TIME TO THINK: GLOCALISATION 2030+
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‘Tomorrow's Global Citizens and the Inclusive Economy’
06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
THE EVOLUTION OF CONSUMPTION
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TIME LINE
Meaning (WE) & Wellbeing
Mobility & Diversity
2020+ The Good Life & New Models 2000+ The Networked Society
Open Dialogue & Engagement
Access & Services
90s-00s Knowledge Era & Sustainability
Agility & Expertise
Status
70s-80s Post-Fordism & Oil Crisis
Automation
Materialism
50s-60s Mass Consumption
Product is King
Social Attachment
20s-40s Keynesianism & Fordism
Specialisation
Security
1910s Militarism
More Choice
Sustenance
Pre - 1900 Industrialisation
Basic Products
INDIVIDUAL
SOCIETY
The Evolution of Consumption– Kjaer Global © 2013
Individualisation (ME)
CORPORATE
Keynes predicted that by 2030 we would only work a 15-hour week as we would have ‘enough to lead the Good Life’ 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
NAVIGATING COMPLEXITY
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Hotspring - Photo: Kjaer Global FamilyIcelandic HolidayNatural in Norway - Photo: Harald Brekke
San Francisco Museum of Modern Art - Rendering: Snøhetta
Constantly we are bombarded with: Fast vs Slow - Disposable vs Sustainable - Global vs Local 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
WORK LIFE / BALANCE GLOBALLY
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Norway 14
26 Hrs
Denm ark 1
52 2 Hrs
Europe : In d ivid u a ls in th e e n tire re g io n wo rk fe we r h o u rs th a n th e re st o f th e
7 9 Hrs
Germ any 141
3 Hrs
Belgium 1 57 7 Hrs
Sweden 16
4 4 Hrs
Netherlands 13
United Kingdom 16
25 Hrs
Finland 16
wo rld . Th is is b e ca u se th e y re ce ive m o re p a id le a ve .
84 Hrs
Faroe Islands 1567 Hrs Russia 19 Canada 1
7 02 Hrs
3 2 Hrs
Ireland 1
5 43 Hrs
Portugal 17
1 1 Hrs
France 1
2 24 9 Hrs
Ca n a d a a n d
b a se d o n se n io rit
Hungary 1
US: Th e On ly OECD co u n try
re q u ire m e n ts. Th e se to ta ls a re o ve ra l a ve ra g e .
th a t d o e s n o t re q u ire e m p lo ye rs to p ro vid e p a id le a ve . L o we r-wa g e wo rke rs a re le ss
Austria 1
Norwa y :
9 80 Hrs
Aus tria :
6 00 Hrs
W o rke rs wit h “h e a vy n ig h t
wo rk” a re p ro vid e d two e xtra we e ks o f p a id le a ve .
!
"
Photo: kjaer global
#
$
%
&
'
Australia 1
69 3 Hrs
Aus tria , Ge rm a ny & Switze rla nd: Th e se co u n trie s p ro vid e b e twe e n o n e a n d six e xtra d a ys to yo u n g e r wo rke rs.
like ly to re ce ive p a id le a ve .
MANDATORY VACATION: required by government in average weeks
W o rke rs o ve r th e a g e o f 6 0
re ce ive a d d it io n a l p a id le a ve
Slovak Republic 17 93 Hrs
7 74 Hrs
Czech Republic 1
y.
Ca na da : Ea ch p ro vin ce in Ca n a d a m a in ta in s d i f e re n t le a ve
17 2 8 Hrs
Greece 2 0 3 2 Hrs
32 Hrs
Italy 17 74 Hrs
Ja p a n g ra n t fe we r d a ys o ff th a t m o st o th e r co u n trie s, b u t wo rke rs e a rn m o re va ca tio n e a ch ye a r
Japan
20 90 Hrs
Turkey 1 8 7 7 Hrs
4 7 6 Hrs
Switzerland 16 Ca na da & J a pa n:
Koreas
Israel 1 89 0 Hrs
Spain 16 9 0 Hrs
Mexico
81 Hrs
(
New Zealand 17 6 2 Hrs
Aus tra lia : So m e sh if t wo rke rs re ce ive a n a d d it io n a l we e k o f le a ve
Data Source: Average annual hours actually worked per worker - OECD 2013
US 178 7 Hrs
Iceland 17
COLOURS: indicate average hours worked hour globally 2011 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
MEANINGFUL BRAND INDEX
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The National Gallery London and GE - Photo: Harald Brekke
Only 1 in 5 brands are perceived as making a meaningful difference in people's lives 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
THE ‘4P’ MODEL
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* PEOPLE * PLANET * PURPOSE and then * PROFIT 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: THINK GLOBAL ACT LOCAL
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VIDEO: Douglas Fisher – editor of the Daily Climate visiting Samsø Energy Academy
As citizens we tend to bond with propositions focused on personal participation
06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
MULTIDIMENSIONAL THINKING
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4. SPIRITUAL 3. EMOTIONAL
2. SOCIAL
3. EMOTIONAL RIGHT
• Facts • Logic • Pragmatist
• Intuition • Vision • Possibilist
1. SCIENTIFIC
4. SPIRITUAL
Trends Filter
1. SCIENTIFIC
Whole Brain Thinking – Kjaer Global © 2013
2. SOCIAL
LEFT
To understand how society, businesses and people are interconnected, it is essential to embrace all dimensions 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
TREND ATLAS 2030+
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The Good Life
3. EMOTIONAL
POSITIVE WELLBEING
Active Leisure
Foodie Culture
Happiness Hunting
Mindfulness
2. SOCIAL
Education 4.0
Alternative Treatments
Transmedia Platforms
Cultural Consumption
1. SCIENTIFIC
Internet of Things
Clean Tech
Empathic Leadership
The Big Society
‘Deep’ Storytelling
Collaborative Consumption
Inclusive Design
A BETTER WORLD
The Real Thing
Intelligent Reduction
Considered Consumption
Biomimicry
Social Entrepreneurship
PATCHWORK TRIBES
Cloud Intelligence
EMERGENT TECHNOLOGIES
Bio Revolution
Enoughism
MEANINGFUL EXPERIENCES
COMMUNICATION NATION
Dialogue Driven
UNIVERSAL VALUES
No Age Society
Redefined Families
Digital Natives
ECONOMIC DRIVERS
New Models
Turbulent Markets
Rising Economies
Innovation Hubs
Global Citizens
Creative Class
Soft Power
Good Cause
One Planet Living
CARING ORGANISATIONS
Female Empowerment
Learning Communities
Free-Range Parents
Work/Life Balance
GLOBAL POLITICS & LEGISLATIONS
Resource Shortage
Trend Atlas – Kjaer Global © 2012
4. SPIRITUAL
QUALITY OF LIFE
Health Challenges
Geopolitical Issues
Public Policies
Social Capital
Brand Convenience Engagement Society
ENVIRONMENT ISSUES
Total Transparency
Climate Change
Bio Diversity
Urbanisation
Alternative Energies
Crowded Planet
06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
GLOBAL SOCIETY DRIVERS
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* RADICAL OPENNESS (Total Transparency & Reputation Economy) * ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel) * WECONOMICS (Cloud Collaboration & Disruptive Innovation) * GLOBAL CITIZENS (Talent Mobility & Network Clusters) * BETAPRENEURSHIP (Creative Communities & Autonomy Economy) * ‘NO AGE’ SOCIETY (Inclusive Solutions & Lifelong Learning) * SOCIAL CAPITAL (Localnomics & Authentic Storytelling) * THE GOOD LIFE (Positive Psychology & New Models) 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
RADICAL OPENNESS - Total Transparency & Reputation Economy
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In the digital Reputation Economy, organisations have to work harder not only to be noticed, but also to be trusted 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel
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Windows 7 Phone
An important aspect of glocalisation is ’Big Data’ intelligence - connecting the global platform with the local platform 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
WECONOMICS - Cloud Collaboration & Disruptive Innovation
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Cloud Collaboration inspires disruptive innovation and new models – where agility and scalability rule 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
GLOBAL CITIZENS - Talent Mobility & Network Clusters
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Source: Global Talent Rally, CIFS, 2010
Photo: Fab Foundation
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0
The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
BETAPRENEURSHIP - Creative Communities & Autonomy Economy
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Jensen & Skodvin Landscape Hotel, Norwa Photo: Brekke
Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: MAKING INNOVATION HAPPEN - START-UP SAUNA
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Promoting entrepreneurship is a matter of changing culture as much as providing money 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning
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Sense of Purpose Photograph by David McLain, National Geographic
Sense of Purpose Photograph by David McLain, National Geographic
According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
SOCIAL CAPITAL – Localnomics & Authentic Storytelling
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Photos: Bilbao Guggenheim
Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: THE WEATHER PROJECT
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“The weather project is the most exhilarating, thought-provoking, and vivid work of art in recent years” 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: THE RAIN ROOM INSTALLATION (GLOCAL)
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The Rain Room: It's raining, but you won't get wet 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: OPEN-SOURCE FOOD FESTIVAL (GLOCAL)
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A food carnival when anyone can open a restaurant for a day – next day is August 18th 2013 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
THE GOOD LIFE - Positive Psychology & New Models
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Photo: The School of Life London
As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
THE ‘GOOD LIFE’ ECO SYSTEM
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WE
CONNECTIVITY Global Citizens
LOCALNOMICS
COLLABORATION Weconomics
Social Capital
People
RATIONAL
AUTONOMY Betapreneurship
Profit
THE
4Ps
MULTI-CHANNEL ‘Big-Data’ Networks
Planet EMOTIONAL
Purpose NEW MODELS
The Good Life Mindset Map Illustration 2013 © Kjaer Global
INCLUSIVENESS
REPUTATION Radical Openness
‘No Age’ Society
ME 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CONCLUSION
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Photo: The Treehotel in Harads North Sweden
Winners of the future will be the institutions that are agile enough to adopt and balance the 4Ps 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL
CASE: GLOCAL REMAKE MADRID
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06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL