UPLIFT MFA Thesis Journey of Yu Pan
UPLIFT
CONTENTS
01. Overview
05 - 14
Background The Problem Topic Area
02. Research
15 - 32
Investigation Ask Questions Audience Persona Explorations
03. Strategies
33 - 54
Keywords Material Matrix Brand Naming Logo Color Palette Typography Illustration Style
04. Deliverables Website User Journey User Testing Conference Conference Schedules Conference Booklets Stationery Conference Website Publication Doctor Office Posters
55 - 118
01
OVERVIEW Background The Problem Topic Area
Overview
Background Public trust in U.S. physicians has declined sharply over the past half century. In 1966, about 73% of Americans had great confidence in medical leaders. In 2012, only 34 percent expressed this view. Compared with people in other developed countries, Americans are considerably less likely to trust doctors, and only a quarter express confidence in the health system.
Harris 1966–2012
1966
05
MFA Thesis
Yu Pan
2012
73% 34%
UPLIFT
Background
06
Overview
The Problem Lack Interpersonal Communication Skills Effective interpersonal communication (IPC) between health care providers and patients is an important element for improving patient satisfaction, treatment compliance, and health outcomes. It cannot be assumed effective communication occurs naturally. Acquiring effective interpersonal skills requires observational practice as well as application of interpersonal communication principles. The doctor-patient relationship begins in medical school. Educators in the medical field agree, and more and more medical schools have started to incorporate the doctor-patient relationship into the curriculum. Also, students should learn how to build a better connection with patients, express empathy, and learn the art of attentive listening.
07
MFA Thesis
Yu Pan
“We need to focus on the quality of our interactions with patients. Do patients feel truly cared about, listened to and respected? Are we taking enough time to answer their questions? The most positive patient experiences arise from workplace cultures that understand the value of the patient relationship, and build teamwork, communication and processes that strengthen our engagement.” — William Maples, M.D
UPLIFT
The Problem
08
Overview
The Problem Barriers to Good Communications If you ask doctors why they’re so stressed, many mention heavy patient loads, endless patient charts to fill out, the looming possibility of litigation, and back-and-forth communication with health insurance companies. These constant distracters can lead to the erosion of doctor-patient interactions, miscommunication, clinical errors, or worse. The most important one is lack of insight due to inadequate knowledge and training in communication skills. Many times, doctors do not give enough need to the importance of keeping patients adequately informed. Non-verbal components of the communications are frequently neglected. Another important barrier is lack of adequate knowledge about the disease or treatment options. Finally human failings like stress, tiredness or lack of time are major contributing factors in an overburdened setting.
45% 54% Surveys show that physician burnout is on the rise, with the percentage of physicians in the United States reporting symptoms of burnout rising from 45 percent in 2011 to 54 percent in 2014.
09
MFA Thesis
Yu Pan
UPLIFT
The Problem
10
Overview
The Problem The Hospital Environment With the growth of modern hospital technology, there has been increasing concern by physicians for the emotional impact of the hospital environment on patients. What is the hospital environment? Bricks, machines, people. Each, in its own way, contributes to the atmosphere of the institution and its effect on the individual patient. However, the hospital patient is sick and helpless, and aspects of the physical environment which are relatively unimportant when one is well can become important when one is confined to a hospital bed. A patient's maladaptation to the hospital environment can produce important clinical changes. Hospital architecture is a specialty that has concerned itself, until recently, primarily with creating efficient space in which medical people can work. There is little written regrading the impact on patients of hospital design. Architects are, therefore, forced to extrapolate from the body of knowledge available from home and office planning.
11 MFA Thesis
Yu Pan
UPLIFT
The Problem
12
Overview
Topic Area “The good physician treats the disease. The great physician treats the patient who has the disease.” Communication skills of physician play an important role in patients’ satisfaction. Therefore, we propose strongly to improve the communication skills of physicians by training their communication skills.
13 MFA Thesis
Yu Pan
“How Doctors Can Communicate Better With Patients?”
02
RESEARCH Investigation Ask Questions Audience Persona Explorations
Research
Investigation I researched on the internet, read books and publications as well as watched videos in order to collect much information about the related topics as well as articles.
