Posters for Change Process Book - Kate Schmidt

Graphic Advocacy

visc 204 process study

by Kate Schmidt

“Professional designers see themselves as relinquishing ownership as they realize the greater impact they can have if they let their work spread—not just through technology, but through protest.”

-Eye on Design, AIGA

Project Prompt:

Reflection:

Posters can deliver powerful messages that

During the course of this project, I was confronted

resonate and become catalysts for change. Posters

with how I could express a message of advocacy

communicate across generations and some of the

through visual language only. I improved my

most powerful posters still resonate with us today.

familiarity with photoshop and photo manipulation

Think of Rosie the Riveter! The visual grammar of

and I learned how to quickly ideate and push

protest is reactive and immediate, demonstrating

conceptual metaphors further. I also now understand

passion and commitment. By themselves, they do not

the importance of creating multiple levels of meaning

generate progress, but they try to inspire, energize

in a piece, by using visuals that contrast with your

and motivate people into action.

audience’s expectations and experiences.

“Professional designers see themselves as relinquishing ownership as they realize the greater impact they can have if they let their work spread—not just through technology, but through protest.”

-Eye on Design, AIGA

Project Prompt:

Reflection:

Posters can deliver powerful messages that

During the course of this project, I was confronted

resonate and become catalysts for change. Posters

with how I could express a message of advocacy

communicate across generations and some of the

through visual language only. I improved my

most powerful posters still resonate with us today.

familiarity with photoshop and photo manipulation

Think of Rosie the Riveter! The visual grammar of

and I learned how to quickly ideate and push

protest is reactive and immediate, demonstrating

conceptual metaphors further. I also now understand

passion and commitment. By themselves, they do not

the importance of creating multiple levels of meaning

generate progress, but they try to inspire, energize

in a piece, by using visuals that contrast with your

and motivate people into action.

audience’s expectations and experiences.

Unity Principles -ENDING VIOLENCE -REPRODUCTIVE RIGHTS -LGBTQIA RIGHTS -WORKER’S RIGHTS -CIVIL RIGHTS -DISABILITY RIGHTS -IMMIGRANT RIGHTS -ENVIRONMENTAL JUSTICE

The Women’s March organization began in January of 2017, the day after Donald Trump’s inauguration into office. Over half a million people showed up to march on Washington D.C. to protest Trump’s election. The Women’s March has continued since and states that their mission is to harness the political power of diverse women and their communities to create transformative social change.

The organization describes itself as “a women-led movement providing intersectional education on a diverse range of issues and creating entry points for new grassroots activists & organizers to engage in their local communities through trainings, outreach programs and events. Women’s March is committed to dismantling systems of oppression through nonviolent resistance and building inclusive structures guided by self-determination, dignity and respect.”

Unity Principles -ENDING VIOLENCE -REPRODUCTIVE RIGHTS -LGBTQIA RIGHTS -WORKER’S RIGHTS -CIVIL RIGHTS -DISABILITY RIGHTS -IMMIGRANT RIGHTS -ENVIRONMENTAL JUSTICE

The Women’s March organization began in January of 2017, the day after Donald Trump’s inauguration into office. Over half a million people showed up to march on Washington D.C. to protest Trump’s election. The Women’s March has continued since and states that their mission is to harness the political power of diverse women and their communities to create transformative social change.

The organization describes itself as “a women-led movement providing intersectional education on a diverse range of issues and creating entry points for new grassroots activists & organizers to engage in their local communities through trainings, outreach programs and events. Women’s March is committed to dismantling systems of oppression through nonviolent resistance and building inclusive structures guided by self-determination, dignity and respect.”

Existing Visuals:

“

Join the movement: We’re marching.

We’re mobilizing.

We’re making history.

Possible Topics: -GENDER PAY GAP -INCOME INEQUALITY -WOMEN AS LEADERS -REPRODUCTIVE RIGHTS

Imagery: -FIST IN AIR, OVARIES -PINK HAT, FEMALE SYMBOL -REPRESENTATIONS OF $ -FEMALE FIGURES (RBG!)

Existing Visuals:

“

Join the movement: We’re marching.

We’re mobilizing.

We’re making history.

Possible Topics: -GENDER PAY GAP -INCOME INEQUALITY -WOMEN AS LEADERS -REPRODUCTIVE RIGHTS

Imagery: -FIST IN AIR, OVARIES -PINK HAT, FEMALE SYMBOL -REPRESENTATIONS OF $ -FEMALE FIGURES (RBG!)

