Korea agrafood '15 may

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The Monthly Magazine of Korean Agriculture & Food

ENG

www.agrafood.co.kr

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May 2015 Issue 236

Bell Pepper Cultivated By a Master Farmer Korean Foods Are Big in Shanghai Healthy Seasoned Seaweed Uses Bamboo Salt Ginseng Products with Halal Certification Korean Cuisine for American Travelers to Korea Lee Dong-phil Minister of Agriculture, Food and Rural Affairs

2015 Boseong Green Tea Festival

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CONTENTS May 2015 Issue 236 37 BABY FOOD in Chinese The First Noodles for My Baby, Agimeal-Ssalguksu of Ildong Foodis Founded in August, 1995, Published monthly by the

GLOBALIZATION of HANSIK 42 KOREAN FRANCHISE in Chinese GUIGA serves various types of grilled meat dishes. The franchiser started preparing to advance overseas last year.

27 Gangnamdaero, Seocho-gu, Seoul, Korea Tel +82-2-6300-1529 Fax +82-2-6300-1615 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

CEO Kim Jae-soo VICE PRESIDENT Kim Jin-young (for Planning & Management)

46 DANIEL LEE GRAY’S HANSIK STORY Part III: Recommended Korean Restaurants for American Travelers

Photo by Kim Ji-hoon of Toraii Republic www.toraii.com

08 THEME in Chinese At SIAL CHINA 2015, MAFRA (the Ministry of Agricultural, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will open the largest Korean food pavilion ever.

Kim Dong-yeol (for Marketing Support) EDITORS Shin Jang-hyun (Korea Agro-Fisheries & Food Trade Corp.)

Lee Dong-kwang (The Korean Farmers & Fishermen’s News)

COVER Thanks to its vivid colors and crispiness, the Korean bell pepper is actively exported.

Many Korean farmers produce bell pepper for export. One of the producers is Jinju County.

The clean waters and fertile soil of the area help cultivate high quality bell peppers that have a firm texture and high sugar content. P.20~23

EXECUTIVES Yoo Chung-sik (for Food Industry & Export Promotion)

48 SIMPLE KOREAN COOKING Korean Style Dongporou (Chinese boiled and fried pork belly) Using Traditional Korean Sauces

REPORTERS Woo Jung-soo (woojs@agrinet.co.kr) Park Sung-eun (parkse@agrinet.co.kr) Kim Hyo-jin (hjkim@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho ENGLISH EDITOR Chae Ria

28

TRANSLATORS Park Sung-eun, Kim Hyo-jin, Park Hye-yun (ENGLISH) Tamura Yoshihiro (JAPANESE) / Park Seo-ran (CHINESE)

PROCESSED FOOD

EDITORIAL BOARD

24 SEAWEED in Chinese Han Mi Rae Food produces delicious seasoned seaweed using healthy bamboo salt.

SEOUL Roh Tae-hak 82-2-6300-1521 (rho1008@at.or.kr) TOKYO Bae Yong-ho 81-3-5367-6656 (yongho@at.or.kr) OSAKA Yoon Sang-young 81-6-6260-7661 (yoon@atcenter.or.jp)

48

BEIJING Lee Pil-hyung 86-10-6410-6120 (phlee@at.or.kr) SHANGHAI Lee Sang-kil 86-21-3256-6326 (trimy@at.or.kr) QINGDAO Sung Gwang-don 86-532-6696-2229 (afmcsgd@at.or.kr)

12 PEOPLE in Chinese Interview with Mr. Lee Dong-phil, Minister of Agriculture, Food and Rural Affairs of Korea 16 SPECIAL in Japanese The Korean Government is working on a plan to raise the competitiveness of Korean agri-products in terms of quality through several projects.

FRESH FOOD 20 BELL PEPPER in Japanese With 95 percent of its harvest exported to Japan, Jinyang Bell Pepper Export Farming Association has never encountered problems related to food safety.

28 PROCESSED GINSENG in Chinese

Entering the Global Market with High Technology, Daedong Korea Ginseng

24 32

32 BEVERAGE in Chinese Good F&B is manufacturing water jelly products rich in collagen and vitamins.

CHENGDU Lee Jong-geun 86-28-8283-3376 (mailtoyou@naver.com)

50 K-TOUR in Japanese Boseong Green Tea Festival is held every May in Boseong County (of South Jeolla Province). A variety of green tea experience programs and the World Tea Contest will be run by the festival this year.

REGULARS 06 NEWS

IT’S NEW! 36 BEVERAGE in Japanese A Healthy Vinegar Beverage, Chungjungone Hongcho Vital Plus

HONGKONG Lee Seung-hoon 852-2588-1616 (afmchoon@at.or.kr) TAIPEI Kim Jin-seop 886-2-2740-5040~1 (suphaji@at.or.kr) NEW YORK Shin Hyun-gon 1-516-829-1633 (newyork@at.or.kr) L.A Lee Won-ki 1-562-809-8810 (losangeles@at.or.kr) PARIS Kim Young-bum 33-1-4108-6076 (remix@at.or.kr) HANOI Kim Dong-kwan 84-4-6282-2987 (dkkim@at.or.kr) JAKARTA Lee Sung-bok 62-21-2995-9032 (insa@at.or.kr) BANGKOK Song Mi-jung 662-611-2627 (peosong@at.or.kr) DUBAI Lee Tae-hee 971-50-620-6034 (mumtaaz@naver.com) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News Room 902, aT center, 27 Gangnamdaero, Seocho-gu, Seoul, Korea Tel +82-2-70-8255-8384

Fax +82-2-6300-8385

38 <2015 NATIONAL BRAND AWARDS>

www.agrafood.co.kr 54 LET’S SPEAK HANSIK in Seven Languages Samgyeopsal-gui (grilled pork belly)

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Exporting News

Asians Prefer Korean Restaurants

Korean Ginseng’s Standard for Maximum Allowed Residue of Pesticides to Be Registered as a Global Standard This July

A survey has found out that Asians most prefer Korean restaurants when eating out. For six months starting in September 2014, MAFRA (Ministry of Agriculture, Food and Rural Affairs) and KFF (Korean Food Foundation) conducted a study.

They looked at foreigners’ preferences for food service and Korean food in 31 major cities in abroad. The survey was carried out by the global research agency Ernst&Young Advisory and Nielsen Korea.

Mancozeb is one of the pesticides

According to the report, among the residents of 13 cities that have many Korean restau-

most used to prevent ginseng from

rants (Beijing, Osaka, Tokyo, New York, LA, etc.), citizens in Beijing, Shanghai, Yanji and Ho

alternaria leaf blight (alternaria panax).

Chi Minh selected Korean restaurants as their favorite places to eat out.

The Korean government made a formal proposal to Codex to adopt the

It was discovered that consumers in Beijing and Shanghai like samgyeopsal (grilled pork belly) the most, and in Japan, galbi (grilled beef) and samgyeopsal are local favorites

The awareness of Korean food was also the highest in Asian cities such as Yanji, Ho Chi Minh City, Beijing, Shanghai, Manila, Tokyo, and Osaka. It was found to be relatively lower in LA, New York, Sydney, Paris, and London.

Korean standards for mancozeb in December 2013.

The proposal was accepted at a recent meeting of the CCPR. Adoption of the proposal at the Codex general conference in Geneva, Switzerland this coming July will Codex committee on level of mancozeb residues accepted a proposal of Korean government

Decorate SNS with Pictures of Korean Food!

mean that the Korean standards for

MAFRA (Ministry of Agriculture,

residual agricultural chemicals in ginThe standard used for Korean ginseng in regard to the maximum allowed residue of pesticides will become the world standard.

The CCPR (Codex Committee on

in ginseng passed the review on April

seng will be registered as the global

18.

standards.

The standards were proposed by the Korean government.

The permissible level of mancozeb is 0.3mg/kg for fresh ginseng and

Korean ginseng, were accepted as

the draft of the global standards for

1.5mg/kg for dried ginseng and red

global Codex standards in 2011 and

maximum residue limits of pesticide

ginseng.

2013 respectively.

to areas on the East Coast such as New

Federation recently signed an MOU with MG Produce, one of the main distributors in the US, for the expansion of the supplied volume of Chungju apples.

Chungju apples are actively distributed

market.

cuisine) for free.

Some 1,700 pictures taken by professional Korean food photographers are

Angpang, a milk product for children, is already present in China. Recently, the cooperative completed the registra-

arranged in several categories, such as typical Korean food, local food, and

tion procedures for its factories for

Korean food events. The function that allows users to share images of Korean

processed milk and sterilized milk prod-

food through Twitter and Facebook received a particularly good response

ucts in accordance with the Chinese

from the visitors to the gallery. MAFRA is planning to continue uploading new

regulations. The purpose is to ensure

pictures and images of Korean food to the gallery.

smooth exports of the cooperative’s products to the Chinese market. Seoul

The overall export volume will increase

Dairy Cooperative is also about to enter

Agri-products of South Gyeongsang Province Enter the US Market The Council of South Gyeongsang Province will promote the area’s agricultural prod-

the halal market. It has recently registered with JAKIM (Jabatan Kemajuan Islam Malaysia) in Malaysia, one of the halal markets.

The coopera-

ucts to American consumers through the export MOU that it signed with Northgate

tive is planning

in the western part of the US. But, from

Chungbuk Horticultural Cooperative

Market in the US. Founded in 1980, Northgate Market has about 60 large stores in the

to export to ha-

this year, they will also be supplied to the

Federation will not only ship larger

west of the US. It is one of the main supermarket chains in the Hispanic market.

lal markets a

eastern part of the country.

amounts of Chungju apples to the

According to the MOU, South Gyeongsang Province will supply Northgate Market with

variety of prod-

American west, but also export the fruit

seaweed chips, plum extract, and other products.

ucts.

Chungbuk Horticultural Cooperative

6

As a result of the new agreement,

ter the Chinese market and the halal

org/gallery, anyone can download various pictures of Hansik (Korean A Hansik gallery website

Seoul Dairy Cooperative strives to en-

internet. At http://archive. hansik.