17 MFA Thesis
Yu Pan
UPLIFT
Investigation
18
Research
Ask Questions 01. What are keys to a good relationship between the patient and their doctor? 02. What are the responsibilities of the patient in order to foster the best possible doctor-patient relationship? 03. What do doctors do if patients feel uncomfortable talking to them? 04. How can patients influence their physicians to select less costly forms of care and unnecessary services and programs? 05. What role should the physician's personal feelings and beliefs play in physician-patient relationship? 06. What happens when physicians and patients disagree? 07. What can hinder physician-patient communication? 08. How much of herself should the physicians bring to the physician-patient relationship? 09. How can you improve the doctor-patient relationship? 10. What are the barriers to effective communication in practice? 11. How can we redefine the physician-patient relationship? 12. How is this increased access to and concomitant reliance on information technology affecting the physicians' interactions with their patients? 13. Will information technology inadvertently promote patient selection? 14. Can technology improve the doctor-patient relationship? 15. How is the physician-patient relationship changing? 16. How the Internet is transforming the physician-patient relationship? 17. How to develop a strong physician-patient relationship? 18. With the recent upsurge in moblie sites and apps for healthcare, might the traditional doctor-patient relationship become less important? 19. How age influences the doctor-patient relationship? 20. How does effective communication relate with or affect patients and physicians? 21. Why physicians should use social media? 22. How are physicians using the computer as a relationship builder? 23. What do physicians see as the main factor threatening their relationship with their patients? 24. How will telehealth impact physician-patient relationship? 25. What new skills will need to be learned to effectively create relationships
19 MFA Thesis
Yu Pan
26. As a patient, what do you except from telehealth? 27. What shape will this new form of relationship take? Will patients be accepting of this new way of connecting with their physicians? 28. How well do physicians really know their patients, and their problems lists, their personalities and communication style? 29. How can you improve physician-patient communication? 30. How to keep physician-patient relationship with technology? 31. Why should physician be concerned with physician-patient relationship? 32. What is an OpenNotes? 33. Why OpenNotes could bring about real change to physician-patient relationship? 34. Why the physician-patient relationship is crucial to telemedicine? 35. What kind of physicians do patients desire? 36. Why does physician-patient interaction affect health outcomes? 37. Have you ever wondered whether the time spent with your physician, and quality of communication between two of you, makes a significant difference to your health outcomes? 38. Why does physician-patient relationship influences patient engagement? 39. How can we enhance physician-patient relationship with time management? 40. How patients can help doctors with time management? 41. How do you change in physician-patient communication in general practice? 42. What are the means to improve communication in physicians? 43. Can we begin doctor-patient relationship in medical school? 44. Would practicing physicians receive further education on ways to maintain and improve trust in the relationship with their patients? 45. Is the physcian-patient relationship turning into a business partnership? 46. How body lauguge impacts physician-patient relationship? 47. Could mobile apps change the physician-patient relationship? 48. How will the texting generation change the physician-patient relationship? 49. What do mobile social platforms mean for the physician-patient relationship? 50. How wll digital natives change the landscape for patients?
UPLIFT
Ask Questions
20
Research
Ask Questions What are the barriers to effective communication in practice? In the process of this study, the found barriers to effective communication across the articles were grouped into four major categories which are environment, personal characteristics, poor communication skills, and Health. Environmental factors like high workload, lack of time and staff support, insufficiency of valuable resources like computer and internet for proper documentation, water, and light, lack of privacy and low staff support pose pressure on doctors as well as hinder them from practicing effective communication skills. All articles revealed that when is doctor or patient is found deficient of techniques of communication as empathy or understanding of others, active listening skills, conflict management skills, doctor's ability to set boundaries, and language fluency, doctor-patient communication becomes effective.
21 MFA Thesis
Yu Pan
Figure 1. Barriers to effective communication in nursing practice
Environment
Personal Characteristics
Personal Characteristics
• High workload
• Poor self esteem
• Lack of empathy
• Lack of privacy
• Unresolved
• Lack of active
• Lack of sufficient time • Noise
emotional issue • Hidden or unknown Agendas • Personal culture
Poor Communication
• Physical or mental illness
listening skills
(Pain depression,
• Poor conflict
ability to focus
management skills • Language barries
UPLIFT
or listen, inability to talk an so on).
