IBWC2014 Anne Lise Kjaer

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THE NEW ECONOMY 2035+ 4Ps that matter: People, Planet, Purpose and then Profit

Illustration: Kjaer Global

05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

NEW PERFORMANCE PARAMETERS

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Danish Female entrepreneur – source unknown

San Francisco Museum of Modern Art - Rendering: Snøhetta

Hyper connectivity and over consumption

Mindfulness and meaningful experiences 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

THE INCLUSIVE SOCIETY

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Photo: School of Life London

Talkhouse Coffee – Source: Brain’s Coffee Spot

Organisations need to rethink fundamental questions: why they exist and why people should engage with them 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

MULTIDIMENSIONAL THINKING

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4. SPIRITUAL 3. EMOTIONAL

2. SOCIAL

3. EMOTIONAL RIGHT

LEFT

1. SCIENTIFIC

4. SPIRITUAL

• Intuition • Vision • Possibilist

1. SCIENTIFIC

Whole Brain Thinking – Kjaer Global © 2013

2. SOCIAL

• Facts • Logic • Pragmatist

To understand how the world is interconnected, it is essential to embrace all four dimensions 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

THE ‘4P’ BUSINESS MODEL

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GLOBAL GLOBAL

* PEOPLE * PLANET * PURPOSE and then * PROFIT Engaging with people and planet – with a purposeful ethos to match – will lead to better performance 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

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TREND ATLAS 2030+

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3. EMOTIONAL

Trend Atlas – Kjaer Global © 2014 – Photos: Kjaer Global

4. SPIRITUAL

2. SOCIAL

1. SCIENTIFIC

05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

KEY SOCIETY TRENDS

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4. SPIRITUAL

* RADICAL OPENNESS - Total Transparency & Reputation Management Betapreneurship

SHARING CULTURE

* THE GLOBAL BRAIN - Big Data & Meaningful Analytics

CIRCULAR ECONOMY

New Models 3. EMOTIONAL

* GLOBAL CITIZENS - Hyper Mobility & Talent Rally

EMPATHIC LEADERSHIP

FEMALE FACTOR

DISRUPTIVE INNOVATION

Social Capital

Green Growth

* BETAPRENEURSHIP - Disruptive Innovation & Female Factor

NEW COMMUNITIES

CLEAN TECH SHARED VALUES

2. SOCIAL

TALENT RALLY

Global Citizens

HYPER MOBILITY

The Global Brain MINDFULNESS BIG DATA

MEANINGFUL ANALYTICS

TOTAL TRANSPARENCY

1. SCIENTIFIC

Radical Openness

REPUTATION MANAGEMENT

* NEW MODELS - Sharing Culture & Circular Economy

‘DEEP’ STORYTELLING

* GREEN GROWTH - Clean Technology & Empathic Leadership

The Good Life

* SOCIAL CAPITAL - New Communities & Shared Value * THE GOOD LIFE - Mindfulness & ‘Deep’ Storytelling 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

RADICAL OPENNESS – Total Transparency & Reputation Management

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Tate Modern – Photo: Kjaer Global

Photo: Kjaer Global

Globally, 82% of people said that CEOs should communicate clearly and transparently to build trust 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

THE GLOBAL BRAIN – Big Data & Meaningful Analytics

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Illustration: New York Times 2013

The digital transformation is not a destination, but a journey where technology is the enabler of positive change 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

GLOBAL CITIZENS – Hyper Mobility & Talent Rally

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Sense of Purpose Photograph by David McLain, National Geographic

Sense of Purpose Photograph by David McLain, National Geographic

1985-2010 GLOBAL WORKFORCE 2.0

Tokyo Photo: Kjaer Global

Source: Global Talent Rally, CIFS, 2010

2010-2020 GLOBAL WORKFORCE 3.0

By 2020, Millennials will form 50% of the workforce and make up most international assignments 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

BETAPRENEURSHIP – Disruptive Innovation & Female Factor

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Photo: Mariana Garcia Source: bteam.org

Entrepreneurship and female participation is key to the welfare state, jobs, innovation and competitiveness 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

NEW MODELS – Sharing Culture & Circular Economy

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Source: thegreatrecovery.com 2013

Cover the US Economist 03_2013

Our attitudes are shifting towards ‘access over ownership’, leading to the proliferation of new business models 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

GREEN GROWTH – Clean Technology & Empathic Leadership

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Empathic leadership inspires collaboration and innovation – both key components for making change happen 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

SOCIAL CAPITAL – New Communities & Shared Value

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Source: socialprogressimpoerative.com

Sense of Purpose Photograph by David McLain, National Geographic

Sense of Purpose Photograph by David McLain, National Geographic

Icelandic hot springs – Photo: Kjaer Global

Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

THE GOOD LIFE – Mindfulness & ‘Deep’ Storytelling

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Photo: School of Life Illustration: School of Life London

As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

WOMEN AND THE 4P ECONOMY

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WE Drivers

CREATIVE COLLABORATORS

GREEN SUSTAINERS INCLUSIVE New Models

DISRUPTIVE Betapreneurship

ENGAGEMENT Green Growth

MOBILITY Global Citizens

People

Rational Values

Profit

THE

4Ps

ACCESS The Global Brain

Planet Emotional Values

Purpose BETTERNESS Social Capital

Mindset Map 2014 © Kjaer Global

DIALOGUE Radical Openness

MEANING The Good Life

PREMIUM PROFESSIONALS

KARMA HUNTERS ME Drivers 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

PREMIUM PROFESSIONALS

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Google Glass

Supersonic jet – Wired 2014

CONNECTED"

PROGRESSIVE

NeoNest by dbox for The Future Laboratory

Electrolux SmartPlate

Halla Tomasdottir, co-founder of Audur Capital financial services

High Achievers & Aspirational

HEALTHY" INFORMED"

Mobility & Intuitive Technology

Global Citizenship & Smart Living 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

CREATIVE CLASS

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DIALOGUE"

REPUTATION"

DISRUPTIVE "

Tesco Home Plus Korea

Photo: Mariana Garcia

Adventurous & Collaborative

COLLABORATIVE"

The Global Brain & Sharing Networks

Connected ‘Time Optimisers’ 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

GREEN SUSTAINERS

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COMMUNITY" Photo: The Selby www.airbnb.com

P2P NETWORKS

Source: thegreatrecovery.com 2013

Life science jobs in Medicon Valley

Green Growth & Sustainability

PARTICIPATION"

SUSTAINABLE

Affinity Groups & Informed Approach

Culture & Local Community 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

KARMA HUNTERS

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REPUTATION"

Photo: Kjaer Global

MEANING"

Jawbone Up by Fuse Proejcts

Photo: School of Life

Icelandic hot springs – Photo: Kjaer Global

Lifelong Learning & Mindfulness

HOLISTIC"

INTELLIGENT"

Transparency & Connected Health

‘Deep’ Storytelling & Reflection 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

CONCLUSION

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Winners of the future will be the organisations that are agile enough to adopt the ‘4Ps’ >>> 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL

JOIN OUR COMMUNITY – kjaer-global.com

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CONTACT ME: alk@kjaer-global.com TWITTER: https://twitter.com/kjaerglobal FACEBOOK: http://on.fb.me/16oniCT PINTEREST: http://bit.ly/xiowRE LINKEDIN: http://linkd.in/ZfX3ZJ

‘THE TREND MANAGEMENT TOOLKIT’ is published by Palgrave Macmillan Business October 2014 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL