20x20
Kit Dickson
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Contents INTRODUCTION
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ANDROGYNOUS
6
SAFE SPACE
7
FEARLESS
8
GENDERLESS
9
RELATABLE
10
ESCAPISM
11
VISIONARY
12
STRIPCLUB
13
PSYCHOBITCH
14
GOTHIC
15
DRAG QUEEN
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Introduction The 20x20 method is 20 words and 20 meanings. For this area of research, I have created visual croquis that represents my research into different social media influencers, why they inspired me to become a content creator and how they reflect and inform my ideas. Each influencer links to a different word that I feel fits into my gap in the market or niche and will also help e to promote myself in terms of informing my target market and establishing a loyal following.
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ANDROGYNOUS - Chris Grave is an influencer predominantly based on platforms such as
TikTok and Instagram where he creates makeup and fashion content. He has a genderless approach to his style and fashion which is why I feel a strong connection with him, he is a good example of someone who has benefited from the niche area of the market that I also wish to operate in. 6
SAFE SPACE - Sammi Jefcoate is known for her daily ‘Get Ready with Me’ content. The
simplicity of her videos is something I enjoy as a viewer, Sammi creates a casual, calming safe space for her audience. This type of content allows us to bond and develop brand loyalty, as people see her as a friend. The consistency with her posts also familiarises us with her as a creator. This is something I wish to emulate in my own content. 7
FEARLESS - I would describe my style as fearless as it does not fit into the ‘norm’ and does not conform to one gender. Josef Michael is an influencer who shares this same value and dresses in an unusual way, especially for a straight, heterosexual male. This is why his content is refreshing as it breaks down the barriers of what is ‘acceptable’ and invites the ideas of more editorial styling into everyday life.
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GENDERLESS - similarly to Josef, Nathan (or Curlyfrysfeed) is a content creator who breaks the gender norms in everyday fashion, by incorporating heels, crop tops and other more feminine styles into his everyday look. He communicates this through editorial posing and photography on his Instagram, as well as styling videos on his TikTok. Again, I am taking inspiration from this kind of content creation.
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