2016 NISSAN ALTIMA
PRODUCT VIDEO VERSION A
This concept highlights the two distinct personalities of Alitma – the more aggressive, performance-oriented SR and the more comfort and convenience focused SL. To help bring this idea to life we explore their appeal from two unique perspectives – male and female. This not only makes for a stronger connection to the viewer, but also shows off how stylish, exciting and technologically savvy Altima is, no matter how you look it.
Exterior (shown on SR & SL)
Interior Performance (shown on SR)
Safety Shield Technologies (shown on SL)
• Front fascia
• Paddle shifters (SR)
• Rearview Monitor
• LED headlights
• Leather-wrapped steering wheel & gear shifter
• Mention:
• Grille
• Unique sport trim
- Forward Emergency Braking
- Predictive Forward Collision Warning
- Blind Spot Warning
• Rear fascia • Tail lights
Interior Comfort (shown on SL)
• Spoiler
• Remote Engine Start with Intelligent Climate Control
- Rear Cross Traffic Alert
• Wheels
• Driver’s Memory System
- Intelligent Cruise Control
• Heated Seats • Zero gravity seats • Moonroof
Interior Technology (shown on SL) • NissanConnect • NissanConnect Services • Siri button • Bose Premium Audio • Advanced Drive Assist Display
2015 Designory, inc. all rights reserved
1
ALTIMA 2.5 SL
2016 ALTIMA PRODUCT VIDEO // VERSION A
1 VO: What will draw you to the new 2016 Altima?
5 VO: You see aggressive.
9 VO: efficient.
2 VO: Well, that might depend on your perspective.
6 VO: powerful..
10 VO: From this angle..
3
ALTIMA 2.5 SR
STOCK FOOTAGE
4
VO: Completely redesigned on the outside..
7
8
VO: Or maybe...
VO: You see modern..
11
12
VO: it’s clear, this car is exciting to drive.
2015 Designory, inc. all rights reserved
2
ALTIMA 2.5 SL
2016 ALTIMA PRODUCT VIDEO // VERSION A
13 VO: Open the door.
17 VO: Vital stats.? All good. Gauges sweep.
21 VO: carving corners.. Stock driving footage.
14 VO: Enter the cockpit.
18 VO: The moment you’ve been waiting for. Talent places hands on steering wheel.
22 VO: just you...and the road...
15 VO: The SR is all about style... just look at it..
19 VO: 270 horses.. Stock driving footage.
23 VO: until you receive a text message.
ALTIMA 2.5 SR
STOCK FOOTAGE
16 VO: A simple push sets the stage.
20 VO: : grabbing shifts..
24 Text Message Readout: Can’t wait for tonight. Where you taking me?
2015 Designory, inc. all rights reserved
3
ALTIMA 2.5 SL
2016 ALTIMA PRODUCT VIDEO // VERSION A
25 VO: Siri to the rescue. Call your favorite restaurant for a last minute dinner reservation.
29 VO: You want to be spoiled..
33 VO: when things are just the way you like it..
26 VO: Hands-free text messaging assistant lets her know you’ve got it covered...with Siri’s help of course.
30 VO: with all the perks. Remote start lights beep/flash.
34 VO: A place where out of this world relaxation, inspired by astronauts..
27 VO: Isn’t technology amazing?
31 VO: Starting with the perfect temperature before you even get in..
35 VO: greets you under a heavenly sky. Graphic treatment for starry sky.
ALTIMA 2.5 SR
STOCK FOOTAGE
28 VO: That’s one way to see Altima...but the SL is another.
32 VO: and that warm, fuzzy feeling..
36 VO: Imagine the possibilities. Female talent gets in car.
2015 Designory, inc. all rights reserved
4
ALTIMA 2.5 SL
2016 ALTIMA PRODUCT VIDEO // VERSION A
37 VO: Ready to connect to a compatible smartphone...and the world. Nissan Connect feature
41 VO: Get directions here, and beat the rush.
45 VO: You found the best parking spot...though getting out may be tricky.
38 VO: Weather..good. Traffic...well, you’ll find a way around it. Nissan Connect feature
42 VO: Playing music from your phone...that’s cool.
46 VO: A little help? Looks clear...sonar system will activate just to make sure. (Prop behind car)
39 VO: Something new today? (POI search)
43 VO: Car hiding in the blind spot area...
47 VO: Take a peek at someone sneaking up on you..
ALTIMA 2.5 SR
STOCK FOOTAGE
40 VO: A closer look.... (zooms in)
44 VO: not cool.
48 VO: have a look at what’s ahead..
2015 Designory, inc. all rights reserved
5
ALTIMA 2.5 SL
2016 ALTIMA PRODUCT VIDEO // VERSION A
49 VO: and catch a vehicle hiding in the blind spot area.
50
51
VO: Then set your speed and go with the traffic flow.
VO: There’s no other place you’d rather be... Female talent gets out car.
VO: you’ll never look at another car the same way...no matter how you see it.
List of Safety Tech Videos on end card for YouTube
ALTIMA 2.5 SR
STOCK FOOTAGE
52 VO: or maybe there is.. Male and female talent switch cars.
53 VO: The 2016 Altima...
2015 Designory, inc. all rights reserved
6