Priorities -TACKLE CLIMATE CHANGE -PROTECT LAND & WATER -PROVIDE FOOD & WATER SUSTAINABLY -BUILD HEALTHY CITIES

The Nature Conservancy was founded in the United States in 1951 and has become one of the most effective environmental orhanizations in the world. They operate on 6 continents, in 79 countries, employ 400 scientists and have over a million members worldwide.

Their mission is to “conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives”.

“

Climate change isn’t a distant threat—it is happening now. The past three years were hotter than any other time in recorded history.

Priorities -TACKLE CLIMATE CHANGE -PROTECT LAND & WATER -PROVIDE FOOD & WATER SUSTAINABLY -BUILD HEALTHY CITIES

The Nature Conservancy was founded in the United States in 1951 and has become one of the most effective environmental orhanizations in the world. They operate on 6 continents, in 79 countries, employ 400 scientists and have over a million members worldwide.

Their mission is to “conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives”.

“

Climate change isn’t a distant threat—it is happening now. The past three years were hotter than any other time in recorded history.

Possible Topics: -CLIMATE CHANGE -LOSS OF BIODIVERSITY -SPECIES EXTINCTION -HABITAT DESTRUCTION

Imagery:

-MELTING, BURNING, OR DESTRUCTION -VISUAL REPRESENTATIONS OF STATISTICS -CARBON EMISSIONS

Existing Visuals:

“

Protecting nature.

Preserving life.

Possible Topics: -CLIMATE CHANGE -LOSS OF BIODIVERSITY -SPECIES EXTINCTION -HABITAT DESTRUCTION

Imagery:

-MELTING, BURNING, OR DESTRUCTION -VISUAL REPRESENTATIONS OF STATISTICS -CARBON EMISSIONS

Existing Visuals:

“

Protecting nature.

Preserving life.

Sketch Ideation

9.29

Sketch Ideation

9.29

10.1

Round One Posters Audience Persona:

Meet Ryan, a recent college graduate with a degree in business.

Ryan lives in a condo, just outside the city, with his fiancee and two dogs. Ryan has a job in finance and spends his weekends playing golf, watching sports, or going on hikes. Ryan and his fiancee frequently buy from mainstream retailers like Walmart, Home Depot, and Starbucks. He might describe himself as hard-working and resilient, but most of his life his parents have provided for him. Ryan says he is socially liberal and fiscally conservative, yet he only votes when it comes to Presidential elections. Ryan has a diverse group of friends and claims to be ‘woke’, but has no idea what it means to experience oppression. Ryan is willing to use reusable grocery bags or metal straws if his fiancee offers them, but he doesn’t think his actions will ever have an environmental impact on a national or global scale.

10.1

Round One Posters Audience Persona:

Meet Ryan, a recent college graduate with a degree in business.

Ryan lives in a condo, just outside the city, with his fiancee and two dogs. Ryan has a job in finance and spends his weekends playing golf, watching sports, or going on hikes. Ryan and his fiancee frequently buy from mainstream retailers like Walmart, Home Depot, and Starbucks. He might describe himself as hard-working and resilient, but most of his life his parents have provided for him. Ryan says he is socially liberal and fiscally conservative, yet he only votes when it comes to Presidential elections. Ryan has a diverse group of friends and claims to be ‘woke’, but has no idea what it means to experience oppression. Ryan is willing to use reusable grocery bags or metal straws if his fiancee offers them, but he doesn’t think his actions will ever have an environmental impact on a national or global scale.

Round One Posters

10.1

Round One Posters

10.1

Round One Posters

10.1

Round One Posters

10.1

Round One Posters

10.6

Round One Posters

10.6

Round One Posters

10.6

Round One Posters

10.6

Round One Posters

10.6

Round One Posters

10.6

10.6

Round Two Posters Concept is King:

In the second round of poster exploration, expand on two concepts from both your image-based and typographic studies. Focus on experimenting with composition and method of construction.

10.6

Round Two Posters Concept is King:

In the second round of poster exploration, expand on two concepts from both your image-based and typographic studies. Focus on experimenting with composition and method of construction.

Round Two Posters

10.6

Round Two Posters

10.6

Round Two Posters

10.6

Round Two Posters

10.6

Round Two Posters

10.8

Round Two Posters

10.8

Round Two Posters

10.8

Round Two Posters

10.8

Round Two Posters

10.8

Round Two Posters

10.8

Round Two Posters

10.8

-What additional meaning can the background convey?

-What further metaphor can the contents and treatment of the glass create?

-How can you use color and other principles to create a visual hierarchy?

-What additional meaning can the background convey?

-How can you exaggerate the feeling of breaking or falling through the composition?

-How can you make your message a quicker read through your visuals?

