Kogan Page New Books and Bestsellers January-July 2017

NEW BOOKS AND BESTSELLERS JANUARY – JULY 2017

INNOVATION AND BEST PRACTICE FOR BUSINESS SUCCESS

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Table of Contents Marketing, PR and Sales

5

Strength-Based Leadership Coaching in Organizations

63

6

Coaching and Mentoring

64

7

Developing Employability and Enterprise

65

8

Leadership Team Coaching

66

9

Excellence in Coaching

67

How Cool Brands Stay

10

The Employer’s Handbook 2017-2018

68

Customer Experience Branding

11

The Social Organization

69

Brand Protection in the Online World

12

Strategic Internal Communication

70

On Purpose

13

Predictive HR Analytics

71

Audio Branding

14

Learning for Organizational Development

72

The TV Brand Builders

15

Learning Technologies in the Workplace

73

Understanding Digital Marketing

16

Consultancy, Organizational Development and Change

74

Tactical SEO

17

Building the Agile Business

75

Mobile Marketing

18

Motivation and Performance

76

Building Digital Culture

19

Armstrong on Reinventing Performance Management

77

A Practitioner’s Guide to Account-Based Marketing

20

Leading International Projects

78

The Luxury Strategy

21

Exceptional Talent

79

Neuro Design

22

50 Top Tools for Employee Engagement

80

Artificial Intelligence Marketing and Predicting Consumer Choice

23

Marketing Communications

24 25

Logistics, Operations and Supply Chain Management

81

Creativity and Data Marketing In Your Creative Element

26

Featured Titles

82

Myths of PR

27

The Handbook of Logistics and Distribution Management

83

Successful Internal Communications

28

Fashion Logistics

84

Digital Selling

29

Global Contract Logistics

85

Selling Your Value Proposition

30

Decarbonising Logistics

86

E-Commerce Website Optimization

31

Warehouse Management

87

Social Selling

32

The Operations Advantage

88

Strategic Sourcing Management

89

Strategic Sourcing and Category Management

90

Featured Titles Content - The Atomic Particle of Marketing Essentials of Advertising The New Strategic Brand Management

Business, Risk and Information Management

33

International Supply Chain Relationships

91

Featured Titles

34

The Buyer’s Toolkit

92

People with Purpose

35

Food Supply Chain Management and Logistics

93

International Finance

36

The Lean Supply Chain

94

High Impact Fee Negotiation and Management for Professionals

37

Sustainable Logistics and Supply Chain Management

95

Building a Culture of Innovation

38

A Circular Economy Handbook for Business and Supply Chains

96

Social Entrepreneurship and Innovation

39

Demand-Driven Supply Chain Management

97

IT Governance

40

Understanding Planned Obsolescence

98

Data Strategy

41

Supply Chain Ethics

99

Disruptive Technologies

42

Lowe’s Transport Manager’s and Operator’s Handbook 2017

100

Global Business Ethics

43

International Freight Transport

101

Understanding Islamic Financial Services

44

Transport Operator Licensing

102

The Trusted Executive

45

Essential Leadership

46 47

Employability, Careers and Entrepreneurship

103

4D Leadership The 4G Mobile Revolution

48

Featured Titles

104

Professional Services Proposals Handbook

49

Confident Coding

105

Practical Consultancy Ethics

50

How to Pass Advanced Verbal Reasoning Tests

106

The Risk Management Handbook

51

How to Pass Numerical Reasoning Tests

107

Fundamentals of Risk Management

52

The 30 Day MBA

108

Conduct Risk Management

53

The 30 Day MBA in Marketing

108

Rethinking Reputational Risk

54

The 30 Day MBA in International Business

109

Strategic Decision Making

55

The 30 Day MBA in Business Finance

109

Radical Business Model Transformation

56

How to Write Effective Business English

110

How to be an Even Better Manager

111

The A-Z of Careers and Jobs

112

HR, Organizational Development and Coaching

57

British Qualifications 2017

112

Featured Titles

58

How the Stock Market Works

113

Armstrong’s Handbook of Human Resource Management Practice

59

The Daily Telegraph Guide to Investing

114

Big Change, Best Path

60

The Daily Telegraph Tax Guide 2017

115

Organizational Change Explained

61

The Good Retirement Guide 2017

116

Neuroscience for Organizational Change

62

The Driving Instructor’s Handbook

117

Practical Teaching Skills for Driving Instructors

118

New Books by Month January

May

Building Digital Culture

9780749479657

Selling Your Value Proposition

9780749479916

Creativity and Data Marketing

9780749477240

Disruptive Technologies

9780749477288

E-Commerce Website Optimization

9780749475383

The Employer's Handbook 2017-2018

9780749479534

Fundamentals of Risk Management

9780749479619

Exceptional Talent

9780749479732

Conduct Risk Management

9780749478612

Transport Operator Licensing

9780749480530

Rethinking Reputational Risk

9780749477363

Confident Coding

9780749479633

Radical Business Model Transformation

9780749480455

The A-Z of Careers and Jobs

9780749479473

Learning Technologies in the Workplace

9780749476403

The Daily Telegraph Tax Guide 2017

9780749479510

Armstrong on Reinventing Performance Management The Handbook of Logistics and Distribution Management Understanding Planned Obsolescence

9780749478117

June

9780749478056

The Good Retirement Guide 2017

9780749478674

9780749476779

February

9780749479756

Leadership Team Coaching

9780749478490

The Social Organization

9780749480110

Strategic Internal Communication

9780749478650

50 Top Tools for Employee Engagement

9780749479879

Essentials of Advertising

9780749478391

The Buyer's Toolkit

9780749479817

Mobile Marketing

9780749479794

How to Pass Advanced Verbal Reasoning Tests

9780749480172

Neuro Design

9780749478889

How to Pass Numerical Reasoning Tests

9780749480196

People with Purpose

9780749476953

How the Stock Market Works

9780749480554

High Impact Fee Negotiation and Management for Professionals Essential Leadership

9780749477387

July

Armstrong's Handbook of Human Resource Management Practice Organizational Change Explained

9780749474119

Decarbonising Logistics

9780749480479

International Supply Chain Relationships

9780749480035

How to be an Even Better Manager

9780749480271

9780749475475

The Driving Instructor's Handbook

9780749480295

Learning for Organizational Development

9780749477448

Practical Teaching Skills for Driving Instructors

9780749480318

Motivation and Performance

9780749478131

Global Contract Logistics

9780749475949

Lowe's Transport Manager's and Operator's Handbook 2017 March

9780749478926

Audio Branding

9780749478575

A Practitioner's Guide to Account-Based Marketing

9780749479893

Professional Services Proposals Handbook

9780749478513

Strategic Decision Making

9780749472603

Supply Chain Ethics

9780749479459

International Freight Transport

9780749474348

9780749477400

April

4

Content - The Atomic Particle of Marketing

Artificial Intelligence Marketing and Predicting Consumer Choice Myths of PR

9780749479558

Successful Internal Communications

9780749479718

International Finance

9780749480011

Data Strategy

9780749479855

Understanding Islamic Financial Services

9780749480516

Practical Consultancy Ethics

9780749478537

Consultancy, Organizational Development and Change Building the Agile Business

9780749478636

The Operations Advantage

9780749473549

Sustainable Logistics and Supply Chain Management Demand-Driven Supply Chain Management

9780749478278

www.koganpage.com

9780749479596

9780749480394

9780749479978

Marketing, PR and Sales Innovation and Best Practice in Advertising B2B Marketing Branding Consumer Behaviour CRM Digital Marketing Key Account Management Luxury Marketing Market Research Marketing Communications Marketing Fundamentals Marketing Science Marketing Strategy Public Relations Retail Studies Sales

www.koganpage.com

5

Marketing Science Series Get a clear understanding of tools and techniques Solve difficult marketing challenges Become a more effective, insight-led marketer NEW BOOK

Creativity and Data Marketing

A Practical Guide to Data Innovation Becky Wang Jan 2017 9780749477240 Page 25

Advanced Customer Analytics Targeting, Valuing and Loyalty Techniques Mike Grigsby Oct 2016 9780749477158

Geodemographics for Marketers Using Location Analysis for Research and Marketing Barry Leventhal Jan 2016 9780749473822

Decoding the Irrational Consumer

Practical Text Analytics

How to Commission, Run and Generate Insights from Neuromarketing Research Darren Bridger Aug 2015 9780749473846

Interpreting Text and Unstructured Data for Business Intelligence Steven Struhl Jul 2015 9780749474010

Marketing Analytics

A Practical Guide to Real Marketing Science Mike Grigsby Jun 2015 9780749474171

For more information visit www.koganpage.com/marketingscience

This book

<< Written by Rebecca Lieb, who

is synonymous with content marketing, having conducted and published more content marketing research than anyone else

<< The result of deep quantitative

research and hundreds of hours of interviews with senior marketers at the world’s most respected brands

Content - The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy Edition 1

<< Reveals the importance of content

to owned media initiatives, such as company websites or blogs, as well as the essential role content plays in all other marketing initiatives, from advertising to PR to offline channels

Date: Price:

03/06/2017 $29.95

ISBN Paperback: e-book:

9780749479756 9780749479763

Pages: Format (mm): Subject:

208 234x156 Marketing Communications

Description

Author Information

Content, in all its forms, is the single most critical element of any marketing campaign.

Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. She works with many of the world’s leading brands on digital marketing innovation.

Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York.

Previously, she was Altimeter Group’s digital advertising and media analyst, and prior to that she was vice president at Econsultancy.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years.

Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It will demonstrate the value content brings not only to “owned” media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Table of Contents 1 2 3

Content - the new marketing equation Content marketing vs content strategy The converged media imperative - the role content plays in paid, owned and earned media 4 Native advertising 5 Organizing for content - models to incorporate content strategy & content marketing in the enterprise 6 A culture of content 7 Global content strategy 8 Real-time marketing - the agility to leverage ‘now’ 9 The content marketing software landscape 10 Content marketing performance 11 Connected experiences - from websites to wearables to wherever

Related Titles Paid Attention 9780749473600 $24.95

Paid, Owned, Earned 9780749465629 $26.95

The New Strategic Brand Management 9780749465155 $70.00

Marketing and PR

7

Essentials of Advertising

This book

Edition 1

<< Underpinned by research and

<< A succinct, user-friendly and up-todate introduction to the study of advertising, and the impact it has on society, culture and business practices

Date: Price:

03/02/2017 $39.95

ISBN Paperback: e-book:

9780749478391 9780749478407

Pages: Format (mm): Subject:

216 234x156 Advertising

includes practitioner writings about advertising

<< Analyses the study of advertising within the context of a range of key social sciences and research traditions

Author Information

Description

Dr Robert Cluley is assistant professor at Nottingham University Business School. He has contributed to a range of texts on branding and advertising, along with a plethora of research publications and edited collections. He teaches in the fields of branding, advertising and marketing communications.

Essentials of Advertising offers a succinct, up-to-date and user-friendly introduction to the discipline of advertising. Clear and engaging, this text will allow the reader to understand the full scope of the influence of advertising in our daily lives, in business practice, and in shaping society and culture. Accessible and packed with insights, this text will share the key theories developed by historians, psychologists, sociologists, business scholars, marketers and media researchers - not to mention advertising practitioners themselves. This information will be placed within the context of the discipline as a whole, and the knowledge gleaned will allow readers to develop key analytical skills which can then be applied in their personal interactions with the discipline of advertising.

Succinct, up-to-date and carefully-researched, Essentials of Advertising is sure to become the go-to resource for students and lecturers seeking an introduction to the subject of advertising.

Table of Contents 1

The essentials of advertising: what are adverts and why study them?

2 Big questions: advertising, communication, rhetoric and persuasion 3 Art or science: what do legendary advertisers think about advertising?

4 Ad work: management and organizational perspectives on advertising 5 Information and value: the economics of advertising 6 The hierarchy of effects: the psychology of advertising 7 The society of the spectacle: the sociology of advertising 8 The magic system: cultural studies of advertising 9 The medium is the message: media studies and advertising 10 The distorted mirror: advertising and ethics 11 Next stepsâ&#x20AC;Ś the new essentials of advertising

8

Marketing and PR

Related Titles Marketing Communications 9780749473402 $70.00

The New Strategic Brand Management 9780749465155 $70.00

Adland 9780749464318 $29.95

This book

<< Reveals and explains the latest branding techniques used by companies worldwide

<< Includes expert advice on best

practice for adding culture and content into brands

<< Enables students and practitioners

to stay up to date with targeting, adding recent research and market knowledge to the discipline

The New Strategic Brand Management Advanced Insights and Strategic Thinking Edition 5

Date: Price:

03/01/2012 $70.00

ISBN Paperback: e-book:

9780749465155 9780749465162

Pages: Format (mm): Subject:

512 246x189 Branding

Description

Author Information

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.

Jean-Noël Kapferer is one of the world’s foremost thought leaders on luxury and its brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University’s Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page) and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions including HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).

This updated fifth edition of The New Strategic Brand Management includes new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Introduction: Building the brand when the clients are empowered Why is branding so strategic?

Brand equity in question Strategic implications of branding Brand and business models rand diversity: how specific are different sectors?

Managing retail brands The challenges of modern markets The new brand management Brand identity and positioning Creating and sustaining brand equity Launching the brand Growing the brand Sustaining a brand long term Brand and products: identity and change Growth through brand extensions Brand architecture Multi-brand portfolios Handling name changes and brand transfers Brand turnaround and rejuvenation

20 Managing global brands 21 Brand valuation 22 Financial valuation and accounting for brands

Related Titles The Luxury Strategy 9780749464912 $49.95

Kapferer on Luxury 9780749474362 $39.95

The Brand Challenge 9780749470159 $29.95

Marketing and PR

9

How Cool Brands Stay

This book

<< Includes an entirely new chapter

on Generation Z based on detailed new research

Branding to Generations Y and Z Edition 3 Date: Price:

<< Reveals what drives Generations Y and Z, and how these groups have been impacted by recent events like the recession along with the rise of social media and mobile marketing

03/04/2016 $29.95

ISBN Paperback: e-book:

9780749477172 9780749477219

Pages: Format (mm): Subject:

312 234x156 Branding

<< Features interviews with global

marketing executives of successful brands such as Converse, Heineken, DIESEL, Coca-Cola, MasterCard, eBay and the BBC 2012: Berry – AMA Book Prize for the Best Book in Marketing

Author Information

Description

Joeri Van den Bergh is the co-founder of InSites Consulting, a global new generation research agency with offices in Belgium, the UK, France, Switzerland and the Netherlands.

His clients include global customers such as LEGO, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola.

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.

Rights Sold Edition 1 Chinese (simplified), Polish, Spanish, Dutch, Vietnamese, Chinese (Complex), Czech, Dutch, Russian; Edition 3 Turkish

Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 BerryAMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine’s Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Table of Contents 1 2

Defining Generation Y Developing a brand model for the new consumer 3 What cool means to brands 4 The real thing: brand authenticity 5 We all want unique brands 6 Self-identification with the brand 7 Happiness: Gen Y’s adoration for branded emotions 8 Who’s Next? Generation Z

Related Titles What is a 21st Century Brand?

9780749472627 $49.95

The New Strategic Brand Management 9780749465155 $70.00

How Cool Brands Stay Hot 9780749468040 $29.95

10

Marketing and PR

<< Based on exemplary case studies

Customer Experience Branding

<< Includes a foreword by Sir Richard

Driving Engagement Through Surprise and Innovation

This book demonstrating a practical approach to keeping a brand at the forefront of consumersâ&#x20AC;&#x2122; minds Branson

<< The discussion is driven by practical

methodology throughout, providing a framework to readily translate into a brand strategy

Edition 1

Date: Price:

03/09/2016 $29.95

ISBN Paperback: e-book:

9780749477509 9780749477516

Pages: Format (mm): Subject:

200 234x156 Branding

Description

Author Information

The secret of a brandâ&#x20AC;&#x2122;s success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers.

Brands must continue to introduce innovative and intriguing experiences so that they can remain differentiated and deliver a human message amongst increasingly automated and unremarkable communications.

Thomas Gad is an experienced and inspirational international branding authority, with more than 30 years of experience with many famous brands including Nokia, BMW, Virgin, SAS, Deutsche Bank and Spotify. He is the author of the acclaimed book 4-D Branding and co-author of Managing Brand Me and Beyond Branding and is based in Stockholm, Berlin and Palo Alto, CA, running his own international consultancy business with offices in Scandinavia, Germany, the USA, Russia and the UK.

Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions.

Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Introduction: surprise branding Relation brand Embracing the unexpected Context innovation 4-Dimensional branding Surprise index Coding for surprise Customer (brand) experience Brand play Digital social branding The Chief Surprise Officer (CSO) Case Study 1: Apple Case Study 2: Starbucks Case Study 3: Virgin Case Study 4: LEGO Case Study 5: Adidas Case Study 6: Google Case Study 7: IKEA Case Study 8: GoPro Case Study 9: KLM Case Study 10: Uber Case Study 11: Instagram

Related Titles When Digital Becomes Human 9780749473235 $27.95

Customer Innovation 9780749471644 $39.95

The New Strategic Brand Management 9780749465155 $70.00

Marketing and PR

11

Brand Protection in the Online World

This book

<< Written by an industry expert who

has a unique understanding of the knowledge that brand owners, managers and strategists require regarding online brand protection

A Comprehensive Guide Edition 1

<< Discusses the full scope of Internet infringement, focusing on topics which are most relevant to brand owners, managers and strategists

Date: Price:

03/12/2016 $39.95

ISBN Paperback: e-book:

9780749478698 9780749478704

Pages: Format (mm): Subject:

220 234x156 Branding

<< Delivers insights into key areas

which will allow readers to make the most appropriate online brand protection decisions for their own companies

Author Information

Description

David N. Barnett has spent the last 12 years as Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, assisting global brands to prevent brand abuse online. David’s professional history has allowed him to acquire an understanding not only the requirements of the online brand-protection industry, but also the associated methodologies and underlying technologies. David has worked with clients in a broad range of different industry areas, giving him extensive knowledge of the needs of, and the questions typically asked by, brand owners.

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Introduction Domain names General brand use and abuse E-commerce activity and marketplaces Social media Online fraud Digital piracy Mobile apps Sponsored-ad monitoring Affiliate monitoring ‘Deep’ and ‘Dark’ web Additional and future areas of interest

Related Titles Risk Issues and Crisis Management in Public Relations 9780749451073 $37.50 Crisis, Issues and Reputation Management 9780749469924 £24.99

IT Governance 9780749474058 $95.00

12

Marketing and PR

This book

<< Provides advice and techniques

for applying customer experience management principles to the reader’s company based on case studies and examples from leading brands, including Best Western, giffgaff, LEGO, IKEA and many more

<< Demonstrates clearly how to

achieve brand differentiation and customer loyalty with real world interviews and anecdotes

<< Shows how to ensure authenticity

flows through each touchpoint of a brand

On Purpose Delivering a Branded Customer Experience People Love Edition 1

Date: Price:

03/11/2015 $26.95

ISBN Paperback: e-book:

9780749471910 9780749471927

Pages: Format (mm): Subject:

288 234x156 Branding

Description

Author Information

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.

Shaun Smith is founder and partner of the customer experience consultancy Smith+Co, working with leading brands. A thought leader on customer experience strategy, he has featured many times on CNBC’s Ask the Expert. He is the co-author of Bold (Kogan Page), Uncommon Practice and Managing the Customer Experience.

Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - LEGO - Liberty Global Business Services

- London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos

Table of Contents

Related Titles

1 1.1 1.2 2 2.1 2.2 2.3 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7

Stand Up Purpose driven Purposeful leadership Stand Out Infectious communication Distinctive customer experience Continuous innovation Stand Firm Cult-like culture Distinctive employee experience Experience measurement Never stand still On Purpose profile How to implement – successfully Putting the principles into practice

Andy Milligan is a leading consultant on brand culture. He has worked for almost 20 years advising major organizations on brand building, customer experience and internal culture. Andy appears regularly in the media.

He is the author of Brand it Like Beckham and co-author of Bold (Kogan Page), Uncommon Practice and Don’t Mess with the Logo.

Designing the Purposeful Organization 9780749472207 $39.95 Bold 9780749463441 $26.95

Understanding Social Media 9780749473563 $24.95

Marketing and PR

13

Audio Branding

This book

Using Sound to Build Your Brand

<< Explains why audio branding

Edition 1 Date: Price:

is a crucial element of brand development

<< Explores immediate and upcoming

topics such as audio-enabled devices, digital touch points, and continuous partial attention

03/03/2017 $29.95

ISBN Paperback: e-book:

9780749478575 9780749478582

Pages: Format (mm): Subject:

224 234x156 Branding

<< Provides practical, step-by-step

instructions to enable readers to build an audio language to enhance their brand

Author Information

Description

Laurence Minsky is an award winning copywriter and marketer, with extensive professional experience working on a range of marketing campaigns. He also has an extensive academic background, and teaches in communications, media and marketing.

Audio Branding: Using Sound to Build your Brand offers a thorough overview of the world of audio branding - what it is, why it’s important, and how it can be used to enhance a brand.

Containing fascinating insights into this burgeoning field of marketing, this book is extremely practical and underpinned by research supported by clearly explained real-world examples.

Colleen Fahey is a seasoned creative executive with deep expertise in branding and the multiple marketing touch points. She is the US Managing Director of Sixieme Son, the world’s leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.

Written by authors who have contributed directly to the development of the field, the book contains detailed case studies on companies such as Peugeot (a rule-breaking audio brand), Atlanta Convention and Tourism Body (an emerging audio brand), and Michelin (a global audio brand). Covering relevant issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding shows how audio branding extends to everything from the sounds made by an app, to music played in-store, to the noise a key makes when inserted into an ignition. Combined, all such elements allow a compelling audio language to develop and enhance brand identity.

Table of Contents 1

Preface: why we got interested in audio branding – wake up to the power of audio branding 2 Branding in the digital age 3 It’s time we came to our senses 4 Welcome to the world of audio branding 5 Finding your sound 6 What gets measured 7 The audio branding process 8 How to launch your audio brand 9 Maintaining and evolving your audio brand 10 Branded sounds in environments 11 Postscript: our call to action

14

Marketing and PR

Related Titles Mobile Marketing 9780749479794 $29.95

Understanding Social Media 9780749473563 $24.95

Digital Branding 9780749469955 $29.95

This book

<< Uses a wide range of examples

from major broadcasters around the world to expertly illustrate the marketing, advertising and design approaches that work best in television

<< Includes 50 interviews with

leading practitioners in global TV brands, providing the insider perspective on the challenges and opportunities of marketing television programmes

<< Includes examples drawn from

globally recognised channels and networks, Sky TV, BBC, Fox, ITV, NBCU, AMC, Comedy Central, HBO, UKTV etc. It also includes examples drawn from universally loved television shows including Doctor Who, Mad Men, Game of Thrones, American Horror Story, and major sporting events such as the Olympics and Paralympics

The TV Brand Builders How to Win Audiences and Influence Viewers Edition 1

Date: Price:

03/04/2016 $29.95

ISBN Paperback: e-book:

9780749476687 9780749476700

Pages: Format (mm): Subject:

328 234x156 Branding

Description

Author Information

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line.

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency. He is a recognised thought leader and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.

Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+.

Table of Contents 1 1.1 2 2.1 2.2

The context Marketing in the world of television Building tv channel brands Whatâ&#x20AC;&#x2122;s the point of a tv channel brand?

Relaunching a tv channel: waving a flag on the horizon 2.3 The 800lb gorillas: building a big broadcast brand 2.4 The risk takers: building a TV channel brand with attitude 2.5 Idents: giving a channel a personality 3 Building and promoting tv programme brands 3.1 Marketing drama: glimpsing the future, unravelling the helix and speed dating 3.2 Timing and other secrets: a guide to promoting TV comedy 3.3 Selling the news 3.4 Promoting entertainment shows: scrubbing the shiny floors 3.5 Documentaries and reality: stories and storytellers 3.6 Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion 3.7 Marketing to children: nailing jelly to a moving train 4 Building brands in the age of online tv 4.1 Storyworlds: blurring the lines between content and marketing 4.2 Social media: from viewers to fans to friends

4.3 The future of tv marketing: seismic change, timeless principles 4.4 TV channel design in a multiscreen world (online-only chapter at www.koganpage.com/ TheTVBrandBuilders - please scroll to bottom of page and complete form to access)

Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&AD.

Related Titles How Cool Brands Stay Hot 9780749477172 $29.95

What is a 21st Century Brand?

9780749472627 $49.95

Paid Attention 9780749473600 $24.95

Marketing and PR

15

Understanding Digital Marketing

This book

Marketing Strategies for Engaging the Digital Generation

<< Provides tips on how to connect

Edition 4

<< Looks to the future and the

<< Explains how to choose appropriate online marketing channels

with customers and give them the engagement and interaction they require

Date: Price:

03/11/2016 $29.95

ISBN Paperback: e-book:

9780749478438 9780749478445

Pages: Format (mm): Subject:

472 234x156 Digital Marketing

trends which are shaping those opportunities, such as media sharing, ongoing interactive refinement, and co-creation content marketing

Author Information

Description

Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book which is required reading by more than 100 universities and colleges including Harvard University and the Chartered Institute of Marketing. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

Damian is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper.

Damian is also a partner with Mediaventura, the UKâ&#x20AC;&#x2122;s leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector.

Rights Sold Edition 2 Italian, Russian; Edition 3 Arabic, Chinese (simplified), Turkish, Vietnamese

16

Marketing and PR

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Digital marketing... The origin of Have a plan and stick to it... #Strategy Crouch, touch, pause... #Engage Search: being found online Understanding social media Understanding email marketing Understanding mobile marketing Content marketing and native advertising Understanding programmatic Understanding online PR Understanding performance marketing Understanding the IOT Optimising the customer and user experience The future of digital marketing online chapters Measurement and data: is it working?

Internationalisation: cross border digital Digital transformation 101: a journey of change towards a transformed customer experience

Related Titles Understanding Social Media 9780749473563 $24.95

Understanding Digital Marketing 9780749471026 $29.95

When Digital Becomes Human 9780749473235 $27.95

This book

<< Goes one step beyond ‘process-

driven’ guides, providing a deeper understanding of how search engines work and the theory behind SEO

<< Illustrates concepts with theoretical examples and practical applications based on the experiences of a leading practitioner in the field << Includes more than 20 boxed

features containing useful tools and tips, and worksheets containing step by step creation guides

Tactical SEO The Theory and Practice of Search Marketing Edition 1

Date: Price:

03/08/2016 $29.95

ISBN Paperback: e-book:

9780749477998 9780749478001

Pages: Format (mm): Subject:

200 234x156 Digital Marketing

Description

Author Information

Search engine optimisation is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driven guidance, where tips and tricks which are quick to date, Tactical SEO moves towards a deeper understanding of search marketing and the industry as a whole.

These insights will show how to truly grasp the opportunities, challenges and value that SEO can bring to an online presence in the long term leading to a more strategic and nuanced approach.

Lee Wilson is Head of SEO at Vertical Leap, one of the UK’s most established, industry leading providers of search and digital marketing. Having led digital marketing departments for the last 15 years he is a specialist in delivering integrated search marketing success to businesses from multinationals and global brands to SMEs and start-ups.

Tactical SEO explores: · what succeeds in search marketing but also why, including analysis of ‘ripples’ and other concepts that underpin best practice. · moving from process-driven to organic search marketing and the value of exploiting opportunity. · the Google ethos and the symbiotic nature of Google and SEO. · how a value-checklist can re-focus strategy and generate positive results.

Essential reading for practitioners and students, Tactical SEO provides thought leadership as well as strategic practical applications for those who want to develop real and lasting expertise.

Table of Contents 1 2 3

Re-evaluating SEO Understanding Google The restraints of process-driven SEO and the value of opportunity 4 Supporting longevity with search ripples 5 Thinking about SEO in terms of value rather than ROI 6 Creating a value checklist for SEO 7 Building SEO expertise in-house vs outsourcing 8 Evaluating success in search marketing 9 Planning for the future

Related Titles Understanding Social Media 9780749473563 $24.95

Understanding Digital Marketing 9780749478438 $29.95 Mobile Marketing 9780749479794 $29.95

Marketing and PR

17

Mobile Marketing

This book

How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Edition 2

<< Clear-cut guide on how to structure mobile marketing in a planned and coordinated way

<< Demystifies terms, tools and

techniques, helping readers connect and coordinate the different dynamics across their business

Date: Price:

03/02/2017 $29.95

ISBN Paperback: e-book:

9780749479794 9780749479800

Pages: Format (mm): Subject:

272 234x156 Digital Marketing

<< High-profile case studies including Heineken, Nike Training Club, Google Play and MailChimp

Author Information

Description

Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the CIM, trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company - TargetInternet.com - has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, MasterCard, Aviva and Warner Brothers.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

Rights Sold Edition 1 Arabic, Chinese (simplified), Polish

This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.

Table of Contents 1 1.1 1.2 1.3 1.4

18

Marketing and PR

Mobile Marketing in Perspective Understanding the user journey Technology change and adoption Disruption and integration Devices, platforms and technology: why it doesnâ&#x20AC;&#x2122;t matter 1.5 The future of mobile marketing 2 The Tactical Toolkit 2.1 Mobile sites and responsive design 2.2 Mobile and email 2.3 How to build an app 2.4 Social media and mobile 2.5 Mobile search 2.6 Mobile advertising 2.7 Augmented reality (AR) and virtual reality (VR) 2.8 Quick Response (QR) codes 2.9 Location based devices and beacons 2.10 Near field communication (NFC) and mobile payments 2.11 Instant messenger apps and Short messaging service (SMS) 2.12 Mobile analytics

3 Mobile Marketing Checklists 3.1 Checklists 3.2 Conclusions

Related Titles Mobile Marketing 9780749469382 $24.95

Understanding Digital Marketing 9780749478438 $29.95

This book

<< Features interviews with leading

industry thinkers at senior level (MD, CMO, CEO) from companies such as LinkedIn, Twitter, Facebook, Google and Interbrand

Building Digital Culture A practical guide to successful digital transformation

<< Includes in-depth branded case

studies spanning sectors, sizes and geographies. Case studies include BMW, Barclays, Direct Line group and more

<< Includes discussion of relevant

models and frameworks, including the Digital Capability Framework (taught by business schools and professional bodies)

Edition 1

Date: Price:

03/01/2017 $39.95

ISBN Paperback: e-book:

9780749479657 9780749479664

Pages: Format (mm): Subject:

240 234x156 Digital Marketing

Description

Author Information

The seismic impact which digital continues to have on the world is still in its infancy.

