Cannes Lions Daily News 2013 - Thursday by Boutique Editions

let’s bring brands to live!

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM thursday, JUNE 20, 2013

Discover how Cirque du Soleil and Sid Lee are joining forces to create transformative branded experiences.

A brave new world for Cirque du Soleil

C2-MTL – Photo credit: Karel Chladek

PALAIS DES FESTIVALS, THURSDAY, JUNE 20, 2013, 6 PM

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Today at 10.00. Grand Auditorium. Doors open 09.30.

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Technology is influencing the creative process across the entire communications industry. TechTalk sessions in the YlZ at the palais des festivals bring speakers from innovative companies to the cannes stage in a friendly, open setting.

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TechTalk Takes place on level -1 of The palais in The Young lions Zone

8 of 10

3 Billion +

most valuable global brands are on Tumblr†

paid ad impressions

BeST OF CanneS 2013 MonDay June 17

tuesDay June 18

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30

in an Always Connected World

Technology and

Brands as newsrooms

weDnesDay June 19

Friday june 21 creative is the new currency

the power of paramount

Storytelling in a digital world Gilad de Vries, outBrain The Brian Angiolet,

18 minutes per visit

400M hours per month

Visitors spend more time on Tumblr per visit than any of the Top 100 sites

Every month, more time is spent on Tumblr than watching the top 10 primetime TV shows combined

*Tumblr internal stat and comScore ranking † Interbrand Best Global Brands 2012

During the week of Cannes Lions...

560m posts will be published

850k

new users will start their first blog

Join Founder & CEO David Karp for a Fireside Chat

Every night 22.00 – 03.00 72 La Croisette

Thursday, 20 June 15.00 – 15.45 Palais, Grand Audi

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Media company

a winning edge towith campaigns from across tv ads “clickable” Programming and Extending the Journey for a global of creatives the globe? How community are agency to the Second Screen programmers and consumers using media andand technology to interpret Rich Riley, shazaM Ynon Kreiz the iDealists Courtney Holt, and distribute their ideas? What were the 2:30–3:30 Maker stuDios breakthrough moments? Who looked please Do touch 2:30–3:30 fabulous while accepting their award, Adding the power of native creative 2:30–3:30 interactivityin to TV ads A content perspective Machinima preview and engaging sippingthe rosé at the Carlton A conversation hosted by on advertising Storytelling in Parallel at the Gutter treMorBar? viDeo featuring: Meredith Levien, forBes‘intellectual Worldsconversation’ with exclusive Cannes Applying learnings from tech start-ups to the agency process Adam Glickman,

Tumblr's Cannes blog LionsofStyle.tumblr.com

solving the privacy challenge

Join Jesse Angelo and Emily Smith for starcoM MeDiavest content. creativity. group a revealing look at how the NY Post creates conversation. David Sanderson, Condé Nast Sets the Stagethat have the provocative headlines treMor viDeo for the Next Wave of Moderated made them famous and review the best by Transformative Change James Cooper, aDweek of user-submitted Dawn Ostroff, Cannes Headlines from conDé nast intent to thrill throughout the week. Your audience is speaking to you Cannes all week Kathy Leake,

Our photographers will be at shooting the most stylish of the creative set. local response Berger, See the pics in the YLZ, Palais desBrandon Festivals ogilvy & Mather and in your daily copy of The New York Post.

friDay June 21

Best of cannes 2013 and headline workshop

10:30–11:30 A special session hosted by creative shaping style Best pubMatic of Cannes 2013 from stage to street Jesse Angelo, and Headline Workshop 2:30–3:30 new york post Technology and creative shaping the first global Ari Kushnir and style from stageMatch-up to street Kate Oppenheim, technology Nast and MediaLink m ss ng p eces JesseCondé Angelo, Dee Salomon, to Cannes a group neWbring yOrk POST MeDialink of emerging technology Ari Kushnir and companies that are changing Our review of the best of the shape of advertising Kate Oppenheim, the week at Cannes; from content, creative and media. m ss ng p eces the winners’ stage to the Andrew Siegel, Croisette runway. What Dee Salomon, aDvance puBlications technologies gave a winning With outBrain, MediaLink edge to campaigns from

Ari Kuschnir, m ss ng p eces Will Kunkel, viBrant debut of Ridley Scott shorts submitted headline Bradonio (aka Brad Hasse), Matt Edelman, glossi And who Seth Bardales andthe best cover aDc young guns x Moderated by Sampson, for this Jay year’s Cannes headline contest? James Cooper, aDweek Jonathan Hoffman, MachiniMa

entertainMent

Hang out with us at the Gutter Bar

From Screen to Screen Five ways advertisers and A fireside chat with New York Post, m ss ng p eces and are altering their agencies paraMount Amy Powell, verizon wireless MediaLink and insurge pictures review the best of the investment week at strategies Peter Daboll, ace Metrix David Campbell, the Norman, group M Cannes;Rob from the winners’ stage to the Joined by creative coca-cola coMpany Maker’s next generation Croisette runway. What technologies gave agency greats

utility, agility, equity

thursDay June 20

glossi, gui.De, interluDe, unifieD social and Bre.ad

visit the salesforce MarkeTing clouD coMManD cenTer in the Young lions Zone to see what is happening—right now— all over cannes. The command center brings you aggregated social engagement to keep you in the cannes buzz.

across the globe? How are agency creatives using media and technology to interpret and distribute their ideas? Most important, who looked fabulous while accepting their award, sipping rosé at the Carlton and engaging in ‘intellectual conversation’ at the Gutter Bar?

Design hinTerlanD

deSiGn HINTErLAND

TECHTALk TAkES PLACE ON LEvEL -1 OF THE PALAIS IN THE YOuNG LIONS ZONE for more information:

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For more information:

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#CannesLions

19/06/13 14:16

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

TODAY’S SEMINARS

10.00 SAATCHI & SAATCHI – NEW DIRECTORS’ SHOWCASE 12.00 GREY GROUP – GREY MUSIC SEMINAR WITH LOU REED

THURSDAY, JUNE 20, 2013

iPad mini is a major success for Apple

13.00 YOUTUBE – WHY BE THE 30-SECOND SPOT WHEN YOU CAN BE THE WHOLE SHOW? 14.00 OGILVY & MATHER – THE OGILVY & INSPIRE SERIES RETURNS WITH ICONIC ARCHITECT REM KOOLHAAS 15.00 TUMBLR – A FIRESIDE CHAT WITH DAVID KARP 16.00 DENTSU – HAPPY HACKING 17.00 AKQA – FUTURE LIONS AWARDS 18.00 THE GLOBE AND MAIL – A BRAVE NEW WORLD FOR CIRQUE DU SOLEIL ALL SEMINARS ARE IN THE GRAND AUDITORIUM UNLESS OTHERWISE STATED

MARCELLO SERPA

TBWA\MEDIA Arts Lab Los Angeles has taken the Press Grand Prix for its ‘Front pages’ campaign for Apple’s iPad mini. “It’s a print campaign in the purest form,” said Press jury president, Marcello Ser pa of AlmapBBDO Brazil. “It’s a simple and effortless idea. There are no logos, no claims, no titles — only the product, which says it all.” The series of ads, which have run in Time, Surfer, Wired, The New Yorker and Wallpaper, among others, feature a life-size image of an iPad mini in the corner of a magazine’s back cover. On the iPad’s screen is the same

artwork that appears on the publication’s front cover. Serpa added: “Print, for me, is a magical medium — it’s just an idea in a rectangular frame of paper. If the idea is brilliant, it’s instantly clear. We were looking for a piece that works in print and that makes the category itself a hero. iPad mini did that.” Jury member Steve Simpson of Ogilvy & Mather USA, said the jury had spent a long time questioning “what print actually does” in today’s digital and disrupted world. He added: “The iPad mini work made us realise that print is threatened. But these

ads acknowledge the treat while offering redemption.” But awarding the Grand Prix has not been easy, Serpa said — not least because this year’s Press competition attracted a massive 5,511 entries. The jury had “almost got physical”, Serpa confessed, during the long and passionate discussions that had led to the final decision. “The Golds were very, very, very good,” he added. “I think everybody felt proud of having selected such great work. But in the end, the best measurement of good work is envy. I was envious of all the Golds, but my envy level with the iPad mini campaign was just that little bit higher.” Outside the Grand Prix, the jury awarded 66 Golds to 24 campaigns. In terms of geography, it was the BRIC countries’ night: Brazil topped the table with 19 Golds, India with 11 and China with three Golds. The United Arab Emirates also performed well, winning a total of six Golds for three campaigns.

Double first awarded in Cyber THE CYBER Lions jury was so impressed by the quality of work on show this year that it awarded two Grands Prix. The first went to Pereira & O’Dell for ‘The beauty inside’, a campaign on behalf of Intel and Toshiba. The second was awarded to DraftFCB for ‘Daily twist’, a campaign on behalf of Mondelez cookie brand Oreo. Jur y president Bob

BOB GREENBERG

INSIDE BOX

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Greenberg of R/GA said: “The quality of work in this category has gone up substantially. In the case of the Intel/Toshiba campaign, we saw an incredible storytelling capability that tied to the hidden value of Intel technology.” While the Intel/Toshiba campaign was centred around a digital narrative that built over a number of weeks, TURN TO P.3

RALPH VAN DIJK

RADIO GOES TO MCCANN

CCANN Melbourne’s three-minute radio version of ‘Dumb ways to die’ has won the Grand Prix in Radio — the third Grand Prix to be awarded to the entertaining yet effective campaign for Metro Trains. The integrated campaign has attracted attention around the world, with the YouTube video garnering nearly 50 million views and the catchy jingle so popular on iTunes that it has spawned countless versions on social-media platforms. “We had to strip this campaign of the success that has followed the original radio ad,” said Radio jury president Ralph Van Dijk of Eardrum. “We judged it on the radio component only. It won because it is a beautifully written and excellently executed.” Van Dijk said that the judging criteria were to find work that demonstrated relevance and cleverness. He also hit back at suggestions that radio advertising is dead by pointing to the high level of creative innovation this year. “Radio is a difficult medium to do well,” Van Dijk added. “Good work takes effort but, as long as people are listening, radio is alive and kicking.” Jury member Russell Ramsey of JWT stressed that radio can be part of an integrated campaign and that other channels are helping to modernise the medium. Gold Lion winners ‘Call girl’ by DraftFCB Auckland, and Ogilvy & Mather London’s ‘Big smacking kiss’ and ‘Smile’ for Dove were singled out for particular praise. “Dove’s campaign managed to move the jury and give us all a feeling in the back of our necks,” Van Dijk said. “We found brands building a relationship with listeners and showing their conscience.”

FESTIVAL NEWS P.1-17 PRESS WINNERS P.19 CYBER WINNERS P.45 DESIGN WINNERS P.57 RADIO WINNERS P.71 FOCUS ON SOUTH AFRICA P.82 FOCUS ON CANADA P.92 FOCUS ON PUERTO RICO P.98 SCREENINGS P.102

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Serviceplan takes Design gong for Selfscan Report IT IS not hard to see why The Selfscan Report snapped up this year’s Design Grand Prix. The Italian hypermarket Auchan, part of the French multinational of the same name, has effectively performed magic by installing a system that enables customers to access the company’s booksize annual sustainability report on a single shopping receipt. Designed by German agency Serviceplan, the concept underscores Auchan’s assurance of sustainable practices. Jury president Mary Lewis of Lewis Moberly said the jury was impressed that the report was accessible in the form of a receipt at the store’s cash register. Shoppers can read the company’s facts and figures in the form of barcodes with their smartphone’s scan. They can also text questions directly to

YOUNG LIONS CYBER WINNERS THE GOLD Medal winners of the Young Lions Cyber Competition are Oleg Savchuk (left) and Sergey Yanovskiy of Proximity Russia. The challenge was to create a Cyber advertising concept for the World Anti-Doping Agency (WADA) to discourage teenage athletes from taking performance-enhancing drugs. R/ GA’s Bob Greenberg (middle), president of the Cannes Lions

MARY LEWIS

the management and receive replies via their mobile devices. According to Auchan, the move enables it to reach more people and save more paper than ever before. Lewis said: “So much of our lives is transient, but there was a great feeling that this was something that would last. It is innovative, active at the point of purchase, accessible, economic, simple and democratic, in that it is for everyone.” The Selfscan Report was one of 2,373 Design entries this year, compared to 2,182 in 2012. Jury member Adam Scott of FreeState said only 1% of the

Cyber and Young Lions Cyber juries, announced the Gold winners. “We really liked this work because of the integration with Twitter, so it can be spread throughout the world,” Greenberg said. Australian duo Alex Bolderoff and Liam Riddler of 303lowe took the Silver Medal, with Bronze going Anabela Vaskova and David Vass of TeamRed in Hungary.

YOUNG LIONS DESIGN WINNERS NATALIA Sfetcu and Alexandru Haidamac of Romania’s Media Concept Store have won the Young Lions Design Competition with their work for the Chimera Creative Brief, which will be used annually by the Cannes Chimera Initiative, which aims

total were awarded Gold, 2% Silver and 3% Bronze — “and those figures are purely coincidental”, he added. Spanish juror Borja Borrero of Interbrand said he was disappointed at the small number of entries from his home country. “There are so many small Spanish design firms that think this is an advertising competition that doesn’t apply to them,” he added. “But hopefully, we will get more work from design agencies.” There were also few entries for packaging design, said juror Eugene Bay of VBAT, adding: “This is a call to packaging designers in every country that it is worth doing.” And Polly Chu of JWT China advised future participants: “Design is not only about books, paper, packaging, topography and colour, but also about the way it touches people’s hearts.”

TURN FROM P.1 the Oreo campaign was based on rapid response to breaking news trends. Every day for 100 days, an Oreo creative team scanned the internet for daily trends and then devised a quirky execution off the back if it. The result was a huge increase in Facebook engagement for Oreo, which ended 2012 having recorded the biggest increase in brand buzz within the US. As for Golds, 17 were awarded altogether, of which 13 went to entries from Englishspeaking markets (the US, Australia, the UK and Canada). The remaining four went to campaigns from Norway, Finland, Brazil and France. The biggest single winner was McCann Melbourne, PlanetCannes2013.pdf

which picked up four Golds for ‘Dumb ways to die’, a campaign for Metro Trains that has taken the 2013 Festival by storm, winning three Grands Prix so far. Cyber jury member Susan Bonds of 42 Entertainment, commended the campaign’s “innovative, shareable storytelling”. Fellow juror James Hilton of AKQA said the thing that connected the Cyber Gold winners was a willingness to take risks. “You can see where clients and marketers have replaced processes with passion,” he said. “There is still knowledge and expertise at the base of what they do, but brands have realised that they need to use human-to-human protocols if they want to be genuinely engaging.” 6/13/13

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to change the world through creativity. Jury president Mary Lewis, of Lewis Moberly, said Sfetcu and Haidamac’s design was a clear winner, with the “makings of a great mark”. The Silver Medal went to the Belarusian team of Katsiaryna Kalatskaya of avc Agency of Visual Communications and Volha Paulava of Coca-Cola Hellenic Belarus; and the Bronze to Kentaro Sagara and Yuki Ohtsu of Dentsu Japan.

PUBLISHER RICHARD WOOLLEY EDITOR IN CHIEF JULIAN NEWBY DEPUTY EDITOR DEBBIE LINCOLN SUB EDITOR JO STEPHENS REPORTERS ANDY FRY EMELIA JONES - JULIANA KORANTENG - GARY SMITH LIONSDAILYNEWS.COM SUNNIE ANTONIA PHOTOGRAPHERS YANN COATSALIOU - MICHEL JOHNER LAYOUT DESIGN A NOIR - T: +33 (0)1 48 06 22 22 - AGENCE@ANOIR.FR - ARNAUD HADDOCK - VALERIE CLOONEY - ELIOT ZIVOJINOVIC SYSTEMS CO-ORDINATION PROD EVENTS - SOPHIA ANTIPOLIS - T: +33 (0)4 93 33 12 40 CANNES LIONS DAILY NEWS/EDITORIAL T: 04 92 59 01 91 ADVERTISING IN CANNES 04 92 59 01 88 - JODLIN@BOUTIQUEEDITIONS.COM JERRY ODLIN +44 77 6886 0417 - LISA RAY +44 77 98 662 955 - NICKI WEBBER +1 912 308 6967 KAREN WATTS +1 949 974 71 61 MARKETING KIRSTY WOOLLEY ADVERTISING PRODUCTION ROGER HALL PRINTER IMPRIMERIE TOSCANE - NICE O.RENUCCI@ORANGE.FR GREEN PUBLISHING THE PAPER USED BY BOUTIQUE EDITIONS IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRY OF ORIGIN PUBLISHED BY BOUTIQUE EDITIONS LTD - 117 WATERLOO ROAD - LONDON SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2012 CANNES LIONS

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Conan O’Brien could be ‘entirely digital within three years’

CNN’S ANDERSON COOPER (LEFT) WITH CONAN O’BRIEN: “ENTIRELY DIGITAL WITHIN TWO TO THREE YEARS”

AUTHENTICITY in comedy is the thing that connects with audiences, according to comedian, chat-show host, writer and, more recently, videogame reviewer Conan O’Brien. Conan, who appeared yesterday alongside CNN anchor Anderson Cooper at Time Warner’s What Connects In Comedy seminar, said: “People these days, especially the younger generations, have a very strong sense of what is phoney. They spot it immediately. Equally, they know the truth when they hear it — and

that’s what my career and reputation are built on.” O’Brien referred to the recent Occupy Conan project, under which a whole episode of his current show made available to fans to do with as they pleased. “I got a whole show for free,” he joked. “In fact we did get some fantastic material, which we made into a show. But more to the point, that initiative created a bond with the fans and formed a comedic partnership with them.” When O’Brien’s career was interrupted by being sacked by NBC,

he was saved by social media. “I was off the air and hardly even knew what Twitter was,” he said. “But then I started tweeting about a stand-up tour and it sold out in no time at all, without a cent being spent on advertising. These days I have eight million followers on Twitter and my digital team is up to 30 people. It started out as just one guy running an operation that was utterly subservient to the TV show, but we’re now at the point that I can imagine we’ll be entirely digital within two to three years.” Alongside his broadcast show, O’Brien also has two entirely online series: Serious JibberJabber, which covers topics about which he is passionate in a largely serious manner; and Clueless Gamer, where he reviews new video games in a typically truthful style. “I know nothing about games and I’m not a gamer,” he admitted. “But I think that adds a certain charm to the show.”

Brands urged to harness the transformative power of tech IF YOU haven’t heard of affective interfaces, epidermal electronics, haptic experiences or bio-cryptology, then maybe you had better start Googling them. Why? Because they are set to play a central role in brand marketing over the next few years. That, at least, is the thesis of Leo Burnett’s global head of social and mobile, James Kirkham, and Contagious Communications’ editorial director, Paul Kemp-Robertson. Speaking during a seminar entitled Wildfire/Full Of Tomorrow, the pair presented a plausible set of arguments about how brands could use emerging

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technology to make themselves indispensible to next-gen consumers. Using a variety of tongue-incheek scenarios, Kirkham and Kemp-Robertson theorised that new tech, combined with sophisticated data mining, could transform businesses such as health, retail, gaming, entertainment and B2B communications within the next five years. In Kirkham’s opinion, brands have the “muscle, scale, reach and data” to be the architects and pioneers of profound technology-based business transformation. But there were also caveats. For a start, marketers were

warned by Kirkham not to abuse their access to data because, if they did, “everything we describe will come crashing down”. He also emphasised the need for brands to form strategic data-based alliances with other brands, or “learn to play nice”. Kemp-Robertson added that the excitement associated with tech should not distract brands from their primary role, which is to serve consumers. “Don’t ask what’s in it for us [brands], ask what’s in it for them [consumers],” he said. “If you take people out of the equation you become nothing more than tech fetishists.”

LIGHTENING STRIKES TWICE FOR DENMARK TEAM

S EUROPE, and much of France, is battered by storms, lightening has struck for a second time at the Cannes Lions Beach Soccer World Cup as Denmark became the first nation to retain the champions’ title. The Danes brought back memories of the 2010 FIFA World Cup in South Africa as their fans deafened the Mace Plage with their own Vuvuzela’s, the plastic trumpet which provided the unique soundtrack to matches in Africa. They had reason to cheer. The Danish team went through the whole tournament — hosted by Eurosport — unbeaten and held their nerve to beat fellow finalists Argentina on penalties. Argentina arrived at the final unbeaten and the fact that the title was won by a single kick only emphasised how close the two teams were. Teams from five continents signed up for the tournament, now in its fourth year, and experience told as Estonia and Brazil progressed to the semi-finals. Along with the Netherlands every previous tournament winning team reached the quarter-finals on Wednesday. At the death it came down to the first team to miss and Argentina finally succumbed and Denmark, cheered by the noisiest and tournament’s most loyal fans, were champions again.

LEO BURNETT’S JAMES KIRKHAM: “LEARN TO PLAY NICE”

CONTAGIOUS’ PAUL KEMP-ROBERTSON: PRIMARY ROLE IS TO SERVE CONSUMERS

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The net as ‘creative liberator’ is at heart of Saatchi Showcase SAATCHI & Saatchi’s New Directors’ Showcase (NDS), featuring a reel of this year’s final selection of 19 directors, will be introduced once again by a theatrical spectacular created by award-winning team Jonathan Santana and Xander Smith. Today at 10.00 in the Grand Auditorium, Santana and Smith will unveil a visual and oral extravaganza entitled Just For Hits. Described as “a weird 21st century tapestry”, the Showcase will also feature a surprise guest who connects the worlds of science and academia with the worlds of film and the internet. “This year we are looking at

the internet as a prolific incubator of creativity,” Smith said. “We wanted to explore how it breeds an infectious need for people to jump and join in. The internet is a creative liberator and we have collaborated with Marshmallow Laser Feast, musician and instrument designer Tim Exile and graphic designers Laurent Fetis and Sarah Martinon to push the boundaries and bring together disparate worlds of creatives.” Although shrouded in secrecy prior to the event, Smith was prepared to say that, in the spirit of internet culture, the Showcase would take a familiar image and mutate it into something completely differ-

ent. Tom Eslinger, Saatchi & Saatchi’s worldwide creative director of digital, said that the Showcase’s theme reflected the enormous changes that have occurred in terms of how creative talent is discovered. “We are finding more and more directors from all over the internet,” Eslinger said. “Not just from YouTube and Vimeo, but through crowdsource and creative portals like Talenthouse and Poptent. We have also started using social listening tools to see what people are talking about.” Eslinger promised that the directors’ reel would contain an edgier, more provocative selection of films than in previ-

ous years. Indeed, he would not be surprised, he said, if some delegates actually stood up to leave the auditorium. “But I hope they won’t walk all the way out of the door,” he added. “The Showcase is going to be polarising, like it always is. This year, we have included more experimental films, including a video that is entirely assembled with footage using social-media platforms.” The winner of the Saatchi & Saatchi Music Video Challenge 2013 will also be announced at the Showcase. The winner of the competition, which was established as a grass-root filmmaking talent search, will make a video for US band OK Go’s new track I’m Not Through.

jonathan santana (top left), xander smith (top right) and Tom eslinger, promise a provocative new directors showcase today

CHILE, MORE THAN A COUNTRY

A WORLD OF

LOCATIONS

Chilean Advertisement Producers Association www.apcp.cl

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THE WINNERS OF THE MEDIA YOUNG LIONS COMPETITION WERE YEWANDE SOKAN (LEFT) AND GEORGIA LINDSAY OF THE UK’S MAXUS

THE TEAM FROM OGILVY & MATHER COLOMBIA COLLECTED THEIR GOLD LION IN THE OUTDOOR CATEGORY, FOR THE ECOFILL INK CARTRIDGES CAMPAIGN OMD SYDNEY WAS NAMED MEDIA AGENCY OF THE YEAR

THE TEAM FROM HAKUHODO INDONESIA CELEBRATED WINNING A GOLD LION IN THE OUTDOOR CATEGORY FOR THE BERLITZ LANGUAGE CENTER CAMPAIGN

MEET THE WINNERS

TUESDAY NIGHT IN THE GRAND AUDITORIUM SAW THE BRIGHTEST AND BEST FROM THE OUTDOOR, MEDIA AND MOBILE LIONS’ CATEGORIES AWARDED FOR THE EXCELLENCE OF THEIR CAMPAIGNS. IT ALSO SAW THE LAUNCH OF THE IMPORTANT NEW INNOVATION CATEGORY, WON BY THE BARBARIAN GROUP FOR CINDER. IT WAS ALSO A BIG NIGHT FOR OMD SYDNEY WHICH WAS NAMED MEDIA AGENCY OF THE YEAR

MACIEJ SZCZECHURA (LEFT) AND NATALIA ZALECKA FROM POLAND’S GETIN NOBLE BANK PICKED UP AN INNOVATION GOLD LION

LOUIE SOTTO WAS PRESENTED WITH THE MOBILE GRAND PRIX BY JURY PRESIDENT REI INAMOTO, FOR TXTBKS, A CAMPAIGN BY DDB DM9JAYMESYFU FOR SMART COMMUNICATIONS, THE PHILIPPINES

THE TEAM FROM JWT CAIRO WERE AWARDED A GOLD LION IN THE OUTDOOR CATEGORY FOR MICRO RECHARGE CARDS, A CAMPAIGN FOR VODAFONE EGYPT

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MEDIA GOLD WENT TO THE RUSSIAN TEAM FROM YEKATERINBURG-BASED VOSHKOD, WHICH CREATED MAKE THE POLITICIANS WORK WEBSITE FOR URA.RU CITY

XXXXXX/JUNE XX/2013 THE MAYO DRAFTFCB TEAM FROM PERU RECEIVED TWO MEDIA GOLD AWARDS LAST NIGHT FOR THE BILLBOARD CAMPAIGN PROMOTING PERU-BASED UNIVERSITY OF ENGINEERING AND TECHNOLOGY’S POTABLE WATER GENERATOR

OUTDOOR LIONS PRESIDENT TONY GRANGER CONGRATULATED NADINE GHOSSOUB (LEFT) AND KALPESH PATANKAR, OF Y&R DUBAI, WHO WON AN OUTDOOR GOLD FOR HARVEY NICHOLS DUBAI’S PELICANS CAMPAIGN

PARTY TOYKO CELEBRATED WINNING A GOLD LION IN MOBILE FOR THE WORLD WIDE MAZE CAMPAIGN ON BEHALF OF GOOGLE

OGILVY FRANCE’S TEAM WON THE OUTDOOR GRAND PRIX FOR THREE PIECES OF WORK ON BEHALF OF IBM

GAEL LESCORNEC OF COXSWAIN SOCIAL INVESTMENT RECEIVED A CANNES CHIMERA AWARD FROM TOM SCOTT OF THE BILL & MELINDA GATES FOUNDATION

THE MEDIA GRAND PRIX WAS AWARDED TO OGILVY & MATHER AMSTERDAM FOR A CAMPAIGN ON BEHALF OF DELA. MARTIN KERSBERGEN OF DELA (LEFT) AND DARRE VAN DIJK OF O&M WERE JOINED ON STAGE BY JURY PRESIDENT JACK KLUES

THE FIRST-EVER INNOVATION GRAND PRIX WAS COLLECTED BY KEITH BUTTERS (LEFT) AND ANDREW BELL OF THE BARBARIAN GROUP FOR CINDER

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NEWS

THURSDAY/JUNE 20/2013

Alan Parker: from Soho to Sunset Boulevard DIRECTOR, writer, producer Sir Alan Parker, CBE, charismatically regaled the audience with stories of his graduation from one of London’s most talented copywriters in Collet Dickinson Pearce (CDP) in the Sixties, to conquering Hollywood as a feature director, in The Guardian’s seminar From Soho To Sunset Boulevard: Sir Alan Parker In Conversation With Kirsty Wark. From scribbling ads late into the night in the kitchen of the council flat in Islington where he grew up, Parker continued to make experimental commercials in an abandoned car park beneath the CDP offices. Parker recalled pulling all the agency staff from upstairs to star in the ads for clients includ-

ing Benson & Hedges pipe tobacco. “Our dictum with commercials was to produce something that was more interesting than the programme it was breaking. We were part of the first creative revolution — it was easier then; nothing had gone before.” In the late Sixties Parker was one of a group of British directors who went to the US and continued to revolutionise world advertising. He went on to write and direct his first feature film, Bugsy Malone, in 1975. Iconic films followed, including Midnight Express (1977), Fame (1979) and Evita (1996). “Making TV commercials disciplined us to realise that every moment matters,” Parker said.

SIR ALAN PARKER: “PART OF THE FIRST CREATIVE REVOLUTION”

He stopped making commercials in response to criticism that he was a less worthy filmmaker because he had emerged from the advertising world. “I don’t think there is a natural

Axe prepares for lift-off KEITH WEED: “OUR MOST INTERCONNECTED IDEA YET”

UNILEVER celebrated the 30th anniversary of one of its most revolutionary and creatively inspired brands, Axe, by showing a packed Cannes audience a selection of its most successful, provocative campaigns through the ages, portraying Axe as a brand that makes young men irresistible to young women. Unilever’s chief marketing and communications officer, Keith Weed, explained at Unilever’s Secret Of Eternal

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Youth: 30 Years Of Axe that the men’s grooming brand has always aspired to be part of the cultural zeitgeist. “We have always moved with the times; when ”lad culture”emerged in the 1990s we surfed the cultural wave — we joined in,” Weed said. “But it’s important not to just follow trends, we want to lead culture.” Weed said that as the brand is global, it has been important to “flex the promise” and

appropriate the brand’s message for different markets. “Courageous creativity is at the heart of Axe,” Weed said. “We always opt for brave ideas and taking risks.” Weed demonstrated how the Axe brand also tackled taboos, showing the Premature Perspiration campaign, created for the Latin American launch of its Full Control antiperspirant line. The ad took a key topic that is related directly to virility and extrapolated it to armpits. “Now our biggest opportunity is to understand how guys are connecting and our newest campaign for our AXE Apollo line is our most interconnected idea yet,” Weed said. To promote the new line of products, the Unilever brand will be sending 22 consumers into space. “It will boldly take the AXE effect to where it has never gone before,” he added.

progression to filmmaking; talent comes from a different place every time. Generally, films are a pain to make — they are physically hard work,” Parker said. “When I directed

The Commitments, I couldn’t wait to get up in the morning. Making Evita was quite the opposite. The most important thing is that you have to want to tell a story.”

THE FIREFLIES ARRIVE IN CANNES EVERY year The Fireflies ride 1,000km across the Alps from Lake Geneva to Cannes, cycling over 18 mountains in just eight days, to arrive during the Cannes Lions International Festival Of Creativity. The Fireflies ride was established in 2001 by Sandy Watson Scott, then head of TV, M&C Saatchi, in recognition of relatives and friends’ battles with cancer. The five cofounders are Jake Scott, Adrian Moat, and Nick Livesey of RSA Films, Tim Page of Y&R and sports photo-journalist Chris Haworth. RSA Films is the premier sponsor of the ride, which has been supported from the outset by Sir Ridley Scott and his late brother Tony. The Fireflies raise money for Leuka, a charity formed to support research and treatment of Leukaemia at the Hammersmith Hospital, London, a world leader in the treatment of cancers of the blood. The Fireflies motto: ‘For those who suffer, we ride’.

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news

THURsday/june 20/2013

Entertainment doesn’t always serve the brand RADIO jury president Ralph van Dijk described his invitation to head the jurors this year as “a huge honour, especially in such a significant year”, adding: “I’m incredibly passionate about this medium.” In choosing the best of the best in creative radio advertising, van Dijk — founding creative director of Australia-based radio and audio agency Eardrum — said he was looking for “examples of relevant cleverness that can move, surprise and entertain. It’s as simple as that.” “Radio is one of the few media which can integrate brands within programming without it appearing contrived. There have been excellent examples where brands have extended campaigns beyond the ad-break. These are often public service ,

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Ralph van Dijk: “a huge honour”

but it won’t be long before we see mainstream advertisers demonstrating the same degree of innovation,” he said Van Dijk said while ideas can entertain, they often lack relevance to the product. While it’s easy to be seduced by a great gag, effective advertising has to be smarter. “Most brands haven’t fully explored the potential opportunities,” he said. “There are benefits of having a distinc-

tive brand voice across all audio touch-points. This not only helps to link TV and radio advertising, but also can extend to online, on-hold and in-store. Radio campaigns can be the launch pad for defining the sound of a brand and the Radio Lions category is where the best examples are rewarded.” When asked about the challenges that streaming presents, he said: “Even with the proliferation of streaming music services and podcasts, people will still listen to their favourite local radio station to remain up-to-date and connected with their community. However it’s increasingly important for radio stations to remind listeners of their point of difference, and not take their loyalty for granted.”

Lewis seeks ‘brevity and brilliance’ in Design PRESIDING over the Design jury this year Mary Lewis, creative director and founding partner of London’s Lewis Moberly, has guided her fellow jurors — who she called “strong-minded individuals, chosen for their expertise” — by asking them to be “not too hasty”. The Design winners are announced today in the Lions Daily News, at the end of a process that she said left her “honoured, excited and challenged”. Lewis was looking for “originality and thought-provoking work. I’m passionate about rigorous relevance, so brevity and brilliance would be boxes to tick.” Launched in 2008, the Design category considers the creative use of design as a lever to influence consumers as well as an aid to the communication of brand and product messages. Lewis said good work will always stand out as: “Something I’ve not seen before; something I have seen before but now in a new light; something I’ll always want to see again.” Lewis said that even in a multi-channel digital world, the basic principles of good design remain “imagination, discipline, bravery, confidence”. She added: “In a somewhat scary world people turn to a more enduring space which is the one design occupies. So this trend for truth, simplicity and depth is one I am taking note of.” When asked what design work had captured her attention recently – outside of judging duties in Cannes – she cited Google’s salute to Saul Bass, which she called “wonderful”.

19/06/13 19:02

In case you need a reason to believe in

Mexico’s M we give you a few: T Titanic in Southampton.

quality, Contrary to popular belief, the

didn’t start its journey

It sailed from Ensenada,

Reygadas, Cuaron, Lubezki,Mexico. Del Toro,

Gonzalez Iñarritu, Prieto, Franco, Hayek & Bichir.

Mexico’s M exico’s film production industry. Experience and quality out of this this world. world.

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NEWS

THURSDAY/JUNE 20/2013

Bob Isherwood’s Academy puts inspiration on the curriculum THE YOUNG Lions Creative Academy is back for a second year, with creative guru Bob Isherwood once more at the helm. A week-long programme, the Academy gives 25 industry creatives aged 28 or younger unique access to the Festival and exclusive presentations from leading thinkers, both inside and outside the advertising industry. Isherwood, who won numerous industry awards

while worldwide creative director at Saatchi & Saatchi, said: “It really appealed to me to work with the Festival to create something totally unique. I can’t think of anywhere comparable to Cannes Lions in terms of the calibre of people you can put in front of students. This week, we have people like David Droga and Chuck McBride giving presentations, as well as talents like [filmmaker] Alan Parker and [pho-

tographer] Annie Leibovitz.” But Isherwood’s Young Lions Creative Academy, sponsored by Unilever, is not just about exposing young creatives to established industry talent. “It’s also a creative brain dump that touches on a whole range of subjects that can help improve creativity,” he said. “Last year, we had a Tibetan monk leading a meditation exercise. This year, we have a class being given by an improv theatre company.

The aim is for everyone to go home inspired.” Asked if he would like to run the Academy again next year, Isherwood said: “Yes. I get as much out of it as the delegates do. It’s interesting to hear young people’s ideas and I also get to learn from legendary communicators like George Lois.” Lois is giving a seminar at the Academy at 10.00 tomorrow, entitled Legends: A Million Stories.

How did Tumblr get so creative? DAVID Karp, CEO and founder of the blogging-centric socialmedia network Tumblr, is looking for advertisers that win awards by telling great stories. “We want advertisers who are excited about our type of storytelling,” said Karp, who is at the Cannes Lions International Festival Of Creativity for the first time. And he no doubt has an extra spring in his step this week, having agreed to sell Tumblr to Yahoo! for a staggering $1.1bn. At the age of 26, Karp is making strides to add Tumblr to that elite group of billion-dollar Web 2.0 tech-media enterprises: Facebook, Twitter, Google, Pinterest and Instagram. And with Yahoo!’s long-standing heritage, six-year-old Tumblr is ready to take its relationship with adver-

tisers to a new level. “Our mission is to give them the biggest creative canvas but with more colours to paint with than other social networks,” Karp said. To date, Tumblr’s registered members have posted content of all kinds, including text, photos, long-length videos and 115 million blogs. They spent 24 billion minutes on the website a month last year — double the time users spent on Twitter and 60% more than they spent on Facebook. Karp said brand-owners are using Tumblr because of the original content created and followed by its blogging community. Users of bigger social networks seek something specific, such as friends and family on Face-

DAVID KARP: TUMBLR “SURPRISES AND ENTERTAINS”

book, celebrities on Twitter and information search on Google. “But people come to Tumblr because they want something that surprises and entertains

them. And they spend hours doing so. Brands can mix with that by giving them something awesome,” Karp said. The platform al so creates ‘channels’ designed to appeal to advertisers. For example, the Tumblr Radar section, which features an aggregation of the most creative and popular posts, has 120 million daily impressions. Existing brands using Tumblr include Lionsgate’s campaign for The Hunger Games movie, Warner Bros’ new Superman film Man Of Steel, US fast-food chain Denny’s and credit card Capital One. Karp will be having a Cannes Lions Fireside Chat at 15:00 today in the Grand Auditorium.

BRIAN SHEEHAN

FOUR STEPS TO LOVE

X-SAATCHI & Saatchi Australia CEO Brian Sheehan has just launched Loveworks, his third book since becoming associate professor at the SI Newhouse School of Public Communications. “My first two books were textbooks, and I wanted to do something more in-depth,” Sheehan said. “Something that has come up often over the last few years is Kevin Roberts’ Lovemarks, reactions to which range from total acceptance to utter disdain. And even though the majority of people intuitively accept that what he’s saying makes sense, they don’t know how to do it.” Sheehan’s book aims to “shine a light” on the ingredients needed to create Lovemarks, which Sheehan believes can be broken down into into four key areas. The first is discovery, which gives people a sense of ownership. “But to create it, agencies need to understand consumers who are not fans of a given brand,” Sheehan added. The second area is exploration, which “goes way beyond focus groups” and is about understanding the essence of the problem. The third key is inspiration, which is about finding a creative solution. And the fourth is traction, which involves consumers either playing a part in the advertising or helping to perpetuate it. Sheehan added: “There’s no guarantee of creating a Lovemark but, if you follow these guidelines, your chances will be much higher.”

ACCESS ALL AREAS WWW.LIONSDAILYNEWS.COM

UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE

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news

THURSDAY/june 20/2013

Clear Channel and Berlin School create leadership scholarship The winning film before and after

WINNING YOUNG LIONS FILM GETS A MAKEOVER

D The Berlin School of Creative Leadership’s Michael Conrad (left) and Clear Channel’s Bob Pittman

CLEAR Channel Media and Entertainment, the US’ biggest radio operator, yesterday launched the Clear Channel Scholarship for Leadership in Audio Innovation at Germany’s prestigious Berlin School of Creative Leadership. Bob Pittman, Clear Channel’s chairman/CEO, and Berlin School president Michael Conrad explained how radio, once considered TV’s poor broadcast cousin, is becoming a powerful digital audio platform. And the €53,000 full-tuition

scholarship, to attend the School’s Executive MBA in Creative Leadership Programme, is part of both parties’ ambitions to invest in future creative leaders who will bring digital technology’s mobile and interactive assets to the radio platform. Pittman noted that radio reaches 241 million a month in the US, more than Google on its own, Facebook, broadcast TV or cable TV. “In the US, there are three mass-media platforms: radio, TV and the internet. TV is

Video wins Anna a Trip to Cannes MRM’s Anna Chechetka, junior art director at MRM Frankfurt, won an all-expenses-paid trip to The Lions thanks to an inspired video using Vine which took the top prize in the second annual ‘I am MRM’ Cannes-test. “I love design, illustration, travelling, extreme sports, challenges and doing everything at the last minute,” Chechetka said. “I was born in Russia, where I graduated from high school, art school

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and two universities. I have been drawing since my early childhood… and cannot stop to this day. “Entering the “I am MRM” global agency contest was exciting for me. I like to participate in design contests and already have had some success: I was a finalist of the Post It Awards 2010 poster design contest in Moscow, won the International Graphic Competition Felicity in Venice, Italy, and as a member of the

America’s hobby; you talk about it, show it to people and it’s important to you,” he said. “Radio is America’s companion; we take it for granted, but we can’t do without it.” Clear Channel has also launched a Creative Advisory Council to work with the Berlin School to judge the scholarship applicants’ entries. “The partnership fits our mission and ambition as we turn creative talent into the industry’s future great leaders,” Conrad said. The entries’ deadline is Octo-

ber 31, 2013, and the course starts March 16, 2014. Candidates must have at least a bachelor’s degree and be an accomplished senior creative executive. The Cannes Creative Leaders Programme, the invitationonly two-week training scheme jointly operated by Cannes Lions and the Berlin School, is hosting an Open House between 17:00-18:30 this evening, when all delegates are invited to learn about what the Berlin School has to offer the industry.

Anna Chechetka made a strong impression with her Vine video

ELUXE has remade a film that won the Young Lions film category winners from last year. The original film, which was shot on a Nokia smartphone, features McCann art director Lorenzo Picchiotti and copy writer Livio Basoli, discussing growing a moustache for Movember, with Basoli’s clothes changing each time a different cliche about moustaches is discussed. “Winning last year didn’t affect our careers in perhaps the way you might expect,” Basoli said. “We did change jobs soon after, but that was already in place when we entered the competition. The most remarkable thing about it was the large amount of coverage we got in the media.” Delegates can see the Deluxe version of the film — which features actors playing the roles of Picchiotti and Basoli plus state-of-theart production values — at Deluxe’s showcase on Saturday between 14.00-16.00 on the Terrace Californie in the Palais des Festivals.

McCann Erickson Team, was a finalist of Comprix 2012 in Germany.” According to Michael Mclaren, president of MRM, the underlying idea was to create connections within the company: “We were delighted that the competition attracted entries from around the world, and also gives us a way to connect with the young talent in the company,” he said. “Anna’s strength is in the visual arts which her video clearly proves. We’re already looking forward to next year’s competition which once again will leverage a cutting-edge video technology.”

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PRESS

GRAND PRIX

GRAND PRIX WINNER TIME / SURFER / WIRED MAGAZINE / NEW YORKER / WALLPAPER APPLE TBWA\MEDIA ARTS LAB LOS ANGELES USA

THURSDAY, JUNE 20, 2013

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From an 8 year-old, to a 60 year-old. Congratulations to Cannes Lions on your Anniversary from Innocean Worldwide.

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PRESS WINNERS GRAND PRIX A15/013 USA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title TIME Client APPLE Product IPAD MINI Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Simon Cassels/Jon Lancaric/ Kevin Butler Art Director Melinda Keough/Paul Wysocan/ Joe Fotheringham Photographer Andy Bettles Account Supervisor Alex Newson Account Manager Jenny Langendonk Planner Kevin Dolan Other Credits Head Of Art Production: Helen O’neill/ Art Producer: Sara Clark/ Print Producer: Anna Haro Entered By TBWA\MEDIA ARTS LAB Los Angeles A15/014 USA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title SURFER Client APPLE Product IPAD MINI Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Simon Cassels/Jon Lancaric/ Kevin Butler Art Director Melinda Keough/Paul Wysocan/ Joe Fotheringham Photographer Andy Bettles Account Supervisor Alex Newson Account Manager Jenny Langendonk Planner Kevin Dolan Other Credits Head Of Art Production: Helen O’neill/ Art Producer: Sara Clark/ Print Producer: Anna Haro Entered By TBWA\MEDIA ARTS LAB Los Angeles A15/015 USA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title WIRED MAGAZINE Client APPLE Product IPAD MINI Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Simon Cassels/Jon Lancaric/ Kevin Butler Art Director Melinda Keough/Paul Wysocan/ Joe Fotheringham Photographer Andy Bettles Account Supervisor Alex Newson Account Manager Jenny Langendonk Planner Kevin Dolan Other Credits Head Of Art Production: Helen O’neill/ Art Producer: Sara Clark/ Print Producer: Anna Haro Entered By TBWA\MEDIA ARTS LAB Los Angeles A15/016 USA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title NEW YORKER Client APPLE Product IPAD MINI Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Simon Cassels/Jon Lancaric/ Kevin Butler Art Director Melinda Keough/Paul Wysocan/ Joe Fotheringham Photographer Andy Bettles Account Supervisor Alex Newson

Account Manager Planner Other Credits

Entered By

Jenny Langendonk Kevin Dolan Head Of Art Production: Helen O’neill/ Art Producer: Sara Clark/ Print Producer: Anna Haro TBWA\MEDIA ARTS LAB Los Angeles

A15/017 USA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title WALLPAPER Client APPLE Product IPAD MINI Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Simon Cassels/Jon Lancaric/ Kevin Butler Art Director Melinda Keough/Paul Wysocan/ Joe Fotheringham Photographer Andy Bettles Account Supervisor Alex Newson Account Manager Jenny Langendonk Planner Kevin Dolan Other Credits Head Of Art Production: Helen O’neill/ Art Producer: Sara Clark/ Print Producer: Anna Haro Entered By TBWA\MEDIA ARTS LAB Los Angeles

GOLD AWARDS A05/105 THAILAND HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title PIG Client UNILEVER Product SUNLIGHT/DISHWASHER DETERGENTS Advertising Agency, City LOWE Bangkok Chief Creative Officer Eric Yeo/Dominic Stallard Creative Director Ricardo Turcios/Ruchi Sharma Copywriter Ej Galang/Sarah Ko/Gabriele Espaldon Art Director Katrina Encanto Photographer Surachai Puthikulangkura Illustrator Surachai Puthikulangkura/ Supachai U-Rairat Account Manager Blair Wang/Yarita Witoelar Other Credits Ceo: Jeremy Hine (Lowe Bkk)/ Computer Art: Naphaphorn Jaengsri (Lowe Bkk) Print Producer: Piyachat Cholasap/Nuch Lertviwatchai (Lowe BKK), Global Creative Director: Basil Mina, Global Business Direct Entered By LOWE Bangkok A05/106 THAILAND HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title LAMB Client UNILEVER Product SUNLIGHT/DISHWASHER DETERGENTS Advertising Agency, City LOWE Bangkok Chief Creative Officer Eric Yeo/Dominic Stallard Creative Director Ricardo Turcios/Ruchi Sharma Copywriter Ej Galang/Sarah Ko/Gabriele Espaldon Art Director Katrina Encanto Photographer Surachai Puthikulangkura Illustrator Surachai Puthikulangkura/ Supachai U-Rairat Account Manager Blair Wang/Yarita Witoelar Other Credits Ceo: Jeremy Hine (Lowe Bkk)/ Computer Art: Naphaphorn Jaengsri (Lowe Bkk) Print Producer: Piyachat Cholasap/Nuch Lertviwatchai (Lowe BKK), Global Creative Director: Basil Mina, Global Business Direct Entered By LOWE Bangkok

THURSDAY, JUNE 20, 2013

A06/073 INDIA HOUSEHOLD: OTHER CAMPAIGN Title POSITIVE & NEGATIVE 1 Client PROCTER & GAMBLE Product DURACELL BATTERIES Advertising Agency, City GREY WORLDWIDE INDIA Mumbai Chief Creative Officer Amit Akali/Malvika Mehra Executive Creative Director Vishnu Srivatsav Creative Director Goral Ajmera Copywriter Vishnu Srivatsav Art Director Malvika Mehra/Goral Ajmera Account Supervisor Fernando Beretta Advertiser’s Supervisor Stefan Sallandt Account Manager Ines Etchenique/Vineet Singh Entered By GREY WORLDWIDE INDIA Mumbai A06/074 INDIA HOUSEHOLD: OTHER CAMPAIGN Title POSITIVE & NEGATIVE 2 Client PROCTER & GAMBLE Product DURACELL BATTERIES Advertising Agency, City GREY WORLDWIDE INDIA Mumbai Chief Creative Officer Amit Akali/Malvika Mehra Executive Creative Director Vishnu Srivatsav Creative Director Goral Ajmera Copywriter Vishnu Srivatsav Art Director Malvika Mehra/Goral Ajmera Account Supervisor Fernando Beretta Advertiser’s Supervisor Stefan Sallandt Account Manager Ines Etchenique/Vineet Singh Entered By GREY WORLDWIDE INDIA Mumbai A10/190 OTC PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By A10/191 OTC PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By A10/192 OTC PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director

BRAZIL VIEWS BAYER CAFIASPIRIN ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Pernil Andre Gola Estudiorama Teresa Setti/Paula Feijo Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Thomas Fill Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL TEST BAYER CAFIASPIRIN ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Pernil Andre Gola Estudiorama Teresa Setti/Paula Feijo Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Thomas Fill Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL CHART BAYER CAFIASPIRIN ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches

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PRESS WINNERS Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By

Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Pernil Andre Gola Estudiorama Teresa Setti/Paula Feijo Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Thomas Fill Cintia Gonçalves ALMAPBBDO São Paulo

A11/083 CHINA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title SUMO ELEPHANT Client SAMSONITE Product SUITCASE Advertising Agency, City JWT SHANGHAI Executive Creative Director Yang Yeo/Elvis Chau Creative Director Rojana Chuasakul Copywriter Jun Qian Art Director Komson Yamshuen/Visionary Bangkok Illustrator Visionary Bangkok Art Buyer Liza Law/Isaac Xu Account Supervisor Dana Ho Other Credits Production House/ Retouching: visionary Bangkok/ Designer:komson Yamshuen/ Visionary Bangkok Entered By JWT SHANGHAI A11/084 CHINA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title WRESTLER BEAR Client SAMSONITE Product SUITCASE Advertising Agency, City JWT SHANGHAI Executive Creative Director Yang Yeo/Elvis Chau Creative Director Rojana Chuasakul Copywriter Jun Qian Art Director Komson Yamshuen/Visionary Bangkok Illustrator Visionary Bangkok Art Buyer Liza Law/Isaac Xu Account Supervisor Dana Ho Other Credits Production House/ Retouching:visionary Bangkok/ Designer:komson Yamshuen/ Visionary Bangkok Entered By JWT SHANGHAI A14/218 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title FOX Client VOLKSWAGEN DO BRASIL Product ORIGINAL PARTS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Daniel Oksenberg Art Director Andre Nassar Photographer Hugo Treu Illustrator 6b Estudio Art Buyer Teresa Setti/Paula Feijo Account Supervisor Gustavo Burnier/Filipe Bartholomeu/ José Lopes/Isabela Crepaldi/ Johana Quintana Advertiser’s Supervisor Daniel Morroni E Cecília Bianchi. Planner Cintia Gonçalves/Sergio Katz Entered By ALMAPBBDO São Paulo A14/219 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CAT Client VOLKSWAGEN DO BRASIL Product ORIGINAL PARTS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Daniel Oksenberg Art Director Andre Nassar

Photographer Illustrator Art Buyer Account Supervisor

Advertiser’s Supervisor Planner Entered By

Hugo Treu 6b Estudio Teresa Setti/Paula Feijo Gustavo Burnier/Filipe Bartholomeu/ Christiano Bock/Caio Henrique/ Sabrina Peralta Daniel Morroni E Cecília Bianchi. Cintia Gonçalves/Sergio Katz ALMAPBBDO São Paulo

A15/083 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title LANDMINE Client LEICA STORE SÃO PAULO Product M-MONOCHROM Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes | Eduardo Lima Copywriter Thiago Carvalho Art Director Bruno Oppido Account Supervisor Marcello Penna | Melanie Zmetek Advertiser’s Supervisor Luiz Marinho Account Manager Marcello Penna | Melanie Zmetek Planner José Porto | Rafael Paes Other Credits Head Of Art: João Linneu Entered By F/NAZCA SAATCHI & SAATCHI São Paulo A15/084 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title GLASSES Client LEICA STORE SÃO PAULO Product M-MONOCHROM Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes | Eduardo Lima Copywriter Thiago Carvalho Art Director Bruno Oppido Account Supervisor Marcello Penna | Melanie Zmetek Advertiser’s Supervisor Luiz Marinho Account Manager Marcello Penna | Melanie Zmetek Planner José Porto | Rafael Paes Other Credits Head Of Art: João Linneu Entered By F/NAZCA SAATCHI & SAATCHI São Paulo A15/085 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CIGAR Client LEICA STORE SÃO PAULO Product M-MONOCHROM Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes | Eduardo Lima Copywriter Thiago Carvalho Art Director Bruno Oppido Account Supervisor Marcello Penna | Melanie Zmetek Advertiser’s Supervisor Luiz Marinho Account Manager Marcello Penna | Melanie Zmetek Planner José Porto | Rafael Paes Other Credits Head Of Art: João Linneu Entered By F/NAZCA SAATCHI & SAATCHI São Paulo A16/027 RETAIL STORES Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer

Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

A20/050 HONG KONG PUBLICATIONS & MEDIA CAMPAIGN Title GOLF Client BEIJING SPORTS RADIO Product BEIJING SPORTS RADIO Advertising Agency, City OGILVY & MATHER GROUP HONG KONG Chief Creative Officer Reed Collins

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23 Executive Creative Director Creative Director Art Director Illustrator Account Manager Entered By

Simon Handford/Sandy Chan Alvin Lim/Richard Sorensen Alvin Lim/Sonny Tjahjadi A Thousand Eyes Indonesia Jifang Pan OGILVY & MATHER GROUP HONG KONG

A20/051 HONG KONG PUBLICATIONS & MEDIA CAMPAIGN Title HORSE RACING Client BEIJING SPORTS RADIO Product BEIJING SPORTS RADIO Advertising Agency, City OGILVY & MATHER GROUP HONG KONG Chief Creative Officer Reed Collins Executive Creative Director Simon Handford/Sandy Chan Creative Director Alvin Lim/Richard Sorensen Art Director Alvin Lim/Sonny Tjahjadi Illustrator A Thousand Eyes Indonesia Account Manager Jifang Pan Entered By OGILVY & MATHER GROUP HONG KONG A20/052 HONG KONG PUBLICATIONS & MEDIA CAMPAIGN Title SOCCER Client BEIJING SPORTS RADIO Product BEIJING SPORTS RADIO Advertising Agency, City OGILVY & MATHER GROUP HONG KONG Chief Creative Officer Reed Collins Executive Creative Director Simon Handford/Sandy Chan Creative Director Alvin Lim/Richard Sorensen Art Director Alvin Lim/Sonny Tjahjadi Illustrator A Thousand Eyes Indonesia Account Manager Jifang Pan Entered By OGILVY & MATHER GROUP HONG KONG A20/113 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title LOGO 1 Client COMEDY CENTRAL Product BRANDING Advertising Agency, City GREY ARGENTINA Buenos Aires Chief Creative Officer Lucas Panizza Creative Director Hernan Kritzer/Lisandro Cardozo Copywriter Daniel Arango Art Director Carlos Mendez/Ariel Chiesa Illustrator Carlos Baragli Account Supervisor Florencia Pereyra Entered By GREY ARGENTINA Buenos Aires A20/114 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title LOGO 2 Client COMEDY CENTRAL Product BRANDING Advertising Agency, City GREY ARGENTINA Buenos Aires Chief Creative Officer Lucas Panizza Creative Director Hernan Kritzer/Lisandro Cardozo Copywriter Daniel Arango Art Director Carlos Mendez/Ariel Chiesa Illustrator Carlos Baragli Account Supervisor Florencia Pereyra Entered By GREY ARGENTINA Buenos Aires A20/115 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title LOGO 3 Client COMEDY CENTRAL Product BRANDING Advertising Agency, City GREY ARGENTINA Buenos Aires Chief Creative Officer Lucas Panizza Creative Director Hernan Kritzer/Lisandro Cardozo Copywriter Daniel Arango Art Director Carlos Mendez/Ariel Chiesa Illustrator Carlos Baragli Account Supervisor Florencia Pereyra Entered By GREY ARGENTINA Buenos Aires A20/306 INDIA PUBLICATIONS & MEDIA CAMPAIGN Title WILLIAM SHAKESPEARE Client PENGUIN GROUP(INDIA) Product AUDIOBOOKS Advertising Agency, City McCANN WORLDGROUP INDIA Mumbai Chief Creative Officer Prasoon Joshi

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19/06/13 17:50 03/06/2013 14:44

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:57 Page25

PRESS WINNERS Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

Ashish Chakravarty Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Rohit Devgun/Talha Nazim Lamanoestudio.cl Rohit Devgun Bhakti Malik Hemali Sodhi Senior Visualiser: Nobin Dutta McCANN WORLDGROUP INDIA Mumbai

A20/307 INDIA PUBLICATIONS & MEDIA CAMPAIGN Title MARK TWAIN Client PENGUIN GROUP(INDIA) Product AUDIOBOOKS Advertising Agency, City McCANN WORLDGROUP INDIA Mumbai Chief Creative Officer Prasoon Joshi Executive Creative Director Ashish Chakravarty Creative Director Talha Nazim/Rohit Devgun Copywriter Talha Nazim/Rohit Devgun Art Director Rohit Devgun/Talha Nazim Illustrator Lamanoestudio.cl Typographer Rohit Devgun Account Supervisor Bhakti Malik Advertiser’s Supervisor Hemali Sodhi Other Credits Senior Visualiser: Nobin Dutta Entered By McCANN WORLDGROUP INDIA Mumbai A20/308 INDIA PUBLICATIONS & MEDIA CAMPAIGN Title OSCAR WILDE Client PENGUIN GROUP(INDIA) Product AUDIOBOOKS Advertising Agency, City McCANN WORLDGROUP INDIA Mumbai Chief Creative Officer Prasoon Joshi Executive Creative Director Ashish Chakravarty Creative Director Talha Nazim/Rohit Devgun Copywriter Talha Nazim/Rohit Devgun Art Director Rohit Devgun/Talha Nazim Illustrator Lamanoestudio.cl Typographer Rohit Devgun Account Supervisor Bhakti Malik Advertiser’s Supervisor Hemali Sodhi Other Credits Senior Visualiser: Nobin Dutta Entered By McCANN WORLDGROUP INDIA Mumbai A27/071 BRAZIL CORPORATE IMAGE CAMPAIGN Title FLORENCE Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A27/072 BRAZIL CORPORATE IMAGE CAMPAIGN Title KELA Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Account Manager Valeria Barone/Ricardo Honegger

