(UK) July-December 2018: New Books & Bestsellers from Kogan Page

NEW BOOKS AND BESTSELLERS JULY - DECEMBER 2018

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About Us Kogan Page is the leading independent global publisher of specialist content, from books and supporting resources to toolkits and case study libraries. Founded in 1967, our award-winning work offers solutions for achievement in the following areas: Business, Finance, Risk & Information Management Human Resources, L&D, Coaching & CIPD Marketing & Public Relations Logistics, Operations & Supply Chain Management Employability, Careers & Entrepreneurship

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Table of Contents Inspire

Employee Relations

Humanity Works

5

How to Create a Coaching Culture

65

The Leadership Lab

6

Learning and Development

66

The Post-Truth Business

7

Performance Management

67

8

Reward Management

68

Digital Darwinism

64

Logistics, Operations and Supply Chain Management

Marketing and Public Relations The Gen Z Frequency

11

Urban Logistics

71

Building Brand Experiences

12

The Handbook of Logistics and Distribution Management

72

Digital Branding

13

Intermodal Cool Chain Management

73

Myths of Branding

14

Logistics and Retail Management

74

The New Strategic Brand Management

15

Marine Insurance

75

100 Practical Ways to Improve Customer Experience

16

The Operations Advantage

76

Digital Marketing

17

Product Design and the Supply Chain

77

Digital Marketing Strategy

18

Category Management in Purchasing

78

Optimizing Digital Strategy

19

A Circular Economy Handbook for Business and Supply Chains

79

Virtual Reality Marketing

20

Collaborative Principles for Better Supply Chain Practice

80

Implementing Key Account Management

21

Supply Chain Finance

81

Games and Gamification in Market Research

22

The Lean Supply Chain

82

Advanced Marketing Management

23

Lowe’s Transport Manager’s and Operator’s Handbook 2018

83

24

A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018

84

The Definitive Guide to Strategic Content Marketing Malcolm McDonald on Value Propositions

25

Event Planning and Management

26

Event Sponsorship and Fundraising

27

Employability, Careers & Entrepreneurship

Retail Disruptors

28

Working in the Gig Economy

87

Retail Marketing and Branding

29

Assessment Centre Success

88

Business Development Culture

30

British Qualifications 2019

89

Effective Sales Enablement

31

Superconductors

90

Smarketing

32

The Driving Instructor’s Handbook

91

Your Health at Work

92

Business, Finance, Risk, Information Management Customer-Driven Transformation

35

Commercial Lending

36

Culture, Conduct and Ethics in Banking

37

Dictionary of Islamic Finance

38

Relationship Management in Banking

39

Retail and Digital Banking

40

Evidence-Based Management

41

The Business Guide to Effective Compliance and Ethics

42

Fundamentals of Risk Management

43

The GDPR Handbook

44

HR, L&D, Coaching & CIPD Artificial Intelligence for HR

47

Wellbeing at Work

48

Armstrong’s Handbook of Human Resource Management Practice

49

Human Resource Management in Context

50

Human Resource Management at Work

51

Human Resource Practice

52

Introduction to Human Resource Management

53

Leading, Managing and Developing People

54

Research Methods in Human Resource Management

55

Studying Human Resource Management

56

Accelerated Leadership Development

57

Experiential Learning

58

Social Learning

59

Unlocking High Performance

60

Resourcing and Talent Management

61

Employee Engagement

62

Employment Law

63

Ultimate Aptitude Tests

93

Ultimate Cover Letters

94

Ultimate CV

95

Ultimate Interview

96

Ultimate Job Search

97

Ultimate Presentations

98

Ultimate Psychometric Tests

99

New Books by Month July Building Brand Experiences The Definitive Guide to Strategic Content Marketing Customer-Driven Transformation Fundamentals of Risk Management Wellbeing at Work Accelerated Leadership Development Assessment Centre Success Superconductors The Driving Instructor's Handbook Ultimate Aptitude Tests Ultimate Interview Ultimate Job Search

9780749481568 9780749482220 9780749483012 9780749483074 9780749480684 9780749483050 9780749483135 9780749482367 9780749483937 9780749482084 9780749481384 9780749481407

August 100 Practical Ways to Improve Customer Experience Implementing Key Account Management Retail and Digital Banking Experiential Learning Employee Engagement Employee Relations Learning and Development Reward Management Ultimate Cover Letters Ultimate CV Ultimate Presentations Ultimate Psychometric Tests

9780749482671 9780749482756 9780749482718 9780749483036 9780749483517 9780749483210 9780749483494 9780749483418 9780749481667 9780749481537 9780749481308 9780749481636

September The Gen Z Frequency Business Development Culture Commercial Lending Culture, Conduct and Ethics in Banking Social Learning Employment Law How to Create a Coaching Culture Performance Management Marine Insurance Collaborative Principles for Better Supply Chain Practice Your Health at Work

2

www.koganpage.com

9780749482480 9780749481919 9780749482770 9780749482909 9780749482992 9780749483234 9780749483272 9780749483371 9780749482633 9780749480493 9780749481506

October The Leadership Lab Humanity Works The Post-Truth Business Myths of Branding Virtual Reality Marketing Games and Gamification in Market Research Malcolm McDonald on Value Propositions Retail Disruptors Effective Sales Enablement Smarketing Unlocking High Performance Working in the Gig Economy

9780749483432 9780749483456 9780749482817 9780749483098 9780749482862 9780749483357 9780749481766 9780749483470 9780749483647 9780749483586 9780749483296 9780749483555

November Digital Marketing Advanced Marketing Management Event Planning and Management Event Sponsorship and Fundraising Retail Marketing and Branding Introduction to Human Resource Management Research Methods in Human Resource Management Resourcing and Talent Management Intermodal Cool Chain Management Logistics and Retail Management

9780749482442 9780749480370 9780749483319 9780749480929 9780749481261 9780749483685 9780749483876 9780749483852 9780749483173 9780749481605

December Optimizing Digital Strategy Dictionary of Islamic Finance Evidence-Based Management The Business Guide to Effective Compliance and Ethics Artificial Intelligence for HR Urban Logistics Product Design and the Supply Chain Category Management in Purchasing Supply Chain Finance The Lean Supply Chain British Qualifications 2019

9780749483722 9780749483760 9780749483746 9780749482978 9780749483814 9780749478711 9780749478230 9780749482619 9780749482404 9780749482060 9780749483890

Kogan Page Inspire

www.koganpage.com

3

Featured Titles NEW BOOK

Humanity Works Merging Technologies and People for the Workforce of the Future Alexandra Levit Oct 2018 9780749483456 Page 5

NEW BOOK

The Leadership Lab Understanding Leadership in the 21st Century Chris Lewis & Pippa Malmgren Oct 2018 9780749483432 Page 6

NEW BOOK

The Post-Truth Business How to Rebuild Brand Authenticity in a Distrusting World Sean Pillot de Chenecey Oct 2018 9780749482817 Page 7

Digital Darwinism Survival of the Fittest in the Age of Business Disruption Tom Goodwin Apr 2018 9780749482282 Page 8

4

Discover our full portfolio of books at www.koganpage.com

This book

<< Provides leaders with the most

important insights into the future of work from academic research, expert interviews, detailed case studies and real business examples which will revolutionize how they approach future planning

<< Surpasses the typical human/

machine battle narrative and instead explores the exciting possibilities of collaboration which makes the most of the unique qualities of both in order to take organizations to innovative new heights

<< Contains case studies of

organizations getting to grips with this new reality, including Accenture, Toyota, the Washington Post, Pepsi and Wegmans

Humanity Works Merging Technologies and People for the Workforce of the Future Edition 1

Series: Date: Price:

Inspire 03/10/2018 £14.99

ISBN Paperback: Ebook:

9780749483456 9780749483463

Pages: Format (mm): Subject:

240 234x156 Leadership

Description

Author Information

Humanity Works shows you how to lead the organizations of the future. The professional landscape is poised on the brink of transformation and the only way to have a sustainable competitive advantage in this constantly evolving, virtual, global and automated world is by maximizing the unique human skills of your workforce. Bestselling author, global workplace consultant, and futurist Alexandra Levit provides a guide on how to make the most of the human traits of creativity, judgement, problem solving and interpersonal sensitivity. She studies what the ‘robot takeover’ will really look like, how talent and machines can work side-by-side and how organizational structures need to change to become more agile and innovation-focused.

Alexandra Levit is an internationally recognized thought leader, futurist and consultant. She consults with and conducts primary workplace research on behalf of Fortune 500 companies including American Express, Deloitte, PepsiCo, Whirlpool and, previously, the Obama Administration. A columnist for the New York Times and Forbes, Alexandra Levit has also been named ‘Top Entrepreneur to Follow on Twitter’ by Forbes, ‘Top Career Expert to Follow on Twitter’ by Mashable and ‘Top Business Expert to Follow on Twitter’ by CEOWorld.

Humanity Works doesn’t just explain the fascinating trends of the future of work, it gives you practical guidance on what you can do about the future right now. Cutting edge academic and business thinking is condensed into actionable strategies that leaders can start implementing straight away. Original real-life case studies (including Nestle, The Washington Post, Deloitte, and Pepsi), exercises and workplace tools will equip you for staying innovative and ensuring commercial success in the wake of major workplace disruption. Everything hinges on capturing the human edge in your organization.

Table of Contents 1

Foreword by Julie Freedman Steele, CEO of World Future Society 2 Introduction 3 The Demographics Morphing the Workplace 4 Technology Advances and the Next Chapter of Industry Humans as Prized Commodities 5 Evolving Work Structures 6 Mechanics of Tomorrow’s Gig Economy 7 Choose Your Own Adventure – Career Customization 8 So Long, Textbook CEO 9 The Organizational Puzzle 10 Developing Superhero Professionals 11 Conclusion

Related Titles Too Fast to Think 9780749478865 £14.99

When Digital Becomes Human 9780749473235 £19.99

Inspire

5

The Leadership Lab

This book

<< Contains insights from c-level

executives from businesses like Microsoft, Pret a Manger, General Electric, Oracle, the Red Cross and Google that discuss the key macro economical and geopolitical trends that are affecting the business world and how we can respond to them

Understanding Leadership in the 21st Century Edition 1

<< Builds an understanding of how

Series: Date: Price:

Inspire 03/10/2018 £14.99

ISBN Paperback: Ebook:

9780749483432 9780749483449

Pages: Format (mm): Subject:

288 234x156 Strategy

business exists within a wider world of power, economics and international relations

<< Allows readers to master the

key elements that are disrupting business, thus enabling them to build an informed, credible and authoritative leadership path that their teams will be confident in

Author Information

Description

Chris Lewis is the founder and CEO of LEWIS, one of the largest independent marketing and communications agencies in the world.

He is a media trainer who has coached senior politicians, business people and celebrities. He is a published author and journalist featured in The Financial Times, Daily Telegraph and The Guardian.

Today’s business world has been rocked by seismic geopolitical and economical shifts that include Brexit, inflation and the unseating of traditional political powers. How can leaders keep up with this influx of change, and what does this new global narrative mean for their own leadership narrative?

Dr Pippa Malmgren is a trend spotter who advises investors and governments about economic policy. She anticipated the Financial Crisis in 2007, the Chinese slowdown, Brexit, Trump and inflation returning. She has featured on the BBC, Bloomberg, The Financial Times and The Economist.

6

Inspire

Best-selling author Chris Lewis, along with superstar megatrends analyst, Dr Pippa Malmgren, guide you through the key changes you need to be aware of to be able to successfully lead your team through the storm. The Leadership Lab includes exclusive interviews with top executives grappling with a startling new world order. They discuss what key global trends keep them awake at night and how we can best respond to them.

Covering everything from how to build a new type of leadership trust when all other spheres of public power have been overturned, to robots overtaking companies and how worldwide indebtedness affects business, this is a fascinating account of why the old rules no longer work and provides the knowledge we need to figure out a new path. Only by being able to connect the dots, will you be the best leader you can be.

This book lays the foundation of an educated mind that can see the big picture, understand its moving parts and realize how leadership is dependent on this wider world. The Leadership Lab is a must-read for aspiring leaders and c-level executives. By understanding how geopolitical and economical forces interact, readers develop a real intuition as to how to deal with the global currents disrupting business and how to build an empathetic, credible, stable and strong leadership path.

Table of Contents

Related Titles

1 1.1 1.2 1.3 1.4

Too Fast to Think 9780749478865 £14.99

PART 1 Understanding a new culture Understanding a new type of economics Understanding a new type of behaviour Understanding the future by understanding the past 2 PART 2 2.1 The Western Hemisphere - Understanding a new type of America 2.2 The Eastern Hemisphere - Understanding how China will change everything 2.3 The Northern Hemisphere - Understanding Russia 2.4 The Southern Hemisphere - Understanding the Middle East 3 PART 3 3.1 The New Global Leaders Narrative 3.2 Conclusion;

On Purpose 9780749471910 £19.99

Disruptive Technologies 9780749477288 £19.99

This book

<< Provides a fascinating exploration

of the social and political realities that are shaping brand perceptions around the world, and shows how businesses can deal with the impact of a post-truth world full of fake news and where a lack of trust is causing enormous problems for brands

<< Contains fascinating international

case studies including Patagonia, Tesla, BrewDog, TOMS, HarleyDavidson and Truth.Org, to provide valuable real-life lessons in rebuilding authenticity

<< Proves that any business can

be tainted by association and therefore shows how to strengthen brand authenticity in a business climate impacted by fear, uncertainty and doubt

The Post-Truth Business How to Rebuild Brand Authenticity in a Distrusting World Edition 1

Series: Date: Price:

Inspire 03/10/2018 £14.99

ISBN Paperback: Ebook:

9780749482817 9780749482824

Pages: Format (mm): Subject:

208 216x138 Innovation

Description

Author Information

Brands are built on trust, and in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. Even the Silicon Valley power brands, who were once seen as the innovative underdogs, have grown into corporate behemoths with a sinister level of influence over our daily lives. The weakening of this vital trust connection between brand and consumer is therefore causing enormous problems for businesses. In addition, something has gone very wrong with a vital element of consumer engagement: authenticity often seems to be evaporating as a core brand pillar. With shining examples of brands and organizations who are getting trust right, as well as an analysis of how others constantly undermine their own brands, The Post-Truth Business illuminates a way forward for those wishing to rebuild brand authenticity in a distrusting world.

Sean Pillot de Chenecey has over 20 years experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Microsoft, L’Oreal, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, GlaxoSmithKline and Starwood; and he’s collaborated with numerous advertising, branding, design, media and PR agencies globally. He is a lecturer at the University of the Arts London, and has written for Dazed, Admap, Brand Strategy, Marketing and Contagious. A public speaker, he’s given speeches for over a decade throughout the world.

Consumer insights and brand strategy expert, Sean Pillot de Chenecey, explores how businesses can fight against these key problems of our time; strengthening their consumer engagement and gaining future loyalty as a result. The Post-Truth Business contains actionable examples of national branding strategies, cultural marketing activity, communication development and sustainability initiatives from businesses that include Patagonia, Harley-Davidson, Pepsi, Lego, Vans, Truth.Org, Sezane, BrewDog, Tesla and TOMS. These all go towards illuminating the way to rebuilding consumer trust and gaining stronger consumer connections. Don’t let your brand be eroded by distrust and disillusionment: pick up this book and become a successful post-truth business.

Table of Contents

Related Titles

1

Too Fast to Think 9780749478865 £14.99

Introduction - Brands Have a Trust Problem.

The Answer is Simple...

2 The Battle to Build Trust in a Fake-News Environment 3 Lessons in Truthful Communication Care of Anti-Tobacco Advertising 4 How Brands Seek Added-Authenticity by Leveraging Culture 5 Communicating Honest and Positive National Brand Stories 6 Social Engagement - Why Community Action is the Way Forward 7 Independent Artisans, Creatives and Manufacturers Define Authenticity 8 Skip Ad - Brand Communications and Brand Experience Create Connections with Meaning 9 Trend Forecasting for ‘Real Brands’ in an Artificial Environment 10 Summary - How to Rebuild Brand Authenticity in a Distrusting World

Paid Attention 9780749473600 £19.99

Brand Failures 9780749462994 £19.99

Inspire

7

Digital Darwinism

This book

Survival of the Fittest in the Age of Business Disruption

<< Is written by Tom Goodwin, the

prominent digital expert, industry provocateur, thought leader, international speaker and writer for The New York Times, The Economist, The Guardian and TechCrunch who has been named as a must follow

by Fast Company, LinkedIn and Business Insider

Edition 1 Series: Date: Price:

Inspire 03/04/2018 £14.99

ISBN Paperback: Ebook:

9780749482282 9780749482299

Pages: Format (mm): Subject:

240 234x156 Innovation

<< Gives business leaders practical

transformation strategies for their business as well as original case studies and a fascinating, readable account of how the world is changing in the post-digital age and why

<< Proves why incremental digital

change doesn’t work and explains how to transform organizations to compete with game-changing digital-first giants and be resilient against future, currently inconceivable, disruptors

Author Information

Description

Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing

by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a “must follow”

by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.

Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change.

In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about “digital” is wrong in order to revolutionize your mindset: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing - it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

Table of Contents 1

How we Misunderstand the Arrival of Technology and How we can Understand it Better 2 Paradigm Leaps and Evolutionary Funnels 3 A New Context for Innovation in the Era of Peak Complexity 4 A New Mindset for the Post Digital Age 5 The Fourth Economic Revolution 6 The Future of Learning, Retail, Money, Media, Trust, Mobility and Regulation 7 Re-Imagining Your Business for Tomorrow 8 A Mindset for Transformation

Related Titles Digital Wars 9780749472030 £14.99

When Digital Becomes Human 9780749473235 £19.99

Too Fast to Think 9780749478865 £14.99

8

Inspire

Marketing & Public Relations Innovation and Best Practice in Advertising B2B Marketing Branding Consumer Behaviour CRM Digital Marketing Key Account Management Luxury Marketing Market Research Marketing Communications Marketing Fundamentals Marketing Science Marketing Strategy Public Relations Retail Studies Sales

www.koganpage.com

99

Featured Titles NEW BOOK

The Gen Z Frequency How Brands Tune In and Build Credibility Gregg Witt & Derek E. Baird Sep 2018 9780749482480 Page 11

Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

NEW BOOK

Myths of Branding A Brand is Just a Logo, and Other Popular Misconceptions

Daniel Rowles Dec 2017 9780749481698 Page 13

Andy Milligan & Simon Bailey Oct 2018 9780749483098 Page 14

NEW BOOK

Virtual Reality Marketing Using VR to Grow a Brand and Create Impact NEW BOOK

Smarketing How to Achieve Competitive Advantage through Blended Sales and Marketing Tim Hughes, Adam Gray & Hugo Whitcher Oct 2018 9780749483586 Page 32

10

Discover our full portfolio of books at www.koganpage.com

Henry Stuart Oct 2018 9780749482862 Page 20

This book

<< Includes

frameworks to analyze the most influential youth marketing trends such as digital culture, social media, and the subsequent impact, or ‘stickiness’, of Gen Z campaigns

<< Outlines innovative strategies for

Gen Z consumers using inclusive campaigns, gamification and hypersegmentation

<< Written by recognized thought leaders in the field with more than 20 years of experience in leading youth marketing initiatives

The Gen Z Frequency How Brands Tune In and Build Credibility Edition 1

Date: Price:

03/09/2018 £19.99

ISBN Paperback: Ebook:

9780749482480 9780749482497

Pages: Format (mm): Subject:

240 234x156 Branding

Description

Author Information

Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z’s ecosystem is infinitely more complex and varied than any generation before.

Staying tuned-in to this demographic’s impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

Gregg L. Witt is a renowned youth marketing strategist and generational expert, working with brands including Procter & Gamble, Qualcomm and The Walt Disney Company, to develop innovative strategies that connect with Gen Z. He was named a “Top 5 Youth Marketer to Follow” by Inc. Magazine in 2016.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Table of Contents 1 1.1 1.2 1.3 1.4 1.5

Prologue – What is the Gen Z Frequency?

Introduction – Are you Tuned In to Gen Z? Embracing the Conflicts of Youth Culture Gen Z – An Unprecedented Opportunity Five Essential Youth Marketing Truths Identifying the Right Youth Segments for Your Brand 1.6 Leveraging Youth Culture for Strategy and Innovation 1.7 Developing Youth Marketing Strategies - What Works and Why 1.8 Creating Content That Inspires Gen Z to Act 1.9 Be Where They Are – Key Channels for Gen Z Engagement 1.10 How to Build Community with Gen Z 1.11 Youth Market KPI’s – Determining What Matters Most 1.12 Tuned In or Left Out – Putting the Frequency into Practice 1.13 Epilogue – Stories from the Youth Marketing Trenches;

Derek E. Baird is a youth digital strategist and educational technologist, working with leading youth brands and non-profits around the world. He has led digital youth initiatives for high profile media brands including Yahoo!, Facebook, and The Walt Disney Company, where he received the Disney Inventor Award.

Related Titles How Cool Brands Stay Hot 9780749477172 £19.99

On Purpose 9780749471910 £19.99

Paid Attention 9780749473600 £19.99

Marketing and PR

11

Building Brand Experiences

This book

<< Helps readers to understand why

brands that compete through brand experiences, rather than physical features, win in today’s markets

A Practical Guide to Retaining Brand Relevance

<< Provides a step-by-step guide to Edition 1

the three key stages of building a branded experience

<< Includes practical exercises to Date: Price:

03/07/2018 £19.99

ISBN Paperback: Ebook:

9780749481568 9780749481575

Pages: Format (mm): Subject:

240 234x156 Branding

help the reader improve their knowledge of building brand experiences in a practical and meaningful way

Author Information

Description

Dr. Darren Coleman has more than 20 years of branding experience spanning projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has helped brands such as Maybank, PepsiCo, Dubai Properties Group, Orange, BUPA, Goldman Sachs, Roche Diagnostics and Nikon, as well advising the British and Lithuanian governments on brand related issues. He is now Managing Consultant at Wavelength Marketing in the UK.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Table of Contents 1

12

Marketing and PR

Introduction to Retaining Relevance through Brand Experiences 1.1 The Brand Experience Blueprint - A Practical Management Tool 2 The Brand Experience Environment 2.1 Brand Experience Environment - Understanding Stakeholders 2.2 Brand Experience Environment - Appreciating Context 2.3 Brand Experience Environment - Adopting a Scientific Approach 2.4 Summary - Brand Experience Environment 3 Brand Experience Essentials 3.1 Brand Experience Essential - Brand Values 3.2 Brand Experience Essential - Brand Essence 3.3 Brand Experience Essential - Brand Promise 3.4 Brand Experience Essential - Brand Positioning 3.5 Brand Experience Essential - Brand Personality 3.6 Summary - The Brand Experience Environment and Essentials 4 Brand Experience Enablers 4.1 Brand Experience Enabler - Behaviour 4.2 Brand Experience Enabler - Design 4.3 Brand Experience Enabler - Communications 4.4 Brand Experience Enabler - Multisensory

4.5 Summary - The Brand Experience Environment, Essentials and Enablers 5 Measuring Brand Experiences 5.1 Looking Beyond Financial Metrics when Measuring Brand Experiences 5.2 Adopting a Balanced Approach to Brand Experience Measurement 5.3 Measuring Brand Experience Performance Scientifically

Related Titles Bold 9780749463441 £19.99

On Purpose 9780749471910 £19.99

This book

<< Frames a process to plan, analyze, optimize and measure tangible results on brand campaigns

<< Includes a practical checklist for the digital branding process and tools to implement it

<< New to this edition: Advances

in mobile marketing, augmented/ virtual reality, mobile payments and a full overhaul of industry tools, models and case studies

Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

2

Edition Date: Price:

03/12/2017 £19.99

ISBN Paperback: Ebook:

9780749481698 9780749481681

Pages: Format (mm): Subject:

232 234x156 Branding

Description

Author Information

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

Table of Contents

Related Titles

1 Digital Branding in Perspective 1.1 What Digital Branding Really Means 1.2 Focusing on Value 1.3 Considering the User Journey 1.4 Objectives and Authenticity 2 The Digital Toolkit 2.1 Social Media 2.2 Search 2.3 Mobile 2.4 Online Advertising 2.5 E-mail Marketing 2.6 CRM and Marketing Automation 2.7 From Integration to Transmedia Campaigns 3 Digital Brand Strategy and Measurement 3.1 Measuring Digital Branding 3.2 Primaries and Indicators 3.3 The Role of Analytics 3.4 Bridging the Gaps 3.5 The Importance of Asking Questions

How Cool Brands Stay Hot 9780749477172 £19.99

Rights Sold First edition - Arabic

On Purpose 9780749471910 £19.99

Mobile Marketing 9780749479794 £19.99

Marketing and PR

13

Myths of Branding

This book

A Brand is Just a Logo, and Other Popular Misconceptions Edition 1

<< Explores the most pervasive and

entertaining myths about the world of branding, including ‘a good brand can save a bad business’; ‘brands don’t matter in every business’; and ‘branding is all about visual identity’, debunking them with up-to-date research and evidence

Series: Date: Price:

Business Myths 03/10/2018 £14.99

ISBN Paperback: Ebook:

9780749483098 9780749483104

Pages: Format (mm): Subject:

240 234x156 Branding

<< Includes fascinating examples from the world’s leading brands and foremost branding agencies

<< Features in the topical and

successful Myths Of series, debunking the most popular myths and misconceptions in the business landscape

Author Information

Description

Andy Milligan is a leading international consultant on branding and business culture.

He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and appears regularly in the media to comment on brand issues. He is the co-author of On Purpose and Bold

A brand is just a logo - everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Simon Bailey is an experienced business leader and brand specialist who advises CEOs on how to use their brands to drive business growth. He was formerly the European CEO of Interbrand, and the UK CEO of WPP agency the Brand Union. His agencies have twice been awarded ‘Agency of the Year’ by Marketing Magazine.