Building Digital Culture argues that what this means for businesses in general, and marketers in particular, is that the digital developments faced by professionals today haven’t had the same gestation period as past technologies. The consequence of this pace is that much focus – be that in research, writing or management consulting – has tended to be on tactical or short-term aspects of digital marketing, whereas the reality is now about marketing in a digital world.

Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 15 years. He is a Course Director for the Chartered Institute of Marketing (CIM), trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast.

It is therefore critical for organisations to implement a permeating, far-seeing digital culture that embraces change and transformation. Building Digital Culture includes interviews from senior practitioners from major corporations such as BMW, LinkedIn, Twitter and Deloitte to share how digital culture has been established at these organisations, and the impact it has had on business practice and ROI. Supported by discussion of the Digital Capability Framework, Building Digital Culture offers readers a practical guide to establishing and maintaining their own unique, successful digital culture.

Table of Contents 1 2 3 4 5 6

Why you need a digital culture Plotting your digital journey The Digital Culture Framework Keeping up with change Epilogue The Digital Culture Toolkit;

Thomas Brown has spent 13 years with the CIM at a range of roles including Director, Associate Director and Head of Insights. He is a management consultant and founder of ThinkStuff, and spends his time consulting, public speaking, and writing on marketing and management.

Related Titles When Digital Becomes Human 9780749473235 $27.95

Mobile Marketing 9780749479794 $29.95

The New Strategic Brand Management 9780749465155 $70.00

Marketing and PR

19

A Practitioner’s Guide to AccountBased Marketing

This book

<< Includes case studies from

practising professionals who are working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more

Accelerating Growth in Strategic Accounts Edition 1 Date: Price: ISBN Paperback: e-book: Pages: Format (mm): Subject:

<< Explores the development of

account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid

03/03/2017 $39.95

<< Gives a step-by-step process for

those wishing to set up an accountbased marketing programme, and use it strategically to accelerate growth in strategic accounts

9780749479893 9780749479909 240 234x156 Key Account Management

Author Information

Description

Bev Burgess is an accomplished marketer and businesswoman. Her background includes senior roles at British Gas, Epson and Fujitsu.

As managing director of The Information Technology Services Marketing Association (ITSMA) in Europe, Bev personally supported companies including Accenture, BT, HewlettPackard, IBM, Microsoft, Orange and Xerox.

Today, as Senior Vice President, Bev leads ITSMA’s Global Account Based Marketing Council, and delivers consulting and training on designing, developing and implementing ABM programmes. Bev is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, and has served as an international trustee.

Account-based marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospects or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives toward achieving the client’s business goals.

A Practitioner’s Guide to Account-Based Marketing includes case studies from practising professionals working in account-based marketing. It explores the development of accountbased marketing as a business practice, including the lessons to learn and the pitfalls to avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.

Table of Contents 1 Setting up an ABM program 1.1 The essential of account-based marketing 1.2 SAP North America case study 1.3 Building the right foundations for ABM 1.4 Fujitsu case study 1.5 Investing in the right tools and technologies 1.6 CSC case study 1.7 Deciding which accounts to focus on 1.8 Fujitsu case study 1.9 The ABM adoption model 2 ABM step-by-step 2.1 Knowing what is driving the account 2.2 KPMG case study 2.3 Playing to the client’s needs 2.4 BT case study 2.5 Mapping and profiling stakeholders 2.6 Juniper Networks case study 2.7 Developing targeted value propositions 2.8 Planning integrated sales and marketing campaigns

20

Marketing and PR

2.9 Cognizant case study 2.10 Executing integrated campaigns 2.11 Evaluating results and updating plans 2.12 Microsoft case study 3 Developing your career as an account-based marketer 3.1 The competencies you need to do ABM 3.2 Managing your ABM career

Related Titles Key Account Management 9780749469405 $49.95

This book

<< Identifies the rules for marketing

luxury products and implementing a luxury strategy

<< Provides the depth insight required to master luxury marketing strategies

<< Includes coverage of human

resources and financial management in the luxury space

The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands Edition 2

Date: Price:

03/09/2012 $49.95

ISBN Paperback: e-book:

9780749464912 9780749464929

Pages: Format (mm): Subject:

408 234x156 Luxury Marketing

Description

Author Information

The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Jean-Noël Kapferer is a worldwide thought leader and expert on brand management.

A Professor of marketing strategy at HEC Graduate School of Management in France and is also a corporate branding consultant. His other popular titles include Kapferer on Luxury and The New Strategic Brand Management.

By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing ‘rules’ upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy.

This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ‘luxury’ across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

Table of Contents 1 1.1 1.2 1.3 1.4 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 3 3.1 3.2 3.3 3.4

Back to luxury fundamentals In the beginning there was luxury The end of a confusion: premium is not luxury Anti-laws of marketing Facets of luxury today Luxury brands need specific management Customer attitudes vis-à-vis luxury Developing brand equity Luxury brand stretching Qualifying a product or service as luxury Pricing luxury Distribution and the internet dilemma Communicating luxury Financial and HR management of a luxury company Strategic perspectives Luxury business models Entering luxury and leaving it Learning from luxury Luxury and sustainable development: convergences and divergences

Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world’s most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, teaching Strategy in Luxury.

Related Titles Kapferer on Luxury 9780749474362 $39.95

Rights Sold Edition 1 Italian, Japanese, Chinese (simplified), Korean

The Management of Luxury 9780749471668 $60.00

The New Strategic Brand Management 9780749465155 $70.00

Marketing and PR

21

Neuro Design

This book

Neuromarketing Insights to Boost Engagement and Profitability Edition 1

<< Enables those involved with the

design and development of online content to increase the credibility and persuasiveness of their work and turn website visitors into customers

<< Introduces readers to new, Date: Price:

03/02/2017 $29.95

ISBN Paperback: e-book:

9780749478889 9780749478896

Pages: Format (mm): Subject:

280 234x156 Market Research

cutting-edge ideas from academic literature as well as commercial research in relation to neuro design and neuroaesthetics

<< Explains high-level, complex neuroresearch in plain English

Author Information

Description

Darren Bridger works as a consultant to marketers, advising on using and analysing data that tap into consumersâ&#x20AC;&#x2122; non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, co-founding both the worldâ&#x20AC;&#x2122;s first full-service agency, Neuroco, and the first agency dedicated to serving the public relations industry, MindLab International, then joining the worldâ&#x20AC;&#x2122;s largest agency, Neurofocus, as its second employee outside of the US.

Businesses of all sizes generate a great deal of creative graphical content, including websites, presentations, videos and social media posts. Companies such as Procter & Gamble, CocaCola, Tesco and Google now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

22

Marketing and PR

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

What is neuro design?

Neuroaesthetics How to make designs more intuitive How first impressions work Multi-sensory and emotional design Saliency maps Visual persuasion and behavioural economics Decoding screens Viral designs Neuro design presentations Conducting research Conclusion

Related Titles Brand Psychology 9780749471736 $39.95

Digital Branding 9780749469955 $29.95

Understanding Digital Marketing 9780749478438 $29.95

This book

<< Serves to integrate widely disparate approaches to predicting consumer choice via artificial intelligence marketing, showing the strengths, weaknesses and best applications of each method and point of view

<< Covers methods and techniques

including Discrete Choice Modelling, Conjoint Analysis and Machine Learning Models, placing all of these in the wider context of predictive analytics and artificial intelligence marketing

<< Explores the human side of

advanced analytics - using data to predict what people will choose

Artificial Intelligence Marketing and Predicting Consumer Choice Edition 1

Date: Price:

03/04/2017 $29.95

ISBN Paperback: e-book:

9780749479558 9780749479565

Pages: Format (mm): Subject:

224 234x156 Market Research

Description

Author Information

The ability to predict consumer choice is a fundamental aspect to success for any business.

In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques presently available to achieve this purpose, each with their own unique advantages and disadvantages. Artificial Intelligence Marketing serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Dr. Steven Struhl PhD, MBA, MA has more than 25 yearsâ&#x20AC;&#x2122; experience in consulting and research, specializing in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimizing service delivery and product configurations and finding the meaningful differences among products and services. Steven also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.

Table of Contents 1 2 3

Who should read this book and why?

Getting the project going Conjoint, discrete choice, and other trade-offs: letâ&#x20AC;&#x2122;s do an experiment 4 Creating the best, newest thing: discrete choice modelling 5 Conjoint analysis and its uses 6 Finishing experiments and on to the nonexperimental world 7 Machine learning and classifications that grow on trees 8 Remarkable predictive models with Bayes Nets 9 Artificial intelligence, ensembles and neural nets

Related Titles Customer Innovation 9780749471644 $39.95

When Digital Becomes Human 9780749473235 $27.95

Understanding Digital Marketing 9780749478438 $29.95

Marketing and PR

23

Marketing Communications

This book

<< Features more underpinning theory to reflect the current state of play for marketing communications experts, including mobile, marketing automation, locationbased marketing, social media campaigns and audits, content marketing, split testing, new listening tools and analytics

Offline and Online Integration, Engagement and Analytics Edition 6

Date: Price:

03/02/2016 $70.00

ISBN Paperback: e-book:

9780749473402 9780749473419

Pages: Format (mm): Subject:

<< Addresses the latest integrated

offline and online with social media approach, with a particular emphasis on analytics, engagement and integration

<< Helps readers understand

difficult concepts with jargon-free explanations and extensive realworld examples and case studies from companies such as Campbell’s Soup, Spotify, PayPal, Liberty Insurance, Kraft and Nike

600 246x189 Marketing Communications

Author Information

Description

PR Smith is a marketing consultant, bestselling business author and inspirational speaker.

Paul has helped hundreds of businesses, from innovative start-ups to established blue-chip companies, boost their results with better marketing.

Marketing Communications provides a comprehensive overview of every aspect of marketing communications. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide readers through the changing face of marketing.

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals.

He has worked with the ballet, film and music industries and with sponsors such as Sainsbury’s and The Prince’s Trust. Ze is a visiting academic at Regent’s University London and he consults on digital marketing for private-sector disruptive start-ups.

Rights Sold Edition 5 Chinese (simplified)

24

Marketing and PR

This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell’s Soup, Spotify, PayPal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts.

Table of Contents 1 Communications background and theories 1.1 New marketing communications 1.2 Branding 1.3 Customer relationship management 1.4 Buyer behaviour 1.5 Communications theory 1.6 Marketing communications research 1.7 Media buying and planning 1.8 Marketing communications agencies 1.9 International marketing communications 1.10 The marketing communications plan 1.11 The changing communications environment 2 Communications tools 2.1 Selling, social selling, sales management and key account management 2.2 Advertising 2.3 Publicity and public relations 2.4 Sponsorship 2.5 Sales promotions, gaming and content marketing 2.6 Direct mail (including e-mail) 2.7 Exhibitions, conferences and events

2.8 Merchandising and point of sale 2.9 Packaging 2.10 Owned media – websites and social media

Related Titles Market Research in Practice 9780749475857 $39.95

The New Strategic Brand Management 9780749465155 $70.00

This book

<< Breaks the mould to provide new

ways of looking at data generation and collection

<< Helps to uncover new

addressable markets and validate preconceptions about customer demand

Creativity and Data Marketing A Practical Guide to Data Innovation Edition 1

<< Considers not only the

methodology required to implement creative data, but also the resource and cultural implications for an organization to help put realistic plans in place

Series: Date: Price:

Marketing Science 03/01/2017 $29.95

ISBN Paperback: e-book:

9780749477240 9780749477257

Pages: Format (mm): Subject:

208 234x156 Marketing Science

Description

Author Information

The world is moving towards universal connectivity at a dizzying rate: thanks to the internet, there will be new ways to connect, converse, transact and experience the world that we cannot imagine today. Underpinning this whole system of connection is an infrastructure that generates a trail of data, a trail that not only tells us about human behaviour, but also tells us about consumer behaviour and market dynamics, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it to gain a competitive advantage.

Becky Wang has led digital, brand and data practice, employing best-in-class research techniques to underpin strategy for clients including Toyota, Proctor and Gamble, General Mills, Sony, Coke Zero, Spotify, AMC Networks, Gilt and Samsung. She ran data strategy, insights and analytics at Droga5, an awardwinning New York creative agency, and led the insights and data practice at Saatchi & Saatchi NY, serving as a lead digital strategist.

Becky has spoken at SXSW, Infopresse, OMMA, iMedia, NYU, Parsons and Social Media Week and written for the Huffington Post, the Financial Times and Fast Company.

Creativity and Data Marketing helps senior marketing professionals improve existing infrastructure, processes and activities to: 1. Find new addressable markets 2. Validate (or re-think) market demand 3. Better understand the consumer 4. Market test and improve the product/service/experience sold 5. Identify consumer touch points beyond paid media (including forums, editorial in blogs, native advertising, and word-of-mouth) 6. Develop, support and apply greater creativity in communications 7. Apply data effectively in â&#x20AC;&#x2DC;creativeâ&#x20AC;&#x2122; fields such as advertising and marketing.

Table of Contents 1

Big ideas that work: The promise of data and creativity 2 Transformation within the (marketing) organization 3 Understanding the data and analytic processes that enhance marketing 4 New mental models for marketing 5 How to create a creativity and data informed organization 6 Media and tech partners that facilitate connections with consumers 7 Case Study - Zappos 8 Case study - Verizon 9 Creative agency relationship - a new model 10 Adoreme - Growth hacking and crowd-sourcing 11 Next practice

Related Titles When Digital Becomes Human 9780749473235 $27.95

Customer Innovation 9780749471644 $39.95

Understanding Digital Marketing 9780749478438 $29.95

Marketing and PR

25

In Your Creative Element

This book

<< Identifies a wealth of elements that affect creativity, and develops a unique ‘Periodic Table of Creative Elements’. The table adds logic and science to the concept of creativity in a simple framework that can be explored by readers to find their most important creative elements to transform their approach to creativity

The Formula for Creative Success in Business Edition 1

Date: Price:

03/12/2016 $29.95

ISBN Paperback: e-book:

9780749477325 9780749477332

Pages: Format (mm): Subject:

240 234x156 Marketing Strategy

<< Demystifies creativity, with

inspiration and practical advice for individuals and companies who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential

<< Grounded in research the book

uses case studies and tools to allow businesses to use creativity for competitive advantage

Author Information

Description

Claire Bridges is founder of the UK’s leading creative training consultancy, Now Go Create, whose philosophy is ‘that everyone can be creative’. At 32, Claire was one of the youngest Managing Directors ever working for a global PR agency, part of the world’s biggest advertising and media company WPP.

In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.

In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique ‘Periodic Table of Creative Elements’. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.

In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world’s most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

Table of Contents 1

26

Marketing and PR

Values: what are your creative values and how do these affect your approach to creativity?

2 Characteristics of creative people: what makes us creative and can we change our behaviour to enhance it?

3 Characteristics of creative companies: how to develop a creative culture 4 Purpose: Why does creativity matter? What do we do it for?

5 The creative process: ten elements which can instantly transform your planning process forever 6 The Creative toolkit: 20 never-fail creativity tools, whatever the problem 7 The Creative Mind: Neuroscientist Ben Martynoga’s whistle-stop tour of your grey matter to find an optimal state to create 8 Criteria: How to spot the BIG idea and make it work 9 Putting it all together: your creative experiment – unlock the potential of your personal formula and learn how to use it

Related Titles Make Your Brain Work 9780749467579 $19.95

The Leader’s Guide to Lateral Thinking Skills 9780749447977 $19.95

Brand Psychology 9780749471736 $39.95

This book

<< Frames a critical look at the world

of PR by exploring a number of myths that endure, and offers frank discussions of what they reveal about the industry

<< Explores a wealth of fascinating PR myths, and provides genuine insights into where these have stemmed from and what lessons they offer PR practitioners and students << Written in an engaging, anecdotal

style while still being underpinned by research and clear, evidencebased conclusions

Myths of PR All Publicity is Good Publicity and Other Popular Misconceptions Edition 1

Series: Date: Price:

Business Myths 03/04/2017 $19.95

ISBN Paperback: e-book:

9780749479596 9780749479602

Pages: Format (mm): Subject:

240 234x156 Public Relations

Description

Author Information

Myths of PR: All Publicity is Good Publicity uses popular myths about the theory and practice of PR as a vehicle for helping students and practitioners to distinguish between fads and triedand-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Rich Leigh has a rich and varied PR background, including as account director at a range of agencies such as 10 Yetis and Frank PR. He is now founder and director of Rich Leigh and Company, and specialises in getting interesting, inspirational and talented people the attention they deserve. Rich also runs the blogger outreach service www.bloggabase. com, which has 12,000 opted-in bloggers, and has received sign-ups from brands including Disney, Ralph Lauren and Tesco.

By exploring topics that all readers will relate to, Myths of PR will shed new light on essential PR methodology. Covering such engaging subjects as “Good products don’t need PR”, “PR is glamorous” and “PR can make you go viral”, it will be an engaging, anecdotal read that offers authentic insights into the reality of PR practice.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Introduction PR is all spin PR can’t be measured All publicity is good publicity Press releases are dead The press ignore good news You have to pay to succeed on social media PR is glamorous Calling the media is a no-no You can make something go viral You have to be an extrovert to succeed in PR PR is a silver bullet Good products market themselves The more you pay, the better the PR job done The relationship doesn’t matter PR results are instant Conclusion

Related Titles Planning and Managing Public Relations Campaigns 9780749468736 $37.50

Campaigns that Shook the World 9780749475093 $19.95

Paid, Owned, Earned 9780749465629 $26.95

Marketing and PR

27

Successful Internal Communications

This book

<< Cuts to the core of what

‘good’ looks like in Internal Communications through a series of experiences taken from a number of leading companies, including WPP, Pizza Express and BG Groups

Real World Strategies to Measure and Manage Employee Engagement Edition 1

<< Offers strategies for effectively

Date: Price:

03/04/2017 $39.95

ISBN Paperback: e-book:

9780749479718 9780749479725

Pages: Format (mm): Subject:

256 234x156 Public Relations

measuring and recording changes in organisational behaviour as a result of Internal Communications, in order to prove its commercial value to senior corporate members

<< Includes direct interviews with

a number of senior engagement and talent officers from global and domestic Internal Communications roles to provide a unique, inside perspective on what works and what doesn’t, and how to craft the right messages to inspire and drive employees forward

Author Information

Description

Annabel Dunstan has worked in senior positions at top firms and in-house, with clients including Coca-Cola Enterprises, Microsoft and Three. She now owns growth advisers G&R and co-founded engagement consultancy Q&R, co-creating a toolkit to measure and manage client satisfaction and employee engagement.

Successful Internal Communications will give readers a unique, inside perspective on what works and what doesn’t in the world of corporate internal communication (IC) and strategy.

Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they learned along the way, and what remains challenging.

Imogen Osborne has spent over 20 years in the Communications Industry in senior leadership roles at, Skype, Cisco and Edelman.

As well as co-founding Question and Retain, she set up QuestionONE in 2010 with the aim of changing the way PR Agencies measure and manage client satisfaction.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. Successful Internal Communications will enable readers to prove its value to senior company members by demonstrating its clear impact on ROI.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

12

28

Marketing and PR

Successful Internal Communications Carol-Ann White - Chief Talent Officer - Landor, WPP Jo Harvey - Head of Engagement - Pizza Express Norman Pickervance - Advisor, author, activist Grant Thornton Laura Ferguson - People Engagement and Change - BG Group Helen van Held - Head of Global Communications - GE Capital Vickie Sheriff - Heathrow Jenny Burns - Just Retirement Suzanne Peck - President Institute of Internal Communications Fiona Shepherd - CEO of April-Six (part of the Mission Group) Shiona Adamson - Head of Internal Communication and Communication Services Natural England Summary & conclusion

Related Titles Internal Communications 9780749469320 $29.95

Campaigns that Shook the World 9780749475093 $19.95

Crisis, Issues and Reputation Management 9780749469924 $39.95

This book

<< Explains in a very logical way the

need for a new approach to selling, what that is, and how it is applied

<< Considers how to complement

a personal brand by building a reputation, credibility and trust online, and how to grow a following amongst key contacts

<< Addresses creating value by having something worthwhile to say and choosing the best social networks for a brand

Digital Selling How to Use Social Media and the Web to Generate Leads and Sell More Edition 1

Date: Price:

03/09/2016 $24.95

ISBN Paperback: e-book:

9780749475079 9780749475086

Pages: Format (mm): Subject:

224 234x156 Sales

Description

Author Information

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information.

To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.

Grant Leboff is one of the UKâ&#x20AC;&#x2122;s leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as its non-executive director and runs a strategic consultancy via the Sticky Marketing Club Ltd and the Sticky Communication Agency Ltd. He frequently presents at events around the world and regularly contributes to outlets such as the Daily Telegraph, The Independent, The Financial Times and BBC Radio. He is author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

Packed with great advice for engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build an online network and more. Readers will benefit from this straightforward and practical book from one of todayâ&#x20AC;&#x2122;s thought leaders on digital sales and marketing.

Table of Contents 1

Prologue: are you suffering from pike syndrome?

2 Why embracing the social web is vital 3 How the sales role changes in a digital environment 4 Preparing to go online 5 The lead generation model in a digital world 6 Measuring the new digital sales funnel 7 Creating value - the how and why of content 8 The journey from engagement to opportunity 9 Getting noticed 10 Tools and platforms 11 Epilogue: the need for sales and marketing to work together

Related Titles Understanding Digital Marketing 9780749478438 $29.95

Understanding Social Media 9780749473563 $24.95

Stickier Marketing 9780749471088 $27.95

Marketing and PR

29

Selling Your Value Proposition

This book

<< Includes clear, step-by-step

guidelines to help readers design a value proposition for their own businesses, outlining the techniques the authors have honed during their experience with over 600 companies

How to transform your business into a selling organisation Edition 1

<< Outlines the profit-based

Date: Price:

03/05/2017 $39.95

ISBN Paperback: e-book:

9780749479916 9780749479923

Pages: Format (mm): Subject:

240 234x156 Sales

implications that arise from not having a successful method in place to sell a value proposition

<< Explains the importance of

translating a value proposition into a sales proposition, and using it to target one specific customer (or group of customers)

Author Information

Description

Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant.

She is clinically qualified in Transactional Analysis and holds an MBA.

Businesses are losing customers to competitors because they are not engaging with customers effectively. The first step to resolving this problem is creating a customer-focused value proposition, but having a value proposition alone is not enough. There also needs to be a company-wide, streamlined sales approach to convey that value proposition and sell it to customers.

Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and a member of the International Transactional Analysis Association.

Dr Tamara Howard is a Harvard Graduate with business experience spanning the USA and Europe. She runs a business consultancy focusing on growth. Over her distinguished career Tamara has lead sales teams in selling many multi-million pound deals.

Selling Your Value Proposition offers practical, step-by-step advice to help readers successfully package, market and sell their value proposition. It will include case studies and interviews with business leaders and key influencers to show how value propositions are sold across a range of industries. All in all, Selling Your Value Proposition will empower readers to align company resources in a customer-centric selling process to effectively convey the message of their value proposition.

Table of Contents 1 2 3

Introduction How the world has changed Why a value proposition is critical to business survival 4 Lessons learned from 600+ organisations 5 Designing the sales proposition 6 The sales process 7 Turning your value proposition into your sales propositions 8 Crafting your sales story 9 Winning business â&#x20AC;&#x201C; the laws of selling your value proposition

Related Titles Creating and Delivering Your Value Proposition 9780749455125 $39.95

Customer Innovation 9780749471644 $39.95

On Purpose 9780749471910 $26.95

30

Marketing and PR

<< Identifies free or inexpensive tools

E-Commerce Website Optimization

<< Supports the transition to

Why 95% of Your Website Visitors Donâ&#x20AC;&#x2122;t Buy, and What You Can Do About it

This book to gain insights into an online customersâ&#x20AC;&#x2122; behaviour, and how to access them

becoming a data-driven organization, helping to adopt a scientific approach to implementing an optimized e-commerce website

<< Highlights which are the really

effective changes to undertake, allowing the reader to focus their valuable time on tangible efficiencies and revenue gains

Edition 1

Date: Price:

03/01/2017 $29.95

ISBN Paperback: e-book:

9780749475383 9780749475390

Pages: Format (mm): Subject:

240 234x156 Sales

Description

Author Information

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.

Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimisation agency. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for a number of associations. Dan writes regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at many international conferences.

Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organizationâ&#x20AC;&#x2122;s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Johann van Tonder is COO at AWA Digital. He has used the principles and techniques in this book to deliver massive sale improvements for big and small e-commerce businesses alike.

Having trained and coached optimisation teams around the world, he makes complex concepts easy to understand.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Introduction to e-commerce website optimization The kick-off How people buy Essential research Add depth with further research Merchandising analytics Creating the optimization plan Hypotheses and creative work Testing your hypothesis Personalisation Optimizing the optimization People and culture Multilingual conversion optimization Launching a new website

Related Titles Understanding Digital Marketing 9780749478438 $29.95 Mobile Marketing 9780749479794 $29.95

Understanding Social Media 9780749473563 $24.95

Marketing and PR

31

Social Selling

This book

Techniques to Influence Buyers and Changemakers Edition 1 Date: Price:

<< A ‘how to’ guide, this provides a

clear, step-by-step blueprint for social selling success based on building authority and influence in target communities

<< Full of practical and proven advice

borne of hard-won experience rolling out these techniques across large sales forces

03/07/2016 $29.95

ISBN Paperback: e-book:

9780749478018 9780749478025

Pages: Format (mm): Subject:

208 234x156 Sales

<< Outlines how to roll out this

strategy across an organisation including investment, risk and governance, working across teams and technology platforms

Author Information

Description

Tim Hughes is a social selling innovator and pioneer and has been listed by Forbes as one of the ‘Top 100 Social Sellers’ globally. Tim was involved in rolling out one of the most advanced social selling programmes across 2,000 salespeople in Western Europe.

As the digital landscape has changed buyers’ habits it’s increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and ‘hack’ the buying process.

Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:

Matt Reynolds is a technology sociologist, social selling technology entrepreneur and entrepreneur. He’s written more than a dozen books, the most recent being Death of the PC, a look at the social changes that caused the rise of smartphones and tablets in general society.

- How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with changemakers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.

Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK’s leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.

Table of Contents 1 2 3 4 5 6 7 8

Introduction to social selling Community and tribalism Your identity within social networks Talking to strangers Controlling influence The mechanics of traditional sales Moving from an analogue to a social mindset Selling the idea of social selling and measuring success 9 How to use technology to your advantage 10 Digital maturity 11 Five steps to getting you started;

32

Marketing and PR

Related Titles Understanding Social Media 9780749473563 $24.95

Understanding Digital Marketing 9780749478438 $29.95

Mobile Marketing 9780749479794 $29.95

Business, Risk and Information Management Innovation and Best Practice in Business & Management Skills Compliance & Regulation Corporate Governance & CSR Information & Data Management International Business Leadership Management Science Management Thinking Professional Services Risk Management Strategy

www.koganpage.com

33

Latest Kogan Page Handbooks Handbooks are Kogan Pageâ&#x20AC;&#x2122;s essential specialist guides for business success. Written by experts in their field, full of practical features and international case studies, they provide detailed and comprehensive content for professionals. Readers will come away with a wide-ranging and profound understanding of their chosen field, as well as a valuable resource that can be referred to at multiple stages in their career.

The Public Private Partnership Handbook How to Maximize Value from Joint Working Malcolm Morley Oct 2015 9780749474263

The Knowledge Managerâ&#x20AC;&#x2122;s Handbook

A Step-by-Step Guide to Embedding Effective Knowledge Management in your Organization Nick Milton and Patrick Lambe Apr 2016 9780749475536

The Risk Management Handbook A Practical Guide to Managing the Multiple Dimensions of Risk Edited by David Hillson Jun 2016 9780749478827 Page 51

The Handbook of International Trade and Finance, 2nd Edition

The Complete Guide for International Sales, Finance, Shipping and Administration NEW BOOK

Professional Services Proposals Handbook

Anders Grath Aug 2016 9780749475987

A Practical Guide to Winning the Competitive Bidding Process

Matthew Fuller and Tim Nightingale Mar 2017 9780749478513 Page 49

The Legal Risk Management Handbook

An International Guide to the Sources of Legal Loss and How to Protect Your Business Matthew Whalley and Chris Guzelian Dec 2016 9780749477974

This book

<< Is the third book from best-selling author Kevin Murray, whose previous works The Language of Leaders and Communicate to Inspire, were both nominated for the CMI Management Book of the Year Awards in 2013 and 2014 respectively

People with Purpose How Great Leaders Build Thriving Teams and Organizations Edition 1

<< Gives readers a glimpse of

leadership brilliance through exclusive interviews with 30 top CEOs regarding purpose, values and engagement

<< Reveals insights from leaders

of Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic

Date: Price:

03/02/2017 $29.95

ISBN Paperback: e-book:

9780749476953 9780749476960

Pages: Format (mm): Subject:

264 234x156 Leadership

Description

Author Information

This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance.

Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching.

He has almost 40 years’ experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013 and Communicate to Inspire, shortlisted for the CMI Management Book of the Year Award 2014.

Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company’s vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.

People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization’s unique vision to employees and stakeholders. Kevin Murray interviews different leaders who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with top CEOs from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic.

