Cannes Lions Daily News 2013 - Wednesday

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM wednesday, JUNE 19, 2013

T:240 mm

Alfredo Gangotena CMO, MasterCard Worldwide Nick Law Global CCO, R/GA Wednesday, 19 June from 16:00 to 16:45 Theatre Debussy Palais des Festivals

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presenTs

PreseNts

Discover the latest in forwarD-thinking technology

Technology is influencing the creative process across the entire communications industry. TechTalk sessions in the YlZ at the palais des festivals bring speakers from innovative companies to the cannes stage in a friendly, open setting.

TechTalk Takes place on level -1 of The palais in The Young lions Zone

double Focus

MonDay June 17

tuesDay June 18

weDnesDay June 19

thursDay June 20

friDay June 21

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30

10:30–11:30

10:30–11:30

10:30–11:30

10:30–11:30

Storytelling in a digital world Gilad de Vries, outBrain Brian Angiolet,

From Screen to Screen A fireside chat with Amy Powell, paraMount and insurge pictures Rob Norman, group M

Brands as newsrooms

verizon wireless David Campbell, the coca-cola coMpany utility, agility, equity Applying learnings from tech start-ups to the agency process Adam Glickman,

the iDealists 2:30–3:30

native creative A content perspective on advertising Meredith Levien, forBes Will Kunkel, viBrant Matt Edelman, glossi Moderated by James Cooper, aDweek

the power of paramount

creative is the new currency

solving the privacy challenge

thursday june 20 Five ways advertisers and agencies are altering their investment strategies Peter Daboll, ace Metrix Joined by creative Focus agency greats

in an Always Connected World A special session hosted by

pubMatic

Focus on PrIvacy on2:30–3:30 InnovatIon Maker’s next generation the first global Media company Consumer privacy is one of the Advertising’s ‘digitalMatch-up toolbox’ gets technology “clickable” tv ads Programming with and Condé Nastas and MediaLink most critical issues facing the bigger all the time technology Extending the Journey for a global community of bring to Cannes a group the Second Screen programmers and today, consumers digital industry and itstonot influences the way stories are of emerging technology Rich Riley, shazaM Ynonaway.

Kreiz and going Join PubMatic for told and stories make companies thattechnology are changing Courtney Holt, theCondé shape of Nast advertising a robust focused on come to life. and 2:30–3:30 Maker discussion stuDios content, creative and media. please Do touch the issues and concerns around MediaLink bring Cannes six Andrewto Siegel, Adding the power of 2:30–3:30 aDvance puBlications privacy emerging from the rapid emerging companies that are interactivity to TV ads the Machinima preview With outBrain, A conversation hosted by Storytelling in Parallel global adoption of cross-platform changing the shape of glossi, gui.Deadvertising, , treMor viDeo featuring: Worlds with exclusive Cannes interluDe advertising technologies that content, creative and, unifieD media.

Ari Kuschnir, m ss ng p eces debut of Ridley Scott shorts social and Bre.ad Bradonio (aka Brad Hasse), span mobile, and tablets.

Sethweb, Bardales and Jay Sampson,

MachiniMa

aDc young guns x Jonathan Hoffman, 2:30–3:30 visit the salesforce starcoM MeDiavest the First Global MarkeTing clouD group

content. creativity.

10:30–11:30 conversation. cenTer Match-up solving the Privacy challenge David Sanderson, technologycoMManD Condé Nast Sets the Stage in the Young lions treMor viDeo Andrew Siegel, in an Always Connected World for the Next Wave of Zone to see what is by advance PublIcatIons A special session hosted by Moderated Transformative Change James Cooper, aDweek happening—right now— Dawn Ostroff, With outbraIn, GlossI, PubMatic all over cannes. The conDé nast intent to thrill GuI.de, Interlude, unIFIed command center brings entertainMent Your audience is socIal andyou bre.ad aggregated social speaking to you Kathy Leake,

local response Brandon Berger,

Best of cannes 2013 and headline workshop Technology and creative shaping style from stage to street Jesse Angelo,

new york post Ari Kushnir and Kate Oppenheim,

m ss ng p eces Dee Salomon,

MeDialink

Our review of the best of the week at Cannes; from the winners’ stage to the Croisette runway. What technologies gave a winning edge to campaigns from across the globe? How are agency creatives using media and technology to interpret and distribute their ideas?

Most important, who looked fabulous while accepting their award, sipping rosé at the Carlton and engaging in ‘intellectual conversation’ at the Gutter Bar?

engagement to keep you in the cannes buzz.

ogilvy & Mather Design hinTerlanD

desIGn HINterLAND

teCHtALk tAkes PLACe oN LeveL -1 oF tHe PALAIs IN tHe YouNg LIoNs ZoNe

©2013 Time Warner Inc. All rights reserved. All trademarks, copyrighted images and other proprietary materials herein are owned by the respective rights holders.

This is the property of Time Warner Inc. and may not be reproduced, displayed, performed publicly or distributed without the express written consent of Time Warner Inc.

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for more information:

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@Medialink

#canneslions

For more information:

www.medialink.com/cannes

@MediaLink

#CannesLions

18/06/13 14:10

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

TODAY’S SEMINARS 10.00 MOFILM – IS THE ADVERTISING INDUSTRY AS WE KNOW IT DESTINED FOR THE SAME HISTORY PAGES AS THE ENCYCLOPAEDIA? 11.00 TIMEWARNER – WHAT CONNECTS IN COMEDY 12.00 TRANSLATION – CULTURE AS A CREATIVE CATALYST 13.00 THE GUARDIAN – FROM SOHO TO SUNSET BOULEVARD: SIR ALAN PARKER IN CONVERSATION WITH ALAN RUSBRIDGER 13.00 LINKEDIN – THE NEXT BIG CHALLENGE: CREATIVITY IN SOCIAL MEDIA (DEBUSSY) 14.00 GOODBY, SILVERSTEIN & PARTNERS – WHEN ADVERTISING GROWS UP 14.00 MICROSOFT – BEYOND THE DEVICE: HOW ENTERTAINMENT IS BECOMING MORE PERSONAL (DEBUSSY) 15.00 UNILEVER – UNILEVER’S SECRET OF ETERNAL YOUTH: 30 YEARS OF AXE (DEBUSSY) 16.00 R/GA – THE NEXT CREATIVE REVOLUTION (DEBUSSY) 17.00 TWITTER – THE SOCIAL SOUNDTRACK (DEBUSSY) ALL SEMINARS ARE IN THE GRAND AUDITORIUM UNLESS OTHERWISE STATED

Barbarian steals first Innovation honour THE FIRST ever Innovation Grand Prix has been won by The Barbarian Group for ‘Cinder’, a free, peer-reviewed, open-source library for professional creative coding.

The pioneering software technology, which was presented live in Cannes by the New Yorkbased agency last Sunday, comprises an intuitive ‘toolbox’ for programming graphics, audio, video, networking, image processing and computational geometry.

“To steal a quote from Theodore Levitt, ‘Creativity is thinking up new things; innovation is doing new things’,” said jury president David Droga of Droga5. “The ideas we have awarded are not about something done in the last year that will now sit on a shelf and gather dust. You are all going to see

DAVID DROGA

these ideas out in society, serving a purpose. They are only now gaining momentum.”

Innovation jury member Aaron Koblin of Google Creative Lab said the fact that ‘Cinder’ had gone open source had enabled

it to cross countries and industries, and inspire creativity. It has been used by brands, agencies, independent creative coders and artists across the world to create everything from largescale interactive installations to visualisations.

“It is also worth noting the way in which the software developers were nurtured by their employees, who believed in their dream and distributed ‘Cinder’ free,” added Emad Tahtouh of 37 Degrees. “We hope that will inspire a whole new chapter of employers to do the same.”

The jury awarded a further three Gold Lions to Yota Moscow for ‘Two screens are better than one’; DE-DE New York for ‘Thunderclap’; and Getin Noble Bank Warsaw for ‘MasterCard display card’.

O&M makes off with Media THE WINNER of the 2013 Cannes Lions Media Grand Prix is ‘Why wait until it’s too late?’, entered by Ogilvy & Mather (O&M) Amsterdam on behalf of funeral insurance brand Dela.

Launched in the Netherlands, the campaign was constructed

by O&M in partnership with Eindhoven-based media agency MediaValue.

Media jury president Jack Klues of VivaKi said there were many strong entries but the Dela campaign was the one that scored against all the key criteria. “We identified 10 words INSIDE BOX

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to use as touchpoints — inspiring, human, unexpected, transformative, unique, cohesive, connective, scaleable, ownable and measurable. This helped us identify the strongest work in the category,” he said.

The Dela campaign is based around the idea that people should send their family and friends messages of love before it’s too late — in other words, before they die. A series of clever media mechanics helped Dela achieve widespread exposure and engagement. It is, for example, the first funeral insurance company ever to have

JACK KLUES

become one of the top 10 most memorable brands in the Netherlands. One clever part of the campaign TURN TO P.3

REI INAMOTO

DM9.JAYMESYFU WINS MOBILE

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HILIPPINES agency DM9JaymeSyfu has won the Mobile Grand Prix for its ‘TXTBKS’ campaign for Smart Communications, under which old SIM cards are recycled into ‘text books’ for children to use at school.

Mobile jury president Rei Inamoto of AKQA said: “This was an unexpected Grand Prix winner. It’s not the most technologically advanced entry but we all liked the simplicity of it.”

Jury member Magnus Jakobsson added: “Mobile doesn’t have to be hyper-modern; it doesn’t have to be clean and futuristic. What this Grand Prix winner shows is that we can do something smart by remolding what ‘has been’ for the future.”

Inamoto described his jury as the “most passionate” group he had ever worked with and the judging process as “dynamic”, with intense discussions around the basic nature of Mobile and the challenges that face a category in its infancy.

“Our basic compass was to reward a product which creatively used mobile technology to solve a problem or to create a business opportunity,” said Gaston Legorburu of SapientNitro. “This opened our eyes to the broadest set of possibilities. We quickly moved beyond apps and iAds. ‘TXTBKS’ is a powerful statement and really encouraging.”

The jury also made special mention to Gold Lion winners Ogilvy France for ‘Scrabble wifi’ and Duval Guillaume Modem Belgium for ‘Reborn’.

FESTIVAL NEWS P.1-14 INNOVATION WINNERS P.15 MEDIA WINNERS P.17 OUTDOOR WINNERS P.31 MOBILE WINNERS P.63 FOCUS ON US HISPANIC P.75 FOCUS ON INDIA P.81 FOCUS ON ASIA P.86 FOCUS ON MIDDLE EAST P.91 SCREENINGS P.94

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For once, your verbose answer could pay off.

Go ahead, spout off to Clear Channel Media + Entertainment about how you would use the power of sound to make great audio, and you could win a scholarship to the EMBA program at the Berlin School of Creative Leadership. We look forward to hearing from you at Berlin-School.com.

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TUESDAY/JUNE 18/2013

Second Grand Prix for O&M for smartest Outdoor idea THE WINNER of this year’s Outdoor competition is IBM’s ‘People for smarter cities’ by Ogilvy & Mather (O&M) France.

The campaign features advertisements that double as street furniture in the form of benches, ramps and shelters, with the tagline Smart Ideas For Smarter Cities.

According to Outdoor president Tony Granger of Y&R, the campaign was the clear winner. “There was an enormous number of entries — a total of 5,613 — and this was a very strong category, which is why we awarded 25 Gold Lions,” he said. “When it came to choosing the Grand Prix, we reviewed all the Golds, then voted by paper ballot, which narrowed it down to three campaigns. Finally, it

TONY GRANGER

was between the eventual winner and O&M London’s ‘Expedia’ campaign.”

Granger added: “The fact the campaign is the continuation of an existing strategy, which was truly brought to life by the creative, is what makes it very special. And we think the

design is excellent too.”

In terms of the criteria applied by the jury, the campaign had to be truly an Outdoor piece: “Our first filter was that the first point of contact had to be genuinely outside,” Granger said. “And due to the number of entries, we finished up with a wonderfully global representation of winners from Peru, India, Puerto Rico, Brazil, Switzerland, Colombia, the Philippines, and Egypt.”

Granger also presented some statistics based on the sheer volume of this year’s Outdoor entries: “You have more chance of being struck by lightning than winning a Grand Prix, the odds [of the former] being 3,000 to one, as opposed to 5,613 to one. And the 25 Gold winners make up 0.45% of the total entries.”

involved running newspaper ads with the single word ‘Dear’ in the top lefthand corner. People were encouraged to write their own message and upload it on a dedicated website. The best examples were then turned into posters and placed in locations where they could be seen by the people for whom the messages were intended.

Juror Melanie Varley of MEC Global said: “It took UGC [user-generated content] to a new level. It’s the first time I’ve seen it used so well as a mainstream medium.”

Juror Jim Elms of Initiative said the campaign ticked all the boxes: “The idea threaded through in a powerful way and the results were great.”

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Outside the Grand Prix, 18 Golds were awarded to 15 campaigns. Double Gold winners included ‘A million reasons to believe in Thailand’, a C o c a - C o l a c a mp a i g n entered by Initiative Bangkok; and ‘Potable water generator’, entered by Mayo DraftFCB Lima on behalf of the University of Engineering and Technology. Coke won another Gold for ‘Small world machines’, entered by Leo Burnett Sydney.

In terms of geographic breakdown, Australia topped the table with four Gold winners.

Other successful nations were France (three), Thailand (two), Peru (two), the US (two), and Germany, Russia, Brazil, the UK and Japan (one each).

YOUNG LIONS MEDIA WINNERS GEORGIA Lindsay (left) and Yewande Sokan of the UK’s Maxus are the winners of the Young Lions Media Competition, the brief for which was set by the UK charity Macmillan Cancer Support. They beat 26 other teams to the top prize for their ‘Just in case’ campaign, which “made a connection”, Sokan said, between women panicbuying in airports and the lastminute nature of charity work.

The Silver Medal went to Paul Den and Kristine Ballensky of UM in Australia; and the Bronze to Argentine team Cynthia Soledad Recchi and Victoria Iviglia of Mindshareworld.

PUBLISHER RICHARD WOOLLEY EDITOR IN CHIEF JULIAN NEWBY DEPUTY EDITOR DEBBIE LINCOLN SUB EDITOR JO STEPHENS REPORTERS ANDY FRY AppNexus_Cannes_MECH2.indd 1 EMELIA JONES - JULIANA KORANTENG - GARY SMITH LIONSDAILYNEWS.COM SUNNIE ANTONIA PHOTOGRAPHERS YANN COATSALIOU - MICHEL JOHNER LAYOUT DESIGN A NOIR - T: +33 (0)1 48 06 22 22 - AGENCE@ANOIR.FR - ARNAUD HADDOCK - VALERIE CLOONEY - ELIOT ZIVOJINOVIC SYSTEMS CO-ORDINATION PROD EVENTS - SOPHIA ANTIPOLIS - T: +33 (0)4 93 33 12 40 CANNES LIONS DAILY NEWS/EDITORIAL T: 04 92 59 01 91 ADVERTISING IN CANNES 04 92 59 01 88 - JODLIN@BOUTIQUEEDITIONS.COM JERRY ODLIN +44 77 6886 0417 - LISA RAY +44 77 98 662 955 - NICKI WEBBER +1 912 308 6967 KAREN WATTS +1 949 974 71 61 MARKETING KIRSTY WOOLLEY ADVERTISING PRODUCTION ROGER HALL PRINTER IMPRIMERIE TOSCANE - NICE O.RENUCCI@ORANGE.FR GREEN PUBLISHING THE PAPER USED BY BOUTIQUE EDITIONS IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRY OF ORIGIN PUBLISHED BY BOUTIQUE EDITIONS LTD - 117 WATERLOO ROAD - LONDON SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2012 CANNES LIONS

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Thursday 20th June. Grand Auditorium.

Earlier start this year at 10.00. Doors open 09.30.

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Fantasy agency has nothing to declare but its geniuses Ernest Hemingway looms above David Lubars and Andrew Robertson at the BBDO seminar

ANDREW Robertson, president and CEO of BBDO Worldwide, and David Lubars, chairman and chief creative officer of BBDO North America, went back to the future in their presentation Hemingway, Dickens And Michelangelo: The Best Agency Ever?

The session centred on three

cultural greats: novelist Ernest Hemingway; writer and social critic Charles Dickens; and Renaissance artist Michelangelo. Robertson and Lubars concluded that, as digital media overwhelms us with information, the ad industry could learn from the trio’s storytelling skills.

In a fictional ad agency, both

saw Dickens as the writer, Hemingway as the planner and Michelangelo as the quintessential art director.

“The world’s too complicated to understand without storytelling,” Lubars said. “Stories are the way the brain organises itself.”

“Look at Dickens’ work and the four elements that come into his writing emerge,” Robertson added. “Unforgettable characters, compelling plots, social commentary and populist entertainment.”

He pointed out that Hemingway’s groundbreaking writing style saw him “compress” everything. “Nothing was wasted,”

he added. “So we thought he would be a fantastic planner.”

Robertson also explained why Michelangelo had a great deal in common with today’s advertising artists: “He was commissioned for all his art, so he didn’t have the luxury of creating art from inspiration.”

When commissioned to sculpt a biblical David, Michelangelo produced something so unique that the art world remains in awe of it today. Yet at the time of the commission, hundreds of ‘Davids’ had already been attempted, so Michelangelo was not breaking new creative ground — he simply did it better than anybody else.

The story belongs to everyone SOCIAL media might account for a small portion of advertisers’ budgets, but the industry could learn from the way the newmedia platform is being used to tell brands’ stories, concluded the speakers at Facebook’s Creative Revolution: Rich Content… seminar yesterday.

Facebook’s Andrew Bosworth, director of engineering at Facebook, advised delegates to use social media to make their brand’s story participatory. “It makes consumers feel they are deeply involved,” he said. “The captive audience [of old media]

is dying slowly and steadily. We know print is declining. People have more choices so you need to connect with them. When you release a campaign on social media, it’s only the beginning of seeing how people will use it.”

Mark D’Arcy, Facebook’s director of global creative solutions, used the Facebook page celebrating the 60th anniversary of the reign of the UK’s Queen Elizabeth II to illustrate social media’s power. “It connected with people because it wasn’t telling a story at them,” he

Facebook’s Andrew Bosworth: make consumers part of the story

said. “You had to transfer the story’s ownership to them because the story didn’t just belong to the Queen, it belonged to the people as well.”

Droga5 creative chairman David Droga supported social media’s contribution to creativity: “For two-thirds of my career, I just assumed that once you put something out for a captive audience, it would be seen and adored. We exploited that captive audience and got lazy.

Today, there are people who are creating technology to help people avoid what we do. So now, I don’t care about usergenerated content — I care about user-generated community. And that means taking a leaf out of social media.”

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WHO HAS CHINA IN THEIR HANDS?

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HINA has 570 million people online and every minute a further 90 get connected. And the Chinese spend an average of 20 hours a week online and 50 minutes a day on social sites. These were among the startling statistic revealed

by BBDO/Proximity Worldwide’s Chris Thomas at yesterday’s seminar, How To Reach A Billion Eyeballs?, which examined China’s growing talent for transmedia storytelling.

Thomas then introduced PepsiCo/Tingyi Asahi Beverages’ Richard Lee to explain his Bring Happiness Home campaign. “Chinese New Year is the most important season for the Chinese, but there are increasing numbers who feel they are too busy to make the trip home,” Lee said. “So we made a 22-minute movie in which the people coming home were happiness walking through the door.” The video garnered one billion views and an awareness of 86%.

Volkswagen Group China’s Alexei Orlov then revealed how a campaign moved the German automobile company’s most-loved brand status from 126th to 76th.

“The People’s Car project attracted 14.6 million visitors to the website and 260,000 competition entries, as well as increasing our intention-to-buy score by 18%,” he said. “And that was achieved because we engaged with the Chinese public and asked them what sort of car they wanted us to make.”

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18/06/13 22:49

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Expanding middle class points to growth for Asia and Africa Africa and Asia are the new growth regions in terms of consumer and advertising spend, said Marcel Fenez as he unveiled the PricewaterhouseCoopers (PwC) Global Entertainment and Media Outlook 2013-2017 report yesterday.

But brand owners must increasingly focus on approaching markets at the local, as opposed to the regional level, PwC’s global leader, entertainment and media said.

The PwC annual report, which predicts what consumers and advertisers will spend on TV, radio, newspapers,

video games, outdoor ads, movies, magazines, music and the internet in the following five years, has added Africa for the first time, starting with Nigeria and Kenya.

Global expenditure will also be boosted by the growing middle classes worldwide, but especially by the increase in Africa and Asia. The Organisation of Economic Co-operation Development (OECD) predicts two-thirds of the world’s population, primarily in Asia Pacific, will be middle class by 2030. “[That] has huge implications for all brands and the entertainment-and-media compa-

nies,” Fenez said. “Once people have fed themselves, the next thing they spend money on is entertainment.”

He describes that section of the growing affluent as “the Haves”. “They have access to the internet and smart devices (smartphones, tablets and connected TV). Three years ago, they were in the millions.

Today, ‘the Haves’ are in the billions.”

But the world must not be treated as a homogenous whole, Fenez added.

Although the compound average growth rate (CAGR) for the global entertainment and media sectors will be 5.6%

7

Marcel Fenez

until 2017, “the world is not one place; it is a divergent village”. While Asia and Africa are growing, “Western Europe continues to be challenged”, he said.

Also, he explained, it takes a long time before trends have

any global significance. “For example, mobile advertising will grow at a 27% CAGR over the next five years. But by 2017, it will be only 5% of the total advertising spend.

We only seeing the tipping point.”

CHILE, MORE THAN A COUNTRY

A WORLD OF

LOCATIONS

Chilean Advertisement Producers Association www.apcp.cl

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THE OGILVY FRANCE TEAM WHO WON GOLD FOR THE ‘SAME SEX MARRIAGE’ CAMPAIGN, WITH JURY PRESIDENT DAVID GALLAGHER

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THE TEAM FROM VCCP MADRID/EUROPAPRESS MADRID WITH THEIR GOLD LION IN THE PR CATEGORY

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THE TEAM FROM LEO BURNETT TAILOR MADE SAO PAULO RECEIVED A DIRECT GOLD LION FROM JURY PRESIDENT MARK TUTSSEL, ON THE RIGHT

OGILVY BRASIL SAO PAULO WON THE PROMO & ACTIVATION GRAND PRIX FOR ‘IMMORTAL FANS’

MEET THE WINNERS MONDAY NIGHT IN THE GRAND AUDITORIUM WAS BOTH A CELEBRATION OF CREATIVITY AND INSPIRED PROBLEM SOLVING, AND OF 60 YEARS OF LIONS BEING AWARDED TO THE ADVERTISING INDUSTRY’S BRIGHTEST AND BEST TALENT. AND REFLECTING THE INDUSTRY’S GROWING COMMITMENT TO POSITIVE SOCIAL CHANGE, THE BIG WINNER WAS A PUBLIC SERVICE ANNOUNCEMENT CALLED DUMB WAYS TO DIE, WHICH PICKED UP TWO GRANDS PRIX FOR ITS INSPIRED APPROACH AND EFFECTIVENESS

SANDRINE HUIJGAN AND NICK DOCHERTY OF WIEDEN+KENNEDY AMSTERDAM PICKED UP THE GRAND PRIX FOR CREATIVE EFFECTIVENESS FOR ‘HEINEKEN’S LEGENDARY JOURNEY

CIRCUS DF MEXICO CITY RECEIVED A PR GOLD LION FOR ‘TOXIC TOURS’ FROM JURY PRESIDENT DAVID GALLAGHER

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XXXXXX/JUNE XX/2013

RUSSIAN AGENCY VOSKHOD WITH THEIR PR GOLD LION FOR ‘MAKE THE POLITICIANS WORK’

PERU’S MAYO DRAFTFCB LIMA WON PROMO & ACTIVATION GOLD FOR THE ‘POTABLE WATER GENERATOR’ CAMPAIGN, PICTURED WITH JURY PRESIDENT ROB SCHWARTZ ON THE RIGHT

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FELIX GLAUNER OF HAVAS WORLDWIDE AMSTERDAM TOOK PR GOLD FOR ‘METROPOLE TWEETPHONY’ WHICH SAVED ORCHESTRA FUNDING UNTIL 2017.

PICTURED WITH JURY PRESIDENT DAVID GALLAGHER

THE TEAM FROM BBDO GERMANY, WHO TOOK PROMO & ACTIVATION GOLD FOR ‘THE ANT RALLY’, WITH JURY PRESIDENT ROB SCHWARTZ ON THE RIGHT

DOUBLE GRAND PRIX WINNERS MCCANN MELBOURNE (PR AND DIRECT) PRODUCED THE ‘DUMB WAYS TO DIE’ CAMPAIGN JENNIFER SCOTT (LEFT) OF OGILVY PICKED UP ONE OF THREE INAUGURAL CANNES CHIMERA PRIZES. THE AWARD WAS PRESENTED BY JOE MCDONAGH, CREATIVE DIRECTOR OF THE BILL & MELINDA GATES FOUNDATION

TIM MELLORS OF GREY LONDON BAGGED A GOLD IN CREATIVE EFFECTIVENESS FOR ‘HARD, FAST & EFFECTIVE’, PICTURED WITH JURY PRESIDENT SHELLY LAZARUS

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changers honours Storytelling’s crucial but game world-changing work it’s not the whole story A R/GA’s Nick Law: “important to build systems as well as build stories”

STORYTELLING is generally accepted as the key component of advertising in the digital age. But Nick Law, global chief creative officer of R/GA, believes marketers must not cling too hard to tradition.

Law gave the example of Google, a brand that consumers feel they truly understand and yet the company has never overtly driven its own story. “It is important to build systems as well as build stories,” he said.

R/GA’s Next Creative Revolution seminar this afternoon will give Law an opportunity to map out the future with the help of Alfredo Gangotena, chief marketing officer of MasterCard Worldwide. They will examine how clients and agencies are re-organising to

meet the challenge of the next creative revolution.

“Last year, we won a Grand Prix for R/GA’s Nike+ Fuelband and we had 100 people working on that project for two years,” Law said. “In this team, only two or three of them were classic storytellers.

What’s important is creating an experience for the consumer — and from that, genuine stories will emerge.”

Law explained how the first era of advertising was all about description and giving the consumer information.

Then William Bernbach changed the game in the Fifties. Wth post-war affluence and television, brands started to entertain people and play with emotion.

“This is still the formula,” Law said. “However, there is a new

revolution— now it is all about participation. The only way to measure marketing effectiveness is if people care enough to share information.”

Law believes that we are only at the start of a long journey when it comes to genuinely useful “quantified self” data.

“The big budge will be moving from the quantified to the qualified self,” Law said. “Big data’ will soon help buyers signal their intent to sellers in a much more precise way.

However, information does not equal knowledge. The jump from measuring information to making judgments is more art than science. As an industry, we must remember that data represents the past, albeit a recent past. We still need to know where culture is going.”

new book called Game Changers, written by Cannes Lions head of digital & creative Senta Slingerland, and freelance creative director Peter Russell, is being launched at Lions this week. The book, which has taken 12 months to prepare, was initially going to be an exhibition of game-changing work from the last 60 years.

“We had 38 pieces which are in fact being exhibited this week on level 0 of the Palais to the left of the stairwell, where the Press Centre used to be.

“But then I contacted the publisher Taschen who immediately agreed to publish a book,” Slingerland said. The book is split into 12 chapters

each one with a contextsetting essay from top advertising industry figures like David Droga, Paula Green, Piyush Pandey, Bob Greenberg and Sir John Hegarty, and features 159 pieces.

“With the help of an advisory board of the most awarded creatives of the last 10 years, we picked the work to be included,” Slingerland said. “This is not a history of the event, nor is it a compilation of winners, or even the most popular work, it’s work that really changed the industry. And when Sonal Dabral of DDB India told us that for him, the book is like having all his favourite pieces in one place, I could not have asked for a better compliment.”

Cannes Lions head of digital & creative Senta Slingerland

Multi-device habits are key for brands

David Gwozdz

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David Gwozdz, CEO of leading mobile ad network Mojiva, is at the Festival this week to deliver a workshop entitled Smaller Screen Creative - Laying The Foundation For Campaign Success today at 12.30, and then repeated at 17.00. The idea, he says, is “to help companies develop their mobile creativity and thought processes. We’ll look at how mobile consumers are behaving, how the ad message is received and what technology

exists within mobile to help tell stories.”

Gwozdz’ presence in Cannes is indicative of the seriousness with which brands and agencies now take the mobile medium.

“It’s come a long way. The industry is a lot more comfortable with using mobile as the centerpiece of what it is doing creatively,” he says. “Mobile was an integral part of the discussion in Cannes last year and this year it seems to be leading

a lot of discussions about creativity and engagement.”

Mojiva is a technology and a media company, working on behalf of both publishers like Microsoft and AT&T, and brands like Ford and McDonald’s. It has also recently launched a product called Mocean for Advertisers, which helps ad agencies plan, execute, place and measure mobile campaigns.

Gwozdz sees the key developments that should be of interest

to the industry as: “Definitely the increased use of tablets around the world and how it differs from the way consumers use smartphones… lean forward vs lean back.

“Also the relationship between mobile, television and digital — and how that needs to be thought through when building a creative campaign. If brands can understand multi-device usage they’ll do a better job marketing themselves to their consumers.”

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Microsoft gets personal in new age of content FRANK holland, corporate vice-president of Microsoft’s advertising and online business, is looking forward to this afternoon’s seminar, Beyond The Device: How Entertainment Is Becoming More Personal, presented by Microsoft’s marketing and strategy chief, Yusuf Mehdi.

The title sums up Microsoft’s recent approach to what it plans to offer advertisers and ad agencies via its Windows 8 operating system on smartphones, tablets and PCs. Holland said: “What we’re trying to build is a world beyond advertising that’s immersive and interesting to the consumer, as opposed to being distracting. The age of online banners and buttons is over.”

A Festival veteran, Holland will also use this year’s visit to raise the profile of Microsoft’s biggest technological move into the entertainment business. The company’s new Xbox One takes the videogames console beyond a platform aimed at hard-core gamers. This time, the device comes with built-in entertainment systems, including the ability to stream TV shows and movies. Steven Spielberg has agreed to executive produce an exclusive original TV series based on the iconic Halo game.

Holland said such developments made the Xbox platform even more attractive to advertisers. Observing that the traditional console has been the target of fanatical

gamers, he said: “But now we’re moving into the entertainment category more deeply, because one of the fastest growing categories in games is the demographic of 18- to 39-year-old women.

They take advantage of the entertainment opportunities built into the consoles, such as live events and streaming videos.”

Holland would not disclose any more details about the content available on Xbox One, but he promised that more would be revealed over the next few months.

Meanwhile, he hopes to talk to more creative agencies, building on relationships with agencies including Y&R and Razorfish, who worked with Microsoft on the “co-

Microsoft’s Frank Holland: “The age of online banners and buttons is over”

ideation” campaign developed specifically for Windows 8. “I can promise you there will be plenty of great noise

in the coming months,” he said. “What I am doing here in Cannes is just the beginning.”

Dolby 3D Digital Cinema delivers an incredible 3D experience. With 3D so real the action all but leaps off the screen. More natural colours. Clearly defined colours.

Cinema goers will want to reach out and touch it.

Discover a whole new way to deliver screen advertising campaigns that truly reach out to your audience. Contact your local Dolby office or SAWA representative.

BELIEVE YOUR EYES

dolby.com | sawa.com Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. © 2011 Dolby Laboratories, Inc. All rights reserved. W11/21340

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Reach Out To Your Audience

SCREEN ADVERTISING THAT GETS ATTENTION

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China urged to take more risks and invest in content Su Tong, CEO of Chinese digital-advertising and e-marketing group Hylink, picked up an empty bottle of the Cannes Lions-branded Coca-Cola to illustrate the difference between creativity in China compared to the US or Europe.

“They have not only added something to the traditional Coke bottle, they have created a different product as well,” he said. “In China, (the creative) would more likely have taken a safer route. I believe being open-minded is very important and that will bring many new elements to the Chinese perspective.”

Su Tong, who is attending Cannes Lions for the second time, took part in the China Day string of seminars and sessions on creativity and digital content yesterday. Other participants included the Chinese branch of international ad agencies, such as Omnicom Group, the Chinese arm of the Mobile Marketing Association, digital-media giant Baidu, and the China Advertising Association.

His activities included moder-

Hylink’s Su Tong

ating a session called Brand Storytelling By Digital Videos.

He highlighted the challenges Chinese advertisers face as they add online video ads to traditional TV campaigns at a time the number of onlinevideo viewers is larger than the whole of the US population.

“The number of online videos is increasing and accounts for the largest volume of online

usage compared to search, social media, emails and portals,” he told the audience.

To learn how Chinese onlinevideo networks work with advertisers, he also interviewed Liu Shuang, CEO of iFeng.com, the digital-media network that includes a web and mobile portal, online video channel and is part of the TV group Phoenix Satellite Television Holdings.

Another major lesson that Su Tong felt the Chinese media and advertising markets could take away from Cannes Lions is the growing importance of original content in digital advertising.

“We’re learning that content has many different meanings; it isn’t just about production, it is also about the creativity and affects different aspects of marketing.”

Looking for the ‘big simple idea’ THERE is only one medium in today’s interconnected, platform-agnostic world — and that’s emotion.

This is the view of Leo Premutico, executive creative director of Johannes Leonardo, who is in Cannes with the New Yorkbased agency’s co-founder Jan Jacobs. “Every jury member is a human being before they are an analyser of advertising,” said Premutico, who is serving on this year’s Titanium And Integrated Lions jury. “So you can’t help but react to work in the way that consumers react. In that sense, award categories are irrelevant. Regardless of medium, advertising’s job is to solve problems, and attract and engage consumers.”

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A campaign that undoubtedly achieves those objectives is Johannes Leonardo’s ‘Obey you’ series of 20 TV films for Sprite, several of which are in contention for a Film Lion. “The product is central,” Premutico said of The Glue Society-directed campaign, which has “polarised opinion” with its whacky ‘voice of Sprite’ protagonist, heard encouraging other Sprites around the world to be true to what they do — quench thirst.

“Sprite was put on earth to be a thirst-quencher,” Premutico said. “For teenagers, staying true to who they are is one of the most difficult things about adolescence. So we wanted Sprite to walk the talk before it started telling teenagers to do

something it wasn’t necessarily doing itself. That’s why the product is always true to itself. No matter where it is or in what situation, it never thinks it’s anything more than a refreshing drink.”

Premutico said that Cannes’ great gift to the industry was to remind it of “the power of

the big simple idea”. He added: “And what’s amazing about the Lions now is that it’s not just doing that for the advertising industry — it’s also doing it for clients. I’m sure I don’t just speak for myself when I say that, every year, I walk away from Cannes inspired and jealous.”

Johannes Leonardo’s Leo Premutico: “the power of the big simple idea”

allen looks for strong leaders

K

EVIN ALLEN, the ad man who pitched ‘Priceless’ to MasterCard, is in Cannes this week to run the first ever Cannes Lions Young Account Executive Academy.

A seven-day programme, the aim of the Academy is to equip young account executives, aged 28 and under, with the tools to lead and achieve groundbreaking creativity for their clients and companies.

“The role of the account executive became diminished in the Nineties, but I think it has regained its importance in this increasingly complex environment,” said Allen, who is recognised as one of the advertising industry’s most accomplished growth professionals. “Good account executives act as a bridge between the creative directors and the clients, marshalling all the brilliance on one side while understanding the business issues on the other.”

This week, Allen is working with Vodafone UK marketing director Daryl Fielding, who was one of the architects of Dove’s ‘Real beauty’ campaign in a previous job. The two of them are emphasising the fact that the best account executives need to have strong leadership qualities if they are to achieve the best result for both sides.

Allen said: “We start out by inspiring and encouraging them, then equip them with the tools they need to play their part effectively. Later in the week, they will work on a brief and then pitch it. Selling the work is the final piece of the process.”

Allen, who is best known for his time at McCannErickson, is delighted to have been invited to run the new Academy: “Towards the end of my time in agencies, I realised the real joy for me was coming from seeing young people win pitches. So it’s a real pleasure for me to be mentoring people at the greatest single event in the industry, showing them that it is possible to be successful in this business.”

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RIX GRANDNP WIN RER

CINDE OLOGY E TECHN NEW YORK R A W FT SO N GROUP IA R A B THE BAR USA

GRAND PRIX

SW Development Director Entered By

A01/051 INNOVATION LIONS Title Product/Service Contributing Company, City Entered By

USA

A01/018 INNOVATION LIONS Title Product/Service Contributing Company, City CEO COO

RUSSIA

CINDER SOFTWARE TECHNOLOGY THE BARBARIAN GROUP New York THE BARBARIAN GROUP New York

TWO SCREENS ARE BETTER THAN ONE NEW TYPE OF PHONE YOTA Moscow Vlad Martynov / Yota Devices Lau Geckler/ Yota Devices

Anton Tarasenko / Yota Devices YOTA Moscow

A01/207 Title Client Product/Service

USA THUNDERCLAP N/A THUNDERCLAP SOCIAL MEDIA TECHNOLOGY Contributing Company, City DE-DE New York Adviser Henrik Werdelin, De-De Designer Ted Chang, De-De Kathrin Laser, Droga5 Product Manager Hj Kwon, De-De Software Engineer Garland Davis, De-De Director Of Engineering David Cascino, De-De Chief Technology Officer Robert Spychala, De-De

WEDNESDAY, JUNE 19, 2013

Chief Executive Officer Entered By A01/236 Title Client Product/Service

Hashem Bajwa, De-De DE-DE New York

POLAND MASTERCARD DISPLAY CARD GETIN NOBLE BANK DEBIT CARD WHICH SHOWING ACCOUNT BALANCE Contributing Company, City GETIN NOBLE BANK Warsaw Creative Director Portnicki Wojciech, Getin Noble Bank Marketing Director Załęcka Natalia, Getin Noble Bank Deputy Chief It Górnik Grzegorz, Getin Noble Bank Head Of Cards Wawiernia Paweł, Getin Noble Bank Entered By GETIN NOBLE BANK Warsaw

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MEDIA

GRAND PRIX

GRAND PRIX WINNER WHY WAIT UNTIL IT’S TOO LATE? FUNERAL INSURANCE COMPANY DELA OGILVY & MATHER AMSTERDAM THE NETHERLANDS

WEDNESDAY, JUNE 19, 2013

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Loveworks: how the world’s top marketers make emotional connections to win in the marketplace by Brian Sheehan.

Launching today at the Cannes Lions International Festival of Creativity. Published by powerHouse Books, New York.

Featuring 20 Saatchi & Saatchi case stories. Love really works. At Amazon.com and good bookstores.

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MEDIA WINNERS GRAND PRIX B01/034 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Producer Director Strategy Director Agency Producer Account Manager Designer Art Director Copywriter Art Director Creative Director Executive Creative Director Entered By

THE NETHERLANDS WHY WAIT UNTIL IT’S TOO LATE? FUNERAL INSURANCE COMPANY DELA DELA BRAND OGILVY & MATHER AMSTERDAM OGILVY & MATHER AMSTERDAM MEDIAVALUE Eindhoven Bas Welling, Wefilm Roel Welling, Wefilm Hans Veldhorst, Ogilvy And Mather Amsterdam Brenda Bentz Van Den Berg, Ogilvy And Mather Amsterdam Zilla Smith, Ogilvy And Mather Amsterdam Bas Derks, Ogilvy And Mather Amsterdam Bart Te Riele, Ogilvy And Mather Amsterdam Piebe Piebenga, Ogilvy And Mather Amsterdam Darre Van Dijk, Ogilvy And Mather Amsterdam Piebe Piebenga, Ogilvy And Mather Amsterdam Darre Van Dijk, Ogilvy And Mather Amsterdam OGILVY & MATHER AMSTERDAM

GOLD AWARDS A02/028 BEST USE OF AUDIO Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Executive Creative Director/ Copywriter Art Director Executive Creative Director Art Director Technical Director Creative Assistant Account Manager Head of Project Management Awards Coordinator Audio Video Support Copywriter Entered By A04/003 BEST USE OF OUTDOOR Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Consultant Media Planner Media Supervisor General Manager Music Composer Account Supervisor Account Manager Video Editor Art Director Copywriter Creative Director Chief Creative Officer Entered By

GERMANY BACK TO VINYL - THE OFFICE TURNTABLE KONTOR RECORDS KONTOR RECORDS OGILVYACTION Düsseldorf OGILVYACTION Düsseldorf / OGILVYONE Düsseldorf Stephan Vogel, OgilvyOne Martin Seele, OgilvyAction Tobias Von Aesch, OgilvyAction Uwe Jakob, OgilvyOne Klaus-Martin Michaelis, OgilvyOne Jens Steffen, OgilvyOne Daniel Siegel, OgilvyOne Esra Bueyuekdoganay, OgilvyOne Annika Hake, OgilvyAction Hanna Von Schultz, OgilvyAction Toma Soare, OgilvyAction Matthias Rewig, NHB Mike Bayfield, OgilvyAction OGILVYACTION Düsseldorf PERU POTABLE WATER GENERATOR THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY ADMISSIONS 2013 MAYO DRAFTFCB Lima MAYO DRAFTFCB Lima MEDIA CONNECTION BPN Lima Juan Christmann, All Awards Rafael Gutierrez, Media Connection / BPN Jessica Arismendiz, Media Connection / BPN Gloria Herrera, Media Connection / BPN Audiopost Santiago Ramirez, Real Music Cesar Centurion, Mayo Draftfcb Ines Lertora, Mayo Draftfcb Diego Santillan, Mayo Draftfcb Mayra Carbone, Mayo Draftfcb Juan Donalisio, Mayo Draftfcb Alejandro Aponte, Mayo Draftfcb Juan Donalisio, Mayo Draftfcb Alejandro Aponte, Mayo Draftfcb Humberto Polar, Mayo Draftfcb MAYO DRAFTFCB Lima

A06/004 RUSSIA BEST USE OF AMBIENT MEDIA: LARGE SCALE Title MAKE THE POLITICIANS WORK Client URA.RU CITY WEBSITE Product/Service URA.RU CITY WEBSITE Entrant Company, City VOSKHOD Yekaterinburg Advertising Agency, City VOSKHOD Yekaterinburg Media Agency, City VOSKHOD Yekaterinburg Creative Director Andrey Gubaydullin, Voskhod Copywriter Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Art-Director Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod Entered By VOSKHOD Yekaterinburg

A06/058 FRANCE BEST USE OF AMBIENT MEDIA: LARGE SCALE Title IBM OUTDOOR AS UTILITY Client IBM Product/Service SMARTER CITIES Entrant Company, City OGILVY FRANCE Paris Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Executive Creative Director Susan Westre, Ogilvy France Creative Director Ginevra Capece, Ogilvy France Copywriters Lauren Elkins/Andrew Mellen, Ogilvy France Art Directors Daniel Diego Lincoln/Chris Rowson, Ogilvy France Photographer Bruno Bicalho Cavalhaes, Ogilvy France Account Supervisor Muriel Benitah, Ogilvy France Global Brand Enhancement Program Lead Suzanne Assaf, IBM Concept Daniel Diego Lincoln/ Stephane Santana, Ogilvy France Entered By OGILVY FRANCE Paris A07/204 AUSTRALIA BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title SMALL WORLD MACHINES Client COCA-COLA Product/Service COCA-COLA Entrant Company, City LEO BURNETT SYDNEY Advertising Agency, City LEO BURNETT SYDNEY / LEO BURNETT CHICAGO Global Chief Creative Officer Mark Tutssel, Leo Burnett Chicago Chief Creative Officer Andy Dilallo, Leo Burnett Sydney Creative Directors Grant Mcaloon/Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Art Directors Justin Carew/Iggy Rodriguez, Leo Burnett Sydney Copywriters Iggy Rodriguez/Justin Carew, Leo Burnett Sydney Art Director Andy Dilallo, Leo Burnett Sydney Designers Omari Millers/John-Henry Pajak/ Dave Mugford, Leo Burnett Sydney/Chicago Director - Creative Technology Chad Mirshak, Leo Burnett Chicago Creative Technologists Brendan Crich/Scott North/ Keong Seet, Leo Burnett Sydney/Chicago Executive Producer Adrian Gunadi, Leo Burnett Sydney Producer Stephen Clark, Leo Burnett Chicago Executive Account Director Bob Raidt, Leo Burnett Chicago Account Supervisor Katie Nikolaus, Leo Burnett Chicago Director Patrick Fileti, Leo Burnett Sydney Editor Patrick Fileti, Leo Burnett Sydney 2nd Unit Director Angus Forbes, Leo Burnett Sydney Production Company The Super Group, The Super Group Highlight Films, Highlight Films Music Company Song Zu, Song Zu Entered By LEO BURNETT SYDNEY A08/047 AUSTRALIA BEST USE OF BRANDED CONTENT & SPONSORSHIP Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Entrant Company, City McCANN MELBOURNE Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver Mcgill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Senior Art Director Pat Baron, McCann Entered By McCANN MELBOURNE A09/108 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Media Agency, City Account Manager

UNITED KINGDOM KLEENEX CATCHES COLDS KIMBERLY CLARK KLEENEX MINDSHARE UK London MINDSHARE UK London Patrick Netherton, JWT

WEDNESDAY, JUNE 19, 2013

Founder Creative Director Account Director Account Executive Account Manager Account Director Director Of Data And Digital Performance Client Director Business Director Entered By A10/160 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Executive Creative Director Art Director Copywriter Art Director Assistant Community Manager Account Supervisor Advertiser’s Supervisor

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Entered By A10/291 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City VP Creative Director Executive Creative Director Copywriter Art Director Illustrador Producer Account Director Head Of Client Service Account Sepervisor Planner Head Of Digital Project Manager UXD Director Advertiser’s Supervisor

Producer Innovation Director Color Grading Editorial Grading Online Entered By A11/130 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Marketing Officer Vice President Marketing Head Of Digital Marketing Entered By

George Wiscombe, Maido Charlie Williams-Brown, Mindshare Shan Bains, Mindshare Jeremy Way, Mindshare Caroline Knott, Mindshare Chung Lau, Mindshare Claudia Howard, Mindshare Malcolm Murdoch, Mindshare Laura Scanlon, Mindshare Sharon Dhillon, Mindshare MINDSHARE UK London FRANCE FACEBOOK 1914 MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS DDB PARIS Alexandre Hervé, DDB Paris Emmanuel Courteau, DDB Paris Jean-Francois Bouchet, DDB Paris Alice Labau, DDB Paris Marion Meyer, DDB Paris Jean-Christophe Graebling, DDB Paris Jean-Luc Bravi, DDB Paris Marlène Bertranine, DDB Paris Michel Rouger, Musée De La Grande Guerre Du Pays De Meaux Lyse Hautecoeur, Musée De La Grande Guerre Du Pays De Meaux -, Collection Of The Museum Of The Great War/Meaux.

Special Thanks To Jean-Pierre Verney/ Historian/Specialist Of Ww1., DDB PARIS BRAZIL REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann/ Libbt Fine, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid Us Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid Us Joel Pearson, PHD Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo AUSTRALIA TRACK MY MACCA’S McDONALD’S AUSTRAILA CORE MENU DDB Sydney DDB Sydney OMD AUSTRALIA Pyrmont Mark Lollback, Mcdonald’s Madeleine Fitzpatrick, Mcdonald’s Mark Wheeler, Mcdonald’s DDB Sydney

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MEDIA WINNERS B01/029 THAILAND BEST USE OF INTEGRATED MEDIA Title A MILLION REASONS TO BELIEVE IN THAILAND Client COCA-COLA Product/Service COKE Entrant Company, City INITIATIVE Bangkok Media Agency, City INITIATIVE Bangkok Magna Buying Manager Panida Suthusanachinda, Initiative Strategist Supaluck Luckumnuayporn, Initiative Chutiporn Panpimanmas, Initiative Business Manager Nuttapon Kiettrisalpipop, Initiative Business Group Head Sirinthip Suthipraphanurux, Initiative Insights Director Mike De Los Reyes, Initiative Chief Executive Officer Nopakun Sujaritchant, Initiative Business Associate Director Paphop Ruchutrakool, Initiative Entered By INITIATIVE Bangkok B01/036 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Media Agency, City Associate/ Communications Planning Supervisor/ Communications Planning Associate Director/ Communications Planning Vice President/Director/ Communications Planning Executive Vice President/ Managing Director Entered By

USA THANK YOU MOM P&G OLYMPICS CAMPAIGN; CORPORATE IMAGE AND REPUTATION CARAT New York CARAT New York Carla Rubio, Carat Becky Lazarus, Carat Abby Blake, Carat Kevin Broomes, Carat Tom Russell, Carat Will Swayne, Carat CARAT New York

C01/017 THAILAND FAST MOVING CONSUMER GOODS Title A MILLION REASONS TO BELIEVE IN THAILAND Client COCA-COLA Product/Service COKE Entrant Company, City INITIATIVE Bangkok Media Agency, City INITIATIVE Bangkok Magna Buying Manager Panida Suthusanachinda, Initiative Strategist Supaluck Luckumnuayporn, Initiative Chutiporn Panpimanmas, Initiative Business Manager Nuttapon Kiettrisalpipop, Initiative Business Group Head Sirinthip Suthipraphanurux, Initiative Insights Director Mike De Los Reyes, Initiative Chief Executive Officer Nopakun Sujaritchant, Initiative Business Associate Director Paphop Ruchutrakool, Initiative Entered By INITIATIVE Bangkok C02/063 CARS & AUTOMOTIVE SERVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Creative Director Strategist

Producer

Promotion Director Promotion Planner Planner

Art Director Copywriter Agency Producer Account Director Account Executive Entered By

JAPAN AQUA SOCIAL FES!!

