Personality & Tone

Brand Personality & Tone of Voice

Playful & Fun Cheeky & Provocative Authentic & Relatable

“Just as comfy as your favorite pair of leggings. (You know, that one go-to pair you wear 500x a week.)” “Shapewear cozy enough for daywear and sexy enough for nightwear.”

“No more sweat. No more dread. Ellewear’s non-claustrophobic shapewear supports your body without making it feel suffocated.”

Brand Personality: The Ellewear brand exudes feelings

which remind the customer of fun and spectacle. We are

stylish, refined, sexy, forward-thinking, fun, and exciting. Our high-class, sociable brand personality is central to the way

consumers think of Ellewear. Brand Voice: As you can see in the examples here, Ellewear

strives to speak to its audience with a human voice in a

playful, cheeky, and relatable manner. Ellewear often appeals

to its audience through humorous puns, memes, and

relatable stories.