(US) Jan-Jul 2019: New Books & Bestsellers

NEW BOOKS AND BESTSELLERS JANUARY - JULY 2019

INNOVATION AND BEST PRACTICE FOR BUSINESS SUCCESS

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Table of Contents Kogan Page Inspire

Logistics, Operations and Supply Chain Management

Digital Darwinism

4

Blockchain and the Supply Chain

59

The Edge of Disruption

5

Digital Transformation of the Automotive Industry

60

Humanity Works

6

The Handbook of Logistics and Distribution Management

61

The Leadership Lab

7

Intermodal Cool Chain Management

62

The Post-Truth Business

8

The Logistics and Supply Chain Innovation Handbook

63

The Inventory Toolkit

64

A Practical Guide to Logistics

65

Warehouse Management

66

Global Contract Logistics

67

Strategic Sourcing and Category Management

68

International Supply Chain Relationships

69

Mastering the Supply Chain

70

Supply Chain Management Accounting

71

Sustainable Road Freight

72

Global Liner Shipping

73

Lowe’s Transport Manager’s and Operator’s Handbook 2019

74

Marketing and Public Relations Amazon

11

Myths of Marketing

12

Myths of Branding

13

Disruptive Branding

14

Wild Thinking

15

Creating Customer Loyalty

16

Omnichannel Retail

17

The Retail Start-Up Book

18

Persuasive Copywriting

19

Successful Employee Communications

20

Effective Multichannel Marketing

21

Employability, Careers and Entrepreneurship

Digital Marketing Strategy

22

The Creative Thinking Handbook

77

Podcasting Marketing Strategy

23

The Vocational Assessor Handbook

78

Using Artificial Intelligence in Marketing

24

The Job-Ready Guide

79

Cracking the Consumer Code

25

The Good Retirement Guide 2019

80

Customer Innovation

26

The 30 Day MBA

81

The Successful Career Toolkit

82

The Daily Telegraph Business Guide to Brexit

83

The Daily Telegraph Tax Guide 2019

84

Dealing with Difficult People

85

Decision Making and Problem Solving

86

Develop Your Leadership Skills

87

Develop Your Presentation Skills

88

How to Manage People

89

How to Manage Projects

90

How to Organize Yourself

91

How to Write a Business Plan

92

How to Write a Marketing Plan

93

How to Write Reports and Proposals

94

Improve Your Communication Skills

95

Successful Time Management

96

Taking Minutes of Meetings

97

Confident Coding

98

Business, Finance, Risk, Information Management Superhuman Innovation

29

Blockchain Babel

30

Human/Machine

31

Reinventing the Product

32

Innovation for the Fatigued

33

Cyber Risk Management

34

The Business Models Handbook

35

Gamification for Business

36

Cyber Wars

37

Data Strategy

38

Human Resources, Learning & Development, Coaching and CIPD Predictive HR Analytics

41

Armstrong’s Handbook of Human Resource Management Practice, 14e

42

Building an Inclusive Organization

43

HR Technologies

44

Human Capital Management Standards

45

Strategic Human Resource Management

46

Neuroscience for Organizational Change

47

Armstrong’s Handbook of Reward Management Practice

48

Competitive People Strategy

49

Introduction to Employment Law

50

Wellbeing at Work

51

Building a Learning Organization

52

Digital Learning in Organizations

53

How People Learn

54

Social Learning

55

Workplace Learning

56

www.koganpage.com

1

New Books by Month January Amazon Myths of Branding Persuasive Copywriting The Business Models Handbook Strategic Human Resource Management Introduction to Employment Law Workplace Learning The Good Retirement Guide 2019 The 30 Day MBA February Using Artificial Intelligence in Marketing Customer Innovation Building an Inclusive Organization Armstrong's Handbook of Reward Management Practice Intermodal Cool Chain Management International Supply Chain Relationships Lowe's Transport Manager's and Operator's Handbook 2019

2

9780749482794 9780749483098 9780749483661 9780749481872 9780749484040 9780749484149 9780749482244 9780749483975 9780749482954

9780749483395 9780749484187 9780749484286 9780749484361 9780749483173 9780749480035 9780749484200

March Superhuman Innovation Blockchain Babel Reinventing the Product Innovation for the Fatigued Predictive HR Analytics Mastering the Supply Chain Supply Chain Management Accounting Global Liner Shipping The Daily Telegraph Business Guide to Brexit

9780749483838 9780749484163 9780749484644 9780749484088 9780749484446 9780749484484 9780749472993 9780749481087 9780749481780

April The Edge of Disruption Disruptive Branding Creating Customer Loyalty Omnichannel Retail Digital Marketing Strategy Human/Machine Wellbeing at Work Digital Learning in Organizations The Creative Thinking Handbook

9780749482886 9780749484064 9780749484309 9780749484460 9780749484224 9780749484248 9780749480684 9780749484682 9780749484668

May Wild Thinking The Retail Start-Up Book Podcasting Marketing Strategy Cracking the Consumer Code Competitive People Strategy Building a Learning Organization How People Learn Blockchain and the Supply Chain Strategic Sourcing and Category Management The Vocational Assessor Handbook The Job-Ready Guide The Successful Career Toolkit The Daily Telegraph Tax Guide 2019

9780749484507 9780749484729 9780749486235 9780749493011 9780749484545 9780749483197 9780749484705 9780749484026 9780749486211 9780749484743 9780749483258 9780749484774 9780749486297

www.koganpage.com

June Myths of Marketing Successful Employee Communications Effective Multichannel Marketing Cyber Risk Management Human Capital Management Standards Dealing with Difficult People Develop Your Leadership Skills How to Manage People How to Write a Marketing Plan Improve Your Communication Skills Successful Time Management Taking Minutes of Meetings July HR Technologies Neuroscience for Organizational Change Social Learning The Logistics and Supply Chain Innovation Handbook The Inventory Toolkit A Practical Guide to Logistics Global Contract Logistics Decision Making and Problem Solving Develop Your Presentation Skills How to Manage Projects How to Organize Yourself How to Write a Business Plan How to Write Reports and Proposals August Digital Transformation of the Automotive Industry

9780749483913 9780749484521 9780749486259 9780749484125 9780749484347 9780749486419 9780749492427 9780749484811 9780749484835 9780749486273 9780749486198 9780749486174

9780749493288 9780749493189 9780749482992 9780749486334 9780749482121 9780749486310 9780749475932 9780749492809 9780749486358 9780749488697 9780749484798 9780749486433 9780749487089

9780749484408

September Sustainable Road Freight

9780749484385

Kogan Page Inspire The home of truly innovative and cutting-edge content.

Digital Darwinism 9780749482282 Tom Goodwin April 2018

Humanity Works 9780749483456 Alexandra Levit October 2018

The Leadership Lab 9780749483432 Chris Lewis & Pippa Malmgren October 2018

The Post-Truth Business 9780749482817 Sean Pillot de Chenecey October 2018

HUMAN / MACHINE THE FUTURE OF OUR PARTNERSHIP WITH MACHINES Daniel Newman Oliver Blanchard

Superhuman Innovation 9780749483838 Chris Duffey March 2019

The Edge of Disruption 9780749482886 Sally Eaves April 2019

Human/Machine 9780749484248 Daniel Newman & Olivier Blanchard April 2019

www.koganpage.com

3

Digital Darwinism

This book

Survival of the Fittest in the Age of Business Disruption Edition 1

<< Is written by Tom Goodwin, the

prominent digital expert, industry provocateur, thought leader, international speaker and writer for The New York Times, The Economist, The Guardian and TechCrunch

<< Gives business leaders practical Series: Date: Price:

Kogan Page Inspire 04/28/2018 $19.95

ISBN Paperback: Ebook:

9780749482282 9780749482299

Pages: Format (mm): Subject:

240 216x138 Innovation

transformation strategies for their business as well as original case studies and a fascinating, readable account of how and why the world is changing in the post-digital age

<< Proves why incremental digital

change doesn’t work and explains how to transform organizations to compete with game-changing digital-first giants and be resilient against future, currently inconceivable, disruptors

Author Information

Description

Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing

by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a “must follow”

by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.

Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change.

Rights Sold First edition: German; Thai

In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about “digital” is wrong in order to revolutionize your mindset: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing - it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

Table of Contents 1

How we Misunderstand the Arrival of Technology and How we can Understand it Better 2 Paradigm Leaps and Evolutionary Funnels 3 A New Context for Innovation in the Era of Peak Complexity 4 A New Mindset for the Post Digital Age 5 The Fourth Economic Revolution 6 The Future of Learning, Retail, Money, Media, Trust, Mobility and Regulation 7 Re-Imagining Your Business for Tomorrow 8 A Mindset for Transformation

Related Titles Digital Wars 9780749472030 $24.95

When Digital Becomes Human 9780749473235 $27.95

Too Fast to Think 9780749478865 $19.95

4

Kogan Page Inspire

This book

<< Makes the complex world of

emerging technologies exciting and applicable through an engaging writing style and real world case studies that include the Tour de France, Smart City Dubai, Huawei Technologies, Fathom Systems, IBM Watson, Plex.ai, MIT, Waymo, Humaniq, Stena, Epicenter, Biohax and Open Bionics << Includes insights into the disruptive capabilities of sensors, the smart society, blockchain, fintech, the internet of things, calculation and algorithmic technologies, AI, machine learning, driverless vehicles, drones, robots, virtual reality, augmented reality and human machine fusion

<< Gives an inspiring look into how

these technologies can transform business and society, equipping the reader with the knowledge to future-proof their career, innovate themselves and optimise their opportunities

The Edge of Disruption Ride the Wave of Digital Transformation Edition 1

Series: Date: Price:

Kogan Page Inspire 04/28/2019 $19.95

ISBN Paperback: Ebook:

9780749482886 9780749482893

Pages: Format (mm): Subject:

240 234x156 Innovation

Description

Author Information

A wave of technological disruption is coming: The Edge of Disruption gives you the power to ride this wave. The book is filled with fascinating insights into existing and critical innovations including blockchain, fintech, the internet of things, sensors, the smart society, artificial intelligence, machine learning, virtual reality, augmented reality, driverless vehicles, drones and autonomous robotics. These are fully explained and illustrated through global case studies, hands-on exercises, charts and visuals giving you everything you need to develop a practical, real world understanding of technology to make yourself future proof.

Sally Eaves is a highly experienced Chief Technology Officer, Practising Professor of FinTech and Global Strategic Advisor, consulting on the application of disruptive technologies. Globally recognised as a thought leader in the field with multiple awards, she is also an international keynote speaker and accomplished author. Sally has a passion for advancing technology as a force for good and is also a STEM leader, highly active mentor and co-founder of Aspirational Futures that seeks to help guide and support the next generation of technology talent.

Exclusive interviews give you insights from companies at the very edge of innovation, including the Tour de France, Huawei, MIT, IBM Watson, Waymo, 9Spokes, Farillio and Humaniq. The Edge of Disruption asks provocative questions surrounding privacy, data ownership and security and the increasing convergence between human and machine. Look past the hype and the fear mongering and develop a true understanding of these technologies and work out how to get ahead and stay ahead.

Table of Contents 1 Introduction 1.1 The History of Disruption and the 4th Industrial Revolution 1.2 Sensors and Smart Society 1.3 Communication Technologies: the Internet of Things and Web 2.0 1.4 Calculation Technologies: Big Data, AI, Machine Learning and Algorithmic Technologies 1.5 Action Technologies: Robotics, 3D Printing, Drones and Driverless Vehicles 1.6 Transaction Technologies: FinTech, Blockchain and Cryptocurrencies 1.7 Cyborgs: Human/Machine Fusion, Microchips and Mixed Reality Technologies 1.8 Implications and Conclusions: The Next Wave of Disruption

Related Titles Digital Darwinism 9780749482282 $19.95

Too Fast to Think 9780749478865 $19.95

Cyber Wars 9780749482008 $19.95

Kogan Page Inspire

5

Humanity Works

This book

Merging Technologies and People for the Workforce of the Future Edition 1

<< Provides leaders with insights into the future of work from academic research, expert interviews, detailed case studies and real business examples which will revolutionize how they approach planning

Series: Date: Price:

Kogan Page Inspire 10/28/2018 $19.95

ISBN Paperback: Ebook:

9780749483456 9780749483463

Pages: Format (mm): Subject:

264 216x138 Leadership

<< Goes beyond the typical human/

machine battle narrative to explore the exciting possibilities of collaboration to take organizations to innovative new heights

<< Contains case studies of

organizations getting to grips with this new reality, including Accenture, Toyota, the Washington Post, Pepsi and Wegmans

Author Information

Description

Alexandra Levit is an internationally recognized thought leader, futurist and consultant. She conducts primary workplace research on behalf of Fortune 500 companies including American Express, Deloitte, PepsiCo, Whirlpool and, previously, the Obama administration. A columnist for the New York Times and Forbes, she also has been named ‘Top Entrepreneur to Follow on Twitter’ by Forbes, ‘Top Career Expert to Follow on Twitter’

by Mashable and ‘Top Business Expert to Follow on Twitter’ by CEOWorld.

The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and futurist Alexandra Levit provides a guide to making the most of the human traits of creativity, judgement, problem solving and interpersonal sensitivity. Revealing what the ‘robot takeover’ will really look like, how talent and machines can work side by side and how you can make organizational structures more agile and innovation focused, this book will prepare you to lead organizations of the future.

Humanity Works doesn’t just explain the fascinating trends of the future of work; it condenses cutting-edge academic and business thinking to show what you can do about the future right now. Original, real-life case studies including Nestle, The Washington Post, Deloitte, and Pepsi combined with exercises and workplace tools will equip you for staying innovative and successful in the wake of major workplace disruption. Everything hinges on capturing the human edge in your organization.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

6

Kogan Page Inspire

Foreword by Julie Freedman Steele, CEO of World Future Society Introduction The Demographics Morphing the Workplace Technology Advances and the Next Chapter of Industry Humans as Prized Commodities Evolving Work Structures Mechanics of Tomorrow’s Gig Economy Choose Your Own Adventure – Career Customization So Long, Textbook CEO The Organizational Puzzle Developing Superhero Professionals Conclusion

Related Titles Too Fast to Think 9780749478865 $19.95

When Digital Becomes Human 9780749473235 $27.95

This book

<< Contains insights from C-level

executives from businesses like Microsoft, Pret a Manger, General Electric, Oracle, the Red Cross and Google regarding the macroeconomic and geopolitical trends that are affecting business and how we can respond to them

The Leadership Lab Understanding Leadership in the 21st Century Edition 1

<< Builds an understanding of how business exists within a wider world of power, economics and international relations

<< Allows readers to understand the

key elements that are disrupting business, thus enabling them to build an informed, credible and authoritative leadership path that their teams will confidently follow

Series: Date: Price:

Kogan Page Inspire 10/28/2018 $19.95

ISBN Paperback: Ebook:

9780749483432 9780749483449

Pages: Format (mm): Subject:

288 216x138 Strategy

Description

Author Information

How can todayâ&#x20AC;&#x2122;s business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives? In The Leadership Lab, bestselling author Chris Lewis and superstar megatrends analyst Dr Pippa Malmgren help you lead your team through this change successfully. Covering everything from how to build a new type of leadership trust when other spheres of public power have been overturned, to robots overtaking companies and worldwide indebtedness affecting business, this book explains not only why the old rules no longer apply, but also how to blaze a trail in this new world order and be the best leader you can be.

Chris Lewis is the founder and CEO of LEWIS, one of the largest independent marketing and communications agencies in the world.

He is a media trainer who has coached senior politicians, businesspeople and celebrities. He is a published author and journalist featured in The Financial Times, Daily Telegraph and The Guardian.

The Leadership Lab includes exclusive interviews with top executives grappling with the new world order and discusses what key global trends keep them awake at night and how they respond to them. It is a must-read for aspiring leaders and C-level executives seeking to develop a real intuition when it comes to dealing with the global currents disrupting business and how to build an empathetic, credible, stable and strong leadership path.

Table of Contents PART 1 1 2 3 4

Understanding a new culture Understanding a new type of economics Understanding a new type of behaviour Understanding the future by understanding the past PART 2 5

The Western Hemisphere - Understanding a new type of America 6 The Eastern Hemisphere - Understanding how China will change everything 7 The Northern Hemisphere - Understanding Russia 8 The Southern Hemisphere - Understanding the Middle East PART 3

Dr Pippa Malmgren is a trend spotter who advises investors and governments about economic policy. She anticipated the Financial Crisis in 2007, the Chinese slowdown, Brexit and Trumpâ&#x20AC;&#x2122;s presidency. She has featured on the BBC, Bloomberg, The Financial Times and The Economist.

Related Titles Too Fast to Think 9780749478865 $19.95

On Purpose 9780749471910 $26.95

Disruptive Technologies 9780749477288 $29.95

9 The New Global Leaders Narrative 10 Conclusion

Kogan Page Inspire

7

The Post-Truth Business

This book

<< Provides a fascinating exploration

of the social and political realities that are shaping brand perceptions around the world, and shows how businesses can deal with the impact of a post-truth world full of fake news and disinformation

How to Rebuild Brand Authenticity in a Distrusting World Edition 1

<< Gives valuable real-life lessons in

Series: Date: Price:

Kogan Page Inspire 10/28/2018 $19.95

ISBN Paperback: Ebook:

9780749482817 9780749482824

Pages: Format (mm): Subject:

288 216x138 Innovation

rebuilding authenticity, via insights from global marketing strategists and a wide range of leading-edge international brand activity

<< Explains why any business can

be ‘tainted by association’ and therefore shows how to strengthen brand authenticity in a business climate impacted by fear, uncertainty and doubt

Author Information

Description

Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he’s collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he’s given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

Brands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn’t seen as trustworthy, then when choice is available it will be rejected in favour of one that is.

The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of ‘brand trust’ The Post-Truth Business shows how to strengthen consumer engagement by closing the ‘brand credibility gap’. It’s packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

Table of Contents 1 Introduction - Brands are built on trust 1.1 Alternative Facts – and the War on Truth 1.2 Privacy as a Human Right – and a Tradable Asset 1.3 #SkipAd vs Connections with Meaning 1.4 Conscious Capitalism and Brand Activism 1.5 Price, Provenance and Transparency 1.6 Makers, Innovators and Outsiders 1.7 Reputation Capital and National Branding 1.8 The Marketing of Culture 1.9 Truth, Lies and Advertising 1.10 Summary and The Post-Truth Brand Manifesto

8

Kogan Page Inspire

Related Titles Too Fast to Think 9780749478865 $19.95

Paid Attention 9780749473600 $24.95

Marketing & Public Relations Innovation and Best Practice in Advertising B2B Marketing Branding Consumer Behaviour CRM Digital Marketing Key Account Management Luxury Marketing Market Research Marketing Communications Marketing Fundamentals Marketing Science Marketing Strategy Public Relations Retail Studies Sales

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99

Featured Titles NEW BOOK Amazon How the Worldâ&#x20AC;&#x2122;s Most Relentless Retailer will Continue to Revolutionize Commerce Natalie Berg & Miya Knights Jan 2019 9780749482794 Page 11 The Retail Start-Up Book

NEW BOOK

Successfully Plan, Launch and Grow a Business Rowland Gee, Danny Sloan & Graham Symes May 2019 9780749484729 Page 18

NEW EDITION

Digital Marketing Strategy An Integrated Approach to Online Marketing Simon Kingsnorth April 2019 9780749484224 Page 22

Podcasting Marketing Strategy A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

NEW BOOK

Daniel Rowles & Ciaran Rogers May 2019 9780749486235 Using Artificial Intelligence Page 23

in Marketing How to Harness AI to Retain The Competitive Edge Katie King Feb 2019 9780749483395 Page 24

10

Discover our full portfolio of books at www.koganpage.com

NEW BOOK

This book

Amazon

<< Provides fascinating insight into

How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

<< Explores the impact of, and

Edition 1

Amazon’s retail strategy, including the unique challenges it faces in making the pivotal leap from online to bricks-and-mortar strategies behind, Amazon’s most disruptive new developments, including drone delivery, checkout free supermarkets, and the longevity of Amazon Prime

<< Examines the impact that these

revolutionary strategies will have on the wider retail sector, offering lessons that can be applied to consumers and businesses globally

Date: Price:

01/28/2019 $29.95

ISBN Paperback: Ebook:

9780749482794 9780749482800

Pages: Format (mm): Subject:

240 234x156 Retail Studies

Description

Author Information

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant’s strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further.

Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. An American speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is coauthor of Walmart.

Amazon’s relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon’s stores can be as compelling as their online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

Miya Knights is Head of Eagle Eye Solutions with 20 years’ experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine and is ranked one of Vend’s top 50 retail influencers.

Rights Sold

Table of Contents

Related Titles

1 2

Data Strategy 9780749479855 $29.95

3 4 5 6 7 8 9 10 11 12 13

A Shifting Retail Landscape Why Amazon is Not Your Average Retailer Introduction to Retail Strategy The Prime Ecosystem - Redefining Loyalty for Today’s Modern Shopper Retail Armageddon - Reality or Myth?

End of Pure-Play E-Commerce - Amazon’s Transition to Bricks & Mortar Retailing Tapping into New Categories for Future Growth - Is Amazon a Credible Grocery Threat?

Voice, AI and Frictionless Shopping - Separating the Functional from the Fun Store of the Future - How Digital Automation will Enrich the Customer Experience Store of the Future - Shifting from Transactional to Experiential Retail Fulfilment - Winning the Customer over the Final Mile Amazon the Manufacturer - Winning with Private Label Co-opetition - Running on Amazon’s Rails to Better Serve the Customer Preparing for Retail 2030 - a World Shaped by Amazon

First edition: Vietnamese

Customer Innovation 9780749471644 $39.95

When Digital Becomes Human 9780749473235 $27.95

Marketing and PR

11

Myths of Marketing

This book

<< Explores and debunks the most

deeply entrenched myths about marketing, exposing them through academic research and examples

Banish the Misconceptions and Become a Great Marketer

<< Helps readers clarify and improve their own understanding of the marketing industry, allowing them to become more effective marketers

Edition 1 Series: Date: Price:

Business Myths 06/28/2019 $19.95

ISBN Paperback: Ebook:

9780749483913 9780749483920

Pages: Format (mm): Subject:

<< Packed with fascinating examples and real world case studies from a diverse range of companies and sectors

240 234x156 Marketing Fundamentals

Author Information

Description

Grant Leboff is one of the UK’s leading sales and marketing experts. He serves as a non-executive director and runs Sticky Marketing Club, a consultancy which advises clients on sales and marketing strategies, and speaks regularly at conferences around the world. Leboff also contributes to publications including the Daily Telegraph, the Independent, and the Financial Times, and is the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry. Using a combination of academic research and amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

12

Marketing and PR

Myth 1 - Marketing Communications Hasn’t Changed Myth 2 - Marketing is Just Advertising Myth 3 - Sales and Marketing are Basically the Same Myth 4 - I Don’t Need Marketing Myth 5 - I Don’t Require a Marketing Plan Myth 6 - My Marketing Department is Responsible for Marketing Myth 7 - Anyone Can Do Marketing Myth 8 - Ultimately, People Buy on Price Myth 9 - The Purpose of a Brand is to Build Awareness Myth 10 - B2B and B2C Marketing is Completely Different Myth 11 - My Customers are Not Looking Online Myth 12 - Effective Marketing Means Running a Series of Great Campaigns Myth 13 - Marketing is All About Communicating the Virtues of your Offering Myth 14 - The Customer Buying Journey is No Longer a Linear Process Myth 15 - Marketing Can Still Rely on the Traditional Purchase Funnel Myth 16 - Getting People’s Attention Costs a Lot of Money Myth 17 - To Differentiate a Business Requires a Compelling USP Myth 18 - Demography is the Best Way to Segment Your Market Myth 19 - Today, we are operating in a service economy Myth 20 - The Focus of Marketing Should be a Company’s Products or Services

21 Myth 21 - Our Offering Must Attract the Largest Audience Possible 22 Myth 22 - Business Purchasing is Purely Based on Logic 23 Myth 23 - ‘Content is King’ 24 Myth 24 - Creating Content Takes Too Much Time and Money 25 Myth 25 - There’s Not Enough to Say About Our Business 26 Myth 26 - Most People Just Find Marketing Annoying 27 Myth 27 - Any Marketing Channel is Effective if I Reach My Prospects 28 Myth 28 - “50% of my Marketing Budget is Wasted” 29 Myth 29 - Marketing is Purely a Creative Discipline 30 Myth 30 - Social Media is Free 31 Myth 31 - Being on Social Media is Dangerous for My Reputation 32 Myth 32 - Social Media is Too Time Consuming 33 Myth 33 - I Can Publish the Same Content on Every Channel 34 Myth 34 - To Excel, a Business Doesn’t Need a Purpose, It Just Has to be Good 35 Myth 35 - My Business is Too Complicated to Distil Down 36 Myth 36 - If People Input the Right Information, My CRM Will Deliver Great Customer Insights

This book

<< Explores the most pervasive and

entertaining myths about the world of branding, including ‘a good brand can save a bad business’; ‘brands don’t matter in every business’; and ‘branding is all about visual identity’, debunking them with up-to-date research and evidence

<< Includes fascinating examples from the world’s leading brands and foremost branding agencies

<< Features in the topical and

successful Myths Of series, debunking the most popular myths and misconceptions in the business landscape

Myths of Branding A Brand is Just a Logo, and Other Popular Misconceptions Edition 1 Series: Date: Price:

Business Myths 01/28/2019 $19.95

ISBN Paperback: Ebook:

9780749483098 9780749483104

Pages: Format (mm): Subject:

240 234x156 Branding

Description

Author Information

A brand is just a logo - everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more that fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners’ can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth.

He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union.