Table of Contents 1 2 3 4 5 6 7 8 9

Introduction Finding purpose It’s all in the mind The purpose movement Purpose at work and employee engagement The secret to unlocking discretionary effort The value of values The value of purpose From surviving to thriving: the importance of a long-term vision 10 Authentic purpose: how to inspire more passionate, engaged and flourishing employees 11 Culture is an asset: what leaders do to encourage and craft the right winning culture 12 The purpose, vision and values framework: How leaders fuse purpose and values with vision and goals

13 Purposeful conversations: how leaders embed their vision and values and align their organisations 14 How to define your own leadership purpose: you can’t inspire your team if you aren’t inspired yourself 15 How to bring together purpose and values, vision and goals: the framework that liberates decision making and helps to create alignment

Related Titles The Language of Leaders 9780749468125 $24.95

Business, Finance, Risk, Information Management

35

International Finance

This book

<< Includes a highly accessible,

engaging introduction to what can sometimes be a difficult, technical subject

For Non-Financial Managers Edition 1

<< Is a new, original textbook, rooted

Date: Price:

03/04/2017 $49.95

ISBN Paperback: e-book:

9780749480011 9780749480028

Pages: Format (mm): Subject:

288 234x156 Accounting & Finance

in Europe rather than adapted from a US text, but drawing on examples and practice from around the world

<< Offering an up-to-date approach

to the subject, post global financial crisis

Author Information

Description

Dora Hancock has over thirty years’ teaching experience at universities in the UK including Birmingham City University and Leeds Beckett University. In recent years her teaching has focused solely on finance, including international finance, corporate finance and investment finance on undergraduate, postgraduate and professional courses. She has taught both UK and international students.

Dora is passionate about teaching and writing materials for both students and lecturers to use. She co-authored the successful textbook, ‘Taxation: Policy and Practice’ (Cengage Learning) for many years with Andrew Lymer.

International Finance offers a clear and accessible introduction to the fundamental principles and practice of international finance in today’s world, from the international financial environment and exchange rates, to financing multinational companies and international investment. The theory and techniques are presented with the non-financial manager in mind, and the theoretical material is supplemented by case studies and a discussion of the appropriateness of the various techniques and principles to solve practical problems. This book draws from examples and practice around the world, helping students of international corporate finance, particularly non-specialist finance students, understand the complexities of modern Europe and comparative systems of finance globally.

International Finance should be essential reading for anyone studying international finance or needing an up-to-date, engaging resource to help them navigate the complicated and everchanging global financial world. Key theories and terms are explained and defined, avoiding unnecessary jargon and acknowledging that many readers are coming to the subject with little or no prior knowledge of corporate finance at all.

Table of Contents

36

Business, Finance, Risk, Information Management

1 The International Financial Environment 1.1 The rise of the multinational and the international monetary system 1.2 The institutions and participants that make up the global financial system 1.3 The history of exchange rates, the IMF and the world bank 1.4 The euro and the global financial environment post the global financial environment 2 Exchange Rates 2.1 Exchange rate regimes 2.2 Parity conditions and forecasting exchange rates 2.3 Currency markets 2.4 Measuring and managing exchange risk 3 Financing the Multinational Company 3.1 Financing international trade 3.2 Long term sources of finance 3.3 International cash management 4 International Investment 4.1 Investing directly in foreign enterprises 4.2 International investment appraisal 4.3 Country risk analysis

4.4 Long term financing 4.5 Capital structure

Related Titles Accounting and Finance for Managers 9780749469139 $60.00

The Handbook of International Trade and Finance 9780749475987 $80.00

This book

<< Provides an integrated, systematic approach to setting, negotiating and managing higher fees for those in professional services

<< Helps professionals turbo-charge

their careers by showing them how to master career-critical negotiating skills to improve both client relationships and profitability

<< Offers professional services

firms management guidance in implementing the most effective processes and systems to encourage higher fee earning by their professionals

High Impact Fee Negotiation and Management for Professionals How to Get, Set, and Keep the Fees You’re Worth Edition 2

Date: Price:

03/02/2017 $39.95

ISBN Paperback: e-book:

9780749477387 9780749477394

Pages: Format (mm): Subject:

288 234x156 Business & Management Skills

Description

Author Information

The pressure on professional service firms and their professionals has never been higher.

High Impact Fee Negotiation and Management for Professionals offers practical guidance that enables the reader to charge the fees they know reflect the value they bring through high impact. Learn how to apply a powerful, consistent approach to make sure the ‘golden triangle’ of setting the price, getting the price and keeping the price works in your favour.

Develop a strategy to enhance the profitability of engagements through pricing, fee structuring, scoping, and negotiating. Understand the key steps management need to take to embed supporting processes and the appropriate culture. Expert negotiator, PSF consultant and trainer Ori Wiener’s invaluable guide gives the reader the skills, tips and techniques that have been proven to deliver results.

Ori Wiener is a strategic business development consultant and executive coach to senior executives of professional services firms. He also delivers high impact fee negotiation and fee management skills training. Ori founded GARA Consulting and co-founded the Møller PSF (Professional Services Firms) Group Cambridge, one of Europe’s leading firms specialising in the support of professional services firms. He previously led global business development and marketing at Linklaters, and worked as an investment banker for S.G. Warburg/ UBS and Lehman Brothers in London, New York, Mexico and other locations. He has a unique combination of perspectives as client, insider and consultant to PSFs.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

What is different about buying professional services?

Why Professional Services Firms are different The challenge of pricing PSF work Generating value with fee structures How to deal with procurement - the importance of scope Raising the institutional game Preparing for fee negotiations Critical first steps - planning How to raise your negotiation success: deliver a credible opening Act 2: Managing the flow of concessions to capture value Act 3: Locking in gains through effective closing Creativity - The ultimate negotiation skill Impact of style Impact of culture and gender Having another go at squeezing the lemon: advanced techniques and approaches Managing a PSF project profitability

Related Titles High Impact Fee Negotiation and Management for Professionals 9780749467692 $44.95 Negotiation for Purchasing Professionals 9780749467715 $44.95

Creating and Delivering Your Value Proposition 9780749455125 $39.95

Business, Finance, Risk, Information Management

37

Building a Culture of Innovation

This book

<< Explains the business benefits of

developing a culture of innovation and links it directly with the achievement of strategic goals

A Practical Framework for Placing Innovation at the Core of Your Business Edition 1

<< Gives readers the tools to assess

the current innovation-readiness of an organization, identifying enablers and inhibitors to success

<< Provides a step-by-step framework

Date: Price:

03/12/2015 $34.95

ISBN Paperback: e-book:

9780749474478 9780749474485

Pages: Format (mm): Subject:

for cultural change that is flexible, robust and implementable

232 234x156 Business & Management Skills

Author Information

Description

Cris Beswick spent over a decade as a successful entrepreneur & CEO building an award-winning design group. He then founded The Future Shapers, an innovation consultancy specializing in strategy, leadership and culture required for innovation.

Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires the reader to embed innovation into organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing organizational culture to one that supports Building a Culture of Innovation, the reader will remove the barriers that stop them from responding quickly and agilely to changing market conditions and opportunities for growth.

Derek Bishop has over twenty yearsâ&#x20AC;&#x2122; as an expert on culture change and is considered one of the leading thinkers on creating high-performance cultures. Derek is the co-founder of boutique agency Culture Consultancy, helping to deliver sustainable performance improvements through successful organizational culture change.

Jo Geraghty, former head of HR for Goldman Sachs France and Switzerland, brings a wealth of practitioner experience to change projects.

With a global expert reputation, Jo specializes in working with leadership teams of global organizations operating in large, complex and regulated environments.

Building a Culture of Innovation presents a practical framework to follow to design and embed a culture of innovation in a business. The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing the readerâ&#x20AC;&#x2122;s organizationâ&#x20AC;&#x2122;s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.

Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.

Table of Contents 1

Introduction: So you think your organization innovates?

2 Understanding where you are today 3 Building an innovation leadership team 4 Designing the future 5 Communication and people engagement 6 Building innovation aptitude 7 Embedding a culture of innovation 8 Conclusion

Related Titles Riding the Creative Rollercoaster 9780749472139 $14.95 Innovation 9780749469665 $24.95

Engaging Change 9780749472917 $34.95

38

Business, Finance, Risk, Information Management

<< Showcases innovative solutions

Social Entrepreneurship and Innovation

<< Draws out the lessons learned by

International Case Studies and Practice

This book to social problems through case studies from Africa, India, the United States and Europe each innovator, enabling the reader to learn from their successes and mistakes

<< Bridges the gap between business and social entrepreneurship by exploring new business models to support social innovation

Edition 1

Date: Price:

03/03/2016 $34.95

ISBN Paperback: e-book:

9780749475918 9780749475925

Pages: Format (mm): Subject:

304 240x170 Entrepreneurship

Description

Author Information

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity of mobile phones, there are more people working to solve pressing social and environmental problems in the world today than ever before in human history. Social Entrepreneurship and Innovation presents the journeys of pioneering - and often accidental - social innovators who, faced with a problem, used their courage, tenacity and creative thinking to find a solution.

Ken Banks, founder of global non-profit organization kiwanja.net, devotes himself to the application of mobile technology for positive social and environmental change in the developing world. He is a PopTech Fellow, a Tech Awards Laureate, an Ashoka Fellow and a National Geographic Emerging Explorer. He was appointed Entrepreneur in Residence at CARE International in 2015, elected a Fellow of the Royal Society of Arts in 2012, and in 2013 he was nominated for the prestigious TED Prize.

Using their own words to reflect upon their experiences, these cases do not gloss over the setbacks and the dead-ends social entrepreneurs can face. Instead, readers will gain a realistic insight into the challenges and an engaging look at the problem-solving mindset needed to overcome them. From a life-saving project to bring solar-powered lighting to midwives in Nigeria, to a news dissemination service that’s grown from small beginnings to have a global impact, each case study draws out the lessons learnt by the innovators, providing guidance and advice for those looking to follow in their footsteps. Social Entrepreneurship and Innovation is an invaluable resource for social entrepreneurs and innovators looking for new ideas and insight into what really works - and what doesn’t.

Table of Contents 1 2

Introduction, by Ken Banks of kiwanja.net ‘Wonders of the solar system: reducing maternal mortality in developing regions’, by Laura Stachel of We Care Solar 3 ‘Closing Latin America’s digital divide’, by Rodrigo Baggio of Centre for Digital Inclusion (CDI) 4 ‘Patent Wars: fighting Big Pharma to enable access to drugs for all' by Priti Radhakrishnan of I-MAK 5 ‘Data Science, technology and design for social justice' by Jessica Anderson and Joumana al Jabri of Visualizing Impact 6 ‘Bringing the Silicon Valley Revolution in technology and business to global health’ by Joel Selanikio of Magpi 7 ‘Food waste meets food poverty: closing the loop’ by Kelvin Cheung and Michael Norton of Foodcycle 8 ‘Innovation in Africa’s Silicon Savannah’ by Erik Hersman of Ushahidi 9 ‘Touch-based treatment for autism’ by Louisa Silva of Qigong Sensory Training Institute (QSTI)

10 ‘Reconnecting the disconnected: A Story of technology, refugees and finding lost family’ by David and Christopher Mikkelsen of Refugees United 11 ‘Let a billion readers bloom’ by Brij Kothari of Planet Read 12 ‘Keep calm and dream in Tunisia: supporting sustainable development in Tunisia and North Africa through empowering youth, women and farmers' by Sarah Toumi of Dream in Tunisia 13 ‘The reluctant geneticist’ by Sharon Terry of Genetic Alliance 14 ‘Power to the people: reengineering democracy’ by Tarik Nesh Nash of Govright

Related Titles Communicate to Inspire 9780749468149 $24.95

Entrepreneurship

39

IT Governance

This book

An International Guide to Data Security and ISO27001/ISO27002

<< Provides best practice advice for organizations to implement a robust IT governance system

<< Is fully aligned with the latest

Edition 6

regulations and standards, including ISO 27001:2013

Date: Price:

03/09/2015 $95.00

ISBN Paperback: e-book:

9780749474058 9780749474065

Pages: Format (mm): Subject:

<< Empowers readers to better protect their businesses against external cyber threats and provides a clear risk management framework

360 234x156 Information & Data Management

Author Information

Description

Alan Calder is founder-director of IT Governance Ltd, which provides IT governance, compliance, risk management and information security books, trading tools, consultancy and training. Alan consults with companies internationally on matters relating to information security.

Steve Watkins is a director at IT Governance, Chair of the ISO/IEC 27001 User Group - the UK Chapter of the ISMS International User Group - and contracted Technical Assessor for UKAS, assessing certification bodies offering ISMS/ ISO 27001 and ITSMS/ISO 20000-1 accredited certification. He sits on the UK national standards body’s technical committees RM/1, IST/33 and sub-committee IST/33/1 , and is Chair of IST/33/1 Panel 2, which is responsible for the UK’s contributions to standards including ISO 27006, 27007, 27008 and 27021.

Faced with constant and fast-evolving threats to information security and with a growing exposure to cyber risk, managers at all levels and in organizations of all sizes need a robust IT governance system. Now in its sixth edition, the bestselling IT Governance, 6th edition, provides guidance for companies looking to protect and enhance their information security management systems and protect themselves against cyber threats. IT Governance has been fully updated to take account of current cyber security and advanced persistent threats and reflects the latest regulatory and technical developments, including the 2013 updates to ISO 27001/ISO 27002.

Including coverage of key international markets, IT Governance is the definitive guide to implementing an effective information security management and governance system.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

40

Business, Finance, Risk, Information Management

Why is information security necessary?

The UK Combined Code, the FRC Risk Guidance and Sarbanes–Oxley ISO27001 Organizing information security Information security policy and scope The risk assessment and Statement of Applicability Mobile devices Human resources security Asset management Media handling Access control User access management System and application access control Cryptography Physical and environmental security Equipment security Operations security Controls against malicious software (malware) Communications management Exchanges of information

21 System acquisition, development and maintenance 22 Development and support processes 23 Supplier relationships 24 Monitoring and information security incident management 25 Business and information security continuity management 26 Compliance 27 The ISO27001 audit

Related Titles Social Media Risk and Governance 9780749474577 $37.95

This book

<< Understands the skills needed to

deliver an effective and robust data strategy

<< Shows the reader how

data (big and little) generates business value and how to turn data into useable insights, actions and profit

<< Written by best-selling business

author, Bernard Marr, a keynote speaker and consultant in strategic performance, analytics, KPIs and big data

Data Strategy How to Profit from a World of Big Data, Analytics and the Internet of Things Edition 1

Date: Price:

03/04/2017 $29.95

ISBN Paperback: e-book:

9780749479855 9780749479862

Pages: Format (mm): Subject:

224 234x156 Information & Data Management

Description

Author Information

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However, less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He has worked with and advised many of the worldâ&#x20AC;&#x2122;s best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse.

What is the value of data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. It shows the reader how to: - define strategic data assets and data audience - gather the required data and put in place new collection methods - get the most from predictive analytics and machine learning - have the right technology, data infrastructure and key data competencies - ensure the reader has an effective security and governance system in place to avoid huge financial, legal and reputational problems.

Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Table of Contents 1 2 3 4 5 6 7 8 9

Why every business is now a data business Deciding your strategic data needs Defining your data audience Sourcing and collecting data Turning data into insights Creating the technology and data infrastructure Building data competencies in your organisation Factoring in data security, ownership and other key considerations Executing (and revisiting) the data strategy

Related Titles IT Governance 9780749474058 $95.00

Data-driven Organization Design 9780749474416 $39.95

Fundamentals of Risk Management 9780749479619 $70.00

Business, Finance, Risk, Information Management

41

Disruptive Technologies

This book

<< Gives business executives the tools and knowledge to decide how best to use emerging and rapidly changing technologies

Understand, Evaluate, Respond Edition 1

<< Offers a quick-to-master framework

Date: Price:

03/05/2017 $29.95

ISBN Paperback: e-book:

9780749477288 9780749477295

Pages: Format (mm): Subject:

to assess the potential of an emerging technology and create a strategic response

<< Provides a full decision-making

toolkit including questions and exercises to evaluate technologies and choose the best response

240 234x156 Information & Data Management

Author Information

Description

Paul Armstrong, currently running his own private emerging technology advisory, HERE/ FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team. He is an in-demand speaker on social technologies and strategy topics, and works with Breakthrough Funding to advise technology start-ups. He has an online column in the Guardian in addition to several other high profile outlet writing assignments, and also advises the UK Government on digital strategy.

Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business.

This highly practical book offers organizations a distinct response to emerging technologies (including Bitcoin and Blockchain, graphene and 3D nanotechnology) and other external factors (such as the sharing economy, mobile penetration, millennial workforce, ageing populations) that impact on their business, client service and product model. Disruptive Technologies provides a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and whatâ&#x20AC;&#x2122;s the best response? By using a quick-to-master evaluation and decision-making framework - structured around the key dimensions of Technology, Behaviour, Data and Design (TBD).

Emerging technologies guru Paul Armstrong offers a clear guide to the key disruptive technologies and a toolbox of frameworks, checklists, and activities to evaluate their possibilities. Disruptive Technologies enables forecasting of potential scenarios, implementation of plans, alternate strategies and the ability to handle change more effectively within an organization. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

42

Business, Finance, Risk, Information Management

Introduction Emerging technologies Disruptive and emerging technology - the brutal truth The Innovation Expectation Gap TBD â&#x20AC;&#x201C; Technology, Behaviour, Data, Design Advanced TBD How to get sign off Creating open businesses / departments Things to watch out for Dis-innovation Disruption and the Millennial generation The future of TBD and emerging technologies Conclusion / Final Thoughts

Related Titles When Digital Becomes Human 9780749473235 $27.95

IT Governance 9780749474058 $95.00

Building a Culture of Innovation 9780749474478 $34.95

This book

<< Gives the reader the knowledge and confidence to make sound ethical decisions in all business activities

Global Business Ethics Responsible Decision Making in an International Context

<< Provides easily implementable

practical guidance in the form of decision-making trees and a model organizational ethics code

<< Features detailed analysis of

international ethical issues such as the conflict between Sharia law and Western principles

Edition 1

Date: Price:

03/11/2015 $39.95

ISBN Paperback: e-book:

9780749473952 9780749473969

Pages: Format (mm): Subject:

248 240x170 International Business

Description

Author Information

Corporate social responsibility, sustainability and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decisionmaking within the complications of the international business landscape.

Ronald D Francis is Professor Emeritus in Ethics and Governance at Victoria University, Melbourne. His experiences in ethics extends over decades, and includes a period as Chairman of a national ethics committee, and as a member of a psychologistsâ&#x20AC;&#x2122; registration board, as well as ten years on a research ethics committee. As a consultant, he has worked with corporations and universities to develop ethics codes and deliver practical business ethics training.

Underpinned by theory and including worked-through examples of ethical dilemmas and their solutions, this textbook will guide the reader beyond theory to real-world business decisions.

Practical tools such as decision trees and suggested principles to apply in dilemma situations give readers the skills and confidence to tackle the ethical challenges they face. Global Business Ethics offers a unique working code of ethics provided as a model with guidance to readers for adaptation and implementation. Case studies include: Walmart, Hersheyâ&#x20AC;&#x2122;s, Citibank, Ford, Nike, Johnson & Johnson, Harley-Davidson, The Body Shop and Procter and Gamble.

A chapter on the legal aspects of ethics provides guidance on the complex relationship between law and ethics in international business. The final part takes an in-depth look at the practical application of ethics in business life. Covering all the major theories of ethics, including an examination of the role of quantification of ethics, Global Business Ethics demonstrates how their principles can be applied to inform better business decisions.

Table of Contents 1 1.1 1.2 1.3 1.4 1.5 2 2.1 2.2 3 3.1 3.2 3.3 3.4

The Necessity, Justification and Research into Cross Cultural Business Ethics Background to ethics Justification for ethics Cross-cultural issues in business ethics Organizational factors in business ethics Individual factors in business ethics Theoretical Issues in Business Ethics Theoretical approaches Legal aspects of ethics Solving Problems Ethical gradualism, culture, quantification and codes Investigating ethical breaches International standards and first principles Ethical codes: ready reference guide (glossary of international codes related to ethics)

Guy Murfey is a psychologist and lawyer, recently retired as the National Practice manager of the Australian Tax Officeâ&#x20AC;&#x2122;s (ATO) Legal Services Branch, where he was responsible for the day to day running of litigation, ensuring that the highest ethical standards of practice were adhered to.

Related Titles International Management 9780749465285 $60.00

Corporate Governance Ethics and CSR 9780749463854 $60.00 Brands with a Conscience 9780749475444 $29.95

Business, Finance, Risk, Information Management

43

Understanding Islamic Financial Services

This book

<< Provides a brand new perspective

of the Islamic Financial System, not covered in any other book

<< Offers four cutting edge, in depth,

Theory and Practice Edition 1

case studies clearly demonstrate how the system operates in different types of financial systems

<< Is written by Karim Ullah. A key

Date: Price:

03/04/2017 $60.00

ISBN Paperback: e-book:

9780749480516 9780749480523

Pages: Format (mm): Subject:

288 234x156 International Business

player in Islamic Finance, he is an Assistant Professor and Islamic Financial Services Co-ordinator for the Centre for Excellence in Islamic Finance.

Author Information

Description

Karim Ullah is Assistant Professor and Islamic Financial Services Co-ordinator, Centre for Excellence in Islamic Finance at the Institute of Management Sciences. He has taught extensively in the areas of Islamic banking and finance, business finance and managerial finance, amongst others.

Understanding Islamic Financial Services offers a fresh perspective on the Islamic Financial System. The importance of this system cannot be underestimated. Experts expect that it is likely to sustain double digit growth globally over the next few years, and demand for professionals in the area has never been higher, both in the UK and around the world.

Wafi Al-Kalaghouli is Senior Lecturer in Operations and Project Management, Brunel University. He has extensive experience within multinational companies and Higher Education.

While other texts on the subject look at the basic concepts, principles, contracts and financial products used in Islamic banking and finance, Understanding Islamic Financial Services goes one step further and provides a new context, identifying four levels on which the Islamic Financial system operates: product level, institution level, market level and inter-market level.

It considers Islamic Banking and Finance as a multi-level service system, an approach which will enable students and professionals of Islamic Finance to gain a more in-depth, holistic understanding of how the system functions.

Understanding Islamic Financial Services covers contemporary developments in service science (e.g. service theories, service visualization tools and service co-creation concepts) and implications for the development and sustainability of the Islamic Financial System. Examples from practice enliven the text and allow the reader to relate the theories and principles discussed to current practice.

Table of Contents 1

History and development of the Islamic financial system 2 Islamic law (Shariah), economics, and financial system 3 Core elements of the Islamic financial system 4 Multi-level Islamic financial system 5 Product level development of Islamic financial system 6 Institution level development of Islamic finance 7 Market level development of Islamic financial system 8 Inter-markets (ecosystem) level development of Islamic financial system 9 Adaptability and sustainability of Islamic financial system

44

Business, Finance, Risk, Information Management

Related Titles The Handbook of International Trade and Finance 9780749475987 $80.00

How the Stock Market Works 9780749480554 $19.95

High Impact Fee Negotiation and Management for Professionals 9780749477387 $39.95

This book

<< Presents a model of three pillars

and nine leadership habits that inspire trust, built on rigorous research and ten yearsâ&#x20AC;&#x2122; experience coaching CEOs and their teams

The Trusted Executive Nine Leadership Habits that Inspire Results, Relationships and Reputation

<< Offers interviews with board-level

executives from international organizations, including JLL ( Jones Lang LaSalle), Telenor, The Market Research Society, Unilever, John Lewis Partnership and Jupiter Life Insurance

<< Helps leaders develop the key

attributes of ability, integrity and benevolence through selfassessment, innovative coaching exercises and practical tools

Edition 1

Date: Price:

03/04/2016 $27.95

ISBN Paperback: e-book:

9780749474225 9780749474232

Pages: Format (mm): Subject:

240 234x156 Leadership

Description

Author Information

The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world.

John Blakey is a leading executive coach and board advisor working with CEOs and elite sport coaches around the globe. His business experience includes time as a Fast Track 100 entrepreneur, FTSE100 International Managing Director and Chair/Director of a number of voluntary organizations. He is a regular speaker at international business conferences and is an advisory board Chair for Vistage, the worldâ&#x20AC;&#x2122;s largest CEO membership organization. John has an MBA from Aston Business School and is currently researching a PhD on the role of CEO leadership in building personal and organizational trust.

Through innovative coaching exercises, self-assessment exercises, inspirational interviews with international CEOs and underpinned by rigorous academic research, The Trusted Executive gives leaders the tools to build trust through three key pillars: ability, integrity and benevolence. Underpinning these pillars lie nine habits of trustworthiness; habits that will enable executives to deliver outstanding results, inspiring relationships and a positive contribution to society. With tools for measuring and developing leadership trust and focused strategies for handling trust violations, The Trusted Executive takes account of the everchanging, increasingly diverse and multi-generational work environment. An essential tool for leaders who want to create a positive long-term legacy.

Table of Contents

Related Titles

1 1.1 1.2 2

How to Grow Leaders 9780749454807 $17.95

Trust lost and trust regained A broken model: The blue pill vs the red pill The three pillars that inspire trust The nine habits that inspire results, relationships and reputation 2.1 Pillar 1: Habits of ability 2.2 Pillar 2: Habits of integrity 2.3 Pillar 3: Habits of benevolence 2.4 Cracks in the pillars: What to do when things go wrong 3 The wider context 3.1 Organizational foundations: Living in a red pill world

Communicate to Inspire 9780749468149 $24.95

4D Leadership 9780749474645 $29.95

Business, Finance, Risk, Information Management

45

Essential Leadership

This book

<< Contains all the essential and

emerging theories and models of leadership to give students and practitioners a solid and rigorous academic underpinning to their leadership development

Develop Your Leadership Qualities Through Theory and Practice Edition 1

<< Combines this theory with practical

Date: Price:

03/02/2017 $49.95

ISBN Paperback: e-book:

9780749477400 9780749477417

Pages: Format (mm): Subject:

344 234x156 Leadership

guidance based on research in the field and case studies, allowing students and practitioners to unite academic background with real-life situations in order to strengthen themselves as leaders

<< Uses self-assessment tools and

reflective exercises for students and practitioners to discover their personal leadership style, their strengths and weaknesses, as well as how they can adapt and improve to become better leaders

Author Information

Description

Esther Cameron is one of the founding Directors of innovative, niche change consultancy Integral Change Consulting Ltd, where she specializes in complex organizational change projects that support moves towards high performance through strengthened leadership. Previously a lecturer for the University of Bristol, she has been experimenting with approaches to leadership and change for 25 years.

Essential Leadership is a practical, accessible and solution-focused book that helps managers and students develop their leadership skills and qualities through theory, practical application, case study examples and self-assessment. This book provides the reader with the essential and emergent leadership models and theories as well as real world case studies and practical, interactive activities. Supported by exercises for individuals and groups, diagnostic tools, thought-provoking examples and practical activities, this books offers an important guide for both future and current leaders, helping you to fully realize your leadership potential.

The best-selling authors of Making Sense of Change Management, Cameron and Green, present an innovative model based on five essential leadership qualities that can be refined and adapted, according to the business scenario, and will support the reader in becoming the best leader they can be in all situations. Essential Leadership is about leading from the inside out: discovering the key qualities of leadership, mastering them through practice and experimentation, and achieving more.

Mike Green is Director of Transitional Space Ltd, and is a Visiting Fellow at Henley Business School where he tutors and coaches in Leadership and Change. Mike also delivers bespoke and accredited learning programs in Change Management to senior managers and change agents across the globe.

Table of Contents 1 2 3 4 5 6

Introduction to leading in a new era Leadership frameworks and research Learning how to lead in practice You and your leadership Developing and using the five qualities Leadership and organizations

Related Titles Making Sense of Change Management 9780749472580 $49.95

4D Leadership 9780749474645 $29.95

The Mindset of Success 9780749473112 $19.95

46

Business, Finance, Risk, Information Management

This book

<< Improves the reader’s leadership

capacity to think strategically, solve complex problems, lead organizational change and engage with stakeholders at all levels

<< Gives the reader a roadmap to assess their current performance and make a step-change to the next level of development << Draws on insights from

neuroscience to create a selfdevelopment programme that is proven to yield results

4D Leadership Competitive Advantage Through Vertical Leadership Development Edition 1

Date: Price:

03/12/2015 $29.95

ISBN Paperback: e-book:

9780749474645 9780749474652

Pages: Format (mm): Subject:

248 234x156 Leadership

Description

Author Information

Today’s leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental Format (mm): how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. Move up to the next level of ability and sophistication in these three dimensions, unlock the fourth dimension (verticality) receive a significant competitive advantage.

Dr Alan Watkins is CEO and Founder of Complete Coherence, a consultancy that brings the latest approaches from neuroscience, physiology and systems theory to the human performance challenges faced by business leaders around the world. A qualified physician and neuroscientist, he has been an affiliate professor of leadership at the European School of Management, London, and a previous honorary senior lecturer in neuroscience and psychological medicine at Imperial College, London. Dr Alan Watkins’ TED Talks have viewing figures of over 700,000. He is also the author of Coherence: The Secret Science of Brilliant Leadership (also published by Kogan Page, 2013).

Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform the reader’s ability to excel as a leader. 4D Leadership isn’t just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development.

4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.

Table of Contents 1 The objective world of ‘doing’ (‘IT’) 1.1 The escalating leadership challenges in the VUCA world 1.2 Vertical development in the ‘IT’ dimension 2 The subjective world of ‘being’ 2.1 Vertical development of the ‘I’ dimension 2.2 The untapped potential of adult maturity 3 The inter-personal world of ‘relating’ 3.1 Vertical development of the ‘WE’ dimension 3.2 The secret of successful relationships in the ‘WE’ dimension 4 Conclusion

Related Titles Neuroscience for Leaders 9780749475512 $29.95

Powerhouse 9780749478315 $19.95

Develop Your Leadership Skills 9780749475635 $14.95

Business, Finance, Risk, Information Management

47

The 4G Mobile Revolution

This book

<< Offers readers an unparalleled,

insider’s account into one of the world’s most successful large scale business transformations

Creation, Innovation and Transformation at EE

<< Provides the reader with insightful Edition 1

and inspiring pointers, that can be applied to any industry, on leadership best practice, teamwork and creating a sense of purpose in the midst of disruptive change

03/08/2016 $39.95

Date: Price: ISBN Paperback: e-book:

9780749479398 9780749479404

Pages: Format (mm): Subject:

216 234x156 Leadership

<< Gives the reader an authoritative

glimpse into the innovative telecommunications industry from one of the world’s top business leaders

Author Information

Description

Olaf Swantee is the former CEO of EE, the UK’s leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group’s Europe division, which covered a mobile & fixed, €12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company’s purchasing and supply chain function worldwide.

