Illustrative type.

Company logo

Monsters Inc.

Harry Potter

Kirsty Alderson Illustrative Type Level 06 OUGD301 Design Practice

The brief Create and brand a film memorbilia company that specialize in illustrative type based products. Design three different examples of illustrative typefaces based on popular films and apply them to products in order to show the range the company will have to offer.

Star Wars

Target audience Males and females interested in film.

Typefaces The typefaces are based on three well known popular films. I chose three completely different films in order to show the diverse audience the company will cover with their products.

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Kirsty Alderson Illustrative Type Level 06 OUGD301 Design Practice

Products As a starting point the company would sell t-shirts, prints, keyrings, mugs and postcards for each of the films but this range would ideally be extended if the company was to do well with the starting point. The products are printed on low budget stock intiially as samples for the concept.

Aesthetics T-shirt: 100% cotton Print and postcard: cartridge paper Mug: bone china Keyring inside: cartridge paper

Logo application The logo would be applied to the back of all stock printed products and on the bottom of elements such as mugs. It will also be printed on the inside of the t-shirts in order to brand everything to the company.

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Kirsty Alderson Illustrative Type Level 06 OUGD301 Design Practice

Context The products would be avaliable online from the ‘Off The Reel’ website and would ship to anywhere in the world. If this were to be successful the company could then expand and place the products in stores such as HMV,.

Off The Reel Due to the company having a unique point of sale it would first have to become really well established with a whole catalogue of illustrative typefaces based on films. These need to stand out from anything existing in order for the company to make this concept work. It could also continue to continue to grow by taking requests from customers and bespoke designs.

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