BAYFashion Magazine March 2011 Spring Colors issue

6th Issue March 2011

Constance Ng Label 2011 Spokesmodel

Found!

Colored Silk - Spring is here

Designer Biviana Lazo paints-in Spring

Vasily Vein

BAY

Cut ies

A Baycuties Magazine Publication

Converting women into dolls

Mykha Ram

Showmaker Par Excellence

Sacramento Fashion Week

Bringing Hi-Fashion Runway to Northern California

BAYFashion March 2011

Fashion, Art, Weddings..

He is the master of it all!

To book a shoot or schedule an event contact Jesse at: http://www.jessealfordphotography.com Connect to him on Facebook at: http://www.facebook.com/JesseAlfordPhotography 2

BAYFashion March 2011

Jesse Alford Photography Covering San Francisco Bay Area , Sacramento, Las Vegas & Fresno Contact for Rates & Dates at http://www.jessealfordphotography.com

Model/Hair/Makeup: Diana Spencer 3

Editor-in-Chief: Gautam Goswami Fashion Editor: Maryna Petrenko Art Director: Tim Engle Alternative Fashion Editor: Adrienne Glenn Style Coordinator: Gabrielle Cardoza Beauty Editor: Aliya Qazi Contributers: Freelance Writer: Hillary Shepherd Freelance Writer: Nicole Rosenberg Fashion Correspondent: Julia Saori Photographer: Tim Engle Photographer: Geary Silva Photographer: John Hollowell Photographer: Nicolay Gorelov Showmaker : Charleston Pierce Showmaker: Duane Mykha Ram Corporate Sponsor: Julia Ujena (Ujena Bikini’s) Swimsuit Designer: Piret Jurise Betten Fashion Designer: Constance Ng Fashion Designer: Vasily Vein Fashion Designer: Biviana Lazo Jewelry Designer: Semiha Durak Cover Photo: Nicolay Gorelov Back Cover: Rummy Makmur Back Cover Model: Khrystyna Ukushu Published by: Klasique Corp. http://www.bayfashionmag.com http://www.facebook.com/baycuties

IN THIS ISSUE

5 8 16 24 29 38 48 50 56 58 61 64

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Editors View Porcelain Dolls - Vasily Vein InLush - Hand Painted Silk by BiviAna A Couple of Curves - Adrienne Glenn San Francisco - Beach in Spring - Fashion Surprise Sacramento Fashion Week Duane Ram - Showmaker Constance Ng 2011 Spokes Model Search Imani Watson - Model of the Month Monochromatic Makeup by Aliya Qazi Supermodel Khrystyna Ukushu by Hillary Shepherd How to ‘Bring It’ on the runway by Charleston Pierce

CREDIT LINE

BAYFashion March 2011

BAYFashion March 2011

Welcome to the 6th issue of BAYFashion Magazine!

This is our Fall & Colors issue so you will see a lot of colors, a lot of fashion and of course a lot of amazing women from the San Francisco Bay Area.

In this issue we have tried to keep the content very specific to what we believe in, its focused towards showcasing designers and models and covering the most happening shows in town.

BAYFashion has come a long way and this is the first time we are putting out 2 issues in subsequent months. Forgive the errors and limitations, BAYFashion is a labor of love by our team and we do the best we can with all the other things (like Life) tugging on our coattails while we try to put this magazine together.

Also, we need volunteers, we need like minded individuals who have ideas for the magazine to come forward. We need volunteer writers, we need excellent photographers, we need models, we need makeup artists, we need hair people... We need your love and all we promise is a classy magazine in return.

The San Francisco fashion circle deserves a magazine which is about them, from within them and grows with them. A magazine that showcases them while they water its roots. We are a social magazine so we need you to help us grow and be better.

Shankha

Thanks and enjoy the issue.

Email the editor at: shankha@baycuties.com

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BAYFashion March 2011

BAYFashion is a social magazine

If you want to be part of the magazine as an artist, model, photographer or designer please e-mail us at artist@baycuties.com If you want to advertise with us then e-mail shankha@baycuties.com for more information or go to our website www.bayfashionmag.com to get our advertisement rates and options To get regular updates on the magazine, our contests, events, parties and to see more pictures and videos from the magazine shoots, please visit our website http://www.bayfashionmag.com Also please remember to make sure that you are a fan of our Facebook page at http://facebook.com/baycuties to keep the stream of updates, images and videos coming to you on Facebook.

Read all issues of this magazine at www.bayfashionmag.com Follow us on Twitter at http://www.twitter.com/bayfashionmag

BAY

Cut ies

A Baycuties Magazine Publication

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BAY BAYFashion March 2011

FASHION

BAYFashion March 2011 introduces to you the Art of Vasily Vein, a celebrated designer from Russia who recently made the Bay Area his new home. We also present an upcoming designer whose art on Silk is amazing and when she converts that into spring clothing, our ladies are in for a colorful season.

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Designer

Vasily Vein

‘Transforming women into porcelain dolls.’