The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE’s journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G.

Stuart Jackson is a corporate communications expert with over 15 years of experience in industry. He is currently vice-president of communications at Nissan Europe and has held senior roles beforehand with EE and Orange.

Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today’s fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for an organization’s people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.

This is an inside look into the practices of one of today’s most inspirational leaders and is essential reading for any executive grappling with change.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Inspiration, inventors and innovation Sleeping with the enemy A new team to deliver An audacious plan A step change in performance Building a new brand for Britain Announcing EE The challenge of momentum Supercharging sales The £12.5 billion business The culmination of the joint venture

Related Titles When Digital Becomes Human 9780749473235 $27.95

Bold 9780749463441 $26.95

On Purpose 9780749471910 $26.95

48

Business, Finance, Risk, Information Management

Matthew Fuller, Tim Nightingale

Professional Services Proposals Handbook A Practical Guide to Winning the Competitive Bidding Process

<< Gives readers best-practice

Professional Services Proposals Handbook

<< Draws on insights from proposals

A Practical Guide to Winning the Competitive Bidding Process

This book guidance to managing every stage of the proposals and bidding process experts and voices from client procurement teams, uncovering their expectations and success criteria

Edition 1

<< Leads readers through the process with user-friendly charts and diagrams, concise summaries and key actions in every chapter

Date: Price:

03/03/2017 $39.95

ISBN Paperback: e-book:

9780749478513 9780749478520

Pages: Format (mm): Subject:

256 234x156 Professional Services

Description

Author Information

Competitive bidding for work is a long-established aspect of business within the professional services and consulting sector. For many markets, pitching has become a critical element of both attracting and retaining business. Combating clientsâ&#x20AC;&#x2122; demands and intense competition, firms that want to win and retain business need business development and marketing teams that are experts in creating compelling proposals. Professional Services Proposals Handbook offers a masterclass in improving the readerâ&#x20AC;&#x2122;s pitching skills and processes.

Matthew Fuller has 25 yearsâ&#x20AC;&#x2122; experience of working in the professional services sector.

He has led global business development and marketing teams at Allen & Overy (where he also spent time based in Germany), Herbert Smith and currently White & Case. He has run training programmes throughout the world advising partners on proposals best practice.

Drawing on insights from current pitch and proposal professionals and client-side procurement teams, Professional Services Proposals Handbook provides end-to-end best practice guidance. From the crucial decision of which request-for-proposals (RFPs) to respond to, right through to the all-important face-to-face presentation and post-pitch follow-up, this practical handbook leads readers through all stages of the process on best practice and strategies for success.

Packed with practical features to help readers put guidance into practice, Professional Services Proposals Handbook also supports business-wide improvement with a clear analysis of the processes and systems available to support pitch assembly and reporting. Whether a bid and proposal professional looking for extra tools, a business development or marketing manager providing support and expertise to partners, or a professional wanting to improve pitching skills, this book will be key to winning opportunities that will set the firm apart.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Introduction - Why use the proposals book?

Go or No Go? What does the client want?

The procurement predicament Planning to win Writing to win Pricing to win Presenting to win Post pitch feedback Best practice infrastructure Appendix: the tender to do list

Tim Nightingale is a founding director of Nisus Consulting, providing market research and client insight services to the professional services sector. He is a Fellow of the Chartered Institute of Marketing, a full member of the Market Research Society and a member of the Professional Services Marketing Group (PSMG).

Matthew and Tim both contributed chapters to Professional Services Marketing Handbook (Kogan Page, 2015).

Related Titles High Impact Fee Negotiation and Management for Professionals 9780749477387 $39.95 Negotiation for Purchasing Professionals 9780749467715 $39.95 The Business Plan Workbook 9780749472832 $39.95

Business, Finance, Risk, Information Management

49

Practical Consultancy Ethics

This book

<< Equips IT and management

consultants with the skills to recognize ethical pitfalls and to make defensible choices that safeguard their professional reputations

Professional Excellence for IT and Management Consultants Edition 1

<< Sets ethics within the consulting

lifecycle and focuses on the practical rather than philosophical aspects of ethical behaviour

03/04/2017 $49.95

Date: Price: ISBN Paperback: e-book:

9780749478537 9780749478544

Pages: Format (mm): Subject:

288 234x156 Professional Services

<< Enables consultants to answer the questions: what should I continue to do? What should I start doing?

What should I stop doing?

Author Information

Description

David Yardley is an IT consultant with a global provider of consulting and technology services and has over twenty years’ experience working in the IT industry within major organizations and consultancy organizations. His previous books include Successful IT Project Delivery, Careers in Computing and IT and Getting a Top Job in IT.

Consultants - working for an organization but not as part of it - are particularly subject to commercial pressures from both their employers and their clients, never more so than when consulting on complex and costly IT engagements. A consultant’s reputation is crucial to their professional capital, and they have to be able to make defensible decisions that protect this reputation whilst delivering value for the client. This means acting ethically, responsibly and commercially. Practical Consultancy Ethics approaches the subject of ethics from the individual’s perspective: the management or IT consultant who will need to make ethical decisions within their engagement. With clear-sighted identification of the ethical dilemmas that may arise at each stage of a consultancy project - from defining the problem to fit the solution, through to prioritizing competing stakeholder needs, and having access to confidential client information - and guidance on ethical and risk-reducing actions that consultants can take, the emphasis throughout is on improved decision-making. Enhanced with case studies showcasing real-life ethical pitfalls and featuring consultancy ethical dilemmas to challenge the reader, this is a uniquely practical guide to applying best ethical practice in consulting engagements.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Introduction Ethics and consulting Basic ethics Ethics in practice Ethics within the consulting lifecycle Working with stakeholders Effective business communication Building the foundations for change Managing organizational change Adopting and sharing ethical values Making ethical decisions Reducing ethical risks

Related Titles High Impact Fee Negotiation and Management for Professionals 9780749477387 $39.95 Negotiation for Purchasing Professionals 9780749467715 $44.95

The Leader’s Guide to Lateral Thinking Skills 9780749447977 $19.95

50

Business, Finance, Risk, Information Management

This book

<< Covers all the main areas of risk

management in business, including cyber risk and political risk

The Risk Management Handbook

<< Includes chapters from leading

A Practical Guide to Managing the Multiple Dimensions of Risk

<< Highlights the key emerging issues

Edition 1

subject experts, outlining best practice and emerging developments

in risk management for business, drawing on cutting-edge thinking

Date: Price:

03/06/2016 $60.00

ISBN Paperback: e-book:

9780749478827 9780749478834

Pages: Format (mm): Subject:

336 234x156 Risk Management

Description

Author Information

Risk management is dynamic, with new risks continually being identified and risk management techniques adapting to new challenges. The Risk Management Handbook gives a clear snapshot of the current state of play in the risk management landscape, and a look ahead to the key emerging issues in the field. Drawing together leading voices from the major risk management application areas - from GRC to supply chain risk, operational risk to cyber risk - this edited collection showcases best practice in each discipline and provides a succinct and coherent picture of the field as a whole. Part One surveys these crucial application areas and provides a broad integrative framework for the differing contexts within which risk management is undertaken. Part Two explores emerging issues and techniques, from riskbased thinking to communicating uncertainty.

Dr David Hillson is The Risk Doctor. He is an international risk management consultant, and leads The Risk Doctor Partnership (www.riskdoctor.com). He is recognized globally as an expert practitioner in risk management, and he has made several innovative contributions to the field. He consults, writes and speaks widely on the topic and has received many awards.

David Hillson is an active Fellow of the Institute of Risk Management (IRM) where he was named the inaugural â&#x20AC;&#x153;Risk Personality of the Yearâ&#x20AC;? in 2010-11, and he was elected a Fellow of the Royal Society of Arts (RSA) to contribute to its Risk Commission.

The Risk Management Handbook offers readers knowledge of current best practice and a cutting-edge insight into new developments within risk management. Whether the reader is a risk professional wanting to stay abreast of the risk field, a student seeking a broad and up-todate introduction to risk, or a business leader wanting to get to grips with the risks that face their business, this book will provide expert guidance.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Introducing risk Multidimensional risk management Enterprise Risk Management Governance, Risk and Compliance Operational Risk Management Project, programme and portfolio risk management Political risk management Reputational risk Supply chain risk management Business Continuity Management Managing stakeholder risk Ethics in risk management Cyber risk management Emerging trends Country risk management

16 17 18 19 20 21 22 23 24

Communicating uncertainty Risk-based decision making Risk leadership in complex organizations Resilience Organizational change management and risk Risk culture Social media risk Risk in development aid practice The future of risk management

Related Titles IT Governance 9780749474058 $95.00

Business, Finance, Risk, Information Management

51

Fundamentals of Risk Management

This book

<< Explains successful risk

management to both students and practitioners; practical, assured and comprehensive

Understanding, evaluating and implementing effective risk management Edition 4

<< Is fully updated to reflect the

development of risk management standards and practice, in particular business continuity standards

<< Includes regulatory developments

Date: Price:

03/01/2017 $70.00

ISBN Paperback: e-book:

9780749479619 9780749479626

Pages: Format (mm): Subject:

472 240x170 Risk Management

affecting risks to reputation, the business model and strategy

Published in association with the Institute of Risk Management

Author Information

Description

Paul Hopkin is Technical Director at the Institute of Risk Management, having held the same role at the Association of Insurance and Risk Managers (AIRMIC) for nine years. He was previously Director of Risk Management for The Rank Group Plc and prior to that Head of Risk Management at the BBC. He is a Fellow of the Institute of Risk Management.

Now in its fourth edition, Fundamentals of Risk Management provides a comprehensive introduction to commercial and business risk for anyone studying risk or risk professionals in different sectors. Providing extensive coverage of the core frameworks of business continuity planning, enterprise risk management and project risk management, with an increased focus on risk in international markets, this is the definitive guide to dealing with the different types of risk an organization faces. With relevant international case examples from both the private and public sectors, this fully revised and updated edition of Fundamentals of Risk Management is completely aligned to ISO 31000 and provides a full analysis of developments in risk management practice and regulatory developments including risks to reputation, the business model and cyber risk. Also including a thorough overview of the international risk management standards and frameworks, strategy and policy, this book is the definitive professional text for risk managers.

The Institute of Risk Management (IRM) is the worldâ&#x20AC;&#x2122;s leading professional body for risk management. It is an independent, not-forprofit organization that champions excellence in managing risk to improve organizational performance.

Rights Sold Edition 2 Chinese (simplified);

Fundamentals of Risk Management has been fully updated to reflect the development of risk management standards and practice, in particular business continuity standards, regulatory developments including risks to reputation, the business model and strategy and developments in enterprise risk management (ERM), loss control and the value of insurance as a risk management method. It also takes into account the changes in contemporary risk areas including supply chain, cyber risk and risk culture and improvements in risk management documentation and statutory risk reporting for assurance and reporting purposes.

Table of Contents 1 2 3 4 5 6 7 8

Introduction to risk management Approaches to risk management (new part) Risk assessment Risk response Risk strategy Risk culture (new part) Risk governance Risk assurance

Related Titles Fundamentals of Risk Management 9780749472443 $70.00 Risk Issues and Crisis Management in Public Relations 9780749451073 $37.50 IT Governance 9780749474058 $95.00

52

Business, Finance, Risk, Information Management

This book

<< Gives financial service providers the knowledge, insight and practical tools they need to avoid fines and imprisonment under the conduct regime

Conduct Risk Management Using the Behavioural Approach to Protect Your Board and Financial Services Business

<< Lets the reader design conduct

controls that you can trust for risk and compliance functions

<< Explains plainly what the conduct

regulator expects, identifying prosecutors’ current focal points and, with unique research insights, the predicted future topics of concern

Edition 1

Date: Price:

03/01/2017 $85.00

ISBN Paperback: e-book:

9780749478612 9780749478629

Pages: Format (mm): Subject:

256 234x156 Risk Management

Description

Author Information

Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world.

Its prosecutors intervene assertively to challenge financial service providers to show clear evidence of a new customer-centric approach, which understands and responds to the hidden drivers of customer behaviour. They use their unprecedented powers to levy very large fines and even to imprison wrongdoers - often for not taking precautions rather than for any active wrongdoing. Conduct Risk Management is a tool for recognizing, acting on, and predicting conduct risk impacts in regulated business.

Dr Roger Miles researches behavioural risk and the impacts of conduct regulation.

He counsels Boards on human risk factors and uncertainty, and delivers bespoke risk workshops for leadership groups in government, NGOs and the professions. He teaches risk-related psychology at graduate schools including Cambridge University and the UK Defence Academy. He co-edits the LSE’s annual Behavioural Economics Guide and publishes best practice guidance notes through professional bodies including British Bankers’ Association (BBA), the Association of British Insurers (ABI), Global Association of Risk Professionals (GARP) and the Institute of Operational Risk (IOR).

Conduct Risk Management sees beyond econometric and other ‘box-ticking’ traditions of risk management. Whilst protecting senior managers, it helps all staff to make positive use of conduct risk to promote behaviour the regulator will accept as ‘good’, as good behaviour is good business. The new conduct regulations personally affect every manager in financial services, and their suppliers, with new regulations making senior managers liable to imprisonment for failures in organizational conduct. Conduct Risk Management sets out plainly what practitioners need to know to understand the regulator’s intentions, to prove compliance, protect competitiveness and maintain licence to operate.

Table of Contents 1 2 3 4 5 6

Time for a fresh approach Behavioural science sets regulators thinking The onset of financial conduct regulation Why regulators had to change direction The roots of misconduct The politics of prosecution: conduct rules go global 7 Establishing what your ‘good behaviour looks like’ 8 The ‘behavioural lens’, part 1: wide view 9 The behavioural lens, part 2: staying ahead of the regulator 10 Looking back, looking ahead

Related Titles Fundamentals of Risk Management 9780749479619 $70.00 Risk Issues and Crisis Management in Public Relations 9780749451073 $37.50 IT Governance 9780749474058 $95.00

Business, Finance, Risk, Information Management

53

Rethinking Reputational Risk

This book

<< Explains the underlying behavioural and organizational risks that can leave organisations vulnerable to what can be catastrophic reputational damage

How to Manage the Risks that can Ruin Your Business, Your Reputation and You Edition 1

<< Provides a framework and insights that will help risk managers and boards to focus on and deal with the fundamental behavioural risks that underlie reputational risks

Date: Price:

03/01/2017 $39.95

ISBN Paperback: e-book:

9780749477363 9780749477370

Pages: Format (mm): Subject:

240 234x156 Risk Management

<< Reveals how and why these risks

remain hidden for long periods before emerging unexpectedly, giving readers the incentive to troubleshoot for their organizations well before trouble emerges

Author Information

Description

Anthony Fitzsimmons is Chairman of Reputability LLP and an authority and leading thinker on reputational risk and the propensity of behavioural and organizational risks to cause reputational damage. With insights gained from the ringside view of the crisis lawyer, coupled with the extensive experience of his partners, the Reputability team helps organizations and their leaders to find, see and deal with these risks.

A company’s reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster, using case studies.

Derek Atkins BSc PhD MIMMM CEng FCIM FCII Chartered Insurer is a visiting Professor at the Cass Business School, teaching risk management, reputational risk, and insurance, and a partner in Reputability LLP. He is coauthor of a dozen books including ‘Roads to Ruin’, the seminal Cass Business School report for Airmic and the Chartered Insurance Institute text book Insurance Corporate Management.

54

Business, Finance, Risk, Information Management

Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local ‘states of normality’ that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations.

Through case studies and analysis of failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk.

An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation.

Table of Contents 1 Reputational Risk 1.1 Introduction 1.2 Reputation basics 1.3 How reputations are lost 1.4 What is ‘reputational risk’?

1.5 The hole in classic risk management 1.6 Stakeholder basics 1.7 Failure to communicate and learn 1.8 Character, culture and ethos 1.9 Incentives 1.10 Complexity 1.11 Board composition, skills, knowledge, experience and behaviour 1.12 Strategy and change 1.13 Latency, incubation and complacency 1.14 The special role - and risk - of leaders 2 Case Studies 2.1 BP: Texas City 2.2 BP: Deepwater Horizon 2.3 esco 2.4 AIG 2.5 EADS Airbus A380 2.6 Banking: Barclays/Libor 2.7 Volkswagen

2.8 Mid-Staffordshire National Health Service Hospital Trust 3 Practicalities 3.1 The way forward 3.2 System basics: getting to go!

3.3 Setting up the reputational risk management system 3.4 Operating the reputational risk management system

Related Titles Fundamentals of Risk Management 9780749479619 $70.00

This book

<< Explores what senior managers can do to make better strategic decisions in a business environment of uncertainty, ambiguity and confusion

<< Provides a practical and

comprehensive roadmap to help business leaders improve their strategic decision making through a four-step process of exploration and experimentation

<< Reveals, through original and

cutting-edge research, how the process of decision-making can become more strategic and resilient to change from both an organizational and individual perspective

Strategic Decision Making A Discovery-led Approach to Critical Choices in Turbulent Times Edition 1

Date: Price:

03/03/2017 $34.95

ISBN Paperback: e-book:

9780749472603 9780749472610

Pages: Format (mm): Subject:

240 234x156 Strategy

Description

Author Information

Strategic Decision Making is a fundamental skill that all leaders need to master. But when the business environment is undergoing such rapid change it creates a perfect storm of uncertainty ambiguity and confusion for all decision makers. Coupled with a welter of data and opinions that bombard leaders constantly and exacerbated by organizationsâ&#x20AC;&#x2122; limitations to coping with a rapidly developing external environment, how is it possible to form coherent, sound and well-crafted strategic decisions?

Dr Simon Haslam is responsible for the Institute of Directorsâ&#x20AC;&#x2122; strategy programme design and delivery. He has been a Visiting Fellow at Durham University Business School for over a decade and is module leader for Strategic Management on its global MBA. Through his co-owned consulting firm FMR Research Ltd, he consults to international public, private and third sector organisations.

In Strategic Decision Making, Simon Haslam and Ben Shenoy demonstrate a new model showing how leaders and managers can improve their strategic decisions in this volatile and uncertain climate. Their practical method adopts a simultaneous and integrated approach through exploration and experimentation in four phases. Each phase is explained in detail with practical recommendations.

Strategic Decision Making delivers a well-rounded, practical and in-depth view of the topic whilst capitalizing on the latest thinking, encouraging the reader to make well-informed decisions even during turbulent times.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Overview/summary The external challenges The internal challenges Top-down Middle-out Discovery-Led Decision Making Distil Design Diffuse Implications for organisations Implications for leaders

Dr Ben Shenoy helps organizations apply behavioural insights to a variety of business issues, through executive education, speaking engagements and applied research. He is a Visiting Fellow at The London School of Economics and a Visiting Professor at the University of Surrey.

Related Titles 4D Leadership 9780749474645 $29.95

Coherence 9780749470050 $34.95

Business Analysis and Leadership 9780749468620 $34.95

Business, Finance, Risk, Information Management

55

Radical Business Model Transformation

This book

<< Explains why making small

innovations is not a business model gamechanger - businesses need to consider more radical transformations

Gaining the Competitive Edge in a Disruptive World Edition 1

<< Sets out the options facing

companies looking to reassess their business model

<< Provides practical insights of

Date: Price:

03/01/2017 $39.95

ISBN Paperback: e-book:

9780749480455 9780749480462

Pages: Format (mm): Subject:

240 234x156 Strategy

organizations that have made a radical shift including: Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix

Author Information

Description

Dr. Carsten Linz is a serial entrepreneur and new business developer with more than 15 years of experience in driving innovation and growth. As Business Development Officer at SAP Global Services, he leads the incubation of the next-generation service businesses.

Many companies have a well-established business model. However, today companies are often relying on a business model that was fundamentally suited to a different era. As organizations try to adapt to a new environment they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research of companies that have successfully and radically re-designed their business model, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.

Prof. Dr. GĂźnter MĂźller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.

Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen. His main research interest is how firms can reconcile trade-offs such as innovation vs. efficiency or economic vs. social value creation through strategy, organization, and leadership.

56

Business, Finance, Risk, Information Management

Radical Business Model Transformation provides a roadmap that will enable organizations to benchmark how far they have crossed the line to making a radical transformation, as well as a toolkit for diagnosing the type of transformation made. Case studies of organizations that have crossed the line to a more transformative business include Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix. The book highlights what is needed to take up the leadership challenge required for adopting a radical business model transformation as well as providing a manual for how to do it. This book is essential reading for students and professionals interested in ensuring that their business model is future-proof to withstand a new proliferation of digital innovations that set to transform the business landscape.

Table of Contents 1 Why Business Models Need To Radically Shift 1.1 Taking consequences from digitization and servitization 1.2 Assessing your current business model 1.3 Moving from small tweaks to radical shifts 2 How To Lead A Radical Shift Of Your Business Model 2.1 Shifting the level of inclusiveness 2.2 Shifting the level of customization 2.3 Sequenzing multiple radical shifts 3 Learning From Successful Transformational Organizations 3.1 Case studies of companies shifting radically the level of inclusiveness 3.2 Case studies of companies shifting radically the level of customization 3.3 Case studies of companies that sequence multiple radical shifts 4 How To Move Forward 4.1 Mastering the transformational leadership challenge

4.2 Navigating with the business model transformation manual

Related Titles Business Analysis and Leadership 9780749468620 $34.95 Coherence 9780749470050 $34.95

4D Leadership 9780749474645 $29.95

HR, Organizational Development and Coaching Innovation and Best Practice in Change Management Coaching Employee Engagement Employment Law & Relations Human Resources Management Learning & Development Organizational Development Performance Management Project Management Recruitment Reward Management Talent Management

www.koganpage.com

57

The Most Trusted Name in HR Michael Armstrong is a companion and former chief examiner of the Chartered Institute of Personnel and Development (CIPD), a joint managing partner of E-reward and an independent consultant. He is the author of several bestselling HR books, with over half a million copies sold worldwide.

NEW EDITION

Armstrong’s Handbook of Human Resource Management Practice, 14th Edition 9780749474119 Feb 2017 Page 59

NEW BOOK

Armstrong on Reinventing Performance Management

Building a Culture of Continuous Improvement 9780749478117 Jan 2017 Page 77

Armstrong’s Handbook of Management and Leadership for HR, 4th Edition Developing Effective People Skills for Better Leadership and Management 9780749478155 Nov 2016

Armstrong’s Handbook of Strategic Human Resource Management, 6th Edition 9780749476823 Mar 2016

Armstrong’s Handbook of Reward Management Practice, 5th Edition

Improving Performance through Reward 9780749473891 Nov 2015

Learn more at www.koganpage.com/armstrong

This book

<< Has been updated to include the latest on engagement, talent management and leadership development as well as new chapters on employee retention, absence management and managing flexibility

<< Aligns with the Chartered Institute of Personnel Development (CIPD) professional map and professional standards

<< Includes comprehensive online

resources for both lecturers and students

Armstrong’s Handbook of Human Resource Management Practice Edition 14

Date: Price:

03/02/2017 $85.00

ISBN Paperback: e-book:

9780749474119 9780749474126

Pages: Format (mm): Subject:

704 246x189 Human Resources Management

Description

Author Information

Armstrong’s Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward.

Accessible and to the point as ever, this fully updated 14th edition includes emerging theory and practice, embracing the most current thinking on engagement, talent management and leadership development. With updated case studies and references to academic journals, professional magazines and recent research and surveys, it also includes coverage of new approaches to topics such as job evaluation and pay structures.

Michael Armstrong is a former chief examiner of the Chartered Institute of Personnel and Development (CIPD), joint managing partner of E-reward and an independent management consultant. He is the author of several bestselling HR books, also published by Kogan Page.

Armstrong’s Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) professional map and standards, with the sections meeting CIPD learning outcomes now even clearer than before. Online supporting resources for students and professionals include multiple-choice-questions, flash cards, case studies, further reading and a glossary of terms. The lecturers’ manual contains session notes, discussion questions, a literature review and a lecture slides.

Stephen Taylor is a senior lecturer in Human Resource Management at the University of Exeter Business School and a chief examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and in the NHS.

Rights Sold Edition 11 Polish; Edition 13 Czech, Polish

Table of Contents 1

Leading, Managing and Developing People Fundamentals 1.1 Leadership 1.2 Management 1.3 Learning and development 2 Human Resource Management and Learning and Development 2.1 The essence of human resource management 2.2 The practice of human resource management 2.3 The practice of learning and development 2.4 The contribution of HRM and L&D in different types of organizations 2.5 The professional and ethical approach to HRM and L&D 3 People Management Processes 3.1 Motivation 3.2 Commitment 3.3 Employee engagement 3.4 Change management 3.5 Flexible working 3.6 Managing diversity and inclusion

4 Leadership, Management and Learning and Development Skills 4.1 Leadership skills 4.2 Management skills 4.3 People management skills 4.4 Learning and development skills 4.5 Managing interpersonal relationships at work 4.6 Managing oneself 4.7 Problem solving and decision making 4.8 Analytical, critical and consultancy skills 4.9 Information handling skills 4.10 Business and financial skills 4.11 Post graduate study skills

Human Resources, Organizational Development and Coaching

59

Big Change, Best Path

This book

<< Provides practical guidance based on case studies of how change works in practice in different organizations around the world

Successfully Managing Organizational Change with Wisdom, Analytics and Insight Edition 1

<< Highlights new and unique

research: ChangeTrack Research has built the largest database on journeys of change ever constructed over a ten-year period and across more than 150 companies and 500 change journeys of all types

Date: Price:

03/10/2015 $29.99

ISBN Paperback: e-book:

9780749469429 9780749469436

Pages: Format (mm): Subject:

304 234x156 Change Management

<< Equips the reader with new and effective analytical tools and approaches to manage change processes in organizations

Author Information

Description

Warren Parry is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. As the founder and CEO of ChangeTrack Research - which was acquired by Accenture in April 2013 - Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations manage large-scale organization change.

Change Tracking is used by more than 150 organizations in 50 different industries and 25 countries. Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.

Using ground-breaking modelling, Big Change, Best Path brings unique insights to the dynamics and process of organizational change, understanding success and failure, defining and describing the drivers and conditions of change, and the patterns and paths of organizational change. Author Warren Parry from Accenture Strategy shows that a whole new way of managing change is possible, from empirical benchmarking, predictive approaches that highlight the specific actions needed at any point of a change programme, and visualization for senior managers to show how each part of an organization is responding. The author also challenges many of the myths of change management and the dynamics of how organizations respond to change, clearly showing the common pitfalls and misunderstandings.

Big Change, Best Path explains a new, more analytical way and process for driving successful change, and presents a ground-breaking vision for the future of how organizations can become more agile and resilient.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

60

Human Resources, Organizational Development and Coaching

Changing how we change Understanding change through maps High performance: Reaching the highest levels of performance Off track: When everything falls apart Unsustainable: When change is at the crossroads Struggling under pressure: When teams falter On track: Win the war for resources and move out of the middle ground In the dark: Mobilize around the vision Sleepy in success: Get back in the game Building momentum: When good is not good enough to jump to the next level On the run: Keep it together when the goal is rapid growth Vision for the future: Changing the way we change

Related Titles Managing and Leading People Through Organizational Change 9780749474195 $55.00

Appreciative Inquiry for Change Management 9780749477912 $39.95

Learning Analytics 9780749476304 $39.95

This book

<< Uses real-world examples to show how issues and challenges have been overcome in organizations

<< Covers a wide range of

organizational perspectives with examples from GlaxoSmithKline, the NHS and other large and small companies

<< Includes reflective questions for critically assessing and learning from the case studies

Organizational Change Explained Case Studies on Transformational Change in Organizations Edition 1

Date: Price:

03/02/2017 $39.95

ISBN Paperback: e-book:

9780749475475 9780749475482

Pages: Format (mm): Subject:

272 234x156 Change Management

Description

Author Information

The best way to learn how to successfully navigate change is to look at practical examples of change management programmes. Organizational Change Explained shares stories and insights from experienced change practitioners so professionals can reflect on their own work, respond critically to what others have done, and take away new tools and techniques to apply to their own change management practice. The book includes a range of cases from different sectors and countries including GlaxoSmithKline and the NHS to offer insights no matter the scale of the change management programme.

Sarah Coleman is director of Business Evolution. Her clients include multinationals and established medium-sized enterprises across government and industry sectors including telecoms, professional and financial services, engineering and healthcare. Sarah is a Fellow of and Non-Executive Director for the Association for Project Management. She is Visiting Senior Fellow at Lincoln University and a Mentor at Judge Business School, Cambridge.

Organized around central themes such as shaping and design, change leadership, and communication and engagement, Organizational Change Explained presents each case alongside an introduction, conclusion, list of key learning points, questions for reflection and sources of further reading. The book is invaluable to anyone tasked with leading or managing change within their teams, projects, departments or divisions, whether at local level or across geographic locations, countries and cultures.

Table of Contents 1 1.1 1.2 1.3 1.4 1.5 1.6

The Reality of Organisational Change Introduction to organisational change Organisational development in the NHS Sparking change Changing the way we change Shaping and designing change Brain, behaviour and being the same or different 1.7 Working with resistance to change 1.8 Creating the resilient organisation 1.9 Leading change 1.10 Employee communication and engagement during change 1.11 Project Carpe Diem 1.12 Operational readiness for change 1.13 Managing change in Asia and the West 1.14 Developing change capacity and capability in organizations 1.15 Risk and organisational change 1.16 Embedding and sustaining change 1.17 Change innovation 2 The Future of Organisational Change 2.1 The future of change and management 2.2 Leading the agile organisation

Bob Thomas is a highly experienced interim programme, portfolio, PMO delivery manager with a consulting and delivery background in airports, retail, government (central and local), insurance, logistics, health, financial services, transportation and consulting.

