Portfolio

PA S S P O R T THE SELECTED WORKS OF YU PAN

Š 2019 Yu Pan. All rights Reserved Web: yupan.design Mail: panyu91530@gmail.com Phone: 415.910.4171

I acquire knowledge and skills on the journey of graphic design.

Graphic design is my passport to be a professional designer.

CONTENTS

CONTINUE TO EXPLORE PAGES 03-22

KEEP ON WALKING PAGES 63-72

ADVANCE ON JOURNEY

BUILD MY MAP

PAGES 23-42

PAGES 43-62

DEVELOP MY SKILLS

REACH THE DESTINATION

PAGES 73-84

PAGES 85-94

CONTINUE TO EXPLORE [Objective] A film festival project to celebrate the films of a director. Find a common thread in the movies, and creative a cohesive visual system through deliverables.

[Deliverables] Posters Environments Book Design Packaging

[Approach] The director I chose is Woody Allen.

He explores the themes of morality, love and art. He tells the stories where unreal things become real. The film festival will show some unforgettable fantasy stories showing lives between imagination and reality. The color palette of light yellows and browns gives people bright and gorgeous feel.

[Categories] Communication Design Art Direction [Course] Integrated Communications [Project] Woody Allen’s Film Festival [Instructor] Erin Kristine Canoy

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Film Festival

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Film Festival

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Film Festival

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Film Festival

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Film Festival

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Film Festival

ADVANCE ON JOURNEY [Objective] Select a dead, dying or defiant brand and develop it while maintaining the core attributes. Design new expressions of the brand and extend into visual expressions.

[Approach] The brand I chose is Kodak. Kodak used to help people reach their objectives with electronic records management. In the new brand, creative professionals can share ideas, get information and connect to each other to achieve their goals.

I expand the brand through innovative and digital visual identity systems and environments.

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[Deliverables] Visual Strategy Guide Visual Standards Guide Website [Categories] Identity Branding [Course] Nature of Identity [Project] Rebranding Kodak [Instructor] Thomas McNulty

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Kodak Rebranding

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Kodak Rebranding

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Kodak Rebranding

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Kodak Rebranding

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Kodak Rebranding

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Kodak Rebranding

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Kodak Rebranding

BUILD MY MAP [Objective] Select a social issue and resolve it.

Create engaging and relevant solutions through research and a cohesive visual system.

[Deliverables] Posters Brand Book Brochure Website

[Approach] The issue I focused on is unwanted clothes. My goal is to upcycle old clothes into something new. Clothes are made of fabric which has endless possible uses.

The brand gives people of all ages the opportunity to learn and pass on the value of creative clothing reuse. I designed posters, a website and a brochure. A website provides people with information about it. A brochure introduces information about our workshop about recycling and restyling old clothes.

[Categories] Communication Design

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[Course] Visual Thinking [Project] Style Cycle [Instructor] David Hake

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Style Cycle

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Style Cycle

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Style Cycle

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Style Cycle

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Style Cycle

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2017 AUGUST 18 2pm-5pm

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MAKE YOUR UNLOVED CLOTHES UNIQUELY JOIN OUR WORKSHOPS IN SCHOOLS

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KEEP ON WALKING [Objective] Research and design motion graphics projects using concepts and storyboards.

Design and animate a user interface.

Plan and shoot live footage with a camera, combine the motion graphics and the live footage, and add post-production finishing.

[Approach] My project involves human weight control in the future. The video is about a digital weight monitor. I created motion graphic elements for the iPad, and also designed a hologram screen to illustrate what the monitor will look like.

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[Deliverables] Motion Graphics [Categories] Futuristic Interface [Course] Topics in Motion Graphics Fall 2018 [Project] Human Weight Control [Instructor] Aries Nunez

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Futuristic Interface

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Futuristic Interface

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DEVELOP MY SKILLS [Objective] Find a handwritten sign. Use graphic design to improve visual communication of the sign. Develop a cohesive visual system and expand it into deliverables.

[Approach] I selected the handwritten sign for Golden Gate Meat Company. I created one visual system using three posters, a website, and a brochure. The posters promote the company. The brochure shows a variety of fresh products. The website provides information about their fresh and readyto-eat meat.

[Deliverables] Posters Brochure Website [Categories] Visual System Art Direction [Course] Visual Literacy [Project] Golden Gate Meat Company [Instructor] Hunter Wimmer

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Golden Gate Meat Company

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Golden Gate Meat Company

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Golden Gate Meat Company

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REACH THE DESTINATION [Objective] Generate a book about the future. It is about the immediate future, within your own lifetime, no more than 10 years from now.

[Approach] The theme of the book, nameless, is anonymity. I introduced the meanig, the aspects and future of anonymity in the digital world. I used blue and green in order to show a mysterious feeling in the future.

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[Deliverables] Book [Categories] Visual System [Course] Type System [Project] Nameless [Instructor] David Hake

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Nameless

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“Education is our passport to the future, for tomorrow belongs to the people who prepare for it today.”

—Malcolm X

To my parents: I’m so appreciative that you are putting me through school.

I love you so much and I’m so thankful for you.

School: Academy of Art University School of Graphic Design and Digital Media Design: Yu Pan