TOYOTA MARKETING JAPAN CORPORATION AQUA DENTSU Tokyo DENTSU Tokyo Yuki Kishi, Dentsu Inc. Yosuke Mamiya, Dentsu Inc. Ikuko Kaneda, Dentsu Inc. Kazuhiro Shimura, Dentsu Inc. Yusaku Moriuchi, Dentsu Inc. Ryo Komoto, Dentsu Inc. Shinichiro Fujimoto, Dentsu Inc. Go Kashina, Dentsu Inc. Takuya Fujita, Dentsu Inc. Masahiko Okabe, Dentsu Inc. Kenta Nakagawa, Dentsu Inc. Noriaki Onoe, Dentsu Inc. Takayuki Nakajima, Dentsu Inc. Akihiro Negishi, Dentsu Inc. Takuya Isojima, Dentsu Inc. Mizuho Hiruta, Dentsu Inc. Hitoshi Hamaguchi, Dentsu Inc. Tetsuya Sakurai, Dentsu Inc. Shinji Takada, Dentsu Inc. Takayuki Tobikawa, Dentsu Inc. DENTSU Tokyo

C04/024 USA FINANCIAL PRODUCTS & SERVICES Title SAVE 11 Client ALLSTATE Product/Service INSURANCE Entrant Company, City STARCOM MEDIAVEST GROUP Chicago Advertising Agency, City LEO BURNETT CHICAGO Media Agency, City STARCOM MEDIAVEST GROUP Chicago Associate Director Robert Hunt, Starcom MediaVest Group Director Kira Clifton, Starcom MediaVest Group Senior Vice President/Director Karla Knecht, Starcom MediaVest Group Entered By STARCOM MEDIAVEST GROUP Chicago

C05/003 PERU COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title POTABLE WATER GENERATOR Client THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product/Service ADMISSIONS 2013 Entrant Company, City MAYO DRAFTFCB Lima Advertising Agency, City MAYO DRAFTFCB Lima Media Agency, City MEDIA CONNECTION BPN Lima Consultant Juan Christmann, All Awards Media Planner Rafael Gutierrez, Media Connection/ BPN Media Supervisor Jessica Arismendiz, Media Connection/BPN General Manager Gloria Herrera, Media Connection/BPN Music Audiopost Composer Santiago Ramirez, Real Music Account Supervisor Cesar Centurion, Mayo Draftfcb Account Manager Ines Lertora, Mayo Draftfcb Video Editor Diego Santillan, Mayo Draftfcb Mayra Carbone, Mayo Draftfcb Art Director Juan Donalisio, Mayo Draftfcb Copywriter Alejandro Aponte, Mayo Draftfcb Creative Director Juan Donalisio, Mayo Draftfcb Alejandro Aponte, Mayo Draftfcb Chief Creative Officer Humberto Polar, Mayo Draftfcb Entered By MAYO DRAFTFCB Lima C07/051 AUSTRALIA RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title McDONALD’S BECOMES MACCA’S Client McDONALD’S AUSTRAILA Product/Service AUSSIE TASTES MENU Entrant Company, City DDB Sydney Advertising Agency, City DDB Sydney Media Agency, City OMD AUSTRALIA Pyrmont Chief Marketing Officer Mark Lollback, Mcdonald’s Vice President Marketing Madeleine Fitzpatrick, Mcdonald’s Senior Brand Manager Paul Pontello, Mcdonald’s Media Relations Manager Skye Oxenham, Mcdonald’s Marketing Manager Zipporah Allen, Mcdonald’s Executive Creative Director Dylan Harrison, DDB Sydney Creative Director Cameron Hoelter, DDB Sydney Richard Morgan, DDB Sydney Art Director Adam Ledbury, DDB Sydney Copywriter Guy Lemberg, DDB Sydney Planner David Chriswick, DDB Sydney Managing Partner Richard Moorewood, DDB Sydney Senior Business Director Sara Tomonari, DDB Sydney Business Manager Sophie Collins, DDB Sydney Senior Business Manager Melinda Parris, DDB Sydney Designer Domenic Bartolo, DDB Sydney Head Of Media Relations Tina Alldis, Mango Sydney Account Executive Chelsea Lamond, Mango Sydney Director Scott Pickett, Jungleboys Tv Producer Amy Hansen, DDB Sydney Entered By DDB Sydney C10/022 FRANCE CORPORATE IMAGE & INFORMATION Title IBM OUTDOOR AS UTILITY Client IBM Product/Service SMARTER CITIES Entrant Company, City OGILVY FRANCE Paris Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Executive Creative Director Susan Westre, Ogilvy France Creative Director Ginevra Capece, Ogilvy France Copywriters Lauren Elkins/Andrew Mellen, Ogilvy France Art Directors Daniel Diego Lincoln/Chris Rowson, Ogilvy France Photographer Bruno Bicalho Cavalhaes, Ogilvy France Account Supervisor Muriel Benitah, Ogilvy France Global Brand Enhancement Program Lead Suzanne Assaf, IBM Concept Daniel Diego Lincoln/Stephane Santana, Ogilvy France Entered By OGILVY FRANCE Paris

SILVER AWARDS A01/081 BEST USE OF SCREENS Title Client Product/Service Entrant Company, City Advertising Agency, City Producer Creative/Development Manager Head Of Digital Trading Online Acquisition Manager Director Founder Art Director Head Of Production

21 Content Director Founder Entered By A02/010 BEST USE OF AUDIO Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Strategy Director Account Director Comms Planner Digital Manager Account Director Board Director Sharing Marketing Director Doritos Brand Manager Marketing Assistant Account Director Account Manager Digital Planner Account Director Board Director Entered By A02/038 BEST USE OF AUDIO Title Client Product/Service Entrant Company, City Advertising Agency, City Vice-President Director Executive Producer Graphic Designer Integretion Developer Developer Engineer Sound Engineer Project Manager Manager Agency Producer Business Director Managing Director Graphic Design

Copywriter Conceptualizer Executive Creative Director Entered By A03/097 BEST USE OF PRINT Title Client Product/Service Entrant Company, City Advertising Agency, City Media Vice President Media General Director Media Director Media Supervisor Media Coordinator Media Supervisor Media Coordinator Executive Creative Director Copywriter Art Director Art Buyer

UNITED KINGDOM CONVERSATIONS START HERE AOL HUFFINGTON POST MEDIA GROUP UK HUFFINGTON POST UK GRAVITY ROAD London GRAVITY ROAD London Tim Last, Grand Visual George Delius, Cbs Outdoor Tim Cartwright, Cbs Outdoor Nicky Traynor, Atom42 Stacy Oakley, Atom42 Andy Atalia, Atom42 Shruti Veeramachineni, Gravity Road Simon Kearney, Gravity Road

WEDNESDAY, JUNE 19, 2013

Account Supervisor Account Manager Account VP Entered By A04/027 BEST USE OF OUTDOOR Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City

Mary Nguyen, Gravity Road Mark Eaves, Gravity Road Mark Boyd, Gravity Road GRAVITY ROAD London UNITED KINGDOM MARIACHI CHRISTMAS PEPSICO DORITOS OMD UK London ABBOTT MEAD VICKERS BBDO London / THE PICTURE PRODUCTION COMPANY London OMD UK London Kate Osbourne, OMD UK Janna Reddig, OMD UK Daniel Underwood, OMD UK Laura Blyth, OMD UK James Myers, AMV BBDO Gary Grant, AMV BBDO Evrim Sen, PepsiCo Taylor Jenkins, PepsiCo Sunaina Singh, PepsiCo Faye Johnson, Freud PR Will Cookson, Freud PR Zoe Blake, OMD UK James Myers, AMV BBDO Gary Grant, AMV BBDO OMD UK London TUNISIA MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis MEMAC OGILVY LABEL TUNISIA Tunis / OGILVYACTION TUNISIA Tunis Fadhel Ben Hamza, C.s Hammam-Lif Xavier Mairesse, Eyepatch Productions Imed Marzouk, Propaganda Productions David Zellerford, Eyepatch Productions Ali Bhiri, Atelier 216 Bilel Saoudi, Atelier 216 Aref Ben Saad/Issam Babchia, Atelier 216 Mustapha Boussabat, Atelier 216 Ghazi Triki, Atelier 216 Mehdi Larguech/Med Habib Mesbah, Atelier 216 Bedis Benamor, Memac Ogilvy Label Mouna Ben Hammouda, OgilvyAction Tunis Syrine Cherif, Memac Ogilvy Label Gerald Heraud/Leo Ehrlich/ Alexandre Chaulet/Niv Banhiamad/ Yosri Mimouna, Memac Ogilvy Label Sascha Kuntze, Memac Ogilvy Label Mehdi Lamloum, Memac Ogilvy Label Nicolas Courant, Memac Ogilvy Label MEMAC OGILVY LABEL TUNISIA Tunis BRAZIL NIVEA - SOLAR CHARGER NIVEA NIVEA SUN GIOVANNI+DRAFTFCB São Paulo GIOVANNI+DRAFTFCB São Paulo Alexandre Ugadin, Giovanni/Draftfcb Tiago Santos, Giovanni/Draftfcb Edson Melo, Giovanni/Draftfcb Camila Gazano, Giovanni/Draftfcb Bruna Simões, Giovanni/Draftfcb Rachid Antun, Giovanni/Draftfcb Priscila Favacho, Giovanni/Draftfcb Joanna Monteiro, Giovanni/Draftfcb Max Geraldo, Giovanni/Draftfcb Felipe Cirino, Giovanni/Draftfcb Paulo Junger, Giovanni/Draftfcb Felipe Petroni, Giovanni/Draftfcb Tina Castro, Giovanni/Draftfcb Daniel Gonçalves, Giovanni/Draftfcb Mariana Mozzaquatro, Giovanni/Draftfcb Juliana Nascimento, Giovanni/Draftfcb Mauro Silveira, Giovanni/Draftfcb GIOVANNI+DRAFTFCB São Paulo SWEDEN CV CAMPAIGN SITUATION STOCKHOLM SITUATION STOCKHOLM IS A MAGAZINE SOLD

BY HOMELESS PEOPLE IN STOCKHOLM INGO Stockholm INGO Stockholm CLEAR CHANNEL Stockholm

From an 8 year-old, to a 60 year-old.

Congratulations to Cannes Lions on your Anniversary from Innocean Worldwide.

www.innocean.eu

D4-AD.indd 22 IWE_ad_Cannes_Anniversary_Full_Page_240x330_Daily_News.indd 1

18/06/13 19:33 12.06.13 15:59

D4-19-29-MEDIAWinners+A_Mise en page 1 18/06/13 22:59 Page23

MEDIA WINNERS Creative Executive Director Art Director Copy Writer Account Manager Final Art Copywriter Photographer Account Manager Entered By

Björn Ståhl, Ingo Richard Baynham, Ingo Timo Orre, Ingo Kristian Florell, Ingo Kerstin Engberg, Ingo Björn Persson, Ingo Jens Andersson Patricia Sundberg, Ingo INGO Stockholm

A04/044 BEST USE OF OUTDOOR Title Client Product/Service Entrant Company, City Advertising Agency, City Account Manager

SOUTH AFRICA

Producer Copywriter Art Director Creative Director Executive Creative Director Chief Creative Director Entered By

SHED LIGHT ON RAPE JHHESA BROTHERS FOR LIFE JOE PUBLIC Johannesburg JOE PUBLIC Johannesburg Samantha Samuels, Joe Public Samantha Tame, Joe Public Ayanda Tshabalala, Joe Public Gert Laubscher, Joe Public Archie Malinga, Joe Public Adam Weber, Joe Public Xolisa Dyeshana, Joe Public Pepe Marais, Joe Public JOE PUBLIC Johannesburg

A05/001 JAPAN BEST USE OF AMBIENT MEDIA: SMALL SCALE Title LIBERATION WRAPPER Client FRESHNESS BURGER Product/Service CLASSIC BURGER Entrant Company, City DENTSU Tokyo Advertising Agency, City DENTSU Tokyo Media Agency, City DENTSU Tokyo Creative Director Toshihiko Yabe, Dentsu Art Director Akira Shikiya, Dentsu Copywriter Masashi Omae, Dentsu Tomoko Ishibashi, Dentsu Designer Masayuki Ikeda, Taki Corporation Junko Igarashi, Taki Corporation Yuya Mori, Taki Corporation Photographer Ryo Takeuchi

Producer Force Production Producer Takahiro Taga, HAT Editor Account Executive Masafumi Kodama, Dentsu Account Executive Account Executive Entered By

Hiromi Nakajima, HAT Takeshi Miyakawa, Dentsu

A05/006

THE PHILIPPINES

Daisuke Hagiwara, Dentsu Creative Toru Sugawara, HAT

Atsushi Ochida, Dentsu Tomonori Nakano, Dentsu East Japan DENTSU Tokyo

BEST USE OF AMBIENT MEDIA: SMALL SCALE Title DENGUE BOTTLE Client MAYNILAD WATER SERVICES Product/Service ANTI-DENGUE FEVER CAMPAIGN Entrant Company, City Y&R PHILIPPINES Manila Advertising Agency, City Y&R PHILIPPINES Manila Chief Creative Officer-Asia Marcus Rebeschini, Y&R Singapore Executive Creative Director Badong Abesamis, Y&R Philippines Art Director Grace Benesa, Y&R Philippines Agency Producer Ariel Bautista, Y&R Philippines Account Director Ags Almasan, Y&R Philippines Account Executive Kathleen Camus, Y&R Philippines Chief Operating Officer Mary Buenaventura, Y&R Philippines Entered By Y&R PHILIPPINES Manila A05/039

SINGAPORE

BEST USE OF AMBIENT MEDIA: SMALL SCALE Title THE GERM STAMP Client PROCTER & GAMBLE Product/Service SAFEGUARD SOAP Entrant Company, City SAATCHI & SAATCHI Singapore Advertising Agency, City SAATCHI & SAATCHI Singapore Media Agency, City SAATCHI & SAATCHI Singapore Executive Creative Director Bruce Matchett, Saatchi & Saatchi Creative Director Jennie Morris, Saatchi & Saatchi Art Director Cinzia Crociani, Saatchi & Saatchi Copywriter Jennie Morris, Saatchi & Saatchi Mariuze Jino Argamosa Moreto, Saatchi & Saatchi Paolo Agulto, Saatchi & Saatchi Art Director Ruth Ibbotson, Saatchi & Saatchi Pei Pei Ng, Saatchi & Saatchi Global Equity Director Safeguard Neel Chaurasia, Saatchi & Saatchi Regional Account Director Ann Jingco, Saatchi & Saatchi General Manager Celevel Ranoco Butler, Saatchi & Saatchi Account Manager Ruth Barcelona, Saatchi & Saatchi Director Vittorio Badini Confalonieri Director Of Photography Massimo Bettarelli Photographer Getty Images, Getty Images

Production Manager Regional TV Producer Traffic Manager Entered By

Terry Ong, Saatchi & Saatchi Lolita Ham, Saatchi & Saatchi Siti Muttalib, Saatchi & Saatchi SAATCHI & SAATCHI Singapore

A06/065 ROMANIA BEST USE OF AMBIENT MEDIA: LARGE SCALE Title DIGITAL PUBLIC LIBRARY Client VODAFONE ROMANIA Product/Service MOBILE INTERNET Entrant Company, City McCANN ERICKSON Bucharest Advertising Agency, City McCANN ERICKSON Bucharest Media Agency, City UM ROMANIA Bucharest Creative Partner Adrian Botan, BV McCann Erickson Executive Creative Director Catalin Dobre, BV McCann Erickson Group Creative Director Ioana Filip, BV McCann Erickson Art Director Ionut Cojocaru, BV McCann Erickson Client Service Director Dana Hogea, BV McCann Erickson Group Account Director Doina Ionescu, BV McCann Erickson Account Executive Andreea Spilca, BV McCann Erickson Photo Producer Roxana Zaharia, BV McCann Erickson Group Account Director Anca Dumitrache, Universal Media Media Manager Adelina Din, Universal Media OOH Buying Director Gabriel Andrei, Universal Media OOH Buyer Lucia Bogdaneanu, Universal Media Corporate PR Manager Carmen Bistrian, BV McCann Erickson Entered By McCANN ERICKSON Bucharest A06/111 AUSTRALIA BEST USE OF AMBIENT MEDIA: LARGE SCALE Title McDONALD’S BECOMES MACCA’S Client McDONALD’S AUSTRAILA Product/Service AUSSIE TASTES MENU Entrant Company, City DDB Sydney Advertising Agency, City DDB Sydney Media Agency, City OMD AUSTRALIA Pyrmont Chief Marketing Officer Mark Lollback, Mcdonald’s Vice President Marketing Madeleine Fitzpatrick, Mcdonald’s Senior Brand Manager Paul Pontello, Mcdonald’s Media Relations Manager Skye Oxenham, Mcdonald’s Marketing Manager Zipporah Allen, Mcdonald’s Executive Creative Director Dylan Harrison, DDB Sydney Creative Director Cameron Hoelter, DDB Sydney Richard Morgan, DDB Sydney Art Director Adam Ledbury, DDB Sydney Copywriter Guy Lemberg, DDB Sydney Planner David Chriswick, DDB Sydney Managing Partner Richard Moorewood, DDB Sydney Senior Business Director Sara Tomonari, DDB Sydney Business Manager Sophie Collins, DDB Sydney Senior Business Manager Melinda Parris, DDB Sydney Designer Domenic Bartolo, DDB Sydney Head Of Media Relations Tina Alldis, Mango Sydney Account Executive Chelsea Lamond, Mango Sydney Director Scott Pickett, Jungleboys TV Producer Amy Hansen, DDB Sydney Entered By DDB Sydney A07/216 GERMANY BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title PAR-KING Client SMART VERTRIEBS Product/Service SMART FORTWO Entrant Company, City BBDO GERMANY Berlin Advertising Agency, City BBDO GERMANY Berlin Chief Creative Officer Wolfgang Schneider, BBDO Germany Creative Managing Directors Jan Harbeck/David Mously, BBDO Proximity Berlin Creative Directors Max Millies/Marius Lohmann, BBDO Proximity Berlin Art Directors Marius Lohmann/Rene Bieder/ Nicole Nikolopoulou/Georgi Popiashvili/ Nina Mendez, BBDO Proximity Berlin Copywriters Max Millies/Nicolas Linde, BBDO Proximity Berlin Managing Director Dirk Spakowski, BBDO Proximity Berlin Client Service Director Sebastian Schlosser, BBDO Proximity Berlin Account Director Steffen Schumann, BBDO Proximity Berlin Account Manager Joris Jonker/Anne Hohmann/Irina Hartung, BBDO Proximity Berlin Concept Yassin Taibi/Rene Bieder/Sebastian Heidfeld, BBDO Proximity Berlin TV Producer Silke Rochow, BBDO Proximity Berlin Head Of TV Steffen Gentis, BBDO Proximity Düsseldorf Production Company Cobblestone Filmproduktion / Berlin Producer Juri Wiesner/Nora Hässner, Cobblestone Filmproduktion Location Manager Ben Ramson Director Kai Klinke Director of Photography Kai Klinke Script Max Millies, BBDO Proximity Berlin Entered By BBDO GERMANY Berlin

WEDNESDAY, JUNE 19, 2013

23 A07/302 BELGIUM BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title MAKE IT TO MUSE Client STUDIO BRUSSELS Product/Service MUSIC FOR LIFE Entrant Company, City MORTIERBRIGADE Brussels Advertising Agency, City MORTIERBRIGADE Brussels Media Agency, City VRT Brussels Sound Phile Bokken, Sonicville Executive Producer Kato Maes, Caviar Producer Audrey Dierckx, Caviar Director Kaat Beels, Caviar Strategy Vincent D’halluin, Mortierbrigade Client Service Director Veerle De Vos, Mortierbrigade Sonicville Evert Vermeire, Mortierbrigade Creative Tim Arts, Mortierbrigade Stefan Van Den Boogaard, Mortierbrigade Creative Director Philippe De Ceuster, Mortierbrigade Joost Berends, Mortierbrigade Jens Mortier, Mortierbrigade Client Gunther Van Acker, Studio Brussels/VRT Jan Van Biesen, Studio Brussels/VRT Peter Claes, Studio Brussels/VRT Entered By MORTIERBRIGADE Brussels A08/194 USA BEST USE OF BRANDED CONTENT & SPONSORSHIP Title MEANAMORPHOSIS Client PROCTER & GAMBLE Product/Service SECRET DEODORANT Entrant Company, City LEO BURNETT CHICAGO Advertising Agency, City LEO BURNETT CHICAGO Media Agency, City STARCOM MEDIAVEST GROUP Chicago Global Chief Creative Officer Mark Tutssel, Leo Burnett Worldwide Chief Creative Officer Susan Credle, Leo Burnett Chicago Executive Creative Director Susan Treacy/Dave Loew/Jon Wyville, Leo Burnett Chicago Creative Directors Aj Hassan/Diane Magid, Leo Burnett Chicago Art Director Jon Wyville, Leo Burnett Chicago Copywriters Dave Loew, Leo Burnett Chicago Group Executive Producer Rob Tripas, Leo Burnett Chicago Agency Producer David Moore, Leo Burnett Chicago Executive Producer Maddi Carlton, HSI Productions Producer Larry Gold, HSI Productions Director Ryan Ebner, HSI Productions Cinematographer Marten Tedin, HSI Productions Production Designer Charles Infante, HSI Productions Editor Matthew Wood, The Whitehouse Music Human Post Production Optimus Group Account Director/ Account Supervisor Cindy Blikre/Kristin Ware, Leo Burnett Chicago Chief Innovation Officer Mark Renshaw, Leo Burnett Chicago Strategy Director Jason Parker, Leo Burnett Chicago PR Agency Marina Maher Communications Entered By LEO BURNETT CHICAGO A09/144 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Executive Creative Director Art Director Copywriter Creative Director Associate Creative Director Art Director Digital Producer Engagement Planner Head Of Account Management Account Manager Digital Project Manager PR Manager Entered By A09/150 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Account Manager International Media Director Final Artist/Illustration Strategic Planner

CHINA DIGITAL EARTH HOUR WWF CHINA EARTH HOUR BBH CHINA Shanghai BBH CHINA Shanghai Johnny Tan, BBH China Aaron Koh, BBH China Michelle Wu, BBH China Yinbo Ma, BBH China Carol Ong, BBH China Zizi Shi, BBH China Yilin Lin, BBH China Darius Karbassioun, BBH China Jonathan Koh, BBH China Finnian O’neill, BBH China Jane Chen, BBH China Owen Sim, C3 Interactive Stephanie Yip, BBH China BBH CHINA Shanghai DENMARK COINOFFERS COINS FOR CLICKS McDONALD’S COINOFFERS DDB COPENHAGEN Copenhagen DDB COPENHAGEN Copenhagen OMD DENMARK Copenhagen Anthony Watkins, OMD Denmark Kim Bagdonas Jørgensen, OMD Denmark Simon Friis, Freelance/Student Lasse Salling, DDB Copenhagen Christian Budtz, DDB Copenhagen

D4-19-29-MEDIAWinners+A_Mise en page 1 18/06/13 22:59 Page24

MEDIA WINNERS

24 Account Manager Copywriter Art Director/Developer Art Director/Creative Director Art Director Entered By A09/152 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Production Company Graphic Designer Planner Digital Producer Account Manager Account Director Copywriter Art Director Creative Director Entered By A10/038 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Executive Creative Director VP/Creative Director Creative Director Head Of Art Copy Writer

Art Director

Agency Producer Client Service Director Account Manager Planner Director Entered By A10/046 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Associate Media Director Vice President/Communications Director Vice President/Consumer Deputy General Manager/ Consumer Group Account Director President Account Director Senior Vice President/ Group Management Director Senior Vice President/ Global Strategy Director Art Director Senior Copywriter Senior Art Director Creative Director Senior Vice President/ Group Creative Director Senior Associate/Brand Manager Brand Manager Director Vice President/Nabisco Cookies Entered By A10/069 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City

Brian Thomsen, DDB Copenhagen Louise Lind, DDB Copenhagen (Previously) Clara Therese Prior-Knock, DDB Copenhagen David Adalberth Andersen, DDB Copenhagen Simon Higby, DDB Copenhagen Rasmus Gottliebsen, DDB Copenhagen DDB COPENHAGEN Copenhagen SWEDEN THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS COMPANY ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm State Interactive Jens Broman, Åkestam Holst Olov Öqvist, Åkestam Holst Patrik Karlsson, Åkestam Holst Johan Eklund, Åkestam Holst Bella Lagerquist, Åkestam Holst Magnus Hamberg, Åkestam Holst Adam Reuterskiöld, Åkestam Holst Fredrik Josefsson, Åkestam Holst Andreas Ullenius, Åkestam Holst ÅKESTAM HOLST Stockholm THE PHILIPPINES SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI Manila ACE SAATCHI & SAATCHI Manila Andrew Petch, Ace Saatchi & Saatchi Trixie Diyco, Ace Saatchi & Saatchi Greg Martin, Ace Saatchi & Saatchi Denise Tee, Ace Saatchi & Saatchi Paw Berroya, Ace Saatchi & Saatchi Gelo Suarez, Ace Saatchi & Saatchi Jordan Santos, Ace Saatchi & Saatchi Petra Magno, Ace Saatchi & Saatchi Sara Badr, Ace Saatchi & Saatchi Glenn Lalogan, Ace Saatchi & Saatchi Windel Aboy, Ace Saatchi & Saatchi Hans Malang, Ace Saatchi & Saatchi Miguel Maier, Ace Saatchi & Saatchi Karen Sto. Domingo, Ace Saatchi & Saatchi Gigi Garcia, Ace Saatchi & Saatchi April Landicho, Ace Saatchi & Saatchi Claire Cruz, Ace Saatchi & Saatchi Carmen Antunez, Ace Saatchi & Saatchi Natalie Ang, Ace Saatchi & Saatchi Henry Frejas, Ace Saatchi & Saatchi ACE SAATCHI & SAATCHI Manila USA OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO DRAFTFCB New York DRAFTFCB New York MEDIAVEST New York Paul Yates, MediaVest

Advertising Agency, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relations Senior Art Director Entered By A10/247 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Partners

Web Developer Social Media Partner Head Of Communications Editor Head Of TV Producer Head Of Interactive Production Social Network Specialist Digital Specialist Account Manager Copywriter Art Director Creative Director

Executive Creative Director Entered By A11/104 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Creative Managing Directors Creative Directors Art Directors

Virginia Carey, MediaVest Sarah Yaffe, Weber Shandwick Chicago

Copywriters

Kris Garvey, Weber Shandwick Chicago Sandra Ciconte, 360i Sarah Hofstetter, 360i Lori Johnson, Draftfcb New York

Managing Director Client Service Director Account Director Account Manager

Susan Polachek, Draftfcb New York

Concept

Auro Trini-Castelli, Draftfcb New York Mike Lubrano, DraftfcbNew York Noel Potts, Draftfcb New York Jackie Anzaldi, Draftfcb New York Jared Isle, Draftfcb New York Megan Sheehan, Draftfcb New York

TV Producer Head Of TV Production Company Producer

Jill Applebaum, Draftfcb New York Danielle Brown, Mondelēz International Jennifer Hull, Mondelēz International Cindy Chen, Mondelēz International Lisa Mann, Mondelēz International DRAFTFCB New York AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE

Production Assistants Location Manager Director Director of Photography Script Entered By A11/117 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City

McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann McCANN MELBOURNE ITALY #DAMMIPIÙVOCE - TURN UP MY VOICE COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan SAATCHI & SAATCHI Milan Top Digital / Flipper Music / Luca Bottale / H-Films / Getty Images / Google / Akita Film / Think Cattleya / Sing Sing / General Jingles / Luca Lucini / Moviement / Woolcan / Sony Music / Glamour Model Logicweb Ambito 5 Federico De Cesare Viola, Coordown Onlus Fulvio Rossetti, Saatchi & Saatchi Raffaella Scarpetti, Saatchi & Saatchi Erica Lora Lamia, Saatchi & Saatchi Silvio Coco, Saatchi & Saatchi Flavia Pipola, Saatchi & Saatchi Stefano Caridi, Saatchi & Saatchi Ilaria Lorenzetti, Saatchi & Saatchi Luca Lorenzini, Saatchi & Saatchi Luca Pannese, Saatchi & Saatchi Luca Lorenzini, Saatchi & Saatchi Luca Pannese, Saatchi & Saatchi Alessandro Orlandi, Saatchi & Saatchi Agostino Toscana, Saatchi & Saatchi Agostino Toscana, Saatchi & Saatchi SAATCHI & SAATCHI Milan GERMANY PAR-KING SMART VERTRIEBS SMART FORTWO BBDO GERMANY Berlin BBDO GERMANY Berlin Wolfgang Schneider, BBDO Germany Jan Harbeck/David Mously, BBDO Proximity Berlin Max Millies/Marius Lohmann, BBDO Proximity Berlin Marius Lohmann/Rene Bieder/ Nicole Nikolopoulou/Georgi Popiashvili/ Nina Mendez, BBDO Proximity Berlin Max Millies/Nicolas Linde, BBDO Proximity Berlin Dirk Spakowski, BBDO Proximity Berlin Sebastian Schlosser, BBDO Proximity Berlin Steffen Schumann, BBDO Proximity Berlin Joris Jonker/Anne Hohmann/Irina Hartung, BBDO Proximity Berlin Yassin Taibi/Rene Bieder/Sebastian Heidfeld, BBDO Proximity Berlin Silke Rochow, BBDO Proximity Berlin Steffen Gentis, BBDO Proximity Düsseldorf Cobblestone Filmproduktion / Berlin Juri Wiesner/Nora Hässner, Cobblestone Filmproduktion Anna-Lisa Reinfurth/Robin Niehoff/ Philip Teltz, Cobblestone Filmproduktion Ben Ramson Kai Klinke Kai Klinke Max Millies, BBDO Proximity Berlin BBDO GERMANY Berlin JAPAN THE HIGHEST GOAL ADIDAS JAPAN K.K. FOOTBALL TBWA\HAKUHODO Tokyo TBWA\HAKUHODO Tokyo

WEDNESDAY, JUNE 19, 2013

Media Agency, City Exective Creative Director Associate Creative Director Copywriter Art Director Experience Designer Account Executive

Public Relations

Producer Production Manager Director Camera Light Music Edit Entered By A11/144 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Executive Creative Director Regional Creative Director Creative Director Executive Creative Director Regional Executive Creative Director Creative Director Art Director Copywriter Innovation Planner

Account Service

Producer Editor Architect Producer Entered By B01/040 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Strategic Director Creative Director Proyect Manager Account Manager Ceo Account Manager Brand Manager Music Director Music Dj Comunity Manager Account Manager Entered By B01/139 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Vice President Regional Creative

ROBOT COMMUNICATIONS Tokyo Kazoo Sato, TBWA\Hakuhodo Takahiro Hosoda, TBWA\Hakuhodo Motonori Sugiyama, TBWA\Hakuhodo Hirohumi Nakajima, TBWA\Hakuhodo Keisuke Shimizu, TBWA\Hakuhodo Kaname Aratame, TBWA\Hakuhodo Toshihiro Yoshii, TBWA\Hakuhodo Weichun Chu, TBWA\Hakuhodo Yoshitomo Hanada, TBWA\Hakuhodo Mineo Mori, TBWA\Hakuhodo Rui Kondo, TBWA\Hakuhodo Toshio Ushihara, TBWA\Hakuhodo Tomoyuki Ashinuma, TBWA\Hakuhodo Hirotaka Sato, Robot Ryo Morita, Robot Genki Ito Takashi Chiba, Helmet Hiroaki Morikawa Taeji Sawai Toyokatsu Tanno, Imagica TBWA\HAKUHODO Tokyo CHINA 1000 STORES YIHAODIAN E-GROCERY OGILVY & MATHER SHANGHAI OGILVY & MATHER SHANGHAI Graham Fink, Ogilvy & Mather Advertising Shanghai Francis Wee, Ogilvy & Mather Advertising Shanghai Dirk Eschenbacher, Ogilvy & Mather Advertising Beijing Sascha Engel, Ogilvy & Mather Advertising Shanghai Juggi Ramakrishna, Ogilvy & Mather Advertising Beijing Daniel Comar, OgilvyAction Malaysia Ali Grayeli, OgilvyAction Shanghai Liwen Fan, Ogilvy & Mather Advertising Shanghai Kweichee Lam, Ogilvy & Mather Advertising Beijing Marc Violo, Ogilvy & Mather Advertising Shanghai Rita Yang, Ogilvy Auto Beijing Quetina Yang, OgilvyOne Worldwide Beijing Yuan Yong, Ogilvy & Mather Advertising Shanghai Chris Reitermann, Ogilvy & Mather Advertising Shanghai Nicole Hu, Ogilvy & Mather Advertising Shanghai Eden Wu, Ogilvy & Mather Advertising Shanghai Jan Kern, Treehouse Gamal Istiyanto, Treehouse Lea Chen, Shishang Architecture Kevin Yeh, Axis Creative Integration OGILVY & MATHER SHANGHAI COLOMBIA WHAT DOES ABSOLUTE SOUND LIKE? PERNOD RICARD ABSOLUT VODKA PHD COLOMBIA Bogotá SANCHO BBDO Bogotá PHD COLOMBIA Bogotá Cristian Jaramillo, Phd Colombia Pedro Miguel Rodriguez, Phd Colombia Stuart Gonzalez, Phd Colombia Carlos Felipe Romero, Sancho BBDO Felipe Jaramillo, Neurofocus Maria Quiazua, Sistole Carolina Franco, Pernod Ricard Alejandro Marin, Todelar - La X Alvaro Uribe, Todelar - La X Mauricio Alvarez, Sancho BBDO Adriana Morales, Phd Colombia PHD COLOMBIA Bogotá PUERTO RICO LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN JWT SAN JUAN JWT SAN JUAN MINDSHARE San Juan

D4-19-29-MEDIAWinners+A_Mise en page 1 18/06/13 23:00 Page25

MEDIA WINNERS Director Associate Creative Director Interactive Creative Director Copywriter

Jaime Rosado, JWT San Juan Johanna Santiago, JWT San Juan Manuel Torres, JWT San Juan Gabriela Bonilla, JWT San Juan Pablo Torres, JWT San Juan Interactive Art Director Daniel Vicente, JWT San Juan Juan Carlos Montes, JWT San Juan Sound Engineer Carlos Dávila, JWT San Juan Producer Noro Sebastián, JWT San Juan Vice President Account Director Juan Martínez-Paz, JWT San Juan Direct Marketing Director Erika Van O’ordt, JWT San Juan Digital Account Director Auribel Chaar, JWT San Juan Account Executive Nicole Vidal, JWT San Juan Miguel Souss, JWT San Juan Digital Account Executive Francisco Jiménez, JWT San Juan Social Media Manager Edmaris Carazo, JWT San Juan Developer Álvaro Susena, MDI Interactive Producer Santos Rivera, Latitude 18 Entered By JWT SAN JUAN C01/023 FAST MOVING CONSUMER GOODS Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Creative Director Art Director Copywriter

SINGAPORE

THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI Singapore Bruce Matchett, Saatchi & Saatchi Jennie Morris, Saatchi & Saatchi Cinzia Crociani, Saatchi & Saatchi Jennie Morris, Saatchi & Saatchi Mariuze Jino Argamosa Moreto, Saatchi & Saatchi Coypwriter Paolo Agulto, Saatchi & Saatchi Art Director Ruth Ibbotson, Saatchi & Saatchi Pei Pei Ng, Saatchi & Saatchi Global Equity Director - Safeguard Neel Chaurasia, Saatchi & Saatchi Regional Account Director Ann Jingco, Saatchi & Saatchi General Manager Celevel Ranoco Butler, Saatchi & Saatchi Account Manager Ruth Barcelona, Saatchi & Saatchi Director Vittorio Badini Confalonieri Director Of Photography Massimo Bettarelli Photography Getty Images, Getty Images Production Manager Terry Ong, Saatchi & Saatchi Regional TV Producer Lolita Ham, Saatchi & Saatchi Traffic Manager Siti Muttalib, Saatchi & Saatchi Entered By SAATCHI & SAATCHI Singapore

C02/061 CARS & AUTOMOTIVE SERVICES Title Client Product/Service Entrant Company, City Media Agency, City Client Service Director Account Director Business Director Manager Senior Planner Account Director Entered By

UNITED KINGDOM #YOUDRIVE MERCEDES-BENZ A-CLASS MAXUS GLOBAL MAXUS GLOBAL Howard Watson, Maxus Chris Lewis Jones, Maxus Nicola Jopling, Maxus Karen Mccleverty, Maxus Rebecca Ridgewell, Maxus Jess Marke, Maxus Blake Spooner, Maxus MAXUS GLOBAL

C04/012 BELGIUM FINANCIAL PRODUCTS & SERVICES Title THE GAP IN THE MARKET Client KBC Product/Service KBC ENTREPRENEURS Entrant Company, City TBWA\BELGIUM Brussels Advertising Agency, City TBWA\BELGIUM Brussels Public Relations Pride, TBWA Belgium Online Production Digital Arts Network Belgium, TBWA Belgium RTV Productions Sake, TBWA Belgium Media Arts Sylvie Dewaele, TBWA Belgium Strategy Vicky Willems/Bert Denis, TBWA Belgium Account Team Catherine Hamers/Katrien Crabbe/ Yann Billen/Geert Potargent, TBWA Belgium Radio Crew Chiara De Decker, TBWA Belgium Online Art Director Lander Janssens, TBWA Belgium Art Directors Menno Buyl/Tony Naudts-Ducène, TBWA Belgium Copywriters Geert Verdonck/Paul Van Oevelen, TBWA Belgium Creative Direction Jan Macken/Gert Pauwels, TBWA Belgium Entered By TBWA\BELGIUM Brussels C05/043 UNITED KINGDOM COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title GOLD MEDAL WINNER STAMPS Client ROYAL MAIL Product/Service ROYAL MAIL STAMPS Entrant Company, City UM London Media Agency, City UM London

Head Of Customer Marketing/ Stamps And Collectibles Head Of Marketing/ Stamps And Collectibles Business Director Head Of Strategy Digital Account Director Digital Account Executive Head Of Press Founder And Creative Director Creative Director Group Account Director Entered By

Fraser Chisholm, Royal Mail Julie Murray, Royal Mail Ben Reilly, UM London Tony Mattson, Um London Natasha Lenton, UM London Marika, UM London Nick Heales, UM London Robert Campbell, Beta London Chris, Beta London Ho Raven, Beta London UM London

C07/019 UNITED KINGDOM RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title #BESTNIGHTEVER Client ASOS Product/Service WOMENSWEAR Entrant Company, City CARAT London Advertising Agency, City ASOS London Media Agency, City CARAT London Marketing Director Terri Westlake, ASOS Head Of Marketing Womenswear Fiona Marshall, ASOS Womenswear Marketing Manager Liz Le Breton, ASOS Marketing Executive Joanna Pacey, ASOS Chief Innovation Officer Michael Iskas, Carat Managing Partner Fiona Lloyd, Carat Account Director Victoria Gregory, Carat Digital Director Liam Brennan, Carat Planning Director Michael Rhodes, Carat Account Manager Claire Thomas, Carat Account Executive Hayley Burt, Carat Head Of Production Adam Mcnichol, Rehab Chief Executive Officer Emi Gal, Brainient Entered By CARAT London C07/053 HONG KONG RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title I’M AMAZING Client McDONALD’S RESTAURANTS Product/Service RESTAURANTS Entrant Company, City DDB GROUP HONG KONG Advertising Agency, City DDB GROUP HONG KONG Media Agency, City OMD HONG KONG Group Executive Creative Director Jeffry Gamble, DDB Group Hong Kong Creative Director Asawin Phanichwatana, DDB Group Hong Kong Frankie Fung, DDB Group Hong Kong Clifford Ng, DDB Group Hong Kong Nateepat Jaturonrasmi, DDB Group Hong Kong Associate Creative Director Vincent Tse, DDB Group Hong Kong Creative Technologist Manolis Perrakis, DDB Group Hong Kong Writer Daat Lai, DDB Group Hong Kong Thomas Selby, DDB Group Hong Kong Francis Chung, DDB Group Hong Kong Senior Art Director Arthur Tse, DDB Group Hong Kong Miriam Yip, DDB Group Hong Kong Art Director Amy Lien, DDB Group Hong Kong Maurice Moynihan, DDB Group Hong Kong Winnie Chan, DDB Group Hong Kong Producer Annie Tong, DDB Group Hong Kong Vincent Wong, DDB Group Hong Kong Print Production Christy Leung, DDB Group Hong Kong Ng Ka Lok, DDB Group Hong Kong Entered By DDB GROUP HONG KONG C08/001 PUBLICATIONS & MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Creative Director/Copywriter Creative Director/Art Director Agency Producer Planning Director Media Producer Interactive Producer Copywriter Production Producer

Production Director Designer

Entered By

JAPAN SHARE THE NEWSPAPER WITH CHILDREN THE TOKYO SHIMBUN THE TOKYO SHIMBUN DENTSU Tokyo DENTSU Tokyo DENTSU Tokyo Hirofumi Hayashi, Dentsu Masaharu Kurosu, Dentsu Satoshi Ogawa, Dentsu Norihito Sako, Dentsu Yasuo Kabasawa, Dentsu Makoto Kanabayashi, Dentsu Masashi Omae, Dentsu Tomoaki Miyata, Dentsu Fumihiro Yokoyama, Taki Corporation Hiroshi Kanou, Taki Corporation Hisanao Tenmyo, Taki Corporation Kei Kohara, Taki Corporation Tsukasa Yamamoto, Taki Corporation Yoichi Tsunekado, Taki Corporation Tomohisa Komiya, Taki Corporation Kenichiro Kuroiwa, Taki Corporation Takaaki Tezuka, Taki Corporation DENTSU Tokyo

WEDNESDAY, JUNE 19, 2013

25 C09/013 BELGIUM BUSINESS PRODUCTS & SERVICES Title THE POWER OF NEWSPAPER Client NEWSPAPERWORK Product/Service MARKETINGPLATFORM OF ALL BELGIAN NEWSPAPERS Entrant Company, City DUVAL GUILLAUME MODEM Antwerp Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Executive Creative Directors Katrien Bottez/Geoffrey Hantson, Duval Guillaume Art Director Ad Van Ongeval, Duval Guillaume Copywriter Dieter De Ridder, Duval Guillaume Account Team Liene Donckers/Bart Verschueren, Duval Guillaume Digital Strategist Maarten Van Herck, Duval Guillaume Agency Producer Marc Van Buggenhout, Duval Guillaume Director Dagmar Duportail, Poetry In Motion Executive Producer Hans Buysse, Poetry In Motion Producer Brechje Depourcq, Poetry In Motion Entered By DUVAL GUILLAUME MODEM Antwerp C10/053 THE NETHERLANDS CORPORATE IMAGE & INFORMATION Title WHY WAIT UNTIL IT’S TOO LATE? Client FUNERAL INSURANCE COMPANY DELA Product/Service DELA BRAND Entrant Company, City OGILVY & MATHER AMSTERDAM Advertising Agency, City OGILVY & MATHER AMSTERDAM Media Agency, City MEDIAVALUE Eindhoven Producer Bas Welling, Wefilm Director Roel Welling, Wefilm Strategy Director Hans Veldhorst, Ogilvy And Mather Amsterdam Agency Producer Brenda Bentz Van Den Berg, Ogilvy And Mather Amsterdam Account Manager Zilla Smith, Ogilvy And Mather Amsterdam Designer Bas Derks, Ogilvy And Mather Amsterdam Interactive Creative Director Bart Te Riele, Ogilvy And Mather Amsterdam Copywriter Piebe Piebenga, Ogilvy And Mather Amsterdam Art Director Darre Van Dijk, Ogilvy And Mather Amsterdam Creative Director Piebe Piebenga, Ogilvy And Mather Amsterdam Executive Creative Director Darre Van Dijk, Ogilvy And Mather Amsterdam Entered By OGILVY & MATHER AMSTERDAM C11/015 ARGENTINA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title WHITE FLAG Client MISSING CHILDREN Product/Service MISSING CHILDREN´S WHITE FLAG Entrant Company, City ALMACEN Olivos Advertising Agency, City ALMACEN Olivos Media Agency, City ALMACEN Olivos Co-Chairman Daniel Onorato, Almacén Caio Lucini, Almacén Executive Creative Director Walter Onorato, Almacén Diego Duprat, Almacén Copywritter Gabriel Espisúa, Almacén Art Director Tomás Bres Bullrich, Almacén Design Tania Kolakovic, Almacén Director Film Potrero.tv, Potrero.TV Producer Diego Schapira, Potrero.TV Photography Director Matias Mesa, Potrero.TV Web Development Héctor Fiorentino, Almacén Entered By ALMACEN Olivos C11/138 BRAZIL CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title MISSING CHILDREN Client MAES DA SE Product/Service MAES DA SE Entrant Company, City AFRICA Sao Paulo Advertising Agency, City AFRICA Sao Paulo Production Pivot Team, Pivot Media Team Luiz Fernando Vieira/Evandro Soares/ Felipe Santos, Africa Digital Manager Marcos Valeta, Africa Client Services Team Marcio Santoro/Marcos Valeta/ Carlos Larotonda, Africa Planning Director Ana Cortat, Africa Art Director Ricardo Sarno, Africa Copywriter Pedro Lazera, Africa Projects Creative Director Evandro Soares, Africa Creative Director Andrea Siqueira, Africa Chief Creative Officer/ Creative Director Sergio Gordilho, Africa Entered By AFRICA Sao Paulo C11/177 ECUADOR CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title GREEN SIN Client SAMBITO Product/Service RECYCLING CAMPAIGN Entrant Company, City MARURI GREY Guayaquil

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MEDIA WINNERS

26 Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Creative Director President Executive Producer Account Executive Entered By

MARURI GREY Guayaquil Daniel Pérez Pallares, Maruri Grey Monica Balanzategui, Maruri Grey Rodrigo Gonzales, Maruri Grey Samuel Riesgo, Maruri Grey Jose Arroyo, Maruri Grey Eduardo Maruri Miranda , Maruri Grey Ana Maria Puig , Maruri Grey Sara Payo , Maruri Grey MARURI GREY Guayaquil

BRONZE AWARDS A01/026 BEST USE OF SCREENS Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Cmo Marketing Director Sr. Marketing Director Head Of Marketing Sr. Marketing Director Media Director Entered By A02/046 BEST USE OF AUDIO Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Vice President Regional Creative Director Associate Creative Director Interactive Creative Director Copywriter

CHINA BRING HAPPINESS HOME PEPSICO PEPSI, LAY’S, TROPICANA OMD CHINA Shanghai BBDO CHINA Shanghai OMD CHINA Shanghai Richard Lee, Pepsico Alfred Tong, Pepsico Jacky Wong, Pepsico Richard He, Pepsico Danielle Jin, Pepsico Tina Wang, Pepsico OMD CHINA Shanghai PUERTO RICO LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN JWT SAN JUAN JWT SAN JUAN MINDSHARE San Juan

Jaime Rosado, JWT San Juan Johanna Santiago, JWT San Juan Manuel Torres, JWT San Juan Gabriela Bonilla, JWT San Juan Pablo Torres, JWT San Juan Interactive Art Director Daniel Vicente, JWT San Juan Juan Carlos Montes, JWT San Juan Sound Engineer Carlos Dávila, JWT San Juan Producer Noro Sebastián, JWT San Juan Vice President Account Director Juan Martínez-Paz, JWT San Juan Direct Marketing Director Erika Van O’ordt, JWT San Juan Digital Account Director Auribel Chaar, JWT San Juan Account Executive Nicole Vidal, JWT San Juan Miguel Souss, JWT San Juan Digital Account Executive Francisco Jiménez, JWT San Juan Social Media Manager Edmaris Carazo, JWT San Juan Developer çlvaro Susena, MDI Interactive Producer Santos Rivera, Latitude 18 Entered By JWT SAN JUAN A02/052 BEST USE OF AUDIO Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer/Copywriter Associate Creative Director Creative Director/Art Director Creative Director/Copywriter Art Director Entered By

ECUADOR RADIO AMBULANCE AER (ECUADORIAN RADIO ASSOCIATION) CORPORATE IMAGE CAMPAIGN MARURI GREY Guayaquil MARURI GREY Guayaquil Daniel Pérez Pallares, Maruri Grey Adrian Morano, Maruri Grey Luis Campoverde, Maruri Grey Alejandro Peré, Maruri Grey Jimmy Cobos, Maruri Grey MARURI GREY Guayaquil

A03/050 UNITED KINGDOM BEST USE OF PRINT Title YOU READ THEY LEARN Client HINDUSTAN TIMES Product/Service NEWSPAPER Entrant Company, City LOWE + PARTNERS London Advertising Agency, City LOWE + PARTNERS London Media Agency, City LOWE + PARTNERS London Brand Services Manager Harsh Agarwal, Lowe Lintas & Partners Brand Services Director Gangotri Deb, Lowe Lintas & Partners Creative Anshul Nagpal, Lowe Lintas & Partners Ira Gupta, Lowe Lintas & Partners Manzoor Alam, Lowe Lintas & Partners Mustafa Rangwala, Lowe Lintas & Partners Vice President- Strategic Planning John Thangaraj, Lowe Lintas & Partners Senior Vice President Tanul Bhartiya, Lowe Lintas & Partners Group Creative Director Mohit Arora, Lowe Lintas & Partners Shayondeep Pal, Lowe Lintas & Partners Executive Creative Director Shriram Iyer, Lowe Lintas & Partners National Creative Director Amer Jaleel, Lowe Lintas & Partners Chairman/Chief Creative Officer R. Balki, Lowe Lintas & Partners Entered By LOWE + PARTNERS London

