FMP initial briefs.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD30 Module Title

LEVEL

Semester Doc. Code OUGD30

06

Brief/Session/Document Title: Converse

Brief

Design a new range of Converse shoes and a launch campaign.

Background / Considerations Converse are a worldwide well known company specializing in sport shoes but are also now seen as more of a fashion accessory. They have a vast range of designs to choose from both online and in stores whether they been themed around a pattern, a film or just simple block colours.

When launching a new range of converse shoes what can be done to stand out from whatʼs already existing? Are the shoes aimed at a female or male target audience, or possibly even both? What theme is unique yet in keeping with the stylish and fresh look of the brand? What will sell needs to be considered within this brief to be in keeping with the current popular status of the brand. The campaign also needs to be eye catching and different in order for people to notice it and make this a desired product.

Mandatory Requirements

Deliverables

Research needs to be done into the target A range of shoe designs market to determine what kind of design is going Product launch campaign to sell best with this product. There also needs to be a full body of research into the company so the designs are in keeping with the current quality and success. The campaign needs to be worldwide as this is the products current status and needs to exist both online and offline to fully reach the target audience.

Studio Deadline TBC

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Geek Table collective.

Brief

Create and become part of a collective with seven other members.

Background / Considerations

The collective will need a brand to be recognized by others and make it an ofďŹ cial group.

What collectives are already existing and what can we do as a group to be different from this? Everyone within the collective has completely different skills so how can we communicate this through the collective and the brand. What roles will each person have in order to make the collective successful and run smoothly? As there a so many people within the collective, there should be a large body of work produced and a range to suit all tastes with each member having different design interests.

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

Each member of the collective must produce To be discussed with the other members of an equal and substantial amount of work to the collective. contribute.

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Greetings cards.

Brief Design and brand a range of themed greetings cards.

Background / Considerations

What can be done to make these designs stand out? What is the theme going to be? eg. repeat pattern, animals, birthdays, valentines day etc. Is there more of a market for a card than can be used for a range of purposes? Consider what media can be used in order to make the cards high quality, is there a particular type of stock which makes cards seem more high end but are reasonable to produce? Who is the target audience for the cards or are there multiple ones? Consider the size appropriate for posting. Will these cards have a pre written message inside or is it better to leave them blank so each message can be unique to the sender?

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

Make sure the brand isnʼt already existing Logo because there are already a lot within this Minimum of five greetings cards market. Design a minimum of five different cards as a starting point for the brand. Make sure they are all different but work together at the same time.

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Illustrative book

Brief

Design an illustrative book to promote a fellow creative.

Background / Considerations

Typically when a creative wants to promote themselves they use their own work and although personality comes through this there is still a lot to be learnt about them. How can you visually communicate a persons interests and inspiration instead of creating the typical fact book? Could it be pocket sized so that it can be displayed at an exhibition the creative may be part of? or does it need to be larger to communicate more successful if it is going to consist of visuals? Does the style of illustration need to be speciďŹ c to link to the creative too? Will a large colour pallet prove more visually interesting or going for a minimalistic one communicate more successfully? The creative needs to be part of the design process so the end product is something they feel works and best communicates them.

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

Consult the creative all the way through so An illustrative book they are making some of the design Branding for the creative (if already nondecisions, as though they are a client. There existing) needs to be a large body of research into all aspects of the creatives personal and creative interests so speciďŹ c elements can be chosen to be included in the book.

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Nail varnish

Brief Brand and package a new range of nail varnish.

Background / Considerations

The nail varnish industry is huge and very popular currently. The bottles come in a range of different sizes and shapes and the price range for such a product is vast. How can the product I design ďŹ t into this market but at the same time stand out from everything thats already existing? Will the product be upmarket or average? How large will the range be or how large does it need to be to sell and make it more appealing? How could the range be extended amongst other beauty products if it were to become successful? Who is the target market eg, the younger generation or the more mature woman? Use personal knowledge of the product to make the best design decisions.

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

Speak to the target market about why they Logo choose a particular brand and what makes Bottle design this brand stand out to them. Use this Packaging information to make design decisions.

Range sample Research the existing market and use this to Point of Sale Stockist consideration make own decisions even better.