York City and Washington, D. C. from 50 tons to 500 tons.

Supplied through MG Produce

Korean food photo gallery on the

missible levels of difenoconazole and

Pesticide Residues) announced that

Chungju Apple Makes Inroads from the Western US into the Eastern US

Food and Rural Affairs) opened a

The regulations regarding the perazoxystrobin, which are applied to

Seoul Dairy Cooperative Targets China and Halal Markets

Korea AgraFood

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KAr F o Sh e B o an i g d s gh i n ai

Theme

M Fo AFR Ch od A a “S ina’s Expo nd a IA Lar rter T W L ges s to ill J CH t F P oin IN ood artici Kor A Tra pat ean 20 de e in 15 Fair ”

AFRA (The Ministry of Agricultural, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will participate in the B2B (Business to Business) food trade fair “SIAL CHINA 2015”. It is to take place in Shanghai, China’s biggest economic city. The SIAL CHINA fair is China’s largest food trade fair and was first held in 2000.

Almost 2,700 food companies from 90 countries, as well as 55,000 buyers and visitors, will attend the trade fair this year.

At SIAL CHINA 2015, MAFRA

M

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Korea AgraFood

and aT will open the largest Korean food pavilion ever. The number of participating Korean food exporters will run to 112. During the fair, MAFRA and aT plan to promote a variety of Korean agri-products to local buyers and consumers through the Korean food pavilion. They will exhibit the foods that receive a lot of interest from the Chinese thanks to Hallyu (the Korean culture wave).

These include: traditional Korean sauces, makgeolli (Korean rice wine), and Korean convenience foods.

Powdered milk for infants and snacks and beverages for children—which

have gained the attention of Chinese mothers due to the safety and high quality—will also be on display.

MAFRA and aT have set the goal of achieving USD$160 million in export business consultations. The figure is almost a two-fold increase compared to the amount attained last year (USD$86 million).

Exhibit Galleries under Different Themes such as Chi-maek and Makgeolli To most effectively promote Korean agri-products, the Korean food pavilion will run exhibit gal-

At SIAL CHINA 2015, MAFRA and aT will open the largest Korean food pavilion ever. During the fair, MAFRA and aT plan to promote a variety of Korean agri-products to local buyers and consumers through the Korean food pavilion. They will exhibit the foods that receive a lot of interest from the Chinese thanks to Hallyu (the Korean culture wave)

leries under several themes.

Thanks to the popularity of Korean dramas—such as My Love From Another Star—among the Chinese, the Korean drinking culture of chimaek (a compound word formed from chi (fried chicken) and maekju (beer)) is becoming golden in China.

For this reason, MAFRA and aT plan to introduce a variety of Korean beer products at the Chi-Maek Exhibit Gallery. A representative Korean traditional liquor, makgeolli, is also becoming popular among the young Chinese who are interested in Hallyu.

In the Makgeolli Exhibit Gallery, visitors will be able to try many different types of makgeolli and taste the dishes that match the wine.

The Traditional Korean Food Exhibit Gallery will display and offer for tasting the Korean dishes that use traditional Korean sauces such as gochujang (red pepper paste) and doenjang (soybean paste). Korean cooking events will also be organized.

The Kimchi Exhibit Gallery will introduce visitors to kimjang (kimchi-making custom) and recipes for dishes made with kimchi. The Korean Seafood Exhibit Hall will be run during the fair to promote to Chinese consumers delicious Korean seafood and

dishes prepared with fresh and processed (canned tuna, smoked oyster, etc.) Korean seafood.

In the exhibit gallery entitled “Strategic Export Items for Advancing into China” the visitors will see Korean ginseng, yuja tea (citron tea), dairy products, mushrooms, and other items that MAFRA and aT are highlighting for advance into China.

“

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Theme

Popular K-Food in China Ginseng Chinese consumers rate Korean ginseng products as the best in terms of effectiveness and brand value. Among the Korean ginseng products, the largest exports are those of ginseng roots and processed red ginseng. They are actively distributed in department stores and health food stores.

Korean ginseng roots are popular among the Chinese as a high priced healthy food to give as present. Processed red ginseng products are exported to China in various ways: as a concentrate (extract), capsule, extract pill, tea, and so on.

Yuja Tea

Seasoned Seaweed

The popularity of yuja tea (citron tea) as a healthy beverage is never ending in China thanks to the multiple merits of this tea—its beautiful yellow color, sweetand-sour taste, and abundant vitamin C. Recently, it can easily be seen at big distributors in Chinese inland areas and on Chinese online shopping malls. The favorite of Chinese consumers is honey yuja tea. Also growing is the positive response to organic yuja tea and premium yuja tea products that contain over 30 percent yuja pulp.

Seasoned seaweed is one of the Korean foods that Chinese tourists never fail to buy on their trips to Korea.

The merits of Korean seasoned seaweed include being slightly salty but aromatic, low in calories, and inexpensive in price. Recently, new products—such as seaweed snacks for children—are being actively exported to China and receiving a positive

Korean spicy dishes are becoming popular among the Chinese and the number of Korean restaurants is increasing in China. As a result, the export of gochujang—a representative Korean traditional sauce—to China is rising sharply. The biggest advantage of gochujang is its spicy but sweet taste. Last year Chinese President Xi Jinping’s wife, Peng Liyuan, purchased gochujang during her visit to Korea. The news made headlines, so the awareness of gochujang in China has greatly increased.

Banana Flavored Milk Drink and Chocopie:

Infant Powdered Milk Korean powdered milk came to the attention of Chinese mothers because it is safe and of high quality. Korean powdered milk products come in a wide variety of types according to price and a baby’s age. The quality of Korean powdered milk is as good as that of the European and Australian products, but the Korean powdered milk is more reasonably priced and thus more competitive.

1 0 Korea AgraFood

response.

Gochujang

Banana flavored milk drinks are a hot-selling item in China. Thanks to the novelty of the concept (a combination of banana and milk) and the sweet taste, many Chinese people are infatuated with the product.

Chocopie is a chocolate cake snack with a soft, sweet taste. Actively distributed in China under the brand name (Hao Li You, literally Good Friend), Chocopie is a popular snack. Both types of products are actively sold in large supermarkets and convenience stores. They are also recording high sales in China’s popular online supermarkets such as Yihaodian (1 ).

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People

Interview

Lee Dong-phil, Minister of MAFRA

Exports of Korean agriproducts are increasing these days thanks to several factors: the improved quality and safety of the products, the continuing popularity of Korean cultural contents, and the expansion of negotiations with foreign countries on export quarantines. It is expected that the exports will rise further due to a growing presence of Korean agriproducts in the Chinese market and their vigorous entry into the new for Korea halal market. Mr. Lee Dong-phil, Minister of MAFRA (Ministry of Agriculture, Food, and Rural Affairs of Korea), who has been in charge of Korean export policies for the past three years, discusses the Ministry’s efforts to enhance recognition of Korean agriproducts overseas and to further expand Korean agricultural exports.

You’ve just entered the third year as the Minister of MAFRA. What kind of achievements do you see in the area of Korean agricultural exports?

In 2014, Korean agricultural exports reached USD$6.18 billion, which is an 8.1 percent increase compared to the previous year. Such an outstanding achievement can be partly attributed to the fact that we have conducted indepth studies on trends in production, distribution, and consumption of Korean agriproducts as well as on the food cultures and customs of the main importers—China, six South-East Asian countries, and two countries in Central and South America. The results of the studies and surveys were provided for the reference of Korean agricultural exporters and producers.

In addition, we concluded negotiations on the quarantine inspections of 15 agricultural and stockbreeding export items. Those included the quarantine of the bell pepper with the Philippines, the pear with Mexico, the grape with Australia, the cymbidium with China, poultry with Vietnam, and samgyetang (ginseng chicken soup) with the US. Further, we entered Chinese online shopping malls and opened Korean agriproduct and food shops in Chinese department stores. Last but not least, we are holding KFood Fairs in foreign countries to promote premium Korean agriproducts.

Another step is to advance from Beijing, Shanghai, and Guangzhou to other major cities of the country. In addition to the Qingdao distribution center, which will start operations in June, we will build a cold chain system in association with seven Chinese joint distribution centers. More Korean agriproduct shops will be open in online shopping malls such as Alibaba and Tmall and in famous department stores. We will also make efforts to more quickly respond to the issues related to export quarantine inspections and food hygiene through the Council for the International SPS (sanitary and phytosanitary) Measures. The latter is composed of representatives from MAFRA, MOF (Ministry of Oceans and Fisheries), MFDS (Ministry of Food and Drug Safety), and nongovernmental experts.

The interest of the current administration in halal food increased after President Park Geun-hye visited the Middle East and signed a business agreement with the UAE (United Arab Emirates). However, the Middle East is still an unfamiliar food market to Koreans. What is your plan to cultivate the halal market and is the possibility of success high?

An increasing amount of Korean foods and agriprod-

We Will Devise a Support Plan in Line with the Expanded Entrance of Korean Agri-products in Overseas Markets 1 2 Korea AgraFood

ucts are exported to China. How do you plan to continue the promotion of Korean agriproducts there?

We will advance into inland Chinese markets using the recently concluded Korea-China FTA as an opportunity to expand Korean agricultural exports. As part of such efforts, we will strive to discover promising export items for each province and city in China. We will support endeavors to customize such items for the needs of local consumers.

MAFRA and the UAE Authority for Standardization and Metrology (ASM) concluded an MOU for Cooperation in agriculture and halal food on February 5

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People

According to Reuters, the world’s halal market is expected to increase to USD$1.626 trillion by 2018. That is 17.4 percent of the entire world food market. Since about 30 years ago, many international food companies have been trying to enter this promising market and expand their market shares by localizing their products.

Recently, Korean food companies also started exporting halal food products to the countries of GCC (Gulf Cooperation Council; includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE) and Southeast Asia.

However, merely USD$680 million worth of the products were exported last year. Also, the exported items are limited to tobacco, coffee-based products, and beverages.

