Panel Research Book by Kit Hendrickson

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RESEARCH

TABLE OF CONTENTS Table of contents Designer statement Project overview

1 WHAT IF

Scenarios 5-10 Context Assessment 11-16

2 INTERACTION

Users 17-22 Human factors/ergonomics 23-28

3 PRODUCTION CHOICES Sustainability 29-34 Production cost 35-36 Materials and mfg 37-44 Instructions 45 Tech drawing 46

4 ADVERTISING/ PROMOTION Logo 49-52 Team 53-58 Hang tag 59-60

5 PROCESS

Sketches (Process) 63-72 Models (Mock-Up) 71-72 construction 75-76 Prototype 77-83

Growing up in the mountains I was afforded abundant opportunities to go outside and use my imagination. These opportunities led me to create, build and play. Along the way developing a healthy addiction to snowboarding, skateboarding, biking and any other activity that allows for self expression and skill improvement. I believe design of any kind should be made to help people better experience the world either by making a task easier or simply creating an object to be appreciated for its beauty or utility. The possibility for improvements in any aspect of life are endless, from an uncomfortable vegetable peeler to clean drinking water, design can and should solve problems and excite people. If anything I create can excite someone somewhere by allowing them to better experience an aspect of their life than I feel it is worthwhile. KIT HENDRICKSON

ABOUT PROBLEM

Snow sports travel requires a large amount of gear that can be difficult to move, store, and keep organized. Luggage is more than a way to transport items from point A to point B; it is essentially the users home away from home and needs to function as such.

GOAL

Design a fully integrated highly functional travel system directed towards snow/ skate enthusiasts. While Keeping style, longevity and daily use in mind. Examine the situations users encounter and design products that incorporates usable features without creating something that looks overly â&#x20AC;&#x153;techâ&#x20AC;?. The majority of research will be directed at board bags in order to produce a well thought out prototype. Considerations will also be made towards creating a brand identity and aesthetic.

. . .

OUTCOME A three piece set of bags that seamlessly work together to create an enjoyable travel experiences for all users. Materials and construction that stand the test of time for heavy travelers and real life environments. Branding and aesthetics that reflect current trends.

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WHAT IF? Scenarios Context Assessment

Creating scenarios At the beginning of the project, scenarios were created to imagine the different ways users may use/ interact with the designed product. Three types of users were outlined to ensure that different circumstances were considered. Real people are referenced to help identify the types of users and more accurately imagine scenarios.

SCENARIOS

â&#x20AC;&#x153;Super proâ&#x20AC;? two weeks in Japan Tim is a 29 year old professional rider filming for his 2016-2017 video part. Based in Truckee, California, Tim regularly travels around the north west chasing snow with two to three overseas trips per year. In late December Tim gets the word from his team manager that his next trip will be two weeks in Japan. Due to the length of the trip Tim determines he will need to bring multiple pieces of luggage, including his backpack, duffel bag and board bag. The crew Tim is traveling with will be doing both rail and pow riding so Tim needs to bring both his longer 190cm pow board as well as his 155cm rail board. Upon arriving at the airport Tim checks his duffel and board bag keeping his backpack as his carry on. After landing in Japan and meeting up with the rest of the crew, they pack up the rental car and head directly to find some hiking accessible snow. The crew happens upon some amazing pillow lines and decides to pull off the road, suit up, and start riding. Tim pulls out his bag and begins to dig through his gear to get to his board and boots, spilling his clean cloths on the wet ground. After hiking and riding for two hours Tim and the crew throw their damp gear and wet gloves back in their bags and head to the hotel. Tims bag was placed back in the van first and is now on the bottom of the pile and while he would love to get his mittens to the room and out of the bag to dry the crew is ready for dinner and drinks. Tims mittens spend the night in the car resulting in a bag full of cold damp gear the next morning. For the next two weeks Tim stays in 4 different hotels, loading and unloading the car, packing and unpacking his bags a total of eight times. Upon returning home Tim gets word that Mt. Baker is about to be hit by a large storm and decides to repack his gear and hop the next flight up to Washington within 24 hours of being home.

Bags of choice; backpack, duffel, board bag.

Tims issues Gaining access to his desired items quickly on the side of the road Wet/damp gear spreading its moisture throughout his bag Staying organized over a long period of time

“Am” rail trip to Calgary Jordan is a 20 year old amateur rider, filming his second full video part. Based out of Salt Lake City, Utah, Jordan has spent November and December of the 2016-2017 season riding resorts and filming in Salt Lake with a few small road trips out of state. Jordan has been planning a trip to Calgary to film with a few friends in early January. As this is a shorter trip he decides to bring only his backpack and board bag. Unfortunately for Jordan on the day his flight leaves he is unable to find anyone to take him to the airport and needs to walk twelve blocks with all of his gear in order to catch the bus. About three blocks into his walk Jordan begins to seriously question the extra board he decided to throw in last minute, as his shoulder and forearm are beginning to hurt from the extra weight . After his bus adventure Jordan checks his bag and realizes that extra board put him over the weight limit and is now being charged an extra $35.00. After landing in Calgary the plan is to spend the next seven days filming and living out of his board bag in some one else’s home. On day five the host Jordan and his friends are staying with asked them to do something about the nasty boot smell permeating the house. Jordan’s only choice is to buy the host more beer and apologize.

