PANEL Bad Larry Board Bag

KIT HENDRICKSON

“BAD LARRY”

(BOARD BAG)

PROBLEM

Snow sports travel requires a large amount of gear that can be difficult to move, store, and keep organized. Luggage is more than a way to transport items from point A to point B; it is essentially the users home away from home and needs to function as such.

GOAL

Conduct directed research in order to design a fully integrated highly functional travel system directed towards snow/ skate enthusiasts. While Keeping style, Longevity and daily use in mind.

Examine the situations users encounter and design products that Incorporate usable features without creating something that looks overly “tech”.

The majority of research was directed at creating the “bad Larry” board bag. Research was also conducted to create a brand identity through industry appropriate methods.

KEY PROBLEMS

were discovered by conducting interviews, user observation, surveys, shadowing professionals, competitor analysis and creating scenarios. For full research exploration please see the “Panel research book”.

RIPPING AND FRAYING

ACCESSING RIDING GEAR QUICKLY

UNREPAIRABLE

MOISTURE AND MILDEW FLAT SPOTS ON WHEELS

ARM AND BACK STRAIN MULTIPLE BOARD LENGTHS

BAD ZIPPERS

CONCEPTS

BAD LARRY A NOUN, a general reference used in place of something that is savory or desirable, something sick or badass "Hey Ralph, nice dirt-bike, where'd you pick up that bad Larry" "It just got a new exhaust for my truck, that bad Larry is LOUD"

ADJUSTABLE LENGTH

TO ACCOMMODATE MULTIPLE BOARD SIZES

ROLL TOP HAMPER prevents dirty socks and wet clothes spreading moistureto other gear

VERTICAL STORAGE ACCESS Reduces foot print to 1.5 sq ft

Sealed boot bags

Prevent the spread of foot odor to clean clothes

Separate board compartment

allows for board access with out fully unpacking the bags contents.

HANDS FREE TOW

For further information on the BAD LARRY and the full panel line please see the supplemental panel research book.

THANKS

BRANDING Magazine ads are one of the best ways to represent the brand by letting the public know what the company stands for. The following pages are potential magazine or on-line ads to introduce the team riders and the company to the public.

TEAM AMBASSADOR

“Print is more about creating an image and an awareness. Positioning your brand in a nice magazine gives a good impression” -Taylor Boyd, snowboard mag associate edditor.

Team riders become the face of the brand and need to fit in with its image. Being a perspective new comer PANEL’S brand image will be highly dictated by the riders first seen with it’s products.

It is important to pick riders that are both excellent at what they do as well as being genuinely good humans.

Some brands buy their way in and some brands do it through people, and if your a small brand that doesn’t have the money to buy your way in than you better have the right people”-Taylor Boyd

RICHIE CONKLIN

TEAM AMBASSADOR

SETH HILL

TEAM AMBASSADOR

TUCKER ANDREWS

WE ARE THE NEW GUY AND WE ARE OK WITH THAT. WHY? WE HAVE THE OPPORTUNITY TO START OUT ON THE RIGHT PATH WHEN WE PRODUCE OUR PRODUCTS.

THIS IS OUR PATH WE WILL PRODUCE LONG LASTING GEAR FOR THE TRUE ENTHUSIAST, WE WILL INCORPORATE FEATURES THAT TRULY BENEFIT THE JOURNEY. WE WILL MAINTAIN A CONSCIOUS CONNECTION TO THE BIG BLUEBERRY WE LIVE ON AND ALL THE HUMANS AND WOODLAND CREATURES INVOLVED IN MAKING OUR PRODUCTS. WE WILL GARNER RELATIONSHIPS WITH OTHER COMPANIES TO USE MATERIALS THEY CAN’T. WE WILL SERVICE ANY PRODUCT AS LONG AS IT IS SALVAGEABLE, AND IF IT ISN’T WE WILL TAKE IT OFF YOUR HANDS SO THAT IT DOESN’T END UP IN THE LANDFILL. WE WILL PRODUCE OUR PRODUCTS IN AMERICA AND ENSURE THEY ARE BEING PRODUCED BY HUMANS THAT ARE TREATED AND PAID FAIRLY FOR THE AWESOME PRODUCTS THEY CREATE.

THIS IS PANEL For further information on the BAD LARRY and the full panel line please see the supplemental panel research book.