Thus, we are making efforts to expand the exports to the GCC markets based on the MOU (memorandum of understanding) concluded last March with the UAE. For the same purpose, we will help Korean halal food products obtain halal certifications from Malaysia and Indonesia— countries with a great number of Muslims.

There is a growing interest overseas in Hansik (Korean cuisine) thanks to the huge popularity of Korean cultural contents such as K-dramas and K-pop. However, it seems that we still have a long way to go to popularize Korean food. What is your plan to improve recognition of Hansik and build the foundation for future expansion?

Up to now, we’ve been focusing on promoting Korean food in foreign countries. The plan for the future is to link the promotion of Korean food with agriculture, culture, and tourism in a two-track strategy of expanding the overseas market while solidifying the domestic one. We will also

cultivate as tourist items some particular types of Korean cuisine. These could include royal food, head family food, temple food, and regional specialties.

Further, to promote the excellence of Korean food culture, we will conduct the necessary research and make other preparations to register Hansik and the related culture as part of the UNESCO (United Nations Educational, Scientific, and Cultural Organization) World Heritage. We will also encourage Korean food companies to pioneer overseas markets by conducting market surveys and providing the companies with the results. A set of measures is being prepared to more systematically promote Korean food through international events at home and abroad.

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Is there anything you’d like to say to <Korea AgraFood> readers including overseas buyers about Korean agricultural exports?

MAFRA will devise various measures to improve the quality of Korean agriproducts for export, to ensure their safety, and to increase recognition of Korean products among overseas consumers. From next year, we will make the application of Global GAP (Good Agricultural Practices) mandatory for Korean formers. We will also expand consulting services that help producers customize the packaging and design of the products to match the preferences of consumers in each country. For Korean agriproducts to win the hearts of consumers in China, Vietnam, and other countries Korea has FTAs (Free Trade Agreements) with, as well as in halal markets, we need to actively promote and market the Korean agriproducts. So, I’d like to ask <Korea AgraFood> readers to take a greater interest in Korean agriproducts.

Mr. Lee Dong-phil listens to the explanation about the products of a winery located in Muju County of North Jeolla province (left). Mr. Lee personally makes kimchi and promotes the excellence of this representative Korean food (right)

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Special

Expanding Exports of Korean Fresh AgriProducts…Designating Export Complexes The Korean Government will designate several production complexes as specializing in exports in order to ensure a stable supply overseas of fresh Korean agriproducts—such as apples and pears.

Among the 158 horticulture complexes in Korea, the status of an Export Complex will be assigned to those that export over 70 percent of their production volume. MAFRA is planning to foster Export Complexes by providing them with the necessary support. The first ones to be designated are the complexes producing Korea’s main export items such as strawberries, pears, apples, and bell peppers.

In addition, the Ministry intends

Korea Further Upgrades

Provision of Customized Export Information and Other Efforts to Expand the Export Infrastructure

the Quality of Its Agri-Products!

Korean Government Takes the Lead in Projects to Expand Exports of Korean Agri-products with Focus on Maintaining a Stable Supply, Strengthening Food Safety, and Improving Product Design

he Korean Government is working on a plan to raise the competitiveness of Korean agri-products in terms of quality through several projects. These include the expanding agricultural production infrastructure, strengthening food safety, and promoting the acquisition of international certifications. MAFRA (the Ministry of Agricultural, Food and Rural Affairs of Korea) is devising a number of solutions to implement these projects and thereby improve the quality of Korean agri-products. Let’s take a look at the changes awaiting the exports of Korean agri-products this year.

T

1 6 Korea AgraFood

to give an impetus to expand exports of the varieties of fresh agriproducts that have been developed

by RDA (the Rural Development Administration) and are produced at a small and medium scale. In order to strengthen the food safety, starting from next year, the export complexes will be required to possess Global GAP (Good Agricultural Practices) and carried out to raise the quality competitiveness of fresh agri-products.

The Korean Government offers Korean exporters information about foreign markets through export organizations and marketing research agencies. It plans to push ahead with research on the main export items— kimchi, red ginseng, etc.—to the promising markets (such as Vietnam, Singapore, Australia, and Canada).

The results of the research will be provided to Korean food exporters so

that the latter are able to export the products suited to the tastes of foreign consumers.

To raise the credibility of Korean agri-products overseas, the Korean Government will study changes in the food safety related regulations of major export markets—such as the US Food Safety Modernization Act (FSMA) and the Food Safety Regulations of China. This type of information will also be shared with Korean food exporters.

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Special

Cultivating a New Foreign Distribution Network and Increasing Support for Commercialization

To improve the packaging and design of Korean products so that they match the preferences of foreign consumers, the Korean Government will support a 1:1 matching consulting service between Korean food exporters and experts in design and packaging.

There is also a plan to expand the

number of Korean agri-product stores in Chinese online and offline distribution channels. These include major local department stores and internet shopping malls.

What’s more, the Korean Government will actively promote the excellence of Korean agri-products at international food fairs and through the “K-Food Fair” events.

The K-Food fairs will include both export consultations targeting foreign buyers and Korean food experience events for local consumers.

Upgrade Your Health with

Korean Mushroom As Chewy as Meat Favorite of Many Famous Chefs

Help in Advancing into Halal Market, Supporting the Acquisition of Halal Certification The Korean Government is devising a plan to help Korean agri-products advance into the halal food market. The plan has the following tasks: establishment of production complexes specializing in halal foods (including designating and fostering halal slaughter houses), training halal experts, setting up measures to support the production businesses by halal item, and evaluating and managing halal certification agencies.

To increase the exports of fresh Korean agri-products to the halal market, the Korean Government will expand distribution by air and designate new distribution centers for agri-prod-

1 8 Korea AgraFood

ucts in Muslim countries such as the UAE (United Arab Emirates), Malaysia, and Indonesia. What’s more, financial support for building the necessary facilities will be provided to the Korean food companies that want to establish a halal food production line.

Flagship Products : Enoki Mushroom and King Oyster Mushroom

Oyster Mushroom, Shiitake Mushroom, Dew Pine Mushroom, Lingshi Mushroom, and Many More

A variety of healthy and delicious Korean mushrooms Issue 236 May. 2015 1 9

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Fresh Food _ Bell Pepper

inju City is famous for exporting the largest volume of agricultural products in Korea. Last year, it took the No. 1 spot as an exporter of fresh produce. The area was able to achieve such impressive results because it is blessed with a clean natural environment. The clean waters and fertile soil of the Jiri Mountains help produce high quality fresh foods that have a firm texture and high sugar content. Bell pepper is a representative item of the region.

It is exported abroad and receives favorable evaluations there. There are many bell pepper farms in Jinju City. One of them is the Jinyang Bell Pepper Export Farming Association. In 2013 and 2014, for two years in a row, the farming association won prizes for the excellent quality of the bell pepper at the greenhouse complex contest held by MAFRA (The Ministry of Agriculture, Food and Rural Affairs).

J

Small But Strong, Jinyang Bell Pepper Export Farming Association Jinyang Bell Pepper Export Farming Association was founded in 2004. In the same year, it started exporting its products abroad. Given that the Korean bell pepper entered the abroad market in the mid-1990s, it is no exaggeration to say that the association was a latecomer to the business.

Also, its scale is relatively small. It has just six member farms and the total cultivation area is 4ha. However, the association focused its efforts on becoming a little giant in the Korean bell pepper field. It several times received ex-

Bell Pepper Cultivated By a Master Farmer Grown Following the Principles of Strict Sorting Procedures, Best Quality Products, and Strict Quality Control Jeong Dae-won, CEO of Jinyang Bell Pepper Export Farming Association, explains the high quality of bell peppers

2 0 Korea AgraFood

Jinyang Bell Pepper Export Farming Association puts a lot of effort into sorting. Farmers themselves conduct thorough sorting before sending the bell pepper to the company’s sorting facility

port awards from Jinju City Hall.

Jeong Dae-won, CEO of Jinyang Bell Pepper Export Farming Association, says, “In 2008, we won the USD$100,000 in Export Award. Since then, we have been doing our best to expand the export volume. In 2013, we received the award again, this time for achieving USD$600,000 in exports.”

Set up Optimal Growing Conditions, Produce High Quality Bell Pepper Jinyang Bell Pepper Export Farming Association’s strength is in the steady quality control. The delegation of the association visited bell pepper experts in the Netherlands many times to learn advanced cultivation skills. Based on these efforts, the association has been able to build a foundation for cultivating bell peppers in the conditions of Korea.

One such technique is to control the supply of carbon dioxide, which is essential for growing plants. Jinyang Bell Pepper Export Farming Association is striving to expand

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Fresh Food _ Bell Pepper

Jinyang Bell Pepper Export Farming Association won a prize for the excellent quality of the bell pepper at the greenhouse complex contest held by MAFRA

such as the presence of pesticides, pests, etc. Mr. Jeong personally received training at the Agricultural Research and Extension Services to enhance his competency as a specialized agricultural manager. The result is that he can take the lead in managing farms and ensuring the food safety of the products. For his efforts, Mr. Jeong was selected a Master Farmer by MAFRA in 2013.

Jinyang Bell Pepper Export Farming Association is planning to accumulate more exporting knowhow, expand the cultivation area, and extend its export markets to other places, such as Hong Kong. Mr. Jeong said, “We are building an additional bell pepper greenhouse facility 1ha in size. We will make further efforts—such as introducing a remote control system—in order to cultivate the bell pepper of the highest quality for overseas consumers.”

its productivity by increasing the carbon dioxide concentration and extending the harvesting period.

In addition, the temperature in the facilities is kept constant regardless of the season—which is very important for the growth and development of the bell pepper. Jinyang Bell Pepper Export Farming Association introduced electric heating and geothermal heating systems in its greenhouses. It also installed additional air conditioners. The heating and air conditioners help manage the growth and development of the bell pepper by lowering the temperature of the greenhouses in the summer and raising the temperature in the winter.

Mr. Jeong said, “We may be the first bell pepper association to introduce electric heaters to a greenhouse in Korea.

The move allowed us to have the production volume of the bell pepper be more stable than that of other farms.

