Welcome to Kari Traa and thank you for joining our community. We are so happy to have you onboard.
Please take a minute to read through this little brochure to get to know us and our brand a bit better. You’ll then know what to expect from us!
If you have any questions, please don’t hesitate to contact me.
Hugs Felicia :)
In 2002, Kari Traa had just won an Olympic gold medal in Salt Lake City, cementing her position as a world-class freestyle skier. But she couldn’t find world-class sportswear made for women. Sportswear simply wasn’t made bearing the female body in mind. What was available, just didn’t fit quite right. And it didn’t exude the confidence and freedom Kari felt when skiing.
So what’s a girl to do? Kari’s answer was to take the matter into her own hands.
She started customizing her own gear, adding color and uniqueness to make it match her playful and creative personality. She knitted her own beanies, bedazzled her goggles with Swarovski crystals and adjusted jackets so they would fit her better. The designs quickly became popular among her friends and fellow skiers, so she decided to turn the hobby into a business.
The Kari Traa brand was born.
Shortly thereafter, inspired by a traditional Norwegian tapestry hung in her childhood home, Kari designed her first baselayer pattern. The rest, as they say, is history. And it’s not only our history, but the history of active, playful, natural, strong, rebellious and confident women everywhere.
What started out as one woman’s passion for creating a good-looking, great-fitting female alternative in sportswear, has evolved into the fastest growing female sportswear brand in Europe.
All these years later, our aim remains the same: To challenge the established and inspire girls to live their lives in full color.
And of course –
“I started Kari Traa for one simple reason: To challenge the established”
it’s all still made for girls, by girls.
What we expect from you:
1. That you live your life in full colors!
2. To be happier, healthier and stronger.
3. At least 1-3 posts, videos/reels on average per month, that we can use freely on Kari Traa’s channels and customers. Feel free to send unedited photos!
4. Engagement on Kari Traa’s social media posts.
5. That you remain proud of the Kari Traa brand and community, making sure you stand by our values and represent our Kari Traa brand well, in your own network.
What to expect from us:
1. To be a Kari Traa ambassador throughout 2023
2. Clothes worth at least 1000 euros
3. In addition to this, a discount code that gives you 50% off everything on karitraa.com
4. To be a part of the Kari Traa community.
5. Visibility on Kari Traa’s Social Media and campaigns.
6. Access to events: Kari Traa sponsors and attend various events throughout the year. Sometimes we have extra tickets, or discounts on tickets. In these cases, we will allow you, as a part of the Kari Traa community, to apply for these tickets.
7. You get access to our closed Facebook group for KT girls. This is a group for you to share info or expand the network.
8. If you have exciting projects that go beyond the framework of this deal, feel free to get in touch and describe what you want to do. Maybe we can help in one way or another.
You will be given an EXCEL document and a collection catalog each season.
· In the EXCEL document please keep an overview of your own budget and how much you have left to spend.
· You can place up to 3 orders maximum per year.
· You can order what you want within your budget amount.
Note! We cannot guarantee that the products you choose will be in stock.
In addition, you can shop with a 50% discount code on karitraa.com
Ask Felicia Kantling for the code:)
To receive autumn/winter clothes, we encourage you to place your order in September.
To receive spring/summer clothes, we encourage you to place your order in February.
Please send the excel order to felicia.kantling@activebrands.com
The clothes you receive from Kari Traa are to be considered as a gift. When you receive a gift, you need to report this to the Tax authorities (declaration).
Read more about this on the tax administration’s own pages here
Also keep in mind:
· You are responsible for this. We will not follow up or meddle in this.
· We love crazy commitment, but keep in mind it’s just clothes. We do not want you to risk your life or limbs to create content for us.
· Kari Traa cannot be held responsible for accidents or injuries
· Due to the new changes in the Norwegian Marketing law (declaration of retouched advertising), you must declare “retouched or manipulated”, in your posts. This is the case when the person in question, in the advert, is deviating from reality in terms of body shape, size and skin tone. We do not encourage you to retouch your photos!
· You are obligated to mention in all posts that this is a Kari Traa collab advertisement. This is due to the marketing law.
It is advertising when you are paid for your posts or if you have received products and services for free in exchange for promoting them. If there is a mission from the company, it is marketing.
Read more here:
