Grooveshark by Kailen Nordhausen-Willcox

iPad

MARCH 7, 2012

PASSWORD

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iPad

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

ERROR: SERVER 8 IS PERFORMING BELOW OPTIMUM CAPACITY

BALANCED SCORECARD

MONTHLY

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QUARTERLY

EMPLOYEE HAPPINESS

LISTENER/ARTIST HAPPINESS AVERAGE TIME SPENT ON SITE A DAY

YEARLY TOTAL: 212

# OF NEW VS QUIT EMPLOYEES

01:52:20 02:32:40 02:56:38 03:08:24 03:48:26 Q1 2011

Q2 2011

Q3 2011

Q4 2011

Q1 2012

AVERAGE NUMBER OF SONG SHARES (PER USER) 4000

1,750

2000 1000

Q1 2011

2,100

3000

# OF REWARDS

1,494

1,134

Q2 2011

Q3 2011

, BONUS

Q4 2011

& EVENTS

554

500

Q1 2011

Q2 2011

Q1.5 2011

Q2.5 2011

Q3 2011

Q3.5 2011

Q4 2011

Q4.5 2011

Q1 2012

% OF BASIC USERS UPGRADING TO VIP 7%

+2% Q1 2011

12%

+3% Q2 2011

Q1 2011

18%

+6%

Q2 2011

Q3 2011

Q4 2011

REVENUES/COSTS

Q3 2011

Q4 2011

FAILED SEARCHES 6%

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+3%

-7%

.84%

-1.16% Q1 2011

Q1 2011

Q2 2011

Q3 2011

Q2 2011

Q3 2011

OBJECTIVE PROGRESS

AVERAGE REVENUE IN DOLLARS (PER ARTIST)

Q1 2011

Q1 2012

Q2 2011

Q3 2011

15%

4000 3000

2,543

2,123

1,956

2000 1000

Q4 2011

GOOD MIDDLE

increase amount of VIP membership by 45%

2,012

BAD

60%

989

decrease the # of complaints

30%

500

Q1 2011

Q2 2011

Q1.5 2011

Q2.5 2011

Q3 2011

Q3.5 2011

Q4 2011

Q4.5 2011

Q1 2012

% OF ARTISTS EARNING AMOUNT ≥ AVERAGE REVENUE 6% 8% 11% 17%

+2%

+3%

increase customer loyalty by 20%

+6%

MEANS OF ACCESS IN MILLIONS

ADS

ORGANIC SEARCH

SOCIAL MEDIA

REFERRALS

12 10 16

Q1 2011

Q2 2011

Q3 2011

Q4 2011

12 8 4

GENERATING BUZZ

Q1 2011

% OF TRAFFIC ARRIVING BY:

FACEBOOK

20.1%

Q2 2011

Q3 2011

Q4 2011

CHARITY

TUMBLR

7.2%

TWITTER

4.2%

24000

BEHANCE

6.8%

20000

TOTAL DONATED

16000

BLOGS

4.9%

WORDPRESS

7.5%

10000

7.4%

8000

OTHER

1.6%

JAPAN TSUNAMI RELIEF

$463,000

PANDAS INTERNATIONAL

20483 17256 15842 13486

12000

4000

Q1 2011

Q2 2011

Q3 2011

Q4 2011

iPad

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

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PERFORMANCE DASH CURRENT USERS

TOTAL

11,546,235,342

20.1%

> 2:36 pm 10,234,022

NUMBER OF VISITORS PER HOUR 30+ 25 20 15 10 5 1

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12:00 AM

1:00

2:00

3:00

USER LOCATION

4:00

5:00

6:00

DAILY %:

20.1% 7.5%

SPAIN BRAZIL

7.4%

ENGLAND

7.2%

MEXICO

6.8%

SITE TRAFFIC # OF SHARES

152,325 TIME ON SITE

01:34:23

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DAILY AVG:

192,502 01:22:14

# OF REFERALS

334,654

320,232

PROMOTIONAL PLAYS

398,017

8:00

9:00 10:00 11:00 12:00 PM

GROWTH

1:00

2:00

228,432

LESS

# OF NEW USER BASIC

398,017

MORE LESS MORE

SOCIAL BUZZ

150,000 150,000 450,000 DAILY AVG:

8:00

9:00 10:00

DAILY AVG:

LESS

26 43

LESS

EMPLOYEE

TOTAL

7:00

LESS

IT DASH

1 84 DAILY AVG:

NETWORK

224,654

LESS

142,325

93%

# OF POST

152,325 123,217 521,234

WEBSITE 99.3%

# OF LIKES

LESS

167,217

SHARED PLAYLISTS

150,000

6:00

234,022

# OF TWEETS

334,654

5:00

14 VIP + 20 BASIC LISTENER ARTIST

TOTAL

521,234

4:00

COMPLAINTS

VIP

123,217

3:00

DAILY AVG:

UPLOADS

TOP 5 COUNTRYS UNITED STATES

7:00

356,234

PROBLEM TRACKING 98.5%

iPad

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

ERROR: SERVER 8 IS PERFORMING BELOW OPTIMUM CAPACITY

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HOME PUBLIC BLOG NOTIFICATIONS

PRESS ARTICALS/COVERAGE

GROOVESHARK SUBPOENAS DIGITAL MUSIC NEWS FOR CONFIDENTIAL WHISTLEBLOWER INFORMATION...