His agencies have twice been awarded ‘Agency of the Year’ by Marketing Magazine.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Myth 1 - Brands are Just a Way of Charging You More for the Same Product Myth 2 - Once Lost, Brand Trust Can Never be Rebuilt Myth 3 - A Good Brand Can Prop Up a Bad Business Myth 4 - Technology is Diminishing the Power of Brands Myth 5 - Branding is Just About Identity Myth 6 - Brands Don’t Have Any Real Economic Value Myth 7 - There is No Such Thing as Brand Loyalty Myth 8 - The Customer is Always Right Myth 9 – It Takes Large Resources and Years of Effort to Build a Global Brand Myth 10 - A Brand is ‘Owned’ by the Marketing Department Myth 11 - Brand Purpose is About Effective Corporate Social Responsibility Myth 12 - Customers are Seeking a Conversation with your Brand Myth 13 - There are No Real Tools to Help you Manage your Brand Myth 14 - In Certain Businesses, Brands Really Don’t Matter

15 Myth 15 - Branding has Nothing to Do With the Customer Experience 16 Myth 16 - Branding is All About the Product

Related Titles Myths of Management 9780749480233 $19.95

Myths of Leadership 9780749480745 $19.95

Myths of PR 9780749479596 $19.95

Marketing and PR

13

Disruptive Branding

This book

<< Reinvent the brand’s product,

service and experience using these essential disruption survival skills to design and execute a multichannel experience

How to Win in Times of Change Edition 1

<< Protect the brand from competitor

Date: Price:

04/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484064 9780749484071

Pages: Format (mm): Subject:

288 234x156 Branding

disruption by adopting the characteristics of a disruptive brand

<< Switch the disruption mindset

from ‘attacking’ your competitors as a survival strategy, to crafting powerful long term growth

Author Information

Description

Jacob Benbunan is founder and CEO of Saffron, working alongside Wally Olins - who invented brand strategy. Clients include Vueling, Akzo Nobel, A1 Telekom Austria, Bankinter and Swiss Re. He also helped create the brand Orange in his role at Wolff Olins.

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands have become more important that ever. Those organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can’t do this will leave themselves ripe for disruption.

Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand’s survival and ensure growth in a transformed world. It will help ambitious, courageous and aspirational organizations, to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

Gabor Schreier is Chief Creative Officer, Saffron. He has created brand identities for Daimler, Smart and Mercedes-Benz and was a core player in consolidating Saffron as a leading international brand consultancy.

Ben Knapp is Chief Growth Officer, driving Saffron’s central Europe expansion. His clients include London’s Royal Opera House, A1 Telekom Austria and Fujitsu.

Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world’s most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.

Table of Contents

Related Titles

1

On Purpose 9780749471910 $26.95

2 3 4 5 6 7 8 9 10 11 12

14

Marketing and PR

Introduction – Why its Vital to Explore Disruptive Branding Convergence and Divergence – What Change Means For Brands What Makes You Tick? Find out What Drives You and Your Organisation Bringing Your Idea Alive Through Disruptive Design A Promise, Delivered – How to Build A Disruptive Brand Through Design Experiences The Role of Disruptive Branding When Designing New Products and Services How May I Help? Making Customer Service A Disruptive Force for Brands Places and Spaces - Bringing Disruptive Design to Branded Environments Practical Tips to Launching Your Disruptive Brand What Makes a Successful Disruptive Brand?

Measure, Improve, Repeat Making It Last – Building Longevity into Disruptive Branding Starting Over – When the Time Comes to Start Again

Customer Innovation 9780749471644 $39.95

Paid Attention 9780749473600 $24.95

NICK LIDDELL & RICHARD BUCHANAN

This book

<< Discover how to make your brand

25 Unconventional Ideas to Grow Your Brand and Your Business

<< Learn how to translate your brand

Edition 1

<< Features unconventional business

Date: Price:

05/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484507 9780749484514

Pages: Format (mm): Subject:

288 234x156 Branding

and your business stand for something relevant and motivate your customers into long-term value for your business

THINKING

Wild Thinking

thinking from leading organizations including Google, Instagram, Diagio, Ocado and Eurostar

25 UNCONVENTIONAL IDEAS TO GROW YOUR BRAND AND YOUR BUSINESS

Description

Author Information

It’s hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and your business offers; it’s time to break the rules. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that’s distinctly theirs. Wild Thinking provides the reader with unique access to thinking from the most original organizations in business today. If you’ve tough decisions ahead, this book will make high-level thinking easy to follow. It encourages you to see your business from new perspectives and demonstrates how to solve business challenges and build your brand.

Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK’s best branding consultancy at The Drum’s Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.

Wild Thinking shares interviews with leading brand directors to provide readers with the confidence to run their businesses differently while sharing previously untold stories including McLaren’s Chief Marketing Officer explaining who their nemesis is, what disappoints Ocado about their competitors, whether the people who work at Ascot see the brand in the same way as their visitors, and what wakes the Google brand up at 4.a.m.

Nick Liddell is Director of Strategy at The Clearing. His previous roles include Dragon Rouge, M&C Saatchi and Interbrand, where he worked with clients such as Amex, BP, Guinness, Heinz, McLaren, Samsung and Prada.

Liddell is a regular speaker and a Visiting Fellow at Cranfield University.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

Is Your Role to Make People Want Things or To Make Things People Want?

Does Your Team Operate Like an Orchestra or an Improvisational Jazz Band?

What Deficiency Are You Meeting For Your Customers?

If Your Brand Took a Lie Detector Test, The Most Nerve Wracking Question Would Be… Should Parents Give Children What They Need Or What They Want?

What Disappoints You Most About Your Competitors?

You Are Called In To Perform a ‘Pre-Mortem’ On Your Brand And Predict the Cause of Death To be…

Which Of Your Brand’s Flaws Have You Learned to Ignore?

What Could You Eliminate From Your Business Today?

What Wakes Your Brand Up at 4am?

If Your Brand Were a Person, Would They Be in a Happy Relationship?

How Often Do You Embark on Projects Where You Feel Real Anxiety and Uncertainty About The Outcome?

Does Your Brand Appeal More to People’s Hopes Or Their Fears?

14 What Role Does Kindness Play In Your Work?

15 You Can Only Invest in Innovation or Marketing - Which Do Your Choose?

16 What’s the Most Offensive Word in the World in Relation to Your Brand?

17 What Does the Word ‘Quality’ Mean in the Context Of Your Brand?

18 What Do Your Customers Mistakenly Believe About Your Industry?

19 How Would You Define a ‘Meaningful’ Business 20 What Other Businesses Are You Secretly A Little Bit Jealous Of? 21 What Would Be Worse – Customers Not Taking Your Brand Seriously or Finding Your Boring?

22 What Does Your Business Do That Some Say is Completely Unnecessary or Inefficient, But You Believe Is a Superpower?

23 Would You Prefer Your Brand to Be Seen as the Most Stylish of its Peers or the Most Thoughtful?

24 Who or What is Your Brand’s Nemesis?

Marketing and PR

15

Creating Customer Loyalty

This book

<< Transforms the intangible process

of loyalty and trust into an accessible, strategic and systematic framework

Using Customer Experience Management to Deliver Lasting Client Loyalty

<< Measure growth and impact by

identifying the essential elements for success in customer loyalty management

Edition 1

<< Explore practical examples to

Date: Price:

04/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484309 9780749484316

Pages: Format (mm): Subject:

288 234x156 CRM

inspire, build and maintain loyalty from companies leading the charge

Author Information

Description

Chris Daffy is an established author, speaker and writer, with over 20 years’ experience helping organizations to improve customer service, experience management and loyalty building. He provides training throughout the UK and Northern Europe. His clients include: Airbus; Air Products; AXA; BAE Systems; BBC; Barclaycard; Brenntag; DHL;Dorchester Hotel; JCB; Legal & General; Pizza Express; Saint Gobain Group;Toyota/Lexus; Unilever Group; Watches of Switzerland.

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability.

Despite this, many of today’s companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme.

Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Airbus, BAE Systems, First Direct, Lexus, Watches of Switzerland, and Xerox, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic, by removing those ouch moments, replacing them with ‘wow’ experiences and developing dazzling recovery techniques to create unforgettable stories and positive memories.

Table of Contents 1

An Introduction to the concept of Customer Loyalty Management 2 Focusing on things that Enable and Enhance Success and Avoiding or Removing those that Disable it 3 The Essential Elements for Success at Customer Loyalty Management 4 Identifying, Understanding and Managing Customer Expectations 5 Critical Customer Experience Management Techniques 6 Creating and Managing the Memories that Influence Customer Loyalty 7 Proven and Practical Customer Loyalty Strategy Implementation Tools and Techniques 8 Measuring and Monitoring What Matters for Customer Loyalty – Experiences versus Satisfaction 9 Turning Great Loyalty Strategy Ideas into Worthwhile Actions

16

Marketing and PR

Related Titles Customer-Centric Marketing 9780749472092 $24.95

When Digital Becomes Human 9780749473235 $27.95

On Purpose 9780749471910 $26.95

This book

<< Exploit the multi-million revenue

concept of ‘research online, buy offline’ (ROBO) to build real and profitable relationships with your best customers

<< Learn how to use the digitally

augmented store to face challenges affecting retailers in all sectors, from high street chains, through to out of town stores

<< Understand how to use artificial seasonal peaks, such as ‘Black Friday’ to commercial advantage

Omnichannel Retail How to Build Winning Stores in a Digital World Edition 1 Date: Price:

04/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484460 9780749484477

Pages: Format (mm): Subject:

304 234x156 Retail Studies

Description

Author Information

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today’s shopper seeks content and advice online before buying in store. The Omnichannel Retailer celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Tim Mason has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from January 2010 to December 2012 and held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, an SaaS technology company, working with leading grocery chains, the casual dining sector and non-food retailers.

Connecting the digital customer to the physical customer, The Omnichannel Retailer delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9

Customer Innovation 9780749471644 $39.95

Introduction The Digital Imperative Analogue Learnings Loyalty is Dead The Digitally Augmented Store Mobile Makeover Data-Based Retailing Performance Marketing New Media – New Content

Social Selling 9780749478018 $29.95

Paid Attention 9780749473600 $24.95

Marketing and PR

17

The Retail Start-Up Book

This book

<< Learn how to plan and deliver a

successful retail vision, master the best routes to market and communicate effectively with new and existing customers

Successfully Plan, Launch and Grow a Business

<< Shows how to set KPIs to balance

Edition 1

sales against overheads and use data to keep an eye on profits

Date: Price:

05/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484729 9780749484736

Pages: Format (mm): Subject:

288 234x156 Retail Studies

<< Teaches the science of shopping,

how to research customer behaviours and optimize staff for the greatest customer satisfaction

Author Information

Description

Rowland Gee is former Chief Executive of Moss Bros Group plc. Under his leadership, Moss Bros entered a strategic business relationship with Hugo Boss, resulting in the UK establishment of the brand. He is cofounder of Grey4Gold Ltd, a professional skills matching service for retail.

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there’s a rapid increase in the number of retail start-ups and consistent growth in the independent sector.

Danny Sloan was BAA Director of Planning 2012, ensuring BAA airports delivered the First and Lasting Impression for the UK across its airports during the London Olympics. He is cofounder of Grey4Gold Ltd. Graham Symes is an experienced finance director in retail and wholesale fashion, with clients including Harrods, Harvey Nichols, Selfridges, and Christian Lacroix.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, the authors meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

18

Marketing and PR

What are the Issues Facing the Retail Trade Today?

Analyzing and Positioning Your Retail Business In The Existing Market Generating A Powerful SWOT Analysis For Your Retail Business Where To Begin Planning Your Retail Marketing Strategy Building Your Retail Marketing Mix Winning in Retail - Know Your Market, Know Your Customer Understanding the Basic Science of Shopping Attracting and Retaining Customers Online How to Kick-start Your Retail Business Generating a Results-Driven Business Plan A Straightforward Guide to Sales Stock and Profit Selection and Management of Retail Systems and Controls Step One to Procurement and Merchandising - Understand Your Business And The Marketplace You Will Be Entering Efficient Buying Techniques to Make Money Controlling and Measuring Product Performance and KPIs Building and Maintaining Relationships in Retail for Long-term Returns

17 Understanding the Customer’s Behaviour and Information Overload - Research, Research, Research 18 Maximizing Customer Feedback and the Visual Experience 19 Visual Merchandising - Managing Space Performance and Layout to Encourage Purchase 20 Creating Your Global Signpost through Retail Merchandising 21 Using SEO, Social Media and Awareness for Retail Success 22 How to Build Retail Brands With Influencers 23 Essential Skills and Knowledge in the Online Market 24 Customer Expectations Never Stand Still – Today’s Terrific Retail is Tomorrow’s Ordinary;

Related Titles The Retail Champion 9780749465889 $34.95

This book

<< Explains how to amplify

engagement by tapping into consumer emotions with practical, psychology-driven techniques

Persuasive Copywriting Cut Through the Noise and Communicate With Impact

<< Inspires the confidence and

dexterity to sell and deliver stand out copy in a variety of creative contexts

<< Includes exclusive interview

insights across the creative industry from high profile copywriters, ad agencies and market leaders

Edition 2 Date: Price:

01/28/2019 $29.95

ISBN Paperback: Ebook:

9780749483661 9780749483678

Pages: Format (mm): Subject:

256 234x156 Marketing Communications

Description

Author Information

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

Andy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.

This second edition of Persuasive Copywriting complements the “how to” perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, allencompassing guide to copywriting; an essential to every marketer’s bookshelf.

Rights Sold

Table of Contents 1 1.1 1.2 1.3

Copywriting in Context Creativity: A Genuinely Marketable Skill?

The Right and Wrong Way to Judge Copy The Impact of New Channels - from Mobile to Social 1.4 Blood Brothers or Ugly Sisters - How Do Copy and Content Fit Together?

2 Motivation Versus Reason - Tapping into your Customer’s Deepest Drives 2.1 Harnessing the Power of Emotional Copywriting to Persuade your Prospects 2.2 Three Big Ideas You Should Use for Copy Before Highlighting the “Benefits” 2.3 A Powerful Process for Developing Customer Empathy Through Copy 2.4 Copywriting Hacks - Flattery Will Get You Everywhere 2.5 The Ancient Greek Secret of Emotionally Engaging Copy 2.6 Copywriting and Connecting on Social Media 2.7 Creating Calls to Action - Top Tips to Bring Home the Bacon 3 The Pleasure Principle - Making Your Writing More Enjoyable and Compelling

First edition: Chinese (Simplified); Italian 3.1 Balancing Pleasure and Profit - Five Techniques to Write Fantastic Copy 3.2 How to Engage your Imagination and Free Your Creativity 3.3 Tone and Technique in Copy - Finding Your Voice (and that of others) 3.4 The Definitive Guide to When Grammar Matters in Copywriting 3.5 Injecting Life into Your Sales Pitch - An Age-Old Method

Related Titles Stickier Marketing 9780749471088 $27.95

Paid Attention 9780749473600 $24.95

Marketing and PR

19

Successful Employee Communications

This book

<< Shows readers how to apply the

tools, models and practices from communication campaigns that have been successful in a range of organizations

A Practitioner’s Guide to Tools, Models and Best Practice for Internal Communication

<< Provides advice on how to

Edition 1

<< Outlines an easy-to-follow

Date: Price:

06/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484521 9780749484538

Pages: Format (mm): Subject:

communicate change effectively and bring clarity and stability to difficult situations framework for delivering communication strategies that engage employees and managers and executives

288 234x156 Marketing Communications

Author Information

Description

Sue Dewhurst is an internal communications specialist with experience both in-house and in consultancy. She has worked for UK national and international sectors in financial services, telecoms, energy, manufacturing and retail.

Communicating a company’s goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. If it’s handled professionally it will have positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations in a range of organizations.

Liam FitzPatrick is experienced in change management, PR and internal communications.

His sectors of expertise include civil engineering, food and hospitality, education, energy, government, manufacturing, NGOs, pharmaceuticals, transportation and telecoms.

He is a Fellow and Chartered Practitioner of the CIPR and co-author of Internal Communications, published by Kogan Page.

This book draws on case studies from well known organizations in the public, private and not for profit sectors, including insights from practitioners around the world in manufacturiong, telecoms, pharmaceuticals, professional services, FMCG and financial services. It explains how to make the case for internal communications at all levels of a company, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect the effectiveness of data. Successful Employee Communications is an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, effectiveness and change management.

Table of Contents 1

20

Marketing and PR

Making the Case for Employee Communications – Understanding the Value Leading Practitioners Add 2 Conducting Your Own Employee Communications Audit – Tools and Tips from Experts 3 Setting Objectives – Considerations and Templates That Work Based on Real Life Examples 4 Understanding Your Audience – Building a Realistic Profile of Your Workforce and How To Use It 5 Defining Your Messages – Insights from Pros on Why it Matters, How to Define Them, Get Them Agreed and Stick to Them 6 Channel Choices for Employee Communications – What to Consider When Choosing and Using Methods 7 Line Managers as Communicators – How to Help Them Add the Most Value 8 Making It Happen – Overcoming Obstacles and Project Management When Implementing Employee Communications 9 Change and Transformation – Understanding the Differences for Effective Employee Communication

10 Communicating in Tough Times – Preparing Leaders for Delivering Tough Messages 11 Is It Working? – Evaluation and Measurement of an Employee Communication Strategy That Adds Value 12 Communicating on Purpose – Helping Employees Find Meaning in the Modern Workplace

Related Titles Internal Communications 9780749469320 $29.95

Strategic Internal Communication 9780749470111 $39.95

<< Simplifies a scalable approach

Effective Multichannel Marketing

<< Empowers an integrated workforce

Integrate Paid, Owned, Earned Channels and Maximize the Digital Marketing Mix

<< Prevents the need to repeatedly

Edition 1

This book to select, align and integrate the optimum balance of channels for specific campaigns and objectives and synchronized measurement as a whole, for a more accurate representation of ROI

rethink strategy and resources when new channels and technology emerge, using a flexible, long term framework

Date: Price:

06/28/2019 $39.95

ISBN Paperback: Ebook:

9780749486259 9780749486266

Pages: Format (mm): Subject:

256 234x156 Digital Marketing

Description

Author Information

Marketing, PR and technology channels can no longer work in silos. Effective Multichannel Marketing provides a clear road map to streamline ‘paid’ advertising, ‘owned’ content marketing and the growth of ‘earned’ community engagement and influencer marketing into a single, long term strategy. Offering a step by step framework to select, align and tailor the relevant digital channels for different objectives, this book addresses common pitfalls such as scattergun investment, hiring in expensive specialists, plus the ability to absorb technology advancements like AI, voice search, chatbots and AMP web formats for mobile friendly content.

Ann Stanley is an award winning business entrepreneur with more than 20 years of experience in digital marketing. She is founder and managing director of Annica Digital, a leading digital marketing agency, training centre and consultancy for B2B and B2C clients such as Experian, TMF Group, Elsevier and Deichmann Shoes, plus an international speaker, guest lecturer and contributor on paid, owned, earned and technical media.

Using Effective Multichannel Marketing, organizations will synchronize cross-department brand messaging, gain more accurate measurement of their communications system as a whole and dramatically improve efficiency in time, budget and team allocation. Including case studies such as Skyscanner, Booking.com and Amazon Prime and dovetailing to offline media where relevant, this book clarifies which digital channels to invest in, when to reassess them and how to integrate them into a measurable online marketing mix.

Table of Contents 1 2

Preparing Your Digital Marketing Strategy Understanding the Current Marketing Landscape and the Digital Promotional Mix 3 Introducing the A10 Digital Marketing Framework to Develop Your Digital Marketing Mix 4 Analysis and Planning of Current Activity and Digital Marketing Objectives 4.1 Audits 4.2 Audience 4.3 Aims 5 Preparing Your Brand Assets and Technology Toolkit for the Digital Promotional Mix (POET) 5.1 Assets – Developing Your Website and Content Across Owned and Third Party Platforms 5.2 Assets – Creating Text and Multi-Media Content 5.3 Assets – Tailor Your Technology Toolkit to Deliver, Measure and Support Your Marketing Activities 6 Selecting and Integrating Your Paid, Owned, Earned and Technical (POET) Channels for Better Brand Awareness and Customer Acquisition 6.1 Understanding Paid Channels 6.2 Understanding Owned Channels

6.3 Understanding Earned Channels 6.4 Understanding Technical Channels for Multiple Device Reach 6.5 Awareness – Selecting and Using Multichannel Communication Techniques 6.6 Acquisition – Selecting and Using Multichannel Communication Techniques 7 Bringing Together a Tailored Channel Strategy for Specific Campaigns and Objectives 7.1 Actions – Measuring and Improving Customer Engagement 7.2 Assessment and Measurement 7.3 Attention and Retention – Maximising Customer Retention and Loyalty 7.4 Advocacy – Practical Client and Customer Advocacy Techniques 7.5 Integrating Paid, Owned, Earned and Technical Channels (POET) into Your Wider Business and Digital Marketing Mix

Digital Marketing Strategy

Marketing and PR

21

Digital Marketing Strategy

This book

<< Reduce costly trial and error

to identify and streamline a measurable digital marketing strategy tailored to business objectives

An Integrated Approach to Online Marketing

<< Balance essential theory with

Edition 2 Date: Price:

global business practice using practical templates, case studies and expert contributions such as display advertising and SEO

04/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484224 9780749484231

Pages: Format (mm): Subject:

344 234x156 Digital Marketing

<< Updates to new edition: New

chapter on marketing automation, messaging and email and expansion on social selling, data protection laws and technology advances like AI, big data, consumer behaviour plus online and offline integration

Author Information

Description

Bestselling author Simon Kingsnorth is a recognized digital leader and strategist. He is currently Global Head of Digital Marketing at Citi Private Bank. Highly experienced at leading teams in digital marketing, digital transformation and user experience, Kingsnorth is a regular keynote conference speaker and contributor to publications across the industry.

“Combines a detailed knowledge of digital channel management with classic marketing theory.

The result is essential reading for digital marketing practitioners at all levels.” Emma Wilson, CEO at Harvest Digital

Rights Sold First edition: Russian; Turkish; Vietnamese

Select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique in turn, all tailored to overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.

Table of Contents 1

22

Marketing and PR

How Will this Book Transform Your Digital Marketing Strategy?

1.1 The Foundations of Digital Marketing 2 Knowing Your Business Objectives and Your Customer 2.1 Understanding the Digital Ecosystem 2.2 Integrating Digital into Wider Organisation Strategy 2.3 Understanding the Evolving Digital Consumer 2.4 Barriers, Considerations and Data Protection in Digital Marketing Strategy 3 Integrating Digital Change into Your Wider Organisation 3.1 Enabling Technologies for Online Marketing and Digital Transformation 3.2 Planning Your Digital Marketing Strategy – Objectives, Teams and Budgeting 4 Using Channel Strategy to Reach Your Customers 4.1 SEO Strategy and organic techniques 4.2 Building and Optimizing a Winning Paid Search Strategy 4.3 Display Advertising and Programmatic targeting 4.4 Tailoring Your Social Media Strategy 4.5 Marketing Automation, Messaging and Email Marketing – The Unsung Heroes

4.6 Content Strategy - A Key Pillar of Success 4.7 Personalizing the Customer Journey and Digital Experience 5 Conversion, Retention and Measurement 5.1 Effective Design, Ecommerce and User Experience (UX) 5.2 Lead Generation that delivers Results 5.3 Managing Loyalty, CRM and data 5.4 Providing a Smooth Online Service and Customer Experience 5.5 Measuring Success Through Data Analytics and Reporting 6 Tailoring Your Final Digital Marketing Strategy 6.1 Putting Together Your Digital Marketing Strategy 6.2 Top Tips and Templates for a Cost-Effective Digital Marketing Strategy

Related Titles Understanding Digital Marketing 9780749478438 $29.95

This book

<< Demonstrates how to use

podcasts effectively for content building, branding and business development to spread your organizationâ&#x20AC;&#x2122;s message

Podcasting Marketing Strategy

<< Reveals why podcasting is a key

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

<< Explains how people really listen

Edition 1

way to stand out from the noise of social media and how to use these insights to build personal engagement with listeners

Date: Price:

05/28/2019 $29.95

ISBN Paperback: Ebook:

9780749486235 9780749486242

Pages: Format (mm): Subject:

252 234x156 Digital Marketing

Description

Author Information

Podcasting is a hugely persuasive yet under utlilzed channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and publisher of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Table of Contents 1 2

How Can Podcasting Transform Your Business?

Using Podcasts For Brand Building and Business Development 3 How to Build Your Podcast 4 Marketing and Building Your Podcast Audience 5 Staying Ahead of the Podcasting Curve

Related Titles

Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.

Digital Branding 9780749481698 $29.95

Building Digital Culture 9780749479657 $29.95

Understanding Digital Marketing 9780749478438 $29.95

Marketing and PR

23

Using Artificial Intelligence in Marketing

This book

<< Delivers a real-world framework

for the confident application and integration of AI for marketing strategies, campaigns and its day to day management for the relevant teams

How to Harness AI and Maintain the Competitive Edge

<< Outlines timesaving marketing

efficiencies such as chatbot customer service, market research samples, big data insights and brand safe content creation

Edition 1 Date: Price:

02/28/2019 $29.95

ISBN Paperback: Ebook:

9780749483395 9780749483401

Pages: Format (mm): Subject:

240 234x156 Digital Marketing

<< Clarifies how to manage both the

advantages and ethical questions that arise in computer-based decision making, in line with individual business objectives

Author Information

Description

Katie King is a CEO and Business Transformation consultant with over 28 years experience. She has advised many of the world’s leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, ensuring that an efficient and sustainable AI marketing strategy is in place throughout a business is essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI in any industry. Woven with cutting edge interviews and case studies including PwC, Reiss and Gartner, this book is an essential read for every 21st century marketer.

