What is Digital Marketing?
INTRODUCTION Digital marketing encompasses all marketing efforts that use an electronic device or the web. Businesses leverage digital platform such as search engines, social media, email, and their websites to connect with current and prospective customers. Advertisements Forms in Digital Marketing In Digital Marketing we can advertise our products & services in three forms of advertisements. The very first form of advertisement is a text Ad in which we need to make an advertisement in a normal text format.Â
Paid Search
Another name of paid search is pay-per-click (PPC) advertising, also known as sponsored result basically mention on the top or on the side of search engine result page (SERP). In this, the liability for paying arise only when someone have clicked your ad You can make changes in your PPC ad regarding what search terms to be entered for your ad and have option which audience to be targeted. PPC ads are easily customizable and beneficial for any type of organization. One of the part of paid search is contextual advertisement-that ad which will appear only when specific term or keyword to be entered.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of managing the technical part, content and reach of a website so that it rank top of SERP for specific keywords. At last the objective of SEO is to attract more and more traffic to the website and it must be visible on the top of SERP when they are searching for any information, product or service regarding your site. The main tool of digital marketing is SEO and it is most efficient and effective tool. It requires a well constructed site, good content, easy to use website, and creditability with other websites recommending your website by obtaining link from you or mention in social media post.
Content Marketing
Content is soul of every website. Without content, any website will be nothing. It is a fuel which drives rest of the digital marketing activities: • If content is strong then eye grabbing on social media is easy. • It is a key of modern SEO. • It gives worth to customers in PPC and emails. Instead of creating content more cleverful, emphasis must be given more on making content worthy and thoughtful. Posting relevant content to your audience will create a good impression on them. And it helps in giving sufficient boost in your ranking at SERP
Social Media Marketing
People are not just sending their time in worthless videos or merely posting selfies on social media. Many of them use social media as a great source of acquiring information, research new thing and educate themselves regarding brand before contacting with the organization. Merely adding post on facebook and twitter handle is not enough for marketers. Incorporating more social strategies into your marketing scheme is very important and develops more and more strategies will help in emerging you as a brand. If your content is seen by more and more audience and appreciate it then they will not stop themselves from liking and sharing your post.
Email Marketing
To form some extra space and clear out the clutter, there are lots of great under bed storage items (clear drawers and soft bags). This can be great for storing things that aren’t accessed regularly such as summer or winter clothes, or those extra guest linens. So, as you start implementing don’t be afraid to donate, recycle, or get rid of items that you know you are not going to ever need.
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