Bags of choice; back-pack, board bag

Jordan’s issues Moving fully loaded bags long distances Wet smelly boots 8

SCENARIOS

“Regular guy” spring break road trip Taylor is a 26 year old “regular guy” in his junior year at CU Denver. Taylor has spent the majority of the 2016-2017 season boarding as much as possible while keeping up with his school and work responsibilities. For spring break Taylor and three of his friends have decided to go for a week long road trip to Utah, Idaho, and Wyoming. They plan to ride three resorts and as many skateparks as possible along the way. After assessing the amount of room in the car Taylor decides to bring his board bag in order to keep everything compact and in one place. When traveling Taylor enjoys having his personal space but he tends to sprawl his gear all over the floor, what his friends call the “Taylor tornado”. Unfortunately there is limited floor space where he and his friends have planned on staying. Every evening the guys have to zip up their bags and place them in the corner of the room in order to layout sleeping bags. Taylor also happens to have some very stinky feet which create stinky socks. On a previous trip he was asked to place his dirty socks outside because they were in-fact “offensive”.

Bags of choice; Backpack, board bag

Taylors issues Limited floor space Tight living quarters Stinky socks

These scenarios highlight some solvable problems and inconveniences users may experience on a given trip. These problems were later validated in interviews with a film crew as well as a survey of 32 different riders.

CONTEXT ASSESSMENT Examining the context the bags will be used in helps to inform design choices in a similar way scenarios do but by examining product needs on a wider scale than just what the direct user may want. To gain a broader understanding of the challenges a product may face in its lifetime. Surfaces/textures? The bags exterior will encounter many different surfaces such as smooth marble floors, rough asphalt, dirt/mud, snow, skateboard grip tape, carpet, escalator steps and grass. Users tend to place bags wherever convenient with little thought given to how it will affect the materials. This lack of consideration means that the bags will need to stand up to abrasion, contact with moisture and not be prone to collect/show dirt. The interior of the bags will encounter both hard goods, sharp edges, wet gear and delicate objects. Much of the physical contact that the board bag will experience will occur on the wheels and the under carriage. With this veriety of situations in mind 1000 D coated cordura was used for the exterior of the bags, based on its abrasion durability and water repellent attributes. Tarpaulin or Polly-tarp was used for areas that will encounter wet or dirty items. Fleece was used for pockets with valuable or delicate items. For more information on material choices please see chapter 3.

What are the main elements that will come in contact with the bag? Any bag is subject to whatever situation the user places it in, common environments for the target market include both extreme cold and snow as well as sun and extreme heat on an airport tarmac or out skating on a summer day. These considerations also played a part in the choice of cordera as it is resistant to sun bleaching as well as the use of larger gage zippers and easy to grab zipper pulls in cold conditions. For further information please see chapter 3.

INTERNAL CONSIDERATIONS

EXTERIOR CONSIDERATIONS

CONTEXT ASSESSMENT What types of travel will the bags be used for? Board bags are used for both car travel and air travel. The three compartment construction is ideal for all types of travel with quick and easy access to desired items in situations such as a confined car or an airport check-in line.. The separate side access board pocket allows the user to quickly reach their board and boots without removing the entire contents of the bag, again ideal for the back of the car or any other area with limited space. “My mentality used to be ‘only bring a board bag on a plane’ but I love bringing board bags on road trips cause when you pack the car its like, there’s all my stuff. When you’re at the spot it’s like your own controlled mess.” - Richie Conklin

When traveling by plane, weight restrictions can be a real problem and can easily catch travelers by surprise. To avoid suprise fees the board bag features a built in scale to allow the user to check the weight of their bag before they reach the airport.

“I always bring a sleeping bag and sleeping pad”- Jeremy

Duffel bags are used on trips that may or may not involve snowboarding Thus a duffel bag needs to incorperate many of the same features. Regardless of the type of trip, separating wet and dry items is desirable. This problem, is solved with an included waterproof hamper pocket. To make the duffel work well with the board bag it features easy attachment points that allow it to “piggyback” making long walks less cumbersome for the user. Backpacks are the standard in bags and are used on pretty much every range of trip from a hike to a two week road trip across the country. Because backpacks are so common place and ingrained in the skate and snow culture The target users demand common features such as a padded lap top sleeve small organizational pockets, skate carry straps and most impotently good styling that matches current trends. “A bag is a badge. It’s a statement of how cool you are,” -Alan Krantzler, Tumi marketing chief “Do you have any ideas for making snowboard travel easier; tips and tricks, things you wish existed, improvements to current products?” “Board bags being allowed to way more than 50 lbs. 70 would be nice.”-Marie Hucal “Free checked bags.” - Corey Mac

CONTEXT ASSESSMENT

CONTENTS Sunglasses/goggles Water bottle

Pens/pencils Laptop

Cloths; clean and dirty Toiletries Skateboard Shoes

Skateboard

DUFFEL

BACKPACK

Snowboard Small items Jacket

BOARD BAG Multiple size boards Long underware Everyday cloths Toiletries Gloves Helmet Boots

Sleeping bag Goggles Socks Jacket Pants

CONTEXT ASSESSMENT How heavy are the contents going to be? Traveling with oversize luggage will always result in an additional fee but the weight should be kept under 70 lbs to avoid additional fees. AIRTRAN Overweight bags: $75 Oversize bags: $75 (waived for business class, active duly military, and elite frequent fliers)

SPIRIT Overweight bags: $25 for 41-50lbs; $50 for 51-70lbs; $100 for 71-99lbs. Oversize bags: $100-$150