Ask Questions
22
Research
Ask Questions How does effective communication relate with patients and physicians? The level of effective communication in healthcare settings has a direct impact on the quality of a patient’s health recovery process and care satisfaction in the health care settings. When there is effective communication between doctor and patient, the patient feels secured and satisfied and hence able to trust the doctor. The sense of trust that doctors get from patients adds to the confidence, and satisfaction of doctors. In summary as found in figure 2 below, effective communication is found to enhance patient’s medication adherence, safety, care satisfaction and doctors’ job satisfaction. There appears to be a close connection between the health of patients and the effective communication skills of doctors. A professional relationship that is strengthened with effective communication directly (unidirectional relationship) impact the satisfaction and health of the patient.
23 MFA Thesis
Yu Pan
Figure 2. How effective communication affects doctors and patients
Adherence
Safety
Patient Satisfaction
Job Satisfaction
In healthcare sett-
Prevent medications
• Increase self esteem
ings, the enormous
error among health-
• Increase the quality
problem of non-
care providers which
health recovery of
feedback as a result
adherence can be
is the leading factor
patients
of their effective
prevented to high
of unnecessary
rate by effective
patients.
• Alleviate depression, pain and anxiety
communication.
• Healthcare providers receive positive
communication skills. • Stress level is reduced.
UPLIFT
Ask Questions
24
Research
Ask Questions What are the means to improve communication in physicians? Four factors were mostly and commonly mentioned in related articles as means of integrating effective communication as also represented in figure 3 are: therapeutic communication as mentioned by 90% of the articles, patient-centered care, maintaining boundaries, and intervention. As therapeutic communication has been proven by 90% of the articles as a mean of effective communication that decreases anxiety and depression level of patient. Genuineness, empathy, trust, compassion, confidentiality as well as listening are the aspect of therapeutic communication skills which enhance effective communication. Doctors making intentional efforts to build therapeutic communication with patients by the use of communication strategies and interpersonal skills is a core means to establish and build stronger and effective communication in practice.
25 MFA Thesis
Yu Pan
Figure 3. Means to improve communication
Therapeutic Communication
Active listening, smile, observation, empathy, enthusiasm, sense of humour, honesty, ask questions
Personal Characteristics
• A person’s whole care is customized to patient needs • Patients need anticipated.
Maintaining boundaries
Intervention
Dcotors decide the beginning, maintaining and ending a relationship with a patient in a manner that ensures the patient’s needs are first.
UPLIFT
• Appropriate work load • Conducive environment
Ask Questions
26
Research
Audience Persona
“As a doctor and researcher, I have the honor of partnering with communities to find ways to solve the everyday problems that make leading a healthy life so hard.�
Audrey Sue-Matsumoto,MD
BIO
Age: 32 Location: San Francisco, California Occupation: Doctor
Good patient and care team communication skills Empathy, compassion, and care necessary to work with a patient suffering from critical illnesses Technical skills to operate modern equipment Ability to handle stress and energy to work long shifts
LANGUAGE
High attention to detail, ability to properly observe,
Cantonese
assess and use all provide patient information, as well
English
as communicating it to a doctor so they can decide
Spanish
the proper treatment for each patient
SKILLS
Communication Skills
Adobe Photoshop Microsoft Office
27 MFA Thesis
Yu Pan
Bad
Good
Excellent
“Every day, it’s a gift to have the opportunity to care for patients in their most vulnerable times. Despite the stress, long hours away from home and family, I could never imagine a different career.” Carol Bradford Age: 26 Location: San Francisco, California Occupation: Practicing Dcotor
BIO Educated patients on medical issues as needed Developed treatment plans in collaboration with patients with chronic conditions including high blood pressure, diabetes, heart disease, and other medical problems
LANGUAGE
Provided compassionate care at all times
English
Developed and implemental patient management
Japanese
plans thoroughly documents, observations, and
Spanish
record progress notes
SKILLS
Communication Skills
Adobe Photoshop Microsoft Office
Bad
Good
UPLIFT
Excellent
Audience Persona
28
Research
Audience Persona
“The midpoint in medicine between excessive emotional involvement with patients and a complete lack of empathy is not a simple one to locate.�
Xinhua (Stella) Li
BIO
Age: 23 Location: San Jose, California Occupation: Medical Student
Worked as a medical volunteer in triage and patient-care Translated for doctors Interpersonal, communication, and networking skills in professionalism program
LANGUAGE
Public health internship and reflect upon
Mandarin
experiences as well as challenges in communication
English Russian
Communication Skills
SKILLS Adobe Photoshop and Lightroom Microsoft Office
29 MFA Thesis
Yu Pan
Bad
Good
Excellent
“It’s important that I build a strong relationship with my doctor, and helps me to keep the good mood.”
