1 minute read
Instagram Feed
from Ellewear Brand Book
by Kim Wagner
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Social Media Presence
Ellewear’s social media presence will feature a combination of
photography of models wearing products, candid lifestyle photos, and inspiring quotes. Through our target segment interview research, we found that both segments primarily use Instagram for social media and highly value the opinions of trusted influencers. Given this, Ellewear plans to have a frequent, highly interactive presence on Instagram, by posting daily pictures, Instagram stories, and behind the scenes Instagram reels.