Coca Cola

Kirsty Alderson Coca-Cola Level 06 OUGD301 Design Practice

The brief Design an advertising campaign in order to promote the latest range of limited edition christmas Coca-Cola bottles.

Target audience Supermarket shoppers.

Character design The characters have been designed based on a public survey asking what most reminds people of christmas.

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Kirsty Alderson Coca-Cola Level 06 OUGD301 Design Practice

Bottle design A repeat pattern style has been chosen to stand out from previous years designs and refresh the brand for this particular season.

Traditional colouring has been utilised because this is a huge part of the original branding. The side of the bottle will be plain in order to include all the relevent information usually found on the bottle.

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Christmas

www.coca-cola.co.uk

www.coca-cola.co.uk

www.coca-cola.co.uk

www.coca-cola.co.uk

Busstop posters

Christmas

www.coca-cola.co.uk

Billboard

Kirsty Alderson Coca-Cola Level 06 OUGD301 Design Practice

Online banners

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Kirsty Alderson Coca-Cola Level 06 OUGD301 Design Practice

Outside The same concept has been used on the billboards and busstop advertisements in order for the campaign to work as a whole. They would be lit from behind during evenings in order to draw attention to them and link to the festive theme. They would be placed in towns and cities all over the world in multiples to boost sales and make the consumer aware.

Online The online banners would be found on websites and apps (such as spotify) in order to further reach the target audience and utilize the fact one message can be sent out to millions of people via online technology.

In print Advertising would also be placed in magazines to further spread the message of the limited edition series.

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