Refined proposal.

BA (Hons.) GRAPHIC DESIGN LEVEL Module Code Module Title

OUGD301 DESIGN PRACTICE 3

Name Kirsty Alderson Blog. www.k-alderson1013.blogspot.co.uk

6

Outcomes Doc. Code OUGD301tut01

Date

11/10/12

Dissertation How has Coca-Cola used branding and advertising to become top of the soft drinks industry?

Title Dissertation Jenny Hutton Tutor Rationale (200 words) During this module I hope to really push myself so that I can full fill my potential in the areas that I am interested in. I am going to work on briefs that will allow me to capitalise on both my image and branding skills, and also extend my knowledge of branding as a whole. The briefs will be about subjects from personal interest to keep me motivated throughout and make them enjoyable. I’d like to develop my hand rendering skills throughout each of my briefs so that I have a unique and neat style.

I’d also like to make the most of collaboration projects so that I can capitalise on this skill and work with new people. I feel that I need to experiment and take more risks within my work as this will make me a more confident designer and means I can really have some fun within my briefs. Finally, I would like to have a greater understanding of print processes if I my focus is going to be in being a print based designer. As part of this understanding print processes I would also like to experiment more with stock so that I am finding samples appropriate to each of my briefs depending on the outcome I am working with.

Statement of Intent (SOI) - (400 words) Week one: 08/10/12 1. Research pattern, create initial ideas, develop the pattern and finalise and submit to tigerprint.

2. Research children’s book illustration and illustrators.

3. Research into illustrative type and film imagery and create initial ideas for brand name.

4. Research into Coca-Cola, previous designs and how they advertise. Also research a theme for my limited edition Coca-Cola bottle series.

Week two; 15/10/12 1. Research products and existing examples of repeat patterns.

3. Develop logo and illustrative typefaces for each of the chosen films.

4. Continue to research Coca-Cola and develop initial ideas for the bottle designs.

Week three; 22/10/12 1. Choose a final pattern, apply pattern in context and design the products to be printed.

Week four; 29/10/12 1. Make sure everything is finalised, ready to print and an appropriate stock has been chosen through experimentation.

2. Come up with an appropriate typeface for the book cover and initial ideas for book cover imagery hand rendered. Experiment with media until an appropriate one is found. Finalise imagery and typeface for the book cover digitally and then experiment with layout until a final book cover design is decided upon.

Week five 05/11/12 1. Print all elements, put together and photograph. Create boards.

2. Create all of the promotional material that goes along with the re-launch of the book and place in context if for proposal.

3. Choose a logo and make sure it is finalised digitally. Hand render the full alphabet plus some punctuation for the illustrative typefaces.

Week six 12/11/12 2. Put together any printed material and photograph. Create boards.

3. Make the hand rendered illustrative typefaces digital and add colour. Create quotes from the typefaces that are ready to be applied to the products.

4. Refer back to my survey and choose three different christmas related things to illustrate.

Choose best illustrations and create them digitally with variations in colour etc to experiment.

Week seven 19/11/12 3. Apply digital quotes to various different products as listed on the brief, also a chance to experiment with the actual colour of the products they will be applied to eg. t-shirts.

4. Apply the digital illustrations to the three bottles and finalise the design. Research and consider previous examples of Coca-Cola advertising both primary and secondary. Begin creating promotional material.

Week eight 26/11/12 3. Finalise the products and produce/print them. Photograph and create boards.

4. Finish creating promotional material, apply in context and print relevant pieces (if applicable) Week nine 3/12/12 4. Photograph (if applicable) and create boards.

Week ten 10/12/12 - Review all work and submit.

1

Brief 1 (Title) Black & White print.

I am going to create a repeat pattern using black and white that can be applied across a large range of stationary products because this will allow me to explore product range, capitalise on my hand rendering skills, and gain more knowledge of print processes.

I will create notebooks, pencil cases, pens, pencils, storage boxes, gift bags, wrapping paper, cards, gift tags and postcards.

2 Brief 2 (Title) Penguin Design Award 2013.

I am going to re-launch and promote ‘The Wind in the Willows’ with a new look book cover in order to reinvent this classic book to a new generation of readers because this will give me experience in a new area of design, publishing and editorial and allow me to capitalise on my image and layout skills.

I will create a book cover (digital and print), a window display, posters, bookmarks, shelf advertisements, prints and a magazine ad.

3 Brief 3 (Title) Illustrative type.

I am going to create and brand a film memorabilia company that specialise in illustrative type based products. Come up with three different examples of illustrative typefaces based on popular films and apply them to various products in order to show the range the company will offer because this will allow me to capitalise on my hand rendering skills, explore branding and type conventions.

I will create three illustrative typefaces, t-shirts, prints, posters, postcards, mugs, key rings and name signs.

4 Brief 4 (Title) Coca-Cola.

I am going to design and promote a limited edition bottle range for Coca-Cola with the theme of christmas as this will allow me to explore branding, promotion and advertising as well as linking to my dissertation.

I will create a range of three bottle designs, posters, bus stop advertising, billboards, packaging, shelf advertising, floor stickers, shelf wobblers, web advertising and magazine spreads.

ADDITIONAL BRIEFS

TUTOR’S Signature STUDENT’S Signature