ROMANTIC COUPLE PERSONAS, USE SCENARIOS, BENCHMARKING, TREND MAPPING
Thursday, December 6, 12
CONTENTS *Persona slides 3-4 *Romantic Couple Use Scenarios slide 6 *Romantic Couple Act 1 (before) slides 6-12 *Romantic Couple Act 1 Insights slide 13 *Romantic Couple Act 2 (during) 14-21 *Romantic Couple Act 2 Insights slides 22-23 *Romantic Couple Act 3 (after) slide 25 *Romantic Couple Act 3 Insights slide 26 *Trends slides 27-28 *Competition slides 29-30 *Benchmarking slides 31-33
Thursday, December 6, 12
ROMANTIC COUPLE
Jack & Kim Zelwin INCOME: TOGETHER 300,000 ANNUALLY OCCUPATIONS: KIM, A PEDIATRICIAN & JACK, MANAGER OF CUSTOMS BROKERAGE RESIDENCY: SAVANNAH, GEORGIA
ABOUT
Jack Zelwin is a 34 year old manager of a Customs Brokerage Department at X-cell Logistics Inc. and Kim Zelwin is a 30 year old Pediatrician for St. Johns Hospital in Savannah, GA. They have been married for 8 years with two children Sam (7) and Isaac (5). Both Jack and Kim are typically very busy with their professional lives so its pretty difficult to keep the spark going between the couple. They even have had to hire a Nanny to care for the kids when they are absent. The problem is that they feel that they are absent from everything way too often. Nevertheless they are a functional family that loves each other and has the best interests for one another. Jack is a hopeless romantic so he is constantly trying to find ways to comfort and romance Kim.
Thursday, December 6, 12
ROMANTIC COUPLE
BUYING Jack and Kim buy most of their clothing at GAP and Baby GAP. They buy all their groceries at the local Publix and pack all of that into their spacious Volvo XC90.
EDUCATION Jack Zelwin earned a masters at the University of Georgia for Criminal Justice. Kim “Lawson” Zelwin earned a bachelors at the University of Georgia for Pediatrics.
HOBBIES Jack enjoys camping and fishing ever since he was a child. Also anything that has to do with boating or the water Jack enjoys. Jack also has many friends so a night out on the town with his friends is always a great time for Jack. Kim loves the mountains and she has been skiing for most of her life. So she loves the cold and loves to plan trips to the mountains to escape the harsh heat of Savannah.
TECH Both Jack and Kim have all Apple products from their phones to their computers. They are both current with today’s technology and are eager to make an upgrade. macbook pro, imac, iphone, ipad, ipod.
Thursday, December 6, 12
ROMANTIC COUPLE USE SCENARIO
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 BEFOR EXPERIENCE
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 1 : DISCUSSION
Jack and Kim discus their upcoming anniversary some experiences they have had in the past Spa, day in bed with breakfast, picnic in the park, dinner and a movie...etc
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 1 : DISCUSSION
Jack and Kim discus their upcoming anniversary some experiences they have had in the past Spa, day in bed with breakfast, picnic in the park, dinner and a movie...etc
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 2 : JACK LEARNS
Jack sees a commercial for Ruth's Chris and he remembers his buddy Jim speaking about how great their food was and how he had taken his wife there for his anniversary.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS BIG IDEA
Using his iPad Jack navigates to the Ruth's Chris website and begins to search for a way to make a reservation. This takes a little longer than expected but then manages to find the phone number for the savannah location.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS BIG IDEA
Using his iPad Jack navigates to the Ruth's Chris website and begins to search for a way to make a reservation. This takes a little longer than expected but then manages to find the phone number for the savannah location.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 3 : JACKS SET UP
He calls Ruth's Chris and makes a reservation and was immediately offered a special booth for their occasion. From there he surprises Kim with the news of the dinner.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
NO PARKING
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
NO PARKING
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5 : THE BIG NIGHT
PARKING GARAGE $$$
Jack and Kim are all dressed ups for the special evening. They hop in their car and drive to downtown savannah from south side. When they arrive to downtown they notice that there is no parking anywhere and they worry about missing their reservation. They end up deciding to pay and go to the parking garage.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
?
