Press Release
Konica Minolta sponsors “CNN Heroes” campaign again Langenhagen/Germany, October 10th, 2014 Konica Minolta, Inc. (Konica Minolta) sponsors again the “CNN Heroes” project of CNN for the second year in a row, from October through December 2014. In its eighth year “CNN Heroes” sheds light on everybody heroes with extraordinary achievement in the fields such as environment or human rights and lets the world know how an individual can make a difference to society. The initiatives of “CNN Heroes” align with Konica Minolta’s socially responsible management vision. Besides, this sponsorship will help Konica Minolta to enhance the brand value and recognition of its global activities. The company’s special website “Giving Shape to Ideas ‘Social Actions’” will feature stories from “CNN Heroes” and social contribution activities at the Konica Minolta Group’s global community. Under the brand proposition “Giving Shape to Ideas,” Konica Minolta supports a broad range of activities contributing to the environment and society. Another engagement for instance is the participation of Konica Minolta in the UN Global Compact to fulfill its diverse social responsibilities in the areas of human rights, labor, environment and corruption prevention. Therefore, the company has gained a positive reputation in the international community. On the environmental front, for example, Konica Minolta has launched its MediumTerm Environmental Plan 2016 based on the concept of pursuing both the resolution of environmental challenges and enhancing corporate competitiveness. Focusing on its Three Green Activities (Green Products, Green Factories and Green Marketing initiatives), the company is working to achieve specific targets in terms of both corporate growth and environmental impact reduction. On the human rights front, Konica Minolta established a conflict minerals compliance policy in 2014 to help prevent human rights violations and will continue to bolster its efforts.
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CNN Heroes award ceremony 2013 "EDWARD M, PIO RODA/CNN"
Mr. Chad Pregracke/2013 Hero of the year “(C) 2012 CABLE NEWS NETWORK. A TIME WARNER COMPANY. ALL RIGHTS RESERVED.”
“CNN Heroes” Sponsorship Overview Media
CNN US: TV and online CNN International: TV* and online
Sponsorship
On TV, Konica Minolta’s commercial will run in the annual award ceremony (two hours), featured short programs and Vignette. On the Net, promotional banners and pre-roll videos are posted on CNN Heroes pages at CNN.com and CNN.com International. In addition, CNN and Konica Minolta’s co-branded web banner is posted on at CNN.com and CNN.com International.
Sponsorship
October 1, 2014 through December 31, 2014
Period *In North America, Europe, Asia, Middle East, Latin America and South Africa
For more information, please visit: Konica Minolta Giving Shape to Ideas Special Site “Social Actions”: http://www.konicaminolta.com/com_message/projects/socialactions/
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About Konica Minolta Business Solutions Europe Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly-owned subsidiary of Konica Minolta Inc., Tokyo, Japan, forming part of its Business Technologies business area. As a leading global service provider in the field of IT- and document processes as well as digital production printing solutions the company excels in service-led business consulting, implementation and management and provides a range of world-leading printing systems and solutions. In this context, Konica Minolta’s Optimized Print Services concept (OPS) combines consultancy, hardware, software implementation, and operation in order to enhance business process efficiency and cost-effectiveness. To support customers optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 70 countries in Europe, the Middle East and Africa (EMEA). With over 32,000 employees around the world (as of March 2014), Konica Minolta’s Business Technologies business area earned net sales of over EUR 5.4 billion in financial year 2013/14. For further information about the company, visit www.konicaminolta.eu. Product images are available at www.konicaminolta-images.eu. Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
Contact Silke ZĂźhlke Konica Minolta Business Solutions Europe GmbH Phone: +49 (0)511 7404-5604 silke.zuehlke@konicaminolta.eu
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