MANAGEMENT DASHBOARD SCAD TECHNOLOGY AND SERVICES: SERV 324 PROFESSOR ROBERT BAU VINCE LOSANES, KAILEN NORDHAUSEN, PRIYA TIRTHA
THE PROJECT RESEARCHED GROOVESHARK MISSION STATEMENT BUSINESS MODEL SHORT TERM/LONG TERM STRATEGIES SERVICE BLUEPRINT IT STRATEGIES SERVICE RECOVERY
BUILT THE DASHBOARD IDENTIFIED KEY PERFORMANCE INDICATORS IDENTIFIED CRITICAL SUCCESS FACTORS DETERMINED METRICS DESIGNED NAVIGATION VISUALIZED DATA
MISSION STATEMENT: Grooveshark provides a digital music environment to help bridge the gaps between artists, consumers, and those in between who distribute, market, and promote music.
SEARCH SONGS
CUSTOMIZE PROFILE
SHARE COMMENT
UPLOAD CONTENT
PROMOTE ARTISTS
BUSINESS MODEL CANVAS
KEY PARTNERS
KEY ACTIVITIES IT Strategy
Boxee
Design/Development Musicians/Record Labels Livio Radio
Business Strategy User testing
Promotes bands/music artists
Managing of Content Marketing
Juniper Networks StumbleUpon
KEY RESOURCES Database/Servers
Escape Media Group
Community/Users Artists/Managers Google Analytics
CUSTOMER RELATIONSHIPS Convienent
Provides access to broad range of music User’s can upload their own music
Customer Support/Service Barnes and Noble
VALUE PROPOSITIONS
Highly Customized Friendly Communal (Co-Produced)
Allows users to share what they are listening to
Helpful/Serendipitous
Web Client Mobile App Subscription/Free Trial
Access anywhere
Record Labels Music Managers
CHANNELS
Connects with Social Media (Facebook, Google+)
Singer/Songwriters Musicians
Employees/Managers/ Designers Managing of Content REVENUE STREAMS
COST STRUCTURE
Music Enthusiasts
Passive (Self-Service)
Discover music
Provides music artists with ‘listener tracking’
CUSTOMER SEGMENTS
Servers
Market Research/Marketing
Subscriptions
Artist Promotions
Salary
Facilities
Banner ads
Marketing events
Maintenence
Licensing
Site takeovers
Equipment
Lawyers
2 CUSTOMER SEGMENTS
ARTISTS
LISTENERS
SERVICE BLUEPRINT
CO-PRODUCTION
THE MUSIC FAN DISCOVER
hear
navigate
SELF-SERVICE CUSTOMIZATION
JOIN
learn more
sign up
USE
view demo
confirm
finalize account
build profile
money transaction
customize appearance
upload content
discover listen
share
discover listen
share
CUSTOMER optional video tutorial
FRONT STAGE
web advertise
home page
overview page
sign up
view demo
confirm
finalize account
build profile
upload content
BACK STAGE
marketing/ advertising
design
write up info
record/ store
develop manage
develop manage
finalize account
store info
MGMT database
SUPPORT PROCESS
analyze manage CRM
IT support
write up info
server/ storage
server/ storage
send confirm email
finalize account
user info stored
database listener tracking
promote new artist
CO-PRODUCTION
THE ARTIST DISCOVER
hear
navigate
SELF-SERVICE CUSTOMIZATION
JOIN
learn more
sign up
PROMOTE
view demo
confirm
money transaction
build profile
upload content
promote
analyze
promotions
analytics
radio site skin banner
plot graphs
CUSTOMER optional video tutorial
customize appearance
home page
overview page
application page
clickable prototype
send confirm email
questionnaire
profile builder
music catalogs
marketing/ advertising
design
write up info
record/ store
develop manage
develop manage
finalize account
store info
MGMT database
analyze manage CRM
IT support
write up info
server/ storage
server/ storage
send confirm email
finalize account
user info stored
database listener tracking
FRONT STAGE
add referral
BACK STAGE
SUPPORT PROCESS
IT STRATEGY
IT STRATEGY Collecting – people upload songs to the website Organizing – the data is categorized under the artists name Analyzing – tags are added to allow searches to be made Storing and retrieving – the data is stored on the server where it can be retrieved through users searching in the Grooveshark website Processing – Adding new songs and making data changes to existing songs Transmitting and receiving – The server uses internet connection to stream music to the users computer Displaying – the sound is played through the speakers
INPUT Personal Info Name/email/phone Credit card/billing
PROCESS analyzes/processes Information & makes transaction
OUTPUT User receives welcome/ : thank you Email (receipt)
STORE Information is stored in a secure database for billing & log in information
INPUT artist uploads song and tags it under the appropriate genre
PROCESS format of file validated, song is categorized
OUTPUT song appears on site : instantly and can be listened to.
STORE song is stored in database under the tagged genres
INPUT user clicks on site skin ad for artist/ listens to the song/ rates the song/ writes a message about the song
PROCESS click tracking is paired with user info and is analyzed and calculated
OUTPUT the artist has access to a : series of graphs that represent who/how many listeners are clicking on ad
STORE information is stored in the artist promotion database
THE DASHBOARD
IT STRATEGY
CUSTOMER SATISFACTION
INTERNAL PROCESS
ENVIRONMENT COMMUNITY
EMPLOYEE SATISFACTION
FINANCIAL
LEARNING GROWTH
CSF’s Relevant Content Community (Encouraging Buzz) Employee Happiness Artist/Listener Happiness Productive/Efficient Growth Accessibility Costs and Revenue
MARKETING PROFIT
AFFORDABILITY
ACCESS
SALES
EXPENSES
COST REVENUE
CONTENT
ARTIST LISTENER HAPPINESS
VALUE
COMMUNITY SERVICE RECOVERY
TIME
NEW EMPLOYEES VARIETY
GOALS
CAREER DEVELOPMENT
EASE OF USE
PRODUCTIVE EFFICIENT
BONUS/REWARDS
EMPLOYEE HAPPINESS
RETENTION ERRORS
PROFILES
TUMBLR SALARY TWITTER
EMPLOYEES FACEBOOK
RELEVANT CONTENT
GENRES
COMMENTS
BUZZ
UPLOADS
ENVIRONMENT PEOPLE
SHARES UPLOADS
PROFILES
ARTISTS
LIKES SOCIAL MEDIA
BUZZ
EMAILS REFERRALS
ADS EVENT
GROWTH
ACCESSIBILITY GOOGLE SEARCH
NEW UPLOADS SOCIAL MEDIA
NEW LISTENERS NEW ARTISTS
ARTICLE ADS REFERRAL
METRICS BALANCE SCORECARD Relevant Content popular genres # of song shares
Artist/Listener Happiness overall satisfaction # of complaints
Community (Encouraging Buzz) # of comments/ shares articles, ratings, blog posts
Productive/Efficient objective progress
Employee Happiness employee retention (quit/ new) # of complaints Environment/Community charity events
Growth # of shares social media breakdown Accessibility means of access # of referrals Costs and Revenue profit/expenses
METRICS PERFORMANCE DASHBOARD Current Users users by region Daily Growth Service Recovery # real time complaint count Site Traffic Social Buzz
METRICS SERVICE RECOVERY Complaints daily count channels facebook, call center, complaint forms Call Center history Top ten complaints Frequency of complaints
DEMO THANK YOU!