Influencers

Influencer Marketing

Influencer marketing is a highly efficient use of Ellewere’s advertising budget, because it will provide prime authentic exposure to our target

segments. By building an ambassador team with a diverse assortment of

micro and macro influencers, Ellewear aims to gain brand awareness and showcase our shapewear products’ superior functionality to our target

segments.

Influencer Post Mockup

As you can see in the Instagram post mockup to the left, an influencer is posing in our shapewear. For the caption, she used the succinct but

compelling phrase, “shapewear + lingerie = ellewear”. For the photoshoot,

she incorporated her own personality and flare into modeling the shape-

wear bodysuit by accesorizing with a cardigan and showcasing her tat-

toos. By requesting our influencers post photos and captions which are a perfect match to their individual personality and style, the ads appear

more authentic. In addition, this may also lead to broadening the range

of audience members exposed, as they may not have typically been inter-

ested in shapewear otherwise.