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
EXIT
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 SCENE 5.5 : THE WALK
EXIT
It takes them a while to find the exit of the garage. As they are rushing for the restaurant Kim almost breaks a heel on the cobblestone outside.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 INSIGHTS ADVERTISEMENT DOES NOT RELATE TO ROMANTIC COUPLE
THE WEBSITE IS MORE PROMOTIONAL THAN INFORMATIVE
WAITING FOR NANNY
RUTH’S CHRIS RESERVATION SERVICE IS ACCOMMODATING AND EFFECTIVE
RUTH’S CHRIS LOCATION IS PROBLEMATIC FOR PARKING
COBBLESTONE ROADS MAKE IT DIFFICULT FOR WOMEN IN HEELS
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 DURING EXPERIENCE
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 1 : ENTER RCSH
Upon entering they realize that the rush was unnecessary because Ruth's Chris can quickly make adjustments and they are flexible with seating. The hostess then walks jack and Kim to the lobby to wait for a moment. About 5 min goes by and the hostess returns with a set of menus and asks if they would accompany her to their table. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 1 : ENTER RCSH
Upon entering they realize that the rush was unnecessary because Ruth's Chris can quickly make adjustments and they are flexible with seating. The hostess then walks jack and Kim to the lobby to wait for a moment. About 5 min goes by and the hostess returns with a set of menus and asks if they would accompany her to their table. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 2 : SEATED
Jack and Kim approached what looked like a secluded private table with private curtains over the entrance. They both sat down at their seat and the hostess handed them their menus. Kim noticed that there was no place to put her purse so she just set it down on the floor.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 2 : SEATED
Jack and Kim approached what looked like a secluded private table with private curtains over the entrance. They both sat down at their seat and the hostess handed them their menus. Kim noticed that there was no place to put her purse so she just set it down on the floor.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 2 : SEATED
Jack and Kim approached what looked like a secluded private table with private curtains over the entrance. They both sat down at their seat and the hostess handed them their menus. Kim noticed that there was no place to put her purse so she just set it down on the floor.Â
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 3 : REVIEW MENU
Jack and Kim looked over the menu for a moment. The lighting was very dark so it was a little hard to see then suddenly the waiter approached and began to ask if they had ever attended a Ruth's Chris before? They said “no” and informed the waiter that it was their anniversary. The waiter congratulated them and began to inform them on what kind of food they serve and where they originated from. Then the waiter asked them if they were interested in any wine. Jack and Kim both agreed on a certain wine they found on the wine list. The server then took their drink menu away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 3 : REVIEW MENU
Jack and Kim looked over the menu for a moment. The lighting was very dark so it was a little hard to see then suddenly the waiter approached and began to ask if they had ever attended a Ruth's Chris before? They said “no” and informed the waiter that it was their anniversary. The waiter congratulated them and began to inform them on what kind of food they serve and where they originated from. Then the waiter asked them if they were interested in any wine. Jack and Kim both agreed on a certain wine they found on the wine list. The server then took their drink menu away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 3 : REVIEW MENU
Jack and Kim looked over the menu for a moment. The lighting was very dark so it was a little hard to see then suddenly the waiter approached and began to ask if they had ever attended a Ruth's Chris before? They said “no” and informed the waiter that it was their anniversary. The waiter congratulated them and began to inform them on what kind of food they serve and where they originated from. Then the waiter asked them if they were interested in any wine. Jack and Kim both agreed on a certain wine they found on the wine list. The server then took their drink menu away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 3 : REVIEW MENU