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more that fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

14

Marketing and PR

Myth 1 - Brands are Just a Way of Charging You More for the Same Product Myth 2 - Once Lost, Brand Trust Can Never be Rebuilt Myth 3 - A Good Brand Can Prop Up a Bad Business Myth 4 - Technology is Diminishing the Power of Brands Myth 5 - Branding is Just About Identity Myth 6 - Brands Don’t Have Any Real Economic Value Myth 7 - There is No Such Thing as Brand Loyalty Myth 8 - The Customer is Always Right Myth 9 – It Takes Large Resources and Years of Effort to Build a Global Brand Myth 10 - A Brand is ‘Owned’ by the Marketing Department Myth 11 - Brand Purpose is About Effective Corporate Social Responsibility Myth 12 - Customers are Seeking a Conversation with your Brand Myth 13 - There are No Real Tools to Help you Manage your Brand Myth 14 - In Certain Businesses, Brands Really Don’t Matter

15 Myth 15 - Branding has Nothing to Do With the Customer Experience 16 Myth 16 - Branding is All About the Product

Related Titles Myths of Management 9780749480233 £14.99

Myths of Leadership 9780749480745 £14.99

Myths of PR 9780749479596 £14.99

This book

<< Reveals and explains the latest branding techniques used by companies worldwide

<< Includes expert advice on best

practice for adding culture and content into brands

<< Enables students and practitioners

to stay up to date with targeting, adding recent research and market knowledge to the discipline

The New Strategic Brand Management Advanced Insights and Strategic Thinking

5

Edition Date: Price:

03/01/2012 £39.99

ISBN Paperback: Ebook:

9780749465155 9780749465162

Pages: Format (mm): Subject:

512 246x189 Branding

Description

Author Information

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.

Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.

Jean-Noël Kapferer is one of the world’s foremost thought leaders on luxury brands.

An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University’s Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page) and has written many seminal articles. He is a sought after speaker, leading seminars on luxury worldwide at institutions including HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).

This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking.

Table of Contents

Related Titles

1

Advanced Marketing Management 9780749480370 £34.99

Introduction - Building the Brand when the Clients Are Empowered 2 Why is Branding So Strategic?

2.1 Brand Equity in Question 2.2 Strategic Implications of Branding 2.3 Brand and Business Models 2.4 Brand Diversity - How Specific Are Different Sectors?

2.5 Managing Retail Brands 3 The Challenges of Modern Markets 3.1 The New Brand Management 3.2 Brand Identity and Positioning 4 Creating and Sustaining Brand Equity 4.1 Launching the Brand 4.2 Growing the Brand 4.3 Sustaining a Brand Long Term 4.4 Brand and Products - Identity and Change 4.5 Growth Through Brand Extensions 4.6 Brand Architecture 4.7 Multi-Brand Portfolios 4.8 Handling Name Changes and Brand Transfers 4.9 Brand Turnaround and Rejuvenation 4.10 Managing Global Brands 5 Brand Valuation 5.1 Financial Valuation and Accounting for Brands

The Luxury Strategy 9780749464912 £34.99

Kapferer on Luxury 9780749474362 £29.99

Marketing and PR

15

100 Practical Ways to Improve Customer Experience

This book

<< Shows companies how to remain competitive when faced with disruptive brands such as Uber, AirBnB, Alibaba and Amazon

<< Provides practical examples and

Achieve End-to-End Customer Engagement in a Multi-Channel World Edition 1

frameworks to help businesses become truly customer-centric and create lasting value

<< Includes interviews with key

thought leaders and business practitioners from brands such as House of Fraser, Kurt Geiger and Ted Baker

Date: Price:

03/08/2018 £19.99

ISBN Paperback: Ebook:

9780749482671 9780749482688

Pages: Format (mm): Subject:

240 234x156 Digital Marketing

Author Information

Description

Martin Newman is founder and chairman of a global e-commerce and multi-channel consultancy, Practicology, and a non-executive director for White Stuff and Conviviality plc.

He has headed up multichannel operations for brands including Burberry, Ted Baker and Harrods.

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain.

Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world’s leading multinationals and has written over 40 books, including the bestseller, Marketing Plans.

A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for any marketing student or professional.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

16

Marketing and PR

Put the Customer First - If You Don’t, Someone Else Will Amazon, Alibaba and Other Marketplaces are Taking Your Market Share Removing Friction from the Customer’s Journey in all Consumer Sectors How to be Disruptive in Your Own Business The Role of the Store in Customer Experience and its New Footprint We Live in a Hyper Local World where Mobile is Key Organizational Design which puts the Customer First Staff Empowerment and Cultural Change from the Top Conscious Consumption Matters to Millennials To Retain Customers, Retailers must Become Service Providers Winning the Hearts and Minds of Customers in International Markets Customer-Centric Marketing Communications A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’ Strategic Social Media and its Importance to the Whole Organiz ation The Impact of AI, Virtual Reality, Machine Learning and Voice on Customer Experience

16 The Rise of the ‘Ations’ in Driving Differentiation in the Customer Journey 17 Key Drivers for CRM and the Customer Experience 18 Understanding Customer Behaviour – Turning Data into Actionable Insight

Related Titles Customer-Centric Marketing 9780749472092 £19.99

Understanding Digital Marketing 9780749478438 £19.99 Customer Innovation 9780749471644 £29.99

This book

<< Demonstrates how digital

marketing adds value to an entire organization, by showing readers how to integrate digital marketing strategy as part of a wider organizational function

Digital Marketing Strategy, Best Practice and Integration Edition 1

<< Contains cross-cultural case studies comprising interviews with top digital marketing professionals, demonstrating how the book’s premises are universally applicable across sector and territory

<< Includes links to video platforms,

blogs, expanded case studies and examples, bringing an extra digital element to the book that makes explanations come alive in an ‘off the page’ fashion

Date: Price:

03/11/2018 £39.99

ISBN Paperback: Ebook:

9780749482442 9780749482459

Pages: Format (mm): Subject:

336 240x170 Digital Marketing

Description

Author Information

As a subject, digital marketing is most commonly associated with marketing communication and content, however in the current hyper-connected world, the reality is that the scope of digital marketing extends far beyond channel strategy. Digital Marketing helps readers expand their understanding beyond the traditional “content + channel” approach, and appreciate the extent to which digital marketing impacts an entire organization.

Neil Kelley is Course Director and Senior Lecturer for Marketing Leeds Beckett University. He is also a Senior Examiner for modules on Digital Marketing and Mobile Marketing at the Chartered Institute of Marketing and is on the judging panel for the CIM Marketing Excellence Awards.

Digital Marketing combines rigorous academic research and practice with industry based learning, cross-cultural case studies, and a complete range of ‘off the page’ digital resources, which link to platforms to showcase expanded examples and case studies. Through this unique blend of theory, practice and digital resource, Digital Marketing will demonstrate how to integrate digital strategy with marketing management, not only as a communication strategy, but as an integral organizational function.

Table of Contents 1 The New Digital Landscape 1.1 Digital Marketing - Background and Context 1.2 Innovation and Disruption - The Pathway to Digital Transformation 1.3 Understanding the Demands of a DigitallyConnected World 1.4 Building Digital Capabilities into Your Business 2 Managing Digital Marketing Integrated Systems 2.1 Managing Digital Marketing in a Leading Enterprise 2.2 Humanizing Digital Strategy - The Connected Customer 2.3 Building The Digital Marketing Mix 2.4 Integrating Your Digital Marketing Communications 3 Digital Strategy, Planning and Implementation 3.1 Brand Narratives in Digital Marketing 3.2 Digital Planning and Implementation 3.3 Evaluating and Monitoring Digital Marketing Performance 3.4 Looking into the Future of Digital – Physical, Cyber and Self-Integration

Related Titles

Andy Lima is a lecturer in Marketing at Leeds Beckett University where he teaches Digital Marketing, Corporate Management & Innovation and Entrepreneurship at both undergraduate and postgraduate level. He also teaches CIM Digital Strategy (Level 6), CIM Digital Marketing (Level 4), and CIM Mastering Metrics (Level 6).

Digital Marketing Strategy 9780749474706 £29.99

Marketing Communications 9780749473402 £39.99

Understanding Digital Marketing 9780749478438 £19.99

Marketing and PR

17

Digital Marketing Strategy

This book

<< Walks readers through every step

of creating a digital marketing strategy, from analyzing the essential digital platforms, through to planning, implementation and success measurement

An Integrated Approach to Online Marketing

1

<< Shows you how to integrate digital

Edition Date: Price:

03/05/2016 £29.99

ISBN Paperback: Ebook:

9780749474706 9780749474713

Pages: Format (mm): Subject:

344 234x156 Digital Marketing

marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decisionmarkers

<< Includes real-world case studies

including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy

Author Information

Description

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Rights Sold First edition - Turkish, Vietnamese

Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive ‘one size fits all’ model, this book gives you the tools to tailormake your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Mobile Marketing 9780749469382 £19.99

What is Digital Marketing?

Aligning With Your Business Strategy Barriers and Considerations Planning Search Engine Optimization Paid Search Display Social Media User Experience and Transformation CRM and Retention True Personalization Customer Service Content Strategy Analytics and Reporting Presenting Your Strategy

Understanding Digital Marketing 9780749471026 £19.99

Digital Branding 9780749469955 £24.99

18

Marketing and PR

This book

<< Outlines techniques that will

ensure the reader gets the most out of existing digital strategies before investing more on the latest ‘must have’ technologies

<< Features case studies from global

brands including the Financial Times, O2, Regus, L K Bennett and The Economist

<< Provides clear strategies for

developing a customer-centric approach to implementing approaches and technologies such as programmatics, AI and automization

Optimizing Digital Strategy How to make informed, tactical decisions that deliver growth Edition 1

Date: Price:

03/12/2018 £19.99

ISBN Paperback: Ebook:

9780749483722 9780749483739

Pages: Format (mm): Subject:

288 234x156 Digital Marketing

Description

Author Information

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.

Presenting a sustainable model of e-commerce that is appropriate to an individual organization’s needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue.

Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

Building Digital Strategy That Works Why Digital Strategies Fail – And How to Recognize Failure Levers For Digital Growth and How to Use Them Just Because Technology Means You Can, Doesn’t Mean You Should Do It The Importance of Innovation in Driving Digital Success The Dark Side of Digital Emerging Digital Business Models An End-to-End Model of Ecommerce Making Digital Choices That Differentiate Success From Failure Organizing For Digital Success How to Ensure Digital Operational Success Creating a Digital Culture That Works Customer Experience - The Driver of Digital Success

Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.

Related Titles Digital Marketing Strategy 9780749474706 £29.99

Understanding Digital Marketing 9780749471026 £19.99

Digital Selling 9780749475079 £19.99

Marketing and PR

19

Virtual Reality Marketing

This book

<< Gives clear, practical advice about all aspects of VR marketing, with strategies on incorporating VR as part of a wider marketing plan

Using VR to Grow a Brand and Create Impact

<< Features best practice industry case Edition 1

studies, and interviews with clients and agencies from an array of VR production backgrounds

Date: Price:

03/10/2018 £19.99

ISBN Paperback: Ebook:

9780749482862 9780749482879

Pages: Format (mm): Subject:

240 234x156 Digital Marketing

<< Explores social VR marketing

and discusses the realities of VR marketing through 360 video, via platforms such as Facebook, Twitter, Vimeo, YouTube and more

Author Information

Description

Henry Stuart is founder and CEO of VISUALISE, one of the world’s premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.

A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Table of Contents

Related Titles

1 2 3 4 5 6 7

Understanding Digital Marketing 9780749478438 £19.99

An Introduction to Virtual Reality Virtual Reality – Why Do It? The Current Landscape Types of Virtual Reality Marketing Virtual Reality Production Social VR Marketing The Future of Virtual Reality Marketing

Digital Branding 9780749469955 £24.99

When Digital Becomes Human 9780749473235 £19.99

20

Marketing and PR

This book

<< Features case studies from diverse

sectors including professional services (Ernst & Young), financial services (FM), manufacturing (Rolls-Royce), services (EMCOR, FM Global), pharmaceuticals (Pfizer), and engineering (AMEY)

Implementing Key Account Management Designing Customer-Centric Processes for Mutual Growth

<< Combines ground-breaking

Edition 1

<< Offers an integrative Key Account

Date: Price:

03/08/2018 £29.99

ISBN Paperback: Ebook:

9780749482756 9780749482763

research with experience from recognized thought leaders of Cranfield School of Management Management framework that senior executives can use to design or further develop strategic customer management programmes

Pages: Format (mm): Subject:

256 240x170 Key Account Management

Description

Author Information

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

Mark Davies currently acts as a Visiting Fellow with Cranfield School of Management.

Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more.

Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Table of Contents 1

Introduction to Implementing Key Account Management 2 Re-engaging Strategic Customers 2.1 Adopting Key Account Management 2.2 Building Customer Understanding and Value Planning 2.3 Measuring KAM Performance and Developing Customer Relations 3 Developing Winning Offerings 3.1 Creating Compelling Value Propositions for Customers 3.2 Co-Creating Value with Strategic Customers 4 Designing Customer-Centric Approaches and Processes 4.1 The Role of Key Account Managers and Key Account Teams 4.2 Determining KAM Structures, Policies & Processes 4.3 Measuring and Incentivising KAM 4.4 KAM and Procurement 4.5 International Key Account Management 5 Assessing Your KAM Program – A Framework 5.1 The KAM Implementation Framework

Related Titles

Rodrigo Guesalaga is a senior lecturer at the School of Management at Cranfield University.

He is a member of the editorial review board at Journal of Business and Industrial Marketing and Journal of Business Market Management.

Sue Holt is Director of the Cranfield School of Management’s flagship Open Programme on Key Account Management.

Javier Marcos has 20 years’ experience in academia, consulting and multinational corporations. He has designed and delivered programmes globally for clients such as Astra Zeneca, Barclays and SAP.

Key Account Management 9780749469405 £34.99

Customer Innovation 9780749471644 £29.99

Marketing and PR

21

Games and Gamification in Market Research

This book

<< Shows readers how to create

intrinsic engagement through gamification, and use this engagement to glean more meaningful consumer insights

Increasing Consumer Engagement in Research for Business Success Edition 1

<< Provides insight into the contexts

in which gamification can be used, and the specifics of designing and making games for research purposes

Date: Price:

03/10/2018 £29.99

ISBN Paperback: Ebook:

9780749483357 9780749483364

Pages: Format (mm): Subject:

280 234x156 Market Reseach

<< Written by one of the UK’s leading

designers of Research Games, Betty Adamou, who has been named one of seven women shaping the future of market research

Author Information

Description

Betty Adamou is the Founder and Chief ResearchGame Designer at Research Through Gaming. In addition to developing ResearchGames on behalf of Fortune 500 companies and academic institutions alike, Adamou also guest lectures, writes about and gives keynote presentations and talks on Game-Based Research Methods.

It’s no surprise that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. The book explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

22

Marketing and PR

14 15

Understanding Existing Issues in Market Research The Surprising Similarities between Digital Games and Online Surveys The Multiple Sciences Inherent in Games and Their Benefits How are Games and Gamification Being Used Outside of Research and Entertainment?

Debunking Misconceptions about Games and Gamification for Market Research Understanding the Differences between Games and Gamification for Research Comparing Gamified Surveys and ResearchGames Games as Experiential Simulations for Research and Insight What do Existing Studies Tell Us about GameBased Research?

Defining Game-Based Research Entering the Euphorium Six Things to Consider Before Using Games and Gamification for Research A Taxonomy for Research-Games and Gamified Surveys A Vocabulary of Play Designing your Game-Based Research

16 Two Activities to Design and Inspire Your Game-Based Research 17 Game Ideas for Market Research Focus Groups 18 Applying Gamification to Market Research Online Communities (MROCs) 19 Dissecting my ResearchGame Designs 20 Ethics Guidelines for Designing and Making Game-Based Surveys 21 A Power-Up Checklist 22 Differences between Tailor-Made and ReadyMade Game-Based Surveys 23 Data Analysis and Insight Hunting when Using Game-Based Research Methods 24 Building a Career in Game-Based Research 25 How will Game-Based Research Evolve with VR, AR and AI? 26 The Big Research-Game

Related Titles Market Research in Practice 9780749475857 £29.99

This book

<< Offers a well-rounded approach

to the new realities of marketing professions, including discussions of multidisciplinary skills, tools, and the updated 4Ps (Product, Price, Promotion & Place)

Advanced Marketing Management Principles, Skills and Tools

<< Adapts a variety of cutting-edge

Edition 1

<< Summarizes a large body of

Date: Price:

03/11/2018 £34.99

ISBN Paperback: Ebook:

9780749480370 9780749480387

business issues from the wider business world into a focused marketing context

literature and academic research on new developments in marketing management, making them accessible and actionable

Pages: Format (mm): Subject:

240 240x170 Marketing Communications

Description

Author Information

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today’s marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations.

Dr Nikolaos Dimitriadis is an educator, consultant and the CEO of Trizma Neuro, a neuromarketing company. He is also Regional Director of Sheffield University International Faculty, City College, for the Western Balkans.

Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the ‘4Ps’. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers.

Table of Contents

Related Titles

1 2 2.1 3

The New Strategic Brand Management 9780749465155 £39.99

Introduction - Marketing in Turmoil Marketing in the 21st Century Introduction - The Need for a New Marketer New Skills for Advanced Marketing Management 3.1 Neuroscience Skills - Marketing and the Human Brain 3.2 Predictive Skills - Marketing and Data Intelligence 3.3 Innovation Skills - Marketing and Creative Thinking 3.4 Adaptability Skills - Marketing and Decision Making 4 New Tools for Advanced Marketing Management 4.1 The ‘4EP’ Marketing Mix - Empathic Product, Experiential Price, Ever-Present Place, Engaging Promotion 4.2 Reorganizing the Marketing Function 5 Looking to the Future of Marketing Management 5.1 Marketers - The New Transformational Leaders

Dr. Neda Jovanovic Dimitriadis is an academic researcher and guest lecturer on brand strategy, consumer behaviour and marketing communications. Among pioneers on behavioural research in media planning, her work is often showcased at major marketing conferences.

Dr Jillian Ney is a consultant and guest lecturer on social media intelligence and connected customers throughout the UK and Europe. Her work has featured at major conferences and in Fortune 500 companies globally.

Marketing Communications 9780749473402 £39.99

Neuroscience for Leaders 9780749475512 £19.99

Marketing and PR

23

The Definitive Guide to Strategic Content Marketing

This book

<< Features contributions from leading academics, industry experts, thought leaders and influencers around the globe

Perspectives, Issues, Challenges and Solutions Edition 1

perspectives on content marketing grouped into key subject areas, allowing the reader to move through the book according to their interests and absorb the most useful aspects of each discussion

Date: Price:

03/07/2018 £19.99

ISBN Paperback: Ebook:

9780749482220 9780749482237

Pages: Format (mm): Subject:

<< Presents a wealth of varying

<< Includes coverage of core subjects

including media publishing, text vs visuals vs gaming, the ethics of native advertising, content marketing measurement, content blockers, storytelling through data, and much more

272 234x156 Marketing Communications

Author Information

Description

Lazar Dzamic is the former Google ZOO Head of Brand Planning for North and Central Europe (NACE), a creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade.

Marketers everywhere are talking about content, but not everyone is saying the same thing.

Some professionals love content and believe it has revolutionized the practice of marketing.

To others, it’s mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing.

Justin Kirby is an academic, writer and speaker with more than 20 years’ experience in the industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judges industry awards, and provides consultancy for brands and agencies.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.

Table of Contents 1

24

Marketing and PR

Introduction – Mapping the Content Marketing Territory 2 Content Marketing – A New and Better Promise?

2.1 Why Content is Seen as the Solution to Current Marketing Challenges 2.2 Experience Economy – Brand and Customer Experience as Content Enablers 2.3 How Content can Help Build Sustainable Brands with Better Purposes 3 How Content Changes the Way We All do Business 3.1 Client Perspective 3.2 Creative Agency Perspective 3.3 Media Agency Perspective 3.4 Publisher Perspective 4 Creativity, Media Planning and the Role of Content in the Consumer Journey 4.1 Content Distribution and its Role in the Consumer Journey 4.2 Content’s Melting Pot of Skills – A New Challenge for Creative Teams 4.3 Content and Storytelling in the Age of User Data Abundance 4.4 The Evolution of Content Formats – From Text to Video to AR/VR to AI…

4.5 Have We Reached the End of the User Generated Content?

5 How to Measure and Evaluate Content Marketing 5.1 Key Measurement Issues Relating to Content Marketing 5.2 Key Tools, KPIs and Frameworks to Measure the Effects of Content Marketing 6 Content Marketing – Not Such a New and Better Promise?

6.1 The Rejecter’s Manifesto – Key Arguments against the Content Marketing ‘Mirage’ 6.2 Content Marketing and Ethics – Challenges, Threats and Balancing Acts 6.3 Conclusion – Top Ten Insights into the Present and Future of Strategic Content Marketing

Related Titles Understanding Digital Marketing 9780749478438 £19.99

<< Provides readers with a simple,

Malcolm McDonald on Value Propositions

<< Includes research that

How to Develop Them, How to Quantify Them

This book direct methodology to develop and financially quantify their value propositions demonstrates the impact that quantified value propositions have on a company’s financial performance, and why successfully implementing them will make a company more profitable

<< Features a wealth of tools,

frameworks and templates for the reader to apply to their own day-to-day business practices, and additional downloadable templates and resources

Edition 1

Date: Price:

03/10/2018 £19.99

ISBN Paperback: Ebook:

9780749481766 9780749481759

Pages: Format (mm): Subject:

192 234x156 Marketing Strategy

Description

Author Information

A value proposition is an innovation or feature that clarifies a company’s core purpose and identity. It should lie at the heart of every business in a way that makes their service or product attractive to customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Professor Malcolm McDonald is Emeritus Professor at Cranfield & Honorary Professor at Warwick Business School. He is Chairman of six companies, and works with the operating boards of some of the world’s leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.

Highly practical and filled with useful tools and checklists, this book explains the process of developing a value proposition from start to finish, from understanding how buying decisions are made, through to financial dashboards and value quantification tools. Malcolm McDonald on Value Propositions is perfect for anyone looking for a succinct guide to integrating financial success within their proposition, and an understanding of how it can be used to deliver and communicate value.

Grant Oliver is MD at 90 Day Action Plan, and has over 20 years’ experience in software and management consultancy. He has been interim IT director in the NHS, Finance Director of a software company, and Non-Executive Director of a Housing Association.

Table of Contents 1 2 3 4 5 6 7 8

9 10 11 12

Introduction to Building a Financially-driven Value Proposition How Financially Quantified Value Propositions Will Make You Richer Quantifying the Emotional Element of Value Propositions What Exactly is a Financially Quantified Value Proposition?

An Overview of the Process – Where to Start with Quantifiable Value Propositions Why it is Critical to Understand How Key Buying Decisions are Made For Which Key Accounts Should Value Propositions Be Developed?

For Which Segments Should Value Propositions Be Developed?

How to Identify Your Customers’ Needs Before Creating a Value Proposition Understanding the Needs of Customer Segments to Quantify Your Value Proposition Determining Your Own Asset Base and Capabilities Before Creating a Value Proposition Creating and Financially Quantifying Your Value Proposition Delivering and Communicating Value [Des Evans, Man Truck and Bus UK Ltd]

13 Developing and Presenting Value Propositions that Resonate with Customers [Todd Snelgrove, SKF] 14 Value-Celling and How to Maximize ValueCreation in Supply Chains [Mark Davies, Segment Pulse Ltd] 15 Financial Analysis, Value Quantification Tools and Financial Dashboards 16 A Step-by-Step Summary of the Value Proposition Process

Related Titles On Purpose 9780749471910 £19.99

Customer Innovation 9780749471644 £29.99

Marketing and PR

25

Event Planning and Management

This book

<< Provides a structured, practical

framework of essential theory and application, specifically the logistical planning, promotion and deliverance of events

Principles, Planning and Practice Edition 2 Series: Date: Price:

<< Saves time sourcing, understanding and applying complex safety, risk management and legal admin, helping to minimize stress on the day and resolve issues as they arise

PR In Practice 03/11/2018 £34.99

ISBN Paperback: Ebook:

9780749483319 9780749483326

Pages: Format (mm): Subject:

312 240x170 Public Relations

<< New to this edition: How to

manage an event on the day, fresh international case studies and exploring live brand experiences for experiential marketing

Author Information

Description

Ruth Dowson has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer in events management at the UK Centre for Events Management at Leeds Beckett University.

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. He is former senior lecturer at the UK Centre for Events Management and now provides training to industry professionals. He is also a leadership development consultant for Leeds Business School, UK.

Rights Sold First edition - Turkish, Vietnamese

26

Marketing and PR

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

Table of Contents

Related Titles

1 2 3

Marketing Communications 9780749473402 £39.99

Introduction to Events Putting Event Planning into Motion Location, Location, Location! Destination and Venue Selection for Events 4 Developing Your Events Programme and Content 5 Understanding Site Planning Essentials for Events 6 How to Build and Develop an Events Team 7 Promotion and Publicity for Events 8 Budgeting, Finances and Procurement for Events Management 9 A Practical Guide to Managing an Event on the Day 10 Analyzing Success – Post-Event Evaluation and Insights 11 Epilogue – Future-proofing Your Events

Planning and Managing Public Relations Campaigns 9780749468736 £24.99

Crisis, Issues and Reputation Management 9780749469924 £24.99

This book

<< Introduces the subjects of

event sponsorship, fundraising, partnerships and relationship development, in the context of the Integrated Marketing Communications Mix, allowing readers to see the role they play in overall events management

<< Includes discussion questions and

recommended reading sections, with each chapter structured around specified learning outcomes

<< Reveals fascinating discussion

on the future of fundraising and sponsorship, including burgeoning developments such as crowdfunding

Event Sponsorship and Fundraising An Advanced Guide Edition 1

Date: Price:

03/11/2018 £34.99

ISBN Paperback: Ebook:

9780749480929 9780749480936

Pages: Format (mm): Subject:

256 240x170 Public Relations

Description

Author Information

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.

Tom Lunt is the Programme Leader for International Events Management at the University of Surrey. He is former senior lecturer at London Metropolitan University and spent nine years working in fundraising events with organizations such as Christian Aid and the Royal Star & Garter Home for disabled servicemen and women.

Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic.

Written by two highly experienced industry practitioners, both of which now teach on two of the UK’s leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Table of Contents

Related Titles

1

Planning and Managing Public Relations Campaigns 9780749468736 £24.99

Introduction to Event Sponsorship, Fundraising, Partnerships and Relationship Development 2 Event Sponsorship at the Centre of the Integrated Marketing Communications Mix 3 Identifying and Securing Event Sponsors and Funding Opportunities 4 Preparing and Delivering a Sponsorship Pitch 5 Managing Relationships with Sponsors and Funding Bodies 6 Evaluating Sponsorship and Grant Making Relationships 7 Where Next for Event Sponsorship and Fundraising?

