Entrepreneurship Institute
Lookbook October 2018
About the King’s20 Accelerator King’s20 Accelerator is a 12-month programme to support 20 of the best King’s ventures to reach their potential.
This programme supports and houses 20 of the university’s highest-potential ventures at the prestigious Bush House building on Strand Campus. We give ventures transformational experiences – through expert mentoring, leadership coaching, inspiring workspace, learning resources, investment readiness support, and the grant funding to help them succeed. Most of all, we want to develop their skills as entrepreneurial leaders for whatever challenges lie ahead. The programme offers £60,000 worth of support, including: 1. Access to our community: free office space for up to five team members in our amazing coworking space in Bush House; networking and social events; and membership of our community of entrepreneurs and partners. 2. Expert mentorship: weekly one-to-ones with experts in tech, investment readiness, leadership coaching, creativity and design; and growth hacking; sprint-based learning to take ventures from idea or prototype to growth; and workshops on key subjects such as sales, financial modelling, investment readiness, networking, pitching and more. 3. Leadership development: the chance to develop the leadership skills required for future success, whether as an entrepreneur or beyond, through coaching, formative feedback and a leadership retreat to the UK Defence Academy. 4. Funding: the chance to compete for a share of £128,000 grant funding; entry into prize and funding competitions throughout the year; introductions to investors at our regular investor breakfast series; and the opportunity to pitch to a room of investors at Demo Day.
Black Ballad Launch date: July 2015 Sector(s): Creative Industries (Music, Arts etc), Media & Publishing
Summary Get in touch Bola Awoniyi e: bola@blackballad.co.uk w: https://blackballad.co.uk /blackballadUK @blackballaduk @BlackBalladUK
Team Bola Awoniyi
Founder & Publisher Tobi Oredein
Editor
Black Ballad is a digital lifestyle subscription, created to empower black women in Britain through content & community.
Problem Due to being underrepresented in British media, black women in Britain are looking for lifestyle & content experiences that they can relate to & connect with. At the same time, the audience want to be able to congregate digitally and physically, to share thoughts, ideas and experiences.
Solution We serve black women in Britain, who want and need media and lifestyle experiences that put them first. The Black Ballad membership offers our customers access to exclusive content, discounts to our events, discounts to other black owned businesses and most importantly, a place in our community.
Market Traction & Recognition So far, Black Ballad has made £35,000 in revenue and raised £0 in investment. We have 500 current users/ clients.
At first glance, Black Ballad's potential market size is the number of black women in Britain aged 18-35 years old, or 200,000-250,000 people. However, growing interest in intersectional feminism & black culture's ability to define internet & popular culture, make the potential market much larger.
Business Model Since we began, we have received recognition including In January 2018, Black Ballad cofounders Bola Awoniyi & Tobi Oredein were awarded a place on the Forbes 30 Under 30, Media & Marketing list for innovation.
Memberships: Black Ballad operates a metered paywall, with our audience paying a subscription fee for full access to our content, discounts to events & access to discounts from our brand partners. Events: Using our audience base & editorial as a foundation, we create events that our members & broader audience pay for. Advertising experiences: With a growing audience of black women in Britain.
Competitive Advantage Black Ballad specialises in creating content experiences that black women cannot get anywhere else. We publish articles that we know would struggle to get published on mainstream platforms because they have a broader audience range to deal with and content that our more direct competition can't afford to commission because of the poor economics in ad-supported publishing. This allows us to create a quality based halo effect around our brand, which puts us in the position to charge a subscription fee for the content, putting us in a better economic position than much of our competition.
Private & Confidential – Black Ballad Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
ExplorAR Launch date: July 2019 Sector(s): Technology, Tourism
Summary Get in touch Mark Yeo Tee Shen e: yeoteeshenmark@gmail.com w: neurons-it.in/ExplorAR/
ExplorAR is a location-based game app that aims to gamify travelling and allow free exploration to be accessible to mainstream travelers.
Problem Team Mark Yeo Tee Shen
Co-Founder & CEO
Travelling has always lacked the surprise factor as travelers are often fed with instructions from tour guides or digital apps. We want to offer a game app that facilitates free exploration without giving explicit instructions on where to go - we want travellers to explore and not be passive.
Alessandro Cholet Jingwu Shang
Solution
Andy Li
With our location-based game app, travellers discover niche places beyond popular attractions and are rewarded with greater points. In so doing, we maintain the ‘exploration’ factor that travellers desire; we offer travellers the satisfaction of discovering the unknown.
Traction & Recognition ExplorAR is planning to launch in Summer 2019.
Market Our target customers are travellers across all age groups and demographics. The amount of optionality in our game allows us to address both young and old travellers, so we do not restrict ourselves to a niche group of travelers of a certain age group or with specific preferences.
Business Model We monetise through two ways - 1) The ‘Freemium’ model where players have free access to initial game content for free and later paying with cash or ingame points to unlock more explorable zones. 2) Affiliate Marketing where we generate traffic to partner vendors and gain commissions. As players accumulate points, they can exchange with discounts for local food, activities and attractions.
Competitive Advantage With our location-based AR travel app, travelling remains central to the user experience whilst introducing gaming elements. As travellers discover niche places beyond popular attractions or engage in cultural activities other than those listed in travel guides, they are rewarded with greater points. In so doing, we maintain the ‘exploration’ factor that travellers desire; we intentionally omit explicit digital guides as they destroy one’s satisfaction of “discovering the unknown”.