ALASKA Overweight bags: $75 for 51-100lbs Oversize bags: $75 (1st/2nd bag fees waived for elite frequent fliers, flying within Alaska, active military)

SOUTHWEST Overweight bags: $75 Oversize bags: $75

AMERICAN Overweight bags: $100 for 51-70 lbs; $200 for 71-100 lbs Oversize bags: $200 DELTA Overweight bags: $90 for 51-70lbs; $175 for 71-100lbs Oversize bags: $175-$300 (These fees may be higher or lower for some international destinations and are waived for some elite level frequent fliers, active military, American Express SkyMiles Cardmembers, etc). FRONTIER Overweight bags: $75 Oversize bags: $75

UNITED Overweight bags: $100 51-70lbs; $200 71100lbs (up to $400 on some international routes) Oversize bags: $100 (up to $200 on some international routes) US AIRWAYS Overweight bags: $90 for 51-70 lbs; $175 for 71-100lbs. Oversize bags: $175

CONTEXT ASSESSMENT

When traveling by plane, weight restrictions can easily catch travelers by surprise. To avoid additional fees portable scales are available for purchase at many luggage stores. Incorporating a scale into the construction of the bags handle would allow the user to check their bags weight before they reach the airport.

http://www.airfarewatchdog.com/blog/3801089/airline-baggage-fees-chart/ 16

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INTERACTION Users Human factors/ergonomics

USERS AND INTERACTION Examining primary and secondary users While designing any product it is important to consider all primary users to insure the product meets their needs and desires. A survey of 32 people was conducted to gain insight into users preferred brands and desired features. Secondary users should also be considered in the design process, not to increase market share but just to make the world a better place!

USERS

FEMALES The target user is an able bodied human between the ages of 15 and 35. the current mean age of snowboarders is 23.4 for males and 25.6 for females. It is expected that a person using these products is healthy enough to be taking a snowboard trip and therefore special considerations for health issues do not need to be made as these are outliers to the target market. That being said, back strain, fatigue, and general discomfort are things that should be minimized and the ideal products will result in usability for a wider range of users that are not included in the ideal user group.

25.6 years old

MALES 23.4 years old

Survey participants were asked what their favorite bag brand was. Burton and Dakine clearly hold the market among the snowboard industrie. This data provided further insite into what competing brands to look at for desirable features.

Whatâ&#x20AC;&#x2122;s the best bag you have ever owned? Mt approach bag. Topo designs bags One ball jay coffin Dakine Dakine Burton wheelie bag Dakine boardbag Jones further backpack Dakine board bag! Board bag Dakine Dakine Mission Darien with wheels Anything Dakine Burton wheelie case and an old hand luggage suitcase I got from an old lady Poker duffel Nike Snowboard bag Dakine backpack or fanny pack ;) Dakine board bag with wheels North face Burton Dakine backpack Burton camera bag. Forgot the model but itâ&#x20AC;&#x2122;s the biggest one they make. My hands ogio board bag HCSC camo bag Burton air travel bag Purple Boardbag Dakine mission backpack osprey My current bags, hcsc Burton backpack, Burton board bag, rei duffel Acre Houser bag

USERS SECONDARY USERS Considerations should be made to airline desk agents and bag handlers (also known as ramp agents). These individuals are often left out of the user chain because they do not have any buying power. Baggage handlers do not have a choice in the bags that come down the line, but that doesnâ&#x20AC;&#x2122;t mean they should not be considered as users. Functionality priorities for ramp agents include durability, balance, and well functioning handles. Many of these mirror the desires of the owner of the luggage, however they need to be executed on a commercial or industrial level. Ramp agents also perform many of the same movements as owners; lifting, swinging, sliding and some times tossing but at an elevated speed and many times with less care. While airlines provide training on proper handling practices, luggage can also be designed to allow and encourage good lifting and handling techniques. According to Karl Kroemer some general rules to follow include: bend at the knee not the back when lifting from ground level, avoid reaching over an object to grab it, carry objects as close to the center of the body as possible. These suggestions may seem obvious, but it can be surprising how they are not considered in some current designs. Many bags only provide grab points for one handed lifting configurations.

HUMAN FACTORS/ERGONOMICS Handles placed equidistant from the bags center of gravity yield the best possible handling experience. The width of the main handles is just over 17 inches, falling between the average shoulder widths of men and women. This places the users hands at a comfortable width similar to the dead lift position in weight lifting.

17.9in

15.7in 17in

BALANCE POINT

Pulling a fully loaded board bag (50-70 lbs) for long distances can strain shoulders and forearms. In an ideal situation a user would only need to carry a bag a couple hundred feet, but as scenarios and interviews have shown, this is not always the case. An easy attachment to a backpack is ideal for reducing user fatigue.

â&#x20AC;&#x153;I flew from Salt Lake to San Luis Abispo cause I was hanging in Cali for a few days on my way to Oregon and I was just walking in the heat with my board bag.â&#x20AC;? - Sean Whitaker 24

HUMAN FACTORS/ERGONOMICS GIVING DIRECTION As luggage is often moved and handled in a hurry, guiding users to what they need to know is paramount. In the handling and movement of luggage, handles and grab points should be apparent, sturdy, and balanced. Guiding users to desired information can be achieved using visual cues such as signage, texture and color. Color and iconography can be some of the most effective U.I. guides. Reading is an unnatural task while images/icons and color can be processed with much less effort.