Eva Nicotra is Senior Lecturer at London Metropolitan University, teaching event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional and previously ran her own events management company for live events, charity fundraisers, concerts and festivals.

Internal Communications 9780749469320 £24.99

The New Strategic Brand Management 9780749465155 £39.99

Marketing and PR

27

Retail Disruptors

This book

The Spectacular Rise and Impact of the Hard Discounters

<< Explains the retail strategies and

Edition 1

<< Provides traditional retailers with

Date: Price:

business models behind the leading hard discounters such as Aldi, Lidl and Trader Joe’s

the tips, strategies and techniques needed to remain competitive in the face of hard discounting disruption

03/10/2018 £19.99

ISBN Paperback: Ebook:

9780749483470 9780749483487

Pages: Format (mm): Subject:

264 234x156 Retail Studies

<< Questions whether or not hard

discounters can feasibly replace traditional mega retailers, such as Walmart and K-Mart

Author Information

Description

Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist.

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe’s, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors: The Rise of the Hard Discounters explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.

Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.

Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

28

Marketing and PR

14

How Hard Discounters are Disrupting the Traditional Retail Model Hard Discounter Strategies Understanding The Hard Discounter Business Model Strategies of Key Hard Discounters: Aldi, Lidl, Trader Joe’s and DIA Hard Discounter Success Around The World The Next Frontier – Dissecting the US Grocer Retailscape Competitive Counterstrategies for Conventional Retailers How are Traditional Retailers Being Impacted

by Discounter Entry?

How Conventional Retailers Can Compete with Hard Discounters How to Increase Buying Power in Private Label Sourcing Brand Manufacturer Strategies versus Hard Discounters Competition – Creating Winning Brand Propositions versus Private Labels Cooperation – Producing Private Labels for Hard Discounters Cooperation – Generating Successful Sales in Hard Discounter Stores

15 A Look into the Future of Disruptive Retailing

Related Titles Customer Innovation 9780749471644 £29.99

Walmart 9780749462734 £29.99

Scoring Points 9780749453381 £19.99

This book

<< Includes coverage of the most

fascinating recent developments in retail marketing, including the impact of new digital channels and pop-up retail

<< Features QR codes throughout the chapters, which when scanned, direct students to relevant additional content and resources such as videos, blogs and journal articles

<< Includes a wealth of real-world

case studies, examples and further pedagogy, including chapter summaries, exercises and boxed features

Retail Marketing and Branding A Contemporary Approach Edition 1

Date: Price:

03/11/2018 £34.99

ISBN Paperback: Ebook:

9780749481261 9780749481278

Pages: Format (mm): Subject:

264 240x170 Retail Studies

Description

Author Information

Retail Marketing and Branding contains a thorough overview of the marketing and branding techniques used in contemporary retail management. Providing detailed coverage of the latest theory, practice and advances in the field, this book discusses the impact that technological advances have had on retailing operations, retail branding and consumer buying behaviour.

Including a wealth of case-studies and real-world examples, it introduces readers to the core literature, theories, models and practices, to show where retail marketing sits within the wider context of retail management.

S. Hasan Gilani is Senior Lecturer at the University of Brighton, where he teaches in marketing management, customer relationship management, retail management, brand management and global business policy. As a practitioner, he has worked in corporate marketing, retail management and consumer retail with international brands like Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams.

Retail Marketing and Branding explores some of the most fascinating aspects of the field, including fashion retailing, food and grocery retailing, plus the recent burgeoning of pop-up retail chains. Containing contributions from a range of industry experts and supported by a comprehensive set of downloadable student and lecturer resources, this text is a definitive guide to every aspect of retail marketing and branding.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Introduction to the contemporary advances in the field of Retail Marketing and Branding Understanding Consumer Buying Behaviour Segmentation, Demographics and Retail Consumer Profiles The Importance of Place - Retail Location, Formats and the Consumer Journey The 4Ps and 7Ps for the Retail Marketing Mix The Fundamentals of Retail Service Quality Retail Brand Management Retail Brand Communication Retail Customer Relationship Management (CRM) E-tailing and Retail Technologies Creating Employee Brand Ambassadors in Retail Fashion Retail Branding – Susan Bishop, University of Brighton Internationalization of Retail Brands Looking to the Future for Retail Marketing

Related Titles Shopper Marketing 9780749464714 £29.99

The New Strategic Brand Management 9780749465155 £39.99

The Luxury Strategy 9780749464912 £34.99

Marketing and PR

29

Business Development Culture

This book

<< Enables companies to increase

profits by implementing a salesfocused business development culture, which is actively ingrained beyond the sales team

Taking Sales Culture Beyond the Sales Team Edition 1

<< Aids long-term business growth and increased revenue through a unique and highly applicable methodology

<< Features interviews with senior Date: Price:

03/09/2018 £19.99

ISBN Paperback: Ebook:

9780749481919 9780749481926

Pages: Format (mm): Subject:

232 234x156 Sales

professionals from well-known companies, giving first hand insight into how improving business development culture has led to transformative sales growth

Author Information

Description

Alex Moyle has been in the business development and sales arena for over 20 years, delivering sales and training programmes for organizations across the country. He comes from a recruitment background and is the founder of Elevated Recruiting, one of the UK’s leading recruitment training organizations.

Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive ‘feast and famine’ sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team.

Easily tailored to maximize current processes, Business Development Culture features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance to an ever-widening issue is driven through the author’s extensive experience as a trainer, and a series of impacting interviews from across the industry. Insightful, practical and directly relevant, this book is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.

Table of Contents

30

Marketing and PR

1 Adapting to Change is the New Normal 1.1 The Challenges and Opportunities of a Changing Market 1.2 The Challenge of Cultural Change in an Organization 2 Building a Customer Focus into your Team 2.1 Building the Case for Change - Educating and Inspiring your Team 2.2 Do Your Teams Understand your Customer?

2.3 Creating a Compelling, Company-wide Value Proposition 2.4 Streamlining the Buying Process throughout your Business 3 Aligning Company and Personal Goals 3.1 Do You Know what your Employees Want?

3.2 Prioritizing the Alignment of Company and Employee goals 3.3 Avoid the Smart-Dumb Paradox – Your Team is a Gold Mine of Ideas 4 Creating a Mutually Productive Work Environment 4.1 Why Collaboration is Key to Integrating Sales Culture 4.2 How to Build a Culture of Confidence and Capability 4.3 Successful Performance Management in a Business Development Context

Related Titles Social Selling 9780749478018 £19.99

Digital Selling 9780749475079 £19.99

Customer Innovation 9780749471644 £29.99

<< Provides an introduction to sales

Effective Sales Enablement

<< Features case studies from some

How the World’s Leading Companies Use Technology to Accelerate Growth

This book enablement and explains how it has been rapidly transformed by digital technologies

of the world’s largest companies including Google, Cisco, Salesforce and Xero

<< Shows how market-beating

organizations have harnessed sales enablement and digital technologies to transform their sales and marketing functions and increase revenue

Edition 1

Date: Price:

03/10/2018 £19.99

ISBN Paperback: Ebook:

9780749483647 9780749483654

Pages: Format (mm): Subject:

280 234x156 Sales

Description

Author Information

Sales enablement is a way of increasing sales results, revenue, profitability and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

Pam Didner is a content marketing leader, author and speaker. She was Global Integrated Marketing Strategist at Intel where she led their product launches and worldwide marketing campaigns. Her boutique consulting firm advises companies including Intel, 3m, Sunstar, Insitu and Cisco.

Using case studies and examples from some of the world’s largest companies including Google, Cisco, Salesforce and Xero, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Table of Contents

Related Titles

1

Social Selling 9780749478018 £19.99

Introduction – An Overview of Sales Enablement 2 Sales Enablement Challenges 3 Content’s Role in Sales Enablement 4 Branding and Messaging in Sales Enablement 5 The Role of Sales in Sales Enablement 6 The Role of Marketing in Sales Enablement 7 Does All Marketing Lead to Sales Enablement?

8 How to Grow Sales Through Seamless User Experience 9 Assembling a Sales Enablement Team 10 The Role of New Technology in Sales Enablement 11 Conclusion – The Future of Sales Enablement

Digital Selling 9780749475079 £19.99

Professional Services Marketing Handbook 9780749473464 £29.99

Marketing and PR

31

Smarketing

This book

How to Achieve Competitive Advantage through Blended Sales and Marketing Edition 1

<< Explains why the traditional silos

separating sales and marketing departments are being broken down through social media, and why it’s important for these departments to merge fluidly into a single Smarketing entity

<< Gives clear implementation Date: Price:

strategies that are applicable to organizations of all sizes, sectors and industries

03/10/2018 £19.99

<< Outlines many of the corporate

ISBN Paperback: Ebook:

9780749483586 9780749483593

Pages: Format (mm): Subject:

240 234x156 Sales

challenges that Smarketing initiatives may face in the early stages, and offers practical steps for overcoming these

Author Information

Description

Tim Hughes is a social selling innovator and pioneer listed by Forbes as one of the Top 100 Social Sellers globally. Tim Hughes was involved in rolling out one of the most advanced social selling programmes in Western Europe.

Since the earliest days of sales and marketing, these departments have been separate empires. They have different leaders, different budgets, and different organizational structures. However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them. Smarketing is the first book that explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents.

Adam Gray has spent over a decade specializing in social media marketing. He is one of the founders of Digital Leadership Associates, and was formerly the Head of Client Social Media (EMEA) for Oracle.

Hugo Whicher is the Marketing Director at Oracle, where he provides social selling and account based marketing across a ‘virtually’ merged sales and marketing team.

Written by firmly established industry experts, Smarketing explains how the digital revolution has changed the roles of sales and marketing permanently, and why companies should blend these into one single, streamlined smarketing department, which will result in sales people becoming better marketers, and marketers becoming better sales people - leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and succeed in the new era of marketing.

Table of Contents

Related Titles

1 2 3

Social Selling 9780749478018 £19.99

Why Marketing in its Current Form is Dead Why Sales in its Current Form is Dead Where are Customers Falling Between Sales and Marketing Departments?

4 The Sales and Marketing Department of the Future 5 Implementing Smarketing into Your Company 6 How Do You Implement a Smarketing Programme?

7 Challenges of Smarketing and How to Overcome Them 8 Governance and Measures You Will Need to Implement a Smarketing Programme 9 Practical Tools To Support Your Smarketing Programme 10 Account Based Marketing – A New Way to Organize Sales 11 Conclusion: How Will Smarketing Prepare You for the Future?

32

Marketing and PR

Digital Selling 9780749475079 £19.99

Understanding Digital Marketing 9780749478438 £19.99

Business, Finance, Risk & Information Management Innovation and Best Practice in Accounting and Finance Business & Management Skills Compliance & Regulation Corporate Governance & CSR Information & Data Management International Business Leadership Management Science Management Thinking Professional Services Risk Management Strategy

www.koganpage.com

33

Featured Titles

NEW BOOK

Customer-Driven Transformation How Being Design-led Helps Companies Get the Right Services to Market Joe Heapy, Oliver King & James Samperi July 2018 9780749483012 Page 35

NEW BOOK

Commercial Lending Principles and Practice Adrian Cudby Sep 2018 9780749482770 Page 36

NEW BOOK

Culture, Conduct and Ethics in Banking Principles and Practice Fred Bell Sep 2018 9780749482909 Page 37 NEW EDITION

Fundamentals of Risk Management Understanding, Evaluating and Implementing Effective Risk Management NEW BOOK

The GDPR Handbook A Guide to Implementing the EU General Data Protection Regulation Ardi Kolah Jun 2018 9780749474942 Page 44

34

Discover our full portfolio of books at www.koganpage.com

Paul Hopkin Jul 2018 9780749483074 Page 43

This book

<< Illustrates how service design

can transform a business with a collection of exciting case studies from recognisable businesses like Hyundai, Oxfam, TfL and Finnair

Customer-Driven Transformation How Being Design-led Helps Companies Get the Right Services to Market

<< Shows readers how to move away

from a management approach that’s technology, marketing or resource optimization-led, to one that’s customer-inspired and visionled with a more experimental and speedy pace of innovation

<< Is written by real pioneers in

service design thinking in the UK and distils years of knowledge and experience into an actionable guide

Edition 1

Date: Price:

03/07/2018 £19.99

ISBN Paperback: Ebook:

9780749483012 9780749483029

Extent: Dimensions: Subject:

224 234x156 Leadership

Description

Author Information

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customer needs, but can also add that little bit of magic or true competitive advantage. With an overcrowded market, there is little opportunity to break away from the pack and influence customer perceptions. Customer-Driven Transformation shows you how to use design thinking as a driver for organizational change translating your vision into compelling services that will delight customers. How did companies like Netflix, AirBnB or Uber revolutionize industries and win loyal followers? They started with them. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that just work. With this book, the authors show you how to instil an outsidein approach to strategy; moving away from management that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.

This book is a practical guide to leading a transformational programme within businesses using design thinking to change how services are created and ensuring everything is beautifully designed, elegant in use and brilliant in customer mindedness.

Joe Heapy and Oliver King co-founded Engine Service Design and were some of the first designers approaching transformational change with design thinking. They have managed countless design-led change programmes with corporations including Virgin Atlantic, Sky, BUPA and Aviva. They are advocates of design thinking for business and champion the approach through the media and academia, helping to shape how this approach is taught to future leaders. Director James Samperi manages all Engine Service Design’s projects in the Middle East. He regularly speaks and runs training workshops on service design and its impact on business.

With ground-breaking case studies featuring businesses like E-On Energy, Bupa, Dubai Airports, and Hyundai, Customer-Driven Transformation empowers companies to take control of customer experience and deliver long-lasting and impactful change. This is a cutting-edge book on one of the hottest management fields, and is inspiring content for any business leader who wants to understand how to reinvent their value proposition to gain market share and win customers.

Table of Contents

Related Titles

1 Introduction 2 The Challenges 2.1 The Challenge of Outside-In 2.2 The Challenge of Translation 2.3 The Challenge of Fast and Slow 2.4 The Challenge of Emotion 2.5 The Challenge of Distinctiveness 2.6 The Challenge of Change 3 The Solutions 3.1 Create a Compelling Vision 3.2 Design Services Beautifully 3.3 Develop a Clear Case 3.4 Make it Ready to Build 3.5 Create the Right Conditions 3.6 Run Engaging Projects 3.7 Think Like a Designer

Too Fast to Think 9780749478865 £14.99

Customer Innovation 9780749471644 £29.99

When Digital Becomes Human 9780749473235 £19.99

Business, Finance, Risk, Information Management

35

Commercial Lending

This book

<< Supports the Chartered Banker

Institute’s (CBI) Commercial Lending module requirements and helps to prepare for assessment

Principles and Practice Edition 1

<< Is written by a banking sector

Date: Price:

Chartered Banker Series 03/09/2018 £39.99

ISBN Paperback: Ebook:

9780749482770 9780749482787

Extent: Dimensions: Subject:

304 234x156 Accounting & Finance

Series:

expert with a cutting edge industry perspective, ideal to support students of banking at undergraduate and postgraduate level

<< Aids work-based learning and

professional development with a highly practical and applied approach, bringing learning to life with activities to carry out in the workplace as well as case studies, further reading recommendations and definitions of key terms throughout

Co-published with

Author Information

Description

Adrian Cudby has a wide range of experience in banking and education. He worked for over 30 years in banking for the Royal Bank of Scotland (RBS), where he carried out an extensive range of roles including lending, relationship management, high risk management and roles in central strategy teams. The author now works predominantly in higher education and lectures on a wide range of subjects including lending, law, risk management, management, marketing, international trade, leadership and ethics, and interpretation of financial statements. He is an Associate of the Chartered Institute of Bankers.

Endorsed by the Chartered Banker Institute as required reading for the Chartered Banker programme, Commercial Lending supports readers that wish to develop their ability to analyze the creditworthiness of a customer and their business in the context of the current economic climate, future market and sector expectations.

Commercial Lending uses a series of practical exercises and case studies, and provides the tools needed for the reader to understand and appraise a customer’s business strategy. This will then enable the reader to provide appropriate funding solutions to meet the commercial needs of customers while reflecting the bank’s risk appetite. These tools include: how to assess the performance and creditworthiness of a business; how to critically evaluate the robustness of cash flow; and how to undertake sensitivity analysis to quantify sustainable debt repayment capacity. This practical text will present a critical analysis of financial and non-financial information to help readers identify key risks inherent in the customer’s lending proposition. Readers will go on to propose suitable funding solutions that mitigate risk and meet the needs of customer and bank.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10

Culture, Conduct and Ethics in Banking 9780749482909 £39.99

Introduction The Customer Financial Analysis of Businesses Cash Analysis How to Structure a Lending Proposition Strategic Analysis of Businesses Security for Lending Lending Products Management Businesses Facing Financial Difficulties

Relationship Management in Banking 9780749482831 £39.99

Retail and Digital Banking 9780749482718 £39.99

36

Business, Finance, Risk, Information Management

This book

<< Supports the Chartered Banker

Institute’s (CBI) Culture, Conduct and Ethics in Banking module requirements and helps prepare for assessment

<< Is written by a banking sector

expert with a cutting edge industry perspective, ideal to support students of banking in professional training courses, or at undergraduate and postgraduate level

<< Aids work-based learning and

professional development with a highly practical and applied approach, bringing learning to life with activities to carry out in the workplace as well as case studies, further reading recommendations and definitions of key terms throughout Co-published with

Culture, Conduct and Ethics in Banking Principles and Practice Edition 1

Date: Price:

Chartered Banker Series 03/09/2018 £39.99

ISBN Paperback: Ebook:

9780749482909 9780749482916

Extent: Dimensions: Subject:

304 234x156 Accounting & Finance

Series:

Description

Author Information

Endorsed by the Chartered Banker Institute as required reading for the Chartered Banker programme, Culture, Conduct and Ethics in Banking supports the need to ensure that banking professionals gain a critical appreciation of the interrelationship between conduct, culture and ethics in banking.

Fred Bell is an experienced career banker with extensive risk management leadership experience, particularly in operational risk management, change management and business continuity. Working over 39 years in the Royal Bank of Scotland (RBS), his experience also includes project management and delivery, including the establishment of new businesses and business due diligence exercises. His senior leadership roles have included Head of Operational Risk in the RBS Wealth Division, Head of Risk at Tesco Personal Finance and Head of the RBS Bank of China Risk Programme. The author established and ran RBS’s first dedicated business continuity function.

This text considers the social utility of banking and finance, and how formal and informal influences shape banking organizations. Culture, Conduct and Ethics in Banking takes a practical and applied approach and aims to develop the capability of readers to: recognize and contribute toward balanced outcomes for consumers and organizations; understand the impact of reputational deficit; and understand the personal impact of an individual in the workplace. Through case studies and continuous updates to regulations, Culture, Conduct and Ethics in Banking analyzes the evolution of the bank’s role in society; examines the impact of legislation, regulation and governance on banking operations; offers a range of ethical theories and their applicability to banking and finance; and helps you critically analyze how to achieve balanced and ethically sound outcomes.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11 12 13

Commercial Lending 9780749482770 £39.99

Introduction A Short History of Banking The 2007 Financial Crisis Ethics Theory – A primer Ethics in Business – A primer Banking and Competition Regulation and Legislation Stakeholders, Channels and Products Organization and Management Culture and Conduct Risk Management Professionalism and Banking Strategy and Decision Making

Retail and Digital Banking 9780749482718 £39.99

Relationship Management in Banking 9780749482831 £39.99

Business, Finance, Risk, Information Management

37

Dictionary of Islamic Finance

This book

<< Defines 1,200 Islamic Finance terms in full, using easy to understand language aimed at the non-Islamic Finance specialist

A Guide to the Fundamentals of Islamic Finance

<< Provides an accessible introduction Edition 1

to the history and development of Islamic Finance and what this means in modern banking practice

Date: Price:

03/12/2018 £99.99

ISBN Hardback: Ebook:

9780749483760 9780749483777

Extent: Dimensions: Subject:

280 234x156 Accounting & Finance

<< Explains the key theories and

principles that support the Islamic Finance system, and the roles and responsibilities for Shari’ah and corporate governance

Author Information

Description

Aly Khorshid has over two decades’ experience within the Islamic Finance sector.

He is a recognized expert on Shari’ahcompliant finance within Islamic law, Islamic Muaamlat and Islamic contracts. He has extensive consultancy experience at the highest level of banking and has been instrumental in establishing Islamic banking and corporate governance policies at national level. The author is a trustee member of Academy UK, a member of the Institute of Management Consultancy (UK), a visiting fellow in ICMA Henley’s Business School, University of Reading, UK, and a former visiting lecturer at El-Azhar University, Egypt.

Written in an easy to understand jargon-free style, The Dictionary of Islamic Finance introduces finance professionals and students of finance, banking and business to the key concepts and terminology needed to understand Islamic Finance as an alternative banking system. This accessible comprehensive guide provides an overview and history of Islamic Finance and banking, explores how the system has developed and why, before going on to offer clear explanations of the principles of Islamic Finance and what they mean in modern practice.

The Dictionary of Islamic Finance includes topics such as the role of Shari’ah advisory boards, corporate governance in the sector, and key guiding principles on the conduct of business within Islamic Finance operations. Sukuk and securitisation are also explored, both in principle and from a 21st century perspective, along with a practical comparison of ethical investment versus Islamic investment. The book concludes with approximately 1,200 terminologies explained, making this a must-have reference for all finance professionals and students interested in or engaged with the Islamic Finance system.

Table of Contents

Related Titles

1 1.1 1.2 1.3 1.4

Understanding Islamic Financial Services 9780749480516 £39.99

1.5 1.6 1.7 1.8 2 2.1

38

Business, Finance, Risk, Information Management

An Introduction to Islamic Finance Introduction A Brief History of Islamic Banking and Finance Principles of Islamic Finance Role and Responsibilities of Shari'ah Advisory Boards Sukuk and Securitisation Sukuk in the 21st Century Ethical Investment versus Islamic Investment A Guide to Using this Dictionary A Dictionary of Islamic Finance Approx. 1200 Terminologies (English) and the meanings in English

The Handbook of International Trade and Finance 9780749475987 £39.99

This book

<< Supports the Chartered Banker

Institute’s (CBI) Relationship Management in Banking module requirements and helps to prepare for assessment

<< Is written by banking sector experts with a cutting edge industry perspective, ideal to support students studying banking at undergraduate and postgraduate level

<< Aids work-based learning and

professional development with a highly practical and applied approach, bringing learning to life with activities to carry out in the workplace as well as case studies, further reading recommendations and definitions of key terms throughout Co-published with

Relationship Management in Banking Principles and Practice Edition 1

Date: Price:

Chartered Banker Series 03/06/2018 £39.99

ISBN Paperback: Ebook:

9780749482831 9780749482848

Extent: Dimensions: Subject:

304 234x156 Accounting & Finance

Series:

Description

Author Information

Endorsed by the UK’s Chartered Banker Institute as required reading for the Chartered Banker programme, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.

Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, with 25 as Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.

Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examines the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention.

Table of Contents

Related Titles

1 Introduction 2 Customer 2.1 Retail Banking and Wealth Management 2.2 Business Customers 2.3 Products and Services 2.4 Consumer Protection (Legislation and Regulation) 3 Relationship 3.1 Reputational Risk 3.2 Servicing Customers 3.3 The Role of the Relationship Manager 3.4 Tools and Techniques to Help the Relationship Manager 4 Management 4.1 The Use of Technology in Managing Customer Relationships 4.2 Portfolio Planning and Segmentation 4.3 Strategic Imperatives in Relationship Management 5 Live Case Study 5.1 Putting it all Together

Culture, Conduct and Ethics in Banking 9780749482909 £39.99

Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in business and corporate banking.

Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has coauthored several books on banking.

Retail and Digital Banking 9780749482718 £39.99

Commercial Lending 9780749482770 £39.99

Business, Finance, Risk, Information Management

39

Retail and Digital Banking

This book

<< Supports the Chartered Banker

Institute’s (CBI) Retail and Digital Banking module requirements and helps to prepare for assessment

Principles and Practice Edition 1

<< Is written by a banking sector

Date: Price:

Chartered Banker Series 03/08/2018 £39.99

ISBN Paperback: Ebook:

9780749482718 9780749482725

Extent: Dimensions: Subject:

304 234x156 Accounting & Finance

Series:

expert with a cutting edge industry perspective, ideal to support students of banking in professional training or at undergraduate and postgraduate level

<< Aids work-based learning and

professional development with a highly practical and applied approach, bringing learning to life with activities to carry out in the workplace as well as case studies, further reading recommendations and definitions of key terms throughout Co-published with

Author Information

Description

John Henderson has over 30 years’ experience in the banking sector, having held a number of roles for The Bank of Scotland, Sainsbury’s Bank, the Royal Bank of Scotland (RBS) and NatWest. He began his career working in retail branches but has also been Regional Training Manager, headed up the Treasury Department and other operational risk services, managed quality for an operational call centre business and also led branch design and distribution. His current role is with the RBS Group, where he manages the offshoring portfolio. The author is a Fellow of the Chartered Institute of Bankers.

Written in support of the UK’s Chartered Banker Institute’s (CBI) Retail and Digital Banking module, Retail and Digital Banking looks at the changes that have occurred for retail branches, developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking’s journey. This book considers the evolution of retail banking services and the major role that technology has played in providing high-quality and cost-effective services to consumers. This fascinating text then goes on to offer expert thought leadership on the future of retail banking and what this could mean for existing established banks and disruptive new entrants.

40

Business, Finance, Risk, Information Management

Retail and Digital Banking offers readers the opportunity to take a step back and consider the evolution of the sector in which they work and the tremendous level of change that has occurred over time for all operational activity. Retail and Digital Banking provides support for the module assessment and features practical case studies from the banking sector. This essential text brings the journey of modern banking to life and considers what the future holds. Online resources include a glossary, workplace activities, regulation updates and assessment preparation material.