Planner Other Credits Entered By

Mollie Hill Media Director: Daniella Gallo/ Betânia Aragão OGILVY BRASIL São Paulo

A27/073 BRAZIL CORPORATE IMAGE CAMPAIGN Title MELINDA Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A27/074 BRAZIL CORPORATE IMAGE CAMPAIGN Title JENISE Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A27/075 BRAZIL CORPORATE IMAGE CAMPAIGN Title LANI Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A29/038 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title COMPUTER Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS

THURSDAY, JUNE 20, 2013

25 A29/039 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title CAR Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS A29/040 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title HOLIDAYS Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS A29/041 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title MASCARA Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS A29/042 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title BIKINI Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS A29/043 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title DRAGON Client ANLCI Product ANLCI Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz/ Justine Bruneau Account Supervisor Jean-Jacques Sebille/Pierre Beffa/ Sophie Legent/Kenza Adeïda Advertiser’s Supervisor Hervé Fernandez/Virginie Lamontagne Entered By DDB PARIS

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:57 Page26

26 A29/104 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title BRUNETTE Client STAR MODELS Product ANOREXIA Advertising Agency, City REVOLUTION BRASIL Bahia Chief Creative Officer Emerson Braga Executive Creative Director Edson Rosa Creative Director Emerson Braga/Edson Rosa Copywriter Emerson Braga Art Director Edson Rosa Photographer Diego Freire Illustrator Edson Rosa/Desconstrutora Art Buyer Jean Silva/George Castro/Lua Onawale Account Supervisor Bruna Vaccarezza/Tamile Vidal Advertiser’s Supervisor Jaime Neder Rezak Account Manager Renata Matos Planner Melina Romariz/Mylene Alves Other Credits Carlos Pereira/Fabio Di Mauro/ Bruna Cabral/Ana Dias/Vivane Silva Entered By REVOLUTION BRASIL Bahia A29/105 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title AFRICAN Client STAR MODELS Product ANOREXIA Advertising Agency, City REVOLUTION BRASIL Bahia Chief Creative Officer Emerson Braga Executive Creative Director Edson Rosa Creative Director Emerson Braga/Edson Rosa Copywriter Emerson Braga Art Director Edson Rosa Photographer Diego Freire Illustrator Edson Rosa/Desconstrutora Art Buyer João Sousa/George Castro/ Lua Onawale Account Supervisor Bruna Vaccarezza/Tamile Vidal Advertiser’s Supervisor Jaime Neder Rezak Account Manager Renata Matos Planner Melina Romariz/Mylene Alves Other Credits Carlos Pereira/Fabio Di Mauro/ Bruna Cabral/Ana Dias/Vivane Silva Entered By REVOLUTION BRASIL Bahia A29/106 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title BLONDE Client STAR MODELS Product ANOREXIA Advertising Agency, City REVOLUTION BRASIL Bahia Chief Creative Officer Emerson Braga Executive Creative Director Edson Rosa Creative Director Emerson Braga/Edson Rosa Copywriter Emerson Braga Art Director Edson Rosa Photographer Diego Freire Illustrator Edson Rosa/Desconstrutora Art Buyer Jean Silva/George Castro/Lua Onawale Account Supervisor Bruna Vaccarezza/Tamile Vidal Advertiser’s Supervisor Jaime Neder Rezak Account Manager Renata Matos Planner Melina Romariz/Mylene Alves Other Credits Carlos Pereira/Fabio Di Mauro/ Bruna Cabral/Ana Dias/Vivane Silva Entered By REVOLUTION BRASIL Bahia A29/157 SINGAPORE PUBLIC AWARENESS MESSAGES CAMPAIGN Title WAR Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen Executive Creative Director Ajay Thrivikraman Creative Director Kris Ng Copywriter Dunstan Lee Art Director Tan Zi Wei/Chua Xiu Lu Photographer Sebastian Siah/ Shooting Gallery And Getty Images Art Buyer Lynn Cheng Account Manager Khoo Kai Qi Other Credits Wishing Well Entered By PUBLICIS SINGAPORE

PRESS WINNERS A29/158 SINGAPORE PUBLIC AWARENESS MESSAGES CAMPAIGN Title EARTHQUAKE Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen Executive Creative Director Ajay Thrivikraman Creative Director Kris Ng Copywriter Dunstan Lee Art Director Tan Zi Wei/Chua Xiu Lu Photographer Sebastian Siah/ Shooting Gallery And Getty Images Art Buyer Lynn Cheng Account Manager Khoo Kai Qi Other Credits Wishing Well Entered By PUBLICIS SINGAPORE A29/159 SINGAPORE PUBLIC AWARENESS MESSAGES CAMPAIGN Title FLOOD Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen Executive Creative Director Ajay Thrivikraman Creative Director Kris Ng Copywriter Dunstan Lee Art Director Tan Zi Wei/Chua Xiu Lu Photographer Sebastian Siah/ Shooting Gallery And Getty Images Art Buyer Lynn Cheng Account Manager Khoo Kai Qi Other Credits Wishing Well Entered By PUBLICIS SINGAPORE A29/179 CHILE PUBLIC AWARENESS MESSAGES CAMPAIGN Title SLUT Client UNICEF Product UNICEF Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Copywriter Jaime Diaz/Tomás Almuna/ Andrés Acevedo Art Director Sergio Araya Photographer David Calderon Other Credits Silvana Mercado Entered By PROLAM Y&R Santiago A29/180 CHILE PUBLIC AWARENESS MESSAGES CAMPAIGN Title DEALER Client UNICEF Product UNICEF Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Copywriter Jaime Diaz/Tomás Almuna/ Andrés Acevedo Art Director Sergio Araya Photographer David Calderon Other Credits Silvana Mercado Entered By PROLAM Y&R Santiago A29/181 CHILE PUBLIC AWARENESS MESSAGES CAMPAIGN Title DRUNK Client UNICEF Product UNICEF Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Copywriter Jaime Diaz/Tomás Almuna/ Andrés Acevedo Art Director Sergio Araya Photographer David Calderon Other Credits Silvana Mercado Entered By PROLAM Y&R Santiago

THURSDAY, JUNE 20, 2013

A30/139 BRAZIL FUNDRAISING & APPEALS CAMPAIGN Title PAKISTAN Client DOCTORS WITHOUT BORDERS Product ONG Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Creative Director Fabio Seidl Copywriter Hugo Veiga Art Director Renato Zandona/Diego Machado Photographer D’vick Art Buyer Nanci Bonani Account Supervisor Luiza Carvalho Advertiser’s Supervisor Alessandra Vilas Boas Account Manager Valeria Barone Planner Mollie Hill Other Credits Daniella Gallo/Betânia Aragão/ Claudia Gonzaga Entered By OGILVY BRASIL São Paulo A30/140 BRAZIL FUNDRAISING & APPEALS CAMPAIGN Title MIANMAR Client DOCTORS WITHOUT BORDERS Product ONG Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Creative Director Fabio Seidl Copywriter Hugo Veiga Art Director Renato Zandona/Diego Machado Photographer D’vick Art Buyer Nanci Bonani Account Supervisor Luiza Carvalho Advertiser’s Supervisor Alessandra Vilas Boas Account Manager Valeria Barone Planner Mollie Hill Other Credits Daniella Gallo/Betânia Aragão/ Claudia Gonzaga Entered By OGILVY BRASIL São Paulo A30/141 BRAZIL FUNDRAISING & APPEALS CAMPAIGN Title ISRAEL Client DOCTORS WITHOUT BORDERS Product ONG Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Creative Director Fabio Seidl Copywriter Hugo Veiga Art Director Renato Zandona/Diego Machado Photographer D’vick Art Buyer Nanci Bonani Account Supervisor Luiza Carvalho Advertiser’s Supervisor Alessandra Vilas Boas Account Manager Valeria Barone Planner Mollie Hill Other Credits Daniella Gallo/Betânia Aragão/ Claudia Gonzaga Entered By OGILVY BRASIL São Paulo A30/148 INDIA FUNDRAISING & APPEALS CAMPAIGN Title FARMERS’ SUICIDES 1 Client BENNETT COLMAN & CO. Product TIMES OF INDIA Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Pallavi Chakravati/Santosh Padhi Art Director Santosh Padhi/Anant Nanavare Photographer Amol Jadhav/Loknath Panigrahi Illustrator Anant Nanavare Entered By TAPROOT INDIA Mumbai

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:57 Page27

PRESS WINNERS A30/149 INDIA FUNDRAISING & APPEALS CAMPAIGN Title FARMERS’ SUICIDES 2 Client BENNETT COLMAN & CO. Product TIMES OF INDIA Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Pallavi Chakravati/Santosh Padhi Art Director Santosh Padhi/Anant Nanavare Photographer Amol Jadhav/Loknath Panigrahi Illustrator Anant Nanavare Entered By TAPROOT INDIA Mumbai A30/150 INDIA FUNDRAISING & APPEALS CAMPAIGN Title FARMERS’ SUICIDES 3 Client BENNETT COLMAN & CO. Product TIMES OF INDIA Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Pallavi Chakravati/Santosh Padhi Art Director Santosh Padhi/Anant Nanavare Photographer Amol Jadhav/Loknath Panigrahi Illustrator Anant Nanavare Entered By TAPROOT INDIA Mumbai B02/107 ART DIRECTION Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer

Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B02/434 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Other Credits

Entered By B02/435 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Other Credits

Entered By

UNITED ARAB EMIRATES PELICANS HARVEY NICHOLS DUBAI SALE Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Remix Studio - Bangkok: Nok Pipattungkul/ Anuchai Secharunputong Zaakesh Mulla David Lewis Nazek Fawaz Agency Producer: Amin Soltani Y&R DUBAI CHINA SUMO ELEPHANT SAMSONITE SUITCASE JWT SHANGHAI Yang Yeo/Elvis Chau Rojana Chuasakul Jun Qian Komson Yamshuen/Visionary Bangkok Visionary Bangkok Liza Law/Isaac Xu Dana Ho Production House/Retouching:visionary Bangkok/Designer:komson Yamshuen/ Visionary Bangkok JWT SHANGHAI CHINA WRESTLER BEAR SAMSONITE SUITCASE JWT SHANGHAI Yang Yeo/Elvis Chau Rojana Chuasakul Jun Qian Komson Yamshuen/Visionary Bangkok Visionary Bangkok Liza Law/Isaac Xu Dana Ho Production House/Retouching:visionary Bangkok/Designer:komson Yamshuen/ Visionary Bangkok JWT SHANGHAI

B02/503 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

INDIA

B02/504 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

INDIA

B02/505 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

INDIA

B03/175 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator

THAILAND

Account Manager Other Credits

Entered By B03/176 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director

WILLIAM SHAKESPEARE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai Prasoon Joshi Ashish Chakravarty Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Rohit Devgun/Talha Nazim Lamanoestudio.cl Rohit Devgun Bhakti Malik Hemali Sodhi Senior Visualiser: Nobin Dutta McCANN WORLDGROUP INDIA Mumbai

MARK TWAIN PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai Prasoon Joshi Ashish Chakravarty Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Rohit Devgun/Talha Nazim Lamanoestudio.cl Rohit Devgun Bhakti Malik Hemali Sodhi Senior Visualiser: Nobin Dutta McCANN WORLDGROUP INDIA Mumbai

OSCAR WILDE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai Prasoon Joshi Ashish Chakravarty Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Rohit Devgun/Talha Nazim Lamanoestudio.cl Rohit Devgun Bhakti Malik Hemali Sodhi Senior Visualiser: Nobin Dutta McCANN WORLDGROUP INDIA Mumbai

LAMB UNILEVER SUNLIGHT/DISHWASHER DETERGENTS ILLUSION Bangkok/LOWE Bangkok Eric Yeo/Dominic Stallard Ricardo Turcios/Ruchi Sharma Ej Galang/Sarah Ko/Gabriele Espaldon Katrina Encanto Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Blair Wang/Yarita Witoelar Agency Producer: Piyachat Cholasap/ Nuch Lertviwatchai/ Production Producer: Somsak Pairew (Illusion) ILLUSION Bangkok THAILAND PIG UNILEVER SUNLIGHT/DISHWASHER DETERGENTS ILLUSION Bangkok/LOWE Bangkok Eric Yeo/Dominic Stallard Ricardo Turcios/Ruchi Sharma Ej Galang/Sarah Ko/Gabriele Espaldon Katrina Encanto

THURSDAY, JUNE 20, 2013

27 Photographer Illustrator Account Manager Other Credits

Entered By

Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Blair Wang/Yarita Witoelar Agency Producer: Piyachat Cholasap/ Nuch Lertviwatchai/ Production Producer: Somsak Pairew (Illusion) ILLUSION Bangkok

B05/036 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

B05/037 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

B05/038 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

B05/039 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

GOLIATH TARANTULA LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar James Day Zaakesh Mulla Jean Atik Pierre Farra Agency Producer: Amin Soltani Y&R DUBAI

WILDEBEEST EYEBALLS LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar James Day Zaakesh Mulla Jean Atik Pierre Farra Agency Producer: Amin Soltani Y&R DUBAI

FRUIT BAT LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar James Day Zaakesh Mulla Jean Atik Pierre Farra Agency Producer: Amin Soltani Y&R DUBAI

DHAB LIZARD LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar James Day Zaakesh Mulla Jean Atik Pierre Farra Agency Producer: Amin Soltani Y&R DUBAI

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:58 Page28

PRESS WINNERS

28 B05/130 PHOTOGRAPHY Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Other Credits Entered By B05/133 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Other Credits Entered By B05/134 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Other Credits Entered By

SPAIN THE LITTLE PRINCE MADRID BOOK PUBLISHERS ASSOCIATION MADRID BOOK PUBLISHERS ASSOCIATION GREY ESPAÑA Madrid Antonio Montero Enric Nel.lo Fernando Riveros/Matías Lopez Navajas Matías Lopez Navajas Fernando Riveros/Alejandro De Antonio Eugenio Recuenco Fernando Riveros Mayte Carabias Mercedes Ruiz Eric Dover (Art Director) GREY ESPAÑA Madrid CHILE DRUNK UNICEF UNICEF PROLAM Y&R Santiago Alvaro Becker/Francisco Cavada/ Emerson Navarrete Jaime Diaz/Tomás Almuna/ Andrés Acevedo Sergio Araya David Calderon Silvana Mercado PROLAM Y&R Santiago CHILE DEALER UNICEF UNICEF PROLAM Y&R Santiago Alvaro Becker/Francisco Cavada/ Emerson Navarrete Jaime Diaz/Tomás Almuna/ Andrés Acevedo Sergio Araya David Calderon Silvana Mercado PROLAM Y&R Santiago

A02/066 USA SWEET FOODS & SNACKS CAMPAIGN Title PROMATHERAPY CANDLES Client MARS CHOCOLATE NORTH AMERICA Product SNICKERS Advertising Agency, City BBDO NEW YORK Chief Creative Officer David Lubars Creative Director Peter Kain/Gianfranco Arena (Senior Creative Directors) Copywriter Matt Herr Art Director Justin Bilicki Art Buyer Betsy Jablow Account Supervisor Price Manford/Steve Morgan Other Credits Steve Lakeman (Retoucher) Entered By BBDO NEW YORK

A03/055 CHILE ALCOHOLIC DRINKS CAMPAIGN Title ASTRONAUT Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andrés Echeverria/German Quiroz/ Diego Riveros Photographer Ale Burset Other Credits Gonzalo Arévalo/Silvana Mercado Entered By PROLAM Y&R Santiago

A02/067 USA SWEET FOODS & SNACKS CAMPAIGN Title PRECIOUS GLOBES Client MARS CHOCOLATE NORTH AMERICA Product SNICKERS Advertising Agency, City BBDO NEW YORK Chief Creative Officer David Lubars Creative Director Peter Kain/Gianfranco Arena (Senior Creative Directors) Copywriter Matt Herr Art Director Justin Bilicki Art Buyer Betsy Jablow Account Supervisor Price Manford/Steve Morgan Other Credits Steve Lakeman (Retoucher) Entered By BBDO NEW YORK

A03/056 CHILE ALCOHOLIC DRINKS CAMPAIGN Title FIRE WOMAN Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andrés Echeverria/German Quiroz/ Diego Riveros Photographer Ale Burset Other Credits Gonzalo Arévalo/Silvana Mercado Entered By PROLAM Y&R Santiago

A02/088 BRAZIL SWEET FOODS & SNACKS CAMPAIGN Title HEROES Client BAUDUCCO Product BAUDUCCO TOAST Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Marcelo Pignatari Art Director Marcelo Tolentino Photographer Mariana Valverde Art Buyer Teresa Setti/Paula Feijo Account Supervisor Fernanda Antonelli/Pedro Fragata Advertiser’s Supervisor Paulo Cardamone Planner Cintia Gonçalves/Fernanda Barone Entered By ALMAPBBDO São Paulo

SILVER AWARDS

A02/089 BRAZIL SWEET FOODS & SNACKS CAMPAIGN Title BAND Client BAUDUCCO Product BAUDUCCO TOAST Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Marcelo Pignatari Art Director Marcelo Tolentino Photographer Mariana Valverde Art Buyer Teresa Setti/Paula Feijo Account Supervisor Fernanda Antonelli/Pedro Fragata Advertiser’s Supervisor Paulo Cardamone Planner Cintia Gonçalves/Fernanda Barone Entered By ALMAPBBDO São Paulo

A02/065 USA SWEET FOODS & SNACKS CAMPAIGN Title THEISMANN THIGH HIGHS Client MARS CHOCOLATE NORTH AMERICA Product SNICKERS Advertising Agency, City BBDO NEW YORK Chief Creative Officer David Lubars Creative Director Peter Kain/Gianfranco Arena (Senior Creative Directors) Copywriter Matt Herr Art Director Justin Bilicki Art Buyer Betsy Jablow Account Supervisor Price Manford/Steve Morgan Other Credits Steve Lakeman (Retoucher) Entered By BBDO NEW YORK

A03/054 CHILE ALCOHOLIC DRINKS CAMPAIGN Title PRESIDENT Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andrés Echeverria/German Quiroz/ Diego Riveros Photographer Ale Burset Other Credits Gonzalo Arévalo/Silvana Mercado Entered By PROLAM Y&R Santiago

B05/135 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Other Credits Entered By

CHILE SLUT UNICEF UNICEF PROLAM Y&R Santiago Alvaro Becker/Francisco Cavada/ Emerson Navarrete Jaime Diaz/Tomás Almuna/ Andrés Acevedo Sergio Araya David Calderon Silvana Mercado PROLAM Y&R Santiago

THURSDAY, JUNE 20, 2013

A04/056 NON-ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Art Buyer Account Supervisor Advertiser’s Supervisor

Account Manager Planner Other Credits Entered By

BRAZIL AMPLIFIER COCA-COLA COCA-COLA FM JWT BRAZIL São Paulo Ricardo John Ricardo John E Roberto Fernandez Angela Bassichetti Leandro Pinheiro Andrea Pissarro And Rodrigo Adam Paula Ferrari Felipe Giacon And Luana Ferreira Patrícia Pieranti/Adriana Knackfuss/ Gian M/Javier M/Luciana F/ Rafael P/Adriano C/Paloma A Ana Hernandes Fernand Alphen/Isabella Mulholland Mounting: Manoel Cipriano JWT BRAZIL São Paulo

A07/165 CHILE HOME APPLIANCES & FURNISHINGS CAMPAIGN Title RAT Client INOVA Product LED FLASHLIGHTS Advertising Agency, City OGILVY & MATHER CHILE Santiago Chief Creative Officer César Agost Carreño/Marco Chiossone Executive Creative Director Gastón Potasz/Juan Barahona Creative Director Francisco Camacho Copywriter Cristián Costa Art Director Cristián Costa Illustrator Salamágica Typographer Cristián Costa Account Manager Eric Krohn Entered By OGILVY & MATHER CHILE Santiago A07/166 CHILE HOME APPLIANCES & FURNISHINGS CAMPAIGN Title WINDOW Client INOVA Product LED FLASHLIGHTS Advertising Agency, City OGILVY & MATHER CHILE Santiago Chief Creative Officer César Agost Carreño Creative Director Francisco Camacho Copywriter Cristián Costa Art Director Cristián Costa Illustrator Salamágica Typographer Cristián Costa Account Manager Eric Krohn Entered By OGILVY & MATHER CHILE Santiago

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PRESS WINNERS A08/014 SWITZERLAND COSMETICS & BEAUTY CAMPAIGN Title RED Client L’ORÉAL SUISSE Product GARNIER FRUCTIS Advertising Agency, City PUBLICIS COMMUNICATIONS SCHWEIZ Zürich Chief Creative Officer Thomas Wildberger Creative Director Grischa Rubinick Copywriter David Luebke Art Director Thomas Mueller Photographer Billy/Hells/Berlin Art Buyer Derya Derdiyok/Jessica Küng Account Manager Christine Rainford Entered By PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

A09/040 TOILETRIES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor

A08/015 SWITZERLAND COSMETICS & BEAUTY CAMPAIGN Title BLONDE Client L’ORÉAL SUISSE Product GARNIER FRUCTIS Advertising Agency, City PUBLICIS COMMUNICATIONS SCHWEIZ Zürich Chief Creative Officer Thomas Wildberger Creative Director Grischa Rubinick Copywriter David Luebke Art Director Thomas Mueller Photographer Billy/Hells/Berlin Art Buyer Derya Derdiyok/Jessica Küng Account Manager Christine Rainford Entered By PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

A09/041 TOILETRIES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor

A08/016 SWITZERLAND COSMETICS & BEAUTY CAMPAIGN Title BLACK Client L’ORÉAL SUISSE Product GARNIER FRUCTIS Advertising Agency, City PUBLICIS COMMUNICATIONS SCHWEIZ Zürich Chief Creative Officer Thomas Wildberger Creative Director Grischa Rubinick Copywriter David Luebke Art Director Thomas Mueller Photographer Billy/Hells/Berlin Art Buyer Derya Derdiyok/Jessica Küng Account Manager Christine Rainford Entered By PUBLICIS COMMUNICATIONS SCHWEIZ Zürich A08/051 THAILAND COSMETICS & BEAUTY CAMPAIGN Title BOSS Client MODERNCASS INTERNATIONAL COSMETIC CO. Product DCASH MAX SPEED Advertising Agency, City CREATIVE JUICE\BANGKOK (TBWA) Chief Creative Officer Thirasak Tanapatanakul Executive Creative Director Prangthip Seelos Copywriter Jate Pattanachinda Art Director Pitha Udomkanjananan/ Leong Chia Wei/Thirasak Tanapatanakul Photographer Anuchai Srijarunputhong Other Credits Production House : Remix Studio Bangkok Entered By CREATIVE JUICE\BANGKOK (TBWA) A08/052 THAILAND COSMETICS & BEAUTY CAMPAIGN Title WIFE Client MODERNCASS INTERNATIONAL COSMETIC CO. Product DCASH MAX SPEED Advertising Agency, City CREATIVE JUICE\BANGKOK (TBWA) Chief Creative Officer Thirasak Tanapatanakul Executive Creative Director Prangthip Seelos Copywriter Jate Pattanachinda Art Director Pitha Udomkanjananan/ Leong Chia Wei/Thirasak Tanapatanakul Photographer Anuchai Srijarunputhong Other Credits Production House : Remix Studio Bangkok Entered By CREATIVE JUICE\BANGKOK (TBWA)

Entered By

Entered By A09/042 TOILETRIES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Entered By A10/149 OTC PHARMACY Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Other Credits Entered By

USA BALLOON PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Alessandro Fruscella Daniel Aykurt Ricardo Martinez Sara Gold Matt Mason/Laura Leatherberry/ Jack Leonard BBDO NEW YORK USA GRENADE PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Alessandro Fruscella Daniel Aykurt Ricardo Martinez Sara Gold Matt Mason/Laura Leatherberry/ Jack Leonard BBDO NEW YORK USA MATCHES PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Alessandro Fruscella Daniel Aykurt Ricardo Martinez Sara Gold Matt Mason/Laura Leatherberry/ Jack Leonard BBDO NEW YORK ARGENTINA DON’T THINK KOPELCO S.A. TULIPÁN Y&R BUENOS AIRES Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Juan Ignacio Galardi/Gonzalo Fernandez Rodrigo Raices Manu Ventura Eugenia Slosse/Agustin Coste/ Santiago Cony Etchart Felipe Kopelowicz/Jorge Agoff Agency Producer: Fernando Costanza/ Retouching: Daniel Romanos Y&R BUENOS AIRES

A11/040 CHILE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title CHAMPIONSHIP Client PALMERS CHILE (INALEN S.A.) Product PALMERS Advertising Agency, City SIMPLE Santiago Executive Creative Director Tony Sarroca Creative Director Max König/Pablo Urrutia Copywriter Max König Art Director Pablo Urrutia Photographer Shutterstock Illustrator Pablo Urrutia Account Supervisor Mauricio Amenábar Advertiser’s Supervisor Alex James Entered By SIMPLE Santiago

THURSDAY, JUNE 20, 2013

29 A11/041 CHILE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title TOURNAMENT Client PALMERS CHILE (INALEN S.A.) Product PALMERS Advertising Agency, City SIMPLE Santiago Executive Creative Director Tony Sarroca Creative Director Max König/Pablo Urrutia Copywriter Max König Art Director Pablo Urrutia Photographer Shutterstock Illustrator Pablo Urrutia Account Supervisor Mauricio Amenábar Advertiser’s Supervisor Alex James Entered By SIMPLE Santiago A11/042 CHILE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title COMBAT Client PALMERS CHILE (INALEN S.A.) Product PALMERS Advertising Agency, City SIMPLE Santiago Executive Creative Director Tony Sarroca Creative Director Max König/Pablo Urrutia Copywriter Max König Art Director Pablo Urrutia Photographer Shutterstock Illustrator Pablo Urrutia Account Supervisor Mauricio Amenábar Advertiser’s Supervisor Alex James Entered By SIMPLE Santiago A13/022 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By A13/023 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By A13/024 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Typographer Art Buyer Account Supervisor Advertiser’s Supervisor

AUSTRALIA SUBURBS LEXUS LEXUS GS SAATCHI & SAATCHI AUSTRALIA Sydney Damon Stapleton Steve Carlin Steve May Nils Eberhardt Tod Duke-Yonge Skye Houghton Jasmin Barnes Yolande Waldock Elizabeth Bourke Danielle Senecky (Agency Producer)/ Mark Sterne (Retoucher) SAATCHI & SAATCHI AUSTRALIA Sydney AUSTRALIA DOWNTOWN LEXUS LEXUS GS SAATCHI & SAATCHI AUSTRALIA Sydney Damon Stapleton Steve Carlin Steve May Nils Eberhardt Tod Duke-Yonge Skye Houghton Jasmin Barnes Yolande Waldock Elizabeth Bourke Danielle Senecky (Agency Producer)/ Mark Sterne (Retoucher) SAATCHI & SAATCHI AUSTRALIA Sydney AUSTRALIA ESTATE LEXUS LEXUS GS SAATCHI & SAATCHI AUSTRALIA Sydney Damon Stapleton Steve Carlin Steve May Nils Eberhardt Tod Duke-Yonge Skye Houghton Jasmin Barnes Yolande Waldock

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PRESS WINNERS

30 Account Manager Other Credits Entered By A13/101 CARS Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Other Credits Entered By

Elizabeth Bourke Danielle Senecky (Agency Producer)/ Mark Sterne (Retoucher) SAATCHI & SAATCHI AUSTRALIA Sydney SOUTH AFRICA WEBTROPOLIS LAND ROVER LAND ROVER Y&R SOUTH AFRICA Cape Town Graham Lang Rui Alves Bibi Lotter Nkanyezi Masango Justin Joshua/Rowan Foxcroft/ Gareth Owen Blackginger (Illustrators) Y&R SOUTH AFRICA Cape Town

A14/015 SOUTH AFRICA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title DOLPHIN Client MERCEDES-BENZ Product ATTENTION ASSIST Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob Mclennan Creative Director Jenny Glover/Brent Singer Copywriter Jenny Glover Art Director Brent Singer Illustrator Brent Singer Account Manager Rogan Bayley Entered By NET#WORK BBDO Johannesburg A14/016 SOUTH AFRICA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title HOLIDAY Client MERCEDES-BENZ Product ATTENTION ASSIST Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob Mclennan Creative Director Jenny Glover/Brent Singer Copywriter Jenny Glover Art Director Brent Singer Illustrator Brent Singer Account Manager Rogan Bayley Entered By NET#WORK BBDO Johannesburg

A14/221 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title WORK Client VOLKSWAGEN DO BRASIL Product VW FRONT ASSIST Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Daniel Oksenberg Art Director Andre Nassar Illustrator Pict Estudio Art Buyer Teresa Setti/Paula Feijo Account Supervisor Gustavo Burnier/Filipe Bartholomeu/ José Lopes/Isabela Crepaldi/ Johana Quintana Advertiser’s Supervisor Artur Martins E Tiago Lara. Planner Cintia Gonçalves/Sergio Katz Entered By ALMAPBBDO São Paulo A15/093 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title PSYCHO Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Câmara Illustrator Rabiskeria Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO

A14/017 SOUTH AFRICA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title ST. ANDREWS Client MERCEDES-BENZ Product ATTENTION ASSIST Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob Mclennan Creative Director Jenny Glover/Brent Singer Copywriter Jenny Glover Art Director Brent Singer Illustrator Brent Singer Account Manager Rogan Bayley Entered By NET#WORK BBDO Johannesburg

A15/094 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title TITANIC Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Câmara Illustrator Rabiskeria Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO

A14/220 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title SALLON Client VOLKSWAGEN DO BRASIL Product VW FRONT ASSIST Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Daniel Oksenberg Art Director Andre Nassar Illustrator Pict Estudio Art Buyer Teresa Setti/Paula Feijo Account Supervisor Gustavo Burnier/Filipe Bartholomeu/ José Lopes/Isabela Crepaldi/ Johana Quintana Advertiser’s Supervisor Artur Martins E Tiago Lara. Planner Cintia Gonçalves/Sergio Katz Entered By ALMAPBBDO São Paulo

A15/095 BRAZIL HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title KING KONG Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Câmara Illustrator Rabiskeria Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO

THURSDAY, JUNE 20, 2013

A16/121 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

A16/122 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

A16/123 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

STOOL IKEA AUSTRIA IKEA DDB TRIBAL GROUP Hamburg Eric Schoeffler Christoph Hildebrand/Sven Klohk Djik Ouchiian Jakob Eckstein Judith Müller Thomas Bögle Sönke Bruns/Marco Safavi-Hir Florian Thalheimer DDB TRIBAL GROUP Hamburg

CHAIR IKEA AUSTRIA IKEA DDB TRIBAL GROUP Hamburg Eric Schoeffler Christoph Hildebrand/Sven Klohk Djik Ouchiian Jakob Eckstein Judith Müller Thomas Bögle Sönke Bruns/Marco Safavi-Hir Florian Thalheimer DDB TRIBAL GROUP Hamburg

SHELF IKEA AUSTRIA IKEA DDB TRIBAL GROUP Hamburg Eric Schoeffler Christoph Hildebrand/Sven Klohk Djik Ouchiian Jakob Eckstein Judith Müller Thomas Bögle Sönke Bruns/Marco Safavi-Hir Florian Thalheimer DDB TRIBAL GROUP Hamburg

A18/090 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title WEIRD AMERICAN ACCENT Client FLIGHT CENTRE Product STUDENT FLIGHTS Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Vincent Osmond/Jade Manning Copywriter James Andrews Art Director Byron Fraser Photographer Des Ellis Typographer Byron Fraser/Jade Manning Art Buyer Simone Allem Account Supervisor Niki Cinnamon Account Manager Vanessa Maselwa Other Credits Pierre Du Plessis/Brett Steele/ Craig Walker Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A18/091 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title WEIRD AUSTRALIAN ACCENT Client FLIGHT CENTRE Product STUDENT FLIGHTS Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Vincent Osmond/Jade Manning Copywriter James Andrews Art Director Byron Fraser Photographer Des Ellis Typographer Byron Fraser/Jade Manning Art Buyer Simone Allem Account Supervisor Niki Cinnamon

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PRESS WINNERS Account Manager Other Credits Entered By

Vanessa Maselwa Pierre Du Plessis/Brett Steele/ Craig Walker TBWA\HUNT\LASCARIS JOHANNESBURG

A18/092 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title WEIRD IRISH ACCENT Client FLIGHT CENTRE Product STUDENT FLIGHTS Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Vincent Osmond/Jade Manning Copywriter James Andrews Art Director Byron Fraser Photographer Des Ellis Typographer Byron Fraser/Jade Manning Art Buyer Simone Allem Account Supervisor Niki Cinnamon Account Manager Vanessa Maselwa Other Credits Pierre Du Plessis/Brett Steele/ Craig Walker Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A19/074 SPAIN ENTERTAINMENT & LEISURE CAMPAIGN Title MOUSE AND CHEESE Client SONY COMPUPTER ENTERTAINMENT Product SONY PLAYSTATION Advertising Agency, City TBWA\ESPAÑA Madrid Chief Creative Officer Juan Sanchez And Guillermo Gines Creative Director Vicente Rodriguez Copywriter Vicente Rodriguez Art Director Fran Lopez Photographer Jesus Alonso Planner Jesus Fuertes Entered By TBWA\ESPAÑA Madrid A19/075 SPAIN ENTERTAINMENT & LEISURE CAMPAIGN Title STELL BALL AND MAGNET Client SONY COMPUPTER ENTERTAINMENT Product SONY PLAYSTATION Advertising Agency, City TBWA\ESPAÑA Madrid Chief Creative Officer Juan Sanchez And Guillermo Gines Creative Director Vicente Rodriguez Copywriter Vicente Rodriguez Art Director Fran Lopez Photographer Jesus Alonso Planner Jesus Fuertes Entered By TBWA\ESPAÑA Madrid A19/112 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title PLASTIC SURGERY Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/ Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf Copywriter Gustavo Vieira Art Director Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Photographer Lars David Neil/ 7 Additional Stock-Photographers Art Buyer Eva À Wengen/Julia Lückerath Account Supervisor Thomas Schulte (Group Account Director) Advertiser’s Supervisor Gregor Espenkott Entered By BBDO GERMANY Düsseldorf A19/114 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title GOLF Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider

Executive Creative Director

Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

Christian Mommertz/ Sebastian Hardieck (Creative Managing Directors) Christian Mommertz/Achim Metzdorf Gustavo Vieira Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Lars David Neil/ 7 Additional Stock-Photographers Eva À Wengen/Julia Lückerath Thomas Schulte (Group Account Director) Gregor Espenkott BBDO GERMANY Düsseldorf

A19/195 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title MOTO Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/Clarisse Duchemin/ Nicolas Favier Advertiser’s Supervisor Florence Pilard Planner Celine Mazza Other Credits 3d Artist (Dog/Moto): Elisabeth Sillard@lamanufacture Paris Assistant Ad : Arnaud Marullaz Entered By Y&R PARIS A19/196 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title DOG Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/Clarisse Duchemin/ Nicolas Favier Advertiser’s Supervisor Florence Pilard Planner Celine Mazza Other Credits 3d Artist : Elisabeth Sillard@lamanufacture Paris Assistant Ad : Arnaud Marullaz Entered By Y&R PARIS A19/197 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title DRUMS Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/Clarisse Duchemin/ Nicolas Favier Advertiser’s Supervisor Florence Pilard Planner Celine Mazza Other Credits Model Maker : Charly Leborgne Assistant Ad : Arnaud Marullaz Entered By Y&R PARIS A19/212 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS VAN GOGH Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni

THURSDAY, JUNE 20, 2013

31 Photographer Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

Sergio Prado Estudiorama Clariana Costa/Alessandra Salles Monica De Carvalho/ Daniel Malavazzi/Marcelo Trivilato Paulo Donizete DDB BRASIL São Paulo

A19/213 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS RENOIR Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni Photographer Sergio Prado Illustrator Estudiorama Art Buyer Clariana Costa/Alessandra Salles Account Supervisor Monica De Carvalho/ Daniel Malavazzi/Marcelo Trivilato Advertiser’s Supervisor Paulo Donizete Entered By DDB BRASIL São Paulo A19/214 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS MODIGLIANI Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni Photographer Sergio Prado Illustrator Estudiorama Art Buyer Clariana Costa/Alessandra Salles Account Supervisor Monica De Carvalho/ Daniel Malavazzi/Marcelo Trivilato Advertiser’s Supervisor Paulo Donizete Entered By DDB BRASIL São Paulo A20/090 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED KINGDOM MAGGIEMITE THE GUARDIAN GUARDIAN SATURDAY SUPPLEMENT BBH London David Kolbusz Pete Reid/Robin Warman/Simon Pearse Carl Broadhurst/ Emmanuel Saint M’leux/Harry Orton James Townsend Aine Donovan Ngaio Pardon/Jon Barnes Richard Furness Lucy Nebel Retouching - Alex Reid Head Of Art: Mark Reddy BBH London

A20/105 SOUTH AFRICA PUBLICATIONS & MEDIA CAMPAIGN Title WINSTON Client INDEPENDENT NEWSPAPERS Product CAPE TIMES Advertising Agency, City LOWE & PARTNERS Cape Town Executive Creative Director Kirk Gainsford Copywriter Natalie Rose/Melanie Horenz Art Director Dane Alexander Photographer David Prior Art Buyer Tenille Abrahams Account Manager Michelle Lardner Entered By LOWE & PARTNERS Cape Town A20/106 SOUTH AFRICA PUBLICATIONS & MEDIA CAMPAIGN Title DESMOND Client INDEPENDENT NEWSPAPERS Product CAPE TIMES Advertising Agency, City LOWE & PARTNERS Cape Town Executive Creative Director Kirk Gainsford

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:59 Page32

PRESS WINNERS

32 Copywriter Art Director Photographer Art Buyer Account Manager Entered By

Natalie Rose/Melanie Horenz Dane Alexander David Prior Tenille Abrahams Michelle Lardner LOWE & PARTNERS Cape Town

A20/107 SOUTH AFRICA PUBLICATIONS & MEDIA CAMPAIGN Title SAILOR Client INDEPENDENT NEWSPAPERS Product CAPE TIMES Advertising Agency, City LOWE & PARTNERS Cape Town Executive Creative Director Kirk Gainsford Copywriter Natalie Rose/Melanie Horenz Art Director Dane Alexander Photographer David Prior Art Buyer Tenille Abrahams Account Manager Michelle Lardner Entered By LOWE & PARTNERS Cape Town A20/108 SOUTH AFRICA PUBLICATIONS & MEDIA CAMPAIGN Title JACKIE Client INDEPENDENT NEWSPAPERS Product CAPE TIMES Advertising Agency, City LOWE & PARTNERS Cape Town Executive Creative Director Kirk Gainsford Copywriter Natalie Rose/Melanie Horenz Art Director Dane Alexander Photographer David Prior Art Buyer Tenille Abrahams Account Manager Michelle Lardner Entered By LOWE & PARTNERS Cape Town A20/109 SOUTH AFRICA PUBLICATIONS & MEDIA CAMPAIGN Title WILLIAM Client INDEPENDENT NEWSPAPERS Product CAPE TIMES Advertising Agency, City LOWE & PARTNERS Cape Town Executive Creative Director Kirk Gainsford Copywriter Natalie Rose/Melanie Horenz Art Director Dane Alexander Photographer David Prior Art Buyer Tenille Abrahams Account Manager Michelle Lardner Entered By LOWE & PARTNERS Cape Town A20/148 BELGIUM PUBLICATIONS & MEDIA CAMPAIGN Title BEAR Client TURNER BROADCASTING Product TNT Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Chief Creative Officer Erik Vervroegen Executive Creative Director Katrien Bottez/Geoffrey Hantson/ Andy Bird Copywriter Dries De Wilde Art Director Koenraad Lefever/Bastien Grisolet Photographer Nadav Kander Illustrator Asile (Photoshop Artist) Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Dimitri Mundorff Account Manager Tuyen Pham Xuan Other Credits Production Company: Elysian Fields/ Gaël Cheval Et Dorothée Lemaitre Entered By DUVAL GUILLAUME MODEM Antwerp A20/150 BELGIUM PUBLICATIONS & MEDIA CAMPAIGN Title WEDDING Client TURNER BROADCASTING Product TNT Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Chief Creative Officer Erik Vervroegen Executive Creative Director Katrien Bottez/Geoffrey Hantson/ Andy Bird Copywriter Dries Dewilde/Gary Turner Art Director Koenraad Lefever/ Bastien Grisolet/Jamie Marshall Photographer Nadav Kander Illustrator Asile (Photoshop Artist) Art Buyer Jean-Luc Chirio/Lauriane Dula

Advertiser’s Supervisor Account Manager Other Credits Entered By

Dimitri Mundorff Tuyen Pham Xuan Production: Elysian Fields/ Gaël Cheval Et Dorothée Lemaitre DUVAL GUILLAUME MODEM Antwerp

A20/151 BELGIUM PUBLICATIONS & MEDIA CAMPAIGN Title FUNERAL Client TURNER BROADCASTING Product TNT Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Chief Creative Officer Erik Vervroegen Executive Creative Director Katrien Bottez/Geoffrey Hantson/ Andy Bird Copywriter Dries Dewilde/Sam Butterfield Art Director Koenraad Lefever/Bastien Grisolet/ Alex Shapowal Photographer Nadav Kander Illustrator Asile (Photoshop Artist) Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Dimitri Mundorff Account Manager Tuyen Pham Xuan Other Credits Production Company: Elysian Fields/ Gaël Cheval Et Dorothée Lemaitre Entered By DUVAL GUILLAUME MODEM Antwerp A20/191 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title WEDDING Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Santiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Other Credits Agency Production: Fernando Costanza/ Retoucher: Daniel Romanos Entered By Y&R BUENOS AIRES A20/192 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title BIRTH Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Santiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Other Credits Agency Production: Fernando Costanza/ Retoucher: Daniel Romanos Entered By Y&R BUENOS AIRES A20/193 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title TRAVEL Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Santiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Other Credits Agency Production: Fernando Costanza/ Retoucher: Daniel Romanos Entered By Y&R BUENOS AIRES

THURSDAY, JUNE 20, 2013

A20/194 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title FISH Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Santiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Other Credits Agency Production: Fernando Costanza/ Retoucher: Daniel Romanos Entered By Y&R BUENOS AIRES A21/017 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title CLIFF Client 1ST FOR WOMEN INSURANCE Product MOTOR AND HOUSEHOLD INSURANCE Advertising Agency, City BLACK RIVER FC Johannesburg Executive Creative Director Ahmed Tilly Creative Director Suhana Gordhan Copywriter Avish Gordhan Art Director Mandie Van Der Merwe Photographer Clive Stewart Art Buyer Laura Broccardo Schutte Account Manager Elena Ronca/Solani Hlayisi Entered By BLACK RIVER FC Johannesburg A21/018 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title DUBAI Client 1ST FOR WOMEN INSURANCE Product MOTOR AND HOUSEHOLD INSURANCE Advertising Agency, City BLACK RIVER FC Johannesburg Executive Creative Director Ahmed Tilly Creative Director Suhana Gordhan Copywriter Avish Gordhan Art Director Mandie Van Der Merwe Photographer Clive Stewart Art Buyer Laura Broccardo Schutte Account Manager Elena Ronca/Solani Hlayisi Entered By BLACK RIVER FC Johannesburg A21/019 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title FENCE Client 1ST FOR WOMEN INSURANCE Product MOTOR AND HOUSEHOLD INSURANCE Advertising Agency, City BLACK RIVER FC Johannesburg Executive Creative Director Ahmed Tilly Creative Director Suhana Gordhan Copywriter Avish Gordhan Art Director Mandie Van Der Merwe Photographer Clive Stewart Art Buyer Laura Broccardo Schutte Account Manager Elena Ronca/Solani Hlayisi Entered By BLACK RIVER FC Johannesburg A27/022 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title SAGO WORMS Client LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag Art Director Kalpesh Patankar Photographer James Day Account Supervisor Zaakesh Mulla Advertiser’s Supervisor Jean Atik Account Manager Pierre Farra Other Credits Agency Producer: Amin Soltani Entered By Y&R DUBAI

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:59 Page33

PRESS WINNERS A27/023 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title GOLIATH TARANTULA Client LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag Art Director Kalpesh Patankar Photographer James Day Account Supervisor Zaakesh Mulla Advertiser’s Supervisor Jean Atik Account Manager Pierre Farra Other Credits Agency Producer: Amin Soltani Entered By Y&R DUBAI A27/024 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title WILDEBEEST EYEBALLS Client LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag Art Director Kalpesh Patankar Photographer James Day Account Supervisor Zaakesh Mulla Advertiser’s Supervisor Jean Atik Account Manager Pierre Farra Other Credits Agency Producer: Amin Soltani Entered By Y&R DUBAI A27/025 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title FRUIT BAT Client LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag Art Director Kalpesh Patankar Photographer James Day Account Supervisor Zaakesh Mulla Advertiser’s Supervisor Jean Atik Account Manager Pierre Farra Other Credits Agency Producer: Amin Soltani Entered By Y&R DUBAI A27/026 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title DHAB LIZARD Client LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag Art Director Kalpesh Patankar Photographer James Day Account Supervisor Zaakesh Mulla Advertiser’s Supervisor Jean Atik Account Manager Pierre Farra Other Credits Agency Producer: Amin Soltani Entered By Y&R DUBAI A29/198 CANADA PUBLIC AWARENESS MESSAGES CAMPAIGN Title RED RIDING HOOD Client MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA Product PUBLIC AWARENESS - GUN CONTROL Advertising Agency, City GREY GROUP CANADA Toronto Chief Creative Officer Patrick Scissons Copywriter Patrick Scissons Art Director Yusong Zhang Photographer Eden Robbins/Shin Sugino Studios Advertiser’s Supervisor Laura Rovinescu Planner Malcolm Mclean Entered By GREY GROUP CANADA Toronto

A29/199 CANADA PUBLIC AWARENESS MESSAGES CAMPAIGN Title DODGEBALL Client MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA Product PUBLIC AWARENESS - GUN CONTROL Advertising Agency, City GREY GROUP CANADA Toronto Chief Creative Officer Patrick Scissons Art Director Yusong Zhang Photographer Eden Robins Account Supervisor Laura Rovinescu Advertiser’s Supervisor Shannon Watts Planner Malcolm Mclean Entered By GREY GROUP CANADA Toronto A29/200 CANADA PUBLIC AWARENESS MESSAGES CAMPAIGN Title KINDER EGG Client MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA Product PUBLIC AWARENESS - GUN CONTROL Advertising Agency, City GREY GROUP CANADA Toronto Chief Creative Officer Patrick Scissons Art Director Yusong Zhang Photographer Eden Robbins/Shin Sugino Studios Advertiser’s Supervisor Shannon Watts Account Manager Laura Rovinescu Planner Malcolm Mclean Entered By GREY GROUP CANADA Toronto A30/115 USA FUNDRAISING & APPEALS CAMPAIGN Title CONDOM Client WATER IS LIFE Product WATER IS LIFE (NON PROFIT) Advertising Agency, City DDB NEW YORK Chief Creative Officer Matt Eastwood Executive Creative Director Menno Kluin Copywriter Frank Cartagena Art Director Sam Shepherd Photographer Alec Helm Typographer Juan Carlos Pagan Other Credits Head Of Design: Juan Carlos Pagan Entered By DDB NEW YORK A30/116 USA FUNDRAISING & APPEALS CAMPAIGN Title CHICKEN Client WATER IS LIFE Product WATER IS LIFE (NON PROFIT) Advertising Agency, City DDB NEW YORK Chief Creative Officer Matt Eastwood Executive Creative Director Menno Kluin Copywriter Frank Cartagena Art Director Sam Shepherd Photographer Alec Helm/Jt Elbracht Typographer Juan Carlos Pagan Other Credits Head Of Design: Juan Carlos Pagan Entered By DDB NEW YORK A30/117 USA FUNDRAISING & APPEALS CAMPAIGN Title TEETH Client WATER IS LIFE Product WATER IS LIFE (NON PROFIT) Advertising Agency, City DDB NEW YORK Chief Creative Officer Matt Eastwood Executive Creative Director Menno Kluin Copywriter Frank Cartagena Art Director Sam Photographer Alec Helm/Jt Elbracht Typographer Juan Carlos Pagan Other Credits Head Of Design: Juan Carlos Pagan Entered By DDB NEW YORK B01/047 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director

33 Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B01/048 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

Shahir Zag Shahir Zag/Hugo Lucas/ Kalpesh Patankar Shaikh Shibli Kaleem Zaman Qureshi/Alyshia Fazal Nora Ferneine Production Head: Amin Soltani Y&R DUBAI UNITED ARAB EMIRATES CHIHUAHUA GLOBAL EXPORT AMERICAN GARDEN COCONUT JUICE Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar/ Ash Chagla Shahir Zag Shahir Zag/Hugo Lucas/ Kalpesh Patankar Shaikh Shibli Kaleem Zaman Qureshi/Alyshia Fazal Nora Ferneine Production Head: Amin Soltani Y&R DUBAI

B01/171 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

BRAZIL

B01/172 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

BRAZIL

B01/173 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

BRAZIL

B02/412 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director

BRAZIL

LANDMINE LEICA STORE SÃO PAULO M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes | Eduardo Lima Thiago Carvalho Bruno Oppido Marcello Penna | Melanie Zmetek Luiz Marinho Marcello Penna | Melanie Zmetek José Porto | Rafael Paes Head Of Art: João Linneu F/NAZCA SAATCHI & SAATCHI São Paulo

GLASSES LEICA STORE SÃO PAULO M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes | Eduardo Lima Thiago Carvalho Bruno Oppido Marcello Penna | Melanie Zmetek Luiz Marinho Marcello Penna | Melanie Zmetek José Porto | Rafael Paes Head Of Art: João Linneu F/NAZCA SAATCHI & SAATCHI São Paulo

CIGAR LEICA STORE SÃO PAULO M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes | Eduardo Lima Thiago Carvalho Bruno Oppido Marcello Penna | Melanie Zmetek Luiz Marinho Marcello Penna | Melanie Zmetek José Porto | Rafael Paes Head Of Art: João Linneu F/NAZCA SAATCHI & SAATCHI São Paulo

UNITED ARAB EMIRATES NINJA GLOBAL EXPORT AMERICAN GARDEN COCONUT JUICE Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar/ Ash Chagla

THURSDAY, JUNE 20, 2013

COLLECTION 1 AUDI BRASIL AUDI COLLECTION ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:59 Page34

PRESS WINNERS

34 Creative Director Copywriter Art Director Photographer

Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/413 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer

Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/414 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer

Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/438 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Other Credits Entered By

B02/439 ART DIRECTION CAMPAIGN Title Client Product

Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Alexandre Scaff Pedro Rosa Marcos Medeiros (Paris)/ Fernando Nalon/Mariana Valverde (Lines) Vetor Zero Teresa Setti/Paula Feijo Fernanda Antonelli/Carol Derra Leandro Radomile Cintia Gonçalves ALMAPBBDO São Paulo

Advertising Agency, City

BRAZIL

Entered By

COLLECTION 2 AUDI BRASIL AUDI COLLECTION ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Alexandre Scaff Pedro Rosa Marcos Medeiros (Paris)/ Fernando Nalon/Mariana Valverde (Lines) Vetor Zero Teresa Setti/Paula Feijo Fernanda Antonelli/Carol Derra Leandro Radomile Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL COLLECTION 3 AUDI BRASIL AUDI COLLECTION ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Alexandre Scaff Pedro Rosa Marcos Medeiros (Paris)/ Fernando Nalon/Mariana Valverde (Lines) Vetor Zero Teresa Setti/Paula Feijo Fernanda Antonelli/Carol Derra Leandro Radomile Cintia Gonçalves ALMAPBBDO São Paulo SOUTH AFRICA WEIRD AMERICAN ACCENT FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG Matthew Brink/Adam Livesey Vincent Osmond/Jade Manning James Andrews Byron Fraser Des Ellis Byron Fraser/Jade Manning Simone Allem Niki Cinnamon Vanessa Maselwa Pierre Du Plessis/Brett Steele/ Craig Walker TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA WEIRD AUSTRALIAN ACCENT FLIGHT CENTRE STUDENT FLIGHTS

Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Other Credits

B02/440 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Other Credits Entered By

TBWA\HUNT\LASCARIS JOHANNESBURG Matthew Brink/Adam Livesey Vincent Osmond/Jade Manning James Andrews Byron Fraser Des Ellis Byron Fraser/Jade Manning Simone Allem Niki Cinnamon Vanessa Maselwa Pierre Du Plessis/Brett Steele/ Craig Walker TBWA\HUNT\LASCARIS JOHANNESBURG

B03/260 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Planner Other Credits

SOUTH AFRICA WEIRD IRISH ACCENT FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG Matthew Brink/Adam Livesey Vincent Osmond/Jade Manning James Andrews Byron Fraser Des Ellis Byron Fraser/Jade Manning Simone Allem Niki Cinnamon Vanessa Maselwa Pierre Du Plessis/Brett Steele/ Craig Walker TBWA\HUNT\LASCARIS JOHANNESBURG

B02/530 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

B02/531 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

B02/532 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

FARMERS’ SUICIDES 1 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

FARMERS’ SUICIDES 2 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

FARMERS’ SUICIDES 3 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

THURSDAY, JUNE 20, 2013

Entered By B03/261 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Planner Other Credits

Entered By B03/262 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Planner Other Credits

Entered By B04/118 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor

Advertiser’s Supervisor

Planner Other Credits

Entered By

BRAZIL EX VS BRIDE CHEZ RESTAURANT READY-TO-EAT FROZEN MEALS Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti Samir Mesquita Daniel Salles/Jose Neto Zombie Studio Monica Beretta/Stephanie Wang Joao Gabriel Producer: Elaine Carvalho/ Ronaldo Cavalcante/Account Executive: Alessandro Cardoni/Media: Gustavo Gaion Y&R SÃO PAULO BRAZIL YAKUZA VS MAN CHEZ RESTAURANT READY-TO-EAT FROZEN MEALS Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti Samir Mesquita Daniel Salles/Jose Neto Zombie Studio Monica Beretta/Stephanie Wang Joao Gabriel Producer: Elaine Carvalho/ Ronaldo Cavalcante/Account Executive: Alessandro Cardoni/Media: Gustavo Gaion Y&R SÃO PAULO BRAZIL GRANNY VS SADO CHEZ RESTAURANT READY-TO-EAT FROZEN MEALS Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti Samir Mesquita Daniel Salles/Jose Neto Zombie Studio Monica Beretta/Stephanie Wang Joao Gabriel Producer: Elaine Carvalho/ Ronaldo Cavalcante/Account Executive: Alessandro Cardoni/Media: Gustavo Gaion Y&R SÃO PAULO BRAZIL F FIAT FIAT LEO BURNETT TAILOR MADE São Paulo Marcelo Reis Guilherme Jahara Marcelo Henriques/ Paulo Henrique Gomes Tiago Valadão Tiago Valadão Stella Crippa/Mauro Moura Pablo Arteaga/Cíntia Mourão/ Daniela Ferreira/Guilherme Grigol/ Eduardo Crepaldi C.belini/Lélio Ramos/João Ciaco/ Malú Antonio/Sarah Albuquerque/ Caroline Magalhães Marcelo Magalhães/Tiago Lara Media:fernando Sales/Daniela Franco/ Leonardo Gomes/Paulo Pereira/ Bruno Buosi/Fábio Requer LEO BURNETT TAILOR MADE São Paulo

D5-PRESSWinners+A_Mise en page 1 19/06/13 17:59 Page35

PRESS WINNERS B04/119 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor

Advertiser’s Supervisor

Planner Other Credits

Entered By B04/120 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter

BRAZIL N FIAT FIAT LEO BURNETT TAILOR MADE São Paulo Marcelo Reis Guilherme Jahara Marcelo Henriques/ Paulo Henrique Gomes Tiago Valadão Tiago Valadão Stella Crippa/Mauro Moura Pablo Arteaga/Cíntia Mourão/ Daniela Ferreira/Guilherme Grigol/ Eduardo Crepaldi C.belini/Lélio Ramos/João Ciaco/ Malú Antonio/Sarah Albuquerque/ Caroline Magalhães Marcelo Magalhães/Tiago Lara Media:fernando Sales/Daniela Franco/ Leonardo Gomes/Paulo Pereira/ Bruno Buosi/Fábio Requer LEO BURNETT TAILOR MADE São Paulo BRAZIL

R FIAT FIAT LEO BURNETT TAILOR MADE São Paulo Marcelo Reis Guilherme Jahara Marcelo Henriques/ Paulo Henrique Gomes Art Director Tiago Valadão Illustrator Tiago Valadão Art Buyer Stella Crippa/Mauro Moura Account Supervisor Pablo Arteaga/Cíntia Mourão/ Daniela Ferreira/Guilherme Grigol/ Eduardo Crepaldi Advertiser’s Supervisor C.belini/Lélio Ramos/João Ciaco/Malú Antonio/Sarah Albuquerque/Caroline Magalhães Planner Marcelo Magalhães/Tiago Lara Other Credits Media:fernando Sales/Daniela Franco/ Leonardo Gomes/Paulo Pereira/ Bruno Buosi/Fábio Requer Entered By LEO BURNETT TAILOR MADE São Paulo

B05/032 PHOTOGRAPHY Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Account Supervisor Entered By

Entered By

Entered By A01/067 SAVOURY FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Other Credits Entered By A02/051 SWEET FOODS & SNACKS Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Planner Other Credits

BRAZIL YAKUZA VS MAN CHEZ RESTAURANT READY-TO-EAT FROZEN MEALS Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti Samir Mesquita Daniel Salles/Jose Neto Zombie Studio Monica Beretta/Stephanie Wang Producer: Elaine Carvalho/ Ronaldo Cavalcante Y&R SÃO PAULO BRAZIL GRANNY VS SADO CHEZ RESTAURANT READY-TO-EAT FROZEN MEALS Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti Samir Mesquita Daniel Salles/Jose Neto Zombie Studio Monica Beretta/Stephanie Wang Producer: Elaine Carvalho/ Ronaldo Cavalcante Y&R SÃO PAULO FRANCE ALL DAY LONG BARILLA HARRYS EXTRA MOELLEUX NATURE HEREZIE Paris Andrea Stillacci Jacques Denain/Nicolas Dumenil Jacques Denain/Nicolas Dumenil Ilario Magali Johanna Warlus Emmanuel Rud Luc Wise Agency Print Producer : Capucine Lhermitte/ Retoucher : La Souris Sur Le Gateau HEREZIE Paris