The North Face Rolling Thunder features wide handle placement and brightly colored straps to lead users to grab points.

CHROME uses colored linings to help users locate items in low light situations while also adding an aesthetic pop.

THULE bags are completely black aside from colored zipper pulls that provide easy location and subtle aesthetics.

Creating systems of interaction that do not require the user to synthesize multiple pieces of information result in a smoother interface. One example of this is shop machinery. Large red buttons are often used to stop machines as opposed to large black buttons with the word stop printed on them. While the relation of red and stop is ingrained in people culturally, and may not work across all cultures, it can still be very affective. It is up to the designer to figure out what other cues are preexisting in users conscious minds and use those aspects to inform the products interface. Another factor in guiding users is their own preexisting knowledge. The average user has expectations of where handles should be located and how they should be used. Straying too far from these expectations can result in confusion or product features that never get used, and therefore have no benefit to the user.

Complimentary colors were chosen to draw attention to user interaction points; handles & zipper pulls.

HUMAN FACTORS/ERGONOMICS CONTACT POINTS

In designing luggage and backpacks, product user interaction points include hands, shoulders, back, chest and hips. Good data exists on average human measurements. These measurements have been used to create strap and handle sizing that will work for most people. While this data is useful, the most effective data is obtained from examining preexisting bags as they have already been user tested. Most companies in production have spent a great deal of time and effort to find out length and sizing for different aspects of their designs.

5”

CHAPTER

PRODUCTION CHOICES Sustainability Production costs Materials and Mfg Instructions

SUSTAINABILITY

Considering Sustainability Sustainability and ethics are a large consideration in manufacturing processes. Simply producing as much product as cheaply as possible is no longer acceptable. Bags and luggage pose an especially complicated problem in that they can not be easily recycled and require a large amount of labor to produce. While it is rare, a few companys have decided to implement programs to overcome these issues. Examining these programs and ethical commitments provide valuable insight into how Panel could potentially be a positive newcomer to the market and the world.

SUSTAINABILITY

PATAGONIA

WORN WEARS CAMPAGN

“One of the most responsible things we can do as a company is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it. The Worn Wear program celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet.” Patagonia takes the mind set of creating a product that is long lasting, as apposed to something that is recyclable and intended to be discarded. The worn wears campign plays into the emotional connection users feel for the objects that have been with them through the good and the bad.

686

RECLAIM PROJECT

“Each year enough first quality fabrics, trims and materials to make a difference in the world are discarded as “trash”. 686 reclaims these discarded fabrics, trims and materials and transforms them into unique one-of-a-kind jackets. For each Reclaim jacket sold, 686 promises to donate a Reclaim jacket to someone in need.” The reclaim project is a way to take used product and turn it into new product. While this sounds like a great idea, it remains to be seen if users actually want something that looks like a quilt.

AIRBLASTER SASQUATCH

“The Sasquatch line is crafted with care in extremely limited quantities, using a maximum of premium up-cycled materials and upgraded trims. Each Sasquatch garment is individually hand numbered so that you know exactly the rarity of what you hold in your hands. If you’re lucky enough to spot a Sasquatch, don’t let the moment escape you.” The idea behind the Sasquatch line by Airblaster is to use the end cuts of high quality fabric rolls from companies like North Face. These smaller pieces of fabric would normally be discarded but are instead made into limited run outerwear pieces. The limited numbers make them rare and the high tech fabrics make them crazy awesome.

OWNER OPERATOR USA PRODUCTION

“By keeping our manufacturing in the USA, we are able to work closely with everybody in the factory. We’re in there virtually every day during production delivering supplies, providing guidance on garment construction, counting parts, fixing problems, packing boxes and more. The biggest apparel companies in the world have at some time found themselves caught up working with overseas factories that are exploiting their workers, community, and their government itself.” Production in the US is the ideal way to monitor quality and working conditions, but it does come at a price as seen in Owner Operators high price point.

SUSTAINABILITY

BURTON The Green Mountain Process

Where each decision takes root with an Eco-influence. Some changes are big, some are small, but each works towards ensuring a healthier future for all. Since 2008, Burton has focused on improving not just the use of sustainable materials, but the process as a whole. From boards and outerwear, to luggage and apparel, Burton incorporates the Green Mountain Process everywhere possible. Being such a large company Burton takes on sustainability with a more general statement about having an eco mindset in everything they do. The majority of this ideal comes to fruition in using recycled fabrics and encouraging there employees to recycle and ride their bikes to work.

While a lot of these companie sustainability claims may strictly be for public relation purposes, some are genuine and actually do improve the companyâ&#x20AC;&#x2122;s overall impact. Patagonia is one instance where you can truly see the owners distaste for what their company is doing and an honest desire to change. The problem for many of these larger companyies is that they began before sustainability and fair labor were highly regarded issues. Old habits are hard to break, especially when consumers demand certain price points. The advantage of being a smaller company is that PANEL has the opportunity to start off on the right foot. With all of these companies in mind the following is panels stance on sustainability. â&#x20AC;&#x153;Every business should say, We're polluters, we're using our nonrenewable resources, and therefore we should tax ourselves.â&#x20AC;? - Yvon Chouinard, founder of Patagonia

WE ARE THE NEW GUY AND WE ARE OK WITH THAT. WHY? WE HAVE THE OPPORTUNITY TO START OUT ON THE RIGHT PATH WHEN WE PRODUCE OUR PRODUCTS.