Table of Contents 1

The AI Wake-Up Call – The Strategic Transition of Marketing 2 The Personalisation Paradox – Global Appetite for AI and the Changing Customer Journey 3 Transformational Marketing and AI in Asia Pacific – Case Studies from Health and Tourism 4 Transformational Marketing and AI in Europe – Case Studies from Telecoms, Banking and the Built Environment 5 Transformational Marketing and AI in North America – Case Studies from Banking and Retail 6 Transformational Marketing and AI in the Middle East – Case Studies from the World of Venture Capital and Technology 7 Putting it into Action – A Pragmatic Workbook for Implementing AI in Marketing 8 The New Marketing Paradigm – Reinventing the Role of Marketing, Ethics and Transparency 9 The Future of Marketing has Arrived – AI’s Wider Impact on Education, Policy and Politics

24

Marketing and PR

Related Titles When Digital Becomes Human 9780749473235 $27.95

Understanding Digital Marketing 9780749471026 $29.95

Big Change, Best Path 9780749469429 $29.99

<< Explains the importance of moving

Cracking the Consumer Code

<< Shows how traditional companies

How the Fast Moving Consumer Goods Industry Can Survive and Grow in the Age of Digital Consumerism

This book

CRACKING THE CONSUMER

CODE

from multiple branding operations towards products which are seen as having individual, authentic and distinct brands can harness the innovative power of insurgent start ups in the consumer goods sphere

<< Presents key approaches which will embrace agile and ensure a rapid response to micro-trends

How the fast moving consumer goods industry can survive and grow in the age of digital consumerism

JOHN ZEALLEY

Edition 1 Date: Price:

05/28/2019 $29.95

ISBN Paperback: Ebook:

9780749493011 9780749493134

Pages: Format (mm): Subject:

304 210x145 Consumer Behaviour

Description

Author Information

Fast moving consumer good (FMCG) or consumer packaged goods (CPG), are products that are sold quickly at low cost. It includes everyday essentials from toothpaste, beer, baked beans and socks to underwear, make-up and razor blades. For consumers, there’s a low price point and low emotional connection and for manufacturers, they are low risk and high turnover.

But rapidly changing consumer trends, driven by digital, have caused big consumer goods incumbents to virtually stop growing. What’s the solution?

John Zealley is Senior Managing Director and Products Growth & Strategy Lead at Accenture.

Prior to his current position, he held leadership roles as Accenture Strategy Lead for Consumer Goods & Services, Products Management Consulting Lead and Products Managing Director for Europe, Africa and Latin America.

He has also served as global client partner for a number of Accenture’s leading consumer goods clients.

Cracking the Consumer Code explores the dramatic impact of digital trends and changing buyer behaviours that have sent shockwaves through the consumer goods industry. It identifies the key fault lines: buffeted by innovative start-ups, pioneering insurgent energy and speed, unconventional branding practices, squeezed incomes and subscription services, consumers have abandoned the brand affiliation that they have displayed for decades. The market has been irrevocably changed by organizations that can develop massive market clout on minimal marketing budget, in a short space of time.

Illustrated by a rich array of case studies, this book explores the key competencies that businesses need to find fertile new ground in consumer relationships and survive transformational trends. Cracking the Consumer Code provides a solution for companies to create value and growth in changed markets.

Table of Contents

Related Titles

1 2

When Digital Becomes Human 9780749473235 $27.95

3 3.1 3.2 4 5 5.1

Introduction Living Consumerism: Tectonic Shifts in Consumer Habits Change CPG Industry Beyond Recognition En Route to a Dynamic New Operating Model in the CPG Industry Piranha Raids Imminent: Who are the Insurgent Attackers, how do they Operate and What can they Teach Incumbents?

The Engine that Never Sleeps: What Will the CPG Sector's Operational Transformation Look Like?

The Roadmap: How is the Journey to the New Best Being Orchestrated?

Beyond the Transformation A Vision - The New Consumer World and a CPG World Built entirely on 'Living Businesses'

Industry X.0 9780749481469 $34.95

Customer Innovation 9780749471644 $39.95

Marketing and PR

25

Customer Innovation

This book

<< Winner of the Innovation and

Entrepreneurship category at the 2015 CMI Management Book of the Year awards in its first edition

Delivering a Customer-Led Strategy for Sustainable Growth

<< Provides a game-changing formula for cutting-edge business growth, combining the concepts of customer-centric marketing and innovative business strategy for step-by-step implementation, or tailoring where relevant

Edition 2 Date: Price:

02/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484187 9780749484194

Pages: Format (mm): Subject:

264 234x156 Marketing Strategy

<< Celebrates fantastic new case

studies with actionable takeaways, including Disney, LEGO, Netflix, Johnson & Johnson and Coca Cola

Author Information

Description

Dr. Marion Debruyne is Dean at Vlerick Business School, Belgium, ranked within the Financial Times Top 100 Business Schools. An international coach and speaker on customer innovation, she is a professor of marketing and innovation, with diverse industry experience ranging from healthcare and financial services to consumer products.

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, covert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth.

Koen Tackx is a professor of strategy and marketing at Vlerick Business School and programme director for product management and customer innovation. He is former managing director of sales and marketing at Acerta, plus vice-president and director of marketing for Belgacom and the Interparking Group.

Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

Table of Contents

Related Titles

Rights Sold

1

First edition: Chinese (Simplified)

1.1

Digital Marketing Strategy 9780749474706 $39.95

1.2 1.3 2 2.1 2.2 2.3 3 3.1 3.2 3.3

26

Marketing and PR

3.4

The Zoom Lens – Laying the Foundations for Outside-In Strategy Connect – Five Practices to Zoom In On Your Consumer Channels Convert – How to Build a Culture of Daily Innovation Collaborate – Placing the Customer at the Heart of Your Activities The Wide Lens – How to Innovate Your Current Customer Journey Connect – Understanding Your Customers’ Journey, Goals and Outcomes Convert – Creating Innovative Solutions to the Challenges Faced by Customers Collaborate – Closing the Gap to Downstream Value and Upstream Collaboration The Fish-Eye Lens – Expanding Your Customer Base to New Horizons Connect – How to Learn From the Customers You Don’t Yet Have Convert – Should Business Model Innovation be on Your Agenda?

Collaborate – Creating Adaptable Eco-Systems for Change and Expansion Three Essential Capabilities – The Playbook for Continual, Customer-Led Growth

When Digital Becomes Human 9780749473235 $27.95

Key Account Management 9780749469405 $49.95

Business, Finance, Risk & Information Management Innovation and Best Practice in Accounting and Finance Business & Management Skills Compliance & Regulation Corporate Governance & CSR Information & Data Management International Business Leadership Management Science Management Thinking Professional Services Risk Management Strategy

www.koganpage.com

27

Featured Titles NEW BOOK

reinventing reinventing TTHE HEHowPRODUCT to transform your business and create value in the digital age

Reinventing the Product How to Transform your Business and Create Value in the Digital Age Eric SchaeďŹ&#x20AC;er & David Sovie Mar 2019 9780749484644 Page 32 Innovation for the Fatigued

NEW BOOK

How to Build a Culture of Deep Creativity Alf Rehn Mar 2019 9780749484088 Page 33

ERIC SCHAEFFER and D AV I D S O V I E

NEW BOOK Cyber Risk Management A Good Practice Handbook for Professionals Christopher J Hodson Jun 2019 9780749484125 Page 34

NEW BOOK

The Business Models Handbook Templates, Theory and Case Studies Paul Hague Jan 2019 9780749481872 Page 35

NEW BOOK

Gamification for Business Why Innovators and Changemakers use Games to break down Silos, Drive Engagement and Build Trust Sune Gudiksen & Jake Inlove Dec 2018 9780749484323 Page 36

28

Discover our full portfolio of books at www.koganpage.com

This book

<< Gives a highly practical and

illustrative account of how AI and Machine Learning can be used to enhance innovation, enabling companies to deliver superior experience of service and products

<< Contains exclusive insights into

how the world’s top companies are currently using AI with a collection of fascinating case studies that include Google, Apple, Amazon, 20th Century Fox, Wholefoods and Adobe

<< Unpacks a clear model of how AI

opens new doors for Innovation through ever-more efficient processes, customizable delivery of service, data-informed strategy and freedom of experimentation

Superhuman Innovation Transforming Businesses with Artificial Intelligence Edition 1 Date: Price:

03/28/2019 $19.95

ISBN Paperback: Ebook:

9780749483838 9780749483845

Extent: Dimensions: Subject:

288 234x156 Innovation

Description

Author Information

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and is changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, and can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

Chris Duffey spearheads Adobe’s Creative Cloud strategic business development partnerships across the Creative Agency enterprise space. An Award-Winning Executive Creative Director, noted speaker and Mobile & AI Technologist, he has been featured by Business Insider and Yahoo as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” He has been a creative consultant with over 35 advertising agencies across all the major global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC.

In a world of product and pricing parity, the delivery of superior experience of service has become the new marketing, and the new real competitive edge. With AI, companies can harness the power of data, personalization, and on-demand availability, to name but just a few, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the next superstar innovators of tomorrow, by enabling them to see deeper insights and set sails for higher goals. It unearths a powerful 5-pronged model which describes how AI enables innovation through the offerings of Speed (by facilitating work processes), Understanding (by revealing and mastering deep insights), Performance (by enabling customization of delivery to customers), Experimentation (by allowing the iterative process of reinvention and feedback) and Results (by providing tangible, measurable and optimizable results). The book is supported by a rich library of case studies, illustrating the varied and innovative uses of AI across a number of different industries.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Artificial Intelligence – Technology is Not the Destination Changing Landscape – Customer Behaviours and Expectations The Digital Transformation – From Messaging to Experiences Infinite Data – Driving Better Outcomes Infrastructure – The need for a foundation Artificial Intelligence – The Intelligent Strategic Advantage The S U P E R Model – Creating Superhuman Success Speed – Facilitating Work Processes Understanding – Revealing and Mastering Deep Insights Performance – Delivering Optimization and Personalization Experimentation – Allowing Inspiration and Iteration Results – Providing Tangible and Measurable Outcomes

13 Security – Keeping it all safe 14 The AI Infused Future – Transforming Businesses

Related Titles Too Fast to Think 9780749478865 $19.95

On Purpose 9780749471910 $26.95

Business, Finance, Risk, Information Management

29

Blockchain Babel

This book

The Crypto-craze and the Challenge to Business

<< Combines management theory

with blockchain analysis and competition dynamics to dispel the seven most pervasive myths that plague the understanding of blockchain

Edition 1

<< Explains an important technological Date: Price:

disruption for business leaders and entrepreneurs

03/28/2019 $19.95

ISBN Paperback: Ebook:

9780749484163 9780749484170

Extent: Dimensions: Subject:

288 234x156 Innovation

<< Provides concrete strategic

recommendations for banks, fintechs, cloud giants, data behemoths and companies keen to stay at the cutting-edge of tech developments

Author Information

Description

Igor Pejic is the Head of Marketing at BNP Paribas PF AT, part of Europe’s largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted

by McKinsey and The Financial Times as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.

Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians, and industry experts.

But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.

Table of Contents

Related Titles

1

Too Fast to Think 9780749478865 $19.95

Blockchain, Bitcoin, and Distributed Ledgers – Disentangeling the Hype 2 A Libertarian Phantasy in the Most Regulated of Industries 3 The Dreaded Kodak-Moment that Will Never Happen – Why Banking Is Different 4 Data Behemoths Are Coming 5 Hunting for the New Competitive Advantage 6 Business Model Evolution – The Arrival of the IT-Paradigm 7 An Unparalleled Promise…For Some 8 Conclusion

Digital Darwinism 9780749482282 $19.95

Cyber Wars 9780749482008 $19.95

30

Business, Finance, Risk, Information Management

This book

HUMAN /

MACHINE THE FUTURE OF OUR PARTNERSHIP WITHÂ MACHINES

<< Exposes how the rise of automation

and AI will herald a new era for organizational efficiency, operations excellence and innovation when allied with the workforce of the future

Human/Machine The Future of our Partnership with Machines Edition 1

<< Shares an industry-agnostic

roadmap for human-machine partnerships adoption and planning to help prepare investors, governments, educational institutions, corporations, small businesses and workers adapt to the coming hybrid economy

<< Discusses in detail how todayâ&#x20AC;&#x2122;s

workers, students and consumers should begin preparing for a future increasingly driven by humanmachine partnerships

Date: Price:

04/28/2019 $19.95

ISBN Paperback: Ebook:

9780749484248 9780749484255

Extent: Dimensions: Subject:

248 234x156 Innovation

Daniel Newman Oliver Blanchard

Description

Author Information

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are the ones that will harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers.

Daniel Newman is Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Newman works with large technology brands exploring digital transformation and how it influences our world. A five-times best-selling author, he is a Forbes, Entrepreneur and Huffington Post contributor.

Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With fascinating exclusive case studies, this book offers a glimpse in the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and futureproof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.

Table of Contents 1 2

Introduction A Short History of Human Machine Partnerships 3 The State of Human-Machine Partnerships 4 The Future of Human-Machine Partnerships 5 How Should Businesses Prepare for the Next Age of Human-Machine Partnerships?

6 How Should Workers Prepare for the Next Age of Human-Machine Partnerships 7 How Should Educational Institutions Prepare for the Next Age of Human-Machine Partnerships?

8 How Should Consumers Prepare for the Next Age of Human-Machine Partnerships?

9 How Should Technology Companies Prepare for the Next Age of Human-Machine Partnerships?

10 Putting it all Together 11 Conclusion

Olivier Blanchard draws from his extensive experience managing product innovation, technology adoption, digital integration and change management for industry leaders in a variety of sectors to help decision makers and their organizations understand the many risks and opportunities of technology-driven disruption and leverage innovation.

Related Titles Digital Darwinism 9780749482282 $19.95

Cyber Wars 9780749482008 $19.95

Business, Finance, Risk, Information Management

31

Reinventing the Product

This book

<< Shows how industrial and

consumer products are being disrupted and reinvented

How to Transform Your Business and Create Value in the Digital Age

reinventing reinventing TTHE HEHowPRODUCT to transform your

Edition 1 Date: Price:

03/28/2019 $29.95

ISBN Paperback: Ebook:

9780749484644 9780749484651

Extent: Dimensions: Subject:

304 210x145 Innovation

<< Demonstrates how to survive in the face of transformational trends

<< Presents key approaches and

tools for putting new product and enterprise strategies in place

business and create value in the digital age

ERIC SCHAEFFER and D AV I D S O V I E

Author Information

Description

Eric Schaeffer is Senior Managing Director at Accenture, leading their Digital Industry X.0 program. Schaeffer also leads one of Accenture’s global business services Accenture Product Lifecycle Services - which provides end-to-end services to unlock value and efficiencies from product data across the entire value chain.

Reinventing the Product looks at how the disruptive waves of digital technologies affect the industrial manufacturing sphere. The author assesses how digital technologies such as the Internet of Things, analytics, cloud computing and AI are transforming industrial and consumer products. The book demystifies concepts such as the digital twin, digital product life cycle management and digital continuity of enterprises.

Reinventing the Product makes a stringent case for companies to rethink their product strategy and their product road map. Complemented by case studies, interviews with thought leaders and business executives, it provides practical how-to advice for business organizations as they develop digital products.

Table of Contents

Related Titles

1 2

When Digital Becomes Human 9780749473235 $27.95

Introduction What do we see Happening in the Short to Mid-term 2.1 The Why, How and What of this Transformation of the Product 3 How to make the most of the Digital Reinvention of the Product 3.1 Digital Technology and Software 3.2 Digital Twin/Digital Thread 3.3 End-to-end Capabilities Required to Build a Truly Great Digital Product 3.4 “New Engineering” 3.5 Intelligence moving to the Silicon Layer 3.6 Product as Platform 3.7 Product to ‘As a Service’ and New business 3.8 Digital Products 3.9 Digital Ecosystems 3.10 Product Reinvention Story(ies) 3.11 Artificial Intelligence and the Product 3.12 Smart and Connected Products in the Factory 4 The Future is Now and Tomorrow

32

Business, Finance, Risk, Information Management

Customer Innovation 9780749471644 $39.95

Industry X.0 9780749481469 $27.95

This book

<< Delivers a blueprint for innovation

in companies with a practical model for designing innovation culture, by exploring imagination, developing courage to try ideas and recognising real market demands with empathy

<< Enables readers to bypass the

common innovation fatigue traps that plague corporate innovation and avoid fads and incrementalism

<< Studies the companies that get

innovation wrong and the ones that get it right, but avoids the overused innovation industry examples, and instead looks at relatable and varied case studies

Innovation for the Fatigued How to Build a Culture of Deep Creativity Edition 1 Date: Price:

03/28/2019 $19.95

ISBN Paperback: Ebook:

9780749484088 9780749484095

Extent: Dimensions: Subject:

288 234x156 Innovation

Description

Author Information

How many presentations on innovation has the world seen recently? Thousands? Millions?

We are experiencing ‘innovation fatigue’ whereby we feel cheated by the endless rounds of consultants who come in to our organizations, deliver conceptual models that don’t stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one single idea that’s taken root or impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations.

Alf Rehn is a noted thought leader and professor in the fields of innovation and creativity. Having appeared on Thinkers50 Guru Radar in 2016, he is currently professor of innovation, design and management at the University of Southern Denmark. He is a popular international strategic adviser and professional speaker who has delivered close to 1,000 keynotes worldwide, advised Fortune 500 companies and was the first Westerner to keynote on innovation in the Democratic People’s Republic of Korea. A best-selling author, Alf has been featured in the Financial Times, the Sunday Times and Harvard Business Review.

Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the rehashing of empty promises that pervade the innovation industry. It delivers a practical model that places the success of innovation squarely within the realms of company culture. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have gotten innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn distils a blueprint of how we can get innovation back on track, and crucially instil change at speed and with real concern for market demands.

Table of Contents

Related Titles

1

Too Fast to Think 9780749478865 $19.95

Introduction – Between Cognitive Surplus and Innovation Fatigue 2 Of Yawns and Broken Windows – How Ideas Die in the Modern Corporation 3 Respect, Reciprocity and Reflection – Creating Inclusive Innovation Cultures 4 Nurturing Curiosity, Imagination and Play 5 Making Meaning, Being Bold, Creating Courage 6 Time, Velocity, Slack – Working at the Speed of Innovation 7 Diverse by Design – Beyond Monocultures 8 Pulling It All Together

The Leader’s Guide to Lateral Thinking Skills 9780749481025 $19.95

In Your Creative Element 9780749477325 $19.95

Business, Finance, Risk, Information Management

33

Cyber Risk Management

This book

<< Provides guidance on managing

common threats to confidentiality, integrity and availability including malware, data leakage, insider threat and Denial-of-Service

A Good Practice Handbook for Professionals

<< Includes examples drawn from the

Edition 1 Date: Price:

06/28/2019 $60.00

ISBN Paperback: Ebook:

9780749484125 9780749484132

Extent: Dimensions: Subject:

280 234x156 Risk Management

author’s own experience and cases ‘from the field’ such as the Equifax and TalkTalk breaches, along with implementation review checklists at the end of each chapter

<< Explores how to prioritise

relevant risks rather than those sensationalised by the media

Author Information

Description

Christopher Hodson is the EMEA CISO at Zscaler and runs the Office of the CISO in the region. He is a board member of the Institute of Information Security Professionals (IISP), a member of CompTIA’s Cyber Security Committee and holds an MSc in Cyber Security.

He writes for the IDG Contributor Network and regularly posts material which focuses on cyber metrics, cloud security and risk management.

Most organizations are undergoing a digital transformation of some sort and are looking to embrace innovative technology, but new ways of doing business inevitably lead to new threats which can cause irreparable financial, operational and reputational damage. In an increasingly punitive regulatory climate, organizations are also under pressure to be more accountable and compliant. Cyber Risk Management clearly explains the importance of implementing a cyber security strategy and provides practical guidance for those responsible for managing threat events, vulnerabilities and controls, including malware, data leakage, insider threat and Denial-of-Service.

Examples and cases ‘from the field’, including the Equifax and TalkTalk breaches, add context throughout and emphasise the importance of communicating security and risk effectively, while implementation review checklists bring together key points at the end of each chapter.

Cyber Risk Management analyses the innate human factors around risk and how they affect cyber awareness and employee training, along with the need to assess the risks posed by third parties. Including an introduction to threat modelling, this book presents a datacentric approach to cyber risk management based on business impact assessments, data classification, data flow modelling and assessing return on investment. It covers pressing developments in artificial intelligence, machine learning, big data and cloud mobility, and includes advice on responding to risks which are applicable for the environment and not just based on media sensationalism.

Table of Contents

Related Titles

1

IT Governance 9780749474058 $95

Why Now? Digital Transformation, Big Data and Exponential Organizations 1.1 What Is Cybersecurity And Why Is It Important?

1.2 Establishing a Cyber Security Programme 1.3 What is Risk? Human Perceptions and Common Risk Terminology 1.4 A Data Centric Approach to Cyber Risk Management 1.5 Cyber Threats – Understanding Actors and Events 1.6 Cyber Security Vulnerabilities 1.7 Cyber Security Controls – The People, Process and Technology of Information Protection 1.8 Putting it all Together – The Cyber Risk Playbook 1.9 Misappropriating and Sensationalising Risk 1.10 Common Cyber Risks 1.11 Cyber Security Predictions;

34

Business, Finance, Risk, Information Management

Fundamentals of Risk Management 9780749483074 $60

Data Strategy 9780749479855 $95

This book

<< Presents well-known and respected business models in their purest form, ensuring readers can trust them to dependably solve business challenges in any context and avoid the unreliable, re-purposed versions so often found online

<< Provides a clear explanation of

every model’s history, along with relevant theory, real-world case studies and visual graphics

<< Helps readers add structure and

clarity to business problems, and gives them templates they can apply to overcome their own professional challenges

The Business Models Handbook Templates, Theory and Case Studies Edition 1 Date: Price:

01/28/2019 $29.95

ISBN Paperback: Ebook:

9780749481872 9780749481889

Extent: Dimensions: Subject:

352 234x156 Strategy

Description

Author Information

Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organization grow and be profitable. Each model is supported by a real-world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work.

Paul Hague is the Managing Director of B2B International Ltd. His books share 30 years of practical experience in running a market research agency. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School.

His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.

Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.

Rights Sold First edition: Bahasa-Indonesian; Russian

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Introduction - The Importance and Purpose of Frameworks 4Ps AIDA Ansoff Matrix Benchmarking Blue Ocean Strategy Boston Consulting Group Matrix Branding Pentagram Customer Journey Maps Customer Lifetime Value Customer Value Proposition Diffusion of Innovation Directional Policy Matrix - Segment Attractiveness Disruptive Innovation Model Edward de Bono’s 6 Hats EFQM Excellence Model Gap Analysis Greiner’s Growth Model Kano Maslow’s Hierarchy McKinsey 7-S PESTLE Porter Competition Strategies Porter’s Five Forces Price Elasticity Price-Quality-Strategy Model

27 28 29 30 31 32 33 34

Product Lifecycle Serv/Qual Service Profit Chain SOSTAC MOSAIC Stage-Gate Model SWOT Value Chain Value Equivalence Line

Related Titles Market Research in Practice 9780749468644 $37.50

The Business Plan Workbook 9780749472832 $39.95

Business, Finance, Risk, Information Management

35

Gamification for Business

This book

Why Innovators and Changemakers use Games to break down Silos, Drive Engagement and Build Trust

<< Provides guidance on how to

<< Outlines the business opportunities of simulations, event games, online games and gamification design assess each type of business game to identify how it can make the biggest impact in an organization

<< Includes case studies from over 20

Edition 1 Date: Price:

12/28/2018 $39.95

ISBN Paperback: Ebook:

9780749484323 9780749484330

Extent: Dimensions: Subject:

320 234x156 Strategy

organizations who have implement game-based solutions including Workz, Relation Technologies and Canmas

Author Information

Description

Sune Gudiksen is an Associate Professor at Aalborg University. He has a PhD in co-creation through game tools and is the co-founder of GameBridges, a company that focuses on improving business innovation and performance through games. Gudiksen is also the founder of the Biz Games community platform.

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business.

Jake Inlove is the co-founder of GameBridges where he is also the game designer and illustrator. He is also a freelance consultant.

Including case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.

Table of Contents

Related Titles

1 2 3 4

Making Sense of Change Management 9780749472580 $49.95

Seven Obstinate Organizational Challenges A Series of Business Game Examples A Core Understanding of Business Games Understanding and influencing complex systems

Organization Development 9780749470173 $39.95

Data-driven Organization Design 9780749474416 $49.95

36

Business, Finance, Risk, Information Management

This book

<< Takes a gripping story telling

approach so that the reader can learn about the technology, complex consequences and real life facts in an accessible and entertaining way

Cyber Wars Hacks that Shocked the Business World Edition 1

<< Covers in-depth accounts of

hacks on Sony Pictures, TK Maxx, TalkTalk, John Podesta, and Internet of Things devices as well as what the hacks of the future will look like

<< Helps the reader understand how

cyber attacks happen, where the weak spots can be and how to stay vigilant and protect themselves and their organizations in this new world of digital threat

Date: Price:

05/28/2018 $19.95

ISBN Paperback: Ebook:

9780749482008 9780749478520

Extent: Dimensions: Subject:

248 216x138 Business Stories

Description

Author Information

Cyber Wars gives you the dramatic inside stories of some of the world’s biggest cyber attacks.

These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders and this book provides a deep insight into understanding how they work, how hackers think as well as giving invaluable advice on staying vigilant and avoiding the security mistakes and oversights that can lead to downfall.

No organization is safe but by understanding the context within which we now live and what the hacks of the future might look like, you can minimize the threat.

Charles Arthur is a freelance journalist, and author of Digital Wars: Apple, Google, Microsoft and the Battle for the Internet, published by Kogan Page. From 2005-2014 he was technology editor at The Guardian, where he worked on coverage of scores of stories including Wikileaks, Anonymous, and LulzSec. Previously he was science and technology editor at The Independent, and before that worked at New Scientist, Business Magazine and Computer Weekly.

