20110307 en

KOCIS Korean Culture and Information Service

Vision Mission

To share Korean culture with the international community to enhance the country’s image

To promote Korean culture overseas To implement international cultural cooperation and exchanges ● To provide support for the culture and tourism industry in overseas markets ● To elevate the country’s image ● ●

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Global Network

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KOCIS takes overall responsibility for operating projects and programs designed to promote Korean culture overseas ✚ It is helping to improve Korea’s image and promote a better understanding of

Korean government policy in the international community. ✚ It is establishing networks with prominent organizations and figures in and

outside the country. ✚ It is working to inform the world what Korea truly is and correct

misinformation about Korea around the world. ✚ It is establishing and operating consultative bodies in the country and abroad

for promoting Korean culture overseas. ✚ It is conducting research and analyses of the international understanding of

Korea and its culture to be reflected in government policies.

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Soft Power

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KOCIS is building up Korea’s presence in the world through culture to meet the challenges of the 21st century characterized by soft power ✚ It is expanding cultural exchanges with countries around the world

to promote better communication, cooperation and sharing.

– Th e scope of such exchanges has increased to embrace Central Asia, the Middle East and Africa, going beyond Korea’s traditional friends.

– I t organizes cultural events in many countries to commemorate the establishment of diplomatic ties, thereby laying the foundation for mutual exchanges and cooperation.

– I t is also helping to spread the spirit of sharing befitting Korea’s standing through expanded official development assistance in culture. ✚ It is introducing Korean culture to the world on the occasions of

important anniversaries or significant events.

– I t makes efforts to promote Korea’s image globally by means of the Korean Wave, which is now spreading around the world.

– I t is also working to stage joint performances with local art troupes and joint exhibitions of artists to boost interactive cultural exchanges.

– I n addition, it is providing support for non-governmental exchanges with other countries in the area of culture and arts. ✚ It is giving many opportunities for expatriates to enrich their stay in

Korea by having a firsthand experience of Korean culture.

–A s part of such endeavors, it has held the ROK-US Friendship Concert for the US Forces Korea.

– I t has also provided Korean culture experience programs for international students and migrant workers.

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High Quality Contents 브로슈어영문내지(2011년).indd 6

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KOCIS produces quality content conducive to promoting the image of Korea ✚ As part of efforts to introduce Korea, it is distributing various publications

around the world.

– I t draws up plans for the publication and distribution of four booklets, including Facts about Korea , on a regular basis as well as other publications on special occasions.

–K OCIS is expanding the production of cartoons and animations, especially about Korea’s UNESCO World Heritage Sites. ✚ It introduces Korea to the world with high-quality videos.

–B y upgrading their quality, it helps elevate an understanding of Korea.

– It focuses on producing and distributing differentiated videos and highlighting the image of Korea as an IT powerhouse.

– I t also cooperates with globally known TV stations as part of efforts to increase the airing of popular domestic dramas and other programs, which helps spread the Korean Wave. ✚ It works together with domestic and foreign broadcasters to produce and

air TV programs introducing Korea with the aim of improving the understanding of Korean culture. ✚ It serves as an online gateway to Korea.

– I t operates the official website of the Korean Government, www.korea.net, which provides content in nine languages.

–B y bringing together various materials on overseas cultural promotion, it has become an information hub.

– I n a bid to establish a global network, it makes use of social media, including blogs and Twitter.

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Korea Premium 브로슈어영문내지(2011년).indd 8

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KOCIS generates a Korea Premium in the international arena

✚ It is making efforts to help enhance the understanding of Korea

by global opinion leaders.

–A s part of such endeavors, it holds international academic conferences and seminars more often than in the past.

– I n addition, it frequently provides global opinion leaders with periodicals, videos and online content.

– I t also helps dispatch domestic professionals for overseas training and assists them to collaborate with other organizations. ✚ It invites important figures, including journalists, to Korea.

–T o provide accurate information about Korea, it has organized various invitational programs on various themes, befitting each different nation.

– F urthermore, it maintains continual contact with those who have participated in the programs.