A03/090 BEST USE OF PRINT Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor: President Executive Media Director Media Director Copywriter Entered By A03/094 BEST USE OF PRINT Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Media Manager Photographer Public Relations Executive Direcotor Public Relations Illustrator Digitial Artist Senior Media Manager Senior Executive Production Senior Manager Digital Art Production Production Manager Copy Writer

Group Head/Copy Writer Copy Writer Associate Creative Director Chief Executive Officer Art Director Executive Creative Director Entered By A03/100 BEST USE OF PRINT Title Client Product/Service Entrant Company, City Advertising Agency, City Cco/Executiave Creative Director Executive Creative Director Creative Director Art Director Copywriter Planning Account Team Media Art Buyer Graphic Producer Mounting Filmmaker Video Case Editor Animation And Finishing Sound Producer Locutor Entered By

BRAZIL THE LIGHTEST AD EVER ALPARGARTAS MIZUNO MORELIA NEO TALENT São Paulo TALENT São Paulo João Livi, Talent Alexandre Nego Lee, Talent Rodrigo Bombana, Talent Ricardo Dolla, Talent Felipe Lemes, Talent Rafael Barajas, Talent Marcio Utsch, Alpargatas Paulo Stephan, Talent Mauricio Almeida, Talent Arturo Marenda, Talent TALENT São Paulo SRI LANKA UNITY PAPER WESTONE ADA NEWSPAPER LEO BURNETT SOLUTIONS Colombo LEO BURNETT SOLUTIONS Colombo STARCOM Colombo Seninda Bandara, Starcom World Sri Lanka Jehan Adahan, Leo Burnett Solutions Inc Tasneem Siddeeque, Arc Worldwide Sri Lanka Kishani Gunasekera, Arc Worldwide Sri Lanka Prasad Chaturanga, Leo Burnett Jayantha Liyanage, Leo Burnett Solutions Inc Nilusha Wanasinghe, Starcom World Sri Lanka Anuradha Cooray, Leo Burnett Solutions Ranjith Perera, Leo Burnett Solutions Mehnaz Ilhamdeen, Leo Burnett Solutions Manoj Dharmawardhane, Leo Burnett Solutions Somasegeram Nadarajah, Leo Burnett Solutions Malaka Samit, Leo Burnett Solutions Ranjana Amaradeva, Leo Burnett Solutions Farzad Mohideen, Leo Burnett Solutions Eraj Wirasinha, Leo Burnett Solutions Michael Holsinger, Starcom World Sri Lanka Chaturangi De Silva, Leo Burnett Solutions Sithum Walter, Leo Burnett Solutions Subhash Pinnapola, Leo Burnett Solutions LEO BURNETT SOLUTIONS Colombo BRAZIL AMPLIFIER COCA-COLA COCA-COLA FM JWT BRAZIL São Paulo JWT BRAZIL São Paulo Ricardo John, JWT Roberto Fernandez, JWT Angela Bassichetti, JWT Andrea Pissarro, JWT Rodrigo Adam, JWT Leandro Pinheiro, JWT Fernand Alphen/Isabella Mulholland, JWT Ana Hernandes/Felipe Giacon/ Luana Ferreira, JWT Aline Moda/Tullio Nicastro/Stella Lopes/ Ana Alberine/Fabiana Ramos, JWT Paula Ferrari, JWT Flávio Schaeffer, JWT Manoel Cipriano, JWT Regis Fernandez, JWT Renato Rocha, Monster Films Hector Hasegawa, Monster Films Cayto Trivellato, Cabaret Paris Davies, JWT JWT BRAZIL São Paulo

A06/097 CANADA BEST USE OF AMBIENT MEDIA: LARGE SCALE Title WINDOW PINTS Client DIAGEO Product/Service GUINNESS Entrant Company, City GREY GROUP CANADA Toronto Advertising Agency, City GREY GROUP CANADA Toronto Account Supervisor Paul Forrest, Grey (Canada) Account Director Darlene Remlinger, Grey (Canada) Producer Vikki Kuzmich, Grey (Canada) Art Director Todd Lawson, Grey (Canada) Writer James Ansley, Grey (Canada) Chief Creative Officer Patrick Scissons, Grey (Canada) Entered By GREY GROUP CANADA Toronto

WEDNESDAY, JUNE 19, 2013

A06/121 BRAZIL BEST USE OF AMBIENT MEDIA: LARGE SCALE Title A LOJA VAZIA Client SHOPPING VILLALOBOS Product/Service SHOPPING VILLALOBOS Entrant Company, City LODUCCA São Paulo Advertising Agency, City LODUCCA São Paulo Creative Director Guga Ketzer, Loducca Cássio Moron, Loducca Fábio Saboya, Loducca Sérgio Mugnaini, Loducca Copywriter Raphael Franzini, Loducca Marcelo Rosa, Loducca Fábio Saboya, Loducca Art Director Alexandre Amaral, Loducca Copywriter Weber Luiz De Andrade, Loducca Head Of Design Gustavo De Lacerda, Loducca Designer Gustavo De Lacerda, Loducca Eduardo Tallia, Loducca Executive Producer Ana Luisa Andre, Loducca Sid Fernandes, Loducca Client Services Director Fernão Cosi, Loducca Account Group Director Fabiane Veiga, Loducca Media Director Rodrigo Tamer, Loducca Planner VP Ken Fujioka, Loducca Planner Director Daniel De Tomazo, Loducca Account Director Tatiana Moliterno, Loducca Entered By LODUCCA São Paulo A07/103 NORWAY BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title MOVING THE STORE Client IKEA Product/Service IKEA Entrant Company, City SMFB Oslo Advertising Agency, City SMFB Oslo Media Agency, City MEDIACOM Oslo Creative Alexander Gjersoe, SMFB Hans Magne Ekre, SMFB Account Manager Tonje Skjetne Bjornerem, SMFB Jannicke Platou, SMFB Account Director Kristian Kristiansen, SMFB Web Designer Stina Norgren, SMFB Designer Nicklas Hellborg, SMFB Illustrator Torgrim Naerland, SMFB Motion Graphics Sverrir Brynjolfsson, SMFB Entered By SMFB Oslo A07/108 UNITED KINGDOM BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title GOOGLE+ DIGITAL SIGNINGS Client GOOGLE Product/Service GOOGLE+ Entrant Company, City GOOGLE UK London Advertising Agency, City GOOGLE UK London Entered By GOOGLE UK London A07/127 ITALY BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title THE PROFITEERS Client FIORUCCI FOOD Product/Service COLD CUTS Entrant Company, City McCANN WORLDGROUP Milan Advertising Agency, City McCANN WORLDGROUP Milan Editor Case Video Milush Manimendra, McCann Worldgroup Italia S.R.L. Executive Producer Diego Panadisi, Why Worry Production Sound Designer Claudio Bresciani, Suoni Music Composer Riccardo Cimino, Suoni Director Of Photography Paco Femenia, Mercurio Cinematografica Producer Alessandro Cavriani, Mercurio Cinematografica Director Nico Perez Veiga, Mercurio Cinematografica Executive Producer Francesco Pistorio, Mercurio Cinematografica PR - Media Relations Celeste Bertolini, McCann Worldgroup Italia S.R.L. Planner Federico Lodolini, McCann Worldgroup Italia S.R.L. Account Executive Arianna Tota, McCann Worldgroup Italia S.R.L. Account Supervisor Moony Cusano, McCann Worldgroup Italia S.R.L. Client Director Roberta Cutuli, McCann Worldgroup Italia S.R.L. Copywriter Francesca Pagliarini, McCann Worldgroup Italia S.R.L. Fabio Bartolomei, McCann Worldgroup Italia S.R.L. Art Director Cristiana Guidi, McCann Worldgroup Italia S.R.L. Art Director - Agency Producer Fabio Cimino, McCann Worldgroup Italia S.R.L. Head Of Strategy Chief Operating Officer Gianluca Ruggiero, McCann Worldgroup Italia S.R.L. Creative Director - Art Director Gaetano Del Pizzo, McCann Worldgroup Italia S.R.L. Executive Creative Director Alex Brunori, McCann Worldgroup Italia S.R.L. Entered By McCANN WORLDGROUP Milan

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MEDIA WINNERS A07/173 ITALY BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title FASTLINE Client FASTWEB Product/Service INTERNET - OPTICAL FIBER Entrant Company, City M&C SAATCHI Milan Advertising Agency, City M&C SAATCHI Milan Creative Director Vincenzo Gasbarro, M&C Saatchi Luca Scotto Di Carlo, M&C Saatchi Interactive Partner Silvio Meazza, M&C Saatchi Deputy Creative Director Paola Morabito, M&C Saatchi Strategic Planner Massimo Capucci, M&C Saatchi Project Leader Marta Pettenuzzo, M&C Saatchi Marco Serrao, M&C Saatchi Art Director Dario Marongiu, M&C Saatchi Domenico Stragapede, M&C Saatchi Copywriter Elisa Binda, M&C Saatchi Art Director Luca Fulciniti, M&C Saatchi Head Of Interactive Development Stefania Sabbatini, M&C Saatchi Developer Davide Reppucci, M&C Saatchi Producer Alessio Sorrisi, M/C Saatchi Michela Braganti, M&C Saatchi Staging Artout Lab Production (H)films Director Edoardo Lugari Media Partner Igp Decaux Digital Public Relations Ambito5 Entered By M&C SAATCHI Milan A07/205 AUSTRALIA BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title ROAD TO RECOVERY Client DIAGEO AUSTRALIA Product/Service BUNDABERG RUM Entrant Company, City LEO BURNETT SYDNEY Advertising Agency, City LEO BURNETT SYDNEY Media Agency, City IKON COMMUNICATIONS Sydney Chief Creative Officer Andy Dilallo, Leo Burnett Sydney Creative Director Grant Mcaloon, Leo Burnett Sydney Vince Lagana, Leo Burnett Sydney Copywriter Michael Dawson, Leo Burnett Sydney Mark Schöller, Leo Burnett Sydney Art Director Ben Alden, Leo Burnett Sydney Chris Moreira, Leo Burnett Sydney Designers Ben Alden/Jason Young, Leo Burnett Sydney Director Patrick Fileti, Leo Burnett Sydney Editor Ed Copestick, Leo Burnett Sydney TV Producers Rita Gagliardi/Zoe Paulsen, Leo Burnett Sydney Print Producer Jeremy Devilliers/Adrian Jung/Ronald Regis/ Michelle Browne, Leo Burnett Sydney Social Manager Bryan Wilmot, Leo Burnett Sydney Client Service Director Peter Bosilkovski, Leo Burnett Sydney Account Managers Sam Mcgown/Holly Matchett, Leo Burnett Sydney Planner Mathieu Dauner, Leo Burnett Sydney Laser Embellishing Blazze Laser Embellishing, Blazze Laser Embellishing Photographer Christopher Ireland, Pool Entered By LEO BURNETT SYDNEY A07/220 BELGIUM BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title POKER Client CARLSBERG Product/Service CARLSBERG Entrant Company, City DUVAL GUILLAUME MODEM Antwerp Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Executive Creative Director Geoffrey Hantson/Katrien Bottez, Duval Guillaume Art Director Koenraad Lefever, Duval Guillaume Copywriter Dries De Wilde, Duval Guillaume Account Director Elke Janssens, Duval Guillaume Account Manager Bart Verschueren, Duval Guillaume Agency Producer Marc Van Buggenhout, Duval Guillaume Digital Strategic Director Kris Hoet, Duval Guillaume Conversation Manager Maarten Van Herck, Duval Guillaume Director Cecilia Verheyden, Monodot Executive Producer Tatiana Pierre, Monodot Producers Bo De Group/Charlotte Cotman, Monodot DOP Pieter Van Alphen, Monodot Postproduction Manager Frauke Dierickx, Monodot Editor Joris Vanden Berk, Monodot Entered By DUVAL GUILLAUME MODEM Antwerp A07/223 SOUTH AFRICA BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title JOURNEY OF HOPE Client KFC Product/Service KFC ADD HOPE Entrant Company, City OGILVY & MATHER JOHANNESBURG Advertising Agency, City OGILVY & MATHER JOHANNESBURG PR Manager Simone Serebro, Ogilvy PR Dustin Chick, Ogilvy PR

Producer Digital Team PR Manager Social Media Composer Sound Engineer Production Manager DOP Producer Director/Editor Senior Planner Group Director Copywriter Art Director Creative Director Executive Creative Director Entered By

Pakiso Albertus, Ogilvy Johannesburg Digital Team, OgilvyOne Tarryn Pitchers, Ogilvy PR Genna Hansen, Social@Ogilvy Dave Waugh, Freq’ncy Shane Renew, Freq’ncy Willem Van Der Walt, Mushroom Productions Brad Devine Cas Dreijer, MEC Access Paul Buys, MEC Access Johan Vorster, Happy Handgrenade Gabi Kuhn-Bernstein, Ogilvy Johannesburg Lauren Mcinnes, Ogilvy Johannesburg Irene Styger, Ogilvy Johannesburg Alexa Craner, Ogilvy Johannesburg Mike Martin, Ogilvy Johannesburg Fran Luckin, Ogilvy Johannesburg OGILVY & MATHER JOHANNESBURG

A07/244 BELGIUM BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title THE ALCOHOL BARRIER Client RESPONSIBLE YOUNG DRIVERS (RYD) Product/Service NGO Entrant Company, City PUBLICIS BRUSSELS Advertising Agency, City PUBLICIS BRUSSELS Media Agency, City BEPARK Gent Executive Creative Director Paul Servaes, Publicis Brussels Copywriter Tom Berth, Publicis Brussels Art Director Geert De Rocker, Publicis Brussels Account Director Francis Lippens, Publicis Brussels Account Manager Julie Oostvogels, Publicis Brussels Strategic Planner Annemie Goegebuer, Publicis Brussels Production Company -, Farmboy Producer Mike Van Cleven, Farmboy Production Company -, Bepark Entered By PUBLICIS BRUSSELS A07/297 PUERTO RICO BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title THE LAST MEAL: RESTAURANT Client AMNESTY INTERNATIONAL Product/Service AMNESTY INTERNATIONAL Entrant Company, City DDB LATINA PUERTO RICO San Juan Advertising Agency, City DDB LATINA PUERTO RICO San Juan Chief Creative Director Enrique Renta, DDB Latina Puerto Rico Creative Director Leslie Robles, DDB Latina Puerto Rico Art Director Jose Rivera, DDB Latina Puerto Rico Copywriter Gabriel Ríos, DDB Latina Puerto Rico Vp Managing Director Edgardo M Rivera, DDB Latina Puerto Rico Planner Marisa Pujals, DDB Latina Puerto Rico Editor Jose Cintrón, 1/4 Productions Sound Engineer Carlos Rivera, 1/4 Productions Digital Project Manager Janette Robles, DDB Latina Puerto Rico Producer Ive Negrón, 1/4 Productions Vp Production Loren Li Ortiz, 1/4 Productions Director Carlos García, Freelance Entered By DDB LATINA PUERTO RICO San Juan A08/100 GERMANY BEST USE OF BRANDED CONTENT & SPONSORSHIP Title DAYS OF HOPE Client DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Product/Service DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Entrant Company, City SAATCHI & SAATCHI Berlin Advertising Agency, City SAATCHI & SAATCHI Berlin Executive Creative Director Oliver Kapusta, Saatchi & Saatchi Berlin Creative Director Anne Petri, Saatchi & Saatchi Berlin Art Director Christopher Jones, Saatch & Saatchi Berlin Copywriter Kathrin Schaller, Saatchi & Saatchi Berlin International Coordination Heidi Tzavella, Saatchi & Saatchi Berlin Account Michael Samak/Anke Schrot/Inken Dachsel/ Theresa Helmich, Saatchi & Saatchi Berlin Producer Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Camera/Film Editing Luca Danscher/Lukas Remie/Stephan Krause, Parasol Island Berlin Composer/Sound design Jonathan Wulfes, Parasol Island Berlin Production/Director Søren Haxholm/Denis Guth, Parasol Island Berlin Executive Creative Director/ Creative Director Johan Ohlson/Max Olech/Anna Pushkareva/ Veljko Golubovic/Jürg Aemmer, Saatchi & Saatchi EMEA Creative Department Zarko Veljkovic/Dragana Petkovic/ Fréderic Nogier/Laura Iane/Marius Tianu/ Catali, Saatchi & Saatchi EMEA Project Leader/Media Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi EMEA

WEDNESDAY, JUNE 19, 2013

27 Account/Management

Copywriter Video Designer PR/Communication

Production Marketing & PR Director PR Manager Entered By

Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi EMEA Max Olech/Tanya Moseeva/Nikola Zmajevic/ Felix Freese, Saatchi & Saatchi EMEA Dmitry Panteleenka, Saatchi & Saatchi EMEA Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi EMEA Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi EMEA Isobel Kerr-Newell, Saatchi & Saatchi London Zoe Kent , Saatchi & Saatchi London SAATCHI & SAATCHI Berlin

A08/103 UNITED KINGDOM BEST USE OF BRANDED CONTENT & SPONSORSHIP Title SERIOUS PLAY Client HSBC Product/Service HSBC Entrant Company, City JWT LONDON Advertising Agency, City JWT LONDON Media Agency, City GROUPM London Executive Creative Director Russell Ramsey, JWT Global Hsbc Creative Director Axel Chaldecott, JWT Creative Director Daniel Hennessy, JWT Iain Weatherby, JWT Copywriter Matt Chandler, JWT Art Director Simon Sworn, JWT Account Director Tanya Hamilton-Smith, JWT Account Supervisor Rollo Gwyn-Jones, JWT Planner Orlando Hooper-Greenhill, JWT Agency TV Producer Romilla Sanassy, JWT Director Ash Bolland, Curious Film Producer Tara Riddell, Curious Film Editor James Rosen, Final Cut Sound Design Dan Weinbery, Greek Street Studios Print Producer Romana Kit, JWT Coin Producer Emma White, JWT Coin Design Matt Dent, Bison Bison Entered By JWT LONDON A08/195 NORWAY BEST USE OF BRANDED CONTENT & SPONSORSHIP Title GEOX AMPHIBIOX Client GEOX Product/Service AMPHIBIOX URBAN WATERPROOF SHOES Entrant Company, City SMFB Oslo Advertising Agency, City SMFB Oslo / STINKDIGITAL London Media Agency, City GROUPM Milan Client Luigi Garbuio, Geox Georgio Lorenzo, Geox Richard Holley, Geox DOP Benjamin Thomas, Stink TV Producer James Waters, Stink TV Director Rohan Mangat Blair, Stink TV Creative Director Cameron Temple, Stinkdigital Executive Producer Andy Kinsella, Stinkdigital Designer Magnus Snickars, SMFB Stina Nordegren, SMFB Arnar Haldorsson, SMFB Agency Producer Christoffer Lorang Dahl, SMFB Account Manager Jannicke Platou, SMFB Account Director Kristian Kristiansen, SMFB Copywriter Thomas Askim, SMFB Art Director Eirik Stensrud, SMFB Entered By SMFB Oslo A09/046 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Project Manager Content Director Business Director Developer

Project Manager Global Brand Manager Art Director Concept Developer Technology Specialist Technical Advisor Product Designer Creative Technologist Project Director Executive Creative Director Entered By

FINLAND WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI TBWA\HELSINKI Kia Herold, TBWA Helsinki Juha Pelkonen, TBWA Helsinki Lauri Toivonen, TBWA Helsinki Timo Reunanen, Symbio Marton Ekler, Symbio Kimmo Lahdenkangas, Symbio Juha Tikkanen, Symbio Ceylan Yukler, TBWA Kruno Ivancic, TBWA Pekka Puhakka, TBWA Helsinki Ville Yli-Knuutila, TBWA Helsinki Aleksanteri Gyllenbögel, TBWA Helsinki Mikko Köykkä, TBWA Helsinki Daniel Julier, TBWA Helsinki Väinö Leskinen, TBWA Helsinki Nina Kaskinen, TBWA Helsinki Martin Mohr, TBWA Helsinki TBWA\HELSINKI

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MEDIA WINNERS

28 A09/101 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Art Director Copywriter Creative Director Chief Creative Officer Entered By A09/138 BEST USE OF DIGITAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Junior Art Director Copywriter Senior Art Director Traffic Manager Communications Execuitive Group Communications Director Graphic Designer Copywriter Interactive Art Director Art Director Creative Director Regional Executive Creative Director Chief Creative Officer Entered By A10/064 BEST USE OF SOCIAL MEDIA Title

SPAIN FREE WI-FI McDONALD’S SISTEMAS DE ESPAÑA McDONALD’S TBWA\ESPAÑA Madrid TBWA\ESPAÑA Madrid Javier Somoano, TBWA \ España Albert Sanfeliu, TBWA \ España Montse Pastor, TBWA \ España Guillermo Gines, TBWA \ España Juan Sanchez, TBWA \ España TBWA\ESPAÑA Madrid UNITED ARAB EMIRATES NAWRAS PIGGYBACKING NAWRAS WIFI LEO BURNETT DUBAI LEO BURNETT DUBAI Mahdy Abdelrahman, Leo Burnett Janelle Erickson, Leo Burnett Dima Kronfol, Leo Burnett Gabriel Noronha, Leo Burnett Alya Aladawy, Leo Burnett Khalil Salem, Leo Burnett Braden Deatcher, Leo Burnett Simon Raffaghello, Leo Burnett Haytham Lamah, Leo Burnett Frederick Tadeo, Leo Burnett Ammar Safi, Leo Burnett Mohamed Oudaha, Leo Burnett Peter Bidenko, Leo Burnett Bechara Mouzannar, Leo Burnett LEO BURNETT DUBAI

Creative Director Head Of Art Writer Head Of Digital Agency Producer Agency TV Producer Senior Account Director Account Manager General Manager Director Director/Photographer Sound Designer Event Director Typographer Editor Entered By

Project Co-Ordinator Vice President Managing Director Digital Strategy Director Entered By A10/120 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Entered By A10/200 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City

UNITED KINGDOM

Entered By

THE FUTURE OF THE FASHION SHOW BY TOPSHOP IN HOUSE (TOPSHOP) TOPSHOP UNIQUE FASHION SHOW TOPSHOP London TOPSHOP London TOPSHOP London Justin Cooke, Topshop Marvin Chow, Google Laura Oakden, Topshop

A11/030 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Project Manager Content Director Business Director Developer

Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Marketing Officer Director Of Marketing Senior Digital Designer Product Marketing Manager Google/Emea (B2c) Zeynep Inanoglu, Google Web Marketing Manager Carrie Jones, Topshop Product Marketing Manager google /Emea (B2b) Natalia Cano Marren, Google Industry Manager - Retail Joanna Aston, Google Head Of Google/ Marketing Emea (B2c) Christian Cussens, Google User Experience/ Digital Design Co-Ordinator Katie Freestone, Topshop Senior Fashion/ Social Media Writer Zoe Patoff, Topshop Entered By TOPSHOP London A10/070 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Strategy Director Marketing Director Marketing Manager

A10/116 BEST USE OF SOCIAL MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Business Director Project Manager

AUSTRALIA SHE RUNS THE NIGHT NIKE WOMEN’S RUNNING JOY. Sydney JOY. Sydney RAZOR East Redfern Christy Peacock, JOY Andrew Wynne, JOY Juliana Nyugen, Nike Asia-Pacific Tim Wood, Nike Asia-Pacific Missy Capone, Nike Asia-Pacific Chad Mackenzie, JOY Tim Chenery, JOY David Roberts, JOY Rupert Pay, JOY Corinne Porter, JOY Trelise Caughey, JOY Kirsty Reynolds, JOY Brooke Doherty, JOY Jonathan Hopkins, Razor Media Kiku Ohe, Exit Films Simon Harsent, The Pool Collective Wes Chew, Sonar Music Andy O’Loughlin, Limelight Sports Luca Ionescu, Like Minded Studio David Whittaker, The Editors JOY. Sydney

Project Manager Global Brand Manager Art Director Concept Developer Technology Specialist Technical Advisor Product Designer Creative Technologist Project Director Executive Creative Director Entered By A11/096 BEST USE OF MOBILE DEVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Associate Creative Director Copywriter

Senior Art Director Senior Interactive Specialist Mobile Application Specialist Art Director Director User Interface Designer

Producer Group Account Director Account Director Account Manager Senior Manager/ Corporate Communications Executive/ Corporate Communications

UNITED KINGDOM TORCHVIEW LLOYDS BANKING GROUP LLOYDS TSB MEC London MEC London MEC London Genna Trentham, MEC Mike Rance, MEC Jamie Doubleday, MEC Andrew Mcgovern, Immersive Thomas Mcgovern, Immersive Stuart Bowden, MEC Matt Bell, MEC MEC London CHINA NIKE GREATNESS NIKE NIKE WIEDEN+KENNEDY Shanghai WIEDEN+KENNEDY Shanghai MINDSHARE Shanghai Team Nike WIEDEN+KENNEDY Shanghai USA WELCOME TO SMALL BUSINESS SATURDAY AMERICAN EXPRESS AMERICAN EXPRESS DIGITAS New York DIGITAS New York MINDSHARE New York Aifos, Mindshare, M Booth, Wieden+Kennedy Digitas DIGITAS New York FINLAND WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI TBWA\HELSINKI Kia Herold, TBWA Helsinki Juha Pelkonen, TBWA Helsinki Lauri Toivonen, TBWA Helsinki Timo Reunanen, Symbio, Marton Ekler, Symbio Kimmo Lahdenkangas, Symbio Juha Tikkanen, Symbio Ceylan Yukler, TBWA Kruno Ivancic, TBWA Pekka Puhakka, TBWA Helsinki Ville Yli-Knuutila, TBWA Helsinki Aleksanteri Gyllenbögel, TBWA Helsinki Mikko Köykkä, TBWA Helsinki Daniel Julier, TBWA Helsinki Väinö Leskinen, TBWA Helsinki Nina Kaskinen, TBWA Helsinki Martin Mohr, TBWA Helsinki TBWA\HELSINKI SINGAPORE LEND AN EYE EUREKA CALL CENTRE SYSTEM (S) AWARENESS GREY GROUP SINGAPORE GREY GROUP SINGAPORE Ali Shabaz, Grey Group Singapore Joseph Cheong, Grey Group Singapore Ali Shabaz, Grey Group Singapore Joseph Cheong, Grey Group Singapore Karn Singh, Grey Group Singapore Deng Yingzhi, Grey Group Singapore Sudhir Pasumarty, Grey Group Singapore Sandeep Bhardwaj, Grey Group Singapore Tan Giap How, Grey Group Singapore Desmond Tan, KTV Sudhir Pasumarty, Grey Group Singapore Leow See Ming, Grey Group Singapore Victoria Koh Wei Ting, Grey Group Singapore Sandra Ong, Grey Group Singapore Penelope Wetherill, Grey Group Singapore Gaurav Arora, Grey Group Singapore Michelle Tan, Grey Group Singapore Rani Ramaya, Grey Group Singapore Apriani Kartika, Grey Group Singapore

WEDNESDAY, JUNE 19, 2013

Call Centre Manager Design Artist Production Manager Entered By

Charis Low, Eureka Call Centre System Fedinandus Oen , Grey Group Singapore Bobby Koh , Grey Group Singapore GREY GROUP SINGAPORE

B01/015 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Copywriter

THE NETHERLANDS

Art Director Strategy Director Client Services Director Entered By B01/022 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Executive Creative Director VP/Creative Director Copywriter Art Director Activation Director Digital Director Events Manager Events Supervisor Public Relations Print Producer Head of Art Entered By B01/166 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Creative Officer Creative Director Copywriter Art Director Designers Director Editor TV Producers Print Producer

Social Manager Client Service Director Account Managers Planner Laser Embellishing Photographer Entered By B01/221 BEST USE OF INTEGRATED MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City VP Creative Director Executive Creative Director Copywriter Art Director Illustrador Producer Account Director Head Of Client Service Account Sepervisor Planner Head Of Digital Project Manager UXD

THE WORD ON THE STREET THE ECONOMIST GROUP MAGAZINE FHV BBDO Amsterdam FHV BBDO Amsterdam PHD Amsterdam Paul Falla, FHV BBDO Mark Muller, FHV BBDO Simon Carbery, FHV BBDO Bas De Graaf, FHV BBDO Arnd Jan Gulmans, FHV BBDO Iain Howe, FHV BBDO FHV BBDO Amsterdam THE PHILIPPINES OLYMPIC SHIRT FLAG PROCTER & GAMBLE PHILIPPINES LAUNDRY DETERGENT ACE SAATCHI & SAATCHI Manila ACE SAATCHI & SAATCHI Manila Andrew Petch, Ace Saatchi & Saatchi Trixie Diyco, Ace Saatchi & Saatchi Paw Berroya, Ace Saatchi & Saatchi Gino Caoile, Ace Saatchi & Saatchi Gen Lizares, Ace Saatchi & Saatchi Sheila Tiongco, Ace Saatchi & Saatchi Louie Di Jr, Ace Saatchi & Saatchi Yahnee Mendoza, Ace Saatchi & Saatchi Martin Romualdez, Ace Saatchi & Saatchi Dennis Obien, Ace Saatchi & Saatchi Denise Tee, Ace Saatchi & Saatchi ACE SAATCHI & SAATCHI Manila AUSTRALIA ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM LEO BURNETT SYDNEY LEO BURNETT SYDNEY IKON COMMUNICATIONS Sydney Andy Dilallo, Leo Burnett Sydney Grant Mcaloon, Leo Burnett Sydney Vince Lagana, Leo Burnett Sydney Michael Dawson, Leo Burnett Sydney Mark Schöller, Leo Burnett Sydney Ben Alden, Leo Burnett Sydney Chris Moreira, Leo Burnett Sydney Ben Alden/Jason Young, Leo Burnett Sydney Patrick Fileti, Leo Burnett Sydney Ed Copestick, Leo Burnett Sydney Rita Gagliardi/Zoe Paulsen, Leo Burnett Sydney Jeremy Devilliers/Adrian Jung/ Ronald Regis/Michelle Browne, Leo Burnett Sydney Bryan Wilmot, Leo Burnett Sydney Peter Bosilkovski, Leo Burnett Sydney Sam Mcgown/Holly Matchett, Leo Burnett Sydney Mathieu Dauner, Leo Burnett Sydney Blazze Laser Embellishing, Blazze Laser Embellishing Christopher Ireland, Pool LEO BURNETT SYDNEY BRAZIL REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann/ Libbt Fine, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil

D4-19-29-MEDIAWinners+A_Mise en page 1 18/06/13 23:01 Page29

MEDIA WINNERS Director Advertiser’s Supervisor

Innovation Director Producer Color Grading Editorial Grading Online Entered By C01/063 FAST MOVING CONSUMER GOODS Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Sound Engineer Producer Executive Producer Associate Media Planner Junior Account Planner Strategic Planner Associate Planning Director Account Executive Account Director Group Director/ Marketing Solutions Director/Broadcast Production Associate Creative Director Creative Services Supervisor Art Director Paula Oliosi, Grupo Gallegos Creative Director Group Creative Director Chief Creative Officer Entered By C01/088 FAST MOVING CONSUMER GOODS Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Creative Director Art Director Copywriter Agency Producer Project Manager Planner Account Management Business Leader Director Of Integration Digital Producer Designer Director Production Co-Producer Lighting Cameraman Editor Community Management Design And Build Post Production/Sound Design Entered By C01/107 FAST MOVING CONSUMER GOODS Title Client Product/Service Entrant Company, City Advertising Agency, City Global Chief Creative Officer Chief Creative Officer Creative Directors

Art Directors Copywriters Art Director Designers Director - Creative Technology Creative Technologists

John X Carey, Paranoid Us Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Joel Pearson, PHD Phillip Owens/Keith Kenniff, Paranoid Us Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo USA BEDTIME STORIES CALIFORNIA MILK PROCESSING BOARD MILK GRUPO GALLEGOS HUNTINGTON BEACH GRUPO GALLEGOS HUNTINGTON BEACH GRUPO GALLEGOS HUNTINGTON BEACH Gonzalo Ugarteche, Juice West Mechi Serrano, Flamboyant Paradise Guido Rutenberg, Flamboyant Paradise Javier Lourenco, Flamboyant Paradise Sharon Cooper, Grupo Gallegos Carlos Arias, Grupo Gallegos Danny Gonzalez, Grupo Gallegos Luis Miranda, Grupo Gallegos Sandra Ochoa, Grupo Gallegos Kymberly Spector, Grupo Gallegos Montse Barrena, Grupo Gallegos Carlos Barciela, Grupo Gallegos Saul Escobar, Grupo Gallegos Curro Chozas, Grupo Gallegos Barbie Maraviov, Grupo Gallegos Charlie Davis, Grupo Gallegos Paul Lucker, Grupo Gallegos Juan Oubiña, Grupo Gallegos Pablo Buffagni, Grupo Gallegos GRUPO GALLEGOS HUNTINGTON BEACH UNITED KINGDOM MEAT SNACKING HELMET KERRY FOODS MATTESSONS FRIDGE RAIDERS SAATCHI & SAATCHI London SAATCHI & SAATCHI London VIZEUM London Paul Silburn/Kate Stanners, Saatchi & Saatchi Andy Jex/Rob Potts, Saatchi & Saatchi Andy Jex/Matthew Guy, Saatchi & Saatchi Rob Potts/Will John, Saatchi & Saatchi Greg Hemes, Saatchi & Saatchi Freya Thompson, Saatchi & Saatchi Tom Gibson/Tom Callard, Saatchi & Saatchi Sam Hawkey/James Barker, Saatchi & Saatchi Charles Pym, Saatchi & Saatchi Matt Groves, Saatchi & Saatchi Richard Leafberg, Saatchi & Saatchi Louis Sheppard/ Brett Shellard, Saatchi & Saatchi Kit Lynch-Robinson, Marmalade Films Neil Cray Julian Hohndorf Myles Painter Outside Line Hothouse Marmalade Films Special Thanks To Bucks New University SAATCHI & SAATCHI London AUSTRALIA SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY LEO BURNETT SYDNEY / LEO BURNETT CHICAGO Mark Tutssel, Leo Burnett Chicago Andy Dilallo, Leo Burnett Sydney Grant Mcaloon/Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Justin Carew/Iggy Rodriguez, Leo Burnett Sydney Iggy Rodriguez/Justin Carew, Leo Burnett Sydney Andy Dilallo, Leo Burnett Sydney Omari Millers/John-Henry Pajak/ Dave Mugford, Leo Burnett Sydney/Chicago Chad Mirshak, Leo Burnett Chicago Brendan Crich/Scott North/Keong Seet, Leo

Burnett Sydney/Chicago Executive Producer Producer Executive Account Director Account Supervisor Director Editor 2nd Unit Director Production Company Music Company Entered By

Adrian Gunadi, Leo Burnett Sydney Stephen Clark, Leo Burnett Chicago Bob Raidt, Leo Burnett Chicago Katie Nikolaus, Leo Burnett Chicago Patrick Fileti, Leo Burnett Sydney Patrick Fileti, Leo Burnett Sydney Angus Forbes, Leo Burnett Sydney The Super Group, The Super Group Highlight Films, Highlight Films Song Zu, Song Zu LEO BURNETT SYDNEY

C02/029 USA CARS & AUTOMOTIVE SERVICES Title THE BEETLE SHARK CAGE Client VOLKSWAGEN Product/Service VW BEETLE Entrant Company, City MEDIACOM New York Advertising Agency, City DISCOVERY CHANNEL Silver Spring Media Agency, City MEDIACOM New York Director/MediaCom Beyond Advertising Adam Pincus, MediaCom Gm/Marketing Communications Justin Osborne, Volkswagen Senior Partner/Associate Director Joanne Diaz, MediaCom Managing Partner David Fasola, MediaCom Communications Planning Director Sean Williamson, MediaCom Executive Vice President/ Discovery Ad Sales Scott Felenstein, Discovery Channel Director/Discovery Ad Sales Marketing Mark Lewis, Discovery Channel Director/Discovery Solutions Kevin McCarthy, Discovery Channel Account Executive Stacy Tobin, Discovery Channel Creative Director Amanda Doyle, Deutsch Senior Account Supervisor Alex Milwee, Edelman Entered By MEDIACOM New York C02/037 CARS & AUTOMOTIVE SERVICES Title Client Product/Service Entrant Company, City Advertising Agency, City Copywriter Art Director Agency Producer Web Producer Designer Interaction Designer/ Information Architect Advertiser’s Manager

Art Director Account Supervisor Account Executive Writer Web Producer Entered By

SWEDEN LAUNCH SITE ON EBAY VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS Gothenburg FORSMAN & BODENFORS Gothenburg Martin Ringqvist, Forsman Bodenfors Björn Engström, Forsman Bodenfors Sophia Lindholm, Forsman Bodenfors Anders Eklind, Forsman Bodenfors Alexander Blidner, Forsman Bodenfors Lina Strandang, Forsman Bodenfors Peter Gaudiano, Forsman Bodenfors Jerry Wass, Forsman Bodenfors Johan Wingård, Forsman Bodenfors Jenny Edwardsson, Forsman Bodenfors Britta Malmberg, Forsman Bodenfors Alison Arnold, Forsman Bodenfors Staffan Lamm, Forsman Bodenfors Cilla Glenberg, Forsman Bodenfors Olle Victorin, Forsman Bodenfors Eva Råberg, Forsman Bodenfors Simon Coe, Forsman Bodenfors Stefan Thomson, Forsman Bodenfors FORSMAN & BODENFORS Gothenburg

C05/017 TURKEY COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title THE GAME OF YOUR LIFE Client OZYEGIN UNIVERSITY Product/Service SOCIAL MEDIA Entrant Company, City 41?29! Istanbul Advertising Agency, City 41?29! Istanbul / DIJITAL BURO ISTANBUL Head Of Agency Alemşah Öztürk, 41? 29!

Creative Director Seren Köroğlu, 41? 29!

Art Director Ufuk Çetincan, 41? 29!

Copywriter İlyas Eralp, 41? 29!

Alperen Altınöz, 41? 29!

Ahmet Terzioğlu, 41? 29!

Interface Designer Emir Anarat, 41? 29!

Actionscript Developer Kağan Çam, 41? 29! .net Developer Emre Bağcı, 41? 29!

Interface Developer Emre Çakmakçı, 41? 29!

Flash Animator Enis Kılıç, 41? 29!

Post Production Doğuş Aslan, 41? 29!

Asya Leman Sanıtürk, 41? 29!

Sound Designer Zeynep Bozok, 41? 29!

Project Manager Gencer Soytemiz, 41? 29!

Brand Manager Mine Pehlivanlı, 41? 29!

Technical Directors Hidayet Bayraktar, 41? 29!

Eren Dursun, 41? 29!

Social Media Manager Ali Güracar/Özge Demirbaş, 41? 29!

Campaign Manager Mert Alankaya, 41? 29!

Entered By 41?29! Istanbul

WEDNESDAY, JUNE 19, 2013

29 C05/037 THE PHILIPPINES COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title SCREEN-AGE LOVE STORY Client PLDT Product/Service MYDSL Entrant Company, City ACE SAATCHI & SAATCHI Manila Advertising Agency, City ACE SAATCHI & SAATCHI Manila Executive Creative Director Andrew Petch, Ace Saatchi & Saatchi VP/Creative Director Trixie Diyco, Ace Saatchi & Saatchi Creative Director Greg Martin, Ace Saatchi & Saatchi Head Of Art Denise Tee, Ace Saatchi & Saatchi Copy Writer Paw Berroya, Ace Saatchi & Saatchi Gelo Suarez, Ace Saatchi & Saatchi Jordan Santos, Ace Saatchi & Saatchi Petra Magno, Ace Saatchi & Saatchi Sara Badr, Ace Saatchi & Saatchi Art Director Glenn Lalogan, Ace Saatchi & Saatchi Windel Aboy, Ace Saatchi & Saatchi Hans Malang, Ace Saatchi & Saatchi Miguel Maier, Ace Saatchi & Saatchi Agency Producer Karen Sto. Domingo, Ace Saatchi & Saatchi Client Service Director Gigi Garcia, Ace Saatchi & Saatchi Account Manager April Landicho, Ace Saatchi & Saatchi Claire Cruz, Ace Saatchi & Saatchi Planner Carmen Antunez, Ace Saatchi & Saatchi Natalie Ang, Ace Saatchi & Saatchi Director Henry Frejas, Ace Saatchi & Saatchi Entered By ACE SAATCHI & SAATCHI Manila C05/046 UNITED ARAB EMIRATES COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title NAWRAS PIGGYBACKING Client NAWRAS Product/Service WIFI Entrant Company, City LEO BURNETT DUBAI Advertising Agency, City LEO BURNETT DUBAI Junior Art Director Mahdy Abdelrahman, Leo Burnett Copywriter Janelle Erickson, Leo Burnett Senior Art Director Dima Kronfol, Leo Burnett Traffic Manager Gabriel Noronha, Leo Burnett Communications Execuitive Alya Aladawy, Leo Burnett Group Communications Director Khalil Salem, Leo Burnett Graphic Designer Braden Deatcher, Leo Burnett Copywriter Simon Raffaghello, Leo Burnett Haytham Lamah, Leo Burnett Interactive Art Director Frederick Tadeo, Leo Burnett Art Director Ammar Safi, Leo Burnett Creative Director Mohamed Oudaha, Leo Burnett Regional Executive Creative Director Peter Bidenko, Leo Burnett Chief Creative Officer Bechara Mouzannar, Leo Burnett Entered By LEO BURNETT DUBAI C07/009 CANADA RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title YOUR BETTER STARTS HERE Client FGL SPORT Product/Service SPORT CHEK Entrant Company, City TOUCHE! PHD Montréal Media Agency, City TOUCHE! PHD Montréal SIDLEE Touché!PHD Chanel Marketing Manager Sarah Gardner, FGL Sports Vice President Marketing And E-Commerce Frederick Lecoq, FGL Sports Chief Marketing Officer Duncan Fulton, FGL Sports Entered By TOUCHE! PHD Montréal C07/030 SOUTH KOREA RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title WATERDROP AD Client DOMINO’S PIZZA Product/Service PIZZA Entrant Company, City INNOCEAN WORLDWIDE Seoul Advertising Agency, City INNOCEAN WORLDWIDE Seoul Creative Director Jung A Kim, Innocean Worldwide Art Director Sung Chul Kwon, Innocean Worldwide Copywriter Yeo Reum Shin, Innocean Worldwide Art Director Young-Ho Hwang, Innocean Worldwide Copywriter Suk Kyung Kang, Innocean Worldwide Agency PD Bae Sung Kim, Innocean Worldwide Art Director Hun-Im, Innocean Worldwide Copywriter Se Hee Kim, Innocean Worldwide Account Executive Hee-Gon Suh, Innocean Worldwide Byoung-Hun Cho, Innocean Worldwide Se-Ra Lee, Innocean Worldwide Executive Producer Ji-Young Lim, Planit Production Producer Min-Pyo Choi, Planit Production Director Seong-Hoon Yoo, Elemnet Edit Pulpomano 2D Vixen Sound Design Stone Sound Entered By INNOCEAN WORLDWIDE Seoul

D4-19-29-MEDIAWinners+A_Mise en page 1 18/06/13 23:01 Page30

MEDIA WINNERS

30 C07/047 RUSSIA RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title A RING TO BRING THEM CLOSER Client McDONALD’S Product/Service RONALD McDONALD FOUNDATION Entrant Company, City LEO BURNETT MOSCOW Advertising Agency, City LEO BURNETT MOSCOW Media Agency, City OPTIMUM MEDIA OMD Moscow Composer Ruslan Muratov, Dago Film Studio Director Natalia Malgina, Dago Film Studio Producer Liubov Kuznetsova, Dago Film Studio Junior Digital Producer Andrey Puchkov, Leo Burnett Moscow Senior Digital Producer Pavel Kuzmin, Leo Burnett Moscow Producer Yulia Lartseva, Leo Burnett Moscow Interactive Creative Director Roman Pavlenko, Leo Burnett Moscow Account Manager Eugenie Karpenkova, Leo Burnett Moscow Group Account Director Oxana Shevchenko, Leo Burnett Moscow Designer Assia Boukhnina, Leo Burnett Moscow Design Studio Creative Director Dmitry Jakovlev, Leo Burnett Moscow Copywriter Margarita Kasimova, Leo Burnett Moscow Art Director Zoya Ryabinina, Leo Burnett Moscow Senior Strategic Planner Anna Malikina, Leo Burnett Moscow Creative Director Natalia Smelova, Leo Burnett Moscow Executive Creative Director Mikhail Kudashkin, Leo Burnett Moscow Entered By LEO BURNETT MOSCOW C07/068 ARGENTINA RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title MY-NNEQUIN Client APSA CENTROS COMERCIALES Product/Service DOT BAIRES SHOPPING Entrant Company, City DAVID Buenos Aires Advertising Agency, City DAVID Buenos Aires ECD Joaquin Cubria, David Ignacio Ferioli, David Creative Director Matías Lafalla, David Ramiro Rodríguez Gamallo, David Acount Manager Emanuel Abeijón, David Account Supervisor Justina Lioy Lupis, David Agency Producer Sebastian García Suarez, David Production Company Rebolucion, Rebolucion Director Javier Usandivaras, Rebolucion Production Sake, Sake Entered By DAVID Buenos Aires C08/005 PUBLICATIONS & MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Creative Director Copywriter Art-Director Entered By C08/030 PUBLICATIONS & MEDIA Title Client Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Teamlead Champions League Production Manager Sports Senior Manager Campaign Communications Senior Manager Content Marketing Director Campaign Communications/Social Media Senior Vice President Marketing Media Agency Agency Producer Graphic Design Account Supervisor Art Director Copywriter Creative Director Executive Creative Director Chief Creative Officer Entered By

RUSSIA MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg Andrey Gubaydullin, Voskhod Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod VOSKHOD Yekaterinburg GERMANY SKY LIVESPOTS SKY SKY SERVICEPLAN Munich SERVICEPLAN Munich MINDSHARE Frankfurt Frank Dammann, Sky Julia Boettger, Sky Sabine Schernthaner, Sky Benno Unterforsthuber, Sky Esther Henze, Sky Ivo Hoevel, Sky Daniel Epailly, Mindshare Florian Panier, Serviceplan Andreas Heuschneider, Serviceplan Alexander Wieland/Katrin Eberbach/ Felix Emmerlich, Serviceplan Franz Roeppischer, Serviceplan Lorenz Langgartner/Frank Seiler, Serviceplan Sandra Loibl/Oliver Palmer, Serviceplan Matthias Harbeck, Serviceplan Alexander Schill, Serviceplan SERVICEPLAN Munich

C10/052 BRAZIL CORPORATE IMAGE & INFORMATION Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Entrant Company, City OGILVY BRASIL São Paulo Advertising Agency, City OGILVY BRASIL São Paulo VP Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil

Copywriter Art Director Illustrador Producer Account Director Head Of Client Service Account Sepervisor Planner Head Of Digital Project Manager UXD Director Advertiser’s Supervisor

Innovation Director Producer Color Grading Editorial Grading Online Entered By

Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann/ Libbt Fine, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid Us Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Joel Pearson, PHD Phillip Owens/Keith Kenniff, Paranoid Us Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

C11/011 BRAZIL CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title TINY HOLE Client HEMORIO Product/Service BLOOD BANK Entrant Company, City BINDER VISAO ESTRATEGICA Rio De Janeiro Advertising Agency, City BINDER VISAO ESTRATEGICA Rio De Janeiro Media Agency, City BINDER VISAO ESTRATEGICA Rio De Janeiro Art Director Leandro Bechara, Binder Visão Estratégica Marcelo Andrade, Binder Visão Estratégica Copywriter Mariana Louzada, Binder Visão Estratégica Pedro Drable, Binder Visão Estratégica Account Supervisor Christina Santos, Binder Visão Estratégica Dryelle Soares, Binder Visão Estratégica Head Of Art Marcus Saulnier, Binder Visão Estratégica Creative Director Marcos Apóstolo, Binder Visão Estratégica Film Editing Jefferson Barcellos, Binder Visão Estratégica Art Buyer Bianca Repsold, Binder Visão Estratégica Clara Queiroz, Binder Visão Estratégica Production Edileusa Lima, Binder Visão Estratégica Pedro Esteves, Binder Visão Estratégica Media Supervisor Andrea Corrado, Binder Visão Estratégica Andrea Afonso, Binder Visão Estratégica Photographer Rudy Huhold Advertiser Manager Valéria Bravo, Hemorio Sound Director Lucas Duque, Sonido Account Manager Glaucio Binder, Binder Visão Estratégica Flávio Cordeiro, Binder Visão Estratégica Entered By BINDER VISAO ESTRATEGICA Rio De Janeiro C11/017 NEW ZEALAND CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title FLASH DRIVING GAME Client NEW ZEALAND TRANSPORT AGENCY Product/Service SLOW DOWN - YOUNG MALES Entrant Company, City OMD Wellington Advertising Agency, City CLEMENGER BBDO Wellington Media Agency, City OMD Wellington Account Manager Emily Goulden, OMD Business Director Annabelle Wilkinson, OMD Direct Of Social Marketing Linda Major, Clemenger BBDO Executive Creative Director Philip Andrew, Clemenger BBDO Creative Director Briget Alkema, Clemenger BBDO Strategic Planner Thomas Scovell, Clemenger BBDO Entered By OMD Wellington C11/032 SOUTH KOREA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Entrant Company, City CHEIL WORLDWIDE Seoul Advertising Agency, City CHEIL WORLDWIDE Seoul Media Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, Ex Creative Technical Designer Taejin Kang, Ex Creative Myeongjoon Joo, Ex Creative Entered By CHEIL WORLDWIDE Seoul