Table of Contents

Related Titles

1 Introduction 2 The Past to Present 2.1 Creation of Money and Banking 2.2 Evolution of Retail Banking in the 20th Century 2.3 The Impact of Financial Crises 2.4 Retail Banking Operational Strategies to Manage Cost to Income Ratio 2.5 Emergence of New Players 3 The Present – Internal Environment 3.1 Retail Banking Channels 3.2 Multi Channel v Omni Channel 3.3 The Competitive Environment 4 The Present – External Environment (Legal, Political, Social and Technology factors) 4.1 Legislation and Regulation 4.2 The Technology Revolution 5 The Future 5.1 Preparing for the Future

Commercial Lending 9780749482770 £39.99

Culture, Conduct and Ethics in Banking 9780749482909 £39.99

Relationship Management in Banking 9780749482831 £39.99

This book

<< Explains what information qualifies as evidence and how it can drive better business decisions

<< Outlines what data is available

in organizations, techniques for collecting this data and how to ensure compliance with data protection and privacy laws

<< Shows how to critically analyze and evaluate evidence in order to get the most out of it

Evidence-Based Management How to Use Evidence to Make Better Organizational Decisions Edition 1

Date: Price:

03/12/2018 £34.99

ISBN Paperback: Ebook:

9780749483746 9780749483753

Extent: Dimensions: Subject:

314 234x156 Business & Management Skills

Description

Author Information

Business decisions are too often based on fads, fashions, hunches and the success stories of famous CEOs. Making decisions in this way without properly assessing the business needs, capabilities and relevant organizational data results in wasted time, money and effort.

Evidence-Based Management shows how to avoid these mistakes by using a combination of critical thinking and the best available evidence to make sound business decisions.

Eric Barends is Managing Director of the Center for Evidence-Based Management, the Netherlands, as well as a visiting lecturer at New York University, Australia National University and the Amsterdam School of Management.

This comprehensive guide will allow readers to answer questions including: What counts as good quality evidence? How can I avoid pseudoscience and business falsehoods? How do I determine what organizational data I need and how do I collect it in line with privacy rules?

Most importantly, Evidence-Based Management empowers readers to ask the right questions of the evidence and interpret it to add real business value. In order to assess whether turnover of top performers is really higher than the rest of the workforce, whether a dip in engagement scores is pure chance or due to significant issues or whether a change management initiative is really necessary, this is an invaluable guide. Online resources include case studies, exercises, lecture slides and further reading.

Table of Contents

Related Titles

1 2 3 4

The Effective Change Manager’s Handbook 9780749473075 £39.99

Evidence-Based Practice - The Basic Principles Asking Critical Questions Acquiring and Appraising Practitioner Evidence Acquiring and Appraising Evidence from Scientific Literature 5 Acquiring Evidence from the Organization 6 Collecting, Analysing and Interpreting Organizational Data 7 Gathering and Assessing Evidence from Stakeholders 8 Collating, Aggregating and Weighing the Evidence 9 Incorporating Evidence into the DecisionMaking Process 10 Evaluating Decisions

Denise Rousseau is the H. J. Heinz II University Professor of Organizational Behaviour and Public Policy at Carnegie Mellon University’s Heinz College and Tepper School of Business, Pennsylvania.

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99 Making Sense of Change Management 9780749472580 £34.99

Business, Finance, Risk, Information Management

41

The Business Guide to Effective Compliance and Ethics Edition 1

This book

<< Discusses compliance in broader

terms than other books in the market, considering social, psychological, global and cultural factors in order to better understand how to collaborate, communicate and engage others in the organization

<< Provides precision, but also allows Date: Price:

03/12/2018 £34.99

ISBN Paperback: Ebook:

9780749482978 9780749482985

Extent: Dimensions: Subject:

non-specialist readers to access the information provided, including expertise on the typical traps to be aware of, policy and process and how to develop an ethics and compliance strategy

<< Provides an ideal self-development toolkit that readers can access on a day-to-day basis, offering a clear, simple route to quickly find and apply expertise

320 234x156 Compliance and Regulation

Author Information

Description

Andrew Hayward is Head of Compliance and Ethics at Subsea 7, London. He has worked in key compliance roles in major organizations for more than 20 years, including AstraZeneca and Balfour Beatty.

Compliance has become an increasingly important business function in any organization, moving beyond simply ensuring that legal requirements and regulations are met and boxes ticked, to demonstrating the significant competitive advantage and value that a robust, strategic compliance programme can bring to your business. The Business Guide to Effective Compliance and Ethics provides compliance officers, decision-makers and business professionals with the necessary practical guidance, skills and tools needed to develop and deliver a successful compliance and ethics programme that meets fundamental legal, political and social requirements.

Tom Hickey is currently Legal Director of Strategic Projects at Subsea 7, having previously worked in London, Houston, Kuala Lumpur and New York for HESS Corporation and in Paris for Transocean Ltd. Tony Osborn is a creative consultant, content developer and writer, working with leading corporations around the world.

The Business Guide to Effective Compliance and Ethics protects your organization, whether a large multinational or a small or medium-sized enterprise, from risk of fines, penalties and reputational damage. This book also looks with a much wider lens at the value-add that compliance can bring to organizations, including competitive advantage, career satisfaction, employee and customer loyalty and brand enhancement.

Table of Contents 1 1.1 1.2 1.3 2 2.1 2.2 2.3 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

42

Business, Finance, Risk, Information Management

Rethinking Compliance and Ethics Why Compliance doesn’t work The role of Compliance - Principles and Origins Looking for Answers Introduction to Core Concepts and Principles of a Compliance and Ethics Programme Anatomy of a compliance and ethics programme – the main elements/principles The corporate ethics and compliance programme – effective implementation and embedding Technology and compliance Practical Application - Constructing a BestPractice Compliance and Ethics Programme Top level commitment – Leadership in word and deed, fostering culture, resources, and the compliance function Risk assessment and due diligence Code of conduct and policies Communication, education and training Procedures and controls Speak up line and whistleblowing Investigations and remediation Monitoring, Measuring and Assurance

4 Re-imagining Compliance and How to Bring It Alive 4.1 Culture, values and behaviour – how to embed and motivate compliance 4.2 Strategic ethics and compliance

Related Titles IT Governance 9780749474058 £49.99

Fundamentals of Risk Management 9780749479619 £39.99 Data Strategy 9780749479855 £19.99

This book

<< Includes regulatory developments affecting risks to reputation, the business model and strategy, along with improvements in risk management documentation and statutory risk reporting for assurance and reporting purposes

Fundamentals of Risk Management Understanding, Evaluating and Implementing Effective Risk Management

<< Explains successful risk

Edition 5

<< New to this edition: now

Date: Price:

03/07/2018 £39.99

ISBN Paperback: Ebook:

9780749483074 9780749483081

Extent: Dimensions: Subject:

488 240x170 Risk Management

management with examples including Colgate Palmolive, Tesco and United Utilities completely aligned with the recently updated ISO 31000 standard and COSO ERM Framework

Published in association with the Institute of Risk Management

Description

Author Information

This fifth edition of Fundamentals of Risk Management is a comprehensive introduction to commercial and business risk for students and risk professionals. Providing extensive coverage of the core frameworks of business continuity planning, enterprise risk management and project risk management, this is the definitive guide to dealing with the different types of risk an organization faces. With relevant international case examples including Ericsson, Network Rail and Unilever, the book provides a full analysis of changes in contemporary risk areas including supply chain, cyber risk, risk culture and appetite, improvements in risk management documentation and statutory risk reporting.

Paul Hopkin is an internationally recognized risk management professional and was previously Technical Director at the Institute of Risk Management (IRM) and held the same role at Airmic for nine years before that. He was previously Director of Risk Management for The Rank Group and prior to that Head of Risk Management at the BBC. He is a Certified Fellow of the IRM.

Now revised to be completely aligned with the recently updated ISO 31000 and COSO ERM Framework, this comprehensive text reflects developments in regulations, reputation risk, loss control and the value of insurance as a risk management method. Also including a thorough overview of international risk management standards and frameworks, strategy and policy, Fundamentals of Risk Management is the definitive text for those beginning or considering a career in risk.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Fundamentals of Risk Management 9780749472443 £39.99

Introduction to Risk Management Approaches to Risk Management Risk Assessment Risk Response Risk Strategy Risk Culture Risk Governance Risk Assurance

The IRM is the world’s leading professional body for risk management, driving excellence in managing risk to ensure organizations are ready for opportunities and threats of the future.

Rights Sold Fourth edition - Chinese (Simplified), Vietnamese

IT Governance 9780749474058 £49.99

Business, Finance, Risk, Information Management

43

The GDPR Handbook

This book

<< Explains the key points of

the EU-wide General Data Protection Regulation and the specific knowledge, skills and responsibilities of an organization’s Data Protection Officer

A Guide to Implementing the EU General Data Protection Regulation

<< Advises on risk management and

Edition 1

how to carry out a data protection impact assessment

Date: Price:

03/06/2018 £49.99

ISBN Paperback: Ebook:

9780749474942 9780749474959

Extent: Dimensions: Subject:

296 234x156 Risk Management

<< Establishes guidelines to follow in the event of defining a personal data breach

Author Information

Description

Ardi Kolah is Executive Fellow and Director of the GDPR Transition Programme at Henley Business School and the founder of GO DPO®, the strategic partner for many multi-national clients in GDPR compliance. He is Editor in Chief, Journal of Data Protection & Privacy, and is a keynote speaker on GDPR and for many organizations including the British Bankers’ Association, the International Association of Privacy Professionals and the HR Directors Forum.

In May 2018 the EU General Data Protection Regulation (GDPR) comes into force. Under this legislation EU domiciled organizations, or those organizations where most of their trade is carried out in the EU, will need to comply with regulations regarding the usage and storage of customers’ digital data. All companies under GDPR jurisdiction are required to appoint a Data Protection Officer to manage the data in the organization and failure to comply with GDPR could result in a fine up to €10 million or 2% of annual turnover of the preceding financial year, whichever is greater.

The GDPR Handbook: A Guide to implementing the EU General Data Protection Regulation is a thorough introduction to these new regulations and their implications for businesses. It covers in detail how companies of all sizes need to operate within the GDPR requirements, how to deal with information security and risk and it specifically addresses the key features and responsibilities of the Data Protection Officer. The GDPR Handbook: - Interprets GDPR regulations into clear, jargon-free language and actions - Includes the latest research into market conditions and the roles and responsibilities of the Data Protection Officer - Will help DPOs and organizations carry out Data Protection Impact Assessments - Advizes on how to create and enforce data protection policies, train staff and manage data protection teams

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13

44

Business, Finance, Risk, Information Management

Introduction Contract of Employment Key Duties and Responsibilities Gap Between Policy, Company Appetite and Reality Upward and Downward Communication Sizing the Risk Data Protection Impact Assessment (DPIA) Defining a Personal Data Breach Process Managing the Value Chain Data Protection by Design and by Default Data and Security Implications of Using SubContractors and Outsourcing of Personal Data Processing Data and Security Implications when Contracting with Hardware and Software Vendors Data and Security Obligations Imposed by the Supervisory Authority/Regulator

14 Legal, Business and Public Relations Implications for a Personal Data Breach 15 Bring Your Own Devices in the Workplace 16 GDPR and Overlap with Security Standards 17 Implementing Data Protection by Design and

by Default 18 Use of Technical Security Measures 19 Special Considerations for the Use of Cloud Computing 20 Special Considerations in the Use of Mobile Technologies 21 Special Consideration of the Internet of Things (IoT) 22 Trans-Border Personal Data Flows Within and Outside of the EU 23 Securing Physical Personal Data Records 24 It Management of Security Updates

HR, L&D, Coaching & CIPD Innovation and Best Practice in Change Management Coaching Employee Engagement Employment Law & Relations Human Resource Management Learning & Development Organization Development Performance Management Project Management Recruitment Reward Management Talent Management

www.koganpage.com

45

Featured Titles

NEW BOOK

Artificial Intelligence for HR Use AI to Build a Successful Workforce Ben Eubanks Dec 2018 9780749483814 Page 47

NEW BOOK

Wellbeing At Work How to Design, Implement and Evaluate an Effective Strategy NEW BOOK

Accelerated Leadership Development How to Turn your Top Talent into Leaders Ines Wichert Jul 2018 9780749483050 Page 57

Cary Cooper & Ian Hesketh Jul 2018 9780749480684 Page 48

NEW EDITION

Experiential Learning A Practical Guide for Training, Coaching and Education Colin Beard & John P. Wilson Aug 2018 9780749483036 Page 58

NEW BOOK

Unlocking High Performance How to use performance management to engage and empower employees to reach their full potential Jason Lauritsen Oct 2018 9780749483296 Page 60

46

Discover our full portfolio of books at www.koganpage.com

This book

<< Defines artificial intelligence (AI)

for the non-expert and explains its impact on the HR function

<< Shows how AI, such as natural

language processing and chat bots, will change the key HR functions of recruiting, developing and retaining staff

<< Includes case studies from global

companies, including Johnson & Johnson, that are using AI in their HR teams to add business value

Artificial Intelligence for HR Use AI to Build a Successful Workforce Edition 1

Date: Price:

03/12/2018 £29.99

ISBN Paperback: Ebook:

9780749483814 9780749483821

Extent: Dimensions: Subject:

256 234x156 Human Resources Management

Description

Author Information

Getting to grips with artificial intelligence (AI) and the way it’s changing the world of work is essential for HR professionals. From using natural language processing to ensure job adverts are free from bias and gendered language to implementing chat bots to enhance the employee experience, AI has created opportunities for the HR function. Artificial Intelligence for HR empowers HR professionals to leverage this potential and use AI to improve efficiency and develop a talented and productive workforce. Outlining the current technology landscape as well as the latest AI developments, this book ensures that HR professionals fully understand what AI is and what it means for HR.

Ben Eubanks is an HR industry analyst and influencer. He is the principal analyst at Lighthouse Research Advisory where he oversees the development of research, assets, and insights to support HR, learning, and talent. He is also the founder of the HR community, UpstartHR, the co-founder of the HR Revolution event and the host of podcast We Are Human.

Covering everything from recruitment and retention to employee engagement and learning and development (L&D), Artificial Intelligence for HR outlines what value AI can add to the HR function and how to achieve this. It also includes essential discussion of the challenges that can arise from AI and how to deal with them including how to balance a human workforce with the rise of machine learning and robotics. Packed with practical advice and case studies from global organizations including Johnson & Johnson, this book equips HR professionals with the ability to use AI to recruit and develop a successful workforce and thrive in the future world of work.

Table of Contents 1 2 3 4 5 6 7 8 9

HR Today Basics of AI for HR The Current Technology Landscape AI for Core HR Processes AI for Recruitment AI for Learning and Development AI for Talent Retention and Engagement Challenges of AI Future Opportunities

Related Titles Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99 Social Media Recruitment 9780749473709 £19.99

Organization Development 9780749470173 £29.99

HR, L&D, Coaching & CIPD

47

Wellbeing at Work

This book

How to Design, Implement and Evaluate an Effective Strategy Edition 1 Date: Price:

<< Shows how to design and

implement a workplace wellbeing strategy to improve employee engagement, decrease staff turnover and avoid presenteeism

<< Highlights the potential problems and pitfalls of implementing a wellbeing strategy and explains how to avoid them

03/07/2018 £19.99

ISBN Paperback: Ebook:

9780749480684 9780749480691

Extent: Dimensions: Subject:

224 234x156 Employee Engagement

<< Includes information on what

to measure and how to analyze the data so you can monitor and evaluate a wellbeing strategy

Author Information

Description

Professor Sir Cary L. Cooper CBE is the president of the Chartered Institute of Personnel and Development (CIPD) and the Distinguished Professor of Organizational Psychology and Health at Lancaster and Manchester Universities. In 2015 was voted the most influential HR thinker by HR Magazine.

Stress at work is rising year-on-year, long hours are becoming the norm and presenteeism is increasing across all industries. This is not only having a detrimental effect on employee health, happiness and productivity, but also impacting the organization’s bottom line. HR professionals are uniquely placed to manage this modern workplace crisis by implementing a wellbeing strategy. Wellbeing at Work is an essential, practical guide to designing and implementing an effective strategy which will reduce employee anxiety, increase staff engagement and improve overall performance.

Ian Hesketh is an honorary researcher at Lancaster University Management School and a visiting fellow at the Open University Business School. He is a member of the Society for Education and Training, a fellow of the Chartered Management Institute and regularly lectures at colleges and universities throughout the UK and overseas.

Written by leading experts in the field, Wellbeing at Work takes readers through the entire process, from explaining why a wellbeing strategy is necessary and building momentum around it to monitoring, measuring and evaluating its impact. Full of advice, tools and insights, this is the only book you’ll need to create a happier, more productive and more profitable organization.

Table of Contents 1 2 3 4 5 6

Why Wellbeing, Why Now? Getting Started Promoting Workplace Wellbeing Problems and Pitfalls Monitoring and Evaluating Tools and Legislation

Related Titles Organization Development 9780749470173 £29.99

The Inclusion Imperative 9780749471293 £19.99

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

48

HR, L&D, Coaching & CIPD

This book

<< Written by the UK’s bestselling

HRM author, whose books have sold over a million copies and been translated into twenty-one languages

<< Updated to include the latest on

engagement, talent management and leadership development as well as new chapters on employee retention, absence management and managing flexibility

Armstrong’s Handbook of Human Resource Management Practice Edition 14

<< Aligns with the Chartered Institute of Personnel Development (CIPD) professional map and professional standards

Date: Price:

03/02/2017 £44.99

ISBN Paperback: Ebook:

9780749474119 9780749474126

Extent: Dimensions: Subject:

776 246x189 Human Resources Management

Description

Author Information

Armstrong’s Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward.

Accessible and to the point as ever, this fully updated 14th edition includes emerging theory and practice, embracing the most current thinking on engagement, talent management and leadership development. With updated case studies and references to academic journals, professional magazines and recent research and surveys, it also includes coverage of new approaches to topics such as job evaluation and pay structures.

Michael Armstrong is the UK’s bestselling author of HRM books. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward. Prior to this he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD).

Armstrong’s Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) professional map and standards, with the sections meeting CIPD learning outcomes now even clearer than before.

Comprehensive online support material for instructors, students and HR managers are included. Resources for students and professionals include multiple-choice questions, flash cards, case studies, further reading and a glossary of HRM terms. The lecturers’ manual contains session notes, discussion questions, a literature review and a complete set of PowerPoint slides.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Fundamentals of Human Resource Management Delivering HRM Human Resource Management Processes People and Organizations Factors Influencing Employee Behaviour People Resourcing Learning and Development Performance Management Rewarding People Employee Relations Employee Well-Being International HRM HRM Practices HR Skills

Stephen Taylor is a senior lecturer in Human Resource Management at the University of Exeter Business School and a chief examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and in the NHS.

Rights Sold Fourteenth edition - Georgian, Russian; Thirteenth - Czech, Polish

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99 Armstrong’s Handbook of Strategic Human Resource Management 9780749463946 £29.99 Armstrong’s Handbook of Performance Management 9780749470296 £34.99

HR, L&D, Coaching & CIPD

49

Human Resource Management in Context

This book

<< Helps students understand, analyse and critically evaluate key issues including the managerial and business environment, how HR strategies are shaped, globalization and demographic, social and technological trends

Insights, Strategy and Solutions Edition 4

<< New to this edition: enhanced

Date: Price:

13/02/2015 £46.99

ISBN Paperback: Ebook:

9781843983583 9781843984023

Extent: Dimensions: Subject:

emphasis on the impact of the external environment on the HR profession, a discussion of the impact of technology and social media, increased coverage of ethics and CSR and links to the HR Profession Map

<< Online resources: instructor’s

manual, lecture slides, annotated web links and answers to/guidance for the chapter activities for lecturers

432 246x189 Human Resources Management

Co-published with

Author Information

Description

David Farnham, Chartered Fellow of the CIPD, is an emeritus professor at the University of Portsmouth and visiting professor at the University of Greenwich, UK. He has been a visiting professor at the University of East London, a visiting senior research fellow at the University of South Wales and a visiting senior research fellow at the Catholic University Leuven. He is Chief Examiner for the CIPD and a member of the advisory board of the Personnel Policies Study Group of the European Group of Public Administration, Brussels.

HR functions within both internal and external contexts. The understanding of both contexts is crucial for comprehending how and why they drive HR strategies and practices in organizations, as well as the rules and structures within which they work. Built around five major themes which impact upon the HR function, and mapping to the CIPD Level 7 Advanced module of the same name, Human Resource Management in Context enables students to understand the complex and changing organizational context in which HR operates today by providing a comprehensive breakdown of the concepts, theories and issues from globalization and government policy to demographic, social and technological trends.

This fully updated 4th edition of Human Resource Management in Context includes a range of pedagogical features, balancing theory with practical analysis to form an engaging insight into the strategic side of HR. It includes enhanced emphasis on the impact of the external environment on the HR profession, a discussion of the impact of technology and social media, increased coverage of ethics and CSR and links to the HR Profession Map. Online supporting resources for lecturers include an instructor’s manual, lecture slides, annotated web links and guidance for the chapter activities.

Table of Contents

Related Titles

1

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

1.1 1.2 1.3 2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.5

50

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Introducing Human Resource Management, Organisation and Management Human Resource Management and its External Contexts Contemporary Organisations and their Internal Contexts The Managerial and Business Contexts of Organisations Strategy Formulation and Implementation Developing Corporate Strategies Developing Human Resource Strategies The External Contexts of Human Resource Management Markets and the Competitive Context Globalisation and International Factors Demographic and Social Trends The Technological Context Government Policy and Legal Regulation

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99 Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99

This book

<< Promotes a critical awareness of HRM through case studies, examples and activities

Human Resource Management at Work

<< New to this edition: coverage

of knowledge intensive firms, employee engagement and talent management along with additional coverage of International and Comparative HRM with new case studies and a review of the latest literature

<< Online resources: instructor’s manual and lecture slides

Edition 6

Date: Price:

15/03/2016 £47.99

ISBN Paperback: Ebook:

9781843983712 9781843984368

Extent: Dimensions: Subject:

544 246x189 Human Resources Management

Co-published with

Description

Author Information

A leading textbook in its field, Human Resource Management at Work provides a clear introduction to the multiple meanings of HRM and the relationship between strategy and HRM. Covering international and comparative HRM as well as HRM and performance, it is filled with case studies and activities to bring the subject to life while summarizing the major forces shaping HRM and looking at the principal theoretical frameworks.

Mick Marchington is emeritus professor of Human Resource Management at Manchester Business School, University of Manchester, UK. He is a Chartered Companion of the CIPD.

Ideal for business and HR students taking a critical look at HRM theory and practice, this fully updated 6th edition of Human Resource Management at Work combines the latest research with real-world examples. Linking theory with practice, it encourages a critical awareness of HRM through case studies, real-world examples and activities. Now with a closer analysis of the forces shaping HRM at work and the growth of insecure work, it also features new case studies, an updated literature review and a stronger emphasis on International and Comparative HRM. Knowledge intensive firms, employee engagement and talent management are discussed in detail as well, as is the role of bodies such as ‘Engage for Success’ in promoting new methods of working. Online supporting resources include an instructor’s manual and lecture slides.

Table of Contents

Related Titles

1 HRM, Strategy and the Global Context 1.1 HRM, Strategy and Corporate Social Responsibility 1.2 Forces Shaping HRM at Work 1.3 High Commitment HRM: Policy and Practice 1.4 Aligning HRM with Organisational Goals and Market Context 1.5 International and Comparative HRM 2 Responsibilities for Delivering HRM 2.1 The Role of the HR Function in Changing Times 2.2 Line Managers, Leadership and HRM 3 HRM Practices and Processes 3.1 Resourcing and Talent Management 3.2 Performance Management 3.3 Learning and Knowledge Development 3.4 Managing Employment Relations 3.5 Employee Involvement and Participation: Creating Engagement and Voice in the Workplace 3.6 Reward Management 3.7 Examining the Links between HR Practices and Processes and Organisational Performance 4 HRM and Performance from a Business Perspective 4.1 Research Skills and Project Management

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

Adrian Wilkinson is a professor and the director of the Centre for Work, Organisation and Wellbeing at Griffith University, Australia.

He is a Chartered Fellow of the CIPD. Rory Donnelly is a reader in Human Resource Management and Organisational Behaviour at Birmingham Business School, UK. He is a Chartered Member of the CIPD. Anastasia Kynighou is a senior lecturer in Human Resource Management at Manchester Metropolitan University, UK. She is a Chartered Member of the CIPD.

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99 Employee Engagement 9780749472016 £19.99

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51

Human Resource Practice

This book

Edition 7

<< New to this edition: explores

and critical information needed

by HR professionals to practise successfully

Date: Price:

15/07/2016 £46.99

ISBN Paperback: Ebook:

9781843984061 9781843984481

Extent: Dimensions: Subject:

<< Provides all the practical skills

the application of HR models, including the Ulrich model, and provides further information on practical elements of HR including law, recruitment, performance management and reward

<< Online resources: instructor’s

manual, lecture slides, annotated web links and updates from the authors’ blog

328 246x189 Human Resources Management

Co-published with

Author Information

Description

Malcolm Martin BSc, Chartered FCIPD has been involved in the design and delivery of CIPD programmes since 1993. His experience covers a range of sectors from care, education and manufacturing, to polymers, chemicals and steel, and he has held management positions in industrial relations, project management and human resources.

Human Resource Practice provides a practical and accessible guide for students and anyone looking to gain a thorough understanding of HR, and is the definitive text for the CIPD’s Level 3 Foundation Certificate in HR Practice. International case studies, examples and activities enable the reader to engage with the key areas of practical HR management, including the legal background to employment, learning and development, change in organizations and employee relations.

Fiona Whiting MSc, LLb, Chartered FCIPD is a freelance HR consultant with many years’ experience working across the public, voluntary and private sectors. She has held a number of board level HR Director posts within the NHS and is co-founder and Director of consultancy ThePeopleEffect.

This fully updated 7th edition of Human Resource Practice explores the application of models within the practice of HR, including the Ulrich model, timely discussion on employee engagement and well-being in the workplace, and further information on the practical elements of HR, including law, recruitment and selection, performance management and reward. From two renowned experts in HR practice, this clear and in-depth text will provide you with all the skills and information that you need for a successful career in HR. Online resources offered are useful and relevant for both students and tutors, including instructor’s guides, lecture slides and annotated web links.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99

Introduction and Overview The Organisational Context The Legal Background to Employment Job Analysis Recruitment and Selection Performance Management Reward Employee Relations Learning and Development Information and Communication Technology in HR 11 Change in Organisations 12 Personal Effectiveness

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99 Armstrong’s Handbook of Performance Management 9780749470296 £34.99

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This book

<< Provides a comprehensive overview of all the key aspects of HR to introduce those without industry experience to recruitment, retention, reward, diversity and inclusion, employment law and the role of the HR professional

<< New to this edition: international

case studies, updates to legislation, coverage of zero-hours contracts, the gig economy, the continued rise of e-recruitment and additional information on apprenticeships such as the UK apprenticeship levy

<< Online resources: instructor’s

manual, lecture slides, additional case studies and reflective questions for student self-study Co-published with

Introduction to Human Resource Management A Guide to HR in Practice Edition 4

Date: Price:

03/11/2018 £47.99

ISBN Paperback: Ebook:

9780749483685 9780749483692

Extent: Dimensions: Subject:

672 246x189 Human Resources Management

Description

Author Information

Introduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors’ experiences in both the public and private sectors, and underpinned by academic theory, this textbook follows the logical sequence of the employment cycle and shows how human resource management plays out in practice. It covers organizational culture, the role of the HR professional, HR planning, recruitment and selection, talent management, L&D, motivation and performance, health and safety, diversity and equality, employment law, change management and handling and managing information.