– I t also helps foreign media outlets to portray Korea in a positive light. ✚ It assists foreign journalists in Korea as well as visiting journalists,

thereby expanding the groundwork for a better understanding of the nation.

– I n addition, it provides assistance for journalists accompanying foreign heads of state and government when they visit Korea.

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True Image of Korea

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KOCIS helps elevate the prestige of the nation by giving accurate information about Korea ✚ It corrects misinformation about Korea with a staff exclusively

responsible for that work.

– I t also provides assistance for the civic organizations and individuals engaged in the work of correcting misinformation.

– I t assists those holding lectures in other countries to give accurate information about Korea. ✚ It assists various activities aimed at giving exact information about

Korea to young people from home and abroad.

– I t gives out various contents introducing Korean culture to backpackers and college students going abroad for volunteer work.

– I t holds various online events in which netizens from home and abroad can participate.

–T o assist civilian PR activities, KOCIS dispatches and supports the Korean Culture and Arts Corps, a mission made up of young people. ✚ It continues efforts to address controversies surrounding the naming

of the East Sea and sovereignty over the island of Dokdo.

– I t established a collaborative framework with organizations concerned, including the Ministry of Foreign Affairs and Trade and the Northeast Asian History Foundation.

– I t also works together with civic groups, including the Voluntary Agency Network of Korea (VANK) and the Society for East Sea Research.

– I t holds briefing sessions for foreign journalists and provides them with promotional contents.

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Brid ge to

the Wor ld

KOCIS

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KOCIS operates Korean Cultural Centers abroad that serve as conduits of communication with nations around the world ✚ The number and services of the overseas Cultural Centers are expanding quickly.

– As of February 2011, the number of Korean Cultural Centers abroad stands at 20 in 16 countries.

– By 2012, the figure will increase to 37 in 31 countries. The number of Korea Centers will increase gradually.

– A “Korea Center” denotes a Korean Cultural Center complex that houses other Korean organizations.

Services of hub Cultural Centers will be beefed up, too. ✚ Cultural Centers develop programs that meet the needs of local people.

– Policies are being formulated to enable the 20 Cultural Centers to launch their own specialty programs in addition to regular projects.

– Regular projects include various seminars, exhibitions, stage performances, films and the operation of libraries.

The Architect's Rendition of New York Korea Center

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e r u t l u C f o l e n n a Ch 브로슈어영문내지(2011년).indd 14

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The programs of Korean Cultural Centers abroad present the diverse styles and flavors of Korean culture

✚ They provide Korean language and culture classes.

– L ectures and seminars feature Korean history, fine arts, music, dance, literature, architecture, taekwondo, traditional costumes and arts and crafts as well as different types of popular culture. ✚ Culture workshops and tours are offered to local citizens, including

ethnic Koreans, with the aim of giving them opportunities to experience and familiarize themselves with the rich, time-honored Korean culture. ✚ Popular Korean films and drama videos are played locally.

–C ultural Centers actively participate in the film festivals taking place in their host countries. ✚ IT-multimedia exhibitions provide video contents and photos featuring

various aspects of Korean culture.

– Th e quality of these contents is breathtaking as they are being produced utilizing Korea’s world-class IT and digital technology. ✚ In addition to various arts exhibitions, stage performances are presented,

ranging from traditional songs and dances to modern musicals and exhibitions.

– J oint performances with the artists of host countries are staged frequently and performing artists exchange visits routinely. ✚ Cultural Centers are keen about introducing Korean culture in various

local festivals and events of the host country.

– Th ey also actively support multicultural educational programs carried out by local schools. ✚ The libraries in Cultural Centers are equipped with books on the Korean

language and culture as well as travel guides, photo books, magazines, newspapers and annuals.

–M any of them are available for loan. Multimedia centers play Korean movies, TV dramas and traditional music for visitors.

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Korean Cultural Centers and Culture and Information Officers are located worldwide.

Marked on the map are 20 Korean Cultural Centers (KCC), including four Korea Centers.

It also includes 15 locations of KOCIS officers working out of Korean Embassies.