By Marina Petrenko Photography&Concept

By Nikolay Gorelov

DESIGNER PROFILE

BAYFashion March 2011

Vasily Vein is a famous Russian fashion designer, who recently moved to the San Francisco Bay Area. Vasily rose to fame in the late 1990’s and worked with many Russian celebrities. These celebrities include Linda, “VIA Slivki” and of course the infamous Russian group “t.A.T.u.”.

Vasily’s modern silhouettes and designs literally caught my eye a few months back and I have been in love with his work ever since. Incredibly I had a chance to talk with Vasily about his work and learned about the inspirations and experiences that has put him on the path to becoming one of best fashion designers in the Bay Area.

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BAYFashion March 2011

M: Vasily, how long have you been designing clothes? When did you start?

V: I became interested in fashion design at a very young age. By the time I was 10, I was constantly experimenting with cloth and became the envy of my friends. At the age of 16 I was actively sewing wedding dresses for my girlfriends and became the designer of choice for my younger sister.

M: What qualities should a fashion designer possess?

V: First of all, a designer needs talent, particularly the talent to sew.

Most importantly, a designer needs to be innovative and must have the capability to constantly develop new designs. Without innovation, designers cannot progress in the fashion industry.

M: Vasily, what is the main source for your inspiration?

V: My fashion inspirations stem from my love for music. My favorite artists are Johann Sebastian Bach, Bjork, and Depeche Mode.

M: Is there a particular group of people you specifically aim to please when creating your designs?

Tell us about the typical women who buys your outfits.

V: Well, there is no particular group of people I aim to please. My goal is to please everybody! As an artist I strive to create outfits that are both unique and creative matching the interests of any buyer. While I was in Russia, I sewed outfits for pop star Linda, but at the same time worked on conservative and elegant evening dresses. The woman who wears my outfits is not bounded by age, she can be anyone.

Photos & Concept by Nicolay Gorelov | Designer: Vasily Vein

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BAYFashion March 2011

As a talented artist, Vasily Vein takes fashion designing to a whole new level.

His designs are stunning, vivid, and almost surreal. Through the presentation of his collection titled “Dolls� we will get a taste of his talent in this issue.

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Photos & Concept by Nicolay Gorelov | Designer: Vasily Vein

BAYFashion March 2011

M: What do you think will contribute to expanding the San Francisco fashion scene?

V: I think the San Francisco fashion scene can use more professionals. There are far too many individuals who claim to be designers and lack the professionalism needed for such a title.

M: Do you participate in local fashion shows and events?

Where would one find your outfits?

V: I participate in a variety of fashion shows and events happening around the Bay Area.

My new clothing line will be presented on the 30th of April in the British Bankers Club located at 1090 El Camino Real, Menlo Park CA 94025. I hope all of you can attend!

M: Where do you see your professional career going in the next 10 years?

V: I am very optimistic regarding my professional future. I am hoping to become the leading fashion designer in the Bay Area.

Photos & Concept by Nicolay Gorelov | Designer: Vasily Vein 11

BAYFashion March 2011

Photos & Concept by Nicolay Gorelov | Designer: Vasily Vein

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BAYFashion March 2011

M: What is your life’s goal?

V: My aim is to prove to the world that women regardless of age are beautiful.

I look forward to fulfilling that goal by continuously designing dresses that outline those features about women that all men love so much!

Thank You so much for talking to BAYFashion Magazine.

Friends don’t forget to cross your fingers and hope for a successful fashion show with a truly growing brand!

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FASHION LOOK-BOOK

BAYFashion March 2011

1. White ruffle top, ZARA 2. Burgendy skirt, ZARA

MONDAY Earth tones are a perfect way to start off the week. This ruffled teared skirt and top give you the clean look you want for work but still helps your body by emphasizing the waist with a large waist band.

1.Black & white dress, Nordstrom 2.Silver necklace, H&M 3. Red cheetah shoes, Topshop

TUESDAY Who says work wear has to be boring?

Spice up an everyday work outfit by pairing it up with a pair of bright colored printed shoes and some chunky jewelry.

1. Animal print top & Patten leggings, H&M

WEDNESDAY Keep the spirit of Wednesday alive by replacing the average everyday jeans with some leggings. You can dress the legging up or down by wearing them with heals or pairing them up with a printed top.

Gabrielle Cardoza is a stylist from the bay area based in San Francisco and a graduate from the Fashion Institute of Design and Merchandising of San Francisco. Born and raised in San Jose Gabrielle’s style is constantly changing but two elements remain the same in her fashion sense no matter what path the trends may take, Spring/Summer 2011.

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BAYFashion March 2011

1. Sunset crop top,H&M 2.Black skirt, Topshop 3. Olive green lace wedges, H&M

THURSDAY Let loose and party but keep it classy with a cropped top and high waisted skirt this will elevate your waist line. Also try some wedges for comfort and style.

1. White leather cropped jacket, Bebe 2. Black layered top, Metro Park 3.Hunter green pants, ZARA

FRIDAY A pair on skinny form fitting jeans and a heavy top will make your legs look miles long especially when you pair them up with a cute heel.

1.Asymetrical floral dress, ZARA 2. Black braided belt, H&M

SATURDAY Keep it cool on a hot Saturday afternoon by wearing a summer dress. Try mixing it up a bit and try new silhouettes like a bell sleeve or an asymmetrical style.

