Issue 2 by Konica Minolta CAMEA

CAMEA CONNECT

CUSTOMER FOCUS AT IPEX – SEE PAGE 05

ISSUE 02

2014

EXHIBITION NEWS – FOCUS ON IPEX

COUNTRY EVENT – INFOLAND KAZAKHSTAN

PRINTSAMPLES PAGES 20 AND 28

IN THIS ISSUE:

ENVIRONMENTAL NEWS

COMPETITION

06 – Staff Profile 08 – MPlus - Modular Permanent Learning System 21 – Smart Database System 26 – Digital Imaging Square Malta

11 – It takes the right ideas to shelter our planet

18 – Winner iPad Mini issue 1 19 – Spot the difference & Win an iPad Mini

COUNTRY NEWS

EXHIBITIONS

12 – Kyrgyz Republic, Bishkek Konica Minolta & IDC event 13 – Kazakhstan Annual Key Partners Meeting 2013

04 – IPEX 2014

LATEST NEWS 24 – Konica Minolta awarded RobecoSam Silver Class 12 – Konica Minolta makes history winning A3 MFP line of the Year Award for the 4th year in a row

MARKETING NEWS 16 – Tips on producing a memorable business event 18 – New(s) on Infohub 20 – Konica Minolta Print Sample 27 – Follow us 28 – Konica Minolta Print Sample

DIGITAL1234 NEWS 14 – New Microsite Digital 1234

MARKET NEWS 22 – The Financial Vertical Market

Scan the QR code for direct access to the digital version with working links of CAMEA Connect.

Please email your stories to CAMEA Connect camea_newsletter@konicaminolta.eu www.konicaminolta.eu Konica Minolta Business Solutions Europe GmbH Oftec Business Centre 2 Notabile Road Birkirkara Malta Layout Design: Oliver Ukat Text: Pauline Galea, Robert Mifsud and Diana Lavender. Front cover & page 3 image: © Robert Mifsud.

CONTENT/EDITORIAL 02/03

Hello and Welcome Time is passing very quickly, not long and another fiscal year has come to an end. Still there is some time left to make sure we close the current financial year on a high and prepare for an even better fiscal year in 2014. Inside this issue of CAMEA Connect you’ll find valuable information about the recent awards won by Konica Minolta, new products and the successful development of the Konica Minolta Compass training system. Konica Minolta is an IT company, with hard- and software products/solutions which are developing and evolving at a fast rate to keep up with our clients’ demands. But without dedicated and up-to-date training for your and our staff, neither of us will succeed. As manager, we ask you to support your staff. Give them access to the available resources and time to complete the training. As employee, find your weaker points, develop, train and ask for support from your manager.

Don’t look at training as a “nice-to-have”, but as a must have! In this issue we will also be looking at one of the most important events for Konica Minolta – IPEX 2014. Held in London from the 24th – 29th of March at the ExCel, Exhibition Centre. With an extensive exhibition space of 1,200 sqm, Konica Minolta will have the single, largest stand at IPEX. This underlines the importance our company attaches to the production printing market and to IPEX. IPEX will be the main event closing FY13 and giving clear direction for Konica Minolta in starting FY14. Your Konica Minolta CAMEA team will also be present at all times and will be happy to welcome you, your staff, your customers and press guests at this fantastic location. I look forward to seeing you at IPEX! Thank you for your continued support to Konica Minolta. Yours,

Mark Oldfield Senior Area Manager CAMEA & Head of Malta Offices Business Operations Division Konica Minolta Business Solutions Europe

KONICA MINOLTA PP INTEGRATED CAMPAIGN

GET EXTRAPOWER.

I WANT MY BUSINESS ENABLED TO BE MORE PRODUCTIVE AND COST EFFICIENT

AND ENABLE YOUR PRINT BUSINESS TO TRANSFORM ITSELF. Visit us at IPEX 24.–29. 3. 2014 Hall N 1, Booth C 130 London, UK ipex2014.konicaminolta.eu

www.konicaminolta.co.uk/enableyourbusiness #enableyourbusiness

EXHIBITION NEWS 04/05

Konica Minolta brings customers into focus for IPEX Konica Minolta will be showcasing its holistic approach to the production printing market through services, solutions and new technology at IPEX, being held from 24th - 29th March 2014, at the ExCel – London. Demonstrating real-value business opportunities and hosting live demonstrations across software, services and products will be at the heart of Konica Minolta’s offering on Stand N1 C130. Konica Minolta will be a major driver in reshaping industry trends and perceptions at IPEX, where it will be the largest exhibitor (1,200 sq m of floor space in a prime location). Leading-edge business technology & setting new standards, will be complemented by practical seminars, encompassing Konica Minolta’s Digital 1234 business support platform. The initiatives enable customers’ businesses to profitably grow and transform, adapting to new market conditions. Expect product and service news announcements, which will include latest details on KM-1 and the B2 cut-sheet inkjet press. Outside of traditional printing, packaging and book publishing,

newer applications will cover labels and packaging. Marketing automation, cross media, colour management and managed print services will also be a key focus, as will sustainability. All underpin Konica Minolta’s strategy to shape longlasting business partnerships through providing services for customers across all platforms. Konica Minolta will provide thought-leadership into wider visitor attractions, both on its stand and elsewhere at IPEX, including the World Print Summit. Entrance tickets can be ordered for free (online) via the following website https://olr.

registerbynet.com/IPEX2014/Home/ NewUser?type=Visitor All visitors need to make their own arrangements with regards to accommodation/flights/tickets, however we remain at your disposal for any assistance you may require. Furthermore, our CAMEA team will be present on the stand throughout the IPEX period – we kindly ask you however to co-ordinate any meetings required with our representatives by sending a mail to Pauline Galea (pauline.galea@konicaminolta.eu). You can also contact her directly for any other information concerning IPEX!

