actual real final printed book version of radio city market by kinney.mckenzie

RADIO CITY MARKET comprehensive studio project

SARAH BANKS | COMPREHENSIVE STUDIO PROJECT 2020 | PROF. LINDA ZIMMER

ACKNOWLEDGMENTS

Comprehensive Project 2020

None of this would be possible without my support system. Thank you, sincerely, Mom, Dad, McKenzie, Dylan, Kat, and Jessica.

Radio City Market

TABLE OF CONTENTS

Comprehensive Project 2020

1. 2. 3. 4. 5.

FINAL PROJECT • • • •

ABSTRACT COMPREHENSIVE PROGRAM STATEMENT GUIDING PRINCIPLES FINAL DESIGN PRESENTATION

FINAL PROGRAMMING & SITE ANALYSIS • • • •

SHORT PROGRAM LONG PROGRAM PROGRAM DIAGRAM SITE/EXISTING CONDITIONS

FINAL TECHNICAL DESIGN • CODES ANALYSIS • BUILDING SYSTEM APPROACH • SPECIFICATIONS

DESIGN DEVELOPMENT • 1ST QUARTER • 2ND QUARTER • 3RD QUARTER

PROJECT RESEARCH • CASE STUDIES • BIBLIOGRAPHY

Radio City Market

FINAL PROJECT

Comprehensive Project 2020

FINAL PROJECT Radio City Market

ABSTRACT

American consumers are losing interest in the typical shopping mall and the model is dying out. Large retail stores are losing business and there is a steep decline in numbers of their brick and mortar stores. This creates a vacuum in mall spaces because the main source of income from rent is now gone and thus, smaller, local businesses lose access to physical retail space. Access to physical store space is vital to small businesses. Research shows that 70% of consumers will spend more in a physical store when compared to shopping online. Physical retail is not dying, the current model is. Consumer trends show that Millenials and Gen Zers value brand loyalty and company transparency when choosing which businesses to support. Modern day consumers are also increasingly interested in knowing the most information about the products they are purchasing. Local businesses offer individualized customer interaction and cater to these consumer needs when they have access to brick and mortar locations. To protect local businesses and fulfill consumer needs, an incubator model for small businesses can emerge. This retail model would look to include multiple small, local businesses that may not have the means to have a physical retail location on their own. It would also include maker spaces for Comprehensive Project 2020

those who do not have the personal space to create their craft. The marketplace would emphasize craft and design conscious businesses and act as an incubator to kick start their brick and mortar stores. The businesses would use the space to begin their physical retail brand and build a customer base before moving to a retail space of their own. The retail businesses would have an emphasis on home goods items so as to have a cohesive feel throughout the shopping experience. This model of an incubator market place would feature businesses with strong branding and customer relationships that are looking to further develop their branding strategies and move away from only online retail. Offices geared towards small branding and marketing companies would be featured in the space as well. The retail businesses would be encouraged to work with the branding and marketing firms to further develop their brands. This model of a new marketplace will reinstate the social concept of the marketplace, while providing a customer oriented shopping experience. This marketplace is community driven and provides a space for small retail businesses to flourish and for customers to discover and support local brands.

contribute to a cohesive design. The businesses would need to work together and could potentially mix their products together in certain areas. The project will require looking at successful retail spaces and how they can be adapted to ﬁt into an incubator space for small retail businesses. Pop Up shops will also be investigated to see how to make spaces effectively branded while also making them ﬂexible and impermanent so as to accommodate as many users as possible. The Pop Up shop model offers businesses a way to explore branding in physical space impermanently. This project will also explore how retail design can contribute to socialization and return customers in retail. Small Business Trends, an online publication for small business owners, reports that e commerce businesses are moving towards physical retail locations because the tactile and social experience of shopping generates more business than online retail.

The shared studios would need to address the issue of multiple users in a space that tends to be personalized because there are security and safety issues depending upon the types of products being produced by each business/artisan. Each studio can house a different type of activity so as to limit users to those who know how to use speciﬁc machines vs. those who are just needing more open space to work. It would avoid a wood shop space/furniture making because of the restrictions brought on by that studio type. Select studios could also function as classrooms for crafts put on by the business owners/artisans within the marketplace. This would provide another source of income and another way to engage users and bring more foot traffic through the retail areas. The classes offer community engagement and bring different users into the space to interact.

COMPREHENSIVE PROGRAM STATEMENT

Radio City Market creates a space where multiple small businesses can work alongside one another and grow their individual brands. The space offers these businesses possibilities of working together and learning from each other. This model would alleviate some of the financial pressure that small businesses face when starting up by leasing space to multiple businesses. This would create an incubator environment for small businesses to build themselves up to owning their own retail space. It also includes maker/studio spaces; businesses that have craft work would be able to create and sell their products in the same place. It would also provide the studio space that some businesses and creators might not otherwise have access to. There would also be the possibility of teaching classes in the studio spaces as another form of income for the building. This model will focus on local businesses so as to be socially focused and to support the local Portland economy. This project will explore retail design in the current consumer market. Because there would be multiple separate businesses all operating under one roof, the retail space will need to be clearly divided up into distinct areas for each brand while still having a cohesive and communal atmosphere. This will require find successful precedents department-like stores and adapting them to a local model. It will delve into how branding affects small businesses and in return how that is reflected in the physical retail experience. It would be necessary to address the issue of how to divide the building into multiple vendor spaces so that they are individual and stand out but also

For every dollar spent at a small business, $0.67 stays within the community. - American Express Small Business Study

Radio City Cab Building

Radio City Market

GUIDING PRINCIPLES

Comprehensive Project 2020

1. 2. 3. 4.

UNIFYING STRUCTURES The Radio City Cab building was originally two separate structures, joined together in the 1950â&#x20AC;&#x2122;s. The exposed trusses run in opposing directions with a structural wall in between. The circulation has been organized so as to unify the two spaces while also responding to the two different structures by creating a regulating grid.

HISTORIC NATURE Radio City Cab is a known landmark in Portland. To maintain the historic nature of the building, the original trusses and brickwork are highlighted. The main circulation, once used as a drive through for cabs, is preserved and serves the space seating and circulation.

INTERIOR BIOPHILIA Because of the lack of exterior views, the focus of the space is turned inward. The space is meant to feel like an outdoor space within a larger enclosure by emphasizing natural lighting and organic forms. Users are drawn into the space through existing openings and once inside, the double height spaces, skylights, and extensive windows create the feeling of lightness within the heavy structure.