Jack and Kim looked over the menu for a moment. The lighting was very dark so it was a little hard to see then suddenly the waiter approached and began to ask if they had ever attended a Ruth's Chris before? They said “no” and informed the waiter that it was their anniversary. The waiter congratulated them and began to inform them on what kind of food they serve and where they originated from. Then the waiter asked them if they were interested in any wine. Jack and Kim both agreed on a certain wine they found on the wine list. The server then took their drink menu away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 4 : BREAD AND WINE
Later the server assistant arrived with bread, butter, and wine. Both jack and Kim had a good idea of what they were going to have for dinner. So when the waiter returns they can inform them immediately. The waiter arrived with a tall, metal wine cooler with their wine inside. He then presented the wine to the couple and began to pour it into their glasses. Once he was finished he asked jack and Kim on what they would like to have for dinner. Kim said that she wanted to have the ahi tuna and jack said he wanted to have the filet with shrimp. Then the waiter wrote down what they ordered and the waiter briskly walked away. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 5 : ENTRÉES
Jack and Kim continued sitting and eagerly waited for their entrees to arrive. Then walked away from the table. Not too much later a food runner and their waiter arrived with their food. They set out a tray jack and set the steak and tuna down to place on the table. Both jack and Kim were very excited about the food they were about to eat. Kim was first to be served and the large portion of ahi tuna was placed in front of her. Then jack received his steak and it was much larger than he anticipated. Then both the waiter and the server assistant walked away for them to enjoy their meal. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 5 : ENTRÉES
Jack and Kim continued sitting and eagerly waited for their entrees to arrive. Then walked away from the table. Not too much later a food runner and their waiter arrived with their food. They set out a tray jack and set the steak and tuna down to place on the table. Both jack and Kim were very excited about the food they were about to eat. Kim was first to be served and the large portion of ahi tuna was placed in front of her. Then jack received his steak and it was much larger than he anticipated. Then both the waiter and the server assistant walked away for them to enjoy their meal. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 5 : ENTRÉES
Jack and Kim continued sitting and eagerly waited for their entrees to arrive. Then walked away from the table. Not too much later a food runner and their waiter arrived with their food. They set out a tray jack and set the steak and tuna down to place on the table. Both jack and Kim were very excited about the food they were about to eat. Kim was first to be served and the large portion of ahi tuna was placed in front of her. Then jack received his steak and it was much larger than he anticipated. Then both the waiter and the server assistant walked away for them to enjoy their meal. Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 6 : PAYMENT
After jack and Kim finished with their food they sat there and waited for their dishes to be cleared. They both were very satisfied with the meal they had just ate and waited for the check. Everything was perfect to them so far until they received the bill. Jack felt the bill holder did not live up to the expectations set by the meal. Then to their disappointment the bill was a basic printout with the total amount on it. This didn't feel very nice considering the level of detail the restaurant seemed to have before. Jack left the money with a generous tip and proceeded to get up.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 6 : PAYMENT
After jack and Kim finished with their food they sat there and waited for their dishes to be cleared. They both were very satisfied with the meal they had just ate and waited for the check. Everything was perfect to them so far until they received the bill. Jack felt the bill holder did not live up to the expectations set by the meal. Then to their disappointment the bill was a basic printout with the total amount on it. This didn't feel very nice considering the level of detail the restaurant seemed to have before. Jack left the money with a generous tip and proceeded to get up.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 6 : PAYMENT