Further information regarding IPEX 2014 on InfoHub IPEX 2014 - Ad and Invitation https://infohub.konicaminolta.eu/C12574DA003DC63D/0/05E9E1E4E04E092DC1257C71004E9A94?OpenDocument Hotel/Restaurant/Sightseeing Recommendation presentation http://www2.konicaminolta.eu/tmp/131213_Sightseeing_Programms_Reccomodation_IPEX_TCE(2).zip Opening hours : 24th – 28th March : 10.30 – 18.00 hrs 29th March : 10.00 – 16.00 hrs IPEX Website: http://www.ipex.org/

STAFF PROFILE

Business Development Specialist - Office Systems In every issue of CAMEA Connect we would like to introduce you to one of our CAMEA team members. In this issue we interviewed David Fava, Business Development Specialist - Office Systems, and asked him about what he is up to in his spare time.

Where would you like to be in your career five years from now? If I were to picture myself five years from now, the most important thing that I would want to have achieved by then would be my Master’s Degree. Having gathered enough experience from the field and applying it to theory in order to

keep moving forward in my career. Also, I hope to have started moving up the ladder to a more responsible position within our company.

“I try my best each day” Was there a person in your career who really made a difference? My career has just kicked-off, and still too ‘green’ to have been given an influential change by a thirdparty. However, I must admit that there are people who I aspire to, and who make me want to achieve more in life, and motivate me to become as proficient as I can be in my work. What is your personal mission statement? I’m not the kind of person to stand by

statements, or quote other people; I simply try my best each day to try and achieve something that I have not been able to achieve the day before. However, there is one statement I always try to live up to; ‘don’t dream of it, work for it’. Life has taught me that it’s not enough just to wish for something, or simply because you think you deserve it. In my opinion, self-pity is the greatest inhibitor to a successful life. You have to be the one to achieve your dreams, and you have to work hard to get there. What do you like to do most in your spare time? Everyone knows where to find me; at the gym. I’m a fitness freak, and I spend most of my time there

Azure Window - Gozo

Hi, name is David Fava, I am Maltese, originally from the smaller island of the Maltese archipelago, Gozo, and at 23 years of age, I am the youngest member in our team. I graduated from the University of Malta in November 2012 with an Honours Degree in Marketing. I am a very determined person, highly ambitious and optimistic.

Cast of Homeland

STAFF PROFILE 06/07

after work. On Saturdays, I also enjoy early morning jogging, before heading out for some weekend fun. In the summer months though, I gladly give up some of my time at the gym for water skiing! I die for some adrenaline rush! Camping and partying also top my interests list. What’s the best movie you’ve seen in the last year? I have to say it wasn’t a movie, but a hit television series, called Homeland. Beat any other film I saw, by far. What’s the last book you read? I have to admit, it’s been a while since I read a decent book. After graduating from University, reading and I haven’t been that close. Mostly, now I read only Men’s Health magazine and other fitness magazines online. The last book I read was Shutter Island by Denis Lehane. What would you do if you won the lottery?

I never actually stop and think about something like this – for starters, I hate gambling. However if I were to win the lottery, I would invest in a luxurious property, travel to some unusual tropical destination – the Caribbean Islands, Barbados or somewhere far like Japan or India! The rest I think I would invest in a brokerage company and manage the money myself as a hobby – I studied Finance too in case you’re wondering how I would do that. Finally, I would donate some money in aid of preventing and helping child starvation. What is your favourite memory from childhood? Tough question! I loved waking up early, every Sunday morning for the football match; playing football in the streets; spending summer at the beach house with my family in Xlendi bay - lovely memories. May we take this opportunity to wish David all the best in his role with Konica Minolta. And who knows what the future will hold...

In the next issue of CAMEA Connect we will be introducing Joseph Ibrahim Milad - Konica Minolta CAMEA - Consultant for the Middle East Countries.

‘Well Trained Staff Can Konica Boost Sales’ Minolta completes multifunctional bizhub series with launch of black-and-white devices

In our first issue, we have introduced to you the new Sales Track “COMPASS” and explained how it can provide your sales employees with the exact knowledge they need in order to do their jobs perfectly! May we remind you however that the benefits obtained from COMPASS can be achieved across ALL salesrelated levels.. For the customer : Well-trained sales employees with excellent skills & ready to face all situations.

COMPASS – TRAINING SYSTEM SUCCESS AT ALL FOR SALES LEVELS WBT examples

COMPASS

Provide your sales employees with exactly need to do their the knowledge jobs perfectly they – with COMPASS, Konica Minolta certification the European system.

Increase your sales system for sales with the professional trainin g employees The structure of this system is designed to with professional supply your sales training at every staff level. It is especially novices but even professionals suited for can benefit by gaps. The modules closing knowledge are profound knowledge interactive, multimedia-b ased and make transfer an enjoyable activity.

