POINT OF SALE KIT HENDRICKSON
A TWO MAN OPERATION DEAD DOG
Just a bunch of “cocoanuts�
is a Denver based chocolate
Company that prides itself on supporting
Ethically sourced
and
organic
cacao farms. Focusing on the craft element of chocolate making the owners take part in every process in the
bean-to-bar
journey. The company draws on a strong
authentic Mexican
influence for
their production and branding.
Katelyn
Damaris
!
Get attention
Hold all six flavors
THE NEED Dead dog was in search a new point of sale box to Differentiate their product from the other company on the shelf. GOALS; 1. Be consistent with current packaging 2. Relay their dedication to craft 3. Hold all 6 flavors of bars 4, be able to grab customers attention from across the room.
Show connection to Consistent with current the entire process packaging
INSPIRATION
Layered cutouts
Gloss on mate finish
Laser cut
Subtle use of color
DESIRED ASPECTS Intricate pattern Craft look Faceted shape Laser cut Gloss on mate finish Layered cutouts Subtle use of color
Faceted shape
Craft look
Intricate pattern
CONCEPTS
FACETED paper craft dog head Dog paw guarding bars
Slanted base
Weight keeps bars upright
MULTI LEVEL Tear AWAY BOX
sugar scull PATTERN
Cacao pod
POINT OF SALE
Initially the client was interested in moving forward with a design that included the faceted dog sculpture. After further development it become clear that the design may be to complicated for small scale production. Working with the client we chose to move forward with a concept inspired by the shape of a cacao pod.
Initial models were made using paper and a razer blade.
After some experimentation the razor was forgone for the laser in order to produce a more precise result
The rounded shape was formed by cutting slits and hooks in single pieces of paper that were then wrapped over a chipboard inner structure.
SIMPLE CONSTRUCTION
CHIP BOARD 2 pages $0.48 per page $0.96
BLACK PAPER 4 sheets $1.00 per sheet $4.00
Flat pack easy to ship Tape and adhesive free No printing required Recyclable/compostable
SUGAR SKULL INSPIRED PATTERN CRAFT TEXTURE
SIX FLAVOR CAPACITY
LASER ENGRAVED LOGO
Final product
QUE VIVA EL PERRO MUERTO! NO DOGS WERE HARMED IN THE MAKING OF THIS PROJECT
THANKS KIT HENDRICKSON 720-921-6746 KitHendrickson@gmail.com