After jack and Kim finished with their food they sat there and waited for their dishes to be cleared. They both were very satisfied with the meal they had just ate and waited for the check. Everything was perfect to them so far until they received the bill. Jack felt the bill holder did not live up to the expectations set by the meal. Then to their disappointment the bill was a basic printout with the total amount on it. This didn't feel very nice considering the level of detail the restaurant seemed to have before. Jack left the money with a generous tip and proceeded to get up.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 6 : PAYMENT
After jack and Kim finished with their food they sat there and waited for their dishes to be cleared. They both were very satisfied with the meal they had just ate and waited for the check. Everything was perfect to them so far until they received the bill. Jack felt the bill holder did not live up to the expectations set by the meal. Then to their disappointment the bill was a basic printout with the total amount on it. This didn't feel very nice considering the level of detail the restaurant seemed to have before. Jack left the money with a generous tip and proceeded to get up.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 7 : EXIT
As they walked out they were told to have a wonderful evening by the hostess.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 SCENE 7 : EXIT
As they walked out they were told to have a wonderful evening by the hostess.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 INSIGHTS THE HOSTESS IS FRIENDLY AND ACCOMMODATING
WAIT TIME IS QUICK, COZY, WITH SLIGHT CONFUSION
THE HOSTESS IS ABLE TO PROCESS CUSTOMERS IN AN EFFECTIVE MANNER
LACK OF STORAGE FOR PERSONAL BELONGINGS
WAITER IS QUICK TO GREET TABLE
NOT READY TO ORDER
WAITER IS QUICK TO RETURN WITH DRINKS CUSTOMER AND WAITER BOND NEEDS IMPROVEMENT Thursday, December 6, 12
ROMANTIC COUPLE ACT 2 INSIGHTS WAITER IS VERY KNOWLEDGEABLE OF ENTREES
WAITING FOR ENTREES IS LONG
WAITER AND RUNNER ARE QUICK THROUGH DINING AREA WITH ENTREES
FOOD PRESENTATION IS SPECTACULAR
WAITER IS GOOD TO CHECK ON QUALITY OF MEAL
ENTREES ARE HOT AND DELICIOUS
BILL IS UNIMPRESSIVE AND STANDARD
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 AFTER EXPERIENCE
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 SCENE 1 : END OF THE BIG NIGHT
Then they began to proceed to the parking garage. They enjoyed the night very much but left as if something might have been missing.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 SCENE 1 : END OF THE BIG NIGHT
Then they began to proceed to the parking garage. They enjoyed the night very much but left as if something might have been missing.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 SCENE 1 : END OF THE BIG NIGHT
Then they began to proceed to the parking garage. They enjoyed the night very much but left as if something might have been missing.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 SCENE 1 : END OF THE BIG NIGHT
HOME
Then they began to proceed to the parking garage. They enjoyed the night very much but left as if something might have been missing.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 3 SCENE 1 : END OF THE BIG NIGHT
Then they began to proceed to the parking garage. They enjoyed the night very much but left as if something might have been missing.
Thursday, December 6, 12
ROMANTIC COUPLE ACT 1 INSIGHTS MEMORABLE EXPERIENCE OVERALL POSITIVE
WALKING BACK TO CAR
NO FURTHER CONTACT FROM RUTHS CHRIS
SERVICE AND FOOD IS WORTH RECOMMENDATION
Thursday, December 6, 12
TRENDS IN DINNING 2011
BEER, BEER, BEER
INTERLOPERS/CHAIN EXPANSIONS
FOOD TRUCKS
MOLECULAR GASTRONOMY
Thursday, December 6, 12
TRENDS IN DINNING 2011
KOREAN SPICING AND CONDIMENTS
LOCALLY SOURCED MEATS AND PRODUCE
GRITS ARE THE HOT NEW GRAIN
NEW-FANGLED SANDWICHES
Thursday, December 6, 12
COMPETITION
Thursday, December 6, 12
INDIRECT COMPETITION
PICNIC AT THE PARK CARRIAGE RIDE MOVIES LULUS CHOCOLATE BAR BREAKFAST IN BED
Thursday, December 6, 12
INDIRECT COMPETITION
PINK HOUSE CHARTHOUSE GURIBALDIS ROCKS ON THE RIVER ELIZABETH ON 37TH LOCAL BELFORDS
Thursday, December 6, 12
BENCHMARKING
Thursday, December 6, 12
BENCHMARKING
COULD LEARN FROM...
Thursday, December 6, 12
BENCHMARKING CUSTOMER STAFF RELATIONSHIP
P O W E R E D b y S E R V I C E™
Thursday, December 6, 12
BRAND UNITY
AFTER SERVICE EXPERIENCE
END THANK YOU, QUESTIONS COMMENTS?
Thursday, December 6, 12