INDIA

Entered By

SCHOOL PROCTER & GAMBLE TIDE DETERGENT POWDER LEO BURNETT INDIA Mumbai Kv Sridhar/Nitesh Tiwari Ashwiny Iyer Tiwari Nitesh Tiwari/Ashwiny Iyer Tiwari/ Nikhil Mehrohtra/Neeraj Singh Ashwiny Iyer Tiwari/Deepti Gera Parag Savla Sharan Sharma LEO BURNETT INDIA Mumbai

A03/015 SINGAPORE ALCOHOLIC DRINKS CAMPAIGN Title ROCKSTAR Client ASIA PACIFIC BREWERIES SINGAPORE/DIAGEO Product GUINNESS Advertising Agency, City BBDO PROXIMITY SINGAPORE Chief Creative Officer Ronald Ng Executive Creative Director Scott Walker Creative Director Primus Nair/Douglas Goh Copywriter Primus Nair Art Director Douglas Goh/Jeroel Leyble Photographer Cedric Lim/Egg Productions Illustrator Jeroel Leyble Art Buyer Jowie Luo Account Supervisor Joe Braithwaite Advertiser’s Supervisor Graham Villiers-Tuthill Account Manager Fiona Huang Planner Jermyn Toh Entered By BBDO PROXIMITY SINGAPORE

BRONZE AWARDS A01/065 SAVOURY FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Other Credits

A01/066 SAVOURY FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Other Credits

A03/016 SINGAPORE ALCOHOLIC DRINKS CAMPAIGN Title POOL Client ASIA PACIFIC BREWERIES SINGAPORE/DIAGEO Product GUINNESS Advertising Agency, City BBDO PROXIMITY SINGAPORE Chief Creative Officer Ronald Ng Creative Director Primus Nair/Douglas Goh Copywriter Primus Nair Art Director Douglas Goh

THURSDAY, JUNE 20, 2013

35 Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

Jennyson Rosero Jowie Luo Joe Braithwaite Graham Villiers-Tuthill Fiona Huang Jermyn Toh BBDO PROXIMITY SINGAPORE

A03/017 SINGAPORE ALCOHOLIC DRINKS CAMPAIGN Title HOTEL Client ASIA PACIFIC BREWERIES SINGAPORE/DIAGEO Product GUINNESS Advertising Agency, City BBDO PROXIMITY SINGAPORE Chief Creative Officer Ronald Ng Creative Director Primus Nair/Douglas Goh Copywriter Primus Nair Art Director Douglas Goh/Jeroel Leyble Illustrator Douglas Goh/Jeroel Leyble Art Buyer Jowie Luo Account Supervisor Joe Braithwaite Advertiser’s Supervisor Graham Villiers-Tuthill Account Manager Fiona Huang Planner Jermyn Toh Entered By BBDO PROXIMITY SINGAPORE A04/063 INDIA NON-ALCOHOLIC DRINKS CAMPAIGN Title PUSH UPS WITH CLAPS Client PEPSICO Product GATORADE Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Santosh Padhi/Neeraj Kanitkar Art Director Santosh Padhi/Viraj Nandivadekar Typographer Viraj Nandivadekar Entered By TAPROOT INDIA Mumbai A04/064 INDIA NON-ALCOHOLIC DRINKS CAMPAIGN Title SKATE BOARD SHOVE IT Client PEPSICO Product GATORADE Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Santosh Padhi/Neeraj Kanitkar Art Director Santosh Padhi/Viraj Nandivadekar Typographer Viraj Nandivadekar Entered By TAPROOT INDIA Mumbai A04/065 INDIA NON-ALCOHOLIC DRINKS CAMPAIGN Title BACK FLIP Client PEPSICO Product GATORADE Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Santosh Padhi/Neeraj Kanitkar Art Director Santosh Padhi/Viraj Nandivadekar Typographer Viraj Nandivadekar Entered By TAPROOT INDIA Mumbai A05/017 USA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title SOCCER Client P&G Product GAIN WITH OXI Advertising Agency, City LAPIZ Chicago Chief Creative Officer Laurence Klinger Creative Director Ciro Sarmiento/Maria Bernal Copywriter Omar Sotomayor Noel Art Director Gaston Soto Denegri Illustrator Javier Lourenco Account Supervisor Vp Account Director: Ernesto Adduci Account Manager Account Executive: Diana Saenz Planner Felipe Cabrera

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PRESS WINNERS

36 Other Credits

Entered By

Agency Producer: Ximena Aguirre/ Producer: Mechi Serrano/ Executive Producer: Guido Rutenberg Production Artist: Harry Archer LAPIZ Chicago

A05/018 USA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title HORROR MOVIE Client P&G Product GAIN WITH OXI Advertising Agency, City LAPIZ Chicago Chief Creative Officer Laurence Klinger Creative Director Ciro Sarmiento/Maria Bernal Copywriter Omar Sotomayor Noel Art Director Gaston Soto Denegri Illustrator Javier Lourenco Account Supervisor Vp Account Director: Ernesto Adduci Account Manager Account Executive: Diana Saenz Planner Felipe Cabrera Other Credits Agency Producer: Ximena Aguirre/ Producer: Mechi Serrano/ Executive Producer: Guido Rutenberg Production Artist: Harry Archer Entered By LAPIZ Chicago A05/019 USA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title ZOMBIE Client P&G Product GAIN WITH OXI Advertising Agency, City LAPIZ Chicago Chief Creative Officer Laurence Klinger Creative Director Ciro Sarmiento/Maria Bernal Copywriter Omar Sotomayor Noel Art Director Gaston Soto Denegri Illustrator Javier Lourenco Account Supervisor Vp Account Director: Ernesto Adduci Account Manager Account Executive: Diana Saenz Planner Felipe Cabrera Other Credits Agency Producer: Ximena Aguirre/ Producer: Mechi Serrano/ Executive Producer: Guido Rutenberg Production Artist: Harry Archer Entered By LAPIZ Chicago A05/020 USA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title ROCKER Client P&G Product GAIN WITH OXI Advertising Agency, City LAPIZ Chicago Chief Creative Officer Laurence Klinger Creative Director Ciro Sarmiento/Maria Bernal Copywriter Omar Sotomayor Noel Art Director Gaston Soto Denegri Illustrator Javier Lourenco Account Supervisor Vp Account Director: Ernesto Adduci Account Manager Account Executive: Diana Saenz Planner Felipe Cabrera Other Credits Agency Producer: Ximena Aguirre/ Producer: Mechi Serrano/ Executive Producer: Guido Rutenberg Production Artist: Harry Archer Entered By LAPIZ Chicago A06/038 CZECH REPUBLIC HOUSEHOLD: OTHER CAMPAIGN Title SPIDERS Client BOCHEMIE A.S. Product BIOLIT Advertising Agency, City YOUNG & RUBICAM PRAGUE Chief Creative Officer Jaime Mandelbaum Creative Director Jaime Mandelbaum/Matthew Edwards/ Marco-Antonio (Eddie) Do Nascimento Copywriter Marco Antonio «eddie Murphy» Art Director Marco Antonio Do Nascimento Photographer Adam Bartas Other Credits Retouch: Furia Entered By YOUNG & RUBICAM PRAGUE

A06/039 CZECH REPUBLIC HOUSEHOLD: OTHER CAMPAIGN Title MOSQUITOS Client BOCHEMIE A.S. Product BIOLIT Advertising Agency, City YOUNG & RUBICAM PRAGUE Chief Creative Officer Jaime Mandelbaum Creative Director Jaime Mandelbaum/Matthew Edwards/ Marco-Antonio (Eddie) Do Nascimento Copywriter Marco Antonio «eddie Murphy» Art Director Marco Antonio Do Nascimento Photographer Adam Bartas Other Credits Retouch: Furia Entered By YOUNG & RUBICAM PRAGUE A06/092 TURKEY HOUSEHOLD: OTHER CAMPAIGN Title ANKLE STRAP Client PERA BOYA Product WOOD PROTECTOR Advertising Agency, City TBWA\ISTANBUL Chief Creative Officer Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Gokhan Akca Art Director Guney Soykan Photographer Emre Gologlu/Rpresenter Illustrator Onur Aynagoz/P Blok Account Supervisor Bilge Ertem Entered By TBWA\ISTANBUL A06/093 TURKEY HOUSEHOLD: OTHER CAMPAIGN Title OXFORD Client PERA BOYA Product WOOD PROTECTOR Advertising Agency, City TBWA\ISTANBUL Chief Creative Officer Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Gokhan Akca Art Director Guney Soykan Photographer Emre Gologlu/Rpresenter Illustrator Onur Aynagoz/P Blok Account Supervisor Bilge Ertem Entered By TBWA\ISTANBUL A06/094 TURKEY HOUSEHOLD: OTHER CAMPAIGN Title BALLERINA Client PERA BOYA Product WOOD PROTECTOR Advertising Agency, City TBWA\ISTANBUL Chief Creative Officer Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Gokhan Akca Art Director Guney Soykan Photographer Emre Gologlu/Rpresenter Illustrator Onur Aynagoz/P Blok Account Supervisor Bilge Ertem Entered By TBWA\ISTANBUL A07/011 INDIA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title FOREST Client PHILIPS ELECTRONICS INDIA Product LED TORCH Advertising Agency, City OGILVY & MATHER INDIA Gurgaon Chief Creative Officer Piyush Pandey Executive Creative Director Ajay Gahlaut Creative Director Vikash Chemjong/Basab Tito Majumdar Copywriter Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Art Director Basab Tito Majumdar/Vikash Chemjong Photographer Pankaj Arora Account Supervisor Chandana Agarwal Entered By OGILVY & MATHER INDIA Gurgaon A07/012 INDIA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title ALLEY Client PHILIPS ELECTRONICS INDIA Product LED TORCH Advertising Agency, City OGILVY & MATHER INDIA Gurgaon Chief Creative Officer Piyush Pandey Executive Creative Director Ajay Gahlaut

THURSDAY, JUNE 20, 2013

Creative Director Copywriter Art Director Photographer Account Supervisor Entered By

Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora Chandana Agarwal OGILVY & MATHER INDIA Gurgaon

A07/013 INDIA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title GORGE Client PHILIPS ELECTRONICS INDIA Product LED TORCH Advertising Agency, City OGILVY & MATHER INDIA Gurgaon Chief Creative Officer Piyush Pandey Executive Creative Director Ajay Gahlaut Creative Director Vikash Chemjong/Basab Tito Majumdar Copywriter Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Art Director Basab Tito Majumdar/Vikash Chemjong Photographer Pankaj Arora Account Supervisor Chandana Agarwal Entered By OGILVY & MATHER INDIA Gurgaon A07/077 BELGIUM HOME APPLIANCES & FURNISHINGS CAMPAIGN Title LUMBERJACK 1 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen Executive Creative Director Erik Vervroegen/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broucke Photographer Nadav Kander Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Joeri Welslau/Katja De Laet Account Manager Jonas De Wit Other Credits Production: L’adresse/Legend La Pour Elysian Fields/Dtp/ Retouche: Frederic Dupont Entered By PUBLICIS BRUSSELS A07/078 BELGIUM HOME APPLIANCES & FURNISHINGS CAMPAIGN Title LUMBERJACK 2 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen Executive Creative Director Erik Vervroegen/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broucke Photographer Nadav Kander Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Joeri Welslau/Katja De Laet Account Manager Jonas De Wit Other Credits Production: L’adresse/ Legend La Pour Elysian Fields/Dtp/ Retouche: Frederic Dupont Entered By PUBLICIS BRUSSELS A07/079 BELGIUM HOME APPLIANCES & FURNISHINGS CAMPAIGN Title LUMBERJACK 3 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen Executive Creative Director Erik Vervroegen/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broucke Photographer Nadav Kander Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Joeri Welslau/Katja De Laet Account Manager Jonas De Wit Other Credits Production: L’adresse/ Legend La Pour Elysian Fields/Dtp/ Retouche: Frederic Dupont Entered By PUBLICIS BRUSSELS

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PRESS WINNERS A08/094 COSMETICS & BEAUTY Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A09/088 TOILETRIES Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By A10/162 OTC PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Entered By A10/163 OTC PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Entered By

BRAZIL SOLARAD CHARGER NIVEA NIVEA SUN DRAFTFCB BRASIL São Paulo Joanna Monteiro/Max Geraldo Joanna Monteiro/Max Geraldo Felipe Cirino Paulo Junger/Felipe Petroni Platinum Tina Castro/Daniel Gonçalves Mariana Mozzaquatro Tatiana Ponce Juliana Nascimento Raphael Barreto/Luciana Mussato/ Lia Bertoni DRAFTFCB BRASIL São Paulo USA CAR KIMBERLY CLARK HUGGIES OGILVY & MATHER Chicago Joe Sciarrota Dave Metcalf/Chris Turner Luissandro Del Gobbo/ Giovanni Settesoldi Luissandro Del Gobbo Giovanni Settesoldi Tony D’orio Scott Giannini/Giannini Creative OGILVY & MATHER Chicago BRAZIL CHILDREN BRISTOL MYERS SQUIBB NALDECON FISCHER & FRIENDS São Paulo Mário Dandrea Beto Rogoski/Sthefan Ko Kiko Borger/André Lima Vitor Menezes Carlos Karam/Sthefan Ko/ Vitor Menezes/Jason Dessoy FISCHER & FRIENDS São Paulo BRAZIL SHARKS BRISTOL MYERS SQUIBB NALDECON FISCHER & FRIENDS São Paulo Mario Dandrea Beto Rogoski/Sthefan Ko Kiko Borger/André Lima Vitor Menezes Carlos Karam/Sthefan Ko/ Vitor Menezes/Jason Dessoy FISCHER & FRIENDS São Paulo

A12/020 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

CHILE

A12/022 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City

CHILE

WOUND LAPIZ LOPEZ STAEDTLER SIMPLE Santiago Tony Sarroca Max König/Pablo Urrutia Francisco González Diego Gómez Diego Gómez Mauricio Amenábar Gonzalo Mutis SIMPLE Santiago

SHOE LAPIZ LOPEZ STAEDTLER SIMPLE Santiago

Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

Tony Sarroca Max König/Pablo Urrutia Francisco González Diego Gómez Diego Gómez Mauricio Amenábar Gonzalo Mutis SIMPLE Santiago

A12/023 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

CHILE

A13/068 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

FRANCE

A13/069 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

FRANCE

A13/070 CARS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

FRANCE

A13/089 CARS Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Manager Planner Entered By

MEXICO

MEDAL LAPIZ LOPEZ STAEDTLER SIMPLE Santiago Tony Sarroca Max König/Pablo Urrutia Francisco González Diego Gómez Diego Gómez Mauricio Amenábar Gonzalo Mutis SIMPLE Santiago

MOTORBIKE JEEP JEEP LEO BURNETT FRANCE Paris Xavier Beauregard Remi Lascault Remi Lascault Jean-Marie Vives/Watchout Claire Sougy Regis Perrone Guillaume Drelon Thibaud Le Nenaon LEO BURNETT FRANCE Paris

HORSE FLOAT JEEP JEEP LEO BURNETT FRANCE Paris Xavier Beauregard Remi Lascault Remi Lascault Jean-Marie Vives/Watchout Claire Sougy Regis Perrone Guillaume Drelon Thibaud Le Nenaon LEO BURNETT FRANCE Paris

BOAT JEEP JEEP LEO BURNETT FRANCE Paris Xavier Beauregard Remi Lascault Jean-Marie Vives/Watchout Claire Sougy Regis Perrone Guillaume Drelon LEO BURNETT FRANCE Paris

EMOTICON VOLKSWAGEN THE 21ST CENTURY BEETLE DDB MEXICO Mexico City Hernan Ibarra - Walter Aregger Anwar Noriega Anwar Noriega Anwar Noriega çngela Pérez Juan Pablo Camargo DDB MEXICO Mexico City

THURSDAY, JUNE 20, 2013

37 A13/123 CARS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Manager Planner Other Credits Entered By A13/124 CARS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Manager Planner Other Credits Entered By A13/166 CARS Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Illustrator Art Buyer Account Supervisor

Advertiser’s Supervisor Planner Entered By A13/197 CARS Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor

Advertiser’s Supervisor Planner Other Credits Entered By

PERU DEER TOYOTA TOYOTA FJ CRUISER Y&R Lima Flavio Pantigoso Flavio Pantigoso Alejandro Bottas Alejandro Bottas Manuel Ahumada Eduardo Grisolle Head Of Art: Christian Sanchez/ Designer: Lisette Lugo Y&R Lima PERU ROCKSLIDE TOYOTA TOYOTA FJ CRUISER Y&R Lima Flavio Pantigoso Flavio Pantigoso Alejandro Bottas Alejandro Bottas Manuel Ahumada Eduardo Grisolle Head Of Art: Christian Sanchez/ Designer: Lisette Lugo Y&R Lima BRAZIL WATER PUMP VOLKSWAGEN DO BRASIL VW FRONT ASSIST ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Vinícius Valeiro Notan Estudio Teresa Setti/Paula Feijo Gustavo Burnier/Filipe Bartholomeu/ José Lopes/Isabela Crepaldi/ Johana Quintana Artur Martins E Tiago Lara. Cintia Gonçalves/Sergio Katz ALMAPBBDO São Paulo BRAZIL GIRAFFE SUZUKI JIMNY 4SUN AFRICA Sao Paulo Sergio Gordilho Sergio Gordilho Sergio Gordilho/Guy Costa/ Luiz Gonzaga/Waldemar Franca Dudu Barcelos Thiago Konno/Waldemar Franca Studio Manipula Carmen Castillo Marcio Santoro/Marcelo Passos/ Carolina Barreto/Carolina Pires/ Carlos Larotonda Fernando Julianelli Ana Cortat Agency Producers - Carla Lustosa/ Edson Harada AFRICA Sao Paulo

A14/083 AUSTRALIA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CLUTCH Client VOLKSWAGEN Product AFTERSALES Advertising Agency, City DDB Sydney Executive Creative Director Dylan Harrison Creative Director Steve Wakelam/Nick Pringle Copywriter Guy Lemberg

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PRESS WINNERS

38 Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Adam Ledbury Domenic Bartolo Nicole Taylor Stuart Baillie Harry Mountier DDB Sydney

A14/084 AUSTRALIA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title BRAKE Client VOLKSWAGEN Product AFTERSALES Advertising Agency, City DDB Sydney Executive Creative Director Dylan Harrison Creative Director Steve Wakelam/Nick Pringle Copywriter Guy Lemberg Art Director Adam Ledbury Illustrator Domenic Bartolo Account Supervisor Nicole Taylor Advertiser’s Supervisor Stuart Baillie Account Manager Harry Mountier Entered By DDB Sydney A14/135 UNITED KINGDOM OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title ALMOST Client VOLKSWAGEN Product CITY EMERGENCY BREAK Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Aidan Mcclure/Laurent Simon Art Director Aidan Mcclure/Laurent Simon Illustrator John Rogers Art Buyer Art Buyer/Head Of Print: Daniel Moorey Account Supervisor Josh Davoren Advertiser’s Supervisor Jason Lusty Account Manager Jonathan Hill Other Credits Agency Producer: Stuart Cameron/ Designer: Pete Mould Entered By ADAM&EVEDDB London A14/136 UNITED KINGDOM OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CLOSE Client VOLKSWAGEN Product CITY EMERGENCY BREAK Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Aidan Mcclure/Laurent Simon Art Director Aidan Mcclure/Laurent Simon Illustrator John Rogers Art Buyer Art Buyer/Head Of Print: Daniel Moorey Account Supervisor Josh Davoren Advertiser’s Supervisor Jason Lusty Account Manager Jonathan Hill Other Credits Agency Producer: Stuart Cameron/ Designer: Pete Mould Entered By ADAM&EVEDDB London A14/137 UNITED KINGDOM OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title NEARLY Client VOLKSWAGEN Product CITY EMERGENCY BREAK Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Aidan Mcclure/Laurent Simon Art Director Aidan Mcclure/Laurent Simon Illustrator John Rogers Art Buyer Art Buyer/Head Of Print: Daniel Moorey Account Supervisor Josh Davoren Advertiser’s Supervisor Jason Lusty Account Manager Jonathan Hill Other Credits Agency Producer: Stuart Cameron/ Designer: Pete Mould Entered By ADAM&EVEDDB London A14/169 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CAR Client HONDA MOTOS Product HONDA MOTOS Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho

Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By

Flavio Casarotti Rui Branquinho/Flavio Casarotti/ Alexandre Vilela (Xa) Roberto Kilciauskas Renato Butori Vetor Zero Monica Beretta/Stephanie Wang Leonardo Balbi/Daniel Amorim/ Camilla Braga Claudia Canazza David Laloum/Eliana Yamaguchi/ Camila Felix Media: Gustavo Gaion/Inaja Ramos Y&R SÃO PAULO

A14/170 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title BUS Client HONDA MOTOS Product HONDA MOTOS Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Flavio Casarotti/ Alexandre Vilela (Xa) Copywriter Roberto Kilciauskas Art Director Renato Butori Illustrator Vetor Zero Art Buyer Monica Beretta/Stephanie Wang Account Supervisor Leonardo Balbi/Daniel Amorim/ Camilla Braga Advertiser’s Supervisor Claudia Canazza Planner David Laloum/Eliana Yamaguchi/ Camila Felix Other Credits Media: Gustavo Gaion/Inaja Ramos Entered By Y&R SÃO PAULO A14/171 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title TRUCK Client HONDA MOTOS Product HONDA MOTOS Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Flavio Casarotti/ Alexandre Vilela (Xa) Copywriter Roberto Kilciauskas Art Director Renato Butori Illustrator Vetor Zero Art Buyer Monica Beretta/Stephanie Wang Account Supervisor Leonardo Balbi/Daniel Amorim/ Camilla Braga Advertiser’s Supervisor Claudia Canazza Planner David Laloum/Eliana Yamaguchi/ Camila Felix Other Credits Media: Gustavo Gaion/Inaja Ramos Entered By Y&R SÃO PAULO A14/210 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES Title SCOUT Client VOLKSWAGEN DO BRASIL Product AREA VIEW Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Bruno Prosperi/Renato Simões Copywriter Renato Simões Art Director Bruno Prosperi/Tiago Pinho Photographer Marcus Hausser/Banco De Imagens: Getty Images/Shutterstock Art Buyer Teresa Setti/Paula Feijo Account Supervisor Gustavo Burnier/Filipe Bartholomeu/ José Lopes/Isabela Crepaldi/ Johana Quintana Advertiser’s Supervisor Artur Martins E Tiago Lara Planner Cintia Gonçalves/Sergio Katz Entered By ALMAPBBDO São Paulo

THURSDAY, JUNE 20, 2013

A15/110 INDIA HOME ELECTRONICS & AUDIO-VISUAL Title FAIR Client PE ELECTRONICS Product TELEVISIONS WITH CHILD-LOCK Advertising Agency, City DDB MUDRA GROUP Mumbai Chief Creative Officer Sonal Dabral Creative Director Venkatagiri Rao/Deepak Singh Copywriter Venkatagiri Rao Art Director Deepak Singh/Kudrat Pardiwala/ Vivek Dubey Illustrator Vivek Dubey/Pramod Brahmania Entered By DDB MUDRA GROUP Mumbai A16/158 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Photographer Account Supervisor Other Credits

Entered By A16/159 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Photographer Account Supervisor Other Credits

Entered By A16/160 RETAIL STORES CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Photographer Account Supervisor Other Credits

Entered By

USA CLOWNS FOOT LOCKER FOOT LOCKER BBDO NEW YORK David Lubars Chris Beresford-Hill/Dan Lucey/ Danilo Boer (Senior Creative Directors) Billy Siegrist Troy Tarwater/Brad Groves/ Janelle Van Wonderen/Nick Robbins David Rolfe (Dir. Of Integrated Prod.)/ Mona Lisa Farrokhnia (Agency Prod.)/Cindy Pardy (Art Prod.) BBDO NEW YORK USA BIRDHOUSES FOOT LOCKER FOOT LOCKER BBDO NEW YORK David Lubars Chris Beresford-Hill/Dan Lucey/ Danilo Boer (Senior Creative Directors) Billy Siegrist Troy Tarwater/Brad Groves/ Janelle Van Wonderen/Nick Robbins David Rolfe (Dir. Of Integrated Prod.)/ Mona Lisa Farrokhnia (Agency Prod.)/Cindy Pardy (Art Prod.) BBDO NEW YORK USA ELEPHANTS FOOT LOCKER FOOT LOCKER BBDO NEW YORK David Lubars Chris Beresford-Hill/Dan Lucey/ Danilo Boer (Senior Creative Directors) Billy Siegrist Troy Tarwater/Brad Groves/ Janelle Van Wonderen/Nick Robbins David Rolfe (Dir. Of Integrated Prod.)/ Mona Lisa Farrokhnia (Agency Prod.)/ Cindy Pardy (Art Prod.) BBDO NEW YORK

A19/041 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title TRENCH Client MUSÉE DE LA GRANDE GUERRE Product MUSÉE DE LA GRANDE GUERRE Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz Account Supervisor Jean-Luc Bravi/Marlene Bertranine/ Emilie Van Den Berghe Advertiser’s Supervisor Michel Rouger/Lyse Hautecoeur Other Credits Ad Assistant: Sonia Presne Entered By DDB PARIS

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PRESS WINNERS A19/042 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title GOD Client MUSÉE DE LA GRANDE GUERRE Product MUSÉE DE LA GRANDE GUERRE Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz Account Supervisor Jean-Luc Bravi/Marlene Bertranine/ Emilie Van Den Berghe Advertiser’s Supervisor Michel Rouger/Lyse Hautecoeur Other Credits Ad Assistant: Sonia Presne Entered By DDB PARIS A19/044 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title WOMAN Client MUSÉE DE LA GRANDE GUERRE Product MUSÉE DE LA GRANDE GUERRE Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz Account Supervisor Jean-Luc Bravi/Marlene Bertranine/ Emilie Van Den Berghe Advertiser’s Supervisor Michel Rouger/Lyse Hautecoeur Other Credits Ad Assistant: Sonia Presne Entered By DDB PARIS A19/047 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title OLD Client MUSÉE DE LA GRANDE GUERRE Product MUSÉE DE LA GRANDE GUERRE Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé Copywriter Jean-François Bouchet Art Director Emmanuel Courteau Art Buyer Quentin Moenne Loccoz Account Supervisor Jean-Luc Bravi/Marlene Bertranine/ Emilie Van Den Berghe Advertiser’s Supervisor Michel Rouger/Lyse Hautecoeur Other Credits Ad Assistant: Sonia Presne Entered By DDB PARIS A19/158 USA ENTERTAINMENT & LEISURE CAMPAIGN Title SUSPECT Client MATTEL Product SCRABBLE BOARD GAME Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Aricio Fortes/Paulo Coelho Copywriter Aricio Fortes/Charlie Wolff Art Director Paulo Coelho/Iron Brito/Keli Linehan Photographer Rodrigo Pirim Illustrator Rafael Gil/Flavio Luiz Art Buyer Monica Wilkins Account Supervisor Henry Arlander Advertiser’s Supervisor Elizabeth Gampp Account Manager Erin Garvey Planner Nick Chapman/Alina Shabashevich Other Credits 3d Artist: Eduardo Gomes/ Print Producer: Edinalva Farias Entered By PEREIRA & O’DELL San Francisco A19/159 USA ENTERTAINMENT & LEISURE CAMPAIGN Title JOURNEY Client MATTEL Product SCRABBLE BOARD GAME Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Aricio Fortes/Paulo Coelho Copywriter Aricio Fortes/Charlie Wolff Art Director Paulo Coelho/Iron Brito/Keli Linehan Photographer Rodrigo Pirim Illustrator Rafael Gil/Flavio Luiz Art Buyer Monica Wilkins

Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

Henry Arlander Elizabeth Gampp Erin Garvey Nick Chapman/Alina Shabashevich 3d Artist: Eduardo Gomes/ Print Producer: Edinalva Farias PEREIRA & O’DELL San Francisco

A19/160 USA ENTERTAINMENT & LEISURE CAMPAIGN Title ARRIVAL Client MATTEL Product SCRABBLE BOARD GAME Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Aricio Fortes/Paulo Coelho Copywriter Aricio Fortes/Charlie Wolff Art Director Paulo Coelho/Iron Brito/Keli Linehan Photographer Rodrigo Pirim Illustrator Rafael Gil/Flavio Luiz Art Buyer Monica Wilkins Account Supervisor Henry Arlander Advertiser’s Supervisor Elizabeth Gampp Account Manager Erin Garvey Planner Nick Chapman/Alina Shabashevich Other Credits 3d Artist: Eduardo Gomes/ Print Producer: Edinalva Farias Entered By PEREIRA & O’DELL San Francisco A19/161 USA ENTERTAINMENT & LEISURE CAMPAIGN Title MISTAKE Client MATTEL Product SCRABBLE BOARD GAME Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Aricio Fortes/Paulo Coelho Copywriter Aricio Fortes/Charlie Wolff Art Director Paulo Coelho/Iron Brito/Keli Linehan Photographer Rodrigo Pirim Illustrator Rafael Gil/Flavio Luiz Art Buyer Monica Wilkins Account Supervisor Henry Arlander Advertiser’s Supervisor Elizabeth Gampp Account Manager Erin Garvey Planner Nick Chapman/Alina Shabashevich Other Credits 3d Artist: Eduardo Gomes/ Print Producer: Edinalva Farias Entered By PEREIRA & O’DELL San Francisco A20/127 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title PAPARAZZI Client PENGUIN CHINA Product PENGUIN BOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Candy Wang/Ronnie Wu/Jianjun Geng/ Nils Andersson Illustrator Louis Roskosch Account Supervisor Charles Sampson Other Credits Designer: Bruce Xie Entered By Y&R BEIJING A20/128 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title CHEF Client PENGUIN CHINA Product PENGUIN BOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Candy Wang/Ronnie Wu/Jianjun Geng/ Nils Andersson Illustrator James Clapham Account Supervisor Charles Sampson Other Credits Designer: Bruce Xie Entered By Y&R BEIJING

THURSDAY, JUNE 20, 2013

39 A20/129 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title JOCKEY Client PENGUIN CHINA Product PENGUIN BOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Candy Wang/Ronnie Wu/Jianjun Geng/ Nils Andersson Illustrator Ghostshrimp Account Supervisor Charles Sampson Other Credits Designer: Bruce Xie Entered By Y&R BEIJING A20/130 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title ACUPUNCTURIST Client PENGUIN CHINA Product PENGUIN BOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Candy Wang/Ronnie Wu/Jianjun Geng/Nils Andersson Illustrator Josh Holinaty Account Supervisor Charles Sampson Other Credits Designer: Bruce Xie Entered By Y&R BEIJING A20/131 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title FOOTBALLER Client PENGUIN CHINA Product PENGUIN BOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Candy Wang/Ronnie Wu/Jianjun Geng/ Nils Andersson Illustrator Dushan Milic Account Supervisor Charles Sampson Other Credits Designer: Bruce Xie Entered By Y&R BEIJING A23/044 SINGAPORE ADVERTISING & MEDIA CAMPAIGN Title TECHNO DANCE Client GETTY IMAGES Product MUSIC LIBRARY Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Yuanheng Gao Art Director Marcus Lim Art Buyer Justin Tan Account Manager Justin Tan Entered By DDB GROUP SINGAPORE A23/045 SINGAPORE ADVERTISING & MEDIA CAMPAIGN Title HIP-HOP Client GETTY IMAGES Product MUSIC LIBRARY Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Yuanheng Gao Art Director Marcus Lim Art Buyer Justin Tan Account Manager Justin Tan Entered By DDB GROUP SINGAPORE A24/035 TURKEY OTHER BUSINESS TO BUSINESS CAMPAIGN Title PRINTERS Client FINANS LEASING Product LEASING Advertising Agency, City DDB&CO Istanbul

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PRESS WINNERS

40 Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator

Typographer Account Manager Planner Other Credits Entered By

Karpat Polat Karpat Polat Karpat Polat/Hande Güler Karpat Polat/Edward Sedelius Ali Yigit Gumus/Hande Güler Ali Yigit Gumus/Hande Guler/ Yusuf Can Kayhan/Aybars Gurlu/ Ahmet Ulku/Tansu Ozel Ali Yigit Gumus/Hande Guler Emine Sarpyener/Deniz Yüksel Tarik Mughisuddin Special Thanks to Ayca Cavas, Cagin Ilterman (Graphic Designer) DDB&CO Istanbul

A24/036 TURKEY OTHER BUSINESS TO BUSINESS CAMPAIGN Title COMMERCIAL VEHICLES Client FINANS LEASING Product LEASING Advertising Agency, City DDB&CO Istanbul Chief Creative Officer Karpat Polat Executive Creative Director Karpat Polat Creative Director Karpat Polat/Hande Güler Copywriter Karpat Polat/Edward Sedelius Art Director Ali Yigit Gumus/Hande Güler Illustrator Ali Yigit Gumus/Hande Guler/ Yusuf Can Kayhan/Aybars Gurlu/ Ahmet Ulku/Tansu Ozel Typographer Ali Yigit Gumus/Hande Guler Advertiser’s Supervisor Armagan Engel Account Manager Emine Sarpyener/Deniz Yüksel Planner Tarik Mughisuddin Other Credits Special Thanks to Ayca Cavas, Cagin Ilterman (Graphic Designer) Entered By DDB&CO Istanbul A24/037 TURKEY OTHER BUSINESS TO BUSINESS CAMPAIGN Title COMPUTERS Client FINANS LEASING Product LEASING Advertising Agency, City DDB&CO Istanbul Chief Creative Officer Karpat Polat Executive Creative Director Karpat Polat Creative Director Karpat Polat Copywriter Karpat Polat/Hande Güler Art Director Ali Yigit Gumus/Hande Güler Illustrator Ali Yigit Gumus/Hande Guler/ Yusuf Can Kayhan/Aybars Gurlu/ Ahmet Ulku/Tansu Ozel Typographer Ali Yigit Gumus/Hande Guler Advertiser’s Supervisor Armagan Engel Account Manager Emine Sarpyener/Deniz Yüksel Planner Tarik Mughisuddin Other Credits Special Thanks to Ayca Cavas, Cagin Ilterman (Graphic Designer) Entered By DDB&CO Istanbul A26/087 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title LOOK Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima A26/088 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title GEL Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso

Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Manager Planner Other Credits Entered By

Flavio Pantigoso Flavio Pantigoso Daniel De León/Gino Bernabè/ Daniel Lobatón Alejandro Bottas/Edher Espinoza Igor Bastidas Carla Wilson Eduardo Grisolle Head Of Art: Christian Sanchez Y&R Lima

A26/090 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title BOAT Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima A26/091 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title ASH Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima A26/157 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title EINSTEIN Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo A26/158 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title MARILYN Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo

THURSDAY, JUNE 20, 2013

A26/159 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title CHE Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo A28/094 BELGIUM PUBLIC HEALTH & SAFETY CAMPAIGN Title DON’T TEXT AND DIE Client OVK (PARENTS OF ROAD VICTIMS) Product ROAD SAFETY ORGANIZATION Advertising Agency, City HAPPINESS BRUSSELS Executive Creative Director Karen Corrigan/ Dominique Van Doormaal Copywriter Karen Corrigan Art Director Diederik Jeangout Photographer Andres Serrano Art Buyer Bart Vande Maele Account Supervisor Hans Smets Planner Joris Joosten Other Credits YCredit amends request: 37521elle Vandenbruaene Entered By HAPPINESS BRUSSELS A28/095 BELGIUM PUBLIC HEALTH & SAFETY CAMPAIGN Title DON’T TEXT AND DIE DAUGHTER Client OVK (PARENTS OF ROAD VICTIMS) Product ROAD SAFETY ORGANIZATION Advertising Agency, City HAPPINESS BRUSSELS Executive Creative Director Karen Corrigan/ Dominique Van Doormaal Copywriter Karen Corrigan Art Director Diederik Jeangout Photographer Andres Serrano Art Buyer Bart Vande Maele Account Supervisor Hans Smets Planner Joris Joosten Other Credits Yelle Vandenbruaene Entered By HAPPINESS BRUSSELS A28/096 BELGIUM PUBLIC HEALTH & SAFETY CAMPAIGN Title DON’T TEXT AND DIE FATHER Client OVK (PARENTS OF ROAD VICTIMS) Product ROAD SAFETY ORGANIZATION Advertising Agency, City HAPPINESS BRUSSELS Executive Creative Director Karen Corrigan/ Dominique Van Doormaal Copywriter Karen Corrigan Art Director Diederik Jeangout Photographer Andres Serrano Art Buyer Bart Vande Maele Account Supervisor Hans Smets Planner Joris Joosten Other Credits Yelle Vandenbruaene Entered By HAPPINESS BRUSSELS A28/121 PERU PUBLIC HEALTH & SAFETY CAMPAIGN Title STREETS Client PERUVIAN LEAGUE AGAINST CANCER Product SKIN CANCER AWARENESS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Daniel De Leon Copywriter Gino Bernabe Art Director Edher Espinoza Photographer Alex Freund Account Supervisor Gabriela Misari

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PRESS WINNERS Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

Jose Mendez Manuel Ahumada Eduardo Grisolle Michel Motte Y&R Lima

A28/122 PERU PUBLIC HEALTH & SAFETY CAMPAIGN Title PARKS Client PERUVIAN LEAGUE AGAINST CANCER Product SKIN CANCER AWARENESS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Daniel De Leon Copywriter Gino Bernabe Art Director Edher Espinoza Photographer Alex Freund Account Supervisor Gabriela Misari Advertiser’s Supervisor Jose Mendez Account Manager Manuel Ahumada Planner Eduardo Grisolle Other Credits Michel Motte Entered By Y&R Lima A28/164 AUSTRALIA PUBLIC HEALTH & SAFETY CAMPAIGN Title HELMET Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A28/165 AUSTRALIA PUBLIC HEALTH & SAFETY CAMPAIGN Title MOOSE Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A28/166 AUSTRALIA PUBLIC HEALTH & SAFETY CAMPAIGN Title TOAST Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A29/121 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title USA FLAG Client ACCEM Product ACCEM ONG Advertising Agency, City DRAFTFCB SPAIN Madrid Executive Creative Director Pedro Soler Copywriter êñigo Andiarena/çlvaro Navarro Art Director Alfredo Vaz/Antía García/Paco Marcos Entered By DRAFTFCB SPAIN Madrid

A29/122 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title UK FLAG Client ACCEM Product ACCEM ONG Advertising Agency, City DRAFTFCB SPAIN Madrid Executive Creative Director Pedro Soler Copywriter êñigo Andiarena/çlvaro Navarro Art Director Alfredo Vaz/Antía García/Paco Marcos Entered By DRAFTFCB SPAIN Madrid A29/211 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title DOG 1 Client EFFEM Product PEDIGREE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Ana Carolina Reis Art Director Marco Monteiro Photographer Elene Usdin Art Buyer Teresa Setti/Paula Feijo Account Supervisor Fernanda Antonelli/ Ricardo Taunay E Italo Vetorazzo. Advertiser’s Supervisor Marina Sachs Planner Cintia Gonçalves/Fernanda Barone Entered By ALMAPBBDO São Paulo A29/212 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title DOG 2 Client EFFEM Product PEDIGREE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Ana Carolina Reis Art Director Marco Monteiro Photographer Elene Usdin Art Buyer Teresa Setti/Paula Feijo Account Supervisor Fernanda Antonelli/Ricardo Taunay E Italo Vetorazzo. Advertiser’s Supervisor Marina Sachs Planner Cintia Gonçalves/Fernanda Barone Entered By ALMAPBBDO São Paulo A29/213 BRAZIL PUBLIC AWARENESS MESSAGES CAMPAIGN Title DOG 3 Client EFFEM Product PEDIGREE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Ana Carolina Reis Art Director Marco Monteiro Photographer Banco De Imagem: Getty Images Art Buyer Teresa Setti/Paula Feijo Account Supervisor Fernanda Antonelli/Ricardo Taunay E Italo Vetorazzo. Advertiser’s Supervisor Marina Sachs Planner Cintia Gonçalves/Fernanda Barone Entered By ALMAPBBDO São Paulo A30/093 INDIA FUNDRAISING & APPEALS CAMPAIGN Title TRAIN Client WORLD FOR ALL Product DOG ADOPTION Advertising Agency, City OGILVY & MATHER INDIA Mumbai Chief Creative Officer Rajiv Rao/Abhijit Avasthi Creative Director Srreram Athray/Elizabeth Dias Art Director Sanket Wadwalkar Illustrator Sushant Khomane/Sanket Wadwalkar Account Supervisor Stephanie Fernandes Other Credits Rajesh Salodkar/Samit Thakur Entered By OGILVY & MATHER INDIA Mumbai

THURSDAY, JUNE 20, 2013

41 A30/094 INDIA FUNDRAISING & APPEALS CAMPAIGN Title TERRACE Client WORLD FOR ALL Product DOG ADOPTION Advertising Agency, City OGILVY & MATHER INDIA Mumbai Chief Creative Officer Rajiv Rao/Abhijit Avasthi Creative Director Srreram Athray/Elizabeth Dias Art Director Sanket Wadwalkar Illustrator Sushant Khomane/Sanket Wadwalkar Account Supervisor Stephanie Fernandes Other Credits Rajesh Salodkar/Samit Thakur Entered By OGILVY & MATHER INDIA Mumbai A30/095 INDIA FUNDRAISING & APPEALS CAMPAIGN Title NOOSE Client WORLD FOR ALL Product DOG ADOPTION Advertising Agency, City OGILVY & MATHER INDIA Mumbai Chief Creative Officer Rajiv Rao/Abhijit Avasthi Creative Director Srreram Athray/Elizabeth Dias Art Director Sanket Wadwalkar Illustrator Sushant Khomane/Sanket Wadwalkar Account Supervisor Stephanie Fernandes Other Credits Rajesh Salodkar/Samit Thakur Entered By OGILVY & MATHER INDIA Mumbai A30/130 BRAZIL FUNDRAISING & APPEALS CAMPAIGN Title EYES Client BENEFICENCIA PORTUGUESA Product HOSPITAL Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Felipe Gall Art Director Marco Mattos Illustrator Salamagica/1806 Re-Evolution Typographer Marco Mattos Art Buyer Clariana Costa/Anelito Nóbrega Account Supervisor Tania Pena/Carolina Pintarelli Advertiser’s Supervisor Gilmar Marques Entered By DDB BRASIL São Paulo A30/131 BRAZIL FUNDRAISING & APPEALS CAMPAIGN Title HEART Client BENEFICENCIA PORTUGUESA Product HOSPITAL Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Felipe Gall Art Director Marco Mattos Illustrator Salamagica/1806 Re-Evolution Typographer Marco Mattos Art Buyer Clariana Costa/Anelito Nobrega Account Supervisor Tania Pena/Carolina Pintarelli Advertiser’s Supervisor Gilmar Marques Entered By DDB BRASIL São Paulo B01/050 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

B01/051 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City

UNITED ARAB EMIRATES

MONKEY LAND ROVER LAND ROVER MENA MOBILE APP Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Zaakesh Mulla Jean Atik Pierre Farra Head Of Production: Amin Soltani Y&R DUBAI

BJORN GUNDERSSON LAND ROVER LAND ROVER MENA MOBILE APP Y&R DUBAI

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PRESS WINNERS

42 Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Zaakesh Mulla Jean Atik Pierre Farra Head Of Production: Amin Soltani Y&R DUBAI

Chief Creative Officer Executive Creative Director Creative Director Copywriter

B01/052 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

UNITED ARAB EMIRATES

B02/106 ART DIRECTION Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer

B01/159 COPYWRITING Title Client Product Advertising Agency, City

VIETNAM

Executive Creative Director Copywriter Art Director Typographer Planner Other Credits

Entered By

B02/085 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Entered By B02/086 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Entered By B02/087 ART DIRECTION CAMPAIGN Title Client Product Advertising Agency, City

AMAZONS LAND ROVER LAND ROVER MENA MOBILE APP Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Zaakesh Mulla Jean Atik Pierre Farra Head Of Production: Amin Soltani Y&R DUBAI

RUNNER UP GLOBAL ALLIANCE ASIA-PACIFIC PUBLIC AWARENESS MESSAGES OGILVY & MATHER SINGAPORE/ OGILVY & MATHER VIETNAM Ho Chi Minh City Todd Mccracken Craig Love. Martin Sutcliffe. Todd Mccracken. Todd Mccracken. Len Cheeseman. Gill Clark. Len Cheeseman. Retouching: Steve Cicala. Designer: Gill Clark. Len Cheeseman. Huy Anh Le. Bonnie Tram Nguyen. Joe Harris. Bj Galinato. Ky Le. OGILVY & MATHER VIETNAM Ho Chi Minh City INDIA FOREST PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon Piyush Pandey Ajay Gahlaut Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora Chandana Agarwal OGILVY & MATHER INDIA Gurgaon INDIA ALLEY PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon Piyush Pandey Ajay Gahlaut Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora Chandana Agarwal OGILVY & MATHER INDIA Gurgaon INDIA GORGE PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon

Art Director Photographer Account Supervisor Entered By

Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

Entered By B03/055 ILLUSTRATION Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

Entered By B03/172 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Other Credits

Entered By B03/173 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director

Piyush Pandey Ajay Gahlaut Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/ Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora Chandana Agarwal OGILVY & MATHER INDIA Gurgaon

Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Other Credits

Entered By B03/174 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Other Credits

UNITED ARAB EMIRATES MAXIMUM IMPACT HARVEY NICHOLS DUBAI MENSWEAR Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Surachai Puthikulangkura/ Kitidej Rattanasuvansri (Illusion) Surachai Puthikulangkura/ Supachai U-Rairat (Illusion) Zaakesh Mulla David Lewis Nazek Fawaz Illusion Producers: Somsak Pairew/ Anotai Panmongkol (Illusion)/ Agency Producer: Amin Soltani Y&R DUBAI HONG KONG FLY WESTONE EARPHONES DDB GROUP HONG KONG Jeffry Gamble Asawin Phanichwatana/ Nateepat Jaturonrasmi Jeffry Gamble/Thomas Selby Asawin Phanichwatana/ Nateepat Jaturonrasmi Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Benny Ko/Jan Lee Annie Tong (Producer)/Somsak Pairew/ Anotai Panmongkol (Production Hse Producer) Of Illusion Co Ltd DDB GROUP HONG KONG HONG KONG BEES WESTONE EARPHONES DDB GROUP HONG KONG Jeffry Gamble

THURSDAY, JUNE 20, 2013

Entered By B04/008 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Art Buyer Account Manager Other Credits Entered By B04/009 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Account Manager Other Credits Entered By B04/010 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Typographer

Asawin Phanichwatana/ Nateepat Jaturonrasmi Jeffry Gamble/Thomas Selby Asawin Phanichwatana/ Nateepat Jaturonrasmi Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Benny Ko/Jan Lee Annie Tong (Producer)/Somsak Pairew/ Anotai Panmongkol (Production Hse Producer) Of Illusion Co Ltd DDB GROUP HONG KONG HONG KONG MOSQUITOS WESTONE EARPHONES DDB GROUP HONG KONG Jeffry Gamble Asawin Phanichwatana/ Nateepat Jaturonrasmi Jeffry Gamble/Thomas Selby Asawin Phanichwatana/ Nateepat Jaturonrasmi Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Benny Ko/Jan Lee Annie Tong (Producer)/Somsak Pairew/ Anotai Panmongkol (Production Hse Producer) Of Illusion Co Ltd DDB GROUP HONG KONG USA CRAFT JACK DANIEL’S JACK DANIEL’S ARNOLD WORLDWIDE Boston Pete Favat Wade Devers Greg Almeida Travis Robertson Jon Contino Andrea Ricker Paul Nelson Director Of Global Marketing: Carmen D’ascendis ARNOLD WORLDWIDE Boston USA TRUTH BE TOLD JACK DANIEL’S JACK DANIEL’S ARNOLD WORLDWIDE Boston Pete Favat Wade Devers Greg Almeida Travis Robertson Andrew Yates Helms Workshop Andrea Ricker Paul Nelson Director Of Global Marketing: Carmen D’ascendis ARNOLD WORLDWIDE Boston USA MADE IN AMERICA JACK DANIEL’S JACK DANIEL’S ARNOLD WORLDWIDE Boston Pete Favat Wade Devers Greg Almeida And Todd Mitchell Travis Robertson Kevin Twomey Derek Mcdonald/Golden West Sign Arts Derek Mcdonald

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PRESS WINNERS Art Buyer Account Manager Other Credits

Andrea Ricker Paul Nelson Director Of Global Marketing: Carmen D’ascendis ARNOLD WORLDWIDE Boston

Entered By B04/011 TYPOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Account Manager Other Credits Entered By B05/065 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Entered By

USA THE BEST WAY JACK DANIEL’S JACK DANIEL’S ARNOLD WORLDWIDE Boston Pete Favat Wade Devers Greg Almeida Travis Robertson Kevin Twomey Derek Mcdonald/Golden West Sign Arts Andrea Ricker Paul Nelson Director Of Global Marketing: Carmen D’ascendis ARNOLD WORLDWIDE Boston CHINA EARLY RETIRE TAIPEI WOMEN’S RESCUE FOUNDATION CHAIRTY PUBLICIS SHANGHAI Shanghai Sheena Jeng Akae Wang Akae Wang/Kevin Yuan/Peter Fan Hsieh Chun-Te Hsieh Chun-Te Brian Chiang/Jincheng Li Terri Yuan Chenghua Yang Carrie Tu Sheena Jeng PUBLICIS SHANGHAI Shanghai

B05/066 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Entered By

CHINA

B05/230 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits

SINGAPORE

Entered By

ROBOT PROCTER & GAMBLE INTERNATIONAL DURACELL BATTERIES GREY GROUP SINGAPORE Ali Shabaz Karn Singh Deng Yingzhi Vikram Kushwah Iskandar Abdul Kader Fernando Beretta/Ines Etchnenique Stefan Sallandt Fernando Beretta Head Of Art: Tan Giap How, Digital Imaging: Evan Lim/Kris Tan/ The Rabbit Hole Production Manager: Bobby Koh GREY GROUP SINGAPORE

B05/232 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits

Entered By

CHEAP FLESH TAIPEI WOMEN’S RESCUE FOUNDATION CHAIRTY PUBLICIS SHANGHAI Shanghai Sheena Jeng Akae Wang Akae Wang/Kevin Yuan/Peter Fan Hsieh Chun-Te Hsieh Chun-Te Brian Chiang/Jincheng Li Terri Yuan Chenghua Yang Carrie Tu Sheena Jeng PUBLICIS SHANGHAI Shanghai

B05/231 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits

Entered By

SINGAPORE DOG PROCTER & GAMBLE INTERNATIONAL DURACELL BATTERIES GREY GROUP SINGAPORE Ali Shabaz Karn Singh Deng Yingzhi Vikram Kushwah Iskandar Abdul Kader Fernando Beretta/Ines Etchnenique Stefan Sallandt Fernando Beretta Digital Imaging: Evan Lim The Rabbit Hole Production Manager: Bobby Koh, Head Of Art : Tan Giap How. GREY GROUP SINGAPORE SINGAPORE DOLL PROCTER & GAMBLE INTERNATIONAL DURACELL BATTERIES GREY GROUP SINGAPORE Ali Shabaz Karn Singh Deng Yingzhi Vikram Kushwah Iskandar Abdul Kader Fernando Beretta/Ines Etchnenique Stefan Sallandt Fernando Beretta Evan Lim - The Rabbit Hole, Head of Art: Tan Giap How. GREY GROUP SINGAPORE

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CYBER

GRAND PRIX

GRAND PRIX WINNER THE BEAUTY INSIDE INTEL + TOSHIBA PEREIRA & O’DELL SAN FRANCISCO USA

GRAND PRIX WINNER OREO DAILY TWIST MONDELEZ INTERNATIONAL DRAFTFCB NEW YORK USA

THURSDAY, JUNE 20, 2013

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19/06/13 19:52

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D5-CYBERWinners BAT_Mise en page 1 19/06/13 19:47 Page47

CYBER WINNERS GRAND PRIX B01/050 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira, Pereira & O’Dell Executive Creative Director Jaime Robinson, Pereira & O’Dell Creative Director Jason Apaliski, Pereira & O’Dell Art Director Chaz Whitworth, Pereira & O’Dell Copywriter Neil Ramanan, Pereira & O’Dell VP Of Production Jeff Ferro, Pereira & O’Dell Agency Film Producer Elisa Moore, Pereira/O’dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira/O’dell Strategy Director Justin Cox, Pereira/O’dell Vp Of Media Josh Brandau, Pereira/O’dell Media Supervisor Dan Beer, Pereira/O’dell Business Affairs Director Xandra Ess, Pereira/O’dell Vp/Director Account Service Gary Theut, Pereira/O’dell Account Director Henry Arlander, Pereira/O’dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual Fx/Online N Tropic Entered By PEREIRA & O’DELL San Francisco F02/104 VIRAL MARKETING Title Client Product/Service Advertising Agency, City Associate Media Director Vp/Communications Director Vice President/Consumer Deputy General Manager/ Consumer Group Account Director President Account Director Svp/Group Management Director Svp/Global Strategy Director Art Director Sr. Copywriter Sr. Art Director

USA OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO DRAFTFCB New York Paul Yates, Mediavest Virginia Carey, Mediavest Sarah Yaffe, Weber Shandwick Chicago

Kris Garvey, Weber Shandwick Chicago Sandra Ciconte, 360i Sarah Hofstetter, 360i Lori Johnson, Draftfcb New York Susan Polachek, Draftfcb New York Auro Trini-Castelli, Draftfcb New York Mike Lubrano, Draftfcb New York Noel Potts, Draftfcb New York Jackie Anzaldi, Draftfcb New York Jared Isle, Draftfcb New York Creative Director Megan Sheehan, Draftfcb New York Svp/Group Creative Director Jill Applebaum, Draftfcb New York Senior Associate/Brand ManagerDanielle Brown, Mondelēz International Brand Manager Jennifer Hull, Mondelēz International Director Cindy Chen, Mondelēz International Vice President/Nabisco Cookies Lisa Mann, Mondelēz International Entered By DRAFTFCB New York

GOLD AWARDS A02/009 USA AUTOMOTIVE PRODUCTS & SERVICES Title HELLO AGAIN Client LINCOLN MOTOR COMPANY Product/Service LINCOLN MKZ Advertising Agency, City HUDSON ROUGE New York Chief Creative Officer Jon Pearce, Hudson Rouge Head Of Integrated Production/ Producer Sherri Levy, Hudson Rouge Brand Content And Partnership Director Monique Frumberg, Hudson Rouge Creative Lead/Art Director Jill Lin, Hudson Rouge Creative Director Jason Koxvold, Hudson Rouge Associate Creative Director/ Copywriter Jose Funegra, Hudson Rouge Lincoln Marketing Communications/Digital Jim Peters, Lincoln Director Chris Milk, @radical.media Executive Producer Frank Scherma, @radical.media Justin Wilkes, @radical.media Interactive Producer Sasha Koehn, @radical.media Executive Producer Jesper Palsson, Stopp La Sound Supervisor Johan Belin, Dinahmoe Entered By HUDSON ROUGE New York

A04/001 NORWAY CLOTHING, FOOTWEAR & ACCESSORIES Title GEOX AMPHIBIOX Client GEOX Product/Service AMPHIBIOX URBAN WATERPROOF SHOES Advertising Agency, City SMFB Oslo/STINKDIGITAL London Art Director Eirik Stensrud, SMFB Copywriter Thomas Askim, SMFB Account Director Kristian Kristiansen, SMFB Account Manager Jannicke Platou, SMFB Agency Producer Christoffer Lorang Dahl, SMFB Designer Arnar Haldorsson, SMFB Stina Nordegren, SMFB Magnus Snickars, SMFB Producer Andy Kinsella, Stinkdigital Creative Director Cameron Temple, Stinkdigital Director Rohan Mangat Blair, Stink TV Producer James Waters, Stink TV Director of Photography Benjamin Thomas, Stink TV Composer Michael Fakesch Client Richard Holley, Geox Georgio Lorenzo, Geox Luigi Garbuio, Geox Entered By SMFB Oslo A13/055 USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title CLOUDS OVER CUBA Client THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product/Service CUBAN MISSILE CRISIS 50TH ANNIVERSARY Advertising Agency, City THE MARTIN AGENCY Richmond/ TOOL Santa Monica Art Director Brian Williams, The Martin Agency Copywriter Wade Alger, The Martin Agency Creative Director Joe Alexander, The Martin Agency Director Ben Tricklebank, Tool Erich Joiner, Tool Executive Producer Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Agency Producer Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Interactive Producer Kristen Koeller, Tool Design Director Matt Gase, Tool Technical Director Bartek Drozdz, Tool Head Of Digital Production Joy Kuraitis, Tool Music Plan8 Entered By THE MARTIN AGENCY Richmond A14/022 CORPORATE INFORMATION Title Client Product/Service Advertising Agency, City Managing Director Head Of Strategy Analyst Developer

Director Of Technology Account Director Agency Producer Designer Senior Art Director Senior Copywriter Head Designer Creative Director Entered By

CANADA OUR FOOD. YOUR QUESTIONS McDONALD’S CANADA McDONALD’S TRIBAL DDB TORONTO Andrew McCartney, Tribal DDB Toronto Jason Chaney, Tribal DDB Toronto Kevin McHugh, Tribal DDB Toronto Various, Tribal DDB Toronto Paul Sham, Tribal DDB Toronto Paul Jara, Tribal DDB Toronto Joe Dee, Tribal DDB Toronto Miles Savage, Tribal DDB Toronto Neem Ba Ha, Tribal DDB Toronto Jean Lou Renoux, Tribal DDB Toronto Derek Blais, Tribal DDB Toronto Ian Mackenzie, Tribal DDB Toronto Peter Borell, Tribal DDB Toronto Louis-Philippe Tremblay, Tribal DDB Toronto TRIBAL DDB TORONTO