Charles Leatherbarrow, Chartered FCIPD, is a senior lecturer in HRM at the University of Wolverhampton.

Janet Fletcher, Chartered FCIPD, is a senior lecturer in HRM at the University of Wolverhampton.

With a range of pedagogical features, including contemporary case studies and review questions, Introduction to Human Resource Management maps to the CIPD Level 3 Foundation Certificate in HR Practice and is also ideal for foundation and undergraduate students encountering HRM for the first time. This fully updated 4th edition has been revised and expanded to include coverage of zero-hours contracts and the gig economy, social media and e-recruitment and the UK apprenticeship levy. Online supporting resources include an instructor’s manual, lecture slides and new to this edition, students' resources including multiple choice questions, additional case studies and reflective questions for self-study.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 £44.99

11 12 13 14 15 16 17 18 19

Organisations Aspects of Organisational Culture Human Resource Management (HRM) The Role of the HR Practitioner Human Resource Planning Recruitment Selection Induction and Retention Learning and Development - Key Concepts Learning and Development - The Practical Aspects Employee Motivation and Performance Employee Reward The Employment Relationship Health, Safety, Well-Being and Work-Life Balance Diversity and Equality Understanding Employment Law Ending the Employment Relationship Change Management Handling and Managing Information

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99

Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99

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Leading, Managing and Developing People Edition 5 Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

This book

<< Provides comprehensive coverage of key issues including leadership development, professionalism, motivation at work, employee engagement and retention

<< New to this edition: insights

on cutting-edge issues and debates in the field including lean management as well as additional international case studies and increased theoretical links between topics

15/04/2016 £45.99

<< Online resources: instructor’s 9781843984122 9781843984375

manual, lecture slides, example essay questions as well as annotated web links, a glossary and additional case studies for students

376 246x189 Human Resources Management

Co-published with

Author Information

Description

Gary Rees is Head of the Organization Studies and Human Resource Management at Portsmouth Business School, UK

Leading, Managing and Developing People is critical reading for all those studying the CIPD Level 7 Advanced module in Leading, Managing and Developing People as well as all HR and L&D practitioners. It provides extensive coverage of the aims, objectives and contribution of HRM such as the scope and nature of human resources, HR’s role when organisations grow and how to ensure professionalism and ethical behaviour when managing people. This book also includes discussion of major contemporary themes in leading, managing and developing people including leadership development, flexibility, agile working and the psychological contract. This ensures that readers are fully prepared to lead, manage and develop staff in the new world of work.

Ray French was previously Principal Lecturer in Organizational Behaviour at Portsmouth Business School, UK

With rigorous academic underpinning and clear theoretical exploration, Leading, Managing and Developing People also includes practical advice on key activities including recruitment, job design, performance management, motivation and reward. Supported by online resources including an instructor’s manual, lecture slides, international case studies, example essay questions and annotated web links, this is an indispensable guide for both students and practitioners.

Table of Contents

Related Titles

1 2

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

3 4 5 6 7 8 9 10 11 12 13

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Introduction [Gary Rees and Ray French] The Scope and Nature of Human Resource Management and Human Resource Development [Gary Rees] HRM Contributions in Different Settings [Charlotte Rayner and Liza Howe-Walsh] Professionalism and Ethics in Managing People [Matthew Anderson and Charlotte Rayner] Leadership and Leader Development [Wenjin Dai & Alex Tymon] Managing Change [Gary Rees and David Hall] Flexibility and the Psychological Contract [Ray French] Organisational and Job Design [Ray French] Recruitment and Selection [Sally Rumbles and Ray French] Developing Employees [Alex Tymon and Margaret Mackay] Managing the Employment Relationship [Sally Rumbles and Peter Scott] Performance Management, Motivation and Reward [Gary Rees and Alex Tymon] Summary Themes and Future Trends [Ray French and Gary Rees]

Learning and Development 9780749469887 £24.99

Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99

<< Provides detailed guidance through each stage of an HRM business project as well as collecting and interpreting both qualitative and quantitative data

Research Methods in Human Resource Management

<< New to this edition: international

Investigating a Business Issue

This book

case studies, increased discussion of methodological issues, best practice sample literature reviews and real-life examples

<< Online resources: instructor’s

manual, lecture slides, reflective questions, annotated web links and further reading

Co-published with

Edition 4

Date: Price:

03/11/2018 £46.99

ISBN Paperback: Ebook:

9780749483876 9780749483883

Extent: Dimensions: Subject:

456 246x189 Human Resources Management

Description

Author Information

Research Methods in Human Resource Management is a key resource for anyone undertaking a research report or dissertation. It covers the planning and execution of HRM research projects, from investigating and researching HR issues to designing and implementing research and then evaluating and reviewing the results.

Dr. Valerie Anderson, Chartered MCIPD, is Principal Lecturer in HRM at Portsmouth University Business School. She gained extensive HRM and HRD management and consultancy experience in a range of different public and private sector organizations before moving to a career in higher education.

Filled with international examples to provide a global perspective, this fully updated 4th edition of Research Methods in Human Resource Management balances theoretical frameworks and practical guidance. Fully updated throughout, this edition now includes increased discussion of methodological issues, more real-life examples and international case studies and best practice sample literature reviews and write-ups. ‘Review and Reflect’ sections at the end of each chapter help to consolidate learning and explain how it can aid professional development. This book is fully mapped to the CIPD Level 7 Advanced module on Investigating a Business Issue from an HR Perspective, and multiple-choice questions and a glossary of terms help students understand the key concepts and use the terminology confidently. Online supporting resources for lecturers include an instructor’s manual and lecture slides and there are annotated web links, further reading and new reflective questions for students.

Table of Contents 1 1.1 2 2.1 2.2

Introduction Investigating and Researching HR Issues Plan and Design the Research First Stages Towards an HR Project Finding and Reviewing HR Literature and Information Sources 2.3 Ethics, Professionalism and HR Research 2.4 Planning the Research Process 3 Implement Your Research 3.1 Finding and Using Documents and Organisational Evidence 3.2 Collecting and Recording Qualitative Data 3.3 Analysing Qualitative Data 3.4 Collecting and Recording Quantitative Data 3.5 Analysing Quantitative Data 4 Evaluate and Review 4.1 Writing Up Your Project and Making Recommendations 4.2 Developing Effective Links Between Research and Practice

Dr. Rita Fontinha is a Lecturer in Strategic and International Human Resources Management at Henley Business School, University of Reading.

Dr. Fiona Robson is Deputy Director of Roehampton Business School. Prior to this, Robson was a Principal Lecturer in HRM and International Champion for Business and Management at Newcastle Business School.

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749474119 £44.99

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

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Studying Human Resource Management

This book

<< Designed specifically to address the core units of the CIPD intermediate level qualification in HRM

<< New to this edition: Includes new material on the HR function and the job of the HR manager

Edition 2

<< Online resources: Videos,

Date: Price:

24/05/2016 £46.99

ISBN Paperback: Ebook:

9781843984153 9781843984405

Extent: Dimensions: Subject:

podcasts, lecturer slides with tutor notes, multiple choice questions, extra case studies, annotated web links and a glossary

224 246x189 Human Resources Management

Co-published with

Author Information

Description

Stephen Taylor is a Senior Lecturer in Human Resource Management at the University of Exeter Business School, UK and also a Chief Examiner for the CIPD. He previously taught at Manchester Business School and Manchester Metropolitan University Business School.

Written by experts in the field with a wealth of academic and practical experience, Studying Human Resource Management is essential reading for all those studying the CIPD Level 5 Intermediate qualification in HRM. With its discussion of studying HRM, managing and coordinating the HR function and business issues in the context of HR, this is also invaluable reading for all students on undergraduate HRM and Business and Management degrees.

Professor Carol Woodhams is an Associate Professor of Human Resource Management at the University of Exeter Business School, UK. She has held various positions within the CIPD including National Examiner for Designing and Delivering Training and Editor of the flexible learning materials at Intermediate and Advanced levels.

Studying Human Resource Management also has extensive coverage of developing professional practice and using information in HR and now includes additional material on the HR function as well as new coverage of the job of the HR manager. Supported by brand new online resources including videos, podcasts and interactive multiple-choice questions as well as an instructor’s manual, lecture slides and additional case studies, this is a crucial book for all those teaching and studying human resource management.

Table of Contents 1

Studying HRM (Stephen Taylor and Carol Woodhams) 2 Managing and Co-Ordinating the HR Function (Krystal Wilkinson and Stephen Taylor) 3 Business Issues and the Contexts of Human Resources (Stephen Taylor and Krystal Wilkinson) 4 Developing Professional Practice (Ted Johns and Graham Perkins) 5 Using Information in Human Resources (Graham Perkins and Carol Woodhams) 6 Developing the Knowledge and Skill of the HR Professional (Carol Woodhams, Graham Perkins and Krystal Wilkinson)

Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99 Armstrong’s Handbook of Performance Management 9780749470296 £34.99

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99

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HR, L&D, Coaching & CIPD

<< Includes guidance on how to

Accelerated Leadership Development

<< Provides tips, tools and guidance

How to Turn Your Top Talent into Leaders

<< Includes insight and best practice

Edition 1

This book develop different demographics in the workplace, including women and millennials for consolidating learning while moving at pace

from HR and L&D leaders in global organizations including Vodafone, Dell, Daimler, Bayer, Hilton, Sky and the UK Civil Service

Date: Price:

03/07/2018 £29.99

ISBN Paperback: Ebook:

9780749483050 9780749483067

Extent: Dimensions: Subject:

288 234x156 Learning and Development

Description

Author Information

As organizations adapt and change more quickly than ever, it is crucial that HR and Learning and Development (L&D) professionals ensure that leadership development keeps pace and employees have the right skills and capabilities to operate in leadership positions. Accelerated Leadership Development covers the whole process, from how to identify which individuals are right for accelerated leadership development and how to consolidate learning through to how to avoid staff burnout and make time for effective development alongside competing business pressures.

Ines Wichert is a co-founder of UK-based leadership development consultancy TalUpp and was previously the Head of Diversity and Inclusion at the Centre of Excellence for IBM. She is a specialist in accelerated leadership development and talent management. She has a doctorate in Organizational Psychology from the University of Cambridge and is the CoPresident of the Professional Women’s Network in London.

Packed with insights and advice from leading HR and L&D experts across the globe, Accelerated Leadership Development shows how this type of development works in practice, what makes it successful and the potential pitfalls to look out for. Debunking the myth that one size of leadership fits all, the book includes specific guidance on how to tailor leadership development to women and millennials. It also covers the role of mentoring and the importance of social and peer-to-peer learning. Full of practical tools, tips and techniques, this is an essential book for anyone looking to develop their very best employees.

Table of Contents

Related Titles

1 2

Neuroscience for Learning and Development 9780749474614 £29.99

The Future of Work The Business Case for Accelerated Leadership Development 3 Moving at Pace 4 Navigating the Pitfalls of Incomplete Learning and Avoiding Burn-Out 5 Learning on the Job 6 The Development Value of Each Role 7 The Importance of Risk and Price of Failure 8 Reflective Learning 9 Creating a Supportive Environment 10 Accelerated Leadership Development for Women 11 Accelerated Leadership Development for Millennials

Leadership Team Coaching 9780749469702 £29.99

The Learning Challenge 9780749471255 £29.99

HR, L&D, Coaching & CIPD

57

Experiential Learning

This book

<< Combines an in-depth theoretical

analysis of experience-based learning with practical international case studies, examples and tools that address the main factors to consider when developing and delivering learning experiences

A Practical Guide for Training, Coaching and Education Edition 4

<< New to this edition: an

Date: Price:

03/08/2018 £29.99

ISBN Paperback: Ebook:

9780749483036 9780749483043

Extent: Dimensions: Subject:

exploration of gamification, 3D learning and virtual reality along with new international case studies and new sections on developing positive habits for learning, the mechanisms that help people learn, and the reviewing and reflection process

<< Online resources: ‘Introduction to

344 234x156 Learning and Development

Sensory Intelligence’ audio files and interactive templates

Author Information

Description

Colin Beard is a professor of experiential learning at Sheffield Business School, UK. He holds a National Teaching Fellowship and has been an advisor to the Open University. He supports learning and development for UK Government Departments, the US Foreign Service Institute and the Singapore Ministry of Education.

In a fast-paced and innovative world, traditional training methods can no longer be relied on to improve performance, engagement or promote behavioural change. Experiencebased learning is more affordable, appealing and effective than ever before. Experiential Learning combines in-depth theory with international case studies from companies including Interface, Shell and the UK National Health Service (NHS) and numerous practical tools to consider when developing and delivering learning experiences in either for-profit or notfor-profit organizations. It presents a simple model, the Learning Combination Lock, which enables trainers, coaches, facilitators and educators to select the best strategies for their circumstances to maximize comprehension, knowledge retention and application. Essential reading for anyone designing and delivering learning experiences, it covers experiential learning activities, experience and intelligence, coaching and facilitation, best practice and ethics, learning environments (both indoor and outdoor) and working with the senses and emotions to help promote behavioural change.

John P Wilson is a UK-based consultant and researcher with experience in both the private and academic sectors, having worked abroad for many years and having held positions at the University of Oxford and University of Sheffield.

In addition to featuring new international case studies, this fully revised 4th edition of Experiential Learning considers how to develop positive habits for learning, covers the mechanisms that help people to learn and the reviewing and reflection process. It also explores the topics of gamification, 3D learning and virtual reality. Online supporting resources include audio files that introduce sensory intelligence.

Table of Contents 1

58

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Experiential Learning – Foundations and Fundamentals 1.1 Unlocking Powerful Learning – A New Model 1.2 Exploring Experiential Learning 2 Coaching and Facilitation, Good Practice and Ethics 3 The Learning Combination Lock Model 4 Learning Environments – Spaces and Places (The Belonging Dimension) 4.1 Experiential Learning Activities (The Doing Dimension) 4.2 Sensory Experience and Sensory Intelligence (SI) (The Sensing Dimension) 4.3 Experience and Emotions (The Feeling Dimension) 4.4 Experience, Knowing and Intelligence (The Knowing Dimension) 4.5 Experience, Learning and Change (The Being Dimension) 5 Experiential Learning and the Future 6 Imagining and Experiencing the Future

Related Titles Learning and Development 9780749469887 £24.99

The Learning Challenge 9780749471255 £29.99

Neuroscience for Learning and Development 9780749474614 £29.99

This book

<< Provides guidance on how

social learning, which makes up 70% of workplace learning, can enable employees to leverage the expertise around them on-demand at the point of need

<< Explains how technology can

facilitate social learning to benefit passive and reluctant learners to ensure that all staff have equal access to learning and development

<< Demonstrates how social learning makes workplace development more cost effective and how to analyze results to bring optimum business value

Social Learning How to Implement and Measure Collaborative Behaviours and Practices in the Workplace Edition 1

Date: Price:

03/09/2018 £29.99

ISBN Paperback: Ebook:

9780749482992 9780749483005

Extent: Dimensions: Subject:

288 234x156 Learning and Development

Description

Author Information

In the modern workplace where training needs are constantly changing and new challenges arise every day, social learning allows employees to leverage the expertise around them at the point of need digitally or face-to-face rather than waiting to take a training course. Until now, this type of learning has been difficult to promote, assess and measure, but Social Learning shows how to implement and leverage collaborative learning effectively so that teams can learn from each other and boost productivity across the business. This practical guide enables learning and development and HR professionals to answer questions about access to learning, knowledge sharing and learning through technology.

James Tyer is an expert in innovation, collaboration and people analytics. He is the Founder of Togetherwise, a social and collaborative learning consultancy based in the UK, Director for Customer Success at SWOOP Analytics and was formerly the Global Lead for Digital Collaboration at Kellogg where he created its Social Centre of Excellence.

When employees on average will have forgotten 42% of what they’ve learned after a formal training programme, it has never been more important to promote social learning in the workplace. From providing essential advice on how technology can facilitate social learning to benefit passive and reluctant learners to explaining how to analyze social learning and formulate a strategy, Social Learning helps determine where to focus efforts to benefit both individuals and the business as whole.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Learning and Development 9780749469887 £24.99

What is Social Learning?

Social Learning in the Workplace The Role of Technology in Social Learning Working with the Business Engaging the Workforce Finding and Supporting Opportunities Disarming Sceptics Measuring, Tracking and Analyzing Social Learning Data

Neuroscience for Learning and Development 9780749474614 £29.99

The Learning Challenge 9780749471255 £29.99

HR, L&D, Coaching & CIPD

59

Unlocking High Performance

This book

<< Shows how to propel staff

development with a performance management process that makes staff feel valued, engaged and supported

How to use performance management to engage and empower employees to reach their full potential Edition 1

underperformers by building a culture of coaching rather than criticism

<< Includes guidance on how to

Date: Price:

03/10/2018 £19.99

ISBN Paperback: Ebook:

9780749483296 9780749483302

Extent: Dimensions: Subject:

<< Provides advice on how to manage

improve staff performance by recognizing effort, not just outcomes

232 234x156 Performance Management

Author Information

Description

Jason Lauritsen is a global speaker, consultant and advisor on employee engagement, workplace culture and performance management. Prior to this, Jason Lauritsen was the Director of Best Places to Work at Quantum Workplace and VP of Human Resources at Union Bank and Trust. Based in Nebraska, Jason Lauritsen is also the North American Advisor for The Employee Engagement Awards, the first global awards to recognize excellence in employee engagement.

Traditional performance management processes are often ineffective in increasing workforce engagement and fostering a positive employer-employee relationship. The established method of scoring employees against a list of static objectives can make employees feel undervalued and frustrated and can hinder, rather than advance, staff development.

Unlocking High Performance shows HR professionals how to transform this process in order to get the best out of their workforce. It presents a new model for performance management based on the three components of planning, cultivation and accountability and also situates this process within the wider aims of promoting work as a healthy relationship between employer and employee rather than a restrictive contract to be complied with.

Unlocking High Performance equips HR professionals and line managers with the tools they need to effectively measure and reward effort as well as outcomes and develop a culture of coaching rather than criticism. This book also provides practical guidance on how to identify and remove obstacles, effectively manage underperformance and implement a mindset of shared accountability between managers and individual employees. Packed with tips, tools and examples, this book provides everything needed to design a performance management process which will improve employee experience, help them reach their full potential, and ultimately deliver exceptional business results.

Table of Contents

Related Titles

1

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

2 3 4 5 6 7 8 9 10 11 12

60

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Traditional Performance Management and its Limitations How a Performance Management process can create Exceptional Performance Understanding work as a Relationship Ensuring Shared Accountability for Staff Performance Setting Goals and Expectations Creating Clarity and ongoing Calibration Having Conversations and providing Feedback Creating a Culture of Coaching rather than Criticism Recognizing Effort, not just Outcomes Rewarding the Right Things Handling Difficult Conversations and Dealing with Underperformers Sustaining Motivation and Engagement

Employee Engagement 9780749472016 £19.99

Performance Coaching 9780749470319 £29.99

This book

<< Takes a comprehensive look at

all areas of resourcing and talent management, from recruitment and retention to retirement and redundancy

<< New to this edition: international

case studies, a new chapter on global resourcing, new information on social media and e-recruitment and additional discussion of flexible working

<< Online resources: instructor’s

manual, lecture slides, case studies, articles, feedback on exercises in the book and web links for each chapter for students

Co-published with

Resourcing and Talent Management Edition 7

Date: Price:

03/11/2018 £46.99

ISBN Paperback: Ebook:

9780749483852 9780749483869

Extent: Dimensions: Subject:

456 246x189 Recruitment

Description

Author Information

Resourcing and Talent Management provides broad and accessible coverage of key topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Including in-depth discussion of dismissals and redundancy, this textbook is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module.

Stephen Taylor, Chartered FCIPD, is a senior lecturer in Human Resource Management at the University of Exeter Business School. He is also a Chief Examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and the NHS. He is co-author of Armstrong’s Handbook of Resource Management Practice published by Kogan Page.

This fully updated 7th edition of Resourcing and Talent Management includes new information on social media and e-recruitment, additional discussion of flexible working and a brand new chapter on global resourcing. Including new international examples and case studies throughout this is essential reading for all students studying a resourcing, recruitment, selection or talent management module on HR or business masters degree. Online supporting resources for lecturers include an instructor’s manual, lecture slides and feedback on exercises included in the book. There are also brand new student resources including multiple choice questions, reflective questions and further reading.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 £44.99

Introduction Employment Markets and Regulation Flexibility Fairness and Diversity Human Resource Planning Job Analysis and Job Design Recruitment Advertising Alternative Recruitment Methods Employer Branding Selection - The Classic Trio Advanced Methods of Employee Selection The New Employee Succession Planning Measuring and Analysing Employee Turnover Improving Employee Retention Retirement Dismissals Redundancy Resourcing and Talent Management Strategies Global Resourcing The Future of Work

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99

HR, L&D, Coaching & CIPD

61

Employee Engagement

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

A Practical Introduction Edition 2

<< Uses practical tools, assessments

and real life examples, including British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA, to build knowledge and skills to develop and measure an effective strategy for engaging employees

HR Fundamentals 03/08/2018 £19.99

Series: Date: Price:

<< New to this edition: covers the

ISBN Paperback: Ebook:

9780749483517 9780749483524

Extent: Dimensions: Subject:

264 234x156 Employee Engagement

increasing use of technology in engagement; the move away from an annual survey event to an ongoing listening strategy; the impact of machine learning/ automation; the increase in use of enterprise social networks; the rise in interest around employee experience; and professionalising employee engagement

Author Information

Description

Emma Bridger is an employee engagement specialist and Director of consultancy People Lab, which works with clients worldwide. She has designed and developed the CIPD range of short employee engagement courses as well as contributing to the UK Government Review - Engaging for Success. Based in Brighton, UK, Emma Bridger now advises the Government taskforce on engagement as part of the ‘guru group’ and regularly speaks at conferences and runs masterclasses.

A fully engaged workforce is critical to the success and high performance of any organization.

Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Full of practical tools, techniques and diagnostics, as well as real life examples from British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA, which help assess and drive engagement in an organization.

Rights Sold First edition - Italian

This updated edition of Employee Engagement considers the increasing use of technology in engagement; the move towards an ongoing listening strategy; the impact of machine learning; the use of enterprise social networks; the rise in interest around employee experience; and the professionalization of employee engagement. Fresh international case studies as well as downloadable templates and checklists for each chapter demonstrate how to apply the theory in practice.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents 1 2 3

What is Employee Engagement?

Does Engagement Matter?

Developing your Employee Engagement Strategy 4 How it Works 5 Employee Engagement – How Do You Do It? 6 Employee Engagement Tools and Techniques 7 Planning and Action 8 Measuring Engagement 9 The Future of Employee Engagement

Related Titles Employee Engagement 9780749472016 £19.99

The Agile Organization 9780749471316 £29.99

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99

62

HR, L&D, Coaching & CIPD

This book

Employment Law

<< Is part of the CIPD-endorsed HR

A Practical Introduction

Fundamentals series of succinct, practical guides for those in the early stages of HR

<< Builds knowledge in the core areas,

including immigration, contracts, discrimination, equal pay and redundancy through practical tools, assessments and real life examples

<< New to this edition: updated

with new legislation now in easy to navigate tables; fresh case studies demonstrating the effect of regulation, early conciliation, health and safety and other key areas of the HR function

Edition 2

Series: Date: Price:

HR Fundamentals 03/09/2018 £19.99

ISBN Paperback: Ebook:

9780749483234 9780749483241

Extent: Dimensions: Subject:

224 234x156 Employment Law & Relations

Description

Author Information

Employment Law is a practical guide to understanding and applying the law effectively at work in the UK. It offers a complete overview of the fundamentals of employment law, examining its importance for an organization, its employees and the HR function. Using a combination of practical tools, assessments, scenarios and case studies from best practice, it builds legal knowledge in key areas including immigration, employing temporary staff, changing contracts, discrimination, equal pay, family rights, redundancy and much more.

Elizabeth Aylott is an HR specialist and lecturer in the areas of employee relations and employment law, having worked in both industry and the charitable sector and with extensive experience of resolving employment tribunal claims. She has lectured on CIPD programmes and is currently based at BPP in London, UK where she lectures on HRM and business degrees.

This fully revised 2nd edition of Employment Law is completely up to date with new legislation and the lawful and effective methods of performing the key areas of the HR function. It places the key legislation and its features in easy to navigate tables, and incorporates fresh case studies demonstrating the effect of regulation, early conciliation, and health and safety. Brand new online resources are available for each chapter, including templates, forms and checklists that can be downloaded and used in practice, additional references and links to useful podcasts.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents

Related Titles

1 Fundamentals 1.1 What is Employment Law? 1.2 The Importance of Employment Law 1.3 Employment Law and Strategy 2 In Practice 2.1 How it Works 2.2 How You Do It 2.3 Planning and Action 2.4 Measurement 2.5 Conclusions and Government Changes to Employment Law

Employment Law 9780749469740 £24.99

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99

HR, L&D, Coaching & CIPD

63

Employee Relations

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

A Practical Introduction Edition 2 Series: Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

<< Uses practical tools, assessments

and real-life examples to build knowledge and skills to plan, implement and manage employee relations and align strategy to the company’s broader objectives

HR Fundamentals 03/08/2018 £19.99

<< New to this edition: fresh case

studies on Uber, AeroParts and Amazon as well as discussions surrounding the gig economy and virtual workplace, changes in workplace demographic and diversity, Trade Union membership updates and the role of government as an employer

9780749483210 9780749483227 216 234x156 Employment Law & Relations

Author Information

Description

Elizabeth Aylott is an HR specialist and lecturer in the areas of employee relations and employment law, having worked in both industry and the charitable sector and with extensive experience of resolving employment tribunal claims. She has lectured on CIPD programmes and is currently based at BPP in London, UK where she lectures on HRM and business degrees.