Yinwei Wang Age: 29 Location: Sacramento, California Occupation: Business Owner
BIO Medicine for diabetes-related anxiety Previous history of reactive depression During a previous hospital stay, he found it difficult to get information from his doctor. He is skeptical about whether staff will
LANGUAGE
have much time to explain things to him.
English
Some hospital environments made him feel
Mandarian
uncomfortable.
GOALS
Communication Skills
Effective Communication Good Environment
Bad
Good
UPLIFT
Excellent
Audience Persona
30
Research
Exploration Support in Improving Physician Communication Institute for Healthcare Communication, New Haven, CT http://www.healthcarecomm.org/ The Institute for Healthcare Communication (formerly the Bayer Institute) offers a variety of workshops to help clinicians develop and hone their communication skills. It also offers books, videos, and practical guides on how to improve communication.
The Foundation for Medical Excellence, Portland, OR http://www.tfme.org/ The Foundation for Medical Excellence is a non-profit foundation that sponsors a variety of educational programs and consulting services for licensed physicians. Its programs include education and research in physician-patient communication.
American Academy on Communication in
Motivational Interviewing Network of Trainers, Fairfax, VA
Healthcare, Chesterfield, MO http://www.aachonline.org/ The American Academy on Communication in Healthcare (AACH) is an interdisciplinary group of medical educators and clinicians that share a common interest in patient-clinician communication and relationships, and psychosocial aspects of health care.
31 MFA Thesis
Yu Pan
http://motivationalinterviewing.org/ The Motivational Interviewing Network of Trainers (MINT) is a non-profit organization that provides training, coaching, and consultation on the use of motivational interviews to promote behavior change.
Read More About Improving Communication Skills 1. American Medical Association. Section II: Resources Emphasizing Communication Skills. In: Cultural Competence Compendium. Chicago, IL; American Medical Association 1999: 89-106. 2. Carrillo JE, Green AR, Betancourt JR. Cross-cultural primary care: A patient-based approach. Ann Intern Med 1999 May 18;130(10):829-34. 3. Coulter A. The Autonomous Patient: Ending Paternalism in Medical Care. London: Nuffield Trust 2002. 4. Jackson C. It Pays to Listen: The Importance of Doctor-Patient Communication. Amer Med News 2001 May 21. 5. Nelson AM, Brown SW. Improving Patient Satisfaction Now. New York, NY: Aspen Publishers, Inc. 1997 April. 6. Nigg CR, Burbank P, Padula C, et al. Stages of change across ten health risk behaviors for older adults. Gerontologist 1999;39:473-82. 7. Prochaska JO, Norcross JC, DiClemente C. Changing for Good. New York, NY: William Morrow and Company, Inc.; 1994. 8. Prochaska JO. Helping patients at every stage of change. Behavioral Approaches to Addiction Journal 1992;1(1):2-7. 9. Ranier SB, Daughtridge R, Sloane PD. Physician-patient communication in the primary care office: A systematic review. J Am Board Fam Pract 2002;15(1):25-38.
UPLIFT
Exploration
32
03
STRATEGIES Keywords Material Matrix Brand Naming Logo Color Palette Typography Illustration Style
Strategies
Keywords I brainstormed topics to expand lots of keywords. I started brainstorming in six areas: technology, hospital, viewpoint, academic influence, cost, and medical system. Then, I select three keywords.
35 MFA Thesis
Yu Pan
Strategies
Keywords Breakdown
Crisis
There are unstable environments that cause communication breakdowns.
We should provide a solution in order to reduce the economic pressure.
Susceptibility
Obiligation
People can be easily influenced by the hospital environment.