B01/007 AUSTRALIA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann

THURSDAY, JUNE 20, 2013

Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By

Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE

D01/058 BEST COPYWRITING Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter Vice President of Production Agency Film Producer Senior Interactive Producer Strategy Director Vice President of Media Media Supervisor Business Affairs Director Vice President/ Director Account Service Account Director Director Film Editor Production Company Editorial Company Graphics Visual effects/Online Entered By

USA

D02/013 BEST MUSIC/SOUND DESIGN Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital

AUSTRALIA

Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By D02/031 BEST MUSIC/SOUND DESIGN Title Client Product/Service Advertising Agency, City Chief Creative Officer Head Of Integrated Production/ Producer Brand Content And Partnership Director Creative Lead/Art Director Creative Director Associate Creative Director/ Copywriter Director

THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco PJ Pereira, Pereira & O’Dell Jaime Robinson, Pereira & O’Dell Jason Apaliski, Pereira & O’Dell Chaz Whitworth, Pereira & O’Dell Neil Ramanan, Pereira & O’Dell Jeff Ferro, Pereira & O’Dell Elisa Moore, Pereira & O’Dell Erin Dahlbeck Davis, Pereira & O’Dell Justin Cox, Pereira & O’Dell Josh Brandau, Pereira & O’Dell Dan Beer, Pereira & O’Dell Xandra Ess, Pereira & O’Dell Gary Theut, Pereira & O’Dell Henry Arlander, Pereira & O’Dell Drake Doremus, B-Reel Films Annette Davey, Independent B-Reel Films Lost Planet Laundry Ntropic PEREIRA & O’DELL San Francisco

DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE USA HELLO AGAIN LINCOLN MOTOR COMPANY LINCOLN MKZ HUDSON ROUGE New York Jon Pearce, Hudson Rouge Sherri Levy, Hudson Rouge Monique Frumberg, Hudson Rouge Jill Lin, Hudson Rouge Jason Koxvold, Hudson Rouge Jose Funegra, Hudson Rouge Chris Milk, @radical.media

D5-CYBERWinners BAT_Mise en page 1 19/06/13 19:48 Page48

CYBER WINNERS

48 Executive Producer Creative Director Concert Producer Sound Supervisor Musician Musical Arranger Senior Music Coordinator Entered By D05/043 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By D05/154 USER EXPERIENCE Title Client Product/Service Advertising Agency, City International Client Partner Senior Account Director Executive Creative Director Associate Creative Director Senior Art Director Art Director Senior Designer Senior Copywriter Designer Game Designer Senior Project Manager Designer Associate Creative Director Programme Director Senior Creative Senior Strategic Planner Planning Director Entered By D08/016 BEST VIDEO Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By

Frank Scherma, @radical.media Justin Wilkes, @radical.media Willo Perron, Willo Perron/Associates Antony Randall, Willo Perron/Associates Johan Belin, Dinahmoe Beck Hansen, Beck David Campbell, Beck Travis Warner, Beck HUDSON ROUGE New York

E04/025 OTHER DIGITAL CHANNELS Title Client Product/Service Advertising Agency, City Project Manager Content Director Business Director Developer

USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond/ TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool Erich Joiner, Tool Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond UNITED KINGDOM NIKE+ KINECT TRAINING NIKE FITNESS TITLE FOR XBOX 360 AKQA London Geoff Northcott, AKQA Brian Snyder, AKQA Duan Evans, AKQA Robert Thomsen, AKQA Xavier Jacob, AKQA James Chorley, AKQA Patrick Lendrum, AKQA Hari Bajwa, AKQA Stephanie Lindgren, AKQA Ben Gonshaw, AKQA Taraneh Khosrowshahi, AKQA Ben Parisot, AKQA Alex Wills, AKQA Matt Lodder, AKQA Matt Fox, AKQA Mark Nicholson, AKQA Nico Westerman, AKQA Seb Kemmler, AKQA Dan Hill, AKQA AKQA London AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE

Project Manager Global Brand Manager Global Brand Leader Art Director Concept Developer Technology Specialist Technical Advisor Product Designer Creative Technologist Project Director Executive Creative Director Entered By F02/005 VIRAL MARKETING Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By G01/033 VIDEO Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By G01/066 VIDEO Title Client Product/Service Advertising Agency, City Vice President Creative Director Executive Creative Director Copywriter Art Director Illustrator Producer Account Director Head Of Client Director

FINLAND WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI Kia Herold, TBWA Helsinki Juha Pelkonen, TBWA Helsinki Lauri Toivonen, TBWA Helsinki Timo Reunanen, Symbio Marton Ekler, Symbio Kimmo Lahdenkangas, Symbio Juha Tikkanen, Symbio Ceylan Yukler, TBWA Kruno Ivancic, TBWA Pekka Puhakka, TBWA Helsinki Ville Yli-Knuutila, TBWA Helsinki Aleksanteri Gyllenbögel, TBWA Helsinki Mikko Köykkä, TBWA Helsinki Daniel Julier, TBWA Helsinki Väinö Leskinen, TBWA Helsinki Nina Kaskinen, TBWA Helsinki Martin Mohr, TBWA Helsinki TBWA\HELSINKI AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE

Account Supervisor Planner Head Of Digital Project Manager Udx Director Advertiser’s Supervisor

Producer Sound Mix Color Grading Editorial Grading Online Entered By G01/253 VIDEO Title Client Product/Service Advertising Agency, City Bodyform Brand Controller Marketing Director Director/Creative Director/Editor Creative Strategist/Writer Writer Seeder/Writer Producer Communications Planner Digital Associate Director Digital Planner Director Of Photography Press Relations Entered By

UNITED KINGDOM

G02/003 INTERACTIVE VIDEO Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director

FRANCE

Artistic Director Copywriter TV Producer Agency Director Production House Executive Producer Account Executive Music Editor Research and Development Integrated Campaigns Director Community Manager Case Study Editor Entered By

THE TRUTH SCA BODYFORM RUBBER REPUBLIC Bristol/CARAT London Yulia Kretova, SCA/Bodyform Nicola Coronado, SCA/Bodyform Matt Golding, Rubber Republic Rory Ahern, Rubber Republic Tom Wainwright, Rubber Republic Tiffany Maddox, Rubber Republic Oli Kendall, Rubber Republic Rachael Lake, Carat Rachael Clark, Carat Coral Baker-Hoummady, Carat Lindsey Hopkinson, Freelance Vanessa Munnings, Myriad RUBBER REPUBLIC Bristol

GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt Matthieu Elkaim, CLM BBDO Benjamin Marchal, CLM BBDO Olivier Lefebvre, CLM BBDO Julien Boissinot, CLM BBDO Kevin Salembier, CLM BBDO Jean-Gabriel Saint-Paul, CLM BBDO Johnatan Broda, Carnibird, Carnibird Willy Morence, Acne Production Green United Music Anthony Hamelle, CLM BBDO Camille Darmante, CLM BBDO Pierre Deshayes, CLM BBDO CLM BBDO Boulogne-Billancourt

SILVER AWARDS A01/044 FOODS & DRINKS Title Client Product/Service Advertising Agency, City Creative Director Art Director Copywriter Screenwriter

BRAZIL

Agency Producer Interactive Art Director

Designer Account Services Director Account Services Manager Account Coordinator Client Services Director Editor Director Interactive Producer Interactive Copywriter Associate Technical Director Director Of Technology Entered By

THURSDAY, JUNE 20, 2013

Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid Us Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid Us Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

CANADA THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE GRIP LIMITED Toronto Randy Stein, Grip Limited Scott Dube, Grip Limited Catherine Allen, Grip Limited Ian Simpson, Grip Limited David Chiavegato, Grip Limited Rich Pryce-Jones, Grip Limited Laurie Maxwell, Grip Limited Joel Holtby, Grip Limited Hiten Patel, Grip Limited Andy Slater, Grip Limited Martin McClorey, Grip Limited Brendon Sargent, Grip Limited Matthew Yip, Grip Limited John Miller, Grip Limited Griff Henderson, Poster Boy David Hicks, Sons And Daughters Todd Harrison, Grip Limited Naeem Ghafari, Grip Limited Dylan Dempsey, Grip Limited Justin Krinke, Grip Limited GRIP LIMITED Toronto

D5-CYBERWinners BAT_Mise en page 1 19/06/13 19:48 Page49

CYBER WINNERS A06/002 FINANCIAL SERVICES Title Client Product/Service Advertising Agency, City Illustration Interactive Production Company Account Director Group Account Director Strategy

USA

THE CHALLENGE LAB PRUDENTIAL PRUDENTIAL FINANCIAL DROGA5 New York Chris Labrooy/Craig Word, I Love Dust Use All Five Heidi Rick, Droga5 Bryan Yasko, Droga5 Ted Florea/Chet Gulland/Becky Wang/ Zach Foster/Josh Millrod/Linda Ha, Droga5 User Experience Kathrin Hoffman/Eileen Tang, Droga5 Technical Director David Jusus, Droga5 Producer Andy Hatch, Droga5 Amber Wimmer Senior Interactive Producer, Droga5 Executive Interactive Producer Lindsey Slaby, Droga5 Head Of Art Production Cliff Lewis, Droga5 Head Of Integrated Production Sally-Ann Dale, Droga5 Photographer Paul Mcgeiver, Droga5 Designers Ben Grube/Devin Croda/ Ben Downward, Droga5 Art Director Karen Land Short, Droga5 Copywriters Ant White/Tara Lawall/Brian Eden, Droga5 Associate Creative Directors Jerry Hoak/Ray Del Savio/Lucas Hearl, Droga5 Executive Creative Directors Nik Studzinski/Kevin Brady/ Neil Heymann, Droga5 Chief Creative Officer Ted Royer, Droga5 Creative Chairman David Droga, Droga5 Entered By DROGA5 New York

A07/008 UNITED KINGDOM TRAVEL, ENTERTAINMENT & LEISURE Title WEB LAB Client GOOGLE Product/Service GOOGLE CHROME Advertising Agency, City GOOGLE CREATIVE LAB London Music Production Shroom Production Company Bibliothèque Weir And Wong Artist Karsten Schmidt Production Company Map Universal Design Studio Branding/Production Company B-Reel Production Company Tellart Creative Agency Google Creative Lab Entered By GOOGLE CREATIVE LAB London A07/033 THE NETHERLANDS TRAVEL, ENTERTAINMENT & LEISURE Title METROPOLE TWEETPHONY Client METROPOLE ORKEST Product/Service METROPOLE ORKEST Advertising Agency, City HAVAS WORLDWIDE AMSTERDAM Art Director Alex Herwig, Havas Worldwide Amsterdam Jeroen Thissen, Havas Worldwide Amsterdam Client Service Director Budi Gonzalez De Chaves, Havas Worldwide Amsterdam Account Manager Katelijn Van Lieshout, Havas Worldwide Amsterdam Creative Director Thijs De Boer, Havas Worldwide Amsterdam Peter Hamelinck, Havas Worldwide Amsterdam Production Agency Perfect Fools Entered By HAVAS WORLDWIDE AMSTERDAM A09/003 PUBLICATIONS & MEDIA Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Artistic Director Copywriter TV Producer Agency Director Production House Executive Producer Digital Production Music Editor Research and Development Integrated Campaigns Director Community Manager Case Study Editor Entered By

A09/005 PUBLICATIONS & MEDIA Title Client Product/Service Advertising Agency, City Support

JAPAN

PERFUME GLOBAL SITE PROJECT UNIVERSAL MUSIC LLC PERFUME RHIZOMATIKS Tokyo 4nchor5 la6 Tasuku Mizuno, Creative Commons Japan Sasushi Fukuzawa, Creative Commons Japan Takahiko Kajima, P.i.c.s. Planning Universal Music LLC Amuse Inc. Back End Developer Daisuke Nakahama, Rhizomatiks Co./Ltd Programmer Hiroyuki Hori, Rhizomatiks Co./Ltd Satoru Higa, Rhizomatiks Co./Ltd Front End Developer Kentaro Mito, RaD Programmer Ishii 2bit, Buffer Renaiss Designer Hiroyasu Kimura, Rhizomatiks Co./Ltd Programmer/Designer Satoshi Horii, Rhizomatiks Co./Ltd Music Yasutaka Tanaka, Capsule Choreographer/Supervisor MIKIKO, Freelance Creative Director/Programmer Daito Manabe, Rhizomatiks Co./Ltd Performer Perfume, Amuse Inc. Entered By RHIZOMATIKS Tokyo

A12/007 COMMERCIAL PUBLIC SERVICES Title Client Product/Service Advertising Agency, City Account Director Programmer Copywriter Head of Design Creative Director

Entered By

BRAZIL EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER LANGUAGE CENTER LODUCCA São Paulo Wilson Negrini, Loducca Vitor Manfredini Raphael Franzini, Loducca Raphael Franzini, Loducca Gustavo de Lacerda, Loducca Sérgio Mugnaini, Loducca Fábio Saboya, Loducca Cássio Moron, Loducca Guga Ketzer, Loducca LODUCCA São Paulo

A13/040 CANADA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title CARLY’S CAFE Client CARLY FLEISCHMANN Product/Service PRODUCT Advertising Agency, City john st. Toronto Agency John St. Executive Creative Director Angus Tucker, John St. Stephen Jurisic, John St. Art Director Marie Richer, John St. Writer Kelly Uman, John St. Agency Producer Ryan O’Hagan, John St. Technologist Marc, Cattapan Interactive Heung Lee, Ransom Profit Production Company OPC Director Miles Jay Executive Producer Harland Weiss, OPC Donovan Boden, OPC Line Producer Dennis Beier DOP Chris Mably Editor Chris Murphy, Relish VFX Artist Sean Cochrane, The Vanity Audio Pirate Toronto Colourist Wade Odlum Entered By john st. Toronto

FRANCE GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt Matthieu Elkaim, CLM BBDO Benjamin Marchal, CLM BBDO Olivier Lefebvre, CLM BBDO Julien Boissinot, CLM BBDO Kevin Salembier, CLM BBDO Jean-Gabriel Saint-Paul, CLM BBDO Johnatan Broda, Carnibird Willy Morence, Acne Production Green United Music Anthony Hamelle, CLM BBDO Camille Darmante, CLM BBDO Pierre Deshayes, CLM BBDO CLM BBDO Boulogne-Billancourt

A14/029 CORPORATE INFORMATION Title Client Product/Service Advertising Agency, City Exective Creative Director/ Intaractive Director Creative Director Web Director/ Interaction Designer Designer Movie Director/Animation Music Composer Exective Producer Producer Cinematographer Animation

JAPAN TOKYO CITY SYMPHONY MORI BUILDING CO. ROPPONGIHILLS HAKUHODO Tokyo/SIX Tokyo Tsubasa Oyagi, Six /Hakuhodo Kampei Baba, Bascule Takayuki Watanabe, Bascule Sadanori Maeda, Bascule Takcom, P.I.C.S. Management Koshi Miura, Commmons/Avex Entertainment. Hironori Terai, P.I.C.S. Takahiko Kajima, P.I.C.S. Miki Ogawa, Triforce Kazumasa Kimura Takeru Shima Nobutaka Kitahara Makoto Kubota Tomonori Suzuki

THURSDAY, JUNE 20, 2013

49 Projection System

Exective Creative Director Designer English Copywriter Entered By

Toshiyuki Hashimoto, Aircord Seiya Nakano, Aircord Tomoya Kishimoto, Aircord Kazufumi Nagai, Hakuhodo Design Taiga Matsuguma, Hakuhodo Design Ai Suzuki, Hakuhodo HAKUHODO Tokyo

B01/097 UNITED KINGDOM BEST DIGITALLY LED INTEGRATED CAMPAIGN Title THE CHANCE Client NIKE Product/Service FOOTBALL Advertising Agency, City AKQA London Executive Creative Director Duan Evans, AKQA International Client Partner Geoff Northcott, AKQA Creative Director Phil Haworth, AKQA Davor Krvavac, AKQA Senior Copywriter Tom Reed, AKQA Senior Designer Neil Gurr, AKQA Account Manager James Annis, AKQA Social Media Manager Dan Jones, AKQA Social Media Editor Sherief Younis, AKQA Entered By AKQA London D01/024 BEST COPYWRITING Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Copywriter

Entered By D01/049 BEST COPYWRITING Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Associate Creative Director Copywriter Agency Producer Head Of Broadcast Business Affairs Manager Business Director Account Director Strategy Director Strategist Director Director Of Photography EP Editor VFX Company Editor Composer Entered By D03/007 ANIMATION Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director

USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond/ TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool Erich Joiner, Tool Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 Charlie Short, Tool Brian Williams, The Martin Agency Ben Tricklebank, Tool THE MARTIN AGENCY Richmond USA SUSAN GLENN UNILEVER AXE BBH NEW YORK John Patroulis, BBH New York Ari Weiss, BBH New York Nate Able, BBH New York Peter Rosch, BBH New York Calleen Colburn, BBH New York Lisa Setten, BBH New York Laurie Litonjua, BBH New York Armando Turco, BBH New York Mandy Dempsey, BBH New York John Graham, BBH New York Griffin Farley, BBH New York Eric Fernandez, BBH New York Ringan Ledwidge, Rattling Stick Matthew Libatique, Rattling Stick Jennifer Barrons, Rattling Stick Rich Orrick, Work New York The Mill New York Rich Orrick, Work New York Phil Kay, Woodwork Music BBH NEW YORK AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann

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CYBER WINNERS

50 Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relation Art Director Entered By D03/043 ANIMATION Title Client Product/Service Advertising Agency, City Account Executive Account Supervisor Account Director Multimedia Produccer Programmer Produccer Produccer Director Copywriter Art Director Creative Director Executive Creative Director Entered By D04/004 INTERFACE & NAVIGATION Title Client Product/Service Advertising Agency, City Executive Creative Director Strategy Director Creative Concept/Art Director Creative Concept/Copywriter Copywriter Design User Experience Digital Producers Project Director Client Services RTV Producers Director Director of Photography Producers Art Department Editor Post Production Digital Producer Development Composer Entered By D05/106 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Project Manager Content Director Business Director Developer

Project Manager Global Brand Manager Global Brand Leader Art Director Concept Developer

Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE

Technology Specialist Technical Advisor Product Designer Creative Technologist Project Director Executive Creative Director Entered By

Aleksanteri Gyllenbögel, TBWA Helsinki Mikko Köykkä, TBWA Helsinki Daniel Julier, TBWA Helsinki Väinö Leskinen, TBWA Helsinki Nina Kaskinen, TBWA Helsinki Martin Mohr, TBWA Helsinki TBWA\HELSINKI

Director Film Editor Production Company

D05/194 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Creative

THE NETHERLANDS

E01/025 USA BRANDED UTILITY/TOOL (FOR DIGITAL) Title FLAVORPRINT Client MCCORMICK Product/Service MCCORMICK FLAVORPRINT Advertising Agency, City R/GA New York Senior Producer Alexandra Leite, R/GA Group Account Director/ Client Services Andrea Lennon, R/GA Creative Director/Visual Andrew Eaton, R/GA Group Director/Production Carol Park, R/GA Associate Creative Director/Copy Colleen Harlan, R/GA Group Executive Creative Director Erin Lynch, R/GA Junior Copywriter/Copy Jena Santana, R/GA Visual Designer Jihee Yoon, R/GA Experience Design Director Karen Rainert, R/GA Technology And Design Director Katrina Bekessy, R/GA Senior Information Designer/ Visual Luca Masud, R/GA Associate Creative Director/Visual Mary Church, R/GA Group Technical Director Micah Topping, R/GA Associate Creative Director/ Data Visualization Michael Lewis, R/GA Senior Experience Designer Pon Katera, R/GA Associate Creative Director/VisualShu Zheng Li, R/GA Entered By R/GA New York

SPAIN Entered By THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid Rocio Pontijas, OgilvyOne Madrid Iciar Arbesu, OgilvyOne Madrid Vanesa Porto, OgilvyOne Madrid Aaron Lago, OgilvyOne Madrid Lissette Mireles, OgilvyOne Madrid Carlos Guiard, OgilvyOne Madrid Javier Sanchez, OgilvyOne Madrid Carlos Albaladejo, OgilvyOne Madrid Sonia De Pedro, OgilvyOne Madrid Sara Moreno, OgilvyOne Madrid Diego Gonzalez, OgilvyOne Madrid Jesus Rasines, OgilvyOne Madrid OGILVYONE Madrid THE NETHERLANDS THE SOUND OF CREATION PHILIPS PHILIPS LIFESTYLE ENTERTAINMENT DDB & TRIBAL AMSTERDAM Chris Baylis, DDB & Tribal Amsterdam Peter Hayden, DDB & Tribal Amsterdam Bart Mol, DDB & Tribal Amsterdam Pol Hoenderboom, DDB & Tribal Amsterdam Sharon Cleary/ Pol Hoenderboom, DDB & Tribal Amsterdam Robbin Cenijn/ Keith Kornson, DDB & Tribal Amsterdam David Vogel/ Joeri Kiekebosch, DDB & Tribal Amsterdam Anna Mononen/ Bas Muller, DDB & Tribal Amsterdam Leon Snelleman, DDB & Tribal Amsterdam Peter Hayden/ Peter Adams, DDB & Tribal Amsterdam Nikki Haighton/ Fione Van Wijk, DDB & Tribal Amsterdam Gustav Johansson, Stinkdigital Niklas Johansson, Stinkdigital James Britton/Erik Torell, Stinkdigital Fritjof Granström, Stinkdigital Olof Lindh, Stinkdigital Dado Valentic/Zach Ellams, Stinkdigital Smita Das, Stinkdigital Romuald Quantin/Sam Elie, Stinkdigital Ernest Greene Aka Washed Out, Washed Out DDB & TRIBAL AMSTERDAM FINLAND WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI Kia Herold, TBWA Helsinki Juha Pelkonen, TBWA Helsinki Lauri Toivonen, TBWA Helsinki Timo Reunanen, Symbio Marton Ekler, Symbio Kimmo Lahdenkangas, Symbio Juha Tikkanen, Symbio Ceylan Yukler, TBWA Kruno Ivancic, TBWA Pekka Puhakka, TBWA Helsinki Ville Yli-Knuutila, TBWA Helsinki

D07/001 PHOTOGRAPHY Title Client Product/Service Advertising Agency, City Art Director Copywriter Account Director Account Manager Agency Producer Designer

Producer Creative Director Director Producer Director of Photography Composer Client

Entered By D07/011 PHOTOGRAPHY Title Client Product/Service Advertising Agency, City Art Director Designer Copywriter Web Producer Account Manager Photographer Production Company Sound Advertisers Supervisor Advertisers Supervisor/ Concept Developer Production Company Entered By D08/073 BEST VIDEO Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter VP Of Production Agency Film Producer Senior Interactive Producer Strategy Director Director Of Media Strategy Media Supervisor Business Affairs Director VP/Director Account Service Account Director

LIVE TWITTER FILM ‘UNDER CONTROL’ DUTCH FILM FESTIVAL DUTCH FILM FESTIVAL 2012 WOEDEND! Amsterdam/WEFILM Amsterdam Lennart Driessen, Woedend! Bas Welling, Wefilm Merien Kunst, Woedend! Roel Welling, Wefilm WOEDEND! Amsterdam NORWAY GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo/STINKDIGITAL London Eirik Stensrud, SMFB Thomas Askim, SMFB Kristian Kristiansen, SMFB Jannicke Platou, SMFB Christoffer Lorang Dahl, SMFB Arnar Haldorsson, SMFB Stina Nordegren, SMFB Magnus Snickars, SMFB Andy Kinsella, Stinkdigital Cameron Temple, Stinkdigital Rohan Mangat Blair, Stink TV James Waters, Stink TV Benjamin Thomas, Stink TV Michael Fakesch Richard Holley, Geox Georgio Lorenzo, Geox Luigi Garbuio, Geox SMFB Oslo SWEDEN FAKTUM HOTELS FAKTUM CHARITY FORSMAN & BODENFORS Gothenburg Staffan Forsman, Forsman Bodenfors Staffan Lamm, Forsman Bodenfors Staffan Håkansson, Forsman Bodenfors Christoffer Persson, Forsman Bodenfors Martin Rinqvist, Forsman Bodenfors Stefan Thomson, Forsman Bodenfors Linda Tiderman Asa Pedersen Håkan Ludwigsson Thomson Interactive Media Plan8 Ase Henell, Faktum Sara Erkhagen, Faktum FB Factory FORSMAN & BODENFORS Gothenburg USA THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco Pj Pereira, Pereira/O’Dell Jaime Robinson, Pereira/O’Dell Jason Apaliski, Pereira/O’Dell Chaz Whitworth, Pereira/O’Dell Neil Ramanan, Pereira/O’Dell Jeff Ferro, Pereira/O’Dell Elisa Moore, Pereira/O’Dell Erin Dahlbeck Davis, Pereira/O’Dell Justin Cox, Pereira/O’Dell Josh Brandau, Pereira/O’Dell Dan Beer, Pereira/O’Dell Xandra Ess, Pereira/O’Dell Gary Theut, Pereira/O’Dell Henry Arlander, Pereira/O’Dell

THURSDAY, JUNE 20, 2013

Graphics Visual FX/Online Entered By

Drake Doremus, B Reel Films Annette Davey, Independent B Reel Lost Planet Laundry N Tropic PEREIRA & O’DELL San Francisco

E02/072 COMMUNITY APPLICATIONS Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter VP Of Production Agency Film Producer Senior Interactive Producer Strategy Director VP Media Media Supervisor Business Affairs Director VP/Director Account Service Account Director Director Film Editor Production Company Editorial Company Graphics Visual Fx/Online Entered By

USA

E04/089 OTHER DIGITAL CHANNELS Title Client Product/Service Advertising Agency, City Online Entered By

SPAIN

F02/057 VIRAL MARKETING Title Client Product/Service Advertising Agency, City Chief Executive Officer Chief Technology Officer Director Of Engineering Software Engineer Product Manager Designer

USA

Adviser Entered By

THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco PJ Pereira, Pereira & O’Dell Jaime Robinson, Pereira & O’Dell Jason Apaliski, Pereira & O’Dell Chaz Whitworth, Pereira & O’Dell Neil Ramanan, Pereira & O’Dell Jeff Ferro, Pereira & O’Dell Elisa Moore, Pereira & O’Dell Erin Dahlbeck Davis, Pereira & O’Dell Justin Cox, Pereira & O’Dell Josh Brandau, Pereira & O’Dell Dan Beer, Pereira & O’Dell Xandra Ess, Pereira & O’Dell Gary Theut, Pereira & O’Dell Henry Arlander, Pereira & O’Dell Drake Doremus, B Reel Films Annette Davey, Independent B Reel Lost Planet Laundry N Tropic PEREIRA & O’DELL San Francisco

ENTER THE GAME KONAMI VIDEOGAMES/DURABLE GOODS HAVAS SPORTS & ENTERTAINMENT Madrid Display/Banners, 1st September HAVAS SPORTS & ENTERTAINMENT Madrid

THUNDERCLAP DE-DE THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY DE-DE New York Hashem Bajwa, DE-DE Robert Spychala, DE-DE David Cascino, DE-DE Garland Davis, DE-DE Hj Kwon, DE-DE Kathrin Laser, D5 Ted Chang, DE-DE Henrik Werdelin, DE-DE DE-DE New York

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CYBER WINNERS G02/072 INTERACTIVE VIDEO Title Client Product/Service Advertising Agency, City Account Services

USA

MUSCLE MUSIC OLD SPICE DANGER ZONE WIEDEN+KENNEDY Portland Jessica Monsey/ Jordan Muse, Wieden+Kennedy Vfx Phil Crowe/Nick Tayler/Tara Demarco/ Chris Knight/Sarah Eim/Gareth Parr/ Billy Hig, The Mill La Editor Erik Laroi, Mackenzie Cutler Producer Scott Howard/Suza Horvat, MJZ Director Tom Kuntz, MJZ Creative Technologist Billy McDermott, Wieden+Kennedy Ben Grylewicz Director Of Broadcast Production, Wieden+Kennedy User Experience Designer Jake Doran, Wieden+Kennedy Audio Engineer Charlie Keating, Wieden+Kennedy Director Of Interactive Production Pierre Wendling, Wieden+Kennedy Interactive Producer Ben Kendall, Wieden+Kennedy Senior Interactive Producer Mike Davidson, Wieden+Kennedy Copywriter Andy Laugenour, Wieden+Kennedy Art Director Max Stinson, Wieden+Kennedy Interactive Creative Director Matt O’Rourke, Wieden+Kennedy Creative Director Craig Allen/Jason Bagley, Wieden+Kennedy Executive Creative Director Susan Hoffman/Joe Staples, Wieden+Kennedy Entered By WIEDEN+KENNEDY Portland

BRONZE AWARDS A01/010 FOODS & DRINKS Title Client Product/Service Advertising Agency, City Chief Creative Officer Creative Directors Art Directors Copywriters Head Of Production Films/Digital Producers Account Management Film Director Story Development Digital Director Technical Director Production Manager Production Designer Sound Advertiser’s Supervisors Entered By

A02/026 CANADA AUTOMOTIVE PRODUCTS & SERVICES Title ELECTRIPHOBIA Client MITSUBISHI CANADA Product/Service I-MIEV Advertising Agency, City john st. Toronto Advertising Agency John St. Executive Creative Director Angus Tucker, John St. Stephen Jurisic, John St. Art Director Hannah Smit, John St. Kyle Lamb, John St. Writer Keri Zierler, John St. Kurt Mills, John St. Group Account Director Ian Brooks, John St. Account Supervisor Sarak Frackowiak, John St. Agency Producer Lorrie Zwer, John St. Director Chris Hutsul Production Company Soft Citizen Secret Location Entered By john st. Toronto

A07/009 UNITED KINGDOM TRAVEL, ENTERTAINMENT & LEISURE Title JAM WITH CHROME Client GOOGLE Product/Service GOOGLE CHROME Advertising Agency, City GOOGLE UK London Illustrator Rob Bailey Sound Production Dinahmoe Digital Production Tool Of North America Creative Agency Google Creative Lab Entered By GOOGLE UK London A08/004 USA RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title BUILT Client EBAY Product/Service MOTORS Advertising Agency, City VENABLES BELL & PARTNERS San Francisco Executive Creative Director Paul Venables, Venables Bell & Partners Will Mc Ginness, Venables Bell & Partners Creative Director Lee Einhorn, Venables Bell & Partners Art Director Brad Kayal, Venables Bell & Partners Copywriter Brad Phifer, Venables Bell & Partners Interactive Art Director Angie Mc Donald, Venables Bell & Partners Director Of Integrated Production Craig Allen, Venables Bell & Partners Director Of Interactive Production Manjula Nadkarni, Venables Bell & Partners Live Action Producer Therese Vreeland, Venables Bell & Partners Print And Art Producer Jacqueline Fodor, Venables Bell & Partners Interactive Producer Christina Nickas, Venables Bell & Partners Director Of Experience Design Aiden Bordner, Venables Bell & Partners Director Of Creative Technology Aaron Clinger, Venables Bell & Partners Director Of Research And Analytics Jeff Burger, Venables Bell & Partners Production Manager Brett Adkins, Source Interlink Media Director Of Photography Clint Stringfellow, Source Interlink Media Editor Matt Odom, Source Interlink Media 3D Development Partner Shawn Myers, Artifact 3D Artist Daniel Duncan, Lumberyard Trailer Editor Steve Courtney, Lumberyard Entered By VENABLES BELL & PARTNERS San Francisco A11/015 ADVERTISING & MEDIA Title Client Product/Service Advertising Agency, City Programmer Creative Director/Art Director Creative Director/Copywriter Creative Director/Designer Director Of Business Audio Producer Entered By

CANADA

A12/013 COMMERCIAL PUBLIC SERVICES Title Client Product/Service Advertising Agency, City Production Company Web Productions Studio Assistant Graphic Designer Planner Digital Producer Account Manager Account Director Copywriter Art Director Creative Director Entered By

SWEDEN

ONE TWENTY THREE WEST WEBSITE ONE TWENTY THREE WEST ADVERTISING AND DESIGN AGENCY 123 WEST Vancouver Dane Wu Rob Sweetman, One Twenty Three West Bryan Collins, One Twenty Three West Jeff Harrison, One Twenty Three West Scot Keith, One Twenty Three West Dan Mcmanus, Six Degrees Music And Sound 123 WEST Vancouver

THE PARCEL MEMORY THE SWEDISH POST NATIONAL POSTAL SERVICE ÅKESTAM HOLST Stockholm It’s Showtime! From Stockholm With Love Felicia Lodin, Åkestam Holst Olov Öqvist, Åkestam Holst Lars Friberg, Åkestam Holst Johan Eklund, Åkestam Holst Katarina Johansson, Åkestam Holst Jacob Stjärne, Åkestam Holst Joakim Labraaten, Åkestam Holst Lars Holthe, Åkestam Holst Andreas Ullenius, Åkestam Holst ÅKESTAM HOLST Stockholm

A13/013 DENMARK CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title INTO THE ARCTIC Client GREENPEACE Product/Service INFORMATION Advertising Agency, City HELLO MONDAY Aarhus C Art Director Soeren Smidt, Hello Monday Creative Director Jakob Kahlen, Hello Monday Technical Director Anders Soenderby Jessen, Hello Monday Digital Designer Casper Holden, Hello Monday Digital Producer Karen Cecillie Soerensen, Hello Monday Project Manager Asbjoern Poulsen, Hello Monday Creative Director Christian Uhlenfeldt, Greenpeace Project Manager Sune Scheller, Greenpeace Entered By HELLO MONDAY Aarhus C

THURSDAY, JUNE 20, 2013

51 A13/025 SWEDEN CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title FAKTUM HOTELS Client FAKTUM Product/Service CHARITY Advertising Agency, City FORSMAN & BODENFORS Gothenburg Art Director Staffan Forsman, Forsman Bodenfors Staffan Lamm, Forsman Bodenfors Designer Staffan Håkansson, Forsman Bodenfors Christoffer Persson, Forsman Bodenfors Copywriter Martin Rinqvist, Forsman Bodenfors Web Producer Stefan Thomson, Forsman Bodenfors Account Manager Linda Tiderman, Forsman Bodenfors Asa Pedersen, Forsman Bodenfors Photographer Håkan Ludwigsson Production Company Thomson Interactive Media Sound Plan8 Advertiser’s Supervisor Ase Henell, Faktum Advertiser’s Supervisor/ Concept Developer Sara Erkhagen, Faktum Production Company Fb Factory Entered By FORSMAN & BODENFORS Gothenburg B01/029 SWEDEN BEST DIGITALLY LED INTEGRATED CAMPAIGN Title LAUNCH OF THE NEW VOLVO FH Client VOLVO GROUP SWEDEN Product/Service THE NEW VOLVO FH Advertising Agency, City FORSMAN & BODENFORS Gothenburg Copywriter Martin Ringqvist, Forsman Bodenfors Bjorn Engstrom , Forsman Bodenfors Art Director Sophia Lindholm, Forsman Bodenfors Anders Eklind, Forsman Bodenfors Designer Jerry Wass, Forsman Bodenfors Planner Tobias Nordstrom, Forsman Bodenfors Interaction Designer/ Information Architect Johan Wingard, Forsman Bodenfors Web Producer Peter Gaudiano, Forsman Bodenfors Account Supervisor Alexander Blidner, Forsman Bodenfors Web Producer Stefan Thomson, Forsman Bodenfors Account Executive Olle Victorin, Forsman Bodenfors Cilla Glenberg, Forsman Bodenfors Account Manager Jenny Edwardsson, Forsman Bodenfors Alison Arnold, Forsman Bodenfors Account Executive Lina Strandäng, Forsman Bodenfors Writer Simon Coe, Forsman Bodenfors Per Torberger, Forsman Bodenfors Art Director Staffan Lamm, Forsman Bodenfors Entered By FORSMAN & BODENFORS Gothenburg B01/048 CANADA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title OUR FOOD. YOUR QUESTIONS Client McDONALD’S CANADA Product/Service McDONALD’S Advertising Agency, City TRIBAL DDB TORONTO Account Coordinator Melanie Chiriboga-Gomez, Tribal DDB Toronto Account Director Miles Savage, Tribal DDB Toronto Group Account Director Kevin Jones, Tribal DDB Toronto Managing Director Andrew Mccartney, Tribal DDB Toronto Executive Producer Neem Ba Ha, Tribal DDB Toronto Art Director Amy French, Tribal DDB Toronto Kara Wark, Tribal DDB Toronto Benson Ngo, Tribal DDB Toronto Copywriter Sanya Grujicic, Tribal DDB Toronto Tiffany Chung, Tribal DDB Toronto Ryan Lawrence, Tribal DDB Toronto Lead Designer Peter Borell, Tribal DDB Toronto Senior Art Director Derek Blais, Tribal DDB Toronto Senior Copywriter Ian Mackenzie, Tribal DDB Toronto Technology Director Joe Dee, Tribal DDB Toronto Strategy Jason Chaney, Tribal DDB Toronto Creative Director Louis-Philippe Tremblay, Tribal DDB Toronto Entered By TRIBAL DDB TORONTO B01/133 UNITED KINGDOM BEST DIGITALLY LED INTEGRATED CAMPAIGN Title PROMETHEUS MARKETING CAMPAIGN Client TWENTIETH CENTURY FOX Product/Service PROMETHEUS Advertising Agency, City RSA FILMS London Creative Director Ridley Scott/Evan Dehaven/Chris Eyerman, RSA Films/Ignition Interactive Copywriter Damon Lindelof, RSA Films Director Johnny Hardstaff/Luke Scott, RSA Films Executive Producer Caspar Delaney, RSA Films Producer Maiko Sakurai/Parker Sapp/ Jamie Somphanthabansouk/ Sheila Iverson, Ignition Interactive

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CYBER WINNERS

52 Social Media Cinematographer Developer

Art Director Post Production Facility Editor Designer Copywriters Chief Operations Officer Entered By D02/001 BEST MUSIC/SOUND DESIGN Title Client Product/Service Advertising Agency, City Creative Chairman Creative Director/ Digital Creative Director Art Director Art Director/Digital Art Director Copywriter Agency Executive Producer Agency Producer Group Account Director Account Director Head Of Planning Media Strategy Marketing Manager Creative Technologist Director Lead Developer Sound Design Agency Editor Music Producer Entered By D02/028 BEST MUSIC/SOUND DESIGN Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By D03/029 ANIMATION Title Client Product/Service Advertising Agency, City Manager Youth Platform Copywriter Backend Developer Screendesign Accountant Developer/Unity Developer Graphic Designer/ Motion Designer Art Director

James Cobo/Amber Eyerman/ Lindsey Shaw, Ignition Interactive Mark Patten, RSA Films Matt Johnston/Matthew Goshman/ Matt Matijevich/Thomas Mulloy, Ignition Interactive Nick Boes, Ignition Interactive Absolute/Hoxton Redsox Ed Cheeseman/Ben Harrex/Owynne Dawkins, RSA Films/Absolute/Hoxton Redsox Andy Burdin/Nick Jones/Wilson Saloj, Ignition Interactive Ashley Crandall/Nina Kauffman/ Meredith Rose, Ignition Interactive Anton Molleda, Ignition Interactive RSA FILMS London

Creative Director Partner Chief Executive Officer Entered By D04/010 INTERFACE & NAVIGATION Title Client Product/Service Advertising Agency, City Chief Creative Officer Creative Directors Art Directors

NEW ZEALAND

Copywriters

THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland Nick Worthington, Colenso BBDO

Head Of Production Films/Digital Producers

Aaron Turk, Colenso BBDO Jae Morrison, Colenso BBDO Lachlan Palmer-Hubbard, Colenso BBDO Graeme Clarke, Colenso BBDO Paul Courtney, Colenso BBDO Rob Linkhorn, Colenso BBDO Tim Ellis, Colenso BBDO Samantha Parsons, Colenso BBDO Andy Mcleish, Colenso BBDO Zac Stephenson/Jonathan Ray, OMD Luke Rive, Frucor Beverages Ltd Mat Tizard, Colenso BBDO Matt Von Trott And Jonny Kofoed, Assembly Zoe Mcintosh, Thick As Thieves Paul Sanderson, Fugitive Ltd Jeff Nusz, Assembly James Hayday, Images And Sound Mike Hammond, Colenso BBDO Joel Little And Ashley Page, Golden Age Studio/Level Two Music Ltd COLENSO BBDO Auckland USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond/ TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool Erich Joiner, Tool Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond

Account Management Film Director Story Development Digital Director Technical Director Production Manager Production Designer Sound Advertiser’s Supervisors Entered By D05/016 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Art Director Copywriter Account Director Account Manager Agency Producer Designer

Producer Creative Director Director Producer Director of Photography Composer Client

Entered By D05/019 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter

SWITZERLAND SBB TRICKYTRACKS SBB, THE SWISS RAILWAY GLEIS7 MAXOMEDIA Bern Markus Kaempfer, SBB Urs Ander, Maxomedia Laura Kistler, Maxomedia Andreas Schmid, Maxomedia Patrick Lauterburg, Maxomedia Michael Engel, Maxomedia Julien Villiger, Maxomedia Nihad Nasupovic, Maxomedia Thomas Kaegi, Maxomedia

Account Supervisor Account Manager Technical Supervisor Art Director Creative Director Concept Web Developer Flash Developer Technical Project Manager Junior Art Director Qs-Manager Senior Project Manager Director Camera Producers Entered By

Reto Schild, Maxomedia René Schwarz, Maxomedia Bernhard Herzig, Maxomedia Roman Hirsbrunner, Maxomedia MAXOMEDIA Bern FRANCE SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris Chris Garbutt, Ogilvy France Frederic Levron/Thierry Chiumino, Ogilvy France Baptiste Clinet/Florian Bodet/ Nicolas Lautier/Chris Rowson, Ogilvy France Baptiste Clinet/Nicolas Lautier/ Florian Bodet, Ogilvy France Laure Bayle, Ogilvy France Hugo Diaz/Diane De Bretteville/ Cyril Duval/Sandra Petrus, Ogilvy France Constance Capy Baudeau/ Stanislas Vert, Ogilvy France Laurent King Olivier Domerc Benjamin Przespolewski Sami Meziani Caroline Petruccelli Arnaud Roth Franck Marchal/Alexandre Poirier, Le Comptoir du Son Muriel Koch/Fabienne Bravard/ Armelle Roulland, Nestle Waters OGILVY FRANCE Paris NORWAY GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo/STINKDIGITAL London Eirik Stensrud, SMFB Thomas Askim, SMFB Kristian Kristiansen, SMFB Jannicke Platou, SMFB Christoffer Lorang Dahl, SMFB Arnar Haldorsson, SMFB Stina Nordegren, SMFB Magnus Snickars, SMFB Andy Kinsella, Stinkdigital Cameron Temple, Stinkdigital Rohan Mangat Blair, Stink TV James Waters, Stink TV Benjamin Thomas, Stink TV Michael Fakesch Richard Holley, Geox Georgio Lorenzo, Geox Luigi Garbuio, Geox SMFB Oslo SWITZERLAND WEB HIKING RHAETISCHE BAHN RHAETISCHE BAHN JUNG von MATT/LIMMAT Zürich Alexander Jaggy, Jung von Matt/Limmat Fernando Perez, Jung von Matt/Limmat Livio Dainese, Jung von Matt/Limmat Bruno Manser, Jung von Matt/Limmat Samuel Christ, Jung von Matt/Limmat Alain Eicher, Jung von Matt/Limmat Nicolas Schoberth, Jung von Matt/Limmat Florence Studer, Jung von Matt/Limmat Notarmon Buchli, Jung von Matt/Limmat Boris Lisdat, Jung von Matt/Next Robert Andersen, Jung von Matt/Next Georg Hemprich, Jung von Matt/Next Christian Roeingh, Jung von Matt/Next Frederik Mellert, Jung von Matt/Next Julian Schau, Jung von Matt/Next Markus Fuchtmann, Jung von Matt/Next Henning Krause, Jung Von Matt/Next Jyri Pasanen, Hintenlinks Henry Maurer Jyri Pasanen/Patrick Julier, Hintenlinks JUNG von MATT/LIMMAT Zürich

THURSDAY, JUNE 20, 2013

D05/022 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Chief Creative Officer Creative Directors Art Directors Copywriters Head Of Production Films/Digital Producers Account Management Film Director Story Development Digital Director Technical Director Production Manager Production Designer Sound Advertiser’s Supervisors Entered By D05/060 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Chief Creative Officer Head Of Integrated Production/ Producer Brand Content And Partnership Director Creative Lead/Art Director Creative Director Associate Creative Director/ Copywriter Lincoln Marketing Communications/Digital Director Executive Producer Interactive Producer Executive Producer Sound Supervisor Entered By

FRANCE SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris Chris Garbutt, Ogilvy France Frederic Levron/ Thierry Chiumino, Ogilvy France Baptiste Clinet/Florian Bodet/ Nicolas Lautier/Chris Rowson, Ogilvy France Baptiste Clinet/Nicolas Lautier/ Florian Bodet, Ogilvy France Laure Bayle, Ogilvy France Hugo Diaz/Diane De Bretteville/ Cyril Duval/Sandra Petrus, Ogilvy France Constance Capy Baudeau/Stanislas Vert, Ogilvy France Laurent King Olivier Domerc Benjamin Przespolewski Sami Meziani Caroline Petruccelli Arnaud Roth Franck Marchal/Alexandre Poirier, Le Comptoir du Son Muriel Koch/Fabienne Bravard/ Armelle Roulland, Nestle Waters OGILVY FRANCE Paris USA HELLO AGAIN LINCOLN MOTOR COMPANY LINCOLN MKZ HUDSON ROUGE New York Jon Pearce, Hudson Rouge Sherri Levy, Hudson Rouge Monique Frumberg, Hudson Rouge Jill Lin, Hudson Rouge Jason Koxvold, Hudson Rouge Jose Funegra, Hudson Rouge Jim Peters, Lincoln Chris Milk, @radical.media Frank Scherma, @radical.media Justin Wilkes, @radical.media Sasha Koehn, @radical.media Jesper Palsson, Stopp La Johan Belin, Dinahmoe HUDSON ROUGE New York

D05/074 USA USER EXPERIENCE Title FLAVORPRINT Client MCCORMICK Product/Service MCCORMICK FLAVORPRINT Advertising Agency, City R/GA New York Senior Producer Alexandra Leite, R/GA Group Account Director/ Client Services Andrea Lennon, R/GA Creative Director/Visual Andrew Eaton, R/GA Group Director/Production Carol Park, R/GA Associate Creative Director/Copy Colleen Harlan, R/GA Group Executive Creative Director Erin Lynch, R/GA Junior Copywriter/Copy Jena Santana, R/GA Visual Designer Jihee Yoon, R/GA Experience Design Director Karen Rainert, R/GA Technology And Design Director Katrina Bekessy, R/GA Senior Information Designer/ Visual Luca Masud, R/GA Associate Creative Director/Visual Mary Church, R/GA Group Technical Director Micah Topping, R/GA Associate Creative Director/ Data Visualization Michael Lewis, R/GA Senior Experience Designer Pon Katera, R/GA Associate Creative Director/ Visual Shu Zheng Li, R/GA Entered By R/GA New York

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CYBER WINNERS D05/145 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Executive Creative Director Writer Art Director

TV Producer Director Producer DOP Editor Post Production Sound Design DG Music Digital Designer Frontend Developer Digital Producer Account Director Account Manager Marketing Officer Marketing Manager Entered By D05/165 USER EXPERIENCE Title Client Product/Service Advertising Agency, City Planning Director Sound Design Editor Post Production Company Production Company Director Executive Creative Director Account Director Partner Creative Director Executive Creative Director Executive Producer Account Director Planning Director/ Interactive Strategist Creative Interactive Creative Lead Creative Director Executive Creative Director Entered By

AUSTRALIA ANYTIME. ANYWHERE DEFENCE FORCE RECRUITING AUSTRALIAN AIR FORCE GEORGE PATTERSON Y&R Melbourne Ben Coulson, GPY&R Evan Roberts, GPY&R Chris Northam, GPY&R Nicholas Sellars, GPY&R Paul Meates, GPY&R Luisa Peters, GPY&R Dael Oates, Prodigy Serena Paull, Prodigy Peter Eastgate, Prodigy Adam Wills, Prodigy Fin Design Paul Baxter, Risk Sound Dmitri Golovko, Music Kota Matsuda, GPY&R John Wilosith, GPY&R Jessica Krt, GPY&R Alice Mason, GPY&R Sally Borda, GPY&R Tim Bowden, DFR Kate Mathews, DFR GEORGE PATTERSON Y&R Melbourne

D06/064 THE NETHERLANDS ILLUSTRATION AND GRAPHIC DESIGN Title KLM SPACE Client KLM ROYAL DUTCH AIRLINES Product/Service KLM ROYAL DUTCH AIRLINES Advertising Agency, City DDB & TRIBAL AMSTERDAM/RAPP Amstelveen Media Agencies Havas Media International/7th Chambers Space Company On Location (Nevada Desert) JP Aerospace Sound Design Marco Baaij/ Ruben De Winther, Kaiser Sound Studios Music Company Erik Jan Grob/Cris Kos, Massive Music Account Manager Daan Hissink Muller, Mediamonks Senior Digital Producer Arjen Warendorff, Mediamonks Director (Production Company) Tom Rijpert, Mediamonks Technical Lead Jan-Willem Penterman, DDB/Tribal Amsterdam Rtv Producer Linda Cuvelier, DDB/Tribal Amsterdam Project Manager Jesse Mons, DDB/Tribal Amsterdam Client Services Director Esther Te Pas, DDB/Tribal Amsterdam Account Manager Matty Bakker, Rapp Netherlands Strategy Director Rogier Van Der Werf, Rapp Netherlands Managing Director Jos Vis, Rapp Netherlands User Experience Designer Joeri Kiekebosch, DDB/Tribal Amsterdam Designer Anthony Goodwin, DDB/Tribal Amsterdam Designer/Art Director Keith Kornson, DDB/Tribal Amsterdam Art Director Joost Van Middelaar, Rapp Netherlands Copywriter Sander Van De Vlasakker, Rapp Netherlands Creative Director/Copywriter Bram Holzapfel, Rapp Netherlands Entered By DDB & TRIBAL AMSTERDAM

UNITED KINGDOM MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY London Dan Hill, AKQA Factory Paul Hardcastle/Gus Herdman, Trim The Mill Stink/Stink Digital Adam Berg Gabriel Gaultier, LEG Ivor Van Maaren And Clare Simms, Mindshare Oliver Joyce, Mindshare Phil Harworth, AKQA Duan Evans, AKQA James Guy, Wieden+Kennedy Ryan Fisher, Wieden+Kennedy Graeme Douglas, Wieden+Kennedy Al Merry, Wieden+Kennedy Ben Everitt, Wieden+Kennedy Scott Dungate, Wieden+Kennedy Stuart Harkness, Wieden+Kennedy Kim Papworth, Wieden+Kennedy Tony Davidson, Wieden+Kennedy WIEDEN+KENNEDY London

D06/006 GERMANY ILLUSTRATION AND GRAPHIC DESIGN Title TROY DAVIS - I AM ALIVE Client ALIVE - COALITION TO ABOLISH THE DEATH PENALTY Product/Service ALIVE - COALITION TO ABOLISH THE DEATH PENALTY Advertising Agency, City SERVICEPLAN Munich/ PLAN.NET MEDIA Munich Chief Creative Officer Alexander Schill, Serviceplan Executive Creative Director Henning Patzner/Cosimo Moeller, Serviceplan Markus Maczey, Plan.net Creative Director Bernd Nagenrauft, Plan.net Copywriter Petra Nachtigall/Simon Raab, Serviceplan Art Director Tim Kremer/Jerome Pflueger, Serviceplan Kathrin Wetzel, Plan.net Account Supervisor Christoph Kunzendorf/ Tamara Jonescheit, Serviceplan Marina Gnann, Plan.net Graphic Design Dominik Skrabal, Serviceplan Illustration Simon Prades Screendesign Kathrin Wetzel, Plan.net Programmer Daniel Ernle, Dec3 Simon Bail Agency Producer Florian Panier, Serviceplan Sound Design Ninja Tune, The Cinematic Orchestra Entered By SERVICEPLAN Munich

D08/031 BEST VIDEO Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter Producer Interactive Producer Assistant Producer Senior Director Director Account Supervisor Account Executive Director/Digital Strategy Chief Marketing Officer Vice President/Advertising Vice President/Employee And Corporate Communications Director Of Social Media And Emerging Platforms Director of Integrated Productions Entered By

USA

D08/037 BEST VIDEO Title Client Product/Service Advertising Agency, City Vice President Creative Director Executive Creative Director Copywriter Art Director Illustrator Producer Account Director Head Of Client Director Account Supervisor Planner Head Of Digital Project Manager Udx Director Advertiser’s Supervisor

BRAZIL

Producer Sound Mix Color Grading Editorial Grading Online Entered By

STRIPPED SCREW LOWE’S LOWE’S BBDO NEW YORK David Lubars, BBDO New York Wil Boudreau, BBDO New York Dominick Baccollo, BBDO New York Danny Adrain, BBDO New York Roberto Danino, BBDO New York Theresa Reyes, BBDO New York Daniel Murphy, BBDO New York Michael Gentile, BBDO New York Francine Li, BBDO New York Bob Estrada, BBDO New York Marisa Graven, BBDO New York Nicole Landesman, BBDO New York Zach Pentel, BBDO New York Tom Lamb, Lowe’s Home Improvement Ricki Barger, Lowe’s Home Improvement Chris Ahern, Lowe’s Home Improvement Brad Walters, Lowe’s Home Improvement David Rolfe, BBDO New York BBDO NEW YORK

REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid US Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

THURSDAY, JUNE 20, 2013

53 D08/038 BEST VIDEO Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By D09/041 BEST USE OF TECHNOLOGY Title Client Product/Service Advertising Agency, City Strategic Planner Editor Sound Engineer Account Manager Senior Account Director Group Account Director Robotics Engineer Web Development Programmer Associate Producer Producer Designer Copywriter Art Director Digital Creative Director Executive Creative Director Entered By

USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond/ TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool Erich Joiner, Tool Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond AUSTRALIA TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY David Halter, Clemenger BBDO Sydney Ryan O’connell, Clemenger BBDO Sydney Toby Royce, Clemenger BBDO Sydney Anthony Tiernan, Clemenger BBDO Sydney Jacqueline Nunns, Clemenger BBDO Sydney Anna Walters, Clemenger BBDO Sydney Emily Perrett, Clemenger BBDO Sydney Ben Cai Joshua Brown, Clemenger BBDO Sydney John Knutsson, Clemenger BBDO Sydney Crystal Rata, Clemenger BBDO Sydney Dave Flanagan, Clemenger BBDO Sydney Airi Nakayama, Clemenger BBDO Sydney Ben Clare, Clemenger BBDO Sydney Luke Hawkins, Clemenger BBDO Sydney James Theophane, Clemenger BBDO Sydney Paul Nagy, Clemenger BBDO Sydney CLEMENGER BBDO SYDNEY

D09/061 BEST USE OF TECHNOLOGY Title Client Product/Service Advertising Agency, City Creative Director Art Director Senior Projekt Manager Senior Developer Front End Developer Search Account Director Chief Search Engineer Joint Managing Director Director Of Applied Technology And Innovation Producer Executive Producer Director Executive Creative Director Art Director Copywriter Account Director Associate Director Account Manager Entered By

AUSTRALIA

D09/072 BEST USE OF TECHNOLOGY Title Client Product/Service Advertising Agency, City Global Chief Creative Officer Chief Creative Officer

AUSTRALIA

THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS AWARENESS AND DONATION DRIVE REACTIVE Melbourne Tim Buesing, Reactive Gabriel Tamborini, Reactive Hiedi Clague, Reactive Sudeep Shakya, Reactive Luke Andersen, Reactive Ophenia Liang, Reseo Chris Thomas, Reseo Tim O’neill, Reactive Emad Tahtouh, Finch Sophie Thiellon, Finch Rob Galluzzo, Finch Alyssa Mcclelland, Finch Steve Coll, Havas Worldwide Nicole Hetherington, Havas Worldwide Simon Fowler, Havas Worldwide Marissa Davies, Havas Worldwide Rachel White, Red Agency Jennifer Mcdermott, Red Agency REACTIVE Melbourne

SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY Mark Tutssel, Leo Burnett Chicago Andy Dilallo, Leo Burnett Sydney

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CYBER WINNERS

54 Creative Directors

Art Directors Copywriters Copywriter Designers Director - Creative Technology Creative Technologists Executive Producer Producer Executive Account Director Account Supervisor Director Editor 2nd Unit Director Production Company Music Company Entered By

Grant Mcaloon/ Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Justin Carew/ Iggy Rodriguez, Leo Burnett Sydney Iggy Rodriguez/ Justin Carew, Leo Burnett Sydney Andy Dilallo, Leo Burnett Sydney Omari Millers/John-Henry Pajak/ Dave Mugford, Leo Burnett Sydney/Chicago Chad Mirshak, Leo Burnett Chicago Brendan Crich/Scott North/ Keong Seet, Leo Burnett Sydney Adrian Gunadi, Leo Burnett Sydney Stephen Clark, Leo Burnett Chicago Bob Raidt, Leo Burnett Chicago Katie Nikolaus, Leo Burnett Chicago Patrick Fileti, Leo Burnett Sydney Patrick Fileti, Leo Burnett Sydney Angus Forbes, Leo Burnett Sydney The Super Group, The Super Group Highlight Films, Highlight Films Song Zu, Song Zu LEO BURNETT SYDNEY

E01/011 SWEDEN BRANDED UTILITY/TOOL (FOR DIGITAL) Title TOOLPOOL Client MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE) Product/Service HARDWARE STORE Advertising Agency, City THE FAN CLUB Malmo Creative Director Christian Barrett, The Fan Club Account Director Klas Oskarsson, The Fan Club Creative Markus Lindsjö, The Fan Club Martin Ohlsson, The Fan Club Gustav Johansson, The Fan Club Ida Backman, The Fan Club Account Manager Peter Andersson, The Fan Club Rebecka Hjorth, The Fan Club PR Director Ola Obrant Andreasson, The Fan Club Digital Developer Ehsan Pourhadi, The Fan Club Final Art Helena Ivarsson, The Fan Club Björn Kongslöv, The Fan Club Strategist Ulla-Karin Barrett, The Fan Club Intern Fanny Freimann, The Fan Club Entered By THE FAN CLUB Malmo E01/017 COLOMBIA BRANDED UTILITY/TOOL (FOR DIGITAL)

