Grafting - United Winery

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grafting
Kaytlyn Meseke Prof. Michelle Wempe IARC 440

Conceptual Work - Research

Grafting: a technique that vineyards use to create a unique variety of grapes, done by joining the tissues of two plants together so they grow as one

Masculine vs. Feminine Wines

Masculine Wine: strong bodied wine with intense flavors that takes well to oak an aging; can be described as a gentleman’s dressing room

Feminine Wine: lighter wine with floral notes, silk tannins, and a roundness to them; described as aromatic fireworks or a peacock’s tail

dark, moody lighting, less natural light, orthogonal, paneling

bright, large openings, curvilinear, minimalistic , softer materials

Grafting

Mood Board - Grafting

Conceptual Work - Mood Board

Mood Board - Grafting

Mood Board - Grafting

Board - Grafting

Mood Board - Grafting

Board - Grafting

Mood Board - Grafting

Connections

Wrapped; 2 materials becoming 1

Materials

Connections

Colors

Lighting

Structure Form

Conceptual Work - Precedent

Precendents - Grafting

A Japonesque Chef Restaurant | Baranowitz & Goldberg Architects and Pitsou Kedem Architects

A Japonesque Chef Restaurant | Baranowitz & Goldberg Architects and Pitsou Kedem Architects

Conceptual Work - Precedent

Precendents - Grafting

Joseph Phelps Vineyard | BCV Architects Joseph Phelps Vineyard | BCV Architects

Conceptual Work - User Profiles

“United Winery was inspired by the grafting technique vineyards use to create a unique variety of grapes, joining the tissues of the two plants together so they continue to grow as one.

This three-generation, family owned winery was founded on the importance of joining different people together in Sonoma CA to enjoy a common interest in wine. The winery was designed with the goal of grafting the characteristics of masculine and feminine wines together, working separately and individually.

As visitors move throughout each space they experience the contrasting spaces – those with abundant natural light and softer, rounder forms contrasted against darker, moodier, orthogonal spaces, each socially intimate in their atmosphere. By pushing services towards the exterior, the public spaces bloom outwards creating a central exterior space for large social gatherings.”

The Sommars’ Family

Owner

-Family owned, three-generation winery

- Deep roots in Sonoma County and very proud of their history

- Creates their own blend of wines by grafting grapes into unique tastes

Localsbusinesses

- Enjoy traveling and experiencing new places and cultures, and hearing other’s stories

visitors

Conceptual Development - Grafting
-
-

Conceptual Work - User Profiles

Locals

Locals

-Visiting from Colorado

- Show their appreciation to local businesses

Tourists

Tourists

-Searching for a relaxing girls day out with a unique experience

- Show their appreciation to local businesses

- Want to learn more about the history of Wine Country and Sonoma County

- Attracted to family values and familiarity

- Wants the ability to meet other people

- Share their love of California with other visitors

- Share their love of California with other visitors

- Host parties or other gatherings with

- Host parties or other gatherings with

- Show their appreciation to local businesses

- Attracted to the family values and homey feeling

- Attracted to the family values and homey feeling

- Attracted to modern California design

- Share their love of California with other visitors

- Wants to learn more about Wine Country and Sonoma County

- Wants to learn more about Wine Country and Sonoma County

- Ability to share their own stories

- Ability to share their own stories

Grafting
Susan, Bonnie, and Mary
Grafting
family
Mike and Tanya

Branding united winery

Primary Font : New Order

Secondary Font : Neue Haas

Final Design

Site Plan
1) Visitor Parking 2) Service Parking 3) Building A 4) Building B 5) Central Patio
1 2 3 4 5 6 0 12 24 48 72 N
6) Exterior Lounge

Final Design

Parti Application Circulation Primary Secondary

Final Design Approach

Final Design

Building A | South Elevation | Main Entrance 0 2 4 8 12

Final Design

Building A | Ground Level 1) Lounge
Tasting Bar
Meeting Room
Dining Room
Restrooms 6) Office
Locker Room
Kitchen 1 2 3 4 5 6 7 8 0 2 4 8 12 N
2)
3)
4)
5)
7)
8)

Final Design

Building A | Ground Level | RCP 0 2 4 8 12 N
Lumenwerx | Rim Pendant Lumenwerx | Rim Pendant

Final Design

Building A | N-S Section 0 2 4 8 12

Final Design

Building A | Main Entrance

Final Design

Building A | Lounge
Fireplace Interior Elevation Herman Miller | Nemschoff Palisade Lounge Chair Herman Miller | Eames Coffee Table

Final Design

Building A | Tasting Bar Hightower| Alo Barstool

Final Design

Building A | Meeting Room
BluDot | Between Us Chair

Final Design

Building A | Dining Room
Dining Booth Interior Elevation BluDot | Clutch Chair

Final Design

Building A | Exterior Lounge

Final Design

Building B | North Elevation | Main Entrance 0 2 4 8 12

Final Design

Building B | Ground Level 0 2 4 8 12 N
1) Lounge 2) Retail 3) Tasting Bar
1 2 3
4) Meeting Room

Final Design

Building B | Ground Level | RCP
Lumenwerx | Rim Pendant
0 2 4 8 12 N
Lumenwerx | Rim Pendant

Final Design

Building B | Level 1 DN 0 2 4 8 12 N
1) Lounge 2) Retail 3) Tasting Bar
4
4) Meeting Room

Final Design

Building B | Level 1 | RCP
Lumenwerx | Rim Pendant
0 2 4 8 12 N
Lumenwerx | Rim Pendant

Final Design

Building B | N-S Section 0 2 4 8 12

Final Design

Building B | Main Entrance

Final Design

B | Lounge
Building
HAY | Arbour Sofa HAY | Dorso Lounge Chair

Final Design

Building B | Retail & Stairs

Final Design

B | Tasting Bar Hightower| Alo Barstool
Building

Final Design

Building B | Meeting Room
BluDot | Between Us Chair

Final Design

Site | E-W Section

Final Design

Site | Central Patio
Herman Miller | Crosshatch Lounge Sette Lounge Chair

Final Design

Site | Central Patio

Final Design

united winery

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