Physicians have an obligation to educate with colleagues.
Attitude
Health
Your attitude is susceptible to the dominate attitude of those around you.
Doctors have an important role to play in medical health.
Burden
Professionalism
The cost of medicine is a great burden for people.
Creating a professional working environment that fosters trust is challenging.
Liability
Care
Although people have a great burden on medical expenses, they have an obligation pay money to hospital.
Medical care is a safeguard for patients.
37 MFA Thesis
Yu Pan
Practice
Track Record
In Medical School, a mandatory course guides students to pay more
Patients should know their physicians’ track record, outcomes, patient ratings,
attention to the patient experience.
and more.
Sympathy
Accessibility
Physicians should express empathy and learn the art of attentive listening.
Technology can benefit both the doctor and the patient.
Communication
Engagement
Good communication allowed patients to perceive themselves as a full participant.
Physicians can learn communication skills through networks.
Relationship Physician-patient relationship is a bedrock of the U.S. health system.
Trust Practicing physicians should receive further education on ways to maintain and improve trust in the relationship with their patients.
UPLIFT
Keywords
38
Strategies
Keywords Susceptibility
Attitude
Burden
Liability
Crisis
Obiligation
Health
Care
39 MFA Thesis
Yu Pan
Professionalism
Practice
Sympathy
Communication
Relationship
Track record
Accessibility
Engagement
Breakdown
Trust
UPLIFT
Keywords
40
Strategies
Strategy Chart Topic Area Physician-patient relationship
Outcome Build a strong positive relationship between physicians and patients
Audience Medical Students, Physicians, Patients
41 MFA Thesis
Yu Pan
Insight 1
Insight 2
Insight 3
Practicing physicians and students who study in the medical school lack interpersonal communication skills to maintain and build a better relationship with patients.
Lack of communication can all contribute to medical errors. There are many barriers to good communication, such as fear of malpractice, patients’ anxiety and being embarrassed to ask questions.
There are unstable environment that cause communication breaksdowns. Hospital environments are still overfilled with technology and interior design that is clunky, and visually too sterile.
Strategy 1
Strategy 2
Strategy 3
Improve interpersonal communication skills by increasing medical students as well as practicing physicians awareness of a better physician-patient relationship.
Provide an educational platform to learn and practice how to build better relationships with their patients.
Create a safe space allow patients to perceive themselves as a full participant.
Deliverable 1
Deliverable 2
Deliverable 3
A website that helps medical students and practicing physicians learn knowledge about a better physician-patient relationship.
A workshop that in training for doctors provide physicians an opportunity to share their information and experiences in order to learn how to build better relationships with patients.
A safe space provides medical service in a comfortable as well as safe environment.
UPLIFT
Strategy Chart
42
Strategies
Materials Matrix Strategy 1
Strategy 2
Strategy 3
Improve interpersonal communication skills by increasing medical students as well as practicing physicians awareness of a better physician-patient relationship.
Provide an educational platform to learn and practice how to build better relationships with their patients.
Create a safe space allow patients to perceive themselves as a full participant.
Deliverable 1
Deliverable 2
Deliverable 3
Website
Conference Brochure Publication Website Section
Doctor Office Posters
43 MFA Thesis
Yu Pan
Website
Conference
Publication
Environment
Brochure
Posters
UPLIFT
Materials Matrix
44
Strategies
Brand Naming My brand name is UPLIFT. Up has a lot of positive meanings. It means an upward movement and encouragement. Uplift has the meaning of raising something. Our brand provides an opportunity to improve physicians’ communication skills by raising awareness in order to build a strong physician-patient relationship.
45 MFA Thesis
Yu Pan
Strategies
Logo The logo contains a symbol and a wordmark which are used to represent the brand identity. The shape of the symbol represents the communication chat icon. Besides, the red plus sign connects the chats. The logo matches the brand strategy.
Logo Vertical Version
X X 47 MFA Thesis
X UPLIFT
Yu Pan
X
Logo Horizontal Version
UPLIFT
UPLIFT
Logo
48
Strategies
Color Palette The main blue color represents the meanings of depth and trust. The color blue has positive effects on the mind and the body. The yellow color also means happiness and optimism. Also, the red color communicates warmth.
