Cannes Lions Daily News - 2013 by Boutique Editions

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM tuesday, JUNE 18, 2013

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Grand Audi – Tuesday 18th June, 14.00-14.45

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13 20 45 E : UN – 14 RE J 8 00 AT Y 1 14: HE A YT SD S E S TU BU E D

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presenTs

Discover the latest in forwarD-thinking technology Discover the latest in forwarD-thinking technology

presenTs

Technology is influencing the creative process across the entire communications Technology is industry. TechTalk influencing the creative sessions in the YlZ at process across the the palais des festivals entire communications bring speakers from industry. TechTalk innovative companies sessions in the YlZ at to the cannes stage in the palais des festivals a friendly, open setting. bring speakers from innovative companies to the cannes stage in a friendly, open setting.

TechTalk Takes place on level -1 of The palais in The Young lions Zone TechTalk Takes place on level -1 of The palais in The Young lions Zone MonDay June 17

tuesDay June 18

weDnesDay June 19

thursDay June 20

friDay June 21

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30 Brands as newsrooms MonDay June 17 Storytelling in a digital world outBrain Gilad deon Vries, focus content-tech Brian Angiolet,

10:30–11:30

10:30–11:30 Best of June cannes friDay 21 2013

verizon wireless 10:30–11:30 David Campbell, the Brands as newsrooms

10:30–11:30 the power of paramount tuesDay June 18 From Screen to Screen A fireside chat with focus on content Amy Powell, paraMount and insurge pictures 10:30–11:30 Rob power Norman, M the ofgroup paramount

the iDealists utility, agility, equity

From Screen togeneration Screen Maker’s next A fireside chat with Media company Amy Powell, paraMount Programming with and and pictures for ainsurge global community of Rob Norman, group M programmers and consumers Ynon Kreiz andgeneration Maker’s next Courtney Holt, Media company

coca-cola Storytelling in acoMpany digital world Gilad de Vries, utility, agility,outBrain equity Brian Angiolet, Applying learnings verizon wireless from tech start-ups to David Campbell, the the agency process coca-cola coMpany Adam Glickman, Applying learnings 2:30–3:30 from tech start-ups to native creative the agency process A content perspective Adam Glickman, on advertising the iDealists Meredith Levien, forBes Will Kunkel, viBrant 2:30–3:30 Matt Edelman, glossi native creative Moderated by A content perspective James Cooper, aDweek on advertising Meredith Levien, forBes Will Kunkel, viBrant Matt Edelman, glossi Moderated by James Cooper, aDweek

Maker stuDios Programming with and for a global community of 2:30–3:30 programmers and consumers the Machinima Ynon Kreiz and preview Storytelling in Parallel Courtney Holt, Worlds with exclusive Cannes Maker stuDios debut of Ridley Scott shorts Seth Bardales and 2:30–3:30 Jay Sampson, the Machinima preview MachiniMa Storytelling in Parallel Worlds with exclusive Cannes content. creativity. debut of Ridley Scott shorts conversation. Seth Bardales andthe Stage Condé Nast Sets Jay Sampson, for the Next Wave of MachiniMa Transformative Change Dawn Ostroff, content. creativity. conDé nast conversation. entertainMent Condé Nast Sets the Stage for the Next Wave of Transformative Change Dawn Ostroff,

conDé nast entertainMent

10:30–11:30

creative is the weDnesDay June 19

new currency Five ways focus onadvertisers screensand

agencies are altering their investment strategies 10:30–11:30 ace Metrix Peter Daboll, creative is the Joined by creative new currency agency greats Five ways advertisers and agencies are altering “clickable” tv adstheir investment strategies Extending the Journey ace Metrix Peter to theDaboll, Second Screen Joined by creative Rich Riley, shazaM agency greats 2:30–3:30 tv ads “clickable”

please Dothe touch Extending Journey Adding the power of to the Second Screen interactivity to TV ads Rich Riley, shazaM A conversation hosted by treMor viDeo featuring: 2:30–3:30 m ss ng p eces Ari Kuschnir, please Do touch Bradonio (aka Brad Adding the power ofHasse),

aDc young interactivity to guns TV adsx Jonathan Hoffman, A conversation hosted by starcoM MeDiavest treMor viDeo featuring: group Ari Kuschnir, m ss ng p eces David Sanderson, Bradonio (aka Brad Hasse), treMor viDeo aDc young guns x Moderated by Jonathan Hoffman, aDweek James Cooper, starcoM MeDiavest group intent to thrill David Sanderson, Your audience is treMor viDeo speaking to you Moderated by Kathy Leake, aDweek James Cooper, local response Brandon intent to Berger, thrill

ogilvy & Mather Your audience is speaking to you Kathy Leake, local response Brandon Berger,

solving theJune privacy thursDay 20

challenge in an Always Connected World DouBle focus A special session hosted by

pubMatic 10:30–11:30

solving the privacy 2:30–3:30 challenge the first global in an Always Connected World technology Match-up A special session hosted by Condé Nast and MediaLink pubMatic bring to Cannes a group of emerging technology 2:30–3:30 companies that are changing the first global the shape of Match-up advertising technology content, creative and media. Condé Nast and MediaLink Andrew Siegel, a group bring to Cannes

aDvance of emerging puBlications technology With outBrain , changing companies that are glossi , gui.De , the shape of advertising interluDe , unifieD content, creative and media. and Bre.ad socialSiegel, Andrew

aDvance puBlications With outBrain, visit the salesforce glossi , gui.De , MarkeTing clouD interluDe , unifieD coMManD cenTer and Bre.ad social

in the Young lions Zone to see what is visit the salesforce happening—right now— MarkeTing clouD all over cannes. The coMManD cenTer command center brings in theaggregated Young lions you social Zone to see what is engagement to keep happening—right you in the cannesnow— buzz. all over cannes. The command center brings you aggregated social engagement to keep you in the cannes buzz.

and headline workshop Technology and soft focus creative shaping style from stage to street 10:30–11:30 Jesseof Angelo, Best cannes 2013

new york post and headline workshop

Ari Kushnir and and Technology Kate Oppenheim, creative shaping style m ssstage ng p to eces from street Dee Salomon, Jesse Angelo,

MeDialink new york post

Ari OurKushnir review and of the best of Kate Oppenheim, the week at Cannes; from m sswinners’ ng p eces the stage to the Dee Salomon, Croisette runway. What MeDialink technologies gave a winning edge to campaigns from Our review of the best of across the How are the week atglobe? Cannes; from agency creatives the winners’ stageusing to themedia and technology interpret Croisette runway.toWhat and distributegave theira ideas? technologies winning Most to important, who looked edge campaigns from fabulous while accepting across the globe? How are their award, sipping rosé at agency creatives using media the Carlton and to engaging and technology interpret in ‘intellectual conversation’ and distribute their ideas? at theimportant, Gutter Bar? Most who looked fabulous while accepting their award, sipping rosé at the Carlton and engaging in ‘intellectual conversation’ at the Gutter Bar?

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©2013 Time Warner Inc. All rights reserved. All trademarks, copyrighted images and other proprietary materials herein are owned by the respective rights holders. This is the property of Time Warner Inc. and may not be reproduced, displayed, performed publicly or distributed without the express written consent of Time Warner Inc.

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17/06/13 13:16

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TODAY’S SEMINARS 10.00 MCGARRYBOWEN – ICONIC STORYTELLING FRAME BY FRAME: ANNIE LEIBOVITZ, DISNEY & MCGARRYBOWEN 11.00 GOOGLE – TAKING MOONSHOTS, TELLING STORIES

Dumb Ways To Die takes top PR prize with one million people taking the pledge to be safe in stations.” Equally encouraging — especially in the light of the criticisms levelled at the PR category last year for its lack of creativity, was Gallagher’s optimistic view of the future. “This campaign provides a glimpse of what PR is becoming and what PR

12.00 SAPIENTNITRO – STORIES ARE MORE THAN A NARRATIVE. AND FASHION IS MORE THAN DESIGN 13.00 STARCOM MEDIAVEST & TED – THERE IS MAGIC IN THE FUTURE 13.00 EFFECTIVEBRANDS – MARKETING 2020 (DEBUSSY) 14.00 FACEBOOK – CREATIVITY AT SCALE 14.00 INNOCEAN WORLDWIDE – DESIGN & ART: EAST MEETS WEST (DEBUSSY) 15.00 PHD – THE FUTURE IS A MASSIVELY MULTIPLAYER GAME (DEBUSSY) 16.00 PROXIMITY – HOW TO REACH A BILLION EYEBALLS? (DEBUSSY) 17.00 WILDFIRE – FULL OF TOMORROW/IDEAS THAT COULD SHAPE FUTURE CANNES LIONS (DEBUSSY) ALL SEMINARS ARE IN THE GRAND AUDITORIUM UNLESS OTHERWISE STATED

TUESDAY, JUNE 18, 2013

JOHN MESCALL

MCCANN Melbourne’s ‘Dumb ways to die’ for Metro Trains has taken the 2013 PR Grand Prix. The campaign was chosen after the video and song generated 20 million internet views in its first week, going on to became the most shared public service announcement (PSA) ever. “The campaign, which was aimed at making young people aware of how dangerous train and metro stations can be, had bought some radio advertising, but the song became so popular that stations were playing it anyway,” said PR jury president David Gallagher of Ketchum. “Most importantly, it really worked. Deaths and injuries have fallen by 21%,

agencies can do,” he said. “Our work used to be centred around press releases, but that’s over. We need to see more content like this, which is fun and engaging, and which brings about real change for the better. The essence of PR is amplifying a message, and this campaign did that.” John Mescall, executive creative director of McCann Australia, said that the challenge had been to change young people’s negative view of PSAs: “We know that young people are repelled by PSAs because most PSAs are gruesome, they’re lecturing, they’re hectoring, they’re dark and they push you away. So we really wanted to do something that would work as opposed to just tick boxes.” He added: “I think the world is full of blunt instruments and I’m heartened that a campaign that used subtlety and entertainment is actually delivering results in this category. Rather than hitting people, we’re actually bringing them along — which I think is a far more effective way to instigate behavioural change.”

Promo honours go to Ogilvy THE WINNER of the Promo & Activation Grand Prix for 2013 is ‘Immortal fans’, a campaign for Sport Club Recife that was created and entered by Ogilvy Brasil. The campaign, which encouraged people to donate organs after death, also secured two Golds. Jury president Rob Schwartz INSIDE BOX

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of TBWA\Worldwide said the campaign was the jury’s clear favourite. “We saw some fantastic work, but for the Grand Prix we wanted something that was uniquely of this category, that was both timely and timeless — and this one stood out for the jury.” The campaign involved the

introduction of an Organ Donor Card scheme at Brazilian football club Sport Club Recife. As a direct result, organ donation in Brazil rose by 54% in one year and waiting lists for heart and corneal transplants were reduced to zero. “It was a very emotional campaign that solved a real problem in TURN TO P.3

TERRY SAVAGE, FESTIVAL CHAIRMAN

THREE STEPS TO HEAVEN

NNOVATION, inspiration, networking — all words used to describe the benefits of attending and immersing yourself within the Cannes Lions Festival. And they describe the experience very well, and I for one am not going to tell anyone which one is the most important. But the fact is that, on this our 60th birthday, they are all wrapped up together in a big package and that package is business. Great creativity benefits all sorts of businesses, not just the advertising industry; innovation is the lifeblood of change and moving forward; and inspiration is what motivates us all, be it good communication, literature, conversation, games or the movies. Cannes is now in full flow and those who are experienced at working the Festival understand the need for balance across the three — achieve that and you go home with real benefits to enhance your business for months to come. Which is why it amazes me that people come to Cannes and do not register. Maybe they have a good time but not in the context of driving their business — which is why our delegates are here.

FESTIVAL NEWS P.1-15 CREATIVE EFFECTIVENESS WINNERS P.17 PR WINNERS P.19 DIRECT WINNERS P.33 PROMO & ACTIVATION WINNERS P.42 CYBER SHORTLIST P.61 DESIGN SHORTLIST P.67 RADIO SHORTLIST P.73 SCREENINGS P.78

18/06/13 02:01

For once, your verbose answer could pay off.

Go ahead, spout off to Clear Channel Media + Entertainment about how you would use the power of sound to make great audio, and you could win a scholarship to the EMBA program at the Berlin School of Creative Leadership. We look forward to hearing from you at Berlin-School.com. D3-AD.indd 2

17/06/13 18:02

news

tuesday/june 18/2013

W+K wins Grand Prix for Legendary Journey HEINEKEN’s ‘Legendary journey: Justifying a premium the world over ’, created by Wieden+Kennedy Amsterdam, is this year’s Grand Prix winner in the Creative Effectiveness category. The campaign features French actor Guillaume Dolmans attempting to impress a beautiful young woman with a selection of slight-of-hand tricks and a burlesque cast of hundreds. President of the jury, Shelly Lazarus, chairman emeritus of Ogilvy & Mather, was impressed by the overall quality of the Creative Effectiveness entries. “As a team, we were very aware

of the need to closely examine the data as a measure of real effectiveness, and we had some people who really knew how to do that,” she said. “The shortlist was work that we believed charted new territories, or that sparked the imagination. But at the end, when debating the Grand Prix, there was also some passionate debate that went way beyond the business of awarding points.” Lazarus was also effusive about her fellow jury members: “We just had the most wonderful experience as a jury. We’ve become a happy family — so much so that we were thinking

about offering ourselves as a judging team for other events.” The group of jurors was unanimous in its support for the seven campaigns that were awarded a Creative Effectiveness Lion. “Those awards came easily to us and we love them all,” Lazarus said. “And later, when we were deciding the Grand Prix, it was fun. What we liked about the Heineken campaign was the degree of difficulty it overcame and the fact that it created a global platform, which generated dramatic results. To find real differentiation in such a tough category was also very impressive.”

Brazil,” Schwartz said. “It got people to donate. There was further good news for Ogilvy Brasil, which won two Golds for Unilever/Dove’s ‘Real beauty sketches’ and one Gold for Red Balloon’s ‘Celeb grammar cops’. Ogilvy UK also took a Gold for Royal Borough of Greenwich’s ‘The power of cute’. In total there were 18 Golds in the category, from an entry pool of 2,974. Other big winners were Voskhod Yekaterinburg, which won two Golds for URA.RU City Website’s ‘Make the politicians work’; and Cheil Worldwide, which won two Golds for Samsung Life Insurance’s ‘Bridge of life’. The jury also made special mention of PR Grand Prix

TURN FROM P.1

Rob Schwartz

winner ‘Dumb ways to die, a McCann Melbourne campaign for Metro Trains, which ran Ogilvy Brasil close for the Grand Prix. There were also Golds for Germany, the US, Peru, Spain, Argentina and a second Gold for the UK’s BBH London.

Not so Dumb campaign takes double honours IF CONSUMERS’ response to a campaign is a guide to what constitutes a Cannes Lions Grand Prix winner, then ‘Dumb ways to die’ was a Direct Lions triumph before it got to Cannes. Created by McCann Melbourne for Australia’s rail networks operator Metro Trains, the Direct and PR Grand Prix winner used live footage, animation and a catchy song to portray the futility of getting killed on railway tracks. Passengers’ extra vigilance can avoid accidental deaths. By the time the jury had started its consideration, ‘Dumb ways to die’ had been the world’s most shared video online, and the third most popular of all time. The catchy tune had entered the

Mark Tutssel

iTunes charts in 28 countries, and inspired 200-plus cover versions. And, most importantly, it had resulted in a 21% reduction in railway deaths in Australia. “It was a brilliant example of how to do such a campaign right,” said Mark Tutssel, Leo

Burnett’s worldwide chief creative and Direct Lions jury president. “It has elevated this brand to the next level and succeeded in what it set out to do.” Of the 2,578 Direct entries, about 10% was shortlisted. In addition to the Grand Prix winner, there were 13 Gold winners, 19 Silvers and 28 Bronzes. UK jury member Emma de la Fosse, OgilvyOne’s executive creative director, said: “There was not much old-school direct marketing among the entries.” And John Immesoete, Chicago-based Ryan Partnership’s chief creative officer, said of Gold winner ‘Driving dogs’, by DraftFCB New Zealand: “It defied you not to vote for it; some were that great.”

Publisher Richard Woolley Editor in chief Julian Newby deputy editor Debbie Lincoln sub editor Jo Stephens Reporters andy fry AppNexus_Cannes_MECH2.indd 1 emelia jones - Juliana Koranteng - Gary Smith Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou - Michel Johner Layout design A noir - T: +33 (0)1 48 06 22 22 - agence@anoir.fr - Arnaud HADDOCK - Valerie CLOONEY - OSCAR Zivojinovic Systems co-ordination Prod Events - Sophia Antipolis - T: +33 (0)4 93 33 12 40 Cannes Lions Daily News/Editorial T: 04 92 59 01 91 Advertising in Cannes 04 92 59 01 88 - jodlin@boutiqueeditions.com Jerry Odlin +44 77 6886 0417 - Lisa Ray +44 77 98 662 955 - Nicki Webber +1 912 308 6967 Karen Watts +1 949 974 71 61 Marketing Kirsty Woolley Advertising Production Roger Hall Printer imprimerie toscane - nice o.renucci@orange.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd - 117 Waterloo Road - London SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2012 CANNES LIONS

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tuesday/june 18/2013

Mobile holds the future in the palm of its hand AKQA’s Rei Inamoto: “biggest revolution of our times is happening on the smallest screen”

REI INAMOTO first came to the Cannes Lions International Festival Of Creativity in 2005. “That wasn’t so long ago, but

there wasn’t even a category for mobile,” said Inamoto, the chief creative office and vice-president of AKQA and the president of this year’s Mobile Lions jury. He added: “Smartphones back then were, well, not that smart. The iPhone was still a few years away and no one expected that mobile would become a category at Cannes.” What a difference nine years makes. “There are now more than one billion smartphone users around the world,” Inamoto said. “Tablets, only a few years old, have sold faster than any other electronic product in human history. We live in a time when over 90% of people between the ages of 18 and 30 wake up with their smartphones. People are now waking

up, watching TV and movies, eating, walking and even going to bed with mobile devices. So perhaps it’s somehow fitting that the Cannes Lions takes place — so I’ve been told — between the Cannes Film Festival and the International Festival of Porn. Whether you are celebrating film, porn or creativity, you will have one thing with you at all times — your mobile.” Inamoto said that it was with “a great sense of responsibility” that he had accepted the role of president of the Mobile jury at the Festival’s 60th anniversary. He added: “Mobile may not be the biggest screen or surface for ideas, but the biggest revolution of our times is happening on the smallest screen we have.”

PR finds strength in diversity PR NOW encompasses an increasing breadth of approaches, according to David Gallagher, senior partner and chief executive officer, Europe, for Ketchum. “Some practice our discipline as a creative art, drawing on decades of observation and experience to unsettle, delight and break through to audiences,” said the president of this year’s PR Lions jury, which awarded the Grand Prix to McCann Melbourne’s Dumb Ways To Die (see front page). “Others see PR as a strategic marketing process, designing research-based campaigns and leveraging consumer-insights intelligence derived from data and analytics to drive engagement and brand loyalty. And still others see it as a management discipline to ensure the behaviour of a brand or organisation is consistent across the various ‘publics’ who determine the success or failure of

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its overall mission.” This diversity of the craft, Gallagher believes, is a source of strength. “The rapid growth of the PR business around the world is a testament to the value attached to its many applications,” he said. “PR has always been an important part of the marketing mix but, as clients shift more of their budgets into PR and the traditional lines between PR campaigns and other areas of communications disintegrate, PR is coming to the fore as a focal award category in Cannes.” He added: “The Cannes Lions is the pinnacle event of the annual awards season, where each year representatives from the global PR industry gather to reflect on the diversity of envelope-pushing, boundarybusting work we are seeing across the world.” Gallagher, who is a member of Ketchum’s global executive committee, is responsible for

Ketchum’s David Gallagher: “envelope-pushing, boundarybusting work”

the company’s operations in Austria, Belgium, France, Germany, Italy, Netherlands, Russia, Spain and the UK. He is also president of the International Communications Consultancy Organisation, which represents 28 national PR trade associations.

Ogilvy & Mather’s Shelly Lazarus: “truly an era of huge creativity”

Effectiveness is more than a measurement SHELLY lazarus, chairman emeritus of Ogilvy & Mather and president of this year’s Creative Effectiveness jury, was spared hours of debate as to what effectiveness really is by advice from the two former jury presidents, Havas Global’s CEO David Jones and TBWA Worldwide’s JeanMarie Dru. “They said not to bother arguing about the definition of effectiveness — that it’s more important to trust each jury member to be able to judge how effective a piece is,” she said. “Having said that, by doing so, you are still leaving each individual with quite some choices. At root, the question here is, ‘What did the work set out to do? And what were the results?’ But simple measurement is the easy part. We then have to deal with projects that doubled sales and others that sought to reverse decisions made by Congress with genuinely global implications. At that point, you can only look to your own moral codes to make a decision.” The 130-plus entries in this year’s Creative Effectiveness competition represent an enormous range of endeavours. “It partly comes down to the fact that there are so many different things that come under the name of ‘advertising’ these days,” Lazarus said. “From a web film that is pure content through to brilliant ideas that have nothing to do with new media and that could have been thought of at any time in the last 20 years, the range of entries is amazing, reflecting the fact that this truly is an era of huge creativity. You can approach any business objective in any way you choose, due to the fact that anything is possible.” Lazarus pointed to IBM’s People For Smarter Cities campaign by Ogilvy France as a prime example of today’s approach. “The campaign used its posters to create bus shelters, ramps on steps and benches around Paris, actually making something useful that contributed positively to people’s quality of life,” she said.

17/06/13 22:27

Alfredo Gangotena CMO, MasterCard Worldwide Nick Law Global CCO, R/GA Wednesday, 19 June from 16:00 to 16:45 Theatre Debussy Palais des Festivals

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news

tuesday/june 18/2013

Academy reveals how creativity is Made@Sweden

Starcom USA’s Lisa Donohue: “Brands can now be human”

BMW Group’s Steven F Althaus: “a more collaborative journey”

Can consumers learn to love marketers? THE ADOBE seminar You Can’t Trust Marketers set out to puncture the stereotypes of advertising and marketing professionals as masters of manipulation, con men and snake-oil salesmen. Panelists Lisa Donohue of Starcom USA , Steven F Althaus of BMW Group, Tina Brown of The Newsweek Daily Beast Company and moderator Ann Lewnes of Adobe were unanimous that the digital era will gradually erase the traditional stig ma associated wit h advertising and marketing, which are positioned to drive business success as never before. “We have a history of putting lipstick on gorillas rather t han telling t he tr ut h,” Althaus said, in response to

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new statistics indicating consumers’ mistrust of marketers. “However, we are all now affected by the digital transformation and these IT opportunities. ‘Big data’ gives us all an exciting opportunity to get closer to our business, to impact on creative and storytelling, and to embark on a more collaborative journey to raise our game.” Donohue criticised the industry for continuing to distinguish between ‘traditional’ and ‘non-traditional’. “We need to stop categorising and accept that everything is digitised,” she said. “The more important focus needs to be on considering the consumer’s perspective and how they want to interact with brands.” It is important, Donohue

added, to stop thinking about channels in terms of their ability to push advertising out. Much more is to be gained, she suggested, by considering how to use them to tell brand stories: “Brands can now be human. The new access we have to data allows us to be incredibly customised and personalised.” Brown agreed that collaboration between brands and editorial is key to success and that “truth, authenticity and transparency” will always be rewarded in the social space. “But tr ut h isn’t a static thing,” Donohue added. “It needs to be earned. We need to be thinking about how we leverage different vehicles to help us communicate our stories.”

AS PART of the expansion of the Cannes Lions Academy programme, this week sees the launch of Made@Sweden, a new academy that will provide an introduction to the Swedish approach to creativity and entrepreneurship. Running from June 20-22, Academy delegates will gain an insider’s perspective on the people behind some of the world’s strongest brands and most progressive start-ups. The Academy’s organiser, Jenny Hagblom, said the idea for the initiative was formulated last year when Sweden brought a large delegation to the Cannes Lions International Festival Of Creativity. “We had a lot of success during the awards,” she added. “We wanted to come up with something that would help Sweden capitalise on that positive experience by leaving a legacy.” The result was Made@Sweden, which will explore the country’s unique creative climate and its role in nurturing brands including Spotify, IKEA, H&M and Absolut Vodka. “Sweden isn’t more creative than other countries, but it does have a distinctive approach to creativity,” Hagblom said. “There is a flat structure in our companies that makes everyone feel as though their idea can be as big as anyone else’s.” This theme is picked up by Made@Sweden participant Patrick Kampmann, co-founder of Volontaire, who won a Cyber Grand Prix in 2012 for the ‘Curators of Sweden’ campaign. “The advertising industry in Sweden is a lot less hierarchical than in other countries and it works hard to include people, not exclude them,” he said. “The sharing of ideas is in our DNA, so it really makes sense for us to come to Cannes and share what we know with others.” The three-day Made@Sweden programme has attracted delegates from a wide range of disciplines and countries, according to Hagblom. “We have people coming from places like Russia, Ukraine, Brazil, Puerto Rico, India and the UK, so there is a good multidisciplinary mix,” she said. “The only disappointment is that we could do with more women. But there are still a few places left in the Academy if anyone is still interested in attending.”

Made@Sweden’s Jenny Hagblom and Patrick Kampmann: “The sharing of ideas is in our DNA”

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HOW BRANDS CAN EMBRACE MIRACULOUS NEW TECHNOLOGIES TO CREATE SMALL WONDERS THAT WILL CHANGE OUR DAILY LIVES. Debussy Theatre, June 18th 2013, 17:00hrs

The only seminar to be delivered by a carrier pigeon has arrived. See how Pierre winged his way down to Cannes @wildfirepigeon wildfirecannes.tumblr.com

Presented by

D3-AD.indd 8 LB_CannesLions.indd Pg1 Mundocom UK

17/06/13 18:03 12/06/2013 16:21

news

tuesDAY/june 18/2013

Coke challenges us to look at the world differently THE COCA-COLA Company only has to dig into its prolific social campaign archives to prove how it has been in restless pursuit of creative innovation in the marketing of its brands for decades — and why the company is the recipient of the 2013 Creative Marketer Of The Year Award at Cannes Lions. The Coca-Cola Company’s Jonathan Mildenhall, vicepresident, global advertising strategy and content excellence and Ivan Pollard, vice-president, global connections, did exactly that as they reflected upon The Coca-Cola Company’s steadfast commitment to social purpose at The Coca-Cola Company seminar Work That Matters. “We believe if we strive to make

the world a better place and promote good work, that will in turn promote good business,” Pollard said. “Our brands must be and do before they earn the right to serve.” In consideration of Coca-Cola’s Content 2020 initiative to change from ‘creative excellence’ to ‘content excellence’ and trail-blaze with compelling “legacy content” shared with the online community, Mildenhall and Pollard cast a line back to the most provocative, groundbreaking Coca-Cola campaigns over the last sixty years. They showed how the company has interwoven social purpose into its storytelling and produced adverts that stand like pins in culturalpolitical maps. In the 1950s The Coca-Cola

Company employed an AfroAmerican student Mary Alexander to model as the face of Coke. This happened around the same time that Rosa Parks refused to give up her seat on a bus for a white person, sparking a huge social response that revolutionised the civil rights movement in America. In 1971, McCann filmed the famous ‘Hilltop’ ad, featuring a multicultural ‘chorale’ of young people singing I’d Like To Buy The World A Coke. This aired during the height of another long, calamitous political campaign abroad, and the sentiments it spoke to were directed at middle America. “What I love about these ads is that, at first glance, they are innocent — but when you understand the social context

The Coca-Cola Company’s Jonathan Mildenhall, vice-president, global advertising strategy and content excellence

they become defining and a rallying cry for peace and harmony,” Mildenhall said. The pair agreed that Coke today is still about reading the pulse of

popular culture, being brave enough to challenge the statusquo and make people see, genuinely, the world a little differently.

CONGRATULATIONS Millward Brown congratulates the winners of Creative Effectiveness Lions We’ve long known that creativity pays and take great pride in delivering insight, inspiration and guidance to help drive award-winning campaigns and greater ROI. It’s the reason why to date, advertisers have trusted us to research their ads over 100,000 times and counting… To talk to us this week about how we can help make your next campaign more effective, e-mail daren.poole@millwardbrown.com www.millwardbrown.com

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Thursday 20th June. Grand Auditorium. Earlier start this year at 10.00. Doors open 09.30.

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NEWS

TUESDAY/JUNE 18/2013

Why video tastes best in bite-sized chunks

HOLLYWOOD ACTOR JACK BLACK

JACK Black’s enthusiasm for nugget-sized online comedy content has influenced Yahoo!’s ambitions to make comedy represent at least one-fifth of the original content that the webportal giant plans to transmit this autumn on Yahoo! Screen. Black, one of Hollywood’s most popular comic actors and part of rock bank Tenacious D, was speaking at Yahoo!’s seminar, The New World Of Online Content – Appealing To The Habits Of Today’s Consumer. The session explored how the internet provides opportunities for great content that might otherwise be rejected by TV and movie studios.

“We’ve produced some great web series for Yahoo! and are very excited about dipping our toes into the internet world,” Black said about Ghost Ghirls, a new web comedy series coproduced by his Electric Dynamite production firm and Shine America for Yahoo! Screen. Hollywood actor Val Kilmer and rock star/Foo Fighters founder Dave Grohl make cameo appearances. Ghost Ghirls joins other web series, such as Burning Love, now in its third season, and Tom Hanks’ Electric City, to illustrate Yahoo!’s goal of championing original, professionally produced internet entertainment.

“Video is critical to Yahoo!’s mission to create great entertainment, and they are growing exponentially online,” said Erin McPherson, Yahoo!’s vice-president and head of video. “It’s great to work with people like Jack to bring authentic voices to our audiences. And as there are no rules, the speed with which to bring something to audiences, and the use of data for audience insights, make it more fun.” Also on the panel were Priyanka Mattoo of Electric Dynamite and Nick D’Aloisio, the teenager whose Summly mobile service was acquired by Yahoo! for a reported $30m in March.

Creativity can’t start too young, panel insists JWT NORTH America chief creative officer Jeff Benjamin introduced an off-the-wall seminar yesterday, in which industry experts examined the role that parents play in encouraging creativity in their children. Entitled Meet The Parents, the session explored the obstacles to creativity and the techniques that mothers and fathers use to combat them. “Parents protect us from the enemies of creativity,” Benjamin said, “so I wanted to see what we could pass on to the people who work for us.” Helped by Mary Mazzio, direc-

tor, founder and CEO of 50 Eggs, Benjamin uncovered the importance of not giving in to boredom, of having room to experiment and not allowing shyness to be an impediment to creativity. A cameo appearance from director Dante Ariola and his mother Julie Ariola emphasised the value of being fearless and having a strong work ethic. Mazzio, who is best known for her documentary project Lemonade Stories, talked of the crisis of creativity in the US as a result of curriculum cuts and how a recent JWT campaign

involving Macy’s sought to combat this by provided artistic resources for schools across the country. The session was rounded off with an appearance by nineyear-old internet sensation Robby Novak. Novak created a character called Kid President with his (grown-up) brotherin-law Brad Montague. In the latest YouTube video featuring the character, he attracted a stunning 20 million views. Novak finished the session by teaching delegates a new dance move.

CANNES CHIMERA BILL & MELINDA Gates Foundation’s Tom Scott, pictured in conversation with R/GA’s Nick Law in the session Introducing Cannes Chimera, launched the Gates Foundation’s third global creative challenge. Companies can now pitch creative ideas with the power to change the world for the better, with the prospect of a $1m budget for the best.

NINE-YEAR-OLD INTERNET SENSATION ROBBY NOVAK

MCLAREN CREW ON STAGE YESTERDAY’s Mindshare/McLaren Formula 1 seminar featured Jenson Button and the McLaren pit crew, who performed a characteristically rapid change of tyres. Button then joined Mindshare’s Nick Emery, and McLaren’s Ron Dennis and John Allert to discuss data usage and adaptability.

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S:230 mm

S:320 mm

HOW TO REACH A BILLION EYEBALLS WH O I S D O I N G SO M E O F T H E B EST T RA NS MEDI A STO RYT EL L I NG IN T HE WOR L D? C HINA

T U E S D AY 1 8 J U N E

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T H E AT R E D E B U S S Y

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NEWS

TUESDAY/JUNE 18/2013

China Day showcases growing opportunities CHINA’s promise of access to a population of 1.35 billion and $700bn worth of “hidden treasures” will be examined today at the Festival’s China Day. A series of seminars, debates and sessions offers insight into the world’s second biggest market by ad spend, the country that clinched the Press Lions Grand Prix in 2011 and the Outdoor Lions Grand Prix last year. The day begins with Boosting Consumption In China, in which Harvard Business School’s John Quelch analyses the hard-toignore massive Chinese market and how to respond to growth in consumer expenditure. This is followed by How To Reap The Benefits Of 1.35 Billion Chinese Consumers, led by Beijing Dentsu ’s Jin Yilun. How To Find $700bn Of Hidden

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Treasure In China, presented by SinoMedia Holding’s Chen Xin, offers advice for unlocking vast revenues from China’s growing middle-class consumers. Chinese ad agencies’ approach to creativity is discussed in the panel Four Hands Piano: How Different Is Chinese Creativity. Participants include executives from Ogilvy & Mather (Greater China), JWT’s Asia Pacific Creative Council, DDB Group North China – Beijing & Shanghai. Going native is recommended to get across a brand message in the world’s most populated economy. Exploring that premise at Becoming Chinese – The Only Way To Succeed In China, will be executives from BBDO/ Proximity Greater China; BBDO Beijing; DDB Shanghai; TBWA\ Greater China; and OMG Great-

er China. The internet’s impact on video advertising will be debated by experts from Hylink and iFeng.com during Brand Storytelling By Digital Videos, and search engine Baidu’s work for last year’s Olympics will be highlighted during 2012 Olympics: Mobile Internet Hits The Tipping Point In China. Tips on how to target Chinese consumers are revealed in three sessions: The Same Hearts & Different Minds: When A Westerner Meets The Chinese; What Chinese Want?; and How Important Is Home To Chinese: Family Culture In China through PSA (public service) Ads. Forecasting the future during Where Is China’s New Youth Heading? will be China Youthology’s Kevin Lee, and Mickey Chak at Ogilvy China.

PANEL SAYS INDUSTRY CAN DO BETTER WHEN Susan Lyne, CEO of AOL Brands, pointed out that some research figures concluded 90% of women feel misunderstood by marketers, it triggered a heated debate during a special session called Sorry, Your Brand Doesn’t Speak To Me yesterday. Organised by advertising giant Omnicom Group, the panel concluded that the 90% figure might be too high. “I’m a little sceptical of taking that statistic too much to heart,” Carol Potter, CEO BBDO China, said. “Advertising to women has obviously been successful, but as an industry we could be doing so much better. Communications relies on using stereotypes to make people understand what you’re talking about very quickly. In China, young women are protesting because they can easily be stereotyped.” The panelists, on the roof at the Majestic Barriere hotel, are: TBWA\Hong Kong’s Joanne Lao (left); Omnicom Media Group’s Phillipa Brown; AOL’s Susan Lyne; DDB North America’s Mark O’Brien; Critical Mass’ Dianne Wilkins; and BBDO China’s Carol Potter.

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America’s

wild west

was never in America. It was in Durango,

Mexico.

Mexico’s film production industry. Experience and quality out of this world.

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NEWS

TUESDAY/JUNE 18/2013

MEXICO BAGS YOUNG LIONS PRINT GOLD THE GOLD Medal winners of the Young Lions Print Competition are Abraham Dario Rodriguez (left) and Luis Felipe Hernandez of DDB Mexico. The result of the competition, which was judged by the Print jury, was announced by jury president Marcello Serpa of AlmapBBDO. Forty teams took part in the competition, working to a brief set by UK charity Macmillan Cancer Support. The Silver Medal went to French team Paul Alphons Mathias Conzen and Adrian Skenderovic of BETC, and the Bronze to Sharon Goldstoff of Saatchi & Saatchi Amsterdam and Jimmy Mars of Leo Burnett Amsterdam.

Innocean expands out of automotive sector IWE’S JOHAN FOURIE: “CHALLENGER MENTALITY”

INNOCEAN Worldwide, the in-house agency for Korean car brands Hyundai and Kia, has used the Cannes Lions International Festival Of Creativity to outline its intention to work with brands outside the automotive sector in Europe. The move will be spearheaded by Innocean Worldwide Europe, which recently moved into new offices in Frankfurt, Germany. Johan Fourie, chief operating officer of Innocean Worldwide Europe (IWE), said the move was a logical extension of the company’s capabilities. “We have strong skills across

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all communications channels, which is one of the advantages of working in the automotive sector,” he said. “We are wellpositioned to expand into sectors like food, alcohol and retail, as well as automotiverelated areas like tyres and insurance.” Hyundai-owned Innocean first came to Europe in 2006 and, via IWE, now has 250 employees in eight European countries. Fourie, who joined the company in 2012, wants to transform IWE into a top-tier communications player by 2016. In terms of ethos, Fourie said

IWE is well-placed to work with challenger brands. He added: “It’s part of our heritage that we have a challenger mentality. That’s an asset during these challenging times.” While it is early days for IWE’s new strategy, Fourie said Innocean in Korea already works with 40 non-Hyundai brands. As for IWE, Fourie used Cannes as a platform to unveil three client wins. These include Turkish Airlines, which it picked up after beating nine other agencies, Gushlow & Cole and, most recently, Afflelou. Fourie believes Innocean’s unique positioning will work to its advantage: “Our naturally collaborative culture, which stems from our Korean heritage, is ideally suited to complex multidisciplinary campaigns — and we bring an ‘in-house’ eye to our creative work, which helps break down the traditional boundary between client and agency,” he said. Ike Kwon, IWE’s president and CEO, said: “The secret to Innocean’s success is its unique combination of Eastern and Western thinking. We combine creative excellence with a dynamic culture and iron work ethic that few traditional agencies can match.” Innocean is also hosting a seminar this afternoon entitled Design & Art: East Meets West, which will bring together Hyundai-Kia Motor Group’s president Peter Schreyer with Korean artist Do Ho Suh.

EffectiveBrands unveils marketing roadmap TODAY’s EffectiveBrands Marketing2020 seminar will examine the future of brands, and ask how client-agency collaboration can be evolved to achieve optimum creativity. EffectiveBrands claims that Marketing2020 is the most comprehensive marketing strategy, structure and capability programme ever conducted, with more than 250 chief marketing officers and thought-leaders contributing to the survey. Discussing the study’s key findings at today’s session are EffectiveBrands’ Marc de Swaan Arons, Akzo Nobel’s Sucheta Govil and Visa’s Kevin Burke. “In the past, working with the agency always used to be about balancing global and local strategies, but now you have to transcend that model through distributed creative leadership,” said Burke, who is Visa’s chief marketing officer of core products. “That means identifying centres of excellence, which in the case of FIFA and Brazil 2014 is AlmapBBDO.” As the speed and volume of information flowing around the world grows, Visa’s umbrella motto for its marketing strategies is ‘social at the core’. “’Now’ is too late, which is why we put together an advance response team for the London Olympics,” Burke said. “They built a predictive calendar, which enabled us to have appropriate messaging and content ready, and to be relevant. And on top of that, everything we do is made to be both as social and as shareable as possible.” As an Olympic partner for 26 years and having worked with FIFA since 2007, sports lie at the heart of Visa’s deepening relationship with its customers. “It is how we reinforce our promise of acceptance,” Burke added. VISA’S KEVIN BURKE: “EVERYTHING WE DO IS AS SOCIAL AND AS SHAREABLE AS POSSIBLE”

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D3-17 Creative Effectivenes Winners_Mise en page 1 17/06/13 23:24 Page17

CREATIVE EFFECTIVENESS WINNERS

RIX GRANDNP WIN ER

URNEY DARY JO .V. ’S LEGEN N HEINEKEN INTERNATIONAL M HEINEKEN NEDY AMSTERDA EN WIEDEN+K ETHERLANDS N THE

GRAND PRIX A01/042 CREATIVE EFFECTIVENESS Title

Client Product/Service Advertising Agency, City Executive Creative Director

Group Account Director

Account Director Head Of Planning Planner

Connections Planner Creative Director Global Communications Director Global Communications Manager Global Brand Director President Western Europe/ Chief Marketing Officer Junior Communications Manager Econometrician Entered By

THE NETHERLANDS HEINEKEN’S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER HEINEKEN INTERNATIONAL N.V. HEINEKEN WIEDEN+KENNEDY AMSTERDAM Mark Bernath, Wieden+Kennedy Amsterdam Eric Quennoy, Wieden+Kennedy Amsterdam Clay Mills, Wieden+Kennedy Amsterdam Jordi Pont, Wieden+Kennedy Amsterdam Clare Pickens, Wieden And Kennedy Amsterdam Martin Weigel, Wieden And Kennedy Amsterdam Nick Docherty, Wieden And Kennedy Amsterdam Stuart Parkinson, Wieden And Kennedy Amsterdam Richard Oldfield, Wieden And Kennedy Amsterdam Alvaro Sotomayor, Wieden And Kennedy Amsterdam Sandrine Huijgen, Heineken Josefien Olij, Heineken Cyril Charzat, Heineken

Client Product/Service Advertising Agency, City Founding Partner/ Chief Strategy Officer Head Of Effectiveness Consultant Executive Director/ Operations

Lesley Turnbull, Brand Science Sam Veitch, Brand Science ADAM&EVEDDB London

A01/036 NEW ZEALAND CREATIVE EFFECTIVENESS Title BELIEVE Client LION NATHAN Product/Service STEINLAGER Advertising Agency, City DDB GROUP NEW ZEALAND Auckland Executive Creative Director Toby Talbot, DDB Group New Zealand Creative Director/Art Director Regan Grafton, DDB Group New Zealand Head Of Copy Paul Hankinson, DDB Group New Zealand Creative Director Aaron Goldring, RAPP Tribal Art Director Damian Galvin, DDB Group New Zealand Copywriter Rory McKechnie, DDB Group New Zealand Art Director Ben Barnes, RAPP Tribal Copywriter Matt Webster, RAPP Tribal Executive Producer Judy Thompson, DDB Group New Zealand Agency Producer Tania Jeram, DDB Group New Zealand Managing Partner Scott Wallace, DDB Group New Zealand Senior Account Manager Jonathan Rea, DDB Group New Zealand Planning Director Lucinda Sherborne, DDB Group New Zealand Senior Planner David McIndoe, DDB Group New Zealand Brand Director Danny Phillips, Lion Marketing Manager Todd Gordon, Lion Assistant Brand Manager Janna Tipler, Lion Sponsorship/ Communications Director Brent Robinson, Lion Entered By DDB GROUP NEW ZEALAND Auckland

Production Director Entered By

Monika Safar, Heineken Grace Kite, Effectiveness Partnership WIEDEN+KENNEDY AMSTERDAM

UNITED KINGDOM FROM CRYING TO BUYING: HOW JOHN LEWIS HARNESSED THE SELLING POWER OF EMOTION JOHN LEWIS DEPARTMENT STORE ADAM&EVEDDB London/ MANNING GOTTLIEB OMD London David Golding, Adam&Eve DDB Les Binet, Adam&Eve DDB Helen Weavers, Real World Planning Paul Knight, Manning Gottlieb OMD

A01/071 CREATIVE EFFECTIVENESS Title Client Product/Service Advertising Agency, City Executive Creative Director

UNITED KINGDOM

A01/091 CREATIVE EFFECTIVENESS Title

USA

Client Product/Service Advertising Agency, City Co-Advertising Agency Media Agency Pr Agency Entered By

A01/104 CREATIVE EFFECTIVENESS Title Client Product/Service Advertising Agency, City

Digital Creative Director Creative Director National Executive Head Of Planning Copywriter Art Director Creative Group Head General Manager Senior Account Director Account Director TV Producer

AUSTRALIA Brand Manager AUSTRALIA’S LARGEST RISK MITIGATOR INSURANCE AUSTRALIA GROUP NRMA INSURANCE WHYBIN\TBWA SYDNEY Matty Burton, Whybin\TBWA Group Dave Bowman, Whybin\TBWA Group Russ Tucker, Whybin\TBWA Group Gavin McLeod, Whybin\TBWA Group Hristos Varouhas, Whybin\TBWA Group Tammy Keegan, Whybin\TBWA Group Craig Brooks, Whybin\TBWA Group Asheen Naidu, Whybin\TBWA Group Dave Brady, Whybin\TBWA Group Peter Fitzhardinge, Whybin\TBWA Group Bridget Cleary, Whybin\TBWA Group Bryony Marks, Whybin\TBWA Group Honae MacNeil, Whybin\TBWA Group

TUESDAY, JUNE 18, 2013

Revolver Will O’Rourke The Glue Society WHYBIN\TBWA SYDNEY

A01/072 CREATIVE EFFECTIVENESS Title Client Product/Service Advertising Agency, City Senior Planner Entered By

Alexis Nasard, Heineken

GOLD LIONS A01/004 CREATIVE EFFECTIVENESS Title

Analyst Manager Entered By

Marketing Manager Group Marketing Manager Marketing Director Account Manager Business Director Digital Planner Digital Cd Copywriter Art Director Copywriter Cd Ecd Creative Excellence Lead Head Of Brand Planning Entered By

HARD, FAST & EFFECTIVE BRITISH HEART FOUNDATION HANDS-ONLY CPR GREY LONDON Matt Buttrick, Grey London GREY LONDON

SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS OPEN® SMALL BUSINESS SATURDAY DIGITAS New York Digitas Crispin Porter Bogusky Mindshare M Booth Aifos DIGITAS/CRISPIN PORTER + BOGUSKY New York AUSTRALIA SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA OGILVY & MATHER Sydney Naked Urban Wunderman Ikon Lindene Murfett, Coca-Cola South Pacific Marie Kirk, Coca-Cola South Pacific Jasmin Vinculado, Coca-Cola South Pacific Lucy Austin, Coca-Cola South Pacific Vickie Mogensen, Ogilvy Adam Lee, Ogilvy Damian Damjanovski, Ogilvy Brian Merrifield, Ogilvy Omid Amidi, Ogilvy Jakub Szymanski, Ogilvy Alex Stainton, Ogilvy Boris Garelja, Ogilvy Brett Howlett, Ogilvy Chris Ford, Ex-Ogilvy Jeremy Rudge (Co-Author), Coca-Cola South Pacific Gerry Cyron (Author), Ogilvy OGILVY & MATHER Sydney

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GRAND PRIX

Dress up like a MOOSE during hunting season Disturb a nest of WASPS for no good reason Eat a tube of SUPERGLUE Stand on the edge of the PLATFORM too

Watch the video and download the song

dumbwaystodie.com

GRAND P RIX WINN DUMB W ER AYS METRO T TO DIE RAINS MCCANN MELBOU RNE AUSTRAL IA

TUESDAY, JUNE 18, 2013

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D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:43 Page20

PR WINNERS GRAND PRIX A14/020 AUSTRALIA CORPORATE RESPONSIBILITY Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Advertising Agency, City McCANN MELBOURNE Exectuive Creative Director John Mescall, McCann Melbourne Creative Director Pat Baron, McCann Melbourne Group Account Director Adrian Mills, McCann Melbourne Senior Account Director Alec Hussain, McCann Melbourne Copywriter John Mescall, McCann Melbourne Senior Account Manager Tamara Broman, McCann Melbourne Strategy Adrian Mills, McCann Melbourne Senior Producer Mark Bradley, McCann Melbourne Producer Cinnamon Darvall, McCann Melbourne Digital Huey Groves, McCann Melbourne Christian Stocker, McCann Melbourne Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Senior Art Director Pat Baron, McCann Melbourne Entered By McCANN MELBOURNE

GOLD AWARDS A01/023 SPAIN CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS Title MY MATTRESS SAVINGS BANK Client DES´S Product/Service MATTRESS MANUFACTURER Advertising Agency, City VCCP Madrid / EUROPAPRESS Madrid Managing Director Javier Suso, VCCP Spain Executive Creative Director Beto Nahmad, VCCP Spain Digital Creative Director Oscar Moreno, VCCP Spain Multimedia Art Director David Sousa, VCCP Spain Copywriter Walter Belenky, VCCP Spain Sergio Riquelme, VCCP Spain Account Manager Laura Soto, VCCP Spain Art Director Sonia Romero, VCCP Spain Laia Prades, VCCP Spain Entered By VCCP Madrid A01/037 USA CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS Title OREO DAILY TWIST Client MONDELEZ INTERNATIONAL Product/Service OREO Advertising Agency, City DRAFTFCB New York PR Agency, City WEBER SHANDWICK Chicago Vice President/ Nabisco Cookies Lisa Mann, Mondelez International Director Cindy Chen, Mondelez International Brand Manager Jennifer Hull, Mondelez International Senior Associate/ Brand Manager Danielle Brown, Mondelēz International SVP/Group Creative Director Jill Applebaum, Draftfcb New York Creative Director Megan Sheehan, Draftfcb New York Sr. Art Director Jared Isle, Draftfcb New York Jackie Anzaldi, Draftfcb New York Sr. Copywriter Noel Potts, Draftfcb New York Art Director Mike Lubrano, Draftfcb New York SVP/Global Strategy Director Auro Trini-Castelli, Draftfcb New York SVP/Group Management Director Susan Polachek, Draftfcb New York Account Director Lori Johnson, Draftfcb New York President Sarah Hofstetter, 360i Group Account Director Sandra Ciconte, 360i Deputy General Manager/ Consumer Kris Garvey, Weber Shandwick Chicago Vice President/Consumer Sarah Yaffe, Weber Shandwick Chicago VP/Communications Director Virginia Carey, MediaVest Associate Media Director Paul Yates, MediaVest Entered By DRAFTFCB New York A03/020 USA AUTOMOTIVE AND TRANSPORT Title TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Client TOYOTA Product/Service TOYOTA TUNDRA Advertising Agency, City SAATCHI & SAATCHI LA Designer Matt Titone, ITAL/C Ron Thompson, ITAL/C

Strategic Planning Director Account Supervisor

Don Rohn, Saatchi & Saatchi LA Patrick Young, Saatchi & Saatchi LA Nicole Buckley, Saatchi & Saatchi LA Strategic Planning Director Steven Sluk, Saatchi & Saatchi LA User Experience Designer Chip Davis, Saatchi & Saatchi LA Creative Technology Director Doug Palmer, Saatchi & Saatchi LA Associate Integrated Producer Mike Heil, Saatchi & Saatchi LA Integrated Producer Annie Porter, Saatchi & Saatchi LA Sr. Integrated Producer Megan Bettor, Saatchi & Saatchi LA Associate Director Of Integrated Production Melissa Eccles, Saatchi & Saatchi LA Director Of Integrated Production Tanya Lesieur, Saatchi & Saatchi LA Copywriter Adam Wolinsky, Saatchi & Saatchi LA Art Director Avery Oldfield, Saatchi & Saatchi LA Sr. Copywriter Graham Mccann, Saatchi & Saatchi LA Sr Art Director Verner Soler, Saatchi & Saatchi LA Creative Director Erich Funke, Saatchi & Saatchi LA Executive Creative Director Margaret Keene, Saatchi & Saatchi LA Chris Adams, Saatchi & Saatchi LA Entered By SAATCHI & SAATCHI LA A04/031 THE NETHERLANDS MEDIA, ARTS AND ENTERTAINMENT Title METROPOLE TWEETPHONY Client METROPOLE ORKEST Product/Service METROPOLE ORKEST Advertising Agency, City HAVAS WORLDWIDE AMSTERDAM Art Director Alex Herwig, Havas Worldwide Amsterdam Jeroen Thissen, Havas Worldwide Amsterdam Client Service Director Budi Gonzalez De Chaves, Havas Worldwide Amsterdam Account Manager Katelijn van Lieshout, Havas Worldwide Amsterdam Creative Director Thijs de Boer, Havas Worldwide Amsterdam Peter Hamelinck, Havas Worldwide Amsterdam Entered By HAVAS WORLDWIDE AMSTERDAM A08/027 FRANCE TECHNOLOGY AND MANUFACTURING Title SAME SEX MARRIAGE Client GOOGLE/TOUS UNIS POUR L’EGALITE Product/Service GOOGLE+ Advertising Agency, City OGILVY FRANCE Paris PR Agency, City OGILVY PUBLIC RELATIONS Paris Chief Creative Officer Chris Garbutt, Ogilvy France Creative Director Frederic Levron, Ogilvy France Copywriters Benjamin Dessagne/ Stephane Santana, Ogilvy France Art Directors Stephane Santana/Benjamin Dessagne, Ogilvy France Art Directors Assistants Bruno Bicalho Carvalhaeso/ Jeremy Bouchet/Robyn Makinson/ Elise Richardson/Paul Br, Ogilvy France Advertiser’s Supervisors Kristell Schuber/Raphael Goumain, Google Association Supervisor Vincent Viollain, Tous Unis Pour L’egalité Account Supervisors Benoit De Fleurian/Myriam Nouicer, Ogilvy France Account Management Myriam Nouicer/Sandra Petrus/ Lucie Le Squerren/Lucie Gillot, Ogilvy France Strategic Planning Marc-Antoine Jarry/Alexandra Mimoun, Ogilvy France TV Production Laure Bayle/Diane De Breteville, Ogilvy France Director Jonathan Millet Producers David Atrakchi/Boris Mendza/ Gaël Cabouat, FullDawa Executive Producer Nicolas Marcellak, FullDawa Director of Photography/ Cameraman/ Second Cameraman Charles-Hubert Morin/Tristant Bensaid, Sound Engineer Mikael Kandelman/Jean Barthelemy/ Cedric Moreau Film Editor Lola Norymberg Web Design Fabien Gavinet, Ogilvy France Web Development Fabien Chasseigneux/Loïc Vinchon, Ogilvy France