For sales professionals : Potential for additional sales through improved client understanding.

Benefits across all sales-related levels

– COMPASS allows sales employees knowledge level to improve their – the flexible and adaptable whole training system is very to individual requirements – COMPASS offers sales managers the opportunity and sales staff to set professional training goals and milestones for their

– For the customer:

– COMPASS reflects our strategic goals and establishes a Konica Minolta COMPASS standard guarantees standardised for all sales employees. It knowledge levels sales organisations across all

– Skill

– Well-trained sales employees with excellent skills for all occasions – Standardised qualification system consistently competent guarantees sales staff – For sales professionals: – Potential for additional sales through improved client understandin Sets g – Up-to-date and theirmaterial modules for self-study, with relevant packed knowledge for everyday challenges – Opportunity to close knowledge gaps qualify

and to become a KONICA MINOLTA fully trained business – Konica Minolta ESSENTIALSpartner and consultant – Environment Essentials IT ESSENTIALS – OPS – IT Essentials – Project Management– For the sales organisation– Information Security – :Dealing with External – Konica Minolta’s Partners in IT corporate

emerge to a professional strategy strives to consulting company. The COMPASS training sessions help the organisation to be successful in this change – Large amount of knowledge PRODUCT ESSENTIALS for all sales training needs, – Multifunctional even for complex Products – Colour customer environments and scenarios – Printing

We have also mentioned a special promotion related to COMPASS which is being offered to you, our esteemed partners and to all your employees within your organisation, having a valid MPlus account. For those already familiar with COMPASS, you may have noticed that each skill set normally comes at a cost. We are happy to announce that for ALL MPlus users from CAMEA area, all COMPASS exams will be on free of charge basis until further notice. So we urge you to make use of this special introductory promotion being offered ONLY to CAMEA partners!

About COMPASS COMPASS is a collaborativ e training program developed by several European countries. reflects what we want to achieve: orientation towards success – for you.

PRODUCTION PRINTING ESSENTIALS The name – Production Printing Essentials to be an

For the sales organisation : Large amount of knowledge for all sales training needs, even for complex customer environments & scenarios.

VALUE ADDING ESSENTIALS – Application Categories – Device Management – Middleware – Document Management Systems – Business Process Optimisation

SALES ESSENTIALS mplus.konicam inolta.eu

– Market Place – Sales Organisation – Finance Skills – Acquisition – Producing Quotes – Relationship Management – Presentations

ADVANCED PRODUCTION – Central Reprographics PRINTING Departments – Commercial Print – Wide-Format Please Printers send general

enquiries to Compass@konicaminolta .eu or contact the Konica Minolta The content Academy. produced for COMPASS suits the needs of The modular Konica Minolta our sales employees and design of the account managers training system Business every knowledge all over Europe. serves both Solutions level, making Europe the novice andGmbH it easy to enter consist of different even the professional. Europaallee the training 17 system modules, and There is and increase the expenditure finished Skill Set, 30855of Langenhagen the user’s personal a suitable Skill Set for time for the student receives Germany sales success. to create individual Tel.: +49 (0) 511 every module lies between a certificate. The Skill Sets Furthermore, 74 04-0 20 and 40 minutes. learning paths this training system accordingFax: For +49 every to the challenges (0) 511 74 10 50 successfully allows sales employees they face in their www.konicamin and their daily work, as olta.eu well as their business managers goals.

COMPETITION TIME! You may also remember from our first issue that we will be having a competition in relation to COMPASS & its actually very easy to participate! The winner will be selected according to the amount of COMPASS exams he/she manages to finish & achieve by the time our 3rd issue of our newsletter is out (middle of March). It is very important however that at least the ‘KM Essentials Skillset’ (consisting of OPS, KM Essentials, Project Management & Environment

The MPlus Winners pack includes: magic pad, usb stick, lany book A4, PDA pen, smartphone cleaner, all-sitfleece, business card holder, ball pen and lanyard.

modules) is fully completed by that time. We have prepared a nice selection of Konica Minolta giveaways for you, carefully chosen in order to make your studying time easier and more enjoyable ;-)

And... We already have a winner! Our first prize goes to Ms Yvonne Gacheri from Express Automation, Kenya. Ms Gacheri has successfully managed to complete all 7 skill sets available on COMPASS (total of 28 exams)! So a BIG well done for her great performance and let’s hope that other students follow her example. Make sure to register on MPlus today (https://mplus.konicaminolta. eu) or send a mail directly on pauline. galea@konicaminolta.eu for further assistance.

LATEST NEWS 04/05 08/09

THERE ARE THINGS EVEN OUR BEST DEVICES COULD NOT COPY THAT’S WHY WE HELP TO SAVE THEM Konica Minolta products make it easy to consider the environment. On the one hand, the procurement and the production of our devices and consumables is based on strictly eco-friendly standards. On the other hand, the everyday operation of our multifunctional printers contributes to an extensive saving of energy and resources. There’s only one world. We know it takes a great deal of effort to keep it a friendly place.

www.konicaminolta.eu

“It takes the right ideas to shelter our planet!”