Besides, we start shipping the product a month earlier on average.” He added, “We are proud of ourselves that we have the yield of 60kg per unit area, which is the highest among members of the Korean bell pepper export association KOPA INC.”

Strict Management of Cultivation and Sorting Processes…Challenging for No Problems Related to Safety After the bell pepper harvested from the farms is moved to the sorting house of the Jinyang Bell Pepper Export Farming Association, it goes through careful screening. As 95 percent of the products are exported to Japan, the farmers sort them according to the size and color. The association has never encountered problems related to food safety

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Jinyang Bell Pepper Export Farming Association has been able to build a foundation for cultivating bell peppers in the conditions of Korea

Additional Information

Who Is the Association’s Master Farmer?

Jeong Dae-won, CEO of Jinyang Bell Pepper Export Farming Association, has the title of master farmer. The title is granted by the Korean government to leading farmers who possess expertise, knowledge, and management skills related to fresh foods, and who can train and consult other farmers. The selection of a master farmer is a rigorous process of assessment that takes seven months. The candidates first take a written examination, then, a competency assessment test, and are finally tested on-site. Mr. Jeong was designated as a master farmer in the bell pepper field in 2013. He is actively transferring the know-how about cultivation and quality control of the bell pepper to junior farmers.

Inquiries Jinyang Bell Pepper Export Farming Association

Tel +82-55-759-3448

Fax +82-55-759-1157

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Processed Food _ Han Mi Rae Food Co., Ltd.

Entry into Chinese and US Markets with Seaweed Seasoned with Bamboo Salt

Seasoned Seaweed Grows into a Global Food

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Han Mi Rae Food Co., Ltd. produces safe seaweed products at the state-of-the art factory

ne of the products Japanese tourists purchase most when they visit Korea is seasoned seaweed. Korean seasoned seaweed, slightly grilled and flavored with oil and salt, has captured the taste buds of fastidious Japanese consumers. Their love for seasoned seaweed is so tremendous that about 40 percent of the total production volume is exported to Japan.

A similar trend is currently observed in the Chinese and American markets. New products have been developed to match the preferences of local consumers to have seasoned seaweed between meals like a snack.

This point acted as a factor increasing the demand. In the past, seasoned seaweed had a strange nickname—

O

“black paper”—in the US, but now it is receiving attention as a healthy food. From the Korean dining table, seasoned seaweed has grown up to become a global health food loved by people around the world.

In this issue, <Korea AgraFood> would like to introduce you to one Korean seasoned seaweed exporter. It

is a company called Han Mi Rae Food Co., Ltd. It produces delicious seasoned seaweed using healthy bamboo salt. The company is located in Sangju City of North Gyeongsang Province.

Rich in Protein…Contains Important Nutrients Laver is a food made by drying a type of seaweed—marine algae—and shaping it into sheets as thin as paper.

Manufacturers call it “raw laver” or “original laver” for it is the basis for seasoned seaweed products. In the old days, laver also had the names of gamtae (sweet laver) and haetae (sea moss). Most Korean laver farms are located on the coasts of the South and West Seas. The history of laver farming in Korea is very long. According to Gyeongsangdo Jiriji (The Geography of the Gyeongsang Province) written in about 1,420, laver (referred to as haeui) was a local souvenir, so it is assumed that the production of laver started even earlier.

Laver is rich in nutrients such as essential amino acids, vitamins, fiber,

iron, and phosphorus. It also boasts high protein contents. The protein contained in five sheets of dried laver is equivalent to that of one egg. In particular, laver contains an ingredient that removes cholesterol from the body. Since cholesterol is known as a factor causing arteriosclerosis and hypertension, laver can be said to be a very special nutritious food. Given these properties, it is obvious that securing good raw materials is of utmost importance to the companies that make bite-sized seasoned seaweed by processing laver.

Attracted Investment from the Government and Established Automated Production Line Han Mi Rae Food Co., Ltd. uses only the best laver cultivated on the west coast of Korea, in Seoncheon County of South Chungcheong Province. There, the seaweed is picked from the clean waters of the winter sea. The county is considered one of the best laver production areas in the country.

Han Mi Rae Food has added bam-

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Processed Food _ Han Mi Rae Food Co., Ltd.

A panoramic view of Han Mi Rae Food Co., Ltd.’s factory

boo salt to laver in order to keep up with the latest trend of healthy eating.

The consumers’ health is its top priority, so bamboo salt, which has lower salt contents than conventional salt, was selected as the best match.

Bamboo salt has been known for its healthy attributes since ancient times and it is the favorite of many healthconscious people. Bamboo salt supplies to the body the necessary amount of salt for preventing the deterioration and decay of cellular tissues. It also acts as a powerful detoxing element and has the effect of smoothing the metabolism. It has therefore been considered a mysterious food for 1,000 years.

Han Mi Rae Food first started as an export company. Last year, it established an eco-friendly, state-of-the art factory (2,410㎡) on 7,064㎡ grounds for the purpose of in-house production of seasoned seaweed products.

The investment totaled USD$5 million. Since the company was designated as an expert in exports, it was able to attract investment from the government. The title also helped increase consumer confidence.

The factory has six production lines for seasoned seaweed. Recently, one more line was added to further increase the production capacity. The

2 6 Korea AgraFood

food hygiene reliability was improved by obtaining HACCP (Hazard Analysis Critical Control Point System) certification. Han Mi Rae Food is also preparing to acquire Global HACCP. Jung Suk-dong, President of Han Mi Rae Food Co., Ltd., said, “I established this company to enter into the Chinese market with seasoned seaweed. I have years of experience and knowhow in food distribution in China under my belt.

I know that the Chinese prefer to have seasoned seaweed as a snack, so I decided to use bamboo salt out of consideration for Chinese consumers’ health. Because of that, our seasoned seaweed was able to attract attention for its safety and last year recorded USD$2.4 million in exports in just four months.”

Attempts to Enter the US Market…This Year’s Goal to Achieve USD$10 million in Exports Although Han Mi Rae Food started its business with the Chinese market in mind, this year its exports to the US are rapidly increasing. Last March, the company exported there products worth USD$500,000. It is estimated that this year’s export volume to the US can approach USD$5 million if the company signs contracts with the retailers it is currently negotiating with. To appeal to American consumers, Han Mi Rae Food launched products that use oil and bay salt. There’s wasabi flavor, teriyaki flavor, and pepper flavor.

Given the current rate of growth, the company has set the goal of achieving USD$10 million in exports.

Mr. Jung said, “Chinese and Americans like to eat seasoned seaweed as a snack, so we lowered the salt content. As the product is less salty, the consumer can enjoy the taste of the laver better. We entered the US market targeting the lower income bracket. But the higher income consumers also seem to enjoy our products. It makes me believe the seasoned seaweed market in the US will grow fast.”

Jung Suk-dong, President of Han Mi Rae Food Co., Ltd.

The products for US and China are customized to match the tastes of local consumers

Inquiries Han Mi Rae Food Co., Ltd.

Tel +82-54-541-5200

Fax +82-54-541-2233

Website www.hanmirae.kr

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Processed Food _ Daedong Korea Ginseng Co., Ltd.

red ginseng, taegeuksam, baeksam , heuksam, and so on.”

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Red ginseng made by solar-powered heating

1

3

Enters the Global Market with Advanced Facilities and High Technology, Daedong

Korea Ginseng 6

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1. Red ginseng that Daedong Korea Ginseng produces 2. Jeolpyeon (pounded red ginseng cake) made of six-year old red ginseng 3. Canned root red ginseng 4. Red ginseng extract 5. Capsule product made of six-year old red ginseng 6. Root red ginseng and jeolpyeon 7. The highly functional nutritious product SAPONIEX

7

nterest in a healthy lifestyle continues to increase on a global scale. Accordingly, the world’s health food market is steadily expanding. Various healthy foods and tonic foods are actively sold in Korea.

Among them, ginseng is a common health food. Of all the types of ginseng products, the Koreans’ favorite is red ginseng.

Red ginseng is generally made by steaming and drying fresh ginseng in the sun or hot wind. There are many different types of red ginseng products on the market.

These include both root red ginseng and processed red ginseng foods such as extracts, powders, capsules, and so on. Red ginseng is recognized for various efficacies: fighting fatigue, improving immunity, and promoting blood circulation. Thanks to these merits, red ginseng is gaining the status of a global health food not only in Korea but in other countries as well—China, Hong Kong, Japan,

I

and so on.

Possesses GAP and GMP Certifications…Built

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Manufacturing Facilities that Ensure Thorough Quality Control Established in Geumsan County of South Chungcheong Province in 2002, Daedong Korea Ginseng Co., Ltd. is a healthy food producer. It specializes in a variety of ginseng products: red ginseng, taegeuksam, heuksam, and so on. The company manages the manufacturing of ginseng products at all stages—from ginseng cultivation to its supply and the production of end-products. Daedong Korea Ginseng has also improved the quality competitiveness of its products by obtaining a number of certifications—GAP (Good Agricultural Practices), GMP (Good Manufacturing Practice), and ISO22000—for the production system that ensures thorough quality control.

Mr. Lee Jong-ick, the business planning and management chief of Daedong Korea Ginseng, introduces his company, “Among the large ginseng producers in Korea, Daedong Korea Ginseng is the only company that can produce and supply many different types of ginseng products—

Production of 100 Ginseng Items…Capacity to Produce Customized Products Based on its know-how in ginseng production and advanced facilities, Daedong Korea Ginseng produces some 100 items: root ginseng, extract, powder, jeolpyeon (pounded red ginseng cake), tea, capsules, candy, and so on. The ratio of products made with six-year-old red ginseng and four-year-old ginseng is 50:50.

The flagship products of Daedong Korea are the processed red ginseng line. The best sellers include red ginseng extract, powdered red ginseng, and functional nutritious products made with red ginseng.

Red ginseng extract is made by boiling down and concentrating red ginseng for a long time. Powdered red ginseng is made by grinding dried red ginseng through a barley stone and solar heat drying system, so the

Daedong Korea Ginseng’s research center (top), packing line for ginseng (bottom)

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Processed Food _ Daedong Korea Ginseng Co., Ltd.

period of time. What’s more, the technology doesn’t destroy nutritional contents—such as ginsenoside and water soluble proteins—at all.