WEDNESDAY, JUNE 19, 2013

C11/116 TURKEY CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title FRAME OF SPEECH Client AMNESTY INTERNATIONAL Product/Service AMNESTY INTERNATIONAL Entrant Company, City GREY ISTANBUL Advertising Agency, City GREY ISTANBUL Agency Production Director Meltem Köse, Grey Istanbul Account Executive Nazlı Turan, Grey Istanbul Gizem Öğren Animatior/Photographer Kerem Çakmak, F/2.8 Studio Photographer Fırat Doger, F/2.8 Studio Korcan Atalay, F/2.8 Studio Hakan Serbest, F/2.8 Studio Director Felix Duart, F/2.8 Studio Photographer/Director Ozan Çakmak, F/2.8 Studio Agency Producer Selim İpek, Grey İstanbul Account Director Elifsu Serin, Grey İstanbul Account Supervisor Omer Ustundağ, Grey İstanbul Art Director Çetin Yıldız, Grey Istanbul Junior Copywriter Ece Ok, Grey İstanbul Copywriter Kadir Özdemir Merve Selamet, Grey İstanbul Deputy Creative Director Erdinç Mutlu, Grey İstanbul Executive Creative Director Engin Kafadar, Grey İstanbul Ergin Binyıldız, Grey İstanbul Entered By GREY ISTANBUL C11/142 USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title SAVE 11 Client ALLSTATE Product/Service INSURANCE Entrant Company, City STARCOM MEDIAVEST GROUP Chicago Advertising Agency, City LEO BURNETT CHICAGO Media Agency, City STARCOM MEDIAVEST GROUP Chicago Associate Director Robert Hunt, Starcom MediaVest Group Director Kira Clifton, Starcom MediaVest Group Senior Vice President/Director Karla Knecht, Starcom MediaVest Group Entered By STARCOM MEDIAVEST GROUP Chicago C11/148 PUERTO RICO CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title FOLLOW2UNFOLLOW Client PUERTO RICO GOVERNMENT Product/Service CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant Company, City STARCOM MEDIAVEST GROUP San Juan Media Agency, City STARCOM MEDIAVEST GROUP San Juan Innovation Director Alejandro Rosado, Starcom Mediavest Group Entered By STARCOM MEDIAVEST GROUP San Juan C11/169 GERMANY CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title FREE THE FORCED! Client UNITED NATIONS ASSOCIATION OF GERMANY Product/Service UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant Company, City CHEIL GERMANY Schwalbach Advertising Agency, City CHEIL GERMANY Schwalbach Executive Creative Director Roland Rudolf, Cheil Germany Creative Director Thomas Schroeder, Cheil Germany Joern Welle, Cheil Germany Head Of Design Arnab Biswas, Cheil Germany Creative Concepter Fernanda Roedel, Cheil Germany Copywriter Thilo Mueller-Ohldach, Cheil Germany Art Director Ian Lit Shen Lim, Cheil Germany Creative Specialist Moritz Gillrath, Cheil Germany President Volker Selle, Cheil Germany Account Director Yung Kyu Tomas Lee, Cheil Germany Account Executive Anna-Sophie Johannes, Cheil Germany Younghae Suh, Cheil Germany Social Media Planner Katharina Fahnl, Cheil Germany Project Manager Digital Maximilian Ofer, Cheil Germany Project Manager Roman Laufer, Cheil Germany Event Manager Dunja Habib, Cheil Germany Producer Kai Hartung, Cheil Germany Project Manager Suzane Papac, Cheil Germany Senior Screen Designer Peter Kirsch Entered By CHEIL GERMANY Schwalbach C11/175 ECUADOR CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title RADIO AMBULANCE Client AER (ECUADORIAN RADIO ASSOCIATION) Product/Service CORPORATE IMAGE CAMPAIGN Entrant Company, City MARURI GREY Guayaquil Advertising Agency, City MARURI GREY Guayaquil Chief Creative Officer/Copywriter Daniel Pérez Pallares, Maruri Grey Creative Director Adrian Morano, Maruri Grey Art Director Luis Campoverde, Maruri Grey Creative Director/Copywriter Alejandro Peré, Maruri Grey President Eduardo Maruri Miranda , Maruri Grey Creative Director Luis Campoverde, Maruri Grey Art Director/Creative Director Jimmy Cobos , Maruri Grey Independent Technological consultant Carlos Bosques Entered By MARURI GREY Guayaquil

31

OUTDOOR GRAND PRIX

GRAND PRIX WINNER BENCH / SHELTER / RAMP IBM OGILVY FRANCE PARIS

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OUTDOOR WINNERS GRAND PRIX A16/034 FRANCE CORPORATE IMAGE CAMPAIGN Title BENCH Client IBM Product NA Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt Executive Creative Director Susan Westre Copywriter Lauren Elkins/Andrew Mellen Art Director Daniel Diego Lincoln Photographer Bruno Bicalho Carvalhaes Account Supervisor Muriel Benitah Advertiser’s Supervisor Suzanne Assaf Other Credits Stephane Santana/ Daniel Diego Lincoln (Concept) Entered By OGILVY FRANCE Paris A16/035 FRANCE CORPORATE IMAGE CAMPAIGN Title SHELTER Client IBM Product NA Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt Executive Creative Director Susan Westre Copywriter Lauren Elkins/Andrew Mellen Art Director Daniel Diego Lincoln Photographer Bruno Bicalho Carvalhaes Account Supervisor Muriel Benitah Advertiser’s Supervisor Suzanne Assaf Other Credits Stephane Santana/ Daniel Diego Lincoln (Concept) Entered By OGILVY FRANCE Paris A16/036 FRANCE CORPORATE IMAGE CAMPAIGN Title RAMP Client IBM Product NA Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt Executive Creative Director Susan Westre Copywriter Lauren Elkins/Andrew Mellen Art Director Daniel Diego Lincoln Photographer Bruno Bicalho Carvalhaes Account Supervisor Muriel Benitah Advertiser’s Supervisor Suzanne Assaf Other Credits Stephane Santana/ Daniel Diego Lincoln (Concept) Entered By OGILVY FRANCE Paris

GOLD AWARDS A02/060 FRANCE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title FREDERIC & ENZO Client EVIAN Product EVIAN Advertising Agency, City BETC Paris Executive Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnes Cavard Photographer Benni Valsson Art Buyer Nathalie Gruselle Account Supervisor Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/ Charlotte Bals Advertiser’s Supervisor Michael Aidan/Laurent Houel/ Cécile Turkel/Alexis Thobellem/ Benoit Radenne Producer Sarah Belhadj/Annick Audoux Entered By BETC Paris A02/061 FRANCE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title FRANÇOIS & GUSTAVE Client EVIAN Product EVIAN

Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor

Advertiser’s Supervisor

Producer Entered By

BETC Paris Rémi Babinet Valérie Chidlovsky Agnes Cavard Benni Valsson Nathalie Gruselle Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/ Charlotte Bals Michael Aidan/Laurent Houel/ Cécile Turkel/Alexis Thobellem/ Benoit Radenne Sarah Belhadj/Annick Audoux BETC Paris

A02/062 FRANCE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title LISETTE & AMBRE Client EVIAN Product EVIAN Advertising Agency, City BETC Paris Executive Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnes Cavard Photographer Benni Valsson Art Buyer Nathalie Gruselle Account Supervisor Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/ Charlotte Bals Advertiser’s Supervisor Michael Aidan/Laurent Houel/ Cécile Turkel/Alexis Thobellem/ Benoit Radenne Producer Sarah Belhadj/Annick Audoux Entered By BETC Paris A02/063 FRANCE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title ANDREAS & GUILLAUME Client EVIAN Product EVIAN Advertising Agency, City BETC Paris Executive Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnes Cavard Photographer Benni Valsson Art Buyer Nathalie Gruselle Account Supervisor Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/ Charlotte Bals Advertiser’s Supervisor Michael Aidan/Laurent Houel/ Cécile Turkel/Alexis Thobellem/ Benoit Radenne Producer Sarah Belhadj/Annick Audoux Entered By BETC Paris A02/064 FRANCE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SATOCHI & MONA Client EVIAN Product EVIAN Advertising Agency, City BETC Paris Executive Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnes Cavard Photographer Benni Valsson Art Buyer Nathalie Gruselle Account Supervisor Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/ Charlotte Bals Advertiser’s Supervisor Michael Aidan/Laurent Houel/ Cécile Turkel/Alexis Thobellem/ Benoit Radenne Producer Sarah Belhadj/Annick Audoux Entered By BETC Paris A05/045 THE PHILIPPINES COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title T Client ENERGIZER PHILS. Product SCHICK EXACTA 2 RAZOR Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer

WEDNESDAY, JUNE 19, 2013

Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

Joe Dy Y2 Villanueva/Joe Dy Elvin Villar/Danni Lim/Joei Calixto/ Javey Villones Elvin Villar Tobias Bernardo Claire Guevarra Carol Pe Benito Brian Lontok Acd: Mark Ibaviosa/ Regional Cd: Tay Guan Hin JWT MANILA

A05/046 THE PHILIPPINES COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title V Client ENERGIZER PHILS. Product SCHICK EXACTA 2 RAZOR Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer Creative Director Joe Dy Copywriter Y2 Villanueva/Joe Dy Art Director Elvin Villar/Danni Lim/Joei Calixto/ Javey Villones Illustrator Elvin Villar Account Supervisor Tobias Bernardo Advertiser’s Supervisor Claire Guevarra Producer Carol Pe Benito Account Manager Brian Lontok Other Credits Acd: Mark Ibaviosa/ Regional Cd: Tay Guan Hin Entered By JWT MANILA A05/047 THE PHILIPPINES COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CHAPLIN Client ENERGIZER PHILS. Product SCHICK EXACTA 2 RAZOR Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer Creative Director Joe Dy Copywriter Y2 Villanueva/Joe Dy Art Director Elvin Villar/Danni Lim/Joei Calixto/ Javey Villones Illustrator Elvin Villar Account Supervisor Tobias Bernardo Advertiser’s Supervisor Claire Guevarra Producer Carol Pe Benito Account Manager Brian Lontok Other Credits Acd: Mark Ibaviosa/ Regional Cd: Tay Guan Hin Entered By JWT MANILA A05/048 THE PHILIPPINES COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title SALVADOR Client ENERGIZER PHILS. Product SCHICK EXACTA 2 RAZOR Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer Creative Director Joe Dy Copywriter Y2 Villanueva/Joe Dy Art Director Elvin Villar/Danni Lim/Joei Calixto/ Javey Villones Illustrator Elvin Villar Account Supervisor Tobias Bernardo Advertiser’s Supervisor Claire Guevarra Producer Carol Pe Benito Account Manager Brian Lontok Other Credits Acd: Mark Ibaviosa/Regional Cd: Tay Guan Hin Entered By JWT MANILA A09/017 UNITED ARAB EMIRATES RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS Title PELICANS Client HARVEY NICHOLS DUBAI Product SALE Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag

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OUTDOOR WINNERS Art Director Photographer

Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

Kalpesh Patankar Remix Studio - Bangkok: Nok Pipattungkul/ Anuchai Secharunputong Zaakesh Mulla David Lewis Nazek Fawaz Agency Producer: Amin Soltani Y&R DUBAI

A10/057 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title WSH EWE WRE ERE Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/058 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title GRY SKY Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/059 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title ARM LEG Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/060 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title FAC TOR TEN Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON

A10/061 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title LAT ERS Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/062 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title MUM DAD IOU Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/063 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title SUN SEA SND SEX Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A10/064 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title YOO WAT Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Jon Morgan Art Director Mike Watson Typographer Mark Osborne Account Supervisor Stephen Hillcoat Advertiser’s Supervisor Andrew Warner Account Manager Jessica Wilkinson Other Credits Paul Mason And Mark Harrison Associate Creative Directors/ Trevor Qizilbash - Retoucher Entered By OGILVY & MATHER LONDON A11/052 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title CHAMPAGNE Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf

WEDNESDAY, JUNE 19, 2013

33 Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

Gustavo Vieira Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Lars David Neil/7 Additional S tock-Photographers Eva À Wengen/Julia Lückerath Thomas Schulte (Group Account Director) Gregor Espenkott BBDO GERMANY Düsseldorf

A11/053 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title YACHT Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf Copywriter Gustavo Vieira Art Director Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Photographer Lars David Neil/ 7 Additional Stock-Photographers Art Buyer Eva À Wengen/Julia Lückerath Account Supervisor Thomas Schulte (Group Account Director) Advertiser’s Supervisor Gregor Espenkott Entered By BBDO GERMANY Düsseldorf A11/054 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title PLASTIC SURGERY Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf Copywriter Gustavo Vieira Art Director Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Photographer Lars David Neil/ 7 Additional Stock-Photographers Art Buyer Eva À Wengen/Julia Lückerath Account Supervisor Thomas Schulte (Group Account Director) Advertiser’s Supervisor Gregor Espenkott Entered By BBDO GERMANY Düsseldorf A11/055 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title PONY Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/ Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf Copywriter Gustavo Vieira Art Director Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Photographer Lars David Neil/ 7 Additional Stock-Photographers Art Buyer Eva À Wengen/Julia Lückerath Account Supervisor Thomas Schulte (Group Account Director) Advertiser’s Supervisor Gregor Espenkott Entered By BBDO GERMANY Düsseldorf A11/056 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title GOLF Client WESTDEUTSCHE LOTTERIE Product LOTTERY 6X49 Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz/Achim Metzdorf Copywriter Gustavo Vieira

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OUTDOOR WINNERS

34 Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By A12/082 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Advertiser’s Supervisor Account Manager Other Credits Entered By

Gustavo Vieira/Philipp Alings/ Julian Dany/Kai-Christian Bade Lars David Neil/ 7 Additional Stock-Photographers Eva À Wengen/Julia Lückerath Thomas Schulte (Group Account Director) Gregor Espenkott BBDO GERMANY Düsseldorf BELGIUM WEDDING TURNER BROADCASTING TV CHANNEL DUVAL GUILLAUME MODEM Antwerp Erik Vervroegen Katrien Bottez/Geoffrey Hantson/ Andy Bird Dries Dewilde/Gary Turner Koenraad Lefever/Bastien Grisolet/ Jamie Marshall Nadav Kander Asile (Photoshop Artist) Jean-Luc Chirio/Lauriane Dula Dimitri Mundorff Tuyen Pham Xuan Production: Elysian Fields/ Gaël Cheval Et Dorothée Lemaitre DUVAL GUILLAUME MODEM Antwerp

A14/008 COLOMBIA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title CYAN / PREGNANCY Client ECOFILL Product INK CARTRIDGES ECOFILL Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Fabian Gomez/Mario Betancur Art Director Mauricio Sanchez/Armando Niño/ Andres Astorquiza Photographer Ugo Passalacqua Art Buyer Adriana Pares/Diego Rincon Account Supervisor Fabio Quiroga Account Manager Carolina Duran Entered By OGILVY & MATHER COLOMBIA Bogotá A14/009 COLOMBIA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title MAGENTA / DOPING Client ECOFILL Product INK CARTRIDGES ECOFILL Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Fabian Gomez/Mario Betancur Art Director Mauricio Sanchez/Armando Niño/ Andres Astorquiza Photographer Ugo Passalacqua Art Buyer Adriana Pares/Diego Rincon Account Supervisor Fabio Quiroga Account Manager Carolina Duran Entered By OGILVY & MATHER COLOMBIA Bogotá A14/010 COLOMBIA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title YELLOW / BEER Client ECOFILL Product INK CARTRIDGES ECOFIL Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Fabian Gomez/Mario Betancur/ Julian Gutierrez Art Director Mauricio Sanchez/Armando Niño/ Andres Astorquiza Photographer Ugo Passalacqua Art Buyer Adriana Pares/Diego Rincon Account Supervisor Fabio Quiroga Account Manager Carolina Duran Entered By OGILVY & MATHER COLOMBIA Bogotá

A14/011 COLOMBIA BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title BLACK / WIDOW Client ECOFILL Product INK CARTRIDGES ECOFILL Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Fabian Gomez/Maro Betancur/ Julian Gutierrez Art Director Mauricio Sanchez/Armando Niño/ Andres Astorquiza Photographer Ugo Passalacqua Art Buyer Adriana Pares/Diego Rincon Account Supervisor Fabio Quiroga Account Manager Carolina Duran Entered By OGILVY & MATHER COLOMBIA Bogotá A15/005 PERU COMMERCIAL PUBLIC SERVICES Title POTABLE WATER GENERATOR Client THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product ADMISSIONS 2013 Advertising Agency, City MAYO DRAFTFCB Lima Chief Creative Officer Humberto Polar Creative Director Alejandro Aponte/Juan Donalisio Copywriter Alejandro Aponte Art Director Juan Donalisio Account Supervisor Cesar Centurion Account Manager Ines Lertora Other Credits Diego Santillan/Mayra Carbone/ Santiago Ramirez/Juan Christmann/ Audiopost Entered By MAYO DRAFTFCB Lima A17/098 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title HELMET Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A17/099 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title MOOSE Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A17/100 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title TOAST Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall

WEDNESDAY, JUNE 19, 2013

Art Director Illustrator Account Supervisor Producer Account Manager Planner Entered By

Pat Baron Julian Frost Adrian Mills Mark Bradley/Cinnamon Darvall Alec Hussain Adrian Mills McCANN MELBOURNE

A17/101 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title BEAR Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A17/102 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title SNAKE Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A17/103 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title PIRANHA Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE A17/104 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title HAIR Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE

D4-33-59-OUTDOORWinners+A_Mise en page 1 18/06/13 20:16 Page35

OUTDOOR WINNERS A17/105 AUSTRALIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title KIDNEY Client METRO TRAINS Product METRO TRAINS Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall Creative Director Pat Baron Copywriter John Mescall Art Director Pat Baron Illustrator Julian Frost Account Supervisor Adrian Mills Producer Mark Bradley/Cinnamon Darvall Account Manager Alec Hussain Planner Adrian Mills Entered By McCANN MELBOURNE B05/091 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title UPSIDE DOWN NECKLACE Client L’OREAL Product REVITALIFT LASER X3 Advertising Agency, City McCANN WORLDGROUP Executive Creative Director Danny Higgins Creative Director Jatinder Sandhu Copywriter Jatinder Sandhu Art Director Thomas Kerk Photographer Micky Wong Art Buyer Karen Leong Account Supervisor Bobee Chua Account Manager Mimi Lee Planner Gen Cruz Entered By McCANN WORLDGROUP B05/092 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title UPSIDE DOWN HAIR Client L’OREAL Product REVITALIFT LASER X3 Advertising Agency, City McCANN WORLDGROUP Executive Creative Director Danny Higgins Creative Director Jatinder Sandhu Copywriter Jatinder Sandhu Art Director Thomas Kerk Photographer Micky Wong Art Buyer Karen Leong Account Supervisor Bobee Chua Account Manager Mimi Lee Planner Gen Cruz Entered By McCANN WORLDGROUP B05/093 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title UPSIDE DOWN EARRINGS Client L’OREAL Product REVITALIFT LASER X3 Advertising Agency, City McCANN WORLDGROUP Executive Creative Director Danny Higgins Creative Director Jatinder Sandhu Copywriter Jatinder Sandhu Art Director Thomas Kerk Photographer Micky Wong Art Buyer Karen Leong Account Supervisor Bobee Chua Account Manager Mimi Lee Planner Gen Cruz Entered By McCANN WORLDGROUP B05/094 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title UPSIDE DOWN SPAGHETTI TOP Client L’OREAL Product REVITALIFT LASER X3 Advertising Agency, City McCANN WORLDGROUP Executive Creative Director Danny Higgins Creative Director Jatinder Sandhu Copywriter Jatinder Sandhu Art Director Thomas Kerk Photographer Micky Wong Art Buyer Karen Leong Account Supervisor Bobee Chua Account Manager Mimi Lee Planner Gen Cruz Entered By McCANN WORLDGROUP

B06/042 FRANCE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title STREAKER Client LUXOTTICA Product RAY-BAN Advertising Agency, City MARCEL Paris Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide) Creative Director Erik Vervroegen (Publicis Worldwide) Copywriter Julien Sens Art Director Nicolas Damiens Photographer Mark Seliger Art Buyer Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Account Supervisor Alberto Scorticati/Shannon Eddy Advertiser’s Supervisor Erika Ferszt (Global Advertising/ Media/Digital Director) Account Manager Charles Vieillefosse Planner Rob Klingensmith (International Head Of Strategic Planning)/David Daines Other Credits Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) Entered By MARCEL Paris B06/043 FRANCE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title PHOTOJOURNALIST Client LUXOTTICA Product RAY-BAN Advertising Agency, City MARCEL Paris Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide) Creative Director Erik Vervroegen (Publicis Worldwide) Copywriter Bastien Grisolet Art Director Bastien Grisolet Photographer Mark Seliger Art Buyer Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Account Supervisor Alberto Scorticati/Shannon Eddy Advertiser’s Supervisor Erika Ferszt (Global Advertising/ Media/Digital Director) Account Manager Charles Vieillefosse Planner Rob Klingensmith (International Head Of Strategic Planning)/David Daines Other Credits Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) Entered By MARCEL Paris B06/044 FRANCE CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title RODEO Client LUXOTTICA Product RAY-BAN Advertising Agency, City MARCEL Paris Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide) Creative Director Erik Vervroegen (Publicis Worldwide) Copywriter Bastien Grisolet Art Director Bastien Grisolet Photographer Mark Seliger Art Buyer Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Account Supervisor Alberto Scorticati/Shannon Eddy Advertiser’s Supervisor Erika Ferszt (Global Advertising/ Media/Digital Director) Account Manager Charles Vieillefosse Planner Rob Klingensmith (International Head Of Strategic Planning)/David Daines Other Credits Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) Entered By MARCEL Paris B07/010 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Producer Account Manager

USA GREEN SHARPIE SHARPIE ULTRA FINE POINT MARKER DRAFTFCB Chicago Todd Tilford Jon Flannery Gigi Carroll/Michael Mcgrath Gabriel Schmitt Gustavo Dorietto Gustavo Dorietto/Estudiorama Laura Laube John Bleeden Jennifer Rowland/Melanie Hellenga

WEDNESDAY, JUNE 19, 2013

35 Other Credits

Entered By B07/011 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Producer Account Manager Other Credits

Entered By B07/012 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Producer Account Manager Other Credits

Entered By B07/043 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By B07/044 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Italo Vetorazzo.

Advertiser’s Supervisor Planner Entered By

Retoucher: Karyn Bieneman/ Media Supervisor: Tom Pierson/ Director Print Production: Julie Regimand. Media Supervisor: Tom Pierson DRAFTFCB Chicago USA PINK SHARPIE SHARPIE ULTRA FINE POINT MARKER DRAFTFCB Chicago Todd Tilford Jon Flannery Gigi Carroll/Michael Mcgrath Gabriel Schmitt Gustavo Dorietto Gustavo Dorietto/Estudiorama Laura Laube John Bleeden Jennifer Rowland/Melanie Hellenga Retoucher: Karyn Bieneman/ Media Supervisor: Tom Pierson/ Director Print Production: Julie Regimand DRAFTFCB Chicago USA YELLOW SHARPIE SHARPIE ULTRA FINE POINT MARKER DRAFTFCB Chicago Todd Tilford Jon Flannery Gigi Carroll/Michael Mcgrath Gabriel Schmitt Gustavo Dorietto Gustavo Dorietto/Estudiorama Laura Laube John Bleeden Jennifer Rowland/Melanie Hellenga Retoucher: Karyn Bieneman/ Media Supervisor: Tom Pierson/ Director Print Production: Julie Regimand DRAFTFCB Chicago BRAZIL DOG 1 EFFEM PEDIGREE ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Ana Carolina Reis Marco Monteiro Elene Usdin Teresa Setti/Paula Feijo Fernanda Antonelli/Ricardo Taunay E Italo Vetorazzo.

Marina Sachs Cintia Gonçalves/Fernanda Barone ALMAPBBDO São Paulo BRAZIL DOG 2 EFFEM PEDIGREE ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Ana Carolina Reis Marco Monteiro Elene Usdin Teresa Setti/Paula Feijo Fernanda Antonelli/Ricardo Taunay E Marina Sachs Cintia Gonçalves/Fernanda Barone ALMAPBBDO São Paulo

FINAL_PHD Cannes_Newspaper 1-2 page.pdf

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OUTDOOR WINNERS B07/045 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By

BRAZIL DOG 3 EFFEM PEDIGREE ALMAPBBDO São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Ana Carolina Reis Marco Monteiro Banco De Imagem: Getty Images Teresa Setti/Paula Feijo Fernanda Antonelli/ Ricardo Taunay E Italo Vetorazzo.

Marina Sachs Cintia Gonçalves/Fernanda Barone ALMAPBBDO São Paulo

B13/030 COLOMBIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title TWISTER Client BANCOLOMBIA Product INSURANCE BANCOLOMBIA Advertising Agency, City DDB COLOMBIA Bogotá Chief Creative Officer Rodrigo Bolívar Executive Creative Director Rodrigo Dávila Creative Director Marco Muñoz - Juan Arcila Copywriter Andrés Estrada - Juan Arboleda Art Director Juan Espitia - Daniel Calle Oscar Martinez - Mauricio Cortés Adrián Arroyave Illustrator Daniel Arciniegas Account Supervisor Paula Echeverri Account Manager Felipe López - Hamilton Peña Entered By DDB COLOMBIA Bogotá B13/031 COLOMBIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title CRASH Client BANCOLOMBIA Product INSURANCE BANCOLOMBIA Advertising Agency, City DDB COLOMBIA Bogotá Chief Creative Officer Rodrigo Bolívar Executive Creative Director Rodrigo Dávila Creative Director Marco Muñoz - Juan Arcila Copywriter Andrés Estrada - Juan Arboleda Art Director Juan Espitia - Daniel Calle Oscar Martinez - Mauricio Cortés Adrián Arroyave Illustrator Daniel Arciniegas Account Supervisor Paula Echeverri Account Manager Felipe López - Hamilton Peña Entered By DDB COLOMBIA Bogotá B13/032 COLOMBIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title THIEF Client BANCOLOMBIA Product INSURANCE BANCOLOMBIA Advertising Agency, City DDB COLOMBIA Bogotá Chief Creative Officer Rodrigo Bolívar Executive Creative Director Rodrigo Dávila Creative Director Marco Muñoz - Juan Arcila Copywriter Andrés Estrada - Juan Arboleda Art Director Juan Espitia - Daniel Calle Oscar Martinez - Mauricio Cortés Adrián Arroyave Illustrator Daniel Arciniegas Account Supervisor Paula Echeverri Account Manager Felipe López - Hamilton Peña Entered By DDB COLOMBIA Bogotá B15/016 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title AFROCHINA Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew

Photographer Producer Account Manager Other Credits Entered By

Clarissa Peddy Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik R.e Budi Astuti Retoucher: Anka HAKUHODO INDONESIA Jakarta

B15/017 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title INDIJAP Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew Photographer Clarissa Peddy Producer Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik Account Manager R.e Budi Astuti Other Credits Retoucher: Anka Entered By HAKUHODO INDONESIA Jakarta B15/018 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title ARABMERICAN Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew Photographer Clarissa Peddy Producer Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik Account Manager R.e Budi Astuti Other Credits Retoucher: Anka Entered By HAKUHODO INDONESIA Jakarta B17/310 INDIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title FARMERS’ SUICIDES 1 Client BENNETT COLMAN & CO. Product TIMES OF INDIA Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Pallavi Chakravati/Santosh Padhi Art Director Santosh Padhi/Anant Nanavare Photographer Amol Jadhav/Loknath Panigrahi Illustrator Anant Nanavare Entered By TAPROOT INDIA Mumbai B17/311 INDIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title FARMERS’ SUICIDES 2 Client BENNETT COLMAN & CO. Product TIMES OF INDIA Advertising Agency, City TAPROOT INDIA Mumbai Chief Creative Officer Santosh Padhi/Agnello Dias Executive Creative Director Santosh Padhi/Agnello Dias Creative Director Santosh Padhi/Agnello Dias Copywriter Pallavi Chakravati/Santosh Padhi Art Director Santosh Padhi/Anant Nanavare Photographer Amol Jadhav/Loknath Panigrahi Illustrator Anant Nanavare Entered By TAPROOT INDIA Mumbai B17/312 INDIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title FARMERS’ SUICIDES 3 Client BENNETT COLMAN & CO. Product TIMES OF INDIA

WEDNESDAY, JUNE 19, 2013

37 Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav Anant Nanavare TAPROOT INDIA Mumbai

C01/102 PUERTO RICO BARS, RESTAURANTS & STORES, ETC. Title THE LAST MEAL: A STRONG DISH Client AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City DDB LATINA PUERTO RICO San Juan Chief Creative Officer Enrique Renta Creative Director Leslie Robles Copywriter Gabriel Ríos Art Director José Rivera Photographer James Reynolds Account Manager Edgardo Manuel Rivera Planner Marisa Pujals Entered By DDB LATINA PUERTO RICO San Juan C02/134 EGYPT SMALL SCALE SPECIAL SOLUTIONS Title VODAFONE FAKKA Client VODAFONE EGYPT Product MICRO RECHARGE CARDS Advertising Agency, City JWT CAIRO Chief Creative Officer Ramsey Naja Creative Director Youssef Gadallah And Sameh Youssef Copywriter Baher Raouf Art Director Rami El Kerdani Account Supervisor Shahira Akel Account Manager Nihal Nashed Planner Hatem El Kashef Other Credits Clotilde Malauzat Entered By JWT CAIRO C02/138 BRAZIL SMALL SCALE SPECIAL SOLUTIONS Title IMMORTAL FANS Client SPORT CLUB RECIFE Product FOOTBALL CLUB Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Paco Conde/Roberto Fernandez Creative Director Paco Conde Copywriter Paco Conde Art Director João Coutinho Account Supervisor Mauro Frota/Amanda Madeiros Advertiser’s Supervisor Gabriel Freire Producer Gilberto Filho/Patricia Cortes/ Veronica Beach/Renata Neumann Account Manager Luis Carlos Franco/Ana Paula Perdigão Planner Bruno Cunha/Camila Coelho Other Credits Daniel Tartaro/Tatiana Michelan/ Renata Rolin/Tomaz Praça/ Rodrigo Lima/Pablo Moura Entered By OGILVY BRASIL São Paulo C04/079 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Manager Planner Entered By

BRAZIL MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE VITîRIA FOOTBALL TEAM LEO BURNETT TAILOR MADE São Paulo Marcelo Reis Guilherme Jahara Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene Erick Mendonça/João Caetano Brasil Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara Gabriel Teixeira Pablo Artega/Junior Bottura/ Anelene Putini Tiago Lara/Manuela Gambagorte LEO BURNETT TAILOR MADE São Paulo

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OUTDOOR WINNERS C05/052 TRANSIT Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Producer Account Manager Other Credits

Entered By

ARGENTINA LIFE SIGNS LA VOZ LA VOZ OGILVY & MATHER ARGENTINA Buenos Aires Javier Mentasti/Maximiliano Maddalena Javier Mentasti/Maximiliano Maddalena Javier Mentasti/Maximiliano Maddalena Damián Martinez/Tomás Duhalde/ Rodrigo Grecco Nicolás Smith/Tomás Lavagno Diego Grandi Nadia Vexlir Valeria Pinto/Gastón Sueiro/ Federico Faralla Diego Stephani Production Agency: La Jirafa Digital Editors:gomez Llambí/Sorín Drt: Esteban Bono OGILVY & MATHER ARGENTINA Buenos Aires

C05/079 TRANSIT Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

USA

E01/079 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

SWITZERLAND

E01/080 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

SWITZERLAND

E01/081 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

SWITZERLAND

E01/082 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

SWITZERLAND

E01/083 COPYWRITING CAMPAIGN Title Client Product

SWITZERLAND

TUNDRA ENDEAVOUR PULL TOYOTA TOYOTA TUNDRA SAATCHI & SAATCHI LA Margaret Keene/Chris Adams Erich Funke Graham Mccann Sr/Adam Wolinsky Verner Soler Sr/Avery Oldfield Ron Thompson/Matt Titone SAATCHI & SAATCHI LA

EVERYTHING WE NEED SWISS LIFE LIFE INSURANCE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

MOST IMPORTANT THING SWISS LIFE LIFE INSURANCE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

SINGLE SWISS LIFE LIFE INSURANCE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

THE BABY SWISS LIFE LIFE INSURANCE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

ONCE SWISS LIFE LIFE INSURANCE

Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

E01/084 COPYWRITING CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Entered By

SWITZERLAND

E02/462 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

E02/463 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

E02/464 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

INDIA

E03/087 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Art Buyer Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

BELGIUM

E03/089 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City

BELGIUM

THE END SWISS LIFE LIFE INSURANCE LEO BURNETT SCHWEIZ Zürich Peter Brönnimann Simon Smit Reto Clement/Daniele Barbiero LEO BURNETT SCHWEIZ Zürich

FARMERS’ SUICIDES 1 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

39 Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Art Buyer Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

SILVER AWARDS A01/058 FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

FARMERS’ SUICIDES 2 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

FARMERS’ SUICIDES 3 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravati/Santosh Padhi Santosh Padhi/Anant Nanavare Amol Jadhav/Loknath Panigrahi Anant Nanavare TAPROOT INDIA Mumbai

LUMBERJACK 1 STIHL OUTDOOR POWER EQUIPMENT PUBLICIS BRUSSELS Erik Vervroegen Erik Vervroegen/Paul Servaes Kwint De Meyer Daniel Van Den Broucke Nadav Kander Jean-Luc Chirio/Lauriane Dula Joeri Welslau/Katja De Laet L’adresse/Legend La Pour Elysian Fields Jonas De Wit Dtp/Retouche: Frederic Dupont PUBLICIS BRUSSELS

LUMBERJACK 3 STIHL OUTDOOR POWER EQUIPMENT PUBLICIS BRUSSELS

WEDNESDAY, JUNE 19, 2013

Erik Vervroegen Erik Vervroegen/Paul Servaes Kwint De Meyer Daniel Van Den Broucke Nadav Kander Jean-Luc Chirio/Lauriane Dula Joeri Welslau/Katja De Laet L’adresse/Legend La Pour Elysian Fields Jonas De Wit Dtp/Retouche: Frederic Dupont PUBLICIS BRUSSELS

A01/059 FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By A01/060 FOODS CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

FRANCE MOTORBIKE HERTA KNACKI OGILVY FRANCE Paris Chris Garbutt Chris Garbutt Vincent Pedrocchi Cédric Moutaud Marc Paeps Nejma Tazit Thomas Christiaen Suzanne Manet Claire Viala Retouching: Yelle Vandenbruaene (Living Room) OGILVY FRANCE Paris FRANCE DOLL HOUSE HERTA KNACKI OGILVY FRANCE Paris Chris Garbutt Chris Garbutt Vincent Pedrocchi Cédric Moutaud Marc Paeps Nejma Tazit Thomas Christiaen Suzanne Manet Claire Viala Retouching: Yelle Vandenbruaene (Living Room) OGILVY FRANCE Paris FRANCE DRUM KIT HERTA KNACKI OGILVY FRANCE Paris Chris Garbutt Chris Garbutt Vincent Pedrocchi Cédric Moutaud Marc Paeps Nejma Tazit Thomas Christiaen Suzanne Manet Claire Viala Retouching: Yelle Vandenbruaene (Living Room) OGILVY FRANCE Paris

A02/055 GERMANY DRINKS (ALCOHOLIC & NON-ALCOHOLIC) Title PEPSI ICON 1 Client PEPSICO Product PEPSI Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Wolfgang Schneider Executive Creative Director Christian Mommertz/ Sebastian Hardieck (Creative Managing Directors) Creative Director Christian Mommertz Copywriter Markus Werner/Christian Mommertz Art Director Markus Werner/Christian Mommertz Illustrator Jurg Neve/The Artbox Amsterdam Art Buyer Eva À Wengen

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OUTDOOR WINNERS Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

Dirk Bittermann (General Manager) Robert Sadjak Sebastian Koenen/Carsten Bolk Production Company: The Artbox/ Amsterdam/Producer: Martijn Thijssen BBDO GERMANY Düsseldorf

A02/095 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SMALL WORLD 1 Client COCA-COLA Product COCA-COLA Advertising Agency, City LEO BURNETT SYDNEY Chief Creative Officer Andy Dilallo/Mark Tutssel Creative Director Vince Lagana/Grant Mcaloon Copywriter Iggy Rodriguez/Andy Dilallo Art Director Justin Carew/Andy Dilalo Photographer Simon Lister Producer Michelle Browne Other Credits Retoucher: Michel Luland Entered By LEO BURNETT SYDNEY A02/096 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SMALL WORLD 2 Client COCA-COLA Product COCA-COLA Advertising Agency, City LEO BURNETT SYDNEY Chief Creative Officer Andy Dilallo/Mark Tutssel Creative Director Vince Lagana/Grant Mcaloon Copywriter Iggy Rodriguez/Andy Dilallo Art Director Justin Carew/Andy Dilalo Photographer Simon Lister Producer Michelle Browne Other Credits Retoucher: Michel Luland Entered By LEO BURNETT SYDNEY A02/097 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SMALL WORLD 3 Client COCA-COLA Product COCA-COLA Advertising Agency, City LEO BURNETT SYDNEY Chief Creative Officer Andy Dilallo/Mark Tutssel Creative Director Vince Lagana/Grant Mcaloon Copywriter Iggy Rodriguez/Andy Dilallo Art Director Justin Carew/Andy Dilalo Photographer Simon Lister Producer Michelle Browne Other Credits Retoucher: Michel Luland Entered By LEO BURNETT SYDNEY A02/098 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SMALL WORLD 4 Client COCA-COLA Product COCA-COLA Advertising Agency, City LEO BURNETT SYDNEY Chief Creative Officer Andy Dilallo/Mark Tutssel Creative Director Vince Lagana/Grant Mcaloon Copywriter Iggy Rodriguez/Andy Dilallo Art Director Justin Carew/Andy Dilalo Photographer Simon Lister Producer Michelle Browne Other Credits Retoucher: Michel Luland Entered By LEO BURNETT SYDNEY A03/004 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE KETCHUP UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

A03/005 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

A03/006 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

A03/007 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

A03/008 HOUSEHOLD Title Client Product Advertising Agency, City

SOUTH AFRICA

Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Producer Account Manager Other Credits Entered By

MUSTARD UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

CHOCOLATE MILK UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

ICE CREAM UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

WALL OF SHOES TIGER BRANDS DOOM SUPER TBWA\HUNT\ LASCARIS JOHANNESBURG Matthew Brink/Adam Livesey Justin Wright Vincent Osmond Jade Manning Vernon Reed Simone Allem Vanessa Maselwa Craig Walker/Ingrid Shellard Nobesuthu Cele Brett De Vos/Theo Potgieter/ Lovemore Nkuna TBWA\HUNT\ LASCARIS JOHANNESBURG

A04/042 BELGIUM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title LUMBERJACK 1 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen

WEDNESDAY, JUNE 19, 2013

41 Executive Creative Director Copywriter Art Director Photographer Art Buyer Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

Erik Vervroegen/Paul Servaes Kwint De Meyer Daniel Van Den Broucke Nadav Kander Jean-Luc Chirio/Lauriane Dula Joeri Welslau/Katja De Laet L’adresse/Legend La Pour Elysian Fields Jonas De Wit Dtp/Retouche: Frederic Dupont PUBLICIS BRUSSELS

A04/043 BELGIUM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title LUMBERJACK 2 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen Executive Creative Director Erik Vervroegen/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broucke Photographer Nadav Kander Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Joeri Welslau/Katja De Laet Producer L’adresse/Legend La Pour Elysian Fields Account Manager Jonas De Wit Other Credits Dtp/Retouche: Frederic Dupont Entered By PUBLICIS BRUSSELS A04/044 BELGIUM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title LUMBERJACK 3 Client STIHL Product OUTDOOR POWER EQUIPMENT Advertising Agency, City PUBLICIS BRUSSELS Chief Creative Officer Erik Vervroegen Executive Creative Director Erik Vervroegen/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broucke Photographer Nadav Kander Art Buyer Jean-Luc Chirio/Lauriane Dula Advertiser’s Supervisor Joeri Welslau/Katja De Laet Producer L’adresse/Legend La Pour Elysian Fields Account Manager Jonas De Wit Other Credits Dtp/Retouche: Frederic Dupont Entered By PUBLICIS BRUSSELS A04/054 MEXICO HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title FOREST Client CANON Product EOS Advertising Agency, City JWT MEXICO Mexico City Chief Creative Officer Andres Martinez Executive Creative Director Enrique Codesido/Leonardo Varela Copywriter Svenja Euler Art Director Luis Reyes/Julio Lopez Photographer Martin Sigal Account Supervisor Alfredo Espinosa/Myrna Pena Producer Silvia Gomez Account Manager Kenneth Murphy Entered By JWT MEXICO Mexico City A04/056 MEXICO HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BEACH Client CANON Product EOS Advertising Agency, City JWT MEXICO Mexico City Chief Creative Officer Andres Martinez Executive Creative Director Enrique Codesido/Leonardo Varela Copywriter Svenja Euler Art Director Luis Reyes/Julio Lopez Photographer Martin Sigal Account Supervisor Alfredo Espinosa/Myrna Pena Producer Silvia Gomez Account Manager Kenneth Murphy Entered By JWT MEXICO Mexico City

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D4-33-59-OUTDOORWinners+A_Mise en page 1 18/06/13 20:17 Page43

OUTDOOR WINNERS A07/002 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter

Art Director

Photographer Typographer Other Credits Entered By A07/003 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter

Art Director

Photographer Typographer Other Credits Entered By A07/004 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter

Art Director

Photographer Typographer Other Credits Entered By

UNITED KINGDOM POUNCING MARS PETCARE WHISKAS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell George Logan Alan Wilson Retoucher: Tony Swinney ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM CHASING MARS PETCARE WHISKAS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell George Logan Alan Wilson Retoucher: Tony Swinney ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM STALKING MARS PETCARE WHISKAS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell Diccon Driver/Alan Wilson/ Richard Mcgrann/Andy Clough/ Sonny Adorjan/Milo Campbell George Logan Alan Wilson Retoucher: Tony Swinney ABBOTT MEAD VICKERS BBDO London

A08/086 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title COAL DUMP TRUCK Client VOLKSWAGEN Product SIDE ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Chief Creative Officer Ralf Heuel Executive Creative Director Timm Weber Creative Director Christoph Stricker/Tobias Heinze Copywriter Fabian Koeniger Art Director Matthias Preuss Photographer Tom Grammerstorf Art Buyer Indra Hohns Account Supervisor Reinhard Patzschke (Managing Partner)/Jan Isterling Advertiser’s Supervisor Tim Walther Producer Kristina Mohr Account Manager Jasmin Schwarzinger/Gilles Scheuren Other Credits Final Artwork: Mareike Doerries/ Post Production: Holger Egbers Entered By GRABARZ & PARTNER Hamburg A08/087 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title FIRE ENGINE Client VOLKSWAGEN Product SIDE ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Chief Creative Officer Ralf Heuel

Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

Timm Weber Christoph Stricker/Tobias Heinze/ Florian Kitzing Fabian Koeniger Matthias Preuss Tom Grammerstorf Indra Hohns Reinhard Patzschke (Managing Partner)/Jan Isterling Tim Walther Kristina Mohr Jasmin Schwarzinger/Gilles Scheuren Final Artwork: Mareike Doerries/ Post Production: Holger Egbers GRABARZ & PARTNER Hamburg

A08/088 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title PIPE TRUCK Client VOLKSWAGEN Product SIDE ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Chief Creative Officer Ralf Heuel Executive Creative Director Timm Weber Creative Director Christoph Stricker/Tobias Heinze/ Florian Kitzing Copywriter Fabian Koeniger Art Director Matthias Preuss Photographer Tom Grammerstorf Art Buyer Indra Hohns Account Supervisor Reinhard Patzschke (Managing Partner)/Jan Isterling Advertiser’s Supervisor Tim Walther Producer Kristina Mohr Account Manager Jasmin Schwarzinger/Gilles Scheuren Other Credits Final Artwork: Mareike Doerries/ Post Production: Holger Egbers Entered By GRABARZ & PARTNER Hamburg A08/124 SPAIN CARS & AUTOMOTIVE SERVICES Title 2 IN 1 Client MERCEDES-BENZ Product SMART Advertising Agency, City CONTRAPUNTO BBDO Madrid Chief Creative Officer Carlos Jorge/Félix Del Valle Copywriter Roberto López Art Director Roberto López/David Albardonedo Art Buyer Javier Luján Account Supervisor Sofía Calonje Advertiser’s Supervisor Oscar Rubira/Joaquín Garralda/ Elena Steiner/Rocío Poggio Account Manager Lorena Landau Other Credits Client Services Director: Paco Ribera/ Retoucher: Daniel Rubio Entered By CONTRAPUNTO BBDO Madrid A09/033 UNITED KINGDOM RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title BLONDE Client HARVEY NICHOLS Product SUMMER SALE Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Nikki Lindman/Toby Brewer Art Director Nikki Lindman/Toby Brewer Photographer Alan Clarke Art Buyer Daniel Moorey Planner Elizabeth Jamot Other Credits Agency Board Account Director Paul Billingsley/Designer: Pete Mould Entered By ADAM&EVEDDB London A09/035 UNITED KINGDOM RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title MALE Client HARVEY NICHOLS Product SUMMER SALE Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Nikki Lindman/Toby Brewer Art Director Nikki Lindman/Toby Brewer Photographer Alan Clarke Art Buyer Daniel Moorey Planner Elizabeth Jamot Other Credits Agency Board Account Director Paul Billingsley/Designer: Pete Mould Entered By ADAM&EVEDDB London

WEDNESDAY, JUNE 19, 2013

43 A12/121 PUBLICATIONS & MEDIA Title Client Product

Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Account Supervisor Account Manager Other Credits Entered By

SWEDEN CV CAMPAIGN SITUATION STOCKHOLM SITUATION STOCKHOLM IS A MAGAZINE SOLD BY HOMELESS PEOPLE IN STOCKHOLM INGO Stockholm Björn Ståhl Björn Ståhl Björn Ståhl Björn Persson Richard Baynham/Timo Orre Jens Andersson Kerstin Engberg Kristian Florell Patricia Sundberg Attributverket INGO Stockholm

A13/020 SWITZERLAND BANKING, INVESTMENT & INSURANCE CAMPAIGN Title THE BABY Client SWISS LIFE Product LIFE INSURANCE Advertising Agency, City LEO BURNETT SCHWEIZ Zürich Executive Creative Director Peter Brönnimann Copywriter Simon Smit Art Director Reto Clement/Daniele Barbiero Entered By LEO BURNETT SCHWEIZ Zürich A13/021 SWITZERLAND BANKING, INVESTMENT & INSURANCE CAMPAIGN Title ONCE Client SWISS LIFE Product LIFE INSURANCE Advertising Agency, City LEO BURNETT SCHWEIZ Zürich Executive Creative Director Peter Brönnimann Copywriter Simon Smit Art Director Reto Clement/Daniele Barbiero Entered By LEO BURNETT SCHWEIZ Zürich A13/022 SWITZERLAND BANKING, INVESTMENT & INSURANCE CAMPAIGN Title THE END Client SWISS LIFE Product LIFE INSURANCE Advertising Agency, City LEO BURNETT SCHWEIZ Zürich Executive Creative Director Peter Brönnimann Copywriter Simon Smit Art Director Reto Clement/Daniele Barbiero Entered By LEO BURNETT SCHWEIZ Zürich A15/012 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title AFROCHINA Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew Photographer Clarissa Peddy Producer Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik Account Manager R.e Budi Astuti Other Credits Retoucher: Anka Entered By HAKUHODO INDONESIA Jakarta A15/013 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title INDIJAP Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew Photographer Clarissa Peddy

D4-33-59-OUTDOORWinners+A_Mise en page 1 18/06/13 20:17 Page44

OUTDOOR WINNERS

44 Producer Account Manager Other Credits Entered By

Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik R.e Budi Astuti Retoucher: Anka HAKUHODO INDONESIA Jakarta

A15/014 INDONESIA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title ARABMERICAN Client BERLITZ Product BERLITZ LANGUAGE CENTER Advertising Agency, City HAKUHODO INDONESIA Jakarta Chief Creative Officer Hoh Woon Siew Executive Creative Director Chokyan Creative Director Lucy Novita Copywriter Edi Nurcahyo/Lucy Novita/Irvine Prisilia Art Director Fahmi Rahmadiputera/Chokyan/ Hoh Woon Siew Photographer Clarissa Peddy Producer Sunyoto Hp/Suryo Guritno/ Tiara Pohan/Kelik Account Manager R.e Budi Astuti Other Credits Retoucher: Anka Entered By HAKUHODO INDONESIA Jakarta A15/021 MEXICO COMMERCIAL PUBLIC SERVICES CAMPAIGN Title SEARCH ENGINE BA Client TERRA Product TERRA SEARCH ENGINE Advertising Agency, City DDB MEXICO Mexico City Chief Creative Officer Hernán Ibarra/Walter Aregger Creative Director David Castellanos - Mariela Rueda Copywriter Eduardo Espinoza - Alejandro López Art Director Alejandro López - Sergio Ramírez Photographer Ricardo Salamanca Producer Monica Del Moral Account Manager Alejandro Cantón Other Credits Nt Producciones Entered By DDB MEXICO Mexico City A15/022 MEXICO COMMERCIAL PUBLIC SERVICES CAMPAIGN Title SEARCH ENGINE RA Client TERRA Product TERRA SEARCH ENGINE Advertising Agency, City DDB MEXICO Mexico City Chief Creative Officer Hernán Ibarra/Walter Aregger Creative Director David Castellanos - Mariela Rueda Copywriter Eduardo Espinoza - Alejandro López Art Director Alejandro López - Sergio Ramírez Photographer Ricardo Salamanca Producer Monica Del Moral Account Manager Alejandro Cantón Other Credits Nt Producciones Entered By DDB MEXICO Mexico City A17/167 SINGAPORE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title WAR Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF ORGANIZATION Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen Executive Creative Director Ajay Thrivikraman Creative Director Kris Ng Copywriter Dunstan Lee Art Director Tan Zi Wei/Chua Xiu Lu Photographer Sebastian Siah/ Shooting Gallery And Getty Images Producer Lynn Cheng Account Manager Khoo Kai Qi Other Credits Wishing Well Entered By PUBLICIS SINGAPORE A17/168 SINGAPORE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title EARTHQUAKE Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen

Executive Creative Director Creative Director Copywriter Art Director Photographer Producer Account Manager Other Credits Entered By

Ajay Thrivikraman Kris Ng Dunstan Lee Tan Zi Wei/Chua Xiu Lu Sebastian Siah/ Shooting Gallery And Getty Images Lynn Cheng Khoo Kai Qi Wishing Well PUBLICIS SINGAPORE

A17/169 SINGAPORE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title FLOOD Client CRISIS RELIEF SINGAPORE Product DISASTER RELIEF Advertising Agency, City PUBLICIS SINGAPORE Chief Creative Officer Erik Vervroegen Executive Creative Director Ajay Thrivikraman Creative Director Kris Ng Copywriter Dunstan Lee Art Director Tan Zi Wei/Chua Xiu Lu Photographer Sebastian Siah/ Shooting Gallery And Getty Images Producer Lynn Cheng Account Manager Khoo Kai Qi Other Credits Wishing Well Entered By PUBLICIS SINGAPORE B01/001 FOODS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B01/002 FOODS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B01/003 FOODS CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

SPAIN DINGER PERFETTI VAN MELLE – CHUPA CHUPS CHUPA CHUPS WITH GUM TBWA\ESPAÑA Barcelona Ramón Sala Joan Vidal/Fer García Joan Vidal Fer García Pep çvila Cristina Capón Guillem Graell Zaira Gras Postproduction: Patrick Bras (Eclipse Bcn) TBWA\ESPAÑA Barcelona SPAIN MARTÍ PERFETTI VAN MELLE – CHUPA CHUPS CHUPA CHUPS WITH GUM TBWA\ESPAÑA Barcelona Ramón Sala Joan Vidal/Fer García Joan Vidal Fer García Pep çvila Cristina Capón Guillem Graell Zaira Gras Postproduction: Patrick Bras (Eclipse Bcn) TBWA\ESPAÑA Barcelona SPAIN SAVANNA PERFETTI VAN MELLE – CHUPA CHUPS CHUPA CHUPS WITH GUM TBWA\ESPAÑA Barcelona Ramón Sala Joan Vidal/Fer García Joan Vidal Fer García Pep çvila Cristina Capón Guillem Graell Zaira Gras Postproduction: Patrick Bras (Eclipse Bcn) TBWA\ESPAÑA Barcelona

WEDNESDAY, JUNE 19, 2013

B02/035 COLOMBIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title GREEN ONION Client EXITO Product EXITO WATER Advertising Agency, City SANCHO BBDO Bogotá Chief Creative Officer Giovanni Martinez/Hugo Corredor Creative Director Andres Maranta/Juan Gomez Copywriter Juan Gomez/Freddy Ospina Art Director Andres Maranta/Edwin Pineda Photographer Platinum Account Supervisor Natalia Perez Entered By SANCHO BBDO Bogotá B02/036 COLOMBIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title MEAT Client EXITO Product EXITO WATER Advertising Agency, City SANCHO BBDO Bogotá Chief Creative Officer Giovanni Martinez/Hugo Corredor Creative Director Andres Maranta/Juan Gomez Copywriter Juan Gomez/Freddy Ospina Art Director Andres Maranta/Edwin Pineda Photographer Platinum Account Supervisor Natalia Perez Entered By SANCHO BBDO Bogotá B02/037 COLOMBIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title SALMON Client EXITO Product EXITO WATER Advertising Agency, City SANCHO BBDO Bogotá Chief Creative Officer Giovanni Martinez/Hugo Corredor Creative Director Andres Maranta/Juan Gomez Copywriter Juan Gomez/Freddy Ospina Art Director Andres Maranta/Edwin Pineda Photographer Platinum Account Supervisor Natalia Perez Entered By SANCHO BBDO Bogotá B02/054 CHILE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title PRESIDENT Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andres Echeverria/German Quiroz/ Johann Hotz/Diego Riveros Photographer Ale Burset Entered By PROLAM Y&R Santiago B02/055 CHILE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title ASTRONAUT Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andres Echeverria/German Quiroz/ Johann Hotz/Diego Riveros Photographer Ale Burset Entered By PROLAM Y&R Santiago B02/056 CHILE DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title FIRE WOMAN Client ROTTHAMMER Product ROTTHAMMER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Fabrizio Baracco Copywriter Samer Zeidan/Ricardo Fontecilla Art Director Andres Echeverria/German Quiroz/ Johann Hotz/Diego Riveros Photographer Ale Burset Entered By PROLAM Y&R Santiago

D4-33-59-OUTDOORWinners+A_Mise en page 1 18/06/13 20:17 Page45

OUTDOOR WINNERS B02/089 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title DANGEROUS DEBRIS Client PINNACLE LIQUOR GROUP Product DRY DOCK Advertising Agency, City DROGA5 SYDNEY Chief Creative Officer David Nobay Executive Creative Director Duncan Marshall Creative Director Cam Blackley Copywriter Mietta Mcfarlane/Tommy Cehak Art Director Gavin Chimes/Luke Chard Account Supervisor Ant Warne Advertiser’s Supervisor Peter Hathaway Producer Anthony Martin Account Manager Magdalena Rybicki Other Credits Head Of Art: Daryl Corps Entered By DROGA5 SYDNEY B02/090 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title DANGEROUS CREATURES Client PINNACLE LIQUOR GROUP Product DRY DOCK Advertising Agency, City DROGA5 SYDNEY Chief Creative Officer David Nobay Executive Creative Director Duncan Marshall Creative Director Cam Blackley Copywriter Mietta Mcfarlane/Tommy Cehak Art Director Gavin Chimes/Luke Chard Account Supervisor Ant Warne Advertiser’s Supervisor Peter Hathaway Producer Anthony Martin Account Manager Magdalena Rybicki Other Credits Head Of Art: Daryl Corps Entered By DROGA5 SYDNEY B03/021 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

B03/022 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

B03/023 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer

SINGAPORE

KETCHUP UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

MUSTARD UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

CHOCOLATE MILK UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat

45

Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

Illustrator Art Buyer Account Supervisor

B03/024 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Account Manager Planner Other Credits Entered By

SINGAPORE

Other Credits

ICE CREAM UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE Dominic Stallard Dominic Stallard Ashlynn Sum Liong Khoon Kiat Jeremy Wong (Nemesis Picture) Liong Khoon Kiat Jacqueline Wong Srija Chatterjee/Ranjit Jathanna Khatkhanang Chavalitsakulchai Jonathan Nienaber Miracle Factory-Retouching LOWE SINGAPORE

Entered By

B04/086 CHILE HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BROWNIE Client SODIMAC Product BAUKER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Jorge Muñoz Copywriter Tomas Almuna/Raimundo Undurraga/ Andres Acevedo Art Director Gonzalo Palavecino/Sergio Araya Photographer Pato Pescetto Entered By PROLAM Y&R Santiago B04/087 CHILE HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title COSTUME Client SODIMAC Product BAUKER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Jorge Muñoz Copywriter Tomas Almuna/Raimundo Undurraga/ Andres Acevedo Art Director Gonzalo Palavecino/Sergio Araya Photographer Pato Pescetto Entered By PROLAM Y&R Santiago B04/088 CHILE HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title SWEATER Client SODIMAC Product BAUKER Advertising Agency, City PROLAM Y&R Santiago Executive Creative Director Alvaro Becker/Francisco Cavada/ Emerson Navarrete Creative Director Jorge Muñoz Copywriter Tomas Almuna/Raimundo Undurraga/ Andres Acevedo Art Director Gonzalo Palavecino/Sergio Araya Photographer Pato Pescetto Entered By PROLAM Y&R Santiago B04/123 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title PSYCHO Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Flavio Casarotti Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Camara

WEDNESDAY, JUNE 19, 2013

Producer Planner

Rabiskeria Monica Beretta E Stephanie Wang Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Elaine Cravalho/Ronaldo Cavalcante David Laloum/André Chui De Menezes E Fernando Takey Media: Gustavo Gaion E Gabriela Ben David Y&R SÃO PAULO

B04/124 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title TITANIC Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Flavio Casarotti Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Camara Illustrator Rabiskeria Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B04/125 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title KING KONG Client LG Product TV WITH 2D-3D CONVERTER Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Flavio Casarotti Copywriter Marcelo Conde/Fabio Tedeschi Art Director Eiji Kozaka/Leandro Camara Illustrator Rabiskeria Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B04/126 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title OFFICE Client LG Product ASPIRADOR DE K2 KOMPRESSOR Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Alexandre Vilela (Xa) Copywriter Pedro Bullos Art Director Jose Neto Illustrator Marco Cezar Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B04/127 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BEDROOM Client LG Product ASPIRADOR DE K2 KOMPRESSOR

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OUTDOOR WINNERS Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Producer Planner Other Credits Entered By

Y&R SÃO PAULO Rui Branquinho Flavio Casarotti Alexandre Vilela (Xa) Pedro Bullos Jose Neto Marco Cezar Monica Beretta E Stephanie Wang Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Elaine Cravalho/Ronaldo Cavalcante David Laloum/André Chui De Menezes E Fernando Takey Media: Gustavo Gaion E Gabriela Ben David Y&R SÃO PAULO

B04/128 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title LIVING ROOM Client LG Product ASPIRADOR DE K2 KOMPRESSOR Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Alexandre Vilela (Xa) Copywriter Pedro Bullos Art Director Jose Neto Illustrator Marco Cezar Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B08/018 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title FRISBEE Client VOLKSWAGEN Product VOLKSWAGEN GENUINE PARTS Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Jamie Mietz/Prabashan Gopalakrishnan Pather/Sanjiv Mistry Copywriter Sanjiv Mistry Art Director Jamie Mietz/Prabashan Gopalakrishnan Pather Account Supervisor Ryan Laubscher Account Manager Greg Tebbutt Other Credits Retoucher: Byron Craemer/ Juan Stockenstroom/Gavin Haywood Entered By OGILVY & MATHER CAPE TOWN B08/019 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title CONTACT LENS Client VOLKSWAGEN Product VOLKSWAGEN GENUINE PARTS Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Jamie Mietz/Prabashan Gopalakrishnan Pather/Sanjiv Mistry Copywriter Sanjiv Mistry Art Director Jamie Mietz/Prabashan Gopalakrishnan Pather Account Supervisor Ryan Laubscher Account Manager Greg Tebbutt Other Credits Retoucher: Byron Craemer/ Juan Stockenstroom/Gavin Haywood Entered By OGILVY & MATHER CAPE TOWN B08/020 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title BALL Client VOLKSWAGEN Product VOLKSWAGEN GENUINE PARTS Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Jamie Mietz/Prabashan Gopalakrishnan Pather/Sanjiv Mistry Copywriter Sanjiv Mistry

Art Director Account Supervisor Account Manager Other Credits Entered By

Jamie Mietz/ Prabashan Gopalakrishnan Pather Ryan Laubscher Greg Tebbutt Retoucher: Byron Craemer/ Juan Stockenstroom/Gavin Haywood OGILVY & MATHER CAPE TOWN

B09/058 AUSTRIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title PULLOVER Client McDONALDS AUSTRIA Product EASY MORNING BREAKFAST Advertising Agency, City DDB TRIBAL WIEN Vienna Chief Creative Officer Eric Schöffler Executive Creative Director Lukas Grossebner/Werner Celand Copywriter Daniela Stenzenberger/ Lukas Grossebener Art Director Dietmar Kreil/Ulrike Kössler Photographer Martin Stöbich Account Manager Karin Zörner Entered By DDB TRIBAL WIEN Vienna B09/059 AUSTRIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title TIE Client McDONALDS AUSTRIA Product EASY MORNING BREAKFAST Advertising Agency, City DDB TRIBAL WIEN Vienna Chief Creative Officer Eric Schöffler Executive Creative Director Lukas Grossebner/Werner Celand Copywriter Daniela Stenzenberger/ Lukas Grossebener Art Director Dietmar Kreil/Ulrike Kössler Photographer Martin Stöbich Account Manager Karin Zörner Entered By DDB TRIBAL WIEN Vienna B09/060 AUSTRIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title SHOELACES Client McDONALDS AUSTRIA Product EASY MORNING BREAKFAST Advertising Agency, City DDB TRIBAL WIEN Vienna Chief Creative Officer Eric Schöffler Executive Creative Director Lukas Grossebner/Werner Celand Copywriter Daniela Stenzenberger/ Lukas Grossebener Art Director Dietmar Kreil/Ulrike Kössler Photographer Martin Stöbich Account Manager Karin Zörner Entered By DDB TRIBAL WIEN Vienna B11/042 UNITED ARAB EMIRATES ENTERTAINMENT & LEISURE CAMPAIGN Title CROSSOVER Client ABU DHABI AIRPORTS COMPANY Product ABU DHABI AIR EXPO Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Ryan Reed Copywriter Dario Albuquerque/Jed Dawson Art Director Ryan Reed/Dane Ogilvie Account Supervisor Nazek Fawaz Advertiser’s Supervisor Elham Bourani Producer Amin Soltani/Binnu Cherian Other Credits Visual Effects Artist: Helgi Oskarsson Entered By Y&R DUBAI B11/043 UNITED ARAB EMIRATES ENTERTAINMENT & LEISURE CAMPAIGN Title FOLDOUT Client ABU DHABI AIRPORTS COMPANY Product ABU DHABI AIR EXPO Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Ryan Reed Copywriter Dario Albuquerque/Jed Dawson Art Director Ryan Reed/Dane Ogilvie Account Supervisor Nazek Fawaz Advertiser’s Supervisor Elham Bourani Producer Amin Soltani/Binnu Cherian Other Credits Visual Effects Artist: Helgi Oskarsson Entered By Y&R DUBAI

WEDNESDAY, JUNE 19, 2013

47 B11/044 UNITED ARAB EMIRATES ENTERTAINMENT & LEISURE CAMPAIGN Title TWIN LOOP Client ABU DHABI AIRPORTS COMPANY Product ABU DHABI AIR EXPO Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Ryan Reed Copywriter Dario Albuquerque/Jed Dawson Art Director Ryan Reed/Dane Ogilvie Account Supervisor Nazek Fawaz Advertiser’s Supervisor Elham Bourani Producer Amin Soltani/Binnu Cherian Other Credits Visual Effects Artist: Helgi Oskarsson Entered By Y&R DUBAI B11/045 UNITED ARAB EMIRATES ENTERTAINMENT & LEISURE CAMPAIGN Title TEAM LOOP Client ABU DHABI AIRPORTS COMPANY Product ABU DHABI AIR EXPO Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Ryan Reed Copywriter Dario Albuquerque/Jed Dawson Art Director Ryan Reed/Dane Ogilvie Account Supervisor Nazek Fawaz Advertiser’s Supervisor Elham Bourani Producer Amin Soltani/Binnu Cherian Other Credits Visual Effects Artist: Helgi Oskarsson Entered By Y&R DUBAI B11/046 UNITED ARAB EMIRATES ENTERTAINMENT & LEISURE CAMPAIGN Title ROLLUP Client ABU DHABI AIRPORTS COMPANY Product ABU DHABI AIR EXPO Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Ryan Reed Copywriter Dario Albuquerque/Jed Dawson Art Director Ryan Reed/Dane Ogilvie Account Supervisor Nazek Fawaz Advertiser’s Supervisor Elham Bourani Producer Amin Soltani/Binnu Cherian Other Credits Visual Effects Artist: Helgi Oskarsson Entered By Y&R DUBAI B12/097 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title BEER Client ZMG (NEWSPAPER MARKETING ASSOCIATION) Product ZMG (NEWSPAPER MARKETING ASSOCIAITON) Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Matthias Storath Creative Director Nico Ammann/Helmut Meyer/ Lothar Mueller Copywriter Lothar Mueller Art Director Nico Ammann Photographer Stock Material Illustrator Asae Tanaka Art Buyer Magdalena Ignatowski Account Supervisor Xenia Kern Advertiser’s Supervisor Dr. Joachim Donnerstag/Markus Ruppe Account Manager Fabio Sanfilippo Other Credits Graphic:peter Belz/Annette Schmitt/ Lukas Bausch/Asae Tanaka/Retouching: A. Doria Post Production Entered By OGILVY GERMANY Frankfurt B12/098 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title BURGER Client ZMG (NEWSPAPER MARKETING ASSOCIATION) Product ZMG (NEWSPAPER MARKETING ASSOCIAITON) Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Matthias Storath Creative Director Nico Ammann/Helmut Meyer/ Lothar Mueller Copywriter Lothar Mueller

Why be the 30 second spot when you can be the whole show?

From memes to movies, bands to brands, today’s hyperconnected consumers use YouTube to learn, share and decide what matters today. Brands are taking advantage of this expanded creative canvas and these passionate fans to create unmissable moments on a global scale.

1:00 – 1:45pm Thursday, 20th June Grand Audi Theatre

Join Robert Kyncl, VP Global Head of Content Partnerships, and YouTube creators on Thursday at 1pm in the Grand Audi Theatre to discover powerful new opportunities to engage your audience, express your story, and invite fans to participate with your brand.

© Copyright 2013. All rights reserved. YouTube is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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OUTDOOR WINNERS Art Director Photographer Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

Entered By

Nico Ammann Stock Material Asae Tanaka Magdalena Ignatowski Xenia Kern Dr. Joachim Donnerstag/Markus Ruppe Fabio Sanfilippo Graphic:peter Belz/Annette Schmitt/ Lukas Bausch/Asae Tanaka/Retouching: A. Doria Post Production OGILVY GERMANY Frankfurt

B12/099 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title CLEANER Client ZMG (NEWSPAPER MARKETING ASSOCIATION) Product ZMG (NEWSPAPER MARKETING ASSOCIAITON) Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Matthias Storath Creative Director Nico Ammann/Helmut Meyer/ Lothar Mueller Copywriter Lothar Mueller Art Director Nico Ammann Photographer Stock Material Illustrator Asae Tanaka Art Buyer Magdalena Ignatowski Account Supervisor Xenia Kern Advertiser’s Supervisor Dr. Joachim Donnerstag/Markus Ruppe Account Manager Fabio Sanfilippo Other Credits Graphic:peter Belz/Annette Schmitt/ Lukas Bausch/Asae Tanaka/Retouching: A. Doria Post Production Entered By OGILVY GERMANY Frankfurt B12/100 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title TOOTHPASTE Client ZMG (NEWSPAPER MARKETING ASSOCIATION) Product ZMG (NEWSPAPER MARKETING ASSOCIAITON) Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Matthias Storath Creative Director Nico Ammann/Helmut Meyer/ Lothar Mueller Copywriter Lothar Mueller Art Director Nico Ammann Photographer Stock Material Illustrator Asae Tanaka Art Buyer Magdalena Ignatowski Account Supervisor Xenia Kern Advertiser’s Supervisor Dr. Joachim Donnerstag/Markus Ruppe Account Manager Fabio Sanfilippo Other Credits Graphic:peter Belz/Annette Schmitt/ Lukas Bausch/Asae Tanaka/Retouching: A. Doria Post Production Entered By OGILVY GERMANY Frankfurt B17/054 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title I’LL BE THERE IN A WHILE Client VOLKSWAGEN Product VOLKSWAGEN Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Chris Gotz Copywriter Cuanan Cronwright Art Director Justin Enderstein Entered By OGILVY & MATHER CAPE TOWN B17/055 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title SEE YOU NOW Client VOLKSWAGEN Product VOLKSWAGEN Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Chris Gotz Copywriter Cuanan Cronwright

Art Director Entered By

Justin Enderstein OGILVY & MATHER CAPE TOWN

B17/056 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title I’M IN TRAFFIC Client VOLKSWAGEN Product VOLKSWAGEN Advertising Agency, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz Creative Director Chris Gotz Copywriter Cuanan Cronwright Art Director Justin Enderstein Entered By OGILVY & MATHER CAPE TOWN B17/271 SPAIN FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title USA FLAG Client ACCEM Product ACCEM ONG Advertising Agency, City DRAFTFCB SPAIN Madrid Executive Creative Director Pedro Soler Copywriter êñigo Andiarena/çlvaro Navarro Art Director Alfredo Vaz/Antía García/Paco Marcos Entered By DRAFTFCB SPAIN Madrid B17/272 SPAIN FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title UK FLAG Client ACCEM Product ACCEM ONG Advertising Agency, City DRAFTFCB SPAIN Madrid Executive Creative Director Pedro Soler Copywriter êñigo Andiarena/çlvaro Navarro Art Director Alfredo Vaz/Antía García/Paco Marcos Entered By DRAFTFCB SPAIN Madrid B17/273 SPAIN FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title ZIMBABWE FLAG Client ACCEM Product ACCEM ONG Advertising Agency, City DRAFTFCB SPAIN Madrid Executive Creative Director Pedro Soler Copywriter êñigo Andiarena/çlvaro Navarro Art Director Alfredo Vaz/Antía García/Paco Marcos Entered By DRAFTFCB SPAIN Madrid C01/002 INDONESIA BARS, RESTAURANTS & STORES, ETC. Title FUTURE RECEIPT Client QM FINANCIAL Product QM FINANCIAL Advertising Agency, City LOWE INDONESIA Jakarta Chief Creative Officer Din Sumedi Executive Creative Director Deputy Executive Creative Director: Ferly Novriadi Creative Director Bondan Eko Art Director Senior Art Director: Tania Huiny Photographer Herret Frasthio (2h/) Account Supervisor Ferry Antono Advertiser’s Supervisor Ligwina Poerwo - Hananto/Cfp Producer Bimoyadi Soemarmo Other Credits Production Producer: Agus Suhendar/Onny W Entered By LOWE INDONESIA Jakarta C02/063 USA SMALL SCALE SPECIAL SOLUTIONS Title THE GLAD TENT Client CLOROX COMPANY Product GLAD FORCEFLEX Advertising Agency, City ALMA DDB Miami Chief Creative Officer Luis Miguel Messianu Executive Creative Director Diego Yurkievich/Hernan Cerdeiro Creative Director Juan Cruz Vassallo/David Alvarez Rizo Copywriter Juan Cruz Vasallo/ Enrique Beltran/David Santana Robaina Art Director David Alvarez Rizo

WEDNESDAY, JUNE 19, 2013

49 Account Supervisor Advertiser’s Supervisor Producer Planner Other Credits

Entered By

Maria Carolina Reimpell David Miller Rodrigo Vargas Virginia Reyes Assoc.prod:albertofarinas/Dir: jorgecolon/Editor:upstairsefx/Design: jonatanbaños/Music:animal Music ALMA DDB Miami

C02/100 GERMANY SMALL SCALE SPECIAL SOLUTIONS Title THE DAILY ABUSE Client INNOCENCE IN DANGER Product NGO Advertising Agency, City SERVICEPLAN GROUP Munich Chief Creative Officer Alexander Schill Executive Creative Director Maik Kaehler/Christoph Nann Creative Director Marc Vosshall Copywriter Angeliki Karnoupaki Art Director Iliés Terki Hassaine/Robin Lorentschat Illustrator Graphic Design: Christopher Hanebuth/ Christoph Klasen.

Account Supervisor Anna Hacker/Florian Klietz Other Credits Agency Producer: Sven Simon.

Creative Producer: Florian Panier.

Entered By SERVICEPLAN GROUP Munich C02/145 SOUTH AFRICA SMALL SCALE SPECIAL SOLUTIONS Title ENGEN FIREBLANKET Client ENGEN Product ENGEN Advertising Agency, City DRAFTFCB CAPE TOWN Chief Creative Officer Brett Morris Executive Creative Director Mike Barnwell Creative Director Shani Ahmed/Paul Carstens Copywriter Aaron Harris Art Director Sharleen Hollick/Anna Marjoribanks Account Supervisor Jonathan Chipps Entered By DRAFTFCB CAPE TOWN C03/010 SPECIAL BUILD Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Entered By C03/020 SPECIAL BUILD Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director

Photographer Account Supervisor Producer Account Manager Other Credits

Entered By C03/166 SPECIAL BUILD Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter

RUSSIA MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg Andrey Gubaydullin Evgeny Primachenko//Egor Gavrilin Vladislav Derevyannikh/ Dmitry Maslakov VOSKHOD Yekaterinburg SOUTH KOREA BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE CHEIL WORLDWIDE Seoul Jeongkeun Yoo Thomas Hongtack Kim Joohoon Lee Youngjun Kim/Yukyung Joo/ Yongkyu Choi/Jieun Park Hyungkyun Oh/Jaeyeon Kim/ Minjoo Kim/Jiyeon Choi/Jinwoo Ryu/ Chaehoon Lee Jiwon Choi/Dong-Ik Song (From Planet W) Jungho Park Dukwon Jang/Youchan Shin Kyungtae Kim/Inyoung Lee Technical Staff: Chang-Hwa Yeo/ Taejin Kang/Myeongjoon Joo (From Ex Creative) CHEIL WORLDWIDE Seoul AUSTRALIA A PLACE TO REMEMBER (THE LONG TABLE) TRANSPORT ACCIDENT COMMISSION ROAD SAFETY GREY MELBOURNE Michael Knox Nigel Dawson Michael Knox

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OUTDOOR WINNERS Art Director Photographer Account Supervisor Producer Other Credits Entered By

Peter Becker Eve Wilson Randal Glennon/Jodi Gubana Kerrie Spaaragaren/Kath Regan Designer: Juan Lozano GREY MELBOURNE

C04/121 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Creative Director

AUSTRALIA

Copywriter Art Director Producer Entered By C04/140 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Executive Creative Director Copywriter Account Supervisor Advertiser’s Supervisor Producer Other Credits

Entered By

SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY Andy Dilallo/Mark Tutssel Vince Lagana/Grant Mcaloon/ Dave Loew/Jon Wyville Iggy Rodriguez Justin Carew/Andy Dilalo Adrian Gunadi/Stephen Clark LEO BURNETT SYDNEY TUNISIA MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis / OGILVYACTION TUNISIA Tunis Nicolas Courant Mehdi Lamloum Mouna Ben Hammouda Fadhel Ben Hamza David Zellerford/Imed Marzouk/ Bedis Benamor Sascha Kuntze/Mehdi Larguech/ Xavier Mairesse/Gerald Heraud/ Leo Ehrlich/Alexandre Chaulet/Niv Ban MEMAC OGILVY LABEL TUNISIA Tunis

D01/014 COLOMBIA INTEGRATED CAMPAIGNS LED BY OUTDOOR Title OPERATION BETHLEHEM Client MINISTERIO DE DEFENSA Product PROGRAMA DE ATENCIîN HUMANITARIA AL DESMOVILIZADO (PAHD) Advertising Agency, City LOWE-SSP3 Bogotá Chief Creative Officer José Miguel Sokoloff Executive Creative Director Gustavo Marioni - Jaime Duque Creative Director Daniel Baloco - Sergio Leon Copywriter Mario Lagos- Pablo Zuloaga Silvia Forero Art Director Juan Romero - Daniel Delgado Duvan Villegas Account Supervisor Francisco Samper Producer Jose Vicente Altamar Account Manager Juan Pablo García Other Credits Jose Maria Angel - Jaime Gonzalez Entered By LOWE-SSP3 Bogotá E02/278 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Producer Account Manager Other Credits Entered By E02/279 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director

MALAYSIA SNOWBALL PIZZA HUT RESTAURANTS SDN BHD PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur Gavin Simpson Gavin Simpson/Tan Chee Keong Gavin Simpson/Adam Chan Yee Wai Khuen/Tan Chee Keong Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Sumana Ratilal Somsak Pairew/Kitidej Rattanasuvansri Shireen Peterson Designer: Lian Ee Wern OGILVY MALAYSIA Kuala Lumpur MALAYSIA WAVE PIZZA HUT RESTAURANTS SDN BHD PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur Gavin Simpson Gavin Simpson/Tan Chee Keong

Copywriter Art Director Photographer Illustrator Account Supervisor Producer Account Manager Other Credits Entered By E02/280 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Producer Account Manager Other Credits Entered By E03/051 PHOTOGRAPHY Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By E03/108 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By E03/109 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer

Gavin Simpson/Adam Chan Yee Wai Khuen/Tan Chee Keong Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Sumana Ratilal Somsak Pairew/Kitidej Rattanasuvansri Shireen Peterson Designer: Lian Ee Wern OGILVY MALAYSIA Kuala Lumpur MALAYSIA WHIRLWIND PIZZA HUT RESTAURANTS SDN BHD PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur Gavin Simpson Gavin Simpson/Tan Chee Keong Gavin Simpson/Adam Chan Yee Wai Khuen/Tan Chee Keong Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Sumana Ratilal Somsak Pairew/Kitidej Rattanasuvansri Shireen Peterson Designer: Lian Ee Wern OGILVY MALAYSIA Kuala Lumpur

51 Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By E03/110 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner

UNITED ARAB EMIRATES

Other Credits

PELICANS HARVEY NICHOLS DUBAI SALE Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag Kalpesh Patankar Remix Studio - Bangkok: Nok Pipattungkul/Anuchai Secharunputong Zaakesh Mulla David Lewis Nazek Fawaz Agency Producer: Amin Soltani Y&R DUBAI

Entered By

FRANCE STREAKER LUXOTTICA RAY-BAN MARCEL Paris Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Julien Sens Nicolas Damiens Mark Seliger Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Alberto Scorticati/Shannon Eddy Erika Ferszt (Global Advertising/Media/ Digital Director) Charles Vieillefosse Rob Klingensmith (International Head Of Strategic Planning)/David Daines Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) MARCEL Paris FRANCE PHOTOJOURNALIST LUXOTTICA RAY-BAN MARCEL Paris Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Bastien Grisolet Bastien Grisolet Mark Seliger Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse)

WEDNESDAY, JUNE 19, 2013

Alberto Scorticati/Shannon Eddy Erika Ferszt (Global Advertising/Media/ Digital Director) Charles Vieillefosse Rob Klingensmith (International Head Of Strategic Planning)/David Daines Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) MARCEL Paris FRANCE RODEO LUXOTTICA RAY-BAN MARCEL Paris Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Bastien Grisolet Bastien Grisolet Mark Seliger Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Alberto Scorticati/Shannon Eddy Erika Ferszt (Global Advertising/Media/ Digital Director) Charles Vieillefosse Rob Klingensmith (International Head Of Strategic Planning)/David Daines Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) MARCEL Paris

BRONZE AWARDS A02/044 FINLAND DRINKS (ALCOHOLIC & NON-ALCOHOLIC) Title SKIPPING ROPE Client McDONALD’S FINLAND Product McDONALD’S MILKSHAKES Advertising Agency, City DDB HELSINKI Creative Director Vesa Tujunen Copywriter Vesa Tujunen/Jani Tynnilä Art Director Jukka Mannio Photographer Perttu Saksa Illustrator Saddington/Baynes Art Buyer Kirsi Pärni/Left/Right Account Supervisor Jarno Lindblom Advertiser’s Supervisor Tomi Wirtanen/Christoffer Rönnblad/ Olli Tiainen Producer Kirsi Pärni/Left/Right Account Manager Inka Karvonen Other Credits Antti Salminen/Graphic Designer/ Niina Pankko/Key Account Manager/ Omd Finland Entered By DDB HELSINKI A03/068 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Other Credits Entered By A03/069 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director

GUATEMALA MING HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume Ale Burset Maria Teresa Del Cid Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones OGILVY GUATEMALA GUATEMALA SAINT HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume

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OUTDOOR WINNERS

52 Photographer Account Supervisor Producer Account Manager Other Credits Entered By A03/070 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Other Credits Entered By

Ale Burset Maria Teresa Del Cid Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones/ OGILVY GUATEMALA GUATEMALA GREEK HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume Ale Burset Maria Teresa Del Cid Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones OGILVY GUATEMALA

A03/072 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Other Credits Entered By

SINGAPORE

A03/073 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Other Credits Entered By

SINGAPORE

A03/074 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Other Credits Entered By

SINGAPORE

BULLS SELLEYS SELLEYS SUPAGLUE DDB GROUP SINGAPORE Neil Johnson Joji Jacob Thomas Yang Adrian Yeap/Karn Singh Wu Yangwei Mirage Rowena Bhagchandani Sim Yungying Digitalis(Digital Imaging) DDB GROUP SINGAPORE

FROGS SELLEYS SELLEYS SUPAGLUE DDB GROUP SINGAPORE Neil Johnson Joji Jacob Thomas Yang Adrian Yeap/Karn Singh Wu Yangwei Mirage Rowena Bhagchandani Sim Yungying Digitalis(Digital Imaging) DDB GROUP SINGAPORE

MOTHS SELLEYS SELLEYS SUPAGLUE DDB GROUP SINGAPORE Neil Johnson Joji Jacob Thomas Yang Adrian Yeap/Karn Singh Wu Yangwei Mirage Rowena Bhagchandani Sim Yungying Digitalis(Digital Imaging) DDB GROUP SINGAPORE

A05/001 CANADA COSMETICS & BEAUTY, TOILETRIES & PHARMACY Title TISSUE Client SANOFI CONSUMER HEALTH Product ALLEGRA Advertising Agency, City LG2 Montréal Chief Creative Officer Marc Fortin Copywriter François Sauvé Art Director Lysa Petraccone

Account Supervisor Account Manager Other Credits Entered By

David Legendre Safia Dodard Print Production: Lg2fabrique/ Media: Touché! Phd LG2 Montréal

A05/117 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title GAUNTLET Client SIGNAL Product SENSITIVE TOOTHPASTE Advertising Agency, City LOWE SINGAPORE Chief Creative Officer Dominic Stallard Executive Creative Director Dominic Stallard Creative Director Joseph Cheong/Ang Sheng Jin Copywriter Joseph Cheong Art Director Ang Sheng Jin/Alex Tan Photographer Surachai Puthikulangkura (Illusion Co.ltd) Illustrator Surachai Puthikulangkura (Illusion Co.ltd) Typographer Alex Tan/Ang Sheng Jin Art Buyer Jacqueline Wong Account Supervisor William Dixon Producer Somsak Pairew/Anotai Panmongkol (Illusion Co.ltd) Account Manager Gareth Sheehy Other Credits Edgard Gianesi/Toby Osbourne/ Anthony Tundatil/Mounir Harfouche/ Bassem Massoud/Sini Baby Entered By LOWE SINGAPORE A05/118 SINGAPORE COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title ARROWS Client SIGNAL Product SENSITIVE TOOTHPASTE Advertising Agency, City LOWE SINGAPORE Chief Creative Officer Dominic Stallard Executive Creative Director Dominic Stallard Creative Director Joseph Cheong/Ang Sheng Jin Copywriter Joseph Cheong Art Director Ang Sheng Jin/Alex Tan Photographer Surachai Puthikulangkura (Illusion Co.ltd) Illustrator Surachai Puthikulangkura (Illusion Co.ltd) Typographer Alex Tan/Ang Sheng Jin Art Buyer Jacqueline Wong Account Supervisor William Dixon Producer Somsak Pairew/Anotai Panmongkol (Illusion Co.ltd) Account Manager Gareth Sheehy Other Credits Edgard Gianesi/Toby Osbourne/ Anthony Tundatil/Mounir Harfouche/ Bassem Massoud/Sini Baby Entered By LOWE SINGAPORE A06/014 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title BATHTUB Client CONVERSE Product CONVERSE Advertising Agency, City ANOMALY New York Entered By ANOMALY New York A06/015 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title AFTERMATH Client CONVERSE Product CONVERSE Advertising Agency, City ANOMALY New York Entered By ANOMALY New York A06/016 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title BOXER Client CONVERSE Product CONVERSE Advertising Agency, City ANOMALY New York Entered By ANOMALY New York A08/014 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title OKAVANGO DELTA Client LAND ROVER

WEDNESDAY, JUNE 19, 2013

Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Art Buyer Account Supervisor Entered By

FREELANDER 2 Y&R SOUTH AFRICA Cape Town Graham Lang Rui Alves Bibi Lotter Andrew Moore Grant Seller/Bernadette Da Silva/ Jac Sun Kirsty Zietsman Jerome Styer Y&R SOUTH AFRICA Cape Town

A08/015 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title SANI PASS Client LAND ROVER Product FREELANDER 2 Advertising Agency, City Y&R SOUTH AFRICA Cape Town Chief Creative Officer Graham Lang Executive Creative Director Rui Alves Creative Director Bibi Lotter Copywriter Andrew Moore Art Director Grant Seller/Bernadette Da Silva/ Jac Sun Art Buyer Kirsty Zietsman Account Supervisor Jerome Styer Entered By Y&R SOUTH AFRICA Cape Town A08/016 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title ZIMBABWE HIGHLANDS Client LAND ROVER Product FREELANDER 2 Advertising Agency, City Y&R SOUTH AFRICA Cape Town Chief Creative Officer Graham Lang Executive Creative Director Rui Alves Creative Director Bibi Lotter Copywriter Andrew Moore Art Director Grant Seller/Bernadette Da Silva/ Jac Sun Art Buyer Kirsty Zietsman Account Supervisor Jerome Styer Entered By Y&R SOUTH AFRICA Cape Town A08/067 COLOMBIA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title DOG Client MERCEDES-BENZ Product DISTRONIC PLUS Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Julian Gutierrez/Juan Cardenas Art Director Juan Pachon/Esteban Marquez/ Juanita Delvasto/Andres Astorquiza Art Buyer Adriana Pares/Diego Rincon Account Supervisor Juan Jose Posada Advertiser’s Supervisor Hector Corredor Account Manager Andrea Erazo Other Credits Salamágica Entered By OGILVY & MATHER COLOMBIA Bogotá A08/068 COLOMBIA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title FAT Client MERCEDES-BENZ Product DISTRONIC PLUS Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Julian Gutierrez/Juan Cardenas Art Director Juan Pachon/Esteban Marquez/ Juanita Delvasto/Andres Astorquiza Art Buyer Adriana Pares/Diego Rincon Account Supervisor Juan Jose Posada Advertiser’s Supervisor Hector Corredor Account Manager Andrea Erazo Other Credits Salamágica Entered By OGILVY & MATHER COLOMBIA Bogotá

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OUTDOOR WINNERS A08/069 COLOMBIA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title GIRL Client MERCEDES-BENZ Product DISTRONIC PLUS Advertising Agency, City OGILVY & MATHER COLOMBIA Bogotá Chief Creative Officer John Raul Forero Executive Creative Director Juan Jose Posada/Juan Pablo Alvarez/ Mauricio Guerrero Creative Director Julian Gutierrez/Andres Astorquiza Copywriter Julian Gutierrez/Juan Cardenas Art Director Juan Pachon/Esteban Marquez/ Juanita Delvasto/Andres Astorquiza Art Buyer Adriana Pares/Diego Rincon Account Supervisor Juan Jose Posada Advertiser’s Supervisor Hector Corredor Account Manager Andrea Erazo Other Credits Salamágica Entered By OGILVY & MATHER COLOMBIA Bogotá A09/030 UNITED KINGDOM RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title KIT Client HARVEY NICHOLS Product BEAUTY BAZAAR Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Mike Crowe Art Director Rob Messeter Photographer Norbert Shoerner Typographer Pete Mould Art Buyer Daniel Moorey Account Supervisor Charlotte Evans Account Manager Paul Billingsley Planner Elizabeth Jamot Entered By ADAM&EVEDDB London A09/032 UNITED KINGDOM RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title DIMPHY Client HARVEY NICHOLS Product BEAUTY BAZAAR Advertising Agency, City ADAM&EVEDDB London Executive Creative Director Jeremy Craigen Copywriter Mike Crowe Art Director Rob Messeter Photographer Norbert Shoerner Typographer Pete Mould Art Buyer Daniel Moorey Account Supervisor Charlotte Evans Account Manager Paul Billingsley Planner Elizabeth Jamot Entered By ADAM&EVEDDB London A09/089 FRANCE RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS Title LIVE WEATHER BILLBOARD Client LA REDOUTE Product SALES Advertising Agency, City CLM BBDO Boulogne-Billancourt Executive Creative Director Matthieu Elkaim Creative Director Benjamin Marchal/Olivier Lefebvre Copywriter Vincent Cusenier Art Director Lucie Vallotton Account Supervisor Amelie Poisson Advertiser’s Supervisor Audrey Bedoucha Producer Jacques Fouche Account Manager Anne-Lise Sellier Other Credits Director : Brice De La Corte/ Pierre Deshayes: Case Study Editor Entered By CLM BBDO Boulogne-Billancourt A11/041 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title MOTO Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/ Clarisse Duchemin/Nicolas Favier Advertiser’s Supervisor Florence Pilard

Planner Other Credits

Entered By

Celine Mazza 3d Artist (Dog/Moto): Elisabeth Sillard@lamanufacture Paris Assistant Ad : Arnauld Marrulaz Y&R PARIS

A11/042 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title DOG Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/Clarisse Duchemin/ Nicolas Favier Advertiser’s Supervisor Florence Pilard Planner Celine Mazza Other Credits 3d Artist (Dog/Moto): Elisabeth Sillard@lamanufacture Paris Assistant Ad : Arnauld Marrulaz Entered By Y&R PARIS A11/043 FRANCE ENTERTAINMENT & LEISURE CAMPAIGN Title DRUMS Client MECCANO Product MECCANO Advertising Agency, City Y&R PARIS Creative Director Jorge Carreno/Robin De Lestrade Copywriter Pierre-Philippe Sardon Art Director Emmanuel Courteau Photographer Achim Lippoth/Bransch Art Buyer Claire Nicaise-Schindler Account Supervisor Xavier Del Sarte/Clarisse Duchemin/ Nicolas Favier Advertiser’s Supervisor Florence Pilard Planner Celine Mazza Other Credits 3d Artist (Dog/Moto): Elisabeth Sillard@lamanufacture Paris Assistant Ad : Arnauld Marrulaz Entered By Y&R PARIS A11/097 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS VAN GOGH Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni Photographer Sergio Prado Illustrator Estudiorama Art Buyer Clariana Costa/Alessandra Salles Account Supervisor Monica De Carvalho/Daniel Malavazzi/ Marcelo Trivilato Advertiser’s Supervisor Paulo Donizete Producer Clariana Costa/Anelito Nobrega Entered By DDB BRASIL São Paulo A11/098 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS RENOIR Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni Photographer Sergio Prado Illustrator Estudiorama Art Buyer Clariana Costa/Alessandra Salles Account Supervisor Monica De Carvalho/Daniel Malavazzi/ Marcelo Trivilato Advertiser’s Supervisor Paulo Donizete Producer Clariana Costa/Anelito Nobrega Entered By DDB BRASIL São Paulo

WEDNESDAY, JUNE 19, 2013

53 A11/099 BRAZIL ENTERTAINMENT & LEISURE CAMPAIGN Title COMICS MODIGLIANI Client MASP MUSEUM Product MUSEUM Advertising Agency, City DDB BRASIL São Paulo Executive Creative Director Marco Versolato Creative Director Luciano Lincoln/Wilson Mateos Copywriter Marcos Abrucio Art Director Ulisses Razaboni Photographer Sergio Prado Illustrator Estudiorama Art Buyer Clariana Costa/Alessandra Salles Account Supervisor Monica De Carvalho/Daniel Malavazzi/ Marcelo Trivilato Advertiser’s Supervisor Paulo Donizete Producer Clariana Costa/Anelito Nobrega Entered By DDB BRASIL São Paulo A12/062 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title KNITTING Client PENGUIN CHINA Product PENGUIN AUDIOBOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Gao Han/Donghai Liu/Nils Andersson Art Director Odding Wang/Ronnie Wu/ Nils Andersson Photographer Hui Jing/Shi Zhong Account Supervisor Charles Sampson Other Credits Retouching: Shi Zhong/Bruce Xie/ Shi Jian Entered By Y&R BEIJING A12/063 CHINA PUBLICATIONS & MEDIA CAMPAIGN Title COOKING Client PENGUIN CHINA Product PENGUIN AUDIOBOOKS Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu Copywriter Gao Han/Donghai Liu/Nils Andersson Art Director Odding Wang/Ronnie Wu/ Nils Andersson Photographer Hui Jing/Shi Zhong Account Supervisor Charles Sampson Other Credits Retouching: Shi Zhong/Bruce Xie/ Shi Jian Entered By Y&R BEIJING A12/123 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title BIRTH Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Cantiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Producer Fernando Costanza Other Credits Retouching: Daniel Romanos Entered By Y&R BUENOS AIRES A12/124 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title TRAVEL Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Cantiago Cony Etchart

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54 Advertiser’s Supervisor Producer Other Credits Entered By

Pablo Schcolnik/ Guillermo Mendez Cordova Fernando Costanza Retouching: Daniel Romanos Y&R BUENOS AIRES

A12/125 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title FISH Client AGEA Product OLE, SPORTS NEWSPAPPER Advertising Agency, City Y&R BUENOS AIRES Executive Creative Director Martin Mercado/Diego Tuya/ Dario Rial/Martin Goldberg Copywriter Benjamin Tornquist Art Director Ivan Zimmermann Photographer Eugenio Mazzinghi Account Supervisor Eugenia Slosse/Pilar Araus/ Cantiago Cony Etchart Advertiser’s Supervisor Pablo Schcolnik/ Guillermo Mendez Cordova Producer Fernando Costanza Other Credits Retouching: Daniel Romanos Entered By Y&R BUENOS AIRES A14/015 INDIA BUSINESS EQUIPMENT & SERVICES Title DIVORCE Client DHL Product DHL EXPRESS COURIER Advertising Agency, City GREY WORLDWIDE INDIA Mumbai Chief Creative Officer Amit Akali/Malvika Mehra Executive Creative Director Vishnu Srivatsav Creative Director Goral Ajmera Copywriter Goral Ajmera Art Director Goral Ajmera Photographer Getty Images Illustrator Happy Finish Account Supervisor Vineet Singh Entered By GREY WORLDWIDE INDIA Mumbai A16/029 BRAZIL CORPORATE IMAGE CAMPAIGN Title FLORENCE Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Producer Antonio Carlos Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A16/030 BRAZIL CORPORATE IMAGE CAMPAIGN Title KELA Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Producer Antonio Carlos Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo

A16/031 BRAZIL CORPORATE IMAGE CAMPAIGN Title MELINDA Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Producer Antonio Carlos Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A16/032 BRAZIL CORPORATE IMAGE CAMPAIGN Title JENISE Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Producer Antonio Carlos Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A16/033 BRAZIL CORPORATE IMAGE CAMPAIGN Title LANI Client UNILEVER Product DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez/Paco Conde Copywriter Hugo Veiga Art Director Diego Machado Illustrator Gil Zamora Art Buyer Veronica Beach/Renata Neumann Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein Producer Antonio Carlos Account Manager Valeria Barone/Ricardo Honegger Planner Mollie Hill Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo A17/130 CHINA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title ROUND Client UNICEF CHINA Product BREAST IS BEST Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu/Chen Lei Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Chen Mo/Jianjun Geng/Ronnie Wu/ Nils Andersson Account Supervisor Charles Sampson Other Credits Designer: Chen Mo/Jianjun Geng Entered By Y&R BEIJING

WEDNESDAY, JUNE 19, 2013

A17/131 CHINA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title TRIANGLE Client UNICEF CHINA Product BREAST IS BEST Advertising Agency, City Y&R BEIJING Executive Creative Director Nils Andersson Creative Director Ronnie Wu/Donghai Liu/Chen Lei Copywriter Donghai Liu/Gao Han/Nils Andersson Art Director Chen Mo/Jianjun Geng/ Ronnie Wu/Nils Andersson Account Supervisor Charles Sampson Other Credits Designer: Chen Mo/Jianjun Geng Entered By Y&R BEIJING A17/189 SPAIN FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES Title ONLY FOR CHILDREN Client FUNDACIÓN ANAR Product HELP LINE FOR CHILDREN AND TEENAGERS Advertising Agency, City GREY ESPAÑA Madrid Chief Creative Officer Antonio Montero Executive Creative Director Enric Nel·lo/Javier García Montserrat Creative Director Fernando Riveros/Matías López/ María Salomón Copywriter Nuño Martín/çlvaro Montes Art Director Jesús Martínez Aniceto/ Nacho Capelo/Javier García Maestro Photographer Getty Art Buyer Mayte Carabias Account Supervisor Lucia Gómez Other Credits Rebeca Recio (External Consultant) Créame (Production Of Lenticular Opi) Entered By GREY ESPAÑA Madrid A17/192 UNITED KINGDOM FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title PARKINSON’S EVERYDAY Client PARKINSON’S UK Product AWARENESS Advertising Agency, City THE ASSEMBLY NETWORK London Executive Creative Director Steve Dunn Creative Director Steve Dunn Copywriter Sean Doyle Art Director Alexandra Taylor Photographer Alexandra Taylor Typographer Alexandra Taylor/Stuart Harrington-Gill Account Manager Tina Woods Planner Trevor Hardy Entered By THE ASSEMBLY NETWORK London A17/193 UNITED KINGDOM FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title PARKINSON’S EVERYDAY Client PARKINSON’S UK Product AWARENESS Advertising Agency, City THE ASSEMBLY NETWORK London Executive Creative Director Steve Dunn Creative Director Steve Dunn Copywriter Sean Doyle Art Director Alexandra Taylor Photographer Alexandra Taylor Typographer Alexandra Taylor/Stuart Harrington-Gill Account Manager Tina Woods Planner Trevor Hardy Entered By THE ASSEMBLY NETWORK London A17/194 UNITED KINGDOM FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title PARKINSON’S EVERYDAY Client PARKINSON’S UK Product AWARENESS Advertising Agency, City THE ASSEMBLY NETWORK London Executive Creative Director Steve Dunn Creative Director Steve Dunn Copywriter Sean Doyle