ENVIRONMENTAL NEWS 10/11

At Konica Minolta we aim to continuously reduce the environmental impact of our products at all stages of their product life cycle i.e. from design, procurement, production, supply chain and transport, to their use and ultimate recycling or disposal. All these life cycle stages are carefully monitored through a general input-output analysis and in terms of energy and resource efficiency, recycling and waste prevention and of course compliance with the relevant environmental and safety regulations. To meet this responsibility, Konica Minolta formulated the “Eco Vision 2050”, and at the same time, set priority themes and specific targets in our “Medium Term Environmental Plan 2015”. Furthermore, to achieve these targets, we are working to establish unique systems across the product life-cycle with a focus on the 3 Green Activities; • Green Factory Certification System • Green Products Certification System • Green Marketing Activities In our first issue we have made reference and explained briefly “The Green Factory Certification System”. This system adds a ‘New’ certification criteria to enhance environmental activities at product sites. Let’s move now to the second green activity. The “Green Products Certification System” promotes the development of environmentally responsible products by defining evaluation standards for environmental performance. Under this system, standards are set for each of the different businesses and product characteristics and products which meet these standards are certified at one of three levels:

• Sustainable Products: Products that contribute to realizing a sustainable society. • Green Products Plus: Products that achieve the industry’s top environmental performance. • Green Products: Products that achieve toplevel environmental performance in the industry. The targets are basically set as early as the product planning stage. Not only must the product meet standards for environmental performance, it must also fulfil requirements such as being produced at a Green Factory certified plant, compliance with environment-related regulations and management in accordance with the Group’s CSR procurement plan. On the other hand, the “Green Marketing Activity” is a Community-based energy-saving and recycling activity around the world! Community-based activities to reduce environmental impact, including employing eco-friendly company vehicles, installing a photo voltaic power generation system and pro actively recovering used consumables such as toner cartridges, are conducted at Konica Minolta bases worldwide. As an example we can refer to the Eco driving promotion in Japan. Konica Minolta Business Solutions Japan Co Ltd promotes eco driving at work and at home as a key measure for reducing the use of petroleum-based resources. The company has prepared a

booklet which gives specifics of ten aspects of eco driving and encourages driving that is mindful of both the environment and safety. In addition, a vehicle operation management system, which checks vehicle conditions such as fuel consumption was implemented for its companyowned cars in fiscal 2009 to promote eco driving. FACT: Konica Minolta Optimized Print Services (OPS) significantly reduces both cost and CO2 emissions! OPS reduces environmental impact by down sizing the output fleet and proposing the ideal locations. Stay tuned and look out for our Environmental Section in our next issue of CAMEA Connect for the latest news of Konica Minolta’s environmental activities and technologies! For more information you can send an email to: camea_ newsletter@konicaminolta.eu

KONICA MINOLTA & IDC EVENT Bishkek, Kyrgyz Republic On 20th of February Konica Minolta together with IDC organized a conference “Optimization and diversification of business” in Hyatt Bishkek, Kyrgyz Republic. It was the first mutual event of Konica Minolta and IDC in the Kyrgyz Republic Ildar Giniatullin, the Director of Infoland, Konica Minolta’s distributor for three countries – Kazakhstan, Kyrgyzstan and Tajikistan - says that market of this country is underestimated. The “Optimization and business diversification” conference marks the start of a series of marketing activities in the Kyrgyz Republic in order to improve the situation. Representatives from some of the largest companies from various sectors were invited to participate during this event. The conference welcomed 82 participants from 52 different companies. Ms. Zulfiya Getmanchuk, Associate Conference Director, IDC Central Asia, informed us that she was pleasantly surprised with such great turnout for this event. Local Konica Minolta dealer – Logic, which is one of the largest IT integrators in the country, supported the event and attracted many potential clients. The agenda for the conference was compiled in a way for participants to first receive an impression of Konica Minolta today and which solutions Konica Minolta could provide for

potential partners. Also on the agenda were the concepts of TCO (Total Cost of Ownership) and Click Contracts. The conference started with the presentation of Mr. Alex Gvozdenko, manager of research program in CIS, IDC Imaging Printing and Document Solutions. He discussed the main trends of the market moving to Managed print services (MPS) and showed benefits of such approach as well as statistics on results of using MPS in different sectors. Support during the event was provided by Konica Minolta’s Malta office, Mr. Robert Mifsud, Business Development Manager. He contributed towards the event with two presentations, MPS and Konica Minolta’s Optimized Print Services (OPS) concepts. His presentation raised a lot of interest from participants who wanted to receive more details concerning the usage of OPS. Presentations by the distributor were held by Ildar Giniatullin, Director of Infoland, and by Illarion Ovcharov - Infoland’s sales manager. They concentrated on solutions and success stories, illustrated by Mobile

printing, Follow me print as well as coin receptacles for office machines. For demonstration purposes Infoland installed 3 machines (bizhub C224, bizhub C454 and bizhub 283), with the necessary applications (Inepro, Page Scope mobile, Follow me (ysoft safeq)) and the network. The demonstration aroused great interest with the participants. The final presentations on the day were made by local partners from Logic and Logic Service, who once more demonstrated that Konica Minolta has a reliable partner in Kyrgyzstan who is not just selling but also providing great technical support.

The organising Team of Konica Minolta, IDC, Infoland and Logic. Particpants of the Konica Minolta IDC event in Bishkek.