THIS IS OUR PATH WE WILL PRODUCE LONG LASTING GEAR FOR THE TRUE ENTHUSIAST, WE WILL INCORPORATE FEATURES THAT TRULY BENEFIT THE JOURNEY. WE WILL MAINTAIN A CONSCIOUS CONNECTION TO THE BIG BLUEBERRY WE LIVE ON AND ALL THE HUMANS AND WOODLAND CREATURES INVOLVED IN MAKING OUR PRODUCTS. WE WILL GARNER RELATIONSHIPS WITH OTHER COMPANIES TO USE MATERIALS THEY CAN’T. WE WILL SERVICE ANY PRODUCT AS LONG AS IT IS SALVAGEABLE, AND IF IT ISN’T WE WILL TAKE IT OFF YOUR HANDS SO THAT IT DOESN’T END UP IN THE LANDFILL. WE WILL PRODUCE OUR PRODUCTS IN AMERICA AND ENSURE THEY ARE BEING PRODUCED BY HUMANS THAT ARE TREATED AND PAID FAIRLY FOR THE AWESOME PRODUCTS THEY CREATE.

THIS IS PANEL 34

PRODUCTION COST While producing soft goods in the US has many upsides it does come at a price. Inexpensive skilled labor is much harder to come by in the us and even if available it may pose ethical problems. To fully understand the cost difference of producing in the US compared to overseas I wanted to examine two Backpacks of roughly the same complexity; one produced in the US and the other in CHINA.

US production

The roll top by owner operator produced in NewYork Retail $144.95 Cost to retailer $62.50 Estimated product cost $31.25

Chinese production

The roll top pack by Poler stuff Retail $70.00 Cost to retailer $32.00 Estimated product cost $16.00

Looking at these numbers we see a 97.6% increase in overall cost to the consumer. if we apply this percentage increase to a board bag with a similar level of construction complexity to Panels boardbag we see an unfortunate jump in price for Panels products.

THE COST OF

STAYING HOME

CHINESE PRODUCTION

US PRODUCTION

97.6% INCREASE

IN STORE PRICE

$200.00

IN STORE PRICE

$395.00

While these numbers are discouraging they are based on other companies products and the profit margins they have decided on for their shareholders. Further decisions on cost and profit would need to be made by a specialist in accordance with Panels financial goals. The best option for driving down this price would be to redesign the construction of the bags to minimize material usage and assembly time.

MATERIALS AND MFG MATERIALS MAKE THE DIFFERENCE.

Material selection in soft goods can be the difference in something that last for weeks and something that last for years. In order to choose the best materials for the job, I wanted to look at what fabric choices and construction different companies are currently using. In addiotion to understanding materials choices it was important to see how those materials were put togeather by looking at interior structure and examining methouds for joining hard wear to fabric. DAKINE

$175.00

HIGH ROLLER 600D POLYESTER RIPSTOP (BLACK)

THE DOUCHEBAG POLYESTER 900D / TEP 500D×500D

FEATURES

BURTON

$239.00

ABS protection ribs zinc-Alloy buckle 9.2mm PP Wheels EPE padding silk logo printing strong 12.6mm nylon zipper polyethylene back-protection plate PP Protection Spine

fully padded board protection three interior pockets hold boots, outerwear etc. high quality urethane wheels dual end carry handles lockable zipper cars

DOUCHE BAGS

$274.00

OGIO

WHEELIE LOCKER 600DX1200D POLYESTER DOBBY)

AGENT POLYESTER 900D / TEP 500D×500D

multiple Board Capacity with Lower Board Storage IXION™ Wheel System comfort Cush Telescoping Handle double down Separates Bag in Half fully Padded compartmentalized Upper Deck removable Boot and Binding Bags storage (Clothes, Outerwear, Gear, etc.) lockable, Contoured Zipper Pulls Fit TSA-Approved Locks

includes pockets for every item multiple board capacity wheels multiple grab handles and compression straps detachable internal boot bag padded shoulder strap oversized wheel system internal compression straps

$69.99

FLOW

$103.00

QUICKSILVER

BOARD BAG POLYESTER 600D

PLATTED BOARD BAG POLYESTER 600D

Ironclad molded base with skate wheels padded double-decker construction compartmentalized for clothing, boots and accessories board separation mat detachable bags grab-handles on both ends

large zip pocket for your snowboard all over print for added style removable shoulder strap and side handle outer zip compartment for additional storage oversized wheels for a smooth ride embroidered logo detailing

ROME CACHE NYLON

$200.00

upper and lower chambers integrated Board Scabbard protects board from other contents in bag dual outerwear/gear compartments all-terrain wheels padded shoulder strap 4 retractable throw handles EVA-reinforced walls extra stout #10 coil zippers on main lines duration lining

THULE

$89.00

$179.00

ROUND TRIP POLYESTER 900D / TEP 500DĂ&#x2014;500D

Integrated tip and tail reinforcement padded cinch-top sleeves slide over snowboard tips built in loops connect the Thule Boot Backpack integrated wheels for easy transport removable shoulder strap and three grab handles

MATERIALS AND MFG Seven out of the eight bags shown use polyester as the outer fabric. This can be attributed to the price difference between polyester and nylon, polyester being the cheaper of the two. The two fabrics have many of the same properties; abrasion resistantance, wrinkle resistantance and low moisture absorbency. Nylon tends to come a higher price point due to its production method. These companies are trying to drive down their price point by using polyester, the less expensive of the two materials that also has many of the same properties as nylon.