D4-33-59-OUTDOORWinners+A_Mise en page 1 18/06/13 20:19 Page55

OUTDOOR WINNERS Art Director Photographer Typographer Account Manager Planner Entered By

Alexandra Taylor Alexandra Taylor Alexandra Taylor/Stuart Harrington-Gill Tina Woods Trevor Hardy THE ASSEMBLY NETWORK London

B02/091 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title UPSIDE DOWN Client PINNACLE LIQUOR GROUP Product PLATINUM BLONDE Advertising Agency, City DROGA5 SYDNEY Chief Creative Officer David Nobay Executive Creative Director Duncan Marshall Creative Director Cam Blackley Copywriter Mietta Mcfarlane Art Director Luke Chard Photographer Jeremy Hudson Account Supervisor Ant Warne Advertiser’s Supervisor Peter Hathaway Producer Anthony Martin Account Manager Magdalena Rybicki Other Credits Head Of Art: Daryl Corps/Retouching Limehouse Creative Entered By DROGA5 SYDNEY B02/092 AUSTRALIA DRINKS (ALCOHOLIC & NON-ALCOHOLIC) CAMPAIGN Title CORKSCREW Client PINNACLE LIQUOR GROUP Product PLATINUM BLONDE Advertising Agency, City DROGA5 SYDNEY Chief Creative Officer David Nobay Executive Creative Director Duncan Marshall Creative Director Cam Blackley Copywriter Mietta Mcfarlane Art Director Luke Chard Photographer Jeremy Hudson Account Supervisor Ant Warne Advertiser’s Supervisor Peter Hathaway Producer Anthony Martin Account Manager Magdalena Rybicki Other Credits Head Of Art: Daryl Corps/ Retouching - Limehouse Creative Entered By DROGA5 SYDNEY B03/101 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Manager Other Credits

Entered By B03/102 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Manager

THAILAND PIG UNILEVER SUNLIGHT/ DISHWASHER DETERGENTS LOWE Bangkok Eric Yeo/Dominic Stallard Ricardo Turcios/Ruchi Sharma Ej Galang/Sarah Ko/Gabriele Espaldon Katrina Encanto Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Blair Wang/Yarita Witoelar Ceo: Jeremy Hine (Lowe Bkk)/ Computer Art: Naphaphorn Jaengsri (Lowe Bkk)/Print Producer: Piyachat Cholasap / Nuch Lertviwatchai (Lowe BKK), Global Creative Director: Basil Mina, Global Business Direct LOWE Bangkok THAILAND LAMB UNILEVER SUNLIGHT/ DISHWASHER DETERGENTS LOWE Bangkok Eric Yeo/Dominic Stallard Ricardo Turcios/Ruchi Sharma Ej Galang/Sarah Ko/Gabriele Espaldon Katrina Encanto Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Blair Wang/Yarita Witoelar

Other Credits

Entered By B03/132 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Ceo: Jeremy Hine (Lowe Bkk)/ Computer Art: Naphaphorn Jaengsri (Lowe Bkk)Add Other credit: Print Producer: Piyachat Cholasap / Nuch Lertviwatchai (Lowe BKK), Global Creative Director: Basil Mina, Globa LOWE Bangkok INDIA POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai Amit Akali/Malvika Mehra Vishnu Srivatsav Goral Ajmera Vishnu Srivatsav Malvika Mehra/Goral Ajmera Fernando Beretta Stefan Sallandt Vineet Singh/Ines Bernar Etchenique GREY WORLDWIDE INDIA Mumbai

B03/133 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Entered By

INDIA

B03/134 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Entered By

INDIA

B03/139 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Other Credits

GUATEMALA

Entered By B03/140 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor

POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai Amit Akali/Malvika Mehra Vishnu Srivatsav Goral Ajmera Vishnu Srivatsav Malvika Mehra/Goral Ajmera Fernando Beretta Stefan Sallandt Vineet Singh/Ines Bernar Etchenique GREY WORLDWIDE INDIA Mumbai

POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai Amit Akali/Malvika Mehra Vishnu Srivatsav Goral Ajmera Vishnu Srivatsav Malvika Mehra/Goral Ajmera Fernando Beretta Stefan Sallandt Vineet Singh/Ines Bernar Etchenique GREY WORLDWIDE INDIA Mumbai

MING HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume Ale Burset Maria Teresa Del Cid Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones OGILVY GUATEMALA GUATEMALA GREEK HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume Ale Burset Maria Teresa Del Cid

WEDNESDAY, JUNE 19, 2013

55 Producer Account Manager Other Credits Entered By B03/141 HOUSEHOLD CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Other Credits Entered By

Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones/Producer Goodmood OGILVY GUATEMALA GUATEMALA SAINT HENKEL CENTROAMÉRICA SUPER BONDER OGILVY GUATEMALA Ramiro Eduardo Herberth Monterroso Jose Figueroa Fernando Mira/Cecilia Sagastume Ale Burset Maria Teresa Del Cid Goodmood/Martin Hillcoat Alejandra Polanco Post Production Diego Speroni/ F16 Producciones OGILVY GUATEMALA

B04/036 GERMANY HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title EMPIRE STATE NYC Client MAKITA POWER TOOLS Product POWER DRILLS Advertising Agency, City LEO BURNETT FRANKFURT Chief Creative Officer Andreas Pauli Creative Director Hans-Juergen Kaemmerer Copywriter Benjamin Merkel Art Director Hugo Moura/Hans-Juergen Kaemmerer Photographer Getty Images Illustrator Jack Moik Art Buyer Sabine Patze Producer Dennis Ax/Gabi Dingeldein Account Manager Carolin Boettcher Entered By LEO BURNETT FRANKFURT B04/037 GERMANY HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title GHERKIN TOWER LONDON Client MAKITA POWER TOOLS Product POWER DRILLS Advertising Agency, City LEO BURNETT FRANKFURT Chief Creative Officer Andreas Pauli Creative Director Hans-Juergen Kaemmerer Copywriter Benjamin Merkel Art Director Hugo Moura/Hans-Juergen Kaemmerer Photographer Getty Images Illustrator Jack Moik Art Buyer Sabine Patze Producer Dennis Ax/Gabi Dingeldein Account Manager Carolin Boettcher Entered By LEO BURNETT FRANKFURT B04/038 GERMANY HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BURJ KHALIFA DUBAI Client MAKITA POWER TOOLS Product POWER DRILLS Advertising Agency, City LEO BURNETT FRANKFURT Chief Creative Officer Andreas Pauli Creative Director Hans-Juergen Kaemmerer Copywriter Benjamin Merkel Art Director Hugo Moura/Hans-Juergen Kaemmerer Photographer Getty Images Illustrator Jack Moik Art Buyer Sabine Patze Producer Dennis Ax/Gabi Dingeldein Account Manager Carolin Boettcher Entered By LEO BURNETT FRANKFURT B04/039 GERMANY HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title AL TIJARIA TOWER KUWAIT Client MAKITA POWER TOOLS Product POWER DRILLS Advertising Agency, City LEO BURNETT FRANKFURT Chief Creative Officer Andreas Pauli

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OUTDOOR WINNERS

56 Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Producer Account Manager Entered By

Hans-Juergen Kaemmerer Benjamin Merkel Hugo Moura/Hans-Juergen Kaemmerer Getty Images Jack Moik Sabine Patze Dennis Ax/Gabi Dingeldein Carolin Boettcher LEO BURNETT FRANKFURT

B04/177 THAILAND HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BEETROOT Client GROUPE S E B (THAILAND) Product JUICE BOOSTER/TEFAL Advertising Agency, City BBDO PROXIMITY THAILAND Bangkok / BBDO BANGKOK Chief Creative Officer Suthisak Sucharittanonta Executive Creative Director Suthisak Sucharittanonta/Vasan Wangpaitoon/James Dennis Makanas Creative Director Suthisak Sucharittanonta/Vasan Wangpaitoon Copywriter Suthisak Sucharittanonta/Tony Y. Hong/ Nirun Sommalardpan Art Director Suthisak Sucharittanonta/ Nirun Sommalardpan Photographer Visionary Illustrator Visionary Entered By BBDO PROXIMITY THAILAND Bangkok B04/178 THAILAND HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CARROT Client GROUPE S E B (THAILAND) Product JUICE BOOSTER/TEFAL Advertising Agency, City BBDO PROXIMITY THAILAND Bangkok / BBDO BANGKOK Chief Creative Officer Suthisak Sucharittanonta Executive Creative Director Suthisak Sucharittanonta/Vasan Wangpaitoon/James Dennis Makanas Creative Director Suthisak Sucharittanonta/Vasan Wangpaitoon Copywriter Suthisak Sucharittanonta/Tony Y. Hong/ Nirun Sommalardpan Art Director Suthisak Sucharittanonta/ Nirun Sommalardpan Photographer Visionary Illustrator Visionary Entered By BBDO PROXIMITY THAILAND Bangkok B04/179 THAILAND HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title PINEAPPLE Client GROUPE S E B (THAILAND) Product JUICE BOOSTER/TEFAL Advertising Agency, City BBDO PROXIMITY THAILAND Bangkok / BBDO BANGKOK Chief Creative Officer Suthisak Sucharittanonta Executive Creative Director Suthisak Sucharittanonta/Vasan Wangpaitoon/James Dennis Makanas Creative Director Suthisak Sucharittanonta/ Vasan Wangpaitoon Copywriter Suthisak Sucharittanonta/ Tony Y. Hong/Nirun Sommalardpan Art Director Suthisak Sucharittanonta/ Nirun Sommalardpan Photographer Visionary Illustrator Visionary Entered By BBDO PROXIMITY THAILAND Bangkok B05/130 SPAIN COSMETICS & BEAUTY, TOILETRIES & PHARMACY Title UNDERWATER DIVER Client RECKITT BENCKISER ESPAÑA Product STREPSILS Advertising Agency, City HAVAS WORLDWIDE SPAIN Madrid Chief Creative Officer Mariano Duhalde Creative Director Fernando Rodríguez/David Marina Copywriter Fernando Rodríguez Art Director Daniel Arenal Illustrator Tato Repetto Account Supervisor Trinidad Cortés Entered By HAVAS WORLDWIDE SPAIN Madrid

B05/222 BRAZIL COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title NURSE Client BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Copywriter Ana Carolina Reis/Pernil Art Director Marco Monteiro Account Supervisor Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Advertiser’s Supervisor Thomas Fill Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo

B05/239 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CROCODILE Client NAMPAK Product TOILET PAPER Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Copywriter Charles Pantland Art Director Shane Forbes Photographer Des Ellis Art Buyer Simone Allem Account Supervisor Jenny Trenchard Account Manager Nikki Cinnamon Entered By TBWA\HUNT\LASCARIS JOHANNESBURG

B05/223 BRAZIL COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title AGENT Client BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Copywriter Ana Carolina Reis/Pernil Art Director Marco Monteiro Account Supervisor Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Advertiser’s Supervisor Thomas Fill Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo

B05/261 THAILAND COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title GLOBEFISH Client 3M THAILAND Product NEXCARETM WATER PROOF BANDAGES Advertising Agency, City OGILVY & MATHER Bangkok Chief Creative Officer Nopadol Srikieatikajohn Executive Creative Director Wisit Lumsiricharoenchoke Copywriter Kris Garford Spindler Art Director Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke Photographer Chutharut Pornmuneesoontorn (Getty Images) Account Supervisor Patsa Attanon Producer Nopakao Netrhbutrh/Virayut Khunvithayapaisal (Montage Studio) Account Manager Phawit Chitrakorn Other Credits Production House : Montage Studio/ Retoucher : Kornthon Anantananukun/ Supicha Tiptamul Entered By OGILVY & MATHER Bangkok

B05/224 BRAZIL COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CRAZY Client BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/Andre Kassu/ Renato Simoes/Bruno Prosperi Copywriter Ana Carolina Reis/Pernil Art Director Marco Monteiro Account Supervisor Gustavo Burnier/Juliana Nascimento/ Calebe Ferres Advertiser’s Supervisor Thomas Fill Entered By ALMAPBBDO São Paulo B05/237 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title ZOMBIE Client NAMPAK Product TOILET PAPER Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Copywriter Charles Pantland Art Director Shane Forbes Photographer Des Ellis Art Buyer Simone Allem Account Supervisor Jenny Trenchard Account Manager Nikki Cinnamon Entered By TBWA\HUNT\LASCARIS JOHANNESBURG B05/238 SOUTH AFRICA COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title SERIAL KILLER Client NAMPAK Product TOILET PAPER Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative Director Matthew Brink/Adam Livesey Copywriter Charles Pantland Art Director Shane Forbes Photographer Des Ellis Art Buyer Simone Allem Account Supervisor Jenny Trenchard Account Manager Nikki Cinnamon Entered By TBWA\HUNT\LASCARIS JOHANNESBURG

WEDNESDAY, JUNE 19, 2013

B05/262 THAILAND COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title SPEARFISH Client 3M THAILAND Product NEXCARETM WATER PROOF BANDAGES Advertising Agency, City OGILVY & MATHER Bangkok Chief Creative Officer Nopadol Srikieatikajohn Executive Creative Director Wisit Lumsiricharoenchoke Copywriter Kris Garford Spindler Art Director Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke Photographer Chutharut Pornmuneesoontorn (Getty Images) Account Supervisor Patsa Attanon Producer Nopakao Netrhbutrh/Virayut Khunvithayapaisal (Montage Studio) Account Manager Phawit Chitrakorn Other Credits Production House : Montage Studio/ Retoucher : Kornthon Anantananukun/ Supicha Tiptamul Entered By OGILVY & MATHER Bangkok B05/263 THAILAND COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title OCTOPUS Client 3M THAILAND Product NEXCARETM WATER PROOF BANDAGES Advertising Agency, City OGILVY & MATHER Bangkok Chief Creative Officer Nopadol Srikieatikajohn Executive Creative Director Wisit Lumsiricharoenchoke Copywriter Kris Garford Spindler Art Director Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke Photographer Chutharut Pornmuneesoontorn (Getty Images) Account Supervisor Patsa Attanon Producer Nopakao Netrhbutrh/Virayut Khunvithayapaisal (Montage Studio) Account Manager Phawit Chitrakorn Other Credits Production House : Montage Studio/ Retoucher : Kornthon Anantananukun/ Supicha Tiptamul Entered By OGILVY & MATHER Bangkok

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OUTDOOR WINNERS B06/046 FRANCE CLOTHING, FOOTWEAR & ACCESSORIES Title BOTOX Client LUXOTTICA Product RAY-BAN Advertising Agency, City MARCEL Paris Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide)/ Paul Servaes( Publicis Brussels) Creative Director Erik Vervroegen (Publicis Worldwide) Copywriter Philippe Dorval (Publicis Brussels) Art Director Bastien Grisolet/Laurence Van De Putte (Publicis Brussels) Photographer Mark Seliger Art Buyer Jean-Luc Chirio (Publicis Conseil)/ Lauriane Dula (L’adresse) Account Supervisor Alberto Scorticati/Shannon Eddy Advertiser’s Supervisor Erika Ferszt (Global Advertising/ Media/Digital Director) Account Manager Charles Vieillefosse Planner Rob Klingensmith (International Head Of Strategic Planning)/David Daines Other Credits Thomas Geffrier (Line Producer)/ Ruth Levy (Producer) Entered By MARCEL Paris B08/069 SPAIN CARS & AUTOMOTIVE SERVICES CAMPAIGN Title SHADES Client MERCEDES-BENZ Product MERCEDES BENZ Advertising Agency, City CONTRAPUNTO BBDO Madrid Chief Creative Officer Carlos Jorge/Félix Del Valle Copywriter Miki Ocampo Art Director Saray González Photographer Fernando Maselli Account Supervisor Sofía Calonje Advertiser’s Supervisor Oscar Rubira/Joaquín Garralda/ Elena Steiner/Rocío Poggio Producer Javier Luján Account Manager Lorena Landau Other Credits Client Services Director: Paco Ribera/ Retoucher: Daniel Rubio Entered By CONTRAPUNTO BBDO Madrid B08/137 BRAZIL CARS & AUTOMOTIVE SERVICES CAMPAIGN Title MICHAEL Client LG Product CAR AUDIO Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Alezandre Viela (Xa) Copywriter Marina Erthal Art Director Leon Valente/Cleber Cardoso Photographer Lúcio Cunha Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B08/138 BRAZIL CARS & AUTOMOTIVE SERVICES CAMPAIGN Title AMY Client LG Product CAR AUDIO Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Alezandre Viela (Xa) Copywriter Marina Erthal Art Director Leon Valente/Cleber Cardoso Photographer Lúcio Cunha Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO

B08/139 BRAZIL CARS & AUTOMOTIVE SERVICES CAMPAIGN Title KISS Client LG Product CAR AUDIO Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho Executive Creative Director Flavio Casarotti Creative Director Rui Branquinho/Alezandre Viela (Xa) Copywriter Marina Erthal Art Director Leon Valente/Cleber Cardoso Photographer Lúcio Cunha Art Buyer Monica Beretta E Stephanie Wang Account Supervisor Alessandro Cardoni/Sandra Borges/ Ticiana Cardoso E Bianca Paulucci Producer Elaine Cravalho/Ronaldo Cavalcante Planner David Laloum/André Chui De Menezes E Fernando Takey Other Credits Media: Gustavo Gaion E Gabriela Ben David Entered By Y&R SÃO PAULO B08/192 USA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title FOREST Client LAND ROVER Product AUTOMOBILES/CARS Advertising Agency, City Y&R New York Chief Creative Officer Jim Elliott Creative Director Marc Sobier/Andrew Mckechnie Copywriter Paul Wood Art Director Eduardo Quadra Photographer Mike Piscitelli Art Buyer Veronica Reo Account Supervisor Keith Rhodes Account Manager Kathy Stahler/Sandy Beck/Zach Bjork Planner Tara Fray Entered By Y&R New York B08/193 USA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title ROCK Client LAND ROVER Product AUTOMOBILES/CARS Advertising Agency, City Y&R New York Chief Creative Officer Jim Elliott Creative Director Marc Sobier/Andrew Mckechnie Copywriter Paul Wood Art Director Eduardo Quadra Photographer Mike Piscitelli Art Buyer Veronica Reo Account Supervisor Keith Rhodes Account Manager Kathy Stahler/Sandy Beck/Zach Bjork Planner Tara Fray Entered By Y&R New York B08/194 USA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title CLIFF Client LAND ROVER Product AUTOMOBILES/CARS Advertising Agency, City Y&R New York Chief Creative Officer Jim Elliott Creative Director Marc Sobier/Andrew Mckechnie Copywriter Paul Wood Art Director Eduardo Quadra Photographer Mike Piscitelli Art Buyer Veronica Reo Account Supervisor Keith Rhodes Account Manager Kathy Stahler/Sandy Beck/Zach Bjork Planner Tara Fray Entered By Y&R New York B08/218 SPAIN CARS & AUTOMOTIVE SERVICES CAMPAIGN Title SHADES2 Client MERCEDES-BENZ Product MERCEDES BENZ Advertising Agency, City CONTRAPUNTO BBDO Madrid Chief Creative Officer Carlos Jorge/Félix Del Valle Copywriter Miki Ocampo Art Director Saray González Photographer Fernando Maselli Account Supervisor Sofía Calonje Advertiser’s Supervisor Oscar Rubira/Joaquín Garralda/ Elena Steiner/Rocío Poggio Producer Javier Luján Account Manager Lorena Landau

WEDNESDAY, JUNE 19, 2013

57 Other Credits Entered By

Client Services Director: Paco Ribera/Retoucher: Daniel Rubio CONTRAPUNTO BBDO Madrid

B09/104 RUSSIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title 50 RUBLES Client LEROY MERLIN Product LEROY MERLIN STORES Advertising Agency, City LEO BURNETT MOSCOW Chief Creative Officer Mikhail Kudashkin Art Director Mikhail Yarovikov Producer Anna Flankina Account Manager Oxana Shevchenko Other Credits Dmitry Jakovlev/Viktor Khomenko Entered By LEO BURNETT MOSCOW B09/105 RUSSIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title 100 RUBLES Client LEROY MERLIN Product LEROY MERLIN STORES Advertising Agency, City LEO BURNETT MOSCOW Chief Creative Officer Mikhail Kudashkin Art Director Mikhail Yarovikov Producer Anna Flankina Account Manager Oxana Shevchenko Other Credits Dmitry Jakovlev/Viktor Khomenko Entered By LEO BURNETT MOSCOW B09/106 RUSSIA RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title 500 RUBLES Client LEROY MERLIN Product LEROY MERLIN STORES Advertising Agency, City LEO BURNETT MOSCOW Chief Creative Officer Mikhail Kudashkin Art Director Mikhail Yarovikov Producer Anna Flankina Account Manager Oxana Shevchenko Other Credits Dmitry Jakovlev/Viktor Khomenko Entered By LEO BURNETT MOSCOW B10/035 BRAZIL TRAVEL, TRANSPORT & TOURISM Title WHEEL Client GOL LINHAS AEREAS Product GOL LINHAS AEREAS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Pernil/Otavio Schiavon Art Director Andre Gola/Marcus Kawamura Entered By ALMAPBBDO São Paulo B11/067 MEXICO ENTERTAINMENT & LEISURE CAMPAIGN Title JENGA STAMPEDE Client HASBRO Product BOARDGAME Advertising Agency, City GRUPO REFORMA Mexico City Chief Creative Officer José Aguilar/Andrés Martinez Executive Creative Director Miguel Angel Ponce De León/ Manuel Vera/Joao Raya Creative Director Sergio Dominguez/Jimena De La Vega Copywriter Manuel Vera/Joao Raya Art Director Sergio Dominguez/Eduardo García Photographer Enrique Covarubias Illustrator Jonathan Raya Account Supervisor Ivan Babic Advertiser’s Supervisor Karla Aranda Account Manager Rodrigo Bizarro Entered By GRUPO REFORMA Mexico City B11/068 MEXICO ENTERTAINMENT & LEISURE CAMPAIGN Title JENGA SPARTAN Client HASBRO Product BOARDGAME Advertising Agency, City GRUPO REFORMA Mexico City Chief Creative Officer José Aguilar/Andrés Martinez Executive Creative Director Miguel Angel Ponce De León/ Manuel Vera/Joao Raya Creative Director Sergio Dominguez/Jimena De La Vega Copywriter Manuel Vera/Joao Raya Art Director Sergio Dominguez/Eduardo García

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OUTDOOR WINNERS

58 Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Enrique Covarubias Jonathan Raya Ivan Babic Karla Aranda Rodrigo Bizarro GRUPO REFORMA Mexico City

B11/099 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title NASCAR Client MATTEL SOUTHEAST ASIA Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Creative Director Gavin Simpson/Tan Chee Keong Copywriter Tan Chee Keong/Donevan Chew Art Director Yee Wai Khuen/Gavin Simpson Photographer Wizard Photography Illustrator Milx/Yee Wai Khuen Art Buyer Mandy Lee Other Credits Designer: Lian Ee Wern Entered By OGILVY MALAYSIA Kuala Lumpur B11/100 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title SAMURAI Client MATTEL SOUTHEAST ASIA Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Creative Director Gavin Simpson/Tan Chee Keong Copywriter Tan Chee Keong/Donevan Chew Art Director Yee Wai Khuen/Gavin Simpson Photographer Wizard Photography Illustrator Milx/Yee Wai Khuen Producer Mandy Lee Other Credits Designer: Lian Ee Wern Entered By OGILVY MALAYSIA Kuala Lumpur 11/101 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title RAM Client MATTEL SOUTHEAST ASIA Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Creative Director Gavin Simpson/Tan Chee Keong Copywriter Tan Chee Keong/Donevan Chew Art Director Yee Wai Khuen/Gavin Simpson Photographer Wizard Photography Illustrator Liam Gerrard Producer Mandy Lee Other Credits Designer: Lian Ee Wern Entered By OGILVY MALAYSIA Kuala Lumpur B12/103 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title BAPTISM Client BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Creative Director Rafael Donato Copywriter Bruno Souto/Hugo Veiga Art Director João Coutinho/Eduardo Doss.

Photographer Paulo Mancini Art Buyer Nancy Bonani Account Supervisor Luiza Carvalho Advertiser’s Supervisor Marco Antônio Picollo/ Alexandre Bortolai.

Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo B12/104 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title GRADUATION Client BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Creative Director Rafael Donato Copywriter Bruno Souto/Hugo Veiga Art Director João Coutinho/Eduardo Doss.

Photographer Paulo Mancini Art Buyer Nancy Bonani

Account Supervisor Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

Luiza Carvalho Marco Antônio Picollo/ Alexandre Bortolai.

Antonio Carlos Valéria Barone Media Director: Daniella Gallo/ Betânia Aragão OGILVY BRASIL São Paulo

B12/105 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title 97TH BIRTHDAY Client BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Creative Director Rafael Donato Copywriter Bruno Souto/Hugo Veiga Art Director João Coutinho/Eduardo Doss.

Photographer Paulo Mancini Art Buyer Nancy Bonani Account Supervisor Luiza Carvalho Advertiser’s Supervisor Marco Antônio Picollo/ Alexandre Bortolai.

Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo B12/107 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title HAVE YOU EVER REALLY LOVED A WOMAN Client BILLBOARD Product MAGAZINE Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Copywriter Hugo Veiga Art Director Renato Zandoná/Diego Machado Art Buyer Nancy Bonani Account Supervisor Viviane Labate Advertiser’s Supervisor Antônio Camarotti Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo B12/109 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title WAITING ON THE WORLD TO CHANGE Client BILLBOARD Product MAGAZINE Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Copywriter Hugo Veiga Art Director Renato Zandoná/Diego Machado Art Buyer Nancy Bonani Account Supervisor Viviane Labate Advertiser’s Supervisor Antônio Camarotti Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo B12/110 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title MAKE A MOVE ON ME Client BILLBOARD Product MAGAZINE Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Copywriter Hugo Veiga Art Director Renato Zandoná/Diego Machado Art Buyer Nancy Bonani Account Supervisor Viviane Labate Advertiser’s Supervisor Antônio Camarotti Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo

WEDNESDAY, JUNE 19, 2013

B12/111 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title I SWEAR Client BILLBOARD Product MAGAZINE Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez Copywriter Hugo Veiga Art Director Renato Zandoná/Diego Machado Art Buyer Nancy Bonani Account Supervisor Viviane Labate Advertiser’s Supervisor Antônio Camarotti Producer Antonio Carlos Account Manager Valéria Barone Other Credits Media Director: Daniella Gallo/ Betânia Aragão Entered By OGILVY BRASIL São Paulo B12/140 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title EVITA Client TEDX Product TEDX Advertising Agency, City OGILVY & MATHER ARGENTINA Buenos Aires Chief Creative Officer Javier Mentasti/Maximiliano Maddalena Executive Creative Director Javier Mentasti/Maximiliano Maddalena Creative Director Juan Pablo Carrizo/Patricio Elfi Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Estilo 3d Producer Valeria Pinto/Gastón Sueiro Entered By OGILVY & MATHER ARGENTINA Buenos Aires B12/141 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title LUTHER KING Client TEDX Product TEDX Advertising Agency, City OGILVY & MATHER ARGENTINA Buenos Aires Chief Creative Officer Javier Mentasti/Maximiliano Maddalena Executive Creative Director Javier Mentasti/Maximiliano Maddalena Creative Director Juan Pablo Carrizo/Patricio Elfi Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Estilo 3d Producer Valeria Pinto/Gastón Sueiro Entered By OGILVY & MATHER ARGENTINA Buenos Aires B12/142 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title LENNON Client TEDX Product TEDX Advertising Agency, City OGILVY & MATHER ARGENTINA Buenos Aires Chief Creative Officer Javier Mentasti/Maximiliano Maddalena Executive Creative Director Javier Mentasti/Maximiliano Maddalena Creative Director Juan Pablo Carrizo/Patricio Elfi Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Estilo 3d Producer Valeria Pinto/Gastón Sueiro Entered By OGILVY & MATHER ARGENTINA Buenos Aires B12/155 TURKEY PUBLICATIONS & MEDIA CAMPAIGN Title DEXTER Client CNBC-E TURKEY Product CNBC-E Advertising Agency, City RAFINERI Istanbul Chief Creative Officer Ayse Bali Executive Creative Director Orkun Demirelli/Ufuk Uslu Copywriter Serkan Soylem Art Director Oznur Soylem Entered By RAFINERI Istanbul B12/156 TURKEY PUBLICATIONS & MEDIA CAMPAIGN Title MAD MEN Client CNBC-E TURKEY Product CNBC-E Advertising Agency, City RAFINERI Istanbul Chief Creative Officer Ayse Bali Executive Creative Director Orkun Demirelli/Ufuk Uslu Copywriter Serkan Soylem Art Director Oznur Soylem Entered By RAFINERI Istanbul

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OUTDOOR WINNERS B12/157 TURKEY PUBLICATIONS & MEDIA CAMPAIGN Title GOSSIP GIRL Client CNBC-E TURKEY Product CNBC-E Advertising Agency, City RAFINERI Istanbul Chief Creative Officer Ayse Bali Executive Creative Director Orkun Demirelli/Ufuk Uslu Copywriter Serkan Soylem Art Director Oznur Soylem Entered By RAFINERI Istanbul B15/030 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title FOOL Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima B15/031 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title LOOK Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima B15/032 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title GEL Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima B15/033 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title CHER Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima B15/034 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title BOAT Client BRITANICO Product ENGLISH LESSONS

Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Manager Planner Other Credits Entered By

Y&R Lima Flavio Pantigoso Flavio Pantigoso Flavio Pantigoso Daniel De León/Gino Bernabè/ Daniel Lobatón Alejandro Bottas/Edher Espinoza Igor Bastidas Carla Wilson Eduardo Grisolle Head Of Art: Christian Sanchez Y&R Lima

B15/035 PERU COMMERCIAL PUBLIC SERVICES CAMPAIGN Title ASH Client BRITANICO Product ENGLISH LESSONS Advertising Agency, City Y&R Lima Chief Creative Officer Flavio Pantigoso Executive Creative Director Flavio Pantigoso Creative Director Flavio Pantigoso Copywriter Daniel De León/Gino Bernabè/ Daniel Lobatón Art Director Alejandro Bottas/Edher Espinoza Illustrator Igor Bastidas Account Manager Carla Wilson Planner Eduardo Grisolle Other Credits Head Of Art: Christian Sanchez Entered By Y&R Lima B15/059 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title EINSTEIN Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo B15/060 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title MARILYN Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo B15/061 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title CHE Client MIAMI AD SCHOOL Product PRIVATE SCHOOL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Executive Creative Director Roberto Fernandez E Paco Conde Creative Director Paco Conde Copywriter Felipe Machado Art Director Thiago Di Gregorio Account Supervisor Gabriela Malta Advertiser’s Supervisor Paulo Sergio Quartiermeister/ Paulo Andre Bione Account Manager Luis Carlos Fraco/Ana Paula Perdigão Planner Bruno Cunha/Luiz Arruda Other Credits Patricia Cortes Entered By OGILVY BRASIL São Paulo

WEDNESDAY, JUNE 19, 2013

59 B17/061 THAILAND FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title A GIRL 2 Client THE CENTER FOR THE PROTECTION OF CHILDREN’S RIGHTS FOUNDATION (CPCR) Product CPCR BRAND CORPORATE Advertising Agency, City THE LEO BURNETT GROUP THAILAND Bangkok Chief Creative Officer Sompat Trisadikun Executive Creative Director Keeratie Chaimoungkalo Creative Director Sanpathit Tavijaroen Copywriter Chanwit Nimcharoen Art Director Sanpathit Tavijaroen/ Wantaya Thitipaisal/Sompat Trisadikun Photographer Chub Nokkaew (Chubcheevit Studio) Account Manager Purita Usnabhiraks/Nattanan Arriyavat Other Credits Agency Producer: Sarawut Lertkittipaporn Entered By THE LEO BURNETT GROUP THAILAND Bangkok B17/062 THAILAND FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title A BOY 2 Client THE CENTER FOR THE PROTECTION OF CHILDREN’S RIGHTS FOUNDATION (CPCR) Product CPCR BRAND CORPORATE Advertising Agency, City THE LEO BURNETT GROUP THAILAND Bangkok Chief Creative Officer Sompat Trisadikun Executive Creative Director Keeratie Chaimoungkalo Creative Director Sanpathit Tavijaroen Copywriter Chanwit Nimcharoen Art Director Sanpathit Tavijaroen/ Wantaya Thitipaisal/Sompat Trisadikun Photographer Chub Nokkaew (Chubcheevit Studio) Account Manager Purita Usnabhiraks/Nattanan Arriyavat Other Credits Agency Producer: Sarawut Lertkittipaporn Entered By THE LEO BURNETT GROUP THAILAND Bangkok B17/111 CANADA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title 1988 Client QUEBEC AUTOMOBILE INSURANCE CORPORATION Product ROAD SAFETY Advertising Agency, City LG2 Québec Creative Director Luc Du Sault Copywriter Luc Du Sault Art Director Jean Lafrenière Photographer Maude De Varennes Illustrator Marc Rivest Account Manager Mireille Côté/Alexandra Laverdière Planner Catherine Darius/Mireille Côté/ Alexandra Laverdière Other Credits Media: Alexandre-Pascal Lamoureux/ Mylène Fortier (Touché Phd) Entered By LG2 Québec B17/112 CANADA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title 1991 Client QUEBEC AUTOMOBILE INSURANCE CORPORATION Product ROAD SAFETY Advertising Agency, City LG2 Québec Creative Director Luc Du Sault Copywriter Luc Du Sault Art Director Jean Lafrenière Photographer Maude De Varennes Illustrator Marc Rivest Account Manager Mireille Côté/Alexandra Laverdière Planner Catherine Darius/Mireille Côté/ Alexandra Laverdière Other Credits Media: Alexandre-Pascal Lamoureux/ Mylène Fortier (Touché Phd) Entered By LG2 Québec

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60 B17/113 CANADA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGNY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title 1993 Client QUEBEC AUTOMOBILE INSURANCE CORPORATION Product ROAD SAFETY Advertising Agency, City LG2 Québec Creative Director Luc Du Sault Copywriter Luc Du Sault Art Director Jean Lafrenière Photographer Maude De Varennes Illustrator Marc Rivest Account Manager Mireille Côté/Alexandra Laverdière Planner Catherine Darius/Mireille Côté/ Alexandra Laverdière Other Credits Media: Alexandre-Pascal Lamoureux/ Mylène Fortier (Touché Phd) Entered By LG2 Québec 1/023 JAPAN BARS, RESTAURANTS & STORES, ETC. Title VOICE DRIVER Client NISSAN Product NISSAN Advertising Agency, City TBWA\HAKUHODO Tokyo Chief Creative Officer Miki Matsui Executive Creative Director Kazuto Fukushima Creative Director Takayuki Nizawa Copywriter Kenya Takao/Kenta Ikoma/ Naoto Ichikawa Art Director Shawn Schrader Producer Hideki Sugimasa/Hirofumi Nobuta Entered By TBWA\HAKUHODO Tokyo C01/031 MEXICO BARS, RESTAURANTS & STORES, ETC. Title MISPLACED AIRBAG Client MINI Product DON’T MAKE UP AND DRIVE Advertising Agency, City PUBLICIS MEXICO Chief Creative Officer Erik Vervroegen Executive Creative Director Héctor Fernández Creative Director Jessica Apellaniz/Luís «madruga» Enríquez Copywriter Christian Santacruz «pimpon» Art Director Luís «madruga» Enríquez Account Supervisor Juan Carlos Tapia/Mark Nakamichi Advertiser’s Supervisor Alfredo Necohechea Producer Claudia Shelley Other Credits Julio Carlos Ramos- Director Entered By PUBLICIS MEXICO C01/077 BRAZIL BARS, RESTAURANTS & STORES, ETC. Title TOAST-TRAY Client BAUDUCCO Product BAUDUCCO TOAST Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Copywriter Daniel Oksenberg Art Director Andre Nassar Entered By ALMAPBBDO São Paulo C02/037 SPAIN SMALL SCALE SPECIAL SOLUTIONS Title FATHER´S DAY Client GOL TELEVISION Product CHANNEL FOOTBALL Advertising Agency, City TAPSA/Y&R Madrid Chief Creative Officer Martín Ostiglia Creative Director Adrián Rios Copywriter Juan Cenoz/Cova Diaz Art Director Emi Bertola/Lucy Vivas Account Supervisor Clara Escarlata Ojeda Advertiser’s Supervisor Ignacio Arrola Entered By TAPSA/Y&R Madrid C02/131 THE PHILIPPINES SMALL SCALE SPECIAL SOLUTIONS Title DENGUE BOTTLE Client MAYNILAD WATER SERVICES Product MAYNILAD Advertising Agency, City Y&R PHILIPPINES Manila Chief Creative Officer Marcus Rebeschini

OUTDOOR WINNERS Executive Creative Director Copywriter Art Director Account Supervisor Producer Account Manager Other Credits Entered By

Badong Abesamis Badong Abesamis Grace Benesa Agnes Almasan Ariel Bautista Kathleen Camus Coo:mary Buenaventura Y&R PHILIPPINES Manila

C02/151 BRAZIL SMALL SCALE SPECIAL SOLUTIONS Title SOLARAD CHARGER Client NIVEA Product NIVEA SUN Advertising Agency, City DRAFTFCB BRASIL São Paulo Executive Creative Director Joanna Monteiro/Max Geraldo Creative Director Joanna Monteiro/Max Geraldo Copywriter Felipe Cirino Art Director Paulo Junger/Felipe Petroni Photographer Platinum Art Buyer Tina Castro/Daniel Gonçalves Account Supervisor Mariana Mozzaquatro Advertiser’s Supervisor Tatiana Ponce Producer Edgardo Pasotti/Diego Bischoff Account Manager Juliana Nascimento Planner Raphael Barreto/Luciana Mussato/ Lia Bertoni Other Credits Tiago Santos Entered By DRAFTFCB BRASIL São Paulo C03/060 SPECIAL BUILD Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Producer

Account Manager Other Credits Entered By C03/079 SPECIAL BUILD Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Other Credits

Entered By C03/087 SPECIAL BUILD Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor

GERMANY TREE CONCERT BUND / FRIENDS OF EARTH GERMANY NATURE PROTECTION BBDO GERMANY Berlin Wolfgang Schneider Jan Harbeck/David Mously (Creative Managing Directors) Jan Harbeck Lukas Liske Daniel Schweinzer Robert Bilz Dirk Spakowski/Sebastian Schlosser/ Frank Hägele/Christof Biggeleben Andreas Jarfe S. Rochow/J. Diehl (Tv-Producer)/ St. Gentis (Head Of Tv)/M. Pflanz/ M. Kuhn J. Jonker/M. Lücker/E. Dietzsch/ M. Groewe/A. Willke/C. Penschke Gang Of Berlin/Arri-Mitte/A. Alschiz/ St. Bergmann/K. Garbacz/P. Tögel BBDO GERMANY Berlin UNITED KINGDOM SEE THROUGH LOO UNILEVER DOMESTOS DLKW LOWE London Dave Henderson And Richard Denney Basil Mina Frances Leach Christopher Bowsher Production Company: Connected Pictures Samantha Mcleod Charlotte Stirrup And Petra Tiziani And Jon Ayres Ross Marshall Production Design: Miles Roberts.head Of Broadcast: Trudy Waldron.director = Jp Lewis DLKW LOWE London USA CONVERSE HIGHWAYS CONVERSE CONVERSE LA COMUNIDAD Miami Jose Molla/Joaquin Molla Jose Molla/Joaquin Molla Ricky Vior/Leo Prat Ricky Vior/Leo Prat Sergio Sharek Jose Antonio Hernandez

WEDNESDAY, JUNE 19, 2013

Producer Entered By C03/203 SPECIAL BUILD Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Art Buyer Account Supervisor Producer Account Manager Entered By

Laurie Malaga/Julio Rangel/ Marco Arguello LA COMUNIDAD Miami ARGENTINA VOLKSWAGEN SUITE VOLKSWAGEN DE ARGENTINA DRIVE CAREFULLY DDB ARGENTINA Buenos Aires Hernán Jauregui/Pablo Batlle Lisandro Grandal/ Fernando Tchechenistky Lisandro Grandal/ Fernando Tchechenistky Francisco Gigy Traynor Agustín Ballerio Martín Dimasi Eduardo Corro Claudio Migliardo Graciela Combal DDB ARGENTINA Buenos Aires

C04/051 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Advertiser’s Supervisor Account Manager Planner Entered By

BELGIUM

C04/122 STUNTS & LIVE ADVERTISING Title Client Product

NEW ZEALAND

Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By C04/142 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Producer Planner Other Credits Entered By C04/156 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor

DRAMA HITS THE NETHERLANDS TURNER BROADCASTING TNT DUVAL GUILLAUME MODEM Antwerp Katrien Bottez/Geoffrey Hantson Dieter De Ridder Ad Van Ongeval Dimitri Mundorff Tuyen Pham Xuan Maarten Van Herck/Kris Hoet DUVAL GUILLAUME MODEM Antwerp

DRIVING DOGS SPCA / MINI NEW ZEALAND PUBLIC AWARENESS / PET ADOPTION / BRAND SPONSORSHIP LEVERAGE DRAFTFCB NEW ZEALAND Auckland James Mok Tony Clewett/Regan Grafton Matt Williams/Peter Vegas Matt Williams/Peter Vegas Toby Sellers - Group Account Director/ Sally Willis - Account Director Stephanie Hueber DRAFTFCB NEW ZEALAND Auckland USA MACY’S YES VIRGINIA THE MUSICAL MACY’S DEPARTMENT STORE JWT NEW YORK Jeff Benjamin Matt Macdonald/Ryan Kutscher Craig Love/Shayne Millington Justine Cotter Raihana Halim/Ben Chiang Claire Capeci/Angela Brown Claire Capeci Robin Feldman/Margaret Mclaughlin Lindsey Allen Macy’s Marketing/Macy’s Media/Macy’s Media Relations/Macys.com JWT NEW YORK MEXICO #SCRIBEBILLBOARD GRUPO PAPELERO SCRIBE SCRIBE VIVA LA DOBLEVIDA Mexico City Juan Pablo Manazza/Manuel Camacho Juan Pablo Manazza/Manuel Camacho Juan Pablo Manazza/ Manuel Camacho/Roberto Flores Eduardo García/Carlos Pérez «la Novia» Roberto Flores/Javier Fajardo/ Iván Mayorquín Cecilia Beaven Miguel Mendiola

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OUTDOOR WINNERS Advertiser’s Supervisor Producer Planner Other Credits Entered By C04/159 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Producer Account Manager Entered By

C04/171 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Supervisor Producer Account Manager Other Credits Entered By C04/176 STUNTS & LIVE ADVERTISING Title Client Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Producer Account Manager Planner Other Credits

Entered By C05/049 TRANSIT Title Client Product Advertising Agency, City Executive Creative Director Copywriter Art Director Advertiser’s Supervisor Producer Account Manager Other Credits Entered By

Ezequiel Daneri/Pilar Gillabert/ Claudia Caballero Nancy Vilchis Ariana Gonzalez Illustrator Ceci Beaven VIVA LA DOBLEVIDA Mexico City

E02/014 ILLUSTRATION Title Client Product Advertising Agency, City Chief Creative Officer Illustrator Entered By

LITHUANIA

E02/113 ILLUSTRATION CAMPAIGN Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

UNITED ARAB EMIRATES

CALL GIRL PRIME TELEVISION TELEVISION PROGRAMME / CHANNEL DRAFTFCB NEW ZEALAND Auckland James Mok Tony Clewett/Regan Grafton Hywel James Kelly Lovelock Toby Sellers - Group Account Director/ Sally Willis - Account Director Kelly Gillard - Peter Mayo Jess Sheffield Simon Teagle - General Manager Media/ Nicole Earnshaw - Media Planner/Buyer DRAFTFCB NEW ZEALAND Auckland

E03/171 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City

FRANCE

ITALY

Art Buyer Account Supervisor

ARGENTINA DAD’S PREGNANT TOO KIMBERLY CLARK HUGGIES OGILVY & MATHER ARGENTINA Buenos Aires Javier Mentasti/Maximiliano Maddalena Javier Mentasti/Maximiliano Maddalena Patricio Elfi/Juan Pablo Carrizo Horacio Sormani Bruno Franchino Diego Rovaldo/Martín Levi Constanza Archain Valeria Pinto/Viviana Simone Luciana Dau OGILVY & MATHER ARGENTINA Buenos Aires NEW ZEALAND

THE REAL MASTER OF INTUITION HEINEKEN ITALIA HEINEKEN PUBLICIS ITALY Milan Bruno Bertelli/Cristiana Boccassini Paolo Bartalucci Alessandro Candito Giada Salerno Daniela Gorni Mariella Maiorano Marzia Vignati Bruno Tecci Production Company: Think Cattleya/ Post Production Company: The Band/ Director: C PUBLICIS ITALY Milan ARGENTINA TAXI RIBEIRO MINICUOTAS RIBEIRO EL ALMACEN Buenos Aires Walter Onorato/Diego Duprat Lorenzo D´angelo/Gonzalo Juri Marta Abad/Pilar Ruiz Micaela Benitez José Violante (Sake) Alejandro Urdiales Gabriel Espisúa/ Agustín Mende (The Pasto) EL ALMACEN Buenos Aires

D01/003 THE NETHERLANDS INTEGRATED CAMPAIGNS LED BY OUTDOOR Title THE WORD ON THE STREET Client THE ECONOMIST GROUP Product THE ECONOMIST Advertising Agency, City FHV BBDO Amsterdam Copywriter Paul Falla/Mark Muller Art Director Bas De Graaf/Martin Cornelissen Typographer Bas De Graaf Account Supervisor Iain Howe Planner Arnd Jan Gulmans Entered By FHV BBDO Amsterdam

Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer

Advertiser’s Supervisor Producer Other Credits Entered By E03/172 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Other Credits Entered By E03/173 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

THE FOREHEAD EUREKA VILNIUS BOOK FESTIVAL NOT PERFECT Y&R Vilnius Marius Lukosius Stasys Eidrigevicius NOT PERFECT Y&R Vilnius

EARTHQUAKE MARS FOODS GCC MALTESERS IMPACT BBDO Dubai Fouad Abdel Malak Carlos Amseyan Team Bbdo Team Bbdo Team Bbdo Team Bbdo Samantha Stuart-Palmer Jennifer Paoli Frances Mccabe IMPACT BBDO Dubai

DOLYPHAN WWF WWF FRANCE MARCEL Paris / PUBLICIS ARGENTINA Buenos Aires Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen/Marcelo Vergara/ Fabio Mazia/Véronique Sels Maria Visco Maria Visco/Bastien Grisolet/ Marjorie Vardo Mark Seliger/Ruth Levy Photographer/ Mark Seliger’s Producer Jean-Luc Chirio/Lauriane Dula Olivier Sebag/Alice Rinder/ Alexis Delwasse Jacques Olivier Barthes/Aurore Mery Ruth Levy/Thomas Geffrier/ Elise Gangneux Photoshop Artist: Asile MARCEL Paris FRANCE BAMBOSEAL WWF WWF FRANCE MARCEL Paris / PUBLICIS ARGENTINA Buenos Aires Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen/Marcelo Vergara/ Fabio Mazia/Véronique Sels Maria Visco Maria Visco/Bastien Grisolet/ Marjorie Vardo Mark Seliger/Ruth Levy Photographer/ Mark Seliger’s Producer Jean-Luc Chirio/Lauriane Dula Olivier Sebag/Alice Rinder/ Alexis Delwasse Jacques Olivier Barthes/Aurore Mery Ruth Levy/Thomas Geffrier/ Elise Gangneux Photoshop Artist: Asile MARCEL Paris FRANCE BUFALOON WWF WWF FRANCE MARCEL Paris / PUBLICIS ARGENTINA Buenos Aires Erik Vervroegen (Publicis Worldwide) Erik Vervroegen (Publicis Worldwide) Erik Vervroegen/Marcelo Vergara/ Fabio Mazia/Véronique Sels

WEDNESDAY, JUNE 19, 2013

61 Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Other Credits Entered By E03/217 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Account Manager Other Credits Entered By E03/218 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Account Manager Other Credits Entered By E03/219 PHOTOGRAPHY CAMPAIGN Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Producer Account Manager

Maria Visco Maria Visco/Bastien Grisolet/ Marjorie Vardo Mark Seliger/Ruth Levy Photographer/ Mark Seliger’s Producer Jean-Luc Chirio/Lauriane Dula Olivier Sebag/Alice Rinder/ Alexis Delwasse Jacques Olivier Barthes/Aurore Mery Ruth Levy/Thomas Geffrier/ Elise Gangneux Photoshop Artist: Asile MARCEL Paris BRAZIL UGLY PARENTS, BEAUTIFUL KIDS 1 GROUPE SEB ARNO PUBLICIS BRASIL São Paulo Hugo Rodrigues/Erik Vervroegen Hugo Rodrigues Hugo Rodrigues/Leo Macias Alexandre Abrantes Alessandro Cassulino/Rodrigo Panucci Pedro Dimitrow Selma Momosse Ana Flávia Back Eliana Leonhardt Rita Vilarim/Thiago Loureiro/ Emerson Russo João Paulo Hessel/Fábio Simão/ Gleidys Salvanha Burti Hd And Arizona (Post Production) PUBLICIS BRASIL São Paulo BRAZIL UGLY PARENTS, BEAUTIFUL KIDS 2 GROUPE SEB ARNO PUBLICIS BRASIL São Paulo Hugo Rodrigues/Erik Vervroegen Hugo Rodrigues Hugo Rodrigues/Leo Macias Alexandre Abrantes Alessandro Cassulino/Rodrigo Panucci Pedro Dimitrow Selma Momosse Ana Flávia Back Eliana Leonhardt Rita Vilarim/Thiago Loureiro/ Emerson Russo João Paulo Hessel/Fábio Simão/ Gleidys Salvanha Burti Hd And Arizona (Post Production) PUBLICIS BRASIL São Paulo BRAZIL UGLY PARENTS, BEAUTIFUL KIDS 3 GROUPE SEB ARNO PUBLICIS BRASIL São Paulo Hugo Rodrigues/Erik Vervroegen Hugo Rodrigues Hugo Rodrigues/Leo Macias Alexandre Abrantes Alessandro Cassulino/Rodrigo Panucci Pedro Dimitrow Selma Momosse Ana Flávia Back Eliana Leonhardt Rita Vilarim/Thiago Loureiro/ Emerson Russo João Paulo Hessel/Fábio Simão/ ,

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63

MOBILE

GRAND PRIX

GRAND PRIX WINNER TXTBKS SMART COMMUNICATIONS CITYDDB BM9JAYMESYFU MAKATI CITY

THE PHILIPPINES

WEDNESDAY, JUNE 19, 2013

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MUSIC MADE

WITH YOU IN MIND

g every n i J D e ’r We rom evening f at the m p 7 m 5:30p ect Bar n n o C s e Cann lais. at the Pa ! d join us n a e m o C

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Working with the world’s leading

OFFICIAL MUSIC PARTNER 2013

advertising agencies and brands, we’re proud to be the official music partner for Cannes Lions 2013.