Primary Color
49 MFA Thesis
Trust
C:94 M:77 Y:2 K:0 R: 7 G:82 B:161 HEX:2552a1
Sympathy
C:3 M:19 Y:88 K:0 R:248 G:203 B:58 HEX: f8cb3a
Care
C:4 M:98 Y:92 K:0 R:229 G:39 B:46 HEX:e5272e
Yu Pan
Secondary Color
C:100 M:84 Y:35 K:25 R:24 G:55 B:98 HEX:183762
C:28 M:9 Y:5 K:0 R:180 G:208 B:227 HEX:b4d0e3
C:7 M:13 Y:22 K:0 R:235 G:217 B:196 HEX:ebd9c4
UPLIFT
Color Palette
50
Strategies
Typography Trade Gothic Next LT Pro is a beautiful san serif font style. Univers is one of the best san serif fonts that offer simplicity and professionalism in one.
Primary Typeface
Aa Trade Gothic Next LT Pro Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu V v Ww Xx Yy Zz 123456789 _+{}[]:”;’<>?~!@#$%^&*()-= Trade Gothic Next LT Pro Heavy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu V v Ww Xx Yy Zz 123456789 _+{}[]:”;’<>?~!@#$%^&*()-=
51 MFA Thesis
Yu Pan
Secondary Typeface
Aa Univers LT Std 57 Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu V v Ww Xx Yy Zz 123456789 _+{}[]:”;’<>?~!@#$%^&*()-=
UPLIFT
Typography
52
Strategies
Illustration Style These illustrations not only have a unique style, but also incorporate good composition, shape and color. These illustrations can easily transform concepts into something catchy that drives peopleâ&#x20AC;&#x2122;s attention and can convey the information of the brand in an appealing way.
53 MFA Thesis
Yu Pan
UPLIFT
Illustration Style
54
04
DELIVERABLES Website User Journey User Testing Conference Conference Schedules Conference Booklets Stationery Conference Website Publication Doctor Office Posters
Deliverables
UPLIFT Website Uplift Website has four sections: learn some tips about communication skills, online updated news, conference, and about us. The website has useful tips in order to improve their communication skills. UPLIFT website provides the conference about physicians' communication skills and the conference schedules as well as relevant booklets.
Tips
News
Learn Tips
Conference
About
Schedule
Our Mission
Online News
Brochure
57 MFA Thesis
Yu Pan
Publication
Deliverables
Website 01.Home Page The description of the UPLIFT brand and the reason why build a physician-patient relationship
59 MFA Thesis
Yu Pan
UPLIFT
Website
60
Deliverables
Website 02.About Us The introduction of the UPLIFT brand
61 MFA Thesis
Yu Pan
03.News Doctor-patient relationship news and updates
UPLIFT
Website
62
Deliverables
Tips Icons
63 MFA Thesis
Yu Pan
03.Tips Tips for improving physicians communication skills
UPLIFT
Website
64
Deliverables
Website
65 MFA Thesis
Yu Pan
UPLIFT
Website
66
Deliverables
Website
67 MFA Thesis
Yu Pan
UPLIFT
Website
68
Deliverables
Website
69 MFA Thesis
Yu Pan
UPLIFT
Website
70
Deliverables
User Journey Tom is a physician practicing at a local hospital. He is currently seeing a patient.
When he communicates with patients, he feels that patients are anxious and embarrassed to ask questions.
71 MFA Thesis
Yu Pan
Afterward, Tom realizes that there is a communication barrier between him and his patients. He decides to talk to his colleagues who point him towards online resources that provide interpersonal training that was not taught much in medical school.
Tom takes his colleagues' advice, and visits UPLIFT.com, a service that trains physicians on the physician-patient relationship.
UPLIFT
User Journey
72
Tom goes through the available contents on UPLIFT. He learns interpersonal communication skills in order to help his patients understand better.
Tom writes notes on how to be a better communication in practice through simulations, role-playing with other physicians.
73 MFA Thesis
Yu Pan
The next week, he meets with another patient. He uses new knowledge and skills from UPLIFT.
Patients now understand him better and share with him more of their difficulties symptom. He begins to see the whole patient rather than just the problem he was treating.
