2 minute read
You Lead
Edition 1
Pages Dimensions Subject 03/10/2020
240 216x138 Leadership
This book << Devises an inspiring plan for business leaders to develop their unique and authentic leadership style, connecting them and their values with their people and customers alike << Proves the benefits of being yourself in business and leadership, from developing communities of faithful supporters, to enabling real values to flourish and drive business << Offers readers tools to implement this new type of leadership, recognizing the challenges of governance and implementation, especially in established businesses
Author Information
Minter Dial is an award-winning published author, strategist and brand expert. The former Head of Redken, part of L’Oréal, he is an indemand storyteller and delivers keynotes and seminars to audiences the world over. He has spoken at events that include SXSW, Adobe Summit, CogX and Netexpo. His advisory work has allowed him to work with brands that include LVMH, Remy Cointreau, Samsung, Credit Agricole, Google and Publicis.
Description
Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren’t truthful and don’t embrace your whole self at work?
There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine.
Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true followers of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.
Learn how you can: - Be yourself, lead by example and merge the professional and personal - Stand for something and allow people to develop true purpose at work - Allow a community to flourish through the right kind of governance model - Radiate your purpose through employees and customers alike for long-term performance
Table of Contents
1 Setting the stage - the need for a new type of leadership 1.1 It’s a rocky world 1.2 Putting the right governance in place 1.3 Life is work, too 2 Merging the personal with the professional 2.1 C.H.E.C.K. model of leadership 2.2 Connecting with people within your organization 2.3 Extending employee-centricity to customercentricity – connecting with people outside of your organization 3 The challenges and realities of implementation 3.1 The inside-out business model 3.2 Brand N.E.W.S. 3.3 Conclusion – navigating your future
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