Visual Identity
Influencers- 23
Influencer Marketing Influencer marketing is a highly efficient use of Ellewere’s advertising budget, because it will provide prime authentic exposure to our target segments. By building an ambassador team with a diverse assortment of micro and macro influencers, Ellewear aims to gain brand awareness and showcase our shapewear products’ superior functionality to our target segments.
Influencer Post Mockup As you can see in the Instagram post mockup to the left, an influencer is posing in our shapewear. For the caption, she used the succinct but compelling phrase, “shapewear + lingerie = ellewear”. For the photoshoot, she incorporated her own personality and flare into modeling the shapewear bodysuit by accesorizing with a cardigan and showcasing her tattoos. By requesting our influencers post photos and captions which are a perfect match to their individual personality and style, the ads appear more authentic. In addition, this may also lead to broadening the range of audience members exposed, as they may not have typically been interested in shapewear otherwise.