LOCALLY AND SUSTAINABILITY SOURCED Like the products being sold in the Radio City Market, the materials used in the project will be locally sourced when possible. The project focuses on supporting the local community and economy. Materials are also chosen based upon sustainability, recycled content, and environmental impact. When possible, finishes and products will be produced by local labor. Radio City Market

FINAL DESIGN PRESENTATION

PROGRAM SUMMARY Radio City Market is a small business incubator focusing on home goods made locally to Portland and the greater Oregon area. Small retail businesses work with the in-house design team to create pop-up shops featured alongside anchor stores within the larger space. Radio City Market also features a cafe/bar and a community space

W.C.

BREAK ROOM

CONFERENCE ROOMS

COLLAB SPACE

CAFE STORAGE

OFFICES STORAGE

STORAGE

KITCHEN

ANCHOR STORES STORAGE

W.C.

POP-UP SHOPS

COMMUNITY SPACE

Program Diagram

Zoning

Circulation

Public vs. Private Comprehensive Project 2020

which can be rented and used by the public. Users are encouraged to explore throughout the space and learn more about the products being made locally. Radio Cityâ&#x20AC;&#x2122;s goal is to stimulate the local economy and support small retail businesses looking to learn about branding and opening a brick and mortar store of their own.

11.

10.

12.

1st Floor Plan

KEY:

11.

POPUP SHOP

STORAGE

ANCHOR STORE

COMMUNITY SPACE

ARTIST POPUP

10.

CAFE & BAR

RECEPTION

11.

KITCHEN

CONFERENCE ROOM

12.

MECHANICAL ROOM

LOUNGE

13.

PRIVATE OFFICE

WATER CLOSET

144"W

13.

Mezzanine Plan

Radio City Cab Building

Radio City Market

Reflected Ceiling Plan

RCP KEY: EXIT SIGN

WALL WASH

EMERGENCY WARNING

ACOUSTIC LIGHTING

HVAC DIAGRAM KEY:

SMOKE DETECTOR PENDANT LIGHT PROJECTOR WALL SCONCE TRACK LIGHTINNG

14’ HEIGHT WOOD SLAT CHANDELIER

SUPPLY

DUCT

RETURN

SPRINKLER

MINI SPLIT

16’ HEIGHT SUSPENDED ACOUSTIC WOOD SLAT

RCP & HVAC

HVAC & Sprinkler DIagram Comprehensive Project 2020

POWER SOURCE FOR BACK LIGHTING SIGN 2’

BLACK IRON OR LIGHT WOOD FRAMING

1’-8”

5”

BACK LIT FRAME POPS OPEN TO CHANGE OUT SIGNAGE

PLASTIC LETTERS POP IN AND OUT TO CUSTOMIZE WORDS

2’ 2”

4’

5”

5” 5” 2”

BRACKETS SCREW INTO SIDE OF SIGN AND INTO WALL

2 1/2”

Enlarged Signage Plan

MARKET OPEN DAILY 8 AM -9 PM SPECIAL EVENT: SATURDAY @ 7:30 Existing Signage

SHOP LOCAL!

EXTERIOR SIGNAGE

RADIO CITY

New Exterior Signage

Radio City Market

INTERIOR SIGNAGE

2’ 1’-8”

5”

2’ 2”

4’

5”

OPEN DAILY 8 AM -9 PM

BOTTLED IN PORTLAND, OR

ALL NATURAL, NO ANIMAL TESTING

TASTING ROOM ON 9TH & HAWTHORNE

HAND BOTTLED IN PORTLAND, OR

5” 5” 2”

2 1/2”

Enlarged Interior Signage Plan

RADIO CITY CAFE & BAR

OPEN DAILY 8 AM -9 PM

SPECIAL EVENT: SATURDAY @ 7:30

VEGGIE STARTERS FOR $3.50 ea

GIFT BOXES AVAILABLE

ORIGINAL HANDMADE WOOD SUNGLASSES

SHOP LOCAL!

LOCALLY OWNED & OPERATED

COFFEE PROUDLY SERVED IN THE CAFE

BUILT FOR ADVENTURE

South Section

Comprehensive Project 2020

POPï&#x161;º UP SHOPS

Pop-Up Shop Perspective

STORAGE

KITCHEN

CAFE AND BAR MECH. ROOM

COMMUNITY SPACE

N STORAGE

STORAGE

Enlarged Floor Plan

South Section

Radio City Market

OPEN DAILY 8 AM -9 PM

YLIAD NEPO MP 9- MA 8

VEGGIE STARTERS FOR $3.50 ea

,LARUTAN LLA GNITSET LAMINA ON

LOCALLY OWNED & OPERATED

NI DELT TOB DNAH RO ,DNA LTROP

West Section

Pop-Up Shop Perspective

STORAGE

KITCHEN

CAFE AND BAR MECH. ROOM

Shelving Collage COMMUNITY SPACE

N Comprehensive Project 2020

STORAGE

PERSPECTIVES & SECTIONS

Circulation Perspective

Bar Elevation

STORAGE

KITCHEN

CAFE AND BAR MECH. ROOM

COMMUNITY SPACE

STORAGE

Circulation and Shop Line Drawing

Radio City Market

SHORT PROGRAM

Comprehensive Project 2020

The Radio City Market is designed to encourage users to explore and shop local brands. The Market houses two anchor stores and multiple pop-up shops which all feature local Portland/Oregon businesses. The pop-up shops are rented out to small retail brands that do not have the means to own their own brick and mortar store but are wanting to explore using physical retail space for the business. An in-house marketing, advertising, and design team will work alongside the retail vendors to create a tailored retail experience, specific to the brand. Products focus on fashion and home goods so as to have a cohesive feel throughout the shopping experience. This model of a new market place would feature businesses with strong branding and customer relationships. It will be a way to reimagine large department stores and shopping malls into a smaller scale, while providing a

customer oriented shopping experience. This marketplace is community driven and would provide a space for small business to flourish and for customers to discover and support local brands. The anchor stores are presented immediately when a user walks into the space and are given the visual priority; these shops also house the main point of sale systems and counter space. Pop-up shops are sprinkled throughout the space and range in size dependent upon the specific shop and its retail needs. A cafe is featured within the space and is able to accommodate daily use and special night events. While there is seating included in the immediate cafe area, patrons are encouraged to explore the retail space with their drinks. Seating is featured throughout the circulation paths and within retail areas. The forced circulation of the space will aid in sales for the shops and give patrons another way to

LONG PROGRAM American consumers are losing interest in the typical shopping mall and the model is dying out. Large retail stores are losing business and there is a steep decline in numbers of their brick and mortar stores. This creates a vacuum in mall spaces because the main source of income from rent is now gone and thus, smaller, local businesses lose access to physical retail space. Access to physical store space is vital to small businesses. Research shows that 70% of consumers will spend more in a physical store when compared to shopping online. Physical retail is not dying, the current model is. Consumer trends show that Millennials and Gen Zers value brand loyalty and company transparency when choosing which businesses to support. Modern day consumers are also increasingly interested in knowing the most information about the products they are purchasing. Local businesses offer individualized customer interaction and cater to these consumer needs when they have access to brick and mortar locations. To protect local businesses and fulfill consumer needs, an incubator model for small businesses can emerge. This retail model would look to include multiple small, local businesses that may not have the means to have a physical retail location on their own. It would also include maker spaces for those who do not have the personal space to create

their craft. The marketplace would emphasize craft and design conscious businesses and act as an incubator to kick start their brick and mortar stores. The businesses would use the space to begin their physical retail brand and build a customer base before moving to a retail space of their own. The retail businesses would have an emphasis on home goods items so as to have a cohesive feel throughout the shopping experience. This model of an incubator market place would feature businesses with strong branding and customer relationships that are looking to further develop their branding strategies and move away from only online retail. Offices geared towards small branding and marketing companies would be featured in the space as well. The retail businesses would be encouraged to work with the branding and marketing firms to further develop their brands. This model of a new marketplace will reinstate the social concept of the marketplace, while providing a customer oriented shopping experience. This marketplace is community driven and provides a space for small retail businesses to flourish and for customers to discover and support local brands.

Radio City Market

FINAL PROGRAMMING & SITE ANALYSIS 24

Comprehensive Project 2020

FINAL PROGRAMMING & SITE ANALYSIS

Radio City Market

SITE & EXISTING CONDITIONS

Comprehensive Project 2020

Radio City Market

NW NORTHRUP ST

NW 15th

NW 16th

NW 18th

NW MARSHALL ST

I 4 0 5 S

I 4 0 5 N

NW 17th

NW LOVEJOY ST

NW KEARNEY ST

Portland, Oregon

The Pearl District

Neighborhood Map

Built in 1910, the site became the headquarters of Radio City Cab in 1958. The building is a masonry shell with concrete columns an a wooden truss system as it’s structure. It features two mezzanines which house offices and offers a chance to explore multi-levels in the project. The site is located in the Pearl District and scores an over all walking score of 97 for it’s ease of walking, biking, and public transit as means of transportation. The North West District of Portland is ranked 6th most walkable neighborhood in the area and offers many opportunities to generate foot traffic to businesses.

RADIO CITY CAB 1613 NW KEARNEY ST. PORTLAND, OR N

200’

ORGINALLY TWO SEPARATE BUILDINGS

25’

MAXIMUM MEZZANINE AREA IS 6,000 SF

GARAGE DOORS

3 HOUR RATED FIRE DOOR

100’

OPENINGS CREATE A DRIVEWAY THROUGH THE BUILDING

MEZZANINE S NOT CURRENTLY UP TO CODE

UP GAS PUMPS ACCESSIBLE TO THE PUBLIC

ORIGINAL BRICK MASONRY IS TILL PRESERVED

MEZZANINE PLAN

FIRST FLOOR PLAN

Comprehensive Project 2020

Circulation

Structure

Daylighting

West Elevation

East Elevation

South Elevation

Axonometric Drawing

Radio City Market

FINAL TECHNICAL DESIGN

Comprehensive Project 2020

FINAL TECHNICAL DESIGN

Radio City Market

CODES ANALYSIS

Comprehensive Project 2020

MEZZANINE CODING: A MEZZANINE ADDITION SHALL NOT RE QUIRE SEISMIC STRENGTHENING OF THE ENTIRE BUILDING WHEN THE FOLLOWING CONDITIONS ARE MET: THE NET FLOOR AREA OF THE PRO POSED MEZZANINE ADDITION MUST BE LESS THAN 1/3 OF THE NET FLOOR AREA OF THE BUILDING. THE MEZZANINE ADDITION DOES NOT RESULT IN AN OCCUPANT LOAD INCREASE. PLUMBING: DRINKING FOUNTAINS: REQUIRED IN PUB LICLY ACCESSED AREAS. IT IS REQUIRED TO HAVE ONE STANDARD WATER FOUNTAIN AND ONE ACCESSIBLE FOUNTAIN. WATER CLOSETS: MERCANTILE ZONES ARE REQUIRED TO HAVE ONE WATER CLOSET PER 500 PEOPLE. BUSINESS ZONES ARE RE QUIRED TO HAVE ONE WATER CLOSET PER EVERY 20 PEOPLE. PLUMBING EGRESS AND FIRE RATING: MAXIMUM TRAVEL DISTANCE: FIRST STORY MAXIMUM TRAVEL DISTANCE IS 75 FEET TO A FIRE EXIT. SECOND STORY TRAVEL DISTANCE IS 75 FEET TO A FIRE EXIT. FIRE SEPARATION REQUIREMENT: THERE IS NO FIRE SEPARATION REQUIREMENT BE TWEEN MERCANTILE AND BUSINESS CON STRUCTION TYPES. CALCULATIONS: THE BUILDING IS NOT CUR RENTLY SPRINKLERED. THE WIDTHS HAVE BEEN CALCULATED BY ALLOTTING 0.3” PER PERSON BASED ON THE OCCUPANCY LOAD. CENTRAL CITY FUNDAMENTAL DESIGN GUIDELINES: THE CITY OF PORTLAND ADOPTED FUNDA MENTAL DESIGN GUIDELINES TO CONTINUE THE TRADITION OF IMPLEMENTING A LONG RANGE VISION THAT ENCOURAGES VIGOR OUS, BALANCED GROWTH, BUILDING ON THE CITY’S STRENGTHS, AND MAINTAINING PORTLAND’S CHERISHED LIVABILITY AND HUMAN SCALE. THE DESIGN GUIDELINES HAVE A SERIES OF GOALS TO EMPHASIZE THAT THE WHILE IS GREATER THAN THE SUM OF THE PARTS. THE DESIGN GUIDELINES ENCOURAGE URBAN DESIGN EXCELLENCE, INTEGRATE URBAN DESIGN AND PRESER VATION OF THE HERITAGE INTO THE DESIGN PROCESS, ENHANCE THE CHARACTER OF THE CENTRAL CITY DISTRICTS, PROMOTE

THE DEVELOPMENT OF DIVERSITY AND AREAS OF SPECIAL CHARACTER, ESTABLISH AN URBAN DESIGN RELATIONSHIP BETWEEN DISTRICTS AND THE CITY AS A WHOLE, PROVIDE A PLEASANT, RICH AND DIVERSE EXPERIENCE FOR PEDESTRIANS, PROVIDE FOR HUMANIZATION OF THE CITY THROUGH PROMOTION OF THE ARTS, ASSIST IN CRE ATING A 24 HOUR CENTRAL CITY WHICH IS SAFE AND HUMANE, AND ENSURE THAT NEW DEVELOPMENT IS AT HUMAN SCALE AND RELATES TO THE DESIRED CHARACTER OF ITS SETTING AND THE CENTRAL CITY AS A WHOLE. WELL BUILDING STANDARDS: THE DEVELOPMENT OF DIVERSITY AND AREAS OF SPECIAL CHARACTER, ESTABLISH AN URBAN DESIGN RELATIONSHIP BETWEEN DISTRICTS AND THE CITY AS A WHOLE, PROVIDE A PLEASANT, RICH AND DIVERSE EXPERIENCE FOR PEDESTRIANS, PROVIDE FOR HUMANIZATION OF THE CITY THROUGH PROMOTION OF THE ARTS, ASSIST IN CRE ATING A 24 HOUR CENTRAL CITY WHICH IS SAFE AND HUMANE, AND ENSURE THAT NEW DEVELOPMENT IS AT HUMAN SCALE AND RELATES TO THE DESIRED CHARACTER OF ITS SETTING AND THE CENTRAL CITY AS A WHOLE. LIVING BUILDING CHALLENGE: THE LIVING BUILDING CHALLENGE IS A GREEN BUILDING CERTIFICATION PROGRAM AND SUSTAINABLE DESIGN FRAMEWORK THAT VISUALIZES THE IDEAL FOR THE BUILT ENVIRONMENT. IT USES THE METAPHOR OF A FLOWER BECAUSE THE IDEAL BUILT ENVI RONMENT SHOULD FUNCTION AS CLEANLY AND EFFICIENTLY AS A FLOWER. THE DESIGN GOAL FOR THE FUTURE IS TO CREATE BUILD INGS THAT ARE REGENERATIVE SPACES THAT CONNECT OCCUPANTS TO LIGHT, AIR, FOOD, NATURE, AND COMMUNITY, SELFSUFFI CIENT AND REMAIN WITHIN THE RESOURCE LIMITS OF THEIR SITE; LIVING BUILDINGS PRODUCE MORE ENERGY THAN THEY USE AND COLLECT AND TREAT ALL WATER ON SITE, AND BUILDINGS THAT ARE OVERALL HEALTHY AND BEAUTIFUL. THE CHALLENGE HAS TWO CORE RULES: ALL IMPERATIVES ASSIGNED TO A TYPOLOGY ARE MANDA TORY AND THE CERTIFICATION REQUIRES ACTUAL PERFORMANCE DEMONSTRATED OVER 12 CONSECUTIVE MONTHS. THE PRO GRAM OUTLINES A DESIGN FRAMEWORK THAT PROMOTES THE HIGHEST STANDARD OF SUSTAINABILITY FOR THE BUILT ENVI RONMENT. RATHER THAN A CHECKLIST

ZONING MAP OF THE PEARL DISTRICT

EG1 (MU-U) RH CM3d (MU-U) CM2m (MU-U) OS EXd CI2d

OF CURRENT BEST PRACTICES, THE LBC INCLUDES A SERIES OF PERFORMANCE GOALS EMPOWERING PROJECT TEAMS TO FIND CREATIVE DESIGN SOLUTIONS.

EG1 (MUU): GENERAL EMPLOYMENT ZONES IMPLEMENT THE MIXED EMPLOYMENT MAP DESIGNATION OF THE COMPRE HENSIVE PLAN. THE ZONES ALLOW A WIDE RANGE OF EM PLOYMENT OPPORTUNITIES WITHOUT POTENTIAL CONFLICTS FROM INTERSPERSED RESIDENTIAL USES. THE EMPHASIS OF THE ZONES IS ON INDUSTRIAL, INDUSTRIALLY‐RELATED, AND OFFICE USES, TYPICALLY IN A LOW‐RISE, FLEX‐ SPACE DEVEL OPMENT PATTERN. RETAIL USES ARE ALLOWED BUT LIMITED IN INTENSITY TO MAINTAIN ADEQUATE EMPLOYMENT DEVELOP MENT OPPORTUNITIES. THE DEVELOPMENT STANDARDS FOR EACH ZONE ARE INTENDED TO ALLOW NEW DEVELOPMENT WHICH IS SIMILAR IN CHARACTER TO EXISTING DEVELOP MENT. THE INTENT IS TO PROMOTE VIABLE AND ATTRACTIVE INDUSTRIAL/COMMERCIAL AREAS. IT GENERALLY FEATURES SMALLER LOTS AND A GRID BLOCK PATTERN. THE AREA CON SISTS OF SITES WITH HIGH BUILDING COVERAGES AND BUILD INGS WHICH ARE USUALLY CLOSE TO THE STREET. PERMITTED USES: OFFICE AND INDUSTRY. SPECIFIC ALLOW ABLE USES: MANUFACTURING, WAREHOUSE, WHOLESALE SALES, INDUSTRIAL SERVICES, PARKS AND OPEN SPACE, EDU CATIONAL INSTITUTIONS, HOSPITALS, QUICK VEHICLE SERVIC ING, VEHICLE REPAIR, AND SELFSERVICE STORAGE. CHANG ING THE USE TO RETAIL SALES AND SERVICES REQUIRES A CONDITIONAL USE REVIEW AND HAS LIMITED USES. SQUARE FOOTAGE IS LIMITED TO 20,000 SQUARE FEET OR THE TWICE THE TOTAL SQUARE FOOTAGE OF THE SITE AREA, WHICHEVER IS LESS. MAJOR REGULATIONS AND RESTRICTIONS: MAXIMUM BUILDING HEIGHT IS 4 STORIES. MINIMUM SET BACK AND LANDSCAPE BUFFER IS 5 FEET. EXTERIOR DISPLAYS ABUTTING A STREET HAVE A MINIMUM SETBACK OF 5 FEET.