Mr. Lee says, “Daedong Korea Ginseng is steadily supplying ginseng products to major food companies through ODM (Original Development Manufacturing) and OEM (Original Equipment Manufacturing) agreements. We are also selling products that apply our patented technologies under our own brand.”

Daedong Korea Ginseng has steadily participated in foreign food trade fairs and promotional events overseas

product retains the original fragrance and taste of ginseng.

The highly functional nutritious product SAPONIEX is offered in capsules. It is made from powdered red ginseng extract using the technique of quantitative standardization of ginsenoside (the effective component of red ginseng). Vitamins and minerals are also added to the product. SAPONIEX has received approval as a healthy functional food from the MFDS (Ministry of Food and Drug Safety) of Korea.

Mr. Lee emphasizes, “All of our products are made with good quality ginseng. They pass the pesticide residue test and ginseng age test. We have accumulated the know-how for

Additional Information

red ginseng production, so we can produce a variety of types of customized red ginseng products.”

Manufacturing High Quality Red Ginseng Products Based on Patented Technology Daedong Korea Ginseng is manufacturing processed red ginseng products using several patented technologies that were developed by the company’s research center. Particularly notable is the “New Fusion Extract System,” which is a manufacturing method of processed red ginseng extract. Thanks to this low-temperature processing system, the powdered red ginseng can be made into highly-enriched red ginseng extract in a short

Obtained Halal Certification…

Extending Exports to Southeast Asia Daedong Korea Ginseng started exporting its ginseng products as soon as the company was established.

Its current markets include Hong Kong, the US, Japan, and Vietnam, where its products are sold under the company-owned brand Boolrogeon.

The exports average USD$1.5 million annually. Daedong Korea Ginseng has a plan to double the export volume by advancing into Southeast Asian countries such as Malaysia and Indonesia.

Mr. Lee says, “To enter the Southeast Asian market, we obtained halal certification last year. With the certification, we will also knock on the door of the Middle Eastern market.”

”

Mr. Choi Sung-geun, the president of Daedong Korea Ginseng

Various Names of Korean Ginseng

Ginseng is named differently according to the way it is processed. There are susam, hongsam, baeksam, taegeuksam, and heuksam. Susam (fresh ginseng) is not processed but only washed. Hongsam (red ginseng) is made by steaming and drying unpeeled fresh ginseng. Baeksam (white ginseng) is produced through the process of drying slightly peeled or unpeeled fresh ginseng in the sun or under a hot wind. Taegeuksam is made by boiling and drying fresh ginseng. Finally, heuksam is similar to hongsam but it is steamed and dried more than three times using a technique that increases the concentration of the effective components of ginseng.

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“

Inquiries Daedong Korea Ginseng Co., Ltd.

Tel +82-2-965-8802

Fax +82-2-964-8803

Website www.ddkorea.co.kr

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Processed Food _ Good F&B

Jelly Beverage with Plenty of Collagen and Vitamins

Good F&B will develop water jelly fortified with dietary fibers for infants and advance into the baby food market overseas

A

t Gulfood 2014, held last February in Dubai (United Arab Emirates), one group of products was on the tongues of many Middle Eastern buyers: the Water Jelly beverages produced by Good F&B. Jelly beverage products—such as Water Jelly—are

Water Jelly of Good F&B Coming into the Spotlight Overseas among Health and Beauty Conscious Consumers

still a novelty in Dubai. The Water Jelly product of Good F&B is also unusual because it comes in spout pouches that are easier to carry compared to beverages in cans or bottles.

It is thanks to these merits that Water Jelly caught the eye of so many foreign buyers.

These days the interest in a healthy lifestyle and beauty is steadily rising among the people of the Middle East.

The Water Jelly of Good F&B contains collagen and vitamin C, so it matches well the food trends of the region. Foreign buyers and consumers who came to Gulfood 2015 all gave high evaluations to this product.

Only Uses Organic Ingredients for Food Safety…No Artificial Additives Established in Naju City of South

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Jeolla Province in 2006, Good F&B is a Korean beverage producer. At first, the company concentrated on making fruit beverages with pears—a specialty of Naju City. It later added the new lines of fruit beverages such as citron, grape, apple, and satsuma.

It also added vegetable juices and a cupped jelly beverage and supplied them for school meals. All the beverages produced by Good F&B are made with organic ingredients to ensure food safety and children’s health.

What’s more, the company has made it a rule to use no artificial additives such as HFCS (high fructose corn syrup), synthetic preservatives, synthetic food dyes, or MSG (monosodium glutamate).

Good F&B is putting a lot of effort into managing its beverage manufacturing facilities in a hygienic way in order to ensure the high food safety of its products. To keep the workplace clean, Good F&B is applying the CIP (cleaning in place) system and has been designated as a “CLEAN Workplace” by the Korean Government. The company’s hygienic facilities—air showers, filters for foreign matters, and so on—possess

HACCP (hazard analysis and critical control point) certification. Good F&B also succeeded in obtaining ISO22000 certification for the food safety management system. Good F&B has staff who are only responsible for the quality of the beverages. In short, the company focuses on the production of reliable beverages in safe conditions.

Water Jelly Products Made of Natural Gelatin Extracted from Seaweed The flagship product of Good F&B is its Water Jelly products. The main ingredient is natural gelatin extracted from seaweed. The products are also sugar free. They come in two categories: fruit water jelly products and healthy functional water jelly products.

The fruit water jelly beverages are offered in many different types such as pear, apple, grape, blueberry, lemon, citron, pomegranate, banana, and so on. The healthy functional water jelly beverages include: Collagen & Protein Water Jelly (fortified with collagen and protein), Fat-Burner Water Jelly (helps to lose weight),

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Processed Food _ Good F&B

Good F&B has been producing Water Jelly at an automated production line since 2010. The company has the capacity for making 100,000 units per day. The biggest strength is in the ability to make customized products with the ingredients and nutritional contents

Multi-Vitamin Water Jelly (contains various vitamins), and Vita-Slush Water Jelly (can be consumed frozen).

Water Jelly is low in calories. The fruit water jelly products have an average of 90kcal and the healthy functional water jelly products average 30kcal. The company uses two types of packages for this line: in cups (75ml) and spout pouches (130ml).

Mr. Lee Ki-sun, CEO of Good F&B, emphasizes, “Our company has been producing Water Jelly at an automated production line since 2010.

We have the capacity for making 100,000 units per day. The output is not that large, so our biggest strength is in the ability to make customized products with the ingredients and nutritional contents requested by consumers and buyers.”

Exported to China, Hong Kong, and Dubai With the aid of aT (Korea AgroFisheries & Food Trade Corp.), Good F&B first earned an export contract with a Hong Kong vendor to supply the fruit water jelly beverage in 2013.

The following year, it succeeded in

3 4 Korea AgraFood

exporting the product to mainland China. The water jelly beverages are supplied to mainland China and Hong Kong under the brand name “goodIs.” Starting this May, the water jelly beverage of Good F&B will be sold in Dubai, the hub of the Middle Eastern market. Good F&B had a sales meeting with the big local distributor SullAria during Gulfood 2014 and continued business negotiations with it after the event. As a result, Good F&B recently successfully made an export contract for the amount of USD$800,000 to supply its healthy functional water jelly beverages.

Good F&B will enter Korean su-

permarkets in the US (H-Mart and Galleria Market) and Chinese supermarkets in Canada soon. It is also conducting business negotiations with buyers from Northern Europe and Malaysia.

Mr. Lee speaks of his aspiration, “We will develop water jelly fortified with dietary fibers for infants and advance into the baby food market overseas. We have set the goal to reach USD$1 million in exports this year. We will do our best to expand the exports of water jelly beverages to China and the Middle East where the consumption of healthy functional food is rising.”

The flagship product of Good F&B is Water Jelly product. The main ingredient is natural gelatin extracted from seaweed

Additional Information Water Jelly Will Obtain Halal Certification Soon!

To cultivate the halal food market, Good F&B has applied for halal certification for its healthy functional water jelly through KMF (Korea Muslim Federation). The halal certification of KMF achieved equivalence with the JAKIM certification of Malaysia, one of the main halal food markets. With the certificate, the product will be exported to the Malaysian halal market.

Mr. Lee says, “Using Dubai as a stepping stone to export Water Jelly, we will focus on promoting healthy functional water jelly to female Malaysian consumers who are interested in beauty and dieting.”

Inquiries Good F&B

Tel +82-61-335-9630

Email

goodfnb@naver.com

Website www.goodfnb.com

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It’s New !

It’s New !

Hongcho Vital Plus

Agimeal-Ssalguksu

A Vinegar Beverage Made with Fruits and Vegetables

The First Bowl of Noodles for My Baby

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Using Pineapple Juice Instead of Sugar to Obtain a Natural Sweet Taste Generally, vinegar beverages are made with grains—such as brown rice—through fermentation. The base of Hongcho Vital Plus, however, is three types of fruits and vegetables— apple, lemon, and carrot—that are put through fermentation.

Out of considerations for the health of consumers, the producer does not add any sugar or high fructose corn syrup.

Carefully Selected Ingredients…Ready in Five Minutes One of the biggest strengths of the new product is that the noodles are soft and have a plain taste. It means even babies as young as nine months old can eat them. Many consumers also praise the product for the ingredients carefully selected with a baby’s development in mind.

The noodles are made with just two ingredients: Korean rice (99.5 percent) and solar salt. For the broth, a freezedried block cooked with environmentally friendly agricultural products is used instead of the conventional soup powder, which usually contains a lot of artificial additives.

aesang Chungjungone recently released a new vinegar beverage, Hongcho Vital Plus.

Designed for the whole family, this product is receiving a good response among consumers.

“Vital Plus” is a combination of the words “vitality” and “plus.” It means that Hongcho Vital Plus gives energy to one’s mind and body. Hongcho Vital Plus is a healthy functional beverage for everyone to strengthen their health and enhance their vitality.