TUESDAY, JUNE 18, 2013

PR Management

Entered By

Eric Maillard/Charles Delaville/ Aurélien Marchand/Servane Magnan/ Trang Ngo/Célin, Ogilvy France OGILVY FRANCE Paris

A09/013 GERMANY CHARITY AND NOT FOR PROFIT Title TREE CONCERT Client FRIENDS OF THE EARTH Product/Service NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency, City BBDO GERMANY Düsseldorf PR Agency, City KETCHUM PLEON Berlin Online Conception Rene Bieder/Yassin Taibi, BBDO Proximity Copywriter Lukas Liske, BBDO Proximity Art Director Daniel Schweinzer, BBDO Proximity Creative Managing Director Jan Harbeck/David Mously, BBDO Proximity Chief Creative Officer Wolfgang Schneider, BBDO Germany Account Executive PR Monika Groewe/Alexandra Wilke, Ketchum Pleon Head Of Campaigning Christof Biggeleben, Ketchum Pleon Post Production Andrea Kuschner, ARRI Mitte Producer Michael Pflanz/Markus Kuhn, Planz Produktionservice Production Company Mat Neidhardt, Gang of Berlin TV Producer Silke Rochow/Julia Diehl/Steffen Gentis, BBDO Proximity Account Manager Events Emily Dietzsch, BBDO Live Managing Director of Events Frank Hagele, BBDO Live Account Managers Joris Jonker/Mia Lucker, BBDO Proximity Client Service Director Sebastion Schlosser, BBDO Proximity Managing Director Dirk Spakowski, BBDO Proximity Illustrator Robert Bilz Artists Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Togel Creative Director Jan Harbeck, BBDO Proximity Entered By KETCHUM PLEON Berlin A10/040 BRAZIL CORPORATE COMMUNICATION Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos, Ogilvy Brasil Executive Creative Director Paco Conde/Roberto Fernandez, Ogilvy Brasil Creative Director Paco Conde, Ogilvy Brasil Copywriter Paco Conde, Ogilvy Brasil Art Director João Coutinho, Ogilvy Brasil General Manager Luis Carlos Franco, Ogilvy Brasil Group Account Director Ana Paula Perdigão, Ogilvy Brasil Account Director Mauro Frota/Amanda Madeiros, Ogilvy Brasil Producer Gilberto Filho/Patricia Cortes/ Veronica Beach/Renata Neumann, Ogilvy Brasil Head Of Digital Daniel Tartaro/Tatiana Michelan, Ogilvy Brasil Account Digital Tomaz Praça, Ogilvy Brasil UXD Designer Rodrigo Lima, Ogilvy Brasil Planner Bruno Cunha/Camila Coelho, Ogilvy Brasil Uxd Director Pablo Moura, Ogilvy Brasil Marketing Manager Gabriel Freire, Sport Club Recife Production Company Alê Braga/Deko Schmidt/ Marcela Borseau, Homem De Lata Editorial Company Krystn Wagenberg/Marcela Borseau/ Jacks Genega/Casey Cayko, Lost Planet Motion Designer Tulio Inoue/Thiago Bancaro/ Guilherme Todorov, Ogilvy Brasil Sonido Lucas Duque/Bernardo Massot/ Geraldo Cortes, Sonido Adelphoi Music Greg Moore/Jamie Masters/ Greg Moore, Adelphoi Music Entered By OGILVY BRASIL São Paulo

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PR WINNERS A11/004 PUBLIC AFFAIRS Title Client Product/Service Advertising Agency, City Art Director Copywriter

Art Director

Account Supervisor Account Manager Director Producer

Art Director Assistant Designer Developer Entered By

NORWAY NO MEANS NO AMNESTY INTERNATIONAL NORWAY AMNESTY INTERNATIONAL TRY/APT ADVERTISING AGENCY Oslo Sara Hødnebø, Try/Apt Lars Joachim Grimstad, Try/Apt Rikke Sofie Jacobsen, Try/Apt Caroline Ekrem, Try/Apt Egil Pay, Try/Apt Sebastian Prestø, Try/Apt Anders Holm, Try/Apt Lars Mitlid, Try/Apt Fred Kihle, Try/Apt Marte Heiersted, Try/Apt Linda Tiller, Try/Apt Hans Petter Moland, One Big Happy Family Mone Mikkelsen, One Big Happy Family Helene Hovda Lunde, One Big Happy Family Ole Jakob Bøe Skattum, Try/Apt Jan Kristian Haavi, Try/Apt Thomas Sømoen, Try/Apt TRY/APT ADVERTISING AGENCY Oslo

A13/016 ITALY INTERNAL COMMUNICATIONS Title THE CANDIDATE Client HEINEKEN INTERNATIONAL Product/Service HEINEKEN Advertising Agency, City PUBLICIS ITALY Milan PR Agency, City EDELMAN London Creative Director Bruno Bertelli, Publicis Italy Cristiana Boccassini, Publicis Italy Art Director Marco Viganò, Publicis Italy Copy Writer Michele Picci, Publicis Italy Digital Associate Creative Director/Art Director Domenico Manno, Publicis Modem Digital Copywriter Daniele Papa, Publicis Modem Graphic Design Santi Urso, Publicis Modem Account Director Giada Salerno, Publicis Italy Editor Fabrizio Squeo Community Manager Wybe Sallows, Tribal DDB/Amsterdam Creative Director Micha Shipper, Coz Marketing/ Amsterdam Art Director Jorge Delgrado, Coz Marketing/ Amsterdam Account Director Michael Littaur, Coz Marketing/ Amsterdam Executive Producer Rogier Sol, Production State 31 Production Manager Sara Nix, Production State 31 Manager Heineken Digital Dario Gargiulo, Heineken International Creative Director Dario Gargiulo Associate Director David Pugh, Edelman Heineken Brand Consumer PR Officer Marnie Kontovraki, Heineken International Entered By PUBLICIS ITALY Milan

Producer Film Director Creative Creative Director Entered By

B02/023 BEST USE OF SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Exectuive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Composer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relations Senior Art Director Entered By B02/081 BEST USE OF SOCIAL MEDIA Title Client Product/Service Advertising Agency, City VP Creative Director Executive Creative Director Copywriter Art Director Illustrator Producer

Head Of Client Service Account Supervisor Planner Head Of Digital Project Manager UXD Director Advertiser’s Client

Producer A15/016 ENVIRONMENTAL PR Title Client Product/Service Advertising Agency, City Audio Editor Productor Editor Programmer Art Director Web Designer Digital Producer

MEXICO Edelman TOXIC TOURS GREENPEACE MEXICO AWARENESS ON MEXICAN RIVERS POLLUTION CIRCUS DF Mexico City Armando Gudiño, El Taller Ivan España, El Taller Paco Llaca, Cineconcepto Alexa Arnoff, El Taller Mariano Rivas, Circus DF Martín Zeta, Circus DF Yanel Bottini, Circus DF Zoe Pavon, Circus DF

Creative Director Copywriter Art-Director Entered By

A16/016 UNITED KINGDOM CRISIS AND ISSUE MANAGEMENT Title WE BELIEVE IN D&T - AVERTING A CRISIS Client THE DESIGN AND TECHNOLOGY ASSOCIATION Product/Service DESIGN & TECHNOLOGY IN SCHOOLS PR Agency, City WEBER SHANDWICK London Henry Cole, HCA Entertainment Senior Account Executive/ Public Affairs John Bowen, Weber Shandwick Chairman/Corporate/ Financial And Public Affairs Jon Mcleod, Weber Shandwick Entered By WEBER SHANDWICK London

Account Director A14/004 RUSSIA CORPORATE RESPONSIBILITY Title MAKE THE POLITICIANS WORK Client URA.RU CITY WEBSITE Product/Service URA.RU CITY WEBSITE Advertising Agency, City VOSKHOD Yekaterinburg Creative Director Andrey Gubaydullin, Voskhod Copywriter Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Art Director Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod Entered By VOSKHOD Yekaterinburg

Mariana Rios, Circus DF Christian Murguia, Cine Concepto Santiago Spinola, Circus DF Emiliano Rodriguez Nuesch, Circus DF CIRCUS DF Mexico City

Color Grading Editorial Grading Online Entered By

AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Melbourne Pat Baron, McCann Melbourne Adrian Mills, McCann Melbourne Alec Hussain, McCann Melbourne John Mescall, McCann Melbourne Tamara Broman, McCann Melbourne Adrian Mills, McCann Melbourne Mark Bradley, McCann Melbourne Cinnamon Darvall, McCann Melbourne Oliver McGill Huey Groves, McCann Melbourne Christian Stocker, McCann Melbourne Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCannMcCann Melbourne McCANN MELBOURNE BRAZIL REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid US Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Corey Martin/Kimberly Bernhardt/ Sharelyn Devonish/Lucy Noble/ Marissa Florindi/Ka, Edelman Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

B03/003 RUSSIA BEST USE OF LIVE EVENTS AND/OR STUNTS Title MAKE THE POLITICIANS WORK Client URA.RU CITY WEBSITE Product/Service URA.RU CITY WEBSITE Advertising Agency, City VOSKHOD Yekaterinburg

TUESDAY, JUNE 18, 2013

Andrey Gubaydullin, Voskhod Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod VOSKHOD Yekaterinburg

B03/073 BELGIUM BEST USE OF LIVE EVENTS AND/OR STUNTS Title AMAZING MINDREADER Client FEBELFIN Product/Service BELGIAN FEDERATION OF BANKS Advertising Agency, City DUVAL GUILLAUME MODEM Antwerp Executive Creative Director Katrien Bottez/Geoffrey Hantson, Duval Guillaume Art Director Jonas Caluwe, Duval Guillaume Copywriter Ralf De Houwer, Duval Guillaume Client Service Director Karel Vinck, Duval Guillaume Account Director Elke Janssens, Duval Guillaume Account Manager Tuyen Pham Xuan, Duval Guillaume Planners Maarten Van Herck/Kris Hoet, Duval Guillaume Director Tom Willems, Caviar Producer Jonas Van Herp, Caviar Music Gregory Caron, Caviar Entered By DUVAL GUILLAUME MODEM Antwerp B07/030 UNITED KINGDOM BEST LAUNCH OR RE-LAUNCH Title WE ARE DAVID BAILEY Client SAMSUNG Product/Service NX CAMERA PR Agency, City THE RED CONSULTANCY London ECD Logan Wilmont, Cheil UK Creative Andy Day, Cheil UK Chris Lawson, Cheil UK Simon Friedberg, Cheil UK MD Matt Pye, Cheil UK Planning Director Tony Evans, Cheil UK Account Director Fraser Campbell, Cheil UK Strategic Analyst Tara Davanzati, Cheil UK Technical Director Kevin Durley, Cheil UK Business Director Sian Brigg, Cheil UK Entered By CHEIL UK B08/004 UNITED KINGDOM BEST USE OF MEDIA RELATIONS Title PUTTING SEA CONTAINERS ON THE MAP Client THE DEERBROOK GROUP Product/Service SEA CONTAINERS PR Agency, City GOLDEN GOOSE PR Surrey Account Manager Katie Hancock, Golden Goose PR Director Harriet Vocking, Golden Goose PR Zoe Sobol, Golden Goose PR MD Miki Haines-Sanger, Golden Goose PR Entered By GOLDEN GOOSE PR Surrey C01/036 USA BEST INTEGRATED CAMPAIGN LED BY PR Title TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Client TOYOTA Product/Service TOYOTA TUNDRA Advertising Agency, City SAATCHI & SAATCHI LA Designer Matt Titone, ITAL/C Ron Thompson, ITAL/C Strategic Planning Director Don Rohn, Saatchi & Saatchi LA Account Supervisor Patrick Young, Saatchi & Saatchi LA Nicole Buckley, Saatchi & Saatchi LA Strategic Planning Director Steven Sluk, Saatchi & Saatchi LA User Experience Designer Chip Davis, Saatchi & Saatchi LA Creative Technology Director Doug Palmer, Saatchi & Saatchi LA Associate Integrated Producer Mike Heil, Saatchi & Saatchi LA Integrated Producer Annie Porter, Saatchi & Saatchi LA Sr. Integrated Producer Megan Bettor, Saatchi & Saatchi LA Associate Director Of Integrated Production Melissa Eccles, Saatchi & Saatchi LA Director Of Integrated Production Tanya Lesieur, Saatchi & Saatchi LA Copywriter Adam Wolinsky, Saatchi & Saatchi LA Art Director Avery Oldfield, Saatchi & Saatchi LA Sr. Copywriter Graham Mccann, Saatchi & Saatchi LA Sr. Art Director Verner Soler, Saatchi & Saatchi LA Creative Director Erich Funke, Saatchi & Saatchi LA Executive Creative Director Margaret Keene, Saatchi & Saatchi LA Chris Adams, Saatchi & Saatchi LA Entered By SAATCHI & SAATCHI LA

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:44 Page22

PR WINNERS

22 C01/040 BRAZIL BEST INTEGRATED CAMPAIGN LED BY PR Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Advertising Agency, City OGILVY BRASIL São Paulo VP Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Design Producer Veronica Beach/Renata Neumann, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Account Supervisor Deborah Lederman, Ogilvy Brasil Planner Mollie Hill, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Project Manager Wagner Gomes, Ogilvy Brasil UXD Pablo Moura/Fred Celestino, Ogilvy Brasil Director John X Carey, Paranoid US Advertiser’s Client Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Edelman Corey Martin/Kimberly Bernhardt/ Sharelyn Devonish/Lucy Noble/ Marissa Florindi/Ka, Edelman Producer Phillip Owens/Keith Kenniff, Paranoid Us Color Grading Sean Coleman, Company 3 Editorial Grading Paul Kumpata, Rock Paper Scissor Online A52 Staff, A52 Entered By OGILVY BRASIL São Paulo

SILVER AWARDS A01/065 PUERTO RICO CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS Title AXE MORNING AFTER PILLOW Client UNILEVER Product/Service AXE BODY SPRAY Advertising Agency, City DDB LATINA PUERTO RICO San Juan Chief Creative Director Enrique Renta, DDB Latina Puerto Rico Creative Director Manuel Bordé, DDB Latina Puerto Rico Santiago Cuesta, DDB Latina Puerto Rico Art Director Juan Carlos López, DDB Latina Puerto Rico Luis Figueroa, DDB Latina Puerto Rico Fabián Laboy, DDB Latina Puerto Rico Copywriter Manuel Bordé, DDB Latina Puerto Rico Santiago Cuesta, DDB Latina Puerto Rico Others Janette Robles, DDB Latina Puerto Rico José Ramón González, DDB Latina Puerto Rico Sugeiny Tirado, DDB Latina Puerto Rico Vice President Managing Director Edgardo Manuel Rivera, DDB Latina Puerto Rico Account Supervisor Rafa Muñiz, DDB Latina Puerto Rico Hecmarylis Ortiz, DDB Latina Puerto Rico Account Executive Alexandra Arroyo, DDB Latina Puerto Rico Director Alejandro Pedrosa Producer Emil Medina, Buena Vibra Others Karla Bonilla, Buena Vibra Vice President Public Relations Madeline Ramirez, DDB Latina Entered By DDB LATINA PUERTO RICO San Juan

Copywriter Digital Art Director Brand Strategist/ Group Account Director Brand Strategist/ Senior Account Manager Creative Services Director Senior TV Producer Head Of Design Designer Client Community Manager Media Agency Tech Director Director Entered By

A05/027 TRAVEL, TOURISM & LEISURE Title Client Product/Service Advertising Agency, City PR Agency, City Editor DOP Director Producer

Associate Director Senior Account Manager Executive Creative Director Digital Creative Director Creative Group Head Digital Project Director

AUSTRALIA Copy Writer DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER DUREX HAVAS WORLDWIDE AUSTRALIA North Sydney / FRANK PR SYDNEY Amy Whittaker, Frank PR Lorraine Turley, Frank PR Steve Coll, Havas Worlwide Australia Jay Morgan, Havas Worlwide Australia Christopher Johnson, Havas Worlwide Australia Jeronimo De Leon, Havas Worlwide Australia

Manuella Perche, Havas Worlwide Australia Nicole Dongara, Havas Worlwide Australia Warrick Nicholson, Havas Worlwide Australia Ros Payne, Havas Worlwide Australia Darren Cole, Havas Worlwide Australia Nic Adamovich, Havas Worlwide Australia Christopher Tedesco/Alix Russell/ Kelly Benton, Reckitt Benckiser Margarita Peker, Klick Zenith Optimedia Ben Moir, Snepo Technologies Kim McKay, Klick Nick Hayden, Finch HAVAS WORLDWIDE AUSTRALIA North Sydney

A03/007 INDIA AUTOMOTIVE AND TRANSPORT Title ADOPT A POTHOLE PROJECT Client APOLLO TYRES Product/Service APOLLO TYRES Advertising Agency, City PUBLICIS COMMUNICATIONS Gurgaon Executive Creative Director Ritu Sharda, Publicis Communication Executive Vice President Ashutosh Sawhney, Publicis Communication Senior Creative Director Mohit Tomar, Publicis Communication Creative Director (Copy) Auryndom Bose, Publicis Communication Creative Director (Art) Avinash Kumar, Publicis Communication Senior Art Director Rohit Bagga, Publicis Communication Gurmeet Singh, Publicis Communication Copywriter Ravikant Tagore, Publicis Communication Junior Visualizer Sarfraz Lallia, Publicis Communication Account Director Lavanya Tagra, Publicis Communication Senior Account Executive Kunal Vachchani, Publicis Communication Chief Strategy Officer Sonya Sahani, Publicis Communication Account Manager Monisha Joshi, Publicis Communication Team Lead-Programming Pranit Singh Raghav, Publicis Communication Web Developer Kalpana Singh, Publicis Communication Associate Creative Director Pankaj Gupt, Publicis Communication Senior Content Writer Gayatri Sriram, Publicis Communication Content Writer Divya Tripathi, Publicis Communication Manager-Online Media Planning Reetika Aggarwal, Publicis Communication Entered By PUBLICIS COMMUNICATIONS Gurgaon

Digital Director A02/009 HEALTHCARE AND SERVICES Title Client Product/Service Advertising Agency, City

Jack Nunn, Havas Worlwide Australia Will Brown, Havas Worlwide Australia

Art Director

Account Director Strategist Creative Director Entered By

DENMARK SOLAR CHARGING DUMMIES SPIES TRAVELS HOLIDAY ROBERT/BOISEN & LIKE-MINDED Copenhagen RADIUS KOMMUNKATION A/S Copenhagen Martin Wehding, Postyr Jan Pallesen, Gobsmack Laurits Munch-Petersen, Gobsmack Emilie Brandt, Gobsmack Christina Erritzøe, Gobsmack Mathias Birkvad, Robert/ Boisen & Like-Minded James Godfrey, Robert/ Boisen & Like-Minded Heinrich Vejlgaard, Robert/ Boisen & Like-Minded Anders Kure, Robert/ Boisen & Like-Minded Mette Ingemann, Robert/ Boisen & Like-Minded Søren Christensen, Robert/ Boisen & Like-Minded Michael Robert, Robert/ Boisen & Like-Minded ROBERT/BOISEN & LIKE-MINDED Copenhagen

TUESDAY, JUNE 18, 2013

A07/019 SOUTH KOREA FINANCIAL SERVICES, INCL. INVESTOR RELATIONS AND CORPORATE FINANCE Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Advertising Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, Ex Creative Technical Designer Taejin Kang, Ex Creative Myeongjoon Joo, Ex Creative Entered By CHEIL WORLDWIDE Seoul A08/020 UNITED KINGDOM TECHNOLOGY AND MANUFACTURING Title EXPERIENCE: HALO FOR HALO 4 Client MICROSOFT Product/Service X BOX PR Agency, City EDELMAN London Managing Director Ruth Warder, Edelman Consumer Head of Strategy Chris Wilcocks, Edelman Consumer Microsoft / Xbox Client Relationship Manager Gavin Spicer, Edelman Consumer Account Director Jonathan Halliwell, Edelman Consumer Account Manager Sophie Rhatigan, Edelman Consumer Ryan Whelan, Edelman Consumer Account Executive Charlie Mcwilliams, Edelman Consumer Senior Account Supervisor Carey Spence, Edelman Seattle EMEA Marketing Director Adrian Simons, X Box Head of EMEA Brand PR & Corporate Reputation Michael Herrmann, X Box EMEA Head of Advertising Michael Flatt, X Box EMEA Group Product Marketing Manager James Houlton, X Box Senior Product Marketing Manager Jennifer Yi, X Box Senior PR Manager Rob Semsey, X Box International PR Strategy Adrian Wainwright, X Box Franchise Development Director Frank O’Connor, 343 Industries Executive Producer Kiki Wolfkill, 343 Industries General Manager Bonnie Ross, 343 Industries Entered By EDELMAN London A09/019 GERMANY CHARITY AND NOT FOR PROFIT Title WAITING. FOR SEVEN YEARS. Client FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product/Service FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel, Ogilvy Executive Creative Officer Tim Stuebane, Ogilvy Birgit van den Valentyn, Ogilvy Art Director Matthias Bauer, Ogilvy Johannes Jost, Ogilvy Copywriter Anke Roell, Ogilvy Account Management Iskra Velichkova, Ogilvy Agency Producer Anna-Lina Woerner, Ogilvy Director Thomas Bausenwein, Filmmeisterei Editor Thomas Bausenwein/Adam Snyder, Filmmeisterei Film Producer Dorothee Strohmaier, Filmmeisterei DOP Stephan Heinz/Philip Vogt, Filmmeisterei Performer Michael Stapf Advertiser´s Supervisor Birgit Blome, DSO Entered By OGILVY GERMANY Frankfurt A09/043 NEW ZEALAND CHARITY AND NOT FOR PROFIT Title DRIVING DOGS Client SPCA NEW ZEALAND Product/Service PUBLIC AWARENESS / PET ADOPTION

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:44 Page23

PR WINNERS Advertising Agency, City Asia Pacific Executive Creative Director Executive Creative Director Creative

DRAFTFCB NEW ZEALAND Auckland

Producer

James Mok, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Tony Clewett, Draftfcb New Zealand Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand

Camera/Film Editing

Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick Mcfarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager - PR Angela Spain, Draftfcb New Zealand Account Manager - PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland A09/086 AUSTRALIA CHARITY AND NOT FOR PROFIT Title THE MOST POWERFUL ARM EVER INVENTED Client SAVE OUR SONS & DUCHENNE FOUNDATION Product/Service DUCHENNE MUSCULAR DYSTROPHY CHARITY PR Agency, City RED AGENCY Sydney Managing Director James Wright, Red Agency Associate Director Rachel White, Red Agency Account Manager Jennifer McDermott, Red Agency Executive Creative Director Steve Coll, Havas Worldwide Australia Art Director Nicole Hetherington, Havas Worldwide Australia Copywriter Simon Fowler, Havas Worldwide Australia Account Director Marissa Davies, Havas Worldwide Australia Production Company/ Creative Agency Finch Director Of Applied Technology And Innovation Emad Tahtouh, Finch Producer Sophie Thiellon, Finch Executive Producer Rob Galluzzo, Finch Director Alyssa McClelland, Finch Digital Agency Reactive Creative Director Tim Buesing, Reactive Senior Project Manager Hiedi Clague, Reactive Art Director Gabriel Tamborini, Reactive Senior Developer Sudeep Shakya, Reactive Front End Developer Luke Andersen, Reactive Search Account Director Ophenia Liang (Reseo) Advertising Agency Havas Worldwide Australia Entered By RED AGENCY Sydney A09/102 GERMANY CHARITY AND NOT FOR PROFIT Title DAYS OF HOPE Client DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Product/Service DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Advertising Agency, City SAATCHI & SAATCHI Berlin Executive Creative Director Oliver Kapusta/Stuart Robinson, Saatchi & Saatchi Berlin Creative Director Anne Petri/Stuart Robinson, Saatchi & Saatchi Berlin Art Director Christopher Jones, Saatchi & Saatchi Berlin Copywriter Kathrin Schaller, Saatchi & Saatchi Berlin International Coordination Heidi Tzavella, Saatchi & Saatchi Berlin Account Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, Saatchi & Saatchi Berlin

Composer/Sounddesign Production/Director ECD/Creative Director

Creative Department

Project Leader/Media Account/Management

Copywriter

Video Designer PR/Communication

Production Marketing & PR Director PR Manager

Entered By

Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Luca Danscher/Lukas Remie/ Stephan Krause, Parasol Island Berlin Jonathan Wulfes, Parasol Island Berlin Søren Haxholm/Denis Guth, Parasol Island Berlin Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Zarko Veljkovic/Dragana Petkovic/ Fréderic Nogier/Laura Iane/ Marius Tianu/Catali, Saatchi & Saatchi Emea Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi Emea Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi Emea Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi Emea Dmitry Panteleenka, Saatchi & Saatchi Emea Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi Emea Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi Emea Isobel Kerr-Newell , Saatchi & Saatchi London Zoe Kent , Saatchi & Saatchi London Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland SAATCHI & SAATCHI Berlin

A10/044 USA CORPORATE COMMUNICATION Title A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Client IBM Product/Service IBM RESEARCH Advertising Agency, City OGILVY NEW YORK Scientist/Animator Andreas Heinrich/Christopher Lutz/Ileana Rau/Susanne Bowman, Ibm Animation Punga Post Production Michelle Seidenfrau/Kathy Hofman/ Beau Burrows/Andrew Garrahan/ Greg Anderson, 1st Ave Machine Audio Evan Mangiamele/Jodi Levine/ Philip Loeb, Heard City Executive Music Producer Karl Westman, Ogilvy & Mather New York Editing Peter Mostert/Lauren Basile, Hooligan Production Sam Penfield/Leanne Amos/ Nico Casavecchia/Eloi Moli, 1st Ave Machine Account Kimberly Duffy/Nicole Vilalte/ Kaitlin Giannetti/Carin Pinto, Ogilvy & Mather New York Video Strategy Rob Davis/Justine Herz/Marcus Andrew, Ogilvy & Mather New York Media Nitin Sinha/Katherine Moore, Ogilvy & Mather New York Social Geoffrey Colon/Stuart Tracte, Social@Ogilvy Digital Strategy Priya Varadachary/Sissi Nie, Ogilvy & Mather New York Group Planning Director Magnus Blair, Ogilvy & Mather New York Agency Producers Lee Weiss/Alicia Zuluaga/Julie Teicher, Ogilvy & Mather New York Art Director Ramona Todoca, Ogilvy & Mather New York Copywriter Lauren Costa, Ogilvy & Mather New York Associate Creative Directors Niels West/Ricardo Leme Lopes, Ogilvy & Mather New York Group Creative Directors Mike Hahn/Ryan Blank, Ogilvy & Mather New York Executive Creative Director Susan Westre, Ogilvy & Mather New York Chief Creative Officer/Na Steve Simpson, Ogilvy & Mather New York Entered By OGILVY NEW YORK

TUESDAY, JUNE 18, 2013

23 A11/023 PUBLIC AFFAIRS Title Client Product/Service Advertising Agency, City PR Agency, City Chief Creative Officer Executive Creative Director Creative Director Creative

Planner Producer Entered By A12/009 PUBLIC SECTOR Title Client Product/Service Advertising Agency, City Innovation Director Entered By A12/020 PUBLIC SECTOR Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

Copywriter

Art Director

Agency Producer Account Manager Account Supervisor Director Cinematographer Film Producer Editor Sound Studio Film Production Company Entered By

PARAGUAY NO NAME MATCH UNICEF ID CAMPAIN ONIRIA/TBWA Asuncion DEBROCA Asunción Camilo Guanes, ONIRIA\TBWA Daniel Achával, ONIRIA\TBWA Jorge Tercarioli, ONIRIA\TBWA Arturo Valiente, ONIRIA\TBWA René López, ONIRIA\TBWA Jorge Collar, ONIRIA\TBWA Sergio Sevega, ONIRIA\TBWA Rodrigo Weiberlen, ONIRIA\TBWA Poli Achával, ONIRIA\TBWA ONIRIA/TBWA Asuncion PUERTO RICO FOLLOW2UNFOLLOW PUERTO RICO GOVERNMENT CORRECTIONAL AND REHABILITATION DEPARTMENT STARCOM MEDIAVEST GROUP San Juan Alejandro Rosado, Starcom MediaVest Group STARCOM MEDIAVEST GROUP San Juan THAILAND SMOKING KID THAI HEALTH PROMOTION FOUNDATION THAI HEALTH PROMOTION FOUNDATION OGILVY & MATHER Bangkok Nopadol Srikieatikajohn, Ogilvy & Mather Thailand Wisit Lumsiricharoenchoke, Ogilvy & Mather Thailand Taewit Jariyanukulpan/ Prasert Vijitpawan, Ogilvy & Mather Thailand Denchai Kheereerak/ Kris Garford Spindler, Ogilvy & Mather Thailand Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Asawin Tejasakulsin, Ogilvy & Mather Thailand Uravasee Chaturongakul, Ogilvy & Mather Thailand Phawit Chitrakorn, Ogilvy & Mather Thailand Patsa Attanon, Ogilvy & Mather Thailand Kittithat Tangsirikit Kittithat Tangsirikit/ Nunthapan Swangdee Tatcha Ngamkala Dear Charungkhon Soundsuite Studio Songmue Production OGILVY & MATHER Bangkok

A14/063 BRAZIL CORPORATE RESPONSIBILITY Title MY BLOOD IS RED AND BLACK Client HEMOBA / ESPORTE CLUBE VITîRIA Product/Service FOOTBALL TEAM Advertising Agency, City LEO BURNETT TAILOR MADE São Paulo Chief Creative Officer Marcelo Reis, Leo Burnett Tailor Made Executive Creative Director Guilherme Jahara, Leo Burnett Tailor Made Creative Directors Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene, Leo Burnett Tailor Made Art Directors Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara, Leo Burnett Tailor Made Copywriters Erick Mendonça/João Caetano Brasil, Leo Burnett Tailor Made Account Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Media Fernando Sales/André Massuda, Leo Burnett Tailor Made Planner Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made Agency Producer Celso Groba/Maria Fernanda Moura/ Rafael Messias/Camila Aquino, Leo Burnett Tailor Made

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:44 Page24

PR WINNERS

24 Client´s Approval

Production Company Photography Sound Company Locutor Entered By

Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/ Alexi Portel, Hemoba/ Esporte Clube Vitória Bia Flecha/Fernando Sanches, Vetor Zero/Brasileira Filmes Gabriel Teixeira Audioboutique Wagner Moura LEO BURNETT TAILOR MADE São Paulo

B02/011 BEST USE OF SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Creative Director Digital Creative Director Copywriter Art Director Agency Producer Account Manager Strategic Planner Digital Director Web Designer Developer Project Manager Producer/Cameraman Director Editor Music Entered By

BELGIUM

B02/048 BEST USE OF SOCIAL MEDIA Title Client Product/Service PR Agency, City Director Of Communications

SWEDEN

Creative Director Creative Publicity Specialist Developer Entered By B02/078 BEST USE OF SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Producer Contact Project Manager Art Director Copywriter

Art Director Creative Director Executive Creative Director Entered By

DONATE YOUR FACEBOOK TIMELINE ALZHEIMER’S DISEASE INTERNATIONAL WORLD ALZHEIMER’S DAY OGILVY GROUP Brussels Sam De Win, Ogilvy Group Seb De Roover, Ogilvy Group Nathalie Strybos, Ogilvy Group Brigitte Bourgeois, Ogilvy Group Anne Baekens, Ogilvy Group Tom Florquin, Ogilvy Group Kristel Vanderlinden, Ogilvy Group Kris Van Hauwermeiren, Ogilvy Group Steve Salens, Ogilvy Group Rein Deneut, Sevenedge Kris Van Wallendael, Sevenedge Hans Buyse, Poetry In Motion Dagmar Duportail, Poetry In Motion Karel Vandezande, Poetry In Motion Reinhard Van Bergen, Das Pop OGILVY GROUP Brussels

CIVIL RIGHTS CIVIL RIGHTS DEFENDERS CAPTCHA PRIME Stockholm Natasha Esbjörnson, Civil Rights Defenders Tom Beckman, Prime Olle Thunberg, Prime Louise Sallander, Prime Pär Thunberg, Bärnt & Ärnst PRIME Stockholm BRAZIL CENSORED TWEET AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL DDB BRASIL São Paulo Cabana Criacao, Cabana Criacao Marcia Feitosa, DDB Brazil Cica Mattos, DDB Brazil Anderson Passos, DDB Brazil Igor Quintella, DDB Brazil Rodrigo Dorfman, DDB Brazil Leonardo Konjedic, DDB Brazil Rafael Ferrer, DDB Brazil Ana Cecilia Novis, DDB Brazil Guilherme Cunha, DDB Brazil Diogo Mello, DDB Brazil Alvaro Rodrigues, DDB Brazil DDB BRASIL São Paulo

B03/024 GERMANY BEST USE OF LIVE EVENTS AND/OR STUNTS Title WAITING. FOR SEVEN YEARS. Client FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product/Service FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel, Ogilvy Executive Creative Officer Tim Stuebane, Ogilvy Birgit van den Valentyn, Ogilvy Art Director Matthias Bauer, Ogilvy Johannes Jost, Ogilvy Copywriter Anke Roell, Ogilvy Account Management Iskra Velichkova, Ogilvy Agency Producer Anna-Lina Woerner, Ogilvy Director Thomas Bausenwein, Filmmeisterei Editor Thomas Bausenwein/Adam Snyder, Filmmeisterei Film Producer Dorothee Strohmaier, Filmmeisterei DOP Stephan Heinz/Philip Vogt, Filmmeisterei

Performer Advertiser’s Supervisor Entered By

Michael Stapf Birgit Blome, DSO OGILVY GERMANY Frankfurt

B03/108 USA BEST USE OF LIVE EVENTS AND/OR STUNTS Title UPPER CLASS PARK BENCH Client VIRGIN ATLANTIC AIRWAYS Product/Service VIRGIN ATLANTIC Advertising Agency, City Y&R New York Producer Emma Sanzo, Beast Editorial Executive Producer Elizabeth Krajewski, Beast Editorial Editor Michael Elliot, Beast Editorial Line Producer Angela Solomon, Station Film Executive Producer Caroline Gibney, Station Film Micahel Di Girolamo, Station Film Managing Partner Stephen Orent, Station Film Director Sam Cadman, Station Film Account Executive Kate Kopperman, Y&R New York Group Account Director Todd Cross, Y&R New York Agency Producer Melissa Lander, Y&R New York Creative Director Chris Northam, Y&R New York Eric Jannon, Y&R New York Chief Creative Officer Jim Elliott, Y&R New York Entered By Y&R New York B04/020 CELEBRITY ENDORSEMENT Title Client Product/Service Advertising Agency, City PR Agency, City Executive Creative Director Group Account Director Senior Account Director Account Director Senior Account Manager Head Of Broadcast Digital Communications Strategist Senior Digital Producer Producer Account Manager

Creative

Social Media Manager Community Manager Account Coordinator Entered By B05/013 BEST USE OF BROADCAST Title Client Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter

RTVC Account Director Account Manager Account Supervisor Film Director Entered By B05/023 BEST USE OF BROADCAST Title Client

Product/Service

Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter International Coordination Account

Producer Camera/Film Editing

Composer/Sounddesign

AUSTRALIA

Production/Director

FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA North Sydney ONE GREEN BEAN Sydney Steve Coll, Havas Worldwide Sydney Kat Thomas, One Green Bean Scott Mcintyre, Havas Worldwide Sydney Matt Holmes, One Green Bean Josh Sandford, Havas Worldwide Sydney Ross Jauncey, Havas Worldwide Sydney Jess Makin, One Green Bean Monique Pardavi, Havas Worldwide Sydney

Ecd/Creative Director

Matt Kendall, One Green Bean Vyvyan Hammond, One Green Bean Warrick Nicholson, Havas Worldwide Sydney Lucinda Cole, One Green Bean Marissa Davies, Havas Worldwide Sydney Jenny Fallon, Havas Worldwide Sydney Lucas Jatoba, Havas Worldwide Sydney Jack Nunn, Havas Worldwide Sydney Ben Pearce, Havas Worldwide Sydney Duncan Byrne, One Green Bean Zoë Condon, One Green Bean Lené Ferris, One Green Bean ONE GREEN BEAN Sydney

Video Designer

BRAZIL

Entered By

DEFORESTED FIELD WWF WWF GREY 141 GROUP São Paulo Pedro Cappeletti, Grey 141 Pedro Cappeletti, Grey 141 Pedro Cappeletti, Grey 141 Daniel Perez, Grey 141 Lucas Heck, Grey 141 Eduardo Nose, Grey 141 Marcos Piccinini, Grey 141 Guilherme Camargos, Grey 141 Paulo Amaral, Grey 141 Natacha Veiga, Grey 141 Renata Ruas, Grey 141 Letícia Meira, Grey 141 Raquel Abdala, Grey 141 Alberto Damasceno, Grey 141 Matheus Ruas, Studio Fly GREY 141 GROUP São Paulo

B06/011 BEST USE OF SPONSORSHIP Title Client Product/Service Advertising Agency, City PR Agency, City Sound/Music Animation Production Company Digital Partner Account Team

GERMANY

Interactive Strategies Producer Art Director

DAYS OF HOPE DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ

TUESDAY, JUNE 18, 2013

Creative Department

Project Leader/Media Account/Management

Copywriter

Pr/Communication

Production Marketing & PR Director PR Manager

Advertiser Supervisor Director Copywriter Producers

Innovation Director Director Of Interactive Experiences

DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ SAATCHI & SAATCHI Berlin Oliver Kapusta/Stuart Robinson, Saatchi & Saatchi Berlin Anne Petri/Stuart Robinson, Saatchi & Saatchi Berlin Christopher Jones, S aatchi & Saatchi Berlin Kathrin Schaller, Saatchi & Saatchi Berlin Heidi Tzavella, Saatchi & Saatchi Berlin Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, Saatchi & Saatchi Berlin Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Luca Danscher/Lukas Remie/ Stephan Krause, Saatchi & Saatchi Berlin Jonathan Wulfes, Saatchi & Saatchi Berlin Søren Haxholm/Denis Guth, Saatchi & Saatchi Berlin Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Zarko Veljkovic/Dragana Petkovic/ Fréderic Nogier/Laura Iane/ Marius Tianu/Catali, Saatchi & Saatchi Emea Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi Emea Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi Emea Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi Emea Dmitry Panteleenka, Saatchi & Saatchi Emea Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi Emea Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi Emea Isobel Kerr-Newell, Saatchi & Saatchi London Zoe Kent , Saatchi & Saatchi London Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland SAATCHI & SAATCHI Berlin ARGENTINA INMESSIONANTE PEPSICO ARGENTINA PEPSI BBDO ARGENTINA Buenos Aires ADVERPR Buenos Aires Elefante Resonante Hookup Animation Poster UO Solutions Daniel Albamonte/Candelaria Zavalia/ Antonella Donatti/Daniela Zarlenga, BBDO Argentina Federico Bluthgen/Joaquín Anderson/ Ignacio Dantas, Pepsico Argentina Natalia Rodoni, AdverPR Agustín Suárez, BBDO Argentina Veronica Zeta/Rodrigo Lema, BBDO Argentina Verónica Conti, BBDO Argentina Gustavo Chiocconi/Josefina Casellas/ Maximiliano Ballarini/ Laura Sturzenegger, BBDO Argentina Alejandro Gowland, BBDO Argentina Pablo Tajer, BBDO Argentina

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:45 Page25

PR WINNERS Creative Director Luciano Bellelli, BBDO Argentina Executive Creative Directors Ramiro Rodriguez Cohen/Rodrigo Grau, BBDO Argentina Entered By ADVERPR Buenos Aires B07/017 SPAIN BEST LAUNCH OR RE-LAUNCH Title MY MATTRESS SAVINGS BANK Client DES´S Product/Service MATTRESS MANUFACTURER Advertising Agency, City VCCP Madrid / EUROPAPRESS Madrid Managing Director Javier Suso, VCCP Spain Executive Creative Director Beto Nahmad, VCCP Spain Creative Director Oscar Moreno, VCCP Spain Javi del Río , VCCP Spain Art Director David Sousa, VCCP Spain Copywriter Walter Belenky, VCCP Spain Sergio Riquelme, VCCP Spain Account Manager Laura Soto, VCCP Spain Art Director Sonia Romero, VCCP Spain Laia Prades, VCCP Spain Social Media Manager Marta Lucas, VCCP Spain Entered By VCCP Madrid B07/059 UNITED KINGDOM BEST LAUNCH OR RE-LAUNCH Title EXPERIENCE: HALO FOR HALO 4 Client MICROSOFT Product/Service X BOX PR Agency, City EDELMAN London Managing Director Ruth Warder, Edelman Consumer Head of Strategy Chris Wilcocks, Edelman Consumer Microsoft / Xbox Client Relationship Manager Gavin Spicer, Edelman Consumer Account Director Jonathan Halliwell, Edelman Consumer Account Manager Sophie Rhatigan, Edelman Consumer Ryan Whelan, Edelman Consumer Account Executive Charlie Mcwilliams, Edelman Consumer Senior Account Supervisor Carey Spence, Edelman Seattle EMEA Marketing Director Adrian Simons, X Box Head of EMEA Brand PR & Corporate Reputation Michael Herrmann, X Box EMEA Head of Advertising Michael Flatt, X Box EMEA Group Product Marketing Manager James Houlton, X Box Senior Product Marketing Manager Jennifer Yi, X Box Senior PR Manager Rob Semsey, X Box International PR Strategy Adrian Wainwright, X Box Franchise Development Director Frank O’Connor, 343 Industries Executive Producer Kiki Wolfkill, 343 Industries General Manager Bonnie Ross, 343 Industries Entered By EDELMAN London B08/038 ARGENTINA BEST USE OF MEDIA RELATIONS Title THE BREAD OF MEMORY Client AMIA Product/Service AMIA Advertising Agency, City OGILVY & MATHER ARGENTINA Buenos Aires Executive Creative Director Javier Mentasti, Ogilvy & Mather Argentina Maximiliano Maddalena, Ogilvy & Mather Argentina Head Of Art Diego Grandi, Ogilvy & Mather Argentina Creative Director Juan Pablo Carrizo, Ogilvy & Mather Argentina Patricio Elfi, Ogilvy & Mather Argentina Copywriter Lucas Antunes/Tomás Gianelli, Ogilvy & Mather Argentina Art Director Daniel Correa/Maximiliano Elbo, Ogilvy & Mather Argentina Account Director Mariela Seijo, Ogilvy & Mather Argentina Executive Account Julieta Real, Ogilvy & Mather Argentina Chief Executive Producer Valeria Pinto, Parson Argentina Agency Producer Alejandro Travaglini, Parson Argentina Edition Alejandro Sorín/Patricio Gomez Llambí/ Ricardo Levaggi, Parson Argentina Graphic Production Osvaldo Bianco/Ariel Bianco, Ogilvy & Mather Argentina Original Music Néctar Música, Néctar Música Entered By OGILVY & MATHER ARGENTINA Buenos Aires

C01/041 BELGIUM BEST INTEGRATED CAMPAIGN LED BY PR Title MAKE IT TO MUSE Client STUDIO BRUSSELS Product/Service MUSIC FOR LIFE Advertising Agency, City VRT Brussels / MORTIERBRIGADE Brussels Sound Phile Bokken, Sonicville Executive Producer Kato Maes, Caviar Producer Audrey Dierckx, Caviar Web Kaat Beels, Caviar Strategy Vincent D’halluin, Mortierbrigade Client Services Director Veerle De Vos, Mortierbrigade Agency Producer Evert Vermeire, Mortierbrigade Creative Tim Arts, Mortierbrigade Stefan Van Den Boogaard, Mortierbrigade Creative Director Philippe De Ceuster, Mortierbrigade Joost Berends, Mortierbrigade Jens Mortier, Mortierbrigade Client Gunther Van Acker, Studio Brussels Jan Van Biesen, Studio Brussels Peter Claes, Studio Brussels Entered By MORTIERBRIGADE Brussels C02/022 GERMANY BEST INTERNATIONAL PR CAMPAIGN Title DAYS OF HOPE Client DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Product/Service DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Advertising Agency, City SAATCHI & SAATCHI Berlin Executive Creative Director Oliver Kapusta/Stuart Robinson, Saatchi & Saatchi Berlin Creative Director Anne Petri/Stuart Robinson, Saatchi & Saatchi Berlin Art Director Christopher Jones, Saatchi & Saatchi Berlin Copywriter Kathrin Schaller, Saatchi & Saatchi Berlin International Coordination Heidi Tzavella, Saatchi & Saatchi Berlin Account Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, Saatchi & Saatchi Berlin Producer Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Camera/Film Editing Luca Danscher/Lukas Remie/ Stephan Krause, Parasol Island Berlin Composer/Sounddesign Jonathan Wulfes, Parasol Island Berlin Production/Director Søren Haxholm/Denis Guth, Parasol Island Berlin ECD/Creative Director Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Creative Department Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Project Leader/Media Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi Emea Account/Management Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi Emea Copywriter Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi Emea Video Designer Dmitry Panteleenka, Saatchi & Saatchi Emea Pr/Communication Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi Emea Production Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi Emea Marketing & PR Director Isobel Kerr-Newell, Saatchi & Saatchi London PR Manager Zoe Kent , Saatchi & Saatchi London Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland Entered By SAATCHI & SAATCHI Berlin

TUESDAY, JUNE 18, 2013

BRONZE AWARDS A01/009 SINGAPORE CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS Title NATIONAL NIGHT Client PERFETTI VAN MELLE Product/Service MENTOS Advertising Agency, City BBH ASIA PACIFIC Singapore Executive Creative Director Scott Mcclelland, BBH Asia Pacific Art Director Adrian Chan, BBH Asia Pacific Copywriter Douglas Hamilton, BBH Asia Pacific Creative Director Maurice Wee, BBH Asia Pacific Copywriter Paul Edmonds, BBH Asia Pacific Junior Art Director Marcus Yuen, BBH Asia Pacific Uni Lee, BBH Asia Pacific Designer Ronald Bunaidi, BBH Asia Pacific Tv Producer Charmaine Wong, BBH Asia Pacific Print Producer Brell Chen, BBH Asia Pacific Digital Producer Nicolyn Marino, BBH Asia Pacific Business Director David Webster, BBH Asia Pacific Account Director Midori Watanabe, BBH Asia Pacific Account Executive Bernice Ooi, BBH Asia Pacific Engagement Planning Director James Sowden, BBH Asia Pacific Engagement Planner Rachel Filer, BBH Asia Pacific Music Production Fuse Character Illustration Walter Teoh Music Clip Editor Elena Ho Digital Production Avantworks Entered By BBH ASIA PACIFIC Singapore A01/034 UNITED KINGDOM CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS Title TOASTIE KNIFE Client WARBURTONS Product/Service BAKERY PRODUCTS PR Agency, City CLARION COMMUNICATIONS London Entered By CLARION COMMUNICATIONS London A03/012 JAPAN AUTOMOTIVE AND TRANSPORT Title VOICE DRIVER Client NISSAN Product/Service NISSAN Advertising Agency, City TBWA\HAKUHODO Tokyo Chief Creative Officer Miki Matsui, TBWA Hakuhodo Exective Creative Director Kazuto Fukushima, TBWA Hakuhodo Creative Director Takayuki Nizawa, TBWA Hakuhodo Copy Writer Kenya Takao, TBWA Hakuhodo Kenta Ikoma, TBWA Hakuhodo Naoto Ichikawa, TBWA Hakuhodo Art Director Shawn Schrader, TBWA Hakuhodo Interactive Producer Takuma Fujii, TBWA Hakuhodo Producer Hideki Sugimasa, Kayac Hirofumi Nobuta, Hakuhodo Products Director Yasuyuki Fukatsu, Kayac Technical Director/ Front End Engineer Takashi Murai, Kayac Front End Engineer/ Device Engineer So Matsuda, Kayac Device Engineer Koki Ibukuro, Kayac Fumitaka Kimizuka, Kayac System Engineer Mitsunari Sugiyama, Kayac Designer Kazuhiro Hashimoto, Kayac Movie Producer Keisuke Mizusako, Aoi Pro. Movie Director Hiroshi Kikuchi, The Directors Guild Post Production Superviser Shinya Imoto, Redhill Entered By TBWA\HAKUHODO Tokyo A04/004 RUSSIA MEDIA, ARTS AND ENTERTAINMENT Title THE AUDIOGUIDE PROJECT Client TOCHKA G Product/Service THE MOSCOW MUSEUM OF EROTIC ART Advertising Agency, City Y&R RUSSIA Moscow Vice President Max Tucker, Young & Rubicam FMS Russia Executive Creative Director Marco Cremona, Young & Rubicam FMS Russia Client Service Director Andrey Pavlov, Young & Rubicam FMS Russia Senior Art Director Federico Fanti, Young & Rubicam FMS Russia Senior Copywriter Anton Zimin, Young & Rubicam FMS Russia Producer Ilia Uturgauri, Young & Rubicam FMS Russia CG Producer Alexander Perminov, Adservice Entered By Y&R RUSSIA Moscow

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:45 Page26

PR WINNERS

26 A05/021 TRAVEL, TOURISM & LEISURE Title Client Product/Service Advertising Agency, City PR Agency, City Creative Agency Entered By

UNITED KINGDOM ICELAND BY ANOTHER NAME PROMOTE ICELAND ICELAND THE BROOKLYN BROTHERS London ISLENSKA London Islenska The Brooklyn Brothers THE BROOKLYN BROTHERS London

A05/022 NEW ZEALAND TRAVEL, TOURISM & LEISURE Title 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Client TOURISM NEW ZEALAND Product/Service 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Advertising Agency, City WHYBIN\TBWA AUCKLAND PR Agency, City ELEVEN/PR Auckland Managing Partner Kelly Bennett, Eleven PR Developer Sam Kwan/Patrick Li, Whybin\ TBWA\DAN Auckland Production Specialist Andrew Zen/Nigel Mchardy, Whybin\ TBWA\DAN Auckland Project Manager Louise Leitch, Whybin\TBWA\DAN Auckland Account Director Stephanie Creasey, Whybin\TBWA\DAN Auckland Account Management Julia Mckee/Lynlee Smith, Whybin\TBWA\DAN Auckland Digital Creative Director Ross Howard, Whybin\TBWA\DAN Auckland Director Darryl Ward, Curious Executive Producer Matt Noonan, Curious Producer Andy Mauger, Curious Group Head Natasja Barclay, Whybin\TBWA\DAN Auckland Production Company Curious, Curious Account Director Mandy Eckford, Whybin\TBWA\DAN Auckland Strategist Hristos Varouhas, Whybin\TBWA Sydney Planner Julie Maciver, Whybin\TBWA\DAN Auckland Designer Chris Lewis/Jonathon Mead, Whybin\TBWA\DAN Auckland Art Director Cece Chu/Craig Brooks/Andy Blood, Whybin\TBWA\DAN Auckland Copywriter Ryan Price/Andy Blood/ Tammy Keegan/Lucy Morgan, Whybin\TBWA\DAN Auckland Creative Director Mark Zeman, Whybin\TBWA\DAN Auckland Executive Creative Director Andy Blood/Matty Burton/ Dave Bowman, Whybin\TBWA\ DAN Auckland, Whybin\TBWA Sydney Entered By WHYBIN\TBWA AUCKLAND A08/013 UNITED KINGDOM TECHNOLOGY AND MANUFACTURING Title WE ARE DAVID BAILEY Client SAMSUNG Product/Service NX CAMERA Advertising Agency, City CHEIL UK PR Agency, City THE RED CONSULTANCY London ECD Logan Wilmont, Cheil UK Creative Andy Day, Cheil UK Chris Lawson, Cheil UK Simon Friedberg, Cheil UK MD Matt Pye, Cheil UK Planning Director Tony Evans, Cheil UK Account Director Fraser Campbell, Cheil UK Strategic Analyst Tara Davanzati, Cheil UK Technical Director Kevin Durley, Cheil UK Business Director Sian Brigg, Cheil UK Entered By CHEIL UK A09/005 USA CHARITY AND NOT FOR PROFIT Title MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY Client INSPIRED BY THE 92ND STREET Y WITH THE SUPPORT OF THE UNITED NATIONS FOUNDATION Product/Service #GIVINGTUESDAY PR Agency, City HAVAS PR New York CEO Marian Salzman, Havas PR North America Account Director Amy Freeland, Fenton Communications