Title Client Product/Service Advertising Agency, City Musicalization RTV Post Producer Video Producer Web Master Front I/D UX PM Digital/QA

AS Account Supervisor Account Manager Copywriter Art Director Creative Director/Copywriter Creative Director Chief Creative Officer Entered By

VOICE BANK EL TIEMPO NEWSPAPER EL TIEMPO WEB SANCHO BBDO Bogotá Camilo Lucena, Machina Studio Ana Maria Arango, Sancho BBDO Marcela Zabaleta/Santiago Tobón/ Camilo Rosas, El Cisne Felipe Rueda/Carlos Vergara/ Royer Rodriguez, Loto Films Leonardo Gonzalez Parra, Sancho BBDO Drian Camilo Quevedo/ Liliana Fabiola Melendez, Sancho BBDO Victor Hernandez/ Camilo Jose Suarez, Sancho BBDO Paula Irene Tejada/ Sergio Juanias, Sancho BBDO Denise Villamil Ariza/Miguel Angel Galvis/ Alexandra Giraldo Ramirez/ Alex Hernand, Sancho BBDO Francisco Andrés Delgado, Sancho BBDO Monica Nieto, Sancho BBDO Alejandra Hernandez, Sancho BBDO Diego Ortiz Gallego, Sancho BBDO Paloma Lario, Sancho BBDO Alejandro Bermudez, Sancho BBDO Diego Ortiz Gallego, Sancho BBDO Gustavo Zapata, Sancho BBDO Hugo Corredor, Sancho BBDO Giovanni Martínez, Sancho BBDO SANCHO BBDO Bogotá

E01/027 SWEDEN BRANDED UTILITY/TOOL (FOR DIGITAL) Title THE TRAIN SWITCH Client SWEBUS Product/Service LONG DISTANCE BUS COMPANY Advertising Agency, City ÅKESTAM HOLST Stockholm Production Company State Interactive Graphic Designer Jens Broman, Åkestam Holst Olov Öqvist, Åkestam Holst Planner Patrik Karlsson, Åkestam Holst Digital Producer Johan Eklund, Åkestam Holst Account Manager Bella Lagerquist, Åkestam Holst Account Director Magnus Hamberg, Åkestam Holst Copywriter Adam Reuterskiöld, Åkestam Holst Art Director Fredrik Josefsson, Åkestam Holst Creative Director Andreas Ullenius, Åkestam Holst Entered By ÅKESTAM HOLST Stockholm

E02/063 COMMUNITY APPLICATIONS Title Client Product/Service Advertising Agency, City Creative Chairman Executive Creative Director

USA

UNICEF TAP PROJECT 2013 U.S. FUND FOR UNICEF TAP PROJECT DROGA5 New York David Droga, Droga5 Nik Studzinski, Droga5 Ted Royer, Droga5 Head Of Integrated Production Sally-Ann Dale, Droga5 Executive Interactive Producer Lindsey Slaby, Droga5 Senior Interactive Producer Katie Miller, Droga5 Art Director Jonas Ahlen, Droga5 Copywriter Johan Gerdin, Droga5 Interactive Designer Kathrin Laser, Droga5 Ux Director Kathrin Hoffman, Droga5 Ux Designer Lily Cho, Droga5 Technical Director David Justus, Droga5 Creative Technical Lead Fran Devinney, Droga5 Strategist Will Davie, Droga5 Group Account Director Olivia Legere, Droga5 Account Manager Brett Niebling, Droga5 Creative Director Jimmy Walker, Bad Assembly Creative/Technology Scott Baggett, Bad Assembly Director Of Technology Nathan Holloway, Bad Assembly Executive Producer Lisa Connelly, Bad Assembly Entered By DROGA5 New York

E02/089 COMMUNITY APPLICATIONS Title Client Product/Service Advertising Agency, City Account Manager Art Director Copywriter Creative Director Entered By E03/009 GAMES Title Client Product/Service Advertising Agency, City Strategic Planner Editor Sound Engineer Account Manager Senior Account Director Group Account Director Robotics Engineer Web Development Programmer Associate Producer Producer Designer Copywriter Art Director Digital Creative Director Executive Creative Director Entered By

MEXICO #DRAWATWEET TURNER BOOMERANG CIRCUS DF Mexico City Anzu Muraca, Circus Sebastian Narbona, Circus Nicolás Diodovich, Circus Alejandro Stea, Circus Javier De La Fuente, Circus CIRCUS DF Mexico City AUSTRALIA TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY David Halter, Clemenger BBDO Sydney Ryan O’connell, Clemenger BBDO Sydney Toby Royce, Clemenger BBDO Sydney Anthony Tiernan, Clemenger BBDO Sydney Jacqueline Nunns, Clemenger BBDO Sydney Anna Walters, Clemenger BBDO Sydney Emily Perrett, Clemenger BBDO Sydney Ben Cai Joshua Brown, Clemenger BBDO Sydney John Knutsson, Clemenger BBDO Sydney Crystal Rata, Clemenger BBDO Sydney Dave Flanagan, Clemenger BBDO Sydney Airi Nakayama, Clemenger BBDO Sydney Ben Clare, Clemenger BBDO Sydney Luke Hawkins, Clemenger BBDO Sydney James Theophane, Clemenger BBDO Sydney Paul Nagy, Clemenger BBDO Sydney CLEMENGER BBDO SYDNEY

THURSDAY, JUNE 20, 2013

E04/001 OTHER DIGITAL CHANNELS Title Client Product/Service Advertising Agency, City Creative Chairman Creative Director/ Digital Creative Director Art Director Art Director/Digital Art Director Copywriter Agency Executive Producer Agency Producer Group Account Director Account Director Head Of Planning Media Strategy Marketing Manager Creative Technologist Director Lead Developer Sound Design Agency Editor Music Producer Entered By E04/007 OTHER DIGITAL CHANNELS Title Client Product/Service Advertising Agency, City Chief Creative Officer Creative Managing Directors Creative Director Art Director Copywriter Online Conception Illustrator Managing Director Client Service Director Account Manager Head of Campaigning Account Executives PR Managing Director Event Account Manager Event TV Producer Head of TV Production Company Artists Post-Production Company Producer Entered By E04/023 OTHER DIGITAL CHANNELS Title Client Product/Service Advertising Agency, City Global Chief Creative Officer Chief Creative Officer Creative Directors

Art Directors Copywriters Copywriter Designers Director - Creative Technology Creative Technologists Executive Producer Producer Executive Account Director

NEW ZEALAND THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland Nick Worthington, Colenso BBDO Aaron Turk, Colenso BBDO Jae Morrison, Colenso BBDO Lachlan Palmer-Hubbard, Colenso BBDO Graeme Clarke, Colenso BBDO Paul Courtney, Colenso BBDO Rob Linkhorn, Colenso BBDO Tim Ellis, Colenso BBDO Samantha Parsons, Colenso BBDO Andy Mcleish, Colenso BBDO Zac Stephenson/Jonathan Ray, OMD Luke Rive, Frucor Beverages Ltd Mat Tizard, Colenso BBDO Matt Von Trott And Jonny Kofoed, Assembly Zoe Mcintosh, Thick As Thieves Paul Sanderson, Fugitive Ltd Jeff Nusz, Assembly James Hayday, Images And Sound Mike Hammond, Colenso BBDO Joel Little And Ashley Page, Golden Age Studio/Level Two Music Ltd COLENSO BBDO Auckland GERMANY TREE CONCERT BUND/FRIENDS OF EARTH GERMANY NATURE PROTECTION BBDO GERMANY Berlin Wolfgang Schneider, BBDO Germany Jan Harbeck/David Mously, BBDO Proximity Berlin Jan Harbeck, BBDO Proximity Berlin Daniel Schweinzer, BBDO Proximity Berlin Lukas Liske, BBDO Proximity Berlin René Bieder/Yassin Taibi, BBDO Proximity Berlin Robert Bilz Dirk Spakowski, BBDO Proximity Berlin Sebastian Schlosser, BBDO Proximity Berlin Joris Jonker/Mia Lücker, BBDO Proximity Berlin Christof Biggeleben, Ketchum Pleon Monika Groewe/Alexandra Willke/ Celina Penschke, Ketchum Pleon Frank Hägele, BBDO Live Emily Dietzsch, BBDO Live Silke Rochow/Julia Diehl, BBDO Proximity Steffen Gentis, BBDO Proximity Mat Neidhardt/ Friederike Seifert, Gang of Berlin Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Tögel Andrea Kürschner, ARRI Mitte Michael Pflanz/ Markus Kuhn, Pflanz Produktionsservice BBDO GERMANY Berlin AUSTRALIA SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY Mark Tutssel, Leo Burnett Chicago Andy Dilallo, Leo Burnett Sydney Grant Mcaloon/ Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Justin Carew/ Iggy Rodriguez, Leo Burnett Sydney Iggy Rodriguez/ Justin Carew, Leo Burnett Sydney Andy Dilallo, Leo Burnett Sydney Omari Millers/John-Henry Pajak/ Dave Mugford, Leo Burnett Sydney/Chicago Chad Mirshak, Leo Burnett Chicago Brendan Crich/Scott North/ Keong Seet, Leo Burnett Sydney Adrian Gunadi, Leo Burnett Sydney Stephen Clark, Leo Burnett Chicago Bob Raidt, Leo Burnett Chicago

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CYBER WINNERS Account Supervisor Director Editor 2nd Unit Director Production Company Music Company Entered By F02/064 VIRAL MARKETING Title Client Product/Service Advertising Agency, City Asia Pacific Executive Creative Director Executive Creative Director

Katie Nikolaus, Leo Burnett Chicago Patrick Fileti, Leo Burnett Sydney Patrick Fileti, Leo Burnett Sydney Angus Forbes, Leo Burnett Sydney The Super Group, The Super Group Highlight Films, Highlight Films Song Zu, Song Zu LEO BURNETT SYDNEY NEW ZEALAND DRIVING DOGS SPCA/MINI NEW ZEALAND PUBLIC AWARENESS/PET ADOPTION DRAFTFCB NEW ZEALAND Auckland

James Mok, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Tony Clewett, Draftfcb New Zealand Creative Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick McFarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager - PR Angela Spain, Draftfcb New Zealand Account Manager - PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland

G01/184 VIDEO Title Client Product/Service Advertising Agency, City Chief Creative Officer/ North America Executive Creative Director Group Creative Directors Associate Creative Directors Copywriter Art Director Agency Producers Group Planning Director Digital Strategey Social Media Video Strategy Account Production Editing Executive Music Producer Audio Post Production

Animation Scientist/Animator

Entered By F02/108 VIRAL MARKETING Title Client Product/Service Advertising Agency, City

Entered By F02/133 VIRAL MARKETING Title Client Product/Service Advertising Agency, City Chief Creative Officer Group Creative Director Creative Director Senior Copywriter

USA

THE OREO BLACKOUT TWEET MONDELEZ INTERNATIONAL OREO 360i New York Adam Kerj, 360i Michael Nuzzo, 360i Adam Gloo, 360i Nick Bayne, 360i Nick Panayotopoulos, 360i Senior Art Director Roberto Salas, 360i Senior Strategist Maggie Walsh, 360i Community Supervisor Leonardo Morejon, 360i Content Manager Lexie Perez, 360i Associate Community Manager Sebastian Saldarriaga, 360i Community Management Intern Kevin Vuong, 360i Technical Director Layne Harris, 360i Group Account Director Sandra Ciconte, 360i Account Director Celeste Pulman, 360i Entered By 360i New York G01/133 VIDEO Title Client Product/Service Advertising Agency, City Executive Creative Director Strategic Business Lead Creative Agency Producer Creative Tech Agency Producer Copywriter Art Director Creative Director Entered By

USA

Designer

A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE IBM IBM RESEARCH OGILVY NEW YORK

VFX Editor Stylist Production Manager Digital Art Director Digital Designer Corder Entered By

Steve Simpson, Ogilvy/Mather Susan Westre, Ogilvy/Mather Mike Hahn/Ryan Blank, Ogilvy/Mather Niels West/Ricardo Leme Lopes, Ogilvy/Mather Lauren Costa, Ogilvy/Mather Ramona Todoca, Ogilvy/Mather Lee Weiss/Alicia Zuluaga/ Julie Teicher, Ogilvy/Mather Magnus Blair, Ogilvy/Mather Priya Varadachary/Sissi Nie, Ogilvy/Mather Geoffrey Colon/Stuart Tracte, Ogilvy/Mather Nitin Sinha/Katherine Moore, Ogilvy/Mather Rob Davis/Justine Herz/ Marcus Andrew, Ogilvy/Mather Kimberly Duffy/Nicole Vilalte/ Kaitlin Giannetti/Carin Pinto, Ogilvy/Mather Sam Penfield/Leanne Amos/ Nico Casavecchia/Eloi Moli, 1st Ave Machine Peter Mostert/Lauren Basile, Hooligan Karl Westman, Ogilvy/Mather Evan Mangiamele/Jodi Levine/ Philip Loeb, Heard City Michelle Seidenfrau/Kathy Hofman/ Beau Burrows/Andrew Garrahan/ Greg Anderson, 1st Ave Machine Punga Andreas Heinrich, IBM Christopher Lutz, IBM Ileana Rau, IBM Susanne Bowman, IBM OGILVY NEW YORK

CHINA NIKE GREATNESS NIKE NIKE WIEDEN+KENNEDY Shanghai Razorfish, Mindshare China, AKQA, Nike Wieden + Kennedy Shanghai WIEDEN+KENNEDY Shanghai

UNITED KINGDOM DON’T COVER IT UP REFUGE REFUGE BBH London Nick Gill, BBH Carly Herman, BBH Stephen Noble, BBH Bryony Dellow, BBH Richard Atkins, BBH Jeremy Gleeson, BBH Jack Smedley, BBH George Hackforth-Jones, BBH Pablo Marques, BBH BBH London

G01/387 VIDEO Title Client Product/Service Advertising Agency, City Chief Creative Officer Creative Managing Director Creative Director Copywriter Head Of TV Production Company Producer Director DOP Script Editor Make-Up Artist Styling Managing Director Account Manager Entered By G01/412 VIDEO Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Producer Director Account Supervisor Sound Supervisor Composer

GERMANY SURFER TRUE FRUITS TRUE FRUITS SMOOTHIES BBDO GERMANY Düsseldorf Wolfgang Schneider, BBDO Germany David Mously, BBDO Proximity Berlin Jan Harbeck, BBDO Proximity Berlin Max Millies, BBDO Proximity Berlin Marius Lohmann, BBDO Proximity Berlin David Missing, BBDO Proximity Berlin Steffen Gentis, BBDO Proximity Düsseldorf Bigfish Filmproduktion Dagmar Kalus, Bigfish Filmproduktion Daniel Warwick, C/O Bigfish Filmproduktion Max Millies, BBDO Proximity Berlin Björn Knechtel David Missing/ Max Millies, BBDO Proximity Berlin Kai Kniepkamp Lisa Pfau Magali Gerberon Franzis Heusel, BBDO Proximity Berlin Maike Schröder, BBDO Proximity Berlin BBDO GERMANY Düsseldorf JAPAN DIGITAL LULLABY LOTTE CO. CAFCA SIX Tokyo Kazuhiro Suda, Hakuhodo Takayuki Hino, Six/Hakuhodo Ayumi Kaige Ai Sakuragi, Hakuhodo Hiromi Yoshida, Hakuhodo Masahiro Suzuki Takehito Shiina, Nippon Movie Kouki Yamaguchi, Nippon Movie Mai Tominaga Masanobu Hino, Hakuhodo Dr. Matsumi Suzuki Yousuke Fukui

THURSDAY, JUNE 20, 2013

G01/434 VIDEO Title Client Product/Service Advertising Agency, City Talent Audio House Editor Post-Production Company Line Producer Executive Producer Director Production Company Acount Director Agency Producer Executive Producer Senior Art Director Senior Copywriter Creative Director Entered By G02/057 INTERACTIVE VIDEO Title Client Product/Service Advertising Agency, City Account Executive Account Supervisor Account Director Multimedia Produccer Programmer Produccer Produccer Director Copywriter Art Director Creative Director Executive Creative Director Entered By G02/062 INTERACTIVE VIDEO Title Client Product/Service Advertising Agency, City Sound Design Editor Post-Production Company Production Company Director Executive Creative Director Account Director Partner Planning Director Creative Director Executive Creative Director Executive Producer Account Director Planning Director/ Interactive Strategy Lead Creative Interactive Creative Lead Creative Director Executive Creative Director Entered By

Kaori Araaki, F-E Shino Atobe, F-E Tomohiro Matsumoto Masae Sakurai Yukie Uchida, Nippon Movie Tsuyoshi Yokoyama, Gravytrain Ayako Inada, Gravytrain Shinji Yamamoto, Gravytrain SIX Tokyo CANADA OUR FOOD. YOUR QUESTIONS BEHIND THE SCENES McDONALD’S CANADA McDONALD’S TRIBAL DDB TORONTO Real People (Mcdonald’s Employees/Suppliers), Various RMW Various, School Various, School Liz Dussault, Family Style Donovan Boden, Family Style Harland Weiss, Family Style Torey Kohara, Family Style John Weiman, Family Style Family Style, Family Style Miles Savage, Tribal DDB Toronto Andrew Schulze, Tribal DDB Toronto Neem Ba Ha, Tribal DDB Toronto Derek Blais, Tribal DDB Toronto Ian Mackenzie, Tribal DDB Toronto Louis-Philippe Tremblay, Tribal DDB Toronto TRIBAL DDB TORONTO SPAIN THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid Rocio Pontijas, Ogilvyone Madrid Iciar Arbesu, Ogilvyone Madrid Vanesa Porto, Ogilvyone Madrid Aaron Lago, Ogilvyone Madrid Lissette Mireles, Ogilvyone Madrid Carlos Guiard, Ogilvyone Madrid Javier Sanchez, Ogilvyone Madrid Carlos Albaladejo, Ogilvyone Madrid Sonia De Pedro, Ogilvyone Madrid Sara Moreno, Ogilvyone Madrid Diego Gonzalez, Ogilvyone Madrid Jesus Rasines, Ogilvyone Madrid OGILVYONE Madrid UNITED KINGDOM MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY London Factory Paul Hardcastle/Gus Herdman, Trim The Mill Stink/Stink Digital Adam Berg Gabriel Gaultier, LEG Ivor Van Maaren And Clare Sims, Mindshare Oliver Joyce, Mindshare Dan Hill, AKQA Phil Harworth, AKQA Duan Evans, AKQA James Guy, Wieden/Kennedy Ryan Fisher, Wieden/Kennedy Graeme Douglas, Wieden/Kennedy Al Merry, Wieden/Kennedy Ben Everitt, Wieden/Kennedy Scott Dungate, Wieden/Kennedy Stuart Harkness, Wieden/Kennedy Kim Papworth, Wieden/Kennedy Tony Davidson, Wieden/Kennedy WIEDEN+KENNEDY London

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DESIGN

GRAND PRIX

GRAND PRIX WINNER THE SELFSCAN REPORT AUCHAN SERVICEPLAN MUNICH GERMANY

THURSDAY, JUNE 20, 2013

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Photo by Platon

Contrarian, provocateur, troublemaker, Rem Koolhaas will shake the foundation of your ideas.

Grand Audi Theatre Thursday 20th June 2013 14:00 â&#x20AC;&#x201C; 14:45 pm #OgilvyCannes

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DESIGN WINNERS GRAND PRIX A10III/004 GERMANY LARGE BUSINESS - INTERNATIONAL OR GLOBAL SCALE Title THE SELFSCAN REPORT Client AUCHAN Product/Service AUCHAN Design/Advertising Agency, City SERVICEPLAN Munich Creative Producer Katy Pergelt, Serviceplan Production Company Stefanie Krebs/ Rafael Wawersig, Plan.net Solutions Graphic Design Dimitrios Arampatzioglou/ Sebastian Sonnewend, Serviceplan Account Supervisor Alessandro Langiu/Yvonne Hopf, Serviceplan Art Director Friedrich Von Zitzewitz/Till Diestel, Serviceplan Creative Director Giuliana Guizzi/Salvatore Giuliana, Serviceplan Matthaeus Frost/Katharina Keith, Serviceplan Executive Creative Director Christoph Everke/Alexander Nagel, Serviceplan Chief Creative Officer Alexander Schill, Serviceplan Entered By SERVICEPLAN Munich

GOLD AWARDS A01/005 JAPAN POSTERS Title THE ULTIMATE PENCIL Client STAEDTLER NIPPON Product/Service MARS LUMOGRAPH Design/Advertising Agency, City DENTSU Tokyo Art Director/Illustlater/Designer Hideto Yagi, Dentsu Art Director/Designer Kozue Kojima, Dentsu Film Director Shinya Nakajima, Tohokushinsha Film Corporation Copy Writer Dai Hirose, Dentsu Producer Koumei Baba, Tohokushinsha Film Corporation Photographer Takaya Sakano Retoucher Yosuke Mochizuki, Tecono Cinematographer Rui Okada Gaffer Takenori Higashimoto Sound Designer Tatsuya Yamada Entered By DENTSU Tokyo A01/049 POSTERS Title Client Product/Service Design/Advertising Agency, City Art Director Entered By

JAPAN

A03/027 CALENDARS Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director

GERMANY

Art Director Copywriter Production Account Management Producer Art Buying Final Artwork Production Producer Casefilm Director Casefilm Sound Editor Casefilm Speaker Casefilm Music Casefilm Photographer Entered By

KIKUCHI NARUYOSHI : JAZZ BUREAU KIKUCHI KIKUCHI NARUYOSHI HAKUHODO Tokyo Yusuke Ono, Hakuhodo HAKUHODO Tokyo

THE TEA CALENDAR HAELSSEN & LYON TEA KOLLE REBBE Hamburg Sascha Hanke, Kolle Rebbe Gmbh Heiko Schmidt, Kolle Rebbe Gmbh Kay Eichner, Kolle Rebbe Gmbh Patrick Schröder, Kolle Rebbe Gmbh Julia Meissner, Kolle Rebbe Gmbh Martin Lühe, Kolle Rebbe Gmbh Kira Middendorf, Kolle Rebbe Gmbh Julia Rudloff, Kolle Rebbe Gmbh Karen Blome, Kolle Rebbe Gmbh Wibke Damm, Kolle Rebbe Gmbh Sebastian Arends, Kolle Rebbe Gmbh Reinhold Kathöfer, Inch Design Service Alexander Steinhoff, Virus Alexander De Lukowicz, Virus The Shack Alan Orpin Ralf Goldkind, No Limits One/Big Music Marie Therese Cramer KOLLE REBBE Hamburg

A06/004 BOOKS Title Client Product/Service Design/Advertising Agency, City Translator Copy Editor Sticky Notes Producer Retoucher Printing Director Photographer Designer

Copywriter Art Director Creative Director Entered By A08/015 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Creative Director Art Director/Designer Producer Producer/Copy Writer Producer Planner

Account Manager Executive Creative Director Entered By A08/094 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director/ Copywriter Art Director Executive Creative Director Art Director Technical Director Creative Assistant Account Manager Head Of Project Management Awards Coordinator Audio Video Support Copywriter Entered By A08/154 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officers Creative Directors Copywriters

JAPAN STICKY NOTES ANNUAL COPYWRITERS CLUB NAGOYA ANNUAL DENTSU CHUBU Nagoya/OPENENDS Nagoya Yunosuke Kunimoto, Dentsu Yoshiki Toya, Daiko Advertising Yosei Urushibata, Clint Toshiya Yamada, Tokyo-Shiki Makoto Tobita, Itoubigeisha Seihanjo Osamu Sato, Itoubigeisha Seihanjo Satoru Ozawa, Itoubigeisha Seihanjo Norio Kito, Kito Printing Yoshihiro Ozaki, Studiowork Koji Tanaka, Openends Masao Shirasawa, Openends Masatsugu Yano, Openends Kotoha Tanaka, Dentsu Michihito Dobashi, Dentsu Yoshihisa Ozaki, Dentsu DENTSU CHUBU Nagoya JAPAN THE JAPAN PILL-HARMONIC JAPAN PHILHARMONIC ORCHESTRA THE JAPAN PILL-HARMONIC I&S BBDO Tokyo Shinichi Ikeda, I/S BBDO Kenichiro Shigetomi, I/S BBDO Rika Yamada, I/S BBDO Tatsuya Shimazaki, I/S BBDO Hirohide Sudo, I/S BBDO Tatsuro Kumaki, I/S BBDO Yukina Oshibe, I/S BBDO Toshiharu Takahashi, I/S BBDO Rina Tanaka, I/S BBDO Kenta Takagi, I/S BBDO Mio Imai, BBDO J West Haruhiko Ito, I/S BBDO Yoshihisa Ogata, I/S BBDO I&S BBDO Tokyo GERMANY BACK TO VINYL - THE OFFICE TURNTABLE KONTOR RECORDS KONTOR RECORDS OGILVYACTION Düsseldorf/ OGILVYONE Düsseldorf Stephan Vogel, Ogilvyone Gmbh Martin Seele, Ogilvyaction Gmbh Tobias Von Aesch, Ogilvyaction Gmbh Uwe Jakob, Ogilvyone Gmbh Klaus-Martin Michaelis, Ogilvyone Gmbh Jens Steffen, Ogilvyone Gmbh Daniel Siegel, Ogilvyone Gmbh Esra Bueyuekdoganay, Ogilvyone Gmbh Annika Hake, Ogilvyaction Gmbh Hanna Von Schultz, Ogilvyaction Gmbh Toma Soare, Ogilvyaction Gmbh Matthias Rewig, Nhb Mike Bayfield, Ogilvyaction Gmbh OGILVYACTION Düsseldorf FRANCE THE SHARING CAN THE COCA-COLA COMPANY COCA-COLA OGILVY & MATHER SINGAPORE/ OGILVY FRANCE Paris Chris Garbutt/Eugene Cheong, Ogilvy France/ Ogilvy Singapore Frederic Levron/Yvan Hiot/ David Raichman, Ogilvy France Baptiste Clinet/Nicolas Lautier/Florian Bodet/ Martin Olivier/Xiaoan Cheng, Ogilvy France/ Ogilvy Singapore

THURSDAY, JUNE 20, 2013

Art Directors

Illustrator Tv Producers Director Assistant Director Producer Dop Assistant Camera Account Supervisors

Advertiser’s Supervisors

Planners Designers Entered By

Baptiste Clinet/Nicolas Lautier/Florian Bodet/ Martin Olivier/Nicolas Gagner/ Erde, Ogilvy France/Ogilvy Singapore Robyn Makynson, Ogilvy France James Brook Partridge/Laure Bayle/ Aurélie Appert, Ogilvy France/Ogilvy Singapore Giovanni Fantoni Modena Sibilla Morgantini Lorenzo Hassan Claude O’steen Abhilash Chandrasekaran Philip Heimann/Louise Kuegler/Tonya Fossey/ Jiamei Tay/Anne-Sophie Carbo/ François, Ogilvy France/Ogilvy Singapore Leonardo O’grady/Anubha Sahasrabuddhe/ Andrew Jeffrey/Lindene Cleary/Benny Lee/ St, The Coca-Cola Company Hadi Zabad/Mark Sinnock, Ogilvy Paris/ Ogilvy Singapore Martin Olivier/Olivier Brechon, Ogilvy Paris OGILVY FRANCE Paris

A09/053 AUSTRALIA PUBLICATIONS & BUSINESS COMMUNICATIONS Title STORIES FOR EVERY JOURNEY Client QANTAS Product/Service BRAND Design/Advertising Agency, City DROGA5 SYDNEY Senior Print Producer Anthony Martin, Droga5 Business Manager Frankie Garlick, Droga5 Senior Business Director Liz Ainslie, Droga5 Designer Paul Belford, Paul Belford Copywriter Barnaby Packham, Droga5 Art Director Daniel Bolton, Droga5 Daryl Corps, Droga5 Creative Director/Head Of Art Daryl Corps, Droga5 Executive Creative Director Duncan Marshall, Droga5 Creative Chairman David Nobay, Droga5 Entered By DROGA5 SYDNEY A11II/002 JAPAN PRINT AND POSTER ADS Title THE ULTIMATE PENCIL Client STAEDTLER NIPPON Product/Service MARS LUMOGRAPH Design/Advertising Agency, City DENTSU Tokyo Art Director/Illustrator/Designer Hideto Yagi, Dentsu Art Director/Designer Kozue Kojima, Dentsu Film Director Shinya Nakajima, Tohokushinsha Film Corporation Copy Writer Dai Hirose, Dentsu Producer Koumei Baba, Tohokushinsha Film Corporation Photographer Takaya Sakano Retoucher Yosuke Mochizuki, Tecono Cinematographer Rui Okada Gaffer Takenori Higashimoto Sound Designer Tatsuya Yamada Entered By DENTSU Tokyo A11II/095 PRINT AND POSTER ADS Title Client Product/Service Design/Advertising Agency, City Photographer Illustrator Copy Writer Art Director Chief Creative Officer Entered By

INDIA FARMERS’ SUICIDES BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Loknath Panigrahi, Freelance Amol Jadhav, Amol Jadhav Photography Anant Nanavare, Taproot India Pallavi Chakravati, Taproot India Santosh Padhi, Taproot India Santosh Padhi, Taproot India Agnello Dias, Taproot India Santosh Padhi, Taproot India TAPROOT INDIA Mumbai

A13I/007 UNITED KINGDOM CHANNEL BRANDING OR PROGRAMME BRANDING Title CITV REBRAND Client CITV Product/Service CITV Design/Advertising Agency, City ITV CREATIVE London Executive Creative Director Phil Lind, ITV Creative Creative Director Gavin Leisfield, ITV Creative

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DESIGN WINNERS

60 Executive Producer Audience Planner Head Of Promotions CITV Head Of Graphics Senior Creative Graphic Designer Animator Continuity Producer Entered By

Jen Lane, ITV Creative Emma Caldwell, ITV Creative Dave Hickman, CITV Carl Hadley, CITV Jo Evans, CITV Waldemar Werbel, CITV Sue Frost, CITV Frank Mansfield, CITV Jardine Frost, CITV Lee Mann, CITV ITV CREATIVE London

A13I/010 UNITED KINGDOM CHANNEL BRANDING OR PROGRAMME BRANDING Title 4SEVEN Client 4SEVEN Product/Service ON AIR/TV PROMOTION Design/Advertising Agency, City 4creative London Sound Design Gavin Little, Echolab VFX Creative Director Jim Radford, Moving Picture Company VFX Supervisor Tim Civil, Moving Picture Company Chrys Aldred, Moving Picture Company VFX Producer Julie Evans, Moving Picture Company Marketing Manager James Walker, Channel 4 Head Of Marketing James Walker, Channel 4 Editor Nick Armstrong, Envy Post Production Production Designer Adam Zoltowski, Skyhook Patrick Lyndon-Stanford, Skyhook Producer Simon Holmedal, 4creative Lead Motion Design Rupert Burton, Manvsmachine Producer Louise Oliver, 4creative Film Director Tim Swift, Manvsmachine Mike Alderson, Manvsmachine Art Director Tim Swift, Manvsmachine Mike Alderson, Manvsmachine Alice Tonge, 4creative Creative Director Chris Wood, 4creative Alice Tonge, 4creative DOP/Cinematographer Olivier Cariou Bob Pendar-Hughes Entered By 4creative London A13III/002 SMALL SCALE PROJECTIONS Title Client Product/Service Design/Advertising Agency, City Sound Design/Arrangement Editor Director Producer Photographer Art Director Creative Director Entered By

JAPAN

A14/003 DESIGN PHOTOGRAPHY Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Sr. Creative Director

INDIA

Photographer Sr. Vp - Client Servicing Entered By B01/041 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Agency Entered By B02/011 OFFLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer

MAGNETIC WORLD DMG::EVENTS JAPAN CO. AD:TECH TOKYO 2012 HAKUHODO Tokyo Toru Midorikawa, Melody Punch Muga Nihei, Tohokushinsha Naomi Izumida, Tohokushinsha Takaya Ohmura, Tohokushinsha Yusuke Oka, Hakuhodo Product’s Go Hosokawa, Hakuhodo Masaru Kitakaze, Hakuhodo HAKUHODO Tokyo

DAY LIGHT PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon Ajay Gahlaut, Ogilvy India Vikash Chemjong, Ogilvy India Basab Tito Majumdar, Ogilvy India Pankaj Arora, Pankaj Arora Photography Chanadana Agarwal, Ogilvy India OGILVY & MATHER INDIA Gurgaon USA UNIQLO STORMS PINTEREST UNIQLO UNIQLO DRY MESH FIRSTBORN New York Firstborn Dentsu FIRSTBORN New York GERMANY TREE CONCERT BUND/FRIENDS OF EARTH GERMANY NATURE PROTECTION BBDO GERMANY Düsseldorf Wolfgang Schneider, BBDO Germany

Creative Managing Directors Creative Director Art Director Copywriter Online Conception Illustrator Managing Director Client Service Director Account Managers Head Of Campaigning Account Executives PR Managing Director Events Account Manager Events TV Producers Head Of TV Production Company Artists Post-Production Company Producers Entered By C02/018 TEMPORARY RETAIL Title Client Product/Service Design/Advertising Agency, City Creative Director

Copywriter

Art Director Copywriter Head Of Design Designer Executive Producer Client Services Director Account Group Director Media Director Planner Vp Planner Director Account Director Entered By C03/010 POINT OF SALE Title

Jan Harbeck/David Mously, BBDO Proximity Berlin Jan Harbeck, BBDO Proximity Berlin Daniel Schweinzer, BBDO Proximity Berlin Lukas Liske, BBDO Proximity Berlin René Bieder/ Yassin Taibi, BBDO Proximity Berlin Robert Bilz Dirk Spakowski, BBDO Proximity Berlin Sebastian Schlosser, BBDO Proximity Berlin Joris Jonker/Mia Lücker, BBDO Proximity Berlin Christof Biggeleben, Ketchum Pleon Monika Groewe/Alexandra Willke/ Celina Penschke, Ketchum Pleon Frank Hägele, BBDO Live Emily Dietzsch, BBDO Live Silke Rochow/Julia Diehl, BBDO Proximity Steffen Gentis, BBDO Proximity Mat Neidhardt/ Friederike Seifert, Gang Of Berlin Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Tögel Andrea Kürschner, ARRI Mitte Michael Pflanz/ Markus Kuhn, Pflanz Produktionsservice BBDO GERMANY Düsseldorf BRAZIL A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING VILLALOBOS LODUCCA São Paulo Guga Ketzer, Loducca Cássio Moron, Loducca Fábio Saboya, Loducca Sérgio Mugnaini, Loducca Raphael Franzini, Loducca Fábio Saboya, Loducca Marcelo Rosa, Loducca Alexandre Amaral, Loducca Weber Luiz De Andrade, Loducca Gustavo De Lacerda, Loducca Gustavo De Lacerda, Loducca Eduardo Tallia, Loducca Ana Luisa André, Loducca Sid Fernandes, Loducca Fernão Cosi, Loducca Fabiane Veiga, Loducca Rodrigo Tamer, Loducca Ken Fujioka, Loducca Daniel De Tomazo, Loducca Tatiana Moliterno, Loducca LODUCCA São Paulo THE NETHERLANDS

NIKE+ HOUSE OF INNOVATION SELFRIDGES WINDOWS Client NIKE EMEA Product/Service NIKE PRODUCT INNOVATIONS Design/Advertising Agency, City ...,STAAT CREATIVE AGENCY Amsterdam Decor/Construction The Set Company Technical Development/ Realisation Jurlights Interactive/Kinetic Development/ Realisation Random Studio Brand Design Nike Brand Design EMEA Overall Concept/ Creative Direction/Design ...,staat Entered By ...,STAAT CREATIVE AGENCY Amsterdam

C05/033 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Composer Photographer Designer

Art Director Creative Director Entered By

JAPAN MT EX SENDAI KAMOI KAKOSHI CO. MASKING TAPE IYAMADESIGN Tokyo Takashi Watanabe Kentaro Ohama Saori Shibata, Iyamadesign Takenori Sugimura, Iyamadesign Mayuko Watanabe, Iyamadesign Koji Iyama, Iyamadesign Koji Iyama, Iyamadesign IYAMADESIGN Tokyo

THURSDAY, JUNE 20, 2013

C06/063 PUBLIC SPACES Title Client Product/Service Design/Advertising Agency, City Landscape Architect Reader - In Flight Dynamics Structural Engineer Director/Structural Engineer Project Manager Managing Director Design Director Creative Director Entered By

UNITED KINGDOM

D02III/002 PREMIUM BRAND Title Client Product/Service Design/Advertising Agency, City Creative Director

SWEDEN

Account Director Art Director Copywriter Account Manager Final Art Photograhper Glass Works Entered By E01/007 CONSUMER PRODUCTS Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Senior Designer Designer Illustrator Writer Client Managing Director Entered By E02/002 CONSUMER SERVICES Title Client Product/Service Design/Advertising Agency, City Art Directore Designer Illustrator Entered By

DUNE GRASS BLACKPOOL CITY COUNCIL PUBLIC SCULPTURE FREESTATE London Scott Carroll, LDA Design Dr. Douglas Greenwell, City University London Eva Macnamara, Atelier One Aran Chadwick, Atelier One Meredith Rowe, FreeState Ben Johnson, FreeState Charlotte Boyens, FreeState Adam Scott, FreeState FREESTATE London

ABSOLUT UNIQUE THE ABSOLUT COMPANY ABSOLUT VODKA FAMILY BUSINESS Stockholm John Lagerqvist, Family Business Mårten Knutsson, Family Business Cecilia Steenberg Forsberg, N/A Fredrik Lindquist, Family Business Tove Norström, Family Business Anna Andrén, Family Business Andy Chong, N/A Anna Jarl, Family Business Jens Mortensen, Jens Mortensen Julia Schilleras, Ardagh Group Fredrik Källqvist, Ardagh Group FAMILY BUSINESS Stockholm USA NINE SUNS NINE SUNS WINERY NINE SUNS WINE LANDOR ASSOCIATES San Francisco Nicolas Aparicio, Landor Associates Anastasia Laksmi, Landor Associates Junko Maegawa, Landor Associates Oeun Kwon, Landor Associates Filip Yip Arthur Foliard, Landor Associates Ayo Seligman, Landor Associates Paisley Schade, Landor Associates J.P. Sabarots, Landor Associates LANDOR ASSOCIATES San Francisco JAPAN JA MINDS MINDS AGRICULTURAL COOPERATIVE JA MINDS 6D-K Tokyo Shogo Kishino, 6d-K Shogo Kishino, 6d-K Nozomi Tagami, 6d-K Ichio Otsuka 6D-K Tokyo

SILVER AWARDS A01/010 POSTERS Title

JAPAN

A01/026 POSTERS Title Client Product/Service Design/Advertising Agency, City Printing Director

JAPAN

PLEATS PLEASE HAPPY ANNIVERSARY POSTERS Client ISSEY MIYAKE Product/Service POSTERS Design/Advertising Agency, City TAKU SATOH DESIGN Tokyo Photographer Yasuaki Yoshinaga, Kopal Still Life Designer Shingo Noma, Taku Satoh Design Office Art Director Taku Satoh, Taku Satoh Design Office Entered By TAKU SATOH DESIGN Tokyo

LIFE IS ELECTRIC PANASONIC CORPORATION CORPORATE ADVERTISING DENTSU Tokyo Takeshi Arimoto, Style Printing

D5-DESIGNWinners+A_Mise en page 1 19/06/13 18:54 Page61

DESIGN WINNERS Coordinator Illustrator Designer

Senior Creative Director Copy Writer Agency Producer Copywriter Art Director Creative Director

Executive Creative Director

Entered By A01/174 POSTERS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Associate Executive Creative Director Head Of Copy Creative Director Associate Creative Director Professor Associate Creative Director

Senior Art Director

Art Director

Chief Digital Officer Business Director Senior Account Manager Senior Account Executive National Knowledge Manager Business Director Photographer Entered By A01/231 POSTERS Title Client Product/Service Design/Advertising Agency, City Executive Creative Director

Copywriter Art Director Designer Agency Producer Creatve Coordinator Agency Producer Director Of Photography Photographer Entered By

Natsuko Kida, Bureau Kida Philippe Weisbecker Daisuke Hatakeyama, Creative Power Unit Otsuka Minami, Creative Power Unit Taiji Kimura, Pen Yasuharu Sasaki, Dentsu Scott Lehman, Lehman Advertising Jun Katougi, Dentsu Inc. Haruko Tsutsui, Dentsu Inc. Yoshihiro Yagi, Dentsu Inc. Haruko Tsutsui, Dentsu Inc. Takanori Yasukochi, Dentsu Inc. Yoshihiro Yagi, Dentsu Inc. Ryoji Yamamoto, Dentsu Inc. Yuya Furukawa, Dentsu Inc. Hiroyuki Takasu, Panasonic Corporation DENTSU Tokyo CHINA FUR HURTS PETA ETHICAL TREATMENT OF ANIMALS OGILVY BEIJING Graham Fink, Ogilvy & Mather Advertising Beijing Juggi Ramakrishnan, Ogilvy & Mather Advertising Beijing Wilson Chow, Ogilvy & Mather Advertising Beijing Kweichee Lam, Ogilvy & Mather Advertising Beijing Xingsheng Qi, Ogilvy & Mather Advertising Beijing Paul Bo, Ogilvy & Mather Advertising Beijing Yong Xie, Shenyang University Ming Law, Ogilvy & Mather Advertising Beijing Awing Chen, Ogilvy & Mather Advertising Beijing Morris Ku, Ogilvy & Mather Advertising Beijing Peggy Wang, Ogilvy & Mather Advertising Beijing Ashley Chen, Ogilvy & Mather Advertising Beijing Hang Qi, Ogilvy & Mather Advertising Beijing Peony Wu, Ogilvy & Mather Advertising Beijing Uma Wang, Ogilvy & Mather Advertising Beijing Iris Huang, Ogilvy & Mather Advertising Beijing Freya Yan, Ogilvy & Mather Advertising Beijing Olivia Fang, Ogilvy Public Relations/Beijing Canna Jiao, Neo@ogilvy Beijing Zhong Shi, Beijing Time Machine Advertising Co./Ltd OGILVY BEIJING SOUTH AFRICA THE RHINO STAMP PROJECT STOPRHINOPOACHING.COM STOP RHINO POACHING TBWA\HUNT\LASCARIS JOHANNESBURG Adam Livesey, TBWA Hunt Lascaris Johannesburg Matthew Brink, TBWA Hunt Lascaris Johannesburg Charles Pantland, TBWA Hunt Lascaris Johannesburg Shane Forbes, TBWA Hunt Lascaris Johannesburg Kerry Moralee, TBWA Hunt Lascaris Johannesburg Carol Soames, TBWA Hunt Lascaris Johannesburg Muriel Brink, TBWA Hunt Lascaris Johannesburg Craig Walker, E Graphics Brett De Vos Des Ellis, Des Ellis Photography TBWA\HUNT\LASCARIS JOHANNESBURG

A01/233 POSTERSCAMPAIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Sr. Creative Director Photographer Sr. Vp - Client Servicing Entered By A01/234 POSTERSCAMPAIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Sr. Creative Director Photographer Sr. Vp - Client Servicing Entered By A01/254 POSTERS Title Client

INDIA ALLEY PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon Ajay Gahlaut, Ogilvy India Vikash Chemjong, Ogilvy India Basab Tito Majumdar, Ogilvy India Pankaj Arora, Pankaj Arora Photography Chanadana Agarwal, Ogilvy India OGILVY & MATHER INDIA Gurgaon INDIA GORGE PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon Ajay Gahlaut, Ogilvy India Vikash Chemjong, Ogilvy India Basab Tito Majumdar, Ogilvy India Pankaj Arora, Pankaj Arora Photography Chanadana Agarwal, Ogilvy India OGILVY & MATHER INDIA Gurgaon

Chief Creative Officer/ Creative Director Creative Director Group Creative Director Copywriter Art Director/Designer Illustrator Photographer Producer Group Account Director Account Executive Printing Entered By A03/020 CALENDARS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Creative Director

THAILAND

CHILD ABUSE THE CENTER FOR THE PROTECTION OF CHILDREN’S RIGHTS FOUNDATION (CPCR) Product/Service CPCR BRAND CORPORATE Design/Advertising Agency, City THE LEO BURNETT GROUP THAILAND Bangkok Photographer Chub Nokkaew, Chubcheevit Studio Client Service Nattanan Arriyavat, The Leo Burnett Group Thailand Purita Usnabhiraks, The Leo Burnett Group Thailand Agency Producer Sarawut Lertkittipaporn, The Leo Burnett Group Thailand Copywriter Chanwit Nimcharoen, The Leo Burnett Group Thailand Art Director Sompat Trisadikun, The Leo Burnett Group Thailand Wantaya Thitipaisal, The Leo Burnett Group Thailand Sanpathit Tavijaroen, The Leo Burnett Group Thailand Deputy Executive Creative Director Sanpathit Tavijaroen, The Leo Burnett Group Thailand Executive Creative Director Keeratie Chaimoungkalo, The Leo Burnett Group Thailand Chief Creative Officer Sompat Trisadikun, The Leo Burnett Group Thailand Entered By THE LEO BURNETT GROUP THAILAND Bangkok

A01/275 POSTERS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriters Art Directors Photographer Production Company Account Supervisor Global Brand Enhancement Program Lead Concept Entered By

FRANCE IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris Chris Garbutt, Ogilvy France Susan Westre, Ogilvy France Ginevra Capece, Ogilvy France Lauren Elkins/Andrew Mellen, Ogilvy France Daniel Diego Lincoln/ Chris Rowson, Ogilvy France Bruno Bicalho Carvalhaes, Ogilvy France Hot House/Mythologies Lab Muriel Benitah, Ogilvy France Suzanne Assaf, Ibm Daniel Diego Lincoln/ Stéphane Santana, Ogilvy France OGILVY FRANCE Paris

A02/045 CANADA FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title CANADIAN CEO OLYMPIC INVITE Client BELL Product/Service SOCHI OLYMPIC INVITE Design/Advertising Agency, City LEO BURNETT TORONTO

THURSDAY, JUNE 20, 2013

Copywriter/Designer Art Director/Designer Creative Director/Copywriter Art Director Visualiser Editor Head Of Production Production Manager Founder/Creative Director Founder/Editor In Chief Entered By

Judy John, Leo Burnett/Toronto Lisa Greenberg, Leo Burnett/Toronto Marcus Sagar/ Noreel Asuro, Leo Burnett/Toronto Marcus Sagar/ Michael Tung, Leo Burnett/Toronto Scott Leder/Chris Duchaine/ Jeff Watkins, Leo Burnett/Toronto Pau Bonet Arash Moallemi Kim Burchiel, Leo Burnett/Toronto David Kennedy, Leo Burnett/Toronto Angelica Bennett, Leo Burnett/Toronto Somerset LEO BURNETT TORONTO UNITED ARAB EMIRATES DUBAI’S GOT CULTURE QUINT QUINT MAGAZINE Y&R DUBAI Shahir Zag, Y & R Dubai Shahir Zag, Y & R Dubai Kalpesh Patankar, Y & R Dubai Shahir Zag, Y & R Dubai Kalpesh Patankar, Y & R Dubai Ash Chagla, Y & R Dubai Nour Deeb, Y & R Dubai Jeevan Nambiar, Y & R Dubai Subash Mishra, Y & R Dubai Amin Soltani, Y & R Dubai Binnu Cherian, Y & R Dubai Gyula Deak, Quint Zaina Shreidi, Quint Y&R DUBAI

A04/010 JAPAN LARGE SCALE LOGO AND VISUAL DESIGN Title 2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP Client MINISTERY OF FINANCE Product/Service ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP Design/Advertising Agency, City DENTSU Tokyo Creative Director Hidetoshi Kuranari, Dentsu Inc. Yoichi Komatsu, Dentsu Inc. Creative Director/Copywriter Taro Koshizawa, Dentsu Inc. Copywriter Toru Oyama, Dentsu Inc. Nadya Kirillova, Dentsu Inc. Shinya Uchida, Dentsu Inc. Art Director Tetsuya Tsukamoto, Dentsu Inc. Masaru Seo, Dentsu Inc. Agency Producer Masami Oshio, Dentsu Creative Force Planner Tatsuya Shirasu, Dentsu Inc. Nobuyasu Yamada, Dentsu Inc. Dan Ushikubo, Dentsu Inc. Ken Namikawa, Dentsu Inc. Tatsuhiro Ariga, Dentsu Inc. Takefumi Fuchiwaki, Dentsu Tec Inc. Web Planner Kentakebayashi, Dentsu Inc. Designer Kohei Ohtsuki, J.C. Spark Designer/Typographer Nobuhiro Yamaguchi, Yamaguchi Design Institute Designer Hiroyuki Takahashi, J.C. Spark Mizuki Abe, J.C. Spark Entered By DENTSU Tokyo A04/020 BRAZIL LARGE SCALE LOGO AND VISUAL DESIGN Title [D]IVERSITY + [D]ESIGN = [B]IENNIAL Client STATE GOVERNMENT OF MINAS GERAIS Product/Service IV BRAZILIAN DESIGN BIENNIAL Design/Advertising Agency, City GRECO DESIGN Belo Horizonte Creative Director Gustavo Greco, Greco Design Creative Manager Tidé, Greco Design Graphic Designer Ricardo Donato, Greco Design Account Manager Laura Scofield, Greco Design Production Manager Alexandre Fonseca, Greco Design Entered By GRECO DESIGN Belo Horizonte

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DESIGN WINNERS

62 A05/004 NEW ZEALAND SMALL SCALE LOGO AND VISUAL IDENTITY Title SILO THEATRE IDENTITY Client SILO THEATRE Product/Service IDENTITY Design/Advertising Agency, City ALT GROUP Auckland Photographer Toaki Okano, Toaki Okano Designer Sons & Co., Sons & Co. Kris Lane, Alt Group Alan Wolfgramm, Alt Group Aaron Edwards, Alt Group Emma Hickey, Alt Group Anna Myers, Alt Group Dean Poole, Alt Group Creative Director Dean Poole, Alt Group Entered By ALT GROUP Auckland A05/025 BRAZIL SMALL SCALE LOGO AND VISUAL IDENTITY Title OITO ENDOBRANDING LOGO Client OITO ENDOBRANDING Product/Service BRAND CONSULTING Design/Advertising Agency, City PAIM COMUNICAÇÃO Porto Alegre Creative Director Rodrigo Pinto, Paim Comunicação Carlos Thunm, Paim Comunicação Entered By PAIM COMUNICAÇÃO Porto Alegre A06/027 BOOKS Title Client Product/Service Design/Advertising Agency, City Art Director Editor Deputy Editorial Director Editor In Chief Publisher/Founder Illustration Editorial Design Website Design Advertising Design Customer Relations Styling Editor Distribution Marketing Strategy Photographer Film Editorial Design Brand Design Branding Strategy Entered By

SOUTH KOREA BRAND DOCUMENTARY MAGAZINE B JOH & COMPANY MAGAZINE B JOH & COMPANY Seoul Chiho Ghim, Joh/Company Heather Yoo, Joh/Company Eunsung Park, Joh/Company Taehyuk Choi, Joh/Company Suyong Joh, Joh/Company Hyekyung Shin Yongseok Jang Sooyeon Song, Joh/Company Jinkyoung Yoon, Joh/Company Jina Lee, Joh/Company Insung Yoo, Joh/Company Hyungjin Choi, Joh/Company Taewook You, Joh/Company Junghoon Woo, Chimera Studio Juyeon Lee Onedoe Jung, Joh/Company Yongchan Kim, Mykc Kimoon Kim, Mykc Myungsoo Kim, Joh/Company Hyoungwoo Kim, Joh/Company JOH & COMPANY Seoul

A06/046 BOOKS Title Client Product/Service Design/Advertising Agency, City Ceo Senior Designer Cd Ecd Head Of Design Entered By

DENMARK

A07/086 SELF PROMOTION Title Client Product/Service Design/Advertising Agency, City Chief Salientist Officer Chief Salientist Creative Officer Entered By

FRANCE

A07/104 SELF PROMOTION Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Directors

SPRITE TRUTH 365 #1 THE COCA-COLA COMPANY SPRITE HALBYE KAAG JWT Copenhagen Thomas Thorstholm, Halbye Kaag JWT Jens Heinrichsen, Halbye Kaag JWT David Asmussen, Halbye Kaag JWT Simon Wooller, Halbye Kaag JWT Robert Daniel Nagy, Halbye Kaag JWT HALBYE KAAG JWT Copenhagen

ANAGRAPHICS BUTTON BUTTON BUTTON BUTTON BUTTON BUTTON Fontenay-sous-Bois William Black, Button Button Kay Hes, Button Button BUTTON BUTTON Fontenay-sous-Bois BRAZIL MY BLOOD IS RED AND BLACK HEMOBA/ESPORTE CLUBE VITîRIA FOOTBALL TEAM LEO BURNETT TAILOR MADE São Paulo Marcelo Reis, Leo Burnett Tailor Made Guilherme Jahara, Leo Burnett Tailor Made Marcelo Reis/Guilherme Jahara/

Art Directors Copywriters Account Media Planner Agency Producer

Client´s Approval

Production Company Photography Sound Company Locutor Entered By A08/033 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Copywriter Producer Account Supervisor Account Manager Marketing Manager Head Of Production Illustrator Photographer Producer Entered By A08/064 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Direction Creative Direction/Design Copywriter Illustration/Typograhy Producer Account Manager Game Developer Game Manufacture Casefilm Direction Camera Camera/Cut Producer Speaker Artist Sound Mixer Entered By

Rodrigo Jatene, Leo Burnett Tailor Made Rodolfo Fernandes/Alexandre Pagano /Guilherme Jahara, Leo Burnett Tailor Made Erick Mendonça/João Caetano Brasil, Leo Burnett Tailor Made Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Fernando Sales/André Massuda, Leo Burnett Tailor Made Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made Celso Groba/Maria Fernanda Moura/ Rafael Messias/Camila Aquino, Leo Burnett Tailor Made Adilson Baptista Jr./ Leandro Hamiro Dos Santos/ Carlos Sérgio Falcão/Alexi Portel, Hemoba/ Esporte Clube Vitória Bia Flecha/Fernando Sanches, Vetor Zero/Brasileira Filmes Gabriel Teixeira Audioboutique Wagner Moura LEO BURNETT TAILOR MADE São Paulo UNITED ARAB EMIRATES PERSONAL EXTINCTION PREVENTION BOOK LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag, Y&R Dubai Shahir Zag, Y&R Dubai Joseph Bihag, Y&R Dubai Shahir Zag, Y&R Dubai Joseph Bihag, Y & R Dubai Khaled Said, Y&R Dubai Guillaume Calmelet, Y&R Dubai Khaled Said, Y&R Dubai Zaakesh Mulla, Y&R Dubai Pierre Farra, Y&R Dubai Jean Atik, Jaguar Land Rover Amin Soltani, Y&R Dubai Joseph Bihag, Y&R Dubai Jeevan Nambiar/S.kumar, Y&R Dubai Leng Panganiban, Y&R Dubai Binnu Cherian, Y&R Dubai Y&R DUBAI GERMANY MELTDOWN GRUNER+JAHR AG & CO MELTDOWN KOLLE REBBE Hamburg Sascha Hanke, Kolle Rebbe Thomas Knuewer, Kolle Rebbe Rolf Leger, Kolle Rebbe Oliver Ramm, Kolle Rebbe Thomas Knuewer, Kolle Rebbe Martin Luehe, Kolle Rebbe Katrin Becker, Kolle Rebbe Philipp Kukemueller, Kolle Rebbe Tom Schoeps Rheinhold Kathoefer, Inch Design Service BIGFISH Filmproduktion Ghostbastard Filmproduktion Steffen Heidenreich Martin Gasch Karl Hofmann Andrea Roman-Perse Michael Grimm Locoto Jochen Hennings Oliver Kuirina KOLLE REBBE Hamburg

A09/011 JAPAN PUBLICATIONS & BUSINESS COMMUNICATIONS Title CATCH THE MOON,CATCH THE BLOSSOM. Client SHO OFFICE Product/Service HAIKU AND ART EXHIBITION IN LONDON Design/Advertising Agency, City DENTSU Tokyo Photographer Takaya Sakano Printing Director Shinya Tamura, Dentsu On Demand Graphic Translator Yuko Sugiyama, Dentsu

THURSDAY, JUNE 20, 2013

Production Manager Producer Designer

Copywriter Art Director Creative Director Entered By

Naotaka Futami, Engine Film Hideyuki Chihara, Engine Film Daisuke Hatakeyama, Creative Power Unit Taiji Kimura, Pen Minami Otuska, Creative Power Unit Haruko Tsutsui, Dentsu Yoshihiro Yagi, Dentsu Yoshihiro Yagi, Dentsu DENTSU Tokyo

