BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title
LEVEL
06
Semester Doc. Code OUGD303
Brief/Session/Document Title: Tigerprint: Colour.
Brief The aim of this month's brief comes in two complementary parts. Firstly we want you to create your very own colour palette based on a trend for Spring/Summer 2014. The second part of the brief is that we want you to show it off to its fullest potential by creating a show stopping surface pattern design.This brief will then be extended to create a party pack product range aimed at a male target audience using the surface pattern designs created for the original competition brief.
Background / Considerations Firstly do your research and find your inspiration! Create a board of ideas for your trend including colour references which will help you pull together your final colour palette. Remember inspiration can come from anywhere and everywhere so keep your eyes peeled in those unexpected places! This brief is all about colour so really think about how this works hand in hand with new trends i.e look at how the colour blocking trend influenced fashion and packaging a few years back, the influence of which can still be felt even now. In addition the past 12 –18 months has seen a real focus on a subtle palette of nudes, roses and metallics which perfectly compliments the trend of lace and laser cutting but what's going to come next? Once you have your trend board and your colour palette (using pantone reference where possible) pulled together you are then ready to develop your surface pattern.
Mandatory Requirements
Deliverables
Your trend research should have uncovered key A trend Board/ Colour Palette (N.B Please icons and motifs, techniques and colour include reference links where possible). combinations for S/S14 so use these in your A surface pattern. This should be Spring/ development. Remember this brief is primarily about colour so think how you can cleverly use Summer 2014 focused and could be aimed at key motifs and icons with colour to create some either a male or female recipient. spectacular patterns. For example do you Invitations, RSVPs, Envelopes x 2 sizes, reinvent the stripe for males but with some clever Banners, Plates, Cups, Napkins, Table cloth, colour optical illusions! Balloons.
Studio Deadline
Module Deadline
10th February 2013 submission deadline 22nd April 2013
29th May 2013
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.