COUNTRY EVENT NEWS 12/13

New Microsite Digital 1234 In this issue we are happy to announce the new Microsite of the Production Printing Business Development Program Digital1234 (www.digital1234.biz) As you know Konica Minolta has introduced this Program at DRUPA 2012. And since its launch, we have expanded the content remarkably. Today, it offers a wealth of information on 11 business opportunities, such as Web-toPrint, Workflow, Transpromo and Sustainability. On each of these 11 topics there is the following information available: White paper – explaining why this topic is relevant for customers to invest in Assessment Guide – helping the customer to assess how applicable this opportunity is for his business Case story – showing how other customers have become successful by implementing this new opportunity Implementation Guide – taking the customer by the hand to ensure a profitable implementation of the new solution. What has Digital1234?

changed

inside

Based on the given feedback we have completely changed the approach as well as the look & feel of the website www.digital1234. biz. The goals for the redesign are mainly: - To make it easier and quicker for customers to access the content. - To make it easier for sales people to use the content of Digital1234 to have relevant business conversations with customers. - To use the site as a lead generation tool.

These are the main changes: - We adopted Digital1234 to the newly launched Konica Minolta corporate design. - The site is now split in and offers a version for the Graphic Communication Industry (commercial printers, data centers, print for pay) as well as for In-house print rooms. - We dropped the guided journeys with Prezi movies. We now

offer quick and direct access to the downloadable deliverables. So don’t delay any longer and visit www.digital1234.biz today! For more information you can send an email to: camea_ newsletter@konicaminolta.eu

DIGITAL/COUNTRY EVENT NEWS 14/15

Infoland - Kazakhstan Annual Key Partner Meeting 2013 Infoland - Konica Minolta’s distributor for Kazakhstan, Kyrgyzstan and Tajikistan gathered the main dealers from all regions of Kazakhstan for the Annual meeting of Key Partners on the 12th of February 2014. The main idea of the conference was to share information on the results of 2013 and discuss the development strategy for 2014. Of course, the news of the devaluation of the Tenge caused some changes in the message delivered to partners. The event started with a presentation of Ms. Almira Giniatullina, who finished her work for Konica Minolta as Regional Business Consultant at the end of 2013. She expressed her gratitude to all partners for their contribution in the promotion of Konica Minolta in Kazakhstan and introduced Askar Satybekov as the new Konica Minolta Regional Business Consultant. One of the major achievements of last year was the establishment of service support (23 service centres) across the country (the territory of Kazakhstan is 2,727,300 square kilometers (1,053,000 sq miles). All dealers agreed that increase in sales was directly related to better technical service support. The Sales Manager from Infoland, Illarion Ovcharov, delivered a presentation regarding one of the most interesting projects of 2013 which could inspire partners towards new achievements. The project and the establishment of a corridor printing system in the Kazakh National University, where students have access to different services, printing/ copying and scanning using a selfservice approach (payment either via with coin receptacles or by student cards). Also the modernization of the publishing house within the Kazakh National University and the introduction of KM Lab at Kazakh National University. Rinat Abdrazakov, Technical Director from Infoland, accentuated in his

presentation the essence of OPS which shall become one of the main instruments for future sales. He described the concept of OPS and opportunities of using implementing this. Askar Satybekov in his presentation reminded participants that the main strategy is moving from selling products to providing consulting services where machines are a part of solutions. The importance of qualified and trained staff is getting more and more essential. Having qualified staff means we become a reputable partner for our clients and establish longterm partnerships whilst satisfying our client’s needs. Askar presented the MPlus system and demonstrated how its modules could benefit to capacity building for dealer staff. Moreover he showed that one of the section of Mplus - COMPASS could not only build capacity for staff but also inspire new opportunities (OPS, CRD, B2G, outsourcing, click contracts ect.). One of the most interesting sessions during the event was a presentation of a professional printer who explained about his experience of “choosing” between a Xerox and Konica Minolta machine. Taken into account all aspects of his business he selected the C8000 and is very satisfied. His presentation raised a lot of questions from dealers who wanted to get an opinion of an end user first hand. The day finished with a dinner party where all dealers received some gifts and five dealers were presented special awards.

Marketing

Tips on Producing A Memorable Business Event

Memorable events don’t just happen. Organizing and holding an event takes careful planning. Whether it’s a conference, seminar or an open house, and whether you have three weeks to plan or an entire year, your event’s success is all in the details. We’ve collected 30 business event planning tips from the experts to help you on the way...

What to do first: 1.

Decide upon your target audience before anything else. The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. Make a list of details — everything including lighting and public transportation, to content and refreshments. When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand. Have a clear business purpose for holding the event. Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product? Is the aim to develop customer loyalty? Make sure your team is aware of the purpose of the event. Watch out for other industry events when scheduling. Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. Be flexible with changes in size, location and other details. As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. Some flexibility is required. Know your limitations. We all

know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to hold a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. Create goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), but you need to know what you are trying to achieve. Stick to your goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.

Getting people to attend: 8.

You’ll need a detailed marketing plan. Create a marketing plan for the event. The more organized you are, the more professional your event will be. Be tireless in your efforts or your event will fail. If you don’t want to be at your event alone … then market, market, market, market … and market some more.