Mezzanine Diagrams

CONSTRUCTION TYPE III: MASONRYBEARING WALLS BUT THE FLOORS, STRUCTURAL FRAMEWORK, AND ROOF ARE MADE OF WOOD OR OTHER COMBUSTIBLE MATERIAL; FOR EXAMPLE, A CONCRETEBLOCK BUILDING WITH WOOD ROOF AND FLOOR TRUSSES. FIRERETARDANTTREATED WOOD FRAMING COMPLYING WITH IBC SEC. 2303.2 SHALL BE PER MITTED WITHIN EXTERIOR WALL ASSEMBLIES OF A TWOHOUR RATING OR LESS. OCCUPANT LOAD: BUSINESS GROUP B: OCCUPANCY INCLUDES, AMONG OTH ERS, THE USE OF A BUILDING OR STRUCTURE, OR A PORTION THEREOF, FOR OFFICE, PROFESSIONAL OR SERVICETYPE TRANSACTIONS, INCLUDING STORAGE OR RECORDS AND ACCOUNTS. MERCANTILE GROUP M: OCCUPANCY INCLUDES AMONG OTHER THINGS, THE USE OF A BUILDING OR STRUCTURE OR A PORTION THEREOF, FOR THE DISPLAY AND SALE OF MER CHANDISE AND INVOLVES STOCKS OF GOODS, WARES OR MERCHANDISE INCIDENTAL TO SUCH PURPOSES AND ACCES SIBLE TO THE PUBLIC.

PERMITTED USES

CONDITIONAL USE

TYPICAL EG-1 CONSTRUCTION

Radio City Market

BUILDING SYSTEM APPROACH

Comprehensive Project 2020

Reflected Ceiling Plan

RCP KEY: EXIT SIGN

WALL WASH

EMERGENCY WARNING

ACOUSTIC LIGHTING

SMOKE DETECTOR PENDANT LIGHT PROJECTOR

HVAC DIAGRAM KEY:

WALL SCONCE TRACK LIGHTINNG 14’ HEIGHT WOOD SLAT

SUPPLY

DUCT

RETURN

SPRINKLER

CHANDELIER 16’ HEIGHT SUSPENDED ACOUSTIC WOOD SLAT

MINI SPLIT

RCP & HVAC

HVAC & Sprinkler Diagram

Radio City Market

SPECIFICATIONS

EXISTING CEILING & TRUSS SYSTEM:

RATIONALE:

Maintain and clean the existing timber ceiling and truss system. Inﬁll speciﬁed truss areas with glass and operable panels. Preserve the historic nature of the building and uphold aesthetic of the Pearl District and a unique aspect of the building. EXISTING WALLS:

walls and re-open original windows while expanding their height. Seal up non-original openings. RATIONALE:

Preserve the historic nature of the building and uphold aesthetic of the Pearl District.

EXISTING FLOORS:

RATIONALE:

Level and sandblast existing concrete ﬂooring. Preserve the historic nature of the building and uphold aesthetic of the Pearl District. Pays homage to Radio City Cab and the buildings original use. Durable, Contributes towards LEED.

Comprehensive Project 2020

Maintain existing brick

PRODUCT NAME: LOCATION: MANUFACTURER: FINISH: RATIONALE:

6100 Modular Cube Pop-Up Shops 9Wood Oak Acoustic properties, natural materials, allows for lighting to be dropped through it, contributes towards LEED, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: FINISH: RATIONALE:

3100 Acoustic Plank Community Room 9Wood Oak Acoustic properties, natural materials, contributes towards LEED, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: FINISH: RATIONALE:

8100 Wood Grille Wave Anchor Stores 9Wood Oak Acoustic properties, natural materials, contributes towards LEED, manufactured in Portland, Or.

Radio City Market

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Ray 17" Pendant Cafe Schoolhouse 17" x 6" Dune LED ﬁxture, campy aesthetic, playful shape, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Ray 17" Pendant Cafe Schoolhouse 17" x 6" Paprika LED ﬁxture, campy aesthetic, playful shape, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Eddy Chandelier Main Circulation Schoolhouse Natural Brass LED ﬁxture, ties together lights from retail areas and the cafe/bar, manufactured in Portland, Or.

Comprehensive Project 2020

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Vega Chandelier Cafe Schoolhouse 28" x 5" True Black LED ﬁxture, playful shape, manufactured in Portland, Or.

PRODUCT NAME:

Cullen Pendant

LOCATION: MANUFACTURER: DIMENSIONS: FINISH:

Cafe and Retail Schoolhouse 1" x 5" Satin Black

RATIONALE:

LED ﬁxture, playful shape, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Allegheny Sconce Cafe, Main Circulation Schoolhouse 4 5/8" W x 7 1/4" H Butterscotch, Shell white LED ﬁxture, campy aesthetic, manufactured in Portland, Or.

Radio City Market

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Radar Sconce Cafe Schoolhouse 22" x 15" Spruce Green LED ﬁxture, campy aesthetic, manufactured in Portland, Or.

PRODUCT NAME:

Factory 4 Outdoor LED

LOCATION: MANUFACTURER: DIMENSIONS:

Sconce Main Circulation Schoolhouse 13" H x 12" W

FINISH: RATIONALE:

PRODUCT NAME: LOCATION: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Nova L Sconce with Opal Shade Retail Schoolhouse 11" H x 6" W White LED ﬁxture, high output, simple but playful, manufactured in Portland, Or.

Comprehensive Project 2020

Sergeant Green LED ﬁxture, adjustable angle, aesthetic, manufactured in Portland, Or.

PRODUCT NAME: LOCATION: MANUFACTURER: FINISH: RATIONALE:

Hourglass Knoll Sunshine GREENGUARD Certiﬁed, contributes towards LEED.

PRODUCT NAME:

Ikat Stripe - Designed by Dorothy Cosonas

LOCATION: MANUFACTURER: FINISH: RATIONALE:

Knoll Lemon Drop GREENGUARD Certiﬁed, contributes towards LEED.