2.3 The shift from complicated to complex 2.4 The future and manufacturing 2.5 The future and local government 2.6 The future of healthcare

Related Titles Making Sense of Change Management 9780749472580 $49.95

Human Resources, Organizational Development and Coaching

61

Neuroscience for Organizational Change

This book

<< Offers practical science-based

advice on engaging and supporting employees during times of change

<< Includes examples of what

An Evidence-based Practical Guide to Managing Change Edition 1

has actually worked in real organizations including Lloyds Banking Group, the Department for Business, Innovation and Skills, Orbit Housing Group and BAE Systems

Date: Price:

03/02/2016 $39.95

ISBN Paperback: e-book:

9780749474881 9780749474898

Pages: Format (mm): Subject:

216 234x156 Change Management

<< Provides the evidence that some of what is already being done in organizations is really getting results, and so helps the HR practitioner to prove their worth

Author Information

Description

Hilary Scarlett is a consultant, writer, speaker and director of Scarlett & Grey. Her work on the development of people-focused change management programmes, coaching and employee engagement has spanned Europe, the US and Asia. She is currently conducting research on applied neuroscience with four major organizations in the private and public sectors. Hilary also has been working with Professor Walsh of University College London to apply cognitive neuroscience to practical management tools.

Understanding how employees’ brains work has lasting impact in terms of meeting business objectives and becoming an employer of choice. Neuroscience for Organizational Change helps businesses understand why employees find organizational change difficult and what they need from work relationships to perform at their best. Providing practical examples of how to apply these insights, the book enables organizations to improve performance as well as support the mental and emotional well-being of employees.

Drawing on examples from big-name organizations such as Lloyds Banking Group, Department for Business, Innovation and Skills, Orbit Housing Group and BAE Systems, Neuroscience for Organizational Change looks at the need for social connection at work, the essential role that leaders and managers play, how best to manage emotions and reduce bias to avoid making flawed decisions, and why we need communication, involvement and storytelling to help us through change. It also sets out a new science-based planning tool, SPACES, to enhance motivation.

Table of Contents 1 The Challenge 1.1 Introduction to neuroscience 1.2 Brain facts 1.3 Why our brains don’t like organizational change 2 What can we do?

2.1 Performing at our best during change 2.2 Our social brains 2.3 Managing emotions during change 2.4 Decision-making and bias 2.5 Communication, involvement and the role of storytelling 2.6 Planning change with the brain in mind 2.7 Applying neuroscience in the organization

Related Titles Big Change, Best Path 9780749469429 $29.99

The Effective Change Manager’s Handbook 9780749473075 $65.00

Data-driven Organization Design 9780749474416 $39.95

62

Human Resources, Organizational Development and Coaching

<< Provides a detailed model for

Strength-Based Leadership Coaching in Organizations

<< Shows how to use a strength-

An Evidence-Based Guide to Positive Leadership Development

This book reliably assessing and developing strengths in organizations, based on the authorâ&#x20AC;&#x2122;s innovative research into strength-based coaching based approach as both an external leadership coach and as a leader or manager to ensure transformational results for the organization

Edition 1

<< Ensures meaningful change by

showing how to apply strengthbased development within the context of the organization taking into account seniority, role challenges and organizational needs

Published in association with the Association for Coaching

Date: Price:

03/03/2016 $34.95

ISBN Paperback: e-book:

9780749474430 9780749474447

Pages: Format (mm): Subject:

216 234x156 Coaching

Description

Author Information

Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only just beginning to come to the attention of organizations and consequently, the research base for strength-based coaching is in its early stages of development. StrengthBased Leadership Coaching in Organizations reviews strength-based approaches to positive leadership development and evaluates the evidence for their effectiveness, critically assesses their apparent distinctiveness and considers how strengths can be reliably assessed and developed in their organizational context.

Dr. Doug MacKie is a business psychologist and executive coach specialising in the assessment and development of executive capability within top 100 companies both in UK and Australia. He is a past participant on the Australian Psychological Societyâ&#x20AC;&#x2122;s strategic leaders programme and was a member of the Standards Australia Committee for the guidelines for Coaching in Organizations. He has completed the largest controlled trial to date on the effects of strength-based coaching on transformational leadership behaviour.

His research was shortlisted for the BPS Practitioner of the Year Award in 2013.

Strength-Based Leadership Coaching in Organizations reviews key areas of leader and team development and describes a model of strengths development in organizations. It discusses the application of strength-based leadership coaching from the managerial and external perspective within the context of career stage, seniority, role challenges and organizational need in order to facilitate meaningful change. Finally, it covers the limitations of the strengthbased approach to leadership development together with the challenges of integrating positive leadership development. It shows exactly what a strengths focus is and that there is increasing evidence that this approach does get results. Where other books focus on one model of identifying strengths, this book offers a balanced and critical examination, showing how to apply a positive strength-based approach.

Table of Contents 1

An introduction to strength-based approaches in organizations 2 Strengths: definitions and models 3 Positive leadership theories 4 Strengths identification and assessment 5 Evidence for the effectiveness of positive approaches to leadership development 6 Strengths development 7 Coaching for positive leadership development in organizations 8 Using strength-based approaches as a leader or manager 9 Using strength-based approaches for team development 10 The context and limits of strength-based leadership coaching

Related Titles Coaching and Mentoring 9780749477622 $39.95

Excellence in Coaching 9780749474454 $39.95

Performance Coaching 9780749470319 $39.95

Human Resources, Organizational Development and Coaching

63

Coaching and Mentoring

This book

<< Includes new chapters on the

organizational value of coaching and mentoring with case studies from retail, oil and gas and professional services companies

Practical Techniques for Developing Learning and Performance Edition 3

<< Provides a clear, accessible and

unbiased introduction to coaching and mentoring at individual, team and organizational levels

Date: Price:

03/12/2016 $39.95

ISBN Paperback: e-book:

9780749477622 9780749477639

Pages: Format (mm): Subject:

288 234x156 Coaching

<< Shows how to align coaching and mentoring to an organizationâ&#x20AC;&#x2122;s overall business strategy and measure its transformational impact

Author Information

Description

Ed Parsloe has been the managing director of the Oxford Coaching and Mentoring Group since 2009 and is a member of the Chartered Institute of Personnel and Development (CIPD) L&D Advisory Board.

Over the last 15 years, Coaching and Mentoring has become the go-to guide for anyone looking to develop their coaching and mentoring skills at individual, team or organizational level. Clear and accessible, it uses practical tools and best practice to demonstrate how to relate theoretical models to specific situations to gain real benefits. It provides strategies that can be applied to any situation, including life coaching, business coaching and community mentoring.

Melville Leedham is an associate lecturer at the University of Northampton. He runs his own coach-mentoring business specializing in improving the performance of individuals, teams and organizations and also trains, supervises and assesses other coaches.

Now in its 3rd edition, Coaching and Mentoring has been fully updated to cover the latest thinking and developments in this area including extended coverage of coaching supervision. There is also now a brand new section on practical applications of coaching and mentoring for organizations which includes advice on how to align coaching and mentoring strategies to overall business goals and how to provide evidence for its transformational impact on employee performance. Full of practical advice, case studies and examples, this comprehensive guide will be of value to everyone involved in any aspect coaching and mentoring.

Table of Contents 1 2 3 4 5 6 7 8 9

From marginal to mainstream Models of coaching and mentoring Community mentors and life-coaching Helping people learn how to learn Awareness of individual differences Feedback that builds confidence and success Observant listening Questioning An industry or maturing profession

Related Titles Coaching and Mentoring 9780749443658 $44.95

Performance Coaching 9780749470319 $39.95

50 Top Tools for Coaching 9780749473440 $39.95

64

Human Resources, Organizational Development and Coaching

This book

<< Shows how to support clients in

developing resilience, confidence, motivation, interpersonal skills and entrepreneurial skills - important outcomes missed by traditional career support which focuses on how to find a job

<< Enables the reader to help clients

develop attributes and behaviours that are valued by employers as well as useful in developing opportunities and managing careers

<< Provides credible psychometric measures and tools, CARRUS and MTQ48, for assessing and developing employability

Developing Employability and Enterprise Coaching Strategies for Success in the Workplace Edition 1

Date: Price:

03/10/2016 $44.95

ISBN Paperback: e-book:

9780749478476 9780749478483

Pages: Format (mm): Subject:

288 234x156 Coaching

Description

Author Information

Developing Employability and Enterprise shows how to help others develop the behaviours and attributes needed to thrive in the modern workplace. It offers coaches, career advisors and educators a complete guide to what employability looks like in the 21st century, both for new entrants to the world of work and those finding themselves in situations where they need to secure a new job or even career. The book shows how employability can be measured and how skills and attributes such as resilience, confidence, motivation, dealing with others, overcoming challenges and entrepreneurship can be developed through coaching and mentoring.

Doug Strycharczyk is Managing Director of AQR, a consultancy and provider of psychometric tests, tools and development programmes. Doug has held a variety of HR and consultancy roles in the private and public sectors. He is the co-author of Developing Mental Toughness, co-author of Developing Resilient Organizations and a contributor to Psychometrics in Coaching, all published by Kogan Page.

Supported by the latest research from academia, government bodies, and charities, Developing Employability and Enterprise brings together some of the most influential thinkers around the world to offer a new approach to career management that looks beyond simply offering advice on résumés and CVs, job applications, job searches and interviews. It offers practical guidance on what attributes to develop and tools for how to do this including assessment options, sample exercises, notes on how to use the concepts in practice and global case studies.

Charlotte Bosworth is Director of Skills and Employment at OCR, which develops employability and enterprise programmes for schools and colleges around the world.

Table of Contents 1 2

Why employability The growing importance of employability – schools 3 Models of employability 4 Developing employability and enterprise: Tackling the challenge of youth unemployment and social mobility 5 Developing mental readiness for the world of work – building confidence and understanding employment journeys 6 Assess myself for jobs and careers 7 Giving young people a clear line of sight to work 8 Helping individuals develop self-confidence and inter-personal skills 9 Skills in dealing with people – team working, altruism, emotional intelligence, assertiveness and co-operation 10 Making the best choices for jobs, careers and study 11 Presenting personal information for employers

12 Selection – Interviews and assessments centres/tests 13 Delivering effective work experience 14 More than being Richard Branson 15 Coaching for employability and enterprise 16 Developing mindset and mental toughness 17 Global perspectives – China and the Far East 18 Lifelong learning is the key to employability and economic vitality 19 Employability and enterprise 20 Employability training and coaching to clients with mental health problems 21 The role of sport in developing life skills, employability and enterprise

Related Titles Improve Your Communication Skills 9780749467166 $17.95

Human Resources, Organizational Development and Coaching

65

Leadership Team Coaching

This book

<< Includes tools and advice for

coaching different types of teams including virtual teams, international teams and executive boards

Developing Collective Transformational Leadership Edition 3

<< Explores the five disciplines of

successful team practice and how to use them to achieve optimum organizational performance

Date: Price:

03/06/2017 $39.95

ISBN Paperback: e-book:

9780749478490 9780749478506

Pages: Format (mm): Subject:

360 234x156 Coaching

<< Matches key interventions with

individual team needs to provide a targeted approach to team coaching which is tailored to the needs of an organization

Author Information

Description

Peter Hawkins is Professor of Leadership at Henley Business School, founder and emeritus chairman of Bath Consultancy Group and chairman of Renewal Associates. He is also visiting professor in executive coaching at Oxford Brookes University and in leadership and change at the University of Bath. Over the last 30 years Peter has worked with many leading companies internationally, co-designing and facilitating major change projects and coaching boards and leadership teams. He is the author of several books including Leadership Team Coaching in Practice, also published by Kogan Page.

Organizations are most effective when the teams responsible for their success function to the best of their ability. When the relationships within the team work well and all members have a clear focus, the team is able to achieve goals more easily. Leadership Team Coaching is a roadmap for those who have the responsibility of developing a leadership team. It provides a thorough explanation of the key elements of team coaching and is filled with practical tools and techniques to facilitate optimum performance across virtual teams, international teams, executive boards and other teams.

The fully updated 3rd edition of Leadership Team Coaching brings together the latest research in leadership teams and team coaching along with numerous examples to illustrate how to develop people from disparate groups into a high-performing team. With new international case studies throughout as well as a new chapter on systemic coaching, the book covers the five disciplines of team performance, how to select team members, how the relationship of the coach and the team develops through stages, how CEOs can foster effective teams with shared leadership, how to choose the best team coach and more to facilitate effective leadership teams.

Rights Sold Edition 1 Japanese, Spanish; Edition 2 Chinese (simplified)

66

Human Resources, Organizational Development and Coaching

Table of Contents 1 High Performing Teams 1.1 Why the world needs more high-performing leadership teams 1.2 The high-performing team and the transformational leadership team 1.3 The five disciplines of successful team practice 2 Team Coaching 2.1 What is team coaching?

2.2 The team coaching process 2.3 Coaching the five disciplines: systemic team coaching 2.4 New developments in systemic team coaching 3 Coaching Different Types of Teams 3.1 Many types of teams 3.2 Coaching the board 4 Creating Shared Leadership, Selecting, Developing and Coaching Your Own Team 4.1 Selecting the players for a high-performing team 4.2 Key steps for CEOs in creating a highperforming team with shared leadership

4.3 How to find, select and work with a good team coach 5 The Development, Supervision and Tools of a Systemic Coach 5.1 Developing as a team coach 5.2 Supervising team coaching 5.3 Team coaching methods, tools and techniques

Related Titles Leadership Team Coaching in Practice 9780749469726 $39.95 Systemic Coaching and Constellations 9780749475499 $39.95

This book

<< Covers all the fundamental areas in coaching to enable best practice

<< Shows how to use a diverse range

of coaching models in the modern workplace to deal with issues such as stress and motivation

Excellence in Coaching The Industry Guide Edition 3

<< Allows managers and coaches

to effectively evaluate coaching programmes and measure their ROI

Date: Price:

03/12/2015 $39.95

ISBN Paperback: e-book:

9780749474454 9780749474461

Pages: Format (mm): Subject:

360 234x156 Coaching

Published in association with the Association for Coaching

Description

Author Information

Published with the Association for Coaching, Excellence in Coaching presents cutting-edge thinking in the field of workplace coaching. This comprehensive industry guide enables coaches to achieve personal excellence in a rapidly evolving profession through a collection of best-practice material from some of the biggest names in the profession including Sir John Whitmore, Philippe Rosinski and Peter Hawkins.

Jonathan Passmore is a professor of psychology with an international reputation, and the managing director of a consulting company. He speaks at conferences around the world and is the editor of Kogan Page’s prestigious Association for Coaching book series. He is also the coauthor of Top Business Psychology Models and Appreciative Inquiry for Change Management, also published by Kogan Page.

Part One covers the business of coaching, telling practitioners everything they need to know about setting up a coaching practice, defining the coaching requirements, building a business case and embedding best practice in workplace coaching. Part Two covers models and approaches including NLP, appreciative coaching, cognitive behavioural coaching and solution-focused coaching. Part Three considers issues around coaching including evaluating coaching programmes, ethics, and coaching supervision. This latest edition has been updated to reflect recent developments in the industry and includes a new chapter on team coaching.

Excellence in Coaching is essential reading for practising coaches as well as for anyone studying coaching through the ILM, coaching training, a Master’s course, or more generally as part of a psychology or business degree.

Rights Sold Edition 1 Bahasa-Indones, Polish; Edition 2 Polish

Table of Contents 1 The Business of Coaching 1.1 What is coaching?

1.2 Coaching within organizations 1.3 Leveraging the coaching investment 1.4 Setting up and running your coaching practice 2 Coaching Models and Approaches 2.1 Behavioural coaching – the GROW model 2.2 Solution-focused coaching 2.3 Cognitive behavioural coaching 2.4 NLP coaching 2.5 Transpersonal coaching 2.6 Appreciative coaching: pathway to flourishing 2.7 Integrative coaching 3 Coaching Issues 3.1 Intercultural coaching 3.2 Coaching and stress 3.3 Coaching ethics: integrity in the moment of choice 3.4 Coaching supervision

3.5 Evaluating coaching programmes 3.6 Coach accreditation 3.7 Team coaching

Related Titles Mastery in Coaching 9780749471798 $39.95

Leadership Coaching 9780749473297 $39.95

Human Resources, Organizational Development and Coaching

67

The Employer’s Handbook 20172018 Edition 13

This book

<< Clearly identifies legal essentials and best practice guidelines for effective people management, especially beneficial for small to medium sized employers which may or may not have an HR department as an easy-to-hand reference guide.

<< Is fully updated to incorporate Date: Price:

03/05/2017 $39.95

ISBN Paperback: e-book:

9780749479534 9780749479541

Pages: Format (mm): Subject:

the latest legislation on age discrimination, maternity leave, minimum wage, pensions and handling grievance cases so that correct policies can be put in place and employee issues dealt with effectively.

<< Comes with a unique set of

downloadable templates, forms and policy documents to use for dealing with employment issues, saving time and money.

336 240x170 Employment Law / Relations

Author Information

Description

Barry Cushway is an independent HR consultant and Personnel Adviser to the Institute of Directors. With over 30 years’ HR and employment law experience, he has previously worked for PricewaterhouseCoopers, Hay and MSL. He is the author of several other titles, including The Handbook of Model Job Descriptions and Human Resource Management, both published by Kogan Page. He is a fellow of both the Institute of Chartered Secretaries and Administrators, and the Chartered Institute of Personnel and Development.

The Employer’s Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers, clearly identifying the legal essentials and best-practice guidelines for effective people management. The book is a comprehensive source of hands-on advice on the increasingly complex legal framework now governing UK employment law, including guidelines on age discrimination legislation and the latest employment tribunal procedures. Coverage includes recruitment, contracts, benefits, performance management, maternity and paternity rights, personnel records and data protection, terminating employment, and ensuring the health, safety and welfare of employees and pension obligations. It also provides access to a unique set of downloadable templates, forms and policy documents for dealing with key employment issues.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Introduction Recruiting staff Writing employment contracts Paying staff Employee benefits Performance management Dealing with absence Maternity and paternity rights Working hours and holidays Writing a staff handbook Personnel records and data protection Handling organizational change Handling disciplinary issues Dealing with grievances Terminating employment Dealing with tribunal cases Ensuring the health, safety and welfare of employees 18 Working with trade unions

68

Human Resources, Organizational Development and Coaching

Related Titles The Professional Recruiter’s Handbook 9780749465414 $39.95

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $85.00 Fundamentals of Risk Management 9780749479619 $70.00

This book

<< Explains why itâ&#x20AC;&#x2122;s essential for HR

to manage social as well as human capital, with best practice case studies from companies such as IBM, Panasonic and Zappos

The Social Organization Developing Employee Connections and Relationships for Improved Business Performance

<< Shows how HR professionals

can design jobs, workspaces and people development programmes to foster and enhance relationships and networks

<< Provides practical guidance on to

identify, implement and measure relationship-based strategies

Edition 1

Date: Price:

03/06/2017 $39.95

ISBN Paperback: e-book:

9780749480110 9780749480127

Pages: Format (mm): Subject:

288 234x156 Human Resources Management

Description

Author Information

Full of practical advice for HR professionals, The Social Organization is a clear guide to addressing the urgent need for companies to move their focus from developing individuals to developing networks and relationships between employees. Case studies from leading companies such as IBM, Panasonic, John Lewis, Boots and Zappos illustrate how relationshipbased strategies can be implemented successfully to increase organizational performance.

Jon Ingham is a consultant, researcher, writer and speaker on strategic people management with a particular focus on social capital. He works with HR departments to increase the impact they have in their businesses and helps business leaders and HR teams develop their own strategic capabilities. He is a well-known HR blogger and has been recognised as a top global influencer in talent management.

Part One of The Social Organization explores the context of social capital and analyses how and why HR need to foster and develop it. Part Two provides practical guidance for improving social capital and connections throughout the whole employee life cycle: this includes initial recruitment and job design, workplace design, social learning, performance management, employee retention, talent and leadership development and the role of social media and Enterprise 2.0 technology. Part Three covers how HR professionals can identify, implement and measure these relationship-based strategies. The Social Organization is an essential book for all HR professionals needing to develop the social capital of their organizations for improved performance.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Redefining HR Organizations, people and relationships Why your business is social Choosing the right social outcomes Job, team and organization design Workplace design People management and development Team and community facilitation Organization development Social and digital strategy Leadership development Identifying appropriate strategies Implementing social strategies Measuring relationship-based strategies

Related Titles Organization Development 9780749470173 $39.95

Data-driven Organization Design 9780749474416 $39.95

The Inclusion Imperative 9780749471293 $34.95

Human Resources, Organizational Development and Coaching

69

Strategic Internal Communication

This book

<< Now contains specific guidance

on how to use Dialogue Box to communicate organizational restructures more successfully and avoid misunderstandings among employees

How to Build Employee Engagement and Performance Edition 2

<< Helps improve employee

engagement and performance by ensuring business goals are effectively communicated to staff

03/06/2017 $49.95

Date: Price: ISBN Paperback: e-book: Pages: Format (mm): Subject:

<< Combines theory and practice

for confidently designing and implementing a strategic approach to internal communications

9780749478650 9780749478667 208 234x156 Human Resources Management

Author Information

Description

Dr David Cowan is former head of internal communications at ArcelorMittal, where he developed an award-winning global internal magazine and restructured the internal communications capability. He is currently a senior adviser to Weber Shandwick and has advised a variety of clients, including SABIC, Honeywell Aerospace, SAP, Vimpelcom, Saudi Aramco and University of Central Lancashire.

He is a visiting professor at Boston College.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategic approach to internal communication which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book makes use of Dialogue Box throughout, a tool to help companies explore what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change and gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the authorâ&#x20AC;&#x2122;s own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Table of Contents 1

The new communications triangle: Internal communications, employee engagement and HR 2 Culture shock: Corporate culture does not exist 3 Zone 1: Intelligence - how organizations and people think 4 Zone 2: Emotion - how organizations and people feel 5 Zone 3: Interpretation - how organizations and people understand 6 Zone 4: Narrative - how organizations and people agree (or disagree!)

7 The end zone: Ensuring effective dialogue how organizations and people talk 8 Using the dialogue box 9 Using the dialogue box to communicate change

70

Human Resources, Organizational Development and Coaching

Related Titles Internal Communications 9780749469320 $29.95

Crisis, Issues and Reputation Management 9780749469924 $39.95

Communicate to Inspire 9780749468149 $24.95

This book

<< Shows how to use predictive

analysis with HR metrics, whether analysing the data themselves or employing external consultants

Predictive HR Analytics Mastering the HR Metric

<< Is accompanied by a companion

Edition 1

<< Helps develop skills in

Date: Price:

03/03/2016 $39.95

ISBN Paperback: e-book:

9780749473914 9780749473921

website with Excel files and SPSS data files for working through the case study examples presenting the data and linking it to organizational strategy, demonstrating the value of the HR function to the company’s bottom line

Pages: Format (mm): Subject:

472 234x156 Human Resources Management

Description

Author Information

Where other functions of an organization deal in profits, sales growth, forecasts and strategic planning, the HR function is responsible for employee well-being, engagement and motivation. Such concerns do not immediately conjure up images of analytical knowhow, despite the fact that in reality the management of such things often requires a lot of measurement and technical skill. Predictive HR Analytics provides a clear, accessible framework with which to understand and work with HR analytics at an advanced level, taking HR professionals through examples of particular predictive models so they can develop effective HR strategies based on evidence.

Martin R. Edwards is reader in HRM and Organisational Psychology at King’s College London. He has worked for a number of years as an HR consultant. Martin has run many HR analytic workshops with FTSE companies, conducted and advised on employee engagement surveys and taught statistics to undergraduate and postgraduate students.

Predictive HR Analytics will show step-by-step, using simple terms, how to carry out analysis (using the statistical package SPSS) and interpret the results, helping to communicate the potential of HR analytics and get the most out of the HR function, whether carrying out the analysis or briefing external consultants. The book will help deliver a credible and reliable service to businesses by providing metrics on which executives will be able to make sound business decisions.

Kirsten A. Edwards, MCIPD, works with Pearn Kandola LLP as a diversity specialist. Prior to this, she spent six years with Coutts where she held various roles including associate director for culture, engagement and diversity.

She has over sixteen years’ experience across four continents in the financial, technology, professional services and public sectors. She is a guest lecturer at Kings College London.

Table of Contents

Related Titles

1 2 3 4 5

Data-driven Organization Design 9780749474416 $39.95

Understanding HR analytics HR information systems and data Analysis strategies Case study 1: Diversity analytics Case study 2: Employee attitude surveys – engagement and workforce perceptions 6 Case study 3: Predicting employee turnover 7 Case study 4: Predicting employee performance 8 Case study 5: Recruitment and selection analytics 9 Case study 6: Monitoring the impact of interventions 10 Business applications: Scenario modelling and business cases 11 More advanced HR analytic techniques 12 Reflection on HR analytics: Usage, ethics and limitations

Big Change, Best Path 9780749469429 $29.99

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $80.00

Human Resources, Organizational Development and Coaching

71

Learning for Organizational Development

This book

<< Provides up-to-date thinking on

the issues and opportunities facing learning and development (L&D), including the role of L&D in talent attraction and retention

How to Design, Deliver and Evaluate Effective L&D Edition 1

<< Includes case studies and reflective

questions alongside the knowledge and understanding required for the Chartered Institute of Personnel and Development (CIPD)â&#x20AC;&#x2122;s intermediate level courses in learning and development

03/02/2017 $49.95

Date: Price: ISBN Paperback: e-book: Pages: Format (mm): Subject:

<< Arms the professional with the

evidence for L&Dâ&#x20AC;&#x2122;s transformational impact, showing how to link L&D to individual performance and organizational success

9780749477448 9780749477455 320 234x156 Learning and Development

Author Information

Description

Eileen Arney is director of masters programmes at The Open University Business School and previously led the development of its online MSc in HRM. She has held senior civil servant posts including assistant director of National Police Training and has designed and delivered leadership programmes for senior managers in the UK and overseas.

Learning for Organizational Development presents how to design, deliver and evaluate effective learning and development (L&D) programs. This definitive guide to L&Dâ&#x20AC;&#x2122;s function in enhancing individual performance and organizational success is a core text for those studying for L&D qualifications such as the Chartered Institute of Personnel and Development (CIPD) Intermediate level as well as a useful handbook for L&D professionals looking to further their understanding of the latest developments.

Complete with case studies and reflective questions to aid comprehension, Learning for Organizational Development considers the strategic business function of L&D for communicating the vital contribution that it makes to both individual performance and organizational success. It explores the role of L&D in talent development, showing how to support line managers in developing their people to drive retention and attraction. It also addresses the importance of developing the leadership capability within the organization, and provides practical guidance and examples of what works.

Table of Contents 1 2

Understanding organizational development Understanding the role of L&D in talent development 3 Developing leadership and management capability 4 Implementing coaching and mentoring 5 Using facilitation skills 6 Evaluating learning and development in a knowledge economy

Related Titles Organization Development 9780749470173 $39.95

The Learning Challenge 9780749471255 $39.95

Data-driven Organization Design 9780749474416 $39.95

72

Human Resources, Organizational Development and Coaching

This book

<< Provides solutions that work for

the needs of an organization, regardless of how much or how little in-house IT support or subject matter expertise the reader has

Learning Technologies in the Workplace

<< Demonstrates how to get senior

How to Successfully Implement Learning Technologies in Organizations

<< Includes case studies and insights

Edition 1

stakeholders on board with the implementation of new learning technology solutions from the biggest names in the field to show what works and what doesn’t

Date: Price:

03/01/2017 $39.95

ISBN Paperback: e-book:

9780749476403 9780749476472

Pages: Format (mm): Subject:

272 234x156 Learning and Development

Description

Author Information

The traditional classroom-based approach to learning no longer fits the needs of the increasingly global, rapidly shifting modern organization. As learning and development (L&D) departments are being told to cut training costs, reach an increasingly global workforce and offer the organization greater levels of course customization, there is significant excitement about learning management systems (LMSs), massive open online courses (MOOCs) and collaborative learning, but the decision to invest in learning technology is high-risk. Learning Technologies in the Workplace shows how learning technology can be successfully integrated to meet business objectives and ensure a successful return on investment.

Donald H Taylor is chairman of the Learning and Performance Institute, the Learning and Skills Group and the Learning Technologies Conference. He also is an independent consultant and editor of Inside Learning Technologies magazine. He was voted the number one ‘mover and shaker’ in the UK elearning industry in 2010, 2011, 2012 and 2013.

Learning Technologies in the Workplace enables the L&D professional to ask the right questions about the learning technology available, taking into account the level of IT support, the level of subject matter expertise in-house, the staff’s training needs and the level of personalization required. This book also highlights pitfalls to avoid, shows how to identify potential resistance and underlying issues and explains how to win the support of all stakeholders, from senior management to marketing and IT, to ensure the project’s greatest chance of success.

Table of Contents 1 1.1 1.2 1.3 1.4

The Learning Technology Landscape A learning utopia?

How did we get here?

How we learn at work What are learning technologies and why bother?