In Cyber Wars, you will learn how hackers in a TK Maxx parking lot managed to steal 94m credit card details costing the organization $1bn; how a 17-year-old leaked the data of 157,000 TalkTalk customers causing a reputational disaster; how Mirai can infect companies’ Internet of Things devices and let hackers control them; how a sophisticated malware attack on Sony caused corporate embarrassment and a company-wide shut down; and how a phishing attack on Clinton Campaign Chairman John Podesta’s email affected the outcome of the 2016 US election.

Table of Contents 1 Introduction 1.1 Sony – Systems Wiped, Internal Documents Leaked and Network Completely Shut Down by “The Guardians of Peace” 1.2 TalkTalk – 157,000 Customer Details Stolen by a Hacker 2 John Podesta – Gmail Account Hacked and Emails Sent to Wikileaks 2.1 Mirai – The DDOS Hack that Revealed the Vulnerability of Internet of Things Devices 2.2 HBGary – The Security Company Brought Down

by Anonymous 3 TK Maxx – 94m Credit Card Details Stolen 3.1 Ransomware – Using Cryptography as a Weapon to Hold Your Data Hostage 3.2 Conclusion

Rights Sold First edition: Audio; Chinese (Simplified); Korean; Russian; Spanish; Vietnamese

Related Titles Digital Wars 9780749472030 $24.95

Too Fast to Think 9780749478865 $19.95

Powerhouse 9780749478315 $24.95

Business, Finance, Risk, Information Management

37

Data Strategy

This book

How to Profit from a World of Big Data, Analytics and the Internet of Things

<< Offers an understanding of the

skills needed to deliver an effective and robust data strategy

<< Explains how your data (big and

little) generates business value and how to turn your data into usable insights, actions and profit

Edition 1

<< Explains why data must be at Date: Price:

04/28/2017 $29.95

ISBN Paperback: Ebook:

9780749479855 9780749479862

the heart of your organization’s decision making

200 234x156 Information & Data Management

Extent: Dimensions: Subject:

Bronze in the 'Business Technology' category for the 2018 Axiom Awards

Author Information

Description

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world’s best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies.

He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.

Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr’s Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.

Rights Sold First edition: Chinese (Simplified); Russian; Spanish; Turkish; Vietnamese

38

Business, Finance, Risk, Information Management

Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn’t become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Table of Contents

Related Titles

1 2 3 4

IT Governance 9780749474058 $95

Why Every Business is Now a Data Business Deciding Your Strategic Data Needs Using Data to Improve your Business Decisions Using Data to Improve your Business Operations 5 Monetizing your Data 6 Sourcing and Collecting Data 7 Turning Data into Insights 8 Creating the Technology and Data Infrastructure 9 Building Data Competencies in Your Organisation 10 Ensuring Your Data Doesn’t Become a Liability: Data Governance 11 Executing and Revisiting your Data Strategy

Data-driven Organization Design 9780749474416 $39.95

Fundamentals of Risk Management 9780749472443 $95

HR, L&D, Coaching & CIPD Innovation and Best Practice in Change Management Coaching Employee Engagement Employment Law & Relations Human Resource Management Learning & Development Organization Development Performance Management Project Management Recruitment Reward Management Talent Management

www.koganpage.com

39

Featured Titles Armstrong's Handbook of Human Resource Management Practice Michael Armstrong & Stephen Taylor Feb 2017 9780749474119 Page 42

NEW BOOK

Building an Inclusive Organization Leveraging the Power of a Diverse Workforce

NEW EDITION Neuroscience for Organizational Change An Evidence-based Practical Guide to Managing Change

Stephen Frost Feb 2019 9780749484286 Page 43

Hilary Scarlett Jul 2019 9780749493189 Page 47

NEW BOOK Wellbeing at Work How to Design, Implement and Evaluate an EďŹ&#x20AC;ective Strategy

NEW BOOK

Cary Cooper & Ian Hesketh Apr 2019 9780749480684 Social Learning Page 51 How to Implement and

Measure Collaborative Behaviours and Practices in the Workplace James Tyer & Mark Britz Jul 2019 9780749482992 Page 55

40

Discover our full portfolio of books at www.koganpage.com

This book

<< Offers a detailed yet accessible

guide to understanding and working with HR analytics and advanced statistical techniques

<< Contains numerous worked

examples of analyses of various forms of HR data - such as employee engagement, performance and turnover - which are supported by SPSS screenshots and online datasets

<< Show how to use the results

of such analyses to enable practitioners to develop effective evidence-based HR strategies

Predictive HR Analytics Mastering the HR Metric Edition 2 Date: Price:

03/28/2019 $49.95

ISBN Paperback: Ebook:

9780749484446 9780749484453

Extent: Dimensions: Subject:

472 240x170 Human Resources Management

Description

Author Information

HR metrics and organizational people-related data are an invaluable source of information from which to identify key trends and patterns in order to make effective business decisions.

HR practitioners often, however, lack the statistical and analytical know-how to fully harness their potential. Predictive HR Analytics provides a clear, accessible framework with which to understand and work with HR analytics and advanced statistical techniques. Step-by-step and by using worked examples, this book shows readers how to carry out and interpret analyses of various forms of HR data - such as employee engagement, performance and turnover using the statistical packages SPSS and R and, importantly, how to use the results to enable practitioners to develop effective evidence-based HR strategies.

Dr Martin R. Edwards is reader in HRM and Organizational Psychology at King’s College London and has taught statistics to degreelevel students. He has worked for a number of years as an HR consultant and has run many HR analytic workshops with FTSE-100 companies. He has also regularly contributed to practitioner publications such as IRS Employment Review.

This second edition has been updated to include a new chapter on Talent Analytics, guidance on data protection considerations, a new case study on gender pay gap reporting, as well as R coding and updated SPSS examples. Online supporting resources include data sets and additional worked case study examples.

Kirsten Edwards is a guest lecturer at King’s College London and Kent Business School.

She has over 16 years’ consulting and HR experience in the financial, technology, professional services and public sectors with organizations including IBM, O2 and RBS.

Table of Contents

Related Titles

1 1.1 1.2 1.3 1.4

Predictive HR Analytics 9780749473914 $39.95

Understanding HR Analytics HR Information Systems and Data Analysis Strategies Diversity Analytics Employee Attitude Surveys – Engagement and Workforce Perceptions 1.5 Predicting Employee Turnover 1.6 Predicting Employee Performance 1.7 Talent Analytics 1.8 Recruitment and Selection Analytics 1.9 Monitoring the Impact of Interventions 1.10 Business Applications: Scenario Modelling and Business Cases 1.11 More Advanced HR Analytic Techniques 1.12 Reflection on HR Analytics: Usage, Ethics and Limitations;

Data Strategy 9780749479855 $29.95

Big Change, Best Path 9780749469429 $29.99

HR, L&D, Coaching & CIPD

41

Armstrong’s Handbook of Human Resource Management Practice, 14e

This book

<< Written by the UK’s bestselling

HRM author, whose books have sold over a million copies and been translated into twenty-one languages

<< Updated to include the latest on

engagement, talent management and leadership development as well as new chapters on employee retention, absence management and managing flexibility

Edition 14

<< Aligns with the Chartered Institute of Personnel Development (CIPD) professional map and professional standards

02/28/2017 $80.00

Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

9780749474119 9780749474126 776 246x189 Human Resources Management

Author Information

Description

Michael Armstrong is the UK’s bestselling author of HRM books. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward. Prior to this he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD).

Armstrong’s Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward.

Accessible and to the point as ever, this fully updated 14th edition includes emerging theory and practice, embracing the most current thinking on engagement, talent management and leadership development. With updated case studies and references to academic journals, professional magazines and recent research and surveys, it also includes coverage of new approaches to topics such as job evaluation and pay structures.

Stephen Taylor is a senior lecturer in Human Resource Management at the University of Exeter Business School and a chief examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and in the NHS.

Rights Sold Thirteenth edition: Czech; Polish Fourteenth edition: Georgian; Russian

Armstrong’s Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) professional map and standards, with the sections meeting CIPD learning outcomes now even clearer than before.

Comprehensive online support material for instructors, students and HR managers are included. Resources for students and professionals include multiple choice questions, flash cards, case studies, further reading and a glossary of HRM terms. The lecturers’ manual contains session notes, discussion questions, a literature review and a complete set of lecture slides.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

42

HR, L&D, Coaching & CIPD

Fundamentals of Human Resource Management Delivering HRM Human Resource Management Processes People and Organizations Factors Influencing Employee Behaviour People Resourcing Learning and Development Performance Management Rewarding People Employee Relations Employee Well-Being International HRM HRM Practices HR Skills

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 $80

Armstrong’s Handbook of Strategic Human Resource Management 9780749463946 $49.95

Armstrong’s Handbook of Performance Management 9780749470296 $49.95

<< Provides guidance on how to make

Building an Inclusive Organization

<< Explains how to measure

Leveraging the Power of a Diverse Workforce

This book the argument for inclusion to all business stakeholders and build consensus among colleagues

representation but also go beyond this to measure inclusion and identify if diversity strategies are really working

Edition 1

<< Includes case studies from global organizations including Harvard Business School, KPMG, BBC, UK Civil Service, BAE Systems, HSBC and NHS Leadership Academy

Date: Price:

02/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484286 9780749484293

Extent: Dimensions: Subject:

256 234x156 Human Resources Management

Description

Author Information

A diverse workforce is a business imperative. Without it, companies are made up of employees who come from the same background and have the same skills and, therefore, the same blind spots. A diverse workforce brings together different strengths, a variety of experiences, a huge breadth of knowledge and a myriad of creative problem-solving techniques. However, in order to leverage the benefits of this diverse workforce, businesses must be inclusive. Inclusion ensures that employees feel supported, are treated fairly and are therefore happier, more engaged and more productive. This not only improves staff wellbeing but also boosts company performance. Building an Inclusive Organization is a practical guide to creating an environment of real inclusion. It highlights how to remove unconscious bias from company processes including recruitment and selection, how to make the case for diversity and inclusion to all stakeholders and how to embed inclusion into an organizationâ&#x20AC;&#x2122;s culture and overall business strategy.

Stephen Frost works with clients worldwide to embed inclusion into their decision making.

He teaches at various business schools and was formerly Head of Diversity and Inclusion for the London Organizing Committee of the Olympic Games and Paralympic Games. He is also the author of The Inclusion Imperative and co-author of Inclusive Talent Management (both published by Kogan Page).

Packed with case studies from global organizations including HSBC, UK Civil Service, BBC, KPMG, BAE Systems and Harvard Business School, Building an Inclusive Organization outlines the opportunities inclusion can create and how to leverage the benefits of diversity.

There is also guidance and advice on how to measure, review and evaluate inclusion, how to achieve transparency around diversity both inside and outside the organization and how to implement robust processes and policies to foster diversity in organizations of any size from large corporates to SMEs and public sector departments.

Table of Contents

Related Titles

1 1.1 1.2 2 2.1 2.2 3 3.1 3.2

The Inclusion Imperative 9780749471293 $34.95

Understand Diversity is a Reality, Inclusion is a Choice Defining the Problem Lead Making it Personal: Getting Buy-in Bias, Self and Role Deliver Making it Stick How to Build an Inclusive Organization in Different Industries 3.3 Create Your Game Plan 3.4 Further Help

Inclusive Talent Management 9780749475871 $39.95

The Agile Organization 9780749471316 $39.95

HR, L&D, Coaching & CIPD

43

HR Technologies

This book

Identify and Evaluate Technology for the World of Work

<< Allows HR professionals to assess

which HR technologies will add the greatest business value

<< Guides practitioners through

Edition 1 Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

building a business case to obtain buy in from senior stakeholders and secure investment in the appropriate technology

07/28/2019 $39.95

HR TECHNOLOGIES

9780749493288 9780749493295

<< Shows HR professionals what data

management, privacy and security considerations need to be made when evaluating a technology

IDENTIFY AND EVALUATE TECHNOLOGY FOR THE WORLD OF WORK

288 234x156 Human Resources Management

KEVIN W. GROSSMAN

Author Information

Description

Kevin W. Grossman is the President of Global Programmes at Talent Board and co-chair of the HR Tech Connect conference. With over 20 years’ experience in the human resources and talent acquisition industry, he has a particular focus on technology and is a sought after speaker and thought leader in this area. He has been a prolific business blogger since 2004 and now hosts multiple podcasts on the world of work where he discusses the relationship between people, technology and business.

Technology can have huge benefits for HR and the world of work. Whether it’s saving time by streamlining processes, boosting profits by enabling analysis of organizational data or improving employee development and performance by allowing staff to access the content they need on different platforms, in different mediums, whenever they need it; the opportunities are huge. However, with more apps, software, programs and platforms being created than ever before, cutting through the hype to evaluate what technologies are really going to make a difference to the business has never been more difficult. HR Technologies is an indispensable solution to this for all HR professionals looking to implement a new technology or replace an existing one to add tangible business value. It explains how to identify what technologies to consider, what questions to ask, how to evaluate them and how to build the business case to secure investment in the technology once it’s been chosen.

Covering all the core areas of HR including recruitment, performance management, learning and development (L&D) and reward, HR Technologies allows practitioners to identify opportunities in all parts of the function that could be improved by technology. There is also guidance on reporting and analysis, data security, privacy issues and the ethical considerations when implementing HR technologies. There is also discussion of artificial intelligence (AI), smart technologies and the internet of things and what this means for the future world of work. This book is essential reading for all HR professionals looking to confidently use technology to add value to both employees and the business as a whole.

44

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11

Predictive HR Analytics 9780749473914 $39.95

The Current State of HR Technologies Recruitment and Onboarding Talent Management and Performance Workforce Planning Learning and Development HR Self-service Payroll, Benefits and Reward Reporting Data and Analytics Building the Business Case Artificial Intelligence and Smart Technologies

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65

Data Strategy 9780749479855 $29.95

HR, L&D, Coaching & CIPD

<< Provides practical guidance directly

Human Capital Management Standards

<< Shows how the Human Capital

A Complete Guide

<< Guides organizations through the

Edition 1

This book from those who created the Human Capital Management Standards

HUMAN CAPITAL MANAGEMENT STANDARDS

Management standards can be applied to organizations of any size full standards accreditation process which is essential for winning government contracts

A complete guide

Date: Price:

06/28/2019 $60.00

ISBN Paperback: Ebook:

9780749484347 9780749484354

Extent: Dimensions: Subject:

Wilson Wong Valerie Anderson and Heather Bond

288 234x156 Human Resources Management

Description

Author Information

Human Capital Management Standards is a complete guide to the BSI and ISO frameworks for human resources. Providing definitions, best practice guidance and evaluation metrics, this book will ensure that HR professionals are fully compliant with both UK and global HR frameworks. Covering everything from workforce planning and organizational culture to employee engagement, recruitment and redundancy, this book provides advice on all the key areas of an HR professional’s role throughout the employee lifecycle from initial hire to exit.

There is also additional coverage of the business standards which overlap with the human capital frameworks including governance, business continuity and ethics.

Dr Wilson Wong is Head of Insights and Futures at the Chartered Institute for Personnel and Development (CIPD) and Chair of the Human Capital Standards Committee at the British Standards Institution (BSI).

Human Capital Management Standards will allow HR departments to implement effective people policies and processes based on robust research to create a supportive business environment and a productive workforce. This book also includes essential coverage of the standards assessment process and hints, tips and advice on how to achieve successful accreditation. With case studies from organizations who have made HR interventions based on these standards and a glossary to explain the language of standards, this is an indispensable guide for HR professionals in all organizations.

Table of Contents

Related Titles

1 2 3 4 5

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $80

Inside the Organization Workforce Planning Recruitment and Selection Governance and Organizational Culture Employee Engagement and the Psychological Contract 6 Learning and Development 7 Change and Organizational Development 8 Cross-national, Cross-sectoral and crossfunctional issues 9 Assessment and Accreditation 10 The Future of Standards

Dr Valerie Anderson, Chartered MCIPD, is Principal Lecturer in HRM at Portsmouth University Business School. Prior to this, she gained extensive HRM and HRD management experience in a range of different public and private sector organizations.

Heather Bond is a CIPD Standards Adviser. Prior to this, she was the CIPD Quality Assurance Manager responsible for qualification development, assessment and regulatory compliance.

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65

Armstrong’s Handbook of Performance Management 9780749470296 $49.95

HR, L&D, Coaching & CIPD

45

Strategic Human Resource Management

This book

<< Provides guidance on how to

assess business needs including interpreting financial results and understanding markets and channels to ensure organizational objectives are supported by HR practices

An HR Professional’s Toolkit Edition 1 Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

<< Includes interviews from leading

HR professionals including the HR Directors of the BBC, Gatwick Airport and Aviva

01/28/2019 $39.95

<< Shows how to meet the

challenges of a changing business environment when building a talent pipeline and implement a workforce planning process

9780749484040 9780749484057 256 234x156 Human Resources Management

Author Information

Description

Karen Beaven is an elite executive coach and the founder of the HR Entrepreneur’s Network.

Based in the UK, she has operated at HR Director level for 10 years and has been ranked as one of the most influential HR practitioners

by HR Magazine in 2016 and 2017. She was also recognised as HR Director of the year in 2015 and has been listed as a Global HR superstar by HRO Today.

It is the role of the HR function to make work mutually beneficial for employees and employers. Strategic Human Resource Management is a practical guide that equips all those in HR roles with the skills, tools and resources needed to help with individual employees, staff teams and the organization as a whole. This book covers the core areas that are essential to achieving business success.

Hone the personal skills needed to excel in HR and leadership positions, such as network building, managing stakeholder relationships and understanding the importance of continuous professional development. Learn how to recruit, develop and retain a workforce in light of business objectives. Strategic Human Resource Management supports the organization’s commercial focus with guidance on interpreting financial results and addressing the opportunities and limitations of markets, channels and technology. This book helps build competitor awareness, maintain knowledge of regulations and trends and handle oncoming challenges in a changing business environment. Professional accreditation and career development is also covered. Supported by tools, templates, exercises and activity planners, it is a complete toolkit for HR professionals needing to implement HR practices that benefit the organization and its workforce.

Table of Contents

46

HR, L&D, Coaching & CIPD

1 Know Your Self 1.1 Continuous Personal Development 1.2 Drive and Passion 1.3 Comfort Zone 1.4 Interpersonal Skills 1.5 Bravery 1.6 Your Personal Network 1.7 Inspirational Leadership 2 Know Your Business 2.1 Product 2.2 People 2.3 Productivity 2.4 Annual Results 2.5 Commercial Focus 2.6 Markets and Channels 2.7 Technology 2.8 Culture 2.9 Purpose 3 Know Your Industry 3.1 Competition 3.2 Business Environment 3.3 Rules and Regulations 3.4 Trends and Forecasting 3.5 Where’s the talent?

3.6 Workforce Planning 3.7 Resources 4 Know Your Profession 4.1 Professional Accreditation 4.2 Responsibilities 4.3 Advisory Bodies 4.4 Career Framework 4.5 Professional Development 4.6 The Development of the Industry 4.7 The Future of Work

Related Titles Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65

This book

<< Offers a practical approach

underpinned by neuroscience for engaging and supporting employees during times of change

<< Contains numerous examples of how these approaches have been applied in organizations including BAE Systems, Morgan Stanley and The Home Office (UK)

Neuroscience for Organizational Change An Evidence-Based Practical Guide to Managing Change Edition 2

<< Includes key reflection points at the end of each chapter to aid planning and implementation of key steps and insights

Date: Price:

07/28/2019 $39.95

ISBN Paperback: Ebook:

9780749493189 9780749493196

Extent: Dimensions: Subject:

216 234x156 Change Management

Description

Author Information

Organizational change can be unpredictable and stressful. With a better understanding of what our brains need to focus and perform at their best, organizations and leaders can increase employee engagement, productivity and welfare in such periods of uncertainty.

Drawing on the latest scientific research and verified by an independent neuroscientist, Neuroscience for Organizational Change explores the need for social connection at work, how best to manage emotions and reduce bias and why we need communication, involvement and storytelling to help us through change. Practical tips and suggestions can be found throughout, as well as examples of how to apply these insights from organizations such as BAE Systems, Morgan Stanley and The Home Office (UK). The book also sets out a new practical science-based planning model, SPACES, to enhance engagement.

Hilary Scarlett is a writer, speaker and consultant on change management and neuroscience. Her work has spanned Europe, the US and Asia and concentrates on the development of people-focused change management programmes and employee engagement. Scarlett regularly works with leadership teams in the private and public sectors to help them build resilience and introduce change successfully. She has been working with neuroscientists at University College London to apply cognitive neuroscience to practical management tools and in 2014 was awarded the contract to design and deliver neuroscience masterclasses for Senior Civil Servants by Civil Service Learning.

This updated second edition of Neuroscience for Organizational Change contains new chapters on planning the work day with the brain in mind and embarking on, and sustaining, personal change, as well as updated wider content and further case studies.

Table of Contents 1 1.1 1.2 1.3

The Challenge Introduction to Neuroscience Brain Facts Why Our Brains Donâ&#x20AC;&#x2122;t Like Organizational Change 2 What Can We Do? 2.1 Performing at Our Best During Change 2.2 Our Social Brains 2.3 Managing Emotions During Change 2.4 Decision-Making and Bias 2.5 Communication, Involvement and the Role of Storytelling 2.6 Planning Change With the Brain in Mind 2.7 Planning the Work Day With the Brain in Mind 2.8 Embarking on, and Sustaining, Personal Change 2.9 Applying Neuroscience in the Organization

Related Titles Neuroscience for Organizational Change 9780749474881 $39.95

Neuroscience for Coaches 9780749472375 $39.95

Neuroscience for Learning and Development 9780749474614 $39.95

HR, L&D, Coaching & CIPD

47

Armstrong’s Handbook of Reward Management Practice

This book

<< Offers a detailed and

comprehensive guide to understanding, developing and implementing effective reward systems

<< Presents the latest research on

topical issues including equal pay and the gender pay gap, employee benefits, grade structures, total rewards and employee financial wellbeing

Improving Performance Through Reward Edition 6

<< Connects the theoretical discussion

Date: Price:

02/28/2019 $80.00

ISBN Paperback: Ebook: Extent: Dimensions: Subject:

9780749484361 9780749484378 392 240x170 Reward Management

to real-world examples and case studies, including Tesco, Nationwide, BT and General Motors (GM)

Author Information

Description

Michael Armstrong is the UK’s bestselling author of Human Resource Management books including Armstrong’s Handbook of Human Resource Management Practice, also published

by Kogan Page. His books have sold over a million copies and have been translated into twenty-one languages.

Armstrong’s Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward strategies. Updated to incorporate the latest research and insights on reward management, this sixth edition includes majorly revised and updated chapters on equal pay and the gender pay gap, employee benefits, grade structures, total reward and a new chapter on employee financial wellbeing.

He is a former Chief Examiner of the Chartered Institute of Personnel and Development (CIPD) and an independent management consultant.

Duncan Brown is Head of HR consultancy at the Institute for Employment Studies. He has more than 25 years’ experience in consulting and reward and he was previously the Assistant Director General at the CIPD.

48

HR, L&D, Coaching & CIPD

Armstrong’s Handbook of Reward Management Practice bridges the gap between academic and practitioner and is ideally suited to HR professionals and those studying HR qualifications, including masters degrees and the CIPD’s intermediate and advanced level qualifications.

Online supporting resources include lecture slides, and comprehensive handbooks for lecturers and students, which include learning summaries, discussion questions and exercises.

Table of Contents 1 2 2.1 2.2 2.3 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9

Introduction Fundamentals of Reward Management Reward Management – An Overview Strategic Reward Total Reward Aspects of Reward Management Factors Affecting Reward Financial Rewards Non-financial Rewards Motivation and Reward Engagement and Reward Performance and Reward Financial Well-being The Gender Pay Gap The Ethical Approach to Reward and Performance Management 4 Base Pay Management 4.1 Job Evaluation 4.2 Market Pricing 4.3 Grade and Pay Structures 5 Rewarding and Recognizing Performance 5.1 Pay Progression through Contingent Pay 5.2 Bonus Schemes 5.3 Team Pay 5.4 Rewarding for Business Performance 5.5 Recognition 6 Rewarding Special Groups 6.1 Rewarding Chief Executives 6.2 Rewarding Sales and Customer Service Staff 6.3 Rewarding Knowledge Workers

6.4 Rewarding Manual Workers 6.5 International Reward 7 Employee Benefits 7.1 Employee Pensions and Pensions 7.2 Flexible Benefits 8 The Practice of Reward Management 8.1 Managing Reward Systems 8.2 Evidence-based Reward Management 8.3 Managing Reward Risk 8.4 Responsibility for Reward 8.5 Reward Management Developments in the UK

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 $80

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65

Competitive people Strategy

How to attract, develop and retain tHe staff you need for business success

This book

<< Provides guidance on how to

identify the skills and capabilities needed to meet an organization’s strategic goals and how to recruit employees with these expertise

Competitive People Strategy How to Attract, Develop and Retain the Staff You Need for Business Success

<< Offers practical advice and

examples on how to engage staff, particularly during times of change, to improve employee retention

<< Demonstrates how the latest

technological advances, including artificial intelligence (AI), robotics and machine learning, can be effectively used to improve recruitment and talent management processes

Kevin green

Edition 1 Date: Price:

05/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484545 9780749484552

Extent: Dimensions: Subject:

256 234x156 Recruitment

Description

Author Information

Resourcing and talent management is a business imperative. Setting a strategic plan for a business is futile without employees who have the necessary knowledge and capabilities to deliver on these strategic objectives. This means that finding, hiring, developing and retaining the people an organization needs has never been more important. Competitive People Strategy shows how to achieve this by moving from the traditional recruitment process of advertising a job and hoping the right person sees it to a much more tactical and proactive approach. With practical guidance, advice and examples throughout, enables HR professionals to answer critical business questions including how can I identify the people with the skills we need to meet our organization’s business goals? How can I encourage these people to work for our business rather than our competitors? and how can I keep these employees engaged, motivated and performing to the best of their ability?