A09/058 GERMANY PUBLICATIONS & BUSINESS COMMUNICATIONS Title THE DAILY ABUSE Client INNOCENCE IN DANGER Product/Service NGO Design/Advertising Agency, City SERVICEPLAN GROUP Munich Creative Producer Florian Panier, Serviceplan Agency Producer Sven Simon, Serviceplan Graphic Design Christoph Klasen, Serviceplan Christopher Hanebuth, Serviceplan Account Supervisor Florian Klietz, Serviceplan Anna Hacker, Serviceplan Art Director Robin Lorentschat, Serviceplan Iliés Terki Hassaine, Serviceplan Copywriter Angeliki Karnoupaki, Serviceplan Creative Director Marc Vosshall, Serviceplan Executive Creative Director Maik Kaehler, Serviceplan Christoph Nann, Serviceplan Chief Creative Officer Alexander Schill, Serviceplan Entered By SERVICEPLAN GROUP Munich A10II/004 SOUTH AFRICA MEDIUM BUSINESS - REGIONAL OR NATIONAL ORGANISATIONS Title HABITAT HOUSE Client HABITAT FOR HUMANITY Product/Service HABITAT FOR HUMANITY SOUTH AFRICA ANNUAL REPORT Design/Advertising Agency, City IRELAND DAVENPORT Johannesburg/ IRELAND DAVENPORT Craighall Ecd Philip Ireland, Ireland/Davenport John Davenport, Ireland/Davenport Creative Director Natalie Urban, Ireland/Davenport Art Director Rea Willemse, Ireland/Davenport Copywriter Julia Rutherford, Ireland/Davenport Cameraman/Photographer Devin Toselli, Freelance Designer Rea Willemse, Ireland/Davenport Agency Producer Jesslynn Schlamm, Ireland/Davenport Ux And Solution Management Gary Sundelowitz, Clarity Digital Designer Jurgens Kapp, Clarity App Developer André Du Preez, One Design Editor Zama Jolobe, Aces Up Animator Gigh Zack, Aces Up Animation Animation Director David Theron, Aces Up Animation Producer Liesl Karpinska, Spitfire Films Web Development Tiaan Odendaal, Clarity Entered By IRELAND DAVENPORT Johannesburg A11I/023 PUBLICATIONS Title Client Product/Service Design/Advertising Agency, City ECD CD Art Director Copywriter Illustrator Designer Director Photographer Entered By A11II/142 PRINT AND POSTER ADS Title Client Product/Service Design/Advertising Agency, City VP Creative Director Executive Creative Director Copywriter Art Director

CHINA EVERY ONE HAS A STORY WENFANGJUSHE CO. MOLESKINE Y&R BEIJING Beijing Nils Andersson, Y & R Shanghai Ronnie Wu, Y & R Beijing Donghai Liu, Y & R Beijing Odding Wang, Y & R Beijing Nils Andersson, Y & R Shanghai Odding Wang, Y & R Beijing Nils Andersson, Y & R Shanghai Odding Wang, Y & R Beijing Odding Wang, Y & R Beijing Meng Yang Jinrong Li Y&R BEIJING Beijing BRAZIL REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil

D5-DESIGNWinners+A_Mise en page 1 19/06/13 18:54 Page63

DESIGN WINNERS Illustrator Producer Account Director Head Of Client Service Account Supervisor Planner Head Of Digital Project Manager UXD Director Advertiser’s Supervisor

Producer Sound Mix Color Grading Editorial Grading Online Entered By A12I/009 DESIGN TYPOGRAPHY Title Client

Gil Zamora, Zamora Design Veronica Beach/Ranata Neumann, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid US Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo GERMANY

FONTS AGAINST ILLITERACY BUNDESVERBAND DER DEUTSCHEN VOLKSBANKEN UND RAIFFEISENBANKEN Product/Service VOLKSBANKEN RAIFFEISENBANKEN Design/Advertising Agency, City HEIMAT Berlin Cco Guido Heffels, Heimat/Berlin Creative Director Ralf Reinsberg, Heimat/Berlin Johannes Heldrich, Heimat/Berlin Tim Schneider, Heimat/Berlin Dop Johan Kramer/Lex Brand, Trigger Happy Productions Editor Hannes Andresen Sounddesign Audioforce/Berlin Art Director Benedikt Wisbauer, Heimat/Berlin Copywriter Lucas Cizewski, Heimat/Berlin Art Assistant Philipp Bertisch, Heimat/Berlin Ceo Matthias Von Bechtolshom, Heimat/Berlin Account Director Mark Hassan, Heimat/Berlin Volker Jensen Executive Producer Stephan Vens/Miliane Nani Meimeth, Trigger Happy Productions Entered By HEIMAT Berlin

A12I/035 INDIA DESIGN TYPOGRAPHY Title OGILVY PERSIAN & URDU Client OGILVY & MATHER Product/Service BRAND IDENTITY Design/Advertising Agency, City OGILVY & MATHER INDIA Gurgaon Executive Chairman And Creative Director/South Asia Piyush Pandey, Ogilvy India Executive Creative Director Ajay Gahlaut, Ogilvy India Creative Director Preeti Koul Chaudhry, Ogilvy India Jossy Raphael, Ogilvy India Art Director Nasheet Shadani, Ogilvy India Designer Nasheet Shadani, Ogilvy India Copywriter Piyush Pandey, Ogilvy India Nasheet Shadani, Ogilvy India Entered By OGILVY & MATHER INDIA Gurgaon A12I/036 DESIGN TYPOGRAPHY Title Client Product/Service Design/Advertising Agency, City Communication Director Account Director Retoucher Computer Graphics Writer Designer Senior Art Director Creative Director Creative Chief Officer Entered By A13IV/003 MOBILE ANIMATION Title Client Product/Service Design/Advertising Agency, City Creative Producer

CANADA THE ENABLIS EFFECT ENABLIS NON-PROFIT ORGANISATION COSSETTE Montreal Marine Baillie, Enablis Jean Vachon, Cossette Jasmine Joly, Cossette Nathalie Boucher, Cossette David Purkis/Enablis, Cossette Richard Bélanger, Cossette Richard Bélanger, Cossette Barbara Jacques, Cossette Antoine Bécotte, Cossette COSSETTE Montreal GERMANY THE SELFSCAN REPORT AUCHAN AUCHAN SERVICEPLAN Munich Katy Pergelt, Serviceplan

Production Company Graphic Design Account Supervisor Art Director Creative Director Executive Creative Director Chief Creative Officer Entered By

Stefanie Krebs/ Rafael Wawersig, Plan.net Solutions Dimitrios Arampatzioglou/ Sebastian Sonnewend, Serviceplan Alessandro Langiu/Yvonne Hopf, Serviceplan Friedrich Von Zitzewitz/Till Diestel, Serviceplan Giuliana Guizzi/Salvatore Giuliana, Serviceplan Matthaeus Frost/Katharina Keith, Serviceplan Christoph Everke/Alexander Nagel, Serviceplan Alexander Schill, Serviceplan SERVICEPLAN Munich

A13V/005 OTHER VIDEO CONTENT Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director/Copywriter Associate Creative Director/ Copywriter Art Director Account Manager Producer Tv Producer Creative Director Sound Design Production Manager Communications Manager Video Animation Sound Studio Entered By

AUSTRALIA

B01/017 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City

USA

Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By

THE ART OF NOISE NOISE INTERNATIONAL SOUND STUDIO M&C SAATCHI Sydney Ben Welsh, M & C Saatchi Group Hamish Stewart, M & C Saatchi Group Josh Bryer, M & C Saatchi Group Gustavo Vampre, M & C Saatchi Group Samantha Pugh, M & C Saatchi Group Jennifer Ngu, M & C Saatchi Group Christina Wilmont, M & C Saatchi Group Bruce Heald, Noise Kathleen Burrows, Noise Erin Watson, Noise Laura Clarke, Noise Resolution, Resolution Nosie International, Noise International M&C SAATCHI Sydney

CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond/ TOOL OF NORTH AMERICA Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool Erich Joiner, Tool Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond

63 Copywriter Art Director Creative Director Chief Creative Officer Entered By C02/026 TEMPORARY RETAIL Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriters

Art Directors

Agency Producers

Account Supervisor Account Manager Director Cinematographers

Film Producer Editor Artist Assistant Director Graphic Designer Music Composer Entered By C03/020 POINT OF SALE Title Client Product/Service Design/Advertising Agency, City Designer Senior Interior Designer Creative Director Copywriter Designer Creative Group Head

B01/056 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Account Services Digital Producer Copywriter Creative Director Entered By

CANADA

B01/108 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Director

GERMANY

Producer Film Production Programming Technical Advisor Team Assistant Account Manager Account Director

MAKEHEALTHLAST.CA HEART & STROKE FOUNDATION HEART & STROKE FOUNDATION LOWE ROCHE Toronto Laura Davis, Lowe Roche Advertising Neal Owusu, Lowe Roche Advertising Jeremy Richard, Lowe Roche Advertising Sean Ohlenkamp, Lowe Roche Advertising LOWE ROCHE Toronto

SKY OF MEMORIES ARD/HAMBURG LEUCHTFEUER ARD THEMENWOCHE/DAS LOTSENHAUS THJNK Hamburg Alexander De Lukowicz, Infected Postproduction Alexander Steinhoff, Infected Postproduction Infected Postproduction Plazz Entertainment Tom Krause, Thjnk/Hamburg Hannes Petersen, Thjnk/Hamburg Elisabeth Einhaus, Thjnk/Hamburg Hannah Hofmann, Thjnk/Hamburg

THURSDAY, JUNE 20, 2013

Creative Director - Design Executive Creative Director Entered By C05/006 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Photographer

Designer

Creative Director Entered By

Patrick Matthiensen, Thjnk/Hamburg Bruno Luglio, Thjnk/Hamburg Leif Johannsen, Thjnk/Hamburg Patrick Matthiensen, Thjnk/Hamburg Leif Johannsen, Thjnk/Hamburg Armin Jochum, Thjnk/Hamburg THJNK Hamburg THAILAND CUT TO BUILD THE J.C.C. CO. OLFA CUTTER OGILVY & MATHER Bangkok Nopadol Srikieatikajohn, Ogilvy/Mather/ Thailand Wisit Lumsiricharoenchoke, Ogilvy/Mather/Thailand Puripong Limwanatipong/Krai Kittikorn/ Thanachai Shavitranuruk/Kris Garford Spind, Ogilvy/Mather/Thailand Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke/ Puripong Limwanatipong/Prasit , Ogilvy/Mather/Thailand Uravasee Chaturongakul/Potrawee Wichien/ Suparrerk Kulintaraprasert/Sasinan Jiraw, Ogilvy/Mather/Thailand Settha Veerathunmanon, CCDA Bangkok University Patsa Attanon, Ogilvy/Mather/Thailand Phawit Chitrakorn, Ogilvy/Mather/Thailand Pagorn Jungrungruang, Kratai Tuentua Chalongwut Chorruangsak/ Akkarawatt Thanawiboonphol/ Siriwat Seeseang/Panit Jirawa Athip Vichuchaianan Wisarut Deelorm Akegaluck Sagaew Thitipong Pimolwetkul Patcharapon Puntiptawee Siwat Homkham OGILVY & MATHER Bangkok SOUTH AFRICA POINT OF PURCHASE GRILLE BRANDHOUSE WINDHOEK BEER THE JUPITER DRAWING ROOM Cape Town Michael Kieck, Inhouse Brand Architects Cara Siegers, Inhouse Brand Architects Aidan Hart, Inhouse Brand Architects Gugulethu Hlekwayo, The Jupiter Drawing Room (South Africa) Cape Town Alex Hayn, The Jupiter Drawing Room (South Africa) Cape Town Andrew Lang, The Jupiter Drawing Room (South Africa) Cape Town Joanne Thomas, The Jupiter Drawing Room (South Africa) Cape Town Ross Chowles, The Jupiter Drawing Room (South Africa) Cape Town THE JUPITER DRAWING ROOM Cape Town NEW ZEALAND THE SOCIAL KITCHEN 2012 FISHER & PAYKEL TRADE SHOW ALT GROUP Auckland David St George, David St George Garth Badger, Garth Badger Toaki Okano, Toaki Okano Fisher/Paykel Design Team, Fisher & Paykel Aaron Edwards, Alt Group Ben Corban, Alt Group Kate Cullinane, Alt Group Janson Chau, Alt Group Zoe Ikin, Alt Group Dean Poole, Alt Group Mark Elmore, Fisher & Paykel Dean Poole, Alt Group ALT GROUP Auckland

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DESIGN WINNERS

64 C05/084 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer/ Creative Director Creative Director Group Creative Director/ Copywriter Group Creative Director/ Art Director Producer Account Director Account Supervisor Production Company Director Executive Producer Producer Production Designer Editor Entered By

CANADA Copywriter THE STREET HOUSE RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO Judy John, Leo Burnett/Toronto Lisa Greenberg, Leo Burnett/Toronto Steve Persico, Leo Burnett/Toronto Anthony Chelvanathan, Leo Burnett/Toronto Kim Burchiel/Franca Piacente, Leo Burnett/Toronto Natasha Dagenais, Leo Burnett/Toronto Jeremy Farncomb, Leo Burnett/Toronto OPC Familystyle Jon/Torey Harland Weiss/Liz Dussault/Donovan Boden Michelle Woodward Monika Geresz Jon Eagan LEO BURNETT TORONTO

C05/088 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter Head Of Design Designer Director Editor Executive Producer Asst. Producer Management Supervisor Account Executive Brand Planning Director Entered By

USA

C05/091 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Collaborator In The Initial Stage Of The Process

THE NETHERLANDS

THE GREAT TOWER OF FAILE NYC BALLET NYC BALLET DDB NEW YORK Matt Eastwood, DDB NY Menno Kluin, DDB NY Sean Labounty, DDB NY Joao Unzer, DDB NY Rodrigo De Castro, DDB NY Juan Carlos Pagan, DDB NY Brian Gartside, DDB NY Alec Helm, DDB NY Alec Helm, DDB NY Teri Altman, DDB NY Nina Horowitz, DDB NY Lauren Neuman, DDB NY Cindy Nguyen, DDB NY Mary Bakarich, DDB NY DDB NEW YORK

IGNITE HEINEKEN HEINEKEN IGNITE DDB & TRIBAL AMSTERDAM

Michiel Cremers, Music Marketing Massive Music Steven Craenmehr, Senior Music Creative Massive Music Will Sansom, Contagious Insider Engineer Camille Van Den Brande, C10 Design/ Development Designer Simon Wilkinson, C10 Design/Development Global Head Of Digital Heineken Mark Van Iterson, Heineken Manager Digital Heineken Nourdin Rejeb, Heineken Global Head Of Digital Heineken Paul Smailes, Heineken Filmmaker (Director/Producer) Klaas Arie Westland, Kaw Films Creative Director Bart Mol, DDB/Tribal Amsterdam Pol Hoenderboom, DDB/Tribal Amsterdam Project Manager Jesse Mons, DDB/Tribal Amsterdam User Experience Director David Vogel, DDB/Tribal Amsterdam Creative Technologist Antti Kupila, DDB/Tribal Amsterdam Technical Lead Jan Willem Penterman, DDB/Tribal Amsterdam Deputy Managing Partner Sandra Krstic, DDB/Tribal Amsterdam Head Of Strategic Planning And Innovation DDB Europe Alistair Beattie, DDB Europe Entered By DDB & TRIBAL AMSTERDAM

C06/007 PUBLIC SPACES Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director

THE PHILIPPINES THE BIGGEST AIR FILTER PACIFIC PAINT (BOYSEN) PHILIPPINES KNOX-OUT PAINT TBWA\SANTIAGO MANGADA PUNO Makati City Melvin Mangada, TBWA\santiago Mangada Puno Jake Tesoro, TBWA\santiago Mangada Puno

Art Director Producer

Account Director Entered By C06/049 PUBLIC SPACES Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriters Art Directors Photographer Production Company Account Supervisor Global Brand Enhancement Program Lead Concept Entered By D01II/016 CORE FMCG Title Client Product/Service Design/Advertising Agency, City Exec. Creative Director Creative Director Copy Writer Art Director Illustration Entered By D02III/006 PREMIUM BRAND Title Client Product/Service Design/Advertising Agency, City Art Director Innovation Director Creative Director Strategy Account Manager Entered By D03II/007 CORE FMCG Title Client Product/Service Design/Advertising Agency, City Designer Art Director Entered By

Manuel Villafania, Tequila Manila Nino Reyes, TBWA\santiago Mangada Puno Lady San Pedro, TBWA\santiago Mangada Puno Nolan Fabular, TBWA\santiago Mangada Puno Nico Zapanta, TBWA\santiago Mangada Puno Sunny Lucero, TBWA\santiago Mangada Puno Cheese Bagnes, TBWA\santiago Mangada Puno Rj Galang, TBWA\santiago Mangada Puno Kara Filamor, TBWA\santiago Mangada Puno TBWA\SANTIAGO MANGADA PUNO Makati City FRANCE IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris Chris Garbutt, Ogilvy France Susan Westre, Ogilvy France Ginevra Capece, Ogilvy France Lauren Elkins/Andrew Mellen, Ogilvy France Daniel Diego Lincoln/Chris Rowson, Ogilvy France Bruno Bicalho Carvalhaes, Ogilvy France Hot House/Mythologies Lab Muriel Benitah, Ogilvy France Suzanne Assaf, Ibm Daniel Diego Lincoln/Stéphane Santana, Ogilvy France OGILVY FRANCE Paris SWITZERLAND NATIONAL DAY EMMENTALER EMMENTALER SWITZERLAND CHEESE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann, Leo Burnett Schweiz Ag Diana Rossi, Leo Burnett Schweiz Ag Simon Staub, Leo Burnett Schweiz Ag Simon Smit, Leo Burnett Schweiz Ag Niels Schäfer, Leo Burnett Schweiz Ag Nadine Geissbühler LEO BURNETT SCHWEIZ Zürich SWEDEN OUR PERNOD RICARD OUR GREAT WORKS Stockholm Mårten Magnusson, Great Works Ola Persson, Great Works Åsa Caap, The Absolut Company Kalle Söderquist, Great Works Mattias Nyström, Great Works Anna Kjellmark, Great Works Linn Tornerhielm, Great Works GREAT WORKS Stockholm JAPAN TAKARAZUKA MILK TAKARAZUKA MILK MILK ADESTY Osaka Tatsuma Uematsu, Adesty Inc. Tatsuma Uematsu, Adesty Inc. ADESTY Osaka

D04I/010 AUSTRALIA OWN LABEL AND PRIVATE LABEL BRANDS Title SMILEMAKERS VIBRATORS Client RAMBLIN’ BRANDS Product/Service VIBRATORS Design/Advertising Agency, City BEAR MEETS EAGLE ON FIRE Sydney Owner/Executive Creative Director Micah Walker, Bear Meets Eagle On Fire Senior Art Director/Designer Pim Van Nunen, Bear Meets Eagle On Fire Senior Writer Justine Armour, Bear Meets Eagle On Fire Group Account Director Deanne Constantine, Bear Meets Eagle On Fire Entered By BEAR MEETS EAGLE ON FIRE Sydney

THURSDAY, JUNE 20, 2013

D04II/006 CORE FMCG Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Designer Print Production Photographer Client Service Entered By

CHINA THE ELECTRIC TRANSLATOR SAMSONITE SUITCASE JWT SHANGHAI Yang Yeo/Elvis Chau, JWT Shanghai Rojana Chuasakul, JWT Shanghai Peizhi Lee/Rojana Chuasakul, JWT Shanghai Raymond Chin, JWT Shanghai Peizhi Lee/Rojana Chuasakul, JWT Shanghai Liza Law/Isaac Xu/Chivel Miao, JWT Shanghai Szeling Dana Ho, JWT Shanghai JWT SHANGHAI

D07/007 JAPAN SPECIAL EDITIONS & PROMOTIONAL PACKAGING Title THE JAPAN PILL-HARMONIC Client JAPAN PHILHARMONIC ORCHESTRA Product/Service THE JAPAN PILL-HARMONIC Design/Advertising Agency, City I&S BBDO Tokyo Creative Director Shinichi Ikeda, I/S BBDO Art Director/Designer Kenichiro Shigetomi, I/S BBDO Producer Rika Yamada, I/S BBDO Producer/Copy Writer Tatsuya Shimazaki, I/S BBDO Producer Hirohide Sudo, I/S BBDO Planner Tatsuro Kumaki, I/S BBDO Yukina Oshibe, I/S BBDO Toshiharu Takahashi, I/S BBDO Rina Tanaka, I/S BBDO Kenta Takagi, I/S BBDO Mio Imai, BBDO J West Account Manager Haruhiko Ito, I/S BBDO Executive Creative Director Yoshihisa Ogata, I/S BBDO Entered By I&S BBDO Tokyo D07/008 SOUTH AFRICA SPECIAL EDITIONS & PROMOTIONAL PACKAGING Title MARMITE BLOGGER DROP Client MARMITE Product/Service SANDWICH SPREAD Design/Advertising Agency, City MACHINE Cape Town Executive Creative Director Jake Bester, Machine Design Director Dani Loureiro, Machine Copywriter Jake Bester, Machine Gisele Human, Machine Illustrator Dani Loureiro, Machine Michael Tymbios, Machine Designer Dani Loureiro, Machine Michael Tymbios, Machine Entered By MACHINE Cape Town D07/054 FRANCE SPECIAL EDITIONS & PROMOTIONAL PACKAGING Title THE SHARING CAN Client THE COCA-COLA COMPANY Product/Service COCA-COLA Design/Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officers Chris Garbutt/Eugene Cheong, Ogilvy France/Ogilvy Singapore Creative Directors Frederic Levron/Yvan Hiot/David Raichman, Ogilvy France Copywriters Baptiste Clinet/Nicolas Lautier/Florian Bodet/ Martin Olivier/Xiaoan Cheng, Ogilvy France/Ogilvy Singapore Art Directors Baptiste Clinet/Nicolas Lautier/Florian Bodet/ Martin Olivier/Nicolas Gagner/Erde, Ogilvy France/Ogilvy Singapore Illustrator Robyn Makyson, Ogilvy France Tv Producers James Brook Partridge/Laure Bayle/ Aurélie Appert, Ogilvy France/Ogilvy Singapore Director Giovanni Fantoni Modena Assistant Director Sibilla Morgantini Producer Lorenzo Hassan Dop Claude O’steen Assistant Camera Abhilash Chandrasekaran Account Supervisors Philip Heimann/Louise Kuegler/Tonya Fossey/ Jiamei Tay/Anne-Sophie Carbo/François, Ogilvy France/Ogilvy Singapore Advertiser’s Supervisors Leonardo O’grady/Anubha Sahasrabuddhe/ Andrew Jeffrey/Lindene Cleary/Benny Lee/ St, The Coca-Cola Company Planners Hadi Zabad/Mark Sinnock, Ogilvy France/ Ogilvy Singapore Designers Martin Olivier/Olivier Brechon, Ogilvy France Entered By OGILVY FRANCE Paris

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DESIGN WINNERS E01/006 CONSUMER PRODUCTS Title Client Product/Service Design/Advertising Agency, City Creative Director

Designer Writer Photographer Producer Entered By E02/004 CONSUMER SERVICES Title Client Product/Service Design/Advertising Agency, City Typographer/Designer Illustrator Senior Designer Creative Director Designer Senior Designer Account Director Head Of Account Management Creative Director Entered By

USA WEE SOCIETY BRANDING WEE SOCIETY WEE SOCIETY OFFICE San Francisco Jason Schulte, Office Jill Robertson, Office Rob Alexander, Office Rob Alexander, Office Chris Mann Jill Robertson, Office Lisa Pemrick Jason Schulte, Office Rob Alexander, Office Emily Bolls OFFICE San Francisco USA USA TODAY VISUAL IDENTITY USA TODAY USA TODAY NEWSPAPER WOLFF OLINS New York Pieter Van Rosmalen, Bold Monday Paul Van Der Laan, Bold Monday James Kape, Wolff Olins Johnny Selman, Wolff Olins Melissa Scott, Wolff Olins Jeanette Abbink, Wolff Olins Alvin Aronson, Wolff Olins Mads Poulsen, Wolff Olins Kate Nielsen, Wolff Olins Jessica Chalifoux, Wolff Olins Lisa Smith, Wolff Olins WOLFF OLINS New York

A01/246 POSTERS Title Client Product/Service Design/Advertising Agency, City Account Director Art Director Copywriter

Creative Director

Chief Creative Officer Entered By A01/304 POSTERS Title Client Product/Service Design/Advertising Agency, City Copywriter

Retoucher Illustrator Photographer Production House Print Producer Account Manager Account Supervisor Agency Producer Art Director

BRONZE AWARDS A01/054 POSTERS Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Sr. Creative Director Creative Director Sr. Creative Director Copywriter Art Director Illustrator Entered By

INDIA

A01/199 POSTERS Title Client Product/Service Design/Advertising Agency, City Designer

CANADA

Art Direction Creative Direction Entered By A01/204 POSTERS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Creative Director Creative Directo Copywriter Art Director Account Supervisor Agency Cinema Produce Agency Graphic Produce Director Music E Sound Design Entered By

ANIMAL TREES WWF INDIA WWF INDIA OGILVY & MATHER INDIA Gurgaon Ajay Gahlaut, Ogilvy India Gaurav Nautiyal, Ogilvy India Jossy Raphael, Ogilvy India Nitin Srivastava, Ogilvy India Anu Gulati, Ogilvy India Umesh Baldaniya, Ogilvy India Umesh Baldaniya, Ogilvy India OGILVY & MATHER INDIA Gurgaon

BIAN POSTERS BIAN POSTERS BAILLAT CARDELL & FILS Montreal Aurelien Jeanney, Baillat Cardell/Fils Jean Sebastien Baillat, Baillat Cardell/Fils Jean Sebastien Baillat, Baillat Cardell/Fils Guillaume Cardell, Baillat Cardell/Fils Jean Sebastien Baillat, Baillat Cardell/Fils BAILLAT CARDELL & FILS Montreal BRAZIL CRACK CONSUMES PARTNERSHIP AGAINST DRUGS ANTI - DRUGS TALENT S達o Paulo Jo達o Livi , Talent Alexandre Nego Lee, Talent Rodrigo Bombana, Talent Felipe Luchi, Talent Alexandre Nego Lee, Talent Rodrigo Bombana, Talent Felipe Luchi, Talent Erick Sobral, Talent Maria Herm鱈nia Weinstock, Talent Nathalia Oliveira, Talent Ingo Santos, Talent Albert Klinke/Danilo Marques, Malabar Samuel Ferrari/Regis Baba/Felipe Junqueira/), Motora TALENT S達o Paulo

Executive Creative Director Chief Creative Officer Entered By A01/334 POSTERSCAMPAIGN Title Client Product/Service Design/Advertising Agency, City Other Credits Account Supervisor Retoucher Photographer Art Director Copywriter Creative Director Executive Creative Director Entered By A01/335 POSTERSCAMPAIGN Title Client Product/Service Design/Advertising Agency, City Other Credits Account Supervisor Retoucher Photographer Art Director Copywriter Creative Director Executive Creative Director Entered By A01/336 POSTERSCAMPAIGN Title Client Product/Service Design/Advertising Agency, City

INDIA WALL CRICKET ADIDAS INDIA ADIDAS CRICKET GEAR TBWA\INDIA Mumbai Shiv Sethuraman, TBWA\india Prashant Bhor, TBWA\india Srividya Sankaran, TBWA\india Rahul Ghosh, TBWA\india Prashant Bhor, TBWA\india Rishi Chanana, TBWA\india Rahul Ghosh, TBWA\india Parixit Bhattacharya, TBWA\india Parixit Bhattacharya, TBWA\india TBWA\INDIA Mumbai THAILAND GLOW LAMPTITUDE CO. LAMPTITUDE OGILVY & MATHER THAILAND Bangkok Rudee Surapongraktrakool, Ogilvy/Mather/ Thailand Kris Garford Spindler, Ogilvy/Mather/Thailand Denkrab Worarit Boonpirom Denkrab Misc Format Id Print Phawit Chitrakorn, Ogilvy/Mather/Thailand Patsa Attanon, Ogilvy/Mather/Thailand Potrawee Wichien, Ogilvy/Mather/Thailand Worarit Boonpirom, Ogilvy/Mather/Thailand Wisit Lumsiricharoenchoke, Ogilvy/Mather/Thailand Nopadol Srikieatikajohn, Ogilvy/Mather/ Thailand Wisit Lumsiricharoenchoke, Ogilvy/Mather/Thailand Nopadol Srikieatikajohn, Ogilvy/Mather/ Thailand OGILVY & MATHER THAILAND Bangkok CHINA BEAR GREENPEACE CHARITY SAATCHI & SAATCHI Shanghai Lily Jin/Chris Chen, Saatchi/Saatchi Rebecca Liu/Judy Zhang, Saatchi/Saatchi Pafassion Lab, Pafassion Lab Keno Zhao, Saatchi/Saatchi Fan Ng/Haibo Huang/Andy Lau/Kun Luo/ Janny Guo/Kat Tan, Saatchi/Saatchi Momo Hou/Virginia Yan/ Andrew Lok, Saatchi/Saatchi Forest Young, Saatchi/Saatchi Fan Ng, Saatchi/Saatchi SAATCHI & SAATCHI Shanghai CHINA GIRAFFE GREENPEACE CHARITY SAATCHI & SAATCHI Shanghai Lily Jin/Chris Chen, Saatchi/Saatchi Rebecca Liu/Judy Zhang, Saatchi/Saatchi Pafassion Lab, Pafassion Lab Keno Zhao, Saatchi/Saatchi Fan Ng/Haibo Huang/Andy Lau/Kun Luo/ Janny Guo/Kat Tan, Saatchi/Saatchi Momo Hou/Virginia Yan/Andrew Lok, Saatchi/Saatchi Forest Young, Saatchi/Saatchi Fan Ng, Saatchi/Saatchi SAATCHI & SAATCHI Shanghai CHINA SNUB-NOSED MONKEY GREENPEACE CHARITY SAATCHI & SAATCHI Shanghai

THURSDAY, JUNE 20, 2013

65 Other Credits Account Supervisor Retoucher Photographer Art Director Copywriter Creative Director Executive Creative Director Entered By A01/340 POSTERS Title Client Product/Service Design/Advertising Agency, City Finishing Artist Illustrator Senior Visualiser Art Director Copywriter Creative Director Executive Creative Director National Creative Director Entered By

Lily Jin/Chris Chen, Saatchi/Saatchi Rebecca Liu/Judy Zhang, Saatchi/Saatchi Pafassion Lab, Pafassion Lab Keno Zhao, Saatchi/Saatchi Fan Ng/Haibo Huang/Andy Lau/Kun Luo/ Janny Guo/Kat Tan, Saatchi/Saatchi Momo Hou/Virginia Yan/Andrew Lok, Saatchi/Saatchi Forest Young, Saatchi/Saatchi Fan Ng, Saatchi/Saatchi SAATCHI & SAATCHI Shanghai INDIA AUTHOR HEADPHONES PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai Kuldeep Soni, McCann Worldgroup Anil Sharma, McCann Worldgroup Lamanoestudio.cl, Lamanoestudio.cl Nobin Dutta, McCann Worldgroup Talha Nazim, McCann Worldgroup Rohit Devgun, McCann Worldgroup Rohit Devgun, McCann Worldgroup Talha Nazim, McCann Worldgroup Rohit Devgun, McCann Worldgroup Talha Nazim, McCann Worldgroup Ashish Chakravarty, McCann Worldgroup Prasoon Joshi, McCann Worldgroup McCANN WORLDGROUP INDIA Mumbai

A02/036 THE PHILIPPINES FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title KOI FISH FEED INVITE Client AYALA LAND Product/Service NUVALI Design/Advertising Agency, City TBWA\SANTIAGO MANGADA PUNO Makati City Print Producer Dennis Carlos, TBWA\ Santiago Mangada Puno Final Artist Angelito Tan, TBWA\santiago Mangada Puno Art Director Nolan Fabular, TBWA\ Santiago Mangada Puno Copywriter Abi Capa, TBWA\santiago Mangada Puno Creative Director Manuel Villafania, Tequila Manila Jake Tesoro, TBWA\ Santiago Mangada Joey Tiempo, TBWA\ Santiago Mangada Executice Creative Director/ Copywriter Marci Reyes, Tequila Manila Chief Creative Officer\ Executive Creative Director Melvin Mangada, TBWA\ Santiago Mangada Puno Entered By TBWA\SANTIAGO MANGADA PUNO Makati City A02/039 INDIA FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title STICK IT ART Client HAIYYA Product/Service PUBLIC AWARENESS Design/Advertising Agency, City BBDO INDIA Mumbai Photographer Raghav Subbu/Sunil Garud Producer Kirk Jacob, Dreamcatchers Shouvik Basu, 10 Films Editor Rajeev Mohite, BBDO India Retouch Artist And Print Production Hitesh Shah, BBDO India Illustrator Gunjan Poddar/Indrajeet Kadam, BBDO India Art Director Josy Paul/Rajdeepak Das/Sandeep Sawant/ Gunjan Poddar/Indrajeet Kadam/Hemant Shri, BBDO India Copywriter Josy Paul/Rajdeepak Das/Sandeep Sawant/ Hemant Shringy/Gunjan Poddar/Indrajeet Ka, BBDO India Creative Director Josy Paul/Rajdeepak Das/ Sandeep Sawant, BBDO India Executive Creative Director Rajdeepak Das, BBDO India Chairman/Chief Creative Officer Josy Paul, BBDO India Entered By BBDO INDIA Mumbai A03/008 CALENDARS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer

UNITED ARAB EMIRATES MAPPING THE WORLD IN 12 MONTHS LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag, Y&R Dubai

D5-DESIGNWinners+A_Mise en page 1 19/06/13 18:55 Page66

DESIGN WINNERS

66 Creative Director Copywriter/Designer Art Director/Designer Copywriter Agency Producer Production Manager Account Supervisor Account Manager Marketing Manager Entered By

Shahir Zag, Y&R Dubai Kalpesh Patankar, Y&R Dubai Shahir Zag, Y&R Dubai Kalpesh Patankar, Y&R Dubai Guillaume Calmelet, Y&R Dubai Amin Soltani, Y&R Dubai Binnu Cherian, Y&R Dubai Zaakesh Mulla, Y&R Dubai Pierre Farra, Y&R Dubai Jean Atik, Y&R Dubai Y&R DUBAI

A04/007 NORWAY LARGE SCALE LOGO AND VISUAL DESIGN Title MELKERAMPA Client TINE SA Product/Service MELKERAMPA CONCEPT STORE Design/Advertising Agency, City SCANDINAVIAN DESIGN GROUP Oslo/ INNE DESIGN Oslo/McCANN WORLDGROUP Oslo Key Account Manager Annie Myhre, Scandinavian Design Group Senior Project Manager Evelyn Irene Wulff, Scandinavian Design Group Designer Ingvil Marstein, Scandinavian Design Group Torjan Rood Vastveit, Scandinavian Design Group Project Manager Pål Fasseland, Tine Sa Interior Designer Vigdis Apeland Bergh, Inne Design Marte R. Fredriksen, Inne Design Designer Eirik Seu Stokkmo, Scandinavian Design Group Tonje Jæger, Scandinavian Design Group Interior Designer Ksenia Stanishevski, Tine Sa Project Manager Emma Prunty, Scandinavian Design Group Digital Adviser Christian Søgaard, Scandinavian Design Group Designer Thomas Kaldhol, Scandinavian Design Group Programmer Timothy Scott, Mediafront Entered By SCANDINAVIAN DESIGN GROUP Oslo A04/026 SWEDEN LARGE SCALE LOGO AND VISUAL DESIGN Title 7-ELEVEN COFFEE CONCEPT SWEDEN Client REITAN CONVENIENCE SWEDEN Product/Service COFFEE CONCEPT Design/Advertising Agency, City BVD Stockholm Entered By BVD Stockholm A04/035 UNITED KINGDOM LARGE SCALE LOGO AND VISUAL DESIGN Title ITV IDENTITY Client ITV Product/Service ITV NETWORK Design/Advertising Agency, City ITV CREATIVE London Executive Creative Director Phil Lind, ITV Creative Head Of Design Neill Pitt, ITV Creative Mark Gouldie, ITV Creative Designer Jason Ford, ITV Creative Joe Lewis, ITV Creative Brand Designer Matt Rudd, Rudd Studio Entered By ITV CREATIVE London A05/054 AUSTRALIA SMALL SCALE LOGO AND VISUAL IDENTITY Title VISUAL IDENTITY Client NOISE INTERNATIONAL Product/Service MUSIC & SOUND FOR ADVERTISING & FILM Design/Advertising Agency, City LIKE MINDED STUDIO Walsh Bay Additional Footage Jack Hambling Director Of Photography Simon Morris Video Director Toby Morris Communications Manager Laura Clarke, Noise International Web Designer Dave Rennick, White Mope Production Manager Erin Watson, Noise International Sound Designer Kathleen Burrows, Noise International Creative Director Bruce Heald, Noise International Art Director/Creative Consultant Paul Sharp Typographer/Designer Luca Ionescu, Like Minded Studios Entered By NOISE INTERNATIONAL Sydney A06/011 BOOKS Title Client Product/Service Design/Advertising Agency, City Creative Director Graphic Designer Copywriter Graphic Designer

ITALY LIFE IN FIVE SECONDS QUERCUS BOOKS LIFE IN FIVE SECONDS BOOK H-57 Milan Matteo Civaschi, H-57 Gianmarco Milesi, H-57 Matteo Civaschi, H-57 Gianmarco Milesi, H-57 Anna Barisani, H-57

Managing Director Account Manager Publishing Director Entered By

Marco Dalbesio, H-57 Sabrina Di Gregorio, H-57 Jenny Heller, Quercus Books H-57 Milan

A06/057 BOOKS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Senior Creative Director/ Copywriter Senior Creative Director/ Art Director/Illustrator Entered By

USA

A07/021 SELF PROMOTION Title Client Product/Service Design/Advertising Agency, City ECD

SOUTH AFRICA

CD Copywriter Art Director Designer

Desiger Designer Art Buyer Photographer Paper Artist Director Editor Entered By

GROOMING BOOK PROCTER & GAMBLE THE ART OF SHAVING BBDO NEW YORK David Lubars, BBDO New York Kara Goodrich, BBDO New York Cesar Finamori, BBDO New York BBDO NEW YORK

WE SENT THEIR BRIEFS BACK TBWA HUNT LASCARIS JOHANNESBURG DESIGN TBWA\HUNT\LASCARIS JOHANNESBURG Matthew Brink, TBWA\Hunt\Lascaris Adam Livesey, TBWA\Hunt\Lascaris Mike Groenewald, TBWA\Hunt\Lascaris Sacha Traest, TBWA\Hunt\Lascaris Vincent Osmond, TBWA\Hunt\Lascaris Jade Manning, TBWA\Hunt\Lascaris Ilze Venter, TBWA\Hunt\Lascaris Sacha Traest, TBWA\Hunt\Lascaris Katleho Molofo, TBWA\Hunt\Lascaris Grame Van Jaarsveld, TBWA\Hunt\Lascaris Leigh Anne Salonika, TBWA\Hunt\Lascaris Jason Fieldgate, TBWA\Hunt\Lascaris Simone Allem, TBWA\Hunt\Lascaris Graeme Borchers, Graeme Borchers Photography Hazel Buchan Brett De Vos, Birthmark Brett De Vos, Birthmark TBWA\HUNT\LASCARIS JOHANNESBURG

A07/060 SELF PROMOTION Title Client Product/Service Design/Advertising Agency, City Art Director Copywriter Co-Author Final Art Entered By

SWEDEN

A07/070 SELF PROMOTION Title Client Product/Service Design/Advertising Agency, City Global Chief Creative Officer Creative Director

AUSTRALIA

Art Director Designer Illustrator/Animator Copywriter Executive Print Producer Print Producer Digital Producer Snr Account Director Account Manager Developer Digital Designer Social Media Animator Music Photographer Retoucher Finished Artist Entered By

THE USEFUL BOOK ACNE R&D THE USEFUL BOOK ACNE ADVERTISING Stockholm Johan Holmgren, Acne Advertising Erik Bergqvist, Acne Advertising Elin Bäckman, Acne Advertising Julia Reijs, Freelance ACNE ADVERTISING Stockholm

LEO’S CIDER LEO BURNETT SYDNEY LEO’S CIDER LEO BURNETT SYDNEY Andy Dilallo, Leo Burnett Sydney Grant Mcaloon, Leo Burnett Sydney Vince Lagana, Leo Burnett Sydney Stuart Tobin, Leo Burnett Sydney Stuart Tobin, Leo Burnett Sydney John Henry-Pajak, Leo Burnett Sydney Ayla Norris-Smith, Leo Burnett Sydney Jeremy Devilliers, Leo Burnett Sydney Michelle Browne, Leo Burnett Sydney Gemma Heyes, Leo Burnett Sydney Tanya Vragalis, Leo Burnett Sydney Kayleigh Chapman, Leo Burnett Sydney Keong Seet/Kevin Brown, Leo Burnett Sydney Eddy Milfort, Leo Burnett Sydney Bryan Wilmot, Leo Burnett Sydney Toby Pederson, Leo Burnett Sydney Song Zu, Dieu Tan, Freelance Michael Luland/Ash Derari, Leo Burnett Sydney Justine Dooner, Leo Burnett Sydney LEO BURNETT SYDNEY

THURSDAY, JUNE 20, 2013

A08/027 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City ECD Art Director Copywriter Producer Entered By A08/051 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Creative Director Art Director

Planner Producer Account Director Designer Head Of Planning Entered By A08/091 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Copywriter Designer Entered By A08/096 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Production Account Management Producer Art Buying Final Artwork Production Producer Casefilm Director Casefilm Sound Editor Casefilm Speaker Casefilm Music Casefilm Photographer Entered By A08/162 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer/ Creative Director Creative Director Copywriter/Art Director/ Designer/Illustrator Designer/Illustrator Producer Entered By

UNITED KINGDOM PANTONE QUEEN PANTONE PANTONE LEO BURNETT LONDON Justin Tindall, Leo Burnett London Will Thacker, Leo Burnett London Blake Waters, Leo Burnett London Janice Capewell, Leo Burnett London Chris Dale, Leo Burnett London LEO BURNETT LONDON SWEDEN THE ICE RECORD PROJECT SHOUT OUT LOUDS BLUE ICE SINGLE TBWA\STOCKHOLM Kalle Widgren, TBWA Alexander Fredlund, TBWA André Persson, TBWA Martin Baude, TBWA Lisa Adamsson, TBWA Tobias Bergenwall, TBWA Ylva Windolf, TBWA Christian Styffe, TBWA Alison Bonner, TBWA TBWA\STOCKHOLM SOUTH AFRICA CHANGE YOUR TUNE/MUSIC BOX OFM REGIONAL RADIO STATION JOE PUBLIC Johannesburg Maciek Michalski, Joe Public Shift Charlotte Marriner, Joe Public Christo Kruger, Joe Public Shift Sophia Strydom, Joe Public Shift JOE PUBLIC Johannesburg GERMANY THE TEA CALENDAR HAELSSEN & LYON TEA KOLLE REBBE Hamburg Sascha Hanke, Kolle Rebbe Gmbh Heiko Schmidt, Kolle Rebbe Gmbh Kay Eichner, Kolle Rebbe Gmbh Patrick Schröder, Kolle Rebbe Gmbh Julia Meissner, Kolle Rebbe Gmbh Martin Lühe, Kolle Rebbe Gmbh Kira Middendorf, Kolle Rebbe Gmbh Julia Rudloff, Kolle Rebbe Gmbh Karen Blome, Kolle Rebbe Gmbh Wibke Damm, Kolle Rebbe Gmbh Sebastian Arends, Kolle Rebbe Gmbh Reinhold Kathöfer, Inch Design Service Alexander Steinhoff, Virus Alexander De Lukowicz, Virus The Shack Alan Orpin Ralf Goldkind, No Limits One/Big Music Marie Therese Cramer KOLLE REBBE Hamburg CANADA COOK WITHOUT THE BOOK LEO BURNETT, TORONTO LEO BURNETT, TORONTO LEO BURNETT TORONTO Judy John, Leo Burnett/Toronto Lisa Greenberg, Leo Burnett/Toronto Sam Cerullo, Leo Burnett/Toronto Steven Tiao, Leo Burnett/Toronto Kim Burchiel, Leo Burnett/Toronto LEO BURNETT TORONTO

D5-DESIGNWinners+A_Mise en page 1 19/06/13 18:55 Page67

DESIGN WINNERS A08/180 PROMOTIONAL ITEM DESIGN Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter Head Of Design Designer Director Editor Executive Producer Asst. Producer Management Supervisor Account Executive Brand Planning Director Entered By

USA FAILE, ART SERIES NYC BALLET NYC BALLET DDB NEW YORK Matt Eastwood, DDB NY Menno Kluin, DDB NY Sean Labounty, DDB NY Joao Unzer, DDB NY Rodrigo De Castro, DDB NY Juan Carlos Pagan, DDB NY Brian Gartside, DDB NY Alec Helm, DDB NY Alec Helm, DDB NY Teri Altman, DDB NY Nina Horowitz, DDB NY Lauren Neuman, DDB NY Cindy Nguyen, DDB NY Mary Bakarich, DDB NY DDB NEW YORK

A09/004 UNITED ARAB EMIRATES PUBLICATIONS & BUSINESS COMMUNICATIONS Title REMOTE Client RAJIV SAINI Product/Service DOG TRAINING SERVICE Design/Advertising Agency, City BLUE APPLE Dubai Creative Director Milind Lanjekar, Blue Apple Senior Creative Director Pankaj Ramnathkar, Blue Apple Neil D’Souza, Blue Apple Entered By BLUE APPLE Dubai A09/031 AUSTRALIA PUBLICATIONS & BUSINESS COMMUNICATIONS Title STEVE LI, ACUPUNCTURIST Client STEVE LI Product/Service ACUPUNCTURIST Design/Advertising Agency, City RE Sydney Designer Erin Hoffman, Re Creative Director Jason Little, Re Entered By RE Sydney A11II/029 PRINT AND POSTER ADS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director/Copywriter Creative Director Art Director Copywriter Account Management Illustrator Graphic Production Advertiser’s Supervisor Entered By A11II/067 PRINT AND POSTER ADS Title Client Product/Service Design/Advertising Agency, City Creative Directors

Design Director Art Directors

Copywriters

Illustrators

Photographers Entered By

GERMANY THE OTHER SIDE OF NEWSPAPERS ZMG (NEWSPAPER MARKETING ASSOCIATION) ZMG (NEWSPAPER MARKETING ASSOCIATION) OGILVY GERMANY Frankfurt Dr. Stephan Vogel, Ogilvy Germany Matthias Storath, Ogilvy Germany Lothar Mueller, Ogilvy Germany Helmut Meyer, Ogilvy Germany Christian Kuzman, Ogilvy Germany Jan Roters, Ogilvy Germany Christian Von Dewall, Ogilvy Germany Noma Bahr Peter Belz, Ogilvy Germany Alexander Pfaff, Ogilvy Germany Stefan Kriznjak, Ogilvy Germany Dr. Joachim Donnerstag, Zmg OGILVY GERMANY Frankfurt

A11II/144 PRINT AND POSTER ADS Title Client Product/Service Design/Advertising Agency, City Finishing Artist Illustrator Senior Visualiser Art Director Copywriter Creative Director Executive Creative Director National Creative Director Entered By

INDIA OSCAR WILDE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai Kuldeep Soni, McCann Worldgroup Anil Sharma, McCann Worldgroup Lamanoestudio.cl, Lamanoestudio.cl Nobin Dutta, McCann Worldgroup Talha Nazim, McCann Worldgroup Rohit Devgun, McCann Worldgroup Rohit Devgun, McCann Worldgroup Talha Nazim, McCann Worldgroup Rohit Devgun, McCann Worldgroup Talha Nazim, McCann Worldgroup Ashish Chakravarty, McCann Worldgroup Prasoon Joshi, McCann Worldgroup McCANN WORLDGROUP INDIA Mumbai

A11III/002 SINGAPORE PACKAGING AND PROMOTIONAL ITEM DESIGN Title BLAH BLAH BLAH Client HOLYCRAP.SG Product/Service ART GROUP Design/Advertising Agency, City KINETIC SINGAPORE Creative Director Pann Lim, Kinetic Singapore Art Director Pann Lim, Kinetic Singapore Claire Lim, Holycrap.sg Illustrator Renn Lim, Holycrap.sg Aira Lim, Holycrap.sg Copywriter Claire Lim, Holycrap.sg Videographer Desmond Tan, KTV Sound Designer Victor Low, Affixen Photographer John Nursalim/Pann Lim, Visual Mind/ Kinetic Singapore Entered By KINETIC SINGAPORE A11V/006 INDIA CALENDARS, FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title STICK IT ART Client HAIYYA Product/Service PUBLIC AWARENESS Design/Advertising Agency, City BBDO INDIA Mumbai Photographer Raghav Subbu/Sunil Garud Producer Kirk Jacob, Dreamcatchers Shouvik Basu, 10 Films Editor Rajeev Mohite, BBDO India Retouch Artist And Print Production Hitesh Shah, BBDO India Illustrator Gunjan Poddar/Indrajeet Kadam, BBDO India Art Director Josy Paul/Rajdeepak Das/Sandeep Sawant/ Gunjan Poddar/Indrajeet Kadam/Hemant Shri, BBDO India Copywriter Josy Paul/Rajdeepak Das/Sandeep Sawant/ Hemant Shringy/Gunjan Poddar/Indrajeet Ka, BBDO India Creative Director Josy Paul/Rajdeepak Das/Sandeep Sawant, BBDO India Executive Creative Director Rajdeepak Das, BBDO India Chairman/Chief Creative Officer Josy Paul, BBDO India Entered By BBDO INDIA Mumbai

USA THINK PATENT X 20 POSTERS IBM IBM OGILVY NEW YORK Steve Simpson/Susan Westre/Mike Hahn/ Ryan Blank/Marcos Ribeiro/Jeff Curry/ Sam Ma, Ogilvy & Mather Sid Tomkins, Ogilvy & Mather Denise Zurligen/Jillian Abramson/ Susan Murphy/Eddie Pak/Okan Usta/ Bruna Gonzales, Ogilvy & Mather Fred Kovey/Anne Davidson/Joe Perry/ Lauren Miller/Andrew Mellen/Lauren Elkins/ Dan, Ogilvy & Mather Carl De Torres/I Love Dust/La Mosca/ Luke Watkins/Johnny Budden/ Faruk Kalaycioglu Christian Weber/Craig Cutler/ Jake Chessum/Pict Estudio OGILVY NEW YORK

A12II/014 ADVERTISING TYPOGRAPHY Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriters Calligrapher

Entered By

INDIA SAVE CALLIGRAPHY QALAMKARI CREATIVE CALLIGRAPHY TRUST QALAM-AATMA CALLIGRAPHY FESTIVAL OGILVY & MATHER INDIA Gurgaon Ajay Gahlaut, Ogilvy India Preeti Koul Chaudhry, Ogilvy India Nasheet Shadani, Ogilvy India Ajay Gahlaut/Riazat Ullah Khan/ Nasheet Shadani, Ogilvy India Mohd Mushtaq, Freelancer Nasheet Shadani, Ogilvy India Srikant Behera, Ogilvy India OGILVY & MATHER INDIA Gurgaon

67 Art Buyer Illustrator Copywriter Art Director Account Manager Art Buyer Art Director Copywriter Creative Director Worldwide Creative Director Entered By

Aurélie Lubot Mario Hugo, Monsieur L’agent Steve Nicholls Marjorie Vardo Carlos Lima, Qg Propaganda Alexandre Oliveira, Qg Propaganda Camila Sayuri Miyamura, Qg Propaganda Americo Vizer, Qg Propaganda Marcello «droopy» Almeida, Qg Propaganda Erik Vervroegen QG PROPAGANDA São Paulo

A12II/075 ADVERTISING TYPOGRAPHY Title Client Product/Service Design/Advertising Agency, City Senior Director Of Marketing Emea Account Executive Retoucher Head Of Traffic And Production Business Director Typographer/Designer Copywriter Art Director Associate Creative Director

UNITED KINGDOM

Executive Creative Director Chief Creative Officer Entered By A12II/087 ADVERTISING TYPOGRAPHY Title Client Product/Service Design/Advertising Agency, City RTVC Media Executive Media Director Typographer Creative Creative Director Chief Creative Officer CEO Audio Producer Agency Producer RTVC Entered By

A13V/006 OTHER VIDEO CONTENT Title Client Product/Service Design/Advertising Agency, City Creative General Manager

BRAZIL 47 FLOORS MAPFRE INSURANCE INSURANCE QG PROPAGANDA São Paulo

THURSDAY, JUNE 20, 2013

Andrew Warner, Expedia Jessica Wilkinson, Ogilvy And Mather Trevor Qizilbash, Ogilvy And Mather Grant Mason, Ogilvy And Mather Stephen Hillcoat, Ogilvy And Mather Mark Osborne, Ogilvy And Mather Jon Morgan, Ogilvy And Mather Mike Watson, Ogilvy And Mather Mark Harrison, Ogilvy And Mather Paul Mason, Ogilvy And Mather Gerry Human, Ogilvy And Mather Gerry Human, Ogilvy And Mather OGILVY & MATHER LONDON BRAZIL SOUND TYPEFACE CLUB NME BRASIL MAGAZINE/WEBSITE DDB BRASIL São Paulo Bernarso Silve, DDB Brasil Thiago Vanigli, DDB Brasil Adriano Souza, DDB Brasil Simone Gasperin, DDB Brasil Silvio Calissi, DDB Brasil Gabriel Gama, DDB Brasil Rodrigo Pereira, DDB Brasil Rodrigo Pereira, DDB Brasil Everton Behenck, DDB Brasil Rafael Bohrer, DDB Brasil Marco Bezerra, DDB Brasil Marcio Callage, DDB Brasil B Sound Thinking, B Sound Thinking Bibiana Saldanha, DDB Brasil Anna Martha Silveira, DDB Brasil Clarissa Willrich, DDB Brasil DDB BRASIL São Paulo

A13I/014 UNITED KINGDOM CHANNEL BRANDING OR PROGRAMME BRANDING Title ANIMAL PLANET REFRESH Client ANIMAL PLANET Product/Service IDENTITY Design/Advertising Agency, City DOUBLE G London Director Of Production Paul Mortimore, Discovery UK Creative Marketing Director Tim Hughes, Discovery UK Creative Creative Director Robin Garnett, Discovery UK Creative VP Executive Creative Director Federico Gaggio, Discovery UK Creative Founder Grant Gilbert, Double G Studios Entered By DISCOVERY COMMUNICATIONS EUROPE London

Art Director A12II/025 ADVERTISING TYPOGRAPHY Title Client Product/Service Design/Advertising Agency, City

LUGGAGE LABELS EXPEDIA EXPEDIA OGILVY & MATHER LONDON

Copywriter Producer Director

SPAIN WAR AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL CONTRAPUNTO BBDO Madrid Carlos Jorge, Contrapunto BBDO Félix Del Valle, Contrapunto BBDO Max Hattler, Max Hattler Aurora Hidalgo, Contrapunto BBDO Raúl López, Contrapunto BBDO Aurora Hidalgo, Contrapunto BBDO Raúl López, Contrapunto BBDO Max Hattler, Max Hattler Max Hattler, Max Hattler

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DESIGN WINNERS

68 Post Production Sound/Music Client Services Director Account Director Account Executive Entered By

Víctor Bregante, Víctor Bregante OEO/Max Hattler Paco Ribera, Contrapunto BBDO Lorena Landau, Contrapunto BBDO Leticia Gutiérrez, Contrapunto BBDO CONTRAPUNTO BBDO Madrid

A14/027 DESIGN PHOTOGRAPHY Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Creative Director Photographer Copywriter Creative Director Entered By

USA

B01/012 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Executive Creative Director Global Business Director Executive Producer Producer Design Director Designer/Art Director UX Designer Copywriter Technical Realisation Key Visual Entered By

THE NETHERLANDS

B01/054 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Music/Sound Design Production Company

UNITED KINGDOM

WANDAWAGA SERIES CAMP WANDAWAGA CAMP OGILVY & MATHER Chicago Joe Sciarrotta, Ogilvy/Mather Todd Baxter Todd Baxter Joe Sciarrotta, Ogilvy/Mather Tereasa Surratt, Ogilvy/Mather OGILVY & MATHER Chicago

YOUR FUTURE BOTTLE HEINEKEN HEINEKEN DDB & TRIBAL AMSTERDAM Chris Baylis, DDB & Tribal Amsterdam Sandra Krstic, DDB & Tribal Amsterdam Ashley Vinson, DDB & Tribal Amsterdam Seb Sokol, DDB & Tribal Amsterdam Robbin Cenijn, DDB & Tribal Amsterdam Keith Kornson, DDB & Tribal Amsterdam Joeri Kiekebosch, DDB & Tribal Amsterdam Josh Stuart, DDB & Tribal Amsterdam Mediamonks Iris DDB & TRIBAL AMSTERDAM

WEB LAB GOOGLE GOOGLE CHROME GOOGLE UK London Shroom Bibliothèque Weir And Wong Artist Karsten Schmidt Production Company Map Universal Design Studio Branding/Production Company B-Reel Production Company Tellart Creative Agency Google Creative Lab Entered By GOOGLE UK London

B01/118 ONLINE DIGITAL DESIGN Title Client Product/Service Design/Advertising Agency, City Contact Producer Project Manager Copywriter

Art Director Creative Director Executive Creative Director Entered By C01/004 PERMANENT RETAIL Title Client Product/Service Design/Advertising Agency, City

Key Account Manager Senior Project Manager Designer

Project Manager

BRAZIL CENSORED TWEET AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL DDB BRASIL São Paulo Marcia Feitosa, DDB Brasil Cica Mattos, DDB Brasil Cabana Criacao, Cabana Criacao Anderson Passos, DDB Brasil Igor Quintella, DDB Brasil Rodrigo Dorfman, DDB Brasil Rafael Ferrer, DDB Brasil Leonardo Konjedic, DDB Brasil Ana Cecília Novis, DDB Brasil Guilherme Cunha, DDB Brasil Diogo Mello, DDB Brasil Alvaro Rodrigues, DDB Brasil DDB BRASIL São Paulo NORWAY MELKERAMPA TINE SA MELKERAMPA CONCEPT STORE SCANDINAVIAN DESIGN GROUP Oslo/ INNE DESIGN Oslo/McCANN WORLDGROUP Oslo Annie Myhre, Scandinavian Design Group Evelyn Irene Wulff, Scandinavian Design Group Ingvil Marstein, Scandinavian Design Group Torjan Rood Vastveit, Scandinavian Design Group Pål Fasseland, Tne Sa

Interior Designer Designer Project Coordinator Project Manager Digital Adviser Designer Progammer Entered By C03/021 POINT OF SALE Title Client Product/Service

Vigdis Apeland Bergh, Inne Design Marte R. Fredriksen, Inne Design Eirik Seu Stokkmo, Scandinavian Design Group Tonje Jæger, Scandinavian Design Group Ksenia Stanishevski, Tne Sa Emma Prunty, Scandinavian Design Group Christian Søgaard, Scandinavian Design Group Thomas Kaldhol, Scandinavian Design Group Timothy Scott, Mediafront SCANDINAVIAN DESIGN GROUP Oslo DENMARK