UPLIFT
User Journey
74
Deliverables
User Testing The website helps medical students learn some tips about communication skills on physicianpatient relationship. When I did the initial user testing, I got lots of feedback on the website. I realized that people consider either design or functionality. I improved the overall design after the user testing.
75 MFA Thesis
Yu Pan
"I can understand the overall functions of the website. However, I consider that the webiste need to focus on design consistency."
Medical Student Age: 25 "I was surprised to learn that the webiste is useful for medical students. I also like the icons with the explanations."
Medical Student Age: 27
"The brand images and colors match well. The overall contents need to be simple as well as legibility for me."
Medical Student Age: 23
UPLIFT
User Testing
76
Deliverables
Conference UPLIFT will host communication conference at JW MARRIOTT NASHVILLE in Nashville, TN. These programs bring together professionals to engage in intensive communication training and to hear the latest research and teaching methods in the field. The conference includes an oral presentation, workshops, and narrative medicine sessions. We provide schedules, brochures, a stationary, a publication, and a conference website section.
77 MFA Thesis
Yu Pan
UPLIFT
Conference
78
Deliverables
Conference Schedules People can check conference schedules on a conference poster and banners. People can see conference map behind the poster.
79 MFA Thesis
Yu Pan
81 MFA Thesis
Yu Pan
UPLIFT
Conference Schedules
82
Deliverables
Booklets The booklet describes three parts of conference programs. There are oral presentations, workshops and narrative medicine sessions respectively. Also, these contents introduce programs in detail.
85 MFA Thesis
Yu Pan
UPLIFT
Conference Booklets
86
87 MFA Thesis
Yu Pan
UPLIFT
Conference Booklets
88
89 MFA Thesis
Yu Pan
UPLIFT
Conference Booklets
90
Deliverables
Stationery
91 MFA Thesis
Yu Pan
UPLIFT
Stationery
92
Deliverables
Conference Website The conference website provides topics, schedules, who should attend and why attend. You can see each schedule very detailed.
93 MFA Thesis
Yu Pan
UPLIFT
Conference Website
94
95 MFA Thesis
Yu Pan
UPLIFT
Conference Website
96
Deliverables
Publication The publication helps the professionals foster good doctor-patient relationships. Each chapter teaches you how to improve physicians' interpersonal communication skills in order to build a strong relationship. The book has six chapters: The Introduction of Doctor-Patient Relationship, Build a Good Doctor-Patient Relationship, Guidelines For Improving Their Communication skills, Effective Communication, Foster Better Communication and Practice For Physicians.
97 MFA Thesis
Yu Pan
UPLIFT
Publication
98
99 MFA Thesis
Yu Pan
UPLIFT
Publication
100
101 MFA Thesis
Yu Pan
UPLIFT
Publication
102
Deliverables
Doctor Office Doctor Office follows five elements, and you will be on your way to that perfect atmosphere. These elements are natural lights, direct views, warm colors, living things, and clutter. They can enhance your office, and make it an inviting, healthy, pleasing place to visit and work in.
107 MFA Thesis
Yu Pan
UPLIFT
Doctor Office
108
Deliverables
Doctor Office Brochure
109 MFA Thesis
Yu Pan
UPLIFT
Doctor Office Brochure
110
Deliverables
Doctor Office
111 MFA Thesis
Yu Pan
UPLIFT
Doctor Office
112
Deliverables
Posters The posters help patients learn some tips before your appointment, during your appointment, and after your appointment. The posters put on the waiting room wall.
113 MFA Thesis
Yu Pan
UPLIFT
Posters
114
115 MFA Thesis
Yu Pan
UPLIFT
Posters
116
Our brand helps medical students, physicians and patients build a strong positive relationship with each other.
Thanks to my thesis professors Wioleta Kaminska, Christine George, Phil Hamlett.
Contact Email Website
Yu Pan panyu91530@gmail.com yupan.design
School
Academy of Art University MFA School of Graphic Design and Digital Media
Instructor
Wioleta Kaminska Christine George Phil Hamlett
Title of Book Software
UPLIFT Adobe Creative Suite
2020 All Rights Reserved No part of this publication can be reproduced without expressed permissions from Yu Pan.
www.upliftprojects.com