Employee Relations is a guide to the fundamental principles and practice of employee relations in the workplace. Using a combination of practical tools, assessments, scenarios and case studies from best practice, it builds knowledge of the area, from understanding the labour market and the employment relationship to trade unions and international governing bodies. The book covers key areas such as conflict and dispute resolution, dismissal and redundancy, rights, ethics and more. It equips you with the skills to plan, implement and assess employee relations that align to your organization’s strategic objectives.

This fully revised 2nd edition of Employee Relations includes new discussions surrounding the gig economy and virtual workplace, changes in workplace demographic and the role of government as an employer. Fresh case studies from Uber, Amazon and AeroParts are now featured. Online resources include a series of downloadable tools to evaluate the employment relationship, the labour market, employer rankings and the cost of conflict.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents

Related Titles

1 2 2.1 2.2 2.3 3 3.1 3.2 3.3

The Employer’s Handbook 2014-15 9780749472153 £24.99

Introduction Fundamentals What is Employee Relations?

The Importance of Employee Relations Employee Relations and Strategy In Practice Employee Relations in Practice Planning and Action Measurement

Employment Law 9780749469740 £24.99

Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99

64

HR, L&D, Coaching & CIPD

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

<< Uses practical tools, assessments and real life examples to build knowledge and skills in order to implement an efficient and effective coaching culture that empowers people and delivers business results

<< New to this edition: demonstrates

how a coaching culture should be closely aligned with broader business concerns including bottom line results, productivity and agility in the VUCA environment; shows how to link productivity and growth; includes new international case studies

How to Create a Coaching Culture A Practical Introduction Edition 2

Series: Date: Price:

HR Fundamentals 03/09/2018 £19.99

ISBN Paperback: Ebook:

9780749483272 9780749483289

Extent: Dimensions: Subject:

264 234x156 Human Resources Management

Description

Author Information

How to Create a Coaching Culture is a practical guide to developing an effective and efficient coaching culture within an organization. It demonstrates how to empower a workforce to achieve higher performance and greater business results with a strategy closely aligned to an organization’s objectives. Using a combination of practical tools, assessments, scenarios and case studies from best practice, it provides guidance for planning, pitching, and building a scheme. It also offers a complete framework for evaluating benefits and measuring return on investment.

Ro Gorell is a change strategist and coach specializing in lean change/agile, modelling these principles through her business Grow Talent, in collaboration with Change Optimised.

Based in Australia, she is the author of Group Coaching and co-author of 50 Top Tools for Coaching, both published by Kogan Page.

This fully updated 2nd edition of How to Create a Coaching Culture demonstrates how a coaching culture should be closely aligned with broader business concerns, including bottom line results, productivity and agility in the VUCA (volatile, uncertain, complex, and ambiguous) environment. It shows how to link productivity and growth, how to adopt principles that naturally encourage coaching and engagement, how to develop autonomous teams, how to develop tools that foster flexibility, and how to assess organizational readiness for change.

Online resources include a series of downloadable tools and templates to use in practice, including a diagnostic tool to check ‘coaching culture health’ and a corresponding report, development plan and monitoring templates, training course assessment forms, and more.

Gillian Jones is co-managing director of Emerge, an organizational and behavioural change consultancy. Based in the UK, she has recently launched The Empowering Women’s Programme in the Middle East. She is the coauthor of 50 Top Tools for Coaching, published

by Kogan Page.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Rights Sold

Table of Contents

Related Titles

1 2 2.1 2.2

50 Top Tools for Coaching 9780749473440 £24.99

2.3 3 3.1 3.2 3.3 3.4

Introduction Fundamentals What is a Coaching Culture?

Is Having a Coaching Culture Important for your Organization?

Aligning the Coaching Culture with Organizational Strategy – Getting the Right Fit In Practice Creating a Coaching Culture – The Key Components Planning and Developing the Right Strategy for your Organization Measurement Tools for Evaluating Coaching Conclusion

First edition - Korean

Excellence in Coaching 9780749474454 £29.99

Performance Coaching 9780749470319 £29.99

HR, L&D, Coaching & CIPD

65

Learning and Development

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

A Practical Introduction Edition 2

<< Uses practical tools, assessments

Series: Date: Price:

HR Fundamentals 03/08/2018 £19.99

ISBN Paperback: Ebook:

9780749483494 9780749483500

Extent: Dimensions: Subject:

and real-life examples to build knowledge and skills to implement a successful L&D strategy

<< New to this edition: fully updated with current trends in L&D, new tools and case studies aid the measurement and evaluation of learning and development programmes

240 234x156 Learning and Development

Author Information

Description

Rebecca Page-Tickell has worked as an in-house L&D practitioner and as an HR consultant across a number of industries and in multinational corporations. Based in the UK, she specializes in talent identification and management, performance management and engagement, mainly coaching senior managers and directors. She frequently lectures at several universities, including Hampshire Business School.

Design and deliver training and development programmes effectively in your organization.

Learning and Development is a practical guide that demonstrates how to link learning to strategic business goals and explores both the benefits and complexities associated with L&D. Using a combination of practical tools, assessments, scenarios and case studies, this essential introduction builds knowledge in areas such as diagnosing L&D needs, types of intervention, development categories, assessment and training evaluation.

This updated 2nd edition of Learning and Development considers new employment statuses and material on mobile learning, e-learning, and MOOCs, as well as the importance of experiential learning and how L&D professionals can support employees. New tools aid the measurement and evaluation of learning and development programmes and are supported by fresh international case studies. Online resources include video clips from L&D specialists, an annotated bibliography, extended case studies and self-evaluation materials.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents

Related Titles

1 1.1 1.2 1.3

Learning and Development 9780749469887 £24.99

Fundamentals of Learning and Development Defining Learning and Development The Importance of Learning and Development Learning and Development, Organization and Human Resource Management (HRM) Strategy 1.4 How Learning and Development Works 2 In Practice 2.1 How Do You Do It? 2.2 Planning and Action 2.3 Measurement 2.4 Conclusion

The Learning Challenge 9780749471255 £29.99

Neuroscience for Learning and Development 9780749474614 £29.99

66

HR, L&D, Coaching & CIPD

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

Performance Management A Practical Introduction

<< Uses practical tools, assessments

Edition 2

<< New to this edition: considers the

Series: Date: Price:

HR Fundamentals 03/09/2018 £19.99

ISBN Paperback: Ebook:

9780749483371 9780749483388

and more to demonstrate how to build a successful performance management strategy major developments in the field and includes new case studies from companies such as Deloitte, who have dropped the formal appraisal process

Extent: Dimensions: Subject:

216 234x156 Performance Management

Description

Author Information

Effective performance management that delivers able, motivated workers is at the heart of any organization’s success. This is a practical guide to getting the best out of people with step-by-step guidance for objective-setting, evaluating performance and giving feedback.

Full of case studies from the UK Civil Service, InterContinental Hotels and Deloitte, interviews and activities, Performance Management provides the tools to plan, implement and measure valuable performance management.

Linda Ashdown is an HRM specialist and former HR Director for Leo Burnett Advertising Ltd. As a lecturer, she delivered a range of HRM/Management courses. Based in Guildford, UK, Linda Ashdown currently works for the CIPD’s Assessment, Membership and Qualifications Department, runs AshdownJones HR Ltd and works as a freelance lecturer.

This updated second edition of Performance Management includes discussion on goal setting, performance appraisals, ratings and research from the Centre for Evidence Based Management (CEBMa). Downloadable templates and self-assessment questionnaires put the theory into practice.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents

Related Titles

1 2 3

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

What is Performance Management?

Why is it Important?

How Does It Fit with Organization and HRM Strategy?

4 How Does It Work?

5 How Do You Do It? 6 Planning and Action 7 Measurement 8 Conclusion

Performance Coaching 9780749470319 £29.99

Armstrong’s Handbook of Human Resource Management Practice 9780749474119 £44.99

HR, L&D, Coaching & CIPD

67

Reward Management

This book

<< Is part of the CIPD-endorsed HR

Fundamentals series of succinct, practical guides for those in the early stages of HR

A Practical Introduction Edition 2

<< Uses practical tools, assessments

Series: Date: Price:

HR Fundamentals 03/08/2018 £19.99

ISBN Paperback: Ebook:

9780749483418 9780749483425

Extent: Dimensions: Subject:

256 234x156 Reward Management

and real life examples, including Marks and Spencer, Which? and HSBC, to build knowledge and skills in order to implement a successful reward management strategy closely aligned to an organization’s wider objectives

<< New to this edition: updated with current trends and approaches to reward management, including the role of the reward professional, use of wellbeing in the reward approach, discussion on social recognition, gamification and how best to make an impact. New case studies include insight from McDonald’s and KPMG

Author Information

Description

Michael Rose heads Rewards Consulting Ltd., a London-based management consultancy specializing in employee reward, recognition, engagement and motivation. He has worked in reward management for over 30 years at companies such as KMPG, Aon and TSB bank, and was previously vice president of the CIPD.

Reward Management is a practical guide to understanding and implementing effective reward strategies. It offers a complete overview of the field and how to align reward management approaches with the HR and broader organizational objectives. Tailored to the needs of professionals, it combines practical tools, scenarios and case studies to cover key areas including pay grades and structure, job evaluation, pay reviews, bonus plans, non-cash reward, benefits, tax issues and much more. It provides the knowledge and skills needed to plan, implement and assess an effective reward strategy.

This new edition of Reward Management has been updated with current trends and approaches to reward management. These include the role of the reward professional, how wellbeing is being used as part of the reward approach, discussion on social recognition, gamification and how best to make an impact. New case studies include insight from McDonald’s and KPMG, whilst supporting online resources offer downloadable templates and tools to be used in practice.

The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.

Table of Contents

Related Titles

1 2 2.1 2.2

Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99

Introduction The Fundamentals of Reward Management Reward and Reward Strategy Why Reward is Important and How it can Make an Impact 2.3 Relationship between Motivation and Reward 2.4 How Reward Fits Together 2.5 How to Get Started with a Reward Strategy 2.6 Communications 2.7 Tax and National Insurance 3 Reward in Practice 3.1 Grades and Pay Structures 3.2 Managing Pay Data and Pay Reviews 3.3 Bonus Plans 3.4 Recognition and Non-Cash Reward 3.5 Long-Term Plans 3.6 Benefits

68

HR, L&D, Coaching & CIPD

Armstrong’s Handbook of Performance Management 9780749470296 £34.99

The Employer’s Handbook 214-15 9780749472153 £24.99

Logistics, Operations & Supply Chain Management Innovation and Best Practice in Logistics Operations Management Transport Procurement Supply Chain Management

www.koganpage.com

69

Featured Titles NEW BOOK

Urban Logistics Management, Policy and Innovation in a Rapidly Changing Environment Michael Browne, Sonke Behrends, Jose Holguin-Veras, Genevieve Giuliano, Johan Woxenius Dec 2018 9780749478711 Page 71

Marine Insurance An Essential Guide to Liability, Insurance, Law, the Market and Claims in the Maritime Industry

NEW EDITION

Category Management in Purchasing A Strategic Approach to Maximize Business Profitability

Sam Ignarski Sep 2018 9780749482633 Page 75

Jonathan O'Brien Dec 2018 9780749482619 Page 78

NEW EDITION

Supply Chain Finance Risk Management, Resilience and Supplier Management

NEW EDITION

Wendy L Tate, Lydia Bals & Lisa Ellram Dec 2018 9780749482404 Page 81 The Lean Supply Chain

Managing the Challenge at Tesco

Barry Evans & Robert Mason Dec 2018 9780749482060 Page 82

70

Discover our full portfolio of books at www.koganpage.com

This book

<< Presents and is based on original

research from the University of Gothenburg and Chalmers in Sweden, the Centre for Infrastructure, Transportation and the Environment in New York and the University of California

Urban Logistics Management, Policy and Innovation in a Rapidly Changing Environment Edition 1

<< Provides fascinating cases that

identify the key stages in the development of city logistics initiatives in London, New York, Paris, Sao-Paulo, Tokyo, Beijing, Delhi and Gothenburg

<< Examines urban supply chains

for major cities, with cases looking at urban food supply chains, services and the special logistics requirements involved, construction, waste management, e-commerce and home delivery

Date: Price:

03/12/2018 £44.99

ISBN Paperback: Ebook:

9780749478711 9780749478728

Extent: Dimensions: Subject:

288 234x156 Logistics

Description

Author Information

Approximately 80 per cent of European and American citizens live in an urban environment.

Due to their large populations and extensive commercial establishments, urban areas require large quantities of goods and services for commercial and domestic use. This results in increasing levels of demand for freight transport services. Freight transport in towns and cities is a major contributor to environmental impacts, particularly to local air pollution and noise.

Urban Logistics addresses public policy makers, freight transport companies and receivers of supplies, providing them with the information and guidance to effect change in the logistics of the city.

Michael Browne is former Professor of Logistics at the University of Westminster, and a current visiting professor at the University of Gothenburg, Sweden.

Urban Logistics is written by an outstanding team of international editors combining their expertise and using their research from leading business schools in Sweden and the US. There are also valuable contributions from academics and industry experts from companies and universities from all over the world. The book includes clear examples of initiatives that work and business case developments, as well as toolkits for policymakers and managers who are devising new initiatives. There is an in-depth examination of different aspects of urban logistics, such as retail logistics for cities, urban food supply chains, services and the special logistics requirements involved, construction, waste management and e-commerce and home delivery. There is also a focus on networks and partnerships and an analysis of innovation as a new constant.

Table of Contents

Related Titles

1

The Handbook of Logistics and Distribution Management 9780749466275 £44.99

2 3 4 5 6 7 8 9 10 11 12 13 14 15

The importance of urban freight and city logistics Trends and developments at a global scale City infrastructure and transport planning: The implications for urban logistics Growth in last-mile logistics and the fragmentation of the supply chain Retail logistics for cities Urban food supply chains Services and the special logistics requirements involved Construction Waste management E-commerce and home delivery Case studies of key stages in the development of city logistics in London, New York, Paris Case studies of city logistics in Sao-Paulo, Tokyo, Beijing, Delhi and Gothenburg Networks and partnerships Business cases Innovation as a new constant

Sönke Behrends is a researcher in the Department of Technology Management and Economics, Chalmers University, Sweden.

Dr. José Holguín-Veras is Director of the Center for Infrastructure, Transportation, and the Environment, New York.

Genevieve Giuliano conducts research on relationships between land use and transportation, transportation policy analysis, and information technology applications in transportation at the University of California.

Johan Woxenius is professor of Maritime Transport Management and Logistics at the University of Gothenburg.

Green Logistics 9780749471859 £39.99

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99

Logistics, Operations and Supply Chain Management

71

The Handbook of Logistics and Distribution Management

This book

<< Unique breadth and depth

of coverage of supply chain strategy AND logistics/ distribution including step-bystep strategic accounts of setting up and operating supply chains for maximum value and the tactical elements of logistics and distribution

Understanding the Supply Chain Edition 6

<< Worked examples using current

Date: Price:

03/01/2017 £44.99

ISBN Paperback: Ebook:

9780749476779 9780749476786

Extent: Dimensions: Subject:

912 240x170 Logistics

real-world data (flow charts, tables, maps, equations) from the authors’ first-hand industry experience bring the concepts to life

<< Online Resources - PowerPoint

lecture slides (featuring tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics

Author Information

Description

Alan Rushton is a Director of Dialog Consultants, and was formerly the Director of Graduate Programmes at the Centre for Logistics and Supply Chain Management at Cranfield University. He is also a Chartered Fellow of the CILT (UK).

The definitive guide to supply chain philosophy, strategy and the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the organizations they serve. Benefiting from the author team’s years of practical field-based experience in some of the most challenging environments across the world (from developed economies to thirdworld countries and war zones), this book will enthuse students and be an invaluable desk reference throughout the careers of practitioners.

Phil Croucher is an independent supply chain consultant and lecturer, has an MSc in Logistics and Distribution Management from Cranfield University and is a Chartered Fellow of CILT (UK).

Dr Peter Baker is an independent consultant and lecturer, a Visiting Fellow at Cranfield University and a Chartered Fellow of CILT (UK).

Rights Sold First edition - Chinese (Simplified)

Packed with worked examples and real-world data, The Handbook of Logistics and Distribution Management offers complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straight forward explanations. This is not a compilation of work drawn from a disparate collection of research papers and miscellaneous projects, but a logical and complete holistic view of how supply chains fit together, including minute details of distribution and logistics.

Globalisation, increased competition and new technologies have all changed the landscape in which supply chains operate. This fully revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to the key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents this is the ultimate study/reference companion.

New online resources include PowerPoint lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.

Table of Contents

Related Titles

1 2 3

Humanitarian Logistics 9780749470876 £44.99

Concepts of Logistics and Distribution Planning for Logistics Procurement, Inventory and Demand Forecasting 4 Warehousing and Storage 5 Freight Transport 6 Outsourcing Logistics 7 Operational Management

72

Logistics, Operations and Supply Chain Management

Maritime Logistics 9780749472689 £44.99

This book

<< Examines all aspects of moving

refrigerated cargo around the world on a macro level, covering current issues such as the effects of capacity and demand on time and cost

Intermodal Cool Chain Management A Practical Guide to the Movement of Temperature-Controlled Cargo

<< Presents real-life examples of what happens in practice during the transportation of temperaturecontrolled goods, such as the increased use of new tracking and monitoring technologies which send out alerts when a reefer door is opened and the temperature drops

<< Provides ideas of how the

intermodal transport of refrigerated goods can be improved, with a checklist of ten top action points in the last chapter

Edition 1

Date: Price:

03/11/2018 £49.99

ISBN Paperback: Ebook:

9780749483173 9780749483180

Extent: Dimensions: Subject:

288 234x156 Logistics

Description

Author Information

Refrigerated containers (reefers) are enclosed units used for transporting temperaturesensitive cargo. There is substantial investment in reefers. For example, Maersk Line boasts the largest containerized reefer fleet with 20 per cent of the global market. Reefer containers enable the sale of all kinds of fresh produce all year round. Providing insights into this fascinating industry with real-life examples and practical ideas, Intermodal Cool Chain Management is for carriers and shippers who are looking for additional capacity for their temperature-controlled cargo, more cost-effective transportation options and ways of reducing their impact on the environment.

Alan Robertson has held various positions in trade policy for the Pacific Basin and Africa trades and fleet operations for the South African and Indian Ocean service, as well as leading the customer service team for the North Atlantic trade. He has held managerial and director roles in UK transport and logistics at companies such as P&O Containers and Hapag-Lloyd. He formed Webster Robertson People in 2013, a consultancy in the container and logistics fields.

Intermodal Cool Chain Management looks at how products from meat, fruit, vegetables and dairy products, to chemicals and pharmaceuticals can be transported successfully across the world. It is a highly practical text with many key takeaways and case studies for the practitioner and student. The book is truly global and covers people management, asset management, collaboration and new technologies which enable temperature monitoring during intermodal cool chain transportation and real-time tracking across modes.

Table of Contents

Related Titles

1 2

Maritime Logistics 9780749472689 £44.99

Background to the Industry Current Market Projections for Specialized Reefer Ships and also the Ongoing Developments in Reefer Containers 3 Growers’ and Receivers’ Expectations of the Transport Chain 4 Technical Developments with Reefer Containers 5 Managing Reefer Container Logistics – Maximizing Efficiency 6 Managing Modal Shift from Ship to Retail Opportunity 7 Lean Manufacturing and Transportation 8 Key Points, Checklists, Action Points

The Handbook of Logistics and Distribution Management 9780749476779 £44.99

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99

Logistics, Operations and Supply Chain Management

73

Logistics and Retail Management

This book

<< Focuses on specific logistics and supply chain issues relevant to retail management, including internationalization, corporate social responsibility and green logistics, and explores practical examples from Tesco and Schuh

Emerging Issues and New Challenges in the Retail Supply Chain

<< Features contributions from leading Edition 5

academics in the field and retail logistics practitioners

<< New to this edition: New material Date: Price:

03/11/2018 £44.99

ISBN Paperback: Ebook:

9780749481605 9780749481612

Extent: Dimensions: Subject:

280 234x156 Logistics

on the luxury fashion industry and the logistical challenges of e-commerce

Author Information

Description

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University, Edinburgh.

He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics.

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco.

Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, Scotland. He is on the editorial boards of several leading marketing and business journals.

Fully updated with the latest international developments and on-going changes in the field, Logistics and Retail Management, 5th edition is a multi-contributed collection from leading academics and practitioners and an expert editor team. The new edition also includes material on the luxury fashion industry and the logistical challenges of e-commerce. Logistics and Retail Management, 5th edition is the essential text for students of retail logistics and supply chain management, now with supporting online resources.

Table of Contents

Related Titles

1

The Handbook of Logistics and Distribution Management 9780749466275 £44.99

Retail Logistics: Changes and Challenges – John Fernie and Leigh Sparks 2 Relationships in the Supply Chain – John Fernie 3 The Internationalization of the Retail Supply Chain – John Fernie 4 The International Fashion Supply Chain and Corporate Social Responsibility – Patsy Perry, John Fernie and Steve Wood 5 The Footwear Supply Chain: The Case of Schuh – John Fernie and Colin Temple 6 Supply Chain Strategy in the Fashion and Luxury Industry – Alessandro Brun and Cecilia Castelli 7 Tesco’s Supply Chain Management – Leigh Sparks 8 On-Shelf Availability in UK Retailing – John Fernie and David B Grant 9 The Development of E-Tail Logistics – John Fernie, Suzanne Fernie and Alan McKinnon 10 The Greening of Retail Logistics – Alan McKinnon and Julia Edwards

74

Logistics, Operations and Supply Chain Management

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99

Logistics and Retail Management 9780749468231 £44.99

This book

<< Looks at all the different roles

within the marine insurance market, such as buyers, brokers, insurers and reinsurers

<< Gives guidance on advising clients and underwriters on points of principle and policy wordings

<< Includes fascinating case studies of real-life situations involving cargo, P&I and hull insurance

Marine Insurance An Essential Guide to Liability, Insurance, Law, the Market and Claims in the Maritime Industry Edition 1

Date: Price:

03/09/2018 £44.99

ISBN Paperback: Ebook:

9780749482633 9780749482640

Extent: Dimensions: Subject:

288 234x156 Logistics

Description

Author Information

One of the most necessary and fundamental forms of insurance within the insurance industry, marine insurance facilitates global trade and ensures economic property. About 50,000 blue water ships serve world trade, and there are, at any one time, some 1.3 million seafarers ashore or at sea. The specialist international marine and transport insurance industry takes in some $30 billion in premiums each year, and some 15,000 individuals work in the international insurance markets. Marine Insurance is the indispensable guide to these and other intricacies of this important part of industry to help you protect your supply chain and preempt losses and damages.

Sam Ignarski has held executive roles within the world’s leading mutual insurance management company, the Thomas Miller Group, and more recently has run insurance start-up operations in association with CTC, BMM and Mitsui Sumitomo at Lloyd’s. The author runs large international, internetbased publishing activities aimed at shipping, transport insurance and finance professionals.

He has held a wide variety of consulting roles in the marine insurance and transport fields.

Marine Insurance covers the loss or damage of ships, cargo, terminals and any transport or cargo by which property is transferred, acquired or held between the points of origin and final destination. Cover provided includes hull insurance, war risk insurance, loss of profit/ freight insurance, detention insurance, strike insurance or uninsured legal expenses (defence) cover. This essential guide will equip you with the knowledge to better understand the way marine insurance markets function and the terms of the standard covers available. Essential for both suppliers and specialist buyers of marine insurance, Marine Insurance covers types of insurance premiums; P&I insurance; cargo insurance; hull insurance; strikes, riots and political risks; war risks; reinsurance; claims handling, uncertainties, market trends and future directions. Each chapter includes real-life case studies to illustrate different issues that arise with marine insurance. There are also sample terms of agreement, showing best practice.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12

Origins and Function of Insurance in International Trade The Modern Marine Insurance Market of Buyers, Brokers, Insurers and Reinsurers Types of Marine Insurance Covers P&I Insurance Case Studies Cargo Insurance Case Studies Hull Insurance Case Studies Strikes, Riots and Political Risks Case Studies War Risks Case Studies Reinsurance General Average and Salvage, Limitation of Claims, Claims Handling and Case Studies Present Uncertainties of Non-Disclosure, Market Trends, Consolidation and Distribution Future Directions, Electronic Bills of Lading and Electronic Distribution of Marine Insurance

Related Titles Maritime Logistics 9780749472689 £44.99

The Handbook of Logistics and Distribution Management 9780749466275 £44.99 Warehouse Management 9780749469344 £44.99

Logistics, Operations and Supply Chain Management

75

The Operations Advantage

This book

<< Shows how effective operations

can have a huge strategic impact throughout the organization

A Practical Guide to Making Operations Work

<< Provides guidance on how to

respond to the most important challenges facing the practice of operations management

Edition 1

<< Offers direction on how to set the Date: Price:

03/04/2017 £29.99

ISBN Paperback: Ebook:

9780749473549 9780749473556

Extent: Dimensions: Subject:

agenda for developing operations capabilities

312 234x156 Operations Management

Author Information

Description

Nigel Slack is Emeritus Professor of Operations Management and Strategy at Warwick Business School, Coventry, UK and the former head of its Operations Management Group. He acts as a consultant in many sectors, including Financial Services, Utilities, Retail, Professional Services, General Services, Aerospace, FMCG, and Engineering Manufacturing.

The study and practice of operations has shifted to reflect the new challenges and uncertainties of how to thrive in today’s ever-changing world. The Operations Advantage identifies the most significant challenges to the practice of operations management and gives guidance on how businesses can respond. Leaders need to link the strategic objectives of the business clearly and logically to its operations performance objectives. The book presents a series of ten activities that will help them to do this and therefore make operations work better, such as designing and configuring internal processes and resourcing the operations appropriately.

Based on the global teaching, training and consultancy conducted by the author, The Operations Advantage looks at the application of operations management across a range of sectors, including finance, healthcare, professional services, oil and gas industries. Although these diverse sectors require operations practitioners to apply knowledge in different ways, they essentially deal with the same set of processes. The book is an indispensable and unique guide for anyone with an operational role in any organization, as well as operations management students and academics.