THE SCRATCH POSTER URBAN EARS SLUSSEN MOBILE MIXING SYSTEM HARDWEAR AND APP Design/Advertising Agency, City UNCLE GREY Copenhagen Executive Creative Director Jimmy Blom, Unclegrey Art Director Jon Goldtsche, Unclegrey Junior Art Director Carl Angelo, Unclegrey Account Director Charlotte Porsager, Unclegrey Junior Art Director Lasse Elgård Vintersbølle, Unclegrey Mads Alexander Nielsen, Unclegrey Account Manager Trainee Alexandra Thielke, Unclegrey Creative Director Kim Michael, Unclegrey Producer Tim Milne, Artomatic Music Producer Sebastian Rønde Thielke, Red Boat Opera Strategic director Lars Samuelsen, Unclegrey Junior Art Director Henrik Baecklund, Unclegrey Managing director Kasper Petersen, MEC Access Entered By UNCLE GREY Copenhagen

C05/001 EXHIBITIONS & LIVE EVENTS Title

GERMANY

CROSS-OVER-EVENT AUDI SPHERE, COPENHAGEN 2012 Client AUDI Product/Service EVENT Design/Advertising Agency, City SCHMIDHUBER+PARTNER Munich/ KMS BLACKSPACE Munich Entered By SCHMIDHUBER+PARTNER Munich

C05/058 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Vp/Executive Creative Director Executive Producer Technology Lead Producer Executive Creative Director Executive Producer Technical Director Art Director Creative Director Project Manager Production Manager/Designer Designer Production Director Project Manager Entered By

UNITED KINGDOM

C05/065 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer

CHINA

Executive Creative Director Associate Executive Creative Director Head Of Copy Creative Director Associate Creative Director Professor Associate Creative Director

NIKE+ FUELFEST NIKE NIKE+ FUELBAND R/GA London James Temple, R/GA London Jon Spruce, R/GA London Niall Mccormack, R/GA London Anna Jansson, R/GA London Seiichi Saito, Rhizomatik Douglas Diaz, Rhizomatik Satoshi Horii, Rhizomatik Masanori Sakamoto, Rhizomatik Giorgio De Mitri, Sartoria Andrea Zini, Sartoria Federico Fontana, Sartoria Giuseppe Melone, Sartoria Matt Julnes, Slice Lucy Aitkins, Slice R/GA London

FUR HURTS PETA ETHICAL TREATMENT OF ANIMALS OGILVY BEIJING Graham Fink, Ogilvy & Mather Advertising Beijing Juggi Ramakrishnan, Ogilvy & Mather Advertising Beijing Wilson Chow, Ogilvy & Mather Advertising Beijing Kweichee Lam, Ogilvy & Mather Advertising Beijing Xingsheng Qi, Ogilvy & Mather Advertising Beijing Paul Bo, Ogilvy & Mather Advertising Beijing Yong Xie, Shenyang University Ming Law, Ogilvy & Mather Advertising Beijing Awing Chen, Ogilvy & Mather Advertising Beijing

THURSDAY, JUNE 20, 2013

Senior Art Director

Art Director

Chief Digital Officer Business Director Senior Account Manager Senior Account Executive National Knowledge Manager Business Director Photographer Entered By C05/075 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Creative Director Art Director Copy Writer Account Supervisor Agency Producer Executive Producer Director And Coreographer Set Designer Stylist Music And Sound Effects Structure And Tecnology Producer Brand Manager Group Brand Manager General Manager/International Client Service Director Entered By C05/090 EXHIBITIONS & LIVE EVENTS Title Client Product/Service Design/Advertising Agency, City Filmcutter Photographer Retoucher Art Director

Copywriter Creative Director Entered By

Morris Ku, Ogilvy & Mather Advertising Beijing Peggy Wang, Ogilvy & Mather Advertising Beijing Ashley Chen, Ogilvy & Mather Advertising Beijing Hang Qi, Ogilvy & Mather Advertising Beijing Peony Wu, Ogilvy & Mather Advertising Beijing Uma Wang, Ogilvy & Mather Advertising Beijing Iris Huang, Ogilvy & Mather Advertising Beijing Freya Yan, Ogilvy & Mather Advertising Beijing Olivia Fang, Ogilvy Public Relations/Beijing Canna Jiao, Neo@ogilvy Beijing Zhong Shi, Beijing Time Machine Advertising Co./Ltd OGILVY BEIJING ITALY THE WALL OF OPPORTUNITIES HEINEKEN ITALIA HEINEKEN PUBLICIS ITALY Milan Cristiana Boccassini, Publicis Italy Bruno Bertelli, Publicis Italy Valeria Vanzulli, Publicis Italy Francesca Bonomi, Publicis Italy Giada Salerno, Publicis Italy Mariella Maiorano, Publicis Italy Marco Astarita, Dooley Srl Nikos Lagousakos, Dooley Srl Andrea Gallo, Pollo Design Claudia Tortora Diego Maggi Giancarlo Campora, Lime Lite Daniela Gorni, Heineken Italia Roberto Giugliano, Heineken Italia Daniela Di Maio, Publicis Italy PUBLICIS ITALY Milan CHINA FROZEN BULLETS PEACE ONE DAY PEACE ONE DAY SHINEWORKS Shanghai Rico Zhang, Hans Films Nicholas Siau Lim Kok Keat, D.I.solution Lyon Liao, Shineworks Koko Huang, Shineworks Jack Xuan, Shineworks Sam San, Shineworks Koko Huang, Shineworks SHINEWORKS Shanghai

C06/029 CHINA PUBLIC SPACES Title HAPPY SHOT Client SANOFI Product/Service CORPORATE SERVICE, CHARITY PROMOTION Design/Advertising Agency, City PUBLICIS SHANGHAI Shanghai Creative Director Erik Vervroegen, Publicis Worldwide Chief Creative Officer/Copywriter/ Planner Sheena Jeng, Publicis Shanghai Executive Creative Director/ Copywriter Akae Wang, Publicis Shanghai Creative Director/Copywriter Ivan Liu, Publicis Shanghai Art Director Liron Qiu, Publicis Shanghai Designer Hanna Han, Publicis Shanghai Leo Jin, Publicis Shanghai Art Buyer Yuan Ting, Publicis Shanghai Photographer Wirland Wu, Freelancer Cugi Tsai, Neptunus Account Supervisor Elsa Chou, Publicis Shanghai Advertiser’s Supervisor Wanling Yu, Sanofi Entered By PUBLICIS SHANGHAI Shanghai C06/064 PUBLIC SPACES Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

SOUTH KOREA BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE CHEIL WORLDWIDE Seoul Jeongkeun Yoo, Cheil Worldwide Thomas Hongtack Kim, Cheil Worldwide Joohoon Lee, Cheil Worldwide

D5-DESIGNWinners+A_Mise en page 1 19/06/13 18:56 Page69

DESIGN WINNERS Art Director

Copywriter

Account Director Account Executive Technical Director Technical Designer Entered By

Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Jungho Park, Cheil Worldwide Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Chang-Hwa Yeo, EX Creative Taejin Kang, EX Creative Myeongjoon Joo, EX Creative CHEIL WORLDWIDE Seoul

D01II/005 CORE FMCG Title Client Product/Service Design/Advertising Agency, City Creative Director Senior Designer Production Designer Project Manager Copywriter Brand Strategist Entered By

NEW ZEALAND

D01III/002 PREMIUM BRAND Title Client Product/Service Design/Advertising Agency, City Creative Director Designer Account Director Account Manager Illustrator

BRAZIL

Entered By

OOB ORGANIC ICE CREAM OOB ORGANIC ORGANIC ICE CREAM SPECIAL GROUP Auckland Heath Lowe, Special Group Emma Kaniuk, Special Group Nicky Lloyd, Special Group Jules Pakenham, Special Group Rob Jack, Special Group Clare Buchanan, Special Group SPECIAL GROUP Auckland

Q CHOCOLATE AQUIM GASTRONOMIA Q CHOCOLATE CLAUDIO NOVAES DESIGN Sao Paulo Claudio Novaes, Claudio Novaes Design Tati Valiengo, Claudio Novaes Design Daniela Almeida, Claudio Novaes Design Ana Luiza Rijo, Claudio Novaes Design Marcos Oliveira, Estúdio Rabiskeria Ana Mendes, Estúdio Rabiskeria CLAUDIO NOVAES DESIGN Sao Paulo

D02I/001 SWEDEN OWN LABEL AND PRIVATE LABEL BRANDS Title MIKKELLER + BEDOW Client MIKKELLER Product/Service CRAFT BEER Design/Advertising Agency, City BEDOW Stockholm Creative Director Perniclas Bedow, Bedow Graphic Designer Anders Bollman, Bedow Entered By BEDOW Stockholm D02II/004 CORE FMCG Title Client Product/Service Design/Advertising Agency, City Creative Director Senior Designer Entered By D02III/010 PREMIUM BRAND Title Client Product/Service

UNITED KINGDOM ELECTRO BACARDI-MARTINI BOMBAY SAPPHIRE WEBB DEVLAM London Dominic Burke, Webb deVlam Damien Fournival, Webb deVlam Martin Glatz, Karl Knauer WEBB DEVLAM London

D05/002 SUSTAINABLE PACKAGING Title Client Product/Service Design/Advertising Agency, City Chief Creative Officer - India National Creative Director Associate Executive Creative Director/Copywriter Creative Director - Design Art Director Copywriter Illustrator Client Servicing Production DOP Photographer Production Director Entered By E01/009 CONSUMER PRODUCTS Title Client Product/Service Design/Advertising Agency, City Creative Director Creative Director/Designer Designer Strategic Planner Account Manager

Photographer Video Producer Copywriter Print Production Entered By E02/006 CONSUMER SERVICES Title Client Product/Service Design/Advertising Agency, City Creative Director Art Director

SWEDEN

BLOSSA ANNUAL 2012 ALTIA SWEDEN ANNUAL LIMITED EDITION OF BLOSSA GLÖGG/MULLED WINE 2012 Design/Advertising Agency, City McCANN STOCKHOLM Creative Director Nils Jensen, McCann Stockholm Designer Patrik Reuterskiöld, McCann Stockholm Mats Lekberg, McCann Stockholm Copy Christian Heinig, McCann Stockholm Account Manager Jeanette Zackrisson, McCann Stockholm Account Director Sara Helmersson, McCann Stockholm Final Art Staffan Skoglund, McCann Stockholm Calligrapher Hiroko Kimura Entered By McCANN STOCKHOLM D02III/016 PREMIUM BRAND Title Client Product/Service Design/Advertising Agency, City

Design Engineer/Visualizer Stefan Wennerström, No Picnic Industrial Designer Urban Ahlgren, No Picnic Creative Director Thomas Schaad, No Picnic Project Manager Jonas Westius, No Picnic Client Director Alfred Alfred, No Picnic Client Manager Britt-Marie Möller, The Brand Union Client Director Felicia Leksell, The Brand Union Design Director Henrik Billqvist, The Brand Union Executive Client Director Jonas Andersson, The Brand Union Global Manager/Design Strategy Caroline Mörnås, The Absolut Company Senior Manager/Global on Premise Strategy Miranda Dickson, The Absolut Company Global Director/Design Strategy Anna Kamjou, The Absolut Company Entered By THE BRAND UNION Stockholm

Copywriter Illustrator Developer Entered By E02/036 CONSUMER SERVICES Title Client Product/Service Design/Advertising Agency, City

SWEDEN Executive Creative Director ABSOLUT CRAFT (BARTENDER’S COLLECTION) THE ABSOLUT COMPANY ABSOLUT CRAFT THE BRAND UNION Stockholm/ NO PICNIC Stockholm

Chief Creative Officer Creative Director

INDIA GOOD PAPER PROJECT COTEX BIO-FARM BIO-FARM ORGANIC FERTILIZER LEO BURNETT INDIA Mumbai K V Sridhar, Leo Burnett Nitesh Tiwari, Leo Burnett Vikram Pandey, Leo Burnett Payal Juthani, Leo Burnett Amit Thakur, Leo Burnett Jay Divanji, Leo Burnett Santosh Harmarkar, Leo Burnett Swati Khanduri, Leo Burnett Suresh Lodh, Screen Art Enterprises Kevin Pereira, Freelancer Varun Dutt, Freelancer Shashank Sharma, Freelancer Elijah Tesla, Ecobasket Krafts Dilip Trivedi , Fresno and Bakersfield India Ltd. LEO BURNETT INDIA Mumbai CANADA F. MENARD F. MENARD PORK PRODUCTION TRADE LG2BOUTIQUE Montréal Claude Auchu, lg2boutique Serge Côté, lg2boutique Andrée Rouette, lg2boutique Pénélope Fournier, lg2boutique Catherine Lanctôt, lg2boutique Florence Morin-Laurin, lg2boutique Johanna Lessard, lg2boutique Marion Haimon, lg2boutique Martin Girard Simon Lavoie, Stratimage Sophie Bordes Lg2fabrique LG2BOUTIQUE Montréal SINGAPORE MAKISAN MAKISAN JAPANESE EATERY KINETIC SINGAPORE Pann Lim, Kinetic Singapore Esther Goh, Kinetic Singapore Astri Nursalim, Kinetic Singapore Gian Jonathan, Kinetic Singapore Jack Tan, Kinetic Singapore Pann Lim, Kinetic Singapore Eugene Tan, Kinetic Singapore Joseph Davies, Kinetic Singapore Esther Goh, Kinetic Singapore Noel Chan, Kinetic Singapore Tori Kuncoro, Kinetic Singapore KINETIC SINGAPORE SOUTH AFRICA DESIGN INDABA ABSA SPONSORSHIP THE JUPITER DRAWING ROOM JOHANNESBURG Johannesberg Tom Cullinan, The Jupiter Drawing Room Johannesburg Brad Reilly, The Jupiter Drawing Room Johannesburg Dana Cohen, The Jupiter Drawing Room Johannesburg

THURSDAY, JUNE 20, 2013

69 Art Director Copywriter Electronic/Digital/ New Media Producer Entered By

E02/041 CONSUMER SERVICES Title Client Product/Service Design/Advertising Agency, City Creative Director Design Director Designer Designer/Motion Design Designer Senior Motion Designer Motion Designer Writer Senior Strategist Client Director Client Executive Entered By

Mpumi Guliwe, The Jupiter Drawing Room Johannesburg Jeff Tyser, The Jupiter Drawing Room Johannesburg Wakhile Sithole, The Jupiter Drawing Room Johannesburg THE JUPITER DRAWING ROOM JOHANNESBURG Johannesberg USA IGLOO BRAND CREATION SKY NEW ZEALAND IGLOO INTERBRAND AUSTRALIA Sydney Mike Rigby, Interbrand Chris Maclean, Interbrand Christopher Doyle, Interbrand Andy Yanto, Interbrand Joao Peres, Interbrand Eric Ng, Interbrand Mike Tosetto, Interbrand Anna Brocklebank, Interbrand Chris Lamont, Interbrand James Cooper, Interbrand Dean Christie, Interbrand David Storey, Interbrand Rashna Shroff, Interbrand INTERBRAND New York

E02/056 CONSUMER SERVICES Title Client Product/Service

UNITED KINGDOM

E03/007 CHARITIES & NOT FOR PROFIT Title Client Product/Service Design/Advertising Agency, City Global Chief Creative Officer Chief Creative Officer Executive Creative Director Creative Directors

USA

EE BRAND LAUNCH EE TELECOMMUNICATIONS - MOBILE NETWORK AND NEWDIGITAL SERVICES Design/Advertising Agency, City WOLFF OLINS London Design/Origination, Wolff Olins Chief Of Brand And Communications Steven Day, Ee Marketing Director Spencer McHugh, Ee Head Of Brand Management Ben Spencer, Ee Motion Language Wolff Olins/Thomas Eberwein Development And Refinement Wolff Olins, Zeitguised And Man Versus Machine Ee Nobblee Typeface Miles Newlyn/Wolff Olins Brand Film Wolff Olins/Thomas Bryant, Archers’ Mark and Time Based Arts Retail Partners The One Off ATL Partners Saatchi/Saatchi BTL Partners Publicis Chemistry Launch Event Partners Cake Digital And Social Partners Poke Entered By WOLFF OLINS London

RECIPEACE PEACE ONE DAY/D&AD PEACE DAY LEO BURNETT CHICAGO Mark Tutssel, Leo Burnett Worldwide Susan Credle, Leo Burnett Chicago Jeanie Caggiano, Leo Burnett Chicago Matt Miller/Phil Jungmann, Leo Burnett Chicago Design Director Alisa Wolfson, Leo Burnett Chicago Copywriter Adam Ferguson, Leo Burnett Chicago Art Director Kate Harding-Jackson, Leo Burnett Chicago Senior Designers Kelly Dorsey/Kyle Poff/Peter Ty, Leo Burnett Chicago Photographers Chris Cassidy/Jason McKean, Chris Cassidy Photography/Leo Burnett Chicago Production Designer Chris Apap, Leo Burnett Chicago Designer Casey Martin, Leo Burnett Chicago Executive Director Of Production Vincent Geraghty, Leo Burnett Chicago Group Executive Producer Rob Tripas, Leo Burnett Chicago Senior Producer Laurie Gustafson, Leo Burnett Chicago Producer Richard Blanco, Leo Burnett Chicago Associate Producers Steve Tabor/Jake Brusha/Mark Phan, Leo Burnett Chicago Cinematographer Jake Brusha, Leo Burnett Chicago Editor Joe Clear, The Colonie Account Directors Nina Abnee/Josh Raper/Karla Flannery, Leo Burnett Chicago Assistant Account Executives Riley Bernardin/Dane Gunderson, Leo Burnett Chicago Entered By LEO BURNETT CHICAGO

D5-AD.indd 70

19/06/13 18:42

RADIO

GRAND PRIX

Poke a stick at a GRIZZLY BEAR Set FIRE to your hair Use your private parts as PIRANHA bait RUN across train tracks ‘cos you’re late

Watch the video and download the song

dumbwaystodie.com

GRAND PRIX WINNER DUMB WAYS TO DIE METRO TRAINS MCCANN MELBOURNE AUSTRALIA

THURSDAY, JUNE 20, 2013

D5-GP-RADIO.indd 71

19/06/13 18:10

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19/06/13 18:42

D5-RADIOWinners+A_Mise en page 1 19/06/13 18:09 Page73

RADIO WINNERS

GRAND PRIX A20/045 PUBLIC HEALTH & SAFETY Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Producer Sound Studio Sound Engineer Music Account Manager Planner Entered By

Scriptwriter AUSTRALIA DUMB WAYS TO DIE 3 MINUTE VERSION METRO TRAINS METRO TRAINS 180 Seconds McCANN MELBOURNE N/A John Mescall Pat Baron John Mescall Mark Bradley Adrian Mills Cinnamon Darvall Alan Eaton Ollie Mcgill John Mescall Alec Hussain Adrian Mills McCANN MELBOURNE

GOLD AWARDS A01/007 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Producer Account Manager Entered By A01/008 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Producer Account Manager Entered By A01/009 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Producer Account Manager Entered By

USA ROLL CALL UNILEVER RAGU 30 Seconds BARTON F. GRAF 9000 New York Gerry Graf Eric Kallman Danny Gonzalez/David Suarez Danny Gonzalez/David Suarez Josh Morse Andrew Sherman Kelsey Robertson BARTON F. GRAF 9000 New York USA SHOES UNILEVER RAGU 30 Seconds BARTON F. GRAF 9000 New York Gerry Graf Eric Kallman Danny Gonzalez/David Suarez Danny Gonzalez/David Suarez Josh Morse Andrew Sherman Kelsey Robertson BARTON F. GRAF 9000 New York USA SHARING UNILEVER RAGU 30 Seconds BARTON F. GRAF 9000 New York Gerry Graf Eric Kallman Danny Gonzalez/David Suarez Danny Gonzalez/David Suarez Josh Morse Andrew Sherman Kelsey Robertson BARTON F. GRAF 9000 New York

A06/031 UNITED KINGDOM COSMETICS & BEAUTY, TOILETRIES Title AUTO TUNE Client UNILEVER Product DOVE BRAND Length 50 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human

Agency Producer Account Supervisor Advertiser’s Supervisor Sound Studio Sound Engineer Music Planner Entered By

Giles Montgomery/Denis Kakazu/ Stephanie Symonds Sally Miller Vicki Konecki Steve Miles Wave Studios Mark Campbell Suzanne Austin Tara Austin OGILVY & MATHER LONDON

A10/108 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title TMA Client MERCEDES-BENZ Product CERTIFIED PRE-OWNED BY MERCEDES-BENZ Length 77 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Chief Creative Officer Mike Schalit Executive Creative Director Jenny Glover/Brent Singer Scriptwriter Jared Osmond/Greig Watt Agency Producer Desiree Leong-Colom Advertiser’s Supervisor Judy Bridgmohan Producer Desiree Leong-Colom Director Jared Osmond/Greig Watt Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bailey/Roxanne Singh Other Credits VO: Ron Smerczak Entered By NET#WORK BBDO Johannesburg A10/109 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title NEST Client MERCEDES-BENZ Product CERTIFIED PRE-OWNED BY MERCEDES-BENZ Length 79 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Chief Creative Officer Mike Schalit Executive Creative Director Jenny Glover/Brent Singer Scriptwriter Jared Osmond/Greig Watt Agency Producer Desiree Leong-Colom Advertiser’s Supervisor Judy Bridgmohan Producer Desiree Leong-Colom Director Jared Osmond/Greig Watt Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bailey/Roxanne Singh Other Credits VO: Ron Smerczak Entered By NET#WORK BBDO Johannesburg A14/067 GUATEMALA ENTERTAINMENT & LEISURE CAMPAIGN Title CHUCHU Client LA JUGUETERIA Product LEGO Length 13 Seconds Advertising Agency, City OGILVY GUATEMALA Chief Creative Officer Ramiro Eduardo Creative Director Ruben Leyton/Roberto Gomez Yoshiro Scriptwriter Roberto Gomez Yoshiro Agency Producer Victor Perez Account Supervisor Felipe Morales Advertiser’s Supervisor Ivette Molina De Nájera Producer Luis Alvarado Sound Engineer Pablo Ruano Account Manager Ivette Molina De Nájera Planner Alejandra Polanco Entered By OGILVY GUATEMALA

THURSDAY, JUNE 20, 2013

73 A14/069 GUATEMALA ENTERTAINMENT & LEISURE CAMPAIGN Title UUUUU Client LA JUGUETERIA Product LEGO Length 16 Seconds Advertising Agency, City OGILVY GUATEMALA Chief Creative Officer Ramiro Eduardo Creative Director Ruben Leyton/Roberto Gomez Yoshiro Scriptwriter Roberto Gomez Yoshiro Agency Producer Victor Perez Account Supervisor Felipe Morales Advertiser’s Supervisor Ivette Molina De Nájera Producer Luis Alvarado Sound Engineer Pablo Ruano Planner Alejandra Polanco Other Credits Announcer: Eduardo Verbena/Jorge Alvarado Entered By OGILVY GUATEMALA A15/043 PUBLICATIONS & MEDIA Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Scriptwriter Agency Producer Account Supervisor Account Manager Planner Entered By

NEW ZEALAND CALL GIRL PRIME TELEVISION TELEVISION PROGRAMME/CHANNEL 179 Seconds DRAFTFCB NEW ZEALAND Auckland James Mok Tony Clewett/Regan Grafton Senior Creative Team: Kelly Lovelock/ Hywel James Kelly Gillard Group Account Director: Toby Sellers/Account Director: Sally Willis Stephanie Hueber David Thomason DRAFTFCB NEW ZEALAND Auckland

B01/026 AUSTRALIA BEST USE OF MUSIC AND/OR SOUND DESIGN Title DUMB WAYS TO DIE Client METRO TRAINS Product METRO TRAINS Length 180 Seconds Advertising Agency, City McCANN MELBOURNE Chief Creative Officer N/A Executive Creative Director John Mescall Creative Director Pat Baron Scriptwriter John Mescall Agency Producer Mark Bradley Account Supervisor Adrian Mills Producer Cinnamon Darvall Sound Engineer Ollie Mcgill Music John Mescall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE B02/062 BEST SCRIPTWRITING Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Producer Sound Studio Sound Engineer Music Account Manager Planner Entered By

AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS 180 Seconds McCANN MELBOURNE N/A John Mescall Pat Baron John Mescall Mark Bradley Adrian Mills Cinnamon Darvall Alan Eaton Ollie Mcgill John Mescall Alec Hussain Adrian Mills McCANN MELBOURNE

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RADIO WINNERS

74 B02/114 SOUTH AFRICA BEST SCRIPTWRITING CAMPAIGN Title TMA Client MERCEDES-BENZ Product CERTIFIED PRE-OWNED BY MERCEDES-BENZ Length 77 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Chief Creative Officer Mike Schalit Executive Creative Director Jenny Glover/Brent Singer Scriptwriter Jared Osmond/Greig Watt Agency Producer Desiree Leong-Colom Advertiser’s Supervisor Judy Bridgmohan Producer Desiree Leong-Colom Director Jared Osmond/Greig Watt Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bailey/Roxanne Singh Other Credits VO: Ron Smerczak Entered By NET#WORK BBDO Johannesburg

A01/066 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter

B02/115 SOUTH AFRICA BEST SCRIPTWRITING CAMPAIGN Title NEST Client MERCEDES-BENZ Product CERTIFIED PRE-OWNED BY MERCEDES-BENZ Length 79 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Chief Creative Officer Mike Schalit Executive Creative Director Jenny Glover/Brent Singer Scriptwriter Jared Osmond/Greig Watt Agency Producer Desiree Leong-Colom Advertiser’s Supervisor Judy Bridgmohan Producer Desiree Leong-Colom Director Jared Osmond/Greig Watt Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bailey/Roxanne Singh Other Credits VO: Ron Smerczak Entered By NET#WORK BBDO Johannesburg

A01/067 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter

B04/052 NEW ZEALAND BEST USE OF RADIO AS A MEDIUM Title CALL GIRL Client PRIME TELEVISION Product TELEVISION PROGRAMME/CHANNEL Length 203 Seconds Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Chief Creative Officer James Mok Executive Creative Director Tony Clewett/Regan Grafton Creative Director Senior Creative Team: Kelly Lovelock/Hywel James Agency Producer Kelly Gillard Account Supervisor Group Account Director: Toby Sellers/Account Director: Sally Willis Account Manager Stephanie Hueber Planner David Thomason Entered By DRAFTFCB NEW ZEALAND Auckland

A02/025 ALCOHOLIC DRINKS Title Client Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Music Entered By

SILVER AWARDS A01/065 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Account Manager Planner Entered By

USA DOG WALKER MARS MILKY WAY 60 Seconds DDB CHICAGO Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/ Chuck Rachford Will St. Clair/Scott Terry/Diane Jackson Heather Malenshek/Kate Christiansen Michael Italia Nick Papaleo Tina Rosin/Erin Leahy Amanda Latifi DDB CHICAGO

Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Account Manager Planner Entered By

USA WIFE MARS MILKY WAY 60 Seconds DDB CHICAGO Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/ Chuck Rachford Will St. Clair/Scott Terry/Diane Jackson Heather Malenshek/Kate Christiansen Michael Italia Nick Papaleo Tina Rosin/Erin Leahy Amanda Latifi DDB CHICAGO USA SPRAY TAN MARS MILKY WAY 60 Seconds DDB CHICAGO Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/ Chuck Rachford Will St. Clair/Scott Terry/Diane Jackson Heather Malenshek/Kate Christiansen Michael Italia Nick Papaleo Tina Rosin/Erin Leahy Amanda Latifi DDB CHICAGO PUERTO RICO LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN 180 Seconds JWT SAN JUAN Jaime Rosado Johanna Santiago Gabriela Bonilla/Pablo Torres Noro Sebastián Juan Martínez-Paz Jolliam Berríos Carlos Dávila José Feliciano JWT SAN JUAN

A05/046 UNITED KINGDOM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title SOLDIER Client PHILIPS Product DIGITAL VIDEO MONITOR Length 60 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Scriptwriter Laura Rogers/Giles Montgomery Agency Producer Emily Rudge Account Supervisor A J Coyne Advertiser’s Supervisor Sasha Dzhuras-Dotta Sound Studio Angell Sound Sound Engineer Nick Angell Planner Rachel Mortimer Other Credits Creative: Trevallyn Hall/ Head of Marketing Mother and Childcare: Nikos Anastasopoulos Entered By OGILVY & MATHER LONDON

THURSDAY, JUNE 20, 2013

A05/048 UNITED KINGDOM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title COP Client PHILIPS Product DIGITAL VIDEO MONITOR Length 60 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Scriptwriter Laura Rogers/Giles Montgomery Agency Producer Emily Rudge Account Supervisor A J Coyne Advertiser’s Supervisor Sasha Dzhuras-Dotta Sound Studio Angell Sound Sound Engineer Nick Angell Planner Rachel Mortimer Other Credits Creative: Trevallyn Hall/Head of Marketing Mother and Childcare: Nikos Anastasopoulos Entered By OGILVY & MATHER LONDON A06/032 UNITED KINGDOM COSMETICS & BEAUTY, TOILETRIES CAMPAIGN Title BIG SMACKING KISS Client UNILEVER Product DOVE BRAND Length 59 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Creative Director Christine Jones Scriptwriter Hollie McNish/Christine Jones/ Giles Montgomery Agency Producer Maja Mcintosh Account Supervisor Stephane Orhan Advertiser’s Supervisor Steve Miles Sound Engineer Graeme Elston Account Manager Vicki Konecki Entered By OGILVY & MATHER LONDON A06/033 UNITED KINGDOM COSMETICS & BEAUTY, TOILETRIES CAMPAIGN Title SMILE Client UNILEVER Product DOVE BRAND Length 59 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Creative Director Christine Jones Scriptwriter Hollie Mcnish/Christine Jones/ Giles Montgomery Agency Producer Maja Mcintosh Account Supervisor Stephane Orhan Advertiser’s Supervisor Steve Miles Sound Engineer Graeme Elston Account Manager Vicki Konecki Entered By OGILVY & MATHER LONDON A07/010 PHARMACY CAMPAIGN Title Client Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Sound Studio Sound Engineer Account Manager Entered By

SOUTH AFRICA GIRL STREPSILS STREPSILS AND STREPSILS INTENSIVE 29 Seconds HAVAS WORLDWIDE Johannesburg Jonathan Deeb Fiona O’connor/Laura May Vale Willie Struwig Nakita Bolus Sonovision John Culverwell Kerryn Clayton HAVAS WORLDWIDE Johannesburg

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RADIO WINNERS A07/011 PHARMACY CAMPAIGN Title Client Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Sound Studio Sound Engineer Account Manager Entered By

SOUTH AFRICA GUY STREPSILS STREPSILS AND STREPSILS INTENSIVE 32 Seconds HAVAS WORLDWIDE Johannesburg Jonathan Deeb Fiona Oâ&#x20AC;&#x2122;connor/Laura May Vale Willie Struwig Nakita Bolus Sonovision John Culverwell Kerryn Clayton HAVAS WORLDWIDE Johannesburg

A10/091 AUSTRALIA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title ROAD Client VOLKSWAGEN GROUP AUSTRALIA Product VOLKSWAGEN DRIVER FATIGUE TECHNOLOGY Length 30 Seconds Advertising Agency, City DDB Sydney Executive Creative Director Dylan Harrison Creative Director Steve Wakelam/Nick Pringle Scriptwriter Jim Curtis/Ryan Fitzgerald Agency Producer Amanda Bennie Account Supervisor Stuart Baillie Sound Studio DDB Sydney Sound Engineer Danny Grifoni Account Manager Nicole Taylor Other Credits Volkswagen Group Australia/ General Manager/Marketing: Jutta Friese/ Advertising Manager: Davina Hobbs Entered By DDB Sydney A10/092 AUSTRALIA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title STREET Client VOLKSWAGEN GROUP AUSTRALIA Product VOLKSWAGEN DRIVER FATIGUE TECHNOLOGY Length 30 Seconds Advertising Agency, City DDB Sydney Executive Creative Director Dylan Harrison Creative Director Steve Wakelam/Nick Pringle Scriptwriter Jim Curtis/Ryan Fitzgerald Agency Producer Amanda Bennie Account Supervisor Stuart Baillie Sound Studio DDB Sydney Sound Engineer Danny Grifoni Account Manager Nicole Taylor Other Credits Volkswagen Group Australia/ General Manager/Marketing: Jutta Friese/ Advertising Manager: Davina Hobbs Entered By DDB Sydney A16/016 USA BANKING, INVESTMENT & INSURANCE Title NEW SHOES Client FIFTH THIRD BANK Product STUDENT BANKING Length 30 Seconds Advertising Agency, City LEO BURNETT CHICAGO Chief Creative Officer Susan Credle Executive Creative Director Dave Loew/Jon Wyville Scriptwriter John Deignan Agency Producer Stephen Clark Sound Studio Another Country Sound Engineer John Binder Account Manager Lauren Gibbs/Marie Bubendorff-Gomez Entered By LEO BURNETT CHICAGO A20/035 THE PHILIPPINES PUBLIC HEALTH & SAFETY CAMPAIGN Title PRESS Client PHILIPPINE CANCER SOCIETY Product NON-PROFIT ORGANIZATION Length 26 Seconds Advertising Agency, City McCANN WORLDGROUP PHILIPPINES Taguig

Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Producer Sound Studio Sound Engineer Account Manager Entered By

Raul Castro Noel Bermejo Noel Bermejo Noel Bermejo/Allan Almeda/ Matt Cresceonzo Chona Bustammante/Mariel Cruz Adrian Quintana Chona Bustammante/Mariel Cruz Hit Kc Caballero Adrian Quintana McCANN WORLDGROUP PHILIPPINES Taguig

A20/036 THE PHILIPPINES PUBLIC HEALTH & SAFETY CAMPAIGN Title HOLD Client PHILIPPINE CANCER SOCIETY Product NON-PROFIT ORGANIZATION Length 26 Seconds Advertising Agency, City McCANN WORLDGROUP PHILIPPINES Taguig Chief Creative Officer Raul Castro Executive Creative Director Noel Bermejo Creative Director Noel Bermejo Scriptwriter Noel Bermejo/Allan Almeda/ Matt Cresceonzo Agency Producer Chona Bustammante/Mariel Cruz Account Supervisor Adrian Quintana Producer Chona Bustammante/Mariel Cruz Sound Studio Hit Sound Engineer Kc Caballero Account Manager Adrian Quintana Entered By McCANN WORLDGROUP PHILIPPINES Taguig A21/022 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title FILIPINO POP SINGER Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk Sound Studio Song Zu/IG Media Sound Engineer Abby Sie/Simon Kane/Muscatello Account Manager Alexandra Saade Other Credits Earcasting Entered By MEMAC OGILVY Dubai A21/023 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title KENYAN ROMANTIC DRAMA Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk Sound Studio Song Zu/IG Media Sound Engineer Abby Sie/Simon Kane/Muscatello Account Manager Alexandra Saade Other Credits Earcasting Entered By MEMAC OGILVY Dubai A21/024 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title NEPALESE STREET FESTIVAL Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk

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75 Sound Studio Sound Engineer Account Manager Other Credits Entered By

Song Zu/IG Media Abby Sie/Simon Kane/Muscatello Alexandra Saade Earcasting MEMAC OGILVY Dubai

A21/025 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title SRI LANKAN HEALTH SPA Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk Sound Studio Song Zu/IG Media Sound Engineer Abby Sie/Simon Kane/Muscatello Account Manager Alexandra Saade Other Credits Earcasting Entered By MEMAC OGILVY Dubai B01/010 UNITED ARAB EMIRATES BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title SPINDLING SPIDER Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 70 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Katrina Petrenko/Kartik Aiyar Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI B01/011 UNITED ARAB EMIRATES BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title SLITHERING CENTIPEDE Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 67 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Kartik Aiyar/Katrina Petrenko Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoaiby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI B01/012 UNITED ARAB EMIRATES BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title RAVENOUS GECKO Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 69 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Kartik Aiyar/Katrina Petrenko Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI

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76 B01/013 UNITED ARAB EMIRATES BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title CREEPY COCKROACH Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 60 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Kartik Aiyar/Katrina Petrenko Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI B02/109 UNITED KINGDOM BEST SCRIPTWRITING CAMPAIGN Title BIG SMACKING KISS Client UNILEVER Product DOVE BRAND Length 59 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Creative Director Christine Jones Scriptwriter Hollie McNish/Christine Jones/ Giles Montgomery Agency Producer Maja Mcintosh Account Supervisor Stephane Orhan Advertiser’s Supervisor Steve Miles Sound Engineer Graeme Elston Account Manager Vicki Konecki Entered By OGILVY & MATHER LONDON B02/110 UNITED KINGDOM BEST SCRIPTWRITING CAMPAIGN Title SMILE Client UNILEVER Product DOVE BRAND Length 59 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Creative Director Christine Jones Scriptwriter Hollie McNish/Christine Jones/ Giles Montgomery Agency Producer Maja Mcintosh Account Supervisor Stephane Orhan Advertiser’s Supervisor Steve Miles Sound Engineer Graeme Elston Account Manager Vicki Konecki Entered By OGILVY & MATHER LONDON B03/034 UNITED KINGDOM BEST ACTING PERFORMANCE Title POST MORTEM Client WWF Product WWF Length 60 Seconds Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Creative Director Will Awdry Scriptwriter Will Marsden/Jordan Down Agency Producer Emily Rudge Account Supervisor Stephen Hillcoat Sound Studio Angell Sound Sound Engineer Nick Angell Account Manager Michael Alexander Entered By OGILVY & MATHER LONDON B04/028 SPAIN BEST USE OF RADIO AS A MEDIUM Title RADIO UNDERGROUND Client DISCOS IMPRESCINDIBLES Product RADIO UNDERGROUND Length 9 Seconds Advertising Agency, City VCCP Madrid

RADIO WINNERS Executive Creative Director Creative Director Scriptwriter Agency Producer Account Manager Planner Entered By

Beto Nahmad Oscar Moreno Sergio Riquelme/Walter Belenky David Sousa Laura Soto Nuria Serrano VCCP Madrid

B04/046 ECUADOR BEST USE OF RADIO AS A MEDIUM Title RADIO AMBULANCE Client AER (ECUADORIAN RADIO ASSOCIATION) Product CORPORATE IMAGE CAMPAIGN Length 3 Seconds Advertising Agency, City MARURI GREY Guayaquil Chief Creative Officer Daniel Pérez Pallares Executive Creative Director Adrian Morano Creative Director Alejandro Peré/Luis Campoverde Scriptwriter Daniel Pérez Pallares Other Credits Copywriter: Alejandro Peré/ Daniel Pérez Pallares/ Art Director:Jimmy Cobos Entered By MARURI GREY Guayaquil

BRONZE AWARDS A01/059 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Entered By A01/060 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Entered By A01/061 FOODS CAMPAIGN Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Entered By

USA SPLINTER UNILEVER WALL’S ICE CREAM 44 Seconds DDB CHICAGO/ADAM&EVEDDB London Ewan Paterson Simon Learman Pat Burke/Chris Carraway Matt Collier/Wayne Robinson Diane Jackson/Justin Lee/Scott Terry Glen Lomas Didier Veloso Jason Rizzo DDB CHICAGO USA GRAZE UNILEVER WALL’S ICE CREAM 44 Seconds DDB CHICAGO/ADAM&EVEDDB London Ewan Paterson Simon Learman Matt Collier/Wayne Robinson/Pat Burke/ Chris Carraway Matt Collier/Wayne Robinson/ Pat Burke/Chris Carraway Diane Jackson/Justin Lee/Scott Terry Glen Lomas Didier Veloso Jason Rizzo DDB CHICAGO USA BEE UNILEVER WALL’S ICE CREAM 44 Seconds DDB CHICAGO/ADAM&EVEDDB London Ewan Paterson Simon Learman Matt Collier/Wayne Robinson/ Pat Burke/Chris Carraway Matt Collier/Wayne Robinson/ Pat Burke/Chris Carraway Diane Jackson/Justin Lee/Scott Terry Glen Lomas Didier Veloso Jason Rizzo DDB CHICAGO

THURSDAY, JUNE 20, 2013

A04/034 HOUSEHOLD Title Client Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Producer Director Sound Engineer Account Manager Planner Entered By

MEXICO CLEAN YOUR IMAGE CARDIOLOGIST HENKEL PERSIL 31 Seconds DDB MEXICO Mexico City Hernan Ibarra/Walter Aregger Aldo Murillo/Sergio Ramírez Luis Felipe Nuñez/Gustavo Cancino/ Aldo Murillo Violeta Pacheco Jesús Sánchez Arias/Gabriela Vargas/ Luis Sumano Aldo Murillo Ricardo Paulina Espinoza Juan Isaza DDB MEXICO Mexico City

A05/008 UNITED ARAB EMIRATES HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title SPINDLING SPIDER Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 70 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Katrina Petrenko/Kartik Aiyar Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI A05/010 UNITED ARAB EMIRATES HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title RAVENOUS GECKO Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 69 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Kartik Aiyar/Katrina Petrenko Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI A05/011 UNITED ARAB EMIRATES HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title CREEPY COCKROACH Client AL GHANDI ELECTRONICS Product WHIRLPOOL T50 WASHING MACHINE Length 60 Seconds Advertising Agency, City DDB DUBAI Executive Creative Director Firas Medrows Creative Director Zahir Mirza/Kartik Aiyar/Makarand Patil Scriptwriter Zahir Mirza/Kartik Aiyar/Katrina Petrenko Agency Producer Glory Fayad Sound Studio Mango Jam Studios, Dubai Sound Engineer Joe Najm Account Manager Heba Elzoiaby Other Credits Client: Sanjay Gokavi/ Advertiser: Al Ghandi Electronics Entered By DDB DUBAI

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RADIO WINNERS A06/005 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES CAMPAIGN Title IGNACIO Client NAMPAK Product TWINSAVER TISSUES FOR MEN Length 17 Seconds Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Mike Groenewald Scriptwriter Antoinette Fourie/Matthew Choate/ Joanne Morrison Agency Producer Alison Ross Account Supervisor Jenny Trenchard Sound Studio Sterling Sound Sound Engineer John Culverwell Account Manager Salma Mkwanazi Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A06/006 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES CAMPAIGN Title DEBT COLLECTOR Client NAMPAK Product TWINSAVER TISSUES FOR MEN Length 19 Seconds Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Mike Groenewald Scriptwriter Antoinette Fourie/Matthew Choate/ Joanne Morrison Agency Producer Alison Ross Account Supervisor Jenny Trenchard Sound Studio Sterling Sound Sound Engineer John Culverwell Account Manager Salma Mkwanazi Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A06/007 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES CAMPAIGN Title DADDY’S GIRL Client NAMPAK Product TWINSAVER TISSUES FOR MEN Length 17 Seconds Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Creative Director Mike Groenewald Scriptwriter Antoinette Fourie/Matthew Choate/ Joanne Morrison Agency Producer Alison Ross Account Supervisor Jenny Trenchard Sound Studio Sterling Sound Sound Engineer John Culverwell Account Manager Salma Mkwanazi Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A08/016 AUSTRALIA CLOTHING, FOOTWEAR & ACCESSORIES Title AIRPORT SECURITY Client M.J BALE Product MENS’ SUITING Length 60 Seconds Advertising Agency, City WHYBIN\TBWA SYDNEY Executive Creative Director Matty Burton/Dave Bowman Scriptwriter Asheen Naidu/Dave Brady Account Manager Bryony Marks Other Credits Voiceover: Adam Behr/ Business Director: Paul Bradbury Entered By WHYBIN\TBWA SYDNEY A10/048 UNITED KINGDOM CARS & AUTOMOTIVE SERVICES Title MYSTERIES OF THE UNIVERSE Client VOLKSWAGEN Product UP! (UNBELIEVABLE VALUE CAMPAIGN) Length 47 Seconds Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Scriptwriter Jonathan John/David Mackersey Agency Producer Charles Woodall Account Supervisor Jaimie Jennings Planner Elaine Miller Other Credits Business Director: Paul Billingsley Entered By ADAM&EVEDDB London

A10/056 CANADA CARS & AUTOMOTIVE SERVICES Title AVOCADO Client FORD Product FORD PARTS & SERVICE Length 30 Seconds Advertising Agency, City Y&R Toronto Chief Creative Officer Israel Diaz Creative Director Trevor Schoenfeld Scriptwriter Matt Fraracci/Mark Caringol Agency Producer Jac Benoit Account Supervisor Ryan Pearce/Corina Wilkes Account Manager Justin Seegobin Entered By Y&R Toronto A14/042 USA ENTERTAINMENT & LEISURE Title MADURO Client CINE LAS AMERICAS Product CINE LAS AMERICAS INTERNATIONAL FILM FESTIVAL Length 49 Seconds Advertising Agency, City LATINWORKS Austin Chief Creative Officer Sergio Alcocer Creative Director José «hache» Hernández/ Pablo Maldonado Scriptwriter Pablo Maldonado/ José «hache» Hernández Agency Producer Michael Mclaughlin Account Supervisor Christy Kranik Advertiser’s Supervisor Eugenio Del Bosque Sound Engineer Luis Gómez/Vanessa Lozano Other Credits Desirée Mata/Nick Garza/Ashley Zapata Entered By LATINWORKS Austin A15/044 PUBLICATIONS & MEDIA Title Client Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Music Account Manager Entered By

BELGIUM OPPOSITES KLARA RADIO STATION 36 Seconds FAMOUS BRUSSELS Creative Director: Tim Driesen Associate Creative Directors: Iwein Vandevyver/Jean-Marc Wachsmann Tom Jacobs/Iwein Vandevyver Sandy Leemans Bach’s St Matthew’s Passion Marlies Neudt FAMOUS BRUSSELS

A16/007 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title CHOCOLATE BAR Client FRANK.NET Product LIFE COVER Length 40 Seconds Advertising Agency, City FoxP2 Cape Town Chief Creative Officer Justin Gomes Executive Creative Director Justin Gomes Creative Director Justin Gomes Scriptwriter Simon Lotze/Saf Sindhi/Heidi Kasselman Agency Producer Justing Fraser Account Supervisor Catherine Kawitzky Advertiser’s Supervisor Geoff Whyte Sound Engineer Steven Webster Account Manager Catherine Kawitsky Planner Athena Peddie Entered By FoxP2 Cape Town A16/008 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title MOTHBALLS Client FRANK.NET Product LIFE COVER Length 40 Seconds Advertising Agency, City FoxP2 Cape Town Chief Creative Officer Justin Gomes Executive Creative Director Justin Gomes Creative Director Justin Gomes Scriptwriter Simon Lotze/Saf Sindhi/Heidi Kasselman Agency Producer Justing Fraser Account Supervisor Catherine Kawitzky

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77 Advertiser’s Supervisor Sound Engineer Account Manager Planner Entered By

Geoff Whyte Steven Webster Catherine Kawitsky Charl Thom FoxP2 Cape Town

A16/009 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title GRAND CANYON Client FRANK.NET Product LIFE COVER Length 40 Seconds Advertising Agency, City FoxP2 Cape Town Chief Creative Officer Justin Gomes Executive Creative Director Justin Gomes Creative Director Justin Gomes Scriptwriter Simon Lotze/Saf Sindhi/Heidi Kasselman Agency Producer Justing Fraser Account Supervisor Catherine Kawitzky Advertiser’s Supervisor Geoff Whyte Sound Engineer Steven Webster Account Manager Catherine Kawitsky Planner Charl Thom Entered By FoxP2 Cape Town A17/008 PANAMA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title ARDORCHIVA Client FURSY’S Product EASY OFFICE Length 10 Seconds Advertising Agency, City CEREBRO Y&R Panama City Chief Creative Officer Jorge Heilbron Creative Director Roberto Yoshiro Gómez Scriptwriter Roberto Yoshiro Gómez/ Juan Francisco Bernal Agency Producer Stefanie Nieto Account Supervisor Alfredo Saavedra Sound Engineer Angel Rojas/Raul Alvarado Account Manager Yolani Faraudo Other Credits Karla De León/Francisco Carrera/ Mario Luna Entered By CEREBRO Y&R Panama City A17/009 PANAMA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title ESRIATANTE Client FURSY’S Product EASY OFFICE Length 10 Seconds Advertising Agency, City CEREBRO Y&R Panama City Chief Creative Officer Jorge Heilbron Executive Creative Director Jorge Heilbron Creative Director Roberto Yoshiro Gómez Scriptwriter Roberto Yoshiro Gómez/ Juan Francisco Bernal Agency Producer Stefanie Nieto Account Supervisor Alfredo Saavedra Sound Engineer Angel Rojas/Raul Alvarado Account Manager Yolani Faraudo Other Credits Karla De León/Francisco Carrera/ Mario Luna Entered By CEREBRO Y&R Panama City A17/010 PANAMA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title ESRIOCRITO Client FURSY’S Product EASY OFFICE Length 10 Seconds Advertising Agency, City CEREBRO Y&R Panama City Chief Creative Officer Jorge Heilbron Creative Director Roberto Yoshiro Gómez Scriptwriter Roberto Yoshiro Gómez/ Juan Francisco Bernal Agency Producer Stefanie Nieto Account Supervisor Alfredo Saavedra Sound Engineer Angel Rojas/Raul Alvarado Account Manager Yolani Faraudo Other Credits Karla De León/Francisco Carrera/ Mario Luna Entered By CEREBRO Y&R Panama City

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RADIO WINNERS A20/007 PUBLIC HEALTH & SAFETY Title Client Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Account Manager Planner Entered By

USA CHRISTINE’S FLAVOR TIP CDC CDC 63 Seconds ARNOLD WORLDWIDE Boston Pete Favat John Kearse/Bill Girouard/Steve Tom Bill Girouard Katie Harris Paul Nelson Kelleen Peckham ARNOLD WORLDWIDE Boston

A20/017 NEW ZEALAND PUBLIC HEALTH & SAFETY CAMPAIGN Title RADIO LEGENDS SPOT 1 Client NEW ZEALAND TRANSPORT AGENCY Product ANTI-DRINK DRIVING Length 30 Seconds Advertising Agency, City CLEMENGER BBDO Wellington Executive Creative Director Philip Andrew Creative Director Brigid Alkema Scriptwriter Brigid Alkema/Mitch Alison Agency Producer Martin Gray Account Manager Julianne Hastings Entered By CLEMENGER BBDO Wellington A20/018 NEW ZEALAND PUBLIC HEALTH & SAFETY CAMPAIGN Title RADIO LEGENDS SPOT 2 Client NEW ZEALAND TRANSPORT AGENCY Product ANTI-DRINK DRIVING Length 30 Seconds Advertising Agency, City CLEMENGER BBDO Wellington Executive Creative Director Philip Andrew Creative Director Brigid Alkema Scriptwriter Brigid Alkema/Mitch Alison Agency Producer Martin Gray Account Supervisor Julianne Hastings/Hayley Smith Entered By CLEMENGER BBDO Wellington A20/019 NEW ZEALAND PUBLIC HEALTH & SAFETY CAMPAIGN Title RADIO LEGENDS SPOT 3 Client NEW ZEALAND TRANSPORT AGENCY Product ANTI-DRINK DRIVING Length 30 Seconds Advertising Agency, City CLEMENGER BBDO Wellington Executive Creative Director Philip Andrew Creative Director Brigid Alkema Scriptwriter Brigid Alkema/Mitch Alison Agency Producer Martin Gray Account Supervisor Julianne Hastings/Hayley Smith Entered By CLEMENGER BBDO Wellington A20/020 NEW ZEALAND PUBLIC HEALTH & SAFETY CAMPAIGN Title RADIO LEGENDS SPOT 4 Client NEW ZEALAND TRANSPORT AGENCY Product ANTI-DRINK DRIVING Length 30 Seconds Advertising Agency, City CLEMENGER BBDO Wellington Executive Creative Director Philip Andrew Creative Director Brigid Alkema Scriptwriter Sarah Jackson/Jon Pickersgill Agency Producer Martin Gray Account Supervisor Julianne Hastings/Hayley Smith Entered By CLEMENGER BBDO Wellington A20/064 PUBLIC HEALTH & SAFETY Title Client Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Account Supervisor

BRAZIL DRUNK DRIVER SAFE KIDS BRAZIL ROAD SAFETY 45 Seconds TALENT São Paulo João Livi Philippe Degen/Felipe Luchi Carlos Schleder/Daniel Leitão Maria Hermínia Weinstock/Tato Freire Tiago Moreira

Advertiser’s Supervisor Account Manager Entered By

Alessandra Françoia/Francine Ricci Erick Sobral TALENT São Paulo

A22/009 FUNDARAISING & APPEALS Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Sound Studio Sound Engineer Account Manager Other Credits Entered By

IRELAND STUPID LITTLE BITCH ISPCC CHARITY 40 Seconds OGILVY & MATHER Dublin Tham Khai Meng Mike Mesbur Paul Smith Des Kavanagh/Laurence O’Byrne Mutiny Mark Richards Irene Chaney Holly Gregg OGILVY & MATHER Dublin

B01/096 ECUADOR BEST USE OF MUSIC AND/OR SOUND DESIGN Title ZAPARO Client ECUADORIAN NATIONAL GOVERNMENT Product SOCIAL CAMPAIGN Length 204 Seconds Advertising Agency, City MARURI GREY Guayaquil Chief Creative Officer Daniel Pérez Pallares Scriptwriter Daniel Pérez Pallares Agency Producer Ana María Puig Producer Ana María Puig Director Felipe Leon Editor Supervisor: Alejandro Pere Sound Studio Ivis Flies Post Production Supervisor: Samuel Riesgo Music Juan Fernando Velasco/«Rapaca Wishaya» Entered By MARURI GREY Guayaquil B02/014 SOUTH AFRICA BEST SCRIPTWRITING CAMPAIGN Title SCOOTER Client MERCEDES-BENZ Product MERCEDES-BENZ COLLISION PREVENTION ASSIST Length 81 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob McLennan Creative Director Jenny Glover/Brent Singer Scriptwriter Jenny Glover/Brent Singer Agency Producer Natalie Sutton Producer Natalie Sutton Director Jenny Glover/Brent Singer Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bayley Entered By NET#WORK BBDO Johannesburg B02/015 SOUTH AFRICA BEST SCRIPTWRITING CAMPAIGN Title VIRUS Client MERCEDES-BENZ Product MERCEDES-BENZ COLLISION PREVENTION ASSIST Length 82 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob McLennan Creative Director Jenny Glover/Brent Singer Scriptwriter Jenny Glover/Brent Singer Agency Producer Natalie Sutton Producer Natalie Sutton Director Jenny Glover/Brent Singer Sound Studio First Left Sound Engineer David Law Account Manager Rogan Bayley Entered By NET#WORK BBDO Johannesburg B02/016 SOUTH AFRICA BEST SCRIPTWRITING CAMPAIGN Title LAWYER Client MERCEDES-BENZ Product MERCEDES-BENZ COLLISION PREVENTION ASSIST

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79 Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Producer Director Sound Studio Sound Engineer Account Manager Entered By

84 Seconds NET#WORK BBDO Johannesburg Rob McLennan Jenny Glover/Brent Singer Jenny Glover/Brent Singer Natalie Sutton Natalie Sutton Jenny Glover/Brent Singer First Left David Law Rogan Bayley NET#WORK BBDO Johannesburg

B02/129 BEST SCRIPTWRITING Title Client Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter

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Agency Producer Account Supervisor Advertiser’s Supervisor Sound Engineer Account Manager Planner Entered By

WIFE MARS MILKY WAY 60 Seconds DDB CHICAGO Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/ Chuck Rachford Will St. Clair/Scott Terry/Diane Jackson Heather Malenshek/Kate Christiansen Michael Italia Nick Papaleo Tina Rosin/Erin Leahy Amanda Latifi DDB CHICAGO

B03/022 UNITED KINGDOM BEST ACTING PERFORMANCE Title HOW MANY? Client WEETABIX Product WEETABIX FOOD COMPANY Length 59 Seconds Advertising Agency, City BBH London Executive Creative Director Nick Gill Creative Director Dominic Goldman Scriptwriter Lambros Charalambous/Felipe Guimaraes Agency Producer Sam Brock Account Supervisor Catriona Dolbear Account Manager James Rice Other Credits Sound Studio: Jungle Sound/ Sound Engineer: Gerard Lloyd Entered By BBH London B04/047 UNITED ARAB EMIRATES BEST USE OF RADIO AS A MEDIUM CAMPAIGN Title NEPALESE STREET FESTIVAL Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk Sound Studio Song Zu/IG Media Sound Engineer Abby Sie/Simon Kane/Muscatello Account Manager Alexandra Saade Other Credits Casting: Earcasting Entered By MEMAC OGILVY Dubai B04/048 UNITED ARAB EMIRATES BEST USE OF RADIO AS A MEDIUM CAMPAIGN Title SRI LANKAN HEALTH SPA Client SAWA MNINJAH Product RESCUE RADIO Length 60 Seconds Advertising Agency, City MEMAC OGILVY Dubai Creative Director Ben Knight/Ramzi Moutran Scriptwriter Logan Allanson/Dylan Kidson/Chris Hart Producer Lesley Chambers Director Ralph Van Dijk Sound Studio Song Zu/IG Media Sound Engineer Abby Sie/Simon Kane/Muscatello Account Manager Alexandra Saade Other Credits Casting: Earcasting Entered By MEMAC OGILVY Dubai

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FEATURE

THURSDAY/JUNE 20/2013

THE UK AD INDUSTRY HAS REDISCOVERED ITS MOJO OF LATE. BUT ONLY BECAUSE IT HAS FINALLY STOPPED RESISTING CHANGE AND STARTED EMBRACING IT, WRITES DANNY ROGERS, EDITOR OR CAMPAIGN UK

UK BRACED FOR CHANGE

ERSONALLY, I think the turning point was July last year, with the beginning of 2012 Olympics and Danny Boyle’s opening ceremony. Until then, Britain was in denial. We had had four years of recession and at least 15 years of agonising over the digital revolution. Many still harked back to a business dominated by the 30-second TV commercial. Others saw this as suicide, telling the older guys that they were dinosaurs and that internet advertising would consign their work to history. And on top of that it was summer — but it was raining heavily. Then came London 2012 and Danny Boyle’s spectacular interpretation of Britain’s place in the world. Loaded with creativity and quirky London attitude, sprinkled with a bit of David Beckham and Dizzee Rascal. This was what we Brits have always been great at. And now we were showing the world. The rain stopped — for a few weeks anyway — and to misquote Dr Strangelove: we learned to stop worrying and love the bombshell of change. Since then, UK adland has been more positive. There’s a sense we are moving in the right direction and the growth will come. Now we need to get our heads round what the future of the industry will look like — because it will be unrecognisable from what it looked like when Cannes Lions was just 50. For example, the term ‘digital’ still worries me, not because I’m a Luddite — indeed, I still bear the scars of a stint as managing editor of a dot.com start-up. It’s because I’m not sure what the word really means any more. When one meets any sort of agency boss, the opening gambit is still along the lines of, “We’re great at digital” or, “We’re investing heavily in digital”. This attitude is so prevalent — thank God — that it renders the sentiment redundant. The pioneering work over the past 15 years was done by a raft of brilliant digital start-ups, many of which — AKQA, Razorfish, Agency.com — have since been bought by major groups. Equally, most

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traditional ad or media agencies quickly introduce you to their newly hired head of digital (or ‘innovation’ chief). Bearing in mind the feverish acquisition by bigger agencies of digital skills, staff or even whole shops, the interesting question is whether specialist digital agencies can continue to exist. Many now face an existential choice: to sell; to concentrate on production and relinquish any attempts to secure strategic control of brands; or to continue to struggle ‘upstream’, taking the fight to traditional shops and gaining creative and media agency skills themselves. But while a more customer-focused and data-centric trend in marketing does favour the latter approach, doubt remains as to whether digital shops are making the margins to invest in top-end talent — or whether clients really trust them to provide ‘agnostic’ strategic advice. As ever, there will be success for those who can get, and stay, close to the chief marketing officers and chief executives, supplying them with game-changing advice and effective creative ideas. But this requires investment. It may require significant scale. As one agency boss told me this week, you need to be a specialist at having ideas for the digital world, at building them, or at measuring them. Ideally, you will be able to do all three. And while we’re challenging the marketing lexicon, last week a CEO confided in me: “It’s weird how both ‘advertising’ and ‘PR’ have become limited, old-fashioned, dirty words.” And to this we could add ‘direct’ and ‘billings’. I would argue that, in an age when technology is the principal driver of creativity, and when all types of commercial communications are converging and personalising, we need urgently to rethink many of the terms that have defined our sector. The term that is arguably the most problematic of all is ‘agency’. This is a word that conjures up ‘agents’: middlemen who take a cut. Insteadmodern clients actually want their

agencies (read specialist ‘consultants’) to think, or to collaborate. The partners at London-based legend Mother have been agonising over this recently, concluding that ‘an agent, as an intermediary to businesses, is an endangered concept’. The partner Dylan Williams believes agencies will only survive if they can prove they know the consumer better than the client, and few currently achieve this. Meanwhile, businesses such as Bartle Bogle Hegarty and Albion are discovering that broader collaborations are the key to success. These consultancies are putting together teams of strategy and userexperience experts, as well as product designers and search specialists. BBH CEO Ben Fennell says: “I increasingly believe that, in a creative business, it is at the points of ‘connection and juxtaposition’ that the magic happens.” And this is what many clients are seeking — a dash of game-changing magic for their brand. Interestingly, this is a concept that much bigger creative businesses now talk about, including the animation leader Pixar. The danger to ad agencies is that, if they can’t convince clients that they offer a shortcut to such thinking, then brands will find it elsewhere. Many fashion retailers, including Topshop, now produce their own creative content, distributed virally. Young technology companies are also developing their own content resource in-house. It is a big challenge for agencies because they have to rethink their hiring policies, new product development, even acquisitions strategies. But I would argue it is worth the effort because, without reinvention on an almost annual basis, the ‘advertising agency’ could be as relevant as a Betamax recorder or ‘New Coke’.