Model: Liu Phung | Photos: Shankha

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DESIGNER PROFILE

BAYFashion March 2011

InLush

Designer BiviAna Lazo

“Trading in a Needle for a Paint Brush”

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by Nicole Rosenberg Photos: Shankha

BAYFashion March 2011

Would you ever guess that a high-fashion dressmaker would absolutely despise sewing?

Probably not, but such is the case with the Bay Area’s InLush creator and designer, Biviana Lazo.

Bivi calls her line of clothing “Wearable Art Fashion,” because each piece of clothing is a unique hand-made work of art. The colors are bold, bright, electric and metallic. The patterns are sharp and splashy. It’s easy to imagine the painted fabric of one of her dresses stretched across a canvas, framed, and hung on a wall.

But Bivi’s frame of choice is the human body, and it would be simply impossible for someone to be a wallflower when wearing such an original piece of art.

Hand Painted Spring Dresses: InLush by Bivi Ana| Models: Sarah Popal & Olga Butacova | Makeup: AJ Sapinoso

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BAYFashion March 2011

When Bivi tried to explain her style of painting and choice of colors to me she guessed that perhaps it reflected her positive and bright outlook on life. “I don’t really find something that is black or white exciting. I always use three or four colors, maybe more.” Her Peruvian cultural roots may also influence her love for color.

I asked Bivi the obvious question; What came first, fashion or art? The answer surprised me.

“I spent a lot of my early years sewing dresses for barbies, which I would sell to classmates and friends, and coloring and painting books.”

Bivi learned to sew at the age of seven, and in her early twenties she decided to study fashion.

While in fashion school, she realized that she didn’t actually enjoy anything about sewing, and that she didn’t want to spend the rest of her life doing something that she was not passionate about. She switched gears and began pursuing art.

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Hand Painted Spring Dresses: InLush by Bivi Ana | Model: Yulia Mango | Photo: Shankha | Makeup: AJ Sapinoso | Hair: Erik Foldhazi

BAYFashion March 2011

While Bivi painted she distanced herself from sewing, but she found herself deeply missing something. Despite her distaste for the needle and thread, she had a passion for fashion.

Then Bivi learned about painting on silk, and this knowledge sucked her back into the fashion industry. She began taking silk painting classes and focused primarily on scarves.

Though an amateur at first, Bivi made a decision to become an expert silk painter.

Hand Painted Spring Dresses: InLush by Bivi Ana | Models: Sarah Popal & Georgianne Da Silva | Makeup: Cherese Burnly | Hair: Erik Foldhazi

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BAYFashion March 2011

“It’s about practice,” she told me. Bivi had patience and desire, and so every night for several months she painted one new silk scarf.

Eventually, Bivi met a fashion producer at a show who encouraged her to pursue dressmaking. She later connected with him through Facebook, and he helped her put on her first show last July, where she showcased eight InLush dresses. She has had four more shows since, the most recent of which took place on March 5th 2011 at the L’affaire fashion show at the Pigment Cosmetics Studios in downtown San Francisco.

Hand Painted Spring Dresses: InLush by Bivi Ana | Model: Joy Mann | Photo: Shankha | Makeup: Janet Mariscal | Hair: Erik Foldhazi 20

BAYFashion March 2011

It’s a kind of a full circle for Bivi. She doesn’t think of her work with InLush as simply making clothing, but rather as creating art. “If I didn’t get to paint, I wouldn’t be making dresses.” Much like an artist who starts out on a blank white canvas, Bivi starts out with plain white silk. “I’m in love with silk,” she told me. “There’s something about silk that is just so beautiful and so nice to work with.” She paints over the silk with French dyes that chemically bond to the fabric and allow the material to stay soft and silky. Bivi creates each piece in this way by hand.

Nicole Rosenberg for BAYFashion

Hand Painted Spring Dresses: InLush by Bivi Ana | Model: Krysta Carter | Makeup: Janet Mariscal | Hair: Erik Foldhazi

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BAYFashion March 2011

InLush

y u l i a m a n g o

by bivi ana

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http://www.facebook.com/ajsap1

BAYFashion March 2011

A Couple of Curves In this country, it wasn’t much more than 50 years ago when seeing a mixed race couple walking down the street together was completely unheard of. Today we see every color of the rainbow canoodling, marrying, and divorcing all over the news and internet. It’s time we do to Size-ism what we once did to race.

I’d like to refer to it more elegantly, but let’s kick it in the low hangers and do everything we can to abolish all of the stereotypical images that have been ingrained in our brains by the generations (and their media) before us.

Who cares if she is rounder than him?

Who cares if she is taller than him? Who cares if he is skinnier than her? Beauty happens in all sizes, and it’s time we learn to relate to that and get ready to start seeing a mix of it everywhere.

I’ve been paying close attention to various internet posting’s about this subject, and some of the major fashion magazines are coupling up regular size women with all different sizes of men and not making a huge fuss out of it for the sake of marketing strategy; they are doing this merely for the sake of creating something striking and interesting… images that we can relate to as people.