1.5 Types of content 1.6 Types of learning technologies 2 Implementing Learning Technologies 2.1 Modelling change 2.2 The Six-Step Model 2.3 Understand 2.4 Planning for people 2.5 Planning for technology 2.6 Implementation: From test to launch 2.7 Implementation: People Issues 2.8 Implementation: Technical issues 2.9 Assessing the impact 2.10 Sustaining the implementation 2.11 Common characteristics of success and failure

3 What’s Next 3.1 Future learning technologies 3.2 Future roles of L&D, managers and employees

Related Titles The Learning Challenge 9780749471255 $39.95

Data-driven Organization Design 9780749474416 $39.95

Human Resources, Organizational Development and Coaching

73

Consultancy, Organizational Development and Change

This book

<< Shows how to plan a consulting

intervention, from diagnosing what change is needed and how ready the organization is for the change to how to identify risks, ensure ethical practice and demonstrate value

A Practical Guide to Delivering Value Edition 1

perspectives from practising internal and external consultants from a variety of consultancies, from the ‘Big Four’ to boutique consultancies

Date: Price:

03/04/2017 $49.95

ISBN Paperback: e-book:

9780749478636 9780749478643

Pages: Format (mm): Subject:

<< Provides global case studies and

<< Helps build the necessary skills

to get work as a consultant, from putting the business case forward to establishing credibility

320 234x156 Organizational Development

Author Information

Description

Dr Julie Hodges is currently director of MBA programmes at Durham University Business School and a lecturer and researcher of change in organizations. She is a senior fellow of the Foundation for Management of Education. Before entering academia Julie worked as a management consultant for over 20 years. She has worked with several profit and non-profit organizations, including the British Council, Vertex, PwC and RBS. Julie is a founding director of the Leading Well - a social enterprise for developing leaders in the public and third sectors.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Consultancy, Organizational Development and Change is a guide for internal and external consultants needing to develop the necessary skills to consult in different organizational settings where there is a great deal of complexity. It tackles the issues posing the greatest threat to the success of the change program, including how to adapt to rapidly shifting needs, how to deal with the emotional and ethical issues that arise and how to ensure that the managers take full ownership for the change so that ‘business as usual’ is established.

Complete with case studies from the ‘Big Four’ consultancy groups as well as boutique firms, Consultancy, Organizational Development and Change shows how to identify and execute interventions in a variety of organizational settings to deliver value. It provides guidance on how to develop a value proposition, how to define, write and present the business case for the proposed interventions, how to establish credibility and how to report on the results.

Table of Contents 1 THE CONTEXT OF CONSULTING 1.1 The nature and value of consulting 1.2 Roles and responsibilities of consulting 2 THE CONSULTING CYCLE 2.1 Preparation and contracting 2.2 Diagnosing the need and readiness for change 2.3 Designing and delivering interventions 2.4 Transition 3 CONSULTING CAPABILITIES 3.1 Building capabilities for consulting 3.2 Becoming a consultant 3.3 The shadow side of consultancy 3.4 Conclusions and reflections

Related Titles The Effective Change Manager’s Handbook 9780749473075 $65.00

Big Change, Best Path 9780749469429 $29.99

Making Sense of Change Management 9780749472580 $49.95

74

Human Resources, Organizational Development and Coaching

This book

<< Explains how to build

organizational velocity, establish iterative working and remove unnecessary process to build a truly agile business

<< Provides guidance on how to set

the pace and frequency for change, break old habits and reform the behaviours of a workforce to embed digital transformation

<< Presents lessons that can be learned from digital-native organizations and shows how they can be implemented for organizational success

Building the Agile Business How to Lead Digital Transformation in Your Workplace Edition 1

Date: Price:

03/04/2017 $29.95

ISBN Paperback: e-book:

9780749480394 9780749480400

Pages: Format (mm): Subject:

288 234x156 Organizational Development

Description

Author Information

Building the Agile Business is a guide for organizational development professionals and change managers needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed.

Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK.

Building the Agile Business provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance.

Full of practical advice, case studies, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Peter Abraham is co-founder of Crank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy. com, has over 15 yearsâ&#x20AC;&#x2122; experience in creative and media and another 20 yearsâ&#x20AC;&#x2122; experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

Table of Contents

Related Titles

1 2 3 4 5

Data-driven Organization Design 9780749474416 $39.95

The digital native organization Velocity Focus Flexibility The transformation journey

Organization Development 9780749470173 $39.95

Big Change, Best Path 9780749469429 $29.99

Human Resources, Organizational Development and Coaching

75

Motivation and Performance

This book

<< Explains the science behind

motivation to unlock productivity and high performance, and reduce staff turnover

A Guide to Motivating a Diverse Workforce

<< Provides practical guidance on Edition 1

how to measure motivation, highlight areas for improvement, demonstrate which employee motivation programs are working, and where costs can be reduced

03/02/2017 $29.95

Date: Price: ISBN Paperback: e-book: Pages: Format (mm): Subject:

<< Helps transform talent

management and succession planning by explaining what motivates an employee to want to progress in an organization

9780749478131 9780749478148 288 234x156 Performance Management

Author Information

Description

Adrian Furnham is professor of psychology at UCL, and adjunct professor of management at the Norwegian School of Management. He has written over 1000 scientific papers and 70 books and is among the most well-known psychologists in the world.

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what’s most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover.

Ian MacRae is Director of High Potential, an organizational consultancy providing customised psychological tests and reports for improving performance, predicting potential and developing people.

Underpinned by original research, Motivation and Performance features case studies from finance, retail the public and other sectors to show how the principles of motivating employees apply at all levels of the organization, not just at the leadership level, and how values and motivation can be changed and developed. Complete with a framework for conducting effective visits to front-line locations, it will help HR professionals ask the right questions, choose whether to implement external motivation-building programs and make a real impact on an employee’s desire to progress in the company.

Table of Contents

Related Titles

1 2 3 4

Performance Coaching 9780749470319 $39.95

5 6 7 8 9 10 11 12 13 14

76

Human Resources, Organizational Development and Coaching

Introduction Generational differences A model of motivation The biology of motivation, stress and wellbeing Measuring motivation The power of conversations (communication and motivation) Intrinsic drivers Work engagement organizational health and culture Extrinsic motivation and rewards The underestimated importance of safety, security and stability Value gaps are more important than value differences Outsourcing motivation The dark side and derailment: when motivation turns toxic Final case studies

Armstrong’s Handbook of Performance Management 9780749470296 $49.95

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $85.00

This book

<< Provides insights into innovative

approaches organizations such as Deloitte, Expedia and Google are taking to build organizational performance

<< Shows how to build a culture of

managing performance throughout the year which delivers results and reduces bureaucracy

<< Empowers line managers to own

the performance management process rather than HR, ensuring that the process is effectively cascaded across the business

Armstrong on Reinventing Performance Management Edition 1

Date: Price:

03/01/2017 $39.95

ISBN Paperback: e-book:

9780749478117 9780749478124

Pages: Format (mm): Subject:

272 234x156 Performance Management

Description

Author Information

Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong’s vast research and experience.

Most organizations have performance management processes in one form or another, but these are often based on formal annual reviews, forced rankings and directly linked to pay decisions. These traditional approaches are often at the expense of ongoing, continuous feedback and focus on looking back at what has or has not been achieved rather than looking forward. Direct links to pay decisions avert attention from people development, and managers often get lost in the bureaucracy of complex forms rather than fully engaging with their people.

Michael Armstrong is a companion and former chief examiner of the Chartered Institute of Personal Development (CIPD), a joint managing partner of E-reward and an independent management consultant. He is the author of several bestselling HR books including Armstrong’s Handbook of Human Resource Management Practice, Armstrong’s Handbook of Reward Management Practice, and Armstrong’s Handbook of Performance Management, all published by Kogan Page.

Armstrong on Reinventing Performance Management details how to build a culture of ongoing feedback and coaching and provides case studies of how this approach to building performance has been effective in organizations including Deloitte, Gap, Expedia and Google. Filled with practical advice, including how to deal with underperformers, it enables organizations to remove overly bureaucratic and ineffective systems based on top-down judgments and ratings, and demonstrates how to get line managers’ support for the process focusing on actionable feedback and growth.

Table of Contents 1 2 3 4

Performance management – the concept Performance management – the reality Effective performance management What’s happening to performance management?

5 Reinventing performance management: the issues 6 Improve objective setting 7 Replace the annual performance review 8 Abolish rating 9 Enhance personal development 10 Provide training 11 The reinvention programme 12 Conclusions

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $85.00 Armstrong’s Handbook of Performance Management 9780749470296 $49.95

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 $65.00

Human Resources, Organizational Development and Coaching

77

Leading International Projects

This book

<< Offers a forum for international

project managers to hear from others to improve upon their own practice and take away new tools and techniques

Diverse Strategies for Project Success Edition 1

<< Includes reflective questions to

help critically assess and learn from the case studies and to think about how to apply elements to other projects

Date: Price:

03/10/2016 $44.95

ISBN Paperback: e-book:

9780749476861 9780749476878

Pages: Format (mm): Subject:

272 234x156 Project Management

<< Highlights some of the risks which typically derail international projects and gives practical guidance on how to manage them

Author Information

Description

Bob Dignen is a trainer, facilitator and coach, and Director of York Associates where he delivers intercultural skills programmes and international team and leadership communication seminars to clients.

Project managers leading international projects must deliver value and align the project outcomes to the wider strategic goals of the organization. However, they are faced with the challenges of cross cultural communication and behavioural differences, large-scale and technically complex projects involving multiple stakeholders, and slow decision making when speed is of the essence. Leading International Projects helps overcome these challenges by taking a holistic approach, drawing on systemic, behavioural and psychological perspectives to build team trust, communicate to avoid misunderstanding and conflict, and identify and minimize risk of derailment. It provides a practical toolbox for successfully managing international projects.

Peter Wollmann is Global Program Manager, Vision 2020 and Head of Strategic Change Management, BU Germany.

Leading International Projects provides case studies from experienced project professionals working internationally, each offering deep insights into the challenges of cross-border projects and practical ideas on how to lead successfully. It presents the experiences of consultants and senior project management professionals and their reflections on projects that they ran. Practical guidance on managing the complex dynamics of international projects is provided through individual, team and organizational diagnostic and development tools.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

78

Human Resources, Organizational Development and Coaching

Consumer insights The Italian creative network Financial incentives in international projects: Can money buy commitment and drive performance Distilling experience: A career in international projects The Nordic leadership study tour to India A global regulatory-driven program in a large insurance company An iterative evaluation of an online class to increase inclusion of international learners in an online forum Implementation of a global performance management system Global offensive: Project management within 150 days A tale of David and Goliath: Storytelling in projects Setting up a RTGS (Real Time Gross Settlement) system in a Latin American context Strategic business expansion Making the case for a coaching approach to IT projects which implement substantial change

14 Project fan club: An effective means to achieve a performance boost in projects 15 E-learning product development with a virtual team 16 Global wine and global leadership â&#x20AC;&#x201C; A striking analogy 17 Dialogue in Montalcino 18 Conclusion: Looking to the future of international project management

Related Titles The Effective Change Managerâ&#x20AC;&#x2122;s Handbook 9780749473075 $65.00 Big Change, Best Path 9780749469429 $29.99

This book

<< Explains the impact of technology, communication and employee preferences on the recruitment process and talent management function in organizations

<< Explores how to use print, digital, social and mobile platforms to reach the right candidates in the right way

<< Provides strategies for effective

onboarding of employees and advice for how to build a culture of ongoing attraction to increase the retention rates of key talent

Exceptional Talent How to Attract, Acquire and Retain the Very Best Employees Edition 1

Date: Price:

03/05/2017 $39.95

ISBN Paperback: e-book:

9780749479732 9780749479749

Pages: Format (mm): Subject:

288 234x156 Recruitment

Description

Author Information

Attracting, hiring, developing and retaining the right people is crucial to an organization’s success. In a business environment changing so rapidly that jobs which will be essential in 2020 don’t even exist yet, Exceptional Talent examines how changes in technology, communication, and employee preferences are impacting the talent journey. It gives practical advice for how to build an effective recruitment and talent management strategy to meet the needs of the business today and prepare for the challenges of the future.

Mervyn Dinnen is a talent acquisition analyst, specialising in advising recruitment, HR and technology businesses on the emerging trends which impact hiring, retention and engagement of employees. His blog was voted UK Recruitment Blog of the Year in 2013.

Previously, he spent 20 years working within HR and recruitment in organizations.

Part One of Exceptional Talent covers how to build an authentic employer brand, explores new ways of sourcing candidates and explains how to use print, digital, social and mobile platforms to target the right people in the right way. It also highlights the impact of networks, relationships and referrals on talent acquisition. Part Two focuses on tools and techniques to create an efficient recruitment process, strategies for effective onboarding of new employees as well as practical advice and best practice case studies for retaining and engaging employees.

Table of Contents 1 2 3 4 5 6

Talent attention Talent attraction Talent acquisition Talent orientation Talent development Talent retention and engagement

Matt Alder is a recruitment marketing and employer brand consultant and has built a reputation as a thought leader in the HR and recruitment space. Before becoming a consultant he spent 10 years working in leadership positions with two of Europe’s leading recruitment advertising agencies.

Related Titles The Inclusion Imperative 9780749471293 $34.95

Social Media Recruitment 9780749473709 $24.95

The Professional Recruiter’s Handbook 9780749465414 $39.95

Human Resources, Organizational Development and Coaching

79

50 Top Tools for Employee Engagement

This book

<< Provides fifty ready-to-use tools which can be put into practice immediately with individuals, teams or organizations

A Complete Toolkit for Improving Motivation and Productivity

<< Includes guidance on when to use

Edition 1

<< Guides readers in measuring

each tool, how long it will take and how to get the most out of it

Date: Price:

03/06/2017 $39.95

ISBN Paperback: e-book:

9780749479879 9780749479886

Pages: Format (mm): Subject:

256 234x156 Talent Management

the impact of each tool to show which ones are making the most difference and where efforts are best focused

Author Information

Description

Debbie Mitchell is an organizational development consultant specialising in employee engagement, talent management, change and HR support. She works with businesses across the globe including Sony, Nestle, Quintiles, AA, Visa, Kingston University, Roehampton University and ADB. Prior to this, Debbie held in-house HR and OD roles for British American Tobacco.

Engaged employees are more productive, show greater resilience and are better motivated to working towards business objectives, all of which means they are crucial to organizational success. However, gaining financial support for engagement strategies is harder than ever as budgets are constantly being squeezed and everyone is being asked to do more with less.

50 Top Tools for Employee Engagement shows that you don’t need expensive interventions or additional resource to achieve employee engagement. It contains practical tools which can be used to make an immediate difference to engagement, whether you’re working with individuals, teams or the organization as a whole.

Each tool in 50 Top Tools for Employee Engagement includes guidance on when to use it, how long it will take and useful hints and tips to help get the most out of it. Most importantly, this book will give guidance on how to measure the impact of each tool to show what’s working and where efforts are best focused. Addressing all the key areas of engagement throughout the employee life cycle, from talent attraction and induction to career progression and development, this book is a complete resource to engaging your workforce.

Table of Contents

Related Titles

1 2 3 4

50 Top Tools for Coaching 9780749473440 $39.95

Engaging one on one Engaging the team Engaging the organization Engagement throughout the employee lifecycle

Armstrong’s Handbook of Performance Management 9780749470296 $49.95

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 $85.00

80

Human Resources, Organizational Development and Coaching

Logistics, Operations and Supply Chain Management Innovation and Best Practice in Logistics Operations Management Transport Procurement Supply Chain Management

www.koganpage.com

81

Critical Issues in Logistics, Operations and Supply Chain Management Our books provide: • Practical insights on topical issues • Expertise from leading authorities in academia and industry • Endorsements by recognized associations, including CIPS and CILT • Valuable supporting online resources

Warehouse Management, 2nd Edition A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse Gwynne Richards 9780749469344 Jun 2014 Page 87

The Handbook of Logistics and Distribution Management, 6th Edition

NEW EDITION

Understanding the Supply Chain

AWARD WINNER

Alan Rushton, Phil Croucher, Peter Baker 9780749476779 Jan 2015 Page 83

The Lean Supply Chain

Managing the Challenge at Tesco Barry Evans, Robert Mason 9780749472078 Sep 2015 Page 94

AWARD WINNER

Food Supply Chain Management and Logistics From Farm to Fork

NEW EDITION

Sustainable Logistics and Supply Chain Management, 2nd Edition

Samir Dani 9780749473648 Jun 2015 Page 93

Principles and Practices for Sustainable Operations and Management David B. Grant, Alexander Trautrims, Chee Yew Wong 9780749478278 Apr 2017 Page 95

Discover our full portfolio of books at www.koganpage.com

<< Comprehensively describes the

The Handbook of Logistics and Distribution Management

<< Gives practical guidance on how

Understanding the Supply Chain

This book functions and elements related to logistics, supply chain and distribution management in a straightforward way

to improve service and lower costs while reducing environmental impact

<< Illustrates by way of cases studies and real-life examples from the authorsâ&#x20AC;&#x2122; own experiences the application of theories

Edition 6

Date: Price:

03/01/2017 $85.00

ISBN Paperback: e-book:

9780749476779 9780749476786

Pages: Format (mm): Subject:

704 240x170 Logistics

Description

Author Information

Now in its sixth edition, this definitive text explains the nuts and bolts of logistics and distribution in accessible language. Covering all the major elements of modern logistics, The Handbook of Logistics and Distribution Management is an indispensable guide for both students of logistics as well as newly-appointed distribution, logistics and supply chain managers.

Alan Rushton is a Director of Dialog Consultants, and was formerly the Director of Graduate Programmes at the Centre for Logistics and Supply Chain Management at Cranfield University. He is also a Chartered Fellow of the CILT (UK).

This new edition of The Handbook of Logistics and Distribution Management has been radically updated to reflect the latest advances in logistics and to cover new topics being studied on academic and professionals courses. There are whole new sections on critical topics, including logistics costs and trade-offs, demand forecasting, inventory planning, international freight forwarding and outsourcing logistics.

Table of Contents 1 2 3 4 5 6 7

Concepts of logistics and distribution Planning for logistics Procurement, inventory & demand forecasting Warehousing and storage Freight transport Outsourcing logistics Operational management

Related Titles Warehouse Management 9780749469344 $70.00

Phil Croucher is Vice President-Supply Chain for Dalma Energy LLC, has an MSc in Logistics and Distribution Management from Cranfield University and is a Chartered Fellow of the CILT (UK).

Dr Peter Baker is a Senior Lecturer at the Centre for Logistics and Supply Chain Management at Cranfield University and a Chartered Fellow of the CILT (UK).

Rights Sold Edition 3 Thai Humanitarian Logistics 9780749470876 $70.00

Maritime Logistics 9780749472689 $85.00

Logistics, Operations and Supply Chain Management

83

Fashion Logistics

This book

Insights into the Fashion Retail Supply Chain

<< Combines insights into both

fashion retailing and fashion logistics

<< Studies major forces driving change

Edition 1

in the retail industry and how manufacturers can adapt their working practices accordingly

Date: Price:

03/11/2015 $60.00

ISBN Paperback: e-book:

9780749472986 9780749472979

Pages: Format (mm): Subject:

216 234x156 Logistics

<< Considers fashion retailing and

logistics as part of a wider global supply chain and production system

Author Information

Description

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. He is editor of the International Journal of Retail and Distribution Management.

Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.

David B. Grant is Professor of Logistics at Hull University Business School, UK and Distinguished Senior Fellow at Hanken School of Economics, Helsinki. He has over 175 publications in various refereed journals, books and conference proceedings, and is on the editorial board of many international journals.

Fashion Logistics assesses the early growth and changes in the industry as well as the drivers of change in todayâ&#x20AC;&#x2122;s market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden change, flexible enough to customise products, and efficient enough to protect margins. John Fernie and David Grant assess these forces and changes, and how manufacturers should adapt their working practices accordingly.

Fashion Logistics integrates case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S. The book provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. It also provides invaluable supplementary material, including teaching notes and PowerPoint slides.

Table of Contents 1 2

Introduction The changing nature of fashion retailing: Implications for logistics 3 International fashion sourcing 4 Corporate and social responsibility 5 International logistics 6 In-store consumer service 7 Online consumer service 8 Luxury fashion and SCM 9 Sustainable fashion retailing and logistics

Related Titles Logistics and Retail Management 9780749468231 $75.00

Fashion Brands 9780749464462 $39.95

Strategic Sourcing and Category Management 9780749473976 $60.00

84

Logistics, Operations and Supply Chain Management

This book

<< Gain vital knowledge about

contracting logistics from this best-practice toolkit that provides essential information on planning, negotiating and managing a contract

<< Gives a comprehensive overview of all types of contract, not just procurement

<< Learn from real life examples from

the Ministry of Defence, Heathrow Airport and Cross-Rail

Global Contract Logistics Best Practice Toolkit for Planning, Negotiating and Managing a Contract Edition 1

Date: Price:

03/02/2017 $60.00

ISBN Paperback: e-book:

9780749475932 9780749475949

Pages: Format (mm): Subject:

288 234x156 Logistics

Description

Author Information

Global Contract Logistics looks at what a contracting professional should be doing. The scope begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock. The book tackles the growing complexity of contracting in a technologically accelerating world. The author looks at the common errors and disappointments that have been experienced in past procurement undertakings. The ten phases of a successful acquisition are examined in depth.

Steven Morgan is Commercial Director of the entire Ministry of Defence (MoD), one of the most challenging procurement and contracting roles in the UK. He is also responsible for the training, qualification, mentoring, and deployment of 1,800 commercial professionals throughout the MoD in collaboration with the Defence Academy. He was previously Capital Programmes Director for BAA where he was responsible for capital projects and procurement. He has also previously worked at Sellafield as director of commercial and contract management.

Global Contract Logistics includes real-life examples drawn from the Ministry of Defence, Heathrow Airport, the Olympics Authority, Cross Rail, the Institute of Civil Engineers, the U.S. Defence Acquisition University, the Defence Academy in Swindon, shipbuilders and construction managers including those involved in building nuclear power plants.

Table of Contents 1.

2.

3.

4.

5.

6.

7.

Defining the need Defining the important requirements Selecting a contractor Devising and aligning a contractor Supporting contract Enforcing the contract Integration and assessing acquisition

Related Titles Maritime Logistics 9780749472689 $60.00

The Handbook of Logistics and Distribution Management 9780749466275 $85.00

Green Logistics 9780749471859 $60.00

Logistics, Operations and Supply Chain Management

85

Decarbonising Logistics

<< Identifies and classifies the external factors likely to influence the carbon reduction in logistics

A Multinational Assessment of the Effect of External Factors on Operations Edition 1

This book

ALAN MCKINNON

<< Looks at the major internal ‘levers’ that companies can pull to cut logistics-related carbon emissions

DECARBONISING LOGISTICS

<< Assesses the effects of external

factors on company efforts to decarbonize logistics across a diverse sample of thirteen countries at differing stages of economic development, through a series of case studies

AN INTERNATIONAL PERSPECTIVE

Date: Price:

03/07/2017 $85.00

ISBN Paperback: e-book:

9780749480479 9780749480486

Pages: Format (mm): Subject:

288 234x156 Logistics 4667_KP_Decarbonisation of Logistics_03.indd 1

24/08/2016 09:11

Author Information

Description

Alan McKinnon is Professor of Logistics at Kühne Logistics University, Hamburg. He has been researching and teaching in freight transport and logistics for 35 years and has published extensively in journals and books.

Alan has undertaken studies for numerous public and private sector organisations in the UK and overseas and been an adviser to several UK Government Departments and Parliamentary Committees, the European Commission, the International Transport Forum, International Energy Agency and OECD. He is a member of the European Commission’s High Level Group on Logistics and was Chairman of the World Economic Forum’s Logistics and Supply Chain Industry Council.

This exciting new book is based on original research conducted by the Kuehne Logistics University with the support of Unilever and Kuehne and Nagel, who are co-sponsors of the work. The research focuses on decarbonisation, mainly focusing on transportation, across 13 countries.

The transport sector cannot be allowed to continue increasing its level of carbon emissions at an accelerating rate, while other sectors are actively decarbonising. Governments and companies have therefore to find ways of achieving dramatic carbon reductions in the transport sector.

Many companies have already set targets for cutting the carbon intensity of their logistics operations and are implementing measures to achieve them. There are other external factors, however, which will affect their ability to meet the targets. This book focuses on the external factors of technology, infrastructure, market, behaviour, energy and regulation and the carbon reduction strategies for their logistics operations.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

86

Logistics, Operations and Supply Chain Management

Introduction Analytical framework: TIMBER Data collection and analysis Detailed country-level analyses Germany, Austria and Switzerland (DACH region) United Kingdom United States China India Indonesia South Africa Mexico Netherlands France Italy Conclusions

Related Titles Green Logistics 9780749471859 $60.00

Sustainable Logistics and Supply Chain Management Revised Edition 9780749473860 $65.00 The Circular Economy Handbook for Business and Supply Chains 9780749476755 $60.00

This book

<< Examines how to operate an efficient and cost-effective warehouse

<< Provides an up-to-date picture of modern warehousing

<< Provides guidance on using

the latest technology, reducing inventory, people management, location and design

Warehouse Management A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse Edition 2

Date: Price:

03/06/2014 $70.00

ISBN Paperback: e-book:

9780749469344 9780749469351

Pages: Format (mm): Subject:

448 234x156 Operations Management

Description

Author Information

Gwynne Richards’ highly regarded and best-selling text on warehouse management is a complete guide to best practice in warehouse operations. Warehouse Management examines how to operate an efficient and cost effective warehouse. It provides guidance on using the latest technology, reducing inventory, people management, location and design.

Covering everything from the latest technological advances to current environmental issues, Warehouse Management provides an indispensable companion to the modern warehouse.

The text considers key aspects of warehouse management, including cost reduction, productivity, people management, and warehouse operations.

Gwynne Richards has over thirty years’ experience in warehouse management and logistics. He runs a successful logistics consultancy and provides a number of courses on warehouse and transport management for practitioners. He is Module Tutor for TTM full time Masters’ course at Warwick and Hong Kong Polytechnic University. He is the author of The Logistics and Supply Chain Toolkit, also published by Kogan Page.

In this 2nd edition of Warehouse Management, there are more case studies, photographs as well as extensive accompanying online resources, such as PowerPoints and video links.

In addition to providing updates on future advances in warehouse management, Gwynne Richards tackles the key issues that are challenging today’s managers, including pressure to reduce lead times, increase productivity, reduce cost, improve customer service, reduce environmental impact, and maintain health and safety standards.

Offering comprehensive direction on all aspects of managing a warehouse, Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations.

Rights Sold Edition 1 Arabic, Bahasa-Indones., Chinese (simplified), Polish; Edition 2 Bahasa-Indones.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Introduction The role of the warehouse Role of the warehouse manager Warehouse processes: Receiving and put-away Warehouse processes: Pick preparation Picking strategies and equipment Order-picking methods Warehouse processes from replenishment to despatch and beyond Warehouse management systems Warehouse layout Storage and handling equipment Resourcing a warehouse Warehouse costs Performance management Outsourcing

16 Health and safety 17 The warehouse and the environment; 18 The warehouse of the future

Related Titles The Handbook of Logistics and Distribution Management 9780749476779 $85.00 The Logistics and Supply Chain Toolkit 9780749475574 $65.00

Logistics, Operations and Supply Chain Management

87

The Operations Advantage

This book

<< Shows how effective operations

can have a huge strategic impact throughout the organisation

A Practical Guide to Making Operations Work Edition 1

<< Provides guidance on how to

respond to the most important challenges facing the practice of operations management from renowned textbook author, Nigel Slack

Date: Price:

03/04/2017 $39.95

ISBN Paperback: e-book:

9780749473549 9780749473556

Pages: Format (mm): Subject:

<< Offers direction on how to set the

agenda for developing operations capabilities

240 234x156 Operations Management

Author Information

Description

Nigel Slack is the Professor of Operations Management and Strategy at Warwick Business School and head of its Operations Management Group. He acts as a consultant in many sectors, including Financial Services, Utilities, Retail, Professional Services, General Services, Aerospace, FMCG, and Engineering Manufacturing.

The study and practice of operations has shifted to reflect the new challenges and uncertainties of how to thrive in today's ever-changing world. The Operations Advantage identifies the most significant challenges to the practice of operations management and gives guidance on how businesses can respond. Leaders need to link the strategic objectives of the business clearly and logically to its operation's performance objectives. The book presents a series of ten activities that will help them to do this and therefore make operations work better, such as designing and configuring internal processes and resourcing the operations appropriately.

Based on the global teaching, training and consultancy conducted by the author, The Operations Advantage looks at the application of operations management across a range of sectors, including finance, healthcare, professional services, oil and gas industries Although these diverse sectors require operations practitioners to apply knowledge in different ways, they essentially deal with the same set of processes. The book is an indispensable and unique guide for anyone with an operational role in any organization, as well as operations management students and academics.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Exploit the power of operations Establish an operations capability culture Make operations a strategic asset Set your performance framework Set your resourcing levels Establish internal processes networks Establish external supply networks Learn from day-to-day control Setting performance priorities Position the improvement process Master the mechanics of improvement

Related Titles The Handbook of Logistics and Distribution Management 9780749466275 $85.00

Sustainable Logistics and Supply Chain Management 9780749473860 $65.00

Warehouse Management 9780749469344 $70.00

88

Logistics, Operations and Supply Chain Management

This book

<< Shares wisdom from one of the

most respected academics in the field and a team of contributors who are both academics and industry experts

<< Covers purchasing concepts,

frameworks and best practice from esteemed business school HEC Paris

<< Covers strategic and tactical

standpoints, including strategic thinking and specific thought processes

Strategic Sourcing Management Structural and Operational Decision-making Edition 1

Date: Price:

03/12/2016 $85.00

ISBN Paperback: e-book:

9780749476991 9780749477004

Pages: Format (mm): Subject:

704 240x170 Operations Management

Description

Author Information

Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written

by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; management of human resources and dedicated information systems; management of performance and change.

Olivier Bruel is Professor Emeritus of the Operations Management and Information Technology Department at HEC Paris. He is Vice President Energy at SNCF and President of SNCF-ENERGIE. He is Founder / Honorary President of ACA (Association Cesa Achats et Supply Chain).

This book has been written with a comprehensive global and coherent approach but the chapters are self-standing, enabling the reader to dip into different sections according to need. Strategic Sourcing Management considers both tactical and strategic perspectives that link with a corporate strategy and it includes dedicated chapters on how to set up a Strategic Sourcing function. The text is enriched with clear graphics and solid examples of best practice.

Strategic Sourcing Management is a robust text based on both research and experience, so an essential reference for practitioners and academics working in or studying procurement and supply management. It is suitable for anyone involved in procurement and supply management at a senior level but also for general management enabling them to understand the mechanisms of value creation through Strategic Sourcing.