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Contact Information for Cultural Centers and Culture and Information Officers

Region

Asia & Pacific (13 Cities in 10 Countries)

Country (City) Japan (Tokyo)

Organization

Address

Phone Number

4-4-10 Yotsuya. Shinjuku, Tokyo, Japan 1-2-5 Minami Azabu, Minato-Ku, Tokyo, Japan (106-8577)

www.koreanculture.jp www.korea.or.jp

81–3–3357–5970 81–3–3225–7497

Japan (Osaka)

Cultural Center

4th FL. Mindan Bldg. 2-4-2 Nakazaki, Kita-ku, Osaka, Japan

osaka.korean-culture.org

81–6–6292–8760

China (Beijing)

Cultural Center

No.1 Guanghua Xili, Guanghua Road, Chaoyang District, Beijing, China

china.korean-culture.org

86–10–6501–6566

China (Shanghai)

Cultural Center

Room 501, Huizhi Building, No.396 North Caoxi Rd, Shanghai, China

shanghai.korean-culture.org 86–21–5108–3533

China (Hong Kong)

Consulate General

The Philippines Cultural Center (Manila)

5-6/F, Far East Finance Centre, 16 Harcourt Road, Hong Kong hkg.mofat.go.kr

852–2529–4141

122 Upper McKinley Road, McKinley Town Center, Fort Bonifacio, Taguig city 1634, Philippines

embassy_philippines.mofat. go.kr

63-2-856-9210

49 Nguyen Du Street, Hai Ba Trung District, Hanoi

vietnam.korean-culture.org

84–4–3944–5980~1

Vietnam (Hanoi)

Cultural Center

Thailand (Bangkok)

Embassy

23 Thiam-Ruammit Road, Ratchadapiesk, Huay-Kwang, Bangkok 10320

tha.mofat.go.kr

66–2–247–7537~39

India (New Delhi)

Embassy

9 Chandragupta Marg. Chanakyapuri Extension, New Delhi-110021, India

ind.mofat.go.kr

91–11–4200–7033

Kazakhstan (Astana)

Cultural Center

1st floor, Nur-Saulet-2 business-center, Imanova St. 13, Astana, Kazakhstan

www.koreanculture.kz

7-7172-901-113

Indonesia (Jakarta)

Embassy

The Plaza Office Tower 30th fl, Jl. Thamrin Kav. 28-30, Jakarta Pusat 10350

idn.mofat.go.kr

62-21-2992-2500

Singapore (Singapore)

Embassy

47 Scotts Road #08-00 Goldbell Tower Singapore 228233

sgp.mofat.go.kr

65–6256–1188

Australia (Sydney)

Consulate General

8th Floor, 32-36 Martin Place, Sydney 2000 Australia

aus-sydney.mofat.go.kr

61–2–9210–0200

2370 Massachusetts Ave. N.W. Washington, D.C. 20008 U.S.A

dynamic-korea.com

1–202–939–5684

www.koreaembassy.org www.koreanculture.org usa-newyork.mofat.go.kr www.kccla.org usa-losangeles.mofat.go.kr

1–202–939–5653 1–212–759–9550/2 1–646–674–6032 1–323–936–7141 1–213–385–9300

can-ottawa.mofat.go.kr

1–613–244–5015

mex.mofat.go.kr

52–55–5202–9866

United States Cultural Center (Washington, D.C.) Embassy United States Cultural Center (New York) Consulate General

2450 Massachusetts Ave. N.W. Washington, D.C. 20008 U.S.A 460 Park Avenue 6th.Fl. New York, N.Y. 10022, U.S.A 335 East 45th St. New York, N.Y. 10017, U.S.A The Americas United States Cultural Center 5505 Wilshire Boulevard, Los Angeles, California 90036, USA (7 Cities in (Los Angeles) Consulate General 3243 Wilshire Blvd Los Angeles, CA 90010 5 Countries) Canada 150 Boteler Street Ottawa, Ontario KIN 5A6 Canada Embassy (Ottawa)