NYLON

POLYESTER

Made from petroleum process byproducts

Dried fiber spun from chemical liquid

Made from a combination of petroleum, coal ,air and water processes

11% of the worlds synthetic fiber production

Water resistant

58% of the worlds synthetic fiber production

Oil resistant Made from oil refinery byproducts Weather resistant

Mildew resistant Abrasion resistant Quick drying Washable UV resistant

Recyclable Can be produced from recycled plastics Good for complex designer fabric graphics Stretch resistant

While price point is a concern in order to increase overall sales, using a weaker material like polyester can have its consequences, as seen when examining products that have been in use.

The downfalls of polyester are shown in this Burton board-bag owned by AM rider Richie Colin. The smaller fibers are more likely to sever and fray over time. These images show another design issue of internal frame sheets. Many times internal frames are needed to create structure. Unfortunately these hard internal pieces create wear points in the fabric, much in the same way a wallet or phone can wear through pant pockets overtime.

To avoid this type of wear, luxury luggage brand TUMI places plastic protection plates on the outside of framing edges. this reduces abrasive contact with fabric creating a longer lasting product. Looking at TUMI for further verification of material we can see that they have developed their own version of ballistic nylon called FXT BALLISTIC with a custom weave for extra strength and an additional coating to increase abrasion resistance. . The use of ballistic nylon is what put TUMI on the map in 1983 and continues to set them apart.

With these failures and successes in mind 1000 D coated courdura is a clear choice for its abrasion resistance and water repellent quality. It was also made clear that internal framing can cause more problems than benefits.

MATERIALS AND MFG SHADOWING To gain a better understanding of what a bag or piece of luggage may go through, I decided to shadow a luggage repair specialist named Mike. Mike has had over 20 years in maintenance and knows luggage brands construction in and out, literally. The first repair I witnessed Mike doing was on a pull handel for a roller bag. Handles are one of the highest stress points on any bag because the are constantly pulling the full weight of the bag. Due to the high demands placed on handles, the decision was made to back all attachment points on Panel bags with webbing to increase strength and reduce failure. While Mike continued to work, I decided to ask him a few questions to try to identify reoccurring problems and eventually design opportunities.

The majority of suitcases use zippers to hold the compartments of the bags “What would you say you repair the together and this can result most?” in a large amount of stress pulling on the zippers espe“Zipper stitching... A lot of everycially if the bag is over packed. thing really”-mike This stress in combination with abrasion to the zipper coil can easily lead to stitching pulling out and a zipper that no longer does its job. To prevent these types of things happening in Panels bags All zippers in areas that may be damaged by abrasion are covered with a fabric strip for protection. Along with protecting zippers from abrasion, it is a good idea to reduce the pull stress placed on them by adding compression straps that spread the stress of a fully packed bag across its entire surface area.

“What would you say ends up breaking the most?” “Probably wheels, If you are checking a bag and that wheel is sticking out, its gonna take a hit, no matter what.” -MIKE As Mike explained, wheels tend to break because they protrude from the overall bulk of the bag. This is necessary in order for them to function, but a protruding wheel can end up taking the full weight of a dropped bag multiple times in a given trip. According to Mike these repeated hits can result in stripped axle threads and broken bearings. This means that wheels should be designed as close to flush with the bag as possible.

“Ive gone through 3 bags in the last 4 years due to zippers being bunged up by bag handler violence”

- Cory McDonald

“Would you say bigger zippers are pretty much always a good idea?” “For the bigger bags yea bigger zippers are better.”-MIKE #10 zippers were chosen for their durability and easy slid-ability.

WEBBING BACKING ON HIGH STRESS AREAS

Backing handle attachment points with webbing reduces the likelihood of the threads pulling through the fabric over time, in the same way a screw washer

MATERIALS AND MFG

Throughout the day Mike continued to say how much better in-line skate wheels seemed to work better than many company’s proprietary wheels. Mike prefers to replace old wheels with 17mm in-line skate wheels. Based on this it is clear that small plastic wheels don’t stand up to the abuse the average bag wheel undergoes. The durometer of a wheel (hardness VS softness) plays a large part in its durability and how well it rolls across serious surfaces. Many people tend to think soft wheels result in more rolling preexistence, (like riding a bike with a flat tire) however the truth is that soft urethane wheels absorb many of the small bumps and cracks that a hard wheel would have to essentially “climb over” creating a smooth flat surface out of what normally would be rough.

“Sometimes they (wheels) will get stuck and there will be a flat spot on the wheel. Like a piece of rock or lots of hair on those wheels”-Mike “We started using inline skate wheels-they don’t wear out as fast, its made for asphalt and normal people, so they are more durable” - Mike

“Smaller spinner wheels don’t work well overseas, cobble stones destroy them, they are not your friends“ -Mike

“Most of the time they are solid plastic and held together with rivets , but you cant change the rivets”-Mike “Heart man is a pain in the ass to work with at least for zippers, because they have half sizes 6.5 8.5 10.5” - MIKE