Inquiries Daesang Chungjungone

3 6 Korea AgraFood

representative Korean baby food producer, Ildong Foodis, released a new rice noodle product for babies. This product is AgimealSsalguksu (rice noodle in Korean) and it comes in two flavors: beef and anchovy. With Agimeal-Ssalguksu, all a mother needs to do to prepare a meal for her baby is to pour hot water and wait for five minutes.

Instead, the beverage contains natural pineapple juice and oligosaccharide, which make it taste sweet. The vinegar beverage also has vitamin B compounds (B3, B5, B6, and B12), which are effective in overcoming fatigue and helping speed up the metabolism. Hongcho Vital Plus comes in four flavors: orange tropical, blueberry blossom, pomegranate, and rubus coreanus (Korean raspberry).

Tel +82-2-2211-6500

Website www.edaesang.com

Inquiries Ildong Foodis

The broth block for the beef flavor Agimeal-Ssalguksu, for example, is made with antibiotic-free beef, tofu, and other healthy ingredients. The components of the broth block for the anchovy rice noodles include anchovy, kelp, dried sea mustard, tofu, and organic Korean vegetables such as carrots and onions. What’s more, the product is packaged in containers that pass safety inspection for endocrine-disrupting chemicals, so mothers can give this product to babies with their minds at ease.

Tel + 82-2-2049-2128

Website www.ildongfoodis.co.kr

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2015 National Brand Awards

5 Super Berry Rich in Antioxidants…Seonyeon

<2015 National Brand Awards> Food companies continuously release various kinds of new products and consumers are often not sure which of the new products they should choose. The brand name is one thing they tend to consider. Since a brand usually represents the features of the products, consumers are more likely to purchase the products of a brand that has a higher public awareness.

In Korea, the <National Brand Awards> project has been held since 2000 for the purpose of selecting the best local agricultural food brands. The winners are chosen by Korean consumers whose opinions are collected through a survey. Every year, the event gains more public confidence. It carefully reflects consumers’ opinions in naming the award-winning products. Below, <Korea AgraFood> introduces the 18 agri-product brands that received the <2015 National Brand Awards>.

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According to 1BuanChoose Your Taste…

Mulberry It is now proved that the mulberry’s leaf and fruit contain substances good for health. Processed foods made with mulberry are gaining popularity. Buan County is a major producer of Korean mulberry. It has released diverse types of mulberry products to allow choices to be made according to a consumer’s taste: mackerel preserved in mulberry’s leaves, beverage, tea, sauce, cookies, and more.

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Korea’s Representative Garlic Brand…Uiseong Garlic

The effects of Uiseong garlic are recorded in old books such as Donguibogam (Korean medical encyclopedia) and Bonchogangmok (Chinese botanical book). Uiseong garlic is famous for superb pharmacological qualities. It is effective in preventing cancer and improving antifungal activity and robustness. Various functional foods using Uiseong garlic have been released: black garlic, grilled garlic, pork seasoned with garlic, garlic beef, and garlic ham.

Rice with GAP 3 Premium Certification…Millenary Flair To maintain the premium quality of the Millenary Flair rice, Buan County regularly carries out technical training for farmers regarding the production, processing, and distribution of rice. The products possess GAP (Good Agricultural Practices) certifications. Instructors are dispatched to the farms to make sure the head rice milling yield is over 96 percent and the protein content is below 6.0 percent, as prescribed in the standardized manual. Given these efforts, it is no surprise that Buan County’s rice brand Millenary Flair is considered one of the best in Korea.

Agriproducts 4 Produced in Clean Natural

Rubus coreanus is a species of raspberry native to Korea and it is commonly used in oriental medicine. Seonyeon is the brand name of rubus coreanus produced in Gochang County. The berry cultivated there has more (up to 30 percent) polyphenol than red wine. For this reason, the fruit is believed to be effective in preventing high-blood pressure, angina, and myocardial infraction. Moreover, it contains twice the amount of anthocyanin found in the blueberry and quadruple that in the grape, so it is a good remedy to prevent aging.

Environment…

Goodtrae Goodtrae is the cobrand of Buyeo county’s eight agri-products: button mushroom, cherry tomato, melon, shiitake, watermelon, chestnut, cucumber, and strawberry.

Labels with the brand name are only attached to the products that have passed a vigorous screening process involving three stages of rigorous evaluations. The brand is strengthening its position in overseas markets as Goodtrae agri-products are actively exported to Japan, Southeast Asia, and the US.

Premium Watermelon 6Gochang Sold at a High Price…

Hwangtobaegi

The First 7 Eco-Friendly County in Korea…

Watermelon

Yangpyeong, Famous for Clean Water

At a highend watermelon sales event held by a Korean department store, one Gochang Hwangtobaegi watermelon was sold for KRW300,000 (approximately USD$300).

The record testifies to the reputation of Gochang Hwantobaegi watermelon as the best in Korea. Its sugar content is over 2° Bx, more than that of other watermelons, and its freshness and fragrance can be kept for over two weeks in spite of the thin crust.

Yangpyeong County became the first eco-friendly county in Korea. It offers various experience activities based on ecofriendly agriculture. What’s more, visitors can enjoy various organic foods and pesticide-free produce.

The county attracts about 2 million tourists every year.

8 Precious Land Au Naturel…Uljin County Uljin County boasts an outstanding natural environment, so it has become a popular eco-tourism site where visitors can enjoy bathing in the forest, sea, and spa. The Geumgang Pine Forest Road is called a healing road thanks to the several thousand of Geumgang pine trees that stand along the road 20 to 30 meters high. In the sea, you can try scuba diving, windsurfing, and yachting. Many tourists also come to Uljin County to experience the spas at Baegam and Deokgu hot springs.

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2015 National Brand Awards

Hangwa that Even the Pope 9 Premium Tasted…Seosan Ginger Hangwa Among a variety of hangwa (a type of traditional Korean sweets) products, Seosan Ginger Hangwa boasts many merits: it has a delicate ginger fragrance, refreshing taste, and outstanding crispiness. Awareness of the product has greatly increased since the media reported that Pope Francis had Seosan Ginger Hangwa during his visit to Korea. The product is actively exported to the US, China, and Japan.

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Mecca for Organic Agriculture…

Goesan County

As a county representing the organic agriculture of Korea, Goesan has a well-developed infrastructure for organic farming.

This includes public livestock excretion resource facilities, a TMR animal-feed factory, a microorganism culture center, and a metropolitan environmentally friendly agricultural complex. This forthcoming September, the International Organic Agricultural Industry Expo will be held in Goesan County. The event will introduce various organic agricultural projects. During the expo, several international symposiums will be held and visitors will have a chance to experience organic farming and see cultural performances.

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Made in a Traditional Way… Yeonggwang Gulbi

Yeonggwang Gulbi (dried croaker) is a precious fish that was served to the king’s table during the Goryeo and Joseon periods (9181910). Yeonggwang Gulbi is made not through the common method of soaking the croaker in salty water and then drying, but in the traditional way: the fish is marinated in sun-dried salt for over a year. That’s why it tastes light and clean beyond comparison and no nutrition is lost.

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Equipped with a Supply System for Producing High Quality Grape…

Okcheon Grape

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Peels without Knife or Any Other Tool…

Jeju Satsuma Jeju satsuma is a representative fruit of Jeju Island, one of the World Natural Heritage Sites. One great advantage of Jeju satsuma is that you can peel it in just two or three seconds without any special tool like a knife.

The fruit is actively exported to the US and UK.

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An Elixir of Life…

Cheongyang Gugija The Chinese matrimony vine (gugija in Korean) is well known as an herbal medicine that Qin Shi Huangdi took to attain eternity.

Cheongyang County, due to its climate and soil, is considered one of the areas most appropriate for the cultivation of the Chinese matrimony vine. The county produces 70 percent of the overall volume of matrimony vine in Korea.

Research has demonstrated that Cheongyang Gugija is abundant in vitamins and has good skincare and antiaging effects.

Okcheon County has built a public supply complex facility and is running a year-round supplier production system as prescribed in the standardized manual. Given these efforts, it is no surprise that Okcheon Grape won the <National Brand Awards> for five years in a row (from 2011 to 2015). In 2012, Okcheon Grape was exported to New Zealand for the first time. The export volumes to Indonesia and Malaysia are also on the rise.

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Upgraded to a Representative Brand in Two Years…Chunhyang Aein

Chunhyang Aein, an agricultural brand of Namwon County, was launched in 2013. Only the excellent agricultural products that are rigorously selected through a thorough quality control process can be sold under this brand.

Thanks to this production process, Chunhyang Aein is getting favorable reviews from consumers and received the honor of winning the grand prize at <National Brand Awards> just two years after its release.

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Positive Response Overseas…

Freshine Apple

Freshine apples boast outstanding freshness irrespective of the season because they are selected at a non-destructive sugar content sorter and stored in a cutting-edge CA storehouse. Following the success in the US, they recently became the first Korean apples to be exported to Dubai. The brand possesses Global GAP certification and is putting a lot of effort into food safety.

1 in Korea…Evergreen 17 No. Hongcheon Korean Beef With Hongcheon Korean beef, consumers can enjoy the unique flavor of Korean beef to the maximum because the meat has plenty of oleic acid, possesses a high fat accumulation rate, and is very soft.

The key factors in producing this high-end beef are the alcohol-fermented feed and the sanitary control system that is built according to international standards.

Only calves that receive a grade B or higher for the amount of meat and the first grade for texture can go on the market.

Export…

18 Active Imgeumnimpyo Icheon Imgeumnimpyo Icheon is the co-brand of agri-products produced in Icheon City. Among them, rice is the most popular item.

Icheon city established a rice production complex and is doing its best to produce high quality rice. On the basis of these efforts, it is actively exporting the product to Hong Kong, Kuwait, and Dubai.

Now the brand’s makgeolli (Korean rice wine), Hetbahn (pre-cooked rice), and cookies are also reaching foreign consumers.

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Korean Franchise _ GUIGA

Various Types of Grilled Meat Including Samgyeopsal A Great Dining Place for the Whole Family n today’s world, the trends— fashion, culture, food culture— change rapidly. The same is true for the food franchise industry.