This thought came to me again while I was soaking in a steamy bath after one of my recent magazine shoots. In this shoot I was partnered up with a few extremely handsome and incredibly fit men. After 30 years of having a specific image in my head of how a couple should look, I found myself questioning how people would respond to these images. Are they going to accept a curvy lady sitting atop the lap of a 20-something Adonis? Are they going applaud it, or will they poohpooh it?

So, in the interest of stirring up our ideas of norms, that is what we did on these pages. I want to bring this wonderful concept here to the bay, and mix up the stereotypes of size in an editorial spread with some gorgeous, curvy, sassy, stunningly beautiful models. Couple hood never looked so hot, in my opinion…

A Couple of Curves

by Adrienne Glenn

Photos: Lydia Chen | Art Directo: Adrienne Glenn | Makeup: Regard Tang, Hadeel Hadidi | Hair Stylist: Jacqueline Gonsalves 24

THE PLUS-SIZE STORY

Models: Brandie Jene, Mariesther Venegas. Daniel Wesonga, Moses McKenzie

BAYFashion March 2011

BAYFashion is a social magazine

Our aim is to showcase new and upcoming fashion and visual art talent.

If you want to be part of the magazine as an artist, model, photographer or designer please e-mail us at artist@baycuties.com If you want to advertise with us then e-mail shankha@baycuties.com for more information or go to our website www.bayfashionmag.com to get our advertisement rates and options To get regular updates on the magazine, our contests, events, parties and to see more pictures and videos from the magazine shoots, please visit our website http://www.bayfashionmag.com Also please remember to make sure that you are a fan of our Facebook page http://facebook.com/baycuties to keep the stream of updates, images and videos coming to you on Facebook.

Read all issues of this magazine at www.bayfashionmag.com Follow us on Twitter at http://www.twitter.com/bayfashionmag

BAY

Cut ies

A Baycuties Magazine Publication

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BAY BAYFashion March 2011

LIFESTYLE

San Francisco may not be hot in March but there is always that occasional hot weekend that makes Bay Area women take off the layers and get into their swimsuits. We took a stroll along the beach on a ‘warm’ winter day and look what we found..

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BAYFashion March 2011

The San Francisco Bay Area is the only place in the USA I will ever call home because as we say ‘there is no place like home’ there is now other place like the SF Bay. Where else would you find a beautiful woman like Cody Matthes enjoying the Sun on a beach in the middle of February in a teeny black bikini? Every year around the middle of February, the BAY Area experiences a small heat wave in the middle of Winter and our ladies can never let a warm day like that go to waste.

Only in the Bay...

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Photo: Shankha | Model : Cody Matthes | Makeup: Fizza Hussain Qadri | Swimsuit: PUjENA Swimwear

ON THE BEACH

Only in San Francisco BEAUTIES on THE BEACH - In SPRING

BAYFashion March 2011

‘Beauty on the Beach’ is never more defined than when you find Chloe D in an amazing hand woven monokini from PIRET Collection, relaxing on a San Francisco beach, enjoying the beauty of the setting Sun.

Photo: Shankha | Model : Chloe D | Makeup: AJ Sapinoso | Swimsuit: PIRET Collection

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BAYFashion March 2011

Tam Nguyen is hot, there is no two ways to describe this smoldering Asian angel with her high cheekbones and angelic smile. Of course she has a shape that makes us either jealous or evokes emotions best left unsaid. One thing is certain, no one can ignore this new kid on the block. This glass flower woven tiny monokini from PIRET Collection looks like it was made with her in mind.

Photo: John Hollowell | Model : Tam Nguyen | Makeup: AJ Sapinoso | Hair: Fizza Hussain Qadri | Swimsuit: PIRET Collection 30

BAYFashion March 2011

Casey Lei is one of the nicest persons I have met recently.

She is just nice, too nice to realize that she is creating a traffic jam on the beach showing off her perfect figure, in a ‘UjENA’ thong back one piece monokini.

The day was already warm and toasty but with Casey on the beach, it positively started feeling like Summer

Photo: Shankha | Model : Casey Lei | Makeup: Fizza Hussain Qadri | Swimsuit: UjENA Swimwear

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BAYFashion March 2011

Patrycia Pergens joined our beach party with her sister in tow.

We ate, we drank and we made merry while this mermaid with green eyes matching the sea moss, made sure that we got jealous stares from everyone who was not partying with us. Wanna party with BAYFashion? Well become a fan of our facebook page first :-) and then come join us.

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Photo: Shankha | Model : Patrycia Pergens | Makeup: Patrycia Pergens | Swimsuit: UjENA Swimwear

BAYFashion March 2011

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BAYFashion March 2011

Sabrina has walked the ramp on countless fashion shows in the SF Bay. She said to me that she is not a swimsuit model and feels much more comfortable on the ramp than in front of a camera on the beach. But once on the beach this exotic lady was in her element, enjoying the sun and the waves while looking absolutely stunning in a gorgeous monokini from the amazing PIRET Collection.

Photo: Shankha | Model : Sabrina Porsche| Makeup: AJ Sapinoso | Swimsuit: PIRET Collection 35

Photo: Shankha | Model : Jessica Farwell | Makeup: Jessica Farwell | Swimsuit: Ujena Swimwear

BAYFashion March 2011

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BAYFashion March 2011

FINE DINING MURRAY CIRCLE RESTAURANT

by Shankha Goswami Once inside you will be ushered into a dining room which spells class from the furniture to the ceiling. Especially the ceiling which is quite an intricate affair.