Private & Confidential – ExplorAR Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Future Forge Launch date: July 2019 Sector(s): Manufacturing, Engineering & Electrical, Technology
Get in touch Carlo Alberto Seneci e: carlo.a.seneci@gmail.com w: www.futureforge.co.uk
Summary Future Forge is the new frontier of energy-efficient multi-material manufacturing, providing personalised solutions for our customers.
Problem
Team Carlo Alberto Seneci
Co-Founder & CEO Vinci Rosa
Administrator
Traction & Recognition So far, Future Forge Ltd has started first investment negotiations. We have 1 current user. Since we began, we have received recognition including We applied to Horizon 2020 and obtained 10.65/13 which is not sufficient to obtain the grant, but it is a very good starting score. We will try to submit applications to Innovate UK and Horizon 2020 again respectively in September and October 2018.
Today, multi-material products are largely used in a broad variety of applications, but there is no efficient way to produce them. 3D printers can only combine multiple plastics, while the traditional industry combines metals and plastics, but at a higher energy cost and more waste production.
Solution Our technology masters the forming of metals and plastics to create highquality multi-material objects in one machine cycle. This empowers customers to produce multi-material objects in one go, whilst saving up to 30% of the energy. We also provide our advice and our AI software to help customers.
Market Our principal market segments are: researchers/craftsmen interested in a desktop solution in the price-range £10,000-20,000; Industry: interested in production plants in the price range of £300,000-600,000; and consultancy and support contracts can have individually a value of £10,000 to £30,000.
Business Model The main sources of income will be: Machine Sale: the company will outsource the construction of its machines and sell them for a price; and Consultancy: we provide our customer with consultancy on product design and manufacturing. We already started this activity and it will also help us create connections for our company to sell more machines.
Competitive Advantage We invented a new forming technology that is suitable for multiple materials and processes (EP16195970.5). The advantages are: Mix multiple metals and plastics. This improves logistics (less footprint and less labour); lower energy consumption (up to 30%) thanks to our heat recovery system; Modularity, the customer can decide which and how many production units to install. Our machine uses a SW that features AI to help the user with the machine use and setup.
Private & Confidential – Future Forge Ltd Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Gamely Games Launch date: July 2016 Sector(s): Creative Industries (Music, Arts etc), Media & Publishing, Retail
Summary GAMELY helps people spend more quality time laughing with their family and friends by creating hilarious card games.
Get in touch Hazel Reynolds e: hazel@gamelyltd.com w: www.randomisegame.com /gamelygames @Gamelygames @Gamely_Games
Problem We know that many people feel that they spend too much time staring at their screens and as a result feel disconnected from those around them. They want to spend more time face-to-face with others, enjoying their company and laughing together.
Solution Team Hazel Reynolds
Chief Executive Officer Chris Reynolds
Creative Director
Traction & Recognition So far, Gamely Games has made £407,000 in revenue. We have 40,000+ current users/ clients.
Since we began, we have received recognition including I won a #GoDo Award of £4,000 from Entrepreneurial Spark (Jan 2017). I was a finalist for the 'New Entrepreneur of the Year' at the National Business Awards (Nov 2017).
We create original games that really bring people together. So far we’ve launched three card games - Randomise (which challenges players to act, draw or describe random identities), Soundiculous (the game of ridiculous sounds) and The Pretender (an amusing game of subtle deception).
Market The target audience for our current games is made up of sociable adults and families with children over 8. Our games are fun and easy to learn which gives them widespread mainstream appeal. We have initially focused our energy on the UK market but are now expanding globally.
Business Model We sell our games directly to customers through Amazon UK. We’re starting to supply high street retailers directly and are launching in John Lewis next month. We’re also expanding globally. We’ve licensed French and Spanish versions of Randomise and we’re launching two German versions ourselves. We’ve also started selling on Amazon USA.
Competitive Advantage Because we target a mainstream audience we are competing against games giants such as Hasbro and MB Games however we are offering something different and exciting with our original games. The key things that set our games apart are their compact size/portability, inclusivity, replayability hilarious game play and great value - at just £11.99 they are cheaper than most ‘classic’ family games and much cheaper than many modern board games. Also, unlike many other games out there, our games combine great mechanics with beautiful design - so they look great on your games shelf!
Private & Confidential – Gamely Games Ltd Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Live More Launch date: early 2019 Sector(s): Social Impact, Wellness, Healthcare
Get in touch Matt Waugh e: matthew.waugh@kcl.ac.uk
Summary Live More provides daily supported physical exercise for inpatients with severe mental illness, so they can live longer, healthier & happier lives. We use existing, neglected facilities as part of a sustainable solution to an expensive problem.
Problem
Team Matt Waugh
Chief Executive Officer
Traction & Recognition So far, Live More has worked with 30 patients ahead of a wider launch in early 2019.
People with severe mental illness die 25 years younger. Exercise is an effective adjunct in the treatment of severe mental illness, but this is not being offered to those who need it most. Inpatients can stay in hospital for months with little daily structure outside of meals and medication. Many can leave hospital in worse physical condition than when they arrived which, in turn, will impact on their recovery. This regrettable cycle costs the NHS billions each year.
Solution Live More provides enjoyable daily supported physical exercise for inpatients. It focuses on simple and easily repeatable bodyweight exercises that can be adopted by patients for their rest of their lives. Live More will transform inpatient experience, allowing exercise to become an integral part of care plans. Live More will create an evidence based programme of daily supported exercise for patients with severe mental illness that can be prescribed by GPs and mental health teams in the community.
Market Our first customers will be 60 NHS Trusts who have been instructed to improve poor physical health outcomes within this patient group. The NHS spends ÂŁ9 billion on mental health services annually. The NHS taskforce advocated a far more proactive and preventative approach in this area to reduce costs.
Business Model I am funded by CNWL NHS Trust until 2020. Virtually all NHS Trusts are failing in their duties to improve physical health outcomes for patients with severe mental illness. This cannot change within existing provision. It is in their interest to invest in Live More and break this cycle of deterioration.
Competitive Advantage Live More is better than its competition because, whilst NHS England has recognised the need for intervention, it is left to unprepared and overstretched nursing teams to monitor the physical health of inpatients and supervise regular exercise. This is not being done. Inpatients are sedentary and exercise spaces sit neglected. Live More is a cost effective solution that will benefit all.
Private & Confidential – Live More Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Mamoq Launch date: January 2018 Sector(s): Social Impact, Retail
Get in touch Madeline Petrow e: madeline@mamoq.com w: www.mamoq.com @think.mamoq @think_mamoq @think_mamoq
Team
Summary Mamoq is an online fashion marketplace bringing together over 60 styleforward brands that share a commitment to sustainability and ethics.
Problem Just as we witnessed a revolution in the food industry that saw organic and fairtrade items soar, we are seeing a similar market shift in the fashion industry today. Mamoq caters to the growing consumer segment of shoppers who want to know the story, origin and impact of their fashion choices.
Madeline Petrow
CEO, Head of Impact & Strategy
Solution
Lenny Leemann
Chief Product Officer
Mamoq is an online marketplace that connects conscious consumers with over 60 style-forward brands. Each brand is evaluated against 12 standardised criteria, and this information is readily available to our customers so they can assess each brand’s strengths at a glance.
Traction & Recognition
Market
So far, Mamoq has made £17,000 in revenue and raised £150,000 in investment. We have +60 brands, +100 Customers current users/ clients.
Our target market are UK Women between 25-39 in the LOHAS segment (Lifestyle of Health & Sustainability). In the UK, women spend an average of £972 on clothing per year while men spend £1,380.
Business Model Since we began, we have received recognition including graduation from Cambridge Social Ventures entrepreneur support program last year.
We also published the Sustainable Fashion Blueprint Report 2018 in conjunction with Judge Business School. The report was published by Judge, and secured many press opportunities for us.
We are generating revenue through a commission-based model, taking a percentage of every sale. Additionally, we plan on implementing further revenue streams including pop-ups, monthly subscriptions, ad placements as well as exclusive product ranges.
Competitive Advantage Firstly, Mamoq is an informative, content-driven marketplace that provides a transparent and standardised evaluation process for all of the brands we work with. Many brands on competitor’s websites would not pass our vetting process. Two, we do not hold inventory, allowing us to scale our product offering far beyond a similar marketplace that holds stock. Three, our systems allow us to directly integrate with all of our partner brands. This gives us a competitive edge attracting high quality brands, and enables quick growth. Finally, our style and ethos are compelling.
Private & Confidential – Mamoq Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
MyPainScore Launch date: July 2019 Sector(s): Media & Publishing, Pharma & Biotech, Research, Technology, Healthcare, Education
Get in touch Sarah Findlay e: sarah@cedillapublishing.com w: cedillapublishing.com / mypainscore.com @cedillapublish
Team Sarah Findlay
Chief Executive Officer
Summary MyPainScore is an online tool for those with persistent pain to identify modifiable risk factors and receive personalized management resources.
Problem In the UK ~28 million people have persistent pain, but there is no single, standardized method of assessing need and delivering tailored actions plan for them. Screening tools are only used alongside GPs or other HCPs when a specific pain condition is suspected.
Solution MyPainScore will identify people with persistent pain most at risk of poor clinical outcomes and enable them to self-manage their condition more effectively, while enabling clinicians to monitor and manage patients remotely at reduced cost.
Market Traction & Recognition Since we began, we have received recognition including endorsement by the British Pain Society, Royal College of GPs, Chronic Pain Policy Coalition and All-Party Parliamentary Group on Health.
NHS commissioners will be approached to adopt the service via subscription; GPs will recommend the app to their patients and provide free access. Advertising opportunities are available for industry sponsors, too. There are no similar (generalizable, prognostic) pain scoring instruments on the market.
Business Model We will take the score generated by the MyPainScore algorithm, match tailored packages of resources, deliver those resources digitally to the individual and find a way to monetize that delivery.
Competitive Advantage Because of the vast number of patients and inadequacy of available resources to provide targeted treatment, a system must be developed to identify those most at risk of poor clinical outcomes and in need of treatment. The huge number of patients who take OTC medications for persistent pain also need identifying and supporting. Unlike any other pain scoring instrument, MyPainScore will provide personalized packages of management resources and local services to better target factors that affect the outcome of treatment. It will also be person-centred, integrated and holistic, with greater focus on patients' self-management, empowering people to take control of their wellbeing alongside medical care.
Private & Confidential – MyPainScore Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
New Motion Labs Launch date: February 2019 Sector(s): Energy, Manufacturing, Engineering & Electrical, Defence & Aerospace
Get in touch Marcel Fowler e: marcel.fowler@ newmotionlabs w: www.newmotionlabs.com http://facebook.com/ newmotionlabs @ newmotionlabs @ newmotionlabs
Team Marcel Fowler Chief Executive Officer Shakur
Chief Operating Officer
Summary New Motion Labs is revolutionising mechanised motion, bringing to market the most efficient, lightest and durable power transmission technology ever created, disrupting multiple industries from cycling, motorcycling and automotive to conveying, shipping and renewable energy.
Problem The problem of transferring mechanised power efficiently, reliably and economically has been a problem for hundreds of years. Gears are highly efficent, but heavy and expensive, chains can transfer load over a distance but are not as efficient or durable and belts have constraints in setup, efficiency and cost.
Solution The New Motion Labs Link chain, shares transferred power amongst all of gear teeth meaning that highly efficient, miniaturised, durable, self-lubricating plastic chains and transmissions are now possible.
Market Our first customers are Olympic track cycling teams and high-end cycling enthusiasts. Our target market, british cycling, has a membership of over 120,000, 5% of which spend more than £5000 annually on cycle products. Our future customers are in the mechanical power transmission industry annually worth more than $16 Bn.
Traction & Recognition So far, New Motion Labs has raised £350,000 in private investment and £102,500 in public funding from the Advanced Propulsion Centre Technology Development Acceleration Programme. Since we began, we have received recognition by signing an Industrial pilot agreement with OTM Servo, acceptance on the Advanced Propulsion Centre TDAP scheme and an Article in Power Transmission Engineering magazine(https://www.powertra nsmission.com/issues/0618/pt06 18.pdf).
Business Model We plan to manufacture for particular high value markets and license our technology to chain manufacturers for other markets at a rate of 6.2% royalty with a £20,000 initial license fee. These licenses will be mostly non-exclusive but may lead to an exclusive license depending on opportunity in the market and its value.
Competitive Advantage Our competition advantages over all existing technologies are that we will be as efficient as direct drive (gearing), as light as belt drives and as flexible in multiple applications as roller chain.
Private & Confidential – New Motion Labs Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Nurture Launch date: April 2019 Sector(s): Retail
Summary Get in touch Louise Weiss e: hello@nurturebabycompany.co m w: nurturebabycompany.com @Babymono _
Team Louise Weiss
Chief Executive Officer Dom Weiss
Nurture develops baby products informed by neuroscience, led by design. Stimulation for baby, style for parents.
Problem Parents want products that promise the best for baby. They’re also more design-conscious than ever, demanding quality, style and innovation. But, when it comes to baby products, they have to make a frustrating choice; stimulation for baby, or style for the home. Why shouldn’t parents get both?
Solution We develop baby products informed by neuroscience, led by design. Stimulation for baby, style for the home. What’s not to love?
Chief Commercial Officer
Market
Traction & Recognition So far, Nurture has raised £22,000k in investment and generated over £2,000 in revenue.
The baby product market is global, massive and constantly regenerating, with 131,400,000 babies born every year. By 2020 market value will be £1,103,000,000 (Mintel). We are targeting the 40% of parents who look for the latest designs, i.e. the affluent millennial who values design over price.
Business Model We sell mobiles online (via our website, Etsy, and curated nursery design websites), and we aim to get our mobiles stocked in physical baby shops with a strong design ethos, as well as design stores (including gift shops in design museums and galleries). In the future we will extend the range (e.g. play mats, pram inserts), with interchangeable components between products.
Competitive Advantage Nurture offers style and science, sitting apart from competitors as a premium, design-led product that’s specifically designed to stimulate and entertain babies. Brands such as Wimmer-Ferguson and Huggamind use low quality materials, do not adhere to contemporary design trends, and are either DIY craft activities or retail at a very low price point. Brands like Wonderland Studio and SkySetter Mobiles provide high quality, aesthetic-led mobiles. However, these mobiles exist at a much higher price point (>£100), which is well beyond the price bracket observed for nursery mobiles on the high street.
Private & Confidential – Nurture Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
OBRIZUM Launch date: July 2019 Sector(s): Finance, Legal, Manufacturing, Engineering & Electrical, Technology, Healthcare, Defence & Aerospace, Education
Summary OBRIZUM is a cloud platform that uses Artificial Intelligence to personalise content navigation & data analytics for corporate eLearning.
Get in touch
Problem
Dr. Chibeza C. Agley e: chibeza@cambioscience.com w: www.obrizum.com /cambioscience/ @cambioscience
The quantity of information available in today’s world is expanding precipitously and mangers within corporate enterprises are struggling to create up-to-date training programmes at a fast enough pace. All workers have different levels of background knowledge, understanding and confidence.
@cambioscience
Solution Team Dr. Chibeza C. Agley
Chief Executive Officerr Dr. Juergen Fink
Chief Operations Officer Dr. Sarra Achouri
Chief Marketing Officer Oscar Forshaw-Swift
Head of Video
Traction & Recognition So far, OBRIZUM has made £90,000 n revenue and raised £1.2million in investment. We have 3 clients current users/ clients. Since we began, we have received recognition including: https://blogs.kcl.ac.uk/kclgrads chool/2014/10/08/tadion-ridealprize-winner-announced/ https://www.cambridgenews.co.uk/business/lifesciences/cambridge-companychanging-way-learn-13709393
The OBRIZUM platform automates the creation of adaptive e-learning programmes for large organisations that need to provide scalable learning and development opportunities. Through OBRIZUM, e-learning activities are personalised to each user and can be created, updated, and analysed in real time.
Market Large corporate enterprise (>1,000 employees). Annual spend on learning and development can be anywhere between £100k and £3m.
Business Model Following a PaaS/SaaS model, corporate enterprises and large organisations will be able to access the OBRIZUM platform's, automated course creation tools, learning centre and analytics dashboards via monthly or annual subscription. Volume price breaks will be applied based on the number of users and courses to incentivise organisations to purchase subscriptions for a larger user base.
Competitive Advantage 1) Automated course creation & deployment. OBRIZUM provides an easy, fast & cost-efficient way to create & distribute learning & development opportunities at scale. 2) Personalised learning. We have developed cuttingedge artificial intelligence technology for personalising e-learning (patent pending). Our non-linear & highly personalised approach is much faster than conventional linear models. 3) Anomaly detection capabilities. Our technology can detect & flag potential cheating on examinations or remote assessments. 4) Content trading. Because of the hyper-modular architecture of our platform, it is possible to trade content nodes easily and instantaneously with other organisations, or other internal departments, who are on the platform. 5) Realtime analytics & business intelligence.
Private & Confidential – OBRIZUM Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Panakeia Technologies Launch date: 2019 Sector(s): Technology, Healthcare
Get in touch Pahini Pandya e: pahini@panakeia.ai pandu@panakeia.ai w: https://panakeia.ai/
Summary The Panakeia team offers AI-based platform to enable simplified, rapid diagnostics to inform precision treatment of cancer.
Problem Delays and inaccuracies in cancer diagnosis can cause death. Currently, cancer diagnosis take ~20 days and reqires several tests costing thousands. Analysis and testing of tissue sections accounts for 41% of diagnostic delays which is aggrevated by increasing shortage of pathologists globally.
Team
Solution
Pahini Pandya
Chief Executive Officer Pandu Raharja-Liu
Chief Technology Officer
Panakaia's platform uses machine learning to provide doctors with comprehensive diagnostic information from microscopic tissue sections. This simplifies cancer diagnostics by reducing the need for expensive, timeconsuming diagnostic tests; offering 10x time and cost savings.
Market Traction & Recognition We have three data partnerships with leading cancer institutions across UK, USA and Asia. We have also been selected for Innovate UK’s Global Business Innovation Programme.
Our early adopters would be clinical research labs focused on cancer research followed by cancer speciality hosptials/clinics. The average cost of cancer diagnosis and treatment in UK is £10,400/patient. Our technology has the potential to allow for direct cost savings of £2,600/patient or £1 billion/year in UK alone.
Business Model We offer hospitals a tiered subscription model with pricing determined by the number of people using the platform and the volume of images analysed.
Competitive Advantage Our solution focuses on simplifying cancer diagnostics and is built using a unique dataset combined with novel biological insights and deep-tech. This allows for a robust solution which is globally applicable, scaleable and affordable.
Private & Confidential – Panakeia Technologies Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Proptech Analytics Launch date: October 2018 Sector(s): Real Estate & Constrution, Finance, Technology
Get in touch Richard Winson e: r.winson@proptechanalytics.com w: proptechanalytics.com
PROPTECH A NALYTICS
Summary Proptech Analytics creates clear and intuitive reports and visualisations for greater understanding and insight of property development risk.
Problem There has been only limited progress in capturing appropriate data and information on property development costs in a standardised format to enable effective benchmarking, risk monitoring, and analysis.
Solution Team Richard Winson
Chief Executive Officer
Proptech Analytics has developed a standardised framework to capture, record, and store key data, allowing it to be analysed, providing a clear understanding and appreciation of risk across a single project, or an entire portfolio of projects.
Market
Traction & Recognition So far, Proptech Analytics has piloted their technology with one client, ahead of a full launch next year.
The market includes the main High-Street lenders, Challenger Banks and specialist lenders; surveyors advising lenders; property developers; and any parties involved with property development. The fees to surveyors alone for similar services in the UK are in excess of £30.
Business Model The business will make money by direct fee income from lenders, and other users of the system. Other potential opportunities include the provision of development risk-profiling services – to determine suitable and costeffective forms of finance. The business is currently working for a provider of bank monitoring services that is a panel member of almost all the major high-street property lenders.
Competitive Advantage Proptech Analytics reports offer a dynamic and clear summary of the risks, at each stage of a project’s life. They provide a high-level ‘portfolio’ assessment – allowing multiple projects to be benchmarked and analysed. The reporting structure allows for bespoke analyses, and the interrogation of data with ‘what-if?’ scenarios and testing potential outcomes. The system makes full use APIs to automate and streamline the collection of relevant data. By using intuitive web-based questionnaires, the data collection and analysis is streamlined - significantly speeding up the process, improving the output, and reducing costs.
Private & Confidential – Proptech Analytics Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
RENAI Launch date: Summer 2019 Sector(s): Fitness, Social Impact, Technology, Wellness, Healthcare
Get in touch Priya Mangat e: hello@renaifit.com w:www.renaifit.com
Summary RENAI is an online platform for live-streamed, personalised and interactive fitness classes.
Problem We offer a solution to overcome obstacles in accessing exercise classes and achieving fitness goals. Current options on the market can be inconvenient, expensive and unpersonalised leading to poor engagement and a lack of effective and correct exercising.
Team Dr Priya Mangat
CEO, Founder
Solution RENAI offers customers effective workouts with real-time video and biometric analysis using a mix of human and Machine Learning feedback. With our livestreaming platform customers exercise whenever they want, set personal goals and compete with the online community in fun and virtual classes.
Market We would target the low price and studio user markets. There are 9.8 million gym members in the UK, with 1.6 million class users. The global fitness market is set to reach $89 billion by 2021, global virtual fitness market $2.6 billion by 2022 and wearable tech $173 billion by 2021.
Traction & Recognition RENAI is at idea stage and is aiming to launch in Summer 2019. RENAI was awarded an AlleschTaylor Scholarship December 2018.
Business Model Revenue will be generated through pay as you go classes, bundles and tiered subscriptions and customers will be incentivised to purchase our compatible wearable tech devices. We aim to sell our Software As A Service and align with gyms, health authorities, corporate and insurance schemes.
Competitive Advantage RENAI will disrupt studio-based gym classes by providing accessible, costeffective and interactive classes at locations and times chosen by the customer. AI-assisted, real-time, objective feedback will create a strong competitive advantage with scalability in a multi-billion pound expanding industry. As innovators and early adopters we will motivate users through video-analysis and measurement of parameters including pulse, reps and position. Users will not be expected to purchase expensive equipment. We will create a supportive and fun global community where users can compete and connect with one another.
Private & Confidential – RENAI Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Scoodle Launch date: October 2017 Sector(s): Education
Get in touch Ismail Jeilani e: ismail@scoodle.co.uk w: www.scoodle.co.uk /scoodleapp @ScoodleApp
Team Ismail Jeilani
Chief Executive Officer
Summary Scoodle is a platform that connects students with tutors. Students can ask questions, get answers and book lessons or join classes.
Problem Tutoring apps make money the wrong way (1 on 1 bookings fees) and have been unable to scale as a result. Students don't always need a tutor, but still need help.
Solution An app that has a newsfeed of content and answers (for free), which acts as the funnel to create bookings for tutors.
Mujavid Bukhari
Head of Web & Mobile
Market
Imdad Ahad
CTO
£6bn per year is spent on tutoring in the UK, $200bn worldwide by 2020. Our target customer is students aged 13-17 do who use Snapchat and Instagram.
Business Model Traction & Recognition So far, Scoodle has raised £205,000 in investment. We have between 1,500 and 2,000 current users/ clients. Since we began, we have received recognition including Business Insider Tech 100, FB Start, Google's Start on Android Programme.
Stage 1 - Freemium model with our Q&A system. Students pay a small subscription fee to ask unlimited questions. Stage 2 - Group classes. When we reach the right critical mass of users, we'll charge booking fees on group (1 to many classes). Stage 3 - As we amass a large database of answers, we will develop our machine learning algorithm to deliver answers to students instantly at zero cost.
Competitive Advantage 1. We don't charge booking fees. 2. We're scalable (£0.78 CPA). 3. Our Q&A tool lets us benefit significantly from SEO 4. Our team have all founded edtech startups previously, and worked in leading corporations including Google, Shell, GE and Codecademy.
Private & Confidential – Scoodle Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Seedlink Launch date: Summer 2019 Sector(s): Social Impact, Agriculture, Technology
Summary Get in touch Muhammad Altalib e: m@seedlinkafrica.com w: seedlinkafrica.com facebook.com/seedlinkafrica/ @seedlinkafrica
Team Muhammad Altalib
Chief Executive Officer
Seedlink is a mobile platform that offers small-scale farmers a reliable way to trade.
Problem Smallholder farmers in Malawi work in unorganized food markets, with limited communication and transport and a lack of finance. Farmers are forced to sell to middlemen at low prices, and buyers struggle to get a reliable supply of quality produce.
Solution Seedlink sources agricultural commodities from small-scale farmers. We secure orders from large commodity buyers, and recruit traders onto our mobile platform. Traders then collect produce from farmers. We collect from traders and deliver to the buyer.
Market Traction & Recognition Since we began, we have received recognition including King's College London Idea Factory Changemaker Award and the University of Cambridge Innovation in Food Security Award.
Commodity sourcing is a trillion dollar industry with many players. Demand is starting to exceed supply and many key commodities such as cocoa and coffee are dwindling in supply. Seedlink is one of the few trying to unlock the potential supply from small scale farmers rather than commercial farms.
Business Model Seedlink is creating a supply network which connects buyers of agricultural products to suppliers of agricultural goods. We add value by handling the logistics of the trade as well as offering trade finance, so the farmer can be paid immediately even before the final buyer has received his goods. Seedlink takes commission on each trade across the whole network.
