Our concept ‘Promote the imaginative colours tool by Fedrigoni’ Design an appropriate response for the UK design industry using print. Promote and brand a proposed event / exhibition that showcases the relationship between colour ink on colour stock to generate interest in the new product. The exhibition will consist of work created by those who enter a proposed competition. The result has to be tactile and made using Fedrigoni stock. The audience have to be able to interact with the products. The competition brief (left) would welcome students from all over the country to showcase their creative talents using the stock from the Fedrigoni Imaginative Colours Tool. The brief is very open in the sense that those who enter can produce anything under the one constraint that it could be replicated at least thirty times. This constraint would be put in place in so that all the work showcased can be interacted with and then be replaced if need be. The idea is that professionals invited to the event can literally get a feel for the stock and what it is capable of. The exhibition would be an ‘invitation only’ event and professionals throughout the UK design industry would be invited to attend as well as the winners and parents of the winners of the competition.
Charlotte Bourke & Kirsty Alderson BA (Hons) Graphic Design Leeds College of Art
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