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MOBILE WINNERS GRAND PRIX G01/012 THE PHILIPPINES MESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAILMESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAIL Title TXTBKS Client SMART COMMUNICATIONS Product/Service SMART PUBLIC AFFAIRS Advertising Agency, City DDB DM9JAYMESYFU Makati City Chief Creative Officer Merlee Jayme, DDB DM9JaymeSyfu / Digit Executive Creative Director Eugene Demata, DDB DM9JaymeSyfu / Digit Associate Creative Director Aste Gutierrez, DDB DM9JaymeSyfu / Digit Associate Creative Director For Digital Buboy Paguio, DDB DM9JaymeSyfu / Digit Art Director Biboy Royong, DDB DM9JaymeSyfu / Digit, Buboy Paguio, DDB DM9JaymeSyfu / Digit Copywriter Aste Gutierrez, DDB DM9JaymeSyfu / Digit Programmer Buboy Paguio, DDB DM9JaymeSyfu / Digit Account Supervisor Alex Syfu, DDB DM9JaymeSyfu / Digit Account Manager Ina Vargas, DDB DM9JaymeSyfu / Digit Producer Carlo Perlas, Tower Of Doom Editor Melo Samson, Tower Of Doom Entered By DDB DM9JAYMESYFU Makati City

GOLD AWARDS A01/046 FRANCE ACTIVATION BY LOCATION OR PROXIMITY Title SCRABBLE WIFI Client MATTEL Product/Service SCRABBLE Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Executive Creative Director Cédric Guéret, Ogilvy France, Kurt Novack, Ogilvy France Copywriter Remy Aboukrat, Ogilvy France Art Director Chris Rowson, Ogilvy France Backend Prototype Developer Michael Guilhermet, Ogilvy France Creative Technologist Erick Soulard, Ogilvy France Motion Designer Bastien Baumann, Ogilvy France Account Supervisor Julien de Beauvoir, Ogilvy France Account Manager Maxime Sauvanet, Ogilvy France Entered By OGILVY FRANCE Paris B05/004 GERMANY CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title FREE THE FORCED! Client UNITED NATIONS ASSOCIATION OF GERMANY Product/Service UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Advertising Agency, City CHEIL GERMANY Schwalbach / PP AGENDA Frankfurt Executive Creative Director Roland Rudolf, Cheil Germany Creative Director Thomas Schroeder, Cheil Germany, Joern Welle, Cheil Germany Head Of Design Arnab Biswas, Cheil Germany Creative Concepter Fernanda Roedel, Cheil Germany Copywriter Thilo Mueller-Ohldach, Cheil Germany Art Director Ian Lit Shen Lim, Cheil Germany Creative Specialist Moritz Gillrath, Cheil Germany President Volker Selle, Cheil Germany Account Director Yung Kyu Tomas Lee, Cheil Germany Account Executive Anna-Sophie Johannes, Cheil Germany, Younghae Suh, Cheil Germany Social Media Director Katharina Fahnl, Cheil Germany Project Manager Digital Maximilian Ofer, Cheil Germany Project Manager Roman Laufer, Cheil Germany Event Manager Dunja Habib, Cheil Germany Producer Kai Hartung, Cheil Germany Project Manager Suzane Papac, Cheil Germany Senior Screen Designer Peter Kirsch Entered By CHEIL GERMANY Schwalbach C02/012 SERVICES Title Client Product/Service Advertising Agency, City Partner Production Company Project Manger Project Team Lead Senior Web Developer Business Director Account Executive Account Manager Digital Designer

SINGAPORE OLD PHONES GIVE NEW LIFE SINGTEL PROJECT SILVERLINE, A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE OGILVY & MATHER SINGAPORE Newton Circus, Newton Circus Bukkke, Bukkke Youren Chen, Ogilvy & Mather Singapore Estrella Chua, Ogilvy & Mather Singapore Mihaela Iancu, Ogilvy & Mather Singapore Andrea Conyard, Ogilvy & Mather Singapore Cheryl Lim, Ogilvy & Mather Singapore Jacinta Francis, Ogilvy & Mather Singapore Macson Tan, Ogilvy & Mather Singapore

Copywriter Art Director Head Of Art Creative Director Executive Creative Director Entered By

Khairil Misnal, Ogilvy & Mather Singapore Eva Xu, Ogilvy & Mather Singapore Yeo Yen Yen, Ogilvy & Mather Singapore Fredrik Englund, Ogilvy & Mather Singapore Melvyn Lim, Ogilvy & Mather Singapore OGILVY & MATHER SINGAPORE

C02/047 SERVICES Title Client Product/Service Advertising Agency, City Principle Experience Designer Managing Director Creative/Experience Lead Mobile/Tablet Journey Lead For Mobile Programme Director Head Of User Experience Head Of Mobile Program Manager Senior Art Director Information Architect Manager UX Associate Creative Director Experience Design Director Chief Creative Officer Europe Entered By

UNITED KINGDOM GET CASH RBS BANK SAPIENTNITRO London Kevin White, Nile Sarah Ronald, Nile Sam Nixon, RBS Terry Cordeiro, RBS Andrew Rochester, RBS Nick Leonard, RBS Ben Green, RBS David Mercado, SapientNitro Kin Cheung, SapientNitro Tara Fowler, SapientNitro Jen Heazlewood, SapientNitro Chad Cribbins, SapientNitro Daniel Harvey, SapientNitro Malcolm Poynton, SapientNitro SAPIENTNITRO London

C03/020 SWEDEN MEDIA, ENTERTAINMENT AND LEISURE Title SCORECLEANER Client DOREMIR Product/Service SCORECLEANER NOTES Advertising Agency, City MOBIENTO Stockholm Production Management Sven Ahlbäck, DoReMIR CTO Sven Emtell, DoReMIR Audio Analysis Anders Elowsson, DoReMIR, Anders Friberg, DoReMIR Application Developer Jonathan Liljedal, DoReMIR Backend Developer Soares Chen, DoReMIR Interaction Designer Petter Silfver, Mobiento Graphic Designer Petter Silfver, Mobiento Account Director Emil Salonen, Mobiento, Gustav Åkerberg, Mobiento Entered By MOBIENTO Stockholm C05/026 BELGIUM CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title SECOND LIFE APPS Client REBORN Product/Service ORGAN DONATION FOUNDATION Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Executive Creative Directors Katrien Bottez/Geoffrey Hantson, Duval Guillaume Copywriter Jan Schoofs, Duval Guillaume Art Director Toon Leysen, Duval Guillaume Account Director Nathalie Rahbani, Duval Guillaume Digital Producer Bart Vermijlen, Duval Guillaume Multimedia Developers Stijn Janssens/Jasper Vanhauwaert, Duval Guillaume Development Appstrakt / Appmiral Music Isbells, Zeal Records Entered By DUVAL GUILLAUME MODEM Antwerp C05/033 CHINA CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title MISSING CHILDREN Client BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION Product/Service MISSING CHILDREN MOBILE SEARCH APPLICATION Advertising Agency, City JWT BEIJING Chief Creative Officer Polly Chu, JWT Copywriter Nicky Zhang, JWT, Tenten Ma, JWT, Theresa Ong, JWT, Nuo Li, JWT Art Director Devin Zhao, JWT, Sheng Li, JWT, Dongsheng Yu, JWT, Jie Cao Xiu Feng, JWT, Liang Zhou Christine Klemmt, JWT Producer Tetsu Bi, JWT Digital Mankit Au Yeung Eric Yu, JWT Account Chrissy Wu, Always Technical Team Masaya Ishizaka, 1-10design, Kenichi Nagai, 1-10design, Teruaki Tsubokura, 1-10design, Tomoki Matsui, 1-10design, Tatsuya Yokoda, 110design, Toru Takatori, 1-10design Director Yunsong Guo, Orange Film Entered By JWT BEIJING

WEDNESDAY, JUNE 19, 2013

65 E02/002 SERVICES Title Client Product/Service Advertising Agency, City Entered By I03/028 BEST USER EXPERIENCE Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By

JAPAN WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo PARTY Tokyo USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond / TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool, Erich Joiner, Tool Dustin Callif, Tool, Brian Latt, Tool, Oliver Fuselier, Tool, Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency, Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond

SILVER AWARDS A01/066 CANADA ACTIVATION BY LOCATION OR PROXIMITY Title MOST VALUABLE CHECK-IN Client MISSING CHILDREN SOCIETY OF CANADA Product/Service CHILD SAFETY & INVESTIGATION Advertising Agency, City GREY GROUP CANADA Toronto Account Director Darlene Remlinger, Grey Canada, Patty Moher, Grey Canada Account Planner Malcolm McLean, Grey Canada Technology Director John Breton, Grey Canada Associate Content Director Marshneill Abraham, Grey Canada Writer Dave Barber, Grey Canada, James Ansley, Grey Canada Art Director Todd Lawson, Grey Canada Chief Creative Officer Patrick Scissons, Grey Canada Entered By GREY GROUP CANADA Toronto A02/019 MEXICO AUGMENTED MOBILE EXPERIENCE Title THE WORLD’S FIRST INTERACTIVE OBITUARY Client FUNERARIAS J. GARCIA LOPEZ Product/Service FUNERARIAS J. GARCIA LOPEZ Advertising Agency, City GANEM GROUP Mexico City Creative Vice President Yasser Flores, Ganem Creative Director Rodrigo De Leon, Ganem Producer Tania Sandoval, Ganem Art Director Yasser Flores, Ganem Copywriter Rodrigo De Leon, Ganem Production Company Bart Gutierrez, Hiperbox, Mauricio Montoya, Hiperbox Entered By GANEM GROUP Mexico City A02/022 JAPAN AUGMENTED MOBILE EXPERIENCE Title PENGUIN NAVI Client SUNSHINE CITY CORPORATION Product/Service SUNSHIN AQUARIUM Advertising Agency, City HAKUHODO Tokyo CD/Art Director Katsuhiko Suzuki, Hakuhodo CD/Copywriter Keiichi Sasaki, Hakuhodo Strategic Planning Director Shinya Tokuhisa, Hakuhodo Planning Director Takuya Fukasawa, Hakuhodo Designer Takahiro Nagai, Hakuhodo Account Director Hiroshi Kaneda, Hakuhodo Producer Hirohumi Nobuta, Hakuhodo Products, Shinji Asano, Hakuhodo Products Production Manager Yosuke Miura, Hakuhodo Products AR Director Shota Nakajima, Erba Holdings AR Editor Naoko Soejima, Erba Holdings AR Planner Ryo Takahashi, Erba Holdings AR Programmer Mihiro Matsukawa, Erba Holdings CG Director Joji Hayashi, Spice Director Yuki Saito, SDP Co-Director/Editor Ryosuke Fujimoto, Flows Music Composer Hirotaka Matsuoka, P-Camp

EACH ENGAGEMENT IS AN OPPORTUNITY There is nothing more powerful than putting your brand in the hands of consumers. Mobile brings you closer to consumers than ever before with each engagement as an opportunity to invite and involve.

We all strive to be in “arms reach of desire.� Today, at the end of that arm is a mobile device.

EVERY MOMENT IS MOBILE

Brought to you by

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Founding Partner

Supporting Partners

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MOBILE WINNERS Music Composer/Music Producer Takahiro Uchiyama, Freelance Flame Artist Ryosuke Fukushima, Redhill Sincerest Thanks to: Michael Glenn/ Nick Uemura/Koji Kurosawa/ Hisako Sudo/Kohei S Entered By HAKUHODO Tokyo A02/028 CHINA AUGMENTED MOBILE EXPERIENCE Title MISSING CHILDREN Client BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION Product/Service MISSING CHILDREN MOBILE SEARCH APPLICATION Advertising Agency, City JWT BEIJING Director Yunsong Guo, Orange Film Technical Team Toru Takatori, 1-10design, Tatsuya Yokoda, 1-10design, Tomoki Matsui, 1-10design, Teruaki Tsubokura, 1-10design, Kenichi Nagai, 1-10design, Masaya Ishizaka, 1-10design Accounts Chrissy Wu, Always Digital Mankit Au Yeung Eric Yu, JWT Producer Tetsu Bi, JWT Art Director Liang Zhou Christine Klemmt, JWT, Jie Cao Xiu Feng, JWT, Dongsheng Yu, JWT, Sheng Li, JWT, Devin Zhao, JWT Copywriter Nuo Li, JWT, Theresa Ong, JWT, Tenten Ma, JWT, Nicky Zhang, JWT Chief Creative Officer Polly Chu, JWT Entered By JWT BEIJING A03/003 USA NETWORKED MOBILE TECHNOLOGY Title MOBILE ORCHESTRA Client AKQA Product/Service MOBILE WEBSITE Advertising Agency, City AKQA New York Managing Director Simon Jefferson, AKQA Executive Creative Director Stephen Clements, AKQA Senior Art Director Takashi Kawashima, AKQA Senior Designer Osamu Akatsu, AKQA Senior Copywriter Miranda Maney, AKQA Director Of User Experience Developement James De Jesus, AKQA Creative Development Manager Ray Patterson, AKQA Senior Creative Developer Mayo Tobita, AKQA Director Of Product Development Adam Creeger, AKQA Senior Producer Theresa Darlington, AKQA Editorial Director Mike Murray, AKQA Senior Motion Graphic Designer Kevin Burke, AKQA Technical Architect Eric Clifford, AKQA Software Engineer Chris Miller, AKQA Quality Assurance Engineer Stuart Lewan, AKQA Creative Developer Richard Tirta, AKQA Technical Architect Tarik Ansari, AKQA Project Manager Alysssa Prince, AKQA Associate Project Manager Steven Gallardo, AKQA Associate Director Of Quality Assurance Gearoid O’flynn, AKQA Entered By AKQA New York A03/005 JAPAN NETWORKED MOBILE TECHNOLOGY Title WORLD WIDE MAZE Client GOOGLE Product/Service WORLD WIDE MAZE Advertising Agency, City PARTY Tokyo Entered By PARTY Tokyo A03/027 SINGAPORE NETWORKED MOBILE TECHNOLOGY Title THIRD EYE Client STARHUB MOBILE Product/Service MOBILE BRANDING Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson, DDB Group Singapore Group Executive Creative Director Joji Jacob, DDB Group Singapore Creative Director/Art Director Khalid Osman, DDB Group Singapore Associate Creative Director/ Copywriter Lester Lee, DDB Group Singapore Head of Technology Yeo Wee Lee, DDB Group Singapore Senior Content Engineer Derrick Teo, DDB Group Singapore Mobile Application Engineer Mario Dinata, DDB Group Singapore Associate Project Director Leslie Goh, DDB Group Singapore Senior Project Executive Joey Yu, DDB Group Singapore Managing Director Rowena Bhagchandani, DDB Group Singapore Account Director Vivien Foo, DDB Group Singapore Entered By DDB GROUP SINGAPORE

A04/023 OTHER TECHNOLOGY FOR MOBILE Title Client Product/Service Advertising Agency, City Developer Project Manager Production Manager Art Department CEO First Assistant Director Chief Innovation Officer Creative Director Executive Creative Director Entered By A04/031 OTHER TECHNOLOGY FOR MOBILE Title Client Product/Service Advertising Agency, City Production Management CTO Audio Analysis Application Developer Backend Developer Interaction Designer Graphic Designer Account Director Entered By A04/055 OTHER TECHNOLOGY FOR MOBILE Title Client Product/Service Advertising Agency, City Vice President Director Executive Producer Graphic Designer Integration Developer Developers/Engineers Sound Engineer Project Manager Managers Agency Producer Business Director Managing Director Graphic Designers

Copywriter Conceptualizer Executive Creative Director Entered By A04/080 OTHER TECHNOLOGY FOR MOBILE Title Client Product/Service Advertising Agency, City Managing Director Creative Director Account Director Creatives Sound Production 3d Visualisation Alarm Technology Film Production PR Manager Entered By

THE NETHERLANDS GADGET SHOW WORLD CHANNEL 5 THE GADGET SHOW XS2THEWORLD Amsterdam / 5 CREATIVE London Pedro Diaz, XS2 Oli Freke, Channel 5 Luke Thornton, Channel 5 Paula West, AllSet, Richard Ward, AllSet Sander Munsterman, XS2 Rob Fox, 5 Creative Jan Willem Vaartjes, XS2 Rich Thrift, 5 Creative Scott Seaborn, XS2 XS2THEWORLD Amsterdam SWEDEN SCORECLEANER DOREMIR SCORECLEANER NOTES MOBIENTO Stockholm Sven Ahlbäck, DoReMIR Sven Emtell, DoReMIR Anders Elowsson, DoReMIR, Anders Friberg, DoReMIR Jonathan Liljedal, DoReMIR Soares Chen, DoReMIR Petter Silfver, Mobiento Petter Silfver, Mobiento Emil Salonen, Mobiento, Gustav Åkerberg, Mobiento MOBIENTO Stockholm TUNISIA MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis / MEMAC OGILVY LABEL TUNISIA Tunis Fadhel Ben Hamza, C.S Hammam-Lif Xavier Mairesse, Eyepatch Productions Imed Marzouk, Propaganda Productions, David Zellerford, Eyepatch Productions Ali Bhiri, Atelier 216 Bilel Saoudi, Atelier 216 Aref Ben Saad/Issam Babchia, Atelier 216 Mustapha Boussabat, Atelier 216 Ghazi Triki, Atelier 216 Mehdi Larguech/Med Habib Mesbah, Atelier 216 Bedis Benamor, Memac Ogilvy Mouna Ben Hammouda, OgilvyAction Tunis Syrine Cherif, Memac Ogilvy Gerald Heraud/Leo Ehrlich/ Alexandre Chaulet/Niv Banhiamad/ Yosri Mimouna, Memac Ogilvy Sascha Kuntze, Memac Ogilvy Mehdi Lamloum, Memac Ogilvy Nicolas Courant, Memac Ogilvy MEMAC OGILVY LABEL TUNISIA Tunis SWEDEN NATALIA PROJECT CIVIL RIGHTS DEFENDERS GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK RBK COMMUNICATION Stockholm Mathias Wikström, RBK Communications Johan Pihl, RBK Communications Fredrik Linder, RBK Communications Tobias Snäll/Anders Sjönvall/ Mathias Normark, RBK Communications Flickorna Larsson Real Eyes PFO Bsmart Nils Holmlöv, Lewis PR RBK COMMUNICATION Stockholm

WEDNESDAY, JUNE 19, 2013

67 B02/006 SERVICES Title Client Product/Service Advertising Agency, City Managing Director Creative Director CEO Lead Developer Technical Lead Designer Entered By

UNITED KINGDOM NIMBLETANK - A NEW BREED OF WEBSITE FOR A NEW BREED OF AGENCY NIMBLETANK NIMBLETANK NIMBLETANK London Chris Minas, Nimbletank Robin Souter, Nimbletank Peter Veash, Nimbletank Dan Puhe, Nimbletank Yaw Dako, Nimbletank Jack Ashdown, Nimbletank NIMBLETANK London

B03/010 FRANCE MEDIA, ENTERTAINMENT AND LEISURE Title SCRABBLE WIFI Client MATTEL Product/Service SCRABBLE Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Executive Creative Director Cédric Guéret, Ogilvy France, Kurt Novack, Ogilvy France Copywriter Remy Aboukrat, Ogilvy France Art Director Chris Rowson, Ogilvy France Backend Prototype Developer Michael Guilhermet, Ogilvy France Creative Technologist Erick Soulard, Ogilvy France Motion Designer Bastien Baumann, Ogilvy France Account Supervisor Julien de Beauvoir, Ogilvy France Account Manager Maxime Sauvanet, Ogilvy France Entered By OGILVY FRANCE Paris C02/020 SERVICES Title Client Product/Service Advertising Agency, City Developer Planner Agency Producer

THAILAND

DRIVE AWAKE PTT COFFEE SHOP BBDO PROXIMITY THAILAND Bangkok 1Moby Sakila Banyen, BBDO Proximity Thailand Sukontha Jantawong, BBDO Proximity Thailand, Benjawan Sengtee, BBDO Proximity Thailand Account Manager Tanyawan Wongapichart, BBDO Proximity Thailand Group Account Director Thitinut Hirunprueck, BBDO Proximity Thailand Copywriter Peter Vaughn-Yves Oh, BBDO Proximity Thailand, Piyakan Sirichankachorn, BBDO Proximity Thailand Art Director Kantapon Metheekul, BBDO Proximity Thailand, Anuwat Nitipanont, BBDO Proximity Thailand Creative Director Anuwat Nitipanont, BBDO Proximity Thailand Copywriter Suthisak Sucharittanonta, BBDO Proximity Thailand Art Director Suthisak Sucharittanonta, BBDO Proximity Thailand Executive Creative Director Suthisak Sucharittanonta, BBDO Proximity Thailand Chief Creative Officer Suthisak Sucharittanonta, BBDO Proximity Thailand Entered By BBDO PROXIMITY THAILAND Bangkok C03/045 NORWAY MEDIA, ENTERTAINMENT AND LEISURE Title KAIZERVIRUS Client KAIZERS ORCHESTRA Product/Service VIOLETA VIOLETA VOL.3 Advertising Agency, City ANORAK Oslo Creative Director Simen Idsøe Eidsvåg, HES, Jens-Petter Aarhus, Anorak Developer Simen Øian Gjermundsen, Notch Art Director Eirik Johansen, Anorak Graphic Designer Henning Gjerde, Notch Developer Christopher Einarsrud, Notch, Sveinung Kval Bakken Entered By ANORAK Oslo C04/002 SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Quality Assurance Engineer Art Director

USA MASTERCARD MIYAMO MASTERCARD MASTERCARD MIYAMO R/GA New York Amanda Gilmore, R/GA Amin Torres, R/GA

Helping Cannes Lions Celebrate 60 Years of Creativity

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MOBILE WINNERS Group Director/Production Senior Software Engineer Account Director Evp/Global Chief Experience Officer Associate Creative Director Experience Design Director Associate Creative Director Sr. Experience Strategist Associate Director/Social Media Visual Designer Copywriter Associate Creative Director Director/Product/Technology Junior Visual Designer Group Director/Planning Senior Producer Senior Open Standards Developer Vp/Executive Creative Director Entered By D01/025 TABLETS AND OTHER DEVICES Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By E01/031 PRODUCTS Title Client Product/Service Advertising Agency, City General Creative Director Digital Manager/Art Director Creative Director Graphic Designer Producer Creative Director Producer Software Developer Entered By

Ankur Parikh, R/GA Brian Tobin, R/GA Chad Wilson, R/GA Chris Colborn, R/GA Geetika Agrawal, R/GA Gene Perelson, R/GA Hong Ko, R/GA Jehan Moghazy, R/GA Jonny Sabbath, R/GA Masa Tanaka, R/GA Meghan Fredrich, R/GA Mehmet Irdel, R/GA Michael Piccuirro, R/GA Sang In Lee, R/GA Sean Miller, R/GA Seth Solomon, R/GA Wade Wojcak, R/GA Winston Thomas, R/GA R/GA New York USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool, Erich Joiner, Tool Dustin Callif, Tool, Brian Latt, Tool, Oliver Fuselier, Tool, Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency, Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond GUATEMALA JACKFLUSH BRAHVA BRAHVA BEER BRAHVA BEER EL TAIER / TRIBU DDB Guatemala City Jorge Solórzano, El Taier Tribu DDB Víctor Pardo, El Taier Tribu DDB José Contreras, El Taier Tribu DDB Eddy Flores, El Taier Tribu DDB, Manolo Guzmán, El Taier Tribu DDB Carlos Lara, El Taier Tribu DDB Rodrigo Estrada, El Taier Tribu DDB, Alejandro Cano, El Taier Tribu DDB Miguel Docal, Películas Mandrake Paula Barriga, Películas Mandrake Daniel Monroy, Digital Partners EL TAIER / TRIBU DDB Guatemala City

F04/007 BRAZIL CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title CRASH Client PEUGEOT Product/Service SAFE DRIVING Advertising Agency, City Y&R SÃO PAULO Chief Creative Officer Rui Branquinho, Y & R São Paulo Executive Creative Officer Flavio Casarotti, Y & R São Paulo Creative Director Rui Branquinho, Y & R São Paulo, Flavio Casarotti, Y & R São Paulo Art Director Daniel Salles, Y & R São Paulo Copywriter Samir Mesquita, Y & R São Paulo Illustrator Malagueta Motion Graphic The Goodfellas Art-Buyer Monica Beretta, Y & R São Paulo, Stephanie Wang, Y & R São Paulo Print Producer Elaine Carvalho, Y & R São Paulo, Ronaldo Cavalcante, Y & R São Paulo Account Producers Alessandro Cardoni/Waleska Bueno/ Marina Freitas/Ana Coelho, Y & R São Paulo Planners David Laloum/Joao Gabriel Fernandes/ Rodrigo Magalhaes, Y & R São Paulo Media Gustavo Gaion/Gabriela Ben David/ Rafael Leal, Y & R São Paulo Entered By Y&R SÃO PAULO

H01/019 GERMANY BEST INTEGRATED CAMPAIGN LED BY MOBILE Title FREE THE FORCED! Client UNITED NATIONS GERMAN CHAPTER Product/Service UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Advertising Agency, City CHEIL GERMANY Schwalbach / PP AGENDA Frankfurt Executive Creative Director Roland Rudolf, Cheil Germany Creative Director Thomas Schroeder, Cheil Germany, Joern Welle, Cheil Germany Head Of Design Arnab Biswas, Cheil Germany Creative Concepter Fernanda Roedel, Cheil Germany Copywriter Thilo Mueller-Ohldach, Cheil Germany Art Director Ian Lit Shen Lim, Cheil Germany Creative Specialist Moritz Gillrath, Cheil Germany President Volker Selle, Cheil Germany Account Director Yung Kyu Tomas Lee, Cheil Germany Account Executive Anna-Sophie Johannes, Cheil Germany, Younghae Suh, Cheil Germany Social Media Director Katharina Fahnl, Cheil Germany Project Manager Digital Maximilian Ofer, Cheil Germany Project Manager Roman Laufer, Cheil Germany Event Manager Dunja Habib, Cheil Germany Producer Kai Hartung, Cheil Germany Project Manager Suzane Papac, Cheil Germany Senior Screen Designer Peter Kirsch Entered By CHEIL GERMANY Schwalbach H01/040 NEW ZEALAND BEST INTEGRATED CAMPAIGN LED BY MOBILE Title SECRET FISHING SPOTS Client HUTCHWILCO Product/Service SAFETY EQUIPMENT Advertising Agency, City DDB GROUP NEW ZEALAND Auckland Executive Creative Director Toby Talbot, DDB Group New Zealand Creative Damian Galvin, DDB Group New Zealand Creative Directors Steve Kane/Regan Grafton, DDB Group New Zealand Developer Jarrad Edwards, DDB Group New Zealand/Rapp Tribal Lead Developer Cameron Crosby, DDB Group New Zealand/Rapp Tribal Lead Designer Jason Vertongen, DDB Group New Zealand/Rapp Tribal Producer Dov Tombs, DDB Group New Zealand/ Rapp Tribal Creative Director Aaron Goldring, DDB Group New Zealand/Rapp Tribal Editor Sam Arden, DDB Group New Zealand, Steve Gulik, DDB Group New Zealand Photographer Lewis Mulatero Retoucher Kevin Hyde Designer Renee Lam, DDB Group New Zealand Account Managers Jonathan Rea/Nisa Solipo, DDB Group New Zealand Group Business Director Scott Wallace, DDB Group New Zealand Creative Adam Thompson, DDB Group New Zealand, Rory McKechnie, DDB Group New Zealand Creative Director Chris Schofield, DDB Group New Zealand Director Andy Fackrell, DDB Group New Zealand Executive Creative Director Andy Fackrell, DDB Group New Zealand Entered By DDB GROUP NEW ZEALAND Auckland H01/043 TUNISIA BEST INTEGRATED CAMPAIGN LED BY MOBILE Title MOBILIZING THE 12TH MAN Client C. S. HAMMAM-LIF Product/Service FOOTBALL CLUB Advertising Agency, City MEMAC OGILVY LABEL TUNISIA Tunis / MEMAC OGILVY LABEL TUNISIA Tunis Vice President Fadhel Ben Hamza, C.S Hammam-Lif Director Xavier Mairesse, Eyepatch Productions Executive Producer Imed Marzouk, Propaganda Productions, David Zellerford, Eyepatch Productions Graphic Designer Ali Bhiri, Atelier 216 Integration Developer Bilel Saoudi, Atelier 216 Developers/Engineers Aref Ben Saad/Issam Babchia, Atelier 216 Sound Engineer Mustapha Boussabat, Atelier 216 Project Manager Ghazi Triki, Atelier 216 Managers Mehdi Larguech/Med Habib Mesbah, Atel ier 216 Agency Producer Bedis Benamor, Memac Ogilvy Business Director Mouna Ben Hammouda, OgilvyAction Tunis Managing Director Syrine Cherif, Memac Ogilvy Graphic Designers Gerald Heraud/Leo Ehrlich/ Alexandre Chaulet/Niv Banhiamad/ Yosri Mimouna, Memac Ogilvy

WEDNESDAY, JUNE 19, 2013

69 Copywriter Conceptualizer Executive Creative Director Entered By

Sascha Kuntze, Memac Ogilvy Mehdi Lamloum, Memac Ogilvy Nicolas Courant, Memac Ogilvy MEMAC OGILVY LABEL TUNISIA Tunis

H01/066 CHINA BEST INTEGRATED CAMPAIGN LED BY MOBILE Title MISSING CHILDREN Client BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION Product/Service MISSING CHILDREN MOBILE SEARCH APPLICATION Advertising Agency, City JWT BEIJING Chief Creative Officer Polly Chu, JWT Copywriter Nicky Zhang, JWT, Tenten Ma, JWT, Theresa Ong, JWT, Nuo Li, JWT Art Director Devin Zhao, JWT, Sheng Li, JWT, Dongsheng Yu, JWT, Jie Cao Xiu Feng, JWT, Liang Zhou Christine Klemmt, JWT Producer Tetsu Bi, JWT Digital Mankit Au Yeung Eric Yu, JWT Account Chrissy Wu, Always Technical Team Masaya Ishizaka, 1-10design, Kenichi Nagai, 1-10design, Teruaki Tsubokura, 1-10design, Tomoki Matsui, 1-10design, Tatsuya Yokoda, 1-10design, Toru Takatori, 1-10design Director Yunsong Guo, Orange Film Entered By JWT BEIJING I01/002 INTERFACE & NAVIGATION Title Client Product/Service Advertising Agency, City Entered By I02/004 BEST VISUAL DESIGN/AESTHETIC Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Creative Lead Creative Associate Director Of Creative Development Management Supervisor Senior Account Executive Photographer Music Entered By I02/040 BEST VISUAL DESIGN/AESTHETIC Title Client Product/Service Advertising Agency, City Author Director Creative Director/Writer Music Composer Digital Creative Supervisor Art Director Producer

JAPAN WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo PARTY Tokyo USA WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA Washington Brendan Dibona, AKQA Michael Powell, AKQA Elizabeth Bieber, AKQA Jefferson Liu, AKQA, Jonathan Lee, AKQA, Andy Haynes, AKQA, Yi-An Chien, AKQA Scott Cullum, AKQA Sarah Cheffy, AKQA Erin Chandler, AKQA Morten Koldby, Morten Koldby Photography Copilot, Copilot Music And Sound AKQA Washington USA

MIRRORWORLD CORNELIA FUNKE IPAD APP MIRADA Los Angeles Cornelia Funke Mathew Cullen, Mirada David Fowler, Mirada Atli Örvarsson, Mirada Andrew Cochrane, Mirada Mark S. Brinn, Mirada Andrew Merkin, Mirada, Andrin Mele-Shadwick, Mirada Executive Producer Javier Jimenez, Mirada, Patrick Nugent, Mirada President Of Digital Production John Fragomeni, Mirada Lead Concept Designer Jing Zheng, Mirada Lead Concept Designer/Sculptor David Meng, Mirada Lead Concept Designer Francisco Ruiz Velasco, Mirada Lead iOS Developer David Sweetman, Mirada Ios Developer Ken Boreman, Mirada Lead Editor Fred Fouquet, Mirada Production Coordinator Ryan Hitch, Mirada Production Manager/HR Director Tina Van Delden, Mirada Marketing Director Caroline Gomez, Mirada Entered By MIRADA Los Angeles

W e KNOW HOW YOU FeeL. We’re aLsO dreamiNg abOUt t H e r e s U Lt s.

SBT. THE ONLY BRAZILIAN TV STATION EVER TO SPONSOR THE FILM CATEGORY AT CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, IS ALSO COMPETING WITH ONE OF THE MOST VIEWED VIRAL VIDEOS IN THE WORLD IN 2012: THE GHOST GIRL. One of the top 5 most seen and commented viral video in 2012, with over 94 million views. if a simple viral creates such buzz, imagine what the rest of our programming can do for your brand. best of luck to all agencies and advertisers. ghost girl prank

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D4-63-71-MOBILEWinners+A_Mise en page 1 18/06/13 21:49 Page71

MOBILE WINNERS BRONZE AWARDS A01/013 BRAZIL ACTIVATION BY LOCATION OR PROXIMITY Title BLUETOOTH DIAPER ALERT Client P&G Product/Service HIPOGLOS AMENDOAS ANTI-RASH CREAM Advertising Agency, City AFRICA Sao Paulo Cco/Creative Director/ Art Director Sergio Gordilho, Africa Creative Director/Copywriter Rafael Pitanguy, Africa Creative Director/Art Director Humberto Fernandez, Africa Copywriter Gustavo Alves, Africa Art Director Ricardo Gurgel, Africa Projects Creative Director Evandro Soares, Africa Project Manager Marcos Valeta, Africa Planning Director Ana Cortat, Africa Client Services Team Marcio Santoro/Cecilia Duarte/ Marina Damato, Africa Entered By AFRICA Sao Paulo A01/018 HONG KONG ACTIVATION BY LOCATION OR PROXIMITY Title NFC CHARITY STICKERS Client UNICEF HK Product/Service CHARITY STICKER (PUBLIC SERVICE) Advertising Agency, City CHEIL HONG KONG Hong Kong Advertiser UNICEF Hong Kong Creative Director Paul Chan/Shi Ping Ong/Jay Lee, Cheil Hong Kong Writer Paul Chan/Jay Lee, Cheil Hong Kong Art Director Shi Ping Ong/Ciff Luk/Teri Ng, Cheil Hong Kong Digital Programmer Aigens Technology Account Service Eric Park/Jay Jeong/Jam Lee/ Irene Cheung, Cheil Hong Kong Production Brian Wong, Now Advertising Production, Billy Wai, Expressu Entered By CHEIL HONG KONG Hong Kong A03/010 BRAZIL NETWORKED MOBILE TECHNOLOGY Title EASY WAY SUBTITLES Client EASY WAY LANGUAGE CENTER Product/Service EASY WAY SUBTITLES SERVICE Advertising Agency, City LODUCCA São Paulo Account Director Wilson Negrini, Loducca Programmer Vitor Manfredini, Raphael Franzini, Loducca Copywriter Raphael Franzini, Loducca Head Of Design Gustavo De Lacerda, Loducca Creative Director Sérgio Mugnaini, Loducca, Fábio Saboya, Loducca, Cássio Moron, Loducca, Guga Ketzer, Loducca Entered By LODUCCA São Paulo A03/015 FINLAND NETWORKED MOBILE TECHNOLOGY Title WINDOW SHOPPING Client ADIDAS Product/Service ADIDAS NEO Advertising Agency, City TBWA\HELSINKI Project Manager Kia Herold, TBWA Helsinki Content Director Juha Pelkonen, TBWA Helsinki Business Director Lauri Toivonen, TBWA Helsinki Developer Timo Reunanen, Symbio, Marton Ekler, Symbio, Kimmo Lahdenkangas, Symbio Project Manager Juha Tikkanen, Symbio Global Brand Manager Ceylan Yukler, TBWA Global Brand Leader Kruno Ivancic, TBWA Art Director Pekka Puhakka, TBWA Helsinki Concept Developer Ville Yli-Knuutila, TBWA Helsinki Technology Specialist Aleksanteri Gyllenbögel, TBWA Helsinki Technical Advisor Mikko Köykkä, TBWA Helsinki Product Designer Daniel Julier, TBWA Helsinki Creative Technologist Väinö Leskinen, TBWA Helsinki Project Director Nina Kaskinen, TBWA Helsinki Executive Creative Director Martin Mohr, TBWA Helsinki Entered By TBWA\HELSINKI B01/028 PRODUCTS Title Client Product/Service Advertising Agency, City Art Director Copywriter

USA INSTAGRAM MENU COMODO COMODO MENU RAUL X MIHAI X MIHNEA Brooklyn Raul Mandru, Raul X Mihai X Mihnea Mihai Botarel, Raul X Mihai X Mihnea,

Social Media Strategist Brand Manager Managing Director Entered By B04/002 SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Account Servicing User Experience Designer Associate Art Director Animator/Special Effects Interactive Designers Agency Producer Art Directors Copywriter Creative Directors Executive Creative Director Entered By C01/059 PRODUCTS Title Client Product/Service Advertising Agency, City Project Manager Stylist Director Programmer Flash Developer App Programmer Planner Art Director Music Producer

Creative Director Entered By C01/069 PRODUCTS Title Client Product/Service Advertising Agency, City Creative Director Art Director Digital Art Director Designer Digital Strategist Managing Director Account Manager Entered By C02/006 SERVICES Title Client Product/Service Advertising Agency, City Executive Creative Director Director Creative Director Creative Managing Partner Account Manager Designer Retoucher Photographer Editor Creative Director Producer Lead Designer

Mihnea Gheorghiu, Raul X Mihai X Mihnea Michelle Burgess, Raul X Mihai X Mihnea Tamy Rofe, Comodo Felipe Donnelly, Comodo RAUL X MIHAI X MIHNEA Brooklyn CHINA #WINAGAINSTTHEELEMENTS# NIKE CHINA NIKE RUNNING AKQA Shanghai Jason Wang/Yuki Chen, AKQA Angela Huang, AKQA John Xiao, AKQA Kim Jerbo, AKQA Bruce Ji/Joel Godfrey, AKQA Joe Cai, AKQA Johan Vakidis/Tea Qiu/Elyn Dong, AKQA Jimmy Chen, AKQA Johan Vakidis/Kelly Woh, AKQA Johan Vakidis, AKQA AKQA Shanghai JAPAN UNIQLO WAKE UP UNIQLO UNIQLO PROJECTOR Tokyo Hiromi Hakuta, TYO Monster Division, Shumpei Osawa, NAGI Sumire Hayakawa Yoshihito Imaizumi, Yosuke Harada Kazunori Ninomiya, Masayuki Ito Yukio Sato, 310design Shunjiro Miyauchi, NAGI, Hiroshi Okamura, Ages 5 & Up Qanta Shimizu, PARTY Takayuki Sugihara, Projector Yoko Kanno, Cornelius/Keigo Oyamada Toranosuke Momoki, TYO Monster Division, Takaharu Hatori, TYO Monster Division, Nagi Sasaki, NAGI, Shinichi Saeki, Projector, Keisuke «Tomy» Tominaga, Grand Funk Koichiro Tanaka, Projector PROJECTOR Tokyo IRELAND MURPHY’S WHEN IT RAINS IT POURS HEINEKEN IRELAND MURPHY’S IRISH STOUT PUBLICIS DUBLIN Dublin Ronan Nulty, Publicis Dubliin Austin Richards, Publicis Dubliin Niall Staines, Publicis Dubliin Barry Smith, Publicis Dubliin Ed Melvin, Publicis Dubliin Padraig Burns, Publicis Dubliin Stephen Bradshaw, Publicis Dubliin PUBLICIS DUBLIN Dublin NEW ZEALAND SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT DDB GROUP NEW ZEALAND Auckland Andy Fackrell, DDB Group New Zealand Andy Fackrell, DDB Group New Zealand Chris Schofield, DDB Group New Zealand Rory McKechnie, DDB Group New Zealand, Adam Thompson, DDB Group New Zealand Scott Wallace, DDB Group New Zealand Jonathan Rea, DDB Group New Zealand Renee Lam, DDB Group New Zealand Kevin Hyde, DDB Group New Zealand Lewis Mulatero Steve Gulik, DDB Group New Zealand, Sam Arden, DDB Group New Zealand Aaron Goldring, DDB Group New Zealand/ RAPP Tribal Dov Tombs, DDB Group New Zealand/ RAPP Tribal Jason Vertongen, DDB Group New Zealand/ RAPP Tribal

WEDNESDAY, JUNE 19, 2013

71 Lead Developer Developer Creative Director Creative Entered By C02/025 SERVICES Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Art Director Creative Planner Head Of Design Executive Digital Producer Senior Account Manager Associate Creative Director Creative Director Designer Entered By

Cameron Crosby, DDB Group New Zealand/RAPP Tribal Jarrad Edwards, DDB Group New Zealand/RAPP Tribal Steve Kane, DDB Group New Zealand, Regan Grafton, DDB Group New Zealand Damian Galvin, DDB Group New Zealand DDB GROUP NEW ZEALAND Auckland NEW ZEALAND WEATHER TO WAKE METSERVICE METEOROLOGICAL SERVICE Y&R NZ Wellington Josh Moore, Y/R Scott Henderson, Y/R Lisa Dupre, Y/R Jason Wells, Y/R Musonda Katongo, Y/R Bruce Murray, Y/R Steph Patton, Y/R Tom Paine, Y/R Maria Ward, Y/R Leon Williams, Y/R Y&R NZ Wellington

C05/020 UNITED KINGDOM CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title BHF - MINI VINNIE Client THE BRITISH HEART FOUNDATION Product/Service CHARITY Advertising Agency, City GREY LONDON Executive Creative Director Nils Leonard, Grey London Creative Director Vicki Maguire, Grey London, Jonathan Marlow, Grey London Agency Producer Jacqueline Dobrin, Grey London Managing Partner Sarah Jenkins, Grey London Account Director Camilla Ashenhurst, Grey London Account Manager Sophie Fredheim, Grey London Planner Matt Buttrick, Grey London Editor Matt Newman, Greyworks, Alistair Jordan, Whitehouse Post Director Steve Bendelack, Hungryman Producer Pamela Asbury, Hungryman Entered By GREY LONDON C05/035 SWEDEN CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION Title LEVEL .06 Client SYSTEMBOLAGET Product/Service THE SWEDISH ALCOHOL RETAIL MONOPOLY Advertising Agency, City FORSMAN & BODENFORS Gothenburg Art Director Joakim Blondell, Forsman & Bodenfors Copywriter Johan Olivero, Forsman & Bodenfors Interaction Designer Johan Wingård, Forsman & Bodenfors Web Producer Peter Gaudiano, Forsman & Bodenfors Account Executive Leif Sorte, Forsman & Bodenfors Account Manager Jessica Sjollin, Forsman & Bodenfors Web Development Monterosa Media Agency Carat Advertiser’s Supervisor Anna Larsson, Systembolaget, Asa Hessel, Systembolaget, Malin Forman, Systembolaget Entered By FORSMAN & BODENFORS Gothenburg D01/004 TABLETS AND OTHER DEVICES Title Client Product/Service Advertising Agency, City Creative Director Associate Creative Director Sr. User Experience Designer Senior Designer Copywriter Production Artist Senior Creative Developer Director Of Technology Account Supervisor Senior Account Executive Assistant Account Executive Senior Digital Producer Entered By

USA FLY DELTA DELTA AIR LINES AIR TRAVEL AKQA New York Jon Reiling, AKQA Jefferson Liu, AKQA Sarah Lockwood, AKQA, Mick Hickman, AKQA Khoi Tran, AKQA, Jacob Lockard, AKQA, Alfredo Medrano, AKQA Rachel Gillett, AKQA Molly Snowberger, AKQA Taran Reese, AKQA, Jeff Algera, AKQA Doug Smith, AKQA Lindsay Werner, AKQA Alyssa Waldheim, AKQA Adam Abbruzzese, AKQA Anastasia Vastola, AKQA AKQA New York

D4-63-71-MOBILEWinners+A_Mise en page 1 18/06/13 21:50 Page72

MOBILE WINNERS

72 D01/005 TABLETS AND OTHER DEVICES Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Creative Lead Creative

Associate Director Of Creative Development Management Supervisor Senior Account Executive Photographer Music Entered By D01/019 TABLETS AND OTHER DEVICES Title Client Product/Service Advertising Agency, City Executive Creative Director Director/Business Development Inventor/Communication Planner Producer Planner/Copywriter Art Director Chief Executive Officer

Creator/Chief Executive Officer Entered By D01/063 TABLETS AND OTHER DEVICES Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director

Art Director Copywriter Digital Artist/Multimedia Programming

Illustrator Animation

Producer

Music/Sound Designer

Account Management Advertiser´s Supervisor Entered By

USA WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA Washington Brendan Dibona, AKQA Michael Powell, AKQA Elizabeth Bieber, AKQA Jefferson Liu, AKQA, Jonathan Lee, AKQA, Andy Haynes, AKQA, Yi-An Chien, AKQA Scott Cullum, AKQA Sarah Cheffy, AKQA Erin Chandler, AKQA Morten Koldby, Morten Koldby Photography Copilot, Copilot Sound And Music AKQA Washington JAPAN NECOMIMI DENTSU,INC. NECOMIMI DENTSU Tokyo Masataka Hosogane, Dentsu Toshitaka Kamiya, Dentsu Kana Nakano, Dentsu Kazuhisa Suzuki, Dentsu Satoko Horikawa, Dentsu Shoko Watanabe, Dentsu East Japan Tomonori Kagaya, Tomonori Kagaya Inc., Stanley Yang, NeuroSky, Kikuo Ito, NeuroSky Japan, Hiroaki Koyama, NeuroSky Japan Shota Ishiwatari, Kiluck Corporation DENTSU Tokyo GERMANY TOOTHBRUSH GAMES LZG – NATIONAL GERMAN CENTRE FOR HEALTH INFORMATION APPLICATION FOR EDUCATION OGILVY GERMANY Frankfurt Dr. Stephan Vogel, Ogilvy Germany Helmut Meyer/ Matthias Storath/ Uwe Jakob, Ogilvy Germany Sergej Chursyn, Ogilvy Germany Jens Friggemann, Ogilvy Germany Jens Steffen, Ogilvy Germany Ralf Zimmermann/ Isabell Grasshoff, Ogilvy Germany Paetrick Schmidt, Ogilvy Germany Robert Loebl/ Paetrick Schmidt, Ogilvy Germany Michael Heinemeyer/ Oliver Kraege, Ogilvy Germany Lars Kellner, Ogilvy Germany Paetrick Schmidt/ Jochen Westphal, Ogilvy Germany Egbert Melten, Ogilvy Germany Jupp Arldt, LZG OGILVY GERMANY Frankfurt

E03/007 THE NETHERLANDS MEDIA, ENTERTAINMENT AND LEISURE Title TOUR DU SOFA Client SKODA Product/Service SKODA Advertising Agency, City ACHTUNG! Amsterdam Concept Achtung!, Achtung!

Design Copy Illustrations Technical Development Sound Development Entered By

Achtung!

Achtung!

