BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Module Title
FINAL MAJOR PROJECT
06
Outcomes 1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Kirsty Alderson Blog Address: www.k-alderson1013.blogspot.co.uk/
Rationale An investigation of branding and image based design for a purpose through the use of print. I plan to extend my knowledge of branding and how a brand can be applied across a vast range of products and then also how this would be distributed to the intended audience. I will incorporate the image based side of practice within this branding element too but it will not always be applicable depending on the brief I am working with. I want to have a real focus on developing my image based design skills both digitally and hand rendered and apply the term ‘design for an audience, not yourself’. I aim to have an ongoing exploration of my image based skills in order to keep up a standard throughout my final major project, certain briefs will help me achieve this. I’m going to touch on design for screen in order to show I also have a certain understanding of this area too. Subjects / Themes Consumerism Retail Advertising and promotion Corporate identity The beauty industry Greetings cards industry Collectives Print production Food industry Fashion industry Surface pattern Art