BA (Hons.) GRAPHIC DESIGN Module Code OUGD30 Module Title
LEVEL
06
Semester Doc. Code OUGD30
Brief/Session/Document Title: Penguin Design Award 2013.
Brief Design a new look cover for the children始s book 驶The Wind in the Willows始 in order to reinvent and promote this classic book to a new generation of readers. Create a whole range of promotional material to re-launch this new-look book cover.
Background / Considerations The cover needs to encourage both adults and children to revisit this classic story time and time again making sure it remains an integral part of childhood. The cover must include all the cover copy provided by Penguin and use the specific template provided. The cover must appeal to both children and adults as children need to be encouraged to read it and adults must be drawn to it in order to purchase it for children. The cover must be striking and eye-catching so that it stands out on the bookshelf amongst other books and also needs to work in a digital format for sellers such as Amazon. The promotional material needs to make the audience want to buy the book and to do so also needs to be eye catching and interesting.
Mandatory Requirements
Deliverables
In depth research in all aspects that link to Digital and printed book cover (front and the topic. Design development and ongoing back) evaluation. Proof of submission A range of book marks A range of A3 promotional posters Book shelf banner/wobbler Prints Postcards Window display
Studio Deadline June 2013 (TBC)
Module Deadline June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.