Animal Symbols Process Book - Kate Schmidt

Page 1

Symbols Project VISC 204 Kate Schmidt


crawl scurry slither climb burrow chameleon gecko salamander iguana horned lizard

desert: camouflage patterned scaly dry

LIZARDS

jungle: slimy smooth green/blue striped

Association Web

good luck rebirth prosperity abundance harvest sticky toes long tails head shape body curves back spines


Reference Images


scaly rough long textured slimy jumpy camouflage watchful skittish cold-blooded bony plated slither lanky four-legged fast slippery

concealed excitable thin armored grainy quick spotted earth-toned spiny slim dry clawed pointed small molted tough skin blend-in

scaly agile tropical curious iridescent skeletal bumpy flexible speckled striped slender nimble slinky sporadic athletic near-sighted protective

50 Visual Descriptors


jumpy watchful skittish scared tempermental sensitive frightened panicked attentive focused robust tough resilient skeptical friendly unsure stoic

excitable explorative tense restless moody intelligent alarmed apprehensive inquizitive determined vigorous un-demanding resistant untrusting non-predatory fearsome run-away

clever curious sporadic protective anxious fiery testy shaken on-edge captivated rugged lowmaintenance durable on-edge tough durable

50 Emotional Descriptors


quiet skittery silent pitter patter muffled crackle soft tumultuous crunch putter scuttle thump splat

splish splash squelch hushed dull muted tapping rat-a-tat shuffling scamper scurry hippity hop dashing

nocturnal skittish regenerative cold-blooded Geico crawlers sunbathe desert sand exotic tropical sticky pads patterned

50 Sounds & Associations

camouflaged tongue heat prey reptile tail horned venomous dart insect tree beating sun stranded


Lizards represent positive symbols across most cultures. Their ability to molt skin and regenerate extremeties makes them a symbol of creation and rebirth. In Native American culture, lizards represent good luck and the horned lizard variety are believed to have medicinal powers. In Mayan culture, the lizard represents abundance and fertility. Similarly, lizards signify the coming of a successful harvest in Egyptian cultures.

Cultural Significance


How can you utilize symmetry?

What can you show vs. leave out?

How can you utilize closure?

How can you nod to cultural significance?

Where can you integrate repitition? Use common stereotypes to inform your design.

Can you show parts and pieces instead of the full animal? What can you abstract?

What recognizable features can you exaggerate?

Can you change the perspective?

How can you add context?

How can you integrate the environment?

Design Process Tips


Prompts 1-2


Prompts 3-4


Prompts 5-6


Prompts 7-8


Prompts 9-10


Prompts 11-12


Prompts 13-14


Prompts 15-16


Prompts 17-18


Digital Icons Round 1

1. Geometric 2. Minimal 3. One line 4. Collage 5. Typographic 6. Behavioral 7. Texture 8. Calligraphic 9. Abstract


Chameleon crawl climb hide grip walk scaly dry bumpy layered multi-colored

Association Web

stability patience perception good luck transformation two fingers long tongue crowned head curled tail back hump


Chameleons represent wise and patient symbols across most cultures. Their ability to change colors and blend in to their surroundings makes them symbols of transformation and renewal. Chameleons also have 360 degree vision, which is interpreted as clairvoyance and strong awareness. In Bantu culture, the chameleon represents eternal life, as opposed to the lizard who represents the mortal nature of man.

Cultural Significance


Digital Icons Round 2

10. Movement 11. Circles 12. Thick Lines 13. Badge 14. Overlayed 15. Habitat 16. Character 17. Simple Shapes 18. Cultural


Ideation Examples


Ideation Examples


1. Geometric 2. Minimal 3. One line 4. Collage 5. Typographic 6. Behavioral 7. Texture 8. Calligraphic 10. Movement 11. Circles 12. Thick Lines 13. Badge 14. Overlayed 16. Character 17. Simple Shapes 18. Cultural

Final Icons!


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