Executive Chef Joseph Humphrey If you are looking for that exclusive place to take your special lady to, a place that spells class from the moment you step out of your car and hand your keys to the valet, check out Murray Circle Restaurant in the Marine County of San Francisco.

Murray Circle Restaurant is located at Cavallo Point - the Lodge at the Golden Gate, 601 Murray Circle, Fort Baker, Sausalito, CA 94965. The drive down to the restaurant is scenic and may make your date wonder if have lost your way a bit but be confident and tell her that she is in for a treat as you wind down the road into the Fort Baker area below the western end of the Golden Gate Bridge.

Make sure you make a reservation as this place is seldom available for walk in guests, primarily catering to the guests staying at the Cavallo Point resort. Parking is only valet and its very prompt and the way to go. There is some parking available on the street leading up to the restaurant but I’d advice against it as its really cool to have the care right there waiting at the door when you come out after dinner.

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Executive Chef Joseph Humphrey is a Michelin Star winner and has years of experience working in top restaurants around the country and in the Bay Area. His creations are culinary works of art and I certainly recommend starting with the ‘Grand Tasting Menu’ which will give you a variety of tastes from French to Californian cuisine to get your appetite flared up for more of the goodness. Don’t forget to order your choice of fine wine or champagne to match the exquisite food from the extensive collection available mostly by the bottle at this place.

For the main course my favorite choice has been the rabbit or the young lamb both available from the ‘Meats & Poultry’ section of the menu, but that is just my personal choice.

Overall this place will not only serve you excellent food but delight you with excellent service and a very helpful staff who are always eager and very detailed in explaining the menu and helping you make the right choices to make your evening just perfect.

So if you have a fashionista to please, this is the place to go my dear friends. This is a sure hit for a quite elegant evening for two. For reservations and more info visit: http://www.cavallopoint.com/dine.html#murray-circle-restaurant

BAY BAYFashion March 2011

RUNWAY

Welcome to our recap of the hottest fashion shows of the San Francisco Bay and Sacramento Area. BAYFashion tries its best to cover the best shows happening every month for our readers and this section will give you an inside view into the Runway Action in the Bay.

Photo: Geary Silva at Sacramento Fashion Week 2011 | Designer: Maisha Bahati | Model: Marialuisa Marquez

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BAYFashion March 2011

Sacramento Fashion Week brought in a week filled with hi-fashion, glamour and beauty to downtown Sacramento.

Produced by Magnum Opus, this show was organized and executed with a smooth fluidity that is seldom seen outside shows set in the main fashion centers of the World. The organizers donated part of the proceedings to the ‘Make A Wish Foundation’ towards a shopping spree for make a wish child Denise who has acute renal failure and has been hospitalized for over 8 months.

Models walk down the for the final bow of designer Faatui Toele’s Spring 2011 collection

The week kicked off with a fashion party on the 24th of Feb. where fashion designers, models, photographers and the press from around Sacramento and the Bay area socialized in an evening of networking and fun.

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Photos: Tim Engle & Geary Silva

BAYFashion March 2011

25th of Feb was designated as runway Day-1, showcasing emerging designers from Sacramento and surrounding areas.The designers showing on the 24th included the best in upcoming talent from Sacramento: Aubrey Jade Brenda Villalta Faatui Toele Kira Martinson Maisha Bahati Nkaujer (Jules) Thor & Noognuv Thao.

ON THE CATWALK

Left: April Airborne is the showstopper for Brenda Villalta’s collection

The collections were well thought out, the outfits had great construction and the show well put together, with great timing and models who showed off the clothes to their full potential.

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ON THE RUNWAY

BAYFashion March 2011

Above: Jacob Crumbley and Vanessa Briseno in designs by Faatui Toele

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Photos: Tim Engle & Geary Silva

BAYFashion March 2011

Designer: Maisha Bahati | Model: Gabrielle De Laney

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BAYFashion March 2011

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Photos: Don Le

BAYFashion March 2011

Photo: Tim Engle | Designer: Linzel Couture | Model: Julianna Pfeffer 45

BAYFashion March 2011

Above and Below: Models walks out in outfits by Nelly Salogub

Above: Julia Rea showcases a dress by Ceazar Cabreros

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Runway Day-2 was for the established designers from Sacramento to impress the audience with their latest collections.

Designers showing their 2011 lines in the Finale Showcase were: Ceazar Cabreros Janelle Cardenas Nelly Salogub Melissa Kay Eshonna Trice Linzel Couture & Tiana Vega Collection

Above: Jessica Gilbert in Linzel Couture

The evening was an exquisite treat for followers of fashion as these designers showed off their best and the models flaunted their style on the raised runway at the Elk Tower auditorium.

ON THE RUNWAY

BAYFashion March 2011

Above: Models walks out in outfits by Nelly Salogub Photos: Tim Engle & Geary Silva

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BAYFashion March 2011

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Photos: Tim Engle & Geary Silva

BAYFashion March 2011

BEHIND THE SCENES

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BAYFashion March 2011

Duane Ram is a part of the production company called Magnum Opus based out of Sacramento, California.