Competitive Advantage Most NGOs and companies working with small-scale farmers focus on improving the production of crops. However, there are not many working towards solving the market problem faced by the farmers. Seedlink is one of the few companies focusing on the marketing side of the problem, aiming to make supply chains more efficient. We streamline the entire process, working with all stakeholders along the way offering transparency right down the value chain and unlocking the potential of millions of smallholder farmers. Seedlink offers a better way for buyers to trace their produce and manage supply by offering unique insights into their smallholder suppliers.
Private & Confidential – Seedlink Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Shortly Launch date: October 2017 Sector(s): Creative Industries (Music, Arts etc), Technology
Get in touch Qasim Munye e: qasim@shortlyread.com w: https://shortlyread.com @ShortlyRead
Summary Shortly is an app which provides entertainment based on how much time you have and we are starting with short stories. You select how long you have and then Shortly will give you a story of that length.
Problem Team Qasim Munye
It's difficult to find the time to read. We live hectic lives and sometimes the only time we have to read is a few minutes here and there. It’s never significant chunk of time to really get into a book and usually not a good reading experience.
Chief Executive Officer
Solution You select how long you have and then Shortly gives you a top-rated short story of that length.
Traction & Recognition So far, more than 300,000 stories have been read on Shortly. 500+ stories are read every day. Since we began, Shortly has been featured on LifeHacker and was Product's Hunt’s #4 Product of the day when launched. It currently ranks #1 on the App Store for 'short stories'.
Market We are starting with the digital reading market, £538 million was spent on digital reading in the UK in 2016, a 29% increase from 2012. There's been a wave of 'chat stories' apps which display stories in the form of text messages which have become popular in the space. But we want to solve the problem without reinventing reading.
Business Model Restrictions which only allow you to read a fixed number of stories per day/week/month until you have to pay for premium. Additional features will also be introduced, only available to premium users.
Competitive Advantage Shortly is a completely new way to consume entertainment. The user tells us how long they have and the length of the story is based on that. It's a reading experience which tailors itself around the user.
Private & Confidential – Shortly Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Spoonzy Launch date: August 2018 Sector(s): Food & Nutrition, Technology, Wellness
Get in touch Robert Koenig e: rob@spoonzy.co.uk w: www.spoonzy.co.uk
Summary Spoonzy is a better way to do your weekly online grocery shop.
Problem Our app offers our customers a better way to discover, plan, order, and cook great healthy meals by using our technology and proprietary recipe design.
Team
Solution
Robert Koenig
CEO/ CTO
You select meals you want to make, get the ingredients you need delivered from Tesco, and cook with our step-by-step picture recipes. All recipes conform to UK nutrition guidelines.
Market Traction & Recognition So far, Spoonzy has trialled their MVP trial in May 2018 and raised. £35,000 in investment raised. Limahl won the prestigious Gourmand UK Debut Cookbook Award, and has 80,000 combined book sales and downloads.
We serve time constrained, tech-capable, intelligent, low/medium budget, health conscious consumers who want a simple way to eat healthily. We are increasingly focused on people with pre-diabetes and obesity.
Business Model 1. Commission from supermarkets (meetings with a leading UK supermarket confirm this is realistic) 2. Brand placement 3. Freemium features (maybe)
Competitive Advantage Meal-planners, online grocery shopping, inclusively designed and healthy recipes already exist as stand alone services. Our opportunity lies in combining these into a radically simple customer journey. Our competitive advantages included: 1) Supermarket Integration. We have zero supply chain costs and over 20k+ supermarket products to offer; 2) Revenue Potential: We can up-sell high value products like wine, as well as offering 3 meals /day, which recipe kits cannot; 3) Zero Waste Planning Engine. Customers save an average £430 /year by eliminating food waste: 4) Usability. Recipes vetted by dietitians, made in under 25 minutes with familiar processes that everybody can follow; 5) Evidence Based. Our meals conform to Public Health England’s nutritional guidelines.
Private & Confidential – Spoonzy Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
The Access Platform Launch date: July 2017 Sector(s): Charities, Social Impact, Technology, Education
Summary The Access Platform (TAP) helps universities recruit students by enabling their current students to interact with potential applicants online.
Problem Get in touch Nik Higgins e: nik@theaccessplatform.com w: www.theaccessplatform.com @theaccessplatform @TAPlatform
Team Nik Higgins
Co-Founder & Chief Commercial Officer George Olesen
Chief Executive Officer Dominic O'Neill Chief Product Officer
Universities are operating in an increasingly marketised sector and are now forced to compete fiercely for students. They have large (£500k+ p/a) budgets for marketing and student recruitment, but often lack the expertise to effectively target the necessary demographic.
Solution TAP enables them to attract, engage, and convert potential applicants in a more authentic way than they have been previously able. We provide a cloud based chat service and social media crowd-sourcing tool that help universities engage effectively with ‘Gen Z’.
Market Our customers are universities (and higher education institutions and organisations more broadly). They regularly spend £10k+ on individual market campaigns, and up to six-figure sums on the procurement and implementation of other recruitment management tools (such as a CRM).
Business Model Traction & Recognition So far, The Access Platform has made Approx £150k in revenue and raised £360k (pending at time of writing) in investment. We have 28 (at time of writing; inc beta customers) current users/ clients.
