Corporate Social Responsibility for National Building By- Mukesh Kumar Mishra Krityanand UNESCO Club, Jamshedpur
Abstract The three distinct pillars sustaining any nation-building process. First one is, government, which also could be categorized as political leadership, Second, civil society, and third, business. Last couple of years has been a challenging year for all and one that has brought us with a global economic recession of unprecedented proportions, and attack on India’s financial capital. It may seem a trifle strange to work on Corporate Social Responsibility during such times. But we are convinced that there is no better time than now to reiterate the need for “Responsibility� - responsibility as citizens, as business persons and as humans inhabiting this fragile planet. The question whether business has a role to play in nation-building is by and large settled today. Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm.
Introduction: Academicians and management experts have defined corporate social responsibility in a different of ways and yet there is no accepted definition of the term. However, a general understanding of the term is the obligation business has towards society beyond what it owes to its owners or shareholders. The goal of CSR is to give back to the society, what it (business) has taken from it, in the course of its quest for creation of