Brand Positioning
Brand Personality & Voice - 13
Brand Personality & Tone of Voice Playful & Fun
Cheeky & Provocative
“Just as comfy as your favorite pair of
“Shapewear cozy enough for day-
leggings. (You know, that one go-to
wear and sexy enough for night-
pair you wear 500x a week.)”
wear.”
Authentic & Relatable
“No more sweat. No more dread. Ellewear’s non-claustrophobic shapewear supports your body without making it feel suffocated.”
Brand Personality: The Ellewear brand exudes feelings
Brand Voice: As you can see in the examples here, Ellewear
which remind the customer of fun and spectacle. We are
strives to speak to its audience with a human voice in a
stylish, refined, sexy, forward-thinking, fun, and exciting. Our
playful, cheeky, and relatable manner. Ellewear often appeals
high-class, sociable brand personality is central to the way
to its audience through humorous puns, memes, and
consumers think of Ellewear.
relatable stories.
