The Wind in the Willows.

Badger

Kirsty Alderson Penguin Design Award Level 06 OUGD301 Design Practice

Toad

Mole

The brief Design a new look cover for the children’s book ‘The Wind in the Willows’ in order to reinvent and promote this classic book to a new generation of readers. Create a whole range of promotional material to go alongside this.

Mouse

Target audience Parents and children aged 11 - 15

Character design The characters are based on the main characters within the story but with a unique modern twist.

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Book Cover

Kirsty Alderson Penguin Design Award Level 06 OUGD301 Design Practice

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Kirsty Alderson Penguin Design Award Level 06 OUGD301 Design Practice

Products There would be a range of limited edition products available to buy alongside the book when it initially launches. This limited edition factor is what should encourage consumers to purchase the products.

Aesthetics Book cover: matt medium stock Bookmarks, postcards, bunting and prints: watercolour card Promotional poster: medium stock with a gloss finish

Promotional poster This poster would come in a range of sizes so that it can be placed in bookshops, libraries and busstops. It’s printed on a cheaper stock than the rest of the products because muiltiples will be needed and will need to be spread across the country.

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Kirsty Alderson Penguin Design Award Level 06 OUGD301 Design Practice

Context The products would be available to buy from all leading bookshops within the UK. A particular area within the childrens section in the store would be allocated to the launch of this book and the limited edition promotional products would be found here too on shelving. The promotional poster would sit alongside an organised window display of the products in order to encourage consumers to come into the shop and take a look.

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