Table of Contents

Related Titles

1 2 3 4

Category Management in Purchasing 9780749472306 $85.00

Strategic decisions and supplier policies Operational management of procurement Organization and management of resources Performance and change management

Strategic Sourcing and Category Management 9780749473976 $60.00 The Handbook of Logistics and Distribution Management 9780749466275 $85.00

Logistics, Operations and Supply Chain Management

89

Strategic Sourcing and Category Management

This book

<< Examines how to drive efficient

sourcing within organizations through applying methods used by IKEA

Lessons Learned at IKEA Edition 1

<< Examines how category

management works in practice and how it was implemented in IKEA

<< Compares and contrasts

Date: Price:

03/08/2015 $60.00

ISBN Paperback: e-book:

9780749473976 9780749473983

Pages: Format (mm): Subject:

248 234x156 Procurement

experiences at IKEA with examples from other leading companies

Author Information

Description

Magnus Carlsson has twenty-five years’ experience as a strategic sourcing expert at IKEA. He developed and led the implementation of IKEA’s purchasing strategy, which included category based sourcing. He was responsible for the strategic sourcing of IKEA’s global textile, metal and veneer businesses, as well as component and raw material procurement. He is currently a lecturer, trainer and advisor in strategic sourcing and category management.

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years’ experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA’s highly successful purchasing strategies. The text is supported by insightful interviews and case studies, which are compared and contrasted with examples from other leading companies.

Strategic Sourcing and Category Management answers three critical questions: - When is category management a profitable method and why?

- How do category teams create real results?

- How can category management be organized and implemented effectively?

In answering these three questions, Magnus Carlsson not only presents the guiding principles behind category based sourcing, he also demonstrates how category based sourcing can effectively be implemented in practice and provides guidance on how to realise the benefits of this approach. Cleverly connecting theory and practice, the book draws upon both existing and new tools, and applies them in a highly practical context. With application spanning far beyond IKEA, this book is an invaluable resource for procurement professionals in any industry.

Strategic Sourcing and Category Management is the result of twenty five years’ experience of Strategic Sourcing within IKEA and collaboration with several companies and the Stockholm School of Economics.

Table of Contents

Related Titles

1 2 3 4 5

Category Management in Purchasing 9780749472306 $85.00

Lessons learned in Ikea How is it done?

What shall the team achieve?

Where is the business... and the money?

Creating a situation where the results fall into place 6 The moment of truth 7 Leading the business and creating leverage 8 Other industries and different perspectives 9 Implementation of category-based sourcing 10 What makes the difference between success and failure?

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Logistics, Operations and Supply Chain Management

Logistics and Retail Management 9780749468231 $75.00 Fashion Logistics 9780749472986 $60.00

PATRICK DALY

INTERNATIONAL SUPPLY CHAIN RELATIONSHIPS CREATING COMPETITIVE ADVANTAGE IN A GLOBALIZED ECONOMY

<< Learn the practical steps

International Supply Chain Relationships

<< Understand the shared benefits and

Creating Competitive Advantage in a Globalized Economy

This book needed to take to develop, implement and sustain highly effective supplychain relationships metrics which are crucial for the long term sustainability of supply chain business relationships

<< Learn from case studies of long

term strategic relationships which are critical for success as well as short term alliances designed to address specific tactical goals, projects or initiatives

Edition 1

Date: Price:

03/07/2017 $60.00

ISBN Paperback: e-book:

9780749480035 9780749480042

Pages: Format (mm): Subject:

288 234x156 Supply Chain Management

Description

Author Information

The systems approach provided by supply chain management is a very useful and powerful framework. However, it is the strength and quality of the relationships and connections that we build with other players that will ultimately determine the effectiveness and the success of our business.

Patrick Daly has been a consultant for almost twenty years working in international supply chain and logistics with some of the worldâ&#x20AC;&#x2122;s top international corporations including PepsiCo Worldwide Flavours, Pfizer, Proctor & Gamble, GlaxoSmithKline, Merck Millipore and many more. Patrick has worked with these clients all around the world including China, India, Middle East, Europe, North America and South America.

International Supply Chain Relationships covers international supply chain relationships, long term inter-organizational relationships, situational inter-organizational relationships, multi-disciplinary global engineering teams, technologies and innovations, supply chain communication, supply chain coordination, and future trends. It aims to provide supply chain practitioners in any type of business with ideas, tools and strategies, that they can readily access, interpret and put into practice speedily and pragmatically to create value for their own business.

Table of Contents 1

The globalization of business and the supply chain management concept 2 International supply chain relationships 3 Culture: An evolutionary strategy for success 4 Long term inter-organizational relationships 5 Situational inter-organizational relationships 6 Technologies and innovations 7 Supply chain communication 8 Supply chain coordination 9 Control and measurement 10 Future trends

Related Titles The Handbook of Logistics and Distribution Management 9780749476779 $85.00

Warehouse Management 9780749479770 $80.00

Green Logistics 9780749471859 $60.00

Logistics, Operations and Supply Chain Management

91

The Buyerâ&#x20AC;&#x2122;s Toolkit

This book

<< Gain an understanding of

core principles from category management, SRM, negotiation, contract management and supply chain management

An Essential and Practical Approach for Highly Effective Buying Edition 1

<< Simple toolsets and frameworks,

translated from complex models and concepts, that can be easily understood and applied with no prior training or knowledge in this area

Date: Price:

03/06/2017 $60.00

ISBN Paperback: e-book:

9780749479817 9780749479824

Pages: Format (mm): Subject:

<< Tried and tested methods that will

transform a business and increase its profit and value gained from the supply base

288 234x156 Supply Chain Management

Author Information

Description

Jonathan Oâ&#x20AC;&#x2122;Brien is the CEO of the international purchasing consultancy and training provider, Positive Purchasing Ltd. With over 25 yearsâ&#x20AC;&#x2122; experience working in purchasing, he has worked all over the world to help global organizations increase their purchasing capability through training, education and working directly with practitioners and executive teams to drive in the adoption of category management and other strategic purchasing methodologies.

He is also author of Category Management in Purchasing, Supplier Relationship Management and Negotiation for Purchasing Professionals.

In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for professional buying and negotiating into a simple, jargon free framework that can be picked up and applied easily by anyone who buys. It is a book that seeks to transform how individuals view and practice buying so they know when to influence a situation and what to do in order to buy really well.

The Buyer's Toolkit has a simple chapter layout, contains graphics and models and a simple flow of tools through the book, with an overarching framework, that glues them together.

Covering different buying scenarios, understanding and defining the requirements, choosing the right deal and supplier, negotiation, managing the contract and the suppliers, fixing problems and sustainable buying, this comprehensive guide will help you to boost your advantage as a buyer.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Introduction - Buying explained How to be good at buying What do we need?

Power up!

Selecting the right buying option Negotiating the best deal What we say, what we do The contract Ensuring we get what we agreed When things go wrong Sustainable buying Where next

Related Titles Negotiation for Procurement Professionals 9780749477301 $49.95

Category Management in Purchasing 9780749472306 $85.00

Supplier Relationship Management 9780749468064 $75.00

92

Logistics, Operations and Supply Chain Management

This book

<< Covers the design and governance of the food supply chain

<< Looks at innovations and future trends in food supply chains

Food Supply Chain Management and Logistics From Farm to Fork

<< Assesses various challenges and

supporting mechanisms to make sure the food that reaches our plates is safe

Edition 1

Date: Price:

03/06/2015 $60.00

ISBN Paperback: e-book:

9780749473648 9780749473655

Pages: Format (mm): Subject:

280 234x157 Supply Chain Management

Description

Author Information

With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry.

It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population.

Samir Dani is Professor of Logistics and Supply Chain Management and Head of Logistics, Operations and Hospitality Management at the University of Huddersfield. He has experience of leading and working on various research projects in a diverse range of management and supply chain related topics. He has experience of working on projects related to food supply chain risks, food sustainability and food value chains. Professor Dani has published widely and has presented to both academic and practitioner audiences. He has also worked in the manufacturing sector.

Food Supply Chain Management and Logistics is an exciting new text that provides an accessible and essential guide to food supply chain management, considering the food supply chain from ‘farm’ to ‘fork’. Samir Dani shows the reader how to stay ahead of the game by keeping abreast of global best practice, harnessing the very latest technology and squeezing efficiency and profit from increasingly complex supply chains.

Food Supply Chain Management and Logistics covers essential topics in food supply chain management, including: food supply chain production and manufacturing; food logistics; food regulation, safety and quality; food sourcing; food retailing; risk management; food innovation; technology trends; food sector and economic regeneration; challenges in International food supply chains; triple bottom line trends in the food sector; food security and future challenges.

Samir Dani was awarded the Prix des Associations for his book, Food Supply Chain Management and Logistics. The book was commended for its comprehensive coverage of the design, governance, supporting mechanisms and future challenges in the food supply chain.

Table of Contents 1 Food Production 1.1 Food Production 1.2 Food manufacturing 2 Operational challenges 2.1 Food retailing 2.2 Food logistics 2.3 Challenges in international food supply chains 2.4 Collaboration and relationships 2.5 Food sourcing and procurement 2.6 Risk management 2.7 Technology trends in food supply chains

3 3.1 3.2 3.3 3.4 3.5

Sustainability and future challenges Food regulation, safety and quality Food innovation Sustainability challenges in food supply chains Food sector and economic regeneration Food security and future challenges

Related Titles Sustainable Logistics and Supply Chain Management 9780749473860 $65.00

Logistics, Operations and Supply Chain Management

93

The Lean Supply Chain

This book

<< Examines the supply chain

management techniques of Tesco, the second largest retailer in the world

Managing the Challenge at Tesco Edition 1

<< Demonstrates how Tesco increased

Date: Price:

03/09/2015 $55.00

ISBN Paperback: e-book:

9780749472078 9780749472085

Pages: Format (mm): Subject:

customer loyalty by focusing on delivering customer value instead of

<< Explores not just the ‘what’ and

‘why’ but ‘how’ Tesco built one of the world’s most successful supply chains

312 234x156 Supply Chain Management

Author Information

Description

Barry Evans early career involved a variety of roles in Logistics/Distribution with Watney Mann, Rank Hovis McDougall and Royal Mail. This was followed by roles in Tesco plc including Lean Process Manager in Tesco Supply Chain Development. He joined the Lean Enterprise Research Centre at Cardiff Business School as a Senior Research Associate.

The Lean Supply Chain: Managing the Challenge at Tesco explores how Tesco have and are addressing the challenge of managing their supply chains. It examines how they have used lean thinking, loyalty and simplicity and grew under a determined supply chain strategy to achieve their dominant position. It shows how Tesco’s senior leadership made a simple, but game-changing, decision to focus the business on its customers rather than the conventional approach of “competing with our competitors” and asks whether the approach to managing the supply chain needs to be adapted to deal with current challenges that Tesco face.

Robert Mason is a senior lecturer in Logistics and Operations Management section (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner. He has also held a variety of roles with M&S.

The authors look at how the retailer developed one of the most effective supply chains in the world, as well as their continuous improvement and current developments that are required to maintain its competitiveness. The Lean Supply Chain demonstrates Tesco’s most successful strategies through real life examples, drawing upon the authors’ deep knowledge of how Tesco has developed and succeeded from both an academic and practitioner perspective.

It includes an assessment of how Tesco are dealing with current day challenges and market changes, including their successful rollout of online shopping and convenience stores as well as how they are attempting to maintain their position as the UK’s largest retailer.

Table of Contents 1 2 3

Introduction Tesco past and present Tesco and strategy: Managing the what, why and how!

4 Customer insight- to drive the Tesco supply chain 5 Lean and the Tesco supply chain: ‘Mastering the supply chain’ 6 Tesco and continuous improvement: Debunking seven myths of conventional business thinking 7 Current challenges: Aligning corporate and supply chain strategies to a changing macro environment 8 Conclusions

94

Logistics, Operations and Supply Chain Management

Related Titles Logistics and Retail Management 9780749468231 $75.00

The Handbook of Logistics and Distribution Management 9780749476779 $85.00

Fashion Logistics 9780749472986 $60.00

This book

<< Provides a comprehensive overview of sustainability science, as well as an understanding of sustainability as it affects the supply chain

<< Examines all the key areas in

sustainable logistics and supply chain management

<< Examines the subject in an

integrated manner and from a holistic perspective

Sustainable Logistics and Supply Chain Management Edition 2

Date: Price:

03/04/2017 $60.00

ISBN Paperback: e-book:

9780749478278 9780749478285

Pages: Format (mm): Subject:

264 234x156 Supply Chain Management

Description

Author Information

Adopting sustainable practices is crucial for all businesses in the 21st century. Sustainable Logistics and Supply Chain Management is the essential guide to the principles and practices of sustainable logistics operations and the responsible management of the entire supply chain.

Based on extensive research by experts in the field, this comprehensive book covers the whole scope of sustainable logistics. The book provides carefully reviewed research-led applications and case studies that have been especially developed for this revised edition with particular attention for use in a teaching context. The mini case studies are highly topical, relating the theoretical concepts to practice and what is actually happening â&#x20AC;&#x2DC;on the groundâ&#x20AC;&#x2122;.

Professor David B. Grant is Professor of Logistics at Hull University Business School. He has over 175 publications and is on the editorial boards of numerous journals.

Examining the subject in an integrated manner, this book examines all the key areas in sustainable logistics and supply chain management, including: sustainable product design and packaging; sustainable purchasing and procurement; cleaner production; environmental impact of freight transport; sustainable warehousing and storage; sustainable supply management; reverse logistics and recycling; supply chain management strategy, and much more.

A vital teaching resource for any course on sustainable logistics, this revised edition of Sustainable Logistics and Supply Chain Management has been updated with new case studies and the latest information on compliance and auditing; demand and inventory planning; measuring, monitoring, and reporting; and strategic, operational and public policy perspectives. Online supporting resources include lecture slides, chapter summaries and an instructor's manual.

Table of Contents 1

Brief overview of logistics and supply chain management (SCM) [DBG] 2 Science of sustainability and its implications for logistics and SCM [DBG] 3 Freight transport [AT] 4 Sustainable warehousing [AT] 5 Product design, cleaner production and packaging [CYW] 6 Sustainable purchasing and procurement [AT] 7 Reverse logistics and recycling [CYW] 8 Risk, resilience and corporate social responsibility (CSR) [CYW] 9 Sustainable logistics and SCM strategy [DBG]

Dr Alexander Trautrims is a Lecturer in Supply Chain and Operations Management at Nottingham University Business School. His research focuses on sourcing, compliance and supply issues in supply chains.

Professor Chee Yew Wong is Chair of Supply Chain Management at Leeds University Business School. He has more than nine years of industrial working and consultancy experience in operations, purchasing, production, inventory and distribution management, and supply chain design with SMEs and multinational companies.

Related Titles Green Logistics 9780749471859 $60.00

Sustainable Logistics and Supply Chain Management 9780749473860 $65.00 Humanitarian Logistics 9780749470876 $70.00

Logistics, Operations and Supply Chain Management

95

A Circular Economy Handbook for Business and Supply Chains Edition 1

This book

<< Learn about business models and supply chains that regenerate rather than waste and degrade

<< Understand how to create value

instead of waste, at every stage in the supply cycle, with real examples and case studies across a range of sectors

<< Gain valuable insights from leading

businesses and start-ups who are rethinking their supply chains

Date: Price:

03/12/2016 $60.00

ISBN Paperback: e-book:

9780749476755 9780749476762

Pages: Format (mm): Subject:

288 234x156 Supply Chain Management

Author Information

Description

Catherine Weetman is a visiting lecturer at Huddersfield University and a consultant with 25 years’ experience in logistics, having headed up logistics and planning distribution at Kellogg’s, DHL, Tesco and Exel. She also advises the Scottish Government on their policies and legislation in this area.

The Circular Economy Handbook for Business and Supply Chains provides a clear explanation and comprehensive guide to the circular economy. The book provides real examples of how the circular economy works in a range of market sectors and at different stages of the supply chain. It features case studies of companies that are redesigning their supply chains in accordance with these principles, including: M&S Shwopping (clothes), InterfaceFLOR, Desso (carpets), British Sugar (energy from waste to grow tomatoes), Dutch AWearness (clothes), EcoTech Recycling (industrial rubber), and Method (household cleaning products).

The Circular Economy Handbook for Business and Supply Chains provides detailed coverage of important areas, including: moving from a supply chain to a supply cycle; key sustainability principles for supply chains; waste regulations; finding markets and suppliers; seasonality, storage, perishability, transport; steps to zero waste. It also covers key issues, such as waste across borders, selling by-products, and waste as a feedstock.

Table of Contents 1 Introduction 2 An Overview of the Circular Economy 2.1 The Circular Economy – What is it?

2.2 The design and supply chain 2.3 Circular Economy business models 2.4 Circular Economy enablers and accelerators 3 How are businesses adopting Circular Economy models?

3.1 Drivers for change 3.2 Sector scenarios: The food sector 3.3 Sector scenarios: The fashion and textiles sector 3.4 Sector scenarios: Consumer electricals and electronics 3.5 Sector scenarios: Industrial manufacturing 4 What does this mean for supply chains?

4.1 Supply chain strategy and planning 4.2 Supply chains upstream – product design, sourcing and procurement 4.3 Supply chains midstream – the manufacturing process 4.4 Supply chains downstream - supplying your customers

96

Logistics, Operations and Supply Chain Management

5 Implementation 5.1 Making the business case and starting the journey

Related Titles Sustainable Logistics and Supply Chain Management 9780749473860 $65.00

Green Logistics 9780749471859 $60.00

The Handbook of Logistics and Distribution Management 9780749466275 $85.00

This book

<< Understand the process of setting up a demand-driven supply chain in your business

<< Learn about "supply chain

segmentation" as well as how to achieve your planned service levels, transform performance with up to 50% less average inventory and vastly reduce lead-times by up to 85%

<< Understand how to reduce

capacity - delivering cost savings of approximately 20%

Demand-Driven Supply Chain Management Transformational Performance Improvement Edition 1

Date: Price:

03/04/2017 $60.00

ISBN Paperback: e-book:

9780749479978 9780749479985

Pages: Format (mm): Subject:

288 234x156 Supply Chain Management

Description

Author Information

Many companies are moving from traditional forecasting (forecasting push) to Demand Driven. Demand Driven can be applied in all supply chain configurations. It is an 'end to end' supply chain replenishment process. Only in the last 3 years or so has Demand Driven begun to challenge "forecast push". Demand-Driven Supply Chain Management is the 'go to' source for industry supply chain/operations executives and students because it describes, in a readable but rigorous manner, the "what, how and why" of the Demand Driven SCM process.

The key themes in the book are: what is demand driven; why demand driven is the correct way to manage a supply chain; how to operate a demand-driven supply chain; and how to adopt the demand-driven process in your company.

Simon Eagle is a senior supply chain planning & strategy consultant with c20 years of international industry experience & significant expertise in S&OP & Demand Driven Supply Chain Management. Simon works with companies that wish to make a transformational improvement in their e2e Operations and Supply Chain performance through the adoption of â&#x20AC;&#x2DC;Demand Drivenâ&#x20AC;&#x2122; planning & execution.

Demand-Driven Supply Chain Management includes real life case studies and examples from the author's direct experience of working with large global companies alongside illustrations and diagrams. It includes chapter summaries to aid comprehension and a comprehensive reading list and bibliography to facilitate further reading.

Table of Contents

Related Titles

1 2 3 4

The Handbook of Logistics and Distribution Management 9780749476779 $85.00

5 6 7 8

Executive summary Introduction What is demand driven Why demand driven is the correct way to manage a supply chain How to operate a demand driven supply chain How to bring demand driven into your company Why demand driven is better than what we have been using What next?

The Lean Supply Chain 9780749472078 $55.00

Green Logistics 9780749471859 $60.00

Logistics, Operations and Supply Chain Management

97

Understanding Planned Obsolescence

This book

<< Understand planned obsolescence and its costs and consequences

<< Gain insights on how to implement

Unsustainability Through Production, Consumption and Waste Generation Edition 1

different manufacturing and supply chain practices which promote sustainability

<< Learn from real-life international

case studies illustrating the successful and unsuccessful change in strategy when companies try to move away from planned obsolescence

Date: Price:

03/01/2017 $85.00

ISBN Paperback: e-book:

9780749478056 9780749478063

Pages: Format (mm): Subject:

208 234x156 Supply Chain Management

Author Information

Description

Kamila GuimarĂŁes de Moraes is a lecturer and researcher of Environmental Law and Biolaw. She has had many book chapters, papers and articles published about Environmental Law, Sustainability, Planned Obsolescence and Waste Management, amongst others.

Planned obsolescence is when a product is deliberately designed to have a specific life span. This results in the overexploitation of natural resources, increased waste, with huge social impacts. It is very well known in industries such as consumer electronics, but it is now creeping into other sectors.

This ground-breaking new book looks at the cost and consequences of planned obsolescence and its negative effects. It considers the sustainability, legal and economic theories behind it, how to mitigate these manufacturing strategies, and find new ways of working.

Understanding Planned Obsolescence includes a wide range of case studies from Europe, the USA and South America.

Table of Contents 1

Identifying the causes, consequences and history of planned obsolescence 2 Consumer society: A product of the growthist economy 3 Planned obsolescence as an instrument of the growthist economy and its socio-environmental consequences 4 How to overcome planned obsolescence: From theory to practice 5 Sustainability in Economics and Law: The greening of sciences in the search for a new paradigm 6 The sustainability paradigm as the foundation to tackle planned obsolescence: New perspectives 7 Final considerations

98

Logistics, Operations and Supply Chain Management

Related Titles Green Logistics 9780749471859 $60.00

Sustainable Logistics and Supply Chain Management 9780749473860 $65.00

The Handbook of Logistics and Distribution Management 9780749466275 $85.00

This book

<< Learn about suitable and safe

conditions in which to manufacture products

<< Understand waste and what it does

Supply Chain Ethics Using CRS and Sustainability to Create Competitive Advantage

to the environment

<< Learn how to analyse the impact

of the transportation of goods in terms of pollution

Edition 1

Date: Price:

03/03/2017 $60.00

ISBN Paperback: e-book:

9780749479459 9780749479466

Pages: Format (mm): Subject:

288 234x156 Supply Chain Management

Description

Author Information

It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential.

John Manners-Bell is Founder and CEO of Transport Intelligence Ltd which since 2002 has developed a market leading position in the provision of market research to a range of blue chip customers and governmental organisations. He is former Chair of the Logistics and Supply Chain Global Agenda Council of the World Economic Forum, attending meetings in the UAE, China and South Africa as well as speaking and moderating at the annual Davos meeting. He is regularly quoted in the trade and national press (FT, Bloomberg, Wall St Journal, Economist etc) and has spoken at conferences around the world.

Supply Chain Ethics through case studies, surveys and unique research, identifies and outlines best practice being employed by global manufacturers, retailers and logistics companies. It examines the so-called ‘triple advantage’ that accrues to businesses when strategies that combine bottom line profits, sustainable environmental practices and positive societal impact are employed. Narrow supply chain strategies which focus on only one of these three factors will inevitably fail.

The book covers the following issues which affect senior supply chain, operations and manufacturing managers: ‘triple advantage’ best practice and how it can create value for global businesses; product design; sourcing and warehousing; transportation and recycling; environmental practices of logistics companies and suppliers; supply chain technologies.

There is also an invaluable Ethical Supply Chains survey of top global companies.

Table of Contents 1

What is ‘triple advantage’ best practice? How can it create value for global businesses?

2 A holistic ethical approach to the supply chain 3 The use and abuse of employees in ‘outsourced’ supply chains 4 Environmental strategies of logistics operators 5 Environmental practices of suppliers in developing countries 6 Ethical supply chain survey 7 Conflict minerals 8 Subcontracted labour in the logistics market - is it fair?

9 Supply chain technologies 10 Conclusion

Related Titles Green Logistics 9780749471859 $60.00

Sustainable Logistics and Supply Chain Management 9780749473860 $65.00 Humanitarian Logistics 9780749470876 $70.00

Logistics, Operations and Supply Chain Management

99

Lowe’s Transport Manager’s and Operator’s Handbook 2017

This book

<< Provides essential information

on transport legislation, technical standards, and goods vehicle operations

<< Looks at the legal, operational and environmental factors that govern the profession

Edition 47

<< Offers a definitive one-stop

reference source for the haulage industry

Date: Price:

03/02/2017 $85.00

ISBN Paperback: e-book:

9780749478926 9780749478933

Pages: Format (mm): Subject:

752 240x170 Transport

Author Information

Description

David Lowe has been involved in the road haulage industry for many years, and is an experienced consultant and freelance writer.

His many books on transport include The Professional LGV Driver’s Handbook and The Pocket Guide to LGV Drivers’ Hours and Tachograph Law.

Now in its 47th edition, Lowe’s Transport Manager’s and Operator’s Handbook is the most comprehensive guide available to the operational rules and guidelines governing the UK’s road transport operators. This best-selling handbook provides an essential reference to factors that are of utmost importance in today’s road transport industry. It includes details on professional competence, working times and driving hours rules, speed cameras and penalties, the international road haulage market, and drugs testing for drivers.

Clive Pidgeon is Examination Database Manager for CILT Level 5 qualifications, CILT Distance Learning Advisor, an examiner and verifier for CILT and author of various CILT text books and training material.

Lowe’s Transport Manager’s and Operator’s Handbook is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student with an involvement in the industry.

The 47th edition has been thoroughly updated and revised to reflect the latest developments in the industry.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

100

Logistics, Operations and Supply Chain Management

15 16 17 18 19 20

Goods vehicle operator licensing Professional competence Goods vehicle drivers’ hours and working time Goods vehicle drivers’ records Tachographs – fitment and use requirements Driver licensing and licence penalties Driver testing and training Vehicle registration, hgv road user levy, excise duty and trade licences Insurance (vehicles and goods in transit) and conditions of carriage Road traffic law Goods vehicle dimensions and weights Construction and use of vehicles Vehicle lighting and marking Goods vehicle plating, annual testing and vehicle inspections Light vehicle (MoT) testing Vehicle maintenance and maintenance records Safety – Vehicle, loads and at work Loads – General, livestock, food, etc Loads – Abnormal and projecting Loads – Dangerous, explosive and waste

21 Fleet car and light vehicle operations 22 Vehicle fuel efficiency 23 Mobile communications and information technology in transport 24 Transport and the environment 25 Business management in transport 26 International haulage 27 Intermodal freight transport

Related Titles The Handbook of Logistics and Distribution Management 9780749466275 $85.00

This book

<< Provides a comprehensive and

accessible guide to international transport

<< Focuses on operational models and cost structures, including multimodal

<< Covers freight transport from a global perspective

International Freight Transport A Comprehensive Overview of Operating Models and Cost Structures Edition 1

Date: Price:

03/03/2017 $85.00

ISBN Paperback: e-book:

9780749474348 9780749474355

Pages: Format (mm): Subject:

320 234x156 Transport

Description

Author Information

International Freight Transport is a comprehensive book that coherently presents the key changes and issues in the fast moving industries of trade and transport, including regional trade groupings, emergence of new large economies (i.e. BRIC countries), and pivotal regions such as the Middle East and Central America where major projects, such as new and widened canals, are underway or planned. These changes could redraw the trade map with major implications for transport patterns and solutions.

Professor Anthony Beresford is Programme Director for the MSc International Transport at Cardiff University and Director for the suite of Masters Programmes within Logistics and Operations Management. Anthony has travelled widely in an advisory capacity within the ports and transport fields in Europe, Asia and North America. He co-authored Lloydâ&#x20AC;&#x2122;s Maritime Atlas of Worldâ&#x20AC;&#x2122;s Ports and Shipping Places, which is recognised as the Standard Work in its field.

Blending geography, economics, politics and trade, International Freight Transport provides insight into a wide range of topics, including: globalisation; demand versus supply; buyers and sellers; transport regulation, geography, modes and methods; transport ownership; alliances; and safety and security. The book is the only comprehensive and accessible book on international transport available.

Table of Contents 1 Overview (introduction and key modes) 1.1 Introduction 1.2 Demand for transport and transport supply the modes: Pricing, transport space, buyers and sellers, globalisation and scale (by Jan Hoffmann) 1.3 Transport versus logistics (by Robert Mason) 2 The Complexity of transport (regional overviews) 2.1 Europe, including UK, EU, non-EU (by Mike Browne) 2.2 South East Asia, ASEAN (by Ruth Banomyong) 2.3 North America, including Panama Canal (by Mike Ircha) 2.4 South America (by David Grant) 2.5 Middle East (by Abouarghoub, Beresford and Pettit) 2.6 Southern and East Africa (by Chris Savage) 2.7 Australia and New Zealand (by Mike Bell) 2.8 Japan, Korea and Taiwan (by Suhan Woo) 2.9 China (by TY Jung and Ted Lirn) 3 Trade and transport (regional case studies) 3.1 Grain in Central Asia (by Bimaganbetov, Beresford and Pettit) 3.2 Oil and gas in the Middle East and North Sea (by Hance Smith)

3.3 Containers in the Far East - Europe; and Europe, North America and the Trans-Pacific (by Rolf Neise) 3.4 Coal in Brazil, South Africa, Australia and Europe (by Jane Haider and TL Yip) 3.5 Cars in Japan and South Korea (by Paul Nieuwenhuis) 4 Regulation, uncertainty and control 4.1 Regulation (by Andrew Grainger) 4.2 Uncertainty and crisis transport (by Peter Tatham) 4.3 Virtual Transport and ICT (by Peter Wells)

Dr Stephen Pettit is a researcher for the Transport and Shipping Research Group in Cardiff Business School. He has been involved in a range of transport related research including a groundbreaking project for the Department of Transport.