Mexico (Mexico City)

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Website

Cultural Center Embassy

Embassy

Lope Diaz de Armendariz No. 110 Col. Lomas Virreyes C.P. 11000 Mexico D.F

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Region

The Americas (7 Cities in 5 Countries)

Europe (10 Cities in 10 Countries)

Africa and Middle East (5 Cities in 5 Countries)

Country (City) Brazil

(Sao Paulo)

Organization

Consulate General

Address

Website

Av. Paulista 37, 9 andar cj. 91 - Bela Vista, Sao Paulo - SP Brasil 01311-902

bra-saopaulo.mofat.go.kr

Phone Number

55–11–3141–1278

Argentina (Buenos Aires)

Cultural Center

Diaz 2884, Cap.Fed. 1425, Buenos Aires

argentina.korean-culture.org 54–11–4803–3167/1572

Russia (Moscow)

Cultural Center

Zemlyanoi Val St, 34a Moscow

russia.korean-culture.org

7–495–917–9347

France (Paris)

Cultural Center Embassy

2 Avenue D'lena, 75116 Paris, France 125 rue de Grenelle, 75007 Paris, France

www.coree-culture.org fra.mofat.go.kr

33–1–4720–8415 33–1–4753–0101

Germany (Berlin)

Cultural Center

Kulturabteilung Botschaft der Republik Korea, Leipziger Platz 3, 10117 Berlin

germany.korean-culture.org

49–30–26952–0

UK (London)

Cultural Center Embassy

Grand Buildings, 1 - 3 Strand, London WC2N 5BW 60 Buckingham Gate, London SW1E 6AJ, UK

london.korean-culture.org gbr.mofat.go.kr

44–20–7004–2600 44–20–7227–5500

Spain (Madrid)

Embassy

C/Gonzalez Amigo 15, 28033 Madrid, Spain

esp.mofat.go.kr

34–91–353–2000

Italy (Rome)

Embassy

Via Barnaba Oriani 30, 00197 Rome, Italy

ita.mofat.go.kr

39–6–8024–61

Belgium (Brussels)

Embassy

Chaussee de la Hulpe 173-175, 1170 Brussels, Belgium

missiontoeu.mofat.go.kr

32–2–675–5777

Poland (Warsaw)

Cultural Center

Ul. Kruczkowskiego 8 (Nordic Park), 00-380, Warszawa

pl.korean-culture.org

4822–525–0930

Hungary (Budapest)

Embassy

1062 Andrassy ut. 109. Budapest, Hungary

hun.mofat.go.kr

36–1–462–3080

Sweden (Stockholm)

Embassy

Laboratoriegatan 10, 115 27 Stockholm, Sweden

swe.mofat.go.kr

46–8–5458–9400

South Africa (Pretoria)

Embassy

Greenpark Estates #3, 27 George Storrar Drive, Groenkloof, Pretoria 0181, South Africa

zaf.mofat.go.kr

27–12–460–2508

Egypt (Cairo)

Embassy

3 Boulos Hanna St., Dokki, Cairo, A.R.E

egy.mofat.go.kr

20–2–3761–1234~7

Iran (Teheran)

Embassy

No.18, West Daneshvar st. Shaikhbahai ave. Sheikhbahai sq.

Tehran, Iran.

irn.mofat.go.kr

98–21–8805–4900~4

Turkey (Ankara)

Embassy

Alacam Sok No. 5, Cinnah Caddesi, Cankaya, Ankara 06690, Turkey

tur-ankara.mofat.go.kr

90–312–468–4822

Nigeria (Abuja)

Cultural Center

Plot 83 Ralph Shodeinde Street, Rivers House Opposite Federal Ministry of Finance Headquarters Central Business District Abuja

ngr.korean-culture.org

234–70–3400–6847

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Organization

Director/Assistant Minister

Director-General for Public Diplomacy Planning

Planning and Operations Division

International Cultural Affairs Division

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Cultural Exchange and Cooperation Division

Global Communication and Contents Division

Foreign Media Relations Division

2011.3.2 11:45:13 AM