Senior Vice President/ Director of Global Marketing Susan McPherson, Fenton Communications Supervising Vice President/ Emerging Media and Technology Adam Hirsh, Edelman PR Dynamic Signal Principal Chrysula Winegar, Trumeau Chief Operating Officer Sharon Feder, Mashable Manager of Groupon Grassroots Patty Huber Morrissey, Groupon Strategic Partner Manager Libby Leffler, Facebook Director/Public/ Media Relations Beverly Greenfield, 92nd Street Y Director for Center for Innovation/Social Impact Asha Curran, 92nd Street Y Director/Programming/ Outreach Jessica Schneider, 92nd Street Y Entered By HAVAS PR New York A09/006 NEW ZEALAND CHARITY AND NOT FOR PROFIT Title DEMAND EQUAL PAY Client YWCA AUCKLAND Product/Service CHARITY Advertising Agency, City DDB GROUP NEW ZEALAND Auckland PR Agency, City MANGO COMMUNICATIONS Auckland Executive Creative Director Andy Fackrell, DDB Group New Zealand Creative Director Steve Kane, DDB Group New Zealand Copywriter/Art Director Jonathan Mcmahon, DDB Group New Zealand Art Director/Copywriter Lisa Fedyszyn, DDB Group New Zealand Copywriter/Art Director Simone Louis, DDB Group New Zealand Art Director/Copywriter Toby Morris, DDB Group New Zealand Agency Producer Jane Mill, DDB Group New Zealand Account Director Jenny Travers, DDB Group New Zealand Print Producer Andy Robilliard, DDB Group New Zealand Print Designer Amanda Summersby, DDB Group New Zealand Creative Director Aaron Goldring, DDB Group New Zealand Copywriter/Art Director Matt Webster, DDB Group New Zealand Art Director/Copywriter Ben Barnes, DDB Group New Zealand/RAPP Tribal Senior Interactive Designer Sam Schrey, DDB Group New Zealand/RAPP Tribal Digital Services Director Paul Pritchard, DDB Group New Zealand/RAPP Tribal Developer Robbie Boyd, DDB Group New Zealand/RAPP Tribal Jarrad Edwards, DDB Group New Zealand/RAPP Tribal Group Account Director Bob Glancy, DDB Group New Zealand/Mango Account Director Sean Brown, DDB Group New Zealand/Mango Account Manager Rebecca Rassie, DDB Group New Zealand/Mango Entered By DDB GROUP NEW ZEALAND Auckland A09/030 GERMANY CHARITY AND NOT FOR PROFIT Title FREE THE FORCED! Client UNITED NATIONS ASSOCIATION OF GERMANY Product/Service UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Advertising Agency, City CHEIL GERMANY Schwalbach / PP AGENDA Frankfurt Executive Creative Director Roland Rudolf, Cheil Germany Creative Director Thomas Schroeder, Cheil Germany Joern Welle, Cheil Germany Head Of Design Arnab Biswas, Cheil Germany Creative Concepter Fernanda Roedel, Cheil Germany Copywriter Thilo Mueller-Ohldach, Cheil Germany Art Director Ian Lit Shen Lim, Cheil Germany Creative Specialist Moritz Gillrath, Cheil Germany President Volker Selle, Cheil Germany Account Director Yung Kyu Tomas Lee, Cheil Germany Account Executive Anna-Sophie Johannes, Cheil Germany Younghae Suh, Cheil Germany Social Media Planner Katharina Fahnl, Cheil Germany Project Manager Digital Maximilian Ofer, Cheil Germany Project Manager Roman Laufer, Cheil Germany Event Manager Dunja Habib, Cheil Germany Producer Kai Hartung, Cheil Germany Project Manager Suzane Papac, Cheil Germany Senior Screen Designer Peter Kirsch Entered By CHEIL GERMANY Schwalbach

TUESDAY, JUNE 18, 2013

A09/036 SWEDEN CHARITY AND NOT FOR PROFIT Title CIVIL RIGHTS Client CIVIL RIGHTS DEFENDERS Product/Service CAPTCHA PR Agency, City PRIME Stockholm Director Of Communications Natasha Esbjörnson, Civil Rights Defenders Creative Director Tom Beckman, Prime Creative Olle Thunberg, Prime Publicity Specialist Louise Sallander, Prime Developer Pär Thunberg, Bärnt & Ärnst Entered By PRIME Stockholm A09/083 FRANCE CHARITY AND NOT FOR PROFIT Title THE AIRFOOD PROJECT Client LES RESTAURANTS DU COEUR Product/Service THE EUROPEAN FOOD AID Advertising Agency, City HAVAS WORLDWIDE PARIS Creative Director Coffre Christophe, Havas Paris Copywriter Blanc Guillaume, Havas Paris Art Director Gadesaude Nicolas, Havas Paris Agency Producer Camille Blow Lesage, Havas Paris Agency TV Producer Meldener Virginie, Havas Paris Director Nathan Besse, Stink Producer Greg Panteix, Stink Post Production Elodie Doritch, Nightshift Editor Hugo Lemant/Nathan Besse, Nightshift Entered By HAVAS WORLDWIDE PARIS A10/008 DENMARK CORPORATE COMMUNICATION Title WATCH YOUR MOUTH! Client CALL ME Product/Service TELCO Advertising Agency, City JANGAARD, MARK & KO Copenhagen PR Agency, City LEAD AGENCY Copenhagen Concept Developer Mikkel Jangaard, Jangaard, Mark & Ko Marie Mark, Jangaard, Mark & Ko Senior Advisor Jacob Holst Andersen, LEAD Agency CEO Kresten Schultz Jørgensen, LEAD Agency Entered By LEAD AGENCY Copenhagen A12/008 PUBLIC SECTOR Title Client Product/Service Advertising Agency, City PR Agency, City Executive Creative Director Creative Director Art Director Copywriter Designer Group Account Director Senior Account Manager Agency Producer Director Producer Music Copywriter Art Director Entered By A12/018 PUBLIC SECTOR Title Client Product/Service Advertising Agency, City Creative Director

AD Copywriter Graphic Designer

AUSTRALIA IMPOSSIBLE ORCHESTRA DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS CARE AWARE McCANN MELBOURNE PORTER NOVELLI MELBOURNE John Mescall, McCann Melbourne Pat Baron, McCann Melbourne Matt Stoddart, McCann Melbourne Natasha Wood, McCann Melbourne Scott Hall, McCann Melbourne Pat Baron, McCann Melbourne Adrian Mills, McCann Melbourne Megan Jones, McCann Melbourne Jo Alach, McCann Melbourne Aaron Wilson, Airbag Productions Katrina Fleming, Airbag Productions Victoria Conners-Bell, Airbag Productions Brett Kelly, Airbag Productions John Mescall, McCann Melbourne Pat Baron, McCann Melbourne McCANN MELBOURNE FINLAND FACEBOOK IN YOUR PANTS FINNISH HIV COUNCIL HIV AWARENESS McCANN WORLDGROUP HELSINKI Jyrki Poutanen, McCann WorldGroup Helsinki Timo Silvennoinen, McCann WorldGroup Helsinki Jyrki Poutanen, McCann WorldGroup Helsinki Timo Silvennoinen, McCann WorldGroup Helsinki Kari Mikkonen, McCann WorldGroup Helsinki Piia Seppälä, McCann WorldGroup Helsinki Kim Takala, McCann Worldgroup Helsinki Joni Lyytikäinen, McCann WorldGroup Helsinki

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:45 Page27

PR WINNERS Producer

Director Animation Sound Post Entered By

Yrjö Haavisto, McCann WorldGroup Helsinki Jyrki Poutanen, McCann WorldGroup Helsinki Petteri Lillberg, McCann WorldGroup Helsinki Ragnar Jansson, Ragnar Jansson Productions Sami Syrjä, Fake Graphics Helsinki Marko Nyberg Markus Johnson, Post Control Eric Ericsson, Patrik Brodin, Regina Törnwall, Husky Rescue McCANN WORLDGROUP HELSINKI

A13/007 SWEDEN INTERNAL COMMUNICATIONS Title THE ENEMIES OF DESPAIR Client THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN) Product/Service THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN) PR Agency, City PRIME Stockholm Creative Director Tom Beckman, Prime Project Manager Malin Severin, Prime Internal Communications Specialist Russell Mattinson, Prime Publicity Specialist Mathias Murman, Prime Senior Strategic Advisor Markus Gustafsson, Prime Senior Account Executive Per Hansen, Prime Planner Marcus Wenner, Prime Entered By PRIME Stockholm A13/009 FRANCE INTERNAL COMMUNICATIONS Title THE HUMAN YOUTUBE PLAYER Client PUBLICIS GROUPE Product/Service PUBLICIS GROUPE WISHES 2013 Advertising Agency, City DIGITAS FRANCE Levallois Perret RP-Project Manager Amélie Cruchet, Digitas France Art Director Frederic Roux, Digitas France Flash Director Brice D’annoville, Digitas France Flash Programmer Thibault Perret, Digitas France Technical Project Manager Philippe Bordachar, Digitas France Motion Designer Jeremy Vissio, Digitas France Project Manager Alix Goelen, Digitas France Creative Philippe Pinel, Digitas France Frederick Lung, Digitas France Creative Director Nicolas Thiboutot, Digitas France Chief Creative Officer Bridget Jung, Digitas France Production company WAM Entered By DIGITAS FRANCE Levallois Perret A14/055 SOUTH KOREA CORPORATE RESPONSIBILITY Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Advertising Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, Ex Creative Technical Designer Taejin Kang, Ex Creative Myeongjoon Joo, Ex Creative Entered By CHEIL WORLDWIDE Seoul A14/057 INDIA CORPORATE RESPONSIBILITY Title LIFEBUOY ROTI REMINDER Client HINDUSTAN UNILEVER Product/Service LIFEBUOY Advertising Agency, City OGILVY & MATHER INDIA Mumbai / MINDSHARE FULCRUM Mumbai National Creative Director Abhijit Avasthi, Ogilvy & Mather India Rajiv Rao, Ogilvy & Mather India National Creative Director (OgilvyAction) Vipul Salvi, Ogilvy & Mather India Regional Executive Creative Director (Asia Pacific) Daniel Comar, Ogilvyaction

Creative Director Copy Creative Controller Senior Art Director Creative Supervisor Art Director Senior Visualiser President OgilvyAction Senior Account Executive Director Producer Director Of Photography Editor Entered By A15/004 ENVIRONMENTAL PR Title Client Product/Service

Aarti Nichlani, Ogilvy & Mather India Sanjeev Singh, Ogilvy & Mather India Neelam Nagrale, Ogilvy & Mather India Shripad Paturkar, Ogilvy & Mather India Saurabh Chandekar, Ogilvy & Mather India Praveen Chavan, Ogilvy & Mather India Tushar Kadam, Ogilvy & Mather India Shrikant Bhojane, Ogilvy & Mather India Samir Gupte, Ogilvy & Mather India Tarun Gupta, Ogilvy & Mather India Vishal Mangalorkar, @infiniti Films Pria Mundra, Karthik Ganesh, Rizwan Maple, OGILVY & MATHER INDIA Mumbai GERMANY

TREE CONCERT FRIENDS OF THE EARTH NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency, City BBDO GERMANY Düsseldorf PR Agency, City KETCHUM PLEON Berlin Post Production Andrea Kuschner, ARRI Mitte Producer Michael Pflanz/Markus Kuhn, Planz Produktionservice Production Company Mat Neidhardt, Gang of Berlin TV Producer Silke Rochow/Julia Diehl/Steffen Gentis, BBDO Proximity Account Manager Events Emily Dietzsch, BBDO Live Managing Director of Events Frank Hagele, BBDO Live Account Managers Joris Jonker/Mia Lucker, BBDO Proximity Client Service Director Sebastion Schlosser, BBDO Proximity Managing Director Dirk Spakowski, BBDO Proximity Illustrator Robert Bilz Online Conception Rene Bieder/Yassin Taibi, BBDO Proximity Copywriter Lukas Liske, BBDO Proximity Art Director Daniel Schweinzer, BBDO Proximity Creative Managing Director Jan Harbeck/David Mously, BBDO Proximity Chief Creative Officer Wolfgang Schneider, BBDO Germany Account Executive PR Monika Groewe/Alexandra Wilke, Ketchum Pleon Head of Campaigning Christof Biggeleben, Ketchum Pleon Artists Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Togel Creative Director Jan Harbeck, BBDO Proximity Entered By KETCHUM PLEON Berlin

A16/002 GERMANY CRISIS AND ISSUE MANAGEMENT Title THE WORLD’S MOST POWERFUL BANNER Client NECKERMANN Product/Service NECKERMANN.DE Advertising Agency, City OGILVY GERMANY Frankfurt Chief Creative Officer Dr. Stephan Vogel, Ogilvy Germany Executive Creative Director Matthias Storath, Ogilvy Germany Creative Director Helmut Meyer, Ogilvy Germany Copywriter Dr. Stephan Vogel, Ogilvy Germany Account Management Christoph Isenbuerger, Ogilvy Germany Tibor Henseler, Ogilvy Germany Creative Planning Sabina Pal, Ogilvy Germany Advertiser’s Supervisor Hanna Maschke, Neckermann Heiko Klauer , Ogilvy Germany Entered By OGILVY GERMANY Frankfurt A16/003 USA CRISIS AND ISSUE MANAGEMENT Title FARMERS & RANCHERS ANSWER HE TOUGH QUESTIONS Client U.S. FARMERS AND RANCHERS ALLIANCE (USFRA) Product/Service NON-PROFIT FARMER AND RANCHER LED ALLIANCE PR Agency, City KETCHUM Los Angeles Partner/Associate Director/ North American Corporate Practice Melissa Kinch, Ketchum Partner/Director Global Food/ Nutrition Practice Linda Eatherton, Ketchum Partner/Midwest Director Bill Zucker, Ketchum VP/Management Supervisor Maxine Enciso, Ketchum SVP/Digital Strategy/ Innovation Gur Tsabar, Ketchum Vice President Mary Seltzer, Ketchum Consultant To Ketchum Rodger Wasson, Ketchum Svp/Head Of Brand Integration Claire Castillo, Ketchum

TUESDAY, JUNE 18, 2013

27 SVP/Food And AG Kim Essex, Ketchum Assistant Account Executive Katie Armitstead, Ketchum Account Supervisor Erika Poppelreiter, Ketchum Vice President Dane Roth, Ketchum Managing Account Supervisor Tara Raeber, Ketchum Assistant General Manager Cindy Hackmann, USFRA General Manager Hugh Whaley, USFRA Affiliate/Industry Relations Manager Abby Rinne, USFRA Project Coordinator Penny Key, USFRA Internal Communications Manager Lisa Cassady, USFRA Partner Keith Yazmir, Maslansky + Partners Senior Director/ Language Strategy Jennifer Dahm, Maslansky + Partners Entered By KETCHUM Los Angeles B01/021 BEST USE OF DIGITAL PR Title Client Product/Service PR Agency, City Key Account Manager Project Manager Art Director Creative Director Media Specialist Film Producer Production Manager Web Creative Manager Web Web Developer Entered By B01/027 BEST USE OF DIGITAL PR Title Client Product/Service PR Agency, City Managing Director Associate Director Account Manager Executive Creative Director Art Director Copywriter Account Director Production Company/ Creative Agency Director of Applied Technology And Innovation Producer Executive Producer Director Digital Agency Creative Director Senior Project Manager Art Director Senior Developer Front End Developer Search Account Director Advertising Agency Entered By

SWEDEN PARENTAL MULTITASKING THE SWEDISH CIVIL CONTINGENCIES AGENCY PUBLIC SERVICE PRIME Stockholm Lisa Hedin, Prime Shirin Hirmand, Prime Olle Thunberg, Prime Peter Lindgren, Prime Anna-Karin Grenninger, Prime Erik Håkansson, Mandarin Tobias Nilsson, Mandarin Sofia Bredenberg, Oakwood Creative Digital Agency Sebastian Broms, Oakwood Creative Digital Agency Emil Säll, Oakwood Creative Digital Agency PRIME Stockholm AUSTRALIA THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS & DUCHENNE FOUNDATION DUCHENNE MUSCULAR DYSTROPHY CHARITY RED AGENCY Sydney James Wright, Red Agency Rachel White, Red Agency Jennifer McDermott, Red Agency Steve Coll, Havas Worldwide Australia Nicole Hetherington, Havas Worldwide Australia Simon Fowler, Havas Worldwide Australia Marissa Davies, Havas Worldwide Australia Finch Emad Tahtouh, Finch Sophie Thiellon, Finch Rob Galluzzo, Finch Alyssa McClelland, Finch Reactive Tim Buesing, Reactive Hiedi Clague, Reactive Gabriel Tamborini, Reactive Sudeep Shakya, Reactive Luke Andersen, Reactive Ophenia Liang (Reseo) Havas Worldwide Australia RED AGENCY Sydney

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D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:45 Page29

PR WINNERS B01/039 BEST USE OF DIGITAL PR Title Client Product/Service Advertising Agency, City Creative Director

Art Director Strategic Planner Creative Director Project Manager Entered By B02/027 BEST USE OF SOCIAL MEDIA Title Client Product/Service Advertising Agency, City Innovation Director Entered By

LATVIA THE BIKE THEFT / VELOFENDERS IR MAGAZINE WRONG DIGITAL Riga Valters Jonats, PIKA Oskars Cirsis, PIKA Renars Liepins, PIKA Martins Zutis, PIKA Artis Krilovs, PIKA Voldemars Dudums, Dudums Rolands Puhovs, Cits Medijs WRONG DIGITAL Riga PUERTO RICO FOLLOW2UNFOLLOW PUERTO RICO GOVERNMENT CORRECTIONAL AND REHABILITATION DEPARTMENT STARCOM MEDIAVEST GROUP San Juan Alejandro Rosado, Starcom MediaVest Group STARCOM MEDIAVEST GROUP San Juan

B03/011 GERMANY BEST USE OF LIVE EVENTS AND/OR STUNTS Title TREE CONCERT Client FRIENDS OF THE EARTH Product/Service NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency, City BBDO GERMANY Düsseldorf PR Agency, City KETCHUM PLEON Berlin Post Production Andrea Kuschner, ARRI Mitte Producer Michael Pflanz/Markus Kuhn, Planz Produktionservice Production Company Mat Neidhardt/Friederike Seifert, Gang of Berlin TV Producer Silke Rochow/Julia Diehl/Steffen Gentis, BBDO Proximity Account Manager Events Emily Dietzsch, BBDO Live Managing Director of Events Frank Hagele, BBDO Live Account Managers Joris Jonker/Mia Lucker, BBDO Proximity Client Service Director Sebastion Schlosser, BBDO Proximity Managing Director Dirk Spakowski, BBDO Proximity Illustrator Robert Bilz Online Conception Rene Bieder/Yassin Taibi, BBDO Proximity Copywriter Lukas Liske, BBDO Proximity Art Director Daniel Schweinzer, BBDO Proximity Creative Managing Director Jan Harbeck/David Mously, BBDO Proximity Chief Creative Officer Wolfgang Schneider, BBDO Germany Account Executive PR Monika Groewe/Alexandra Wilke, Ketchum Pleon Head Of Campaigning Christof Biggeleben, Ketchum Pleon Artists Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Togel Creative Director Jan Harbeck, BBDO Proximity Entered By KETCHUM PLEON Berlin B03/045 GERMANY BEST USE OF LIVE EVENTS AND/OR STUNTS Title FREE THE FORCED! Client UNITED NATIONS ASSOCIATION OF GERMANY Product/Service UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Advertising Agency, City PP AGENDA Frankfurt / CHEIL GERMANY Schwalbach Executive Creative Director Roland Rudolf, Cheil Germany Creative Director Thomas Schroeder, Cheil Germany Joern Welle, Cheil Germany Head Of Design Arnab Biswas, Cheil Germany Creative Concepter Fernanda Roedel, Cheil Germany Copywriter Thilo Mueller-Ohldach, Cheil Germany Art Director Ian Lit Shen Lim, Cheil Germany Creative Specialist Moritz Gillrath, Cheil Germany President Volker Selle, Cheil Germany Account Director Yung Kyu Tomas Lee, Cheil Germany Account Executive Anna-Sophie Johannes, Cheil Germany Younghae Suh, Cheil Germany Social Media Planner Katharina Fahnl, Cheil Germany Project Manager Digital Maximilian Ofer, Cheil Germany Project Manager Roman Laufer, Cheil Germany

Event Manager Producer Project Manager Senior Screen Designer Entered By

Dunja Habib, Cheil Germany Kai Hartung, Cheil Germany Suzane Papac, Cheil Germany Peter Kirsch CHEIL GERMANY Schwalbach

B04/006 CELEBRITY ENDORSEMENT Title

USA

Client Product/Service PR Agency, City Vice President/General Manager/Brand Practice Senior Vice President/ Media Relations Senior Account Executive

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN DR PEPPER SNAPPLE GROUP BEVERAGE/SODA KETCHUM Washington Deirdre Middleton, Ketchum

Aj Goodman, Ketchum Amy Jackson, Ketchum Rachel Lader, Ketchum Account Executive Ashley Stoney, Ketchum Eddie Moye, Ketchum Associate Account Executive Lauren Samaha, Ketchum Lauren Arizmendi, Ketchum Vice President/ Senior Media Specialist Chris Hamilton, Ketchum Vice President/Director/ Consumer Media Group Suzanne Lyons, Ketchum Vice President/ Senior Media Specialist Erica Saviano Tsioutas, Ketchum Senior Media Specialist Jen Parsons, Ketchum Vice President/ Associate Director Margo Schneider, Ketchum Account Supervisor Kristin Loretta, Ketchum Vice President/ Corporate Communications/ Dr. Pepper Greg Artkop, Dr Pepper Snapple Group Director/ Corporate Communications/ Dr. Pepper Chris Barnes, Dr Pepper Snapple Group Entered By KETCHUM Washington B04/017 CELEBRITY ENDORSEMENT Title Client Product/Service Advertising Agency, City PR Agency, City ECD Creative

MD Planning Director Account Director Strategic Analyst Technical Director Business Director Entered By B05/024 BEST USE OF BROADCAST Title Client Product/Service Advertising Agency, City PR Agency, City Chief Creative Officer Executive Creative Director Creative Director Creative

Planner Producer Entered By

UNITED KINGDOM WE ARE DAVID BAILEY SAMSUNG NX CAMERA CHEIL UK THE RED CONSULTANCY London Logan Wilmont, Cheil UK Andy Day, Cheil UK Chris Lawson, Cheil UK Simon Friedberg, Cheil UK Matt Pye, Cheil UK Tony Evans, Cheil UK Fraser Campbell, Cheil UK Tara Davanzati, Cheil UK Kevin Durley, Cheil UK Sian Brigg, Cheil UK CHEIL UK PARAGUAY NO NAME MATCH UNICEF ID CAMPAIN ONIRIA/TBWA Asuncion DEBROCA Asunción Camilo Guanes, ONIRIA\TBWA Daniel Achával, ONIRIA\TBWA Jorge Tercarioli, ONIRIA\TBWA Arturo Valiente, ONIRIA\TBWA René López, ONIRIA\TBWA Jorge Collar, ONIRIA\TBWA Sergio Sevega, ONIRIA\TBWA Rodrigo Weiberlen, ONIRIA\TBWA Poli Achával, ONIRIA\TBWA ONIRIA/TBWA Asuncion

B06/033 IRELAND BEST USE OF SPONSORSHIP Title P&G PARALYMPICS MEDAL CEREMONY GOLDEN MOMENT OF THE GAMES Client P&G Product/Service P&G PR Agency, City FLEISHMAN HILLARD Dublin

TUESDAY, JUNE 18, 2013

29 Global Sports Marketing/ Olympics Director Director Creative Director Senior Client Executive Entered By B06/041 BEST USE OF SPONSORSHIP Title Client Product/Service PR Agency, City Planner Account Director Special Projects Director Senior Account Manager Associate Director

Entered By

Nathan Homer, P&G Gill Madden, Fleishman-Hillard Dublin Brian Melarkey, Fleishman-Hillard Dublin Ellen Ryan, Fleishman-Hillard Dublin FLEISHMAN HILLARD Dublin UNITED KINGDOM ENERGY OF THE NATION EDF ENERGY ENERGY OF THE NATION WEBER SHANDWICK London Shannon Singh, AMV Suzi Black, Havas Mark Bustard, Ignite Rhian Croucher, Weber Shandwick Sally Phillips, Weber Shandwick Roxanne Kalha, Weber Shandwick Emma Robertson, Weber Shandwick Katherine Mcgettigan, Weber Shandwick WEBER SHANDWICK London

B07/010 UNITED KINGDOM BEST LAUNCH OR RE-LAUNCH Title PHILIP’S PERFECTCARE MAKES IRONING HOT Client PHILIPS UK Product/Service PHILIPS PERFECTCARE IRON PR Agency, City ONEVOICE CONNECT London Marketing Manager/ Garment Care Gemma McHenry, Philips PR Manager Tina Withington, Philips Account Manager Danielle Daly, OneVoice Associate Director Hannah Feltham, OneVoice Practice Director Kate Hopper, OneVoice Entered By ONEVOICE CONNECT London B07/068 JAPAN BEST LAUNCH OR RE-LAUNCH Title THE SOIL RESTAURANT Client PROTOLEAF Product/Service 100% ORGANIC SOIL Advertising Agency, City TBWA\HAKUHODO Tokyo Chief Creative Officer Miki Matsui, TBWA\Hakuhodo Executive Creative Director Kazoo Sato, TBWA\Hakuhodo Creative Director/Copywriter Tomoki Harada, TBWA\Hakuhodo PR Planner Takahiro Miura, TBWA\Hakuhodo Art Director Keisuke Shimizu, TBWA\Hakuhodo Nozomi Imaoka, TBWA\Hakuhodo Copywriter Chino Yamaguchi, TBWA\Hakuhodo Agency Producer Kaoru Ootani, TBWA\Hakuhodo PR Planner Miho Majima, Initial Entered By TBWA\HAKUHODO Tokyo B08/007 ARGENTINA BEST USE OF MEDIA RELATIONS Title BEAT FOR ME, ARGENTINA Client DANONE ARGENTINA S.A. Product/Service VIDACOL PR Agency, City KETCHUM ARGENTINA Buenos Aires Innovation Producer Pablo Del Bosco, +Castro Innovation House Founder Nicolas Pimentel, +Castro Innovation House Brand Assistant Trinidad Bensusan, Danone Argentina S.A. AMB Sr Maria Celia Lima, Danone Argentina S.A. Health Affairs Manager Ezequiel Diaz, Danone Argentina S.A. Senior Brand Manager Fernando Ragni, Danone Argentina S.A. Corporate Affairs Director Facundo Etchebehere, Danone Argentina S.A. Account Assistant Tatiana Weiman, Ketchum Senior Account Executive Victoria Farfan, Ketchum Luciana Morana, Ketchum Account Director Ariel Rosenberg, Ketchum CEO Gustavo Averbuj, Ketchum Entered By KETCHUM ARGENTINA Buenos Aires B08/023 GERMANY BEST USE OF MEDIA RELATIONS Title FREE THE FORCED! Client UNITED NATIONS ASSOCIATION OF GERMANY

S:220 mm

S:310 mm

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In Introducing the Innovation Lions ssponsored by Intel.

Copyright 2013 Intel Corporation. All rights reserved. Intel, the Intel logo, Look Inside, and the Intel Look Inside logo are trademarks of Intel Corporation in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.

Not possible. Go back to the drawing board. Too far-fetched. That’s crazy. I’m speechless. That’s just dumb. It can’t be done. What’s the backup plan? Explain it to me like I’m a moron. Explain it again. How? Ain’t never gonna happen. I don’t know what to think. I’m just playing devil’s advocate here. It’s a lost cause. It’s off strategy. Let me stop you right there. Doesn’t sound very practical. We’re not on the same page. Is there something easier? You’ve gone too far. It’s different, I’ll give you that. I’m going to have to think about it. No one can pull it off. What have you been smoking? Whoa. No. Just no. That’s funny. Oh wait, you’re serious? Too complicated. Too hard. It’s impossible. Nonviable. Unattainable. INCONCEIVABLE! I’m not sure. Something is off. It raises a lot of questions. Is that a big idea? Or we can not do that. Sounds confusing. Are you feeling OK? You’re kidding, right? There’s just too much that could go wrong. Let’s do my idea this time; we’ll do yours next time. Someone is ying over the cuckoo’s nest. Random. That’s a great idea, hold on to it for next time. The client is just asking for a banner ad. Is there a reference video for it? Time out. Be more grounded. I’m just not seeing it. Where did that idea come from? Maybe you should think about doing something else for a living. Wait…I’m confused. Give it up. I know we said we wanted something innovative, but we wanted something easy to do. Let’s not blow the budget. You’re not going to win this one. Uhhhhh…I don’t know how. It’s a stretch. I understand that I don’t understand. Let’s keep it in our back pocket. It’s time for a come to Jesus meeting. Do you just make this stuff up? Don’t do it. Won’t do it. Can’t do it. Hahahahaha. You’ve got to be kidding. I get it…I just don’t GET it. That’s absurd. Reel it in. Come back down to earth. This is as far as we go. I hate to be the one to burst your bubble. It’s career suicide. What else you got? I’m struggling with this one. Be realistic. We didn’t ask for this. Maybe just table that idea for now. What kind of idea is that? Yes and no. It makes me nervous. Who is going to pay for that? It’s kind of out of left eld. This will never see the light of day. Try a different approach. We’re not trying to reinvent the wheel here. Try again. Yeah, but does it check the box? Hold that thought. That’s going to be really hard to pull off. Can we cheat it? I just don’t see it. Oh wait, you’re actually serious. Whoa. Wow, you’ve really pushed it. I’m pulling the plug. Be rational. Start over. Let’s sleep on it. What a pile of manure. It’s an uphill battle. Be reasonable. You’re hilarious. It’s slightly insane. It’s unfeasible. No one cares about that. You could use your own money to pay for it. It’s over. No one is going to use it. We don’t have the funding. It’s off strategy. It’s just a bit too clever. We shouldn’t spend too much time on this. This project is out of scope. Feels forced. It’s not doable. Rein it in a little. It’s got heart but a lot of holes. Not feelin’ it. This makes me a little uncomfortable. What?! I don’t want to put a ceiling on your blue sky, but no. It’s hopeless. It’s out of the question. I like it…I just don’t love it. Whoa. There’s just too much that could go wrong. There’s no answer. No one will know what to do with that. That’s crazy. I’m just playing devil’s advocate here. Can we step back for a second? Time out! How can we leverage this? No way. No how. Here’s the thing. How? Slow down. Let’s just do something we know the client will buy. We don’t have the resources. You’re setting yourself up for failure. Pie in the sky. Come again. But that doesn’t exist. It’s not on anyone’s radar. I only understood about half of what you said. Let’s talk about it later. That’s crazy. I don’t know what to think. You’ve got to be kidding. Move on. Maybe it’s time you took a vacation. Oh man, I haven’t laughed that hard in a long time. It’ll take too long. It’s too much effort. I don’t say “preposterous,” but that’s preposterous. You may have to compromise. Ain’t never gonna happen. What if it doesn’t work? Give it up. Huh? Don’t fall on your sword for it. It’s not worth it. Why even try? Maybe go back to the brief. Take a shortcut. This is never going to happen. Not possible. Go back to the drawing board. Let me stop you right there. Too far-fetched. I’m speechless. No. Just no. That’s just dumb. It can’t be done. Explain it to me like I’m a moron. Explain it again. How? It’s a lost cause. It’s off strategy. You’ve gone too far. Doesn’t sound very practical. We’re not on the same page. Is there something easier? I’m just playing devil’s advocate here. What’s the backup plan? It’s different, I’ll give you that. I’m going to have to think about it. Too hard. Whoa. No one can pull it off. What have you been smoking? That’s funny. Oh wait, you’re serious? Too complicated. It’s impossible. Nonviable. Unattainable. INCONCEIVABLE! I’m not sure. Something is off. Sounds confusing. It raises a lot of questions. Is that a big idea? Are you feeling OK? Let’s do my idea this time; we’ll do yours next time. I’m just not seeing it. Time out. That’s a great idea, hold on to it for next time. The client is just asking for a banner ad. Is there a reference video for it? Let’s not blow the budget. Where did that idea come from? Who is going to pay for that? You’re kidding, right? Maybe you should think about doing something else for a living. Wait…I’m confused. I know we said we wanted something innovative, but we wanted something easy to do. You’re not going to win this one. Uhhhhh…I don’t know how. It’s a stretch. I understand that I don’t understand. Let’s keep it in our back pocket. Random. What kind of idea is that? Do you just make this stuff up? Don’t do it. Won’t do it. Can’t do it. Hahahahaha. I get it…I just don’t GET it. Or we can not do that. That’s absurd. Someone is ying over the cuckoo’s nest. Reel it in. Be more grounded. This will never see the light of day. I hate to be the one to burst your bubble. What else you got? I’m struggling with this one. We’re not trying to reinvent the wheel here. Come back down to earth. Try again. It’s career suicide. We didn’t ask for this. That’s going to be really hard to pull off. Yeah, but does it check the box? It’s time for a come to Jesus meeting. Be reasonable. Try a different approach. I just don’t see it. Can we cheat it? You’re hilarious. Oh wait, you’re actually serious. Wow, you’ve really pushed it. Be realistic. Hold that thought. I’m pulling the plug. This makes me a little uncomfortable. This is as far as we go. It’s kind of out of left eld. Let’s sleep on it. What a pile of manure. Yes and no. It makes me nervous. Be rational. It’s slightly insane. It’s unfeasible. Start over. It’s over. No one is going to use it. No one cares about that. We don’t have the funding. We shouldn’t spend too much time on this. It’s an uphill battle. This project is out of scope. Feels forced. Rein it in a little. It’s got heart but a lot of holes. It’s off strategy. It’s not doable. You could use your own money to pay for it. What?! Maybe just table that idea for now. Give it up. Not feelin’ it. I don’t want to put a ceiling on your blue sky, but no. It’s hopeless. It’s just a bit too clever. Let’s hold off on it for now. I like it…I just don’t love it. No one will know what to do with that. Can we step back for a second? It’s too much effort. There’s no answer. Time out! How can we leverage this? No way. No how. You’ve gone off the deep end. Slow down. Maybe go back to the brief. Let’s just do something we know the client will buy. You’re setting yourself up for failure. We don’t have the resources. You may have to compromise. I only understood about half of what you said. Come again. Let’s talk about it later. But that doesn’t exist. It’s not on anyone’s radar. Here’s the thing. It’s out of the question. Let’s hold off on it for now. Pie in the sky. Move on. This is never going to happen. Oh man, I haven’t laughed that hard in a long time. Give it up. It’ll take too long. What if it doesn’t work? Huh? I don’t say “preposterous,” but that’s preposterous. Too hard. Don’t fall on your sword for it. It’s not worth it. Why even try? Take a shortcut. Explain it again. You’ve gone off the deep end. Let me stop you right there. Not possible. Maybe it’s time you took a vacation. Too far-fetched. I’m speechless. Ain’t never gonna happen. That’s just dumb. It can’t be done. Explain it to me like I’m a moron. That’s funny. We’re not on the same page. Go back to the drawing board. It’s a lost cause. It’s off strategy. I’m not sure. Doesn’t sound very practical. No. Just no. Is there something easier? You’ve gone too far. Let’s do my idea this time; we’ll do yours next time. You’re kidding, right? It’s different, I’ll give you that. Don’t know what to think. Where did that idea come from? Are you feeling OK? I’m going to have to think about it. What have you been smoking? Oh wait, you’re serious? Maybe you should think about doing something else for a living. Too complicated. It’s impossible. Nonviable. Unattainable. INCONCEIVABLE! Something is off. It raises a lot of questions. Is that a big idea? Or we can not do that. Sounds confusing. There’s just too much that could go wrong. What’s the backup plan? That’s a great idea, hold on to it for next time. No one can pull it off. Is there a reference video for it? Wait…I’m confused. The client is just asking for a banner ad. Let’s not blow the budget. It’s a stretch. Let’s keep it in our back pocket. Don’t do it. Won’t do it. Can’t do it.

17/06/13 21:46

D3-20-29 PR Winners BAt_Mise en page 1 17/06/13 21:45 Page31

PR WINNERS Product/Service Advertising Agency, City Executive Creative Director Creative Director Head Of Design Creative Concepter Copywriter Art Director Creative Specialist President Account Director Account Executive Social Media Planner Project Manager Digital Project Manager Event Manager Producer Project Manager Senior Screen Designer Entered By

UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE PP AGENDA Frankfurt / CHEIL GERMANY Schwalbach Roland Rudolf, Cheil Germany Thomas Schroeder, Cheil Germany Joern Welle, Cheil Germany Arnab Biswas, Cheil Germany Fernanda Roedel, Cheil Germany Thilo Mueller-Ohldach, Cheil Germany Ian Lit Shen Lim, Cheil Germany Moritz Gillrath, Cheil Germany Volker Selle, Cheil Germany Yung Kyu Tomas Lee, Cheil Germany Anna-Sophie Johannes, Cheil Germany Younghae Suh, Cheil Germany Katharina Fahnl, Cheil Germany Maximilian Ofer, Cheil Germany Roman Laufer, Cheil Germany Dunja Habib, Cheil Germany Kai Hartung, Cheil Germany Suzane Papac, Cheil Germany Peter Kirsch CHEIL GERMANY Schwalbach

B08/037 FRANCE BEST USE OF MEDIA RELATIONS Title THE COUNTRYWIDE JOKE Client CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL Product/Service CARAMBAR Advertising Agency, City FRED & FARID PARIS PR Agency, City LES MERVEILLEUSES Paris Creative Directors Fred/Farid, Kids Love Jetlag (Fred/Farid Group)/ Fred/Farid Media (Fred/Farid Group) Copywriters Pascal Crifo/François Grouiller/ Olivier Aumard/Pierre Jouffray, Kids Love Jetlag (Fred/Farid Group)/ Fred/Farid Media (Fred/Farid Group) Art Direction Assistant Romain Joveneau/Caroline Tang, Kids Love Jetlag (Fred/Farid Group)/ Fred/Farid Media (Fred/Farid Group) Agency Supervisors Jalila Levesque/Isabelle Constant/ Mourad Ait Elhadj, Kids Love Jetlag (Fred/Farid Group)/Fred/ Farid Media (Fred/Farid Group) Community Management Jeremy Zeitoun/Samy Zakari, Kids Love Jetlag (Fred/Farid Group)/ Fred/Farid Media (Fred/Farid Group) Pr Brand Les Merveilleuses Advertising Supervisors Magali Genetay/Magali Mirault, Carambar - Kraft Foods Mondelez International Entered By FRED & FARID PARIS B08/057 ITALY BEST USE OF MEDIA RELATIONS Title LOVEVILLE Client RECKITT BENCKISER Product/Service DUREX Advertising Agency, City HAVAS WORLDWIDE MILAN PR Agency, City D’ANTONA&PARTNERS Milan Executive Creative Director Giovanni Porro, Havas Worldwide Milan Creative Directors Selmi Barissever/Lorenzo Crespi, Havas Worldwide Milan Digital Creative Director Tommaso Mezzavilla, Havas Digital Milan Creative Team Filippo Formentini/ Maria Vittoria Apicella/Luca Fasoli/Vit, Havas Worldwide Milan/Havas Digital Account Team Ada Guerriero/Dania Bianuni/ Federica Busino/Benedetta Grossi, Havas Worldwide Milan/Havas Digital Producer Sara Poltronieri, Havas Worldwide Milan Director Alberto Colombo, Karen Film Viral Production Company Music (Rearrangement Of Colonel Bogey) Stefano Braida, Karen Film Viral Production Company Production Company Nomint, Video Showcase PR Agency Emanuela Alessandro, D’Antona & Partners Entered By HAVAS WORLDWIDE MILAN

C01/018 COSTA RICA BEST INTEGRATED CAMPAIGN LED BY PR Title UNIQUE BREEDS Client TERRITORIO DE ZAGUATES Product/Service TERRITORIO DE ZAGUATES DOG SHELTER Advertising Agency, City GARNIER/BBDO San José Chief Executive Officer Mauricio Garnier, Garnier BBDO General Creative Director Manuel Travisany, Garnier BBDO Art Director Héctor Acuña, Garnier BBDO Creative Sergio Chinchilla, Garnier BBDO Creative Director Diego Vásquez, Garnier BBDO Designer Natalia Milner, Garnier BBDO Art Director Manuel Méndez, Garnier BBDO Production Director Tomas Jankovich, Garnier BBDO Producer Walter Benavides, Garnier BBDO Photographer José Pastor, Garnier BBDO Media Director Alexandra Orozco, Garnier BBDO PR Director Ivonne Aguilar, Garnier BBDO BTL Producer Edwin Valverde, Garnier BBDO Esteban Garro, Garnier BBDO Graphic Producer Randall Salazar, Garnier BBDO Photographer Alex Zúñiga, Alex Zúñiga Photo Animator Joaquín Vargas, La Sala Post Creative Director Alan Carmona, Garnier BBDO Rolando Madrigal, Garnier BBDO Entered By GARNIER/BBDO San José C01/020 AUSTRALIA BEST INTEGRATED CAMPAIGN LED BY PR Title FAIR GO BRO Client VIRGIN MOBILE AUSTRALIA Product/Service VIRGIN MOBILE Advertising Agency, City HAVAS WORLDWIDE AUSTRALIA North Sydney PR Agency, City ONE GREEN BEAN Sydney Executive Creative Director Steve Coll, Havas Worldwide Sydney Kat Thomas, One Green Bean Group Account Director Scott Mcintyre, Havas Worldwide Sydney Senior Account Director Matt Holmes, One Green Bean Account Director Josh Sandford, Havas Worldwide Sydney Ross Jauncey, Havas Worldwide Sydney Senior Account Manager Jess Makin, One Green Bean Head Of Broadcast Monique Pardavi, Havas Worldwide Sydney Digital Communications Strategist Matt Kendall, One Green Bean Senior Digital Producer Vyvyan Hammond, One Green Bean Producer Warrick Nicholson, Havas Worldwide Sydney Account Manager Lucinda Cole, One Green Bean Marissa Davies, Havas Worldwide Sydney Jenny Fallon, Havas Worldwide Sydney Creative Lucas Jatoba, Havas Worldwide Sydney Jack Nunn, Havas Worldwide Sydney Ben Pearce, Havas Worldwide Sydney Social Media Manager Duncan Byrne, One Green Bean Community Manager Zoë Condon, One Green Bean Account Coordinator Lené Ferris, One Green Bean Entered By ONE GREEN BEAN Sydney C01/023 NEW ZEALAND BEST INTEGRATED CAMPAIGN LED BY PR Title DRIVING DOGS Client SPCA / MINI NEW ZEALAND Product/Service PUBLIC AWARENESS / BRAND SPONSORSHIP LEVERAGE / PET ADOPTION Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Asia Pacific Executive Creative Director James Mok, Draftfcb New Zealand Executive Creative Director Regan Grafton, Draftfcb New Zealand Tony Clewett, Draftfcb New Zealand Creative Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick Mcfarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager - PR Angela Spain, Draftfcb New Zealand Account Manager - PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand

TUESDAY, JUNE 18, 2013

31 Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland C01/035 ARGENTINA BEST INTEGRATED CAMPAIGN LED BY PR Title THE BREAD OF MEMORY Client AMIA Product/Service AMIA Advertising Agency, City OGILVY & MATHER ARGENTINA Buenos Aires Executive Creative Director Javier Mentasti, Ogilvy & Mather Argentina Maximiliano Maddalena, Ogilvy & Mather Argentina Head Of Art Diego Grandi, Ogilvy & Mather Argentina Creative Director Juan Pablo Carrizo, Ogilvy & Mather Argentina Patricio Elfi, Ogilvy & MatherArgentina Copywriter Lucas Antunes/Tomás Gianelli, Ogilvy & Mather Argentina Art Director Daniel Correa/Maximiliano Elbo, Ogilvy & Mather Argentina Account Director Mariela Seijo, Ogilvy & Mather Argentina Executive Account Julieta Real, Ogilvy & Mather Argentina Chief Executive Producer Valeria Pinto, Parson Argentina Agency Producer Alejandro Travaglini, Parson Argentina Edition Alejandro Sorín/ Patricio Gomez Llambí/Ricardo Levaggi, Parson Argentina Graphic Production Osvaldo Bianco/Ariel Bianco, Ogilvy & Mather Argentina Original Music Néctar Música, Néctar Música Entered By OGILVY & MATHER ARGENTINA Buenos Aires C01/038 INDIA BEST INTEGRATED CAMPAIGN LED BY PR Title SHAVE OR CRAVE Client P&G INDIA Product/Service GILLETTE FUSION GAMER Advertising Agency, City BBDO INDIA Mumbai Editor Sumit Sawardekar Kirk Jacob, Dreamcatchers Piyush Raghani/Surashmi Basu, Old School Film, Nishant Singh/Achint, Interface Prashant Desai/Preeti Jadhav, MediaCom, Rekha Rao/ Amanda Mendonza, Weber Shandwick Kiran Dodiya/Shyam Gursahani/ Madonna Dsouza, Encompass Sherwan Ahsan/Mehak Batra, Proximity India Editor Rajeev Mohite, BBDO India Retouch Artist Hitesh Shah/Shankar Yelugu/ Sameet Koyand/Venkatesh Pagidimarry, BBDO India Account Executive Rima Wadhwa, BBDO India Account Director Keegan D’mello, BBDO India Art Director Josy Paul/Rajdeepak Das/ Sandeep Sawant/Gunjan Poddar/ Naini Shah/Namrata Patnaik/ BBDO India Copywriter Josy Paul/Rajdeepak Das/ Sandeep Sawant/Namrata Patnaik/ Arzan Antia/Gunjan Poddar, BBDO India Creative Director Josy Paul/Rajdeepak Das/ Sandeep Sawant, BBDO India Executive Creative Director Rajdeepak Das, BBDO India Chairman/ Chief Creative Officer Josy Paul, BBDO India Entered By BBDO INDIA Mumbai C02/012 UNITED KINGDOM BEST INTERNATIONAL PR CAMPAIGN Title ICELAND BY ANOTHER NAME Client PROMOTE ICELAND Product/Service ICELAND Advertising Agency, City THE BROOKLYN BROTHERS London PR Agency, City ISLENSKA London Creative Agency Islenska, The Brooklyn Brothers Entered By THE BROOKLYN BROTHERS London

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DIRECT

GRAND PRIX

Keep a RATTLESNAKE as a pet Sell both your KIDNEYS on the internet Get your TOAST out with a fork Race around the BOOMGATES on your way to work

Watch the video and download the song

dumbwaystodie.com

GRAND P RIX WINN DUMB W ER AYS METRO T TO DIE RAINS MCCANN MELBOU RNE AUSTRAL IA

TUESDAY, JUNE 18, 2013

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17/06/13 22:55

D3-24-31 Direct Winners_Mise en page 1 17/06/13 22:38 Page34

DIRECT WINNERS GRAND PRIX

Production Company

E01/020 AUSTRALIA BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Direct/Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver McGill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Art Director Pat Baron, McCann Entered By McCANN MELBOURNE

Photography Sound Company Locutor Entered By

GOLD AWARDS A01/011 FLAT MAILING Title Client Product/Service Direct/Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Graphic Design Agency Producer Creative Producer Entered By

GERMANY THE DAILY ABUSE INNOCENCE IN DANGER NGO SERVICEPLAN Munich Alexander Schill, Serviceplan Maik Kaehler, Serviceplan Christoph Nann, Serviceplan Marc Vosshall, Serviceplan Angeliki Karnoupaki, Serviceplan Iliés Terki Hassaine, Serviceplan Robin Lorentschat, Serviceplan Anna Hacker, Serviceplan Florian Klietz, Serviceplan Christopher Hanebuth, Serviceplan Christoph Klasen, Serviceplan Sven Simon, Serviceplan Florian Panier, Serviceplan SERVICEPLAN Munich

A03/086 BRAZIL AMBIENT MEDIA: LARGE SCALE Title MY BLOOD IS RED AND BLACK Client HEMOBA/ESPORTE CLUBE VITîRIA Product/Service FOOTBALL TEAM Direct/Advertising Agency, City LEO BURNETT TAILOR MADE São Paulo Chief Creative Officer Marcelo Reis, Leo Burnett Tailor Made Executive Creative Director Guilherme Jahara, Leo Burnett Tailor Made Creative Directors Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene, Leo Burnett Tailor Made Art Directors Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara, Leo Burnett Tailor Made Copywriters Erick Mendonça/João Caetano Brasil, Leo Burnett Tailor Made Account Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Media Fernando Sales/André Massuda, Leo Burnett Tailor Made Planner Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made Agency Producer Celso Groba/Maria Fernanda Moura/ Rafael Messias/Camila Aquino, Leo Burnett Tailor Made Client´s Approval Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/ Alexi Portel, Hemoba/ Esporte Clube Vitória

Bia Flecha/Fernando Sanches, Vetor Zero/Brasileira Filmes Gabriel Teixeira Audioboutique Wagner Moura LEO BURNETT TAILOR MADE São Paulo

A03/137 AUSTRALIA AMBIENT MEDIA: LARGE SCALE Title SMALL WORLD MACHINES Client COCA-COLA Product/Service COCA-COLA Direct/Advertising Agency, City LEO BURNETT SYDNEY Global Chief Creative Officer Mark Tutssel, Leo Burnett Chicago Chief Creative Officer Andy Dilallo, Leo Burnett Sydney Creative Directors Grant McAloon/Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Art Directors Justin Carew/Iggy Rodriguez, Leo Burnett Sydney Copywriters Iggy Rodriguez/Justin Carew, Leo Burnett Sydney Designers Omari Miller/John-Henry Pajak/ Dave Mugford, Leo Burnett Chicago/ Leo Burnett Sydney Director - Creative TechnologyChad Mirshak, Leo Burnett Chicago Creative Technologists Brendan Crich/Scott North/Keong Seet, Leo Burnett Chicago Executive Producer Adrian Gunadi, Leo Burnett Sydney Producer Stephen Clark, Leo Burnett Chicago Executive Account Director Bob Raidt, Leo Burnett Chicago Account Supervisor Katie Nikolaus, Leo Burnett Chicago Director Patrick Fileti, Leo Burnett Sydney Editor Patrick Fileti, Leo Burnett Sydney Art Director/Writer Andy Dilallo, Leo Burnett Sydney 2nd Unit Director Angus Forbes, Leo Burnett Sydney Production Company The Super Group Highlight Films Music Song Zu Entered By LEO BURNETT SYDNEY A05/022 GERMANY DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS Title SKY LIVESPOTS Client SKY Product/Service SKY Direct/Advertising Agency, City SERVICEPLAN Munich Teamlead Champions League Frank Dammann, Sky Production Manager Sports Julia Boettger, Sky Senior Manager Campaign Communications Sabine Schernthaner, Sky Senior Manager Content Marketing Benno Unterforsthuber, Sky Director Campaign Communications/ Social Media Esther Henze, Sky Senior Vice President Marketing Ivo Hoevel, Sky Media Agency Daniel Epailly, Mindshare Agency Producer Florian Panier, Serviceplan Graphic Design Andreas Heuschneider, Serviceplan Account Supervisor Alexander Wieland/Katrin Eberbach/ Felix Emmerlich, Serviceplan Art Director Franz Roeppischer, Serviceplan Copywriter Lorenz Langgartner/ Frank Seiler, Serviceplan Creative Director Sandra Loibl/Oliver Palmer, Serviceplan Executive Creative Director Matthias Harbeck, Serviceplan Chief Creative Officer Alexander Schill, Serviceplan Entered By SERVICEPLAN Munich B01/104 NEW ZEALAND WEBSITES, MICROSITES & BANNERS Title TRIAL BY TIMELINE Client AMNESTY INTERNATIONAL Product/Service AMNESTY INTERNATIONAL Direct/Advertising Agency, City COLENSO BBDO Auckland Creative Chairman Nick Worthington, Colenso BBDO Creative Director Levi Slavin, Colenso BBDO