Since we began, we have received recognition including Startup in residence at Pearson College London; Top 40 Exhibitor at BETT 2017’ Business and Industry Today; EDUCATE Winter 2017 Cohort @ UCL Knowledge Lab; Featured in The Native podcast.
We make money by selling 12 month annual licenses to various teams within a university. Our licenses are priced between £2400 and £12000. Our average license generates £8000 of revenue. In the future we will monetise commissions paid by universities for international student enrolments.
Competitive Advantage We are better than direcot competitors like Unibuddy because; we have a stronger product roadmap and are currently releasing a new tool, TAP Content, into the university social media space. There is a real need for our new tool in the sector, and this is not something that Unibuddy are goaled towards. TAP Content will allow us to be an incumbent in that space, and to accelerate our ability to cross-sell our current platform. Our market is one in which visibility, status, and network are key for success. We have a stronger position in the market, regularly attending events, giving papers and interviews, and writing our newsletter (which is sent to about a 1000 people in the sector).
Private & Confidential – The Access Platform Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
The Golden Circle Launch date: August 2017 Sector(s): Education
Get in touch Hannah Titley e: hannah@goldencircletutors.co.uk w: www.goldencircletutors.co.uk /goldencircletuition/ @goldencircletutors/
Team Hannah Titley
Founder & CEO Lydia Titley
Summary THE GOLDEN CIRCLE is a professional home schooling and tutoring agency.
Problem The tutoring industry, valued at £2bn in the UK, is unregulated and the quality of teaching is variable. Parents are expected to organise tutorials and coordinate multi-tutor teams. Home schooling is becoming increasingly popular in London but few agencies specialise in home school provision.
Solution We offer Teach First qualified teachers, with a minimum of 2 years classroom experience, to deliver high-quality lessons. We coordinate tutor teams for students who need support in multiple subjects or are home schooled. Our vision is to become the leading home school provider in London.
Head of Marketing
Market Traction & Recognition So far, The Golden Circle has generated £140k in revenue. We currently teach 60 students.
Since we began, we have been interviewed for the Telegraph and The Times Education features.
In London 42% of children receive tuition. In the UK, the number of home schooled students has doubled in the last five years.
Business Model Tutors are self employed and contracted to teach. Tutor time is charged at £6585/hr, depending on the Key Stage, and tutors are paid £50-65/hr. The Golden Circle invoices clients and pays tutors on a monthly basis. Payments are processed through Stripe and our internal platform, Tutorcruncher.
Competitive Advantage Our key competitive advantage is our tutor team. We actively recruit qualified teachers, with a minimum of two years classroom experience, from the Teach First ambassador network. This enables us to deliver a consistently high standard of teaching and fill vacancies more promptly than other agencies. Our second advantage is the service we provide. Our service is efficient and coordinated. We do things differently to traditional tutoring agencies – we track progress, provide weekly feedback and, where a child needs support in more than one subject, work as coordinated teams. For home-schooled students, we develop schemes of work, liaise with local authorities and enter students for exams as private candidates.
Private & Confidential – The Golden Circle Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Tify Launch date: Early 2019 Sector(s): Consultancy, IT & Telecoms, Media & Publishing, Research, Social Impact, Technology, Education
Get in touch Veronica Sule e: vsule@magnusnotitia.com
Summary Tify is the software tool to help you analyse the world of social media in one click.
Problem
Team Veronica Sule
Chief Executive Officerr
We serve marketing and media companies, who have an interest in Social Media but don’t have the resources or time to conduct market research and stay on top of the discussion.
Solution
Bastian Hilderbrand
Chief Marketing Officer
TIFY is the service that helps companies to stay on top of the discussion by analysing the different sentiments and emotions people associate with your brand.
Market Traction & Recognition Since we began, we have received recognition including EY and The Tab Founders 30- Top 10 Finalist.
Our target customers are large media and marketing companies with an interest in customer analysis. In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide
Business Model We operate in a SaaS, software as a solution or service in which our software is licensed on a subscription basis. Our aim is to develop a CRM software for all major social media platforms in order to become the go to software company for the media and marketing industry.
Competitive Advantage Tify can give users a birdseye view through textual analysis by identifying the leading conversations. Alternative packages do not offer a complete package of tools. For example, to get similar results from another product(s) the clients will have to integrate the mass of social data, pre-process the text and decide on appropriate models for classification.
Private & Confidential – Tify Entrepreneurship Institute, Bush House London WC2B 4BG, United Kingdom
Thanks to… We’d like to thank the partners and supporters within our entrepreneurial family whose generosity, commitment and expertise have helped make this programme such a success. We’d particularly like to extend our gratitude to:
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Professor Stefan Allesch-Taylor CBE David Walsh MOM Babatunde Soyoye Santander Amazon Web Services Kingston Smith Accountants Experts in Residence Cynthia Nadal, Emma Sexton, Yo Percale, Helena Taylor-Know, Farhan Lajli and Theo Ohene
• • •
Defence Academy of the United Kingdom All our external mentors, supporters and workshop facilitators The Entrepreneurship Institute team, who work tirelessly each day to give anyone at King’s access to inspiring and unique opportunities in entrepreneurship, whatever their background, interests or entrepreneurial idea.