10. Define good reason(s) for people to show up. What’s the draw for attendees? You need to define what you’re doing at the event that will bring those target attendees in the door. For a business crowd it might be educational content or an exciting, well-known expert speaker. 11. Explain in writing why your target market should attend – don’t assume the benefits are obvious. When promoting an event be sure to tell your target market what they will learn, who they will meet and why they should be there. If you are using speakers, give them advertising copy so that they can promote the event to their audiences. 12. Learn how to talk to the media. Journalists are very busy and always on deadline … they don’t have time to hear a sales pitch. Let them know that the information exists and — for future stories — that you are an expert in that field. Include that information when you reach out. 13. Buy advertising on social media networks. Buying advertising on social networks is often overlooked. The good news is that no large budgets are required. 14. Be smart with bloggers.

MARKETING/EVENTS 16/17 Involving local bloggers to participate at the event is usually a great strategy to gain audience before, during and after the event. Bloggers usually count on a wide reach and do not usually follow traditional media rules. 15. Use online registration. The easier way to scare people away is by having analog registration. Offer online registration to secure as many attendees as soon as possible,this will help also to forecast numbers. 16. Get listed on sites catering to your target group. Once you know who you want to attend, the next step is to put yourself in front of them. There are websites that specialize in listing events nationally and locally so start there and research which are the most appropriate to get listed on. 17. Offer local partners incentives to promote you. Press releases sent to the relevant media outlets will help generate news buzz and you could look at getting media (online and offline) involved as partners. They get exposure at your event in return for publicizing it.

estimate — especially if this is your first event. It’s better to give sponsors a pleasant surprise than a disappointing one. 22. Ask people what they think, and be ready for feedback good or bad. Ask for critiques. If you’ve done half a decent job, you’ll get lots of kudos. Say thanks, but then ask for the critique and be ready for it. 23. Have a skilled social media team cover your event. If your audience is tweeting, Facebooking and taking pictures on Instagram — you should be doing the same.

and career … and they must feel the speaker’s energy. Speaking about your business and what you do — without offering the audience what THEY need — is a waste of time and money for all. 28. As the master of ceremonies or a speaker – practice. You know your business, but do not assume that you know how to put on a presentation. Practice giving your presentation, answering questions and handling difficult and confrontational members of the audience. The more prepared you are the better.

Event day - Pulling it off:

Contingency plan - What if things go wrong:

24. Set expectations carefully – then deliver. Ensure that the audience has a GREAT (not good) experience; and that you give them what they expected from attending.

29. Imagine the event, step by step, and make a 2-column list: what could go wrong in one column, and your contingency plan in the second. Be prepared for

Who is going to help?: 18. Delegate responsibilities. No matter the size of your business, always try to delegate responsibilities. Having one person in charge of every detail typically doesn’t work out well. Whenever possible, let people take control of the areas they most enjoy. 19. Follow up – and follow up again. Check in early and often. Though no one wants to be micromanaged, make sure that employees and suppliers are on track with their event duties. 20. Sponsors are royalty – make sure they feel like it. If you have sponsors — treat them like kings. They fund your event and enable you to do it (if that’s your business model). Be very clear before the event what they will receive in return as sponsors. 21. Always underestimate turnout, for sponsors. If you think you can get 100 attendees, base your sponsorship pitch on a lower

25. Attitude is contagious. Your guests in large part will play off your attitude and dynamics during the event. Lead by example and have a good time. 26. Let crowd reaction be your barometer. Read the audience during the event. Ask people how they are doing. If things are going great, and if they are not, you’ll know. 27. Always ask yourself: How is this relevant to attendees? Make sure you are offering content that is relevant to over 80% of the audience. The audience must walk away with tangible tactics to improve their business

the unexpected. Maybe the sound system fails. Maybe your keynote presenter bails. Can you cope and move on? 30. Be ready to lend a hand to fill any gaps. Although planning ahead is a great formula for success, it is never enough. Something unexpected always comes up. Thus, it pays to put in a little extra elbow grease for extenuating circumstances. This applies to catering arrangements, printing requirements, guest accommodations, weather forecasts, entertainment and more.

INTERVIEW

NEW(S) On Infohub

With the “Competitive Encounter” for the bizhub C224e to C554e sales representatives will get a helpful tool pointing out outstanding strengths to show the competitiveness of this new colour device. The specifications are weighted against each other and marked with traffic lights to indicate the weaknesses and disadvantages of the competitor’s systems. Fourteen new competitor models were recently added. All judgements are based upon the current state-of-the-art in colour MFP market (segment 3 / 4 / 5). Complete URL to Competitive Encounter bizhub C224e to C554e v2.0 / December 2013 Document (Word and PDF) on InfoHub Web Server: https://infohub.konicaminolta.eu/4125 6D65003A2928/0/3CDBEC98EC55E

Recently new Success Stories where added to Infohub. Please find below the link to Production Printing success stories we have created so far. Overview Excel sheet and PDF files https://infohub.konicaminolta.eu/C125 74DA003DEC82/0/8568E2DEAE1EC5 2EC1257B6B00538F10?OpenDocum ent

B83C1257C3E003ABB85?OpenDocu ment and Complete URL to Side by Side database bizhub C224e to C554e v2.0 / December 2013 MS Excel Document on InfoHub Web Server: https://infohub.konicaminolta. eu/41256D65003A2928/0/B98C5B66 DE64B743C1257B28004997CA?Open Document

COMPETITION Winner iPad Issue 1

On the 13th of February we had the pleasure of handing out the first iPad mini to the winner of the Word search competition of CAMEA Connect - Issue 1, André de Abreu Ribeiro, Sales Representative with OGL. Afterwards we received a thank you email, of course sent from the new iPad mini.

tions of the local distributor OGL. Konica and Minolta products have influenced my life much before they merged, as I am sure it also did with millions of other people all across the globe. I am proud to work as a representative of the Konica Minolta brand and share all the values and principles of the corporation.