This resulted in the decision to use large 60mm 78 A skate wheels to allow easy rolling over any surface. While this type of wheel will improve rolling resistance and durability, wear is unavoidable and the wheels may eventually need to be replaced. The panel wheel system is designs to fit off the shelf Hardware and parts giving the user the ability to do repairs min the field without the assistance of a professional. User repairs offers panel a leg up on many of its competitors that use proprietary wheels and hardware that can only be obtained directly from a manufacturer leaving the user helpless. “When you design these things you’ve got to take maintenance into account”- Bob, shop owner

SMALL DIAMETER HARD WHEEL AXEL PATH OVER ROUGH GROUND

LARGE DIAMETER SOFT WHEEL

AXEL PATH OVER ROUGH GROUND

As mike stated many companies use rivets to affix solid parts to fabric but rivets can only be removed by drilling them out. This is an unreasonable task to ask of the average user or shop employee if a repair needs to happen. Instead of strange parts assembled with propritary tools the decision was made to design all solid parts to be held togeather with preexisting screws and bolts found on snowboard bindings and skateboard trucks, allowing users and retail employees to do repairs in-store or at home.

INSTRUCTIONS WHEEL WELL ASSEMBLY

1 Press wheel well face plates together firmly 2 Place screws through holes in face plates, apply lock tight, tighten snugly 3 Place wheel on axel, tighten axel nut

1 2 3

TECH DRAWING

2.25in 0.31in

3.03in

3.75in

2.39in

5.5in 46

CHAPTER

BRANDING Logo team/Branding Hang tag

The action sports industry is flooded with very focused space,well executed branding. Companies are required to potray a certain image and to maintain that image throughout their lifespan. Bad branding or a change in direction can be the death of a company following. Consumers are bombarded with well executed branding done by successful brands and thus are quick to judge any new comers. To gain a better understanding of what it takes to create a successful brand, I conducted an interview with Taylor Boyd, the Associate editor at Snowboard Mag (former Marketing coordinator at evo), who you will see quoted in this section.

The first task in creating the Panel brand was to name it. Brainstorming and getting feedback from trusted sources led to PANEL.

voyage Haversack

Maud wander

feat

aloft rove

vessel

Doppler

spinnaker

trail

way point

off

bridge

Neddy

range

set burro

traipse

wherry

contingency

approach

venture

Panel

gallivant canter

tack

meander

stroll

sailing

moke

bearing

ruck outing

span

reeve tack & set

heading

LOGO

NEL

PANEL PANAL PA

EL PANEL

PANEL

PA PA

EL EL

PA PA

EL PA EL PA

PA PA PA

EL PA

EL EL

PA EL PA EL

EL 50

EL PA

LOGO

The first round logo was intended to resemble a altimeter dial, but based on feedback from a professional graphic designer and fellow students it became clear that this was not communicated clearly. The overall logo also lacked strength and iconic quality, it was...Weak. This led to a second round of ideation.

TEAM “Company I’ve been impressed with giro - for them to come into the snowboard world and succeed is pretty impressive - just done a super good job of getting the right people involved with the program” After another round of ideation a logo was chosen. The new logo has a clean simple aesthetic and is no longer intended to resemble an altimeter as this didn’t really seam to have anything to do with the brand. Moving forward the logo could use some tweaking to create something even more iconic.

THE TEAM Beyond having a recognizable logo, building the right team to represent the brand is crucial. Team riders become the face of the brand and need to fit in with its image. Being a perspective new comer PANEL’S brand image will be highly dictated by the riders first seen with it’s products. It is important to pick riders that are both excellent at what they do as well as being genuinely good humans. There are a lot of well rounded riders that are completely self absorbed rude people and thus have the potential to ruin the publics perceptions of the brand. An additional challenge facing PANEL would be a marketing budget. The easiest way into the industry is to go in and grab all of the top riders and instantly gain exposure. This tactic has been used by companyies such as Nike, adidas, Monster and redbull. These companies have a very large amount of money to throw around and if they use it well can easily wedge Themselves into positions they do not necessarily deserve. In a culture that prides itself on working for what you have these companies will never fully gain the respect of the sports core culture.

“Poler is and interesting one to look at because they built so much of that purely on social media-poler is one of those company’s that was more of a “brand” before it was anything”

“ashburry was kinda like that in the beginning too - they had the sickest team of up and coming riders and no one was getting paid but every one wanted to wear their goggles” Could you make it as a brand without a sponsored team? I think it’s really important I think you could do it though, sometimes that just comes down to the people. A brand credibility within industry is just purely the people that are their and thats why Nike was able to be successful because they hired people like bobby meeks and people who really new what was up - some brands buy there way in and some brands do it through people, and if your a small brand that doesn’t have the money to buy your way in than you better have the right people-” “I think every brands dream rider is louif. Just the most humble nicest guy incredibly talented also very good looking so he can model your shit for you and he has an impeccable work ethic, he’s literally the dream that any sponsor could hope to have”

To avoid spending millions of dollars PANELS strategy would be acquiring riders that may not necessarily have the exposure of the top professionals but people that have the potential to reach those levels. In addition to skill these riders need to exemplify the traveling aspect of the Panel brand. They must be individuals that are constantly in other places experiencing new things.

Seth Hill

Tucker Andrews Tucker represents the all mountain style of boarding, spending his winters based in California. Tuck loves the open road and at one point spent an entire season living in the back of his truck traveling around the country boarding with anyone and every one on anything and everything. An exceptional ripper on any board.

Richie Conklin Richie can take on just about any feature you put in front of him and tends to do it with more style than most of us will muster in a lifetime. Richie spends his winters at Bear Mountain traveling for multiple film trips each year. During the off season Richie travels the country working for Evergreen Skate-Parks shaping concrete.