Kevin Green has been the Chief Executive of the Recruitment and Employment Confederation (REC) since 2008. Prior to this, he was the HR Director at Royal Mail and an independent HR consultant advising organizations including First Choice, Fuji, Debenhams and the UK Cabinet Office.

Covering everything from how to leverage artificial intelligence (AI) in recruitment and how to optimize processes for a multigenerational workforce through to how to continually develop and upskill staff so that your business maintains its competitive edge, Competitive People Strategy is an essential guide to hiring, developing and retaining the staff you need for business success.

Table of Contents 1 Why the World of Work is Changing 1.1 The Opportunities of New HR Technologies 1.2 Mapping Skills and Capabilities to Business Needs 1.3 Moving from a Reactive to a Proactive Approach 1.4 Identifying Talent 1.5 Attracting Talent 1.6 Developing Talent 1.7 Retaining Talent;

Related Titles Social Media Recruitment 9780749473709 $24.95

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65

Exceptional Talent 9780749479732 $29.95

HR, L&D, Coaching & CIPD

49

Introduction to Employment Law

This book

<< Provides students with no prior

understanding or experience of the UK legal system with a thorough grounding in the key employment law concepts and their application in the workplace with a dedicated study skills chapter

Fundamentals for HR and Business Students Edition 5

<< Supports students’ learning with

Date: Price:

01/28/2019 $60.00

ISBN Paperback: Ebook:

9780749484149 9780749484156

Extent: Dimensions: Subject:

a range of pedagogical features including chapter objectives, tasks, ‘explore further’ sections, key learning points and examples to work through

<< Covers new and topical subjects

such as workers in the gig economy, GDPR, the Taylor Review recommendations and Brexit

312 246x189 Employment Law & Relations

Co-published with

Author Information

Description

Kathy Daniels is Associate Dean: Learning and Teaching at Aston University, and teaches Employment Law and Employee Relations.

She is also the Lead Tutor for employment law programmes at the Chartered Institute of Personnel and Development. She writes and presents extensively for a variety of organisations and law firms, specialising in employment law. She is a lay member of the Employment Tribunals, sitting in Birmingham.

Prior to these appointments she was a senior personnel manager in the manufacturing sector.

Written specifically for HR and Business students, Introduction to Employment Law is a clear and accessible guide to employment law and how it applies in practice. Covering everything from employment tribunals and discrimination to redundancy and termination of employment, this textbook doesn’t assume any prior knowledge of the UK legal system and equips students with all the knowledge and skills that they need to take forward into the workplace. With coverage of both atypical and variation contracts including agency, part-time and fixed term workers as well as flexible working and zero hours contracts, this book ensures that students have a thorough understanding of all types of employment contracts.

Fully revised with all the latest legal updates and developments, this new edition includes coverage of hot topics such as the definition of a worker in the gig economy, the legal implications of GDPR and the ways the Taylor Review recommendations are changing employment law. Packed with pedagogical features to consolidate learning including chapter objectives, tasks, ‘explore further’ sections, key learning points and examples to work through, as well as a dedicated study skills chapter, Introduction to Employment Law is essential reading for all students studying the CIPD Level 5 Intermediate module in employment law as well as all those on undergraduate and postgraduate courses needing a thorough grounding in employment law. Online resources include lecture slides, case studies, multiple choice questions, annotated weblinks and an instructor’s manual.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

50

HR, L&D, Coaching & CIPD

The Formation of Employment Law The Employment Tribunals and the Employment Appeal Tribunal Contract of Employment Atypical Contracts and the Variation of Contracts Individual Protection Rights Discrimination - Concepts and Definition Discrimination - The Protected Characteristics Termination of Employment Redundancy and Transfers of Undertaking Trade Union Legislation Privacy and Confidential Information Health and Safety Legislation Study Skills in Employment Law

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $80

Armstrong’s Handbook of Reward Management Practice 9780749473891 $80

Armstrong’s Handbook of Performance Management 9780749481209 $49.95

This book

<< Shows how to design and

implement a workplace wellbeing strategy to improve employee engagement, decrease staff turnover and avoid presenteeism

<< Highlights the potential problems and pitfalls of implementing a wellbeing strategy and explains how to avoid them << Includes information on what

to measure and how to analyze the data so you can monitor and evaluate a wellbeing strategy

Wellbeing at Work How to Design, Implement and Evaluate an Effective Strategy Edition 1 Date: Price:

04/28/2019 $29.95

ISBN Paperback: Ebook:

9780749480684 9780749480691

Extent: Dimensions: Subject:

224 234x156 Employee Engagement

Endorsed by

Description

Author Information

Stress at work is rising year-on-year, long hours are becoming the norm and presenteeism is increasing across all industries. This is not only having a detrimental effect on employee health, happiness and productivity, but also impacting the organization’s bottom line. HR professionals are uniquely placed to manage this modern workplace crisis by implementing a wellbeing strategy. Wellbeing at Work is an essential, practical guide to designing and implementing an effective strategy which will reduce employee anxiety, increase staff engagement and improve overall performance.

Professor Sir Cary L. Cooper CBE is the president of the Chartered Institute of Personnel and Development (CIPD) and the Distinguished Professor of Organizational Psychology and Health at Lancaster and Manchester Universities. In 2015 he was voted the most influential HR thinker by HR Magazine.

Written by leading experts in the field, Wellbeing at Work takes readers through the entire process, from explaining why a wellbeing strategy is necessary and building momentum around it to monitoring, measuring and evaluating its impact. Full of advice, tools and insights, this is the only book you’ll need to create a happier, more productive and more profitable organization.

Table of Contents 1 2 3 4 5 6

Why Wellbeing, Why Now? Getting Started Promoting Workplace Wellbeing Problems and Pitfalls Monitoring and Evaluating Tools and Legislation

Related Titles

Ian Hesketh is an honorary researcher at Lancaster University Management School and a visiting fellow at the Open University Business School. He is a member of the Society for Education and Training, a fellow of the Chartered Management Institute and regularly lectures at colleges and universities throughout the UK and overseas.

Organization Development 9780749470173 $39.95

The Inclusion Imperative 9780749471293 $34.95

Armstrong’s Handbook of Performance Management 9780749470296 $49.95

HR, L&D, Coaching & CIPD

51

Building a Learning Organization

This book

<< Equips L&D professionals with the

skills to embed learning at all levels of the organization and help the business to achieve competitive advantage

Going Beyond Training Provision to Achieve Competitive Advantage

<< Explains how culture, sector and

company size can impact what method is best to create a learning organization

Edition 1

<< Includes global case studies from Date: Price:

05/28/2019 $39.95

ISBN Paperback: Ebook:

9780749483197 9780749483203

Extent: Dimensions: Subject:

Google, Facebook, NHS, Fujitsu, Qantas and Citibank

288 234x156 Learning and Development

Author Information

Description

Donald H Taylor is Chairman of the Learning Technologies Conference, the Learning Skills Group and the Learning and Performance Institute. He is also the editor of Inside Learning Technologies magazine. Don was also the 2007 recipient of the Colin Corder award for services to training.

To compete in todayâ&#x20AC;&#x2122;s business world, companies need to be learning organizations. This means not only ensuring that staff have the correct knowledge and skills to meet business goals, but also that the business has an awareness of new products, services and processes in the external business environment and learns what impact these will have on their company.

Building a Learning Organization is a practical guide for learning and development (L&D) professionals to help them move beyond delivering training to embedding learning at every level of the business. It covers what it means to be a learning organization, what learning organizations do differently, how to become one and most importantly, how to stay one.

Building a Learning Organization includes in-depth coverage of models of organizational learning and guidance on how to capture and transfer learning to ensure company growth and competitive advantage. Packed with case studies from global learning organizations including Google, Facebook, NHS, Fujitsu and Qantas, L&D professionals will understand what really works and how they can apply this in their own organizations.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Why This Matters Now What it Means for an Organization to Learn The Influence of Culture What Learning Organizations do Differently Models of Organizational Learning Who is in Charge of Organizational Learning Five Ways to Assess the Learning Organization Identifying Issues and Learning Lessons Capturing and Transferring Learning Implications for Employers Implications for L&D Professionals Implications for Policy Makers

Related Titles Learning Technologies in the Workplace 9780749476403 $39.95

Neuroscience for Learning and Development 9780749474614 $39.95

Organization Development 9780749470173 $39.95

52

HR, L&D, Coaching & CIPD

This book

<< Shows learning and development

(L&D) professionals how to help employees get the full benefit from learning technologies to improve their productivity, performance and skills development

<< Explains how to ensure that

technology is used to its full potential for employee learning and doesn’t become a distraction

<< Provides guidance on how L&D practitioners can engage digital capabilities such as mobile learning, wearable technology, learning analytics, virtual presence tools and augmented, mixed and virtual reality

Digital Learning in Organizations Help your Workforce Capitalize on Technology Edition 1 Date: Price:

04/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484682 9780749484699

Extent: Dimensions: Subject:

288 234x156 Learning and Development

Description

Author Information

Technology holds vast potential for learning and development (L&D) practitioners. It can improve performance, productivity, engagement and knowledge retention. However, if employees aren’t able to leverage the potential of these technologies, any investment in them is futile. Digital Learning in Organizations shows L&D professionals how to make sure that their workforce is ‘digitally ready’ and has the skills, capabilities and understanding needed to capitalize on the opportunities created by learning technologies and feel confident in their ability to get the most out of them. It includes guidance on how technologies can be used to improve both social and personal learning, how the increased flexibility created by technology enables a multi-located workforce to develop simultaneously and discussion of how to ensure that technology really does facilitate employee development and doesn’t become a distraction.

Steve Wheeler is Head of Research and Innovation at LiketoBe where he works to create connections between school and industry. He is also the CEO of Steve Wheeler Associates where he supports innovation, change and digital learning in organizations.

Prior to this, Wheeler was a university lecturer for over 20 years, a researcher in learning technology and a manager in the National Health Service (NHS). He has keynoted conferences in over 35 countries, is a Senior Fellow of the European Distance and E-Learning Network (EDEN) and a Fellow of the Royal Society of Arts (RSA).

Digital Learning in Organizations also includes comprehensive coverage of the ways in which L&D practitioners can engage with learning technologies and digital capabilities such as mobile learning, wearable technology, learning analytics, virtual presence tools as well as augmented, mixed and virtual reality. Packed with insights from leading L&D practitioners, this an essential read for all L&D practitioners needing to improve employee and company performance in a digital world.

Table of Contents 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7

State of Play New Digital Ecologies Change, Inertia and Disruption; Digital Readiness Digital Competencies and Literacies Hyperconnection and Communities of Practice Digital Tribes and Totems Conclusion

Related Titles Neuroscience for Learning and Development 9780749474614 $39.95

The Learning Challenge 9780749471255 $39.95

Organization Development 9780749470173 $39.95

HR, L&D, Coaching & CIPD

53

How People Learn

This book

Designing Effective Training to Improve Employee Performance

<< Provides advice for learning and

development (L&D) professionals on how to apply insights from neuroscience and human behaviour to learning design including tips on how to interest, excite and engage staff in training and make them want to learn

Edition 1 Date: Price:

05/28/2019 $39.95

ISBN Paperback: Ebook:

9780749484705 9780749484712

Extent: Dimensions: Subject:

<< Shows how to develop user-

led training initiatives where employees are consulted to optimize development and retention

<< Outlines how simulations can

be used to replicate a real-world challenge as closely as possible to help employees appreciate the need for training and improve their engagement with it

288 234x156 Learning and Development

Author Information

Description

Nick Shackleton-Jones is the Director of Learning and Performance Innovation at PA Consulting Group where he helps organizations improve employee performance and engagement through their approach to learning. Prior to this, he was Director of Learning Innovation and Technology at BP and has also held senior roles in L&D at Siemens Communications and the BBC. In 2017, he was awarded the Colin Garder award by the Learning and Performance Institute for services to the learning industry.

Marketers have been playing to people’s emotions and aiming to pique their interest for years in order to sell products. Prior to launching a new product, companies undertake extensive market research and significant user testing before it reaches its intended audience and customer feedback is integrated into ongoing development. However, in corporate training, employees are expected to complete training programmes that they haven’t been consulted on, that don’t meet their needs and that aren’t fit for purpose which results in no tangible performance improvement and almost non-existent knowledge retention after the training.

How People Learn will show learning and development (L&D) professionals how to design with their employees in mind so that training makes a real difference to performance and development rather than being a waste of time, money and resources.

54

Using the author’s ‘5DI framework’, How People Learn shows how to define, discover, design, develop, deploy and constantly iterate training so that it works with and for employees. There is guidance on what training resources to create when employees are actively searching for learning content and how L&D practitioners can ‘pull’ employees towards content that they don’t know they need or are actively disinterested in. From how to use simulations, storytelling, neuroscience and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes.

Including case studies from companies such as BP, BBC and Virgin Atlantic, this is an urgent read for L&D professionals who are committed to developing training that will make a difference to employees’ skills, capabilities and performance.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10

Neuroscience for Learning and Development 9780749474614 $39.95

The Forgetting Curve Feelings not Facts Define Discover Design Develop Deploy Iterate User-centered initiatives How to Make Learners Care

The Learning Challenge 9780749471255 $39.95

Performance Coaching 9780749470319 $39.95

HR, L&D, Coaching & CIPD

This book

<< Provides guidance on how

social learning, which makes up 70% of workplace learning, can enable employees to leverage the expertize around them on-demand at the point of need

<< Explains how technology can

facilitate social learning to benefit passive and reluctant learners to ensure that all staff have equal access to learning and development

<< Demonstrates how social learning makes workplace development more cost effective and how to analyze results to bring optimum business value

Social Learning How to Implement and Measure Collaborative Behaviours and Practices in the Workplace Edition 1 Date: Price:

07/28/2019 $39.95

ISBN Paperback: Ebook:

9780749482992 9780749483005

Extent: Dimensions: Subject:

288 234x156 Learning and Development

Description

Author Information

In the modern workplace where training needs are constantly changing and new challenges arise every day, social learning allows employees to leverage the expertise around them at the point of need digitally or face-to-face rather than waiting to take a training course. Until now, this type of learning has been difficult to promote, assess and measure, but Social Learning shows how to implement and leverage collaborative learning effectively so that teams can learn from each other and boost productivity across the business. This practical guide enables learning and development and HR professionals to answer questions about access to learning, knowledge sharing and learning through technology.

James Tyer is a learning strategy, collaboration and people analytics specialist. He is the North American Director of Growth and Customer Success at SWOOP Analytics and was formerly the Global Social Collaboration Lead for Kellogg Co where he created its Social Centre of Excellence.

When employees on average will have forgotten 42% of what theyâ&#x20AC;&#x2122;ve learned after a formal training programme, it has never been more important to promote social learning in the workplace. From providing essential advice on how technology can facilitate social learning to benefit passive and reluctant learners to explaining how to analyze social learning and formulate a strategy, Social Learning helps determine where to focus efforts to benefit both individuals and the business as whole.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Learning and Development 9780749469887 $29.95

Why is Social Learning Important?

Social Learning in the Workplace The Role of Technology in Social Learning Working with the Business Engaging the Workforce Finding and Supporting Opportunities Disarming Sceptics Measuring, Tracking and Analysing Social Learning Data

Mark Britz is an organizational performance strategist. He has over 15 yearsâ&#x20AC;&#x2122; experience in working in learning and development as both a designer and development manager for organizations including Pearson Digital Learning and The State University of New York (SUNY) Research Foundation.

Neuroscience for Learning and Development 9780749474614 $39.95

The Learning Challenge 9780749471255 $39.95

HR, L&D, Coaching & CIPD

55

Workplace Learning

This book

<< Shows how a culture of

continuous workplace learning has both individual and companywide benefits from increased engagement to accelerated innovation and knowledge sharing across the business

How to Build a Culture of Continuous Employee Development Edition 1

<< Explains how to use technology

Date: Price:

01/28/2019 $39.95

ISBN Paperback: Ebook:

9780749482244 9780749482251

Extent: Dimensions: Subject:

to support organizational learning from apps like Knewton and Degreed to more established technologies such as MOOCs

<< Includes case studies from

companies who have developed a culture of continuous workplace learning including PricewaterhouseCoopers (PwC), Microsoft, The Happy Company and HT2

288 234x156 Learning and Development

Author Information

Description

Nigel Paine is a change-focused leader with a worldwide reputation and extensive experience in leadership and consultancy.

As the Head of Training and Development at BBC, he built one of the most successful learning and development operations in the UK. Based in the UK, he now runs his own consultancy which focuses on leadership, creativity, innovation and e-learning, working with companies in Europe, Brazil, Australia and the US. He is an academic director and member of the international advisory board at the University of Pennsylvania, board member of Management Issues and a Masie Learning Fellow.

For a company to compete effectively in todayâ&#x20AC;&#x2122;s business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D professionals must create a culture of workplace learning that encourages employees to constantly develop. This means moving away from the traditional approach of simply offering a catalogue of courses to embedding learning in every part of the company. Workplace Learning is a practical guide to all aspects of developing a culture of continuous workplace learning, from how to introduce and implement this culture to how to develop it.

Showing that learning is not finite and is instead something that all employees should be doing continuously throughout their careers, Workplace Learning covers how to identify key areas to focus the most effort on, measure success and determine next steps. It also outlines how to use technology to support workplace learning from MOOCs through to apps such as Knewton and Degreed. Packed with case studies from organizations who have effectively established outstanding workplace learning including Microsoft, PricewaterhouseCoopers (PwC), HT2 and The Happy Company, this is essential reading for L&D professionals looking to make a real difference to the development of their staff and the future success of their organizations.

Table of Contents 1 The Importance of a Learning Culture 1.1 Redefining the Learning Organisation 1.2 Measuring and Monitoring Workplace Learning 2 Case Studies â&#x20AC;&#x201C; Who is Doing This Well?

2.1 The Happy Company 2.2 PwC 2.3 Microsoft 2.4 HT2 3 Building a Learning Culture 3.1 A Model for Implementing and Building a Learning Culture 3.2 Defining the Key Stages in the Journey towards Building a Learning Culture 3.3 Using Technology Effectively to Support the Development of Learning Culture 3.4 Tips, Tools and Checklists for Continuous Workplace Learning

56

HR, L&D, Coaching & CIPD

Related Titles The Learning Challenge 9780749471255 $39.95

Neuroscience for Learning and Development 9780749474614 $39.95

Performance Coaching 9780749470319 $39.95

Logistics, Operations & Supply Chain Management Innovation and Best Practice in Logistics Operations Management Transport Procurement Supply Chain Management

www.koganpage.com

57

Featured Titles NEW BOOK Blockchain and the Supply Chain Concepts, Strategies and Practical Applications Nick Vyas, Aljosja Beije & Bhaskar Krishnamachari May 2019 9780749484026 The Handbook of Page 59 Logistics and Distribution

Management Understanding the Supply Chain Alan Rushton, Phil Croucher, Peter Baker Jan 2017 Warehouse Management 9780749476779 A Complete Guide to Page 61 Improving EďŹ&#x192;ciency and

Minimizing Costs in the Modern Warehouse Gwynne Richards Nov 2017 9780749479770 Page 66

NEW EDITION Strategic Sourcing and Category Management Lessons Learned in IKEA

NEW BOOK International Supply Chain Relationships Creating Competitive Advantage in a Globalized Economy Patrick Daly Feb 2019 9780749480035 Page 69

58

Discover our full portfolio of books at www.koganpage.com

Magnus Carlsson May 2019 9780749486211 Page 68

This book

<< Examines how effective new

business models are not about digitization, but automation: machine-to-machine transactions, without human involvement

<< Includes clear guidelines on how to derive a blockchain strategy from the overall business and supply chain strategy, with examples from companies such as Maersk

<< Looks at the strong business case for integrating blockchain into supply chain management and provides actionable frameworks

Blockchain and the Supply Chain Concepts, Strategies and Practical Applications Edition 1 Date: Price:

05/28/2019 $60.00

ISBN Paperback: Ebook:

9780749484026 9780749484033

Extent: Dimensions: Subject:

280 234x156 Supply Chain Management

Description

Author Information

Blockchain can transform companies, if it is successfully integrated into existing supply chain ecosystems and practices. Some of the key benefits are dispute resolution, foolproof track and trace, event management, operational as well as financial transparency, speed to market, visibility, elimination of heavy reliance on intermediary, integration of IoT technology, machine learning, and artificial intelligence.

Nick Vyas is the Executive Director and Co-founder of USC Marshallâ&#x20AC;&#x2122;s Center for Global Supply Chain Management and Assistant Professor of Clinical Data Sciences & Operations. He teaches GSCM and Lean Six Sigma and global supply chain management to leaders from various industries at Cal Polytechnic University, Pomona. Previously Vyas managed global operations for Duty Free International, Sears, Federated Stores, and Toys R Us, where he integrated technology, directed teams, and oversaw strategic transformation initiatives that both optimized speed-to-market and managed cost and quality.

Blockchain and the Supply Chain highlights how blockchain can enable opportunities within the end-to-end supply chain. The team of authors look at the evolution of the network, systems and finance, as well as basics of blockchain such as peer-to-peer transactions, consensus based algorithms and smart contracts. They include cases which highlight the opportunities within the different nodes of systems, sales and operations planning and provide practical examples from specific supply chains, such as the movement of temperature controlled goods, dry goods and precious commodities, as well as general cargo flow.

Blockchain and the Supply Chain examines the business case for blockchain, including increased efficiency of transactions. It also covers the broader set of technologies relevant to supply chain, such as IoT, Big Data and Cyber Security basics and the capabilities they offer.

Table of Contents

Related Titles

1 2 3 4 5 6

The Handbook of Logistics and Distribution Management 9780749476779 $80

Background History of Trade History of SCM Evolution of the Network, System and Finance Basics of Blockchain Broader set of technologies relevant to supply chain, IoT and Big Data 7 The business-case for blockchain in supply chain management, a framework 8 Blockchain Strategy 9 Blockchain Use Cases 10 Economic Impact and Future Outlook

Sustainable Logistics and Supply Chain Management 9780749478278 $60

Aljosja Beije is Logistics and Technology Lead at BlockLab Rotterdam, optimising supply chain and logistics through innovation and rationalization. His focus areas are blockchain, IoT, ICT Project recovery, Corporate recovery and Supply Chain Finance.

Bhaskar Krishnamachari is Director of USC Viterbi Center for Cyber-Physical Systems and the Internet of Things and Professor of Electrical Engineering and Computer Science Professor in the University of Southern California, LA.

Logistics and Retail Management 9780749481605 $80

Logistics, Operations and Supply Chain Management

59

Digital Transformation of the Automotive Industry

This book

<< Provides unique research from

The International Institute of Manufacturing on the digitalization of the automotive industry and service innovation

Concepts, Theories and Applications

<< Uses case studies of companies

who are world-leading multinationals in developed and developing markets, old players and new entrants (Ford, Jaguar Land Rover, Porsche, Uber, Tesla) and OEMs such as Bosch and affiliated technology providers

Edition 1 Date: Price:

08/28/2019 $85.00

ISBN Paperback: Ebook:

9780749484408 9780749484415

Extent: Dimensions: Subject:

304 234x156 Logistics

<< Includes text analytics and data

visualisation tools, such as KNIME, NodeXL and Leximancer, to explain how to develop social media insights, build social networks and sentiment analysis of the diffusion of connected car and automotive technologies

Author Information

Description

Patrick Hennelly is a researcher at the Institute for Manufacturing, University of Cambridge, specialising in supply chain management, distributed manufacturing and smart city production systems. He is cofounder of the Future Cities and Community Resilience network, and Director of Sology Charters UK Ltd.

The connected car industry is rapidly evolving towards self-driving or autonomous vehicles.

Such a rapid rate of innovation is accelerating the need for new business and supply chain models, and those which are emerging are embedded in service innovation. Digital Transformation of the Automotive Industry looks at the application of research carried out by the International Institute of Manufacturing, University of Cambridge, and presents real-life case studies of incumbents and new players that are responding and adapting to changes.

Gary Graham is an Associate Professor of Operations and Supply Chain Management and a co-director of the Cities themed Design and Production Group. He is a visiting scholar at the Centre for Transport and Logistics, MIT; the University of North Carolina, Chapel Hill and the Centre for Supply Chain Management Research, University of San Diego. He teaches at Leeds University Business School and is based at the Centre for Operations and Supply Chains.

Together with prominent figures from academia and industry, such as Professor Martin Christopher at Cranfield University and the Director of Connected Car at Audi, the authors look at how companies are learning from the new players while mobilising their own strengths to redefine service offerings, harness digital technology, and improve the customer experience.

In Digital Transformation of the Automotive Industry, the authors provide detailed case insights and adopt a problem-solving approach. They include an in-depth investigation of companies such as Bosch (who now define themselves as a ‘mobility service provider’) VW and Toyota (all of which demonstrate a successful ability for harnessing service innovation to build new types of business models) as well as looking at new entrants, such as Uber and Tesla. With comprehensive online resources and practical applications for practitioners, this ground-breaking new book will provide valuable knowledge for the engineering and supply chain management student, and key insights for the manufacturing professional to consider when reforming their supply chain.

Table of Contents 1 2 3 4

The Adoption and Use of Digital Technologies Evolution of the Car Industry Shared Vehicle Capacity Models Big Data Analytics and Internet of Things in the Automotive Industry 5 Value Creation and Capture in the Digital Automotive Supply Chain 6 Challenges Related to Digitalisation in End-toEnd Supply Chain Transformation.