“Dear Diana, Mark and Shintaro, As I setup the new iPad I have received today at your offices, I cannot help but express my gratitude and excitement for working with Konica Minolta through the opera-

I would like to thank all of those involved in allowing the direct employees of the recognized Konica Minolta Distributors to participate in the competition and, of course, am extremely pleased to be the

From left to right: Mark Oldfield, André de Abreu Ribeiro and Shintaro Inoue.

lucky winner! This experience has put a great smile on my face, which I will most certainly be glad to share with all our customers in our daily efforts to push the brand further, whilst generating increased revenue throughout sales and marketing. THANK YOU! André de Abreu Ribeiro Sent from my iPad”

INFOHUB/COMPETITION 18/19

COMPETITION Take part and you might be the lucky winner of an iPad Mini All you have to do is find the 10 differences. Email your answer before the 17th of March 2014 to: camea_newsletter@konicaminolta. eu All correct answers will be entered

Name: Company: Email:

in a draw and one winner will be randomly pulled from the hat. The winner will be contacted in writing. Only direct employees of recognised Konica Minolta Distributors can

participate. Terms and conditions apply. Please note that the winning distributor will be excluded for the following issue.

Konica Minolta Print Sample available on request. Print sample number: 6148546. For more information send an email to: camea_newsletter@konicaminolta.eu

SUPPORT & COMPETENCE CENTER 20/21

Smart Database System by Adrian Paul Debono - Technical Specialist CAMEA, Support Competence Center Malta, Service & Support Division

As Support and Competence Centre, we would like to introduce the new Smart Database System which is available to all of our CAMEA partners via Infohub.

In Smart, one may find a vast amount of information including: • The latest version of the Service Manual for each machine • The latest version of the User guide for each machine • Step by step procedures including pictures and Movie Guides.

Fig1.

As can be seen in fig. 1, you will find the Service Manuals and User Guides for most machines. By selecting the required model, the user can then opt to either; view the manual (and particular chapter) online or to download the manual as a PDF.

actually connecting remotely to machine.

Fig.3

The system is also adapted for use on smart-phones or tablets, making it easy for Technicians to use it directly whilst on-site. In addition to the above, one may also find Visual Content such as: Electrical Parts Layout (fig.4) - Moveable views that allow transparent illustration of products from different angles making use of different illumination situations.

Fig.6

• 3D

• Panel Simulation (fig.5) - Operate a demo panel by a click of your mouse without

Should you require any further information or assistance regarding the Smart Database System, do not hesitate to contact SCC on the Support Competence Center email address: scc@konicaminolta.eu.

Fig.2

• Setting Up Procedures (fig.2) Pictures of basic steps to unpack and set up the product and corresponding options.

How to access the Smart Database System (fig.6): log-on to Infohub, click on the “Support” tab, click on “Download Knova Self Service OCP” (left hand side). A window will popup displaying CSES, then click on “Smart.”

Fig.5

Fig.4

• Movie Clips (fig.3) - for Periodical Maintenance Hands-on videos to explain disassembly and maintenance.

The Financial Vertical Market by David Fava - Business Development Specialist - Office Systems

This edition’s Office corner will keep its theme from our first issue, as we will be discussing the Vertical Market Industry once more. However, now that we have a clearly defined definition of the term Vertical Market, we can directly proceed to today’s vertical industry; the Financial Vertical Market. Nowadays, financial institutions such as banks have grown accustomed to the fact that it has become customary to experience slow growth, fierce competition and huge budget cuts which result in less innovative products. In turn, marketing trends now show that banks are aggressively adopting IT Solutions to compensate for the latter. This is where we come in. Konica Minolta has widely recognised this situation and it has since been exploring and adapting its resources to it. Here at the Office Systems Demo Centre (OSDC) we have just finalized the basic work flows to address the financial vertical market and create that solution package of automated work flows that might just give that financial institution its lacking competitive edge. Let’s have a look at how we tried to achieve this, by addressing the most basic and common work flows in the industry.

The Financial Vertical Work flows Archiving documents as searchable PDFs Too many incoming documents which need processing? Seriously considering that shift to digital? We offer an easy integrative solution which is able to automatically capture, process and store data in searchable PDF Format. Software - Document Navigator Essentials Digital Document Archiving and Sorting Imagine selecting document folder and multiple sub-folder destinations directly from your multifunctional device; thereby eliminating the hassle of having to sort out your documents after

scanning. With our solution, you can benefit from selecting the desired storing location of your scanned files, directly from the MFP – totally automating and optimizing your workflow. Software - Document Navigator Essentials Automated Application Processing Processing a batch of Application Forms could be a headache to any organisational body. Imagine a financial bank, having to manually process countless data from various client application forms (Credit Card applications, home loans etc…) daily, and process it accordingly. The solution we will offer here is able to automate this entire complex workflow, by capturing, processing (performing multiple zone OCRs)

and storing data. Simply scan the application forms and our software will automatically detect what kind of application it is (through the OCR engine); detect the client’s name and create a specific folder (via barcode recognition) if the client is new to the database, and subsequently stores the data. Software - Document Navigator Essentials Create Fill able Application Forms This very intuitive to use software allows you to generate Fill able Forms by transforming your excel or word document. The document is then be saved in simple PDF format and uploaded to the web for the benefits of the clients who in turn can download and fill out the form. Software - Unity Document Suite