LOUIF PARADIS

“He’s literally the dream that any sponsor could hope to have”- TAYLOR BOYD

“In terms of print vs digital can generate direct traceable sales while print is more about creating an image and an awareness. , positioning your brand in a nice magazine gives a good impression” Taylor Boyd

Seth is the all around rider most brands dream of. Seth is based in Denver Colorado but you wouldn’t know it if you look at his Instagram. Seth spends more time traveling with his board than your average big time pro. With the ability to take the podium spot at a contest and get a shot in the streets later that night Seth represents someone that will put Panels products to the ultimate test. Magazine ads are one of the best ways to represent the brand and lets the public know what the brand stands for. The following pages are potential magazine or online ads to introduce the team riders to the public

TITLE

TEAM RIDER

RICHIE CONKLIN

TEAM RIDER

TUCKER ANDREWS 56

TITLE

TEAM RIDER

SETH HILL

HANG TAG A hang tag was created for in store sales display. Originally intended to be black ink on black paper it was determined that this type of printing requires special inks and processes. Instead a laser engraver was used to produce a subtle clean look.

B “THE BAD LARRY”

AN som “sic

This did boa hom or c Go find out

(BOARD BAG)

CHAPTER #

PROCESS Sketches Model Prototype

Sketching and form development play a very large part in soft-goods design by providing a cheap way to work out incorporating functionality while working through aesthetics and without good styling soft-goods products font sell. To gain insight into aesthetics, further competitor analysis was needed to see what styling aspect were trending. Looking mostly to bags but clothing and accessories as well

SKETCHES

MODEL

A paper model constructed out of manila stock provided insight into width and hight needed to integrate a slimmer skate carry system.

CONSTRUCTION

#75

76#

PROTOTYPE

A Towel and swimsuit , dirty socks, Boots or wet mittens can all introduce moisture into a packed bag. This moisture quickly transfers to any dry items that may be in the same bag; resulting in clean cloths smelling dirty long before they have even been used. starting a day of riding with dry gear is very important, both for enjoyment as well as safety in adverse weather conditions.

DRY V S WET

The average open board bag takes up 11.25 squ ft of floor space. Many times a users temporary living situation is being sharied with multiple people. As highlighte in the user sceanarios, in these situations floor space is used for spleeping space and needs to be kept clear of gear. Additionally being a good house guest when staying with friends or aquantences is desirable. spreading gear all over a host floor is rude and inconsiderate.

sq ft

11.25 77

“You should just have a hamper bag that just comes with it, one with a water proof zipper that’s just like... this is where dead socks go” -Richie Conklin

The addition of a removable roll top hamper allows users to keep wet stinky items separate from the rest of their gear. Survey participants confirmed that having a hamper may be a usable feature with only 6.25% stating that they would not use one.

The integrated door hook allows users to store gear vertically cutting the overall footprint down to 1 sq ft.

HOOK IT 78

PROTOTYPE

79 77

TITLE

BAD LARRY

A NOUN, a general reference used in place of something that is savory or desirable, something sick or badass "Hey Ralph, nice dirt-bike, where'd you pick up that bad Larry" "It just got a new exhaust for my truck, that bad Larry is LOUD"

VERTICAL STORAGE ACCESS Reduces foot print to 1.5 sq ft

ADJUSTABLE LENGTH

TO ACCOMMODATE MULTIPLE BOARD SIZES

ROLL TOP HAMPER prevents dirty socks and wet clothes separate from gear

Sealed boot bags

Prevent the spread of foot odor to clean clothes

Separate board compartment

allows for board access with out fully unpacking the bags contents.

TITLE

THANKS

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HRES SEAR RCHR R A H S R R E A H S R R E E C E E ES AR HR EA CH ES AR HR SE RC RE EA CH ES ARC HR EA CH ES AR HR SE RC RE EA CH ES RC RE EA CH HR ESE ARC HRES SEAR RCHR RESE EARC CHRE ESEA RCH RES EAR CHR ESE ARC HRES SEAR RCHR RESE EARC CHRE ESEA RCH RES EAR CHR ESEA ARCH HRES SEAR R A H A H S R R E S R R R E E C E C E CH ES AR HR EA CH ES AR HR SE RC RE EA CH ES AR R EA CH ES AR HR SE RC RE EA CH ES RC RE EA AR CHR ESE ARC HRES SEAR RCHR RESE EARC CHRE ESEA RCH RES EAR CHR ESE ARCH HRES SEAR RCHR RESE EARC CHRE ESEA RCH RES EAR CHR ESEA ARCH HRES S A H S R R E A H S R R R R E EA CH ES RC RE EA CH ES AR HR SE RC RE EA H ES RC RE EA CH ES AR HR SE RC RE EA H SE RC RE ES EAR CHR ESEA ARCH HRES SEAR RCHR RESE ARC HRE SEA RCH RES EARC CHR ESEA ARCH HRES SEAR RCHR RESE ARC HRE SEA RCH RES EARC CHRE ESEA ARCH H ES AR HR E C E A H SE RC RE EA CH ES AR HR E C E A H SE RC RE EA CH ES R R E C HR ESE ARC HRES SEAR RCHR RESE EARC CHRE ESEA RCH RES EAR CHR ESE ARC HRES SEAR RCHR RESE EARC CHRE 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