Some franchises that had many customers just a few months ago are now empty and the other way around.

However, there are also businesses that do well for a long time and get incessant inquiries about opening a new franchisee. Due to the never ending popularity of samgyeopsal-gui (grilled pork belly) among Koreans, the enterprises that serve the dish usually fall in the latter category.

GUIGA is an original samgyeopsalgui franchiser run by gAUPFC. Since it was established in 2006, its restaurants have been enjoying continuous popularity.

I

Samgyeopsal (pork belly)

Tastes Great 365 Days a Year…

When You Want to Eat Grilled Meat, Come to GUIGA Galmaegisal (skirtmeat)

Dwaegi-galbi (spareribs)

Kkotsal (bottom sirloin triangle)

chisers in Korea that manage a meat processing center by themselves. If we discover defects in the meat during trimming and processing, we instantly return it to the producers.

Thanks to this policy, we can provide good quality meat to our customers at all times.”

GUIGA also gives its franchisees the ingredients for side dishes such as jjigae (stew) and naengmyeon (buckwheat noodles). So whatever franchisee the customer visits, the taste of the side dishes is the same as in other GUIGA restaurants.

First Franchisee Opened in 2006…Steady Growth for Nine Years There are many samgyeopsal-gui restaurants all around Korea and the competition among them is fierce. It is through this competition that GUIGA has been able to steadily expand the number of its franchisees and continue to grow for nine years. Mr. Kim Hookyeong, a manager in the overseas business division of GUIGA, says, “It is not easy to run a food franchise company with the same brand for over nine years. I think our franchisees are doing well because we supply good quality meat.”

Directly Managing a Meat Processing Center and

4 2 Korea AgraFood

Distribution Center…Excellent Quality Meat GUIGA receives the supply of high quality pork from Korean brands that are recognized for the taste and food safety of their meat. Experts trim the meat and process it at a processing center directly managed by GUIGA. The franchisees of GUIGA get the meat prepackaged and there is no need for additional trimming. The meat arrives fresh every day through the delivery system also directly operated by GUIGA. Mr. Kim says, “There are few fran-

The interior and exterior of a Korean franchisee of GUIGA

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Korean Franchise _ GUIGA

“

”

The table setting of GUIGA with two roasters

GUIGA started preparing to advance overseas by participating in foreign food franchise fairs

Serves 20 Types of Grilled Meat Dishes Including Samgyeopsal-gui GUIGA restaurants offer some 20 types of grilled meat dishes. The pork ones include samgyeopsal-gui, moksal-gui (pork neck), galmaegisal-gui (skirtmeat), dwaegi-galbi-gui (spareribs), etc. For beef, there is galbisal-gui (beef ribs), kkotsal-gui (bottom sirloin triangle), and others.

Among the grilled meat dishes of GUIGA, samgyeopsal-gui is the most popular. Galmaegisal-gui and dwaegi-galbi-gui also receive a good response.

The freshness of GUIGA’s samgyeopsal is ensured through thorough quality control. The meat tastes savory thanks to a unique, patented processing method.

Mr. Kim explains, “Since galmaegisal pieces are quite thick, their inner part is often undercooked while the outside burns during grilling.

GUIGA makes fine holes in the meat pieces so that seasonings permeate well and the meat grills well.”

For dwaegi-galbi-gui, the company uses natural seasonings that make the dish better than common dwaegi-gal-

4 4 Korea AgraFood

bi-gui in taste and quality.

Mr. Kim adds, “GUIGA operates a research and development laboratory where we conduct studies of ingredients to develop new meat dishes and improve the existing ones.”

Plans to Advance Overseas GUIGA is running 90 franchisees in Korea. With the brand name firmly established in Korea and based on the accumulated knowhow, the franchiser started preparing to advance overseas last year. Its primary focus is on

China because the country has a large food franchise market and Korean cuisine is popular there. GUIGA participated in a franchise fair held last April in Guangzhou and is constantly receiving inquiries about opening franchisees in China.

Mr. Kim emphasizes, “We will continue participating in overseas franchise fairs to raise awareness of our brand. GUIGA plans to promote the original taste of Korean grilled meat dishes to foreign customers in our franchisees overseas.”

Additional Information Side Dishes to Go with Grilled Meat GUIGA serves a variety of side dishes— doenjang-jjigae (soybean paste stew), gyeran-jjim (steamed egg), guksu (Korean noodles), and many more. Among its side dishes, Fries & Kimchijjigae is the most popular among customers. It is a selection of four different dishes served in one bowl: kimchi-jjigae (kimchi stew), a sunny side up egg, deodeok-gui (grilled deodeok, which is a type of root), and beoseotgui (grilled mushroom). Mr. Kim highlighted one more unique feature of GUIGA restaurants, “Each table has two roasters, so customers can grill the meat and side dishes at the same time but on different roasters.”

Experts trim the meat and process it at a processing center directly managed by GUIGA

Inquiries GUIGA

Tel +82-10-8823-2292

Fax +82-2-2062-5296

Website www.92ga.co.kr

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Daniel Lee Gray’s Hansik Story The Best Noodles When my friends come to Korea and crave

Part III : Recommended restaurants for American Travelers

noodles, I just have to take them to Veteran

As for Korean food, I have been to great restaurants in New York, Los Angeles, Hawaii, Toronto, and Seattle; but I feel that it is not the same as in Korea. It seems that there are localized favorites that are not present in Korea. For example my Hawaiian guests always ask for “meat jeon” which is meat dusted in flour, dipped in egg and then pan fried in oil. In Korea, the closest thing that I can think of is yukjeon (pan-fried battered beef). While this dish does exist in Korea, it is a regional specialty for Gwangju. But in Hawaii, according to my guests, that is one of the common dishes on all menus.

When I ask my North American guests what they are curious to eat, they often answer that they want to get the best, authentic, local, and Korean version of specific dishes. My recommendations are what I think are the best versions of different dishes in Korea.

not flat like normal Korean kalguksu. The broth

Kalguksu (soup with fresh flat whole wheat noodles). Originally from Jeolla Province, this dish, in

The Best Dessert Last Call for Patbingsu at Haap

my opinion, stands out as a representative noodle dish of Korea. The noodles are round and is thick and like an egg drop soup. The flavor for this dish comes from the wild sesame seeds, dried laver, and the red chili powder. They have great dumplings as well and a spicy mixed cold noodle. You used to only be able to get this in the city of Jeonju, but luckily they have a branch at the Express Bus Terminal which is good, but still not as good as the original.

The patbingsu season is here so you must try Chef Yong-il Sin’s famous shaved ice dessert topped with homemade red beans. Chef Sin is reinventing Korean classic desserts such as tteok (rice cake) using his overseas experience at the Swiss Consulate and at the high-end Korean

Veteran Rm 111-1, Central City Terminal, #19-3, Banpo 4-dong, Seoul / +82-2-6282-1977

restaurant Poom. His desserts are delightfully unexpected. My favorite dish is his patbingsu:

The Best Chicken in Korea

The Best Beef Dish: Galbijjim

homemade sweetened red beans over finely shaved ice

The Best Barbecue

I really like Ddang Ddang

Galbijjim, when it is done right, is exceptional. It should have ten-

Chicken in Hongdae. I

der, fall-off-the-bone meat that is slowly simmered in seasoned

think Hongdae is the

soy sauce, fruit juices, veggies, nuts, and herbs. It should be a

If you go eat real Korean barbe-

dollop of potato rice cake. If

best place to get fried

dish that a person will remember for years and it should stand

cue, you have to have white hot,

you don’t get it now, you’ll

chicken because it has

out as the best dish they had when traveling. The place that I

wood charcoal. In North America

have to wait till next summer.

youthful energy and it

recommend for this would be Gangnam Myeonok First Store.

many barbecue places have gas

This unique Korean dessert

makes you want to hang

The emphasis is on the first store, because they have franchised

grills instead of charcoal. In Korea

prepared at this level can only

out with your friends,

out and the others are not as good as the first. Located in

we know it is all about charcoal.

be made here in Korea.

drink some beer, and eat

Gangnam, this place always has a line out the door of people

There are some that theorize (like

fried chicken. This beer

waiting to sink their teeth into the deliciously marinated meat.

at the website Modernist Cuisine)

Haap

and chicken combination (chi-maek) has been popularized by the

The flavor is an enigma for it is sweet yet not sweet, spicy yet

that the oil dripping and igniting

#93-3, Cheongdam-dong,

media and it seems to be on the “to do list” for many tourists to

not spicy, it is savory but also has hints of sour. It is elusively de-

the coal adds that special grilled

Gangnam-gu, Seoul

the country. What I like about Ddang Ddang is that they have

lectable. The meat is so

flavor. While you can’t go wrong

+82-2-70-7532-4819

many different combinations of chicken including a very spicy

tender it just falls off the

with most places, one that I like

one (called buldak). They also have good beer (but I would sug-

bone and it is a perfect

to visit with my guests is Hwadong Saenggalbi. It is especially good to go there before or

gest that my North American friends stay away from the sweet-

pairing with a side of rice.

after a baseball game at Jamsil Stadium or a visit to Olympic Park Station. Here they grill

ened yuja beer). You can get some different set menus such as

Their kimchi is well made

the meat on copper-coil grills; they have good sides, quality meat, and unique meat dip-

the spicy chicken and fried chicken or herb fried chicken and

and you just can’t go

ping sauces: ssamjang (soybean paste mixed with red pepper paste, garlic, and sesame),

spicy chicken ribs. I feel the sauces are good and so are the se-

wrong with their cold noo-

spicy, garlic anchovy dip, and wild sesame and salt powders. In Korean barbecue, the fla-

lections. Plus, you’ll get some fried kimchi with the spicy chicken,

dles either.

vor and the fun come from the many different combinations that can be made by wrap-

which often appeals to travelers.

citron. It is topped with a soft

ping the meat in leaves, having the meat with grilled kimchi, or simply enjoying it plain.