19/06/13 16:45

FEATURE

THURSDAY/JUNE 20/2013

NOT ONLY HAS A STEADY STREAM OF PRODUCTIONS BEEN FLOWING INTO SOUTH AFRICA FOR THE PAST TWO DECADES BUT, INCREASINGLY, THE WORLD IS LISTENING TO THE COUNTRY’S COLOURFUL, MULTICULTURAL VOICE. MARLENE EDMUNDS REPORTS

IT’S ALL SMILES DOWN SOUTH S outh Africa boasts 11 official languages, top-drawer production companies, first-class facilities and service outfits, and locations to die for. It is also one of the BRICS territories and, as such, is considered along with Brazil, Russia, India and China to be pivotal to the global shift of economic power. South Africa’s key creative challenge is to produce work that resonates across many different cultures. Indeed, it is this cultural diversity that has given the country’s advertising its unique flavour, says JWT South Africa’s chief operating officer, Jim Faulds. “It’s important for us to continue to develop our own voice that not only resonates across the cultural diversity of our local consumer landscape, but is also recognised and acknowledged globally,” he adds. Faulds points to JWT’s ‘Commitment

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counts’ for mobile outfit 8ta as an example of how some insights transcend global divides. The TVC is the true story of how sporting icon Jomo Sono excused himself from his own wedding in 1978 to save his team, the Orlando Pirates, from certain defeat in South Africa’s first black-and-white football match. He then returned to his waiting bride and guests. “It’s the perfect story for a brand for whom commitment counts,” Faulds says. The worlds of above- and below-theline are merging in South Africa as never before, and mobile companies like 8ta are a big part of this trend. PWC’s South African entertainment and media outlook for 2012-2016 predicts that digital will overtake TV between 2014-2015 in entertainment/media spending. “Digital is becoming the new normal,” Faulds says. “There is no

telling what the future holds with the current pace of growth.” Graham Warsop, founder and creative chairman of The Jupiter Drawing Room (Jupiter), knows what he would like the future to hold. South African agencies, he says, are on a par with those of the rest of the world in terms of their digital capability — but they are not leading the digital charge. And Warsop would like them to: “For many years we have flown the flag high in terms of creativity at awards shows around the world. But this is not translating — yet — into the cyber and digital categories.” This is vital, Warsop adds, since South Africa — as one of the BRICS territories — needs to be “at the forefront of creative digital communications, not on the back foot”. Warsop has been on a personal

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FEATURE

THURSDAY/JUNE 20/2013

CHAOS ON THE STREETS OF PHILADELPHIA, SHOT IN GLASGOW FOR WORLD WAR Z

VELOCITY AFRIKA’S ORAL B COMMERCIAL

crusade to persuade South African agencies to take on the digital challenge. By way of incentive, he has offered a case of Bollinger champagne to the next South African agency to win a Cyber Lion in Cannes. “We should be setting the example of what constitutes innovative digital communications solutions, especially if we seek to drive business across the continent,” he says. And Jupiter has been, and is doing, just that. Established in 2012, the first Jupiter operation outside of South Africa, The Jupiter Drawing Room (Zimbabwe) & Partners, is celebrating its position as the largest advertising agency group in Zimbabwe. The operation, headed up by entrepreneur Denford Magora, is an amalgamation of an existing agency, Jericho, and a new agency, The Jupiter Drawing Room (Harare).

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Cape Town-based agency King James, meanwhile, excels at cuttingedge creativity, is adept at bringing home prestigious awards — and thrives on more than a little controversy. It recently opened a new full-service agency, King James II, in Johannesburg, headed by Cannes two-time Radio Grand Prix winner and former president of the Cannes Radio Jury Rob Mclennan, and his creative partner Graeme Jenner, both formerly from Net#work BBDO. Back in Cape Town, the agency took a singular approach to the launch of its Johnnie Walker Platinum campaign,

JIM FAULDS “IT’S IMPORTANT FOR US TO DEVELOP OUR OWN VOICE THAT IS RECOGNISED AND ACKNOWLEDGED GLOBALLY”

which involved the creation of an actual store. However, the store only had one bottle for sale — the first, pre-released, master distiller-signed bottle of Johnnie Walker Platinum in South Africa. The bottle was auctioned off, with bidding taking place both in-store and online, with the proceeds going to charity. Valued at €72, the bottle ultimately sold for €6,370. King James client kulula.com, the low-fare South African airline, has also generated more than its share of publicity — notably needling national carrier South African Airways. “We initially created a physical flight with the most diverse group of passengers ever,” King James founding creative partner, Alistair King, says. “This enabled us to claim in the next phase of the campaign that we were officially the ‘Most South African Airways’. Needless

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to say, SAA went through the roof.” With legal processes still pending, the campaign is complete — and still generating more publicity than ever for kulula.com. A company that keeps a close watch on the business of creativity is Velocity Films. The 23-year-old group also includes Bouffant, Fringe, Velocity Afrika and new hybrid production service company wink. Its roster of award-winning directors include Velocity’s Keith Rose and Greg Gray, Bouffant’s Dean Blumberg, Velocity Afrika’s Mpho Twala and Fringe’s Chloe Coetsee. Headed by Barry Munchick, executive producer and founding partner of the group, Velocity Films is the largest production outfit in Africa in terms of revenue and awards won. Known for its creativity and craftsmanship, in recent years it has been re-tuning its business model to accommodate the industry-wide push towards being both faster and cheaper. With some of its top-end clients tightening their budgets, Munchick says that Velocity has had no choice but to respond to the new market realities. “And I can see that we are doing it well,” he adds, pointing not only to the numbers — the hard measures of

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profitability — but also to Velocity’s creative output, which is starting to win more awards. Munchick adds: “The fact of the matter is that there are still agencies and clients that want the kind of creativity and craftsmanship that Velocity offers. That might not overtly say they want it, but they are very happy when they get it.” Meanwhile, Velocity’s sister agencies Bouffant, Fringe and Velocity Afrika continue on their own creative trajectory. Bouffant’s recent TV ad for theatrical chain Ster-Kinekor for FoxP2 sells the magic and unmatched experience of the big screen. In the two-part commercial, Dean Blumberg takes the small-screen viewer into a disaster scenario involving a kerosene tanker, a truck loaded with fireworks and a circus lorry filled with snakes. The TVC then invites the viewer to see the ending on their nearest Ster-Kinekor big screen. Now in its third year, Velocity Afrika has just wrapped a string of jobs across the Sub-Sahara region. Both founding partners, Mpho Twala and executive producer Monareng Makwetla, see immense potential in a continent that is underserviced and in need of highquality production value. They also

AFS’ Fab.com spot for SiblingRivalry in New York, a shoot with director Mikon van Gastel

understand the cultural nuances of the different regions of the African continent. “We produced a number of jobs with a great client of ours, Steve Glenn from Publicis London,” Twala says. “All the spots were for one of their biggest clients, P&G. Our first ‘Vicks: Speak up’ commercial was such a success that we were commissioned to produce a ‘Vicks: Speak up 2’.” Velocity Afrika’s Oral B commercial, meanwhile, is an example of how important it is to understand local market culture. “In Nigeria, for example, rather than have kids eating lollypops, we had them eating sugar cane,” Twala says. “In one commercial, you see a man eating corn-on-the cob early in the morning, which is the breakfast practice in Nigeria. That rings true to the everyday man on the streets of Nigeria.” Recently launched wink offers bespoke packages to clients. Executive producer Alison Ellard explains the company’s approach: “In a recent

mpho twala “in nigeria rather than have kids eating lollypops, we had them eating sugar cane”

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THURSDAY/JUNE20+/2013

LEAN AND SKINNY AFTER two decades heading pioneering service company One Step Beyond, film industry veteran Anton Rollino has launched production and service company Skinny Films. The name Skinny, Rollino says, refers to the new company’s streamlined way of thinking. But it also happens to be Rollino’s nickname. Rollino says interactions have to be more collaborative and pro-active in the new era. “So we have pushed the reset button and come up with a fresh new approach — a rebirth if you will,” he explains. “We will still provide production service to our existing and new clients, but we are also aiming to get involved in different areas of co-production, feature films, interactive content and virals. We’re up for all of it.” In Skinny’s first project out of the US, the agency decided upfront that it wanted to shoot in South Africa with a local director and talent. “When Skinny was approached, we were able to offer up the services of six different directors who fit the brief,” Rollino says.

FEATURE

campaign for Youi in Australia and Y&R Paris, the clients were looking for full producing capabilities within a servicetype structure. We worked directly with the international director and assumed the lead producing role. Both jobs were post-produced in Cape Town.” Ian Gabriel and Robin Goode of veteran production company Giant Films both rank among South Africa’s top directors. “The elephant whisperer’, Goode’s latest ‘Trust is earned’ TV ad for Coronation by FoxP2 Cape Town is based on a true story inspired by novelist Lawrence Anthony’s The Elephant Whisperer. The novel chronicles one man’s efforts to earn the trust of a herd of rogue elephants. Giant Films executive producer Cindy Gabriel says: “FoxP2 chose to tell a true South African story to communicate the brand’s core message of how trust can be earned

CINDY GABRIEL “FOXP2 CHOSE TO TELL A TRUE SOUTH AFRICAN STORY TO COMMUNICATE THE BRAND’S CORE MESSAGE OF HOW TRUST CAN BE EARNED OVER TIME”

ANTON ROLLINO ON A SHOOT IN MOZAMBIQUE

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over time, giving the commercial a sense of honesty and truth from the outset.” South Africa’s service sector offers world-class crews and talent, and a topography encompassing magnificent jungle terrain, mountain ranges, vast plains, bays of rolling surf, desert sands and magnificent game parks. It is a sector, however, that takes little for granted and is continually reinventing itself to stay ahead of the game. Among some of the busiest companies is family-owned AFS Productions, which continues to bring in blue-chip clients such as Kellogg’s,

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Hershey’s, Kraft, Hewlett Packard, Google and IKEA. More recently, it lured in a passion project from director Henry Lu for War Child. Shot on location in Cape Town at the Masiphumelele informal settlement, the campaign message was that where childhood thrives, war does not. The project was a collaboration between Soft Citizen in Canada, Moxie Pictures in the US and AFS in South Africa, with ad agency John ST out of Toronto. Both AFS president Dale Kushner and executive producer Brin Kushner have travelled extensively throughout Africa. As a result, they were able to give the best possible advice on how to create the look of a war-torn area like the Congo. The storyline called for soldiers armed with AK47s and hand grenades to go into an impoverished settlement. “Of course, they didn’t have bullets and the hand grenades were dummies,” Brin Kushner says. “But we had to make sure everyone understood what was going on since a large portion of the settlement are people who have fled from the kind of war-torn areas that this storyline was about.” The

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King James’ Johnnie Walker Platinum campaign

company met with community leaders and involved local people, employing them to help with security and catering, and to act as extras. AFS recently wrapped Fab.com for SiblingRivalry in New York, a shoot with director Mikon van Gastel that also required considerable community liaison. In this case, AFS needed to find a colourful and vibrant street for a nightparty scene. “We managed to get permission to film an entire street in Cape Town but, as we brought in a lot of technical equipment and hundreds of extras, and took over an entire block, we wanted to make sure that the community was benefitting from the shoot. Once again, we used local people in the commercial and had a local restaurant handle some of the catering,” Brin Kushner says.

brin kushner “we managed to get permission to film an entire street in cape town, we wanted to make sure that the community was benefitting from the shoot”

THE FUTURE FOR ORANGE DEMAND for digital content for the web is growing steadily, according to Orange Films producer Vivian Esterhuyse. But although more briefs are calling for a “quick-and-dirty style of filming”, more often than not the preparation and filming process itself is much the same as it would be for TV. “So the impact is negligible for us,” she says. Esterhuyse notes a trend towards more director’s treatments requiring most, if not all, of the special effects in-camera, rather than relying on post-production. “The end result is a visually more believable and richer film, but this does go hand-in-hand with all kinds of challenging stunt rigs, manufactured props, elaborate prosthetics and specialised make-up,” she adds. One of Orange Films’ latest jobs was a Samsonite spot for Korean clients. The brief called for filming slackliners performing daredevil routines suspended between buildings high above the city, while balancing a set of suitcases.

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Digital versus film? When it comes to what’s happening in the service industry in South Africa, there’s no question which prevails. Navigator Films executive producer Meike Laesch Schoeman says: “I think this season, I shot one commercial on 35mm film and the rest was digital, whereas five years ago, at least 70% of our work was with film.” Navigator’s recent jobs have included several shoots with Hyperactive Content in New York. “They were here twice this year — once for SPX and again for three commercials for Bank of America. One shoot, part of an effort to back NGO and sustainable projects in Africa, was for CleanStar Mozambique and was shot in Maputo. “We found a superb company in Maputo, which helped us with setting up all the logistics. It was a great experience,” Laesch Schoeman says. Navigator also facilitated an image commercial for Bank of America,

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shooting over three days in Cape Town. “The storyline called for an ethnically diverse pool of talent — something that multi-ethnic Cape Town really lends itself to.” One other project was for three commercials shot back-to-back and directed by Martin Werner from Bacon. “One was a Jupiler Beer project produced by Czar Belgium, which involved a lot of stunt driving and endless permits in Cape Town city centre,” Laesch Schoeman says. “What intrigues us about Werner is his energy and the absolute speed with which he works. It creates a wave of enthusiasm.” Digital work is increasingly being integrated into mainstream commercial projects, according to Moonlighting’s executive producer Philip Key. He adds that shooting in multiple formats for various media platforms in order to take advantage of common production assets such as location, talent and concept is becoming the norm.

Meike Laesch Schoeman “This season, I shot one commercial on 35mm film and the rest was digital. Five years ago, at least 70% of our work was with film”

boufant’s two-part ad for Ster-Kinekor, directed by dean blumberg

Key notes that, over the last year, the variety and source of Moonlighting’s client mix has increased. In April alone, the company worked with producers from five different countries. “Our work with Russian clients has been particularly invigorating,” he says, pointing to the international alignment of brands in agencies in both Russia and Turkey that often include African markets. “It allows Moonlighting to add good value to the production process. In some cases, we have shot the spots twice — once for Eastern Europe and again for Africa. Among those was a two-version shoot for Coca-Cola for Park Productions in Moscow.” One epic production for Lukoil

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involved the Russian Arm, possibly the most sophisticated motorised crane available. “It’s incredibly stable and with a brief that required that we film subject matter driving through the African Savannah without creating roads, it was indispensable,” Key adds. Key reports that combining photographic and TV shoots is also becoming more common. “That way, the client’s costs are amortised as we can use the same preparation cost,” he says. “In one soft-drink campaign, the final schedule required the main location to be used for five days — two for TV and three for photographic. It was an easy decision to build the set for this, because the costs were spread over the two formats and we were able to reduce the shooting hours significantly.” Red Petal, now in its third year of operation, has also observed some new trends when it comes to shooting, including being asked to quote for both

the TVC and the stills campaign — and then being awarded both. The company’s commercial for client Party Poker for agency DDB Tribal Berlin was shot in Cape Town and released in early June. Red Petal executive producer Toni Marais says that tight budgets are also resulting in more talent packaging. “We have spent a lot of time redesigning talent packages and usages on quotations this year,” she says. The cost implications of digital in terms of keeping up with the technology can be high, says Claire Richards, managing director and executive producer of The Shooting Gallery. Also an executive board member of the Commercial Producers Association of South Africa (CPA), Richards says that digital is a continuous learning curve in terms of “who does what, whom you need on set and which digital camera should be used for which reason. All these are all

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PRODUCTION. DONE PROPERLY Anton Rollino Executive Producer Tel: +27 21 434 7279 | Cell: +27 82 560 8256 anton@skinnyfilms.tv | www.skinnyfilms.tv P.O. Box 50884 V&A Waterfront 8002 Cape Town South Africa

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things that need to be taken into account.” Part of the function of the CPA “is to act as a unifying force in which we all try to work together to make the industry more professional”, Richards adds. Recent The Shooting Gallery jobs include a Lucozade spot with Caviar’s LA-based director Keith Schofield. “In Keith’s own words, the idea was to create a spot that communicated the ‘good energy’ vibe of Lucozade and to have ‘a laundry list of awesomeness’ delivered always to camera, with the same expression, meter and pace. The job was ambitious and involved 16 set-ups over two days, including fireballs, crocodiles, jetpacks and laboratories.” Now into his third year with new company Juice Film, executive producer Martin Jacobson is no new kid on the block. He has spent more than 27 years in the business and has a client base that extends from Europe to Latin America. Jacobson’s most recent shoot was for Gliss by Short Films UK’s Stephen Mead. “It was a complex, detailed,

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aesthetically beautiful and very challenging set build that took a month to design and 10 days to build — all with the threat of the Cape Town winds causing havoc,” he says. Creating the setting, an ultra chic spa-inspired interior space, involved using industrial cranes, forklifts and trussing to suspend a 19 m x 17 m ceiling-like structure over the set. Juice has been experimenting with sharing the administrative side of service costs with Gatehouse Commercials, another veteran player. “It is a very, very happy arrangement. We rarely compete on projects and,

PERFECT GENTLEMEN NEW PRODUCTION house start-up Gentlemen Films, home to director Greg Rom and producer Vanessa La Trobe, is in its first year of operation. However, Rom and La Trobe between them bring around 35 years of experience to the new venture. Rom has directed some seven commercials in the nine months or so since Gentlemen was founded. “Ultimately, the way to really stand out is to produce great work,” La Trobe says. “That or a really fancy post-modern hairstyle… Either way, we feel like we’re definitely starting to make waves.”

even when we do, we believe it makes no difference if we bid against each other being 10 kilometres apart or 10 meters apart,” Jacobsen says. Gatehouse Commercials has joined the phalanx of companies that have quietly found themselves on the service side of the digital curve and pulling in additional work because of it. “All but one of our shoots over the last year was digitally captured and almost all of our usages include internet buyout,” says marketing director Joel Wynne. Among Gatehouse’s projects this year was Angelsoft for Smuggler, Psyop and DDB. “We had 30 infants under the age of two being lensed with four cameras,” Wynne says. “Technically it was a really tough shoot but the little people had a blast.” Wynne predicts that digital technology will cut the costs of production and increase demand for content. Indeed, it is already happening. “The proliferation of screens in the form of mobile phones and tablets means that some form of content will have to be generated in larger quantities than it is now,” he says.

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FEATURE

THURSDAY/JUNE 20/2013

CANADIAN BRANDS ARE LISTENING TO CONSUMERS AND PIONEERING BRAVE NEW PLATFORMS SHAPED BY REAL INTERESTS AND CONCERNS, WRITES MARY MADDEVER

HOW TO GET NOTICED A

PPARENTLY we’re all leaking focus. Keeping up with our social-media selves amid the constantly streaming ways to entertain our physical selves has everyone pretty preoccupied — thank you, Netflix, for weekends lost to Arrested Development and House Of Cards. So what does a brand need to do to get noticed these days? To wrest consumer attention away from the shiny new attention thieves, like endlessly looping Vine videos, the things that fall under the marketing remit now extend so far beyond advertising as to be unrecognisable as

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such. Apps, reality-show competitions, faked murder scenes — they’re all sprouting up with greater frequency, and they’re brought to you by brands. A lot of the new marketing forms require more audience effort — ads that are created and passed along by consumers, (unwitting) participation in elaborate pranks, or the viral videos thereof — and tasks involving scanning things. Thanks to digital media, brand stunts and techy innovation can be experienced in deeper more engaging ways. But when you’re banking on crossing over into the viral, social space to reach critical mass, that’s a risky proposition. Given how little free

MCDONALD’S’ ‘OUR FOOD. YOUR QUESTIONS.’ CAMPAIGN

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time most people have, complex missions need to be very rewarding. Brand shenanigans can miss the masses, and most brands need mass. Moving beyond the interruption model of traditional mass-media advertising to the involvement and entertainment mode of the newer marketing efforts requires brutal honesty about how fascinating brand content really is. That reality check requires a post-advertising mindset, and keying in on real consumer behaviour that’s relevant to your brand. Rather than lifestyleaspirational talking-at-you marketing, brands benefit from addressing what the consumer is actually interested in. McDonald’s Canada’s ‘Our food. Your questions.’ did just that. It was created to respond to consumers’ food concerns, and has pretty much set the global benchmark for transparency in the process, winning the Grand Prix at this year’s AToMiC Awards, presented by strategy, which recognise work that challenges the status quo. McDonald’s has had its fair share of bad press but, instead of sweeping negative perceptions under the rug, it began boldly calling out the misconceptions about its fare. In May 2012, the QSR (quick service restaurant) enlisted Canada’s Tribal DDB to help create a web platform where consumers could submit questions — from where the beef comes from, to why burgers in ads look different from the burgers you buy — and get an answer back ASAP. A response team, made up of McDonald’s subject-matter experts and writers from the ad agency, were tasked to answer thousands of questions through text, image or video. Comparing the effectiveness of this join-the-conversation strategy to traditional advertising, Joel Yashinsky, senior vice-president and chief marketing officer at McDonald’s Canada, says: “With the amount of messaging consumers face, it’s an element that allows us to connect with consumers in a more personal and direct way. But I think the two efforts — traditional, and I’ll call it engagement strategies — complement one another.” McDonald’s Canada’s detailed responses to individual consumers’ food health and origin questions has upped the transparency ante by taking the limits off what an organisation is willing to share. Rather than pushing out a generic response or two, they have now answered over 20,000

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questions with full disclosure on practices, and continue to do so. This requires mass collaboration across the McDonald’s network, with suppliers (such as Coca-Cola, McCain and Heinz) helping to clarify questions from the response team, and high-level execs at the company, such as Canadian president and CEO John Betts, giving responses. McDonald’s senior national marketing manager, Michelle Mcilmoyle, says the internal conversation was not as difficult as you might believe. Speaking at the Institute of Communication Agencies’ industry retreat, FutureFlash, Mcilmoyle explained: “The management team did have some apprehension but embraced it wholeheartedly as did our entire organisation. Everyone knew we had nothing to hide and felt strongly about addressing rumours and supplying the facts. The key is embracing transparency. You can’t be half honest, half real.” The programme’s perceived authenticity is attributed to it starting digitally and growing organically, letting people share answers themselves. Using real employees and suppliers in the films, and telling exactly how the secret sauce is concocted, also made it genuine — and helped spread it. And since you can’t turn it on and off, the cost of transparency is a dedicated community management team. “We’ll continue to take questions,” Mcilmoyle says. “Some will make us uncomfortable but we need to address that as well.” In a rather key distinction, the effort is not a campaign, it’s a platform. As for the longevity and impact that it has versus an ad campaign, Yashinsky says: “I have always said this platform will live into the foreseeable future. Again, I think the two efforts complement each other and ‘Our food. Your questions.’ will be a key part of our strategy for a long time to come.” When asked if more brands should be taking this unique-to-their-brand content-of-substance approach, Yashinsky says: “I believe in today’s world brands have to do more to differentiate themselves and to create approaches that are unique to their business and needs. So I’d say yes.” Max Valiquette, managing director of strategy at Toronto agency Bensimon Byrne, believes brands will eventually have to become more open with consumers. “It’s important for brands to listen, especially a brand the size of McDonald’s, where they don’t

MARY MADDEVER IS VICE-PRESIDENT, EDITORIAL DIRECTOR FOR BRUNICO COMMUNICATIONS, AND EXECUTIVE EDITOR OF CANADIAN MARKETING, MEDIA AND ADVERTISING PUBLICATIONS STRATEGY, MEDIA IN CANADA AND STIMULANT.

have the ability to be successful by connecting to a small number of consumers,” Valiquette says. “You hear a lot from [companies] incorporating customer feedback, having a conversation with consumers and understanding the negative [perceptions], but [McDonald’s] actually said, ‘Let’s swing for the fences and do something.’” Molson’s new beer cheerleader remit is another Canadian marketing innovation where a radically different approach was triggered by recognising consumer interests and coming to grips with the reasons why beer marketing is currently missing the mark with many consumers. After years of overall beer sales declining due to wine and other beverage category competition, big brewers are realising that the lifestyle marketing approach — and a focus on direct beer-brand competitors — isn’t working the way it used to. So Molson Canada pioneered a new position, designed to expand perception of when and how to serve beer. Debra Kavchak-Taylor is Molson’s vice-president of beer reverence and is

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WE ARE THE

WORLD’S

STUNT DOUBLE. BOURNE LEGACY, INCEPTION, HELL ON WHEELS, HEARTLAND, BROKEBACK MOUNTAIN, THE ASSASSINATION OF JESSE JAMES BY THE COWARD ROBERT FORD, BROKEN TRAIL

BIG productions, BIG stars and one BIG thing in common… they were all made in Alberta. To learn more about Alberta’s film, television and digital media industry, please visit www.albertafilm.ca.

ALBERTA FILM, A BRANCH OF ALBERTA CULTURE, IS A PROUD SUPPORTER OF ALBERTA’S SCREEN-BASED PRODUCTION INDUSTRY.

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cheering on the category with new products that go head-to-head with wine, and messaging that focuses on taste rather than lifestyle. Tapping the growing foodie trend and stealing a page from wine’s playbook, a big focus is on beer and food pairings. This entails working with mixologists and chefs, and producing a lot of topical content, from summer beer-infused cocktails to a recently released Father’s Day recipe guide. “We are arguably the victims of our own marketing over the past 10 to 20 years,” Kavchak-Taylor says. “We’ve talked a lot about sports and different occasions, but we haven’t talked a lot about the product.” Molson determined that someone was needed to focus on raising the

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profile of the ‘beer’ category, rather than just brands, says Peter Nowlan, the company’s chief commercial officer. A category marketer isn’t a new concept, but it was a first for Molson when it created the position two years ago. And since Kavchak-Taylor’s background spans insight and innovation roles, her approach to ‘beer reverence’ comes from a very consumer-insight driven space. Late last year she unveiled her first campaign — a digital beer and cheese pairing guide with accompanying recipes, and developed new sponsorship opportunities with events that are not traditionally associated with beer, such as interior design shows, and wine and cheese festivals. This year her marketing efforts

James Ready’s ‘Cover Photo Swap’ campaign

have ramped up to include two new product launches: Molson Canadian Wheat, which recently hit the shelves, followed by Rickard’s Shandy (lager and lemonade). Both products show off Molson’s attempt to go after new and non-beer drinkers, Kavchak-Taylor says, adding that it is part of a longterm fight to reverse the trend. “[We have to] take off our Molson versus Labatt lens and think about us versus other alcohols — even coffee and water,” she says. “But we’ve been marketing this way for decades. And it’s not an easy shift to turn around.” And since declining sales is a global beer issue, the notion of beer reverence is being watched globally, Nowlan says. While there is no word yet on whether other markets will copy Canada, the Canadian office has been bringing forward ideas to the global brand and innovation council. “We are creating that framework — beer and food pairing materials — that our counterparts in the US or UK can pick up,” Kavchak-Taylor says. Also on the unique-to-Canada front, PepsiCo Foods Canada is in the midst of a locally conceived, multi-year programme to convince Canadians that chips are the perfect companion for a lunchtime sandwich. Knowing that some Canadians were already pairing the snack with sandwiches at its quick-service restaurant partners like Mr Sub and Extreme Pita, the brand wanted to take that association further, resulting in creative focusing on a lonely sandwich, with its eventual partner, Lay’s, only foreshadowed. This year, the creative, conceived by BBDO with digital handled by OMD, shows the sandwich daydreaming about all the fun it would have spending time with Lay’s chips, building the story closer to the two being united. This lunchtime union is being reinforced via QSR programmes, as well as in-store displays in bread aisles to further cement the linkage. “What’s good about this campaign is that it’s local but it’s also a campaign that has the potential of going global,” Jason McDonnell, vice-president of marketing at PepsiCo Foods Canada, says. “It hasn’t been picked up yet but there has been interest around the world.” Of course, in the post-Occupy

Michelle Mcilmoyle “The key is embracing transparency. You can’t be half honest, half real”

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world, movements are a good way for brands to not only join and have a voice in the conversation, but sometimes to lead it. But that means being nimble. Fortunately, that is one advantage smaller markets such as Canada have over global HQ markets like the US or the UK. Sharon MacLeod, vice-president of marketing at Unilever, says Dove’s ‘Real beauty thought before action’ campaign came together in a matter of days. “We met with [ad agency Ogilvy & Mather], they came back with this idea and we just said, ‘Oh yeah, that’s kind of cool,’” she recalls. “Not long after, we were counting up to a million [YouTube] views.” It began with the idea to create a free downloadable plug-in tool that reverses the effects of Photoshop and then to promote it (under the guise of a file that would beautify images of models) to people in the creative industry. It was posted to Reddit on a Monday, recalls Aviva Groll, group account director and senior partner at Ogilvy, and by the end of the week it was getting attention among its target audience, though not many downloads. So Unilever and Dove decided to explain what they had done to the general public through a YouTube video. It went online on Monday, March 4 and soon had attention from bloggers, which contributed to it being viewed more than one million times. For MacLeod, the way the Photoshop action campaign came together demonstrates the advantages marketers in Canada have over their colleagues in larger markets. “In a different market, [that campaign] would have been really hard to do,” she says. Groll adds that her colleagues at other Ogilvy offices are often amazed

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at how Toronto is able to quickly push out what some view as risky campaigns with Dove. She tells them that, in part, it is because the agency has “access to the decision-makers and they are empowered to make decisions, so we can do things 100%. We don’t have to go up and down the line and through lots of layers.” This past Mother’s Day, Dove and Ogilvy pulled off another quick-fire video, this time innovating on the Dove ‘Sketches real beauty’ global campaign, connecting three Canadian moms with FBI-trained sketch artist Gil Zamora in San Francisco through Google Hangouts. The moms described themselves to the artist, accentuating what they saw as their physical flaws. What they did not know is that, once they are done, their daughters spoke with Zamora, emphasising what they saw as their moms’ positive attributes. This resulted in two markedly different portraits. In this case, Groll says they had originally discussed the possibility of making the video on the Monday before Mother’s Day, but it was not until the Wednesday that they learned the sketch artist would be available on Friday for a video to be released on

Lay’s campaign: “creative focusing on a lonely sandwich”

Sunday. With a lot of scrambling, the video was produced and has been viewed more than 850,000 times. As the industry starts to grapple with the impending Internet of Things, and our relationship with brands will include the digital personas of everything from our refrigerator to our detergent, there will be even more voices clamouring for consumers’ attention. While the mind boggles as to what our various products and devices will want to talk about, it is probably a good litmus test for the content at the core of brand programmes and platforms. What would you want your stuff to say to you? It seems that the brands that are listening and responding to consumer needs are being heard — and when they use a behavioural lens to inform advertising and marketing, they are building long-term programmes and platforms.

aviva groll agency has “access to the decision-makers ... we don’t have to go up and down the line and through lots of layers”

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Brand programmes require ongoing curation, more marketing fluidity, partner collaboration, speed, tech and trust than ever before, as well as more creativity. Turns out Canada is rather good at it. Here are a few of our best…

Canada’s breakout brand ideas earned media from the promotion generated 9.1 million impressions. As the world did not end, the KD fanbase is still around for further mac ‘n’ cheese conversation.

Culture-jamming and news-jacking by Matthew Chung

BY ALIGNING with a culturally relevant event — the Mayan calendar apocalypse cliffhanger — Kraft Dinner (KD) got its fans to interrupt the mad dash of holiday shopping to tweet that they wanted their last meal to be KD. But before every company starts circling the next big date on the calendar in an attempt to become part of the conversation and make news, they need to consider whether it fits with their brand. Mieka Burns, brand manager of grocery and beverage innovation at Kraft Foods Group, says: “You need to offer a unique point of view.” She adds that her company’s ‘KDpocalypse’ campaign sought to tap into a conversation the brand knew its fans were already having around the Mayan-predicted apocalypse in December 2012. Two weeks prior to the December 21 end-of-days date, the brand launched an OOH (out-of-home) and social-media campaign, with creative from Taxi 2 and media by MediaVest. The campaign asked Canadians to tweet “I want my last meal to be KD” with the hashtag #KDpocalypse to receive a free box of mac and cheese. As Kdpocalypse.ca counted down, the brand’s Twitter community grew by over 10,000 followers, while paid, owned and

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Tech-amped intimacy by Jennifer Horn

NO AMOUNT of pamphlets at community centres can convey what another person must bear, but technology can allow us to get closer to a deeper understanding. That was the case when the University of Manitoba tackled the impact of provocative dialogue in a personal space, by tracking homophobic language expressed online via Twitter for its Institute for Sexual Minority Studies and Services. NoHomophobes.com went live in September of last year with aggregated tweets featuring the words ‘so gay’, ‘no homo’, ‘faggot’ and ‘dyke’ displayed in real-time, acting as a social mirror for frequent and casual anti-gay language. Within the first 24 hours, the site received over 100,000 unique visitors. Nicola Pringle, art director at Edmonton-based Calder Bateman

Communications — the agency that created the site — says that young people, for the most part, are the biggest offenders when it comes to casual homophobia and that they feel comfortable sharing their thoughts and this type of language online. “Online, people have the freedom to say what they want without regard for the consequences,” Pringle says. So NoHomophobes.com used tech to tally the negative impact and to provide a place for people to see the consequences of their insensitivity.

New space invaders by Jennifer Horn

LEO BURNETT in Toronto has a penchant for innovative OOH and digital — as its annual Lions haul attests — and the agency has a particular flair for using hitherto unclaimed ad space. This year it amped up its out-of-home game by creating the first-ever ‘human coupons’. When IKEA was preparing for a new store opening in Richmond, BC and needed a way to get shoppers to visit the location, Leo added a twist to the traditional discount incentive model. As a human, all you had to do was show up to get a discount. Leo promoted it via innovative media, such as newspaper ads placed next to birth announcements congratulating parents on their new coupon. Game mechanics were also folded into non-gaming contexts to engage a competitive audience. IKEA hid ambassadors dressed as high-value coupons around the city for people to find (using clues posted on Twitter) and rewarded them with gift cards to redeem at the store. The retailer exceeded its opening-day traffic goal by 45% and sales by 42%. Leo Burnett Toronto also bartered some new social space for brands. The space atop a Facebook user’s page is often adorned with images from landscapes to people. But since beer brand James Ready has a pretty avid fan base, Leo saw this as a place for more than pretty imagery. It launched the Cover Photo Swap — a system that allowed James Ready beer drinkers to use the brand’s cover photo in exchange for theirs — with James Ready delving deeper into target demo social circles, and the fans getting their own (often bizarre) messages out to the JR following.

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PUERTO RICO’S REPUTATION AS A GREAT PLACE TO SHOOT IS ON THE WAY UP THANKS TO A COMBINATION OF BI-LINGUAL CREWS, FABULOUS LOCATIONS, TROPICAL WEATHER AND COMPETITIVE PRICING. GARY SMITH REPORTS

SMALL BUT PERFECT T HERE is still a good chance even in this age of information saturation, that many people around the world couldn’t point to the Caribbean island of Puerto Rico on a map. It is, according to local director Luis Gerard, who now operates out of Los Angeles, one of the problems of being a small country. “The two main advertising agencies on Puerto Rico, JWT San Juan and Badillo Nazca Saatchi & Saatchi, have always done very good work,” he says. “But because Puerto Rico is a small market — the current population is under four million — it doesn’t usually get the recognition it deserves. And especially in Europe, a surprising number of people don’t know where it is.” However, at last year’s Cannes Lions International Festival Of Creativity, JWT San Juan won the PR Grand Prix for the Banco Popular’s Most Popular Song campaign, and Badillo Nazca Saatchi &

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JAIME ROSADO VICE PRESIDENT/ CREATIVE DIRECTOR JWT PUERTO RICO

DEMETRIO FERNANDEZ, DIRECTOR OF THE PUERTO RICO FILM COMMISSION

Saatchi won two bronzes in the TV category, consolidating the island’s growing reputation as a creative hub. “Winning a Grand Prix certainly put the agency and the country on the map, but JWT San Juan had started to shine within the global network a couple of years earlier,” Jaime Rosado, JWT San Juan’s vice-president regional creative director, says. “That’s why we are always considered for international projects. Our creative staff regularly works at JWT’s New York and London offices. We also recently had the opportunity to collaborate with the Athens office for a Heineken assignment.” Although now based in the US, Gerard returns regularly to shoot on Puerto Rico. “Last summer I shot a campaign there for the launch of a new beer called Buye,” he says. “We spent five days in various places, including the west coast, which has some great beaches. But most importantly, it has extremely clear water. Visibility-wise, it’s like shooting in

a pool, but you can go much deeper.” But Gerard’s favourite location is Vieques, an island off the coast that was partly occupied by the US military: “It’s about 20 minutes away by plane and, when I went there for the first time in 2011, I was really surprised by how much raw nature there is. Lord Of The Flies was shot there, as well as some of Clint Eastwood’s Heartbreak Ridge, the 1986 film about the invasion of Grenada. Vieques is also home to the world’s largest bioluminescent bay. Really, the only thing you don’t really find on or around Puerto Rico are places with a European look. It can be done, but you have to try quite hard.” Francisco ‘Frankie’ Cueto, post producer at Reaktor Post, agrees with JWT’s Rosado about the island’s growing reputation. “Puerto Rico has been steadily trending upwards in terms of the number of foreign projects that consider and choose it as a production destination,” he says. “As every year goes by, the projects that come here get more ambitious but their budgets shrink. In response, Puerto Rico ups its game. For example, we did 250 VFX shots for the movie Behind Enemy Lines 3. That’s 250 VFX shots in six weeks. This kind of work is something that we are seeing more and more of. Another example is the Moonstone production Favela, which recently wrapped principal photography here. They chose Reaktor Post to take care of most of their post. Right there, you have two foreign productions that decided to keep some of their post necessities on Puerto Rico.” Cueto says the arrival of digital cinematography has also had a positive impact on Reaktor Post. “Due to the fact that a chemical lab is no longer needed, we have been hired to be part of the dailies and backups of almost all the foreign productions that come here. That’s a service that was non-existent just three years ago.” And, Cueto adds, the work just keeps on coming: “Right now we are in talks with five different production companies that are possibly shooting or posting on Puerto Rico. So indeed, there really is more work coming in, especially when you consider that we weren’t doing a single foreign project four years ago.”

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The new 40% tax credit for standalone post-production has also been extremely positive for Reaktor Post. “It has opened the door to Puerto Rico becoming a post-production destination and, as a result, we are getting many more inquiries,” Cueto says. “On top of that, we have crews and personnel who are 100% bilingual and will go the extra mile to make a production special. If you’re looking to shoot TV spots, the local services are exactly the same as those you’d expect in any big city. There’s also tons of high-end equipment to rent, breathtaking locations and a very capable post facility to finish it all.” In terms of recent work, JWT’s Rosado points to two campaigns as being significant: “Our work for Gatorade, called ‘Sweat and win’, is very simple but very innovative and relevant to the brand. And our work for Heineken was based on integration, in which an idea travelled through different media, provoking high levels of engagement.” He adds that last year’s Grand Prix

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has inspired the local industry. “It made us understand that, as a country, our work has export potential — that big ideas don’t belong exclusively to big countries. But as a very small market, our main barrier is that we don’t have big budgets. However, that has actually turned into our greatest asset because we’re forced to concentrate entirely on the idea. I believe that is definitely how we distinguish ourselves from the rest of the world. Alongside the Gatorade and Heineken campaigns I mentioned earlier, there’s the second part of the Grand Prix-winning Banco Popular campaign, which shows once again the bank’s commitment to good ideas. There are also some very good radio spots that showcase our talent in that medium.” Demetrio Fernandez, film commissioner at the Puerto Rico Film Commission, points to two recent examples of the sort of facilitating that his office can deliver: “Two commercials that I regard as good examples of what can be done here are ‘Every cart tells a

stunning locations is only one reason to film in puerto rico: add bi-lingual crews, tax credits and us laws and currency

FROM SAND TO CITADELS SANTOS Rivera Montero, president and executive producer of Latitude 18films, says his two favourite locations on Puerto Rico are Flamingo Beach — once named the world’s second most beautiful beach by Discovery Channel — and Castillo Del Morro in the old town of San Juan. “Flamingo beach is on a small island just an hour by ferry from the east coast,” Rivera Montero says. “It’s a one-of-a-kind beach, with whitepowder sand and clear blue waters. It’s simply spectacular and a great place to shoot. And my second favourite location is the incredible view of the Castillo Del Morro in old San Juan. It’s an impressive 16th-century citadel, and one of our most popular historic sites on Puerto Rico.”

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story’ and Wendy’s ‘Hispanic market’. For the majority of projects, we help the production company with a step-by-step guide to the tax-credit programme, location permits and co-ordination with all the state and local agencies. Also, we frequently provide a list of local unit production managers, talent agencies, CPAs and any other production resource necessary.” Both the above commercials benefited from the tax credit offered by the Film Commission. “Puerto Rico offers many unique features but, in a nutshell, we have four strong pillars that bring in film productions: diversity in locations, ranging from modern cities to rainforests; fully bilingual crews; US laws and currency, meaning that no passports are needed for US citizens; and an unrivalled tax credit,” Fernandez says. The latter consists of a 40% tax credit on all payments to Puerto Rico resident companies and individuals, and a 20% credit on all payments to qualified non-resident individuals.

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According to Santos Rivera Montero, president and executive producer of Latitude 18films, proximity is as important as the island’s many fantastic locations. “In terms of locations, Puerto Rico is unique,” he says. “It’s also different because it’s so close to the US — just two hours by plane from Miami, four hours from New York and eight hours from Los Angeles. There’s no need for US passports, US dollars are the currency and everything is close to the shoot — within about one hour. And by everything, I mean white beaches, tropical rain forest, lush mountains, arid areas, the city and many other types of locations. It’s also convenient for the European market, as we are just eight

Francisco ‘Frankie’ Cueto “Every year, the projects that come here get more ambitious, but their budgets shrink. In response, Puerto Rico ups its game”

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hours by plane thanks to the major airlines providing direct services to the island. Another clear advantage is the availability of qualified English-speaking crews, as well as state-of-the-art film equipment.” Consequently, business has grown significantly over the last two years. Rivera Montero says that Latitude 18 has provided production services for brands including Subway, Wendy’s, Hasbro, Nerf and ATT. “Last year, we shot a big Hispanic campaign for Walmart,” he adds. “It was about $1.2m for six days and we shot in a Walmart store and a neighbourhood with an American suburban look. Another recent campaign was for Subway. The client was an agency from New York, which got great value on the production as well as the benefit of the tax-credit incentive. That incentive includes TV programmes and documentaries, making us competitive with other leading filming locations.”

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Film Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. SUNDAY 16 Debussy

MONDAY 17 09.00 - 20.00

Debussy

09.00 - 12.45

Redac 1

09:00 - 20:00

A08 Cosmetics & Beauty

09:00 - 09:50

A05 Household Cleaning Products

09:00 - 09:15

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09:00 - 11:00

A13 Cars

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11:00 - 11:40

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13:10 - 14:00

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13:20 - 14:00

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14:00 - 16:00

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A20 Publications & Media

16:00 - 17:55

A18 Travel, Tranport & Tourism

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A02 Sweet Foods & Snacks

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15:35 - 17:20

A26 Public Health & Safety

18:55 - 19:50

A21 Banking Investment & Ins.

17:20 - 19:35

A06 Household Other

19:35 - 19:50

TUESDAY 18 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A07 Home Appliances & Furnishings

09:00 - 09:40

A08 Cosmetics & Beauty

09:00 - 09:50

A27 Public Awareness Messages

09:00 - 10:00

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09:40 - 10:50

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A11 Clothing Footwear & Accessories

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A24 Corporate Image

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A28 Fundraising & Appeals

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A09 Toiletries

15:35 - 16:05

A23 Commercial Public Services

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A10 Pharmacy

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A27 Public Awareness Messages

18:55 - 20:00

A18 Travel Transport & Tourism

10:00 - 11:00

A11 Clothing Footwear & Accessories

19:15 - 20:00

WEDNESDAY 19 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A02 Sweet Foods & Snacks

09:00 - 10:20

A05 Household Cleaning Products

09:00 - 09:15

A19 Entertainment & Leisure

09:00 - 11:00

A26 Public Health & Safety

10:20 - 11:15

A08 Cosmetics & Beauty

09:15 - 10:00

A11 Clothing Footwear & Accessories

11:00 - 11:45

A09 Toiletries

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A24 Corporate Image

10:00 - 12:05

A21 Banking Investment & Ins.

11:45 - 14:00

A27 Public Awareness Messages

11:45 - 12:45

A27 Public Awareness Messages

12:05 - 13:05

A01 Savoury Foods

14:00 - 15:15

A20 Publications & Media

13:05 - 15:00

A04 Non Alcoholic Drinks

15:15 - 16:25

A15 Home Electronics & Audio visual

15:00 - 15:55

A28 Fundraising & Appeals

16:25 - 18:00

A14 Other Vehicles

15:55 - 16:35

A20 Publications & Media

18:00 - 20:00

A13 Cars

16:35 - 19:00

A18 Travel, Tranport & Tourism

19:00 - 20:00

THURSDAY 20 Debussy

09:00 - 20:00

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A28 Fundraising & Appeals

09:00 - 10:40

A01 Savory Foods

09:00 - 10:10

A03 Alcoholic Drinks

09:00 - 10:45

A23 Commercial Public Services

10:40 - 14:00

A16 Retail Stores

10:10 - 11:50

A13 Cars

10:45 - 13:15

A03 Alcoholic Drinks

14:00 - 15:40

A04 Non-Alcoholic Drinks

11:50 - 13:00

A23 Commercial Public Services

13:15 - 16:25

A19 Entertainment & Leisure

15:40 - 17:35

A25 Broadcast Idents & Sponsorship

13:00 - 13:10

A06 Household Other

16:25 - 16:40

A21 Banking Investment & Ins.

17:35 - 19:55

A05 Household Cleaning Products

13:10 - 13:25

A10 Pharmacy

16:40 - 17:10

A02 Sweet Foods & Snacks

13:25 - 14:45

A14 Other Vehicles

17:10 - 17:50

A11 Clothing Footwear & Accessories

14:45 - 15:30

A17 Restaurants & Fast Food

17:50 - 18:35

A26 Public Health & Safety

15:30 - 16:25

A07 Home Appliances & Furnishings

18:35 - 19:15

A23 Commercial Public Services

16:25 - 19:40

A22 Business Equipment & Services

19:15 - 20:00

A12 Miscellaneous

19:40 - 19:55

FRIDAY 21 Debussy FILM LIONS SHORTLIST

09:00 - 20:00 TBC

Redac 1 FILM LIONS SHORTLIST

09.00 - 20.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 20.00 TBC

SATURDAY 22 Redac 1 FILM LIONS SHORTLIST

09.00 - 16.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 16.00 TBC

*Entries from the ‘B. Internet Film’ and ‘C. Other Film Content’ sections will be available throughout the Festival in the Screening Lounge on Level -1

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103

THURSDAY/JUNE 20/2013

Film Craft Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Tuesday 18 Audi B

Wednesday 19 09.00 - 20.00

Audi B

Thursday 20 09:00 - 20:00

Audi B

09:00 - 20:00

A04 Cinematography

09:00 - 14:25

A11 Casting

09:00 - 14:40

A05 Editing

09:00 - 13:15

A06 Script

14:25 - 20:00

A09 Visual Effects

14:40 - 17:15

A10 Animation

13:15 - 15:55

A08 Sound Design

17:15 - 19:20

A01 Art Direction/Product Design

15:55 - 20:00

Friday 21 Audi B

Saturday 22 09.00 - 20.00

FILM CRAFT LIONS SHORTLIST

TBC

Audi B FILM CRAFT LIONS SHORTLIST

09.00 - 16.00 TBC

Titanium & Integrated Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Sunday 16 Audi K

Tuesday 18 09.00 - 20.00

Audi K

Thursday 20 09:00 - 20:00

Audi K

09:00 - 20:00

A01/001-050

09:00 - 10:40

A01/351-400

09:00 - 10:40

A01/251-300

09:00 - 10:45

A01/051-100

10:40 - 11:35

A01/401-436

10:40 - 11:55

A01/301-350

10:45 - 12:20

A01/101-150

11:35 - 13:30

A01/001-050

11:55 - 13:35

A01/351-400

12:20 - 14:05

A01/151-200

13:55 - 15:10

A01/51-100

13:35 - 14:30

A01/401-436

14:05 - 15:15

A01/201-250

15:10 - 16:55

A01/101-150

14:30 - 16:25

A01/001-050

15:15 - 17:00

A01/251-300

16:55 - 18:35

A01/151-200

16:25 - 18:05

A01/051-100

17:00 - 17:55

A01/301-350

18:35 - 20:00

A01/201-250

18:05 - 19:50

A01/101-150

17:55 - 19:45

Saturday 22 Audi K

09:00 - 16:00

TITANIUM & INTEGRATED LIONS SHORTLIST

TBC

Branded Content & Entertainment Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Monday 17 Audi K

Wednesday 19 09.00 - 20.00

A04 Best use or integration of user-generated content

09:00 - 10:20

A10 Best integrated content campaign

10:20 - 12:25

A03 Best brand or product integration into a feature film, existing TV show and/or series

12:25 - 12:50

BREAK

12:50 - 13:40

A06 Best use or integration of music

13:40 - 15:30

A05 Best use or integration of experiential events

15:30 - 18:10

A08 Best use or integration of gaming

18:10 - 19:10

A07 Best use or integration of offline media such as print, outdoor etc

19:10 - 20:00

D5-Screenings.indd 103

Audi K

Friday 21 09:00 - 20:00

Audi K BRANDED CONTENT & ENTERTAINMENT LIONS SHORTLIST

A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)

09:00 - 11:00

A06 Best use or integration of music

11:00 - 12:50

BREAK

12:50 - 13:15

A05 Best use or integration of experiential events

13:15 - 15:55

A09 Best use or integration of digital or social media

15:55 - 18:45

A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

18:45 - 20:00

09:00 - 20:00 09:00 - 10:45

19/06/13 20:03

PALAIS MAP

LEVEL - 1

LEVEL 5

LIVE SEMINAR STREAMING ROOM

LEVEL 4

PRESS CENTRE THE WORK: AUDI J - FILM LIONS SCREENINGS (TUESDAY TO SATURDAY) THE WORK: AUDI K - TITANIUM AND INTEGRATED, BRANDED CONTENT & ENTERTAINMENT LIONS SCREENINGS

LEVEL 3

THE FORUM - AUDI A CANNES CONNECT BAR: RIVIERA ROOF GARDENS CANNES LIONS 60TH EXHIBITION THE WORK: FILM CRAFT LIONS SCREENINGS-AUDI B THE WORK: FILM LIONS - SALLE DE REDACTION 1

LEVEL 1

MAIN ENTRANCE

PALAIS DES FESTIVALS

1 MMA BIG TOP 2 AKQA 3 CANNESALSO

SEMINARS: DEBUSSY & GRAND AUDI MICROSOFT DIGITAL LOUNGE MOFILM GETTY IMAGES

4 HYUNDAI/INNOCEAN 2

LEVEL 0

MAIN ENTRANCE CANNES LIONS ARCHIVE LAB GAME CHANGERS EXHIBITION SPEAKERS LOUNGE

SPEAKERS LOUNGE SPONSORED BY THE GUARDIAN

5 SOURCEECREATIVE

SHORTLIST EXHIBITIONS

REGISTRATION

CABANAS

ACADEMY ZONE

D1-28.indd 64

EUROSPORT BEACH SOCCER

CANNES LIONS MMA ADPARLOR MEC ACE METRIX APPNEXUS TURN WUNDERMAN

INFORMATION DESK YOUNG LIONS ZONE WIFI / APP HELPDESK WORKSHOPS

16/06/13 20:32

Ads on

presenTs

One Year In

PrESENTS

The best platform for creativity is now the best platform for brand advertising.

Ad Products launch

Discover the latest in forwarD-thinking technology

100th brand runs Sponsored Post

50th brand runs Sponsored Post

25th brand runs Sponsored Post

2012

Sponsored Posts launch In-stream Sponsored Posts launch on Mobile

2013 MAY 29

SEPTEMBER

DECEMBER

APRIL

JUNE

TechTalk Takes place on level -1 of The palais in The Young lions Zone

8 of 10

3 Billion +

most valuable global brands are on Tumblr†

paid ad impressions

BeST OF CanneS 2013 MonDay June 17

tuesDay June 18

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30

in an Always Connected World

Technology and

Brands as newsrooms

weDnesDay June 19

Friday june 21 creative is the new currency

the power of paramount

Storytelling in a digital world Gilad de Vries, outBrain The Brian Angiolet,

18 minutes per visit

400M hours per month

Visitors spend more time on Tumblr per visit than any of the Top 100 sites

Every month, more time is spent on Tumblr than watching the top 10 primetime TV shows combined

*Tumblr internal stat and comScore ranking † Interbrand Best Global Brands 2012

During the week of Cannes Lions...

560m posts will be published

850k

new users will start their first blog

Join Founder & CEO David Karp for a Fireside Chat

Every night 22.00 – 03.00 72 La Croisette

Thursday, 20 June 15.00 – 15.45 Palais, Grand Audi

D5-4deCouv2013.indd 2-3

Media company

Tumblr's Cannes blog LionsofStyle.tumblr.com

solving the privacy challenge

friDay June 21

Best of cannes 2013 and headline workshop

entertainMent

Hang out with us at the Gutter Bar

utility, agility, equity

thursDay June 20

glossi, gui.De, interluDe, unifieD social and Bre.ad

Design hinTerlanD

deSiGn HINTErLAND

TECHTALk TAkES PLACE ON LEvEL -1 OF THE PALAIS IN THE YOuNG LIONS ZONE for more information:

www.medialink.com/cannes

@Medialink

#canneslions

For more information:

www.medialink.com/cannes

@MediaLink

#CannesLions

19/06/13 14:16

let’s bring brands to live!

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM thursday, JUNE 20, 2013

Discover how Cirque du Soleil and Sid Lee are joining forces to create transformative branded experiences.

A brave new world for Cirque du Soleil

C2-MTL – Photo credit: Karel Chladek

PALAIS DES FESTIVALS, THURSDAY, JUNE 20, 2013, 6 PM

D5-4deCouv2013.indd 4-1

Today at 10.00. Grand Auditorium. Doors open 09.30.

Saatchi_CannesLions_Thursday_Cover.indd Pg1 Mundocom UK

19/06/13 09:58 14:16 11/06/2013