He is the driving force behind Sacramento Fashion Week and a inspiring young producer who likes quality over quantity. When I met him in Sacramento during the Sacramento Fashion Week this February I was impressed by his down to earth mannerism and cool composure. He is our featured ‘Showmaker’ for March.

Shankha Goswami: Duane we would like to start by thanking you for inviting BAYFashion to Sacramento Fashion Week and giving us a ringside view, we were very impressed by your show and the overall organization of the event. You had some very impressive designers and we were impressed by the selection of models for the event.

Duane Ram: Thank you. We had a few open calls throughout the year. I wanted the show to look professional but I also wanted it to really represent what is in Sacramento

BEHIND THE SHOW

SG: So Duane, tell us something about yourself. Where are you from? How long have you been in Sacramento?

How long have you been involved in fashion?

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DR: I’m actually from the bay area and started out there as a model. My educational accomplishments include television production, one of which won me an Emmy Scholarship for videography production,

Duane Ram http://sacfashionweek.com

Showmaker

Interviewed by Shankha

awarded by the National Academy of Television Arts & Sciences. I love the whole industry in general and am a professional actor and a member of both the Screen Actors Guild and the American Federation of Television & Radio Artists.

I moved to Sacramento about 10 years ago and met up with a photographer who was planning an event to network with all the local talent. Her name was Grace Ballesteros and the event was called Magnum Opus.

We started producing shows and I was more involved with the model management part of it all. I’m not quite sure when or how it happened, but the next thing I knew I was pretty much doing everything. Grace trusted me and relied on my experience as model to produce the shows. At the time I was still doing the commute to San Francisco. The one thing I wasn’t very happy about in Sacramento was where and how the fashion shows were done.

Photo: Billy Winters

BAYFashion March 2011

Designer was doing club shows that started at around 11PM in a small venue. They weren’t getting the recognition they deserved. Yes it was a packed venue but the crowd was not there to see the clothes. They were there to see a show. There’s a difference.

SG: Is this the first Sacramento Fashion Week you have organized? How many shows have you done in the past at this level?

DR: The first fashion week was done in 2008 and it basically consisted one show and a launch party. I didn’t start producing til the following year. For 2010 I pretty much was in charge of the whole production. From the designer selections to the model casting. I also wanted to stretch out the week and add more days. It’s not an easy thing to do and so I was also trying to find producers. We had the dates set but then a whole bunch of wrongs happened. I not only lost a producer but lost the venue. So I made the decision to not do a show for 2010 and it all worked itself out for 2011.

SG: What are future plans? Are you planning any other events in the near future?

DR: Well now that we have established Sacramento Fashion Week I want to keep the momentum going but not overdo it. This is not New York or LA. What works out there does not always work here. It’s too early to say, but I may do a small show in summer just to keep the Magnum Opus name out there. However my main goal is to keep Sacramento Fashion Week alive. I don’t think we are ready to have two shows a year just yet.

SG : What makes Duane Ram tick? What inspires you?

DR : What inspires me is seeing people just going for it.

Doing what they believe and just being creative. This production hasn’t been the easiest thing to do, but I believed that if it’s presented right people will come and support the local talent. That there is what inspires everyone else, and that’s what’s going to keep the city alive.

SG : And lastly I am sure our female audience would like to know a little bit more about your ‘Status’ ?

DR: LOL well I am single. It’s not easy keeping a relationship when you’re doing a million different things. I’m always on the phone texting or at a computer following up on contacts. Oh and I have a full time job as well as an accounts receivable manager. Don’t ask me how I make time to do everything, but yeah that pretty much kills my social life. I took 2 weeks off in December to visit family and after 4 days I was ready to return. By then my vacation was over and I was making calls and checking up on my associates making sure things were getting done…

LOL Career wise I’m not where I want to be so I don’t feel like I’m ready for a relationship just yet…. but never say never

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BAYFashion March 2011

Constance NG - Design Label

by Julia Saori

The 1st annual Constance Spokesmodel Search was held at the Carnelian Bay on Saturday February 26th, 2011. The event was a mix of fashion show and beauty pageant and marked the Finale of Constance Ng’s 2011 search for 3 spokes-models for her line of evening wear.

The first round consisted of letting the contestants wear their favorite black or grey Constance Label 2011 outfit and styling it with their accessory of choice to create a look for themselves. One by one the 24 contestants strutted on stage in two rounds. The contestants walked the V shaped runway and then stood in a V formation on stage as the two MC’s asked them questions about Constance’s outfits, their fashion preference, world fashion questions and even questions on how they felt that they could enhance the label if they won. The 24 contestants were tested to show their entrepreneurial skills and their personality in this round.

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Photos: Michael Vu

BAYFashion March 2011

At the intermission, guests were able to mingle and take pictures at the fashion back drop with

ON THE CATWALK

The panel of judges consisting of show maker Charleston Pierce, fashion blogger Michelle Ruiz, entrepreneur Stephanie Ng & makeup artist Mystie Rodriguez from Chanel cosmetics scored the contestants on their sense of style, entrepreneurial flare, runway and photogenic qualities (based on slide show of pictures) .

