06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
BRIEF TITLE
Lego YCN Student Awards 2012/13 Brief This brief is a YCN Competition Brief, below is the creative challenge taken from the YCN website:
The Creative Challenge To create a campaign for the LEGO Brand that distinguishes LEGO from all the other construction toys in the toy market by highlighting the benefits and points of difference of LEGO rather than the detriments of our competitors. The campaign should encompass the LEGO brand values and take advantage of LEGO’s heritage and strong brand equity within the UK. Mission: Inspire and develop the builders of tomorrow. Vision: Inventing the future of play. Play Promise: Joy of building, pride of creation.
Brand Values: Imagination Creativity Fun Learning Caring Quality
Background Considerations -
What Lego campaigns are already out there? How do competitors promote their products? What is it that makes Lego so special?
Mandatory Requirements -
Create a campaign that stands out from what’s been done and Lego competitors Focus on Lego’s brand values Create something new and exciting that will make adults and children inspired by Lego
Deliverables -
A creative campaign that puts Lego on the top of its market
Deadline The Deadline for Submissions is 6pm on Thursday 14th March 2013.