7 Assessment of the Enablers and Implications of Digitalisation on the Design of Future Service Supply Networks 8 Implications of Digital Technologies in Achieving Complete Visibility across all Data at Multiple Tiers of the Supply Chain 9 Assessment of Network Transformations 10 Cyber Risks, Hacking, Privacy/ Data Issues

60

Logistics, Operations and Supply Chain Management

Related Titles Lowe’s Transport Manager’s and Operator’s Handbook 2019 9780749484200 $85

Leading Procurement Strategy 9780749481643 $80

This book

<< Unique breadth and depth

of coverage of supply chain strategy AND logistics/ distribution including step-bystep strategic accounts of setting up and operating supply chains for maximum value and the tactical elements of logistics and distribution

<< Worked examples using current real-world data (flow charts, tables, maps, equations) from the authorsâ&#x20AC;&#x2122; first-hand industry experience bring the concepts to life << Online Resources: PowerPoint

lecture slides (featuring tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics

The Handbook of Logistics and Distribution Management Understanding the Supply Chain Edition 6 Date: Price:

01/28/2017 $80.00

ISBN Paperback: Ebook:

9780749476779 9780749476786

Extent: Dimensions: Subject:

912 240x170 Logistics

Description

Author Information

The definitive guide to supply chain philosophy, strategy and the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the organizations they serve. Benefiting from the author teamâ&#x20AC;&#x2122;s years of practical field-based experience in some of the most challenging environments across the world (from developed economies to thirdworld countries and war zones), this book will enthuse students and be an invaluable desk reference throughout the careers of practitioners.

Alan Rushton is a Director of Dialog Consultants, and was formerly the Director of Graduate Programmes at the Centre for Logistics and Supply Chain Management at Cranfield University. He is also a Chartered Fellow of the CILT (UK).

Packed with worked examples and real-world data, The Handbook of Logistics and Distribution Management offers complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straight forward explanations. This is not a compilation of work drawn from a disparate collection of research papers and miscellaneous projects, but a logical and complete holistic view of how supply chains fit together, including minute details of distribution and logistics.

Globalisation, increased competition and new technologies have all changed the landscape in which supply chains operate. This fully revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to the key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents this is the ultimate study/reference companion.

Phil Croucher is an independent supply chain consultant and lecturer, has an MSc in Logistics and Distribution Management from Cranfield University and is a Chartered Fellow of CILT (UK).

Dr Peter Baker is an independent consultant and lecturer, a Visiting Fellow at Cranfield University and a Chartered Fellow of CILT (UK).

New online resources include PowerPoint lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.

Table of Contents 1 2 3

Concepts of Logistics and Distribution Planning for Logistics Procurement, Inventory and Demand Forecasting 4 Warehousing and Storage 5 Freight Transport 6 Outsourcing Logistics 7 Operational Management

Related Titles Warehouse Management 9780749469344 $70

Humanitarian Logistics 9780749470876 $85

Logistics, Operations and Supply Chain Management

61

Intermodal Cool Chain Management

This book

<< Examines all aspects of moving

refrigerated cargo around the world on a macro level, covering current issues such as the effects of capacity and demand on time and cost

A Practical Guide to the Movement of Temperature-Controlled Cargo

<< Presents real-life examples of what happens in practice during the transportation of temperaturecontrolled goods, such as the increased use of new tracking and monitoring technologies which send out alerts when a reefer door is opened and the temperature drops

Edition 1 Date: Price:

02/28/2019 $85.00

ISBN Paperback: Ebook:

9780749483173 9780749483180

Extent: Dimensions: Subject:

288 234x156 Logistics

<< Provides ideas of how the

intermodal transport of refrigerated goods can be improved, with a checklist of ten top action points in the last chapter

Author Information

Description

Alan Robertson has held various positions in trade policy for the Pacific Basin and Africa trades and fleet operations for the South African and Indian Ocean service, as well as leading the customer service team for the North Atlantic trade. He has held managerial and director roles in UK transport and logistics at companies such as P&O Containers and Hapag-Lloyd. He formed Webster Robertson People in 2013, a consultancy in the container and logistics fields.

Refrigerated containers (reefers) are enclosed units used for transporting temperaturesensitive cargo. There is substantial investment in reefers. For example, Maersk Line boasts the largest containerized reefer fleet with 20 per cent of the global market. Reefer containers enable the sale of all kinds of fresh produce all year round. Providing insights into this fascinating industry with real-life examples and practical ideas, Intermodal Cool Chain Management is for carriers and shippers who are looking for additional capacity for their temperature-controlled cargo, more cost-effective transportation options and ways of reducing their impact on the environment.

Intermodal Cool Chain Management looks at how products from meat, fruit, vegetables and dairy products, to chemicals and pharmaceuticals can be transported successfully across the world. It is a highly practical text with many key takeaways and case studies for the practitioner and student. The book is truly global and covers people management, asset management, collaboration and new technologies which enable temperature monitoring during intermodal cool chain transportation and real-time tracking across modes.

Table of Contents

Related Titles

1 2

Maritime Logistics 9780749472689 $85

Background to the Industry Current Market Projections for Specialised Reefer Ships and also the Ongoing Developments in Reefer Containers 3 Growers’ and Receivers’ Expectations of the Transport Chain 4 Technical Developments with Reefer Containers 5 Managing Reefer Container Logistics – Maximising Efficiency 6 Managing Modal Shift from Ship to Retail Opportunity 7 Lean Manufacturing and Transportation 8 Key Points, Checklists, Action Points

The Handbook of Logistics and Distribution Management 9780749476779 $80

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 $65

62

Logistics, Operations and Supply Chain Management

<< Offers a detailed overview of all

The Logistics and Supply Chain Innovation Handbook

<< Investigates how disruptive

Disruptive Technologies and New Business Models

<< Examines how the industry will

Edition 1

This book the major trends transforming the supply chain and logistics industry using case studies and interviews conducted with key actors technologies will transform supply chain dynamics in vertical sectors such as automotive and fashion develop in the coming decade and how all companies in the supply chain must adapt to this new environment to survive

Date: Price:

07/28/2019 $60.00

ISBN Paperback: Ebook:

9780749486334 9780749486341

Extent: Dimensions: Subject:

288 234x156 Logistics

Description

Author Information

The Fourth Industrial Revolution is now transforming logistics and supply chain industries.

Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat. Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups.

The Logistics and Supply Chain Innovation Handbook provides a comprehensive overview of all the major new technologies and business models currently under development and looks at this process of disruption in detail.

John Manners-Bell is the CEO of Transport Intelligence, a leading supplier of market solutions to the global logistics industry.

He is also Visiting Professor at the London Guildhall Faculty of Business and Law, London Metropolitan University.

The Logistics and Supply Chain Innovation Handbook covers many important topics, such as crowd sourcing and shipping, on-demand delivery, autonomous vehicles, automation in the warehouse, electric vehicles and alternative fuels, the phenomenon of Amazon and Alibaba and blockchain technologies. It provides readers with a straightforward and easy to understand assessment of these innovations and their impact on the industry, with the inclusion of tools, frameworks and case studies to help the student or practitioner understand how to practically implement these changes and transform existing business plans.

Table of Contents

Related Titles

1

The Handbook of Logistics and Distribution Management 9780749476779 $80

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

The Fourth Industrial Revolution and Supply Chain (subject overview) The anatomy of disruption The Sharing Economy and Crowdshipping Road freight marketplaces Freight forwarding innovators Express parcels Autonomous vehicles Alternative fuels Warehouse automation Internet of Things On demand delivery Societal impacts Environmental impacts Blockchain Vertical supply chain disruption Amazon

Logistics and Retail Management 9780749481605 $80

Sustainable Logistics and Supply Chain Management 9780749478278 $60

Logistics, Operations and Supply Chain Management

63

The Inventory Toolkit

This book

<< Guides operations management

professionals who are looking to improve the effectiveness of their inventory management and Material Resource Planning (MRP) functions

Business Systems Solutions Edition 2

<< Online resources: copies of

spreadsheets used as examples in the book with ready-to-use formulae

07/28/2019 $49.95

Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

<< New to this edition: more

detail on inventory control and warehousing, updated online resources and a new introduction

9780749482121 9780749482138 280 240x170 Operations Management

Author Information

Description

Geoff Relph has extensive experience in inventory and business systems management in the operational, consulting and academic sectors. He is an associate lecturer at the Warwick Manufacturing Group, University of Warwick, UK, and delivers modules for the MSc Programme in the UK and internationally.

Effective inventory management can increase revenue, reduce costs, and help to reach KPI targets. The Inventory Toolkit is an indispensable guide for operations management professionals who are looking to improve the effectiveness of the inventory management and Material Resource Planning (MRP) functions within their organizations. Looking beyond the complexity and theory of inventory management, Geoff Relph and Catherine Milner focus on the most important decisions managers need to make when managing inventory and achieving targets set in the boardroom.

Catherine Milner is a chartered engineer and project manager with experience working in aerospace, petrochemicals and telecommunications. She has managed many successful projects on electronic data exchange with customers, forecasting, MRP, supply chain management, and business process reengineering. She is a managing consultant, and a visiting lecturer at the University of Warwick.

The Inventory Toolkit examines how inventory management should work, how to control it, and how to balance it through the use of the revolutionary k-curve methodology. This comprehensive second instalment of Inventory Management includes case studies from diverse industries such as retail and aerospace, and contains worked examples and regular exercises which illustrate how the inventory tools can be used in an operational setting.

Accompanying online resources include Excel workbooks with ready-to-use formulae, which encourage the reader to experiment with the data and gain a better understanding of the practical effects of each formula.

Table of Contents

Related Titles

1 2 3 4

The Handbook of Logistics and Distribution Management 9780749476779 $80

5 6 7 8

Introduction Introduction to Inventory Management Business Systems and Business The Complexity of Inventory Management Within Business Systems Traditional Thinking in Inventory Optimization K-Curve Methodology The Practical Application of K-Curve Case Study Examples and What to do Next

Warehouse Management 9780749469344 $70

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 $65

64

Logistics, Operations and Supply Chain Management

This book

<< Presents a step-by-step guide to all aspects of logistics, from the warehouse to delivery, giving newcomers to the industry a complete overview of all the logistics processes

<< Provides practical, accessible, upto-date information on the field of logistics, covering todayâ&#x20AC;&#x2122;s best practices

<< Features illustrations, reference

charts and tables which provide useful visual explanations for both students and professionals

A Practical Guide to Logistics An Introduction to Transport, Warehousing, Trade and Distribution Edition 1 Date: Price:

07/28/2019 $49.95

ISBN Paperback: Ebook:

9780749486310 9780749486327

Extent: Dimensions: Subject:

288 234x156 Logistics

Description

Author Information

Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations. A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses.

Jerry Rudd is a Logistics and Supply Chain professional with over 25 yearsâ&#x20AC;&#x2122; experience. He has worked with companies such as the Bank of England, Peugeot, Ford and Wincanton.

A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by illustrations and flow charts to help illustrate decision making processes.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

The Handbook of Logistics and Distribution Management 9780749476779 $80

Introduction.

What is logistics?

What do I need to consider?

Basic principles Should we do the job ourselves or contract out?

Meaning of 3PL and 4PL Transport - domestic Transport - international Warehouses - storage Packaging Information Technology Warehouse management Associations Import requirements Export requirements Appendices

Sustainable Logistics and Supply Chain Management 9780749478278 $60

Logistics and Retail Management 9780749481605 $80

Logistics, Operations and Supply Chain Management

65

Warehouse Management

This book

A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse

<< Equips the reader with practical

Edition 3

<< Delivers new case study initiatives

<< Provides essential advice on how to tackle the challenges faced by today’s warehouse managers guidance on how to operate an efficient and cost-effective warehouse

directly relevant for application in the workplace

Date: Price:

11/28/2017 $80.00

ISBN Paperback: Ebook:

9780749479770 9780749479787

Extent: Dimensions: Subject:

528 234x156 Operations Management

Author Information

Description

Gwynne Richards has over 30 years of experience in warehouse management and logistics. As well as running his own successful logistics consultancy, he provides a number of courses on warehouse and transport management and logistics outsourcing for practitioners. He is also the co-author of The Logistics and Supply Chain Toolkit with Susan Grinstead, also published by Kogan Page. He is a Fellow of the Chartered Institute of Logistics and Transport.

Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations. It examines everything from the latest technological advances, operations and people management to current environmental issues.

This third edition of Warehouse Management includes definitive updates across the industry, such as the vast expansion of warehouse technology and robotics, warehouse design and the increasing challenges posed by e-commerce. Gwynne Richards tackles the core challenges for today’s managers, offering experienced advice on how to reduce lead times, increase productivity and improve customer service.

Revamped with more practical case studies and an array of downloadable warehouse tools, this new edition of Warehouse Management includes useful warehouse audit checklists and is firmly supported with insightful photographs, video links and projections.

Rights Sold First edition: Arabic Second edition: Chinese (Simplified); BahasaIndonesian; Polish; Russian

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

The Handbook of Logistics and Distribution Management 9780749476779 $80

9 10 11 12 13 14 15 16 17 18 19 20 21 22

66

Logistics, Operations and Supply Chain Management

Introduction The Role of the Warehouse Role of the Warehouse Manager Warehouse Processes: Receiving and Put-away Warehouse Processes: Pick Preparation Picking Strategies and Equipment Order-picking Methods Warehouse Processes from Replenishment to Despatch and Beyond Warehouse Management Systems Warehouse Layout Storage and Handling Equipment Resourcing a Warehouse Warehouse Costs Performance Management Outsourcing Health and Safety The Warehouse and the Environment The Warehouse of the Future Appendix 1 – Warehouse Audit Checklists Appendix 2 – Barcodes Websites of Companies That Have Contributed to This Book and Other Useful Websites Glossary of Terms and Abbreviations

Green Logistics 9780749471859 $60

Warehouse Management 9780749469344 $70

This book

<< Gain vital knowledge about

contracting logistics from this bestpractice toolkit

<< Provides essential information on planning, negotiating and managing a contract

<< Gives a comprehensive overview of all types of contract, not just procurement

Global Contract Logistics Best Practice Toolkit for Planning, Negotiating and Managing a Contract Edition 1 Date: Price:

07/28/2019 $60.00

ISBN Paperback: Ebook:

9780749475932 9780749475949

Extent: Dimensions: Subject:

288 234x156 Procurement

Description

Author Information

Global Contract Logistics looks at what a contracting professional should be doing. The scope begins well before the award of a contract and doesnâ&#x20AC;&#x2122;t end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock. The book tackles the growing complexity of contracting in a technologically accelerating world. The author looks at the common errors and disappointments that have been experienced in past procurement undertakings. The ten phases of a successful acquisition are examined in depth.

Steven Morgan was Director of Commercial Operations at the UK's Ministry of Defence (MoD). He was also responsible for the training, qualification, mentoring, and deployment of Commercial professionals throughout the MoD in collaboration with the Defence Academy.

Global Contract Logistics includes real-life examples drawn from the Ministry of Defence, Heathrow Airport, the Olympics Authority, Cross Rail, the Institute of Civil Engineers, the U.S. Defence Acquisition University, the Defence Academy in Swindon, shipbuilders and construction managers including those involved in building nuclear power plants.

He was previously Capital Programmes Director for BAA, where he was responsible for capital projects and procurement. He has also previously worked at Sellafield as director of commercial and contract management.

Table of Contents

Related Titles

1 2 3 4

Global Outsourcing 9780749471934 $60

5 6 7

Defining the Need Specifying the Requirements Competitively Selecting the Ideal Source Devising an Incentivised Contract for Alignment Enforcing the Contract Supporting the Contractor Integration and Assessing Acquisition

The Handbook of Logistics and Distribution Management 9780749466275 $85

Warehouse Management 9780749469344 $70

Logistics, Operations and Supply Chain Management

67

Strategic Sourcing and Category Management

This book

<< Explores the extraordinary global sourcing methods of Ikea, one of the largest and most influential companies in the world

Lessons Learned in IKEA

<< Considers how to drive efficient

sourcing within organizations through applying methods used by IKEA

Edition 2

<< Examines how category Date: Price:

05/28/2019 $60.00

ISBN Paperback: Ebook:

9780749486211 9780749486228

Extent: Dimensions: Subject:

248 234x156 Procurement

management works in practice and how it was implemented in IKEA and other international companies

Author Information

Description

Magnus Carlsson has 25 years’ experience as a strategic sourcing expert at IKEA. He also has ten years’ experience with leadership and training within the Swedish Defence and is an advisor in strategic sourcing for Kingfisher plc.

He is currently a Lecturer at Stockholm School of Economics.

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years’ experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA’s highly successful purchasing strategies. The new edition shall focus on examples that build on learnings from IKEA, showing effective strategic sourcing in practice. In addition to this, it will feature a case study on new approaches to the Define, Measure, Analyse, Improve and Control (DMAIC) cycle and examples of how to effectively implement category sourcing from leading international companies such as Skanska, Autoliv, CitiBank and Green Cargo.

Strategic Sourcing and Category Management answers three critical questions: when is category management a profitable method and why? How do category teams create real results? How can category management be organized and implemented effectively? In answering these questions, this book presents the guiding principles behind category-based sourcing and demonstrates how category-based sourcing can be implemented. Connecting theory and practice, the book draws upon existing and new tools, and applies them in a highly practical context. With application spanning far beyond IKEA, this book is an invaluable resource for procurement professionals in any industry.

Table of Contents

Related Titles

1 1.1 1.2 1.3 1.4

Logistics and Retail Management 9780749481605 $80

Lessons learned in IKEA How is it done?

What shall the team achieve?

Where is the business...and the money?

Creating a situation where the results fall in place 1.5 The moment of truth 1.6 Leading the business and creating leverage 1.7 Other industries and different perspectives 1.8 Implementation of category-based sourcing 1.9 What makes the difference between success and failure?

1.10 Definitions 1.11 Tools and models 1.12 List of literature 1.13 Index

68

Logistics, Operations and Supply Chain Management

Category Management in Purchasing 9780749482619 $85

Sustainable Logistics and Supply Chain Management 9780749478278 $60

<< Examines the myriad of ways in

International Supply Chain Relationships

<< Explains the shared benefits and

Creating Competitive Advantage in a Globalized Economy

This book which companies are configuring themselves to compete in an internationalized economy metrics which are crucial for the long-term sustainability of international supply chain business relationships

Edition 1

<< Presents case studies of long-term

strategic relationships, which are critical for success, as well as shortterm alliances designed to address specific tactical goals, projects or initiatives

Date: Price:

02/28/2019 $60.00

ISBN Paperback: Ebook:

9780749480035 9780749480042

Extent: Dimensions: Subject:

288 234x156 Supply Chain Management

Description

Author Information

Multinational corporations have developed networks of production that stretch across the globe. They have done this in order to maximize their ability to service their customers in markets worldwide, exploit greater opportunities for growth, maximize their profitability and increase their business value. It is the strength and quality of the relationships and connections that we build with other players that will ultimately determine the effectiveness and the success of our business. International Supply Chain Relationships looks at these complex connections, covering long-term inter-organizational relationships, situational interorganizational relationships, multi-disciplinary global engineering teams, technologies and innovations, supply chain communication, supply chain coordination, and future trends.

Patrick Daly has been a consultant for almost 20 years working in international supply chain and logistics with some of the worldâ&#x20AC;&#x2122;s top international corporations, including PepsiCo Worldwide Flavours, Pfizer, Proctor & Gamble, GlaxoSmithKline, Merck Millipore and many more. He has worked with these clients all around the world including China, India, Middle East, Europe, North America and South America.

International Supply Chain Relationships aims to provide supply chain practitioners in any type of business with ideas, tools and strategies that they can readily access, interpret and put into practice speedily and pragmatically to create value for their own international business.

In many instances, supply chain projects bring together people from different disciplines who may come from different cultures and ethnic backgrounds. Add in long distances and different time zones and the complexities and challenges of sustaining successful working relationships increase even more. This book provides case studies which illustrate how to manage these arrangements effectively.

Table of Contents 1

The Globalization of Business and the Supply Chain Management Concept 2 International Supply Chain Relationships 3 Culture: an Evolutionary Strategy for Success 4 Long-Term Inter-Organizational Relationships 5 Situational Inter-Organizational Relationships 6 Technologies and Innovations 7 Supply Chain Communication 8 Supply Chain Coordination 9 Control and Measurement 10 Future Trends

Related Titles The Handbook of Logistics and Distribution Management 9780749476779 $80

Sustainable Logistics and Supply Chain Management 9780749478278 $60

Strategic Sourcing and Category Management 9780749473976 $60

Logistics, Operations and Supply Chain Management

69

Mastering the Supply Chain

This book

<< Establish a holistic view of the

many complex, real-life scenarios that supply chain managers face, in the context of a real company situation

Principles, Practice and Real-Life Applications

<< Gain a better understanding of

Edition 1

the challenges of supply chain management and develop effective problem solving skills

Date: Price:

03/28/2019 $49.95

ISBN Paperback: Ebook:

9780749484484 9780749484491

Extent: Dimensions: Subject:

<< Discover how to deliver optimal

performance by integrating the business, technical and leadership dimensions of supply chain management

304 240x170 Supply Chain Management

Author Information

Description

Ed Weenk works at Maastricht School of Management (MSM) as Senior Lecturer in Supply Chain.

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents.

Mastering the Supply Chain presents a different way of learning that puts students and practitioners at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own â&#x20AC;&#x2DC;siloâ&#x20AC;&#x2122; but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. It is a key text for students on supply chain management BScs and MScs as well as background reading for students using the The Fresh Connection Business Simulation game.

Table of Contents

Related Titles

1 2 3

The Handbook of Logistics and Distribution Management 9780749476779 $80

4 5 6 7 8 9 10 11 12 13 14 15

70

Logistics, Operations and Supply Chain Management

Preface Supply Chain: general introduction Introduction to the business dimension of supply chain management Introduction to the technical dimension of supply chain management Introduction to the leadership dimension of supply chain management Scenarios in a fresh food company Mastering the business dimension of supply chain Mastering the technical dimension of supply chain Mastering the leadership dimension of supply chain Supply chain in a VUCA world Imagining business challenges for the supply chain Imagining technical challenges for the supply chain Imagining leadership challenges for the supply chain Epilogue References

Strategic Sourcing and Category Management 9780749473976 $60

Warehouse Management 9780749479770 $80

This book

<< Looks at the relationship between

supply chain decisions and financial performance, measured by financial statements including the income statement, balance sheet and key financial and non-financial performance indicators

<< Examines the applications of

traditional and contemporary costing approaches and how they support supply chain management decision making

<< Looks at the development of

financially sustainable supply chains operations that have incorporated supply chain finance, working capital management and risk management

Supply Chain Management Accounting How to Enhance Your Financial Performance Edition 1 Date: Price:

03/28/2019 $49.95

ISBN Paperback: Ebook:

9780749472993 9780749473006

Extent: Dimensions: Subject:

288 234x156 Supply Chain Management

Description

Author Information

The need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There still remains one last major opportunity to take out costs - through the supply chain. Ultimately all costs will make their way to the final marketplace to be reflected in the price paid by the end user. Smart companies instead seek to make the supply chain as a whole more competitive through the value that it creates and the costs that it reduces overall. They have realised that the real competition is not company against company but rather supply chain against supply chain.

Simon Templar is a qualified accountant with 20 years industry experience as well as a lecturer on supply chain and procurement MScs in Cranfield and Plymouth. The author is a founding member of the Supply Chain Finance Community, a not-for-profit association which aims to share best practice and new research in an open, collaborative environment.

Supply Chain Management Accounting looks at how the evolution of supply chains has been dramatic over the last few years, with more and more companies moving to sourcing overseas, distributing finished goods to overseas markets, and increasing their international operations. The seeking of low-cost country sourcing, optimizing manufacturing, and exporting products and services has created new challenges to demand forecasting and supply chain planning. Supply Chain Management Accounting presents a wide range of approaches and ground-breaking research findings. The book covers profitability, liquidity and asset utilisation, product costing, activity-based costing, investment appraisal, customer profitability analysis, budgeting and sales and operations planning.

Table of Contents 1 2 3

Supply Chain Accounting Profitability, Liquidity and Asset Utilisation Supply Chain Management and Firm Performance 4 Product Costing â&#x20AC;&#x201C; Comparing Marginal Costing with Full Costing 5 Activity Based Costing and Time Based Process Mapping 6 Investment Appraisal 7 Total Cost of Ownership and Life Cycle Costing 8 Target Costing and New Product Development 9 Introduction to Supply Chain Finance 10 Customer Profitability Analysis 11 Budgeting, Sales and Operations Planning, Standard Costing and Variance Analysis

Related Titles Financing the End-to-end Supply Chain 9780749471415 $70

The Handbook of Logistics and Distribution Management 9780749466275 $85

Supplier Relationship Management 9780749468064 $85

Logistics, Operations and Supply Chain Management

71

Sustainable Road Freight

This book << Presents unique research from The Centre for Sustainable Road Freight on the sustainability of road freight transport

Technology Management and its Impact on Logistics Efficiency

<< Provides insights from key freight operators who are setting the agenda for the research, such as John Lewis, Tesco, DHL, Wincanton as well as vehicle industry partners including Volvo, Goodyear and Firestone

Edition 1 09/28/2019 $85.00

Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

<< Gives innovative technical and operational solutions to road freight challenges, diving into the combination of technology and logistics that is a unique area in the sustainability framework

9780749484385 9780749484392 304 234x156 Supply Chain Management

Author Information

Description

Dr Phil Greening is an associate professor at Heriot Watt University, Edinburgh and Director of the Centre of Sustainable Road Freight, a collaborative venture between industry, Heriot Watt University and Cambridge University. His research interests include complexity, risk in supply chains, road freight, green logistics and computer modeling of complex systems. Prior to becoming an academic, Dr Greening was a senior supply chain Consultant.

The Centre for Sustainable Road Freight is a collaborative venture between industry, Cambridge University, Heriot Watt University and organizations in the freight and logistics sectors. Sustainable Road Freight summarizes the first five years of their vital research, taking a cross-disciplinary approach to reducing the carbon imprint in logistics. It is an important reference for students, researchers and practitioners.