PRODUCT NAME: LOCATION:

Ultrasuede HP

MANUFACTURER: FINISH: RATIONALE:

Knoll 4341 Moss GREENGUARD Certiﬁed, contributes towards LEED.

Radio City Market

PRODUCT NAME:

MANUFACTURER: FINISH: RATIONALE:

Cato Knoll Textiles Archival Collection, 1961 Knoll Natural Fun texture, 86% Wool, GREENGUARD CertiďŹ ed, Contributes towards LEED.

PRODUCT NAME:

Pebbles - 116

MANUFACTURER: FINISH: RATIONALE:

Keelan Leathers Pebbles - 116 Natural material with warm texture and unexpected leather color.

PRODUCT NAME: MANUFACTURER: FINISH: RATIONALE:

Buft Keelan Leathers Buft -8801 Natural material with warm color and texture.

Comprehensive Project 2020

PRODUCT NAME: LOCATION: DIMENSIONS:

Glazed Porcelain Tile Cafe and Restrooms 12" x 24"

MANUFACTURER: FINISH: RATIONALE:

Emser Esplanade Aesthetic and exciting pattern and colors, abrasion resistant, contributes towards LEED.

PRODUCT NAME:

Human Connections

LOCATION: DIMENSIONS: MANUFACTURER:

Collection Kerbstone First Floor Offices 50cm x 50cm Interface

FINISH: RATIONALE:

Granite 105572 Acoustic properties, organic shapes and interesting color, contributes towards LEED.

PRODUCT NAME: LOCATION: DIMENSIONS: MANUFACTURER: FINISH: RATIONALE:

Honor Roll Collection Exposed Mezzanine Offices 50cm X 50cm Interface Cotton Mill 8685 Acoustic properties, organic shapes and interesting color, contributes towards LEED.

Radio City Market

PRODUCT NAME: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

CH24 Wishbone Chair Carl Hansen & Son 29"H x 21.5"W x 20"D Natural Cord Oak Classic, comfortable chair,natural materials and ďŹ nish lend to aesthetic.

PRODUCT NAME: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Soto Chair Joy Bird Vibe Sunkist, Oak Danish armchair that compliments the aesthetic, can showcase multiple fabric types on a larger scale.

Comprehensive Project 2020

PRODUCT NAME:

Danish MCM Sofa

MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Vintage from AptDeco 29"H x 72"W x 29"D Varies Danish sofa that compliments the aesthetic, can showcase multiple fabric types on a larger scale.

PRODUCT NAME: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

BuzziPleat Ripple Buzzi Space

260cmH x 150cmW Off white and Olive Acoustic properties, LED lighting, natural materials (felt), playful shape and shadows, easy installation.

PRODUCT NAME: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Saarinen Side Table Knoll 20"H x 22"W Wood Veneer MCM side table that compliments the aesthetic, natural surface material, playful design.

PRODUCT NAME: MANUFACTURER: DIMENSIONS: FINISH: RATIONALE:

Carmela Coffee Table InMod 17.5"H x 43.5"W x 23.5"D Oak Danish coffee table that compliments the aesthetic, natural material.

Radio City Market

DESIGN DEVELOPMENT

Comprehensive Project 2020

DESIGN DEVELOPMENT Radio City Market

1ST QUARTER

Process Work Sketches

Comprehensive Project 2020

SCHEME 1:

Mood Board

Radio City Market

SCHEME 2:

Mood Board

Comprehensive Project 2020

SCHEME 3:

Mood Board

Radio City Market

2ND QUARTER

Materials Board

Cement Flooring

Comprehensive Project 2020

Brick Structure

Wood Wall Covering

BREAK ROOM

OFFICE

STORAGE

STORAGES

COLLAB

KITCHEN

W.C.

COMMUNITY COMMUNITY SPACE SPACE

ANCHOR STORE

CONFRENCE ROOM

POP-UP SHOP

CAFE\ BAR

W.C.

RECEPTION

A POP-UP SHOP

POP-UP SHOP

First Floor Plan

COLLAB

OFFICE

POP-UP SHOP

ANCHOR STORE

OFFICE

CONFERENCE ROOM

First Floor Plan

POP-UP SHOP

STORAGE

TORAGE

ANCHOR STORE

POP-UP SHOP

Radio City Market

Cafe Perspective

Public vs. Private

Circulation

OFFICES

South Section

Comprehensive Project 2020

RECEPTIONC

OMMUNITY SPACE

OFFICES

COLLAB

RETAIL

COMMUNITY SPACE

West Section

Level5 30' - 9"

Mezzanine Sketch Level4 24' - 11"

Level3 18' - 6"

RETAIL

CAFE/ BAR

Level 2 10' - 4"

STORAGE

Level1 0' - 0"

South Section

Radio City Market

3RD QUARTER

Materials Board

Cement Flooring

Comprehensive Project 2020

Brick Structure

Wood Wall Covering

Storage Collab

Kitchen

Storage

Break Room Conference Room

Admin Admin Reception

W.C.

Anchor Store

Pop-Up Shop

Cafe/ Bar

W.C.

Anchor Store

Pop-Up Shops

Storage

Community Space

Pop-Up Shops

Anchor Store

Storage

First Floor Plan

N Copy Room

Conference Room

Mezzanine Plan

Radio City Market

Pop-Up Shop Perspective

Circulation

South Section Comprehensive Project 2020

Zoning

Public vs. Private

West Section

A Storage Collab

Kitchen

Storage

Break Room Conference Room

Admin Admin Reception

Anchor Store

Pop-Up Shop

Community Space

Cafe/ Bar

B W.C.

W.C.