MARKET NEWS 22/23

Print your work securely from the device of your choice Institutions in the financial sector print huge amounts of documents on a daily basis. The majority of these printed documents are highly confidential. Decrease the risk of potential security breaches by applying this versatile application into your system. This solution enables follow-me printing. This means that once print the job is sent for printing by the user, the job will be retained on the server until the user authenticate himself at the machine. The machine can be any device which is being managed by the application; therefore, the user is able to pull his job from whichever device is closest or most suitable to him. This eliminates the risk of confidential documents being picked up by the wrong hands, especially in a crowded working environment. This application also allows for Print Quota Settings for the registered users. The manager can decide print quota for each user in order to minimize costs. Software – My Print Manager Convert documents to the desired file format Need to convert a particular client document to another file format? Or maybe some cost reports need minor adjustments and you desperately wish to avoid having to re-type the whole computation? We have you covered with this incredibly versatile solution which allows for conversion of multiple file formats to PDF and vice-versa. It also allows for editing existing PDF documents and furthermore, it is able to convert images into edit able text. Software - Unity Document Suite Manage all your company’s devices from one central point Our solution will enable your IT Administrator to manage all devices on the network from the comfort of his office desk. Monitor toner levels, paper levels, errors etc… all from one point. This web-based solution is able to automatically detect new devices on the network and adds them to its database, therefore allowing for central monitoring. It is also possible to

export multiple settings to multiple devices scattered throughout the building simultaneously, therefore eliminating the strenuous need to attend to each device individually. Software – Net Care Device Manager Control Employee and Public Access to your devices This software allows you to ‘lock’ the devices in order to be used only by the registered users. This is also a web-based application whereby new users are registered in the database and granted access to the selected devices. Users are registered one time only, and then can be granted access to other machines in the future. Furthermore, this application allows the administrator to assign particular rights to the user. For example; employees low in the financial institution’s hierarchical chart of the company might be assigned only black and white printing rights or duplex copying only. Software – Authentication Manager

Securing your work and related process environments Information logging is important to ensure a secure environment and to analyse business actions and processes if the need arises. The basis is an application that records every process and every action that has occurred on the MFPs within an institution. All printed, copied, scanned and faxed pages together with information such as the concerned employee, the job status and the time of operation. Software – bEST Guard Via these work flows we aim to facilitate and automate the daily tedious tasks within a typical financial institution, such as bank. Hope this gave you a good insight into this exciting new market, and maybe, even got you thinking on how you will start pushing these approaches to your clients yourselves! For more information you can contact David Fava by sending him an email on: david.fava@konicaminolta.eu

Konica Minolta awarded RobecoSAM Silver Class Konica Minolta, Inc. (Konica Minolta) has been awarded RobecoSAM Silver Class, a global distinction for corporate sustainability. in the Computers & Peripherals and Office Electronics sector for its economic initiatives including innovation management and risk management. The company has also been praised for its environmental policy and management systems and other environmental initiatives. Besides RobecoSAM Silver Class, Konica Minolta has been included in Dow Jones Sustainability World Index and Dow Jones Sustainability Asia Pacific Index by Dow Jones and RobecoSAM, FTSE4Good Global Index of the UK-based FTSE Group, and Japan-based Morningstar Socially Responsible Investment Index. In addition, the company has been named to CDP’s Japan 500 Climate Performance Leadership Index and Japan 500 Climate Disclosure Leadership Index. Konica Minolta has also been awarded Prime Status by Germany-based oekom research AG, among the best companies for CSR in its worldwide industry segment. Under the communication message “Giving Shape to Ideas,” Konica Minolta will continue efforts to become a company supported by and worthy of the trust of society by creating new values that contribute to improve quality of society and driving CSR activities through a wide range of businesses. RobecoSAM, based in Switzerland, is the investment specialist focused exclusively on Sustainability Investing. RobecoSAM invites over 3,000 of the world’s largest companies to participate in the Corporate Sustainability Assessment. Results are analysed in terms of economic, environmental and social issues with a focus on long-term value creation. Recently RobecoSAM has released its annual “Sustainability Yearbook 2014” in which 70 companies are ranked as Gold Class, 65 companies including

Konica Minolta as Silver Class and 87 companies as Bronze Class. Four Japanese companies including Konica Minolta are awarded Silver Class. Globally, institutional investors have been paying close attention not only to financial indices but also to environmental and social efforts and policies in evaluating corporations’ long-term and sustainable value creation. In this year’s assessment, Konica Minolta has earned the highest evaluation

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged. For more information regarding the Robeco Sam award you can send and email to: camea_newsletter@ konicaminolta.eu or click on the following link for the press release: http://www.konicaminolta.eu/en/ business-solutions/company/presscentre/press-releases/press-single/ article/konica-minolta-awardedrobecosam-silver-class.html