Ddang Ddang Chicken

The Original Gangnam Myeonok

Hwadong Saenggalbi

#362-14, Seogyo-dong, Mapo-gu, Seoul / +82-2-336-7769

#588-9, Sinsa-dong, Gangnam-gu, Seoul / +82-2-3446-5539

#251-4, Jamsil-dong, Songpa-gu, Seoul / +82-2-420-5882

4 6 Korea AgraFood

mixed with milk and a bit of

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Simple Korean Cooking

Korean-Style Dongporou Clean and Simple Taste n Hansik (Korean cuisine), deonjang (soy bean paste), ganjang (soy sauce), and gochujang (red pepper powder) are indispensable ingredients that are used to season dishes. These days, the demand for Korean sauces abroad is growing. Thanks to the worldwide trend of healthy living and the Hallyu (Korean culture wave) boom, many foreigners are interested in Korean fermented sauces that determine the taste of dishes. As a result, the export volume of Korean sauces is increasing, especially to China. Korea ranked sixth among all countries that China imported sauces from in 2012, but last year it achieved the No. 1 position.

In this issue, <Korea AgraFood> would like to introduce you to a Chinese dish made with the Korean sauces deon-

I

jang and ganjang. That is the Korean-style dongporou.

Dongporou or dongpo pork is a representative Hangzhou dish that is made by boiling and frying pork belly in spices.

It is also famous as a dish invented by the great Chinese writer Su Dong Po. Korean-style dongporou boasts a clean and simple taste thanks to the usage of deonjang and ganjang. Deonjang will help you get rid of the smell of fat and also soften the meat. Ganjang is added to create a clean and savory taste that you won’t grow tired of no matter how much of it you eat.

We also recommend having some vegetables as a side to the meat dish. Prepared in the Korean way by adding red pepper powder to the dressing, the vegetables will help refresh the breath and promote digestion.

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Cooking Tips Keep the cooked pork belly in boiled water until you start cutting it. That will make the meat softer and prevent it from breaking into small pieces.

How to Make Korean-style Dongporou (2-3 servings) Main Ingredients: 600g pork belly, 35g water parsley, 125g pear, 100g radish, 1Tbsp deonjang, 25g garlic, 50g onion, 2 spring onions, 1/2 of a ginger root, 10 peppercorns

Salad sauce ingredients: 1 and 1/2 Tbsp red pepper powder, 1/2 Tbsp sugar, 1/2 Tbsp vinegar Meat sauce ingredients: 1/2 Tbsp sugar, 1/2 Tbsp oligosaccharide, 1/2 Tbsp crushed garlic, 1 Tbsp ganjang, 2 tsp deonjang, 50ml water 1. Put water, 1Tbsp deonjang, 25g garlic, 50g onion, 2 spring onions, 1/2 a ginger root, and 10 peppercorns in a pot and boil.

2. When the water starts boiling, add the pork belly. Boil the pork belly for 30 minutes on medium heat.

3. Cut water parsley into pieces 5cm long. Slice the radish and pear into pieces 0.5cm thick.

4. Put the sliced vegetables in a bowl and add the salad sauce ingredients. Mix them together.

5. Slice the boiled pork belly into pieces 0.5cm thick.

6. Put the meat sauce ingredients in a pan. Boil and stir them for one minute on medium heat.

7. When the sauce on the rim of the pan comes to a boil, add the sliced meat. Cook the meat down in the sauce for five minutes, turning several times.

8. Serve the pork on a plate with the vegetable garnish.

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K-Tour

G

A Healing Trip Imbued with Tea Fragrance,

Boseong Green Tea Festival ⓒKorea Tourism Organization

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1 1. Boseong tea plantation 2. Boseong Green Tea Festival attracts foreign tourists every year 3. Boseong green tea boasts a strong green tea fragrance 4. In Korea, green tea leaves are roasted on an iron pot 5. Boseong green tea has a golden color; a clean, soft taste; and delicate, refreshing fragrance 6. Dasinje Tea Ceremony (dedicated to the god of tea) 7. Children are learning the tea ceremony etiquette

reen tea, along with coffee and Experiencing Making Green Tea, locatA Representablack tea, is one of the ed next to the Main Event Hall, you world’s most popular bevercan pick and roast the tealeaves to tive Festival ages. Thanks to its beneficial health make green tea by yourself.

Where You Can qualities, it was selected as one of the Similarly to coffee, whose types Experience Top 10 Healthiest Foods in the World and tastes differ depending on the Green Tea with by the New York Times. place of origin and roasting method, All Five Senses In Korea, green tea is widely cultivatgreen tea is also made into different ed. The major areas of green tea production types based on where it is cultivated and are Boseong County in South Jeolla Province, how it is processed. In Korea, green tea Hadong County in South Gyeongsang Province, and leaves are roasted on an iron pot.

Jeju Island. Among them, the tea of Boseong Don’t miss the Korean Tea Museum where you can see County boasts the highest awareness. Basing its efforts on the history of green tea and other types of tea in Korea at the long history of cultivation, Boseong takes up about 40 a glance. There is also the World Tea Plant Exhibition—a percent of total green tea production in Korea. Boseong great chance to find out about the types of tea trees grown tea is also actively exported abroad—to the US, Japan, around the world.

Austria, and other countries.

Every May, the county holds the Boseong Green Tea Many Interesting Performances and Festival and many domestic and foreign tourists flock to Experience Events the area. In this issue, <Korea AgraFood> would like to inThe performances that take place during the festival are troduce you to the Boseong Green Tea Festival where you the highlight you simply cannot miss. can experience the charm of green tea with all five senses.

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Facts about Boseong Green Tea at a Glance Boseong Green Tea Festival will take place from May 22-26 at the Korean Tea Culture Park and Boseong tea plantation area. This year—in order to take the event to the global level—the organizers have reworked the activities and prepared a variety of meaningful and well-structured programs, commemorative events, and performances.

The 300m Dahyang Tunnel welcomes visitors when they first enter the festival grounds. The tunnel houses a photo exhibition of beautiful sceneries, which Boseong is famous for. In fact, the county was selected by CNN as one of the “31 Most Amazingly Beautiful Sites to Visit in the World.” As soon as you pass through the Dahyang Tunnel, you will see spacious green tea farms. Walking along the picturesque fields of green tea, you will arrive at the Main Event Hall. A variety of experience events are offered there. These include getting a foot bath with green tea, cooking traditional foods with green tea, learning the tea ceremony etiquette, attending a Boseong tea tasting event, making traditional pottery, making green tea soap, learning traditional musical instruments, and much more.

When you come out of the Main Event Hall, the rich scent of green tea will excite your nose. At the Center for

ⓒKorea Tourism Organization

Tourists are making Korean traditional rice cake “tteok” with green tea (top) and are learning the tea ceremony etiquette (bottom)

ⓒKorea Tourism Organization

5 0 Korea AgraFood

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K-Tour

ⓒKorea Tourism Organization

The traditional performance “Dansinje Tea Ceremony” is run as part of the Boseong Green Tea Festival. The performances are very exciting and attract many Koreans and foreigners alike

This year, the Dasinje Tea Ceremony (dedicated to the god of tea) is organized under the theme: The Best Gift of God, Boseong Green Tea. There is also an event intended to set a Guinness Book record. It is the challenge to make the world’s longest gimbap (Korean roll) with green tea leaves. This is in addition to a variety of other events, such as the Tea Arts Festival, the Contest of Famous Korean Teas, and the Boseong Green Tea Cooking Contest.

Check out These Nearby Places!

Additional Information Most Korean tea plantations are located on mountain slopes.

The Boseong tea plantation—one of the main attractions in Boseong County—is also situated in the mountains. There are two trekking courses there. The visitors can enjoy a green shower while looking down on the beautiful tea fields.

What to Eat Green Tea Pork and Beef Green tea pork (nokdon) and beef (nokwoo) come from the cattle raised on feed containing green tea leaves. The meat is softer and has less cholesterol than conventional pork and beef. Yet another merit is that such meat does not have a strong meat smell. In the Yulpo Pinery Beach

ⓒKorea Tourism Organization

area, there are many restaurants serving green tea pork and beef, such as Boseong Korean Cow Direct Outlet

Not far from the event area, you can find a good beach—

(+82-61-853-5266).

Yulpo Pinery Beach. In 2012, the Korean government selected it as one of the three most beautiful beaches in the country. The white sand and pine areas have recently

Add #775, Nokcha-ro, Boseong-eup, Boseong County,

been expanded so the view is even more impressive. In

South Jeolla Province

the vicinity of the beach, there is a green tea seawater

Tel +82-61-850-5211

spa managed by the Boseong County Office. It uses the

Website http://dahyang.boseong.go.kr

seawater extracted from 17 meters below the sea level

Transportation Boseong Intercity Bus Terminal→Take

and adds to it the green tea. The spa is famous for its ef-

the Boseong-Beolgyo bus→Get off at the Daehandawon

fective skin care and neuralgia treatment.

bus stop.

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7 1 n

so s Le

Let’s Speak Hansik (Korean cuisine)

삼겹살구이 [Samgyeopsal-gui]

Grilled Pork Belly Streaked pork belly grilled and dipped in salt or ssamjang (mixed sauce with soybean paste and red pepper paste). It also eaten wrapped in lettuce leaves.

Poitrine de porc grillée Grillade de poitrine de porc, tendre et ^ savoureuse grace a ses trois couches alternées de viande et de gras. A accompagner de sauce ou a envelopper dans une feuille de salade.

Panceta a la plancha Panceta con grasa asada a la plancha y mojada en sal o ssamjang (salsa de pasta de soja roja). También se come envuelta en hojas de lechuga.

Gegrillter Schweinebauch

Pancetta di maiale grigliata

Durchwachsener Schweinebauch wird gegrillt und dann in Salz oder Ssamjang (Dip aus roter Sojapaste) getaucht. Wird auch in Salatblätter eingewickelt serviert.

Strisce di pancetta di maiale grigliate e tuffate in sale o ssamjang (dip di pasta di soia rosso). Si possono mangiare anche avvolte in foglie di lattuga.

The descriptions of Korean dishes are based on the International Korean Menu Guide published by the Korean Food Foundation (KFF).