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: 2016 Olympics

Brief Design the logo for the 2016 Olympics in Rio. Background / Considerations

I wasnʼt particularly a massive fan of the 2012 Olympic logo so thought I would take the opportunity to have a go at designing the logo for the next Olympics. Rio is well known for its bright, bold and beautiful carnival celebration parades so this is definitely something to focus on when consider colour and style for the new logo. How can personality shine through this logo and reflect the values and positiveness of Rio? It needs to be understood worldwide so this is something to consider within the design. It also needs to be easily recognized and work across a vast range of products that come with the olympics for example, the clothing the volunteers wear and any merchandise that is likely to be sold.

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

Make sure the logo can be understood worldwide because this is the scale the event covers. Keeping it as simple as possible should make this successful.

Logo Examples of application of the logo

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Penguin gift pack

Brief

Design a range of elements to be put into a childrenʼs gift pack themed around penguins.

Background / Considerations

There are plenty of penguin fact books, adoption packs etc already existing but nothing really comes together as a set so this product could be a unique venture. Making the products specific to children means the design and the elements within the gift pack can be fun and colourful. This brief needs to be research driven because there needs to be a full understanding of the penguin and the products that can be created based on this.

How can what is already existing for these products be taken and made more appropriate for children? How can the product(s) be packaged to be shown as a complete set?

Mandatory Requirements

Deliverables

Studio Deadline TBC

Module Deadline

A full body of research supporting the content and design of each product.

Adoption pack Fact book(s) Maps Prints

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Threadless

Brief

Create a repeat pattern t-shirt design with a concept to be submitted to Threadless.

Background / Considerations Threadless is an online community of artists and an e-commerce website based in Chicago.

Artists are able to submit their designs and they are put to a public vote each week, after the week the staff review the top scoring designs and also take into account public feedback then select the top ten designs. Designers whose work is printed receive $2000 and $500 in Threadless gift cards. Each time a design is reprinted the artist also receives $500. Any design can be submitted but make sure it始s completely unique and has not been done before. What can be done to make the design stand out from all the others and which products would it be applied to? Will the pattern have a particular theme or be based on something?

Mandatory Requirements

Deliverables

The design can only contain up to eight colours T-shirt with the design applied unless it is a photograph. A full resolution image Digital copy of the design both alone and needs to be submitted and also a 72dpi image applied to a template placed on a template and saved as a JPG or GIF.

Studio Deadline

Module Deadline

TBC

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: Tigerprint

Brief

Choose a current competition running at the time I decided to undergo this brief.

Background / Considerations

Mandatory Requirements

Deliverables

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title

LEVEL

Semester Doc. Code OUGD303

06

Brief/Session/Document Title: YCN - Reading and Leeds festival.

Brief

Each year, Reading and Leeds Festivals attract just short of 170,000 fanatical music enthusiasts.

With 80% of our total audience being between the age of 16 and 24, the student market is key for both festivals. Create a campaign that targets and engages the student audience. The campaign must contain online and offline elements and be able to be targeted at both Reading and Leeds audiences.

Background / Considerations

What have the Foo Fighters, Guns nʼ Roses, The Strokes, Stone Roses, Eminem, Green Day, Metallica, Arctic Monkeys, Pearl Jam and Muse got in common? Theyʼve each headlined the infamous Reading and Leeds Main Stages, cementing the festivalʼs reputation as the most successful rock and dual-site music show on the planet. With the most revered artists from across the globe playing each year over the August Bank Holiday weekend, Reading and Leeds Festivals are a genuine rite of passage for discerning music lovers everywhere. In the project pack you will find the Reading and Leeds logos as joint and singular logos, along with the brand guidelines. These guidelines must be adhered to but apart from that, weʼll leave the rest up to you! You can consider all types of new and traditional media for your campaign ideas.Typically aged between 16 and 24, and an equal divide between genders, Reading and Leeds fans are an opinionated, sociable bunch who share a passion for music and partying. Theyʼre aestheticallyled, digitally-savvy and trend aware.

Mandatory Requirements

Deliverables

There are brand guidelines within the project pack that must be adhered to. The campaign must contain both online and offline elements and must also target a student audience.

A fully integrated campaign Design boards for submission

Studio Deadline

Module Deadline

13th March 2013

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.