Table of Contents

Related Titles

1 2 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

The Handbook of Logistics and Distribution Management 9780749466275 £44.99

Exploit the Power of Operations Establish an Operations Capability Culture Make Operations a Strategic Asset Set Your Performance Framework Resource Your Operation Appropriately Establish Internal Processes Networks Shape Your External Supply Networks Learn from Day-to-day Control Setting Improvement Priorities Position Your Improvement Process Master the Mechanics of Improvement

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99 Warehouse Management 9780749469344 £44.99

76

Logistics, Operations and Supply Chain Management

This book

<< Explains how to design and

manufacture products that meet the diverse needs and demands of customers, covering a number of different industries, such as textiles, automotive, electronics, aerospace and retail

<< Describes how to compete in

a global market by integrating product design into the supply chain and looks at key issues, such as resource footprints and risk

<< Provides valuable insights from

leading businesses who are known for their successful product design, such as Egil Moller Nielsen, former Group-Vice President for Global Distribution and Logistics at LEGO

Product Design and the Supply Chain Competing Through Design Edition 1

Date: Price:

03/12/2018 £39.99

ISBN Paperback: Ebook:

9780749478230 9780749478247

Extent: Dimensions: Subject:

288 234x156 Operations Management

Description

Author Information

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products. Product Design and the Supply Chain shows how decisions taken at the design stage of a product’s life cycle go on to affect that product’s subsequent value to a company. Eighty per cent of a product’s eventual supply chain costs are already present at the early stages of product design and development. This book will allow companies to make informed design decisions that will have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a ‘moat’ that is difficult for competitors to sidestep or surmount.

Omera Khan is Professor of Supply Chain Management at Royal Holloway University of London. She’s also a Visiting Professor at the University of Agder in Norway and adviser in logistics and supply chain management to many other universities around the world.

She is internationally recognized in the fields of supply chain risk management, supply chain resilience and cyber risk, supply chain responsiveness, sustainability and the impact of product design. Omera Khan’s work in this area has been widely published in practitioner articles and academic publications.

Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

Table of Contents

Related Titles

1 What is Design?

1.1 The Interface between Product Design and Supply Chain 1.2 Design Risk Management 1.3 Design and Agility 1.4 Design and Sustainability 1.5 Future Design Impacts to Supply Chains

Green Logistics 9780749471859 £39.99

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99 Strategic Sourcing and Category Management 9780749473976 £39.99

Logistics, Operations and Supply Chain Management

77

Category Management in Purchasing

This book

<< Includes a full collection of the

essential tools and templates for practitioners to apply category management and deliver value and cost savings when sourcing and purchasing

A Strategic Approach to Maximize Business Profitability

<< Connects procurement theory

and practice through case studies including IKEA, The Body Shop, the UK’s National Health Service (NHS), Heinz and GlaxoSmithKline

Edition 4 Date: Price:

03/12/2018 £49.99

ISBN Paperback: Ebook:

9780749482619 9780749482626

Extent: Dimensions: Subject:

504 234x156 Procurement

<< New to this edition: Examples and case studies from businesses who have successfully used the tools in practice, as well as an analysis of the effects of international developments, such as Brexit, on the procurement function

Author Information

Description

Jonathan O’Brien is the CEO of Positive Purchasing Ltd, the international procurement consultancy and training provider. With over 27 years of experience working in procurement, he has worked all over the world to help global organizations increase their purchasing capability through training and education. He is also the author of Supplier Relationship Management, The Buyer’s Toolkit and the award-winning Negotiation for Procurement Professionals, all published by Kogan Page.

Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners.

Rights Sold Second edition - Swedish; Third edition - Chinese (Simplified)

In this new edition, Jonathan O’Brien shows how a strategic approach needs to work effectively together with other approaches, such as supplier relationship management.

Additionally, this new edition includes general updates and contextualises the procurement function within recent business development such as Brexit. There is also additional material on the effect of international developments on procurement, updated tools and templates, and examples of how these have been successfully used in industry. Through real company case studies including IKEA, The Body Shop, the UK’S National Health Service (NHS), Heinz and GlaxoSmithKline, Category Management in Purchasing, 4th edition connects theory and practice and provides readers with the tools to analyze complex sourcing situations quickly and clearly, and so develop innovative and creative proposals for sourcing.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9 10 11

Supplier Relationship Management 9780749468064 £49.99

Introducing Category Management The Principles of Category Management Laying the Groundwork for Success Stage 1 – Initiation Stage 2 – Insight Stage 3 – Innovation Stage 4 – Implementation Stage 5 – Improvement Making Category Management Happen Payment – The Way to No-Click Buy Guaranteeing Success – Now and for the Future

Strategic Sourcing and Category Management 9780749473976 £39.99

Leading Procurement Strategy 9780749470333 £44.99

78

Logistics, Operations and Supply Chain Management

This book

<< Discusses business models and supply chains that regenerate rather than waste and degrade

<< Explains how to create value

instead of waste at every stage in the supply cycle, with real examples and case studies across a range of sectors

<< Provides valuable insights from

leading businesses and start-ups who are rethinking their supply chains

A Circular Economy Handbook for Business and Supply Chains Repair, Remake, Redesign, Rethink

Edition 1 Date: Price:

03/12/2016 £39.99

ISBN Paperback: Ebook:

9780749476755 9780749476762

Extent: Dimensions: Subject:

432 234x156 Supply Chain Management

Description

Author Information

A Circular Economy Handbook for Business and Supply Chains is an easily digestible and comprehensive handbook that provides a clear guide to the circular economy, helping the reader create future-fit, sustainable strategies. Real examples across a range of market sectors help businesses, students and policymakers understand the theory and fast-developing practice of the circular economy. To help the reader generate ideas, A Circular Economy Handbook for Business and Supply Chains provides a holistic framework for the design and supply chain and supporting business models, and includes tools the reader can use to get started.

Catherine Weetman helps businesses develop ‘future proofed’, resilient strategies, assessing sustainability risks and value opportunities.

She is a Visiting Fellow at the University of Huddersfield, a Vice-Chair of the Environment and Sustainability Forum at the Chartered Institute of Logistics and Transportation and gained an MSc in Logistics from Cranfield University. Ms Weetman’s background includes Industrial Engineering in manufacturing and retail distribution, logistics solution design, project management, business intelligence, logistics product development and supply chain consulting. Her career covers food, fashion and logistics, including Tesco Distribution, Kellogg Company and DHL Supply Chain.

Whilst growing global consumption presents fantastic business opportunities, our current linear systems (take some materials, make a product, use it and then throw it away) are not fit for purpose. The circular economy unlocks this problem by decoupling resources from consumption. Engaged businesses are re-thinking product design, material choices, business models and supply chains. A Circular Economy Handbook for Business and Supply Chains is a must-read for anyone who wants to apply the circular economy today. Online resources now available: PowerPoint slides of figures and tables from every chapter created by the author.

Table of Contents

Related Titles

1 An overview of the circular economy 1.1 The circular economy – What is it?

The design and supply chain 1.2 Circular economy business models 1.3 Circular economy enablers and accelerators 2 How are businesses adopting circular economy models?

2.1 The ‘Great Acceleration’ 2.2 Food and agriculture 2.3 Fashion and textiles 2.4 Consumer electricals and electronics 2.5 Industrial manufacturing 3 What does this mean for supply chains?

3.1 Supply chain strategy and planning 3.2 Supply chain – upstream: Product design, sourcing and procurement 3.3 Supply chain – midstream: The manufacturing process 3.4 Supply chain – downstream: Distribution and reverse logistics 4 Implementation 4.1 Making the business case and starting the journey;

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99 Green Logistics 9780749471859 £39.99

The Handbook of Logistics and Distribution Management 9780749466275 £44.99

Logistics, Operations and Supply Chain Management

79

Collaborative Principles for Better Supply Chain Practice

This book

<< Provides best practice examples

of collaborative working to help streamline working practices and drive waste and inefficiency out of supply chains

Value Creation Up, Down and Across Supply Chains Edition 1

industry bodies, regulators and contractor trade associations can play in driving collaborative innovation

<< Includes contemporary cutting-

Date: Price:

03/09/2018 £34.99

ISBN Paperback: Ebook:

9780749480493 9780749480509

Extent: Dimensions: Subject:

<< Examines the role that government,

edge collaborative technology solutions

288 234x156 Supply Chain Management

Author Information

Description

Norman McLennan is a cross-industry leader in the area of supply chain management and business improvement. He is a visiting professor with the Robert Gordon University, Aberdeen, Scotland. His professional industry experience spans over 30 years split between the oil and gas/energy, engineering and traditional construction sectors working in the UK, Europe and internationally with extensive supply chain management and commercial project management experience. The author is regularly invited to speak at related industry and professional bodies’ events and conferences.

Hyper competition and globalization means that markets are changing. There is aggressive competition, shortening product life cycles, financial pressures and ever more demanding customers and consumers. Companies need to adopt new practices and new ways of thinking, so they are looking at collaboration across supply chains in order to become more sustainable, efficient and economical. Collaborative Principles for Better Supply Chain Practice looks at behavioural and commercial collaborative business principles and the interdependent supply chains upon which they rely.

Collaborative Principles for Better Supply Chain Practice covers different perspectives: the client looking down the supply chain, the suppliers looking up the supply chain and the inter-dependencies of organizations horizontally across the supply chain. The book explores operational and project-type environments in different industry sectors, which will help you think about your supply chain differently and optimize your processes to achieve supply chain excellence.

Table of Contents 1 1.1 1.2 1.3 1.4 1.5 1.6

An Introduction to Collaborative Business Relationships The New Global Standard for Collaborative Working (ISO 4401) and the Work of the Institute of Collaborative Working (ICW) Harnessing the Benefits of ISO 4401 with new Tools and Techniques Case Studies from the Upstream Oil and Gas Industry Collaborative Supply by Design Case Studies from the Pharmaceutical and Life Sciences Industries Conclusion;

Related Titles Leading Procurement Strategy 9780749470333 £44.99

Supplier Relationship Management 9780749468064 £49.99

Strategic Sourcing and Category Management 9780749473976 £39.99

80

Logistics, Operations and Supply Chain Management

This book

<< Looks

at the benefits of the supply chain finance (SCF) approach, including reduction of working capital and increased profitability through the supply chain

<< Examines the role of innovative

technologies to support SCF, such as blockchain and the Internet of Things (IoT)

<< Presents solutions and programmes that help mitigate and better manage financial flows within and across the supply chain

Supply Chain Finance Risk Management, Resilience and Supplier Management Edition 1

Date: Price:

03/12/2018 £49.99

ISBN Paperback: Ebook:

9780749482404 9780749482411

Extent: Dimensions: Subject:

320 234x156 Supply Chain Management

Description

Author Information

Supply Chain Finance is a contributed book looking at the two major perspectives of managing finance across the supply chain. The first is more short-term, focused on accounts payables and receivables. The second is a more overarching perspective, focused on working capital optimization in terms of inventory and asset management. It includes chapters from a variety of research perspectives, as well as from business and policy-makers. The authors look at the benefits of the supply chain finance approach including reduction of working capital, access to more funding at lower costs, risk reduction, as well as an increase of trust, commitment, and profitability through the chain.

Wendy Tate is Associate Professor of Supply Chain Management, Department of Marketing and Supply Chain Management at the University of Tennessee. She teaches strategic sourcing and manufacturing and service operations at undergraduate and post-graduate levels.

Supply Chain Finance includes theory as well as practical case studies addressing advances in the area of supply chain finance. The editors and contributors look at how to design and implement supply chain finance in supply chains and examine what the future holds for this important area.

Lydia Bals is Professor of Supply Chain & Operations Management at the University of Applied Sciences Mainz, Germany.

Lisa M. Ellram is the Rees Distinguished Professor of Supply Chain Management in the Department of Management at the Farmer School of Business, Miami University in Oxford, Ohio.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Theory Development, Concept and Definition of SCF Taxonomy of SCF Solutions Financing Sustainability Improvements in Multi-Tier Supply Chains Offering SCF as an Incentive to Suppliers to Invest Into Sustainability Granting Suppliers and/or Customers Access to Products Via SCF Strategic Cost Management Across the Supply Chain Total Cost of Ownership Life Cycle Assessment and Analysis Commodity Risk and Pricing Volatility Supply Chain Financial Metrics and Measures Cost-Benefit Analysis Relationship Implications of Supply Chain Finance Tax and Transfer Pricing in the Supply Chain Foreign Exchange and Global Currency and Financing Risk Financial Network Design and Financial Supply Chain Flows The Organizational Perspective on SCF and the Implementation Process Role of Innovative technologies to Support SCF (e.g. Block Chain, Internet of Things) Supply Chain Collaboration for Improved Supply Chain Financial Solutions

19 SCF Adoption Models, Enablers and Barriers 20 SCF from Different Party Perspectives (Especially Suppliers and Providers) 21 SCF and Risk Mitigation and Management

Related Titles Accounting and Finance for Managers 9780749481148 £34.99

Sustainable Logistics and Supply Chain Management (Revised Edition) 9780749473860 £44.99 The Handbook of Logistics and Distribution Management 9780749466275 £44.99

Logistics, Operations and Supply Chain Management

81

The Lean Supply Chain

This book

<< Reviews how Tesco has tackled

all the recent challenges by revitalizing itself under Dave Lewis and facing down threats from discounters and Amazon

Managing the Challenge at Tesco

Edition 2

<< New to this edition: Chapters on rebuilding customer trust and Tesco’s Corporate Social Responsibility agenda

03/12/2018 £39.99

Date: Price: ISBN Paperback: Ebook: Extent: Dimensions: Subject:

<< Uses real examples and academic

research to explain the benefits of a Lean supply chain

9780749482060 9780749482077 336 234x156 Supply Chain Management

Author Information

Description

Barry Evans’ early career involved a variety of roles in logistics and distribution with Watney Mann, Rank Hovis McDougall and Royal Mail, followed by roles in Tesco plc, including Lean Process Manager in Tesco Supply Chain Development. He joined the Lean Enterprise Research Centre at Cardiff Business School in 2005.

Over the last two decades Tesco has emerged as a dominant player in the UK market and a leading global retailer. The Lean Supply Chain: Managing the Challenge at Tesco, 2nd Edition explores how a key part of the retailer’s performance has been the development of highly capable supply chains to serve its needs. This second edition contains new chapters on rebuilding consumer trust and corporate social responsibility (CSR), as well as updated material on the current challenges and themes for development being considered by Tesco.

Robert Mason is a Senior Lecturer in Logistics and Operations Management (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner.

This prize-winning book examines how Tesco has used the key principles of customer loyalty, simplicity of operations and Lean thinking to drive growth, and how these ideas have been applied to the management of its supply chain. Drawing on the authors’ academic and practitioner perspectives and deep knowledge of how Tesco has developed, The Lean Supply Chain: Managing the Challenge at Tesco, 2nd Edition challenges conventional business thinking and demonstrates Tesco’s most successful strategies.

Rights Sold

Table of Contents

First edition - Chinese (Simplified)

1 2 3

82

Logistics, Operations and Supply Chain Management

Introduction Tesco Past and Present Tesco and Strategy - Managing the What, Why and How! 4 Customer Insight - To Drive the Tesco Supply Chain 5 Lean and the Tesco Supply Chain - ‘Mastering the Supply Chain’ 6 Tesco and their CSR Agenda 7 Rebuilding Trust 8 Tesco and Continuous Improvement Debunking Seven Myths of Conventional Business Thinking 9 Current Challenges - Aligning Corporate and Supply Chain Strategies to a Changing Macro Environment 10 Conclusions

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Sustainable Logistics and Supply Chain Management 9780749478278 £39.99

This book

<< Provides essential information on

professional competence, technical standards and goods vehicle operations

<< Offers a definitive one-stop

Lowe’s Transport Manager’s and Operator’s Handbook 2018

reference source for the haulage industry

<< New to this edition: fully revised

to include the latest developments in legislation and regulations

Edition 48 Date: Price:

03/02/2018 £59.99

ISBN Paperback: Ebook:

9780749483159 9780749483166

Extent: Dimensions: Subject:

768 240x170 Transport

Description

Author Information

Now in its 48th edition, Lowe’s Transport Manager’s and Operator’s Handbook 2018 is the most comprehensive guide available to the operational rules and guidelines governing the UK, Ireland and the EU’s road transport operators. This best-selling, exclusive handbook is an essential reference and explores in detail the most pressing issues in today’s road transport industry. It includes details on professional competence, rules on working times and driving hours, licensing and penalties, insurance, road traffic law, maintenance advice and the international road haulage market. This manual includes guidance for drivers in the Republic of Ireland and mainland Europe, along with the rules and penalties governing these regions.

David Lowe has been involved in the road haulage industry for many years, and is an experienced consultant and freelance writer.

His many books on transport include The Professional LGV Driver’s Handbook and The Pocket Guide to LGV Drivers’ Hours and Tachograph Law.

Lowe’s Transport Manager’s and Operator’s Handbook 2018 is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student with an involvement in the industry. This new edition has been thoroughly updated and revised to reflect the latest developments in legislation and regulations, including information on driving test changes, the new Vehicle Operator Licensing System (VOL), new penalties for mobile phone use, vehicle maintenance plans, and the introduction of the Ultra Low Emission Zone (ULEZ) and T-Charge in central London.

Clive Pidgeon is Examination Database Manager for CILT Level 5 qualifications, CILT Distance Learning Advisor, an examiner and verifier for CILT and author of various CILT textbooks and training materials. He is also the author of A Study Guide for the Operator Certificate of Professional Competence.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Goods Vehicle Operator Licensing Professional Competence Goods Vehicle Drivers’ Hours and Working Time Goods Vehicle Drivers’ Records Tachographs – Fitment and Use Requirements Driver Licensing and Licence Penalties Driver Testing and Training Vehicle Registration, HGV Road User Levy, Excise Duty and Trade Licences Insurance (Vehicles and Goods in Transit) and Conditions of Carriage Road Traffic Law Goods Vehicle Dimensions and Weights Construction and Use of Vehicles Vehicle Lighting and Marking Goods Vehicle Plating, Annual Testing and Vehicle Inspections Light Vehicle (MoT) Testing Maintenance Advice The Safety of Loads on Vehicles Carriage of Livestock Special Types Vehicles UK Carriage by Road Regulations Insurance Fuel Economy Aids

23 24 25 26 27

Safety Energy Savings Opportunity Scheme (ESOS) Quality Assessment and Accreditation Entry to the International Road Haulage Market Unit Loads and Loading Units

Related Titles Lowe’s Transport Manager’s and Operator’s Handbook 2017 9780749478926 £59.99

The Handbook of Logistics and Distribution Management 9780749466275 £44.99

Logistics, Operations and Supply Chain Management

83

A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 Edition 2

This book

<< Covers the entire CPC 2018

syllabus, including all the set examination questions and factual notes needed to pass the exams

<< Meets the needs of those wishing to take either of the two most popular routes available to pass the CPC: the OCR and CILT examinations

<< Provides summaries of key learning

points, spaces for notes and selftest sections throughout the book

Date: Price:

03/01/2018 £29.99

ISBN Paperback: Ebook:

9780749481933 9780749481940

Extent: Dimensions: Subject:

392 234x156 Transport

Author Information

Description

Clive Pidgeon served as Chair on the Freight Transport Association (FTA) Welsh Freight Council for four years whilst with the PO. He also worked with HMG when the CPC qualification was reviewed in 1996. He joined OCR as a CPC examiner, later as a chief examiner. He served as examination database manager for CILT Level 5 qualifications, a CILT Distance Learning Advisor, an examiner and verifier for CILT and an author of various CILT textbooks and training materials.

A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 is a vital study guide that offers the thorough preparation needed to pass the tough CPC exams in the UK. It covers the examination method used by the Oxford, Cambridge and RSA (OCR) and the Chartered Institute of Logistics and Transport (CILT). This is the Level 3 standard qualification overseen by The Office of Qualifications and Examinations Regulation (OFQUAL) and the Welsh Assembly Government, which is required by any person wishing to operate vehicles over 3,500 kg, the maximum authorised mass for hire and reward, in the UK and internationally.

A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 has been extensively revised to include all the new legislation. It covers the eight study sections that the directive requires: civil law; commercial law; social law; fiscal law; business; financial; management of the undertaking access to the market; technical standards and technical aspects of the operation road safety. It features many case studies, examples, diagrams and graphics. New to this edition: test questions after each section.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Transport Operator Licensing 9780749480530 £29.99

9

Introduction Civil Law Commercial Law Social Law Fiscal Law Business and Financial Management Access to the Market Technical Standards and Technical Aspects of Operation Road Safety

Lowe’s Transport Manager’s and Operator’s Handbook 2017 9780749478926 £59.99

The Handbook of Logistics and Distribution Management 9780749476779 £44.99

84

Logistics, Operations and Supply Chain Management

Employability, Careers & Entrepreneurship Innovation and Best Practice in Business Skills Business Stories Education Entrepreneurship Finance & Investment for Entrepreneurs General Careers Information Innovation Job Seeking Skills for Entrepreneurs Small Business Specific Careers Testing Work/Life Balance Workplace Skills

www.koganpage.com

85

Featured Titles

NEW BOOK

Working in the Gig Economy How to Thrive and Succeed When You Choose to Work for Yourself Thomas Oppong Oct 2018 9780749483555 Page 87

NEW BOOK

Ultimate CV Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job

NEW BOOK

Ultimate Job Search Master the Art of Finding Your Ideal Job, Getting an Interview and Networking

Martin John Yate Aug 2018 9780749481537 Page 95

Lynn Williams Jul 2018 9780749481407 Page 97

NEW BOOK

Ultimate Presentations Master the Art of Giving Fantastic Presentations and Wowing Employers NEW BOOK

Ultimate Psychometric Tests Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests Mike Bryon Aug 2018 9780749481636 Page 99

86

Discover our full portfolio of books at www.koganpage.com

Jay Surti Aug 2018 9780749481308 Page 98

This book

<< Provides a full overview of the

challenges and opportunities flexible working can offer you in the gig economy, including how to manage clients and your finances, building a personal brand, getting paid on time and staying connected to a professional community

Working in the Gig Economy How to Thrive and Succeed When You Choose to Work for Yourself Edition 1

<< Provides real-life examples of

successful entrepreneurs and freelance workers who have built their careers around their lives, not the other way around

<< Allows readers to consider a

different way of working, one that is increasingly becoming more and more common and that will allow them to build independent and purposeful careers

Date: Price:

03/10/2018 £14.99

ISBN Paperback: Ebook:

9780749483555 9780749483562

Extent: Dimensions: Subject:

248 234x156 Small Business

Description

Author Information

There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in the next four years. New generation workers are realizing that they can break the chains of corporate work and go it alone. With flexible working hours, fluid work arrangements and technology that they can leverage to their advantage, people are creating purposeful careers that fit in with their lives, not the other way around. Working in the Gig Economy is the ultimate guide to successfully navigating the new flexible world of work. This is a book that will allow you to really examine the possibilities of freelance and flexible working. Is it really for you? Do you have what it takes to stay motivated, get clients to hire you and achieve that long-yearned for work-life balance?

Thomas Oppong is a technology blogger, start-ups analyst and a social media marketing consultant specializing in blogging, strategy and business development. He is the Founder and Editor of Alltopstartups.com, a resource website for start-ups and entrepreneurs.

He is also the curator at Postanly, a weekly selection of the best business trends and technology content from around the web. He is a columnist for Inc. Magazine and The HuffPost and has been featured in The Business Insider, Quartz, CNBC, Entrepreneur, The New York Observer, Thought Catalogue, Pocket Hits and The Muse.

Thomas Oppong is an expert in entrepreneurship and the gig economy. With this book, he takes readers through the main pitfalls of working for themselves, including how to stay productive, how to manage your professional network, build a personal brand and crucially how to keep the work coming and get paid on time. Working in the Gig Economy is the essential guide to having a successful and fulfilling career in the gig economy.

Table of Contents

Related Titles

1 2

The Leadership Skills Handbook 9780749471569 £14.99

3 4 5 6 7 8 9 10 11 12 13 14 15 16

Introduction The Emergence and Evolution of the Gig Economy The Gig Economy and How it Works Jobs of the Future and the Portfolio Career The Time is Right for Gig Work How to Build your Independent Brand and Strengthen your Reputation as a Gig Worker Finding Work in the Gig Economy Saying No to Work Getting Real Work Done and Staying Productive Managing your Finances and How to Get Paid on Time Managing your Clients Building a Pipeline of Work Leveraging Technology Platforms for Gig Work Overcoming the Challenges of Independent Work Life as a Gig Worker The Future of the Gig Economy

Too Fast to Think 9780749478865 £14.99

The Mindset of Success 9780749473112 £14.99

Employability, Careers & Entrepreneurship

87

Assessment Centre Success

This book

<< Contains one of the highest

numbers of practice exercises and questions on the market, developed and sourced by an expert Assessment Centre planner

Your Ultimate Resource of Practice Exercises and Sample Questions to Help you Ace the Activities, Beat the Competition and Impress Employers Edition 1

author Tony Weightman who has run Assessment Centres for major clients including GSK, Nestle, Virgin Atlantic and Transport for London

<< Helps job seekers gain confidence

Date: Price:

03/07/2018 £14.99

ISBN Paperback: Ebook:

9780749483135 9780749483142

Extent: Dimensions: Subject:

<< Is full of insider tips and tricks from

by giving them the tools to practise showcasing the kinds of skills that top employers are looking for from leadership and teamwork, to decision making and keeping calm under pressure

240 234x156 General Careers Information

Author Information

Description

Tony Weightman has over 30 years’ experience as an HR consultant for major organizations including GSK, Nestle, Virgin Atlantic and Transport for London. He has developed and run assessment centres for some of the UK’s largest organizations across several industries including food, engineering, hospitality and the charity sector, as well as for MBA candidate development.

Assessment Centre Success is your road map to mastering the skills, exercises and challenges that you’ll be faced with when trying to secure that prized job offer. An Assessment Centre can be daunting: you are likely to face a full day of challenging exercises, tests and skilled competitors. However, with the right level of practice and preparation, you will be able to confidently tackle whatever employers may throw at you.

Written by experienced Assessment Centre planner, Tony Weightman, Assessment Centre Success contains a bank of practice exercises and insider tips to help you succeed. Individual exercises are covered, including how to deliver good presentations, reports, interviews and analysis under pressure as well as group exercises such as problem solving and team presentations. Expert guidance on how to demonstrate the key skills employers are looking for helps you understand how to show yourself in the best possible light under challenging circumstances: including leadership, teamwork, industry knowledge, keeping calm under pressure, decision making, analytical skills, confidence and communication skills.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11

Introduction What is an Assessment Centre?

What Employers are Looking For How Will it Work?

How to Prepare for an Assessment Centre Individual Exercises – Communication Individual Exercises – Analysis Group Exercises Psychometric Tests The Interview Dealing with Difficulties and How to Perform on the Day 12 Gaining Feedback After the Event 13 Conclusion

Related Titles Ultimate Interview 9780749474034 £14.99

Ultimate Aptitude Tests 9780749474072 £14.99

Great Answers to Tough Interview Questions 9780749471453 £9.99

88

Employability, Careers & Entrepreneurship

<< Gives a comprehensive and up-to-

British Qualifications 2019

<< Lists over 350 professional

A Complete Guide to Professional, Vocational and Academic Qualifications in the United Kingdom

This book date overview of higher education in the United Kingdom, including both academic and professional vocational qualifications institutes and accrediting bodies, giving information on membership and qualifications, along with degrees and postgraduate awards from all UK universities and colleges

<< Fully explains the most

relevant and recent reforms to UK education, providing the essential context for students and professionals undertaking qualifications

Edition 49 Date: Price:

03/12/2018 £89.99

ISBN Paperback: Ebook:

9780749483890 9780749483906

Extent: Dimensions: Subject:

656 240x170 General Careers Information

Description

Author Information

Now in its 49th edition, British Qualifications 2019 is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on both academic and professional vocational studies, this indispensable guide has full details of all institutions and organizations involved in the provision of further and higher education, making it the essential reference source for careers advisers, students, and employers. It also contains a comprehensive and up-to-date description of the structure of further and higher education in the UK, including an explanation of the most recent education reforms, providing essential context for the qualifications listed.

British Qualifications 2019 is compiled and updated using details direct from the universities, professional institutes and awarding bodies to ensure that the book contains the most current, correct information available.

British Qualifications 2019 is compiled and checked annually to ensure the highest currency and accuracy of this valuable information. Containing details on the professional vocational qualifications available from over 350 professional institutions and accrediting bodies, informative entries for all UK academic universities and colleges, and a full description of the current structural and legislative framework of academic and vocational education, it is the complete reference for lifelong learning and continuing professional development in the UK.

Table of Contents

Related Titles

1 Introduction 2 Teaching Establishments 2.1 Further and Higher Education 2.2 Further and Higher Education Institutions 2.3 Universities and HE Colleges 2.4 Institutions Receiving Funding from Higher Education Funding Council for England 2.5 Institutions Receiving Funding from the Department for Employment and Learning in Northern Ireland 2.6 Higher Education Institutions Receiving Funding from the Scottish Funding Council 2.7 Institutions Receiving Funding from the Higher Education Funding Council for Wales 2.8 Other HE Organizations 3 Qualifications 3.1 Introduction 3.2 Accrediting Regulatory Bodies 3.3 Validating, Examining and Awarding Bodies/ Organizations 4 Qualifications Awarded in Universities 5 Qualifications Awarded by Professional and Trade Associations 6 Bodies Accrediting Independent Institutions 7 Study Associations and the Learned Societies

British Qualifications 2018 9780749481483 £89.99

The A-Z of Careers and Jobs 9780749479473 £19.99

Employability, Careers & Entrepreneurship

89

Superconductors

This book

Revolutionize Your Career and Make Big Things Happen Edition 1

<< Pushes the reader to triumph over

increasingly disrupted career paths by fully developing themselves with the original, practical and handson exercises at the end of every chapter

<< Shows the reader how they can Date: Price:

03/07/2018 £14.99

ISBN Paperback: Ebook:

9780749482367 9780749482374

Extent: Dimensions: Subject:

232 234x156 Innovation

become irreplaceable, get an edge on the competition and stay valuable in a context of growing automation, AI, and increased outsourcing

<< Covers crucial skills that help the

reader be the best they can be at creativity, charisma, relationship building, getting ahead, learning, story telling, and making their ideas reality

Author Information

Description

Derek Loudermilk is a serial US entrepreneur, business coach and international speaker.

A dedicated professional adventurer and digital nomad, he is also the host of the Art of Adventure Podcast and the Uncharted Family Podcast.

The steady career path is a thing of the past: disruption is here to stay. You need to be able to keep learning, growing and reinventing yourself to stay valuable in the midst of this change. Those who succeed in this new world will be the ones who have skills that are always in demand and cannot be replaced. Creativity, charisma, confidence, constant learning, storytelling, adaptability and tribe building are the keys to having a thriving professional life and turning ideas into reality. Superconductors is your treasure trove of exclusive interviews and hands-on self-development exercises to inspire you and push you into action. Derek Loudermilk brings together some of the best minds to coach you on every skill, including entrepreneurs, podcasters, venture capitalist experts, human behaviour hackers, journalists and digital storytellers. Michael Margolis, Vanessa Van Edwards, Derek Muller, Jason Zook, Linda Rottenburg are just some of the people giving you original insights and advice to help you form your own path.

If you’re ambitious and you want to carve your place in this chaotic, but exciting, new world of work then you need to be a superconductor: you need to have the creative energy, the ability to build great networks and the charisma to make big things happen. Whether you want to live as a digital nomad, an entrepreneur or be a formidable force in your chosen industry, Superconductors gives you the unique insight and hands-on tools to be the best you can be.

Table of Contents

Related Titles

1

The Mindset of Success 9780749473112 £14.99

Introduction - How to Be Valuable in a World Where Value is Constantly Changing 2 Harnessing the Value of Your Relationships and Networks 3 Achieving Big Things in Shorter Time Frames 4 Optimizing Your Creativity 5 Doing Your Best Work 6 Accelerating How You Learn 7 Telling Your Story 8 Portraying Your Best Self - the Science of Charisma and Confidence 9 Building Extraordinary Relationships 10 Dreaming Big 11 Finding the Fun in Innovation and the Healthiness in Competition

90

Employability, Careers & Entrepreneurship

Be a Free Range Human 9780749466107 £14.99

Too Fast to Think 9780749478865 £14.99

This book

<< New to this edition: Contains

essential updates to the UK driving test

The Driving Instructor’s Handbook

<< Is listed by the DVSA as essential material for the ADI exams

<< Covers everything the reader needs to know about passing the ADI exams and becoming a driving instructor

Edition 21 Date: Price:

03/07/2018 £19.99

ISBN Paperback: Ebook:

9780749483937 9780749483944

Extent: Dimensions: Subject:

288 234x156 Specific Careers

Description

Author Information

Now in its 21st edition, The Driving Instructor’s Handbook is widely recognized in the driver training industry as the authoritative reference guide for both trainee and qualified instructors and is listed by the Driver and Vehicle Standards Agency (DVSA) as recommended reading for the Approved Driving Instructor (ADI) exams.

John Miller has been involved in the driver training industry for over 35 years. He is a qualified and experienced instructor trainer and LGV instructor. For many years he ran his own driving school for car and lorry drivers in Chichester, together with an instructor training facility. He is now a consultant to the driver training industry.

This best-selling text covers every aspect of the profession, from the role itself, to the characteristics needed to do the job effectively through the preparation for the three ADI exams (theory and hazard perception, driving ability and instructional ability). The Driving Instructor’s Handbook also includes detailed guidance on issues such as licences, training, teaching and coaching skills and road traffic law and covers all 2016/17 changes to the ADI examinations and standards checks, including the most recent essential updates from late 2017. This handbook is essential reading for anyone involved in the training of drivers and instructors at all levels and will ensure that new drivers are better able to cope with the increasing demands made on them.

Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Introduction Qualifying as an Approved Driving Instructor ADI Part 1 - Theory Test and Hazard Perception ADI Part 1 - Questions ADI Part 1 - Driving Ability Trainee Licence ADI Part 3 - Instructional Ability The ADI Standards Check The Driving Test The Driver National Syllabus for Driving Driver Training Disabilities and Impairments Appendices - Useful Contacts, Reference Books and Recommended Reading, Answers - ADI Part 1 Questions, Code of Practice for ADIs

He is the author of The Driving Instructor’s Handbook and Practical Teaching Skills for Driving Instructors, both of which are listed by the Driver and Vehicle Standards Agency as recommended reading material for the Approved Driving Instructors’ exams.

Related Titles Improve Your Communication Skills 9780749475758 £9.99

Ultimate Interview 9780749474034 £14.99

Practical Teaching Skills for Driving Instructors 9780749480318 £19.99

Employability, Careers & Entrepreneurship

91

Your Health at Work

This book

<< Helps the reader protect

themselves from physical harm at work through guidance on chemicals at work, aches and strains, manual handling, repetitive strain injury, violence and road risk

An Indispensable Guide to Physical and Mental Wellbeing Edition 1 Date: Price:

<< Supports the reader by giving

guidance on mental health in the workplace including depression, anxiety, stress and bullying

03/09/2018 £14.99

ISBN Paperback: Ebook:

9780749481506 9780749481513

Extent: Dimensions: Subject:

272 216X138 Work/Life Balance

<< Includes full details on workers’

legal rights to keep well at work and what resources are available to support them in the wider world

Co-published with

Author Information

Description

The TUC is the national trade union centre, representing more than 5.8 million workers in 51 unions across the UK.

Your Health at Work is your fully researched and up-to-date guide to the most common health risks at work in the UK and how you can tackle them. The TUC expertly explains your legal rights, how to avoid injury and illness and what support is available to you.

Covering the full range of industries, Your Health at Work provides guidance for everyone.

Both physical health (e.g. aches and strains, hazardous substances, accidents) and mental health (anxiety, depression, bullying) are comprehensively discussed to provide you with reliable help and advice on the full range of potential health problems at work. The stories of real workers who have encountered health issues at work are included to make sure that this book is fully representative of real life and gives practical, and sometimes inspirational, insights to support you and your health every day at work.

92

Employability, Careers & Entrepreneurship

Table of Contents

Related Titles

1 Health and Safety Law 1.1 Health and Safety Law at Work 1.2 Regulating Health and Safety 1.3 Hazards and Risks 1.4 What You Can Do Yourself 1.5 Taking Legal Action 2 Physical Health in the Workplace 2.1 Musculo-Skeletal Disorders 2.2 Repetitive Strain Injury 2.3 Manual Handling 2.4 Back Strain 2.5 Accidents 3 Mental Health in the Workplace 3.1 Stress 3.2 Bullying and Cyber Bullying 3.3 Anxiety 3.4 Depression 4 Industry Specific Guidance 4.1 Driving 4.2 Working from Home 4.3 Zero Hours Contracts 5 Resources

Your Rights at Work 9780749476038 £12.99

Unlocking Happiness at Work 9780749478070 £14.99

The Happy Manifesto 9780749467517 £9.99

<< Contains 1000 questions of

Ultimate Aptitude Tests

<< Includes detailed explanations of

Over 1000 Practice Questions for Abstract Visual, Numerical, Verbal, Physical, Spatial and Systems Tests

<< Comes with a free suite of online

Edition 4

This book essential practice for recruitment tests and aptitude assessment procedures answers to aid learning and test scoring abilities tests which allow the reader to practise and score themselves against others

Series: Date: Price:

Ultimate Series 03/07/2018 £14.99

ISBN Paperback: Ebook:

9780749482084 9780749482091

Extent: Dimensions: Subject:

232 240x170 Testing

Description

Author Information

Do you need to prepare for an aptitude test for an interview or selection process? Do you want to practise and improve your scores? Ultimate Aptitude Tests, now in its fourth edition and part of the best-selling Ultimate series, is the largest and most comprehensive book of its kind, boasting over 1000 varied practice aptitude questions with accompanying answers and explanations. In such a competitive job market, it’s the perfect book to ensure you’re entirely prepared to get those high scores and impress potential employers.

Jim Barrett is a chartered psychologist with years of experience in advising organizations on their selection procedures. He is a bestselling author and has written many testing books, including The Complete Personality Assessment, How to Pass Advanced Aptitude Tests, The Aptitude Test Workbook and he is co-author of Test Your Own Aptitude, all published by Kogan Page.

Businesses use aptitude tests when recruiting; sometimes even to fast-track potential leaders.

Providing essential practice, Ultimate Aptitude Tests includes tests like those you are likely to encounter, including abstract visual tests, verbal and numerical reasoning tests, practical skills and understanding tests, spatial and systems potential tests and logic and intuition tests of different types. This new edition also now includes a brand new section on online testing environments as well as free access to a separate full online test to evaluate your abilities.

Ultimate Aptitude Tests is brilliant preparation for candidates wishing to outshine their competition and secure their dream job.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Tom Barrett runs an online software development consultancy. He specialises in web software architecture, web standards, usability and content management. Tom is a psychology graduate and has developed the software for the online psychometric tests available at insight-tests.com.

Table of Contents 1 2 2.1 2.2 2.3 3 3.1 3.2 4 4.1 5 5.1 5.2 6 6.1 6.2 7 7.1 7.2

Introduction Abstract Visual Tests Constructs Sequences Perceptual Abstract Numerical Tests Reasoning Interpolation Abstract Verbal Tests Deduction Analysis Physical Tests Dynamics Tracing Spatial Tests Formation 3D Tests Practical Numerical Tests Reckoning Arithmetic

7.3 Figure Work 7.4 Number Skills 7.5 Calculations 8 System Tests 8.1 Systems 8.2 Coding 9 Practical Verbal Tests 9.1 Word Usage 9.2 Vocabulary 9.3 Verbal Precision 10 Online Testing 10.1 Core Intelligence Test

Related Titles Ultimate Psychometric Tests 9780749474515 £14.99

Employability, Careers & Entrepreneurship

93

Ultimate Cover Letters

This book

<< Includes sample cover letters, from a wide selection of industries, that the reader can adapt for their own use

Master the Art of Writing the Perfect Cover Letter to Boost Your Employability

<< Contains an indispensable list of

useful key phrases that can help you create a compelling cover letter and write fluidly

Edition 5

<< Guides you through the entire

Series: Date: Price:

Ultimate Series 03/08/2018 £14.99

ISBN Paperback: Ebook:

9780749481667 9780749481674

Extent: Dimensions: Subject:

264 234x156 Job Seeking

cover letter process, from drafting, writing and sending it, to writing follow up emails, networking emails and emails following either acceptance or rejection

Author Information

Description

Martin John Yate is an internationally bestselling author. He has held major posts as a director of training and personnel for several international companies. His best-selling book Great Answers to Tough Interview Questions is now in its 8th edition and has sold over 5 million copies. He is also the author of the highly successful Ultimate CV (both published

by Kogan Page).

Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key ‘power phrases’ to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters.

Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents

Related Titles

1 2

Ultimate CV 9780749474546 £14.99

Read This First Cover Letters – The Secret Weapon in Your Job Search 3 The Six Types of Job Search Letters 4 Know the Job, Know Your Customer 5 Develop Your Professional Identity 6 Elements of a Great Cover Letter 7 Assembling Your Job Search Letter 8 How to Polish and Edit Your Letters for Maximum Impact 9 The Plan of Attack 10 Sample Letters

Ultimate Job Search 9780749474157 £14.99

Ultimate IQ Tests 9780749474300 £14.99

94

Employability, Careers & Entrepreneurship

This book

<< Is written by renowned careers

expert Martin John Yate, author of the companion title Ultimate Cover Letters and best-selling careers title Great Answers to Tough Interview Questions

<< Contains everything you need to

know to produce the perfect CV that will differentiate you from the competition

<< Includes over 100 samples of

winning CVs, tailor-made for different job descriptions and special situations, that you can adapt for yourself

Ultimate CV Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job

Edition 5 Series: Date: Price:

Ultimate Series 03/08/2018 £14.99

ISBN Paperback: Ebook:

9780749481537 9780749481520

Extent: Dimensions: Subject:

312 234x156 Job Seeking

Description

Author Information

Does your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter’s attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers.

Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want.

Martin John Yate is an internationally best-selling author and renowned expert on career matters. He has held major posts as a director of training and personnel for several international companies. His top selling title Great Answers to Tough Interview Questions, published by Kogan Page, is now in its 8th edition.

Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents 1 2 3 4 5 6

How to Make Your CV Shine Get Inside Your Customer’s Head The Basic Ingredients Building Your Professional Identity Choose Your Format The Simplest, Smartest, Fastest Way to Write Your CV 7 How to Give Your CV Impact 8 Getting the Most from Your CV 9 Ready to Launch 10 The CVs…

Related Titles Ultimate Job Search 9780749474157 £14.99

Ultimate Cover Letters 9780749474539 £14.99

Ultimate Interview 9780749474034 £14.99

Employability, Careers & Entrepreneurship

95

Ultimate Interview

This book

Master the Art of Interview Success with 100s of Typical, Unusual and Industry-specific Questions and Answers

<< Contains 100s of sample

interview questions, as well as sample answers, from a diverse range of job types including management, sales and marketing, administration, customer relations, technical jobs, creative jobs and practical jobs

Edition 5 Series: Date: Price:

<< Helps you to prove yourself as an

ideal candidate and covers the soft skills that will help you succeed at interview such as rapport building, communication and confidence

Ultimate Series 03/07/2018 £14.99

<< Gives insightful guidance on

ISBN Paperback: Ebook:

9780749481384 9780749481391

Extent: Dimensions: Subject:

232 234x156 Job Seeking

how best to impress employers through giving the best answers to common, difficult and unusual interview questions

Author Information

Description

Lynn Williams is a career counsellor and trainer who runs workshops on CV writing and interview techniques. She writes regularly for a wide range of publications on job search and career issues and is also the author of Ultimate Job Search, Readymade CVs and Readymade Job Search Letters (all published by Kogan Page).

Are you preparing for an upcoming interview? Are you nervous about making a good impression or want to practise for difficult questions? From the bestselling Ultimate series, Ultimate Interview will give you all the guidance you need when preparing to ace the interview for your dream job. Renowned careers expert, Lynn Williams, will give you the edge on: understanding your interviewer and what they are looking for, highlighting the evidence that you are the perfect candidate through skills and industry knowledge, standing out from the competition, answering questions professionally, navigating the beginning of the interview, coping with difficult questions, dealing with off-the-wall questions, looking the part and knowing how to behave in telephone, video, panel and assessment centre interviews.

Ultimate Interview, now in its 5th edition, is a must-have for all serious job-seekers. It contains 100s of sample interview questions, with answer examples, tailored by industry experts to give you a personalized resource. It covers jobs in management, sales and marketing, administration, customer relations, technical industries, practical industries and creative industries.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents

96

Employability, Careers & Entrepreneurship

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Introduction Know Your Enemy Prepare Yourself Standing Out Answering Questions Starting in the Interview Questions they Ask Everybody Questions for Practical Jobs Questions for Creative Jobs Questions for Clerical and Administrative Jobs Questions for Sales and Marketing Jobs Questions for Technical Jobs Questions for Management Jobs Questions for Customer Relations Jobs Questions for School and College Leavers Tackling the Difficult Questions Dealing with Tricky Questions Answering Off-the-Wall Questions Your Questions for the Interviewer Variations on the Theme

21 Interview Extras 22 Looking the Part 23 What Happens Next?

Related Titles Ultimate CV 9780749474546 £14.99

Ultimate Job Search 9780749474157 £14.99

<< Provides everything job hunters

Ultimate Job Search

<< Includes insightful comments from

Master the Art of Finding Your Ideal Job, Getting an Interview and Networking

<< Contains sample CVs for different

Edition 5

This book need to know in one book on how to maximize their chances of securing a new role industry experts giving a real-life view of the job market types of jobs and sector specific interview questions

Series: Date: Price:

Ultimate Series 03/07/2018 £14.99

ISBN Paperback: Ebook:

9780749481407 9780749481414

Extent: Dimensions: Subject:

256 234x156 Job Seeking

Description

Author Information

Do you want to find your ideal job? Do you need to be able to prepare an excellent CV, answer tough interview questions and impress prospective employers? A ‘one-stop shop’ for all job hunters, this 5th edition of Ultimate Job Search takes the stress out of job hunting and provides advice on every stage of the job hunting process, from preparing a powerful CV that will get you noticed; sample cover letters and emails that come across as genuine; making a great impression at interviews; to dealing with offers and rejections in a positive manner.

Lynn Williams is a career counsellor and trainer who runs workshops on CV writing and interview techniques, and writes regularly on job search and career issues. She is the author of the best-selling Ultimate Interview, Readymade CV and Readymade Job Search Letters (all Kogan Page).

From the best-selling Ultimate series, the guidance in this book will help you shine and will demonstrate to future employers that you’re the person for the job. With an exhaustive breadth of detail and real-life up-to-date comments from employers and recruitment professionals, Ultimate Job Search is invaluable to anyone looking to get their dream job at any stage of their career.

Rights Sold Third edition - Vietnamese

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8 9

Ultimate Interview 9780749474034 £14.99

10 11 12 13 14 15 16 17 18 19 20

Introduction First Things First The Highly Employable Candidate Making a Start The Skills They Want From Everyone Your CV CV Problems CVs with Special Considerations CVs for Specific Jobs Application Forms Covering Letters Telephone Calls The Job Search Your Online Job Search Job Search Strategies Interviews – Making a Great Impression Answering Interview Questions Questions for Specific Jobs Questions for School and College Leavers Interviews and More Offers and Rejections

Ultimate CV 9780749474546 £14.99

Ultimate Cover Letters 9780749474539 £14.99

Employability, Careers & Entrepreneurship

97

Ultimate Presentations

This book

<< Is written by top presentation and business communication expert, Jay Surti, and contains insightful, up-to-date and practical guidance

Master the Art of Giving Fantastic Presentations and Wowing Employers Edition 1

<< Covers the aspects of presentation

giving that people find most difficult: coping with unexpected interruptions or computer breakdowns, controlling nerves and bad habits and dealing with audience questions and interaction

Series: Date: Price:

Ultimate Series 03/08/2018 £14.99

ISBN Paperback: Ebook:

9780749481308 9780749481315

Extent: Dimensions: Subject:

224 234x156 Job Seeking

<< Allows you to perfect your

presentation through more advanced skills, such as seamless use of visual aids, creating powerful beginnings and endings and communicating a strong and consistent message

Author Information

Description

Jay Surti is a business presentation coach, mentor and consultant. She works with executives, teams and MBA students to help them transform their presentations to make sure they engage with their audience and get their message across. She is a Business Mentor at MassChallenge UK, an executive board member of Women in Banking and Finance Magazine, a council member for the Women’s Engineering Society and has also been a Guest Lecturer at Manchester Business School.

Does the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. This book guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected helps you feel prepared and confident, no matter what happens during your presentation. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents

98

Employability, Careers & Entrepreneurship

1 The Importance of Presentation Skills 1.1 Why Presentation Skills are Important 1.2 Giving Presentations at Interviews and Assessment Centres – The Essentials 1.3 Giving Presentations in your Professional Life – The Essentials 2 The Presentation 2.1 How to Prepare for a Presentation 2.2 How to Structure your Presentation 2.3 Time Management 2.4 Presentation Styles and Techniques 2.5 Presenting as Part of a Group 2.6 Using Technology and Visual Aids 2.7 Openings and Endings 3 You 3.1 Personality and Message 3.2 Overcoming Nerves 3.3 Body Language 3.4 Getting Rid Of Bad Habits 3.5 Verbal Communication 3.6 Coping with the Unexpected

4 The Audience 4.1 Tailoring Your Presentation to Your Audience 4.2 Impressing Potential Employers in an Interview Presentation 4.3 Answering Questions on the Spot 4.4 Audience Interaction or Participation

Related Titles Develop Your Presentation Skills 9780749475659 £9.99

Ultimate Interview 9780749474034 £14.99

This book

<< Is the biggest ever psychometric test book boasting over 1000 practice questions

<< Is designed to be an ideal

companion to self study and practice of psychometric tests to help you land your dream job

<< Offers sample questions from every major type of test including verbal reasoning, numerical reasoning, personality questionnaires, nonverbal and diagrammatic reasoning tests, spatial and recognition tests, situational awareness questions, quantities and conversions

Ultimate Psychometric Tests Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests

Edition 4 Series: Date: Price:

Ultimate Series 03/08/2018 £14.99

ISBN Paperback: Ebook:

9780749481636 9780749481629

Extent: Dimensions: Subject:

280 234x156 Testing

Description

Author Information

Are you faced with an upcoming psychometric test as part of a job application? Do you want to practise your technique and perfect your score? The best-selling Ultimate Psychometric Tests, now in its fourth edition, is the biggest book of its kind, containing over 1000 practice test questions of a multitude of different types of tests with accompanying answers and explanations. Providing sample questions from all the major types of test, including verbal reasoning, numerical reasoning, personality questionnaires, non-verbal and diagrammatic reasoning, new tests also now include spatial recognition and visual estimation, situational awareness tests as well as quantities and conversion tests.

Mike Bryon is an expert in psychometrics and training solutions. He is the author of many testing books, including How to Pass Graduate Psychometric Tests, The Graduate Psychometric Test Workbook, How to Pass Advanced Numeracy Tests, The Advanced Numeracy Test Workbook and How to Pass the Civil Service Qualifying Tests all published by Kogan Page.

Ultimate Psychometric Tests also includes an overview of which companies employ which tests, including L’Oreal, Sony, HMV, Toyota and IKEA among others and it has plenty of advice on how to get test-wise and seriously improve scoring. The use of psychometric tests in job selection procedures is more prominent than ever and for unprepared candidates they represent a considerable challenge that can get in the way of them successfully landing a new job. This is your definitive guide to acing any type of psychometric testing you encounter as well as keeping your mind sharp and active.

Rights Sold First edition - French

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Table of Contents

Related Titles

1 2

Ultimate Aptitude Tests 9780749474072 £14.99

Psychometric Tests – What Are They?

How to Pass Psychometric Tests and How to Use this Book 3 Verbal Reasoning 4 Numerical Reasoning 5 Personality Questionnaires 6 Non-Verbal Reasoning, Mechanical Comprehension and Data Interpretation 7 Answers and Explanations

Ultimate IQ Tests 9780749474300 £14.99

How to Pass Advanced Verbal Reasoning Tests 9780749480172 £12.99

Employability, Careers & Entrepreneurship

99

Myths Series Overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the myth-busting test. www.koganpage.com/myths

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Ultimate Series These practical books on essential job search skills are indispensable and offer the best chance at getting the job you want. www.koganpage.com/ultimates

9780749481407

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Kogan Page Inspire The home of truly innovative and cutting-edge content

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From digital transformation, to the age of machines and artificial intelligence, Kogan Page Inspire invites you to reframe your understanding of innovation and leadership and prepares you for doing business today.

www.koganpage.com/Inspire

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ISBN: 9780749483999