2011 Spokes model search - Finale San Francisco Bay Area’s beauty pageant titleholders who dressed in their winning outfits complete with their Crown’s. The beauty queens included Miss Asian America, Miss Vietnam World ,Miss Contra Costa, Miss Teen Taiwan USA, Miss United Nation, etc . There was a fully stocked bar available for the guests and a VIP lounge with snacks for the VIP guests.

The theme for round 2 was “BARBIE & KEN” in which the contestants wore pink and purple colored mini dresses and were escorted by 8 hot male models from San Francisco. All the male models wore matching pink ties and helped the models strike couple poses together for the panel of judges and guests.

After the second round of posing the beauty queens took the stage to give the audience a look into some of the most beautiful faces in the bay.

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BAYFashion March 2011

Above: The Winners of the evening pose with their bouquets and bashes celebrating their win

Ravi was in his element during the personality round asking the girls questions about international fashion and improvised questions based on imaginary evening dates with strange individuals in foreign countries...He made the audience laugh while the contestants sweated.

The winner of the evening was Eliza Beth with Morgan Miller coming in a close 2nd. The 3rd runner up was Marissa Borgman.

The top three winners were presented with intricately designed bouquets made with Hello Kitty stuffed animals and artificial flowers . Once the winner was announced there was a balloon drop with pink and purple balloons floating all over.

Special awards were given for four categoriesBest Styling: Havsa Hulsha, Fan Favorite: Morgan Miller, Best Photo: Jackie Smith, and Best Entrepreneur: Elizabeth.

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Photos: Michael Vu

Right: 3 of the local beauty queens pose on stage between rounds

The master(s) of ceremonies for the evening were Ravi Sastry and Eileen Wong who managed the event pretty aptly, putting the contestants through the various rounds and questions while keeping the audience engaged and entertained in between.

BAYFashion March 2011

Below: The Judges and the contestants with winner Eliza Beth after the winner is announced

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BETWEEN THE SHOW

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CUTIES

BAY

MODELS - MAKEUP - MORE

BAYFashion March 2011

Charleston Pierce’s

Most Promising Model of the Month for March 2011 is:

Imani Watson Imani was shot by ace photographer Tim Engle at the Union Square Hotel in San Francisco.

THE PIERCE’ing PICK

Imani’s hair is the art of hair maestro James Griffiths of Salon Blu and makeup done by wonder artist Cesar Rivera.

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We also selected Imani as the current face of Creita Jewelry by San Francisco based Designer Semiha Durak. This shot shows exquisite earrings and neckpiece from Semiha’s Creita collection.

BAYFashion March 2011

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BAYFashion March 2011

Monochromatic Makeup

THE BEAUTY SPOT

by Aliya Qazi

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We hear the buzz about “monochromatic makeup” but only a few of us know what it is. Today we will explore the meaning of the word and will learn the best techniques to master the look. Mono means one and chrome means color, so a makeup look that involves one color or the shades of the same color, is monochromatic or in simple words, natural makeup.

This is my favorite type of makeup for two reasons.

The first is the ease with which you put it on and the second is its natural appeal. You feel like a prettier and more confident you without wearing tons of makeup.

Face and cheeks: Looking flawless with the “no makeup look” is no easy task but here are some tricks to get you started. The first trick to this look is flawless skin. Apply primer prior to your foundation to get a nice base.

Foundation works a lot better on a properly prepped face. Wear a foundation that is closest to your natural skin tone.

Contrary to public opinion, the best way to check your foundation is to apply it to your neck and not on the back of your hand. Use a concealer to cover blemishes, skin discoloration, or any darkness around the eye area. Then apply powder to control shine, this also allows the makeup to maintain longer. The next step is to do proper contouring and highlighting.

Nude makeup is all about light and shade in the right spots. Take powder a couple of shades darker than your skin tone and apply it under your cheek bones as well as along the jaw line.

Go for naturally flushed cheeks with pink and peachy shades and don’t forget to highlight your cheek bones for a healthy glow.

Model: Khrystyna Ukushu | Photo: Rummy Makmur | Makeup & Hair : Aliya Qazi | Jewelry Designer: Lionyze by Lion Got Jewelry

BAYFashion March 2011

Eye: Brighten your eyes with a hint of gold, beige, or any neutral shade on your lids, followed by contour with a couple of shades darker than your skin tone; always highlight your brow bone. Apply a dark brown or black eye shadow very close to your upper and lower lash line, it gives you the illusion of thicker lashes, finish the look with a coat of mascara.

Fill in your brows with an eye shadow closer to your natural hair color to get a very soft look comparable to sharp pencil edges. At night perfect the look by applying another quote of mascara, make sure to wear black eyeliner in your waterline and smudge it for a soft impact.

Lips: Always use a lip liner to get the desired lip shape and to prevent fading. It is sometimes hard to find matching lip liner so use the one that is closest to your skin tone, it will work with pretty much any lipstick. For this look any nude, pink or peach color lipstick will work, complete the look with a hint of neutral color lip gloss.