Anchor Store

Pop-Up Shops

Storage

Pop-Up Shops

Anchor Store

Storage

Cafe Perspective

South Section

Radio City Market

PROJECT RESEARCH

Comprehensive Project 2020

PROJECT RESEARCH Radio City Market

CASE STUDIES

Completed in 2013 by Le-

borhood Lever Architecture

a rhythm along the interior

ver Architecture, Union Way

addressed the existing build-

facade to balance the interior

Alley takes inspiration from

ing conditions to create a

light levels in the shops and

small, shop lined alleys in

“retail breezeway”. The design

restaurants. The structural

Paris and Tokyo and adapts

focuses on reinforcing the

trusses are exposed in the

them to ﬁt Portland’s climate

sense of connection through

alley and their beauty is high-

and culture to create an

the city block both visually

lighted under the 16’ ceilings

urban connection in the West

and experientially. The project

with skylights in between the

End. The alley way opens up

utilizes several architectural

roofs of the shops.

a passage between Burnside

strategies to accomplish this.

and Stark (now Harvey Milk)

The entry on either side of the

Street. Creating an alleyway

alley way is set back approxi-

through the center of the

mately 20’ to form a large

building allowed developers

vestibule framed by cantile-

to quadruple the number of

vered gates that fold back

storefronts. The developers

during the day. At the ground

handpicked the tenants to

plane, the concrete ﬂoor is

create a “well curated shop-

sandblasted to read as a

ping experience” in a site

continuation of the sidewalk.

speciﬁc solution to build en-

Large framed openings and

ergy in the West End neigh-

high clerestory windows form Parti

Comprehensive Project 2020

UNION WAY ALLEY

Now everyone has street frontage. This is an exercise in subdivision! -Tom Cody, Project Manager

Burnside St, Portland OR 10,500 SF Lever Architecture, 2013

Concept Sketch

Lever Architecture used historical images of the structure as their inspiration. The East East Elevation Elevation

alleyway splits the building in half, highlighting the structure. There are a total of nine shops, ranging from 185 1,500 square feet. The hand

1st Floor Plan

picked the tenants to create a cohesive experience with the

West Elevation

Truss Detail

neighborhood. Large framed

the interior facade to balance

openings and high clerestory

the interior light levels in the

windows form a rhythm along

shops and restaurants.

Radio City Market

SHOWFIELDS

The most interesting store in the world!

Facade

1st Floor Plan

2nd Floor Plan

3rd Floor Plan

4th Floor Plan

Comprehensive Project 2020

11 Bond St, New York, NY 14,00 SF Tal Zvi Nathanel, 2019 Established in 2011 and completed in 2019, Show-

Pop-Up Shop Example

signs create a museum-like

process of opening a store as

shopping experience.

easy as opening a website.

ﬁelds is a four story “immer-

Showﬁelds is invite only.

The ﬁrst ﬂoor is devoted

sive retail experience” which

The brands chosen are highly

to wellness brands, second

highlights unique, online only

curated and work directly

ﬂoor displays home goods

brands, in wellness, home,

with an in-house design team

and decor, third ﬂoor houses

and design. The maze-like

to create their pop-up shop

fashion and design, and the

layout encourages shop-

experience. The brands hold

fourth ﬂoor is dedicated to

pers to explore and acquaint

short term leases and the de-

community events. There is a

themselves with new brands

sign and construction of their

slide connecting the third and

and products. Showﬁelds

spaces are included in the

second ﬂoors which adds to

combines pop-up shops, art

rent. The “micro stores” offer

the playful feel of the design.

exhibitions, theatrical expe-

online brands a way to try out

Art installations are scat-

riences, community events,

brick and mortar retail. The

tered throughout the ﬂoors to

and hospitality to create “the

space works with upwards of

contribute to the immersive

most interesting store in the

35 brands in a cubicle style

shopping experience. Show-

world.” The team’s mission is

layout. The in-house design

ﬁelds boasts many “Instagram

to explore new ways to excite

team focuses on storytelling

worthy” shots throughout the

customers while helping dig-

through products and layout

store, including in the re-

itally-native brands crossover

to create an interactive expe-

strooms to appeal to today’s

into the physical retail world.

rience for customers. Show-

younger consumers.

The whimsical set up and de-

ﬁeld’s goal is to make the

Radio City Market

Expensify creates a space that reflects the company's preference for a "choose-your-own-adventure" work environment, in which seating is not assigned and employees are able to work in a variety of spaces. The approach pays homage to the early days of Expensify, when the staff worked out of coffee shops. - Arch Daily

EXPENSIFY 401 SW 5th Ave, Portland OR 17,312 SF ZGF Architects, 2017

2nd Floor Plan Comprehensive Project 2020

Mezzanine Floor Plan

3rd Floor Plan

Tree house Concept Sketch

Expensify is a soft-

Building Section

start in small coffee shops.

and employees choose

ware management company

This design decision empha-

where to sit depending on

located in the First National

sizes that the ofﬁce allows

their individual style, mood,

Bank Building. The design

employees to directly connect

and the task at hand.

interventions speak to the

with one another.

enduring grandeur of the

Floating boxes ref-

existing interior but also the

erence the historic details

realities of the ﬁnite lease

and proportions of the orig-

term. The design team com-

inal space. The conference

pletely shelled out the building

rooms, which are immediately

with an effort to deﬁne the

visible from the entrance,

space but still respect the

are meant to resemble tree

existing elements such as

houses branching throughout

skylights and large columns.

the building. Angular chan-

ZGF speciﬁcally laid out the

deliers are reminiscent of

interior so that they only gently

opulent hanging lamps found

touch the historic core; the

in old banks, the oak ﬂooring

new structure can essentially

pays homage to the oak leaf

be removed completely and

patterns on the historic bank

no one would ever know it had

vault doors. Design inspira-

been there. There is a balance

tions included the set design

between Expensify’s space

from Mad Men and Great

needs and the historical im-

Gatsby. Every space in the

portance of the building; the

sky-lit four-story atrium, com-

design fuses remnants of the

plete with classic columns,

past with modern elements.

giant bank vaults, and Art

There was a goal of creating a

Deco details, functions as the

100% agile workplace with no

workplace. Seating is unas-

assigned seating which would

signed, conference rooms are

pay homage to the company’s

unbookable, and employees Facade

Radio City Market

BIBLIOGRAPHY

Comprehensive Project 2020

BIBLIOGRAPHY Radio City Market

BIBLIOGRAPHY

Architecture, Lever. “LEVER " Projects

" Union Way.” LEVER " Projects ", leverarchitecture.com/projects/union_way. 2. Bell, Jon. “Cool Spaces: Secret Rooms, Vault Lounges and Swanky Hangouts inside

Sale System: A Retail POS Checklist.” Shopify, 4 Jan. 2017, www.shopify.com/retail/choosingthe-right-point-of-sale-system-a-retailers-poschecklist. Petro, Greg. “Shopping Malls

Expensify's Portland Digs (Photos).” Bizjournals. com, 5 July 2018, www.bizjournals.com/ portland/news/2018/07/05/cool-spaces-secretrooms-vault-lounges-and-swanky.html. 3.