TUESDAY, JUNE 18, 2013

Digital Creative Director/ Art Director Dan Wright, Colenso BBDO Art Director Anna Stickley, Colenso BBDO Copywriter Ben Polkinghorne, Colenso BBDO Account Director Helen Fitzsimons, Colenso BBDO Account Executive Eileen Cosgrove-Moloney, Colenso BBDO Planner Hayley Pardoe, Colenso BBDO Agency Producer James McMullan, Colenso BBDO Animation Executive Producer Amanda Chambers, Assembly Animation - Design Lead Matt Von Trott, Assembly Animation - Designer Scott Wilson, Assembly Deputy Director (Campaigns/ Research/Advocacy/ Communications) Rebecca Emery, Amnesty International NZ Media/Communications Manager Anita Harvey, Amnesty International NZ Entered By COLENSO BBDO Auckland B02/046 SINGAPORE MOBILE MARKETING Title THIRD EYE Client STARHUB MOBILE Product/Service MOBILE BRANDING Direct/Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson, DDB Group Singapore Group Executive Creative Director Joji Jacob, DDB Group Singapore Creative Director/Art Director Khalid Osman, DDB Group Singapore Associate Creative Director/ Copywriter Lester Lee, DDB Group Singapore Head Of Technology Yeo Wee Lee, DDB Group Singapore Senior Content Engineer Derrick Teo, DDB Group Singapore Mobile Application Engineer Mario Dinata, DDB Group Singapore Associate Project Director Leslie Goh, DDB Group Singapore Senior Project Executive Joey Yu, DDB Group Singapore Managing Director Rowena Bhagchandani, DDB Group Singapore Account Director Vivien Foo, DDB Group Singapore Entered By DDB GROUP SINGAPORE B03/064 AUSTRALIA SOCIAL MEDIA & VIRAL MARKETING Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Direct/Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver McGill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Art Director Pat Baron, McCann Entered By McCANN MELBOURNE B05/023 OTHER DIGITAL PLATFORMS Title Client Product/Service Direct/Advertising Agency, City Global Chief Creative Officer Chief Creative Officer Creative Directors

AUSTRALIA SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY Mark Tutssel, Leo Burnett Chicago Andy Dilallo, Leo Burnett Sydney Grant McAloon/ Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago

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DIRECT WINNERS Art Directors

Justin Carew/Iggy Rodriguez, Leo Burnett Sydney Copywriters Iggy Rodriguez/Justin Carew, Leo Burnett Sydney Designers Omari Miller/John-Henry Pajak/ Dave Mugford, Leo Burnett Chicago/ Leo Burnett Sydney Director - Creative TechnologyChad Mirshak, Leo Burnett Chicago Creative Technologists Brendan Crich/Scott North/Keong Seet, Leo Burnett Chicago Executive Producer Adrian Gunadi, Leo Burnett Sydney Producer Stephen Clark, Leo Burnett Chicago Executive Account Director Bob Raidt, Leo Burnett Chicago Account Supervisor Katie Nikolaus, Leo Burnett Chicago Director Patrick Fileti, Leo Burnett Sydney Editor Patrick Fileti, Leo Burnett Sydney Art Director/Writer Andy Dilallo, Leo Burnett Sydney 2nd Unit Director Angus Forbes, Leo Burnett Sydney Production Company The Super Group Highlight Films Music Song Zu Entered By LEO BURNETT SYDNEY D04/044 BELGIUM FINANCIAL PRODUCTS & SERVICES Title THE GAP IN THE MARKET Client KBC Product/Service KBC ENTREPRENEURS Direct/Advertising Agency, City TBWA\BELGIUM Brussels Public Relations Pride, TBWA Belgium Online Production Digital Arts Network Belgium, TBWA Belgium Radio Production Sake, TBWA Belgium Media Arts Sylvie Dewaele, TBWA Belgium Strategy Vicky Willems/Bert Denis, TBWA Belgium Account Team Catherine Hamers/Katrien Crabbe/ Yann Billen/Geert Potargent, TBWA Belgium Radio Crew Chiara De Decker, TBWA Belgium Digital Art Director Lander Janssens, TBWA Belgium Art Directors Menno Buyl/Tony Naudts-Ducène, TBWA Belgium Copywriters Geert Verdonck/Paul Van Oevelen, TBWA Belgium Creative Direction Jan Macken/Gert Pauwels, TBWA Belgium Entered By TBWA\BELGIUM Brussels D07/021 ARGENTINA RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title TAXI Client RIBEIRO Product/Service MINICUOTAS RIBEIRO Direct/Advertising Agency, City ALMACEN Olivos Co-Chairman Daniel Onorato, El Almacen Caio Lucini, El Almacen Executive Creative Director Walter Onorato, El Almacen Diego Duprat, El Almacen Interactive Director Gabriel Espisúa, El Almacen Art Director Marta Abad, El Almacen Pilar Ruiz, El Almacen Copywriter Lorenzo d´Angelo, El Almacen Gonzalo Juri, El Almacen Technology Lead Agustín Mende, The Pasto Producer José Violante, Sake Advertiser Supervisor Dan Attie, Ribeiro Entered By ALMACEN Olivos D11/079 NEW ZEALAND CHARITIES Title DRIVING DOGS Client SPCA NEW ZEALAND Product/Service PUBLIC AWARENESS/PET ADOPTION Direct/Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Asia Pacific Executive Creative Director James Mok, Draftfcb New Zealand Executive Creative Director Tony Clewett, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Creative Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand

Senior Designer Nick McFarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager PR Angela Spain, Draftfcb New Zealand Account Manager PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland D12/037 AUSTRALIA PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Direct/Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver McGill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Senior Art Director Pat Baron, McCann Entered By McCANN MELBOURNE D12/077 SINGAPORE PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title THIRD EYE Client STARHUB MOBILE Product/Service MOBILE BRANDING Direct/Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson, DDB Group Singapore Group Executive Creative Director Joji Jacob, DDB Group Singapore Creative Director/Art Director Khalid Osman, DDB Group Singapore Associate Creative Director/ Copywriter Lester Lee, DDB Group Singapore Head Of Technology Yeo Wee Lee, DDB Group Singapore Senior Content Engineer Derrick Teo, DDB Group Singapore Mobile Application Engineer Mario Dinata, DDB Group Singapore Associate Project Director Leslie Goh, DDB Group Singapore Senior Project Executive Joey Yu, DDB Group Singapore Managing Director Rowena Bhagchandani, DDB Group Singapore Account Director Vivien Foo, DDB Group Singapore Entered By DDB GROUP SINGAPORE

SILVER AWARDS A02/084 DIMENSIONAL MAILING Title Client Product/Service Direct/Advertising Agency, City Chief Creative Officer Copywriter Art Director Senior Account Manager Account Director Group Account Director Sound Designer Production Manager Technical Lead Chief Creative Officer Copy

AUSTRALIA AIR FORCE FM DEFENCE FORCE RECRUITING AIR FORCE GEORGE PATTERSON Y&R Melbourne Ben Coulson, GPY&R Melbourne Psembi Kinstan, GPY&R Melbourne Joe Sibley, GPY&R Melbourne Sally Borda, GPY&R Melbourne Alice Mason, GPY&R Melbourne Julian Bell, GPY&R Melbourne Paul Baxter, Risk Sound Bruce Paterson, GPY&R Melbourne Brett Harris, GPY&R Melbourne Marcus Rebeschini, GPY&R Singapore Adam Miranda, GPY&R Singapore

TUESDAY, JUNE 18, 2013

35 Art Accounts Creative Director Entered By

Brad Wilson, GPY&R Singapore Kon Marinis, GPY&R Singapore Avril Lim, GPY&R Singapore Toh Ha Ming, GPY&R Singapore GEORGE PATTERSON Y&R Melbourne

A05/035 BRAZIL DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS Title DEFORESTED FIELD Client WWF Product/Service WWF Direct/Advertising Agency, City GREY 141 GROUP São Paulo Chief Creative Officer Pedro Cappeletti, Grey 141 Executive Creative Director Pedro Cappeletti, Grey 141 Creative Director Pedro Cappeletti, Grey 141 Executive Creative Director Daniel Perez, Grey 141 Art Director Lucas Heck, Grey 141 Eduardo Nose, Grey 141 Copywriter Marcos Piccinini, Grey 141 Guilherme Camargos, Grey 141 Paulo Amaral, Grey 141 RTVC Natacha Veiga, Grey 141 Renata Ruas, Grey 141 Account Director Letícia Meira, Grey 141 Account Manager Raquel Abdala, Grey 141 Account Supervisor Alberto Damasceno, Grey 141 Film Director Matheus Ruas, Studio Fly Entered By GREY 141 GROUP São Paulo B01/028 FRANCE WEBSITES, MICROSITES & BANNERS Title GOLDEN CHAINS Client ALB Product/Service MUSIC VIDEO Direct/Advertising Agency, City CLM BBDO Boulogne-Billancourt Executive Creative Director Matthieu Elkaim, CLM BBDO Creative Director Benjamin Marchal, CLM BBDO Olivier Lefebvre, CLM BBDO Artistic Director Julien Boissinot, CLM BBDO Copywriter Kevin Salembier, CLM BBDO Head Of Production Jean-Gabriel Saint-Paul, CLM BBDO R&D Director Anthony Hamelle, CLM BBDO Community Director Camille Darmante, CLM BBDO Director Johnatan Broda, Case Study Editor Pierre Deshayes, CLM BBDO Production Carnibird Executive Producer Willy Morence, Carnibird Digital Production Acne Production Musical Editor Green United Production Case Study Editor Pierre Deshayes, CLM BBDO Entered By CLM BBDO Boulogne-Billancourt B01/116 BRAZIL WEBSITES, MICROSITES & BANNERS Title CLASSICALS BEHIND THE CLASSICS Client BRAZILIAN SINPHONY ORCHESTRA Product/Service CLASSIC MUSIC CONCERTS Direct/Advertising Agency, City ARTPLAN Rio de Janeiro Executive Creative Director Roberto Vilhena, Artplan Creative Director Alessandra Sadock, Artplan Gustavo Tirre, Artplan Art Director/Copywriter Augusto Correia, Artplan Leonardo Marçal, Artplan Rodrigo Lopes, Artplan Account Director Ana Deccache, Artplan Account Manager Pedro Sharp, Artplan Photographer Bruno Foscaldo, Artplan Media Tiago Pinheiro, Artplan Director Kiko Lomba, Tycoon Production Company Tycoon Account Manager Ana Paula Hildebrandt, Tycoon Carolina Nigro, Tycoon Producer Samara França, Tycoon Editor Ralse, Tycoon Entered By ARTPLAN Rio de Janeiro B03/079 BRAZIL SOCIAL MEDIA & VIRAL MARKETING Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Direct/Advertising Agency, City OGILVY BRASIL São Paulo

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DIRECT WINNERS

36 Vice President/ Creative Director Executive Creative Director Copywriter Art Director Illustrator Producer Account Director Head Of Client Service Account Supervisor Planner Head Of Digital Project Manager UDX Director Advertiser’s Supervisor

Producer Sound Mix Color Grading Editorial Grading Online Entered By

Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/ Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Design Veronica Beach/Renata Neumann/ Libby Fine, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid US Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

B03/143 USA SOCIAL MEDIA & VIRAL MARKETING Title THE OREO BLACKOUT TWEET Client MONDELEZ INTERNATIONAL Product/Service OREO Direct/Advertising Agency, City 360i New York Chief Creative Officer Adam Kerj, 360i Group Creative Director Michael Nuzzo, 360i Creative Director Adam Gloo, 360i Senior Copywriter Nick Bayne, 360i Senior Strategist Maggie Walsh, 360i Community Supervisor Leonardo Morejon, 360i Content Manager Lexie Perez, 360i Associate Community Manager Sebastian Saldarriaga, 360i Community Management Intern Kevin Vuong, 360i Technical Director Layne Harris, 360i Senior Copywriter Nick Panayotopoulos, 360i Senior Art Director Roberto Salas, 360i Group Account Director Sandra Ciconte, 360i Account Director Celeste Pulman, 360i Entered By 360i New York B03/158 NEW ZEALAND SOCIAL MEDIA & VIRAL MARKETING Title DRIVING DOGS Client SPCA/MINI NEW ZEALAND Product/Service PUBLIC AWARENESS/PET ADOPTION Direct/Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Asia Pacific Executive Creative Director James Mok, Draftfcb New Zealand Executive Creative Director Tony Clewett, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Creative Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick McFarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager PR Angela Spain, Draftfcb New Zealand Account Manager PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland

B03/207 FRANCE SOCIAL MEDIA & VIRAL MARKETING Title FACEBOOK 1914 Client MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product/Service MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Direct/Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé, DDB Paris Art Director Emmanuel Courteau, DDB Paris Copywriter Jean-Francois Bouchet, DDB Paris Art Director Assistant Alice Labau, DDB Paris Community Manager Marion Meyer, DDB Paris Jean-Christophe Graebling, DDB Paris Account Supervisor Jean-Luc Bravi, DDB Paris Marlène Bertranine, DDB Paris Advertiser’s Supervisor Michel Rouger, Musée De La Grande Guerre Du Pays De Meaux Lyse Hautecoeur, Musée De La Grande Guerre Du Pays De Meaux Collection Of The Museum Of The Great War/Meaux. Special Thanks To Jean-Pierre Verney/ Historian/Specialist Of WWI Entered By DDB PARIS B05/028 OTHER DIGITAL PLATFORMS Title Client Product/Service Direct/Advertising Agency, City International Client Partner Senior Account Director Executive Creative Director Associate Creative Director Senior Art Director Art Director Senior Designer Senior Copywriter Designer Game Designer Senior Project Manager Designer Associate Creative Director Programme Director Senior Creative Senior Strategic Planner Planning Director Entered By C01/029 ACQUISITIONS Title Client Product/Service Direct/Advertising Agency, City Executive Creative Director Creative

Interactive Art Director Director Director Of Photography Designer Production Producer Head Of TV Editor Production House Print Producer Account Team

Client

UNITED KINGDOM NIKE+ KINECT TRAINING NIKE FITNESS TITLE FOR XBOX 360 AKQA London Geoff Northcott, AKQA Brian Snyder, AKQA Duan Evans, AKQA Robert Thomsen, AKQA Xavier Jacob, AKQA James Chorley, AKQA Patrick Lendrum, AKQA Hari Bajwa, AKQA Stephanie Lindgren, AKQA Ben Gonshaw, AKQA Taraneh Khosrowshahi, AKQA Ben Parisot, AKQA Alex Wills, AKQA Matt Lodder, AKQA Matt Fox, AKQA Mark Nicholson, AKQA Nico Westerman, AKQA Seb Kemmler, AKQA Dan Hill, AKQA AKQA London AUSTRALIA FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA North Sydney/ONE GREEN BEAN Sydney Steve Coll, Havas Worldwide Australia Kat Thomas, One Green Bean Lucas Jatoba, Havas Worldwide Australia Ben Pearce, Havas Worldwide Australia Jack Nunn, Havas Worldwide Australia Will Brown, Havas Worldwide Australia Stan Cheung, Havas Worldwide Australia Glue Society (Matt Devine) Igor Jadue-Lilo Darren Cole, Havas Worldwide Australia Jon Wilson, Havas Worldwide Australia Alex Kember, Revolver Monique Pardavi, Havas Worldwide Australia Bernard Garry, The Editors Revolver/Oblique/Will O’Rourke Warrick Nicholson, Havas Worldwide Australia Scott McIntyre/Ross Jauncey/ Josh Sandford/Matt Holmes, Havas Worldwide Australia David Scribner/Nicole Bardsley/ Tracy Hall/Ashley Killeen, Virgin Mobile Australia

TUESDAY, JUNE 18, 2013

Photographer Entered By

Janyon Boshoff HAVAS WORLDWIDE AUSTRALIA North Sydney

C03/116 FRANCE BEST LOW BUDGET CAMPAIGN Title FACEBOOK 1914 Client MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product/Service MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Direct/Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé, DDB Paris Art Director Emmanuel Courteau, DDB Paris Copywriter Jean-Francois Bouchet, DDB Paris Art Director Assistant Alice Labau, DDB Paris Community Manager Marion Meyer, DDB Paris Jean-Christophe Graebling, DDB Paris Account Supervisor Jean-Luc Bravi, DDB Paris Marlène Bertranine, DDB Paris Advertiser’s Supervisor Michel Rouger, Musée De La Grande Guerre Du Pays De Meaux Lyse Hautecoeur, Musée De La Grande Guerre Du Pays De Meaux Collection Of The Museum Of The Great War/Meaux. Special Thanks To Jean-Pierre Verney/ Historian/Specialist Of WWI Entered By DDB PARIS D01/018 USA FAST MOVING CONSUMER GOODS Title OREO DAILY TWIST Client MONDELEZ INTERNATIONAL Product/Service OREO Direct/Advertising Agency, City DRAFTFCB New York Associate Media Director Paul Yates, MediaVest Vice President/ Communications Director Virginia Carey, MediaVest Vice President/Consumer Sarah Yaffe, Weber Shandwick Chicago Deputy General Manager/ Consumer Kris Garvey, Weber Shandwick Chicago Group Account Director Sandra Ciconte, 360i President Sarah Hofstetter, 360i Account Director Lori Johnson, Draftfcb New York Senior Vice President/ Group Management Director Susan Polachek, Draftfcb New York Senior Vice President/ Global Strategy Director Auro Trini-Castelli, Draftfcb New York Art Director Mike Lubrano, Draftfcb New York Senior Copywriter Noel Potts, Draftfcb New York Senior Art Director Jackie Anzaldi, Draftfcb New York Jared Isle, Draftfcb New York Creative Director Megan Sheehan, Draftfcb New York Senior Vice President/ Group Creative Director Jill Applebaum, Draftfcb New York Senior Associate/ Brand Manager Danielle Brown, Mondelez International Brand Manager Jennifer Hull, Mondelēz International Director Cindy Chen, Mondelēz International Vice President/ Nabisco Cookies Lisa Mann, Mondelēz International Entered By DRAFTFCB New York D05/024 AUSTRALIA COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL Title FAIR GO BRO Client VIRGIN MOBILE AUSTRALIA Product/Service VIRGIN MOBILE Direct/Advertising Agency, City HAVAS WORLDWIDE AUSTRALIA North Sydney Executive Creative Director Steve Coll, Havas Worldwide Australia Kat Thomas, One Green Bean Creative Lucas Jatoba, Havas Worldwide Australia Ben Pearce, Havas Worldwide Australia Jack Nunn, Havas Worldwide Australia Interactive Art Director Will Brown, Havas Worldwide Australia Stan Cheung, Havas Worldwide Australia Director Glue Society (Matt Devine) Director Of Photography Igor Jadue-Lilo Designer Darren Cole, Havas Worldwide Australia Jon Wilson, Havas Worldwide Australia Production Producer Alex Kember, Revolver

D3-24-31 Direct Winners_Mise en page 1 17/06/13 22:38 Page37

DIRECT WINNERS Head Of TV Editor Production House Print Producer Account Team

Client

Photographer Entered By

D08/023 PUBLICATIONS & MEDIA Title Client Product/Service Direct/Advertising Agency, City Chief Creative Officer Executive Creative Director/ Copywriter Managing Director Account Executive Executive Producer Senior Art Director Copywriter Producer Production Assistant/Editor Designer Cultural Architect Web Developer Production Company Music/Music Production

Sound Mix Publisher Script Writer Director Choreographer Entered By

Monique Pardavi, Havas Worldwide Australia Bernard Garry, The Editors Revolver/Oblique/Will O’Rourke Warrick Nicholson, Havas Worldwide Australia Scott McIntyre/Ross Jauncey/ Josh Sandford/Matt Holmes, Havas Worldwide Australia David Scribner/Nicole Bardsley/ Tracy Hall/Ashley Killeen, Virgin Mobile Australia Janyon Boshoff HAVAS WORLDWIDE AUSTRALIA North Sydney USA 8 MILLION PROTAGONISTS VILLAGE VOICE NEWSPAPER VILLAGE VOICE NEWSPAPER LEO BURNETT NEW YORK Jay Benjamin, Leo Burnett New York Michael Canning, Leo Burnett New York Tom Flanagan, Leo Burnett New York Emily Brau, Leo Burnett New York Jeremy Fox, Leo Burnett New York Stian Bugten, Leo Burnett New York Simen Braathen, Leo Burnett New York Shaina Stigler, Leo Burnett New York Tom Pina, Leo Burnett New York Steven Jordao, Leo Burnett New York Max Goodwin, Leo Burnett New York Avant LB Entertainment/Bill Thomas/ Radical Media Comma Music/Motive/Big Foot/ Mophonics/Sofie Zamchick/ World War/Dara Hartman/ Maryanna Sokol Heard City Josh Fromson, Village Voice Newspaper Caitlin Gallo Stephen Bishop Seely Jimmy Burgio LEO BURNETT NEW YORK

D10/031 BRAZIL CORPORATE IMAGE & INFORMATION Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Direct/Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Paco Conde/Roberto Fernandez, Ogilvy Brasil Art Director João Coutinho, Ogilvy Brasil Copywriter Paco Conde, Ogilvy Brasil Producer Gilberto Filho/Patricia Cortes/ Veronica Beach/Renata Neumann, Ogilvy Brasil General Manager Luis Carlos Franco, Ogilvy Brasil Group Account Director Ana Paula Perdigão, Ogilvy Brasil Account Director Mauro Frota/Amanda Madeiros, Ogilvy Brasil Head Of Digital Daniel Tartaro/Tatiana Michelan, Ogilvy Brasil Project Manager Renata Rolin, Ogilvy Brasil Account Digital Tomaz Praça, Ogilvy Brasil Uxd Designer Rodrigo Lima, Ogilvy Brasil Planning Bruno Cunha/Camila Coelho, Ogilvy Brasil UXD Director Pablo Moura, Ogilvy Brasil Marketing Manager Gabriel Freire, Sport Club Recife Alê Braga/Deko Schmidt/ Marcela Borseau, Homem De Lata Krystn Wagenberg/Marcela Borseau/ Jacks Genega/Casey Cayko, Lost Planet Motion Designer Tulio Inoue/Thiago Bancaro/ Guilherme Todorov, Ogilvy Brasil Lucas Duque/Bernardo Massot/ Geraldo Cortes, Sonido Greg Moore/Jamie Masters/ Greg Moore, Adelphoi Music Entered By OGILVY BRASIL São Paulo

D10/032 BRAZIL CORPORATE IMAGE & INFORMATION Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Direct/Advertising Agency, City OGILVY BRASIL São Paulo Vp Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Design Producer Veronica Beach/Renata Neumann/ Libby Fine, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Account Supervisor Deborah Lederman, Ogilvy Brasil Planner Mollie Hill, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Project Manager Wagner Gomes, Ogilvy Brasil UDX Pablo Moura/Fred Celestino, Ogilvy Brasil Director John X Carey, Paranoid US Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Producer Phillip Owens/Keith Kenniff, Paranoid US Sound Mix Sam Casas, Lime Studio Color Grading Sean Coleman, Company 3 Editorial Grading Paul Kumpata, Rock Paper Scissor Online A52 Staff, A52 Entered By OGILVY BRASIL São Paulo D11/052 CHARITIES Title Client

GERMANY

Product/Service

DAYS OF HOPE DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY vKRZYZ DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ

Direct/Advertising Agency, City Executive Creative Director Creative Director Art Director

SAATCHI & SAATCHI Berlin Oliver Kapusta, Saatchi & Saatchi Berlin Anne Petri, Saatchi & Saatchi Berlin Christopher Jones, Saatchi & Saatchi Berlin Copywriter Kathrin Schaller, Saatchi & Saatchi Berlin International Co-ordination Heidi Tzavella, Saatchi & Saatchi Berlin Accounts Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, Saatchi & Saatchi Berlin Producer Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Camera/Film Editing Luca Danscher/Lukas Remie/ Stephan Krause, Parasol Island Berlin Composer/Sounddesign Jonathan Wulfes, Parasol Island Berlin Production/Director Søren Haxholm/Denis Guth, Parasol Island Berlin Executive Creative Director/ Creative Director Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi EMEA Creative Department Zarko Veljkovic/Dragana Petkovic/ Fréderic Nogier/Laura Iane/ Marius Tianu/Catali, Saatchi & Saatchi EMEA Project Leader/Media Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi EMEA Account/Management Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi EMEA Copywriter Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi EMEA Video Designer Dmitry Panteleenka, Saatchi & Saatchi EMEA

TUESDAY, JUNE 18, 2013

37 Public Relations/ Communication

Production Entered By

Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi EMEA Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi EMEA SAATCHI & SAATCHI Berlin

D12/061 BRAZIL PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title MY BLOOD IS RED AND BLACK Client HEMOBA/ESPORTE CLUBE VITîRIA Product/Service FOOTBALL TEAM Direct/Advertising Agency, City LEO BURNETT TAILOR MADE São Paulo Chief Creative Officer Marcelo Reis, Leo Burnett Tailor Made Executive Creative Director Guilherme Jahara, Leo Burnett Tailor Made Creative Directors Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene, Leo Burnett Tailor Made Art Directors Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara, Leo Burnett Tailor Made Copywriters Erick Mendonça/João Caetano Brasil, Leo Burnett Tailor Made Account Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Media Fernando Sales/André Massuda, Leo Burnett Tailor Made Planner Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made Agency Producer Celso Groba/Maria Fernanda Moura/ Rafael Messias/Camila Aquino, Leo Burnett Tailor Made Client´s Approval Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/ Alexi Portel, Hemoba/ Esporte Clube Vitória Production Company Bia Flecha/Fernando Sanches, Vetor Zero/Brasileira Filmes Photography Gabriel Teixeira Sound Company Audioboutique Locutor Wagner Moura Entered By LEO BURNETT TAILOR MADE São Paulo E01/047 USA BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING Title 8 MILLION PROTAGONISTS Client VILLAGE VOICE NEWSPAPER Product/Service VILLAGE VOICE NEWSPAPER Direct/Advertising Agency, City LEO BURNETT NEW YORK Chief Creative Officer Jay Benjamin, Leo Burnett New York Executive Creative Director/ Copywriter Michael Canning, Leo Burnett New York Managing Director Tom Flanagan, Leo Burnett New York Account Executive Emily Brau, Leo Burnett New York Executive Producer Jeremy Fox, Leo Burnett New York Senior Art Director Stian Bugten, Leo Burnett New York Copywriter Simen Braathen, Leo Burnett New York Producer Shaina Stigler, Leo Burnett New York Production Assistant/Editor Tom Pina, Leo Burnett New York Designer Steven Jordao, Leo Burnett New York Cultural Architect Max Goodwin, Leo Burnett New York Web Developer Avant Production Company LB Entertainment/Bill Thomas/ Radical Media Music/Music Production Comma Music/Motive/Big Foot/ Mophonics/Sofie Zamchick/ World War/Dara Hartman/ Maryanna Sokol Sound Mix Heard City Publisher Josh Fromson, Village Voice Newspaper Script Writer Caitlin Gallo Director Stephen Bishop Seely Choreographer Jimmy Burgio Entered By LEO BURNETT NEW YORK

D3-24-31 Direct Winners_Mise en page 1 17/06/13 22:38 Page38

DIRECT WINNERS

BRONZE AWARDS A01/039 FLAT MAILING Title Client Product/Service Direct/Advertising Agency, City Copywriter Art Director Executive Creative Director Entered By

SWITZERLAND THE FASTEST CHRISTMAS SONG BMW BMW M135I DRAFTFCB/LOWE Zürich Maximilian Kortmann, Draftfcb Lowe Zurich Christoff Strukamp, Draftfcb Lowe Zurich Dennis Lueck, Draftfcb Lowe Zurich DRAFTFCB/LOWE Zürich

A01/054 ITALY FLAT MAILING Title MAP OF CORRUPTION Client FIORUCCI FOOD Product/Service COLD-CUTS Direct/Advertising Agency, City McCANN WORLDGROUP Milan Executive Creative Director Alex Brunori, McCann Worldgroup Italia Creative Director/Art Director Gaetano Del Pizzo, McCann Worldgroup Italia Head Of Strategy/COO Gianluca Ruggiero, McCann Worldgroup Italia Copywriter Francesca Pagliarini, McCann Worldgroup Italia Art Director Riccardo Daverio, McCann Worldgroup Italia Copywriter Jan Mattassi, McCann Worldgroup Italia PR/Media Relation Celeste Bertolini, McCann Worldgroup Italia Client Director/ Account Supervisor Roberta Cutuli/Moony Cusano, McCann Worldgroup Italia Editor Case Video Simone Fatone, McCann Worldgroup Italia Head Of Design Giorgia Lupi, Accurat Head Of Data Analist Simone Quadri, Accurat Executive Producer Gabriele Rossi, Accurat Data Web Analysis Marco Vettorello, Accurat Information Design Marco Bernardi, Accurat Content And Data Research Davide Ciuffi, Accurat Information Design Federica Fragapane, Accurat Francesco Majno, Accurat Project Management Emanuela Papone, Accurat Content And Data Research Elisa Raciti, Accurat Visual Design Teo Riva, Accurat Entered By McCANN WORLDGROUP Milan A02/014 DIMENSIONAL MAILING Title Client Product/Service Direct/Advertising Agency, City Executive Creative Director Art Director Copywriter Producer Entered By A02/080 DIMENSIONAL MAILING Title Client Product/Service Direct/Advertising Agency, City Chief Creative Officer Executive Creative Directors

UNITED KINGDOM PANTONE QUEEN PANTONE PANTONE LEO BURNETT LONDON Justin Tindall, Leo Burnett London Will Thacker, Leo Burnett London Blake Waters, Leo Burnett London Janice Capewell, Leo Burnett London Chris Dale, Leo Burnett London LEO BURNETT LONDON SPAIN POOPS EXPRESS BRUNETE’S CITY COUNCIL CIVIC AWARENESS CAMPAIGN

McCANN ERICKSON MADRID Mónica Moro, McCann Madrid Raquel Martínez/Jon Lavin, McCann Madrid Creative Director/Copywriter Mikel Echevarría, McCann Madrid Art Director Ricardo Rovira, McCann Madrid Director Juanjo Ocio, Film House Account Director Javier Pascual, McCann Madrid Entered By McCANN ERICKSON MADRID

A03/005 PERU AMBIENT MEDIA: LARGE SCALE Title POTABLE WATER GENERATOR Client THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product/Service ADMISSIONS 2013 Direct/Advertising Agency, City MAYO DRAFTFCB Lima Consultant Juan Christmann, All Awards Media Planner Rafael Gutierrez, Media Connection/BPN Media Supervisor Jessica Arismendiz, Media Connection/BPN General Manager Gloria Herrera, Media Connection/BPN Music Audiopost Composer Santiago Ramirez, Real Music Account Supervisor Cesar Centurion, Mayo Draftfcb Account Manager Ines Lertora, Mayo Draftfcb Video Editor Diego Santillan, Mayo Draftfcb Mayra Carbone, Mayo Draftfcb Art Director Juan Donalisio, Mayo Draftfcb Copywriter Alejandro Aponte, Mayo Draftfcb Creative Director Juan Donalisio, Mayo Draftfcb Alejandro Aponte, Mayo Draftfcb Chief Creative Officer Humberto Polar, Mayo Draftfcb Entered By MAYO DRAFTFCB Lima A03/024 SOUTH KOREA AMBIENT MEDIA: LARGE SCALE Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Direct/Advertising Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, EX Creative Technical Designer Taejin Kang, EX Creative Myeongjoon Joo, EX Creative Entered By CHEIL WORLDWIDE Seoul A03/085 ROMANIA AMBIENT MEDIA: LARGE SCALE Title DIGITAL PUBLIC LIBRARY Client VODAFONE ROMANIA Product/Service MOBILE INTERNET Direct/Advertising Agency, City McCANN ERICKSON Bucharest Creative Partner Adrian Botan, BV McCann Erickson Executive Creative Director Catalin Dobre, BV McCann Erickson Group Creative Director Ioana Filip, BV McCann Erickson Art Director Ionut Cojocaru, BV McCann Erickson Client Service Director Dana Hogea, BV McCann Erickson Group Account Director Doina Ionescu, BV McCann Erickson Account Executive Andreea Spilca, BV McCann Erickson Photo Producer Roxana Zaharia, BV McCann Erickson Group Account Director Anca Dumitrache, Universal Media Media Manager Adelina Din, Universal Media Out-Of-Home Buying Director Gabriel Andrei, Universal Media Out-Of-Home Buyer Lucia Bogdaneanu, Universal Media Corporate Public Relations Manager Carmen Bistrian, BV McCann Erickson Entered By McCANN ERICKSON Bucharest A04/075 GERMANY AMBIENT MEDIA: SMALL SCALE Title HELPING HANDS Client DUESSELDORFER TAFEL Product/Service DUESSELDORFER TAFEL Direct/Advertising Agency, City OGILVY GERMANY Düsseldorf Chief Creative Officer Dr. Stephan Vogel, Ogilvy & Mather Germany

TUESDAY, JUNE 18, 2013

Executive Creative Director Creative Director Art Director/Illustrator Copywriter Illustration Account Manager Art Buyer Agency Producer Entered By B02/022 MOBILE MARKETING Title Client Product/Service Direct/Advertising Agency, City Chief Creative Officer

Thomas Schwarz, Ogilvy & Mather Advertising Markus Bredenbals, Ogilvy & Mather Advertising Jessica Neubauer, Ogilvy & Mather Advertising Piet Fischer, Ogilvy & Mather Advertising Viktoria Maly, Ogilvy & Mather Advertising Anke Kremer, Ogilvy & Mather Advertising Carol Redfield, Ogilvy & Mather Advertising Mario Kaltenbach, Redworks OGILVY GERMANY Düsseldorf HONG KONG SHOPELSEWHERE.HK SHOPELSEWHERE.HK FASHION OGILVY & MATHER GROUP HONG KONG/OGILVYACTION Hong Kong Reed Collins, Ogilvy & Mather Group Hong Kong

Regional Executive Creative Director Daniel Comar, OgilvyAction Asia Pacific Creative Director Mehdi Lamloum, Social@Ogilvy Asia Pacific Digital Creative Tyler Whitlock, Social@Ogilvy Asia Pacific Associate Creative Director Jonathan Evans, Redworks Hong Kong Senior Digital Art Director Josh Thomas, Redworks Hong Kong Editor Stuart Howe, Redworks Hong Kong Creative Director Andy Reynolds, The Brand Union Hong Kong Senior Designer Pedro Lopes Pereira, The Brand Union Hong Kong Senior Art Director Jarrod Reginald, OgilvyAction Malaysia Senior Copywriter Michelle Lim-Chua, OgilvyAction Malaysia Senior Designer Elle Poon, OgilvyAction Malaysia Kenny Foo, OgilvyAction Malaysia Managing Director David Paysant, OgilvyAction Hong Kong Group Account Director Harshad Sreedharan, OgilvyAction Hong Kong Account Executive Olivia Paul, OgilvyAction Hong Kong Entered By OGILVY & MATHER GROUP HONG KONG B02/023 MOBILE MARKETING Title Client Product/Service Direct/Advertising Agency, City Executive Creative Director Creative Director Art Director Creative Planner Head Of Design Executive Digital Producer Senior Account Manager Associate Creative Director Creative Director Designer Entered By

NEW ZEALAND

B02/053 MOBILE MARKETING Title Client Product/Service Direct/Advertising Agency, City Executive Creative Director

BELGIUM

Copywriter Art Director Account Director Digital Producer Multimedia Developers Production Music Entered By

WEATHER TO WAKE METSERVICE METEOROLOGICAL SERVICE Y&R NZ Auckland Josh Moore, Y&R Scott Henderson, Y&R Lisa Dupre, Y&R Jason Wells, Y&R Musonda Katongo, Y&R Bruce Murray, Y&R Steph Patton, Y&R Tom Paine, Y&R Maria Ward, Y&R Leon Williams, Y&R Y&R NZ Auckland

SECOND-LIFE APPS REBORN ORGAN DONATION FOUNDATION DUVAL GUILLAUME MODEM Antwerp Katrien Bottez/Geoffrey Hantson, Duval Guillaume Jan Schoofs, Duval Guillaume Toon Leysen, Duval Guillaume Nathalie Rahbani, Duval Guillaume Bart Vermijlen, Duval Guillaume Stijn Janssens/Jasper Vanhauwaert, Duval Guillaume Appstrakt/Appmiral, Appstrakt/ Appmiral Isbells, Zeal Records DUVAL GUILLAUME MODEM Antwerp

D3-24-31 Direct Winners_Mise en page 1 17/06/13 22:39 Page39

DIRECT WINNERS B03/217 BRAZIL SOCIAL MEDIA & VIRAL MARKETING Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Direct/Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Paco Conde/Roberto Fernandez, Ogilvy Brasil Art Director João Coutinho, Ogilvy Brasil Copywriter Paco Conde, Ogilvy Brasil Producer Gilberto Filho/Patricia Cortes/ Veronica Beach/Renata Neumann, Ogilvy Brasil General Manager Luis Carlos Franco, Ogilvy Brasil Group Account Director Ana Paula Perdigão, Ogilvy Brasil Account Director Mauro Frota/Amanda Madeiros, Ogilvy Brasil Head Of Digital Daniel Tartaro/Tatiana Michelan, Ogilvy Brasil Project Manager Renata Rolin, Ogilvy Brasil Account Digital Tomaz Praça, Ogilvy Brasil Uxd Designer Rodrigo Lima, Ogilvy Brasil Planning Bruno Cunha/Camila Coelho, Ogilvy Brasil Uxd Director Pablo Moura, Ogilvy Brasil Marketing Manager Gabriel Freire, Sport Club Recife Homem De Lata Alê Braga/Deko Schmidt/ Marcela Borseau, Homem De Lata Lost Planet Krystn Wagenberg/Marcela Borseau/ Jacks Genega/Casey Cayko, Lost Planet Motion Designer Tulio Inoue/Thiago Bancaro/ Guilherme Todorov, Ogilvy Brasil Sonido Lucas Duque/Bernardo Massot/ Geraldo Cortes, Sonido Adelphoi Music Greg Moore/Jamie Masters/ Greg Moore, Adelphoi Music Entered By OGILVY BRASIL São Paulo C01/026 ACQUISITIONS Title Client Product/Service Direct/Advertising Agency, City Teamlead Champions League Production Manager Sports Senior Manager Campaign Communications Senior Manager Content Marketing Director Campaign Communications/ Social Media Senior Vice President Marketing Media Agency Agency Producer Graphic Design Account Supervisor Art Director Copywriter Creative Director Executive Creative Director Chief Creative Officer Entered By

Print Producer Print Designer

Andy Robilliard, DDB Group New Zealand Amanda Summersby, DDB Group New Zealand Creative Director Aaron Goldring, DDB Group New Zealand/RAPP Tribal Copywriter/Art Director Matt Webster, DDB Group New Zealand/RAPP Tribal Art Director/Copywriter Ben Barnes, DDB Group New Zealand/RAPP Tribal Senior Interactive Designer Sam Schrey, DDB Group New Zealand/RAPP Tribal Digital Services Director Paul Pritchard, DDB Group New Zealand/RAPP Tribal Developer Robbie Boyd, DDB Group New Zealand/ RAPP Tribal, Jarrad Edwards, DDB Group New Zealand/RAPP Tribal Group Account Director Bob Glancy, Mango Account Director Sean Brown, Mango Account Manager Rebecca Rassie, Mango Entered By DDB GROUP NEW ZEALAND Auckland C03/122 INDIA BEST LOW BUDGET CAMPAIGN Title HELP DESK Client AARAMBH Product/Service HELP DESK Direct/Advertising Agency, City DDB MUDRA GROUP Mumbai Production Jayant Samel, DDB Mudra Group Films Executive Amrut Satavalekar, DDB Mudra Group Copywriter Amey Mone, DDB Mudra Group Associate Creative Director Rithwick Raghunath, DDB Mudra Group Kashyap Joshi, DDB Mudra Group Siddhesh Telang, DDB Mudra Group Art Director Sanuree Gomes, DDB Mudra Group Creative Director Hanoz Mogrelia, DDB Mudra Group Executive Creative Director Louella Rebello, DDB Mudra Group Chairman/ Chief Creative Officer Sonal Dabral, DDB Mudra Group Entered By DDB MUDRA GROUP Mumbai

GERMANY SKY LIVESPOTS SKY SKY SERVICEPLAN Munich Frank Dammann, Sky Julia Boettger, Sky Sabine Schernthaner, Sky Benno Unterforsthuber, Sky

Esther Henze, Sky Ivo Hoevel, Sky Daniel Epailly, Mindshare Florian Panier, Serviceplan Andreas Heuschneider, Serviceplan Alexander Wieland/Katrin Eberbach/ Felix Emmerlich, Serviceplan Franz Roeppischer, Serviceplan Lorenz Langgartner/ Frank Seiler, Serviceplan Sandra Loibl/Oliver Palmer, Serviceplan Matthias Harbeck, Serviceplan Alexander Schill, Serviceplan SERVICEPLAN Munich

C03/006 NEW ZEALAND BEST LOW BUDGET CAMPAIGN Title DEMAND EQUAL PAY Client YWCA AUCKLAND Product/Service CHARITY Direct/Advertising Agency, City DDB GROUP NEW ZEALAND Auckland Executive Creative Director Andy Fackrell, DDB Group New Zealand Creative Director Steve Kane, DDB Group New Zealand Copywriter/Art Director Jonathan McMahon, DDB Group New Zealand Lisa Fedyszyn, DDB Group New Zealand Toby Morris, DDB Group New Zealand Simone Louis, DDB Group New Zealand Agency Producer Jane Mill, DDB Group New Zealand Account Director Jenny Travers, DDB Group New Zealand

C04/016 PRODUCT LAUNCHES Title Client Product/Service Direct/Advertising Agency, City Creative Director Art Director Copywriter Account Supervisor Agency Producer Production Company Post Production Company Editor Director Strategic Planner Entered By

ITALY THE REAL MASTER OF INTUITION HEINEKEN ITALIA HEINEKEN PUBLICIS ITALY Milan Bruno Bertelli, Publicis Italy Cristiana Boccassini, Publicis Italy Alessandro Candito, Publicis Italy Paolo Bartallucci, Publicis Italy Giada Salerno, Publicis Italy Mariella Maiorano, Publicis Italy Think Cattleya Band Stuart Greenwald Cric Bruno Tecci, Publicis Italy PUBLICIS ITALY Milan

D01/032 AUSTRALIA FAST MOVING CONSUMER GOODS Title TELEKINIZE THE RAINBOW Client SKITTLES Product/Service SKITTLES Direct/Advertising Agency, City CLEMENGER BBDO SYDNEY Strategic Planner David Halter, Clemenger BBDO Sydney Ryan O’Connell, Clemenger BBDO Sydney Editor Toby Royce, Clemenger BBDO Sydney Sound Engineer Anthony Tiernan, Clemenger BBDO Sydney Account Manager Jacqueline Nunns, Clemenger BBDO Sydney Senior Account Director Anna Walters, Clemenger BBDO Sydney Group Account Director Emily Perrett, Clemenger BBDO Sydney Robotics Engineer Ben Cai Developer Joshua Brown, Clemenger BBDO Sydney Programmer John Knutsson, Clemenger BBDO Sydney Associate Producer Crystal Rata, Clemenger BBDO Sydney Producer Dave Flanagan, Clemenger BBDO Sydney Designer Airi Nakayama, Clemenger BBDO Sydney

TUESDAY, JUNE 18, 2013

39 Copywriter Art Director Digital Creative Director Executive Creative Director Entered By

Ben Clare, Clemenger BBDO Sydney Luke Hawkins, Clemenger BBDO Sydney James Theophane, Clemenger BBDO Sydney Paul Nagy, Clemenger BBDO Sydney CLEMENGER BBDO SYDNEY

D02/070 CHINA CARS & AUTOMOTIVE SERVICES Title BUILDING THE PEOPLE’S CAR Client VOLKSWAGEN GROUP CHINA Product/Service AUTOMOTIVE Direct/Advertising Agency, City PROXIMITY BEIJING/ GOODSTEIN & PARTNERS Beijing Brand Management Greenkern Post Producer Joy Wang, Pixomondo Art Director Wil Manning, Pixomondo Editor Nelson Quan, Pixomondo AD John Dietz, Pixomondo EP/Producer Jan Heinze/Iva Modrah, Pixomondo DOP Paul Morris/Jay Hubert Director Kenneth Bi MD Alex Csergo, Proximity China Accounts Team Enko Von Arnim/Lorraine Zhang/ Carolyn Yu/Olivia Ding, Proximity China Social Team Tobias Bordal/Maggie Ge, Proximity China Project Manager Catherine Liu, Proximity China Head Of IA Cameron Rimington, Proximity China Agency Producer Maureen Sherrard, Proximity China Designers Sofia Lv/Sophie D’agostino, Proximity China Art Directors Andy Li/Felipe Ferreira, Proximity China Copywriters Derek Liu/Vivian Liu, Proximity China ACD Daryl Villanueva/Flavio Visigal, Proximity China ECD Georg Warga, Goodstein & Partners Entered By PROXIMITY BEIJING D03/015 USA OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Direct/Advertising Agency, City PEREIRA & O’DELL San Francisco Chief Creative Officer PJ Pereira, Pereira & O’Dell Executive Creative Director Jaime Robinson, Pereira & O’Dell Creative Director Jason Apaliski, Pereira & O’Dell Copywriter Neil Ramanan, Pereira & O’Dell Art Director Chaz Whitworth, Pereira & O’Dell Vice President Of Production Jeff Ferro, Pereira & O’Dell Agency Film Producer Elisa Moore, Pereira & O’Dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira & O’Dell Strategy Director Justin Cox, Pereira & O’Dell Vice President Of Media Josh Brandau, Pereira & O’Dell Media Supervisor Dan Beer, Pereira & O’Dell Business Affairs Director Xandra Ess, Pereira & O’Dell Vice President/ Director Account Service Gary Theut, Pereira & O’Dell Account Director Henry Arlander, Pereira & O’Dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual Effects/Online N Tropic Entered By PEREIRA & O’DELL San Francisco D06/011 AUSTRALIA TRAVEL, ENTERTAINMENT & LEISURE Title GUILT TRIPS Client V/LINE Product/Service V/LINE Direct/Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Annie Price, McCann Pat Baron, McCann Art Director Matt Stoddart, McCann Copywriter Natasha Wood, McCann Tristan Graham, McCann Group Account Director Adrian Mills, McCann Account Director Alec Hussain, McCann Senior Account Manager Tamara Broman, McCann

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DIRECT WINNERS Designer Creative Technologist Developer Senior Producer Producer Director Art Director Copywriter Strategy Entered By

Dave Budd, McCann Melody Yeung, McCann Ash Pegram, McCann Cayne Snowden, McCann Rod Levinton, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Damien Toogood, Come To Mama Pat Baron, McCann John Mescall, McCann Adrian Mills, McCann McCANN MELBOURNE

D06/021 SWEDEN TRAVEL, ENTERTAINMENT & LEISURE Title THE TRAIN SWITCH Client SWEBUS Product/Service LONG DISTANCE BUS COMPANY Direct/Advertising Agency, City ÅKESTAM HOLST Stockholm Production Company State Interactive Graphic Designer Jens Broman, Åkestam Holst Olov Öqvist, Åkestam Holst Planner Patrik Karlsson, Åkestam Holst Digital Producer Johan Eklund, Åkestam Holst Account Manager Bella Lagerquist, Åkestam Holst Account Director Magnus Hamberg, Åkestam Holst Copywriter Adam Reuterskiöld, Åkestam Holst Art Director Fredrik Josefsson, Åkestam Holst Creative Director Andreas Ullenius, Åkestam Holst Entered By ÅKESTAM HOLST Stockholm D08/006 PUBLICATIONS & MEDIA Title Client Product/Service

Direct/Advertising Agency, City Executive Creative Director Art Director Copywriter Account Executive Photographer Account Manager Final Art Entered By D11/075 CHARITIES Title Client Product/Service Direct/Advertising Agency, City Visual Effects Editor

SWEDEN CV CAMPAIGN SITUATION STOCKHOLM SITUATION STOCKHOLM IS A MAGAZINE SOLD BY HOMELESS PEOPLE IN STOCKHOLM INGO Stockholm Björn Ståhl, INGO Richard Baynham, INGO Timo Orre, INGO Björn Persson, INGO Kristian Florell, INGO Jens Andersson Patricia Sundberg, INGO Kerstin Engberg, INGO INGO Stockholm GERMANY THE ANT RALLY WORLDWIDE FUND FOR NATURE (WWF) WWF

BBDO GERMANY Düsseldorf Andreas Landgraf Stephan Krause, Parasol Island Düsseldorf DOP Ami Rodrigues Ahmet Tan Voice Over Tom Zahner Sound Designer Marco Manzo, Studio Funk Düsseldorf Producer Jack Gregory Donald, Parasol Island Düsseldorf Kim Duesselberg, Parasol Island Düsseldorf Moritz Von Schroetter, Parasol Island Düsseldorf Photographer Jochen Manz Agency Producer/Head Of TV Steffen Gentis, BBDO Proximity Düsseldorf Account Manager Lina Gilles, BBDO Proximity Düsseldorf Account Director Sebastian Koenen, BBDO Proximity Düsseldorf Copywriter Ramón Scheffer, BBDO Proximity Düsseldorf Art Director/Illustration Fabian Pensel, BBDO Proximity Düsseldorf Creative Director Carsten Bolk, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf

Creative Managing Director Sebastian Hardieck, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf Chief Creative Officer Wolfgang Schneider, BBDO Germany Entered By BBDO GERMANY Düsseldorf

Copywriter

D12/129 NEW ZEALAND PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title TRIAL BY TIMELINE Client AMNESTY INTERNATIONAL Product/Service AMNESTY INTERNATIONAL Direct/Advertising Agency, City COLENSO BBDO Auckland Creative Chairman Nick Worthington, Colenso BBDO Creative Director Levi Slavin, Colenso BBDO Digital Creative Director/ Art Director Dan Wright, Colenso BBDO Art Director Anna Stickley, Colenso BBDO Copywriter Ben Polkinghorne, Colenso BBDO Account Director Helen Fitzsimons, Colenso BBDO Account Executive Eileen Cosgrove-Moloney, Colenso BBDO Planner Hayley Pardoe, Colenso BBDO Agency Producer James McMullan, Colenso BBDO Animation Executive Producer Amanda Chambers, Assembly Animation - Design Lead Matt Von Trott, Assembly Animation - Designer Scott Wilson, Assembly Deputy Director (Campaigns/Research/ Advocacy/Communications) Rebecca Emery, Amnesty International NZ Media/Communications Manager Anita Harvey, Amnesty International Nz Entered By COLENSO BBDO Auckland

Creative Technologist Developer

D12/178 FRANCE PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title SAME SEX MARRIAGE Client GOOGLE/TOUS UNIS POUR L’EGALITE Product/Service GOOGLE+ Direct/Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Creative Director Frederic Levron, Ogilvy France Copywriters Benjamin Dessagne/Stephane Santana, Ogilvy France Art Directors Stephane Santana/Benjamin Dessagne, Ogilvy France Art Directors Assistants Bruno Bicalho Carvalhaeso/ Jeremy Bouchet/Robyn Makinson/ Elise Richardson/Paul Br, Ogilvy France Advertiser’s Supervisors Kristell Schuber/Raphael Goumain, Google Association Supervisor Vincent Viollain, Tous Unis Pour L’egalité Account Supervisors Benoit De Fleurian/Myriam Nouicer, Ogilvy France Account Management Myriam Nouicer/Sandra Petrus/ Lucie Le Squerren/Lucie Gillot, Ogilvy France Strategic Planning Marc-Antoine Jarry/Alexandra Mimoun, Ogilvy France TV Production Laure Bayle/Diane De Breteville, Ogilvy France Director Jonathan Millet Producers David Atrakchi/Boris Mendza/ Gaël Cabouat, Full Dawa Executive Producer Nicolas Marcellak, Full Dawa DOP/Cameraman/ Second Cameraman Charles-Hubert Morin/Tristant Bensaid Sound Engineer Mikael Kandelman/Jean Barthelemy/ Cedric Moreau Film Editor Lola Norymberg Web Design Fabien Gavinet, Ogilvy France Web Development Fabien Chasseigneux/ Loïc Vinchon, Ogilvy France Entered By OGILVY FRANCE Paris E01/021 AUSTRALIA BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING Title GUILT TRIPS Client V/LINE Product/Service V/LINE Direct/Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Annie Price, McCann Pat Baron, McCann Art Director Matt Stoddart, McCann