The Artful Shark With most site themes that we do, we like to get creative with it. The most recent Valentineâ&#x20AC;&#x2122;s Day theme we did for Samsung featuring the slick GALAXY Note included an interactive feature that let users write notes and draw images using a virtual stylus, with the option save whatever image was created. After seeing the awesome caliber of artfulness displayed by our users, it only seemed appropriate to feature the choicest designs. Check them out below! Tuesday, January 17, 2012

Grooveshark attorneys are now exerting heavy legal pressure on Digital Music News, with the goal of outing a very problematic whistleblower. Just this weekend, our offices received a mountain of subpoena paperwork from Grooveshark attorneys McPherson Rane LLC, a Los Angeles-based firm headed by celebrity lawyer Ed McPherson. The aggressive and broad-reaching subpoena is designed to force the disclosure of the identity of the anonymous whistleblower, and gain access to any and all correspondence between Digital Music News, Grooveshark employees and plaintiff Universal Music Group. http://digitalmusicnews.com/permalink/2012/120117grooveshark

Tuesday, January 17, 2012

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NOTIFICATIONS:

EDIT

JOHN DOE We just got our 12 millionth user!

7:25 AM

MIRIAM DEXTER @drewfuller: Google is the most popular entry point, we should advertise...

8:02 AM

KATE GUN Another loading problem, can someone check the server, ASAP!

9:35 AM

ROBERT JOHNSON Our team is making great progress with the new campaign. How are things.. 10:25 AM

iPad

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

ERROR: SERVER 8 IS PERFORMING BELOW OPTIMUM CAPACITY

SERVICE RECOVERY

MONTHLY

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QUARTERLY

REAL TIME COUNT

CHECK THE NETWORK!

YEARLY

SONG LOADING ERRORS

CURRENT COMPLAINTS

AVG: 2,456 COMPLAINTS

OVERALL (# of complaints per month) 5000+ 4000-5000

4,286

3,203

3,125

3000-4000 2000-3000

2,593

1,494

2,032

1,093

1000-2000 500-1000 100-500

JAN

FEB

MAR

APR

Song Loading Lagging Site Login Problems Upload Issues Licensing Song Searches Account/Transaction Saving account preferences Song Quality Comment/Share

233 215 204 189 173 156 80 64 23 12

CHANNELS (# of complaints/response time)

SOCIAL MEDIA

AVG. RESPONSE TIME

34 17 4

34:23MIN

EMAILS

SEPT OCT

NOV

DEC

Song Loading Lagging Site Login Problems Upload Issues Licensing Song Searches Account/Transaction Saving account preferences Song Quality Comment/Share

CALL CENTER

5623 2342 674 542 348 304 231 215 54 36 DURATION

Unknown Caller “I have tried loading this song 13 times it still won’t work.”

6:03 MIN PLAY

1HR 43MIN

CALL CENTER

3:05MIN

COMPLAINT FORMS

GOOD

JUNE JULY AUG

FREQUENCY OF COMPLAINTS

RANKED TOP TEN COMPLAINTS

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MAY

16:23MIN OKAY

BAD

Unknown Caller “Thank you so much for your help, 2:34 MIN could you help me upgrade my account?” PLAY

Sean Casner “Someone hacked into my account, how do I lock my settings so this doesn’t happen again?”

5:01 MIN PLAY

iPad

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

ERROR: SERVER 8 IS PERFORMING BELOW OPTIMUM CAPACITY

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IT DASHBOARD

LAST 12 MONTHS AVALIBILITY NETWORK

93%

WEBSITE

99.3%

PROBLEM TRACKING

98.5%

Hardware % of Capacity

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CPU

Last 7 days

STORAGE

Last 12 mo

93% 99.3%

RESPONSE TIME seconds 0

iPad

EMPLOYEE HAPPINESS

MARCH 7, 2012 USERS

+5.6%

30,564,256

V.I.P

+2.8%

7,103,543

BASIC

-3.8%

23,435,257

ARTIST

+4.9%

25,456

ERROR: SERVER 8 IS PERFORMING BELOW OPTIMUM CAPACITY

EMPLOYEE DIRECTORY

NEW EMPLOYEE NAME/POSITION

INDEX PAYMENT

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STATUS

CONTACT

NEW YORK, NY

ph: 352.871.5434

JOSH GREENBERG Co-Founder + CTO

NEW YORK, NY

ph: 352.871.5434

NIKOLA ARABADJIEV Quality Assurance

GAINESVILLE, FL

ph: 352.871.5434

JOHN ASHENDEN Creative Director

BOULDER, CO

ph: 352.871.5434

JAMES BARNES Graphic Designer

GAINESVILLE, FL

ph: 352.871.5434

CHRIS BLACKBURN Brand Partnerships

GAINESVILLE, FL

ph: 352.871.5434

SAM TARANTINO

GAINESVILLE, FL

ph: 352.871.5434

GAINESVILLE, FL

ph: 352.871.5434

GAINESVILLE, FL

ph: 352.871.5434

GAINESVILLE, FL

ph: 352.871.5434

SAM TARANTINO Founder + CEO

OVERTIME TARDIES SURVEY

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ADMIN

Founder + CEO

SAM TARANTINO Founder + CEO