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Personality & Tone

Personality & Tone

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Social Media Presence

Ellewear’s social media presence will feature a combination of

photography of models wearing products, candid lifestyle photos, and inspiring quotes. Through our target segment interview research, we found that both segments primarily use Instagram for social media and highly value the opinions of trusted influencers. Given this, Ellewear plans to have a frequent, highly interactive presence on Instagram, by posting daily pictures, Instagram stories, and behind the scenes Instagram reels.

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