TUESDAY, JUNE 18, 2013

Group Account Director Account Director Senior Account Manager Designer

Senior Producer Producer Director Art Director Copywriter Strategy Entered By

Natasha Wood, McCann Tristan Graham, McCann Adrian Mills, McCann Alec Hussain, McCann Tamara Broman, McCann Dave Budd, McCann Melody Yeung, McCann Ash Pegram, McCann Cayne Snowden, McCann Rod Levinton, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Damien Toogood, Come To Mama Pat Baron, McCann John Mescall, McCann Adrian Mills, McCann McCANN MELBOURNE

E01/027 BRAZIL BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Direct/Advertising Agency, City OGILVY BRASIL São Paulo Vp Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Design Producer Veronica Beach/Renata Neumann/ Libby Fine, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Account Supervisor Deborah Lederman, Ogilvy Brasil Planner Mollie Hill, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Project Manager Wagner Gomes, Ogilvy Brasil UDX Pablo Moura/Fred Celestino, Ogilvy Brasil Director John X Carey, Paranoid US Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Producer Phillip Owens/Keith Kenniff, Paranoid US Sound Mix Sam Casas, Lime Studio Color Grading Sean Coleman, Company 3 Editorial Grading Paul Kumpata, Rock Paper Scissor Online A52 Staff, A52 Entered By OGILVY BRASIL São Paulo E01/053 AUSTRALIA BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING Title SMALL WORLD MACHINES Client COCA-COLA Product/Service COCA-COLA Direct/Advertising Agency, City LEO BURNETT SYDNEY Global Chief Creative Officer Mark Tutssel, Leo Burnett Chicago Chief Creative Officer Andy Dilallo, Leo Burnett Sydney Creative Directors Grant Mcaloon/Vince Lagana, Leo Burnett Sydney Dave Loew/Jon Wyville, Leo Burnett Chicago Art Directors Justin Carew/Iggy Rodriguez, Leo Burnett Sydney Copywriters Iggy Rodriguez/Justin Carew, Leo Burnett Sydney Designers Omari Miller/John-Henry Pajak/Dave Mugford, Leo Burnett Chicago/Sydney Director - Creative TechnologyChad Mirshak, Leo Burnett Chicago Creative Technologists Brendan Crich/Scott North/Keong Seet, Leo Burnett Chicago Executive Producer Adrian Gunadi, Leo Burnett Sydney Producer Stephen Clark, Leo Burnett Chicago Executive Account Director Bob Raidt, Leo Burnett Chicago Account Supervisor Katie Nikolaus, Leo Burnett Chicago Director Patrick Fileti, Leo Burnett Sydney Editor Patrick Fileti, Leo Burnett Sydney Art Director/Writer Andy Dilallo, Leo Burnett Sydney 2nd Unit Director Angus Forbes, Leo Burnett Sydney Production Company The Super Group, The Super Group Highlight Films, Highlight Films Music Song Zu, Song Zu Entered By LEO BURNETT SYDNEY

PROMO

GRAND PRIX

GRAN DP IMMO RIX WIN N RTAL SPOR FAN ER TS

OGIL VY BR CLUB RE S C ASIL Sﾃグ IFE BRAZ PAUL O IL

TUESDAY, JUNE 18, 2013

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PROMO & ACTIVATION WINNERS GRAND PRIX C01/145 BRAZIL BEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos, Ogilvy Brasil Executive Creative Director Paco Conde, Ogilvy Brasil Roberto Fernandez, Ogilvy Brasil Art Director João Coutinho, Ogilvy Brasil Copywriter Paco Conde, Ogilvy Brasil Producer Gilberto Filho, Ogilvy Brasil Patricia Cortes, Ogilvy Brasil Veronica Beach, Ogilvy Brasil Renata Neumann, Ogilvy Brasil General Manager Luis Carlos Franco, Ogilvy Brasil Uxd Designer Rodrigo Lima, Ogilvy Brasil Group Account Director Ana Paula Perdigão, Ogilvy Brasil Account Director Mauro Frota, Ogilvy Brasil Account Executive Amanda Madeiros, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Tatiana Michelan, Ogilvy Brasil Account Digital Tomaz Praça, Ogilvy Brasil Planning Bruno Cunha, Ogilvy Brasil Uxd Director Pablo Moura, Ogilvy Brasil Marketing Manager Gabriel Freire, Sport Club Recife Entered By OGILVY BRASIL São Paulo

GOLD AWARDS A01/080 GERMANY BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title THE ANT RALLY Client WORLDWIDE FUND FOR NATURE (WWF) Product/Service WWF Promo/ Advertising Agency, City BBDO GERMANY Düsseldorf Visual Effects Andreas Landgraf Editor Stephan Krause, Parasol Island Düsseldorf DOP Ami Rodrigues Ahmet Tan Voice Over Tom Zahner Sound Designer Marco Manzo, Studio Funk Düsseldorf Producer Jack Gregory Donald, Parasol Island Düsseldorf Kim Duesselberg, Parasol Island Düsseldorf Moritz von Schroetter, Parasol Island Düsseldorf Photographer Jochen Manz Agency Producer/Head Of TV Steffen Gentis, BBDO Proximity Düsseldorf Account Manager Lina Gilles, BBDO Proximity Düsseldorf Account Director Sebastian Koenen, BBDO Proximity Düsseldorf Copywriter Ramón Scheffer, BBDO Proximity Düsseldorf Art Director/Illustration Fabian Pensel, BBDO Proximity Düsseldorf Creative Director Carsten Bolk, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf Creative Managing Director Sebastian Hardieck, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf Chief Creative Officer Wolfgang Schneider, BBDO Germany Entered By BBDO GERMANY Düsseldorf

A01/343 USA BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Client TOYOTA Product/Service TOYOTA TUNDRA Promo/ Advertising Agency, City SAATCHI & SAATCHI LA Account Supervisor Patrick Young, Saatchi & Saatchi LA Nicole Buckley, Saatchi & Saatchi LA Account Director Steven Sluk, Saatchi & Saatchi LA User Experience Designer Chip Davis, Saatchi & Saatchi LA Creative Technology Director Doug Palmer, Saatchi & Saatchi LA Associate Integrated Producer Mike Heil, Saatchi & Saatchi LA Integrated Producer Annie Porter, Saatchi & Saatchi LA Sr. Integrated Producer Megan Bettor, Saatchi & Saatchi LA Associate Director Of Integrated Production Melissa Eccles, Saatchi & Saatchi LA Director Of Integrated Production Tanya Lesieur, Saatchi & Saatchi LA Copywriter Adam Wolinsky, Saatchi & Saatchi LA Art Director Avery Oldfield, Saatchi & Saatchi LA Sr. Copywriter Graham Mccann, Saatchi & Saatchi LA Sr Art Director Verner Soler, Saatchi & Saatchi LA Creative Director Erich Funke, Saatchi & Saatchi LA Executive Creative Director Margaret Keene, Saatchi & Saatchi LA Chris Adams, Saatchi & Saatchi LA Entered By SAATCHI & SAATCHI LA A02/008 RUSSIA BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title MAKE THE POLITICIANS WORK Client URA.RU CITY WEBSITE Product/Service URA.RU CITY WEBSITE Promo/ Advertising Agency, City VOSKHOD Yekaterinburg Creative Director Andrey Gubaydullin, Voskhod Copywriter Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Art Director Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod Entered By VOSKHOD Yekaterinburg A02/164 UNITED KINGDOM BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title THE POWER OF CUTE Client THE ROYAL BOROUGH OF GREENWICH Product/Service GREEN’S END, WOOLWICH Promo/ Advertising Agency, City OGILVY GROUP UK London Ogilvy Group Comms PR Poppy Nagra, Ogilvy PR Ogilvy PR Director Phil Reay-Smith, Ogilvy PR Graffiti Artists Graffiti Artist Group, The Paintsmiths Project Interns Hassan Kamara/Tracey Murray, Associate Integrated ProducerOgilvy/Mather Project Director Aphra Kiely, Ogilvy/Mather Katz Kiely, Ogilvy/Mather Behavioural Change Planning Daniel Bennett, Ogilvy/Mather Commercial Anthropologist Janet Hodgson, Ogilvy/Mather Account Manager Joseph Grigg, Ogilvy/Mather Group Planning Tara Austin, Ogilvy/Mather Director/Innovative Solutions Ogilvy Labs Nicole Yershon, Ogilvy/Mather Art Director/Copywriter Jon Morgan, Ogilvy/Mather Mike Watson, Ogilvy/Mather Executive Creative Director Emma De La Fosse, Ogilvyone Charlie Wilson, Ogilvyone Entered By OGILVY GROUP UK London A02/166 BRAZIL BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Promo/

TUESDAY, JUNE 18, 2013

Advertising Agency, City Chief Creative Officer Executive Creative Director Art Director Copywriter Producer

General Manager Uxd Designer Group Account Director Account Director Account Executive Head Of Digital Account Digital Planning Uxd Director Marketing Manager Entered By

OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Paco Conde, Ogilvy Brasil Roberto Fernandez, Ogilvy Brasil João Coutinho, Ogilvy Brasil Paco Conde, Ogilvy Brasil Gilberto Filho, Ogilvy Brasil Patricia Cortes, Ogilvy Brasil Veronica Beach, Ogilvy Brasil Renata Neumann, Ogilvy Brasil Luis Carlos Franco, Ogilvy Brasil Rodrigo Lima, Ogilvy Brasil Ana Paula Perdigão, Ogilvy Brasil Mauro Frota, Ogilvy Brasil Amanda Madeiros, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Tatiana Michelan, Ogilvy Brasil Tomaz Praça, Ogilvy Brasil Bruno Cunha, Ogilvy Brasil Pablo Moura, Ogilvy Brasil Gabriel Freire, Sport Club Recife OGILVY BRASIL São Paulo

A03/002 PERU BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN Title POTABLE WATER GENERATOR Client THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product/Service ADMISSIONS 2013 Promo/ Advertising Agency, City MAYO DRAFTFCB Lima Consultant Juan Christmann, All Awards Media Planner Rafael Gutierrez, Media Connection/BPN Media Supervisor Jessica Arismendiz, Media Connection/BPN General Manager Gloria Herrera, Media Connection/BPN Music Audiopost Composer Santiago Ramirez, Real Music Account Supervisor Cesar Centurion, Mayo Draftfcb Account Manager Ines Lertora, Mayo Draftfcb Video Editor Diego Santillan, Mayo Draftfcb Mayra Carbone, Mayo Draftfcb Art Director Juan Donalisio, Mayo Draftfcb Copywriter Alejandro Aponte, Mayo Draftfcb Creative Director Juan Donalisio, Mayo Draftfcb Alejandro Aponte, Mayo Draftfcb Chief Creative Officer Humberto Polar, Mayo Draftfcb Entered By MAYO DRAFTFCB Lima A03/017 SOUTH KOREA BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Promo/ Advertising Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, Ex Creative Technical Designer Taejin Kang, Ex Creative Myeongjoon Joo, Ex Creative Entered By CHEIL WORLDWIDE Seoul

A NEW BREEDof Liaison

SapientNitro + Cannes Lions

It's not uncommon to see a 60-year-old partnered up with a 22-year-old in the south of France. But don't judge a book by its cover—this pretty face has lots of knowledge to share. THE SAPIENTNITRO + CANNES LIONS INFOGRAPHIC SERIES. Pick up these brainy beauties on Pinterest—and be sure to show them off. pinterest.com/canneslions

Happy 60th Birthday, Cannes Lions! D3-AD.indd 44

@sapientnitro

#canneslions

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PROMO & ACTIVATION WINNERS A13/063 AUSTRALIA BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Promo/ Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver Mcgill, McCann Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Senior Art Director Pat Baron, McCann Entered By McCANN MELBOURNE A13/204 BRAZIL BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title CELEB GRAMMAR COPS Client RED BALLOON Product/Service ENGLISH SCHOOL FOR KIDS Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/ Paco Conde, Ogilvy Brasil Creative Director Fabio Seidl, Ogilvy Brasil Copywriter Fabio Seidl, Ogilvy Brasil Art Director Guto Kono, Ogilvy Brasil Account Director Camila Porto/Silvia Brihy, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Producer Fabiano Beraldo/Adriana Jorge/ Roberta Palmari, Ogilvy Brasil Creative Technologist Jucelino Vieira, Ogilvy Brasil Motion Designer Thiago Bancaro/Tulio Inoue, Ogilvy Brasil Digital Director Daniel Tartaro, Ogilvy Brasil Uxd Director Pablo Moura, Ogilvy Brasil Designer Fred Celestino/Juliana Martins, Ogilvy Brasil Projects Rodrigo Baroni/Wagner Gomes, Ogilvy Brasil Photographer Lúcio Cunha, Lúcio Cunha Director Fabio Hacker (Alemão), Vetor Zero Executive Producer Alberto Lopes, Vetor Zero Setting Poliana Martins, Vetor Zero D.o.p. Alexandre Elaiuy, Alexandre Elaiuy Lua Nova Paulo Vaz/Guga Ferrari, Lua Nova Entered By OGILVY BRASIL São Paulo

Account Supervisor Planner Head Of Digital Project Manager Uxd Director Advertiser’s Supervisor

Producer Sound Mix Color Grading Editorial Grading Online Entered By

B03/007 ARGENTINA FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD) Title GIVING BIRTH LIVE Client PROCTER & GAMBLE Product/Service PAMPERS Promo/ Advertising Agency, City DEL CAMPO SAATCHI & SAATCHI Buenos Aires Executive Creative Director Mariano Serkin/Maxi Itzkoff, Del Campo Saatchi & Saatchi Creative Director Ignacio Ferioli/Diego Medvedocky, Del Campo Saatchi & Saatchi Agency Producer Adrián Aspani/Camilo Rojas/ Lucas Delenikas, Del Campo Saatchi & Saatchi Vice President/Regional Account Director Diego Feldman, Del Campo Saatchi & Saatchi Account Director Ana Leiro, Del Campo Saatchi & Saatchi Executive Producer Pablo Terruzi/Bárbara Factorovich, Palermo Films Producer Demián Cosentino, Palermo Films Director Emiliano Ferrando, Palermo Films Music Diego Hensel, Violeta Music Advertiser’s Supervisor Alejandra Corona/ Marcelo Batistella/Diego Fernandez, Procter & Gamble Entered By DEL CAMPO SAATCHI & SAATCHI Buenos Aires B04/057 DURABLE GOODS Title Client Product/Service Promo/ Advertising Agency, City Programmer Technical Director

A13/205 BRAZIL BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Vp Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Design Producer Veronica Beach/Renata Neumann, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil

Deborah Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid Us Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52 OGILVY BRASIL São Paulo

Chief Editor Designer

Production Head Of Production Art Director Copywriter Executive Creative Director Entered By

SPAIN ENTER THE GAME KONAMI VIDEOGAMES/DURABLE GOODS HAVAS SPORTS & ENTERTAINMENT Madrid Ignacio Olid, Havas Sports/ Entertainment Cesar Duque, Havas Sports/ Entertainment Jorge Gil, Havas Sports/Entertainment Luis Gutierrez, Havas Sports/ Entertainment Jose Luis Perez, Havas Sports/ Entertainment Adrian Chinchilla, Havas Sports/ Entertainment Joaquin Garcia-Morato, Havas Sports/Entertainment Cesar Garcia Miquel, Havas Sports/ Entertainment Julio Alvarez Pineda, Havas Sports/ Entertainment José Antonio Nogales, Havas Sports/ Entertainment HAVAS SPORTS & ENTERTAINMENT Madrid

TUESDAY, JUNE 18, 2013

B08/003 PUBLICATIONS & MEDIA Title Client Product/Service Promo/ Advertising Agency, City Creative Director Copywriter Art Director Entered By

45 RUSSIA MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg Andrey Gubaydullin, Voskhod Evgeny Primachenko, Voskhod Egor Gavrilin, Voskhod Vladislav Derevyannikh, Voskhod Dmitry Maslakov, Voskhod VOSKHOD Yekaterinburg

B11/091 BRAZIL CORPORATE IMAGE & INFORMATION Title IMMORTAL FANS Client SPORT CLUB RECIFE Product/Service FOOTBALL CLUB Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos, Ogilvy Brasil Executive Creative Director Paco Conde, Ogilvy Brasil Roberto Fernandez, Ogilvy Brasil Art Director João Coutinho, Ogilvy Brasil Copywriter Paco Conde, Ogilvy Brasil Producer Gilberto Filho, Ogilvy Brasil Patricia Cortes, Ogilvy Brasil Veronica Beach, Ogilvy Brasil Renata Neumann, Ogilvy Brasil General Manager Luis Carlos Franco, Ogilvy Brasil Uxd Designer Rodrigo Lima, Ogilvy Brasil Group Account Director Ana Paula Perdigão, Ogilvy Brasil Account Director Mauro Frota, Ogilvy Brasil Account Executive Amanda Madeiros, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Tatiana Michelan, Ogilvy Brasil Account Digital Tomaz Praça, Ogilvy Brasil Planning Bruno Cunha, Ogilvy Brasil Uxd Director Pablo Moura, Ogilvy Brasil Marketing Manager Gabriel Freire, Sport Club Recife Entered By OGILVY BRASIL São Paulo B11/092 BRAZIL CORPORATE IMAGE & INFORMATION Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Vp Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Design Producer Veronica Beach/Renata Neumann, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Account Supervisor Deborah Lederman, Ogilvy Brasil Planner Mollie Hill, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Project Manager Wagner Gomes, Ogilvy Brasil Uxd Pablo Moura/Fred Celestino, Ogilvy Brasil Director John X Carey, Paranoid Us Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Producer Phillip Owens/Keith Kenniff, Paranoid Us Sound Mix Sam Casas, Lime Studio Color Grading Sean Coleman, Company 3 Editorial Grading Paul Kumpata, Rock Paper Scissor Online A52 Staff, A52 Entered By OGILVY BRASIL São Paulo

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PROMO & ACTIVATION WINNERS B14/020 SOUTH KOREA PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title BRIDGE OF LIFE Client SAMSUNG LIFE INSURANCE Product/Service SAMSUNG LIFE INSURANCE Promo/ Advertising Agency, City CHEIL WORLDWIDE Seoul Chief Creative Officer Jeongkeun Yoo, Cheil Worldwide Executive Creative Director Thomas Hongtack Kim, Cheil Worldwide Creative Director Joohoon Lee, Cheil Worldwide Art Director Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Copywriter Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Account Director Jungho Park, Cheil Worldwide Account Executive Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Technical Director Chang-Hwa Yeo, Ex Creative Technical Designer Taejin Kang, Ex Creative Myeongjoon Joo, Ex Creative Entered By CHEIL WORLDWIDE Seoul B14/048 AUSTRALIA PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Promo/ Advertising Agency, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver Mcgill, McCann Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Senior Art Director Pat Baron, McCann Entered By McCANN MELBOURNE C01/053 UNITED KINGDOM BEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION Title APOLLO CAMPAIGN Client AXE Product/Service LYNX Promo/ Advertising Agency, City BBH London Producer Richard Baki, Media Monks Xander Amo, Media Monks Account Planner Tim Jones, BBH Account Manager Tom Murphy, BBH Lucy Scott, BBH Account Supervisor Ngaio Pardon, BBH Creative Tech Alex Matthews, BBH Agency Producer Charlie Dodds, BBH Ryan Chong, BBH Marion Thibaudot, BBH Ruben Mercadal, BBH Philip Stevens, BBH Josh Tenser, BBH Art Director Felipe Guimaraes, BBH Gary McCreadie, BBH Copyywriter Lambros Charalambous, BBH Copywriter Wesley Hawes, BBH Creative Director David Kolbusz, BBH Dominic Goldman, BBH Executive Creative Director Nick Gill, BBH Entered By BBH London

SILVER AWARDS A01/031 NEW ZEALAND BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title COFFEE CART Client YWCA AUCKLAND Product/Service CHARITY Promo/ Advertising Agency, City DDB GROUP NEW ZEALAND Auckland Executive Creative Director Andy Fackrell, DDB Group New Zealand Creative Director Steve Kane, DDB Group New Zealand Copywriter/Art Director Jonathan Mcmahon, DDB Group New Zealand Lisa Fedyszyn, DDB Group New Zealand Toby Morris, DDB Group New Zealand Simone Louis, DDB Group New Zealand Entered By DDB GROUP NEW ZEALAND Auckland A01/197 NEW ZEALAND BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title DRIVING DOGS Client SPCA/MINI NEW ZEALAND Product/Service PUBLIC AWARENESS LIVE EVENT Promo/ Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Asia Pacific Executive Creative Director James Mok, Draftfcb New Zealand Executive Creative Director Tony Clewett, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Creative Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick McFarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager - PR Angela Spain, Draftfcb New Zealand Account Manager - PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland A01/200 USA BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title DOUBLE LOOP DARE @ X GAMES Client MATTEL Product/Service HOT WHEELS Promo/ Advertising Agency, City MISTRESS Venice Marketing Manager Chris Boumann, Mattel Missy Alpert, Mattel Marketing Director Anye Deanna, Mattel VP/Design Felix Holst, Mattel VP/Boys Marketing Simon Waldron, Mattel VFX Creative Director Stephen Lawes, Cantina Creative VFX Producer Sean Cushing, Cantina Creative Editor Jeff Tober, Bandito Brothers Producer Ryan Slavin, Bandito Brothers Director Mike ‘mouse’ McCoy, Bandito Brothers Producer Kay Lynn Dutcher, Mistress Brand Director Brittany Driscoll, Mistress Writer Shelley Chidley, Mistress Art Director Elisa Tan, Mistress Writer Guy Helm, Mistress Design/Interactive Director Blake E. Marquis, Mistress Strategy Director Christian Jacobsen, Mistress Jens Stoelken, Mistress Creative Director Scott Harris, Mistress Damien Eley, Mistress Entered By MISTRESS Venice

TUESDAY, JUNE 18, 2013

A02/069 SOUTH AFRICA BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title HOPE SOAP Client SAFETY LAB AND BLIKKIESDORP 4 HOPE Product/Service HOPE SOAP Promo/ Advertising Agency, City Y&R SOUTH AFRICA Cape Town Chief Creative Officer Graham Lang, Y&R South Africa Executive Creative Director Rui Alves, Y&R South Africa Copywriter Nkanyezi Masango, Y&R South Africa Graham Krige, Y&R South Africa Art Director Rowan Foxcroft, Y&R South Africa Gareth Owen, Y&R South Africa Justin Joshua, Y&R South Africa Ayesha Mukadam, Y&R South Africa Producer Rory Bonnes, Y&R South Africa Art Buyer Ashleigh Hamilton, Y&R South Africa Account Director Rowena Fester, Y&R South Africa Entered By Y&R SOUTH AFRICA Cape Town A02/078 NEW ZEALAND BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title CALL GIRL Client PRIME TELEVISION Product/Service TELEVISION PROGRAMME/CHANNEL Promo/ Advertising Agency, City DRAFTFCB NEW ZEALAND Auckland Asia Pacific Executive Creative Director James Mok, Draftfcb New Zealand Executive Creative Director Regan Grafton, Draftfcb New Zealand Tony Clewett, Draftfcb New Zealand Senior Creative Kelly Lovelock, Draftfcb New Zealand Hywel James, Draftfcb New Zealand Producer Kelly Gillard, Draftfcb New Zealand Peter Mayo, Draftfcb New Zealand Group Account Director Toby Seller, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Jess Sheffield, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Media Planner/Buyer Nicole Earnshaw, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland A04/017 SWEDEN BEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGN Title TOOLPOOL Client MALMÖ JÄRNHANDEL Product/Service HARDWARE STORE Promo/ Advertising Agency, City THE FAN CLUB Malmo Creative Director Christian Barrett, The Fan Club Account Director Klas Oskarsson, The Fan Club Creative Markus Lindsjö, The Fan Club Martin Ohlsson, The Fan Club Gustav Johansson, The Fan Club Ida Backman, The Fan Club Account Manager Peter Andersson, The Fan Club Rebecka Hjorth, The Fan Club Public Relations Director Ola Obrant Andreasson, The Fan Club Digital Developer Ehsan Pourhadi, The Fan Club Final Art Helena Ivarsson, The Fan Club Björn Kongslöv, The Fan Club Strategist Ulla-Karin Barrett, The Fan Club Intern Fanny Freimann, The Fan Club Entered By THE FAN CLUB Malmo A04/018 USA BEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGN Title 7-ELECTION Client 7-ELEVEN Product/Service COFFEE Promo/ Advertising Agency, City KETCHUM Dallas Senior Vice President James Peters, Ketchum Vice President Stephanie Shaw, Ketchum Senior Account Executive Diana Ebbesen, Ketchum Mara Sljivich, Ketchum Entered By KETCHUM Dallas

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PROMO & ACTIVATION WINNERS

A04/048 EGYPT BEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGN Title VODAFONE FAKKA Client VODAFONE EGYPT Product/Service MICRO RECHARGE CARDS Promo/ Advertising Agency, City JWT CAIRO Account Executive Clotilde Malauzat, JWT Cairo Account Manager Nihal Nashed, JWT Cairo Associate Bus. Director Shahira Akel, JWT Cairo Planning Director Hatem El Kashef, JWT Cairo Agency Producer Khaled Zaki, JWT Cairo Chief Creative Officer Ramsey Naja, JWT Cairo Senior Art Director Baher Raouf Rami El Kerdani, JWT Cairo Associate Creative Director Youssef Gadallah Sameh George Planning Director Shady Abdellatif , JWT Cairo Media Manager Omar Al Helaly, OMD Executive-Planning Shadi Nabil, OMD Entered By JWT CAIRO A05/038 UNITED KINGDOM BEST NEW PRODUCT LAUNCH/ RE-LAUNCH OR MULTI-PRODUCT PROMOTION Title APOLLO CAMPAIGN Client AXE Product/Service LYNX Promo/ Advertising Agency, City BBH London Producer Richard Baki, Media Monks Xander Amo, Media Monks Account Planner Tim Jones, BBH Account Manager Tom Murphy, BBH Lucy Scott, BBH Account Supervisor Ngaio Pardon, BBH Creative Tech Alex Matthews, BBH Agency Producer Philip Stevens, BBH Josh Tenser, BBH Art Director Felipe Guimaraes, BBH Gary McCreadie, BBH Copywriter Lambros Charalambous, BBH Wesley Hawes, BBH Creative Director David Kolbusz, BBH Dominic Goldman, BBH Executive Creative Director Nick Gill, BBH Entered By BBH London A05/049 CANADA BEST NEW PRODUCT LAUNCH/ RE-LAUNCH OR MULTI-PRODUCT PROMOTION Title BUDWEISER RED LIGHTS Client LABATT BREWERIES OF CANADA Product/Service BUDWEISER RED LIGHTS Promo/ Advertising Agency, City ANOMALY Toronto Executive Creative Directors Mike Byrne/Pete Breton/ Dave Douglass, Anomaly Creative Team Mike Warzin/Taylor Twist, Anomaly Agency Producer Jen Mete, Anomaly Account Team Brent Rivard/Dion Aralihalli/ Keltie White/Allison Cornford/ Vanessa Cote, Anomaly Clients Jorn Socquet/Kyle Norrington/ JR Edwards/Alexis Smith/Briar Wells, Labatt Breweries Of Canada Product Development And Manufacturing Buzz Products Design Nikki Milligan/Jonathan Armstrong/ Omar Morson/Marie Rupolo, Anomaly Sound Design/Voice Casting/ Direction Sonic Kore/Noise Digital/GGRP Digital Production Ransom Profit Director Andreas Nilsson, OPC Familystyle/ Biscuit Filmworks Production House Producers Donovan Boden/Harland Weiss/ Dennis Beier, OPC Familystyle/ Biscuit Filmworks Cinematographer Peter Deming, OPC Familystyle/ Biscuit Filmworks

Offline Editorial

Patrick McElroy/Robert Duffy/ Patrick Murphree, Spot Welders LA Melissa Kahn/Christina Humphries, Rooster TO Sarah Brooks/Aaron Dark, School Editing TO Conform Shipping & Handling LA Telecine Tom Poole, Co 3 NY Eric Whipp, Alter Ego Sound Design Kim Christensen Audio Mix/Recording Studio Lime Studios LA Entered By ANOMALY Toronto A06/024 PORTUGAL BEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGN Title A SMALL DEMONSTRATION Client MICROSOFT PORTUGAL Product/Service WINDOWS 8 Promo/ Advertising Agency, City O ESCRITORIO Estoril Chief Creative Officer Nuno Jerónimo, O Escritório Chief Executive Director Tiago Canas Mendes, O Escritório Account Executive Pedro Pereira Martins, O Escritório Producer Rita Lage, O Escritório Director José Manuel Abrantes Original Soundtrack Gonçalo Abrantes Entered By O ESCRITORIO Estoril A06/060 THAILAND BEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGN Title CUT TO BUILD Client THE JCC CO. Product/Service OLFA CUTTER Promo/ Advertising Agency, City OGILVY & MATHER Bangkok Chief Creative Officer Nopadol Srikieatikajohn, Ogilvy/Mather/Thailand Executive Creative Director Wisit Lumsiricharoenchoke, Ogilvy/Mather/Thailand Copywriter Puripong Limwanatipong/ Krai Kittikorn/ Thanachai Shavitranuruk/ Kris Garford Spind, Ogilvy/ Mather/Thailand Art Director Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke/ Puripong Limwanatipong/ Prasit , Ogilvy/Mather/Thailand Agency Producer Uravasee Chaturongakul/ Potrawee Wichien/ Suparrerk Kulintaraprasert/ Sasinan Jiraw, Ogilvy/Mather/Thailand Account Supervisor Patsa Attanon, Ogilvy/Mather/Thailand Account Manager Phawit Chitrakorn, Ogilvy/Mather/ Thailand Director Settha Veerathunmanon, Ccda Bangkok University Pagorn Jungrungruang, Kratai Tuentua Co./Ltd. Cinematographer Chalongwut Chorruangsak/ Akkarawatt Thanawiboonphol/ Siriwat Seeseang/Panit Jirawa Film Producer Athip Vichuchaianan Editor Wisarut Deelorm Artist Akegaluck Sagaew Entered By OGILVY & MATHER Bangkok A07/006 ARGENTINA BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN Title GIVING BIRTH LIVE Client PROCTER & GAMBLE Product/Service PAMPERS Promo/ Advertising Agency, City DEL CAMPO SAATCHI & SAATCHI Buenos Aires Executive Creative Director Mariano Serkin/Maxi Itzkoff, Del Campo Saatchi & Saatchi Creative Director Ignacio Ferioli/Diego Medvedocky, Del Campo Saatchi & Saatchi

TUESDAY, JUNE 18, 2013

Agency Producer

Vice President/ Regional Account Director Account Director Executive Producer Producer Director Music Advertiser’s Supervisor Entered By

Adrián Aspani/Camilo Rojas/ Lucas Delenikas, Del Campo Saatchi & Saatchi Diego Feldman, Del Campo Saatchi & Saatchi Ana Leiro, Del Campo Saatchi & Saatchi Pablo Terruzi/Bárbara Factorovich, Palermo Films Demián Cosentino, Palermo Films Emiliano Ferrando, Palermo Films Diego Hensel, Violeta Music Alejandra Corona/Marcelo Batistella/ Diego Fernandez, Procter & Gamble DEL CAMPO SAATCHI & SAATCHI Buenos Aires

A07/034 GERMANY BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN Title DAYS OF HOPE Client DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Product/Service DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ Promo/ Advertising Agency, City SAATCHI & SAATCHI Berlin Executive Creative Director Oliver Kapusta, SAATCHI & SAATCHI Berlin Creative Director Anne Petri, SAATCHI & SAATCHI Berlin Art Director Christopher Jones, SAATCHI & SAATCHI Berlin Copywriter Kathrin Schaller, SAATCHI & SAATCHI Berlin International Coordination Heidi Tzavella, SAATCHI & SAATCHI Berlin Account Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, SAATCHI & SAATCHI Berlin Producer Sarah Roth Profenius/Michael Maschke, SAATCHI & SAATCHI Berlin Camera/Film Editing Luca Danscher/Lukas Remie/ Stephan Krause, Parasol Island Berlin Composer/Sounddesign Jonathan Wulfes, Parasol Island Berlin Production/Director Søren Haxholm/Denis Guth, Parasol Island Berlin ECD/Creative Director Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Creative Department Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Project Leader/Media Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi Emea Account/Management Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/ Soni, Saatchi & Saatchi Emea Copywriter Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi Emea Video Designer Dmitry Panteleenka, Saatchi & Saatchi Emea PR/Communication Kristina Vorobyova/Yana Brekotkina/ Larisa Petrini/Ramona Dumitru/ Antonia Tucheac, Saatchi & Saatchi Emea Production Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi Emea Marketing & PR Director Isobel Kerr-Newell, Saatchi & Saatchi London PR Manager Zoe Kent , Saatchi & Saatchi London Contributing Agency Saatchi & Saatchi Russia Saatchi & Saatchi Switzerland Saatchi & Saatchi Serbia Saatchi & Saatchi Romania Saatchi & Saatchi Poland Entered By SAATCHI & SAATCHI Berlin

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PROMO & ACTIVATION WINNERS A10/058 ITALY BEST SPONSORSHIP OR PARTNERSHIP CAMPAIGNS Title THE CANDIDATE Client HEINEKEN INTERNATIONAL Product/Service HEINEKEN Promo/ Advertising Agency, City PUBLICIS ITALY Milan Creative Director Bruno Bertelli, Publicis Italy Cristiana Boccassini, Publicis Italy Art Director Marco Viganò, Publicis Italy Copy Writer Michele Picci, Publicis Italy Digital Associate Creative Director And Art Director Domenico Manno, Publicis Modem Copy Writer Daniele Papa, Publicis Modem Graphic Design Santi Urso, Publicis Modem Account Director Giada Salerno, Publicis Italy Editor Fabrizio Squeo Community Manager Wybe Sallows, Triball DDB Amsterdam Creative Director Micha Shipper, Coz Marketing Amsterdam Art Director Jorge Delgrado, Coz Marketing Amsterdam Account Director Michael Littaur, Coz Marketing Amsterdam Manager Heineken Digital Dario Gargiulo, Heineken International Executive Producer Rogier Sol, State 31 Production Manager Sara Nix, State 31 Creative Director Dario Gargiulo Entered By PUBLICIS ITALY Milan A12/087 TUNISIA BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN Title MOBILIZING THE 12TH MAN Client C. S. HAMMAM-LIF Product/Service FOOTBALL CLUB Promo/ Advertising Agency, City MEMAC OGILVY LABEL TUNISIA Tunis/OGILVYACTION TUNISIA Tunis Vice-President Fadhel Ben Hamza, C.s Hammam-Lif Director Xavier Mairesse, Eyepatch Productions Executive Producer Imed Marzouk, Propaganda Productions David Zellerford, Eyepatch Productions Graphic Designer Ali Bhiri, Atelier 216 Integretion Developer Bilel Saoudi, Atelier 216 Developer Engineer Aref Ben Saad/Issam Babchia, Atelier 216 Sound Engineer Mustapha Boussabat, Atelier 216 Project Manager Ghazi Triki, Atelier 216 Manager Mehdi Larguech/Med Habib Mesbah, Atelier 216 Agency Producer Bedis Benamor, Memac Ogilvy Label Business Director Mouna Ben Hammouda, Ogilvyaction Tunis Managing Director Syrine Cherif, Memac Ogilvy Label Graphic Design Gerald Heraud/Leo Ehrlich/ Alexandre Chaulet/Niv Banhiamad/ Yosri Mimouna, Memac Ogilvy Label Copywriter Sascha Kuntze, Memac Ogilvy Label Conceptualizer Mehdi Lamloum, Memac Ogilvy Label Executive Creative Director Nicolas Courant, Memac Ogilvy Label Entered By MEMAC OGILVY LABEL TUNISIA Tunis A13/117 CANADA BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title OUR FOOD. YOUR QUESTIONS Client McDONALD’S CANADA Product/Service McDONALD’S Promo/ Advertising Agency, City TRIBAL DDB TORONTO Account Coordinator Melanie Chiriboga-Gomez, Tribal DDB Toronto Account Director Miles Savage, Tribal DDB Toronto Group Account Director Kevin Jones, Tribal DDB Toronto Managing Director Andrew Mccartney, Tribal DDB Toronto Executive Producer Neem Ba Ha, Tribal DDB Toronto Art Director Amy French, Tribal DDB Toronto Kara Wark, Tribal DDB Toronto Benson Ngo, Tribal DDB Toronto Copywriter Sanya Grujicic, Tribal DDB Toronto Tiffany Chung, Tribal DDB Toronto

Lead Designer Senior Art Director Senior Copywriter Technology Director Strategy Creative Director Entered By

Ryan Lawrence, Tribal DDB Toronto Peter Borell, Tribal DDB Toronto Derek Blais, Tribal DDB Toronto Ian Mackenzie, Tribal DDB Toronto Joe Dee, Tribal DDB Toronto Jason Chaney, Tribal DDB Toronto Louis-Philippe Tremblay, Tribal DDB Toronto TRIBAL DDB TORONTO

A13/196 USA BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title THE SOCIETY OF GOOD TASTE Client GREY POUPON Product/Service GREY POUPON Promo/ Advertising Agency, City CP+B Boulder Chief Creative Officer Rob Reilly, Cp/B Vp/Executive Creative Director Jason Gaboriau, CP+B Tom Markham, CP+B Vp/Creative Director Robin Fitzgerald, CP+B Creative Director Cameron Harris, CP+B Associate Creative Director Mike Kohlbecker, CP+B Alexandra Sann, CP+B Copywriter Rachel Carlson, CP+B Associate Creative Director/ Copywriter Jamie Toal, CP+B Art Director Patricia Ortiz, CP+B Associate Creative Director/ Art Director Tushar Date, CP+B Interactive Designer Anders Svensson, CP+B Designer Douglas Menezes, CP+B Jr. Digital Artist Brett Reiland, CP+B Sabrina Fraley, CP+B Dfx Lead Eduardo Santiesteban, CP+B Evp/Executive Experience Director Matt Walsh, CP+B Experience Designer Alex Riegelman, CP+B Vp/Executive Creative Technology Director Dan Fox, CP+B Technical Lead Brian Wigginton, CP+B Entered By CP+B Boulder B01/031 USA FOOD AND NON-ALCHOLIC DRINKS Title 7-ELECTION Client 7-ELEVEN Product/Service COFFEE Promo/ Advertising Agency, City KETCHUM Dallas Senior Vice President James Peters, Ketchum Vice President Stephanie Shaw, Ketchum Senior Account Executive Diana Ebbesen, Ketchum Mara Sljivich, Ketchum Entered By KETCHUM Dallas B01/051 PUERTO RICO FOOD AND NON-ALCHOLIC DRINKS Title SWEAT AND WIN Client PEPSICO AMERICAS BEVERAGES Product/Service GATORADE Promo/ Advertising Agency, City JWT SAN JUAN VP Regional Creative Director Jaime Rosado, JWT San Juan Creative Director Lixaida Lorenzo, JWT San Juan Copywriter Nánel Rodríguez, JWT San Juan Art Director María Alou, JWT San Juan Account Supervisor Miguel Souss, JWT San Juan Junior Account Executve Mariangely Rivera, JWT San Juan Art Director Juan Cabrero, JWT San Juan Print Production Marisol Pabón, JWT San Juan Production Company Latitude 18 Films, Latitude 18 Films Director/Video Editor Angel Soto, Latitude 18 Films Entered By JWT SAN JUAN

TUESDAY, JUNE 18, 2013

B02/012 ALCOHOLIC DRINKS Title Client Product/Service Promo/ Advertising Agency, City Creative Director Copywriter Art Director Strategic Planner Agency Producer Director Executive Producer Creative Director Producer Art Director Editing Post Production Creative Technologist Entered By

49 UNITED KINGDOM MAKE MUSIC IN THE CORNER SHOP DIAGEO RED STRIPE STINKDIGITAL London/ KK OUTLET London/HIRSCH & MANN Dave Bell, KK Outlet Emma Morton, KK Outlet Howard Green, KK Outlet Mayumi Beckers, KK Outlet Suzanne Schurgers, KK Outlet Greg Brunkalla, Stinkdigital James Britton, Stinkdigital Gui Seiz, Stinkdigital Giles Johnson, Stinkdigital Lucy Butler, Stinkdigital Gus Herdman, Trim Ryan Dzierzek, Stinkdigital Olof Storm, Stinkdigital Daniel Hirschmann, Hirsch & Mann Katrin Baumgarten, Hirsch & Mann STINKDIGITAL London

B03/050 USA FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD) Title THE GLAD TENT Client CLOROX COMPANY Product/Service GLAD FORCEFLEX Promo/ Advertising Agency, City ALMA DDB Miami Chief Creative Officer Luis Miguel Messianu, Alma DDB Senior Vice President/ Executive Creative Director Diego Yurkievich, Alma DDB Vice President/ Group Creative Director Hernan Cerdeiro, Alma DDB Associate Creative Director David Alvarez Rizo, Alma DDB Juan Cruz Vassallo, Alma DDB Art Director David Alvarez Rizo, Alma DDB Copywriter Juan Cruz Vassallo, Alma DDB David Santana Robaina, Alma DDB Enrique Beltra, Alma DDB Executive Producer Rodrigo Vargas, Alma DDB Associate Producer Alberto Farinas, Alma DDB Industrial Designer Jonatan Baños Strategic Insights Director Virgina Reyes, Alma DDB Group Account Director Maria Carolina Reimpell, Alma DDB Director Jorge Colon, Letca Films Music Company Animal Music Entered By ALMA DDB Miami B04/050 DURABLE GOODS Title Client Product/Service Promo/ Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director VP Of Production Agency Film Producer Senior Interactive Producer Strategy Director VP Of Media Media Supervisor Business Affairs Director VP/Director Account Service Account Director Director Film Editor Production Company Editorial Company Graphics Visual Fx/Online Entered By

USA THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco Pj Pereira, PEREIRA & O’DELL Jaime Robinson, PEREIRA & O’DELL Jason Apaliski, PEREIRA & O’DELL Neil Ramanan, PEREIRA & O’DELL Chaz Whitworth, PEREIRA & O’DELL Jeff Ferro, PEREIRA & O’DELL Elisa Moore, PEREIRA & O’DELL Erin Dahlbeck Davis, PEREIRA & O’DELL Justin Cox, PEREIRA & O’DELL Josh Brandau, PEREIRA & O’DELL Dan Beer, PEREIRA & O’DELL Xandra Ess, PEREIRA & O’DELL Gary Theut, PEREIRA & O’DELL Henry Arlander, PEREIRA & O’DELL Drake Doremus, B Reel Films Annette Davey, Independent B Reel Lost Planet Laundry N Tropic PEREIRA & O’DELL San Francisco

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PROMO & ACTIVATION WINNERS

B05/035 USA RETAIL (INCL. RESTAURANTS) Title SHIP MY PANTS Client KMART Product/Service STORE TO HOME Promo/ Advertising Agency, City DRAFTFCB Chicago Animation Heather Lewis, Inside Job Tom Mackey, Inside Job Editor Casey Cobler, Inside Job Andy Green, Bob Industries Director Of Photography Christophe Lanzenberg, Bob Industries Executive Producer Chuck Ryant, Bob Industries John O’grady, Bob Industries Tk Knowles, Bob Industries Producer Brian Etting, Bob Industries Director Zach Math, Bob Industries Planner Al Gross, Draftfcb Executive Producer Chris Bing, Draftfcb Creative Director/Copywriter Sean Burns, Draftfcb Creative Director Howie Ronay, Draftfcb Executive Creative Director Jon Flannery, Draftfcb Chief Creative Officer Todd Tilford, Draftfcb Entered By DRAFTFCB Chicago B07/011 ENTERTAINMENT & LEISURE Title Client Product/Service Promo/ Advertising Agency, City Designer Communications Strategist Expressions Director Creative

Head Of Ideas Planning Managing Director Entered By

AUSTRALIA OVERSTAY CHECKOUT ART SERIES HOTELS HOTEL ACCOMMODATION NAKED COMMUNICATIONS Cremorne Yann Micuta, Naked Communications Lach Hall, Naked Communications Anna Reynolds, Naked Communications Tristan Graham, Naked Communications Sesh Moodley, Naked Communications Kat Mercer, Naked Communications Simon Veksner, Naked Communications Adam Ferrier, Naked Communications Matt Houltham, Naked Communications NAKED COMMUNICATIONS Cremorne

B09/041 THE NETHERLANDS FINANCIAL PRODUCTS & SERVCIES Title WHY WAIT UNTIL IT’S TOO LATE? Client FUNERAL INSURANCE COMPANY DELA Product/Service DELA BRAND Promo/ Advertising Agency, City OGILVY & MATHER AMSTERDAM Executive Creative Director Darre Van Dijk, Ogilvy & Mather Amsterdam Creative Director Piebe Piebenga, Ogilvy & Mather Amsterdam Art Director Darre Van Dijk, Ogilvy & Mather Amsterdam Copywriter Piebe Piebenga, Ogilvy & Mather Amsterdam Strategy Director Hans Veldhorst, Ogilvy & Mather Amsterdam Account Manager Zilla Smith, Ogilvy & Mather Amsterdam Agency Producer Brenda Bentz Van Den Berg, Ogilvy & Mather Amsterdam Entered By OGILVY & MATHER AMSTERDAM B11/060 ITALY CORPORATE IMAGE & INFORMATION Title THE CANDIDATE Client HEINEKEN INTERNATIONAL Product/Service HEINEKEN Promo/ Advertising Agency, City PUBLICIS ITALY Milan Creative Director Bruno Bertelli, Publicis Italy Cristiana Boccassini, Publicis Italy Art Director Marco Viganò, Publicis Italy Copy Writer Michele Picci, Publicis Italy Digital Associate Creative Director And Art Director Domenico Manno, Publicis Modem Copy Writer Daniele Papa, Publicis Modem Graphic Design Santi Urso, Publicis Modem Account Director Giada Salerno, Publicis Italy

Editor Community Manager Creative Director Art Director Account Director Manager Heineken Digital Executive Producer Production Manager Creative Director Entered By

Fabrizio Squeo Wybe Sallows, Triball DDB Amsterdam Micha Shipper, Coz Marketing Amsterdam Jorge Delgrado, Coz Marketing Amsterdam Michael Littaur, Coz Marketing Amsterdam Dario Gargiulo, Heineken International Rogier Sol, State 31 Sara Nix, State 31 Dario Gargiulo PUBLICIS ITALY Milan

B12/052 ROMANIA COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL Title DIGITAL PUBLIC LIBRARY Client VODAFONE ROMANIA Product/Service MOBILE INTERNET Promo/ Advertising Agency, City McCANN ERICKSON Bucharest Creative Partner Adrian Botan, BV McCann Erickson Executive Creative Director Catalin Dobre, BV McCann Erickson Group Creative Director Ioana Filip, BV McCann Erickson Art Director Ionut Cojocaru, BV McCann Erickson Client Service Director Dana Hogea, BV McCann Erickson Group Account Director Doina Ionescu, BV McCann Erickson Account Executive Andreea Spilca, BV McCann Erickson Photo Producer Roxana Zaharia, BV McCann Erickson Group Account Director Anca Dumitrache, Universal Media Media Manager Adelina Din, Universal Media Out-of-home Buying Director Gabriel Andrei, Universal Media Out-of-home Buyer Lucia Bogdaneanu, Universal Media Corporate Pr Manager Carmen Bistrian, BV McCann Erickson Entered By McCANN ERICKSON Bucharest B13/072 CHARITIES Title Client Product/Service Promo/ Advertising Agency, City Asia Pacific Executive Creative Director Executive Creative Director Creative

NEW ZEALAND DRIVING DOGS SPCA NEW ZEALAND PUBLIC AWARENESS/PET ADOPTION DRAFTFCB NEW ZEALAND Auckland James Mok, Draftfcb New Zealand Tony Clewett, Draftfcb New Zealand Regan Grafton, Draftfcb New Zealand Matt Williams, Draftfcb New Zealand Peter Vegas, Draftfcb New Zealand

Senior Motion Graphics Designer Marco Siraky, Draftfcb New Zealand Head Of Post Production Blair Walker, Draftfcb New Zealand Senior Designer Nick McFarlane, Draftfcb New Zealand Interactive Designer Catherine Chi, Draftfcb New Zealand Group Account Director Toby Sellers, Draftfcb New Zealand Account Director Sally Willis, Draftfcb New Zealand Account Manager Stephanie Hueber, Draftfcb New Zealand General Manager - PR Angela Spain, Draftfcb New Zealand Account Manager - PR Eloise Hay, Draftfcb New Zealand Media Manager Rachel Leyland, Draftfcb New Zealand Communications Planning Director Rufus Chuter, Draftfcb New Zealand General Manager Media Simon Teagle, Draftfcb New Zealand Head Of Digital And Content Harri Owen, Draftfcb New Zealand Senior Digital Media Planner/ Buyer Steph Pearson, Draftfcb New Zealand Digital And Social Media Campaign Manager Sam Boniface, Draftfcb New Zealand Entered By DRAFTFCB NEW ZEALAND Auckland B13/100 CHARITIES Title Client

GERMANY

Product/Service

DAYS OF HOPE DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ

TUESDAY, JUNE 18, 2013

Promo/ Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter International Coordination Account

Producer Camera/Film Editing Composer/Sounddesign Production/Director ECD/Creative Director

Creative Department

Project Leader/Media Account/Management

Copywriter

Video Designer PR/Communication

Production Marketing & PR Director PR Manager Contributing Agency

Entered By

SAATCHI & SAATCHI Berlin Oliver Kapusta, Saatchi & Saatchi Berlin Anne Petri, Saatchi & Saatchi Berlin Christopher Jones, Saatchi & Saatchi Berlin Kathrin Schaller, Saatchi & Saatchi Berlin Heidi Tzavella, Saatchi & Saatchi Berlin Michael Samak/Anke Schrot/ Inken Dachsel/Theresa Helmich, Saatchi & Saatchi Berlin Sarah Roth Profenius/Michael Maschke, Saatchi & Saatchi Berlin Luca Danscher/Lukas Remie/ Stephan Krause, Parasol Island Berlin Jonathan Wulfes, Parasol Island Berlin Søren Haxholm/Denis Guth, Parasol Island Berlin Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Johan Ohlson/Max Olech/ Anna Pushkareva/Veljko Golubovic/ Jürg Aemmer, Saatchi & Saatchi Emea Konrad Kalinowski/Ana Mijajlovic, Saatchi & Saatchi Emea Zorica Marjanovic/Sonja Milovic/ Ivana Minovic/Pascal Schaub/ Stephanie Weber/Soni, Saatchi & Saatchi Emea Max Olech/Tanya Moseeva/ Nikola Zmajevic/Felix Freese, Saatchi & Saatchi Emea Dmitry Panteleenka, Saatchi & Saatchi Emea Kristina Vorobyova/ Yana Brekotkina/Larisa Petrini/ Ramona Dumitru/Antonia Tucheac, Saatchi & Saatchi Emea Ivan Zornic/Nemanja Stojanovic, Saatchi & Saatchi Emea Isobel Kerr-Newell, Saatchi & Saatchi London Zoe Kent , Saatchi & Saatchi London Saatchi & Saatchi Russia Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland Saatchi & Saatchi Poland Saatchi & Saatchi Romania SAATCHI & SAATCHI Berlin

B14/065 SOUTH AFRICA PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title HOPE SOAP Client SAFETY LAB AND BLIKKIESDORP 4 HOPE Product/Service HOPE SOAP Promo/ Advertising Agency, City Y&R SOUTH AFRICA Cape Town Chief Creative Officer Graham Lang, Y&R South Africa Executive Creative Director Rui Alves, Y & R South Africa Copywriter Nkanyezi Masango, Y&R South Africa Graham Krige, Y&R South Africa Art Director Rowan Foxcroft, Y&R South Africa Gareth Owen, Y&R South Africa Justin Joshua, Y&R South Africa Ayesha Mukadam, Y&R South Africa Producer Rory Bonnes, Y&R South Africa Art Buyer Ashleigh Hamilton, Y&R South Africa Account Director Rowena Fester, Y&R South Africa Entered By Y&R SOUTH AFRICA Cape Town B14/069 COSTA RICA PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title UNIQUE BREEDS Client TERRITORIO DE ZAGUATES Product/Service TERRITORIO DE ZAGUATES ANIMAL SHELTER Promo/ Advertising Agency, City GARNIER/BBDO San José Chief Executive Officer Mauricio Garnier, Garnier BBDO

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PROMO & ACTIVATION WINNERS General Creative Director Art Director Creative Creative Director Designer Art Director Production Director Producer Photographer Media Director PR Director BTL Producer Graphic Producer Photographer Animator Creative Director Entered By

Manuel Travisany, Garnier BBDO Héctor Acuña, Garnier BBDO Sergio Chinchilla, Garnier BBDO Diego Vásquez, Garnier BBDO Natalia Milner, Garnier BBDO Manuel Méndez, Garnier BBDO Tomas Jankovich, Garnier BBDO Walter Benavides, Garnier BBDO José Pastor, Garnier BBDO Alexandra Orozco, Garnier BBDO Ivonne Aguilar, Garnier BBDO Edwin Valverde, Garnier BBDO Esteban Garro, Garnier BBDO Randall Salazar, Garnier BBDO Alex Zúñiga, Alex Zúñiga Photo Joaquín Vargas, La Sala Post Alan Carmona, Garnier BBDO Rolando Madrigal, Garnier BBDO GARNIER/BBDO San José

BRONZE AWARDS A01/173 ITALY BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title FASTLINE Client FASTWEB Product/Service INTERNET - OPTICAL FIBER Promo/ Advertising Agency, City M&C SAATCHI Milan Creative Director Vincenzo Gasbarro, M&C Saatchi Luca Scotto Di Carlo, M&C Saatchi Interactive Partner Silvio Meazza, M&C Saatchi Deputy Creative Director Paola Morabito, M&C Saatchi Strategic Planner Massimo Capucci, M&C Saatchi Art Director Dario Marongiu, M&C Saatchi Domenico Stragapede, M&C Saatchi Copywriter Elisa Binda, M&C Saatchi Project Leader Marta Pettenuzzo, M&C Saatchi Marco Serrao, M/C Saatchi Head Of Interactive Development Stefania Sabbatini, M&C Saatchi Developer Davide Reppucci, M&C Saatchi Art Director Luca Fulciniti, M&C Saatchi Producer Alessio Sorrisi, M&C Saatchi Michela Braganti, M&C Saatchi Staging Artout Lab Production (H)films Director Edoardo Lugari Media Partner Igp Decaux Digital PR Ambito5 Entered By M&C SAATCHI Milan A01/180 USA BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title 8 MILLION PROTAGONISTS Client VILLAGE VOICE NEWSPAPER Product/Service VILLAGE VOICE NEWSPAPER Promo/ Advertising Agency, City LEO BURNETT NEW YORK Chief Creative Officer Jay Benjamin, Leo Burnett New York Executive Creative Director/ CW Michael Canning, Leo Burnett New York Executive Creative Director/ AD Kieran Antill, Leo Burnett New York Managing Director Tom Flanagan, Leo Burnett New York Account Executive Emily Brau, Leo Burnett New York Executive Producer Jeremy Fox, Leo Burnett New York Senior Art Director Stian Bugten, Leo Burnett New York Copywriter Simen Braathen, Leo Burnett New York Producer Shaina Stigler, Leo Burnett New York Production Assistant Tom Pina, Leo Burnett New York Designer Steven Jordao, Leo Burnett New York Cultural Architect Max Goodwin, Leo Burnett New York Web Developer Avant/LLC Production Company LB Entertainment/Bill Thomas/ Radical Media Music/Music Production Comma Music/Motive/Big Foot/ Mophonics/Sofie Zamchick/ World War/Dara Hartman/ Maryanna Sokol

Sound Mix Publisher Script Writer Director Choreographer Entered By

Heard City Josh Fromson, Village Voice Newspaper Caitlin Gallo Stephen Bishop Seely Jimmy Burgio LEO BURNETT NEW YORK

A01/307 USA BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN Title RECALLING 1993 Client NEW MUSUEM Product/Service “NYC 1993: EXPERIMENTAL JET SET, TRASH AND NO STAR” EXHIBITION Promo/ Advertising Agency, City DROGA5 New York Editor/Sound Engineer Matthew Badger, Droga5 Communications Director Maura Mcgreevy, Droga5 Group Account Director Olivia Legere, Droga5 Senior Print Producer Jeannie O’toole, Droga5 Ux Director Kathrin Hoffman, Droga5 Creative Technology Lead Fran Devinney, Droga5 Technical Director David Justus, Droga5 Executive Producer Scott Chinn, Droga5 Executive Interactive Producer Lindsey Slaby, Droga5 Head Of Integrated Production Sally-Ann Dale, Droga5 Brand Strategist Matthew Gardner, Droga5 Art Director Daniel Sumarna, Droga5 Copywriter Bryan Wolff, Droga5 Art Director Jen Lu, Droga5 Copywriter Colin Lord, Droga5 Associate Creative Director Ray Del Savio, Droga5 Ray Del Savio, Droga5 Executive Creative Director Nik Studzinski, Droga5 Ted Royer, Droga5 Creative Chairman David Droga, Droga5 Entered By DROGA5 New York A02/145 MEXICO BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN Title THE INTRUDER Client AMIS Product/Service MEXICAN INSURANCE ASSOCIATION Promo/ Advertising Agency, City OGILVY & MATHER Mexico City Director Manolo Cedillo, Home Planning David Gonzalez, Ogilvy & Mather México Account Director Miguel Velazquez, Ogilvy & Mather México Producer Juan Pablo Osio, Ogilvy & Mather México Art Buyer Ereth Bolaños, Ogilvy & Mather México Photographer Fabián Dotor, Freeance Copywriter Jorge Ramos, Ogilvy & Mather México Alejandro Ortiz Izquierdo, Ogilvy & Mather México Assistant Art Director Luis Guerra, Ogilvy & Mather México Art Director Orlando López, Ogilvy & Mather México Creative Director Alejandro Beltrán, Ogilvy & Mather México David Sánchez Zacarías, Ogilvy & Mather México Vp Creative Services Miguel Angel Ruiz, Ogilvy & Mather México Entered By OGILVY & MATHER Mexico City A03/104 BRAZIL BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN Title CATRACA DA BOA Client AMBEV Product/Service ANTARCTICA Promo/ Advertising Agency, City ALMAPBBDO São Paulo Copywriter Pedro Paes, AlmapBBDO Art Director Tiago Pinho, AlmapBBDO Creative Director Bruno Prosperi, AlmapBBDO Renato Simões, AlmapBBDO Andre Kassu, AlmapBBDO Marcos Medeiros, AlmapBBDO Executive Creative Director Luiz Sanches, AlmapBBDO Chief Creative Officer Marcello Serpa, AlmapBBDO Entered By ALMAPBBDO São Paulo

TUESDAY, JUNE 18, 2013

A04/038 SWEDEN BEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGN Title THE HOT STAMP Client PRESSBYRÅN Product/Service CONVENIENCE STORE CHAIN Promo/ Advertising Agency, City ÅKESTAM HOLST Stockholm Motion Designer Nisse Axman, Åkestam Holst Graphic Designer Oscar Gardö, Åkestam Holst Planner Patrik Karlsson, Åkestam Holst Digital Producer Alex Picha, Åkestam Holst Producer Johan Eklund, Åkestam Holst Account Manager Bella Lagerquist, Åkestam Holst Account Director Thomas Gibson, Åkestam Holst Sara Clewemar, Åkestam Holst Copywriter Kalle Åkestam, Åkestam Holst Art Director Petra Albrektson, Åkestam Holst Creative Director Andreas Ullenius, Åkestam Holst Entered By ÅKESTAM HOLST Stockholm A06/018 SOUTH AFRICA BEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGN Title THE WORLD’S SMALLEST IDEA Client VITAL HEALTH FOODS Product/Service VITAL: VIRAL BOOST Promo/ Advertising Agency, City DRAFTFCB CAPE TOWN Chief Creative Officer Brett Morris, Draftfcb Cape Town Excecutive Creative Director Mike Barnwell, Draftfcb Cape Town Creative Director Aaron Harris, Draftfcb Cape Town Creative Group Head André De Wet, Draftfcb Cape Town Riaan Van Wyk, Draftfcb Cape Town Art Director Mzi Swartbooi, Draftfcb Cape Town Producer Jill Garnham, Draftfcb Cape Town Account Director Natalie Kingwill, Draftfcb Cape Town Scientist Prof Paul Van Helden, University Of Stellenbosch Dr Ruben Van Der Merwe, University Of Stellenbosch Copywriter Kamiel Sadien, Draftfcb Cape Town Production House Tintoy, Tintoy Audio We Love Jam, We Love Jam Entered By DRAFTFCB CAPE TOWN A06/040 UNITED ARAB EMIRATES BEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGN Title BOOKENDS Client KINOKUNIYA Product/Service KINOKUNIYA Promo/ Advertising Agency, City JWT Dubai Creative Adham Obeid/Gavin Payne/ Jagal Gopinath/Moustafa Mezher/ Jun Gonzales, JWT Dubai Planner Prabhakar Iyer, JWT Dubai Art Buyer Emily Haddad, JWT Dubai Producer Jaafar Atwi, JWT Dubai Joris Bosdriesz, JWT Dubai Illustrator Olive Mistedio, JWT Dubai Photographer Toufic, JWT Dubai Art Director Shine Km, JWT Dubai Copywriter Michael Fillon, JWT Dubai Creative Director Michael Fillon, JWT Dubai Executive Creative Director Seyoan Vela, JWT Dubai Chief Creative Officer Ramsey Naja, JWT Dubai Entered By JWT Dubai A07/031 AUSTRALIA BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN Title AIR FORCE FM Client DEFENCE FORCE RECRUITING Product/Service AIR FORCE Promo/ Advertising Agency, City GEORGE PATTERSON Y&R Melbourne Executive Creative Director Ben Coulson, GEORGE PATTERSON Y&R Melbourne Copywriter Psembi Kinstan, GEORGE PATTERSON Y&R Melbourne Art Director Joe Sibley, GEORGE PATTERSON Y&R Melbourne

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PROMO & ACTIVATION WINNERS

52 Senior Account Manager

Sally Borda, GEORGE PATTERSON Y&R Melbourne Account Director Alice Mason, GEORGE PATTERSON Y&R Melbourne Group Account Director Julian Bell, GEORGE PATTERSON Y&R Melbourne Technical Lead Brett Harris, GEORGE PATTERSON Y&R Melbourne Production Manager Bruce Patterson, GEORGE PATTERSON Y&R Melbourne Sound Designer Paul Baxter, Risk Sound Air Force Marketing Manager Kate Mathias, Defence Force Recruiting Senior Air Force Marketing Officer Tim Bowden, Defence Force Recruiting CCO Marcus Rebeschini, GEORGE PATTERSON Y&R Singapore Copy Adam Miranda, GEORGE PATTERSON Y&R Singapore Art Brad Wilson, GEORGE PATTERSON Y&R Singapore Kon Marinis, GEORGE PATTERSON Y&R Singapore Accounts Avril Lim, GEORGE PATTERSON Y&R Singapore CD Toh Ha Ming, GEORGE PATTERSON Y&R Singapore Entered By GEORGE PATTERSON Y&R Melbourne A09/016 BEST USE OF GAMES Title Client Product/Service Promo/ Advertising Agency, City Digital Producer Account Planner Account Manager Agency Producer Copywriter Art Director Creative Director Executive Creative Director Agency Producer Entered By A09/028 BEST USE OF GAMES Title Client Product/Service Promo/ Advertising Agency, City Production Company Graphic Designer Planner Digital Producer Account Manager Account Director Copywriter Art Director Creative Director Entered By

UNITED KINGDOM CLICK FARM AXE LYNX BBH London Xander Amo, Media Monks Tim Jones, BBH Tom Murphy, BBH Ngaio Pardon, BBH Bryony Dellow, BBH Chris Meachin, BBH Wesley Hawes, BBH Gary McCreadie, BBH David Kolbusz, BBH Dominic Goldman, BBH Nick Gill, BBH Richard Adkins, BBH BBH London SWEDEN THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS COMPANY ÅKESTAM HOLST Stockholm State Interactive Jens Broman, Åkestam Holst Olov Öqvist, Åkestam Holst Patrik Karlsson, Åkestam Holst Johan Eklund, Åkestam Holst Bella Lagerquist, Åkestam Holst Magnus Hamberg, Åkestam Holst Adam Reuterskiöld, Åkestam Holst Fredrik Josefsson, Åkestam Holst Andreas Ullenius, Åkestam Holst ÅKESTAM HOLST Stockholm

A11/018 FRANCE BEST ONLINE ADVERTISING IN A PROMOTIONAL CAMPAIGN Title GOLDEN CHAINS Client ALB Product/Service MUSIC VIDEO Promo/ Advertising Agency, City CLM BBDO Boulogne-Billancourt Executive Creative Director Matthieu Elkaim, CLM BBDO Creative Director Benjamin Marchal, CLM BBDO Olivier Lefebvre, CLM BBDO Artistic Director Julien Boissinot, CLM BBDO Copywriter Kevin Salembier, CLM BBDO Director Johnatan Broda,

Production House TV Producer Agency Executive Producer Digital Production Case Study Editor R&D Director Community Manager Case Study Editor Entered By

Carnibird Jean-Gabriel St Paul, CLM BBDO Willy Morence, Acne Production Pierre Deshayes, CLM BBDO Anthony Hamelle, CLM BBDO Camille Darmante, CLM BBDO Pierre Deshayes, CLM BBDO CLM BBDO Boulogne-Billancourt

A12/015 BRAZIL BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN Title EASY WAY SUBTITLES Client EASY WAY LANGUAGE CENTER Product/Service LANGUAGE CENTER Promo/ Advertising Agency, City LODUCCA São Paulo Account Director Wilson Negrini, Loducca Programmer Vítor Manfredini Raphael Franzini, Loducca Copywriter Raphael Franzini, Loducca Head Of Design Gustavo De Lacerda, Loducca Creative Director Sérgio Mugnaini, Loducca Fábio Saboya, Loducca Cássio Moron, Loducca Guga Ketzer, Loducca Entered By LODUCCA São Paulo A12/043 USA BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN Title A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Client IBM Product/Service IBM RESEARCH Promo/ Advertising Agency, City OGILVY NEW YORK Chief Creative Officer/NA Steve Simpson, Ogilvy & Mather Executive Creative Director Susan Westre, Ogilvy & Mather Group Creative Directors Mike Hahn/Ryan Blank, Ogilvy & Mather Associate Creative Directors Niels West/Ricardo Leme Lopes, Ogilvy & Mather Copywriter Lauren Costa, Ogilvy & Mather Art Director Ramona Todoca, Ogilvy & Mather Agency Producers Lee Weiss/Alicia Zuluaga/Julie Teicher, Ogilvy & Mather Group Planning Director Magnus Blair, Ogilvy & Mather Digital Strategy Priya Varadachary/Sissi Nie, Ogilvy & Mather Social Geoffrey Colon/Stuart Tracte, Social@Ogilvy Media Nitin Sinha/Katherine Moore, Ogilvy & Mather Video Strategy Rob Davis/Justine Herz/Marcus Andrew, Ogilvy & Mather Account Kimberly Duffy/Nicole Vilalte/ Kaitlin Giannetti/Carin Pinto, Ogilvy & Mather Production Sam Penfield/Leanne Amos/ Nico Casavecchia/Eloi Moli, 1st Ave Machine Editing Peter Mostert/Lauren Basile, Hooligan Executive Music Producer Karl Westman, Ogilvy & Mather Audio Evan Mangiamele/Jodi Levine/ Philip Loeb, Heard City Post Production Michelle Seidenfrau/Kathy Hofman/ Beau Burrows/Andrew Garrahan/ Greg Anderson, 1st Ave Machine Animation Punga Scientist, Animator Andreas Heinrich , IBM Christopher Lutz , IBM Ileana Rau , IBM Susanne Bowman , IBM Entered By OGILVY NEW YORK A12/110 BELGIUM BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN Title SONG FOR LIFE Client STUDIO BRUSSELS Product/Service MUSIC FOR LIFE Promo/ Advertising Agency, City MORTIERBRIGADE Brussels

TUESDAY, JUNE 18, 2013

Movie Design Web Client Services Director Agency Producer Creation/Strategy Creative Creative Director

Client

Entered By

Jeroen Houben, Jeroen Houben Frederick Feyfer, Uncompressed Pascal Leroy, Group94 Veerle De Vos, Mortierbrigade Evert Vermeire, Mortierbrigade Vincent D’halluin, Mortierbrigade Stijn Jansen, Mortierbrigade Bram Ceuppens, Mortierbrigade Philippe De Ceuster, Mortierbrigade Joost Berends, Mortierbrigade Jens Mortier, Mortierbrigade Gunther Van Acker, Studio Brussels Jan Van Biesen, Studio Brussels Peter Claes, Studio Brussels MORTIERBRIGADE Brussels

A13/038 PUERTO RICO BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title FOLLOW2UNFOLLOW Client PUERTO RICO GOVERNMENT Product/Service CORRECTIONAL AND REHABILITATION DEPARTMENT Promo/ Advertising Agency, City STARCOM MEDIAVEST GROUP San Juan Innovation Director Alejandro Rosado, Starcom MediaVest Group Entered By STARCOM MEDIAVEST GROUP San Juan A13/055 USA BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title OREO DAILY TWIST Client MONDELEZ INTERNATIONAL Product/Service OREO Promo/ Advertising Agency, City DRAFTFCB New York Vice President Nabisco Cookies Lisa Mann, Mondelez International Director Cindy Chen, Mondelez International Brand Manager Jennifer Hull, Mondelez International Senior Associate/ Brand Manager Danielle Brown, Mondelez International Senior Vice President/ Group Creative Director Jill Applebaum, Draftfcb New York Creative Director Megan Sheehan, Draftfcb New York Senior Art Director Jared Isle, Draftfcb New York Jackie Anzaldi, Draftfcb New York Senior Copywriter Noel Potts, Draftfcb New York Art Director Mike Lubrano, Draftfcb New York Senior Vice President/ Global Strategy Director Auro Trini-Castelli, Draftfcb New York Senior Vice President/ Group Management Director Susan Polachek, Draftfcb New York Account Director Lori Johnson, Draftfcb New York President Sarah Hofstetter, 360i Group Account Director Sandra Ciconte, 360i Deputy General Manager/ Consumer Kris Garvey, Weber Shandwick Chicago Vice President/Consumer Sarah Yaffe, Weber Shandwick Chicago Vice President/ Communications Director Virginia Carey, Mediavest Associate Media Director Paul Yates, Mediavest Entered By DRAFTFCB New York A13/119 USA BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title SHIP MY PANTS Client KMART Product/Service STORE TO HOME Promo/ Advertising Agency, City DRAFTFCB Chicago Animation Heather Lewis, Inside Job Tom Mackey, Inside Job Editor Casey Cobler, Inside Job Andy Green, Bob Industries Director Of Photography Christophe Lanzenberg, Bob Industries Executive Producer Chuck Ryant, Bob Industries John O’grady, Bob Industries Tk Knowles, Bob Industries

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PROMO & ACTIVATION WINNERS Producer Director Planner Executive Producer Creative Director/Copywriter Creative Director Executive Creative Director Chief Creative Officer Entered By

Brian Etting, Bob Industries Zach Math, Bob Industries Al Gross, Draftfcb Chris Bing, Draftfcb Sean Burns, Draftfcb Howie Ronay, Draftfcb Jon Flannery, Draftfcb Todd Tilford, Draftfcb DRAFTFCB Chicago

A13/120 ITALY BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title #DAMMIPIÙVOCE - TURN UP MY VOICE Client COORDOWN ONLUS Product/Service WORLD DOWN SYNDROME DAY Promo/ Advertising Agency, City SAATCHI & SAATCHI Milan Partners Top Digital/Flipper Music/Luca Bottale/ H-Films/Getty Images/Google/ Akita Film/Think Cattleya/ Sing Sing/General Jingles/ Luca Lucini/Moviement/ Woolcan/Sony Music/ Glamour Model Management Web Developer Logicweb Social Media Partner Ambito5 Editor Fulvio Rossetti, Saatchi & Saatchi Head Of TV Raffaella Scarpetti, Saatchi & Saatchi Producer Erica Lora-Lamia, Saatchi & Saatchi Web Developer Dario Cataldi, Saatchi & Saatchi Head Of Interactive Production Silvio Coco, Saatchi & Saatchi Social Network Specialist Flavia Pipola, Saatchi & Saatchi Digital Specialist Stefano Caridi, Saatchi & Saatchi Account Manager Ilaria Lorenzetti, Saatchi & Saatchi Copywriter Luca Lorenzini, Saatchi & Saatchi Art Director Luca Pannese, Saatchi & Saatchi Creative Director Luca Lorenzini, Saatchi & Saatchi Luca Pannese, Saatchi & Saatchi Alessandro Orlandi, Saatchi & Saatchi Agostino Toscana, Saatchi & Saatchi Executive Creative Director Agostino Toscana, Saatchi & Saatchi Entered By SAATCHI & SAATCHI Milan A13/138 SWEDEN BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title NATALIA PROJECT Client CIVIL RIGHTS DEFENDERS Product/Service GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK Promo/ Advertising Agency, City RBK COMMUNICATION Stockholm Managing Director Mathias Wikström, RBK Communication Creative Director Johan Pihl, RBK Communication Account Director Fredrik Linder, RBK Communication Creatives Tobias Snäll/Anders Sjönvall/ Mathias Normark, RBK Communication Film Production Bsmart Sound Production Flickorna Larsson 3D Visualisation Real Eyes News Graphics ParisGrafik Public Relations Manager Nils Holmlöv, Lewis PR Entered By RBK COMMUNICATION Stockholm A13/189 FRANCE BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN Title SAME SEX MARRIAGE Client GOOGLE/TOUS UNIS POUR L’EGALITE Product/Service GOOGLE+ Promo/ Advertising Agency, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Creative Director Frederic Levron, Ogilvy France Copywriters Benjamin Dessagne/Stephane Santana, Ogilvy France Art Directors Stephane Santana/Benjamin Dessagne, Ogilvy France Art Directors Assistants Bruno Bicalho Carvalhaeso/ Jeremy Bouchet/Robyn Makinson/ Elise Richardson/Paul Br, Ogilvy France

Advertiser’s Supervisors Association Supervisor Account Supervisors Account Management

Strategic Planning Tv Production Director Producers Executive Producer Dop/Cameraman/ Second Cameraman Sound Engineer Film Editor Web Design Web Development Entered By B02/010 ALCOHOLIC DRINKS Title Client Product/Service Promo/ Advertising Agency, City Art Director Copywriter Deputy Managing Partner RTV Producer Engraving Company Entered By B02/046 ALCOHOLIC DRINKS Title Client Product/Service Promo/ Advertising Agency, City

Kristell Schuber/Raphael Goumain, Google Vincent Viollain, Tous Unis Pour L’egalité Benoit De Fleurian/Myriam Nouicer, Ogilvy France Myriam Nouicer/Sandra Petrus/ Lucie Le Squerren/Lucie Gillot, Ogilvy France Marc-Antoine Jarry/Alexandra Mimoun, Ogilvy France Laure Bayle/Diane De Breteville, Ogilvy France Jonathan Millet David Atrakchi/Boris Mendza/ Gaël Cabouat, Full Dawa Nicolas Marcellak, Full Dawa Charles-Hubert Morin/Tristant Bensaid Mikael Kandelman/Jean Barthelemy/ Cedric Moreau Lola Norymberg Fabien Gavinet, Ogilvy France Fabien Chasseigneux/Loïc Vinchon, Ogilvy France OGILVY FRANCE Paris

Creative Director Copywriter Art Director Creative Technologist Photographer Uxd Designer Producer Broadcast Producer Animation/Motion Art Buyer Account Supervisor

Head Of Client Service Advertiser’s Supervisor Product Producer Planner

THE NETHERLANDS

Design Director Product Designer Graphic Designer

AMSTEL TROPHY CAN AMSTEL AMSTEL

Entered By

DDB & TRIBAL AMSTERDAM Yona Hümmels, DDB & Tribal Amsterdam Stef Jongenelen, DDB & Tribal Amsterdam Sandra Krstic, DDB & Tribal Amsterdam Denise Wolterbeek, DDB & Tribal Amsterdam Nijdeken Graveertechniek Hengelo DDB & TRIBAL AMSTERDAM

B04/006 DURABLE GOODS Title Client Product/Service Promo/ Advertising Agency, City Executive Creative Director Director Creative Director

ARGENTINA LONG LIFE TO RUGBY COMPAÑÍA INDUSTRIAL CERVECERA CERVEZA SALTA

OGILVY & MATHER ARGENTINA Buenos Aires Executive General Director Javier Mentasti, Ogilvy & Mather Argentina Executive Creative Director Maximiliano Maddalena, Ogilvy & Mather Argentina Creative Director Juan Pablo Carrizo, Ogilvy & Mather Argentina Patricio Elfi, Ogilvy & Mather Argentina Head Of Art Diego Grandi, Ogilvy & Mather Argentina Art Director Daniel Correa, Ogilvy & Mather Argentina Copywriter Lucas Antunes, Ogilvy & Mather Argentina Account Manager Rodrigo Luque, Ogilvy & Mather Argentina Account Director Marina Figoli, Ogilvy & Mather Argentina Account Executive Celina Correa Luna, Ogilvy & Mather Argentina Agency Chief Of Production Valeria Pinto, Parson Agency Producer Alejandro Travaglini, Parson Entered By OGILVY & MATHER ARGENTINA Buenos Aires

B03/081 BRAZIL FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD) Title TWEET PEE Client HUGGIES Product/Service BABY DIAPERS Promo/ Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil

TUESDAY, JUNE 18, 2013

Creative

Group Business Director Account Manager Designer Retoucher Photographer Editor Creative Director Producer Lead Designer Entered By

53 André Kirkelis/Fred Saldanha, Ogilvy Brasil Hugo Veiga/Rafael Campos, Ogilvy Brasil André Kirkelis/Renato Rozenberg, Ogilvy Brasil Juscelino Vieira, Ogilvy Brasil Bruno Calls, Bruno Calls Fred Celestino, Ogilvy Brasil Wagner Gomes/Paula Santana, Ogilvy Brasil Marina Dodi/Roberta Palmari, Ogilvy Brasil Guilherme Todorov/Tulio Yamamoto, Ogilvy Brasil Nancy Bonani, Ogilvy Brasil Emmanuelle Goethals/ Roberta Acerbi/Juliana Frota, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Priya Patel/Marcio Buss, Kimberly-Clark Brasil Bruno Belcastro, Ogilvy Brasil Bianca Novaes/Katrin Warkentin/ João Vicente, Ogilvy Brasil Edu Garretano, Ogilvy Brasil Moisés Richard, Ogilvy Brasil Carol Santos/Renato Rozenberg, Ogilvy Brasil OGILVY BRASIL São Paulo NEW ZEALAND SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT DDB GROUP NEW ZEALAND Auckland Andy Fackrell, DDB Group New Zealand Andy Fackrell, DDB Group New Zealand Steve Kane, DDB Group New Zealand Chris Schofield, DDB Group New Zealand Regan Grafton, DDB Group New Zealand Rory McKechnie, DDB Group New Zealand Damian Galvin, DDB Group New Zealand Adam Thompson, DDB Group New Zealand Scott Wallace, DDB Group New Zealand Jonathan Rea, DDB Group New Zealand Nisa Solipo, DDB Group New Zealand Renee Lam, DDB Group New Zealand Kevin Hyde, DDB Group New Zealand Lewis Mulatero, DDB Group New Zealand Steve Gulik, DDB Group New Zealand Sam Arden, DDB Group New Zealand Aaron Goldring, DDB Group New Zealand/RAPP Tribal Dov Tombs, DDB Group New Zealand/RAPP Tribal Jason Vertongen, DDB Group New Zealand/RAPP Tribal DDB GROUP NEW ZEALAND Auckland

B05/046 AUSTRALIA RETAIL (INCL. RESTAURANTS) Title McDONALD’S BECOMES MACCA’S Client McDONALD’S AUSTRAILA Product/Service AUSSIE TASTES MENU Promo/ Advertising Agency, City DDB Sydney Chief Marketing Officer Mark Lollback, Mcdonald’s Vice President Marketing Madeleine Fitzpatrick, Mcdonald’s Senior Brand Manager Paul Pontello, Mcdonald’s Media Relations Manager Skye Oxenham, Mcdonald’s Marketing Manager Zipporah Allen, Mcdonald’s Executive Creative Director Dylan Harrison, DDB Sydney Creative Director Cameron Hoelter, DDB Sydney Richard Morgan, DDB Sydney Art Director Adam Ledbury, DDB Sydney Copywriter Guy Lemberg, DDB Sydney

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D3-43-57 Promo Winners_Mise en page 1 17/06/13 22:09 Page55

PROMO & ACTIVATION WINNERS Planner Managing Partner Senior Business Director Business Manager Senior Business Manager Designer TV Producer Head Of Media Relations Account Executive Director Entered By

David Chriswick, DDB Sydney Richard Moorewood, DDB Sydney Sara Tomonari, DDB Sydney Sophie Collins, DDB Sydney Melinda Parris, DDB Sydney Domenic Bartolo, DDB Sydney Amy Hansen, DDB Sydney Tina Alldis, Mango Sydney Chelsea Lamond, Mango Sydney Scott Pickett, Jungleboys DDB Sydney

B05/050 SWEDEN RETAIL (INCL. RESTAURANTS) Title THE HOT STAMP Client PRESSBYRÅN Product/Service CONVENIENCE STORE CHAIN Promo/ Advertising Agency, City ÅKESTAM HOLST Stockholm Motion Designer Nisse Axman, Åkestam Holst Graphic Designer Oscar Gardö, Åkestam Holst Planner Patrik Karlsson, Åkestam Holst Digital Producer Alex Picha, Åkestam Holst Producer Johan Eklund, Åkestam Holst Account Manager Bella Lagerquist, Åkestam Holst Account Director Thomas Gibson, Åkestam Holst Sara Clewemar, Åkestam Holst Copywriter Kalle Åkestam, Åkestam Holst Art Director Petra Albrektson, Åkestam Holst Creative Director Andreas Ullenius, Åkestam Holst Entered By ÅKESTAM HOLST Stockholm B05/058 JAPAN RETAIL (INCL. RESTAURANTS) Title MARIONETTEBOT Client UNITED ARROWS GREEN LABEL RELAXING Product/Service UNITED ARROWS Promo/ Advertising Agency, City TBWA\HAKUHODO Tokyo Exective Creative Director Kazoo Sato, TBWA\HAKUHODO Creative Director Kazoo Sato, TBWA\HAKUHODO Art Director Katsuhiro Shimizu, TBWA\HAKUHODO Sachiko Oyamada, TBWA\HAKUHODO Copy Writer Kanako Ishioroshi, Hakuhodo Account Executive Akira Henmi, TBWA\HAKUHODO Yukari Toyooka, TBWA\HAKUHODO Producer Koji Eguchi, Taiyo Kikaku Hirotaka Tochihara, Taiyo Kikaku Production Manager Maiko Shimada, Taiyo Kikaku Technical Creative Director Seiichi Saito, Rhizomatiks Device Design/Programming Motoi Ishibashi, Rhizomatiks Device Architect Yoichi Sakamoto, Rhizomatiks Web Designerammer Hiroyasu Kimura, Rhizomatiks Web Designer Shoichiro Matsuoka Noboru Tomizawa Entered By TBWA\HAKUHODO Tokyo B07/018 ENTERTAINMENT & LEISURE Title Client Product/Service Promo/ Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Group Account Director Account Director Senior Account Manager Designer Creative Technologist Developer Senior Producer Producer

AUSTRALIA GUILT TRIPS V/LINE V/LINE McCANN MELBOURNE John Mescall, McCann Annie Price, McCann Pat Baron, McCann Matt Stoddart, McCann Natasha Wood, McCann Tristan Graham, McCann Adrian Mills, McCann Alec Hussain, McCann Tamara Broman, McCann Dave Budd, McCann Melody Yeung, McCann Ash Pegram, McCann Cayne Snowden, McCann Rod Levinton, McCann Mark Bradley, McCann Cinnamon Darvall, McCann

Director Art Director Copywriter Strategy Entered By

Damien Toogood, McCann Pat Baron, McCann John Mescall, McCann Adrian Mills, McCann McCANN MELBOURNE

B08/022 PUBLICATIONS & MEDIA Title Client Product/Service Promo/ Advertising Agency, City Executive Creative Direction Creative Direction/Design

GERMANY

Copywriter Illustration/Typograhy Productioner Account manager Game Developer Game Manufacture Casefilm Direction Camera Camera/Cut Producer Artist Sound Mixer Entered By B08/039 PUBLICATIONS & MEDIA Title Client Product/Service Promo/ Advertising Agency, City Teamlead Champions League Production Manager Sports Senior Manager Campaign Communications Senior Manager Content Marketing Director Campaign Communications/ Social Media Senior Vice President Marketing Media Agency Agency Producer Graphic Design Account Supervisor Art Director Copywriter Creative Director Executive Creative Director Chief Creative Officer Entered By B08/055 PUBLICATIONS & MEDIA Title Client Product/Service Promo/ Advertising Agency, City Audio Producer Agency Producer RTVC

Media Executive

MELTDOWN GRUNER+JAHR AG & CO MELTDOWN/BOARDGAME KOLLE REBBE Hamburg Sascha Hanke, Kolle Rebbe Thomas Knuewer, Kolle Rebbe Rolf Leger, Kolle Rebbe Oliver Ramm, Kolle Rebbe Thomas Knuewer, Kolle Rebbe Martin Luehe, Kolle Rebbe Katrin Becker, Kolle Rebbe Philipp Kukemueller, Kolle Rebbe Tom Schoeps Rheinhold Kathoefer, Inch Design Service Big Fish Filmproduktion Ghostbastard Filmproduktion GBR Steffen Heidenreich Martin Gasch Karl Hofmann Andrea Roman-Perse Michael Grimm Locoto Jochen Hennings Oliver Kuirina KOLLE REBBE Hamburg GERMANY SKY LIVESPOTS SKY SKY SERVICEPLAN Munich Frank Dammann, Sky Julia Boettger, Sky Sabine Schernthaner, Sky Benno Unterforsthuber, Sky

Esther Henze, Sky Ivo Hoevel, Sky Daniel Epailly, Mindshare Florian Panier, Serviceplan Andreas Heuschneider, Serviceplan Alexander Wieland/Katrin Eberbach/ Felix Emmerlich, Serviceplan Franz Roeppischer, Serviceplan Lorenz Langgartner/Frank Seiler, Serviceplan Sandra Loibl/Oliver Palmer, Serviceplan Matthias Harbeck, Serviceplan Alexander Schill, Serviceplan SERVICEPLAN Munich

Media Director Typographer Creative Creative Director Chief Creative Officer CEO Entered By

55 Silvio Calissi, DDB Brasil Gabriel Gama, DDB Brasil Rodrigo Pereira, DDB Brasil Rodrigo Pereira, DDB Brasil Everton Behenck, DDB Brasil Rafael Bohrer, DDB Brasil Marco Bezerra, DDB Brasil Marcio Callage, DDB Brasil DDB BRASIL São Paulo

B09/026 PUERTO RICO FINANCIAL PRODUCTS & SERVCIES Title THE RACE OF A COUNTRY Client BANCO POPULAR DE PUERTO RICO Product/Service BANK Promo/ Advertising Agency, City JWT SAN JUAN VP Marketing Strategy Antonio Duarte-Pino, Banco Popular De Puerto Rico Developer çlvaro Susena, MDI Interactive Digital Account Executive Karla Márquez, JWT San Juan Account Executive Karla Colón, JWT San Juan Coraly Sánchez, JWT San Juan Digital Account Director Auribel Chaar, JWT San Juan Direct Marketing Director Erika Van O’ordt, JWT San Juan VP Regional Planning Director Luis Pedro Toledo, JWT San Juan VP Account Director Juan Martínez-Paz, JWT San Juan Video Editor Mizael Morales, JWT San Juan Sound Engineer Carlos Dávila, JWT San Juan Producer Noro Sebastián, JWT San Juan Interactive Art Director Daniel Vicente, JWT San Juan Juan Carlos Montes, JWT San Juan Art Director Andrés Justo, JWT San Juan Copywriter Pablo Torres, JWT San Juan Interactive Creative Director Manuel Torres, JWT San Juan Associate Creative Director Lizette Morazzani, JWT San Juan Johanna Santiago, JWT San Juan VP Regional Creative Director Jaime Rosado, JWT San Juan Entered By JWT SAN JUAN B09/045 BELGIUM FINANCIAL PRODUCTS & SERVCIES Title THE GAP IN THE MARKET Client KBC BANK Product/Service KBC ENTREPRENEURS Promo/ Advertising Agency, City TBWA\BELGIUM Brussels Public Relations TBWA Belgium/Pride Online Production TBWA Belgium/Digital Arts Network Belgium RTV Production TBWA Belgium/Sake Media Arts Sylvie Dewaele, TBWA Belgium Strategy Vicky Willems/Bert Denis, TBWA Belgium Account Team Catherine Hamers/Katrien Crabbe/ Yann Billen/Geert Potargent, TBWA Belgium Radio Crew Chiara De Decker, TBWA Belgium Online Art Director Lander Janssens, TBWA Belgium Art Directors Menno Buyl/Tony Naudts-Ducène, TBWA Belgium Copywriters Geert Verdonck/Paul Van Oevelen, TBWA Belgium Creative Directors Jan Macken/Gert Pauwels, TBWA Belgium Entered By TBWA\BELGIUM Brussels

BRAZIL SOUND TYPEFACE CLUB NME BRASIL MAGAZINE/WEBSITE DDB BRASIL São Paulo B Sound Thinking, B Sound Thinking Bibiana Saldanha, DDB Brasil Anna Martha Silveira, DDB Brasil Clarissa Willrich, DDB Brasil Bernarso Silve, DDB Brasil Thiago Vanigli, DDB Brasil Adriano Souza, DDB Brasil Simone Gasperin, DDB Brasil

TUESDAY, JUNE 18, 2013

B09/049 ARGENTINA FINANCIAL PRODUCTS & SERVCIES Title IF YOU THINK ABOUT IT, YOU CHOOSE US Client ZURICH Product/Service ZURICH Promo/ Advertising Agency, City DON Buenos Aires Music And Sound Design Camilo Lezzi, C.c.c.i Productor Emiliano Eiasol, Nos Director Joaquin Marques/Francisco Alcaro, Nos Producer Emiliano Eiasol, Nos General Coordinator Mariano Ricciarelli, Don Agency Producer Carlos Pelu Cavaciocchi, Don

Is technology redefining creativity? #canvas

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PROMO & ACTIVATION WINNERS Account Director Account Manager Copywriter Art Director Executive Creative Director Chief Creative Director Entered By

Tomas Pallette Pueyrredon, Don Santiago Sarni, Don Gonzalo Ricca, Don Papon Ricciarelli, Don Gonzalo Ricca, Don Papon Ricciarelli, Don DON Buenos Aires

B10/019 THAILAND BUSINESS PRODUCTS & SERVICES Title CUT TO BUILD Client THE JCC CO. Product/Service OLFA CUTTER Promo/ Advertising Agency, City OGILVY & MATHER Bangkok Chief Creative Officer Nopadol Srikieatikajohn, Ogilvy/Mather/Thailand Executive Creative Director Wisit Lumsiricharoenchoke, Ogilvy/Mather/Thailand Copywriter Puripong Limwanatipong/ Krai Kittikorn/ Thanachai Shavitranuruk/ Kris Garford Spind, Ogilvy/Mather/ Thailand Art Director Nopadol Srikieatikajohn/ Wisit Lumsiricharoenchoke/ Puripong Limwanatipong/ Prasit, Ogilvy/Mather/Thailand Agency Producer Uravasee Chaturongakul/ Potrawee Wichien/ Suparrerk Kulintaraprasert/ Sasinan Jiraw, Ogilvy/Mather/Thailand Account Supervisor Patsa Attanon, Ogilvy/Mather/Thailand Account Manager Phawit Chitrakorn, Ogilvy/Mather/ Thailand Director Settha Veerathunmanon, Ccda Bangkok University Pagorn Jungrungruang, Kratai Tuentua Co./Ltd. Cinematographer Chalongwut Chorruangsak/ Akkarawatt Thanawiboonphol/ Siriwat Seeseang/Panit Jirawa Film Producer Athip Vichuchaianan Editor Wisarut Deelorm Artist Akegaluck Sagaew Assistant Director Thitipong Pimolwetkul Graphic Designer Patcharapon Puntiptawee Music Composer Siwat Homkham Entered By OGILVY & MATHER Bangkok B13/076 CHARITIES Title Client Product/Service Promo/ Advertising Agency, City Partners

Web Developer Social Media Partner Editor Head Of TV Producer Web Developer Head Of Interactive Production Social Network Specialist Digital Specialist Account Manager Copywriter Art Director

ITALY #DAMMIPIÙVOCE - TURN UP MY VOICE COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan Top Digital/Flipper Music/ Luca Bottale/H-Films/ Getty Images/Google/Akita Film/ Think Cattleya/Sing Sing/ General Jingles/Luca Lucini/ Moviement/Woolcan/Sony Music/ Glamour Model Management Logicweb Ambito5 Fulvio Rossetti, Saatchi & Saatchi Raffaella Scarpetti, Saatchi & Saatchi Erica Lora-Lamia, Saatchi & Saatchi Dario Cataldi, Saatchi & Saatchi Silvio Coco, Saatchi & Saatchi Flavia Pipola, Saatchi & Saatchi Stefano Caridi, Saatchi & Saatchi Ilaria Lorenzetti, Saatchi & Saatchi Luca Lorenzini, Saatchi & Saatchi Luca Pannese, Saatchi & Saatchi

Creative Director

Executive Creative Director Entered By B13/108 CHARITIES Title Client Product/Service Promo/ Advertising Agency, City Creative Director

Copywriter

Art Director Head Of Design Designer Executive Producer Client Services Director Account Group Director Media Director Planner Vice President Planner Director Account Director Entered By

Luca Lorenzini, Saatchi & Saatchi Luca Pannese, Saatchi & Saatchi Alessandro Orlandi, Saatchi & Saatchi Agostino Toscana, Saatchi & Saatchi Agostino Toscana, Saatchi & Saatchi SAATCHI & SAATCHI Milan

Promo/ Advertising Agency, City Creative Director Art Director Strategic Planner Copywriter Entered By

OGILVY Copenhagen Jakob Staalby, Ogilvy Denmark Amanda Larsen, Ogilvy Denmark Caroline Asmussen, Ogilvy Denmark Kenneth Hamann, Ogilvy Denmark OGILVY Copenhagen

BRAZIL A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING VILLALOBOS LODUCCA São Paulo Guga Ketzer, Loducca Cássio Moron, Loducca Fábio Saboya, Loducca Sérgio Mugnaini, Loducca Raphael Franzini, Loducca Fábio Saboya, Loducca Marcelo Rosa, Loducca Weber Luiz De Andrade, Loducca Alexandre Amaral, Loducca Gustavo De Lacerda, Loducca Gustavo De Lacerda, Loducca Eduardo Tallia, Loducca Ana Luisa Andre, Loducca Sid Fernandes, Loducca Fernão Cosi, Loducca Fabiane Veiga, Loducca Rodrigo Tamer, Loducca Ken Fujioka, Loducca Daniel De Tomazo, Loducca Tatiana Moliterno, Loducca LODUCCA São Paulo

B14/015 GERMANY PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title THE DAILY ABUSE Client INNOCENCE IN DANGER Product/Service NGO Promo/ Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alexander Schill, Serviceplan Executive Creative Director Maik Kaehler, Serviceplan Christoph Nann, Serviceplan Creative Director Marc Vosshall, Serviceplan Copywriter Angeliki Karnoupaki, Serviceplan Art Director Iliés Terki Hassaine, Serviceplan Robin Lorentschat, Serviceplan Account Supervisor Anna Hacker, Serviceplan Florian Klietz, Serviceplan Graphic Design Christopher Hanebuth, Serviceplan Christoph Klasen, Serviceplan Agency Producer Sven Simon, Serviceplan Creative Producer Florian Panier, Serviceplan Entered By SERVICEPLAN Munich B14/038 THE PHILIPPINES PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title DENGUE BOTTLE Client MAYNILAD WATER SERVICES Product/Service MAYNILAD Promo/ Advertising Agency, City Y&R PHILIPPINES Manila Chief Operating Officer Mary Buenaventura, Y&R Philippines Account Executive Kathleen Camus, Y&R Philippines Account Director Ags Almasan, Y&R Philippines Agency Producer Ariel Bautista, Y&R Philippines Art Director Grace Benesa, Y&R Philippines Executive Creative Director/ Copywriter Badong Abesamis, Y&R Philippines Chief Creative Officer-Asia Marcus Rebeschini, Y&R Singapore Entered By Y&R PHILIPPINES Manila B14/045 DENMARK PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title NUTCASE’S OUTDOOR FITTING ROOM Client NUTCASE DENMARK - RITTER PLUS Product/Service NUTCASE BIKE HELMETS

TUESDAY, JUNE 18, 2013

B14/061 ITALY PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title TOGETHER FOR RECONSTRUCTION Client McDONALD’S ITALY Product/Service PARMIGIANO REGGIANO’S FACTORIES Promo/ Advertising Agency, City TBWA\ITALIA Milan Executive Creative Director Nicola Lampugnani, TBWA\italy Francesco Guerrera, TBWA\italy Creative Director Anna Palamà, TBWA\italy Rossana Tocchi, TBWA\italy Art Director Francesco Caruso, TBWA\italy Copywriter Stefano Cucinotta, TBWA\italy Client Service Director Germano Zung, TBWA\italy Account Manager Marcella Ierna, TBWA\italy Account Executive Marta Zurlo, TBWA\italy Filmaker/Editing Samuele Dalò, Trees Home Filmaker Earthquake Roberto Mettifogo Marketing/Communication Dept. Alessandra Buzzoni, Mcdonald’s Italy Head Of Communication/ Corporate Affairs Department Tommaso Valle, Mcdonald’s Italy Senior Strategic Planner Silvia Scherini, TBWA\italy Management Representative Simone De Martini, TBWA\italy Producer Vittorio Bonaffini, TBWA\italy Silvia Congiu, TBWA\italy Entered By TBWA\ITALIA Milan B14/104 SINGAPORE PUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGES Title THIRD EYE Client STARHUB MOBILE Product/Service MOBILE BRANDING Promo/ Advertising Agency, City DDB GROUP SINGAPORE Chief Creative Officer Neil Johnson, DDB Group Singapore Group Executive Creative Director Joji Jacob, DDB Group Singapore Creative Director/Art Director Khalid Osman, DDB Group Singapore Associate Creative Director/ Copywriter Lester Lee, DDB Group Singapore Head Of Technology Yeo Wee Lee, DDB Group Singapore Senior Content Engineer Derrick Teo, DDB Group Singapore Mobile Application Engineer Mario Dinata, DDB Group Singapore Associate Project Director Leslie Goh, DDB Group Singapore Senior Project Executive Joey Yu, DDB Group Singapore Managing Director Rowena Bhagchandani, DDB Group Singapore Account Director Vivien Foo, DDB Group Singapore Entered By DDB GROUP SINGAPORE C01/142 MEXICO BEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION Title TOXIC TOURS Client GREENPEACE MEXICO Product/Service AWARENESS OF MEXICAN RIVERS POLLUTION Promo/ Advertising Agency, City CIRCUS DF Mexico City Sound Editor Armando Gudiño, El Taller Editor Ivan España, El Taller Producer Pablo Llaca, Cine Concepto Editor Alexa Arloff, El Taller Programmer Mariano Rivas, Circus Df Art Director Martin Zeta, Circus Df Web Designer Yanel Bottini, Circus Df Digital Producer Zoe Pavon, Circus Df Producer Mariana Rios, Circus Df Film Director Christian Murguia, Cine Concepto Creative Santiago Spinola, Circus Df Creative Director Emiliano Rodriguez Nuesch, Circus Df Entered By CIRCUS DF Mexico City

HOW MUCH DO YOU KNOW ABOUT BRAZIL? Everyone knows something about Brazil. But there are some things you can only find out through Meio & Mensagem. Meio & Mensagem has been the leading publication in the communications, marketing and media industry in Brazil for 35 years. Brazil has been in the spotlight in the last few years and brought great business opportunities to global organizations. With that in mind, Meio & Mensagem started an English version of its website showing the main Brazilian advertising market news with international relevance displaying overall view on demographics, consumption, communication, major media players and advertising agencies.

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5 times World Cup soccer winner The world’s largest carnival parade Caipirinha – Brazil’s national cocktail World Cup 2014 Olympic Games 2016 Gisele Bündchen The largest Latin American city World’s largest ethanol exporter The world’s largest tropical rain forest Bossa Nova Turnover of US$ 22.86 billion for its advertising industry 79 Lions in Cannes last year Sixth largest advertising market in 2012 global rank World’s third largest internet user base

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CYBER SHORTLIST CAT

TITLE

CLIENT

PRODUCT

ENTRANT/AGENCY

COUNTRY

NESTL WATERS FRUCOR BEVERAGES LABATT BREWERIES OF CANADA

PERRIER V ENERGY DRINK KOKANEE

OGILVY FRANCE PARIS COLENSO BBDO AUCKLAND GRIP LIMITED TORONTO

FRANCE NEW ZEALAND CANADA

LINCOLN MOTOR COMPANY MITSUBISHI CANADA VOLKSWAGEN RENAULT

LINCOLN MKZ I-MIEV CORPORATE CARCULATOR

HUDSON ROUGE NEW YORK JOHN ST. TORONTO OGILVY & MATHER CAPE TOWN PUBLICIS DUBLIN DUBLIN

USA CANADA SOUTH AFRICA IRELAND

INDUSTRIE CARTARIE TRONCHETTI BEIERSDORF

FOXY NIVEA SHOWER GELS

LOWE PIRELLA FRONZONI MILAN ISD GROUP KYIV

ITALY UKRAINE

GEOX

AMPHIBIOX URBAN WATERPROOF SHOES

SMFB OSLO / STINKDIGITAL LONDON

NORWAY

AT&T

BBDO NEW YORK

USA

PRUDENTIAL KBC

PRUDENTIAL FINANCIAL KBC ENTREPRENEURS

DROGA5 NEW YORK TBWA\BELGIUM BRUSSELS

USA BELGIUM

GOOGLE/TATE MODERN GOOGLE GOOGLE METROPOLE ORKEST

GOOGLE GOOGLE CHROME GOOGLE CHROME METROPOLE ORKEST

GOOGLE CREATIVE LAB NEW YORK GOOGLE CREATIVE LAB LONDON GOOGLE UK LONDON HAVAS WORLDWIDE AMSTERDAM

USA UK UK NETHERLANDS

EBAY RECREATIONAL EQUIPMENT

MOTORS REI

VENABLES BELL & PARTNERS SAN FRANCISCO BBDO ATLANTA

USA USA

ALB UNIVERSAL MUSIC

MUSIC VIDEO PERFUME

CLM BBDO BOULOGNE-BILLANCOURT RHIZOMATIKS TOKYO

FRANCE JAPAN

ONE TWENTY THREE WEST

ADVERTISING AND DESIGN AGENCY

123 WEST VANCOUVER

CANADA

GOOGLE AUSTRALIA EASY WAY LANGUAGE CENTER THE SWEDISH POST GOOGLE

CHROME LANGUAGE CENTER NATIONAL POSTAL SERVICE GOOGLE+, GOOGLE MAPS

M&C SAATCHI/MARK SYDNEY LODUCCA S O PAULO KESTAM HOLST STOCKHOLM CUBOCC S O PAULO

AUSTRALIA BRAZIL SWEDEN BRAZIL

ALIVE - COALITION TO ABOLISH THE DEATH PENALTY GREENPEACE SAVE OUR SONS FAKTUM CARLY FLEISCHMANN THE JFK PRESIDENTIAL LIBRARY & MUSEUM W.K. KELLOGG FOUNDATION COORDOWN ONLUS

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GERMANY DENMARK AUSTRALIA SWEDEN CANADA USA USA ITALY

MCDONALD’S CANADA MORI BUILDING CO. FUNERAL INSURANCE COMPANY DELA SPORT CLUB RECIFE

MCDONALD’S ROPPONGIHILLS DELA BRAND FOOTBALL CLUB

TRIBAL DDB TORONTO HAKUHODO TOKYO / SIX TOKYO OGILVY & MATHER AMSTERDAM OGILVY BRASIL S O PAULO

CANADA JAPAN NETHERLANDS BRAZIL

V ENERGY DRINK SAVE THE CHILDREN METRO TRAINS GREY POUPON THE NEW VOLVO FH YOUTUBE MCDONALD’S TOSHIBA LAPTOP WITH INTEL INSIDE JELLO CORRECTIONAL AND REHABILITATION DEPARTMENT FOOTBALL LYNX PROMETHEUS PRUDENTIAL FINANCIAL MUSEUM OF MEMORY & TOLERANCE

COLENSO BBDO AUCKLAND BBDO NEW YORK MCCANN MELBOURNE CP+B BOULDER FORSMAN & BODENFORS GOTHENBURG TOASTER LONDON / GOOGLE CREATIVE LAB LONDON TRIBAL DDB TORONTO PEREIRA & O’DELL SAN FRANCISCO CP+B BOULDER STARCOM MEDIAVEST GROUP SAN JUAN AKQA LONDON BBH LONDON RSA FILMS LONDON DROGA5 NEW YORK OGILVY & MATHER MEXICO CITY

NEW ZEALAND USA AUSTRALIA USA SWEDEN UK CANADA USA USA PUERTO RICO UK UK UK USA MEXICO

FOODS & DRINKS A01/010 SECRET PLACE A01/024 V ROBBERS A01/044 THE MOVIE OUT HERE

AUTOMOTIVE PRODUCTS & SERVICES A02/009 A02/026 A02/029 A02/040

HELLO AGAIN ELECTRIPHOBIA STREET QUEST AFFORD TO LIVE AGAIN

COSMETICS, BEAUTY & TOILETRIES A03/003 THE ART OF MAKING ROOM A03/015 SOCIAL KARAOKE

CLOTHING, FOOTWEAR & ACCESSORIES A04/001 GEOX AMPHIBIOX

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) A05/001 A GIFT THAT MONEY CAN’T BUY FROM AT&T

FINANCIAL SERVICES A06/002 THE CHALLENGE LAB A06/009 THE GAP IN THE MARKET

TRAVEL, ENTERTAINMENT & LEISURE A07/002 A07/008 A07/009 A07/033

THIS EXQUISITE FOREST WEB LAB JAM WITH CHROME METROPOLE TWEETPHONY

RETAIL & E-COMMERCE, INCLUDING RESTAURANTS A08/004 BUILT A08/008 1440 PROJECT

PUBLICATIONS & MEDIA A09/003 GOLDEN CHAINS A09/005 PERFUME GLOBAL SITE PROJECT

ADVERTISING & MEDIA A11/015 ONE TWENTY THREE WEST WEBSITE

COMMERCIAL PUBLIC SERVICES A12/005 A12/007 A12/013 A12/023

BUILD WITH CHROME EASY WAY SUBTITLES THE PARCEL MEMORY COLOR PLUS CITY

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES A13/002 A13/013 A13/016 A13/025 A13/040 A13/055 A13/073 A13/078

TROY DAVIS - I AM ALIVE INTO THE ARCTIC THE MOST POWERFUL ARM EVER INVENTED FAKTUM HOTELS CARLY’S CAFE CLOUDS OVER CUBA HEALING HISTORIES #DAMMIPI VOCE - TURN UP MY VOICE

CORPORATE INFORMATION A14/022 A14/029 A14/034 A14/063

OUR FOOD. YOUR QUESTIONS TOKYO CITY SYMPHONY WHY WAIT UNTIL IT’S TOO LATE? IMMORTAL FANS

BEST DIGITALLY LED INTEGRATED CAMPAIGN B01/001 B01/003 B01/007 B01/014 B01/029 B01/039 B01/048 B01/050 B01/057 B01/081 B01/097 B01/129 B01/133 B01/148 B01/160

THE V MOTION PROJECT EVERY BEAT MATTERS INTEGRATED DIGITAL CAMPAIGN DUMB WAYS TO DIE PARDON ME LAUNCH OF THE NEW VOLVO FH YOUTUBE SPACE LAB OUR FOOD. YOUR QUESTIONS THE BEAUTY INSIDE PUDDING DROP FOLLOW2UNFOLLOW THE CHANCE APOLLO CAMPAIGN PROMETHEUS MARKETING CAMPAIGN THE CHALLENGE LAB PEACE & POST

FRUCOR BEVERAGES SAVE THE CHILDREN METRO TRAINS GREY POUPON VOLVO GROUP SWEDEN GOOGLE MCDONALD’S CANADA INTEL + TOSHIBA JELLO PUERTO RICO GOVERNMENT NIKE AXE TWENTIETH CENTURY FOX PRUDENTIAL MUSEUM OF MEMORY & TOLERANCE

TUESDAY, JUNE 18, 2013

s t i r c re a t i v i t y

Ketchum is proud to sponsor the 2013 Cannes Young Lions Marketers Competition.

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63 ENTRANT/AGENCY

COUNTRY

INTERACTIVE C03/045

SPREAD THE WEB

TEDX

OGILVY & MATHER ARGENTINA BUENOS AIRES

ARGENTINA

OLD SPICE

WIEDEN+KENNEDY PORTLAND

USA

THE JFK PRESIDENTIAL LIBRARY & MUSEUM UNILEVER INTEL + TOSHIBA

CUBAN MISSILE CRISIS 50TH ANNIVERSARY AXE TOSHIBA LAPTOP WITH INTEL INSIDE

THE MARTIN AGENCY RICHMOND / TOOL SANTA MONICA BBH NEW YORK PEREIRA & O’DELL SAN FRANCISCO

USA USA USA

FRUCOR BEVERAGES METRO TRAINS THE JFK PRESIDENTIAL LIBRARY & MUSEUM LINCOLN MOTOR COMPANY NIKE

V ENERGY DRINK METRO TRAINS CUBAN MISSILE CRISIS 50TH ANNIVERSARY LINCOLN MKZ NIKE

COLENSO BBDO AUCKLAND MCCANN MELBOURNE THE MARTIN AGENCY RICHMOND / TOOL SANTA MONICA HUDSON ROUGE NEW YORK FACTORY STUDIOS/WIEDEN+KENNEDY/ STINKDIGITAL LONDON

NEW ZEALAND AUSTRALIA USA USA UK

METRO TRAINS FRUCOR BEVERAGES SBB, THE SWISS RAILWAY ING DIRECT

METRO TRAINS V ENERGY DRINK GLEIS7 ING DIRECT

MCCANN MELBOURNE COLENSO BBDO AUCKLAND MAXOMEDIA BERN OGILVYONE MADRID

AUSTRALIA NEW ZEALAND SWITZERLAND SPAIN

PHILIPS ALB NESTL WATERS MTV MOBILE EUROPE (VIACOM) MICROSOFT GOOGLE GOOGLE RECREATIONAL EQUIPMENT

PHILIPS LIFESTYLE ENTERTAINMENT MUSIC VIDEO PERRIER MTV MOBILE MIXSHAPE CREATIVE SANDBOX GOOGLE CHROME REI

DDB & TRIBAL AMSTERDAM CLM BBDO BOULOGNE-BILLANCOURT OGILVY FRANCE PARIS BUZZMAN PARIS BEATTIE MCGUINNESS BUNGAY LONDON ADAM&EVEDDB LONDON GOOGLE CREATIVE LAB LONDON BBDO ATLANTA

NETHERLANDS FRANCE FRANCE FRANCE UK UK UK USA

ALB GEOX RHAETISCHE BAHN NESTL WATERS THE JFK PRESIDENTIAL LIBRARY & MUSEUM TEDX SYDNEY LINCOLN MOTOR COMPANY MCCORMICK GOOGLE INTER IKEA SYSTEMS ADIDAS ADIDAS JAPAN NIKE GOOGLE AUSTRALIA DEFENCE FORCE RECRUITING NIKE NIKE DUTCH FILM FESTIVAL

MUSIC VIDEO AMPHIBIOX URBAN WATERPROOF SHOES RHAETISCHE BAHN PERRIER CUBAN MISSILE CRISIS 50TH ANNIVERSARY TEDX LINCOLN MKZ MCCORMICK FLAVORPRINT GOOGLE CHROME IKEA ADIDAS NEO FOOTBALL NIKE.COM GOOGLE CHROME AUSTRALIAN AIR FORCE FITNESS TITLE FOR XBOX 360 FOOTBALL DUTCH FILM FESTIVAL 2012

CLM BBDO BOULOGNE-BILLANCOURT SMFB OSLO / STINKDIGITAL LONDON JUNG VON MATT/LIMMAT Z RICH OGILVY FRANCE PARIS THE MARTIN AGENCY RICHMOND / TOOL SANTA MONICA CLEMENGER BBDO SYDNEY HUDSON ROUGE NEW YORK R/GA NEW YORK GOOGLE CREATIVE LAB LONDON MCCANN ERICKSON NEW YORK TBWA\HELSINKI TBWA\HAKUHODO TOKYO R/GA NEW YORK NORTH KINGDOM SKELLEFTEA / MARK SYDNEY GEORGE PATTERSON Y&R MELBOURNE AKQA LONDON WIEDEN+KENNEDY LONDON WOEDEND! AMSTERDAM / WEFILM AMSTERDAM

FRANCE NORWAY SWITZERLAND FRANCE USA AUSTRALIA USA USA UK USA FINLAND JAPAN USA SWEDEN AUSTRALIA UK UK NETHERLANDS

VOLKSWAGEN ALIVE - COALITION TO ABOLISH THE DEATH PENALTY GEOX HAVAS PARIS GMODELO GOOGLE KLM ROYAL DUTCH AIRLINES

21ST CENTURY BEETLE ALIVE - COALITION TO ABOLISH THE DEATH PENALTY AMPHIBIOX URBAN WATERPROOF SHOES GREETING CARD 2013 CORONA BEER GOOGLE CHROME KLM ROYAL DUTCH AIRLINES

DDB & TRIBAL AMSTERDAM SERVICEPLAN MUNICH / PLAN.NET MEDIA MUNICH SMFB OSLO / STINKDIGITAL LONDON HAVAS WORLDWIDE PARIS JWT SPAIN MADRID GOOGLE UK LONDON DDB & TRIBAL AMSTERDAM / RAPP AMSTELVEEN

NETHERLANDS GERMANY NORWAY FRANCE SPAIN UK NETHERLANDS

SMFB OSLO / STINKDIGITAL LONDON FORSMAN & BODENFORS GOTHENBURG

NORWAY SWEDEN

OTHER RICH MEDIA C07/012

WOLFDOG - XBOX CALL OF DUTY

BEST COPYWRITING D01/024 CLOUDS OVER CUBA D01/049 SUSAN GLENN D01/058 THE BEAUTY INSIDE

BEST MUSIC/SOUND DESIGN D02/001 D02/013 D02/028 D02/031 D02/052

THE V MOTION PROJECT DUMB WAYS TO DIE CLOUDS OVER CUBA HELLO AGAIN MY TIME IS NOW

ANIMATION D03/007 D03/024 D03/029 D03/043

DUMB WAYS TO DIE THE V MOTION PROJECT - CAN’T HELP MYSELF SBB TRICKYTRACKS THE MONSTER

INTERFACE & NAVIGATION D04/004 D04/006 D04/010 D04/016 D04/028 D04/033 D04/037 D04/048

THE SOUND OF CREATION GOLDEN CHAINS SECRET PLACE THE GIF ME MORE PARTY MIXSHAPE THE DIGITAL CREATIVITY GUIDEBOOK JAM WITH CHROME 1440 PROJECT

USER EXPERIENCE D05/004 D05/016 D05/019 D05/022 D05/043 D05/044 D05/060 D05/074 D05/078 D05/092 D05/106 D05/122 D05/133 D05/140 D05/145 D05/154 D05/165 D05/194

GOLDEN CHAINS GEOX AMPHIBIOX WEB HIKING SECRET PLACE CLOUDS OVER CUBA MIMEISTHAI HELLO AGAIN FLAVORPRINT WEB LAB THE 2013 IKEA CATALOG APPLICATION WINDOW SHOPPING THE HIGHEST GOAL ONENIKE BUILD WITH CHROME ANYTIME. ANYWHERE NIKE+ KINECT TRAINING MY TIME IS NOW LIVE TWITTER FILM ‘UNDER CONTROL’

ILLUSTRATION AND GRAPHIC DESIGN D06/005 D06/006 D06/010 D06/024 D06/027 D06/036 D06/064

HITCHHIKE WITH A LIKE TROY DAVIS - I AM ALIVE GEOX AMPHIBIOX GREETING CARD 2013 ATP PERSPECTIVE JAM WITH CHROME KLM SPACE

PHOTOGRAPHY D07/001 GEOX AMPHIBIOX D07/011 FAKTUM HOTELS

GEOX FAKTUM

AMPHIBIOX URBAN WATERPROOF SHOES CHARITY

ALB METRO TRAINS LOUIS VUITTON LOWE’S UNILEVER THE JFK PRESIDENTIAL LIBRARY & MUSEUM INTEL + TOSHIBA

MUSIC VIDEO METRO TRAINS CORE VALUES LOWE’S DOVE MASTERBRAND CUBAN MISSILE CRISIS 50TH ANNIVERSARY TOSHIBA LAPTOP WITH INTEL INSIDE

CLM BBDO BOULOGNE-BILLANCOURT MCCANN MELBOURNE OGILVY FRANCE PARIS BBDO NEW YORK OGILVY BRASIL S O PAULO THE MARTIN AGENCY RICHMOND / TOOL SANTA MONICA PEREIRA & O’DELL SAN FRANCISCO

FRANCE AUSTRALIA FRANCE USA BRAZIL USA USA

DIGITAL KITCHEN ALB SKITTLES SAVE OUR SONS GOOGLE GOOGLE COCA-COLA

CAPITOL HILL MUSIC FESTIVAL MUSIC VIDEO SKITTLES AWARENESS AND DONATION DRIVE GOOGLE CHROME GOOGLE CHROME COCA-COLA

DIGITAL KITCHEN CHICAGO CLM BBDO BOULOGNE-BILLANCOURT CLEMENGER BBDO SYDNEY REACTIVE MELBOURNE GOOGLE CREATIVE LAB LONDON GOOGLE UK LONDON LEO BURNETT SYDNEY

USA FRANCE AUSTRALIA AUSTRALIA UK UK AUSTRALIA

BEST VIDEO D08/007 D08/016 D08/021 D08/031 D08/037 D08/038 D08/073

GOLDEN CHAINS DUMB WAYS TO DIE DREAM STRIPPED SCREW REAL BEAUTY SKETCHES CLOUDS OVER CUBA THE BEAUTY INSIDE

BEST USE OF TECHNOLOGY D09/005 D09/007 D09/041 D09/061 D09/069 D09/070 D09/072

STANLEY PIANO GOLDEN CHAINS TELEKINIZE THE RAINBOW THE MOST POWERFUL ARM EVER INVENTED WEB LAB JAM WITH CHROME SMALL WORLD MACHINES

TUESDAY, JUNE 18, 2013

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65 ENTRANT/AGENCY

COUNTRY

BRANDED UTILITY/TOOL (FOR DIGITAL) E01/011 E01/016 E01/017 E01/024 E01/025 E01/027 E01/051

TOOLPOOL JAM WITH CHROME VOICE BANK SWEDENS LARGEST ENERGY EXPERIMENT FLAVORPRINT THE TRAIN SWITCH DOTS MAP

MALM J RNHANDEL GOOGLE EL TIEMPO NEWSPAPER E.ON MCCORMICK SWEBUS HONDA MOTOR CO.

HARDWARE STORE GOOGLE CHROME EL TIEMPO WEB ENERGY MCCORMICK FLAVORPRINT LONG DISTANCE BUS COMPANY INTERNAVI

THE FAN CLUB MALMO GOOGLE CREATIVE LAB LONDON / GOOGLE UK LONDON SANCHO BBDO BOGOT FORSMAN & BODENFORS GOTHENBURG R/GA NEW YORK KESTAM HOLST STOCKHOLM DENTSU TOKYO

SWEDEN UK COLOMBIA SWEDEN USA SWEDEN JAPAN

THE BULLYING SIMULATOR VOLUNTEER TO PROMOTE VOLUNTEERING TRIAL BY TIMELINE GROLSCH PHOTO MACHINES THE GITCHHIKER UNICEF TAP PROJECT 2013 A BARREL OF MAES FOR EVERYONE WITH THE NAME MAES SEND YOUR FACEBOOK PROFILE TO CAPE TOWN THE BEAUTY INSIDE #DRAWATWEET NIKE+ BRITISH 10K

FRIENDS SEEK VOLUNTEER AMNESTY INTERNATIONAL GROLSCH STANFIELD’S U.S. FUND FOR UNICEF HEINEKEN GROUP CAPE TOWN TOURISM INTEL + TOSHIBA TURNER NIKE

ANTI-BULLYING ORGANISATION ONLINE VOLUNTEER SEARCH AMNESTY INTERNATIONAL GROLSCH BEER UNDERWEAR TAP PROJECT MAES CAPE TOWN TOSHIBA LAPTOP WITH INTEL INSIDE BOOMERANG NIKE+

LOWE BRINDFORS STOCKHOLM LEO BURNETT MELBOURNE COLENSO BBDO AUCKLAND NAKED COM./ SOCIETY 46 STOCKHOLM JOHN ST. TORONTO DROGA5 NEW YORK TBWA\BELGIUM BRUSSELS OGILVY & MATHER/FLOW COM. CAPE TOWN PEREIRA & O’DELL SAN FRANCISCO CIRCUS DF MEXICO CITY AKQA LONDON

SWEDEN AUSTRALIA NEW ZEALAND SWEDEN CANADA USA BELGIUM SOUTH AFRICA USA MEXICO UK

BUG RUN TELEKINIZE THE RAINBOW WORLD WIDE MAZE STREET QUEST DIKEMBE MUTOMBOS 4 _ WEEKS TO SAVE THE WORLD

VOLKSWAGEN GROUP SWEDEN SKITTLES GOOGLE VOLKSWAGEN OLD SPICE

VOLKSWAGEN BEETLE SKITTLES WORLD WIDE MAZE CORPORATE OLD SPICE CHAMPION

DDB STOCKHOLM CLEMENGER BBDO SYDNEY PARTY TOKYO OGILVY & MATHER CAPE TOWN WIEDEN+KENNEDY PORTLAND

SWEDEN AUSTRALIA JAPAN SOUTH AFRICA USA

FRUCOR BEVERAGES BUND / FRIENDS OF EARTH GERMANY SAVE OUR SONS COCA-COLA ADIDAS CIVIL RIGHTS DEFENDERS HSBC KONAMI

V ENERGY DRINK NATURE PROTECTION AWARENESS AND DONATION DRIVE COCA-COLA ADIDAS NEO GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS… HSBC WOMEN’S CHAMPIONSHIP 2013 VIDEOGAMES/DURABLE GOODS

COLENSO BBDO AUCKLAND BBDO GERMANY BERLIN REACTIVE MELBOURNE LEO BURNETT SYDNEY TBWA\HELSINKI RBK COMMUNICATION STOCKHOLM JWT SINGAPORE HAVAS SPORTS & ENTERTAINMENT MADRID

NEW ZEALAND GERMANY AUSTRALIA AUSTRALIA FINLAND SWEDEN SINGAPORE SPAIN

DUMB WAYS TO DIE HASHTAG KILLER DUREXPERIMENT FUNDAWEAR 8 MILLION PROTAGONISTS IBMBLR THE POOP TWEET THUNDERCLAP MEAN STINKS DRIVING DOGS THE BEAUTY INSIDE YOUTUBE CHANNEL #SCRIBEBILLBOARD OREO DAILY TWIST NIKE GREATNESS UNIQLO STORMS PINTEREST THE OREO BLACKOUT TWEET #THERETURN LA CARNITA GET IT DONE IN A DAY OBAMA FOR AMERICA FOR ALL CAMPAIGN

METRO TRAINS WATER IS LIFE RECKITT BENCKISER VILLAGE VOICE NEWSPAPER IBM SMART USA DE-DE PROCTER & GAMBLE SPCA / MINI NEW ZEALAND INTEL + TOSHIBA GRUPO PAPELERO SCRIBE MONDELEZ INTERNATIONAL NIKE UNIQLO MONDELEZ INTERNATIONAL ADIDAS LA CARNITA GET IT DONE OBAMA FOR AMERICA

METRO TRAINS WATER IS LIFE (NON PROFIT) DUREX VILLAGE VOICE NEWSPAPER IBM SMART CAR THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY SECRET DEODORANT PUBLIC AWARENESS / PET ADOPTION TOSHIBA LAPTOP WITH INTEL INSIDE SCRIBE OREO NIKE UNIQLO DRY MESH OREO SPORTS FOOTWEAR AND APPAREL POP-UP TACOS CHARITY/FUNDRAISER OBAMA FOR AMERICA

MCCANN MELBOURNE DDB NEW YORK HAVAS WORLDWIDE AUSTRALIA SYDNEY LEO BURNETT NEW YORK OGILVY NEW YORK RAZORFISH NEW YORK DROGA5 NEW YORK LEO BURNETT CHICAGO DRAFTFCB NEW ZEALAND AUCKLAND PEREIRA & O’DELL SAN FRANCISCO VIVA LA DOBLEVIDA MEXICO CITY DRAFTFCB NEW YORK WIEDEN+KENNEDY SHANGHAI FIRSTBORN NEW YORK 360I NEW YORK ROUNDARCH ISOBAR CHICAGO ONEMETHOD TORONTO PHILIP&HUGO AMSTERDAM SS+K NEW YORK

AUSTRALIA USA AUSTRALIA USA USA USA USA USA NEW ZEALAND USA MEXICO USA CHINA USA USA USA CANADA NETHERLANDS USA

DUMB WAYS TO DIE REAL BEAUTY SKETCHES DON’T COVER IT UP FPS RUSSIA: PROTOTYPE QUADROTOR WITH MACHINE GUN! THE REPLACERS THE REPLACERS A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE OREO SEPARATOR MACHINE #1… BEER CHASE THE TRUTH BUYRAL BUBBA’S HOVER THE CANDITATE THE CHASE FILM POKER UNCLE DREW TEST DRIVE CENTAUR MERMAID SURFER DIGITAL LULLABY HELP A CHILD REACH 5 DRIVING DOGS OUR FOOD. YOUR QUESTIONS - BEHIND THE SCENES MONSTERS

METRO TRAINS UNILEVER REFUGE ACTIVISION PUBLISHING ACTIVISION PUBLISHING ACTIVISION PUBLISHING IBM OREO CARLTON & UNITED BREWERIES SCA JOHN ST. OAKLEY HEINEKEN INTERNATIONAL GREY POUPON CARLSBERG PEPSI PEPSI TRUE FRUITS TRUE FRUITS TRUE FRUITS LOTTE CO. UNILEVER SPCA / MINI NEW ZEALAND MCDONALD’S CANADA FRAGILE CHILDHOOD

METRO TRAINS DOVE MASTERBRAND REFUGE CALL OF DUTY: BLACK OPS II CALL OF DUTY: BLACK OPS II CALL OF DUTY: BLACK OPS II IBM RESEARCH OREO COOKIE CARLTON DRAUGHT BODYFORM VIRAL VIDEOS OAKLEY GOLF HEINEKEN GREY POUPON CARLSBERG PEPSI MAX MAX TRUE FRUITS SMOOTHIES TRUE FRUITS SMOOTHIES TRUE FRUITS SMOOTHIES CAFCA LIFEBUOY PUBLIC AWARENESS / PET ADOPTION MCDONALD’S PARENTAL ALCOHOL AWARENESS

MCCANN MELBOURNE OGILVY BRASIL S O PAULO BBH LONDON 72ANDSUNNY LOS ANGELES 72ANDSUNNY LOS ANGELES 72ANDSUNNY LOS ANGELES OGILVY NEW YORK WIEDEN+KENNEDY PORTLAND CLEMENGER BBDO MELBOURNE RUBBER REPUBLIC BRISTOL / CARAT LONDON JOHN ST. TORONTO THINKMODO NEW YORK PUBLICIS ITALY MILAN CP+B BOULDER DUVAL GUILLAUME MODEM ANTWERP THE MARKETING ARM DALLAS/DAVIE-BROWN ENTERTAIN. LA TBWA\CHIAT\DAY LOS ANGELES BBDO GERMANY D SSELDORF BBDO GERMANY D SSELDORF BBDO GERMANY D SSELDORF SIX TOKYO LOWE + PART. LONDON / LOWE LINTAS + PART. MUMBAI/SAPIENTNITRO SINGAPORE DRAFTFCB NEW ZEALAND AUCKLAND TRIBAL DDB TORONTO HAVAS WORLDWIDE HELSINKI

AUSTRALIA BRAZIL UK USA USA USA USA USA AUSTRALIA UK CANADA USA ITALY USA BELGIUM USA USA GERMANY GERMANY GERMANY JAPAN UK NEW ZEALAND CANADA FINLAND

ALB ING DIRECT NIKE INTEL + TOSHIBA OLD SPICE

MUSIC VIDEO ING DIRECT FOOTBALL TOSHIBA LAPTOP WITH INTEL INSIDE DANGER ZONE

CLM BBDO BOULOGNE-BILLANCOURT OGILVYONE MADRID WIEDEN+KENNEDY LONDON PEREIRA & O’DELL SAN FRANCISCO WIEDEN+KENNEDY PORTLAND

FRANCE SPAIN UK USA US

COMMUNITY APPLICATIONS E02/003 E02/004 E02/006 E02/040 E02/055 E02/063 E02/065 E02/071 E02/072 E02/089 E02/090

GAMES E03/006 E03/009 E03/011 E03/030 E03/031

OTHER DIGITAL CHANNELS E04/001 E04/007 E04/019 E04/023 E04/025 E04/086 E04/087 E04/089

THE V MOTION PROJECT TREE CONCERT THE MOST POWERFUL ARM EVER INVENTED SMALL WORLD MACHINES WINDOW SHOPPING NATALIA PROJECT NEUROGOLF ENTER THE GAME

VIRAL MARKETING F02/005 F02/009 F02/022 F02/028 F02/045 F02/049 F02/057 F02/063 F02/064 F02/065 F02/096 F02/104 F02/108 F02/130 F02/133 F02/134 F02/142 F02/144 F02/158

VIDEO G01/033 G01/066 G01/133 G01/156 G01/157 G01/158 G01/184 G01/214 G01/247 G01/253 G01/270 G01/278 G01/294 G01/296 G01/307 G01/311 G01/381 G01/385 G01/386 G01/387 G01/412 G01/415 G01/433 G01/434 G01/447

INTERACTIVE VIDEO G02/003 G02/057 G02/062 G02/071 G02/072

GOLDEN CHAINS THE MONSTER MY TIME IS NOW THE BEAUTY INSIDE EP. 1 MUSCLE MUSIC

TUESDAY, JUNE 18, 2013

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TITLE

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COUNTRY

STAEDTLER NIPPON ISSEY MIYAKE PANASONIC CORPORATION BUREAU KIKUCHI WWF INDIA THE ECONOMIST ZOFF PETA BIAN NISSAN DO BRASIL PARTNERSHIP AGAINST DRUGS STAEDTLER STOPRHINOPOACHING.COM PHILIPS ELECTRONICS INDIA PHILIPS ELECTRONICS INDIA ADIDAS INDIA TIANJIN SMITHKLINE &FRENCH LABORATORIES VAN HEUSEN CENTER FOR PROTECTION OF CHILDREN’S RIGHTS FOUND. GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN GESTALTEN VERLAG / MUTABOR DESIGN HAMBURGER SPORTVEREIN BROOKLYN FILM FESTIVAL SIGNAL IBM RAISING THE ROOF DEUTSCHES SCHAUSPIELHAUS IN HAMBURG LAMPTITUDE CO. EXPEDIA GREENPEACE GREENPEACE GREENPEACE PENGUIN GROUP (INDIA) INFOPRESSE BENNETT COLMAN & CO. DIAGEO AUSTRALIA

MARS LUMOGRAPH POSTERS CORPORATE ADVERTISING KIKUCHI NARUYOSHI WWF INDIA SPECIAL FRENCH ISSUE GLASSES ETHICAL TREATMENT OF ANIMALS POSTERS NISSAN SENTRA ANTI - DRUGS SKETCHING PENCIL STOP RHINO POACHING LED TORCH LED TORCH ADIDAS CRICKET GEAR CONTAC SORE THROAT PASTILLES VAN HEUSEN FLEXIWAIST TROUSERS CPCR BRAND CORPORATE LINGUA DIGITALIS LINGUA DIGITALIS LINGUA DIGITALIS LINGUA DIGITALIS LINGUA DIGITALIS LINGUA DIGITALIS LINGUA DIGITALIS HSV BROOKLYN FILM FESTIVAL SENSITIVE TOOTHPASTE SMARTER CITIES RAISING THE ROOF DEUTSCHES SCHAUSPIELHAUS LAMPTITUDE EXPEDIA CHARITY CHARITY CHARITY AUDIOBOOKS MULTIDISCIPLINARY CONFERENCE, ORGANIZED BY INFOPRESSE TIMES OF INDIA BUNDABERG RUM

DENTSU TOKYO TAKU SATOH DESIGN TOKYO DENTSU TOKYO HAKUHODO TOKYO OGILVY & MATHER INDIA GURGAON CLM BBDO BOULOGNE-BILLANCOURT HAKUHODO TOKYO OGILVY BEIJING BAILLAT CARDELL & FILS MONTREAL LEW’LARA\TBWA SÃO PAULO TALENT SÃO PAULO LEO BURNETT HONG KONG TBWA\HUNT\LASCARIS JOHANNESBURG OGILVY & MATHER INDIA GURGAON OGILVY & MATHER INDIA GURGAON TBWA\INDIA MUMBAI GREY GROUP CHINA BEIJING JWT INDIA MUMBAI THE LEO BURNETT GROUP THAILAND BANGKOK MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG MUTABOR DESIGN HAMBURG TBWA\CHIAT\DAY NEW YORK LOWE SINGAPORE OGILVY FRANCE PARIS LEO BURNETT TORONTO THJNK HAMBURG OGILVY & MATHER THAILAND BANGKOK OGILVY & MATHER LONDON SAATCHI & SAATCHI SHANGHAI SAATCHI & SAATCHI SHANGHAI SAATCHI & SAATCHI SHANGHAI MCCANN WORLDGROUP INDIA MUMBAI COSSETTE MONTREAL TAPROOT INDIA MUMBAI LEO BURNETT SYDNEY

JAPAN JAPAN JAPAN JAPAN INDIA FRANCE JAPAN CHINA CANADA BRAZIL BRAZIL HONG KONG SOUTH AFRICA INDIA INDIA INDIA CHINA INDIA THAILAND GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY USA SINGAPORE FRANCE CANADA GERMANY THAILAND UK CHINA CHINA CHINA INDIA CANADA INDIA AUSTRALIA

POSTERS A01/005 A01/010 A01/026 A01/049 A01/054 A01/067 A01/089 A01/174 A01/199 A01/203 A01/204 A01/226 A01/231 A01/233 A01/234 A01/246 A01/250 A01/253 A01/254 A01/255 A01/256 A01/257 A01/258 A01/259 A01/260 A01/261 A01/264 A01/272 A01/273 A01/275 A01/286 A01/302 A01/304 A01/306 A01/334 A01/335 A01/336 A01/340 A01/343 A01/359 A01/374

THE ULTIMATE PENCIL PLEATS PLEASE HAPPY ANNIVERSARY POSTERS LIFE IS ELECTRIC KIKUCHI NARUYOSHI : JAZZ ANIMAL TREES THE OPTICAL EFFECT BILLBOARD ZOFF SMART FUR HURTS BIAN POSTERS VASES CRACK CONSUMES ARCHITECTURE THE RHINO STAMP PROJECT ALLEY GORGE WALL CRICKET NECKS FLEXIWAIST CHILD ABUSE MOTIF BRAZIL MOTIF FRANCE MOTIF GERMANY MOTIF ITALY MOTIF JAPAN MOTIF UK MOTIF USA POSTER CAMPAIGN HSV FOOTBALL LEGENDS FILM CODES SENSITIVE IBM OUTDOOR AS UTILITY THANK YOU FOR HELPING THE HOMELESS PLAYFIELD GLOW LUGGAGE LABELS BEAR GIRAFFE SNUB-NOSED MONKEY AUTHOR HEADPHONES OFF 2013 FARMERS’ SUICIDES CUTOUT

FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS A02/004 STAND UP HOMELESS! STAND-UP RECEIPTS! A02/036 KOI FISH FEED INVITE A02/039 STICK IT ART

THE BIG ISSUE JAPAN AYALA LAND HAIYYA

THE BIG ISSUE JAPAN NUVALI PUBLIC AWARENESS

HAKUHODO TOKYO TBWA\SANTIAGO MANGADA PUNO MAKATI CITY BBDO INDIA MUMBAI

JAPAN THE PHILIPPINES INDIA

LAND ROVER GRUPO MODELO QUINT HAELSSEN & LYON

LAND ROVER CORONA BEER QUINT MAGAZINE TEA

Y&R DUBAI TBWA\SINGAPORE Y&R DUBAI KOLLE REBBE HAMBURG

UAE SINGAPORE UAE GERMANY

TINE SA MINISTERY OF FINANCE STATE GOVERNMENT OF MINAS GERAIS THE SHIRT FACTORY REITAN CONVENIENCE SWEDEN ITV CANCER RESEARCH UK

MELKERAMPA CONCEPT STORE ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP IV BRAZILIAN DESIGN BIENNIAL SHIRTS COFFEE CONCEPT ITV NETWORK CHARITY

SCANDINAVIAN DESIGN GROUP OSLO / INNE DESIGN OSLO DENTSU TOKYO GRECO DESIGN BELO HORIZONTE BOLD STOCKHOLM BVD STOCKHOLM ITV CREATIVE LONDON INTERBRAND NEW YORK / INTERBRAND LONDON

NORWAY JAPAN BRAZIL SWEDEN SWEDEN UK USA

CALENDARS A03/008 A03/017 A03/020 A03/027

MAPPING THE WORLD IN 12 MONTHS THE CORONA CALENDAR DUBAI’S GOT CULTURE THE TEA CALENDAR

LARGE SCALE LOGO AND VISUAL DESIGN A04/007 A04/010 A04/020 A04/025 A04/026 A04/035 A04/054

MELKERAMPA 2012 TOKYO ANNUAL MEETINGS IMF & WORLD BANK GR. [D]IVERSITY + [D]ESIGN = [B]IENNIAL THE SHIRT FACTORY VISUAL IDENTITY 7-ELEVEN COFFEE CONCEPT SWEDEN ITV IDENTITY CANCER RESEARCH UK BRAND IDENTITY

SMALL SCALE LOGO AND VISUAL IDENTITY A05/004 A05/025 A05/033 A05/041 A05/046 A05/054 A05/060

SILO THEATRE IDENTITY OITO ENDOBRANDING LOGO 2II2 TOLV IDENTITY THE FARM VISUAL IDENTITY PSYCHOLOGIST

SILO THEATRE OITO ENDOBRANDING SARL CHATEAU DE BEAULIEU SGA FASTIGHETER AL BARARI NOISE INTERNATIONAL SAURABH SARKAR

IDENTITY BRAND CONSULTING WINE BRAND IDENTITY ORGANIC RESTAURANT & SHOP MUSIC & SOUND FOR ADVERTISING & FILM PSYCHOLOGIST

ALT GROUP AUCKLAND PAIM COMUNICAÇÃO PORTO ALEGRE LANDOR ASSOCIATES PARIS IMAGINATION LONDON FP7/DXB DUBAI NOISE INT. SYDNEY/LIKE MINDED STUDIO WALSH BAY OGILVY & MATHER INDIA GURGAON

NEW ZEALAND BRAZIL FRANCE UK UAE AUSTRALIA INDIA

STICKY NOTES ANNUAL LIFE IN FIVE SECONDS PERSONAL EXTINCTION PREVENTION BOOK BRAND DOCUMENTARY MAGAZINE B SPRITE TRUTH 365 #1 GROOMING BOOK

COPYWRITERS CLUB NAGOYA QUERCUS BOOKS LAND ROVER JOH & COMPANY THE COCA-COLA COMPANY PROCTER & GAMBLE

ANNUAL LIFE IN FIVE SECONDS BOOK LAND ROVER MAGAZINE B SPRITE THE ART OF SHAVING

DENTSU CHUBU NAGOYA / OPENENDS NAGOYA H-57 MILAN Y&R DUBAI JOH & COMPANY SEOUL HALBYE KAAG JWT COPENHAGEN BBDO NEW YORK

JAPAN ITALY UAE SOUTH KOREA DENMARK USA

OZ ESTRATÉGIA + DESIGN OGILVY & MATHER TBWA HUNT LASCARIS JOHANNESBURG LANDOR SYDNEY TURNER DUCKWORTH IVITY BRAND CORP IDEASLAB IDEAS LABORATORY ACNE R&D LEO BURNETT SYDNEY JWT AMSTERDAM BUTTON BUTTON LEO BURNETT, TORONTO OGILVY & MATHER SINGAPORE HEMOBA / ESPORTE CLUBE VITÎRIA

BRANDING AND DESIGN BRAND IDENTITY DESIGN LANDOR MORNING EVENTS CHRISTMAS CARD IVITY SNIFF NOSE COLLECTION IDEASLAB IDEAS LABORATORY THE USEFUL BOOK LEO’S CIDER DIRECT MAIL BUTTON BUTTON LEO BURNETT, TORONTO OGILVY & MATHER SINGAPORE FOOTBALL TEAM

OZ ESTRATÉGIA + DESIGN SÃO PAULO OGILVY & MATHER INDIA GURGAON TBWA\HUNT\LASCARIS JOHANNESBURG LANDOR ASSOCIATES SYDNEY TURNER DUCKWORTH LONDON IVITY BRAND CORP LISBON IDEASLAB MONTEVIDEO ACNE ADVERTISING STOCKHOLM LEO BURNETT SYDNEY JWT AMSTERDAM BUTTON BUTTON FONTENAY-SOUS-BOIS LEO BURNETT TORONTO OGILVY & MATHER SINGAPORE LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL INDIA SOUTH AFRICA AUSTRALIA UK PORTUGAL URUGUAY SWEDEN AUSTRALIA THE NETHERLANDS FRANCE CANADA SINGAPORE BRAZIL

JAPAN PHILHARMONIC ORCHESTRA CLOROX COMPANY PANTONE LAND ROVER SHOUT OUT LOUDS CAPITAL COSMETICS GRUNER+JAHR AG & CO GRUNER+JAHR AG & CO SAFETY LAB AND BLIKKIESDORP 4 HOPE OFM

THE JAPAN PILL-HARMONIC GLAD PANTONE LAND ROVER BLUE ICE SINGLE THE SCENT OF TIME CALENDAR GLOBE MELTDOWN HOPE SOAP REGIONAL RADIO STATION

I&S BBDO TOKYO DDB DUBAI LEO BURNETT LONDON Y&R DUBAI TBWA\STOCKHOLM KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG Y&R SOUTH AFRICA CAPE TOWN JOE PUBLIC JOHANNESBURG

JAPAN UAE UK UAE SWEDEN GERMANY GERMANY GERMANY SOUTH AFRICA SOUTH AFRICA

BOOKS A06/004 A06/011 A06/013 A06/027 A06/046 A06/057

SELF PROMOTION A07/006 A07/020 A07/021 A07/046 A07/049 A07/055 A07/059 A07/060 A07/070 A07/079 A07/086 A07/087 A07/088 A07/104

OZ ESTRATÉGIA + DESIGN BRAND IDENTITY OGILVY PERSIAN & URDU WE SENT THEIR BRIEFS BACK WAKE UP TURNER DUCKWORTH CHRISTMAS CARD 2012 IVITY SNIFF NOSE COLLECTION CREATIVE SOAP THE USEFUL BOOK LEO’S CIDER CONDENSED OFFICE ANAGRAPHICS COOK WITHOUT THE BOOK DAVID OGILVY QUOTES MY BLOOD IS RED AND BLACK

PROMOTIONAL ITEM DESIGN A08/015 A08/022 A08/027 A08/033 A08/051 A08/062 A08/063 A08/064 A08/071 A08/091

THE JAPAN PILL-HARMONIC BRING A SMILE PANTONE QUEEN PERSONAL EXTINCTION PREVENTION BOOK THE ICE RECORD PROJECT THE SCENT OF TIME GEO GLOBE MELTDOWN HOPE SOAP CHANGE YOUR TUNE / MUSIC BOX

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A08/094 A08/096 A08/154 A08/162 A08/164 A08/180 A08/209

BACK TO VINYL - THE OFFICE TURNTABLE THE TEA CALENDAR THE SHARING CAN COOK WITHOUT THE BOOK HERO HUG FAILE, ART SERIES CUT TO BUILD

KONTOR RECORDS HAELSSEN & LYON THE COCA-COLA COMPANY LEO BURNETT, TORONTO FIAT NYC BALLET THE J.C.C. CO.

KONTOR RECORDS TEA COCA-COLA LEO BURNETT, TORONTO FIAT NYC BALLET OLFA CUTTER

OGILVYACTION DÜSSELDORF / OGILVYONE DÜSSELDORF KOLLE REBBE HAMBURG OGILVY FRANCE PARIS / OGILVY & MATHER SINGAPORE LEO BURNETT TORONTO LEO BURNETT TAILOR MADE SÃO PAULO DDB NEW YORK OGILVY & MATHER BANGKOK

GERMANY GERMANY FRANCE CANADA BRAZIL USA THAILAND

DOG TRAINING SERVICE HAIKU AND ART EXHIBITION IN LONDON CORPORATE ADVERTISING THE BIG ISSUE JAPAN PANTONE ACUPUNCTURIST LEVI STRAUSS & CO. BRAND PRESENT FOR SCHOOL’S POST-GRADUATES NGO PUMA TRAINING GEAR

BLUE APPLE DUBAI DENTSU TOKYO DENTSU TOKYO HAKUHODO TOKYO LEO BURNETT LONDON RE SYDNEY TURNER DUCKWORTH LONDON/TURNER DUCKWORTH S. FRANCISCO DROGA5 SYDNEY YOUNG/HUNGRY RIGA SERVICEPLAN GROUP MUNICH CIRCUS DF MEXICO CITY

UAE JAPAN JAPAN JAPAN UK AUSTRALIA UK AUSTRALIA LATVIA GERMANY MEXICO

HABITAT FOR HUMANITY SOUTH AFRICA ANNUAL REPORT

IRELAND DAVENPORT JOBURG / IRELAND DAVENPORT CRAIGHALL

SOUTH AFRICA

AUCHAN

SERVICEPLAN MUNICH

GERMANY

ROB BALL WENFANGJUSHE CO.

ILLUSTRATOR MOLESKINE

THE PARTNERS LONDON Y&R BEIJING BEIJING

UK CHINA

STAEDTLER NIPPON ZMG (NEWSPAPER MARKETING ASSOCIATION) IBM HISTODISEASE.ORG BENNETT COLMAN & CO. WWF INDIA TIANJIN SMITHKLINE &FRENCH LABORATORIES SAVE THE CHILDREN SIGNAL STAEDTLER NYC BALLET UNILEVER PENGUIN GROUP (INDIA) PENGUIN GROUP (INDIA) PENGUIN GROUP (INDIA)

MARS LUMOGRAPH ZMG (NEWSPAPER MARKETING ASSOCIATION) IBM HISTOPLASMOSIS AWARENESS TIMES OF INDIA WWF INDIA CONTAC SORE THROAT PASTILLES SAVE THE CHILDREN SENSITIVE TOOTHPASTE SKETCHING PENCIL NYC BALLET DOVE MASTERBRAND AUDIOBOOKS AUDIOBOOKS AUDIOBOOKS

DENTSU TOKYO OGILVY GERMANY FRANKFURT OGILVY NEW YORK PUBLICIS DALLAS TAPROOT INDIA MUMBAI OGILVY & MATHER INDIA GURGAON GREY GROUP CHINA BEIJING BBDO NEW YORK LOWE SINGAPORE LEO BURNETT HONG KONG DDB NEW YORK OGILVY BRASIL SÃO PAULO MCCANN WORLDGROUP INDIA MUMBAI MCCANN WORLDGROUP INDIA MUMBAI MCCANN WORLDGROUP INDIA MUMBAI

JAPAN GERMANY USA USA INDIA INDIA CHINA USA SINGAPORE HONG KONG USA BRAZIL INDIA INDIA INDIA

ART GROUP GOLDEN ALE ÜBERPONG PING PONG PADDLES

KINETIC SINGAPORE JWT LONDON DDB TRIBAL GROUP DÜSSELDORF

SINGAPORE UK GERMANY

PUBLICATIONS & BUSINESS COMMUNICATIONS A09/004 A09/011 A09/012 A09/015 A09/023 A09/031 A09/040 A09/053 A09/055 A09/058 A09/093

REMOTE CATCH THE MOON,CATCH THE BLOSSOM. LIFE IS ELECTRIC STAND UP HOMELESS! STAND-UP RECEIPTS! PANTONE QUEEN STEVE LI, ACUPUNCTURIST LEVI’S BRAND STANDARDS MAP STORIES FOR EVERY JOURNEY SMALLEST YEARBOOK IN THE WORLD THE DAILY ABUSE 9.58 CATALOGUE

RAJIV SAINI SHO OFFICE PANASONIC CORPORATION THE BIG ISSUE JAPAN PANTONE STEVE LI LEVI STRAUSS & CO. QANTAS STOCKHOLM SCHOOL OF ECONOMICS IN RIGA INNOCENCE IN DANGER PUMA

MEDIUM BUSINESS - REGIONAL OR NATIONAL ORGANISATIONS A10II/004 HABITAT HOUSE

HABITAT FOR HUMANITY

LARGE BUSINESS - INTERNATIONAL OR GLOBAL SCALE A10III/004 THE SELFSCAN REPORT

PUBLICATIONS A11I/006 WINTER’S KNIGHT-PART ONE A11I/023 EVERY ONE HAS A STORY

PRINT AND POSTER ADS A11II/002 A11II/029 A11II/067 A11II/091 A11II/095 A11II/100 A11II/105 A11II/111 A11II/116 A11II/124 A11II/131 A11II/142 A11II/143 A11II/144 A11II/145

THE ULTIMATE PENCIL THE OTHER SIDE OF NEWSPAPERS THINK PATENT X 20 POSTERS BIRDS FARMERS’ SUICIDES ANIMAL TREES NECKS HEARTBEATS PORTRAITS PRINT CAMPAIGN SENSITIVE ARCHITECTURE FAILE, ART SERIES REAL BEAUTY SKETCHES MARK TWAIN OSCAR WILDE WILLIAM SHAKESPEARE

PACKAGING AND PROMOTIONAL ITEM DESIGN A11III/002 BLAH BLAH BLAH A11III/028 GO FOR GOLDEN A11III/030 ÜBERPONG PADDLE BOOK

HOLYCRAP.SG HACKNEY BREWERY ÜBERPONG

CALENDARS, FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS A11V/006 STICK IT ART

HAIYYA

PUBLIC AWARENESS

BBDO INDIA MUMBAI

INDIA

BUNDESVERBAND DER DEUTSCHEN VOLKSBANKEN…

VOLKSBANKEN RAIFFEISENBANKEN

HEIMAT BERLIN

GERMANY

KIA QALAMKARI CREATIVE CALLIGRAPHY TRUST MAPFRE INSURANCE WESTONE UNILEVER EXPEDIA CLUB NME BRASIL

KIA CEE’D QALAM-AATMA CALLIGRAPHY FESTIVAL INSURANCE ADA NEWSPAPER CLEAR ANTI-HAIRFALL SHAMPOO EXPEDIA MAGAZINE / WEBSITE

GÜRTLERBACHMANN HAMBURG OGILVY & MATHER INDIA GURGAON QG PROPAGANDA SÃO PAULO LEO BURNETT SOLUTIONS COLOMBO LOWE SINGAPORE OGILVY & MATHER LONDON DDB BRASIL SÃO PAULO

GERMANY INDIA BRAZIL SRI LANKA SINGAPORE UK BRAZIL

CITV 4SEVEN ANIMAL PLANET

CITV ON AIR/TV PROMOTION IDENTITY

ITV CREATIVE LONDON 4CREATIVE LONDON DISCOVERY COM. EUROPE/DOUBLE G LONDON

UK UK UK

VIACOM INTERNATIONAL MEDIA NETWORKS HISTORY CHANNEL

OPENING TITLES HISTORY CHANNEL

VIMN MTV WORLD DESIGN STUDIO MILAN THE MILL LONDON / TAKE 5 PRODUCTIONS TORONTO

ITALY UK

DMG::EVENTS JAPAN CO. MORI BUILDING CO.

AD:TECH TOKYO 2012 ROPPONGIHILLS

HAKUHODO TOKYO HAKUHODO TOKYO / SIX TOKYO

JAPAN JAPAN

KONTOR RECORDS AUCHAN

OGILVYACTION DÜSSELDORF / OGILVYONE DÜSSELDORF SERVICEPLAN MUNICH

GERMANY GERMANY

NOISE INTERNATIONAL AMNESTY INTERNATIONAL JOHNSON & JOHNSON

SOUND STUDIO AMNESTY INTERNATIONAL KY INTIMATE GEL

M&C SAATCHI SYDNEY CONTRAPUNTO BBDO MADRID DRAFTFCB BUENOS AIRES

AUSTRALIA SPAIN ARGENTINA

PHILIPS ELECTRONICS INDIA L’ORÉAL SUISSE RAGGA MAGAZINE CAMP WANDAWAGA

LED TORCH GARNIER FRUCTIS MAGAZINE CAMP

OGILVY & MATHER INDIA GURGAON PUBLICIS COMMUNICATIONS SCHWEIZ ZÜRICH FILADELFIA COMUNICAÇÃO BELO HORIZONTE OGILVY & MATHER CHICAGO

INDIA SWITZERLAND BRAZIL USA

HEINEKEN THE JFK PRESIDENTIAL LIBRARY & MUSEUM UNIQLO GOOGLE HEART & STROKE FOUNDATION AMNESTY INTERNATIONAL ARD / HAMBURG LEUCHTFEUER AMNESTY INTERNATIONAL

HEINEKEN CUBAN MISSILE CRISIS 50TH ANNIVERSARY UNIQLO DRY MESH GOOGLE CHROME HEART & STROKE FOUNDATION AMNESTY INTERNATIONAL ARD THEMENWOCHE / DAS LOTSENHAUS AMNESTY INTERNATIONAL

DDB & TRIBAL AMSTERDAM MARTIN AGENCY RICHMOND/TOOL OF NTH AMERICA SANTA MONICA FIRSTBORN NEW YORK GOOGLE UK LONDON LOWE ROCHE TORONTO COLENSO BBDO AUCKLAND THJNK HAMBURG DDB BRASIL SÃO PAULO

NETHERLANDS USA USA UK CANADA NEW ZEALAND GERMANY BRAZIL

FRUCOR BEVERAGES BUND / FRIENDS OF EARTH GERMANY SAMSUNG LIFE INSURANCE

V ENERGY DRINK NATURE PROTECTION SAMSUNG LIFE INSURANCE

COLENSO BBDO AUCKLAND BBDO GERMANY DÜSSELDORF CHEIL WORLDWIDE SEOUL

NEW ZEALAND GERMANY SOUTH KOREA

DESIGN TYPOGRAPHY A12I/009 FONTS AGAINST ILLITERACY

ADVERTISING TYPOGRAPHY A12II/001 A12II/014 A12II/025 A12II/067 A12II/072 A12II/075 A12II/087

HIDDEN DANGERS SAVE CALLIGRAPHY 47 FLOORS UNITY PAPER MYTHS LUGGAGE LABELS SOUND TYPEFACE

CHANNEL BRANDING OR PROGRAMME BRANDING A13I/007 CITV REBRAND A13I/010 4SEVEN A13I/014 ANIMAL PLANET REFRESH

TITLE SEQUENCES A13II/002 MTV EMA 2012 A13II/005 VIKINGS ‘MAIN TITLES’

SMALL SCALE PROJECTIONS A13III/002 MAGNETIC WORLD A13III/004 TOKYO CITY SYMPHONY

MOBILE ANIMATION A13IV/001 BACK TO VINYL - THE OFFICE TURNTABLE A13IV/003 THE SELFSCAN REPORT

OTHER VIDEO CONTENT A13V/005 THE ART OF NOISE A13V/006 WAR A13V/007 NO TEDDY

DESIGN PHOTOGRAPHY A14/003 A14/007 A14/021 A14/027

DAY LIGHT FOR ANY HAIR TYPE. DROPS WANDAWAGA SERIES

ONLINE DIGITAL DESIGN B01/012 B01/017 B01/041 B01/054 B01/056 B01/083 B01/108 B01/118

YOUR FUTURE BOTTLE CLOUDS OVER CUBA UNIQLO STORMS PINTEREST WEB LAB MAKEHEALTHLAST.CA TRIAL BY TIMELINE SKY OF MEMORIES CENSORED TWEET

OFFLINE DIGITAL DESIGN B02/010 THE V MOTION PROJECT B02/011 TREE CONCERT B02/012 BRIDGE OF LIFE

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TINE SA KASTHALL MATTOR OCH GOLV AB

MELKERAMPA CONCEPT STORE CARPETS

SCANDINAVIAN DESIGN GROUP OSLO / INNE DESIGN OSLO BAS STOCKHOLM

NORWAY SWEDEN

NIKE SHOPPING VILLALOBOS THE J.C.C. CO.