Tjeerd Broere, Shop Around B-Lex Big Orange ACHTUNG! Amsterdam

F01/016 PRODUCTS Title Client Product/Service

GERMANY

Advertising Agency, City Sales/Marketing Digital/Technology Manager Client Service Director Art Director Executive Creative Director Creative Director Junior Copywriter Photographer Junior Art Buyer Producer Editor Director Speaker Entered By F01/021 PRODUCTS Title Client Product/Service Advertising Agency, City President Media Director Digital Media Director General Media Director Account Supervisor Account Director Account Group Director Technology Director Production Company Copywriter Art Director Creative Director

Executive Creative Director Chief Creative Director Entered By

THE BRIGHTEST ONLINE AD LUPINE LIGHTING SYSTEMS // BIKE DIGITAL OUTDOOR HELMET/CYCLING LAMPS / MOUNTAINBIKE SPECIAL INTEREST MAGAZINE PUBLICIS MUNICH Moritz Reiser, Lupine Lighting Systems Andreas Becker, Delius Klasing Interactive Andrea Kohlndorfer, Publicis München Andreas Fisser, Publicis München Stephan Ganser, Publicis München Guido Faust, Publicis Frankfurt Sascha Dreschinski, Publicis Frankfurt Michael Braune, Fotodesign Braune Barbara Dennerlöhr, Publicis München Stefan Pulster, Publicis München Carolina Pereira Philipp Lenner, Rocket Studios, Oliver Vorderbrügge, Orange Sound John Julian PUBLICIS MUNICH BRAZIL SCREENSHOT AUDI AUDI R8 ALMAPBBDO São Paulo Leandro Radomile, Audi Brasil Flavio De Pauw, AlmapBBDO Kaue Lara Cury, AlmapBBDO Paulo Camossa, AlmapBBDO Isabela Filippi, AlmapBBDO Carol Derra, AlmapBBDO Fernanda Antonelli, AlmapBBDO Fernando Boniotti, AlmapBBDO The Goodfellas Rodrigo Resende, AlmapBBDO, Filipe Medici, AlmapBBDO Denis Peralta, AlmapBBDO, Andre Sallowicz, AlmapBBDO Bruno Prosperi, AlmapBBDO, Renato Simoes, AlmapBBDO, Andre Kassu, AlmapBBDO, Marcos Medeiros, AlmapBBDO Luiz Sanches, AlmapBBDO Marcello Serpa, AlmapBBDO ALMAPBBDO São Paulo

G01/030 BRAZIL MESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAILMESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAIL Title SOS BY SMS Client OBRA DO BERCO Product/Service OBRA DO BERCO – PRO BONO DAYCARE FOR CHILDREN Advertising Agency, City DDB BRASIL São Paulo Copywriter Diogo Mello, DDB Brazil Art Director Diogo Mello, DDB Brazil Copywriter Alvaro Rodrigues, DDB Brazil Creative Director Diogo Mello, DDB Brazil Executive Creative Director Alvaro Rodrigues, DDB Brazil Entered By DDB BRASIL São Paulo H01/014 BRAZIL BEST INTEGRATED CAMPAIGN LED BY MOBILE Title EASY WAY SUBTITLES Client EASY WAY LANGUAGE CENTER Product/Service EASY WAY SUBTITLES SERVICE Advertising Agency, City LODUCCA São Paulo Account Director Wilson Negrini, Loducca Programmer Vitor Manfredini, Raphael Franzini, Loducca Copywriter Raphael Franzini, Loducca Head Of Design Gustavo De Lacerda, Loducca

WEDNESDAY, JUNE 19, 2013

Creative Director

Entered By I02/014 BEST VISUAL DESIGN/AESTHETIC Title Client Product/Service Advertising Agency, City Art Director Copywriter Creative Director Director Executive Producer

Agency Producer Interactive Producer Design Director Technical Director Head Of Digital Production Music Entered By I03/009 BEST USER EXPERIENCE Title Client Product/Service Advertising Agency, City Executive Creative Director Creative Director Creative Lead Creative

Associate Director Of Creative Development Management Supervisor Senior Account Executive Photographer Music Entered By I03/040 BEST USER EXPERIENCE Title Client Product/Service Advertising Agency, City CD/Art Director CD/Copywriter Strategic Planning Director Planning Director Designer Account Director Producer Production Manager AR Director AR Editor AR Planner AR Programmer CG Director Director Co-Director/Editor Music Composer Flame Artist

Entered By

Sérgio Mugnaini, Loducca, Fábio Saboya, Loducca, Cássio Moron, Loducca, Guga Ketzer, Loducca LODUCCA São Paulo USA CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond / TOOL Santa Monica Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Ben Tricklebank, Tool, Erich Joiner, Tool Dustin Callif, Tool, Brian Latt, Tool, Oliver Fuselier, Tool, Steve Humble, The Martin Agency Nicole Hollis-Vitale, The Martin Agency, Kristen Little, The Martin Agency Kristen Koeller, Tool Matt Gase, Tool Bartek Drozdz, Tool Joy Kuraitis, Tool Plan8 THE MARTIN AGENCY Richmond USA WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA New York Brendan Dibona, AKQA Michael Powell, AKQA Elizabeth Bieber, AKQA Jefferson Liu, AKQA, Jonathan Lee, AKQA, Andy Haynes, AKQA, Yi-An Chien, AKQA Scott Cullum, AKQA Sarah Cheffy, AKQA Erin Chandler, AKQA Morten Koldby, Morten Koldby Photography Copilot, Copilot Sound And Music AKQA New York JAPAN PENGUIN NAVI SUNSHINE CITY CORPORATION SUNSHIN AQUARIUM HAKUHODO Tokyo Katsuhiko Suzuki, Hakuhodo Keiichi Sasaki, Hakuhodo Shinya Tokuhisa, Hakuhodo Takuya Fukasawa, Hakuhodo Takahiro Nagai, Hakuhodo Hiroshi Kaneda, Hakuhodo Hirohumi Nobuta, Hakuhodo Products, Shinji Asano, Hakuhodo Products Yosuke Miura, Hakuhodo Products Shota Nakajima, Erba Holdings Naoko Soejima, Erba Holdings Ryo Takahashi, Erba Holdings Mihiro Matsukawa, Erba Holdings Joji Hayashi, Spice Yuki Saito, SDP Ryosuke Fujimoto, Flows Hirotaka Matsuoka, P-Camp, Takahiro Uchiyama, Freelance Ryosuke Fukushima, Redhill, Sincerest Thanks: Michael Glenn/ Nick Uemura/ Koji Kurosawa/ Hisako Sudo/Kohei Suzu HAKUHODO Tokyo

PRESS LIONS ROAR LOUDER Lions are also part of our history. The best of Brazilian creativity shines for over 60 years in the pages of Abril´s magazines.

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18/06/13 19:36

IMAGINE THIS IS YOUR WHOLE PRODUCTION

IMAGINE THIS IS OUR INCENTIVE

Visit the Puerto Rico Film Commission Cabana #14 and find out how to get a 40% tax incentive when you film in Puerto Rico. Don’t forget to ask for the 40% of your drink.

Puerto Rican rum bottle samples available while they last.

D4-AD.indd 74

puertoricofilm.com 1.787.754.6444

18/06/13 19:37

FEATURE

WEDNESDAY/JUNE 19/2013

75

AMERICA’S 55 MILLION HISPANICS ARE NOT ONLY REINVENTING THE US, BUT THEY ARE FORCING AMERICAN AGENCIES — BOTH HISPANIC AND GENERAL MARKET — TO REINVENT THEMSELVES, WRITES PRODU’S MARIA CAROLINA ALONSO

THE REBRANDING OF AMERICA A

CCORDING to the latest findings from American Marketscape DataStream (AMDS), released by Geoscape at its recent summit, a significant growth in the Hispanic market is taking place in terms of population and consumption.

The purchasing power of Hispanic households is growing at an even greater rate than that of Anglo homes. Hispanics have been found to spend an average of $400,000 (€310,419) more during their productive lives than non-Hispanics.

Meanwhile, the Hispanic population has increased to 55 million — and that figure does not include Puerto Rico, which would add four million more to the total.

Moreover, the growth of this demographic sector now represents 60% of US national growth.

These figures indicate that the boom in the Hispanic market has gone from a trend to a reality. Every day more brands understand the importance that this segment of the US population represents in terms of growth. It is also a segment that has increased in sophistication. It now has many different characteristics, making it essential to study Hispanic consumers closely. Clearly, those who do not understand them will not be able to make use of them to achieve their brands’ objectives.

In his speech at the AHAA Conference in Miami at the end of April, WPP Group CEO Sir Martin Sorrell said: “The fact that the American market puts emphasis on the Hispanic market is important for the whole world. It indicates that Hispanics are the new dominating current, the new mainstream.”

This growing interest has taken Hispanic agencies out of their comfort zone. The goal was once to be top among the multicultural agencies, since cultural knowledge was a given for all Hispanic agencies. But now that Hispanics are considered the most attractive, fastest growing demographic, the scope of action

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has expanded. Now, the competition is not only among fellow ethnic agencies but includes general-market agencies, which want their share of a bigger and bigger pie.

That being the case, many ask whether this means the end of Hispanic agencies. But is it, rather, an opportunity for expansion for which they ought to thank their Latino DNA? Alain Groenendaal is president and CEO of Grey Latin America and president of Wing, the Grey/WPP agency that focuses on the intersection of the US Hispanic, Latin American and general markets. “What is happening in the market is a world of new opportunities with markedly different kinds of clients,” Groenendaal says. “There will be clients who prefer the simplification of a generalmarket agency, others seeking the specialisation of a Hispanic agency and clients for whom being Hispanic is super important for the future of their brands.

It’s no longer enough to be a specialist in an area — you have to be the best.”

Others say the ones that are really threatened are the general-market agencies, which have more adapting to do, since they must learn to understand the Hispanic culture. As Jose Luis Valderrama, president of the Hispanic Group, put it: “I believe that American general-market agencies stand to lose a lot of ground, so now they are learning not only to speak Spanish but to understand the culture.”

But Rafael Ramirez, vice-president/ creative director of Conill, believes no such threat exists — or if it does, it works both ways. “As a business, we can’t think of it as

SIR MARTIN SORRELL “HISPANICS ARE THE NEW DOMINATING CURRENT, THE NEW MAINSTREAM”

a threat,” he says. “It’s a reality and, in any case, both sides would be threatened. We currently have commercials for two of our three Procter brands airing on generalmarket television, so I see it as a chance to work together with the general-market agencies.”

The main question has always been the language. In which language should advertisers address the Hispanic market?

But perhaps more important than that is understanding the essence of being Latino.

Hispanics are people who identify with Latin culture, whether or not they know how to speak Spanish. An interesting aspect is that being Hispanic is not a question of race but of cultural characteristics, in contrast to the US’ other two minority groups — African-Americans and Asians — which are defined by race.

Another characteristic that sets Hispanics apart from the rest of the US population is youth. The average Latino age is 28 while for the rest of the country it is 37. An even more daunting figure is that the average age of Hispanics born in the US is 17.

This means that speaking Spanish is a tactic — it’s not obligatory. The Hispanic market should be seen as a totality, because it includes people who have just arrived in the US and those who were born

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there. What is important for an agency is to make clients understand exactly what opportunity awaits them within this totality, and what targets offer them the greatest chance of success.

For Luis Miguel Messianu, president and chief creative officer of Alma, “it’s not just a business opportunity, it’s a question of conviction — for us and for me personally. Part of our agency’s reason to exist since the day it was founded has been to raise the image, the participation and sophistication of US Latinos. And I think most Latino agencies believe that, which is already a big advantage.”

Ken Muench, senior vice-president and director of strategic planning at Draftfcb,

Alain Groenendaal: “You have to be the best” Jose Luis Valderrama: “Agencies are learning not only to speak Spanish but to understand the culture” Luis Miguel Messianu: “It’s not just a business opportunity, it’s a question of conviction” Rafael Ramirez: “As a business, we can’t think of it as a threat. It’s a reality”

has another take: “The agencies that are going to be successful are those that don’t isolate themselves but move toward the middle and accept that the Hispanic market is part of the general market. The idea of an isolated agency targeting an isolated consumer no longer exists. And that’s a problem, because many agencies have built their identity on that point of differentiation.”

In conclusion, the US Hispanic market should be seen as an opportunity for expansion on both sides. Hispanic agencies have the great advantage of cultural understanding, while general-market agencies possess the infrastructure and experience. Working as a team and

understanding that this is one and the same market could lead to a more intelligent outcome.

As Sergio Alcocer, president and chief creative officer of LatinWorks, says: “In our case in particular, we don’t think in terms of two markets. Our official position is that one total market exists in which we stop being ethnic experts and instead become cultural experts. The best we can do as a Hispanic agency is to understand that we have to be an agency first and then a multicultural agency, and that we will be working for a much larger group of consumers where everything is not going to be a question of language or ethnic origin.”

Has globalisation diluted creativity? #canvas

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mdc partners celebrates 60 years of creativity at cannes.

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AS INDIA GROWS IN SELF-CONFIDENCE AND SOCIAL AWARENESS, MARKETERS AND AGENCIES ARE JOINING CONSUMERS ON A JOURNEY OF SELF-DISCOVERY, WRITES NOOR FATHIMA WARSIA

THE YEAR OF SELF-DISCOVERY I

MPATIENCE was never supposed to be a virtue. But for a few years, if the brands were to be believed, it was. Indian youth, the brands claimed, was an impatient lot; edgy and wanting it, and wanting it ‘now’. This trend emerged in 2009 and continued till 2011.

Thankfully, the year 2012 was more about confidence, self-assurance and self-discovery. So when Pepsi repositioned itself and came up with its ‘Oh yes abhi’ positioning statement, which translates as ‘Oh yes right now’, people ridiculed this latest effort to connect with the youth market. In contrast, Coca-Cola’s youth campaign wasn’t a mad scramble to achieve something — they were spreading happiness for no reason (Bewajah khushiyaan lutaao), sharing a Coke and bringing a smile, calmness and harmony to impatient souls waiting for a bus or a cab, or befriending the servers at a restaurant.

The better creative messages in 2012 show a similar desire to share happiness through advertising. During Diwali, the Indian festival of lights, chocolate brand Cadbury strove to put at ease nervous souls in its campaign — from a strict boss’ nervous secretary to an Englishman trying to adjust to the working conditions of India and the informal local culture. The characters are not seeking happiness; instead they have attained happiness and are spreading it. The quest is moving more towards knowledge and discovery — of self, of society and of cultural values.

And brands take their place merely as means to an end.

Mahatma Gandhi, father of the nation and champion of the Indian freedom struggle, once said: “I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be

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blown about my house as freely as possible. But I refuse to be blown off my feet by any.”

That sentiment was reflected quite strongly in much of the creative work throughout last year. One of the most popular television commercials was from the mobile service provider, Idea, which got the country singing. The TVC

by Lowe Lintas and Partners showed people from Kashmir in the north of India to Kanyakumari in the south humming, “You are my pumpkin, pumpkin, hello honey bunny, feeling something, something…” No one would have dared to use an English song in a TVC aimed at the masses 10 years ago — the masses who don’t know English, or think English is elitist, or see it as the language of India’s pretentious middle class.

But in 2012, an English song became a binding factor, hummed by everyone. The whole song was never played in the TVC, which left a sense that one had heard the song somewhere, even though it was actually created for the campaign. And that sent India’s burgeoning community of internet users — some 120 million at the last count — hunting for the real song. Needless to say, Idea’s agency Lowe had put up the entire song on YouTube, from where it could be downloaded in full or as a ringtone. The accompanying video consisted of a panorama of postcard pictures from India. India was rediscovered.

The beauty of Idea’s TVC was that there was no rush to sell the brand; the message was simply to sit back, share the happiness and enjoy. Moments of happiness have a top-of-mind recall and nurture nostalgic value.

Another TVC series that made waves was for the Indian version of the quiz show Who Wants To Be A Millionaire? (Kaun Banega Crorepati,

or KBC). Money was not the actual prize. Instead, the idea from Leo Burnett suggested the real prize was the knowledge gained in the pursuit of the game. In a country that takes its education seriously and where parents make sacrifices to give their children the best, the idea that knowledge can help you to claim your rights had resonance. KBC was no longer merely a game show, Leo Burnett suggested — it was an enabler for the dreams of many

PRASOON JOSHI “THE ACTIVISM AND TRANSFORMATION MODE IS A DISTINCT AND STRONG CHANGE THAT I SEE OUR ADVERTISING INDUSTRY REFLECTING” and a knowledge-partner for those who dared to dream.

The Indian advertising industry is reflecting more the mood of the nation, which is one of participating in positive change and transformation. Prasoon Joshi, executive chairman and CEO of McCann Erickson Worldgroup India, sums it up as “activism and action”, citing as examples Johnson & Johnson’s Stayfree ‘Women for change’ campaign

by Parivartan, Tata Tea’s ‘Jaago re’ in the vein of social awakening and KBC’s campaign to change mindsets. Calling

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top lifebuoy uses bread to spread its message encouraging the habit of washing hands middle BBDO’s TVC for visa debit bottom a cadbury dairy milk spot from ogilvy india called ‘nayi dostika shubh aarambh’

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these “potent pieces of work”, Joshi adds: “The social consciousness is perhaps in sync with the more global outlook, but the activism and transformation mode is a distinct and strong change that I see our advertising industry reflecting.”

One dream of many across the Indian heartland is to don the blue jersey and play cricket for the national cricket team. Cricket was never a game in India — it is a religion. In its ‘Parallel journeys’ TVC from JWT, Nike shows these immortals as human beings, struggling to keep themselves fit and in form — dreamers in pursuit of selfdiscovery.

A Cadbury Dairy Milk spot from Ogilvy India called ‘Nayi dostika shubh aarambh’, translating as ‘A good beginning to a new friendship’, reinforces the message that there is room for everyone to co-exist. Indian marriages are vows taken not just by the man and woman, they’re more a coming together and bonding of two families. A newlywed couple in the TVC try to find their own space amid the diversity of the habits of the family members. They are on a pursuit to commonness, which will help them in their journey through life, as well as an appreciation of uniqueness.

And progress is no more a privilege just of the rich. BBDO’s TVC for Visa

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Debit offers the message that no matter where a person is located, he or she can achieve their dreams using the Visa debit card. The ad was shot in Kashmir over a span of four days. “As dusk falls, children retreat into their homes and the neighbourhood grows silent. The power to change the destiny of silence is in one’s hands…” A teacher in a small village speaks these lines as the electricity-deprived village goes silent after sunset. The teacher, with help from his brother and a Visa debit card, buys a few gadgets online to build a cycle generator to supply electricity to the neighbourhood. The village will never go dark again and children will

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no more go silent in the world of e-commerce, nothing is impossible. Visa gave the teacher power to his dreams, and just as progress and dreams are no more a privilege of the rich, neither is a debit card.

Digital media connected the remote village to the outside world and much of this consumer power has been realised by digital. No wonder that campaigns are broken on digital media first and campaign ideas are crowd-sourced. As discussed in Pitch Madison Media Advertising Outlook 2013, a joint study

by Madison World and Pitch, a monthly marketing magazine, which found total spends on digital grew by around 50% in 2012 to Rs23bn ($420m) from Rs15bn ($ 274m) in 2011. Digital’s share in the ad pie worth Rs287bn ($5,236mn) in 2012, grew from 5.6% in 2011 to 8% in 2012, and is likely to grow by around 32% to Rs30.04bin ($548m). The overall ad pie is expected to grow to Rs308bn ($5,623m) in 2013.

Coming back to what the industry is known for — the ads that it creates, almost all of the best ads of 2012, whether for television or print, have a social undercurrent. Not surprisingly, social advertising — according to TAM Media Research, which closely monitors television ratings and advertising on media vehicles — took the maximum airtime on television and column centimetre space in print in 2012 in India. Even though a lot of social advertising comes from the government sector, corporate giants are also increasing their social spends, whether to highlight their Corporate Social Responsibility initiatives — P&G’s Shiksha (Education) and Parivartan (Transformation), targeted at adolescent girls and providing timely menstrual education; or Hindustan Unilever’s Project Shakti targeted at rural women — or even individual

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brand’s initiatives like that of Lifebuoy to encourage the habit of washing hands.

Mass movements protesting the treatment of women have gained ground in India. Many ads reflect this.

“A society evolves in its sensibility.

When it comes to a developing and increasingly socially conscious nation, like India — which also contends with complexities and straddles contradictions — varied voices and approaches emerge,” McCann Erickson’s Joshi says, adding: “As an industry, Indian advertising is introspecting about the role and portrayal of women and individuals in advertising and communication. The industry has been quick to read the societal sentiment and take up the issues. Discussion and dialogue pertaining to this are increasing, and slowly but surely translating into consciousness and action.”

Meanwhile, Agnello Dias, chairman and co-founder of TapRoot India, credits the social awakening to media.

“I think this was largely fuelled by competition among media. The media in India is at its most ambitious, most

Mahatma Gandhi: “I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any” vociferous and most aggressive since the country got independence.”

While media does do its bit, brands too are playing their role in social awakening. New media real estate is being discovered. And the trend has crept into 2013 too. At the two-month long KumbhMela, the largest congregation on earth, which started on January 14 this year in Allahabad, a northern city of India, Lifebuoy, from

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the Hindustan Unilever stable, was one brand that found a new medium — a roti (Indian bread) — to pass on its message: ‘Lifebuoy se haathdhoyekya?’ (‘Did you wash your hands with Lifebuoy?’). The words were heat stamped onto the baked roti, without the use of ink, to ensure it was completely edible.

Dias calls the innovation “a noteworthy change”, which has helped marketers and advertisers “tackle high costs of media and the constraints of a recessionary economy”. Innovation is at an all-time high even if it is at the cost of long-term vision, he says. “Survival of the fastest and fittest is bringing out the street-smartness inherent in all Indians.

Every single word, action, brick, stone and drop of rain is an opportunity to increase sales and reduce costs,” he says.

That said, every single word, action, brick, stone and drop of rain is also an opportunity for both marketers and consumers and the creative fraternity to discover themselves in a new light.

There is diametrical shift in power from the marketer to the consumer. It’s been a year of self-discovery for marketers

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too, that they are no more the brand custodians. The moment of truth comes from the fact that much advertising is not aimed at selling, but giving the consumers the power to co-own the brand. Some early events in 2013 do reflect that the phenomenon is here to stay. Hyundai, the second largest seller of cars in India, earlier this year asked consumers to conceptualise the next campaign for its i10 car, which would feature one of India’s leading actors, Shahrukh Khan.

Also those in the business of advertising were on a path of selfdiscovery. Their fire to dream big showed in acquisitions, not only a slew of digital acquisitions by holding companies such as WPP, Publicis Groupe and Interpublic Group but also BBH at a global level and TapRoot in India. Events like these made more than their normal share of headlines.

Agencies were seen scouting for newer avenues of inorganic growth, be it through acquisitions. Joshi feels that organic growth has its own pace and limitations and is not easy to come by in quantum leaps. “There is a keenly considered, if not overtly cautious

agnello dias “every single word, action, brick, stone and drop of rain is an opportunity to increase sales and reduce costs” approach, and companies are not soaring in to launch new product or increase spends exponentially. The mindset of startups with the goal of selling out to larger networks, may in the long run help companies add to their overall strength and range of offerings,” he says.

TapRoot India’s Dias adds: “This also is a sign that the ‘global village’ is now a reality and Indian ingenuity, industry and enterprise commands as much value as the country and therein lays the big opportunity.”

The consumer has just discovered the power that she or he holds. They are the new brand owners, and even the scriptwriters. The journey to self-discovery has just begun, and the discovery will unveil pleasant and colourful surprises. Are we ready to be surprised?

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ASIA IS ON A ROLL, DRIVEN BY DIGITAL DARING AND GROWING CREATIVE CONFIDENCE. BUT, WRITES CAMPAIGN ASIA’S DAVID BLECKEN, WHILE GREAT WORK IS NOW COMING OUT OF THE REGION, MANY MARKETS ARE STILL SEARCHING FOR THEIR VOICE

GOODBYE, OLD WORLD N

ot so long ago, many creative agency heads in the US and Europe automatically dismissed Asia as something of a creative backwater. To move to the region from London or New York would have been seen as an odd career strategy.

As the Cannes Lions International Festival Of Creativity enters its 60th year, times have certainly changed.

Over the past several years, Asia has increasingly shown itself able to compete with much more mature markets at the event. Agencies from the likes of China, India, Korea and even

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Indonesia have risen to prominence.

The truth is, however, that most markets in the region still have a way to go. Creative brilliance shines, but is not yet consistent. One could argue that every market has its day in the sun and, if recent award shows in the region are anything to go by, the balance seems to be tipping once more in Australia’s favour. McCann Worldgroup’s ‘Dumb ways to die’ for Metro Trains, which has already won two Grands Prix, is one initiative that many are expecting to represent the region in Cannes this year.

Part of the campaign’s appeal comes from its ability to take on a life of its

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Karen De Silva

own outside of paid media. That is also indicative of the Australian market’s advanced stage of development. John Mescall, executive creative director of McCann Worldgroup Australia, who led the campaign’s development, says that there has been “a huge shift away from the old media model”, largely spurred by the simple incentive of saving money.

“Mobile and social have come on in leaps and bounds,” Mescall says.

“Traditional media is very expensive and clients are keen to move away from the paid-media model. Unless you are one of the top two players in any category, you are really going to get

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hammered [financially]. Brands are not able to buy enough media to make it work. There are smarter ways to go for advertisers who don’t have big budgets.”

A notable result is the gradual death of the one-off campaign. As the industry moves towards a content model, clients are getting to grips with the concept of continuing engagement and adaptability. Their social etiquette is improving too: gatecrashing is much less of a bane for social-media users than it once was.

The path of the industry in Australia has been organic. Where independent digital agencies initially took the lead in shaping clients’ use of online platforms, the larger networks appear to be coming to the fore once again. An investment in technology has helped dramatically. Mescall admits that, until relatively recently, the market failed to combine strong ideas with a sound understanding of the digital platforms.

Despite having a markedly different approach to creative work, China is another market where online media has become mainstream for advertisers.

That is not to say that TV has become irrelevant, but it is encouraging that clients are looking at the bigger picture.

Sheung Yan Lo, JWT’s executive creative director for Northeast Asia and chairman for China at JWT, says that budgets are switching to branded content and social channels. Even in the world of out-of-home, the emphasis is on integration with online media, he says. At a recent conference, he pointed out that a priority for vendors was connecting outdoor executions with online communities via cloud technology — essentially “making advertising more valuable to advertisers”.

“When you have the right TV spot, you can still have an impact,” he says.

“TV is still important, but in another [integrated] sense. Look back 12 years ago: one TV ad would make everyone respond. That’s not going to happen any more.” But he qualifies that by noting that the chasm between top- and lower-tier cities is widening: “You can look at the markets as being a decade apart.”

As confidence grows, real-time response has become a factor of the creative process. Nike’s strategy of reacting to the highs and lows of Chinese athletes at the London Olympics across platforms (led by Wieden+Kennedy) has been held up as a seminal example of how brands should approach their consumers.

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Get your TOAST out with a fork Do your own ELECTRICAL work Keep a RATTLESNAKE as a pet SKATE the platform edge on a bet

Watch the video and download the song

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MCCANN WORLDGROUP’S ‘DUMB WAYS TO DIE’ CAMPAIGN

Creativity is moving from well-managed art direction to conceptualisation — even if the transition cannot be expected on a large scale overnight.

Asia’s other developing giant, India, is also showing a shift in thinking. The market was recently in the news for the wrong reasons — scam — following a controversial ‘proactive’ campaign for Ford by JWT that resulted in the dismissal of the executive creative director responsible for it, and the withdrawal of Creativeland founder

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Sajan Raj Kurup as jury chairman from Goafest in protest over what he described as the industry’s failure to crack down on scam submissions to awards shows. But Kurup is adamant that things are changing for the better.

The Indian market is an anomaly in Asia: clients, rather than agencies, are taking the creative lead, he says.

“Clients are demanding the best,” he continues. “If you look beyond the scam, there really is some ingenious work. The change is being led by marketers. They are in a position to do something really challenging. We are talking about traditional clients — old guys who are willing to experiment and go the extra mile.”

Southeast Asia could perhaps learn something from India’s example. Ted Lim, regional chief creative officer for Dentsu Asia, has a muted view of creativity in markets such as Indonesia and Malaysia. Despite the economic growth, particularly in Indonesia, he describes the approach to advertising as stagnant, but not without reason.

Rather than deliberately holding things back, he says clients simply lack the incentive to try new things.

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“When it comes to trying to push boundaries with digital and social, the feedback is that it’s good, but only reaches a certain percentage of the target audience,” Lim says. “They are trying to sell to everyone, and not everyone is online — so they go for the basic common denominator of print and TV.” Rajesh Menon, executive creative director of BBDO Indonesia, agrees that investment remains focused on traditional channels, despite an increase in online penetration.

“Clients are still coming to terms with the idea of internet and mobile advertising, so budgets are comparatively small. But I am certain that is going to change,” he says, pointing to the 210 million mobile phones in use across the country.

“Mobile is going to be the focus over the

JOHN MESCALL “CLIENTS ARE KEEN TO MOVE AWAY FROM THE PAID-MEDIA MODEL. THERE ARE SMARTER WAYS FOR ADVERTISERS WHO DON’T HAVE BIG BUDGETS”

next couple of years.”

But in terms of ideas, the market is still behind. While Menon says that since its first gold Lion, Indonesia has started “coming into its own”, good work occurs haphazardly.

“There is a desire to win, and a dawning recognition that Indonesia can come up with ads as creative as any other market,” he says. “It’s just not happening on a consistent basis. There’s no BBDO Guerrero — we don’t have an agency like that.”

Part of the issue is that creativity remains design-focused. Art directors are relatively plentiful, but creatives with more conceptual backgrounds are lacking. In addition, Menon notes that other, more mature markets are a draw for successful Indonesian creatives.

“We’re fighting hard to keep up with the Joneses rather than outstripping them,” he says ruefully. “Part of it is that people see the work that wins and try to do something like that. They’re not setting trends. No one is thinking ‘what’s next, where can we take it from here’.”

David Blecken is deputy editor of Campaign Asia.

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IS ARAB CULTURE REALLY HOLDING THE MIDDLE EAST’S ADVERTISING INDUSTRY BACK? NO, SAYS SAMER MARZOUQ, CHIEF BLOGGING OFFICER AND MANAGING EDITOR AT JAZARAH.NET, IT SHOULD RATHER BE SEEN AS THE BASIS UPON WHICH TO CRAFT GREAT WORK

DON’T BLAME THE CULTURE C

ULTURE is always blamed when it comes to creativity barriers in the Middle East.

This year, however, four out of the six Grands Prix awarded at the Dubai Lynx International Festival Of Creativity were given to culturally inspired campaigns.

The Middle East is a very tricky place, with no separation between culture, religion and tradition — seen by many as the deadly triangle of creativity. “This visual is too daring”, “It’s insensitive”, “It’s too Western”, “We can’t do this during Ramadan”...

This is the sort of the feedback you will probably hear when you try to think outside the box. Everyone wants to play it safe.

But the thing about culture is that you don’t really need to defy it. You can just go along with it and use it for your own good. People can already relate to their own culture, which makes it easy to deliver your message. It’s a wave; just learn how to ride it.

One of the prominent countries in this field is Egypt, which enjoys one of the most vibrant advertising scenes in the region, if not the best. In Egypt, television is king, although digital is catching up quickly. This makes video the most popular form of advertising, both online and offline — and with video, creativity is not limited by any barrier, except culture. Or is it?

Most ad campaigns in Egypt are

“PEOPLE CAN ALREADY RELATE TO THEIR OWN CULTURE, WHICH MAKES IT EASY TO DELIVER YOUR MESSAGE. IT’S A WAVE; JUST LEARN TO RIDE IT”

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moulded by local culture. We have seen many campaigns built around puns and humour, such as the great ‘Melody’ campaigns. These include the ‘Melody man’ and the ‘Melody aflam: Mother of all foreign films’ campaigns, which became a series of ads, and eventually hit movie theatres as a feature film.

Humour is a genuine part of Egyptian culture, and it is widely used to engage people with brands. The list of successful Egyptian campaigns is long, so let’s focus on the more recent ones, such as Vodafone’s ‘Fakka’ campaign by JWT Cairo, which scooped the Promo & Activation Grand Prix at this year’s Dubai Lynx awards.

The campaign was launched to introduce the new micro-charging cards from the telco operator. The idea was inspired by a common practice in Egypt, whereby small shop owners replace small change with low value items, such as gum and candy. The campaign had these items replaced by the micro-charging card, instantly transforming the new product into a new currency.

Of course, the ‘Fakka’ campaign’s flaw was that not every consumer in the participating shops was a Vodafone subscriber — but you can’t deny that it’s a great idea.

Another notable campaign was ‘Always together’, a musical project by Mobinil that helped Leo Burnett Cairo win the Grand Prix in the Branded Content & Entertainment category in Dubai. This work relies on emotions and values and authenticity — some of the attributes that can be found in both Egyptians and Arabs in general.

Always Together is a song that aimed to unite Egyptians after the revolution. What was so fascinating

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about the song was the way people embraced it. It became part of their daily life. They even created parodies of it.

The problem in the Middle East is not in culture. The problem is the system that has been built around the fact that culture is the barrier that limits creativity. It is understandable that brand-owners and marketers want to play it safe. But without taking risks, not only will nothing change but you will be left behind. Nothing is absolute.

People change, communities evolve and, with that, values transform to fit the new reality. Advertising must keep up.

Things are changing in the Middle East. The media scene is not the same as it was. Personally, I’m fascinated by the explosion in YouTube comedy from the region, especially from Saudi Arabia,

ABOVE ‘ALWAYS TOGETHER’, A MUSICAL PROJECT BY MOBINIL THAT HELPED LEO BURNETT CAIRO WIN THE BRANDED CONTENT & ENTERTAINMENT GRAND PRIX IN DUBAI ABOVE RIGHT VODAFONE’S ‘FAKKA’ CAMPAIGN

BY JWT CAIRO

where people are considered to be very conservative and serious. Saudi YouTube comedy channels are now attracting a number of brands, including Samsung, Nescafe and Mobily, as sponsors and for product placement. Some brands have built entire campaigns around Saudi YouTube stars — Vaseline’s ‘Be a moustache’ campaign, for example, or Lipton’s ‘Get it off your chest’.

The point is, we shouldn’t be hitting the wall of culture every time we think of an idea. We should be working around cultural values to make them work for us. And when we do, we will get great results.

“PEOPLE CHANGE, COMMUNITIES EVOLVE AND, WITH THAT, VALUES TRANSFORM TO FIT THE NEW REALITY. ADVERTISING MUST KEEP UP”

1

Arabs are conservative, serious and boring

2

Arabs are sensitive about their traditions and values

3

Saudi Arabia and Iran are perfect examples of a Middle Eastern society

4

Arabs are not open to Western culture

5

Having a woman in your campaign will create a PR crisis for your brand

6

Print ads and TV spots are the best ways to deliver a message

7

What works in one Arab country will definitely work in the rest of the region

8

Arab consumers are not mature enough to understand their rights

9

Politics is a taboo you should never tackle

10 Playing it safe will get things done

ACCESS ALL AREAS WWW.LIONSDAILYNEWS.COM

UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE

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94

WEDNESDAY/JUNE 19/2013

Film Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. SUNDAY 16 Debussy

MONDAY 17 09.00 - 20.00

Debussy

09.00 - 12.45

Redac 1

09:00 - 20:00

A08 Cosmetics & Beauty

09:00 - 09:50

A05 Household Cleaning Products

09:00 - 09:15

A19 Entertainment & Leisure

09:00 - 11:00

A13 Cars

09:50 - 12:15

A12 Miscellaneous

09:15 - 09:30

A07 Home Appliances & Furnishings

11:00 - 11:40

A15 Home Electronics

12:15 - 13:10

A16 Retail Stores

09:30 - 11:10

A28 Fundrasing & Appeals

11:40 - 13:20

A22 Business Equipment & Services

13:10 - 14:00

A09 Toiletries

11:10 - 11:40

A22 Business Equipment & Services

13:20 - 14:00

A24 Corporate Image

14:00 - 16:00

A25 Broadcast Idents & Sponsorship

11:40 - 11:50

A25 Broadcast Idents & Sponsorships

14:00 - 14:15

A20 Publications & Media

16:00 - 17:55

A18 Travel, Tranport & Tourism

11:50 - 12:45

A02 Sweet Foods & Snacks

14:15 - 15:35

A27 Public Awareness Messages

17:55 - 18:55

A03 Alcoholic Drinks

15:35 - 17:20

A26 Public Health & Safety

18:55 - 19:50

A21 Banking Investment & Ins.

17:20 - 19:35

A06 Household Other

19:35 - 19:50

TUESDAY 18 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A07 Home Appliances & Furnishings

09:00 - 09:40

A08 Cosmetics & Beauty

09:00 - 09:50

A27 Public Awareness Messages

09:00 - 10:00

A04 Non-Alcoholic Drinks

09:40 - 10:50

A03 Alcoholic Drinks

09:50 - 11:35

A17 Restaurants & Fast Food

18:30 - 19:15

A01 Savory Foods

10:50 - 12:00

A11 Clothing Footwear & Accessories

11:35 - 12:25

A16 Retail Stores

11:00 - 12:40

A12 Miscellaneous

12:00 - 12:15

A14 Other Vehicles

12:25 - 13:00

A15 Home Electronics & Audio Visual

12:40 - 13:30

A10 Pharmacy

12:15 - 12:45

A06 Household Other

13:00 - 13:15

A24 Corporate Image

13:30 - 15:35

A28 Fundraising & Appeals

13:15 - 14:55

A09 Toiletries

15:35 - 16:05

A23 Commercial Public Services

14:55 - 18:05

A20 Publications & Media

16:05 - 18:00

A17 Restaurants & Fast Food

18:05 - 18:55

A10 Pharmacy

18:00 - 18:30

A27 Public Awareness Messages

18:55 - 20:00

A18 Travel Transport & Tourism

10:00 - 11:00

A11 Clothing Footwear & Accessories

19:15 - 20:00

WEDNESDAY 19 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A02 Sweet Foods & Snacks

09:00 - 10:20

A05 Household Cleaning Products

09:00 - 09:15

A19 Entertainment & Leisure

09:00 - 11:00

A26 Public Health & Safety

10:20 - 11:15

A08 Cosmetics & Beauty

09:15 - 10:00

A11 Clothing Footwear & Accessories

11:00 - 11:45

A09 Toiletries

11:15 - 11:45

A24 Corporate Image

10:00 - 12:05

A21 Banking Investment & Ins.

11:45 - 14:00

A27 Public Awareness Messages

11:45 - 12:45

A27 Public Awareness Messages

12:05 - 13:05

A01 Savoury Foods

14:00 - 15:15

A20 Publications & Media

13:05 - 15:00

A04 Non Alcoholic Drinks

15:15 - 16:25

A15 Home Electronics & Audio visual

15:00 - 15:55

A28 Fundraising & Appeals

16:25 - 18:00

A14 Other Vehicles

15:55 - 16:35

A20 Publications & Media

18:00 - 20:00

A13 Cars

16:35 - 19:00

A18 Travel, Tranport & Tourism

19:00 - 20:00

THURSDAY 20 Debussy

09:00 - 20:00

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A28 Fundraising & Appeals

09:00 - 10:40

A01 Savory Foods

09:00 - 10:10

A03 Alcoholic Drinks

09:00 - 10:45

A23 Commercial Public Services

10:40 - 14:00

A16 Retail Stores

10:10 - 11:50

A13 Cars

10:45 - 13:15

A03 Alcoholic Drinks

14:00 - 15:40

A04 Non-Alcoholic Drinks

11:50 - 13:00

A23 Commercial Public Services

13:15 - 16:25

A19 Entertainment & Leisure

15:40 - 17:35

A25 Broadcast Idents & Sponsorship

13:00 - 13:10

A06 Household Other

16:25 - 16:40

A21 Banking Investment & Ins.

17:35 - 19:55

A05 Household Cleaning Products

13:10 - 13:25

A10 Pharmacy

16:40 - 17:10

A02 Sweet Foods & Snacks

13:25 - 14:45

A14 Other Vehicles

17:10 - 17:50

A11 Clothing Footwear & Accessories

14:45 - 15:30

A17 Restaurants & Fast Food

17:50 - 18:35

A26 Public Health & Safety

15:30 - 16:25

A07 Home Appliances & Furnishings

18:35 - 19:15

A23 Commercial Public Services

16:25 - 19:40

A22 Business Equipment & Services

19:15 - 20:00

A12 Miscellaneous

19:40 - 19:55

FRIDAY 21 Debussy FILM LIONS SHORTLIST

09:00 - 20:00 TBC

Redac 1 FILM LIONS SHORTLIST

09.00 - 20.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 20.00 TBC

SATURDAY 22 Redac 1 FILM LIONS SHORTLIST

09.00 - 16.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 16.00 TBC

*Entries from the ‘B. Internet Film’ and ‘C. Other Film Content’ sections will be available throughout the Festival in the Screening Lounge on Level -1

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95

WEDNESDAY/JUNE 19/2013

Film Craft Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Tuesday 18 Audi B

Wednesday 19 09.00 - 20.00

Audi B

Thursday 20 09:00 - 20:00

Audi B

09:00 - 20:00

A04 Cinematography

09:00 - 14:25

A11 Casting

09:00 - 14:40

A05 Editing

09:00 - 13:15

A06 Script

14:25 - 20:00

A09 Visual Effects

14:40 - 17:15

A10 Animation

13:15 - 15:55

A08 Sound Design

17:15 - 19:20

A01 Art Direction/Product Design

15:55 - 20:00

Friday 21 Audi B

Saturday 22 09.00 - 20.00

FILM CRAFT LIONS SHORTLIST

TBC

Audi B FILM CRAFT LIONS SHORTLIST

09.00 - 16.00 TBC

Titanium & Integrated Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Sunday 16 Audi K

Tuesday 18 09.00 - 20.00

Audi K

Thursday 20 09:00 - 20:00

Audi K

09:00 - 20:00

A01/001-050

09:00 - 10:40

A01/351-400

09:00 - 10:40

A01/251-300

09:00 - 10:45

A01/051-100

10:40 - 11:35

A01/401-436

10:40 - 11:55

A01/301-350

10:45 - 12:20

A01/101-150

11:35 - 13:30

A01/001-050

11:55 - 13:35

A01/351-400

12:20 - 14:05

A01/151-200

13:55 - 15:10

A01/51-100

13:35 - 14:30

A01/401-436

14:05 - 15:15

A01/201-250

15:10 - 16:55

A01/101-150

14:30 - 16:25

A01/001-050

15:15 - 17:00

A01/251-300

16:55 - 18:35

A01/151-200

16:25 - 18:05

A01/051-100

17:00 - 17:55

A01/301-350

18:35 - 20:00

A01/201-250

18:05 - 19:50

A01/101-150

17:55 - 19:45

Saturday 22 Audi K

09:00 - 16:00

TITANIUM & INTEGRATED LIONS SHORTLIST

TBC

Branded Content & Entertainment Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Monday 17 Audi K

Wednesday 19 09.00 - 20.00

A04 Best use or integration of user-generated content

09:00 - 10:20

A10 Best integrated content campaign

10:20 - 12:25

A03 Best brand or product integration into a feature film, existing TV show and/or series

12:25 - 12:50

BREAK

12:50 - 13:40

A06 Best use or integration of music

13:40 - 15:30

A05 Best use or integration of experiential events

15:30 - 18:10

A08 Best use or integration of gaming

18:10 - 19:10

A07 Best use or integration of offline media such as print, outdoor etc

19:10 - 20:00

D4-Screenings.indd 95

Audi K

Friday 21 09:00 - 20:00

Audi K BRANDED CONTENT & ENTERTAINMENT LIONS SHORTLIST

A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)

09:00 - 11:00

A06 Best use or integration of music

11:00 - 12:50

BREAK

12:50 - 13:15

A05 Best use or integration of experiential events

13:15 - 15:55

A09 Best use or integration of digital or social media

15:55 - 18:45

A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

18:45 - 20:00

09:00 - 20:00 09:00 - 10:45

18/06/13 19:43

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LEVEL - 1

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LIVE SEMINAR STREAMING ROOM

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PRESS CENTRE THE WORK: AUDI J - FILM LIONS SCREENINGS (TUESDAY TO SATURDAY) THE WORK: AUDI K - TITANIUM AND INTEGRATED, BRANDED CONTENT & ENTERTAINMENT LIONS SCREENINGS

LEVEL 3

THE FORUM - AUDI A CANNES CONNECT BAR: RIVIERA ROOF GARDENS CANNES LIONS 60TH EXHIBITION THE WORK: FILM CRAFT LIONS SCREENINGS-AUDI B THE WORK: FILM LIONS - SALLE DE REDACTION 1

LEVEL 1

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PALAIS DES FESTIVALS

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3

SEMINARS: DEBUSSY & GRAND AUDI MICROSOFT DIGITAL LOUNGE MOFILM GETTY IMAGES

4 HYUNDAI/INNOCEAN 2

LEVEL 0

MAIN ENTRANCE CANNES LIONS ARCHIVE LAB GAME CHANGERS EXHIBITION SPEAKERS LOUNGE

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SPEAKERS LOUNGE SPONSORED BY THE GUARDIAN

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SHORTLIST EXHIBITIONS

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16/06/13 20:32

presenTs

PreseNts

Discover the latest in forwarD-thinking technology

Technology is influencing the creative process across the entire communications industry. TechTalk sessions in the YlZ at the palais des festivals bring speakers from innovative companies to the cannes stage in a friendly, open setting.

TechTalk Takes place on level -1 of The palais in The Young lions Zone

double Focus

MonDay June 17

tuesDay June 18

weDnesDay June 19

thursDay June 20

friDay June 21

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30

10:30–11:30

10:30–11:30

10:30–11:30

10:30–11:30

Storytelling in a digital world Gilad de Vries, outBrain Brian Angiolet,

From Screen to Screen A fireside chat with Amy Powell, paraMount and insurge pictures Rob Norman, group M

Brands as newsrooms

verizon wireless David Campbell, the coca-cola coMpany utility, agility, equity Applying learnings from tech start-ups to the agency process Adam Glickman,

the iDealists 2:30–3:30

native creative A content perspective on advertising Meredith Levien, forBes Will Kunkel, viBrant Matt Edelman, glossi Moderated by James Cooper, aDweek

the power of paramount

creative is the new currency

solving the privacy challenge

thursday june 20 Five ways advertisers and agencies are altering their investment strategies Peter Daboll, ace Metrix Joined by creative Focus agency greats

in an Always Connected World A special session hosted by

pubMatic

Focus on PrIvacy on2:30–3:30 InnovatIon Maker’s next generation the first global Media company Consumer privacy is one of the Advertising’s ‘digitalMatch-up toolbox’ gets technology “clickable” tv ads Programming with and Condé Nastas and MediaLink most critical issues facing the bigger all the time technology Extending the Journey for a global community of bring to Cannes a group the Second Screen programmers and today, consumers digital industry and itstonot influences the way stories are of emerging technology Rich Riley, shazaM Ynonaway.

Kreiz and going Join PubMatic for told and stories make companies thattechnology are changing Courtney Holt, theCondé shape of Nast advertising a robust focused on come to life. and 2:30–3:30 Maker discussion stuDios content, creative and media. please Do touch the issues and concerns around MediaLink bring Cannes six Andrewto Siegel, Adding the power of 2:30–3:30 aDvance puBlications privacy emerging from the rapid emerging companies that are interactivity to TV ads the Machinima preview With outBrain, A conversation hosted by Storytelling in Parallel global adoption of cross-platform changing the shape of glossi, gui.Deadvertising, , treMor viDeo featuring: Worlds with exclusive Cannes interluDe advertising technologies that content, creative and, unifieD media.

Ari Kuschnir, m ss ng p eces debut of Ridley Scott shorts social and Bre.ad Bradonio (aka Brad Hasse), span mobile, and tablets.

Sethweb, Bardales and Jay Sampson,

MachiniMa

aDc young guns x Jonathan Hoffman, 2:30–3:30 visit the salesforce starcoM MeDiavest the First Global MarkeTing clouD group

content. creativity.

10:30–11:30 conversation. cenTer Match-up solving the Privacy challenge David Sanderson, technologycoMManD Condé Nast Sets the Stage in the Young lions treMor viDeo Andrew Siegel, in an Always Connected World for the Next Wave of Zone to see what is by advance PublIcatIons A special session hosted by Moderated Transformative Change James Cooper, aDweek happening—right now— Dawn Ostroff, With outbraIn, GlossI, PubMatic all over cannes. The conDé nast intent to thrill GuI.de, Interlude, unIFIed command center brings entertainMent Your audience is socIal andyou bre.ad aggregated social speaking to you Kathy Leake,

local response Brandon Berger,

Best of cannes 2013 and headline workshop Technology and creative shaping style from stage to street Jesse Angelo,

new york post Ari Kushnir and Kate Oppenheim,

m ss ng p eces Dee Salomon,

MeDialink

Our review of the best of the week at Cannes; from the winners’ stage to the Croisette runway. What technologies gave a winning edge to campaigns from across the globe? How are agency creatives using media and technology to interpret and distribute their ideas?

Most important, who looked fabulous while accepting their award, sipping rosé at the Carlton and engaging in ‘intellectual conversation’ at the Gutter Bar?

engagement to keep you in the cannes buzz.

ogilvy & Mather Design hinTerlanD

desIGn HINterLAND

teCHtALk tAkes PLACe oN LeveL -1 oF tHe PALAIs IN tHe YouNg LIoNs ZoNe

©2013 Time Warner Inc. All rights reserved. All trademarks, copyrighted images and other proprietary materials herein are owned by the respective rights holders.

This is the property of Time Warner Inc. and may not be reproduced, displayed, performed publicly or distributed without the express written consent of Time Warner Inc.

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for more information:

www.medialink.com/cannes

@Medialink

#canneslions

For more information:

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@MediaLink

#CannesLions

18/06/13 14:10

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM wednesday, JUNE 19, 2013

T:240 mm

Alfredo Gangotena CMO, MasterCard Worldwide Nick Law Global CCO, R/GA Wednesday, 19 June from 16:00 to 16:45 Theatre Debussy Palais des Festivals

D4-4deCouv2013.indd 4-1

18/06/13 14:10