The research presented in Sustainable Road Freight proves that the best way to achieve very deep reductions in CO2 emissions from the road freight sector is to combine highlyfocused vehicle engineering with improvements to freight distribution systems. Key freight operators have set the agenda and spearheaded the adoption of the results by the road freight industry. These include John Lewis, Tesco, DHL, Wincanton along with vehicle industry partners including Volvo, Goodyear, Firestone and others. With an emphasis on technology management and how this will change logistics, this essential text includes input frameworks, case study narratives and vignettes.

Table of Contents 1 2 3 4 5 6 7 8 9 10

Setting the Agenda Aerodynamics Light Weighting Alternative Fuels Rolling Resistance Energy Recovery and Storage Driver Feedback and Connected Vehicles Demand Reduction Transport Ecosystems The Internet of Things, Connected Vehicles, and the Role of Data 11 Human Factors â&#x20AC;&#x201C; The Role of the Driver 12 A Roadmap for Radical Change

Related Titles The Handbook of Logistics and Distribution Management 9780749476779 $80

Green Logistics 9780749471859 $60

Sustainable Logistics and Supply Chain Management 9780749478278 $60

72

Logistics, Operations and Supply Chain Management

This book

<< Practical guide to all aspects of

fundamental liner trade and current disruptions and innovations, such as mega vessels and tracking of containers

Global Liner Shipping The Engine Room of World Trade

<< Presents real-life case studies

Edition 1

<< Provides tangible guidelines for

Date: Price:

03/28/2019 $60.00

ISBN Paperback: Ebook:

9780749481087 9780749481094

Extent: Dimensions: Subject:

288 234x156 Transport

dealing with topics such as collaboration and risk management logistics managers, helping them to deal with current challenges such as capacity management and formulating new business models

Description

Author Information

As the lifeblood of global economic vitality, global liner shipping contributes significantly to international stability and security. Additionally, as a major global enterprise in its own right, the international shipping industry is a major employer and contributes hundreds of billions of dollars to the global economy annually, thereby increasing gross domestic product in countries throughout the world. Liner vessels carry about 60 percent of the goods by value moved internationally by sea each year.

Lars Jensen is CEO and Partner of Sea Intelligence Consulting. He is also the co-founder of SeaIntel Maritime Analysis, founded in 2011, and CEO and founder of CyberKeel, focusing on cyber security in the maritime industry. He is CEO of the online-only container carrier Youship, as well as in charge of developing and implementing eCommerce strategy in Maersk Line. In 2016, he co-founded LinerGrid, providing advanced tools to optimize network design for container carriers, and joined the board of the New York Shipping Exchange. He teaches and coaches at the maritime MBA at Copenhagen Business School.

Global Liner Shipping fills a gap in the market for a comprehensive book covering all aspects of liner trade. The industry is going through a period of change, so logistics managers and students need to understand how to deal with the current disruptions. In this groundbreaking book, Lars Jensen covers topics such as network development, supply and demand analysis, collaboration, liner profit and loss, e-commerce, risk management and process management.

Each chapter ends with a real-life case study and open ended questions.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Historical Origins Key Differences Between Tramp Shipping and Liner Shipping Container Transportation Demand Primary Goods Manufactured Goods Semi-Manufactured Goods Container Vessel Types Equipment Flow Network Development Supply/Demand Analysis Collaboration Liner Companies Liner Profit and Loss eCommerce and IT Environmental Issues The Customer â&#x20AC;&#x153;Eco-Systemâ&#x20AC;?

Capacity Management Risk Management Container Vessel Markets Process Management Competitive Strategies in Liner Shipping

Related Titles Maritime Logistics 9780749472689 $85

The Handbook of Logistics and Distribution Management 9780749466275 $85

Warehouse Management 9780749469344 $70

Logistics, Operations and Supply Chain Management

73

Lowe’s Transport Manager’s and Operator’s Handbook 2019

This book

<< Provides essential information on

professional competence, technical standards and goods vehicle operations

<< Offers a definitive one-stop

reference source for the haulage industry

<< New to this edition: revised

Edition 49 Date: Price:

02/28/2019 $85.00

ISBN Paperback: Ebook:

9780749484200 9780749484217

Extent: Dimensions: Subject:

760 240x170 Transport

to reflect changes such as the increase in vehicular enforcement across Europe, the list of exempted vehicles and increased electric road tolling

Author Information

Description

David Lowe has been involved in the road haulage industry for many years, and is an experienced consultant and freelance writer.

He has written notable books on transport including The Professional LGV Driver’s Handbook and The Pocket Guide to LGV Drivers’ Hours and Tachograph Law.

Now in its 49th edition, Lowe’s Transport Manager’s and Operator’s Handbook 2019 is the most comprehensive guide available to the operational rules and guidelines governing the UK, Ireland and the EU’s road transport operators. This best-selling, exclusive handbook is an essential reference and explores in detail the most pressing issues in today’s road transport industry. It includes details on professional competence, rules on working times and driving hours, licensing and penalties, insurance, road traffic law, maintenance advice and the international road haulage market. This manual includes guidance for drivers in the Republic of Ireland and mainland Europe, along with the rules and penalties governing these regions.

Clive Pidgeon is Examination Database Manager for CILT Level 5 qualifications and CILT Distance Learning Advisor. He is also an examiner and verifier for CILT and author of various CILT textbooks and training materials.

He is also the author of A Study Guide for the Operator Certificate of Professional Competence.

Lowe’s Transport Manager’s and Operator’s Handbook 2019 is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student involved in the transport industry. This new edition has been thoroughly updated and revised to reflect the latest developments, covering changes to emission standards and electric road tolling in Europe, HM Customs, lists of exempted vehicles, company car schemes, developments within the Scottish and Welsh governments and vehicular enforcement changes across Europe.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Lowe’s Transport Manager’s and Operator’s Handbook 2018 9780749483159 $85

9 10 11 12 13 14

74

Logistics, Operations and Supply Chain Management

15 16 17 18 19 20 21 22 23 24

Goods Vehicle Operator Licensing Professional Competence Goods Vehicle Drivers’ Hours and Working Time Goods Vehicle Drivers’ Records Tachographs – Fitment and Use Requirements Driver Licensing and Licence Penalties Driver Testing and Training Vehicle Registration, HGV Road User Levy, Excise Duty and Trade Licences Insurance (Vehicles and Goods in Transit) and Conditions of Carriage Road Traffic Law Goods Vehicle Dimensions and Weights Construction and Use of Vehicles Vehicle Lighting and Marking Goods Vehicle Plating, Annual Testing and Vehicle Inspections Light Vehicle (MoT) Testing Maintenance Advice The Safety of Loads on Vehicles Carriage of Livestock Special Types Vehicles UK Carriage by Road Regulations Insurance Fuel Economy Aids Safety Energy Savings Opportunity Scheme (ESOS);

Warehouse Management 9780749479770 $80

The Handbook of Logistics and Distribution Management 9780749476779 $80

Employability, Careers & Entrepreneurship Innovation and Best Practice in Business Skills Business Stories Education Entrepreneurship Finance & Investment for Entrepreneurs General Careers Information Innovation Job Seeking Skills for Entrepreneurs Small Business Specific Careers Testing Work/Life Balance Workplace Skills

www.koganpage.com

75

Featured Titles NEW BOOK The Creative Thinking Handbook Your Step-by-Step Guide to Problem Solving in Business Chris Griï¬&#x192;ths & Melina Costi Apr 2019 9780749484668 Page 77 The Job-Ready Guide

NEW BOOK

How to Set Yourself Up for Career Success Anastasia de Waal May 2019 9780749483258 Page 79

NEW BOOK

The Successful Career Toolkit Your Quick Fire Guide to Mastering Business Skills Patrick Barr May 2019 9780749484774 Page 82

NEW BOOK

The Daily Telegraph Business Guide to Brexit A Practical Guide to Leaving the EU

NEW BOOK The Daily Telegraph Tax Guide 2019 Your Complete Guide to the Tax Return for 2018/19

Rebecca Burn-Callander Mar 2019 9780749481780 Page 83

David Genders May 2019 9780749486297 Page 84

76

Discover our full portfolio of books at www.koganpage.com

This book

<< Written by bestselling author,

speaker, trainer, and creativity expert Chris Griffiths, whose books have been sold in over 15 countries and translated into five languages

The Creative Thinking Handbook Your Step-by-Step Guide to Problem Solving in Business

<< Packed with practical tools and

useful templates to help the reader unlock their creative problemsolving potential, generate more ideas and find brilliant solutions for any professional challenge

<< Guides the reader through a

step-by-step method of creative problem-solving, empowering them to proactively develop the crucial skill of creativity: identified by the IBM 2010 Global CEO Study as ‘the number one leadership trait for the future’

Edition 1

Date: Price:

04/28/2019 $19.95

ISBN Paperback: Ebook:

9780749484668 9780749484675

Extent: Dimensions: Subject:

288 234x156 Business Skills

Description

Author Information

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the ‘box’ around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-tested Solution Finder model.

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping®.

He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates.

This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

He is a bestselling author on creativity and innovative thinking skills, and promotes entrepreneurial thinking through the Inspire Genius Foundation.

Table of Contents

Melina Costi is a professional business writer with a background in marketing management.

She has co-authored several books.

1

Introduction – Why Do We Need New Ideas, Really?

2 Thinking About Your Thinking 2.1 The Decision Radar 2.2 Common Thinking Errors – Selective Thinking 2.3 Common Thinking Errors – Reactive Thinking 2.4 Common Thinking Errors – Assumptive Thinking 3 The Solution Finder 3.1 The Context for Creative Problem Solving 3.2 The Solution Finder Step 1 – Understanding 3.3 The Solution Finder Step 2 – Ideation (Brainfriendly Brainstorming) 3.4 The Solution Finder Step 2 – Ideation (Ideation Toolkit) 3.5 The Solution Finder Step 3 – Analysis 3.6 The Solution Finder Step 4 – Direction 4 The End of the Beginning 4.1 Re-visiting the Decision Radar 4.2 Commit to ‘Thinking Differently’ 4.3 Final Words

Related Titles How to be an Even Better Manager 9780749480271 $19.95

How to Organize Yourself 9780749475772 $14.95

Confident Coding 9780749479633 $19.95

Employability, Careers & Entrepreneurship

77

The Vocational Assessor Handbook

This book

<< New to this edition: Guidance

on best-practice assessing for the new apprenticeship standards, including end-point assessment, and updated information on relevant regulations and qualifications

Including a Guide to the QCF Units for Assessment and Internal Quality Assurance (IQA) Edition 7

<< Is a valuable resource for practising assessors and verifiers throughout their careers, providing a complete overview of the assessment and verification of vocational qualifications and addressing the latest developments and changes in terminology

Date: Price:

05/28/2019 $34.95

ISBN Paperback: Ebook:

9780749484743 9780749484750

Extent: Dimensions: Subject:

288 234x156 Testing

<< Combines a fully comprehensive

guide to QCF units 1, 2, 3, 4, 5 and 8 (qualifying assessors, internal verifiers, and lead internal verifiers) with detailed advice on assessment criteria and meeting the evidence requirements

Author Information

Description

Ian Greer has over 30 years experience in the field of vocational education and training. He has been a lecturer and senior manager in two of England’s largest further education colleges, an External Verifier and Examiner for City & Guilds and Quality Advisor for the Learning + Skills council. Since 2008, the author has been involved with international projects in Europe, the Middle East, Africa and Asia. Most recently, he has been delivering Vocational Teacher Training on a UNESCO-funded project in Botswana and Zambia, and EU Projects on Quality Assurance for Vocational Schools in Central Europe.

Fully revised and updated, this seventh edition of The Vocational Assessor Handbook includes new guidance on end-point assessment of the new apprenticeship standards as well as the latest information on regulations and qualifications. This comprehensive guide contains the units and practical explanation for each stage of assessment and verification practice, and is the only book for assessors and verifiers of vocational qualifications.

Packed with the most up-to-date, detailed and reliable information, The Vocational Assessor Handbook (previously published as The NVQ Assessor, Verifier and Candidate Handbook) contains a detailed guide to QCF units for assessment and internal quality assurance (verification). For UK assessors of QCF qualifications and NVQs, verifiers, school and FE college teachers, providers of training and work-based learning, assessors of apprenticeships and those working towards PTLLS, CTLLS, DTLLS teaching qualifications. This complete guide is essential for qualification and ongoing practice throughout your career, enabling you to: understand the principles and practices of assessment; assess occupational competence in the work environment and vocational skills; understand the principles and practices of internally assuring the quality of assessment; plan, allocate and monitor work in your own area of responsibility.

Table of Contents 1 2 2.1 2.2

78

Employability, Careers & Entrepreneurship

Introduction to Using this Book Setting the Scene The Drive for a Skilled Workforce Overview of Vocational Qualifications and the QCF 2.3 National Standards and Qualifications Development, Delivery and Regulation 3 Preparing to Do the Units – Being a Candidate 3.1 Making a Good Start 3.2 Starting your Course or Qualification 3.3 Assessment Planning 3.4 Presenting your Work 3.5 Checking you are on Track for Certification 4 Guidance on Units for Assessment and Quality Assurance 4.1 Unit 1 – Understanding the Principles and Practices of Assessment [Units for Assessors] 4.2 Unit 2 – Assess Occupational Competence in the Work Environment [Units for Assessors] 4.3 Unit 3 – Assess Vocational Skills, Knowledge and Understanding[Units for Assessors] 4.4 Unit 4 – Understanding the Principles and Practices of Internally Assuring the Quality

of Assessment [Units for Internal Quality Assurers] 4.5 Unit 5 – Internally Assure the Quality of Assessment [Units for Internal Quality Assurers] 4.6 Unit 8 – Plan, Allocate and Monitor Work in Own Area of Responsibility [Coordinating Internal Quality Assurance] 4.7 Appendix 1 – Major Changes affecting Vocational Education and its Assessment Since the 1980s 4.8 Appendix 2 – Relevant Legislation 4.9 Appendix 3 – Official Bodies Concerned with Quality Assurance

Related Titles The Vocational Assessor Handbook 9780749477950 $49.95

This book

<< Features interviews with industry professionals, employers, and graduates, self-development exercises, and focused learning outcomes

<< Is a one-stop shop with everything

readers need to become job-ready, including developing the skills that employers want, doing a successful job search, performing in interviews and assessment centres and planning for a dream career

<< Empowers job-seekers to feel

in control of their employability and career planning by providing practical advice and interactive selfassessment exercises

The Job-Ready Guide How to Set Yourself Up for Career Success Edition 1

Date: Price:

05/28/2019 $19.95

ISBN Paperback: Ebook:

9780749483258 9780749483265

Extent: Dimensions: Subject:

288 234x156 General Careers Information

Description

Author Information

To get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application processes, The Job-Ready Guide is a complete resource for standing out from the crowd and getting a job offer. It shows you how to build a strong CV, write an impressive cover letter, excel at interviews, and cultivate the professionalism that employers want.

Anastasia de Waal is the Deputy Director at think tank Civitas and and Director of the Family and Education Unit. She is a contributor for many major publications, including The Guardian, The Sunday Times, The Sun, The New York Times and The Huffington Post. She is also founder of I Can Be, a charitable programme that takes disadvantaged primary school girls to visit women in their workplaces.

Moving from education into the workplace can be a challenge: the world of work demands skills that you may never have had to truly use - or think about - before. The Job-Ready Guide helps you boost your employability. You’ll be able to conduct a systematic job search, learn how to network and develop a personal brand online as well as honing valuable skills including leadership, team work, creativity and problem solving. A highly practical, hands-on guide, this book is packed with useful features, including interactive exercises to help you in your real life; insider advice from top professionals; and tips from recent career starters who reveal ‘what they wish they’d known’.

Table of Contents 1 Setting Yourself Up for Success 1.1 CV Building 1.2 Career Planning 1.3 Work Experience and Internships 1.4 Further Study 2 Developing Job-Ready Skills 2.1 Leadership and Team Work 2.2 Communication Skills 2.3 Creativity and Problem-Solving 2.4 Industry Knowledge 3 Looking for a Job 3.1 Systematic Job Hunting 3.2 Understanding What Employers Want 3.3 Social Media, Personal Branding and Self Promotion 3.4 Networking 3.5 Budgeting and Money Skills 4 Applying for a Job 4.1 Creating a Winning CV 4.2 Cover Letters and Application Forms 4.3 Interviews 4.4 Assessment Centres 4.5 Giving Presentations 5 Starting a Job 5.1 Planning and Preparation 5.2 Negotiating a Contract

5.3 Making a Good Impression and Building Positive Relationships 5.4 20 Questions About Your First Day Answered 5.5 Planning Your Next Move

Related Titles Great Answers to Tough Interview Questions 9780749471453 Not for sale in your region

How to be an Even Better Manager 9780749480271 $19.95

Employability, Careers & Entrepreneurship

79

The Good Retirement Guide 2019

This book

<< Provides the reader with all the

information they need to seize opportunities following retirement, whether through leisure activities, property or simply organizing life more successfully and saving money

Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax

<< Contains crucial guidance on

planning for retirement, partretirement solutions, later-life learning, relevant UK legislation and social and personal fulfilment

Edition 33 Date: Price:

01/28/2019 $29.95

ISBN Paperback: Ebook:

9780749483975 9780749483982

Extent: Dimensions: Subject:

280 234x156 Work/Life Balance

<< Offers clear and concise advice on

finance, housing, health, holidays, managing your property portfolio, living as part of the ‘sandwich generation’ (those who have to support ageing parents and young adult children at the same time) and starting a business

Author Information

Description

Allan Esler Smith is a Fellow of the Institute of Chartered Accountants and specializes in helping people start up in business, accounts and tax. He has also held a number of senior roles in City Regulation investigations and has worked in film and media.

Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds of useful hints, tips and insights into your retirement preparation, including brand new advice on making a career change alongside retirement. In retirement, personal ambitions can be realized and new experiences enjoyed, yet with so much to consider, people are often unsure how best to plan for their future. The scope for concern and confusion is even greater with changing retirement ages and pension rules. With a growing boom in ‘maturepreneurship’, making the most out of retirement by changing to a new career or starting your own business only adds to the plethora of retirement options.

The Good Retirement Guide 2019 is an indispensable book that you will refer to again and again, offering clear and concise suggestions on a broad range of subjects for pre-retirement planning in the UK. Including information on: Pensions; Tax; Investment; Starting Your Own Business; Leisure Activities; Paid Work & Changing Careers; Voluntary Work; How to Avoid Being Scammed; Mental and Physical Health; Holidays; Looking After Elderly Parents and Other Dependants; Personal Relationships; and Wills, this book will help you to save more, live better, and be happier.

Table of Contents

80

Employability, Careers & Entrepreneurship

1 Introduction 1.1 The Three Phases of Retirement and Doing the Sums Plan More 1.2 The Sandwich Generation 1.3 Professional Advisers 1.4 Pensions 1.5 Savings 1.6 Tax 2 Save More, Earn Better 2.1 Cutting Costs and Getting Better at Complaining 2.2 Avoid Being Scammed 2.3 Career Transition and Other Paid Work 2.4 Starting Your Own Business 3 Live Better 3.1 Your Home 3.2 Personal Relationships 3.3 Health 3.4 Volunteering 3.5 Leisure and Holidays 4 End of Life Planning and Care 4.1 Taking Care of Elderly Parents and Relatives 4.2 Wills and Final Plans

5 Be Happier 5.1 Be Happier – Your Action Plan

Related Titles The Good Retirement Guide 2018 9780749481735 $29.95

The Daily Telegraph Tax Guide 2018 9780749483623 $19.95

This book

<< Allows readers to transform

their skillset and accelerate their business career by giving classroom-free access to the skills, disciplines and technical knowledge taught at top MBA programmes but at a fraction of the price

<< Covers the 12 core disciplines of the MBA: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy

<< Contains international case studies including Ikea, Cisco, Cobra Beer, Heinz and Shell

The 30 Day MBA Your Fast Track Guide to Business Success Edition 5

Date: Price:

01/28/2019 $24.95

ISBN Paperback: Ebook:

9780749482954 9780749482961

Extent: Dimensions: Subject:

344 234x156 Business Skills

Description

Author Information

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right upto-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in todayâ&#x20AC;&#x2122;s turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11 12

Accounting for NonAccountants 9780749480769 $29.95

Introduction Accounting Finance Marketing Organizational Behaviour Business History Business Law Economics Entrepreneurship Ethics and Social Responsibility Operations Management Quantitative and Qualitative Research and Analysis 13 Strategy

Rights Sold Third edition: Korean Fourth edition: Audio; Chinese (Simplified)

The 30 Day MBA 9780749475000 $24.95

The Leadership Skills Handbook 9780749471569 $24.95

Employability, Careers & Entrepreneurship

81

The Successful Career Toolkit

This book

<< Provides quick-reference support

for a huge range of essential business skills - including self-management, process management, and people management - making it a valuable tool be referred to again and again throughout your career, from new jobs to senior management

Your Quick Fire Guide to Mastering Business Skills Edition 1

Date: Price:

05/28/2019 $19.95

ISBN Paperback: Ebook:

9780749484774 9780749484781

Extent: Dimensions: Subject:

288 234x156 Business Skills

<< Offers quick access to tools and

techniques to help you make considered decisions when faced with a challenge at work, including self-assessment questions, useful templates, and interactive exercises

<< Empowers you to feel confident in

any work situation, using tried-andtested coaching techniques to give you the tools you need

Author Information

Description

Paddy Barr has over 20 years international leadership experience, having held senior roles in Ireland, the UK and the USA in the airline, FMCG and IT industry sectors. Owner and Managing Partner of Barr Performance Coaching, he is passionate about leadership development and performance management.

He is a member of the Enterprise Ireland Mentor Panel and The European Mentoring and Coaching Council.

As you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects, and people, what works for one situation may not work for another. The Successful Career Toolkit is a helpful survival guide to keep on hand no matter where your career takes you. With focused, skill-based topics in three broad areas - managing yourself, managing tools and processes, and managing others - this book uses tried-andtested coaching techniques to help you face any imaginable workplace challenge, from asking for a raise or managing a difficult conversation.

Written by experienced senior business leader, coach, and mentor Paddy Barr, this book provides concise and empowers guidance on a range of essential business skills. With inspirational and aspirational case studies, and practical, interactive exercises throughout, The Successful Career Toolkit is a vital resource you will return to again and again as you progress in your chosen career.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

82

Employability, Careers & Entrepreneurship

24 25 26

Introduction & How to Use This Book Managing Your Personal Brand My Mind Set Dealing with Bad News in Work My Communication – Written My Communication – Presentations My Communication – Dealing with Nerves My Impact & Influence My Career Planning My Curriculum Vitae/Resume My Interview Approach Effective Networking My Resilience Performance Conversations (Giving & Receiving Feedback) Leadership Leading Teams How to Disagree Building a Good Relationship with a New Boss or Peer Handling a Difficult Boss or Peer Challenging the Status Quo/Driving Change Overcoming Resistance Building a Culture of Innovation Bringing About Behavioural Change in an Organisation Work Life Balance Succession Planning How to Handle an Unethical Request

27 28 29 30 31 32 33

How to Ask for a Pay Rise Breaking Bad News to an Employee New Employee Induction One to One Meetings Interviewing (as the Hiring Manager) How to Resign Negotiation Skills

Related Titles The Leadership Skills Handbook 9780749480332 $19.95

The 30 Day MBA 9780749475000 $24.95

This book

<< Offers a straight-talking and

practical guide to the complexities and uncertainties brought about by the EU referendum and how business leaders can deal with them

<< Takes a politically neutral and

non-sensationalist approach to give readers actionable solutions and techniques to build their organization’s resilience in the years to come

<< Features top interviews from

Downing Street, the Department for Exiting the European Union, the Department of Business, Innovation and Skills as well as from major business leaders and journalists to give a broad and authoritative exploration of the UK’s business climate

The Daily Telegraph Business Guide to Brexit A Practical Guide to Leaving the EU Edition 1

Date: Price:

03/28/2019 $19.95

ISBN Paperback: Ebook:

9780749481780 9780749481773

Extent: Dimensions: Subject:

192 234x156 Small Business

Description

Author Information

The Daily Telegraph Business Guide to Brexit is your straight-talking road map for navigating the tumultuous period of Britain exiting the European Union. Leaders need to know what they and their teams should be prepared for, where the risks lie and where potential success may be found. Interviews with people in the know from Downing Street, the Department of Business, Skills and Innovation and the newly created Department for Exiting the European Union gives unrivalled access to crucial business insights. Major journalists and business leaders are also interviewed giving balanced and in-depth information about the best ways to cope with uncertainty.

Rebecca Burn-Callander is the former enterprise editor at The Daily Telegraph.

A journalist with 10 years on the business beat, she writes about anything from entrepreneurs to technology start-ups, investment opportunities to economics. She is one of Gorkana’s top 100 UK journalists to follow on Twitter and was recently named one of the Smith & Williamson Power 100 for championing entrepreneurship in the UK.

The Daily Telegraph Business Guide to Brexit gives you the knowledge you need to help maintain your organization’s success and plan for a sustainable future. This authoritative book contains an overview of the trade rules that may be implemented on leaving the EU with a pros and cons breakdown. It will take an in-depth look into the repercussions for SMEs, micro-, mid-sized and large businesses, with comment from experts and economists. A legal overview of the regulatory frameworks that could be introduced is provided, broken down into clear language to help you measure the consequences for your own organization. It analyses how other non-EU countries have traded with the EU and what businesses may be able to learn from this as well as giving insights into the broader international context. This is the ultimate resource for business leaders and executives who want to weather the storm of change.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10

The Daily Telegraph Guide to Investing 9780749477936 $29.95

Summary of Brexit and the Impact So Far Trade Organisation Guidelines Repercussions for Large Businesses Repercussions for Medium Sized Businesses Repercussions for SMEs Repercussions for Micro-Businesses View from a Panel of Legal Experts The View from Other Non-EU Countries International View

The Daily Telegraph Tax Guide 2017 9780749479510 $19.95

Employability, Careers & Entrepreneurship

83

The Daily Telegraph Tax Guide 2019

This book

<< Simplifies the complicated world of tax returns with practical, step-bystep guidance

<< Teaches you how to be as tax

Your Complete Guide to the Tax Return for 2018/19

efficient as possible so that you can save money

<< Updated annually to include tax

Edition 43

and legislative changes

Date: Price:

05/28/2019 $19.95

ISBN Paperback: Ebook:

9780749486297 9780749486303

Extent: Dimensions: Subject:

296 234x156 Accounting & Finance

Author Information

Description

David Genders has been the author ofThe Daily Telegraph Tax Guidesince 1982. Having been a partner in the firm, he is now a consultant to Sayers Butterworth LLP, a firm of Chartered Accountants specializing in personal tax issues.