NIKE+ SHOPPING VILLALOBOS OLFA CUTTER

AKQA LONDON LODUCCA SÃO PAULO OGILVY & MATHER BANGKOK

UK BRAZIL THAILAND

NIKE EMEA BRANDHOUSE URBAN EARS KRAFT MALAYSIA MARCHON

NIKE PRODUCT INNOVATIONS WINDHOEK BEER SLUSSEN MOBILE MIXING SYSTEM HARDWEAR AND APP CADBURY DAIRY MILK MARCHON EYEWEAR

...,STAAT CREATIVE AGENCY AMSTERDAM THE JUPITER DRAWING ROOM CAPE TOWN UNCLE GREY COPENHAGEN OGILVY MALAYSIA KUALA LUMPUR BCUBE MILAN

NETHERLANDS SOUTH AFRICA DENMARK MALAYSIA ITALY

AGORA HOSPITALITIES

AGORA PLACE ASAKUSA

BEACON COMMUNICATIONS TOKYO

JAPAN

AUDI FISHER & PAYKEL NIKE KAMOI KAKOSHI CO. NIKE PETA HEINEKEN ITALIA RAISING THE ROOF NYC BALLET PEACE ONE DAY HEINEKEN

EVENT TRADE SHOW NIKE +, FUELBAND, FLYKNIT, LUNAR, SPEEDSUIT MASKING TAPE NIKE+ FUELBAND ETHICAL TREATMENT OF ANIMALS HEINEKEN RAISING THE ROOF NYC BALLET PEACE ONE DAY HEINEKEN IGNITE

SCHMIDHUBER+PARTNER / KMS BLACKSPACE MUNICH ALT GROUP AUCKLAND HUSH BROOKLYN IYAMADESIGN TOKYO R/GA NEW YORK / R/GA LONDON OGILVY BEIJING PUBLICIS ITALY MILAN LEO BURNETT TORONTO DDB NEW YORK SHINEWORKS SHANGHAI DDB & TRIBAL AMSTERDAM

GERMANY NEW ZEALAND USA JAPAN USA CHINA ITALY CANADA USA CHINA THE

PACIFIC PAINT (BOYSEN) PHILIPPINES SANOFI TOYOTA IBM BLACKPOOL CITY COUNCIL

KNOX-OUT PAINT CORPORATE SERVICE, CHARITY PROMOTION TOYOTA YARIS SMARTER CITIES PUBLIC SCULPTURE

TBWA\SANTIAGO MANGADA PUNO MAKATI CITY PUBLICIS SHANGHAI SHANGHAI HAPPINESS BRUSSELS OGILVY FRANCE PARIS FREESTATE LONDON

THE PHILIPPINES CHINA BELGIUM FRANCE UK

ENIOS OOB ORGANIC EMMENTALER SWITZERLAND EMMENTALER SWITZERLAND

STAFIDENIOS ORGANIC ICE CREAM CHEESE CHEESE

MATADOG DESIGN ATHENS SPECIAL GROUP AUCKLAND LEO BURNETT SCHWEIZ ZÜRICH LEO BURNETT SCHWEIZ ZÜRICH

GREECE NEW ZEALAND SWITZERLAND SWITZERLAND

AQUIM GASTRONOMIA

Q CHOCOLATE

CLAUDIO NOVAES DESIGN SAO PAULO

BRAZIL

MIKKELLER

CRAFT BEER

BEDOW CREATIVE STOCKHOLM

SWEDEN

BACARDI-MARTINI

BOMBAY SAPPHIRE

WEBB DEVLAM LONDON

THE ABSOLUT COMPANY PERNOD RICARD ALTIA SWEDEN THE ABSOLUT COMPANY

ABSOLUT VODKA OUR ANNUAL LTD EDIT. OF BLOSSA GLÖGG/MULLED WINE 2012 ABSOLUT CRAFT

FAMILY BUSINESS STOCKHOLM GREAT WORKS STOCKHOLM MCCANN STOCKHOLM THE BRAND UNION/ NO PICNIC STOCKHOLM

SWEDEN SWEDEN SWEDEN SWEDEN

TAKARAZUKA MILK

MILK

ADESTY OSAKA

JAPAN

RAMBLIN’ BRANDS

VIBRATORS

BEAR MEETS EAGLE ON FIRE ELIZABETH BAY

AUSTRALIA

SAMSONITE

SUITCASE

JWT SHANGHAI SHANGHAI

CHINA

COTEX BIO-FARM

BIO-FARM ORGANIC FERTILIZER

LEO BURNETT INDIA MUMBAI

INDIA

THE COCA-COLA COMPANY HOSPITAL A.C. CAMARGO CÂNCER CENTER

DIET COKE PEDIATRIC ONCOLOGY

OGILVY FRANCE PARIS JWT BRAZIL SÃO PAULO

FRANCE BRAZIL

HOLYCRAP.SG JAPAN PHILHARMONIC ORCHESTRA MARMITE HAPPY F&B HAELSSEN & LYON THE COCA-COLA COMPANY BELL

ART GROUP THE JAPAN PILL-HARMONIC SANDWICH SPREAD GIFT BOXES TEA COCA-COLA SOCHI OLYMPIC INVITE

KINETIC SINGAPORE I&S BBDO TOKYO MACHINE CAPE TOWN HAPPY F&B GOTHENBURG KOLLE REBBE HAMBURG OGILVY FRANCE PARIS LEO BURNETT TORONTO

SINGAPORE JAPAN SOUTH AFRICA SWEDEN GERMANY FRANCE CANADA

WEE SOCIETY NINE SUNS WINERY F. MENARD

WEE SOCIETY NINE SUNS WINE PORK PRODUCTION TRADE

OFFICE SAN FRANCISCO LANDOR ASSOCIATES SAN FRANCISCO LG2BOUTIQUE MONTRÉAL

USA USA CANADA

MINDS AGRICULTURAL COOPERATIVE USA TODAY MAKISAN MAMA SHELTER ABSA FAST LANE MEDIA & EVENTOS SKY NEW ZEALAND INFOPRESSE EE

JA MINDS USA TODAY NEWSPAPER JAPANESE EATERY HOTEL SPONSORSHIP B - BICYCLE CULTURE MAGAZINE IGLOO MULTIDISCIPLINARY CONFERENCE, ORGANIZED BY INFOPRESSE TELECOMMUNICATIONS - MOBILE NETWORK AND NEWDIGITAL SERVICES

6D-K TOKYO WOLFF OLINS NEW YORK KINETIC SINGAPORE GBH DESIGN LONDON JUPITER DRAWING ROOM JOBURG JOHANNESBERG LAP AGÊNCIAS DE COMUNICAÇÃO LISBON INTERBRAND NY / INTERBRAND AUSTRALIA SYDNEY COSSETTE MONTREAL WOLFF OLINS LONDON

JAPAN USA SINGAPORE UK SOUTH AFRICA PORTUGAL USA CANADA UK

PEACE ONE DAY/D&AD PEDALA SÃO PAULO ENABLIS

PEACE DAY PEDALA SÃO PAULO NON-PROFIT ORGANISATION

LEO BURNETT CHICAGO ALMAPBBDO SÃO PAULO COSSETTE MONTREAL

USA BRAZIL CANAD

PERMANENT RETAIL C01/004 C01/009

MELKERAMPA KASTHALL FLAGSHIP STORE

TEMPORARY RETAIL C02/015 C02/018 C02/026

UGOKIDASE TOKYO A LOJA VAZIA CUT TO BUILD

POINT OF SALE C03/010 C03/020 C03/021 C03/033 C03/035

NIKE+ HOUSE OF INNOVATION… POINT OF PURCHASE GRILLE THE SCRATCH POSTER SAY IT WITH CHOCOLATE KIDS OPTICAL TABLE

HOSPITALITY/LEISURE C04/010

AGORA PLACE ASAKUSA

EXHIBITIONS & LIVE EVENTS C05/001 CROSS-OVER-EVENT AUDI SPHERE, COPENHAGEN 2012 C05/006 THE SOCIAL KITCHEN 2012 C05/025 CAMP VICTORY C05/033 MT EX SENDAI C05/058 NIKE+ FUELFEST C05/065 FUR HURTS C05/075 THE WALL OF OPPORTUNITIES C05/084 THE STREET HOUSE C05/088 THE GREAT TOWER OF FAILE C05/090 FROZEN BULLETS C05/091 IGNITE NETHERLANDS

PUBLIC SPACES C06/007 C06/029 C06/040 C06/049 C06/063

THE BIGGEST AIR FILTER HAPPY SHOT PROTECT WHAT IS BEHIND YOU IBM OUTDOOR AS UTILITY DUNE GRASS

CORE FMCG D01II/001 D01II/005 D01II/016 D01II/017

STAFIDENIOS RAISINS OOB ORGANIC ICE CREAM NATIONAL DAY EMMENTALER THE SWISS WRESTLING EMMENTALER

PREMIUM BRAND D01III/002 Q CHOCOLATE

OWN LABEL AND PRIVATE LABEL BRANDS D02I/001 MIKKELLER + BEDOW

CORE FMCG D02II/004 ELECTRO

PREMIUM BRAND D02III/002 ABSOLUT UNIQUE D02III/006 OUR D02III/010 BLOSSA ANNUAL 2012 D02III/016 ABSOLUT CRAFT (BARTENDER’S COLLECTION)

CORE FMCG D03II/007 TAKARAZUKA MILK

OWN LABEL AND PRIVATE LABEL BRANDS D04I/010 SMILEMAKERS VIBRATORS

CORE FMCG D04II/006 THE ELECTRIC TRANSLATOR

SUSTAINABLE PACKAGING D05/002 GOOD PAPER PROJECT

3D STRUCTURAL DESIGN D06/005 SLENDER VENDER D06/006 SUPERFORMULA TO FIGHT CANCER

SPECIAL EDITIONS & PROMOTIONAL PACKAGING D07/005 D07/007 D07/008 D07/026 D07/040 D07/054 D07/056

BLAH BLAH BLAH THE JAPAN PILL-HARMONIC MARMITE BLOGGER DROP HAPPY GIFT BOXES THE TEA CALENDAR THE SHARING CAN CANADIAN CEO OLYMPIC INVITE

CONSUMER PRODUCTS E01/006 E01/007 E01/009

WEE SOCIETY BRANDING NINE SUNS F. MENARD

CONSUMER SERVICES E02/002 E02/004 E02/006 E02/009 E02/036 E02/038 E02/041 E02/050 E02/056

JA MINDS USA TODAY VISUAL IDENTITY MAKISAN MAMA SHELTER: NO TWO MAMAS ARE ALIKE DESIGN INDABA CARMA THE BICYCLE MADE FROM THE SCRAP OF A CAR IGLOO BRAND CREATION OFF 2013 EE BRAND LAUNCH

CHARITIES & NOT FOR PROFIT E03/007 E03/032 E03/033

RECIPEACE BIKE THE ENABLIS EFFECT

TUESDAY, JUNE 18, 2013

D3-AD.indd 71

18/06/13 00:19

CANNES 2013

DIGERATI ˆ & FETE young lions party TUESDAY JUNE 18TH 21:30 ONWARDS

On the eve before Cyber Wednesday, SoDA leaders, luminaries from top digital agencies, elite production companies, client-side digital marketers and Young Lions delegates will converge at the Bâoli Beach Club for a night of networking, drinks, amazing views of the beach and dancing.

Event Organizer:

Official Founding Sponsor of SoDA:

Silver Sponsor:

SoDA Member Co-host Sponsors:

Official Partner of:

@sodaspeaks

D3-AD.indd 72

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D3-73-76 Radio Listing+V_Mise en page 1 18/06/13 01:46 Page73

RADIO SHORTLIST CAT

TITLE

CLIENT

PRODUCT

ENTRANT/AGENCY

PRODUCTION COMPANY

COUNTRY

FOODS A01/007

ROLL CALL

UNILEVER

RAGU

BARTON F. GRAF 9000 NEW YORK

BUTTER MUSIC & SOUND DESIGN

USA

A01/008

SHOES

UNILEVER

RAGU

BARTON F. GRAF 9000 NEW YORK

BUTTER MUSIC & SOUND DESIGN

USA

A01/009

SHARING

UNILEVER

RAGU

BARTON F. GRAF 9000 NEW YORK

BUTTER MUSIC & SOUND DESIGN

USA

A01/046

BIRTH

BENDITO QUINDIM

CANDY

G2 BRASIL SAO PAULO

SHUFFLE AUDIO SAO PAULO

BRAZIL

A01/059

SPLINTER

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/060

GRAZE

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/061

BEE

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/062

BALD

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/063

CAREER

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/064

ENGAGED

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB

USA

A01/066

WIFE

MARS

MILKY WAY

DDB CHICAGO

USA

A01/067

SPRAY TAN

MARS

MILKY WAY

DDB CHICAGO

USA

ALCOHOLIC DRINKS A02/008

COTTAGE CHEESE

JAMES READY

LEO BURNETT TORONTO

EGGPLANT COLLECTIVE TORONTO

CANADA

A02/009

FEBRUARY

JAMES READY

LEO BURNETT TORONTO

EGGPLANT COLLECTIVE TORONTO

CANADA

A02/010

PILLOW

JAMES READY

LEO BURNETT TORONTO

EGGPLANT COLLECTIVE TORONTO

CANADA

A02/025

LONGER MERRY CHRISTMAS

HEINEKEN

JWT SAN JUAN

HOCUS POCUS SAN JUAN

PUERTO RICO

A02/028

RADIO WINE 3

BODEGA VALONGA

WINE

MCCANN WORLDGROUP BARCELONA

POSPOAMBGRACIA BARCELONA

SPAIN

A02/042

SPACE BORED

FOUR PINES BREWERY

VOSTOK STOUT BEER

JAYGREY NORTH SYDNEY

NYLON STUDIOS SYDNEY

AUSTRALIA

NON-ALCOHOLIC DRINKS A03/011

SHOPPING DREAM

CELESTIAL SEASONINGS

CELESTIAL SLEEPYTIME

DUVAL GUILLAUME MODEM ANTWERP

SONICVILLE BRUSSELS / BAR 1 PRODUCTIONS NEW YORK

BELGIUM

A03/012

LIFEGUARD DREAM

CELESTIAL SEASONINGS

CELESTIAL SLEEPYTIME

DUVAL GUILLAUME MODEM ANTWERP

SONICVILLE BRUSSELS / BAR 1 PRODUCTIONS NEW YORK

BELGIUM

A03/016

ACOUSTIC RORSCHACH-TEST

COCA-COLA

OGILVY GERMANY FRANKFURT

SINUS AV STUDIO FRANKFURT

GERMANY

HOUSEHOLD A04/007

CHOCOLATE

UNILEVER

BREEZE WASHING DETERGENT

LOWE SINGAPORE

EARDRUM AUSTRALIA SYDNEY

SINGAPORE

A04/008

ORANGE JUICE

UNILEVER

BREEZE WASHING DETERGENT

LOWE SINGAPORE

EARDRUM AUSTRALIA SYDNEY

SINGAPORE

A04/009

STRAWBERRY ICE CREAM

UNILEVER

BREEZE WASHING DETERGENT

LOWE SINGAPORE

EARDRUM AUSTRALIA SYDNEY

SINGAPORE

A04/010

MUSTARD

UNILEVER

BREEZE WASHING DETERGENT

LOWE SINGAPORE

EARDRUM AUSTRALIA SYDNEY

SINGAPORE

A04/034

CLEAN YOUR IMAGE CARDIOLOGIST

HENKEL

PERSIL

DDB MEXICO MEXICO CITY

DNA MEXICO CITY

MEXICO

HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL A05/008

SPINDLING SPIDER

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

A05/010

RAVENOUS GECKO

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

A05/011

CREEPY COCKROACH

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

A05/046

SOLDIER

PHILIPS

DIGITAL VIDEO MONITOR

OGILVY & MATHER LONDON

ANGELL SOUND LONDON

A05/047

SPY

PHILIPS

DIGITAL VIDEO MONITOR

OGILVY & MATHER LONDON

ANGELL SOUND LONDON

A05/048

COP

PHILIPS

DIGITAL VIDEO MONITOR

OGILVY & MATHER LONDON

ANGELL SOUND LONDON

COSMETICS & BEAUTY, TOILETRIES A06/005

IGNACIO

NAMPAK

TWINSAVER TISSUES FOR MEN

TBWA\HUNT\LASCARIS JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG

SOUTH AFRICA

A06/006

DEBT COLLECTOR

NAMPAK

TWINSAVER TISSUES FOR MEN

TBWA\HUNT\LASCARIS JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG

SOUTH AFRICA

A06/007

DADDY’S GIRL

NAMPAK

TWINSAVER TISSUES FOR MEN

TBWA\HUNT\LASCARIS JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG

SOUTH AFRICA

A06/031

AUTO TUNE

UNILEVER

DOVE BRAND

OGILVY & MATHER LONDON

ONE MORE MUSIC LONDON

A06/032

BIG SMACKING KISS

UNILEVER

DOVE BRAND

OGILVY & MATHER LONDON

JUNGLE GROUP LONDON

A06/033

SMILE

UNILEVER

DOVE BRAND

OGILVY & MATHER LONDON

JUNGLE GROUP LONDON

PHARMACY A07/009

TIBET

GALDERMA

BENZAC

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A07/010

GIRL

STREPSILS

STREPSILS AND STREPSILS INTENSIVE

HAVAS WORLDWIDE JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG

SOUTH AFRICA

A07/011

GUY

STREPSILS

STREPSILS AND STREPSILS INTENSIVE

HAVAS WORLDWIDE JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG

SOUTH AFRICA

A07/046

MAN

BOEHRINGER INGELHEIM

ANADOR

BORGHI/LOWE SAO PAULO

SAXSOFUNNY SAO PAULO

BRAZIL

A07/047

WOMAN

BOEHRINGER INGELHEIM

ANADOR

BORGHI/LOWE SAO PAULO

SAXSOFUNNY SAO PAULO

BRAZIL

CLOTHING, FOOTWEAR & ACCESSORIES A08/016

AIRPORT SECURITY

M.J BALE

MENS’ SUITING

WHYBIN\TBWA SYDNEY

AUSTRALIA

A08/017

FLIGHTMARE

M.J BALE

MENS’ SUITING

WHYBIN\TBWA SYDNEY

AUSTRALIA

CARS & AUTOMOTIVE SERVICES A10/010

KIRSTY

BRITAX

SAFE-N-SOUND SICT

DDB MELBOURNE

GUSTO MUSIC MELBOURNE

AUSTRALIA

A10/011

JOE

BRITAX

SAFE-N-SOUND SICT

DDB MELBOURNE

GUSTO MUSIC MELBOURNE

AUSTRALIA

A10/012

BARBARA

BRITAX

SAFE-N-SOUND SICT

DDB MELBOURNE

GUSTO MUSIC MELBOURNE

AUSTRALIA

A10/017

SCOOTER

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

TUESDAY, JUNE 18, 2013

MOBILE CONVERTS OBJECTS INTO MEDIUMS AND PLACES INTO MESSAGES Hustling through the airport, you receive a push notification with a coupon for coffee. As you walk to the gate, a billboard offers an augmented reality ad that comes to life via mobile. A magazine article entices you to scan a QR code for bonus content to read on the flight. As you bid adieu to land and set your sights on the sky, your airline app keeps you grounded with information on your destination and reassurance with luggage tracking. Your mobile device is your constant companion.

EVERY MOMENT IS MOBILE

Brought to you by

D3-AD.indd 74 LionsDailyAds.indd 2

Founding Partner

Supporting Partners

18/06/13 00:20 6/10/13 9:04 PM

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RADIO SHORTLIST CAT

TITLE

CLIENT

PRODUCT

ENTRANT/AGENCY

75 PRODUCTION COMPANY

COUNTRY

A10/018

VIRUS

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/019

LAWYER

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/021

THE REASON WE ENVY THE SPIDER

MERCEDES-BENZ

MERCEDES-BENZ CL

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/022

THE REASON WE ENVY THE MOTH

MERCEDES-BENZ

MERCEDES-BENZ CL

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/026

HYUNDAI PARKING ASSISTANT

HYUNDAI AUTOMOTIVE SOUTH AFRICA

HYUNDAI PARKING ASSISTANT

THE JUPITER DRAWING ROOM CAPE TOWN

B&S STUDIOS CAPE TOWN

SOUTH AFRICA

A10/027

WARNING

AUDI

AUDI PRE SENSE

ANYEVER ESCHWEILER

STUDIO FUNK DSSELDORF

GERMANY FRANCE

A10/036

SPLITRADIO

MERCEDES-BENZ

SPLITVIEW

CLM BBDO BOULOGNE-BILLANCOURT

AU REVOIR CHARLIE LEVALLOIS-PERRET

A10/048

MYSTERIES OF THE UNIVERSE

VOLKSWAGEN

UP! (UNBELIEVABLE VALUE CAMPAIGN)

ADAM&EVEDDB LONDON

MEDIACOM LONDON

A10/056

AVOCADO

FORD

FORD PARTS & SERVICE

Y&R TORONTO

PIRATE RADIO & TELEVISION TORONTO

CANADA

A10/091

ROAD

VOLKSWAGEN GROUP AUSTRALIA

VOLKSWAGEN DRIVER FATIGUE TECHNOLOGY

DDB SYDNEY

A10/092

STREET

VOLKSWAGEN GROUP AUSTRALIA

VOLKSWAGEN DRIVER FATIGUE TECHNOLOGY

DDB SYDNEY

A10/105

OFFICE

VOLKSWAGEN

VW SIGN ASSIST

DDB SPAIN MADRID

AUSTRALIA AUSTRALIA GUTENBERG NETWORKS CHICAGO

SPAIN

A10/106

BREAK-UP

VOLKSWAGEN

VW SIGN ASSIST

DDB SPAIN MADRID

GUTENBERG NETWORKS CHICAGO

SPAIN

A10/108

TMA

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/109

NEST

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

A10/110

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

LITTLE CAESARS

BARTON F. GRAF 9000 NEW YORK

HEARD CITY NEW YORK

USA

RESTAURANTS & FAST FOOD OUTLETS A12/008

BOOP

TRAVEL, TRANSPORT & TOURISM A13/009

ZULU WARRIOR

FLIGHT CENTRE

STUDENT FLIGHTS

TBWA\HUNT\LASCARIS JOHANNESBURG

STERLING SOUND JOHANNESBURG

SOUTH AFRICA

A13/010

SHARK WHISPERER

FLIGHT CENTRE

STUDENT FLIGHTS

TBWA\HUNT\LASCARIS JOHANNESBURG

STERLING SOUND JOHANNESBURG

SOUTH AFRICA

A13/016

LEFT HAND RADIO

BUDGET RENT A CAR

CAR RENTALS

Y&R NZ AUCKLAND

NEW ZEALAND

A13/031

S7 AIRLINES: VIVALDI

S7 AIRLINES

FLIGHTS FROM MOSCOW TO SPAIN

GOOD MOSCOW

RUSSIA

ENTERTAINMENT & LEISURE A14/004

GUITAR DUET

TENNIS AUSTRALIA

AUSTRALIAN OPEN 2013

M&C SAATCHI MELBOURNE

ELECTRIC DREAMS MELBOURNE

AUSTRALIA

A14/008

HAWKE’S BAY CYCLE TOURS

WELLINGTON INT. UKULELE ORCHESTRA

SUMMER TOUR

CLEMENGER BBDO WELLINGTON

MARMALADE AUDIO WELLINGTON

NEW ZEALAND

A14/026

BEADY EYES

PERTH ZOO

AUTUMN VISITATION

THE BRAND AGENCY PERTH

EARDRUM AUSTRALIA SYDNEY

AUSTRALIA

A14/028

PRICKLY

PERTH ZOO

AUTUMN VISITATION

THE BRAND AGENCY PERTH

EARDRUM AUSTRALIA SYDNEY

AUSTRALIA

A14/029

URINE

PERTH ZOO

AUTUMN VISITATION

THE BRAND AGENCY PERTH

EARDRUM AUSTRALIA SYDNEY

AUSTRALIA

A14/041

IMAGINE / SHORT FILMS

CINE LAS AMERICAS

CINE LAS AMERICAS INTERNATIONAL FILM FESTIVAL

LATINWORKS AUSTIN

PERSONAL MUSIC MIAMI

USA

A14/042

MADURO

CINE LAS AMERICAS

CINE LAS AMERICAS INTERNATIONAL FILM FESTIVAL

LATINWORKS AUSTIN

PERSONAL MUSIC MIAMI

USA

A14/043

POPE / SHORT FILMS

CINE LAS AMERICAS

CINE LAS AMERICAS INTERNATIONAL FILM FESTIVAL

LATINWORKS AUSTIN

PERSONAL MUSIC MIAMI

USA

A14/051

PLUMBER

TORONTO JEWISH FILM FESTIVAL

DDB CANADA/TORONTO

KEEN MUSIC, VOICE & SOUND DESIGN TORONTO

CANADA

A14/067

CHUCHU

LA JUGUETERIA

LEGO

OGILVY GUATEMALA

REC ESTUDIO DE GRABACION GUATEMALA

GUATEMALA

A14/069

UUUUU

LA JUGUETERIA

LEGO

OGILVY GUATEMALA

REC ESTUDIO DE GRABACION GUATEMALA

GUATEMALA

VRT SPOTCEL RADIO BRUSSELS

BELGIUM

PUBLICATIONS & MEDIA A15/043

CALL GIRL

PRIME TELEVISION

TELEVISION PROGRAMME / CHANNEL

DRAFTFCB NEW ZEALAND AUCKLAND

A15/044

OPPOSITES

KLARA

RADIO STATION

FAMOUS BRUSSELS

NEW ZEALAND

A15/060

GUITAR NEWS

GUITAR PLAYER

MAGAZINE

LEO BURNETT BRASIL SAO PAULO

TUBARAO FILMES SAO PAULO

BRAZIL

A15/063

RICHARD BRANSON ANTHEM

FORBES BRASIL

MAGAZINE

OGILVY BRASIL SAO PAULO

SONIDO RIO DE JANEIRO

BRAZIL

A15/064

MARK ZUCKERBERG ANTHEM

FORBES BRASIL

MAGAZINE

OGILVY BRASIL SAO PAULO

SONIDO RIO DE JANEIRO

BRAZIL

A15/065

WARREN BUFFETT ANTHEM

FORBES BRASIL

MAGAZINE

OGILVY BRASIL SAO PAULO

SONIDO RIO DE JANEIRO

BRAZIL

A15/067

HELLO?

BILLBOARD

MAGAZINE

OGILVY BRASIL SAO PAULO

SATELITE AUDIO SAO PAULO

BRAZIL

BANKING, INVESTMENT & INSURANCE A16/006

FRANK LIVE RADIO READ

FRANK.NET

LIFE INSURANCE

FOXP2 CAPE TOWN

SOUTH AFRICA

A17/007

CHOCOLATE BAR

FRANK.NET

LIFE INSURANCE

FOXP2 CAPE TOWN

SOUTH AFRICA

A17/008

MOTHBALLS

FRANK.NET

LIFE INSURANCE

FOXP2 CAPE TOWN

SOUTH AFRICA

A17/009

GRAND CANYON

FRANK.NET

LIFE INSURANCE

FOXP2 CAPE TOWN

SOUTH AFRICA

A16/016

NEW SHOES

FIFTH THIRD BANK

STUDENT BANKING

LEO BURNETT CHICAGO

ANOTHER COUNTRY CHICAGO

USA

A16/035

THE BROADCAST MADE FOR YOU

ITAU BANK

BANK

DDB BRASIL SAO PAULO

ZEEG PRODUCTIONS SAO PAULO

BRAZIL

BUSINESS EQUIPMENT & SERVICES A17/008

ARDORCHIVA

FURSY’S

EASY OFFICE

CEREBRO Y&R PANAMA CITY

REC ESTUDIO DE GRABACION GUATEMALA

PANAMA

A17/009

ESRIATANTE

FURSY’S

EASY OFFICE

CEREBRO Y&R PANAMA CITY

REC ESTUDIO DE GRABACION GUATEMALA

PANAMA

A17/010

ESRIOCRITO

FURSY’S

EASY OFFICE

CEREBRO Y&R PANAMA CITY

REC ESTUDIO DE GRABACION GUATEMALA

PANAMA

CRICKET WIRELESS

ALMA DDB MIAMI

PERSONAL MUSIC MIAMI

USA

COMMERCIAL PUBLIC SERVICES A18/060

LET’S TALK AGAIN- JOHN

PUBLIC HEALTH & SAFETY A20/007

CHRISTINE’S FLAVOR TIP

CDC

ARNOLD WORLDWIDE BOSTON

SOUNDTRACK BOSTON

USA

A20/017

RADIO LEGENDS SPOT 1

NEW ZEALAND TRANSPORT AGENCY

ANTI-DRINK DRIVING

CLEMENGER BBDO WELLINGTON

MARMALADE AUDIO WELLINGTON

NEW ZEALAND

A20/018

RADIO LEGENDS SPOT 2

NEW ZEALAND TRANSPORT AGENCY

ANTI-DRINK DRIVING

CLEMENGER BBDO WELLINGTON

MARMALADE AUDIO WELLINGTON

NEW ZEALAND

A20/019

RADIO LEGENDS SPOT 3

NEW ZEALAND TRANSPORT AGENCY

ANTI-DRINK DRIVING

CLEMENGER BBDO WELLINGTON

MARMALADE AUDIO WELLINGTON

NEW ZEALAND

A20/020

RADIO LEGENDS SPOT 4

NEW ZEALAND TRANSPORT AGENCY

ANTI-DRINK DRIVING

CLEMENGER BBDO WELLINGTON

MARMALADE AUDIO WELLINGTON

NEW ZEALAND

A20/035

PRESS

PHILIPPINE CANCER SOCIETY

MCCANN WORLDGROUP PHILIPPINES TAGUIG

HIT PRODUCTIONS MAKATI CITY

THE PHILIPPINES

TUESDAY, JUNE 18, 2013

D3-73-76 Radio Listing+V_Mise en page 1 18/06/13 01:47 Page76

RADIO SHORTLIST

76 CAT

TITLE

CLIENT

PRODUCT

ENTRANT/AGENCY

PRODUCTION COMPANY

COUNTRY

A20/036 A20/045

HOLD

PHILIPPINE CANCER SOCIETY

MCCANN WORLDGROUP PHILIPPINES TAGUIG

HIT PRODUCTIONS MAKATI CITY

THE PHILIPPINES

DUMB WAYS TO DIE 3 MINUTE VERSION

METRO TRAINS

MCCANN MELBOURNE

A20/063

DISTRACTED

SAFE KIDS BRAZIL

ROAD SAFETY

TALENT SAO PAULO

A VOZ DO BRASIL SAO PAULO

BRAZIL

A20/064

DRUNK DRIVER

SAFE KIDS BRAZIL

ROAD SAFETY

TALENT SAO PAULO

A VOZ DO BRASIL SAO PAULO

BRAZIL

AUSTRALIA

PUBLIC AWARENESS MESSAGES A21/022

FILIPINO POP SINGER

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

A21/023

KENYAN ROMANTIC DRAMA

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

A21/024

NEPALESE STREET FESTIVAL

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

A21/025

SRI LANKAN HEALTH SPA

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

A21/034

BUT

WHITE RIBBON

ABBOTT MEAD VICKERS BBDO LONDON

AMV.LAB LONDON

A21/040

ABUSE

FAMILY SERVICES TORONTO

FAMILY COUNSELLING

DRAFTFCB TORONTO

RMW MUSIC TORONTO

CANADA

A21/073

THE OTHER YOU RADIO PROJECT

UNICEF

DISABILITY AWARENESS

MANAJANS/JWT ISTANBUL

MELODIKA ISTANBUL / VAYBEE PRODUCTION ISTANBUL

TURKEY

IRELAND

FUNDARAISING & APPEALS A22/009

STUPID LITTLE BITCH

ISPCC

ANIMAL CHARITY

OGILVY & MATHER DUBLIN

MUTINY RECORDING STUDIOS DUBLIN

A22/010

BURIED

RED CROSS LEBANON

Y&R DUBAI

MANGO JAM DUBAI

UAE

A22/013

VANESSA

PENINSULA SCHOOL FEEDING ASSOCIATION PSFA

DRAFTFCB CAPE TOWN

WE LOVE JAM CAPE TOWN / FREQ’NCY JOHANNESBURG

SOUTH AFRICA

A22/014

ANDRE

PENINSULA SCHOOL FEEDING ASSOCIATION PSFA

DRAFTFCB CAPE TOWN

WE LOVE JAM CAPE TOWN / FREQ’NCY JOHANNESBURG

SOUTH AFRICA

A22/016

KATHLEEN

FRIENDS

ANTI-BULLYING ORGANISATION

LOWE BRINDFORS STOCKHOLM

FLICKORNA LARSSON STOCKHOLM

SWEDEN

A22/065

CABLE GUY

WATER IS LIFE

DDB NEW YORK

USA

A22/066

ONION

WATER IS LIFE

DDB NEW YORK

USA

A22/067

PHONE CHARGER

WATER IS LIFE

DDB NEW YORK

USA

BEST USE OF MUSIC AND/OR SOUND DESIGN B01/010

SPINDLING SPIDER

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

B01/011

SLITHERING CENTIPEDE

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

B01/012

RAVENOUS GECKO

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

B01/013

CREEPY COCKROACH

AL GHANDI ELECTRONICS

WHIRLPOOL T50 WASHING MACHINE

DDB DUBAI

MANGO JAM DUBAI

UAE

B01/026

DUMB WAYS TO DIE

METRO TRAINS

MCCANN MELBOURNE

B01/096

ZAPARO

ECUADORIAN NATIONAL GOVERNMENT

SOCIAL CAMPAIGN

MARURI GREY GUAYAQUIL

AUSTRALIA MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

BEST SCRIPTWRITING B02/014

SCOOTER

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/015

VIRUS

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/016

LAWYER

MERCEDES-BENZ

MERCEDES-BENZ COLLISION PREVENTION ASSIST NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/052

ORANGE JUICE

UNILEVER

BREEZE WASHING DETERGENT

LOWE SINGAPORE

EARDRUM AUSTRALIA SYDNEY

SINGAPORE

B02/062

DUMB WAYS TO DIE

METRO TRAINS

MCCANN MELBOURNE

B02/102

RENOIR

ORO VERDE

PROTECTION OF THE RAIN FOREST

OGILVY GERMANY DSSELDORF

STUDIO FUNK DSSELDORF

GERMANY

B02/103

LENNON

ORO VERDE

PROTECTION OF THE RAIN FOREST

OGILVY GERMANY DSSELDORF

STUDIO FUNK DSSELDORF

GERMANY

B02/105

UNIVERSE

LEND LEASE RETAIL INVESTMENTS 1

313@SOMERSET

TBWA\SINGAPORE

SONG ZU SINGAPORE SINGAPORE

SINGAPORE

B02/109

BIG SMACKING KISS

UNILEVER

DOVE BRAND

OGILVY & MATHER LONDON

JUNGLE GROUP LONDON

B02/110

SMILE

UNILEVER

DOVE BRAND

OGILVY & MATHER LONDON

JUNGLE GROUP LONDON

B02/114

TMA

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/115

NEST

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/116

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B02/118

FLIGHTMARE

M.J BALE

MENS’ SUITING

WHYBIN\TBWA SYDNEY

AUSTRALIA

B02/129

WIFE

MARS

MILKY WAY

DDB CHICAGO

USA

B02/132

GRAZE

UNILEVER

WALL’S ICE CREAM

DDB CHICAGO / ADAM&EVEDDB LONDON

USA

AUSTRALIA

BEST ACTING PERFORMANCE B03/022

HOW MANY?

WEETABIX

WEETABIX FOOD COMPANY

BBH LONDON

B03/031

AUSCHWITZ

ORO VERDE

PROTECTION OF THE RAIN FOREST

OGILVY GERMANY DSSELDORF

STUDIO FUNK DSSELDORF

UK GERMANY

B03/032

LENNON

ORO VERDE

PROTECTION OF THE RAIN FOREST

OGILVY GERMANY DSSELDORF

STUDIO FUNK DSSELDORF

GERMANY

B03/033

RENOIR

ORO VERDE

PROTECTION OF THE RAIN FOREST

OGILVY GERMANY DSSELDORF

STUDIO FUNK DSSELDORF

GERMANY

B03/034

POST MORTEM

WWF

OGILVY & MATHER LONDON

ANGELL SOUND LONDON

B03/035

NEST

MERCEDES-BENZ

CERTIFIED PRE-OWNED BY MERCEDES-BENZ

NET#WORK BBDO JOHANNESBURG

FIRST#LEFT JOHANNESBURG

SOUTH AFRICA

B03/040

DOG WALKER

MARS

MILKY WAY

DDB CHICAGO

USA

B03/041

WIFE

MARS

MILKY WAY

DDB CHICAGO

USA

BEST USE OF RADIO AS A MEDIUM B04/020

WARNING

AUDI

AUDI PRE SENSE

ANYEVER ESCHWEILER

B04/028

RADIO UNDERGROUND

DISCOS IMPRESCINDIBLES

RADIO UNDERGROUND

VCCP MADRID

B04/030

DUMB WAYS TO DIE

METRO TRAINS

MCCANN MELBOURNE

B04/031

GRAVITY COFFEE RUN

BELL TEA & COFFEE COMPANY

GRAVITY COFFEE

SPECIAL GROUP AUCKLAND

ROBBERS DOG FILM AUCKLAND

NEW ZEALAND

B04/045

LONGER MERRY CHRISTMAS

HEINEKEN

JWT SAN JUAN

HOCUS POCUS SAN JUAN

PUERTO RICO

B04/046

RADIO AMBULANCE

AER (ECUADORIAN RADIO ASSOCIATION)

CORPORATE IMAGE CAMPAIGN

MARURI GREY GUAYAQUIL

MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

B04/047

NEPALESE STREET FESTIVAL

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

B04/048

SRI LANKAN HEALTH SPA

SAWA MNINJAH

RESCUE RADIO

MEMAC OGILVY DUBAI

EARDRUM AUSTRALIA SYDNEY

UAE

B04/075

GUITAR NEWS

GUITAR PLAYER

MAGAZINE

LEO BURNETT BRASIL SAO PAULO

TUBARAO FILMES SAO PAULO

BRAZIL

B04/091

NO NAME MATCH

UNICEF

ID CAMPAIGN

ONIRIA/TBWA ASUNCION

METROPOLIS FILMS MONTEVIDEO

PARAGUAY

TUESDAY, JUNE 18, 2013

STUDIO FUNK DSSELDORF

GERMANY SPAIN AUSTRALIA

Shelley, Natasha, Wenda, Allison, Susan, Jacki, Kristine, Cammy, Julie and Ronda invite you to:

at cannes lions Hôtel Martinez, Penthouse Suite 73 Boulevard de la Croisette, June 18-21, 10am-6pm

Swing by for champagne, friendship and beauty bar. The Ipsos Girls’ Lounge is a social place for our industry’s leading women to talk business and life. Laugh and linger. contact allen.stubblefield@ipsos.com to schedule blow dry or makeup

18/06/13 00:24

TUESDAY/JUNE 18/2013

Film Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. SUNDAY 16 Debussy

MONDAY 17 09.00 - 20.00

Debussy

09.00 - 12.45

Redac 1

09:00 - 20:00

A08 Cosmetics & Beauty

09:00 - 09:50

A05 Household Cleaning Products

09:00 - 09:15

A19 Entertainment & Leisure

09:00 - 11:00

A13 Cars

09:50 - 12:15

A12 Miscellaneous

09:15 - 09:30

A07 Home Appliances & Furnishings

11:00 - 11:40

A15 Home Electronics

12:15 - 13:10

A16 Retail Stores

09:30 - 11:10

A28 Fundrasing & Appeals

11:40 - 13:20

A22 Business Equipment & Services

13:10 - 14:00

A09 Toiletries

11:10 - 11:40

A22 Business Equipment & Services

13:20 - 14:00

A24 Corporate Image

14:00 - 16:00

A25 Broadcast Idents & Sponsorship

11:40 - 11:50

A25 Broadcast Idents & Sponsorships

14:00 - 14:15

A20 Publications & Media

16:00 - 17:55

A18 Travel, Tranport & Tourism

11:50 - 12:45

A02 Sweet Foods & Snacks

14:15 - 15:35

A27 Public Awareness Messages

17:55 - 18:55

A03 Alcoholic Drinks

15:35 - 17:20

A26 Public Health & Safety

18:55 - 19:50

A21 Banking Investment & Ins.

17:20 - 19:35

A06 Household Other

19:35 - 19:50

TUESDAY 18 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A07 Home Appliances & Furnishings

09:00 - 09:40

A08 Cosmetics & Beauty

09:00 - 09:50

A27 Public Awareness Messages

09:00 - 10:00

A04 Non-Alcoholic Drinks

09:40 - 10:50

A03 Alcoholic Drinks

09:50 - 11:35

A17 Restaurants & Fast Food

18:30 - 19:15

A01 Savory Foods

10:50 - 12:00

A11 Clothing Footwear & Accessories

11:35 - 12:25

A16 Retail Stores

11:00 - 12:40

A12 Miscellaneous

12:00 - 12:15

A14 Other Vehicles

12:25 - 13:00

A15 Home Electronics & Audio Visual

12:40 - 13:30

A10 Pharmacy

12:15 - 12:45

A06 Household Other

13:00 - 13:15

A24 Corporate Image

13:30 - 15:35

A28 Fundraising & Appeals

13:15 - 14:55

A09 Toiletries

15:35 - 16:05

A23 Commercial Public Services

14:55 - 18:05

A20 Publications & Media

16:05 - 18:00

A17 Restaurants & Fast Food

18:05 - 18:55

A10 Pharmacy

18:00 - 18:30

A27 Public Awareness Messages

18:55 - 20:00

A18 Travel Transport & Tourism

10:00 - 11:00

A11 Clothing Footwear & Accessories

19:15 - 20:00

WEDNESDAY 19 Debussy

09.00 - 12.45

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A02 Sweet Foods & Snacks

09:00 - 10:20

A05 Household Cleaning Products

09:00 - 09:15

A19 Entertainment & Leisure

09:00 - 11:00

A26 Public Health & Safety

10:20 - 11:15

A08 Cosmetics & Beauty

09:15 - 10:00

A11 Clothing Footwear & Accessories

11:00 - 11:45

A09 Toiletries

11:15 - 11:45

A24 Corporate Image

10:00 - 12:05

A21 Banking Investment & Ins.

11:45 - 14:00

A27 Public Awareness Messages

11:45 - 12:45

A27 Public Awareness Messages

12:05 - 13:05

A01 Savoury Foods

14:00 - 15:15

A20 Publications & Media

13:05 - 15:00

A04 Non Alcoholic Drinks

15:15 - 16:25

A15 Home Electronics & Audio visual

15:00 - 15:55

A28 Fundraising & Appeals

16:25 - 18:00

A14 Other Vehicles

15:55 - 16:35

A20 Publications & Media

18:00 - 20:00

A13 Cars

16:35 - 19:00

A18 Travel, Tranport & Tourism

19:00 - 20:00

THURSDAY 20 Debussy

09:00 - 20:00

Redac 1

09.00 - 20.00

Audi J

09.00 - 20.00

A28 Fundraising & Appeals

09:00 - 10:40

A01 Savory Foods

09:00 - 10:10

A03 Alcoholic Drinks

09:00 - 10:45

A23 Commercial Public Services

10:40 - 14:00

A16 Retail Stores

10:10 - 11:50

A13 Cars

10:45 - 13:15

A03 Alcoholic Drinks

14:00 - 15:40

A04 Non-Alcoholic Drinks

11:50 - 13:00

A23 Commercial Public Services

13:15 - 16:25

A19 Entertainment & Leisure

15:40 - 17:35

A25 Broadcast Idents & Sponsorship

13:00 - 13:10

A06 Household Other

16:25 - 16:40

A21 Banking Investment & Ins.

17:35 - 19:55

A05 Household Cleaning Products

13:10 - 13:25

A10 Pharmacy

16:40 - 17:10

A02 Sweet Foods & Snacks

13:25 - 14:45

A14 Other Vehicles

17:10 - 17:50

A11 Clothing Footwear & Accessories

14:45 - 15:30

A17 Restaurants & Fast Food

17:50 - 18:35

A26 Public Health & Safety

15:30 - 16:25

A07 Home Appliances & Furnishings

18:35 - 19:15

A23 Commercial Public Services

16:25 - 19:40

A22 Business Equipment & Services

19:15 - 20:00

A12 Miscellaneous

19:40 - 19:55

FRIDAY 21 Debussy FILM LIONS SHORTLIST

09:00 - 20:00 TBC

Redac 1 FILM LIONS SHORTLIST

09.00 - 20.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 20.00 TBC

SATURDAY 22 Redac 1 FILM LIONS SHORTLIST

09.00 - 16.00 TBC

Audi J FILM LIONS SHORTLIST

09.00 - 16.00 TBC

*Entries from the ‘B. Internet Film’ and ‘C. Other Film Content’ sections will be available throughout the Festival in the Screening Lounge on Level -1

D3-Screenings.indd 78

17/06/13 12:32

TUESDAY/JUNE 18/2013

Film Craft Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Tuesday 18 Audi B

Wednesday 19 09.00 - 20.00

Audi B

Thursday 20 09:00 - 20:00

Audi B

09:00 - 20:00

A04 Cinematography

09:00 - 14:25

A11 Casting

09:00 - 14:40

A05 Editing

09:00 - 13:15

A06 Script

14:25 - 20:00

A09 Visual Effects

14:40 - 17:15

A10 Animation

13:15 - 15:55

A08 Sound Design

17:15 - 19:20

A01 Art Direction/Product Design

15:55 - 20:00

Friday 21 Audi B

Saturday 22 09.00 - 20.00

FILM CRAFT LIONS SHORTLIST

TBC

Audi B FILM CRAFT LIONS SHORTLIST

09.00 - 16.00 TBC

Titanium & Integrated Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Sunday 16 Audi K

Tuesday 18 09.00 - 20.00

Audi K

Thursday 20 09:00 - 20:00

Audi K

09:00 - 20:00

A01/001-050

09:00 - 10:40

A01/351-400

09:00 - 10:40

A01/251-300

09:00 - 10:45

A01/051-100

10:40 - 11:35

A01/401-436

10:40 - 11:55

A01/301-350

10:45 - 12:20

A01/101-150

11:35 - 13:30

A01/001-050

11:55 - 13:35

A01/351-400

12:20 - 14:05

A01/151-200

13:55 - 15:10

A01/51-100

13:35 - 14:30

A01/401-436

14:05 - 15:15

A01/201-250

15:10 - 16:55

A01/101-150

14:30 - 16:25

A01/001-050

15:15 - 17:00

A01/251-300

16:55 - 18:35

A01/151-200

16:25 - 18:05

A01/051-100

17:00 - 17:55

A01/301-350

18:35 - 20:00

A01/201-250

18:05 - 19:50

A01/101-150

17:55 - 19:45

Saturday 22 Audi K

09:00 - 16:00

TITANIUM & INTEGRATED LIONS SHORTLIST

TBC

Branded Content & Entertainment Lions - Screening Schedule THIS SCHEDULE IS SUBJECT TO CHANGE. Monday 17 Audi K

Wednesday 19 09.00 - 20.00

A04 Best use or integration of user-generated content

09:00 - 10:20

A10 Best integrated content campaign

10:20 - 12:25

A03 Best brand or product integration into a feature film, existing TV show and/or series

12:25 - 12:50

BREAK

12:50 - 13:40

A06 Best use or integration of music

13:40 - 15:30

A05 Best use or integration of experiential events

15:30 - 18:10

A08 Best use or integration of gaming

18:10 - 19:10

A07 Best use or integration of offline media such as print, outdoor etc

19:10 - 20:00

D3-Screenings.indd 79

Audi K

Friday 21 09:00 - 20:00

Audi K BRANDED CONTENT & ENTERTAINMENT LIONS SHORTLIST

A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)

09:00 - 11:00

A06 Best use or integration of music

11:00 - 12:50

BREAK

12:50 - 13:15

A05 Best use or integration of experiential events

13:15 - 15:55

A09 Best use or integration of digital or social media

15:55 - 18:45

A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

18:45 - 20:00

09:00 - 20:00 09:00 - 10:45

17/06/13 12:32

PALAIS MAP

LEVEL - 1

LEVEL 5

LIVE SEMINAR STREAMING ROOM

LEVEL 4

PRESS CENTRE THE WORK: AUDI J - FILM LIONS SCREENINGS (TUESDAY TO SATURDAY) THE WORK: AUDI K - TITANIUM AND INTEGRATED, BRANDED CONTENT & ENTERTAINMENT LIONS SCREENINGS

LEVEL 3

THE FORUM - AUDI A CANNES CONNECT BAR: RIVIERA ROOF GARDENS CANNES LIONS 60TH EXHIBITION THE WORK: FILM CRAFT LIONS SCREENINGS-AUDI B THE WORK: FILM LIONS - SALLE DE REDACTION 1

LEVEL 1

MAIN ENTRANCE

PALAIS DES FESTIVALS

1 MMA BIG TOP 2 AKQA 3 CANNESALSO

SEMINARS: DEBUSSY & GRAND AUDI MICROSOFT DIGITAL LOUNGE MOFILM GETTY IMAGES

4 HYUNDAI/INNOCEAN 2

LEVEL 0

MAIN ENTRANCE CANNES LIONS ARCHIVE LAB GAME CHANGERS EXHIBITION SPEAKERS LOUNGE

SPEAKERS LOUNGE SPONSORED BY THE GUARDIAN

5 SOURCEECREATIVE

SHORTLIST EXHIBITIONS

REGISTRATION

CABANAS

ACADEMY ZONE

D1-28.indd 64

EUROSPORT BEACH SOCCER

CANNES LIONS MMA ADPARLOR MEC ACE METRIX APPNEXUS TURN WUNDERMAN

INFORMATION DESK YOUNG LIONS ZONE WIFI / APP HELPDESK WORKSHOPS

16/06/13 20:32

presenTs

Discover the latest in forwarD-thinking technology Discover the latest in forwarD-thinking technology

presenTs

TechTalk Takes place on level -1 of The palais in The Young lions Zone TechTalk Takes place on level -1 of The palais in The Young lions Zone MonDay June 17

tuesDay June 18

weDnesDay June 19

thursDay June 20

friDay June 21

focus on content-tech

focus on content

focus on screens

DouBle focus

soft focus

10:30–11:30 Brands as newsrooms MonDay June 17 Storytelling in a digital world outBrain Gilad deon Vries, focus content-tech Brian Angiolet,

10:30–11:30

10:30–11:30 Best of June cannes friDay 21 2013

verizon wireless 10:30–11:30 David Campbell, the Brands as newsrooms

the iDealists utility, agility, equity

conDé nast entertainMent

10:30–11:30

creative is the weDnesDay June 19

new currency Five ways focus onadvertisers screensand

ogilvy & Mather Your audience is speaking to you Kathy Leake, local response Brandon Berger,

solving theJune privacy thursDay 20

challenge in an Always Connected World DouBle focus A special session hosted by

pubMatic 10:30–11:30

aDvance puBlications With outBrain, visit the salesforce glossi , gui.De , MarkeTing clouD interluDe , unifieD coMManD cenTer and Bre.ad social

and headline workshop Technology and soft focus creative shaping style from stage to street 10:30–11:30 Jesseof Angelo, Best cannes 2013

new york post and headline workshop

Ari Kushnir and and Technology Kate Oppenheim, creative shaping style m ssstage ng p to eces from street Dee Salomon, Jesse Angelo,

MeDialink new york post

Design hinTerlanD

ogilvy & Mather Design hinTerlanD

D3-4deCouv2013.indd 2-3

for more information:

www.medialink.com/cannes

@Medialink

#canneslions

for more information:

www.medialink.com/cannes

@Medialink

#canneslions

17/06/13 13:16

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM tuesday, JUNE 18, 2013

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Grand Audi – Tuesday 18th June, 14.00-14.45

D3-4deCouv2013.indd 4-1 Canne Ad.indd 1

6/13/13 6:10 PM

13 20 45 E : UN – 14 RE J 8 00 AT Y 1 14: HE A YT SD S E S TU BU E D

17/06/13 13:16