Related Titles Maritime Logistics 9780749472689 $85.00

The Handbook of Logistics and Distribution Management 9780749466275 $85.00

Logistics, Operations and Supply Chain Management

101

Transport Operator Licensing

This book

<< An accessible, practical guide

to transport operator licensing applicable for operators of both goods and passenger vehicles

A Practical Guide for Goods and Passenger Operators

<< Complex issues explained for a non-legal readership

Edition 1

<< Essential information on the

Date: Price:

03/05/2017 $39.95

ISBN Paperback: e-book:

9780749480530 9780749480547

Pages: Format (mm): Subject:

288 234x156 Transport

application process, the role of traffic commissioners and the operator compliance risk score

Author Information

Description

Astra Emir is a barrister who has represented many haulage and coach companies and operators in both courts, tribunals and public inquiries. She has written several legal textbooks and articles, and is an academic and examiner for various bodies, including for the transport manager and driver CPC courses for the OCR exam board.

This is an approachable, practical guide to transport operator licensing. It is for operators of both goods and passenger vehicles. The authors explain the more complex issues effectively for a non-legal readership.

Mike Oliver is a legal executive and owner of Trans-Law, a specialist transport legal consultancy. He is a Chartered Member of the Institute of Logistics and Transport and a member of the FTA Greater London Freight Council, the CPT Schools Transport Committee, the CPT Claims and Insurance Group.

Transport Operator Licensing takes operators through the whole process of licensing, looking at when licences are required, giving advice on applying for such licences, describing the undertakings that form part of the application, the systems that should be put in place to stay within the undertakings, as well as illustrating what happens when difficulties arise and how to deal with them. The text is simply and clearly written, so that it can be easily followed by both operators and transport managers. There are multiple examples within the text, to consolidate understanding of the topic. Appendices contain sample application forms with useful tips and advice on how to fill them in.

This invaluable guide for operators is easy to use, and sets out obligations in a clear manner, illustrating how to plan and operate a licence, whilst staying within the law.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

102

Logistics, Operations and Supply Chain Management

Introduction and overview Operator licence categories and types Who needs a licence?

Application process Operator undertakings The role of the traffic commissioners The role of DVSA Operator compliance risk score Managing the risk Anticipation of inquiry The inquiry itself Coping with the outcome

Related Titles Lowe’s Transport Manager’s and Operator’s Handbook 2017 9780749478926 $85.00

Warehouse Management 9780749469344 $70.00

Employability, Careers and Entrepreneurship Innovation and Best Practice in Business Skills Business Stories Education Entrepreneurship Finance & Investment for Entrepreneurs General Careers Information Innovation Job Seeking Skills for Entrepreneurs Small Business Specific Careers Testing Work/Life Balance Workplace Skills

www.koganpage.com

103

Gain Innovative Business Insights Our books provide: • Written by expert authors with first-hand knowledge in their field • In-depth accounts and learning from leading global companies • Practical guidance and models to take away

The 4G Mobile Revolution Creation, Innovation and Transformation at EE

Olaf Swantee with Stuart Jackson Aug 16 9780749479398 Page 48

Unlocking Happiness at Work

How a Data-driven Happiness Strategy Fuels Purpose, Passion and Performance Jennifer Moss Sept 16 9780749478070

Powerhouse

Insider Accounts into the World’s Top High-performance Organizations Brian MacNeice, James Bowen Oct 16 9780749478315

Too Fast to Think

How to Reclaim Your Creativity in a Hyper-connected Work Culture Chris Lewis Oct 16 9780749478865

Discover our full portfolio of books at www.koganpage.com

This book

Confident Coding

<< Gives the reader insightful and

How to Master the Fundamentals of Code and Supercharge Your Career

<< Teaches the reader how to code

Edition 1

practical guidance on how to make themselves more employable, and enhance their career, through coding skills using the programming languages of HTML, CSS, JavaScript and Python in a concise, straightforward, step-by-step format

<< Provides the reader with the

professionally valuable skills of being able to debug and problem solve, as well as create their own websites and apps

Date: Price:

03/05/2017 $19.95

ISBN Paperback: e-book:

9780749479633 9780749479640

Pages: Format (mm): Subject:

224 240x170 Business Skills

Description

Author Information

Want to master the fundamentals of coding and kick start a career? Confident Coding is the answer. Everyone has a digital life, but too few truly understand how the software behind it actually works. Coding is one of the most in demand skills on the job market and grasping the basics can make someone stand out from the crowd.

Rob Percival is a web-developer and entrepreneur who has taught over 370,000 students how to code through his online courses on Udemy. His courses have been translated into over five different languages and have taught people all around the world to become proficient and confident webdevelopers.

Rob Percival offers a step-by-step learning guide to HTML, CSS, JavaScript, Python and debugging skills. On reading this book, the reader will be able to hone skills through practising, learn to code in each of these languages, build a website, build an app and have the confidence to supercharge career chances.

Confident Coding provides the roadmap needed to enhance someoneâ&#x20AC;&#x2122;s professional life through coding, with insightful and inspirational guidance, including real life success stories, on how to use the new skills learned. The ability to code can give a CV the edge on the competition, give greater autonomy and improve work performance. For the selfemployed entrepreneur, being able to create a website or app can grant valuable freedom and revolutionize a business.

Table of Contents 1 Introduction 2 Why coding?

2.1 Why coding is important and what it can do for you 2.2 What coding is 3 Languages 3.1 HTML 3.2 CSS 3.3 JavaScript 3.4 Python 4 In practice 4.1 Website development 4.2 Building an Android app 4.3 Building an iPhone/iPad app 4.4 Debugging 5 Futureproofing your career with coding 5.1 Using coding to enhance your career prospects 5.2 Coding and entrepreneurship: creating your own business or product 5.3 Pursuing coding further: becoming a developer

6 7

Advice on further resources and study List of other books and courses Conclusion

Related Titles Ultimate Psychometric Tests 9780749474515 $19.95

The 30 Day MBA 9780749475000 $24.95

Employability and Careers

105

How to Pass Advanced Verbal Reasoning Tests

This book

<< Features a unique five-step winning approach to verbal reasoning tests to help readers beat the competition

Over 500 Practice Questions Edition 3

<< Is written in a clear and accessible

style to improve readersâ&#x20AC;&#x2122; understanding and confidence with difficult verbal reasoning exercises

<< Contains over 500 practice Date: Price:

03/06/2017 $14.95

ISBN Paperback: e-book:

9780749480172 9780749480189

Pages: Format (mm): Subject:

256 216x138 Testing

questions and expert advice covering all aspects of advanced verbal reasoning

Author Information

Description

Mike Bryon is an expert in psychometrics and training solutions. He is also the author of many books including Ultimate Psychometric Tests, How to Master the UKCAT, Management Level Psychometric Assessments, The Verbal Reasoning Test Workbook, Great Answers to Tough Career Dilemmas and How to Pass Graduate Psychometric Tests, all published by Kogan Page.

Containing an enormous bank of test questions, How to Pass Advanced Verbal Reasoning Tests provides advice, practice and exercises to help the reader prepare for the rigorous tests used by employers, helping them to build up speed, accuracy and confidence.

Testing expert Mike Bryon offers practice on a range of areas, including: - English usage - Written assessments - Presentations - Group exercises - Assessment centres Including four timed realistic tests with interpretations of the score, How to Pass Advanced Verbal Reasoning Tests covers word links, word swaps, sentence sequence, decision analysis, reading comprehension as well as critical reasoning, giving the reader everything they need to boost their ability and face the challenge head on.

Table of Contents 1 2 3 4 5 6 7 8

Verbal reasoning tests The winning approach 110 warm up questions 100 English usage questions 100 true, false or cannot tell questions Decision analysis Four timed realistic tests with interpretations of your score Answers and detailed explanations

Related Titles Ultimate Psychometric Tests 9780749474515 $19.95

How to Pass Numerical Reasoning Tests 9780749480196 $14.95

Ultimate Aptitude Tests 9780749474072 $19.95

106

Employability and Careers

This book

<< Contains over 550 practice

questions to help readers become as prepared as possible for numerical reasoning tests

<< Is written in a clear, accessible style to improve readersâ&#x20AC;&#x2122; confidence and demystify numerical problems

<< Covers the essential numerical

topics readers need to understand when preparing for the tough tests set by many employers

How to Pass Numerical Reasoning Tests Over 550 Practice Questions Edition 3

Date: Price:

03/06/2017 $14.95

ISBN Paperback: e-book:

9780749480196 9780749480202

Pages: Format (mm): Subject:

232 216x138 Testing

Description

Author Information

Containing an enormous bank of test questions, How to Pass Numerical Reasoning Tests provides advice, practice and exercises to helps the reader prepare for the rigorous tests used by employers, helping them to build up speed, accuracy and confidence. An overview of the basics is followed by a step-by-step guide to numerical tests, covering:

Heidi Smith is the author of several books related to numeracy and psychometric testing and has many years experience in the education and training departments of leading business consultancies. She is now Director of Russian Paralegals, an international legal and business support services company.

- Fractions and decimals - Rates - Percentages - Ratios and proportions - Data interpretation Also containing practice on mathematical problems in written word format to aid analytical skills, How to Pass Numerical Reasoning Tests offers everything the reader needs to boost their ability and face the challenge head on.

Table of Contents 1 2 3 4 5 6 7 8 9

Introduction Review the basics Fractions and decimals Rates Percentages Ratios and proportions Data interpretation Word problems Data sufficiency problems

Related Titles Ultimate Psychometric Tests 9780749474515 $19.95

How to Pass Advanced Verbal Reasoning Tests 9780749480172 $14.95

Ultimate Aptitude Tests 9780749474072 $19.95

Employability and Careers

107

The 30 Day MBA

This book

<< Allows the reader access to the skills and

Edition 4

disciplines taught at top business schools at a tiny fraction of the expense

Series: 30 Day MBA ISBN Paperback: 9780749475000 e-book: 9780749474973 Pages: 344 Price: $24.95

<< Includes plenty of new international case

examples to illustrate the current business and financial world

<< Incorporates hundreds of free open access

resources including the latest lectures from the world’s top business schools

Author Information Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies.

He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

Rights Sold Edition 1 Arabic, Bahasa-Indones.; Edition 2 Chinese (simplified); Edition 4 Chinese (simplified), Korean

The 30 Day MBA in Marketing

Edition 2

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows how to use key business concepts and tools to assess business decisions and implement strategy.

This book

<< Allows the reader access to the marketing

disciplines, skills and language taught at top business schools

Series: 30 Day MBA ISBN Paperback: 9780749474980 e-book: 9780749474997 Pages: 280 Price: $24.95

<< Incorporates hundreds of free open access

resources including the latest lectures from the world’s top business schools

<< Offers high profile case studies including Moonpig, dunnhumby, TomTom, Match. com and Victoria’s Secret

Author Information Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies.

He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).

Rights Sold Edition 1 Chinese (simplified), Vietnamese

108

Employability, Careers and Entrepreneurship

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making.

This book

<< Allows the reader access to the

international business skills taught at top business schools

<< Provides a thorough grounding in the

history of international trade as well as the key new topics covered in the worldâ&#x20AC;&#x2122;s top business schools

<< Includes links to teaching resources and video lectures and a list of sources and websites essential for keeping ahead of international business developments around the world

The 30 Day MBA in International Business

Edition 2

30 Day MBA

Series: ISBN Paperback: e-book: Pages: Price:

9780749475420 9780749475437 352 $24.95

Author Information

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost their reader's knowledge and help them play a more rounded role in shaping the direction of their organization.

This book

<< Allows the reader access to the financial

disciplines, skills and language taught at top business schools

<< Incorporates hundreds of free open access

resources including the latest lectures from the worldâ&#x20AC;&#x2122;s top business schools

<< Includes high profile case studies such as Chilango, Moonpig, TomTom, Match.com and HP

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies.

He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).

The 30 Day MBA in Business Finance

Edition 2

Series: ISBN Paperback: e-book: Pages: Price:

30 Day MBA 9780749475406 9780749475413 264 $24.95

Author Information

The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering thirteen key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics.

Learn what they teach at the world's top accountancy firms and Business Schools and why it matters.

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies.

He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).

Employability, Careers and Entrepreneurship

109

How to Write Effective Business English

This book

<< Gives a solid grounding in how

to use effective English in writing a CV, letter, job application or business plan

Excel at E-mail, Social Media and All Your Professional Communications

<< Offers international real-life case studies to illustrate examples in context

<< Includes checklists to monitor

Edition 2

progress and take the reader to the next level in their career

Date: Price:

Better Business English 03/02/2016 $22.95

ISBN Paperback: e-book:

9780749475550 9780749475567

Pages: Format (mm): Subject:

168 216x138 Business Skills

Series:

Author Information

Description

Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.

How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express themselves clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help get communications right the first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things they were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong.

Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels.

She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airwaysâ&#x20AC;&#x2122; business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others.

Rights Sold Edition 1 Estonian, Japanese

110

Employability and Careers

How to Write Effective Business English uses real-life international business scenarios to develop skills and provide readers with some answers that even their boss might not know.

They will learn a system to help quickly and easily write emails, letters, CVs and more.

Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media. How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Why are you writing?

Business writing for today Quality matters Telling your story through social media Defining business English Writing English for global business E-mail and instant messaging Punctuation and grammar tips Writing tips for everyday business Common confusions and how to avoid them Letter writing

Related Titles How to Write a Business Plan 9780749475697 $14.95

How to Write Reports and Proposals 9780749475734 $14.95

This book

<< Covers the 67 most important

management skills that readers need to manage people better, manage processes more efficiently and manage their own self development

How to be an Even Better Manager A Complete A-Z of Proven Techniques and Essential Skills

<< Has sold over 130000 copies

Edition 10

<< Includes timely new content on

Date: Price:

03/07/2017 $19.95

ISBN Paperback: e-book:

9780749480271 9780749480288

worldwide and been translated into 17 languages dealing with under-performers, managing poor timekeeping and absenteeism, handling discipline problems and challenging conversations, leading teams, promoting workplace learning, meeting deadlines and treating people right

Pages: Format (mm): Subject:

384 216x138 Business & Management Skills

Description

Author Information

If the reader is a current manager, or aspiring to a management position, this is an invaluable guide to the skills and techniques needed to succeed. Michael Armstrong’s best-selling handbook provides in-depth coverage and practical guidance on improving the three crucial areas of management:

Michael Armstrong is a Companion and former Chief Examiner of the Chartered Institute of Personal Development (CIPD), joint managing partner of e-reward and an independent management consultant. He is the author of several best-selling HR titles including Armstrong’s Handbook of Human Resource Management Practice, Armstrong’s Handbook of Reward Management Practice, Armstrong’s Handbook of Performance Management, Strategic Human Resource Management and Armstrong’s Handbook of Management and Leadership.

- Managing people - Managing activities and processes - Managing and developing yourself From engaging a team, managing conflict and raising confidence levels, to improving financial management and business plans, the reader will be guided across all the key areas of management with constant applicability to real life situations. How to be an Even Better Manager provides sound guidelines that will help to boost management ability, supercharge a team’s performance and achieve process excellence. With an emphasis on trouble-shooting and problem solving, this is a resource the reader will be able to turn to again and again for support and advice.

This new edition has been thoroughly revised and updated to include all the most pressing skills needed by modern managers. It also includes brand new chapters on handling difficult conversations, promoting a learning culture, handling discipline and under performance issues, leading teams successfully and treating people right.

Table of Contents 1 2 3 4 5 6

How to be a better manager General management Business and financial management Managing people Management skills Personal skills

Rights Sold Edition 6 Korean, Portuguese, Chinese (simplified), Czech, Korean, Latvian, Portuguese, Romanian; Edition 7 Portuguese; Edition 9 Persian, Vietnamese

Related Titles How to be an Even Better Manager 9780749471545 $24.95 The Mindset of Success 9780749473112 $19.95

Communicate to Inspire 9780749468149 $24.95

Business, Finance, Risk, Information Management

111

The A-Z of Careers and Jobs

Edition 24

This book

<< Updated annually to ensure the most

accurate information on job requirements, salary details and industry contacts

<< Functions as an easy-to read and non-

ISBN Paperback: 9780749479473 e-book: 9780749479480 Pages: 362 Price: $29.95

intimidating guide that is perfect for young people considering their career options

<< Covers over 300 different career paths available today

Author Information Susan Hodgson is a consultant careers adviser, writer and researcher. Formerly head of the careers service at London South Bank University, she has a strong background in careers guidance.

From accountant to zoologist, this new edition of The A-Z of Careers and Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and ­­ up-to-date careers advice on a wide range of professions, covering practical issues such as job opportunities in each market, personal skills and qualities, entry qualifications and training, useful contact details and realistic salary expectations.

British Qualifications 2017

Edition 47

This book

<< Fully describes the current backdrop of

academic and vocational education in the United Kingdom, including the most recent changes coming into effect

ISBN Paperback: 9780749479497 e-book: 9780749479503 Pages: 600 Price: $120.00

<< Includes over 350 professional institutes

and accrediting bodies, giving information on membership and qualifications

<< Lists degrees and postgraduate awards from all UK universities and colleges

Author Information British Qualifications is compiled and updated

by Kogan Page editorial staff using details direct from the universities, professional institutes and awarding bodies to ensure that the book contains the most current, correct information available.

112

Employability, Careers and Entrepreneurship

Now in its 47th edition, British Qualifications 2017 is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on vocational studies, this essential guide has full details of all institutions and organizations involved in the provision of further and higher education and is an essential reference source for careers advisors, students and employers.

This book

<< Answers the crucial questions all

investors must ask: how reliable is the information available; what companies will suit; how much money does it take and how much will it cost to get into the stock market; when exactly is the right moment to invest and in what

<< Contains a wealth of information

on individual product types (gilts, stocks, shares, bonds, alternative investments and derivatives), as well as analysis of the key stock market players themselves

<< Is written by one of the UK’s top

financial journalists and is endorsed

by The Daily Telegraph

How the Stock Market Works A Beginner’s Guide to Investment Edition 6

Date: Price:

03/06/2017 $19.95

ISBN Paperback: e-book:

9780749480554 9780749480561

Pages: Format (mm): Subject:

176 234x156 Finance & Investment for Entrepreneurs

Sponsored by

Description

Author Information

So just how does the investment industry really work?

Michael Becket is a much-respected financial journalist and was The Daily Telegraph’s small business editor for over 10 years. He is the author of a number of successful books, including The Daily Telegraph’s An A to Z of Finance, published by Kogan Page.

Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. It takes not just savvy but real information to maintain financial security and safeguard one’s future.

Consequently, it is now more important than ever to understand how the markets work and what choices are available.

Fully updated for this sixth edition, How the Stock Market Works tells investors what is being traded and how, who does what with whom, and how to evaluate a particular share or bond in light of rival claims from critics and admirers. From the practical consequences of being a shareholder to a basic coverage of the taxation regime, this book provides a wealth of information on individual product types as well as the key players themselves.

Rights Sold Edition 2 Arabic, Polish ; Edition 4 Polish

It may not take a genius to make a fortune, but anyone considering investing in the stock market will need care, common sense, lots of luck - and the expect advice of How the Stock Market Works.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

What and why are shares?

What are bonds and gilts?

The complicated world of derivatives Foreign shares How to pick a share Tricks of the professionals Where to find advice and information What does it take to deal in shares?

How to trade in shares When to deal in shares Consequences of being a shareholder Tax

Related Titles How the Stock Market Works 9780749472382 $17.95

Accounting and Finance for Managers 9780749469139 $60.00

The Mindset of Success 9780749473112 $19.95

Entrepreneurship

113

The Daily Telegraph Guide to Investing

This book

<< Provides a clear and user-friendly guide to investment options available on the market

<< Rates investment opportunities

The Straightforward Guide That Professional Investors Don’t Want You to Have Edition 1

<< Discusses common money-makers such as bonds, equities, property and funds as well as more unusual investment ventures such as fine wines, classic cars, LEGO and memorabilia

Date: Price:

03/12/2016 $29.95

ISBN Paperback: e-book:

9780749477936 9780749477943

Pages: Format (mm): Subject:

according to their associated levels of risk or returns and provides insightful guidance accordingly

256 234x156 Finance & Investment for Entrepreneurs

Published in association with:

Author Information

Description

Rebecca Burn-Callander is the former enterprise editor at the Daily Telegraph.

A journalist with 10 years on the business beat, she writes about anything from entrepreneurs to technology start-ups, investment opportunities to economics. She is one of Gorkana’s top 100 UK journalists to follow on Twitter and was recently named one of the Smith & Williamson Power 100 for championing entrepreneurship in the UK.

The Daily Telegraph Guide to Investing is a complete guide to the reliable opportunities and exciting niches that could help boost the reader’s bank balance and make the most of their cash pile. The world of stocks, shares and investments can seem intimidating but, with the right information at the reader’s disposal, they will be able to work out how best to protect and boost savings.

Whether a total beginner or a more experienced investor keen to learn about some new options, this easy-to-understand guide covers many of the various asset classes and alternative investments that are currently available. Each investing opportunity is assessed for levels of risk and potential of returns, from the safer options (including bonds, equities, ETFs, gold and property) to the riskier (including buy-to-let, FOREX, cryptocurrencies, futures and options).

The Daily Telegraph Guide to Investing gives the straightforward advice needed to make sensible decisions about hard-earned wealth. From the glamorous (including fine wines, whisky, classic cars) to the quirky (including LEGO, stamps, memorabilia), this guide will give the reader a firm understanding of investment principles and what to look out for. Technical terms and phrases are all made clear and full guidance is provided on the potential pitfalls, dangers and scams that can face investors.

Table of Contents 1 2 3 4 5 6 7 8 9

Introduction The risk spectrum Starting safe Getting riskier Risky High risk and highly specialist High risk with high returns The ones that got away: investments to avoid That’s a wrap: conclusion

Related Titles The Daily Telegraph Tax Guide 2016 9780749476793 $39.95

How the Stock Market Works 9780749480554 $19.95

Accounting and Finance for Managers 9780749469139 $60.00

114

Entrepreneurship

This book

<< Provides everything the reader

needs to know to complete a tax return, either hard-copy or online

<< Ensures that the reader is as tax-

efficient as possible, whatever their employment status

<< Is endorsed and promoted by the Daily Telegraph.

The Daily Telegraph Tax Guide 2017 Understanding the Tax System, Completing Your Tax Return and Planning How to Become More Tax Efficient Edition 1

Published in association with:

Date: Price:

03/05/2017 $19.95

ISBN Paperback: e-book:

9780749479510 9780749479527

Pages: Format (mm): Subject:

288 234x156 Finance & Investment for Entrepreneurs

Description

Author Information

The Daily Telegraph Tax Guide contains everything needed to know about completing a Self-Assessment tax return for 2017/18. For any taxpayer, whether self-employed, part-time, retired or unemployed, the book is an invaluable resource that can help ensure that the reader is as tax efficient as possible, offering practical advice, timetables and examples that aim to simplify what many people view as a complex and challenging procedure.

David Genders has been the author of The Daily Telegraph Tax Guide since 1982.

Having been a Partner in the firm, he is now a Consultant to Sayers Butterworth LLP, a firm of Chartered Accountants specializing in personal tax issues.

With a whole range of top tips for saving on all types of tax, The Daily Telegraph Tax Guide is the essential guide to completing a 2017/2018 tax return.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Introduction You and HMRC Tax rates and allowances Tax credits Interest payments and other outgoings Working in employment Value added tax Working for yourself National Insurance and state benefits State and private pensions Savings and investment income The family unit Residence and domicile Capital gains How to complete your Tax Return and work out your tax Paying your tax, interest and penalties Elections and claims: time limits Inheritance tax Budget measures Appendices

Related Titles The Daily Telegraph Tax Guide 2016 9780749476793 $39.95

How the Stock Market Works 9780749480554 $19.95

Accounting and Finance for Managers 9780749469139 $60.00

Entrepreneurship

115

The Good Retirement Guide 2017

This book

<< Provides the reader with all the

information they need to seize opportunities following retirement

<< Has sold over 100,000 copies in

Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax Edition 31

previous editions

<< Entirely updated to reflect changes in pension legislation and includes a new chapter on avoiding scams, both on- and off-line, helping the reader protect their assets

Date: Price:

03/01/2017 $29.95

ISBN Paperback: e-book:

9780749478674 9780749478681

Pages: Format (mm): Subject:

296 234x156 Work/Life Balance

Author Information

Description

Frances Kay has been the editor of The Good Retirement Guide since 2008. With many years of writing experience covering politics, law and the diplomatic service, she has for many years also worked on covering retirement issues.

Whether it is a relaxing, action-packed or financially rewarding retirement the reader is looking for, this is the book for them. In retirement, personal ambitions can be realized and new experiences enjoyed. Yet with so much to consider, people are often unsure how best to plan for their future and the scope for concern and confusion is even greater with changing retirement ages and pension rules. The Good Retirement Guide offers clear and concise suggestions on a broad range of retirement-related subjects. The Guide includes information on:

Allan Esler Smith is a Fellow of the Institute of Chartered Accountants and specializes in helping people start up in business, accounts and tax. Allan has also held a number of senior roles in City Regulation investigations and has worked in film and media.

Pensions/ Tax / Investment / Starting your own business / Leisure activities / Paid work / Voluntary work / How to avoid being scammed / Health / Holidays / Looking after elderly parents / Wills Revised and updated, the 2017 edition is packed with hundreds of useful suggestions and helpful websites to browse. This is an indispensable book that the reader will refer to again and again.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

116

Employability and Careers

Your future, your money, your life: doing the sums!

The treacle chapter: Pensions, savings and financing your retirement Tax Super Saturday, scams and complaints Your home Health Starting your own business Working for others - volunteering and paid work Hobbies and holidays Taking care of elderly parents and relatives No one is immortal Appendix: useful organizations

Related Titles Be a Free Range Human 9780749466107 $19.95

How the Stock Market Works 9780749480554 $19.95

The Handbook of Personal Wealth Management 9780749464899 $100.00

This book

<< Is listed by the DVSA as essential material for the ADI exams

<< Has been entirely updated to

reflect changes in regulations and best practice, including all 2016/17 changes to examinations and standards checks

<< Covers everything the reader needs to know about passing the ADI exams and becoming a driving instructor

The Driving Instructor’s Handbook Edition 20

Date: Price:

03/07/2017 $29.95

ISBN Paperback: e-book:

9780749480295 9780749480301

Pages: Format (mm): Subject:

448 234x156 Specific Careers

Description

Author Information

Now in its 20th edition, The Driving Instructor’s Handbook is widely recognized in the driver training industry as the authoritative reference guide for both trainee and qualified instructors and is listed by the Driver and Vehicle Standards Agency (DVSA) as recommend reading for the Approved Driving Instructor (ADI) exams. This best-selling text covers every aspect of the profession, from the role itself, to the characteristics needed to do the job effectively through the preparation for the three ADI exams (theory and hazard perception, driving ability and instructional ability). It also includes detailed guidance on issues such as licences, training, teaching and coaching skills and road traffic law and covers all 2016/17 changes to the ADI examinations and standards checks.

John Miller is a training consultant with more than 35 years’ experience in the driver training industry, and was an ADI for more than 30 years. For many years he ran his own driving school for car and lorry drivers, as well as a training facility for driving instructors.

He is also co-author (with the late Margaret Stacey) of Practical Teaching Skills for Driving Instructors, and author of How to Pass the ADI Exams, both published by Kogan Page.

The Handbook is essential reading for anyone involved in the training of drivers and instructors at all levels, and will ensure that new drivers are better able to cope with the increasing demands made on them.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Introduction Qualifying as an Approved Driving Instructor ADI Part 1: theory test and hazard perception ADI Part 1: questions ADI Part 1: driving ability Trainee licence ADI Part 3: instructional ability The ADI Standards Check The driving test The driver National syllabus for driving Driver training Disabilities and impairments Appendices: useful contacts, reference books and recommended reading, answers - ADI Part 1 questions, Code of Practice for ADIs

Related Titles The Driving Instructor’s Handbook 9780749474287 $49.95

Improve Your Communication Skills 9780749475758 $14.95

Ultimate Interview 9780749474034 $19.95

Employability and Careers

117

Practical Teaching Skills for Driving Instructors

This book

<< Covers all the 2016/17 changes

to the ADI examinations, as well as the ADI Standards Check introduced in 2014, making it the most up-to-date resource on the market

Developing Your Client-Centred Learning and Coaching Skills

<< Includes content on structuring Edition 10

lessons, communication skills, making lessons enjoyable, problem solving and decision making to help ADIs get the best out of their pupils

03/07/2017 $29.95

Date: Price: ISBN Paperback: e-book:

9780749480318 9780749480325

Pages: Format (mm): Subject:

256 234x156 Specific Careers

<< Emphasizes client-centred learning

and practical coaching skills so readers can improve their ability to teach as a lifetime skill

Author Information

Description

John Miller is an experienced instructor trainer and a qualified LGV instructor. He is also the author of The LGV Learner Driver’s Guide and co-author, with the late Margaret Stacey, of the bestselling Driving Instructor’s Handbook, also published by Kogan Page.

Listed by the DSA as essential reading for the ADI exams, Practical Teaching Skills for Driving Instructors is an indispensable guide for all new and established driving instructors.

Fully revised to cover all changes to the ADI exams in 2016/17, it also provides all the necessary advice for the conscientious instructor keen to communicate effectively with their pupils.

Containing essential guidance on teaching, communication and coaching skills, Practical Teaching Skills for Driving Instructors is ideal for both existing and trainee driving instructors. It investigates how and why people learn and the different teaching and learning processes that are involved. With sections on structuring lessons and problem solving, it covers the whole teaching process, from early stage lessons to the final practical test. The companion title to the popular best-seller, The Driving Instructor’s Handbook, this is the practical guide to developing and improving an ability to teach driving as a lifetime skill.

Table of Contents 1 2 3 4 5 6 7

Learning to drive Communication skills Client-centred learning and coaching Lesson structure and content Structured driver training National driving training standard The ADI standards check

Related Titles Practical Teaching Skills for Driving Instructors 9780749472481 $19.99

Improve Your Communication Skills 9780749475758 $14.95

How to Write a Business Plan 9780749475697 $14.95

118

Employability and Careers

CH ION UN ILL LD LA M SO RE 1 S ER PIE OV CO

With over one million copies sold in over 30 languages, the Creating Success series covers 13 key skills and features bestselling authors Michael Armstrong and John Adair.

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creating success OV

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@KPEmployability www.koganpage.com/creating-success

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ISBN: 9780749480592