The Daily Telegraph Tax Guide is the UK’s bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for 2018/19. It includes: · Key changes from the Budget and Spring Statements · Dealing effectively with HM Revenue & Customs · Worked illustrations showing you how to complete your tax submission · How living or working abroad affects the tax that you pay · Tax saving tips which will help you save money · Inheritance Tax and potentially exempt transfers Whether you are self-employed, work part time or full time, are unemployed or retired, if you pay tax, The Daily Telegraph Tax Guide is invaluable. It helps ensure that you are as tax efficient as possible, offering practical advice, timetables and examples that make the complex and challenging world of tax returns easier to understand.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

84

Employability, Careers & Entrepreneurship

Introduction You And HMRC Tax Rates And Allowances Tax Credits Interest Payments And Other Outgoings Working In Employment Value Added Tax Working For Yourself National Insurance And State Benefits State And Private Pensions Savings And Investment Income The Family Unit Residence And Domicile Capital Gains How To Complete Your Tax Return And Work Out Your Tax Paying Your Tax, Interest And Penalties Elections And Claims: Time Limits Inheritance Tax Budget Measures

Related Titles The Good Retirement Guide 2018 9780749481735 $29.95

How the Stock Market Works 9780749480554 $19.95

The Daily Telegraph Tax Guide 2017 9780749479510 $19.95

This book

<< Features example scripts so you’re never stuck for what to say, as well as quick fire escapes and negotiation tools, ensuring you keep your cool at home and at work

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

<< Is written by the highly respected

speaker and broadcaster Roy Lilley and has sold over 50,000 copies over the past editions

Dealing with Difficult People Fast, Effective Strategies for Handling Problem People Edition 4

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486419 9780749486426

Extent: Dimensions: Subject:

160 216x138 Business Skills

Description

Author Information

Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoid horrible situations and keep your cool.

Roy Lilley is an established writer, broadcaster and commentator on health and social issues, speaking at conferences and seminars throughout the UK and overseas. He regularly contributes to The Today Programme, Newsnight, the Midnight Hour, BBC News 24, and BBC Radio Five Live. He writes for the Guardian, The Sunday Times, The Telegraph and other national papers and management periodicals.

By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. Fully updated for 2019, this 4th edition of the best-selling Dealing with Difficult People now features even more practical exercises, useful templates, and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.

Rights Sold First edition: Audio; Romanian Second edition: Arabic; Vietnamese Third edition: Chinese (Simplified); Greek; Russian; Turkish

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

A Short Course in Human Relations The Seven Classic Difficult Types A Fast-track Guide to Conflict and How to Handle It Dealing with Bosses who Drive you Barmy Colleagues to Throttle Staff to Strangle Massaging the Egoist Handling Aggressive People without getting Thumped on the Nose Putting a Bomb under the Lazy Ones Beating the Bullies at their Own Game Moaners, Groaners and Critics Perfectionists can be a Pain Manipulating the Manipulators Shifting the Stubborn Morale, Attitude and How Was it for You? Fault-finders and Nit-pickers Gossip – A Bush Fire You Can Do Without The Customer is Always Right – Really?

Complaints – We love Them e-difficult@yourplace

21 22 23 24

Social Networking If Things Don’t Change They’ll Stay the Same Dealing with Conflict – 10 Steps to Cooling It And, Finally, Finally...

Related Titles Dealing with Difficult People 9780749475598 $14.95

How to Manage People 9780749475673 $14.95

Employability, Careers & Entrepreneurship

85

Decision Making and Problem Solving

This book

<< Provides tried and tested methods to evaluate their own decisionmaking processes and facilitates the implementation of decisions

Break Through Barriers and Banish Uncertainty at Work Edition 4

<< Is written by the leadership guru

and best-selling author John Adair, with over 500,000 books sold and translations into 25 languages

<< Is part of the bestselling Creating

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749492809 9780749492939

Extent: Dimensions: Subject:

112 216x138 Business Skills

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Author Information

Description

John Adair is acknowledged internationally as an authority on leadership. The worldâ&#x20AC;&#x2122;s first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award.

He continues to write and teach throughout the world, inspiring new audiences with his timeless and timely vision of leadership. He is the author of the best-selling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.

In Decision Making and Problem Solving, leadership guru John Adair provides the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to provide a clear framework that can generate ideas and inspire confidence in your team - so you can spot the solution in every problem, and create ideas to rival even the best strategists.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Rights Sold Second edition: Arabic Third edition: Audio; Chinese (Simplified); Italian; Turkish; Vietnamese

Table of Contents 1 2 3 4 5 6 7 8

Introduction Your Mind at Work The Art of Effective Decision Making Sharing decisions with Others Key Problem-solving Strategies How to Generate Ideas Thinking Outside the Box Developing your Thinking Skills

Related Titles How to Manage People 9780749475673 $14.95

Dealing with Difficult People 9780749475598 $14.95

Decision Making and Problem Solving 9780749475611 $14.95

86

Employability, Careers & Entrepreneurship

This book

<< Provides a full overview of how to grow as a leader and encourages you to find greatness in others

<< Is from the bestselling author

and world renowned leadership expert John Adair, with over 500,000 books sold worldwide and translations into 25 languages

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Develop Your Leadership Skills Fast, Effective Ways to Become a Leader People Want to Follow Edition 4

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749492427 9780749492533

Extent: Dimensions: Subject:

112 216x138 Business Skills

Description

Author Information

Develop Your Leadership Skills is leadership guru John Adair’s most accessible title on leadership. This essential pocket guide will boost your confidence levels, inspire you and guide you on your journey to becoming a leader of excellence. Acknowledged as a world expert, John Adair offers stimulating insights into recognizing and developing individual leadership qualities, acquiring personal authority and, most importantly, mastering core leadership functions such as planning, communicating and motivating.

John Adair is acknowledged internationally as an authority on leadership. The world’s first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award.

He continues to write and teach throughout the world, inspiring new audiences with his timeless and timely vision of leadership. He is also the author of the bestselling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.

Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to improve or develop your leadership skills, this guide distils the essence of John Adair’s teaching and provides a framework for becoming an effective leader.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents

Related Titles

1 2 3 4 5

Develop Your Leadership Skills 9780749475635 $14.95

6 7 8

Introduction What You Have to Be What You Have to Know What You Need to Do How to Turn the Core Leadership Functions into Skills How to Develop Yourself as a Leader How to Lead at the Strategic Level How to Grow Leaders in your Organization

Rights Sold Second edition: Arabic; Japanese: Portuguese Third edition: Chinese (Simplified)

How to Manage People 9780749475673 $14.95

Dealing with Difficult People 9780749475598 $14.95

Employability, Careers & Entrepreneurship

87

Develop Your Presentation Skills

This book

<< Helps you face your performance demons, improve your skills and enhance your career prospects

How to Inspire and Inform with Clarity and Confidence Edition 4

<< Provides in-depth advice on how

to cultivate successful interaction with an audience, find an authentic voice, and judge what’s expected of a presenter

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486358 9780749486365

Extent: Dimensions: Subject:

200 216x138 Workplace Skills

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Author Information

Description

Theo Theobald is a seasoned presenter, freelance writer and business consultant with a track record that includes positions in senior sales and marketing positions with the BBC and a creative writing career embracing major internet and audio production. He is the author of On Message, also published by Kogan Page.

Develop Your Presentation Skills offers step-by-step realistic advice to improve your confidence, prepare effectively and nail that presentation. Going beyond just handling nerves and presenting PowerPoint slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the way. From unpicking the original brief and understanding just what the audience wants, to facing your performance demon, and constructing compelling content, you will keep your audience rapt with attention.

Rights Sold

Complete with anecdotes and expert input to help you avoid disaster, Develop Your Presentation Skills also includes content to help you to deliver a presentation ‘stripped bare’ and to use new media to engage with your audience. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to help you find your voice and use it with style; to inform, to persuade, to impress.

Third edition: Audio; Chinese (Simplified); Italian; Vietnamese

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents

88

Employability, Careers & Entrepreneurship

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Introduction What’s Your Motivation?

Where do you Begin?

What on Earth are you Going to Say? It’s Time to Write... Now! The Power of Storytelling Using Humour What’s the Point of PowerPoint?

Other Visual Aids Rehearsal Finding Your Voice Openings Endings Handling Your Nerves Handling Your Audience Question and Answer Sessions Getting Ready – Some Practical Aspects As the Moment Approaches Stripped Bare Advanced Interactivity

21 Progress Report 22 Presentations in Action 23 What Next?

Related Titles Develop Your Presentation Skills 9780749475659 $14.95

How to Organize Yourself 9780749475772 $14.95

This book

<< Provides a complete overview

of people management, its most common issues and how to deal with them along with practical tools to get the best from teams

<< Written by bestselling author

Michael Armstrong, whose books have sold over a million copies and been translated into twenty-one languages

<< Is part of the bestselling Creating Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

How to Manage People Fast, Effective Management Skills that Really Get Results Edition 4

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749484811 9780749484828

Extent: Dimensions: Subject:

192 216x138 Business Skills

Description

Author Information

From bestselling author Michael Armstrong comes a new edition of the business staple, How to Manage People. Providing valuable insight into the skills required to be an effective manager, this one-stop guide to people management will help you get the best from your staff through motivation, reward and leadership.

Michael Armstrong is a bestselling author and people management expert. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward as well as an independent management consultant. Prior to this, he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD).

He is also the author of the bestselling How to Be an Even Better Manager, now in its 10th edition and also published by Kogan Page.

Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips, alongside advice on managing virtual teams, enhancing employee engagement and managing conflict. Essential reading for anyone who wants to get the best from their teams, How to Manage People distils the essence of good management into one handy, easy-to-use book.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Managing People â&#x20AC;&#x201C; What Managers Do Treat People Right Leadership Motivating People Enhancing Engagement Organizing People Team Building Delegation Defining Work Performance Management Selection Interviewing Helping People to Learn and Develop Rewarding People Managing Change Managing Conflict Handling People Problems

Rights Sold Second edition: Italian; Portuguese Third edition: Chinese (Simplified); Turkish; Vietnamese

Related Titles How to Manage People 9780749475673 $14.95

How to be an Even Better Manager 9780749480271 $19.95

Dealing with Difficult People 9780749475598 $14.95

Employability, Careers & Entrepreneurship

89

How to Manage Projects

This book

<< Provides a complete, jargon-free

introduction to the principles and practices of project management, along with practical tools and checklists to use in real life

Essential Project Management Skills to Deliver On-Time, OnBudget Results Edition 1

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749488697 9780749489021

Extent: Dimensions: Subject:

200 216x138 Business Skills

Author Information

Description

Paul J. Fielding (Ph.D.) is a business consultant specializing in helping his clients develop excellent project management skills. He is based between Portland, ME; Dallas, TX; and New York.

Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a project manager.

Brand new for 2019, the latest addition to Kogan Page’s bestselling Creating Success series features practical exercises, useful templates, and top tips, and takes you through successfully and confidently managing a project from conception to completion. Essential reading for anyone who wants to manage their own projects well without all the unnecessary jargon, How to Manage Projects makes this vital skill easily accessible with one handy, easy-to-use book.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really gets results, you’ll make fast progress, quickly reach your goals and create lasting success in your career. Deepen your understanding and take your learning further with the CPD-accredited online course based on this book.

Table of Contents

Related Titles

1 2

Successful Project Management 9780749475833 $14.95

How Are Projects Organized Understanding the Stakeholders (Project Governance) 3 Project Scope – Defining It, Managing It, Changing It, and Avoiding Creep 4 Configuration Management 5 Planning the Project – Schedule Management and Time Management 6 Cost Estimating and Cost Management 7 Project Staffing 8 Procurement, Vendor and Resource Management 9 The Quality Plan 10 Project Execution – Tracking, Updating, Reporting, and Acceptance 11 The Project Epilogue

90

Employability, Careers & Entrepreneurship

This book

<< Offers very practical tips that

are easy to implement and will overhaul how you run your work and home life

How to Organize Yourself Simple Ways to Take Control, Save Time and Work More Efficiently

<< Includes information on dealing

with e-mail overload, organizing digital files, and the latest notable software to give an immediate impact on how organised you are

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Edition 6

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749484798 9780749484804

Extent: Dimensions: Subject:

184 216x138 Workplace Skills

Description

Author Information

How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use oftechnology.

John Caunt is a freelance writer, coach and trainer. His previous experience includes more than twenty years as a practitioner and manager in further education. He is the author of Stay Confident, How to Organize Yourself, Boost Your Self-Esteem and 30 Minutes to Manage Information Overload, all published by Kogan Page.

Updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you get organized, has well as content on how to deal with the ubiquitous presence of smartphones and adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Introduction Know Where You are Going Organize Your Time Understand the Way You Work Organize Information Organize the Way You Work with Others Organize Your Space Organize Filing Systems Use Technology to Assist Organize Yourself at Home and Away Keep Up the Good Work

Rights Sold Fourth edition: Arabic Fifth edition: Audio; Chinese (Simplified)

Related Titles How to Organize Yourself 9780749475772 $14.95

Dealing with Difficult People 9780749475598 $14.95

How to Manage People 9780749475673 $14.95

Employability, Careers & Entrepreneurship

91

How to Write a Business Plan

This book

<< Is a one-stop guide to producing

the most professional and convincing business plans for a new venture, including in-depth advice on plans for internal as well as external company use

Win Backing and Support for Your Ideas and Ventures Edition 6

<< Provides invaluable help with the

sales forecast and compiling of all the necessary financial information

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486433 9780749486440

Extent: Dimensions: Subject:

192 216x138 Business Skills

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Author Information

Description

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.

Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture.

Rights Sold

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.

Second edition: Italian Fifth edition: Chinese (Simplified)

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

92

Employability, Careers & Entrepreneurship

Introduction The Structure of the Plan Summary The Business Background The Market Operations Management The Proposal The Forecast Financial Information Risks Legal Issues and Confidentiality Selling Your Business Improve Performance with a Business Plan Using Business Plans for Bidding

Related Titles How to Write a Business Plan 9780749475697 $14.95

How to Manage People 9780749475673 $14.95

How to Write Effective Business English 9780749475550 $22.95

This book

<< Provides a step-by-step guide

to formulating a workable and successful marketing plan

<< Includes up-to-date information on email shots, web usage and e-marketing and social media

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals Edition 6

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749484835 9780749486167

Extent: Dimensions: Subject:

192 216x138 Marketing Fundamentals

Description

Author Information

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1 2 3 4 5 6 7 8 9 10

Introduction Situation Analysis â&#x20AC;&#x201C; The Marketing Audit Objectives Strategies and Action Plans The Distribution Plan The Advertising and Promotions Plan Costs and Budgets Writing the Plan Presenting the Plan, Follow-Up and Revision Mini-Plans and Quick Plans

Rights Sold Fourth edition: Portuguese; Spanish Fifth edition: Chinese (Simplified)

Related Titles How to Write a Marketing Plan 9780749475710 $14.95

How to Write a Business Plan 9780749475697 $14.95

How to Write Effective Business English 9780749475550 $22.95

Employability, Careers & Entrepreneurship

93

How to Write Reports and Proposals

This book

<< Offers clear, concise and practical

guidance on how to write succinctly and with impact across different media, as well as deciding what to include in a report

Create Attention-Grabbing Documents that Achieve Your Goals Edition 5

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Series: Date: Price:

Creating Success 07/28/2019 $14.95

ISBN Paperback: Ebook:

9780749487089 9780749487201

Extent: Dimensions: Subject:

160 216x138 Business Skills

<< Features free downloadable

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis template

Author Information

Description

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. He is the author of more than fifty successful business books (with translations into 23 languages), including How to Write Reports and Proposals also published in the Kogan Page Creating Success series.

He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business, and this book provides practical advice on how to impress, convince and persuade your colleagues or clients.

Rights Sold Fourth edition: Chinese (Simplified); Italian; Vietnamese

Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1 2 3 4 5 6 7 8

Introduction â&#x20AC;&#x201C; Pitfalls and Opportunities What Makes Good Business Writing?

Creating a Good Report Preparing to Write The Power of Language Making Numbers Clear Making Proposals Persuasive The Contribution of Layout and Presentation

Related Titles How to Write Reports and Proposals 9780749475734 $14.95

How to Write a Business Plan 9780749475697 $14.95

How to Write Effective Business English 9780749475550 $22.95

94

Employability, Careers & Entrepreneurship

This book

<< Offers a comprehensive guide

to verbal and non-verbal communication in the workplace, including useful tips, checklists and exercises to enable a direct impact on career development

Improve Your Communication Skills How to Build Trust, Be Heard and Communicate with Confidence

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

<< New to this edition: New and

improved practical features to aid learning, including useful templates, top tips, and interactive, reflective exercises

Edition 5

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486273 9780749486280

Extent: Dimensions: Subject:

176 216x138 Business Skills

Description

Author Information

Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Written to help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting; this 5th edition now features even more practical exercises, useful templates, and top tips, as well as content on communicating across borders and virtual teams, influencing others subtly and managing difficult conversations.

Alan Barker is Managing Partner of Direction, a learning consultancy that works to develop creativity and skilled communication. He is the author of How to Manage Meetings, also published by Kogan Page.

Better communication skills will have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport with colleagues, learning skills of persuasion, giving effective presentations, writing effective emails, letters and reports and networking successfully. With the help of Improve Your Communication Skills, you will be able to achieve verbal, vocal and visual success - getting your message across every time.

Rights Sold Third edition: Arabic; Portuguese; Vietnamese Fourth edition: Audio; Chinese (Simplified); Russian

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, youâ&#x20AC;&#x2122;ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9

Improve Your Communication Skills 9780749475758 $14.95

What is Communication?

How Conversations Work Seven Ways to Improve Your Conversations The Skills of Enquiry The Skills of Persuasion Tough Conversations Making a Presentation Putting it in Writing Networking â&#x20AC;&#x201C; The New Conversation

How to Manage People 9780749475673 $14.95

How to Write a Business Plan 9780749475697 $14.95

Employability, Careers & Entrepreneurship

95

Successful Time Management

This book

<< Provides effective ways to manage your schedule so as to maximize productivity at work and at home

How to be Organized, Productive and Get Things Done Edition 5

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486198 9780749486204

Extent: Dimensions: Subject:

176 216x138 Workplace Skills

<< Is packed with exercises, action

sheets, and appendices, including a brief assessment of various time management systems such as day, year, and meeting planners

Author Information

Description

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. He is the author of more than fifty successful business books (with translations into 23 languages), including How to Write Reports and Proposals also published in the Kogan Page Creating Success series.

He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

Successful Time Management is packed with proven tips, tools and techniques to help you review and assess your time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork; organizing your emails; delegating and working with others; prioritizing to focus on key issues; getting and staying organized.

Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips to help you minimize time-wasting and interruptions, and focus on the priorities that will lead to success in your job and career. Successful Time Management will give you the tools to become more efficient and effective.

The Creating Success series of books...

Rights Sold Third edition: Arabic; Vietnamese Fourth edition: Chinese (Simplified)

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents 1

Time – A Key Resource - Opportunities and Difficulties 2 First Steps towards Effective Time Management 3 Getting (and Staying) Organized 4 Combating the Time Wasters 5 Emails – Shortcut or Time Black Hole?

6 First Things First 7 Controlling the Paperwork 8 Working with Other People 9 Final Words

Related Titles Successful Time Management 9780749475819 $14.95

How to Organize Yourself 9780749475772 $14.95

Dealing with Difficult People 9780749475598 $14.95

96

Employability, Careers & Entrepreneurship

This book

<< Is one of the most popular minutetaking books available on the market and offers an exhaustive guide to this essential, yet still often misunderstood, role

Taking Minutes of Meetings How to Take Efficient Notes that Make Sense and Support Meetings that Matter

<< Provides hands-on advice about how to arrange and structure meetings and produce minutes

<< Is part of the bestselling Creating

Success series, which has sold over a million copies and contains practical advice on essential and value-adding work skills to help you develop your career

Edition 5

Series: Date: Price:

Creating Success 06/28/2019 $14.95

ISBN Paperback: Ebook:

9780749486174 9780749486181

Extent: Dimensions: Subject:

208 216x138 Workplace Skills

Description

Author Information

Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility.

Joanna Gutmann is a freelance training consultant specialising in office communication. She has a background in secretarial work, and is a member of the Chartered Institute of Personnel Development (CIPD).

Taking Minutes of Meetings is an easy to read ‘dip-in, dip-out’ guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings.

The Creating Success series of books...

Rights Sold Third edition: Portuguese Fourth edition: Audio; Chinese (Simplified); Vietnamese

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this millionselling collection of accessible and empowering guides will get you up to speed in no time.

Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Taking Minutes of Meetings 9780749475796 $14.95

9 10 11 12 13 14 15

Introduction Background Arranging a Meeting Sections of a Meeting Agenda Personal Preparation Attending the Meeting Working Effectively with the Chairperson and Group Taking Notes Structuring Notes Writing Up the Minutes The Minutes Recording Decisions and Actions Layout and Numbering Minutes for Different Types of Meeting

The Definitive Personal Assistant & Secretarial Handbook 9780749474768 $24.95 How to Organize Yourself 9780749475772 $14.95

Employability, Careers & Entrepreneurship

97

Confident Coding

This book

Master the Fundamentals of Code and Supercharge Your Career Edition 1

<< Gives the reader insightful and

practical guidance on how to make themselves more employable, and enhance their career, through coding skills

Series: Date: Price:

<< Teaches the reader how to code

using the programming languages of HTML, CSS, JavaScript and Python in a concise, straightforward, step-by-step format

Confident Series 05/28/2017 $19.95

ISBN Paperback: Ebook:

9780749479633 9780749479640

Extent: Dimensions: Subject:

272 234x156 Business Skills

<< Endows the reader with the core

knowledge to create their own digital product and a foundation for further, advanced learning

Bronze in the 'Business Technology' category for the 2018 Axiom Awards

Author Information

Description

Rob Percival is a web-developer and entrepreneur who has taught over 500,000 students how to code through his online courses on Udemy. His courses have been translated into over five different languages and have taught people all around the world to become proficient and confident webdevelopers.

If you want to master the fundamentals of coding and kick start your career, Confident Coding is the book for you. Everyone has a digital life, but too few truly understand how the software that dominates the world actually works. Coding is one of the most in demand skills on the job market and grasping the basics can advance your creative potential and make you stand out from the crowd.

Rights Sold

Confident Coding provides you with the roadmap you need to enhance your professional life through coding, with insightful and inspirational guidance, including real life success stories, on how to use your new skills. The ability to code can give your CV the edge on the competition, give you greater autonomy and improve your work performance. If you are a self-employed entrepreneur, being able to create your own website or app can grant you valuable freedom and revolutionize your business. If you are an aspiring developer, this book will give you the building blocks to embark on this career path.

First edition: Korean

Rob Percival gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone apps, building Android apps and debugging. On reading this book and honing your skills through practice, you will be able to code in each of these languages, build your own website, build your own app and have the confidence to supercharge your employability.

Online resources include coding exercises and activities where readers can practice and hone their new skills.

Table of Contents

98

Employability, Careers & Entrepreneurship

1 Introduction 2 Why Coding 2.1 Why Coding is Important and What it Can Do For You 2.2 What Coding Is 3 Languages 3.1 HTML 3.2 CSS 3.3 JavaScript 3.4 Python 4 In Practice 4.1 Website Development 4.2 Building an Android App 4.3 Building an iPhone/iPad App 4.4 Debugging 5 Futureproofing Your Career With Coding 5.1 Using Coding to Enhance Your Career Prospects 5.2 Coding and Entrepreneurship: Creating Your Own Business or Product

5.3 Pursuing Coding Further: Becoming a Developer 5.4 Conclusion

Related Titles Ultimate Psychometric Tests 9780749474515 $19.95

Ultimate Aptitude Tests 9780749474072 $19.95

Confident Series Enhance your professional life and master the fundamentals of key digital skills, whatever your career path.

9780749479633 Rob Percival May 2017

9780749480943 Adam Waters January 2018

9780749481001 Kenny Wood January 2018

9780749481544 Kirill Eremenko January 2018

www.koganpage.com/Confident

Ultimate Series Give yourself the best chance at getting the job you want.

www.koganpage.com/Ultimate

9780749482084 Jim Barrett & Tim Barrett July 2018

9780749481384 Lynn Williams July 2018

9780749481407 Lynn Williams July 2018

9780749481667 Martin John Yate August 2018

9780749481537 Martin John Yate August 2018

9780749481308 Jay Surti August 2018

9780749481636 Mike Byron August 2018

Business Myths Avoid myths, fads and misconceptions to get the most out of your career and organization.

9780749479596 Rich Leigh April 2017

9780749480233 Stefan Stern & Cary Cooper October 2017

9780749480745 Jo Owen October 2017

9780749481285 Ian MacRae & Adrian Furnham October 2017

9780749483098 Andy Milligan & Simon Bailey January 2019

9780749483913 Grant LeboďŹ&#x20AC; May 2019

www.koganpage.com/myths

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ISBN: 9780749493301