-How can the treatment of the letters themselves convey your message?

-What additional meaning can the background convey?

Round Two Posters

10.8

-What additional meaning can the background convey?

-What further metaphor can the contents and treatment of the glass create?

-How can you use color and other principles to create a visual hierarchy?

-What additional meaning can the background convey?

-How can you exaggerate the feeling of breaking or falling through the composition?

-How can you make your message a quicker read through your visuals?

-How can the treatment of the letters themselves convey your message?

-What additional meaning can the background convey?

10.13

Round Three Posters Connect the Dots:

Focus on how to connect the ideas within your design. Clarify your concept through the interconnection of designed elements.

10.13

Round Three Posters Connect the Dots:

Focus on how to connect the ideas within your design. Clarify your concept through the interconnection of designed elements.

10.13

Round Four Posters Final Push:

This is the final round of refinements for my posters. Things to keep in mind are making familiar concepts unfamiliar, exploring scale and contrast, and pushing the connection between type and image.

10.13

Round Four Posters Final Push:

This is the final round of refinements for my posters. Things to keep in mind are making familiar concepts unfamiliar, exploring scale and contrast, and pushing the connection between type and image.

Final Posters

10.15

Final Posters

10.15

10.13

Round 1 Editorial Art Your Used Mask Needs to Make It to the Trashcan: As inspiration for my editorial art piece, I have chosen an article from the New York Times written by Marie Fazio in July 2020, titled “Your Used Mask Needs to Make It to the Trashcan”. The article focuses on the harm to animals, habitats, and humans by the increased amount of litter, specificaly personal protective equipment, during the Covid-19 Pandemic. The writer stresses that although people are unlikely to catch the coronavirus from a discarded mask, there is still a huge environmental and health risk when dirty masks and gloves end up in our waterways and oceans.

Conceptual Connections + littering is considered a crime, we have a moral responsibility to clean up after ourselves, disposable masks and gloves have a short product lifetime, many poeple are overbuying disposable items during the pandemic, litter turns into microplastics that make their way through the whole food web back to humans, animals will accidentally ingest the trash or get tangled up in it. + disposable face masks, disposable wipes, disposable gloves, trash bags, plastic bags, microplastics, beach, ocean, trashcan, coral reef, trees, in field. + irresponsible, strangling, inconsiderate, neglectful, harmful, spiral out of control, cycle, decieve, spread, pandemic, alarming, toxic. +“The bottom line is that we don’t want the public health crisis to add to the pollution crisis. The answer is simple and the act is easy: Just throw out your P.P.E.” -Adrienne Esposito, Exec Director of Citizens Campagin for the Environment

10.13

Round 1 Editorial Art Your Used Mask Needs to Make It to the Trashcan: As inspiration for my editorial art piece, I have chosen an article from the New York Times written by Marie Fazio in July 2020, titled “Your Used Mask Needs to Make It to the Trashcan”. The article focuses on the harm to animals, habitats, and humans by the increased amount of litter, specificaly personal protective equipment, during the Covid-19 Pandemic. The writer stresses that although people are unlikely to catch the coronavirus from a discarded mask, there is still a huge environmental and health risk when dirty masks and gloves end up in our waterways and oceans.

Conceptual Connections + littering is considered a crime, we have a moral responsibility to clean up after ourselves, disposable masks and gloves have a short product lifetime, many poeple are overbuying disposable items during the pandemic, litter turns into microplastics that make their way through the whole food web back to humans, animals will accidentally ingest the trash or get tangled up in it. + disposable face masks, disposable wipes, disposable gloves, trash bags, plastic bags, microplastics, beach, ocean, trashcan, coral reef, trees, in field. + irresponsible, strangling, inconsiderate, neglectful, harmful, spiral out of control, cycle, decieve, spread, pandemic, alarming, toxic. +“The bottom line is that we don’t want the public health crisis to add to the pollution crisis. The answer is simple and the act is easy: Just throw out your P.P.E.” -Adrienne Esposito, Exec Director of Citizens Campagin for the Environment

Sketch Ideation

10.13

Sketch Ideation

10.13

Editorial Roughs

10.15 & 10.20

Editorial Roughs

10.15 & 10.20

Editorial Roughs

10.15 & 10.20

Editorial Roughs

10.15 & 10.20

Editorial Roughs

10.15 & 10.20

Editorial Roughs

10.15 & 10.20

Final Editorial Art

10.20

“Protesting is about making history, creating art, and protecting future generations.”

-Steven Magee

Final Editorial Art

10.20

“Protesting is about making history, creating art, and protecting future generations.”

-Steven Magee