Hawlk, Kali. “Choosing the Right Point of

Aren't Dying - They're Evolving.” Forbes, Forbes Magazine, 5 Apr. 2019, www.forbes.com/sites/ gregpetro/2019/04/05/shopping-malls-arentdying-theyre-evolving/#66f624f87221.

Biron, Bethany. “I Visited Showfields and Saw Why It Lives up to Its Self-Proclaimed Title of 'The Most Interesting Store in the World'.” Business Insider, Business Insider, 30 June 2019, www.businessinsider.com/showfields-most-

Hottman, Sara. “Union Way Alleyway Connects West End and Pearl District with Boutique Shops.” Oregonlive, 15 Aug. 2013, www.oregonlive.com/portland/2013/08/union_ way_alleyway_connects_we.html.

interesting-store-in-world-store-tour-photos2019-6#the-second-floor-is-dedicated-to-homegoods-and-decor-i-particularly-enjoyed-playingaround-on-the-meural-smart-frame-which-

Lindy, Jeremy. “SHOWFIELDS To Launch Ahead Of The Holiday Season.” Off The MRKT, Off The MRKT, 20 Sept. 2019, www.offthemrkt. com/blogs/showfields-to-launch-ahead-of-the-

allows-you-to-swipe-your-fingers-in-the-air-toexplore-more-than-30000-pieces-of-artworkand-display-them-in-your-home-27. 4. Chen, Collin. “Showfields / LUKSTUDIO.”

holiday-season. 10. McKnight, Jenna. “ZGF Architects Transforms Historic Portland Bank Building into Expensify Office.” Dezeen, Dezeen, 27 Dec.

ArchDaily, ArchDaily, 1 Nov. 2019, www. archdaily.com/922663/showfields-lukstudio?ad_ source=search&ad_medium=search_result_all. 5. Danziger, Pamela N. “Showfields Imagines A New Kind Of Department Store Combining Retail With Theater.” Forbes, Forbes Magazine, 19 Sept. 2019, www.forbes.com/sites/

2018, www.dezeen.com/2018/12/27/zgf-architectsexpensify-office-portland/. 11. PDX, Project. “Project^.” Project^, projectpdx.com/portfolio_items/union-way/. 12. Peacock, Lindsey. “Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays.” Shopify, 4 Mar. 2019, www.shopify.

pamdanziger/2019/09/20/showfields-imagines-anew-kind-of-department-store-combining-retailwith-theater/#39bc05466f1b. 6.

Franklin, Sydney. “ZGF Architects Designs Office Space for Expensify Portland.” Archpaper.com, 21 June 2019, archpaper. com/2019/06/zgf-architects-expensifyportland/#gallery-0-slide-0.

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com/blog/visual-merchandising. 13. Portland City Council, et al. “CENTRAL CITY FUNDAMENTAL DESIGN GUIDELINES.” Portland.Gov, 2003, CENTRAL CITY FUNDAMENTAL DESIGN GUIDELINES.

14.

Post, Jennifer. “The Future of Retail.”

22.

Business News Daily, 11 Dec. 2018, www. businessnewsdaily.com/9836-future-of-retail. html. 15. PYMNTS. “How SHOWFIELDS Is Bringing ECommerce To Big-City Brick and Mortar.” PYMNTS.COM, 5 Feb. 2019, www.pymnts.com/ news/retail/2019/showfields-ecommerce-brickand-mortar-pop-up/. 16.

Redden, Jim. “Retail Alley Opens in City's West End.” Pamplin Media Group - Home, 15 Aug. 2013, pamplinmedia.com/pt/9-news/159155retail-alley-opens-in-citys-west-end. 17. Sagredo, Rayen. “Expensify Portland Office

Concept Makes It a Breeze for Digital Brands to Open Storefronts.” Boh Horiz, 6 Mar. 2019, businessofhome.com/articles/new-invite-onlyretail-concept-makes-it-a-breeze-for-digitalbrands-to-open-storefronts. 23. Raymolony, Paul H. “Does Lighting Boost Retail Sales?” Lux Review, 9 June 2015, www. luxreview.com/2015/06/09/does-lighting-boostsales/. 24. Time Out New York. “SHOWFIELDS.” Time Out New York, 15 Apr. 2019, www.timeout. com/newyork/shopping/showfields. 25. Total Food Service. “Average Square Footage

/ ZGF Architects.” ArchDaily, ArchDaily, 3 Oct. 2018, www.archdaily.com/903136/ expensify-portland-office-zgf-architects?ad_ source=search&ad_medium=search_result_all.

Of A How To Create A Restaurant Floor Plan Layout Guidelines.” Total Food Service, 7 May 2020, totalfood.com/how-to-create-a-restaurantfloor-plan/.

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Showfields. “The Most Interesting Store In The World.” SHOWFIELDS, www.showfields. com/. 19. Starling, Lori. “10 Reasons Buying Local

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Is Great for You and the Planet.” One Green Planet, One Green Planet, 8 Aug. 2017, www. onegreenplanet.org/lifestyle/reasons-to-buylocal/. 20. Starr, Rob. “Why Ecommerce Companies Are Taking Over Vacant Brick and Mortar Spaces.” Small Business Trends, 2 Dec. 2018,

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smallbiztrends.com/2018/12/online-to-offlineretail.html. 21. Stribling, Dees. “Investors Betting $9M

Studach, Mel. “New Invite-Only Retail

Ufford, Lauren. “Let There Be Light: Retail Lighting Designs to Encourage Sales.” Shopify, 22 Aug. 2017, www.shopify.com/retail/let-therebe-light-lighting-strategies-to-boost-store-sales.

Ward, Susan. “How Small Businesses Can Compete With Online Giants.” The Balance Small Business, The Balance Small Business, 30 May 2019, www.thebalancesmb.com/helponline-businesses-are-killing-mine-2948329. 28. Wertz, Jia. “5 Trends That Will Redefine Retail In 2019.” Forbes, Forbes Magazine, 18 Jan. 2019, www.forbes.com/sites/jiawertz/2018/11/28/5trends-that-will-redefine-retail-in2012019/#eebfb1652

That Showfields Really Is The Most Interesting Store In The World.” Bisnow, 27 Feb. 2019, www. bisnow.com/national/news/retail/investorsbetting-9m-that-showfields-really-is-the-mostinteresting-store-in-the-world-97704.

Radio City Market

Comprehensive Project 2020

Radio City Market

SARAH BANKS | COMPREHENSIVE STUDIO 2020 | PROF. LINDA ZIMMER