CEO's Corner®-By K.L.P Entertainment™-"December 5th Edition"

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Microsoft's $69 billion acquisition of Activision Blizzard, which is being reviewed in 16 countries, has emerged as a litmus test for whether internet behemoths can acquire businesses in the face of criticism. Microsoft has recently accused Sony, its main rival in the video game industry, of misleading authorities. To British officials, its lawyers demonstrated video game devices, including an Xbox. Additionally, Microsoft's major union's president has

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consumer technology since AOL acquired Time Warner two decades ago and significantly more expensive than Elon Musk's most recent $44 billion acquisition. using Twitter.

Microsoft's goal is to convince hesitant governments all around the world to authorize the mega takeover. Microsoft is under the biggest regulatory pressure it has had since the antitrust disputes of the 1990s since sixteen

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Microsoft's ability to acquire Activision, the company behind games like Candy Crush and Call of Duty. If Microsoft's public relations department has spent the last ten years cultivating the company's reputation as a good guy, but nobody can get a megadeal approved, can they? Brad Smith, the president of Microsoft, stated in an interview that "this deal would scarcely be of any interest" if it had occurred four years earlier. "If one cannot perform an easy task, then we will all know that one cannot perform a difficult task."

Meta in 2020 for $315 million, was made to sell last month by Britain.

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Regulators' main issue with the Activision transaction is whether it breaks antitrust laws by giving Microsoft excessive control over the video game industry. industry. They fear that as more gaming is streamed online, Microsoft might take Activision's titles away from rivals like Sony or use them to gain an unfair advantage.

According to Mr. Smith, Microsoft was willing to formally concede to restricting its business methods in order to allay antitrust worries. But until a company flips off a portion of its

operations, the United States and other nations are increasingly viewing such guarantees as inadequate. According to William E. Kovacic, a former F.T.C. chairman, Microsoft's acquisition of Activision will well can the he

The journey seems to be far off. Only Saudi Arabia and Brazil have rati the agreement out of the 16 governments that have reviewed it. Microsoft predicted that Serbia will to swiftly approve the agreement. The most important regulators seem to have doubts about the tech giants. A prominent Amazon critic and legal expert, Lina Khan is the head of the F.T.C. The European Commission launched an investigation into Microsoft's cloud service and penalized Google for breaking competition laws. The Competition and Markets Authority in Britain has becoming increasingly antagonistic toward business transactions. The Competition and Markets Authority stated in a statement that it would publish its conclusions regarding the transaction in the "new year." According to the European Commission, the inquiry is still ongoing. The FTC chose not to comment on the transaction.

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In 2016, Microsoft completed its $26 billion acquisition of professional networking site LinkedIn, making it at the time its acquisition.six government endorsements. According to Mr. Smith, the contract "much more resource-

It's important for Microsoft to get permission for the purchase. With yearly sales of more than $15 billion, primarily under the Xbox brand, gaming has emerged as its most significant consumer industry. The success of Microsoft's Game Pass, a gaming subscription service akin to Netflix, is a factor in Satya Nadella's incentive package. In addition, Microsoft pledged to reimburse Activision up to $3 billion if the acquisition fell through.

Activision also needs the transaction to be successful. A year ago, it was in trouble, its stock price plummeting as it battled with allegations of sexual misbehavior and employee unrest. Activision's CEO, Bobby Kotick, claimed in an interview that he had a "high degree of

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options so they can play any game on any platform" during a discussion with reporters. Courts frequently consider how a merger will impact consumers.

Several senators requested that the F.T.C. thoroughly investigate how the transaction will affect employees. Activision was the site of a communications workers of America organizing campaign. vocally questioned the agreement as well. The F.T.C. chair, Ms. Khan, has shown more interest in carefully examining how mergers can harm employees. In a deal with the C.W.A. negotiated in

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in June, Microsoft agreed not to obstruct Activision unionization. According to Chris Shelton, president of the union, "more lawyers than a lawyer convention" were in the concessions.

In a meeting with Ms. Khan last month, Mr. Shelton commended Microsoft's resolve to refrain from

intervening in union elections and said that the agreement should be approved.

"A lot of organizations offer lots of things, but they never keep their promises," the F.T.C. informed him, recalled. He claimed he informed the agency that the contract was in writing and had never been broken.

According to an F.T.C. spokesperson, agency representatives made no comments during the meeting regarding the agreement or the deal. Microsoft has had less success quelling Sony's objections, which creates the PlayStation

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highlighted its reasoning.

Microsoft claimed that Sony had "overstated the relevance of Call of Duty to its viability" and had misled the regulator.

Maintaining and expanding the current Call of Duty business, according to Mr. Spencer, is crucial to the deal's economics.

Jim Ryan, the CEO of Sony Interactive Entertainment, claimed in a statement that it was "not accurate" that his company had mislead regulators. He claimed MicrosoftIt was noted that the company in question was "a tech powerhouse with a lengthy history of controlling industries" and that "it is quite likely that

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many devices, such as cell phones.

The British regulator expressed worry in September that integrating Microsoft's cloud computing prowess with Activision's game catalog would offer Microsoft "an unprecedented edge" over game-streaming rivals. Microsoft claimed that because its streaming was not supported by its Azure cloud technology, it had "no advantage." This year, Microsoft stated in its annual report that its streaming product "utilizes" Azure. The business claimed that although its gaming servers utilized Azure's data centers, the hardware was separate. According to a source with knowledge of the F.T.C. in the United States, the deal is being examined by more than ten employees of the agency. In the late summer and early fall, they spoke with executives, including Mr.

Two people claimed that the F.T.C. recently inquired about other companies providing sworn statements to outline their worries, which is a hint that it may be preparing a legal challenge to the acquisition.

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