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BAYFashion March 2011

Aliya Qazi is the Beauty Editor of BAYFashion Magazine. She is a mother of 2 who specializes in Indian/Pakistani, Asian and Western bridal makeup.

In addition to her specializations, she very experienced in both fashion makeup and hairstyling. You can see Aliya’s work at www.makeupbyaliya.com and www.looksbyaliya.com.

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Model: Khrystyna Ukushu | Photo: Rummy Makmur | Makeup & Hair : Aliya Qazi | Stylist: Hector Vargas

BAYFashion March 2011

Khrystyna Ukushu

by Hilary Shepherd

It all began with a beauty contest at the age of 13 in Eastern Ukraine.

Her hair was short and colored bright red; on this day, the tomboy wore a dress. Khrystyna Ukushu strutted her stuff and blew it out of the park, setting into motion a new-found appreciation for fashion.

One that would ultimately change her life forever.

Fast forward eight years, and almost by accident, Khrystyna fell into the world of professional modeling. Managing the career of a budding model led to photographers asking to photograph Khrystyna, which led to a portfolio of professional pictures. Next came the Elle Magazine and Look Models sponsored contest to become the next Bebe it girl.

The impression she left on the contest judges must have been a great one, because when Khrystyna arrived at the semi finals in sun glasses, heals, and a hat, she was almost instantly recognized by a woman from the Elite agency. Somehow, through the shock, Khrystyna was able to fill out a bunch of paperwork, pose for some snap shots and a tape a short video introduction.

A couple of weeks after her return home, Khrystyna received a call with the news that she made it to the Finals in the nationwide contest.

She was flown out to Beverly Hills, where camera men followed the six finalists while they enjoyed all the splendors the area has to offer.

By the time the contest was over, Khrystyna was signed on with the Look Model Agency out of San Francisco.

That’s when things really took off.

Over the past two years, the now 25-year-old native of Russia has moved to San Francisco, immersed herself in the local fashion scene, modeled in photo shoot after photo shoot, and has even landed contracts with several national and international brands including Buxom cosmetics. Currently, Khrystyna is the 2011 face of Wet & Wild cosmetics, and can be seen all over the country at CVS and Walgreen displays.

Model: Khrystyna Ukushu | Photo: Dorit Thies (http://www.doritthies.com)

MODEL PROFILE

Taking what she thought was a shot in the dark, Khrystyna entered the contest – along with 6500 other girls – and didn’t think much more of it. A few days later, a phone call came from New York during which Khrystyna was invited to be one of 600 girls at the semi finals.

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BAYFashion March 2011

When Khrystyna isn’t busy rocking the fashion world with her beautiful self, and working on building her new fashion event planning business, Ukushu Presents, she’s volunteering at the Raphael House in San Francisco, which provides family support service and shelter for families and children experiencing homelessness, and helping to promote other young models.

Grateful for all the experiences she’s had, Khrystyna wants nothing more than to see young people go after their dreams and succeed at everything they do.

“Listen to abstractive criticism, but never be affected emotionally by it; or it will exhaust you and make you very unhappy. Learn from everyone who succeeds in fashion, either from TV, magazines or even your best friend. Never be jealous, but support the reality. You are beautiful, every single girl is. It’s about how you show it and present yourself.” – Khrystyna Ukushu Khrystyna is available for private coaching and answering any questions she can via Facebook at facebook.com/ukushu or e-mail at contactkhrystyna@yahoo.com

About the author: Hilary Shepherd is a freelance writer living in Berkeley, CA. She is the Editor and Head Writer for www.SuperStarGossip.com and available for various writing projects including guest blogging and article writing.

For more information, send an email to hilary@hilaryshepherd.com Model: Khrystyna Ukushu | Photo: Rummy Makmur | Makeup & Hair : Aliya Qazi | Jewelry Designer: Lionyze by Lion Got Jewelry 64

BAYFashion March 2011

1714 Union St, San Francisco, CA, 94123

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BAYFashion March 2011

CHARLESTON’S TIPS

How To Bring It and Stand Out!

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by Charleston Pierce

Column foreword by Shankha: Models if you are reading this and you are from the San Francisco Bay Area, then you most probably know Charleston Pierce. Charleston was featured as the ‘Showmaker’ in our last issue and since then I have gotten to know him a little better and I realized that the title ‘Showmaker’ is too little for this Giant of a man.

He not only organizes amazing shows, on top he makes models, he creates talent, he helps people with dreams and he inspires superior performances. Just his presence changes the tone of shows and his exuberance charges the air with electric energy.

Charleston Pierce has been extremely gracious in agreeing to write a column for BAYFashion which will give tips to models about how they can stand out from the rest. Thank you Charleston!

Here are Charlestons 5 Runway Tips for March 2011: 1. Have fun! If you are having fun with it, you will project the best and most confident personality for the runway.

2. Keep it simple. Don’t attack too many poses, swing your arms or gallop down the runway. Keep it smooth and poised.

3. Ladies, give some hips.

4. Pause for at least 3 seconds at the end of the runway. Take your time. Remember you want the cameras to catch you.

5. Connect with the crowd.

BAYFashion March 2011

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