koolivoo
AN OPPORTUNITY TO PARTNER IN
THE ULTIMATE TO DO LIST CANADA | 2014-15 Target the affluent travellers by connecting with a collection of the world’s best tour wholesalers in the United Kingdom, Brazil, Switzerland, Germany, France, Japan, Australia, Benelux and Italy.
WE INSPIRE
people to make their travel dreams come true.
koolivoo
WE BELIEVE IN UNIQUE TRAVEL
EXPERIENCES Jonview Canada is pleased to invite you to participate in an exciting opportunity to connect with affluent travellers in many global markets. Research has proven that we can reach targeted audiences through better presentation and distribution of our unique and desirable experiences. By locking into the market capabilities of many of our global distribution partners, we believe that we can inspire and capture travellers to the mutual benefit of our supplier partners. We support our supplier partners with high quality, yet cost effective, printed and online promotion materials, captivating the traveller and providing maximum marketing impact. The partnership marketing programme is themed “The Ultimate To Do List Canada” - many inspiring experiences to challenge your travel aspirations. The outcome is yield growth. “The world is getting richer and customers will pay more to meet their aspirational needs, but less when a product is perceived as a commodity.”
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THE ULTIMATE TO DO LIST
TARGET MARKET Luxury travellers are looking for that special experience and new sensations in a very comfortable and individual setting. They demand customised and personalised services and have no interest whatsoever in standardised and run-ofthe-mill experiences. What we are witnessing is a collector’s culture: travellers collect destinations and exceptional places. People are increasingly in pursuit of something unique.
UPPER AFFLUENT Household net worth: $10 million to $100 million. Worldwide population: More than 2 million households Chief source of wealth: Business ownership, equity, salaries Trip expenditure: $20,000 - $200,000
MIDDLE AFFLUENT Household net worth: $10 million Worldwide population: 7.5 million households Chief source of wealth: Salaries, small business, equity Trip expenditure: $10,000 - $60,000
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TRAVEL PURCHASE
CYCLE Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services. White labelled resources add punch to this process. We can stimulate clients’ ultimate purchases and travel through a variety of resources, each leveraging touch points within the cycle. Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources whilst increasing return on investment.
Social Media
Inclusion in The Ultimate To Do List Canada ensures that your service can be leveraged and presented to the highly valued clients of the tour operator partners throughout the travel purchase cycle.
24 - 12 MONTHS PRIOR TO TRAVEL
18 - 6 MONTHS PRIOR TO TRAVEL
12 -3 MONTHS
PRIOR TO TRAVEL
DATE OF TRAVEL
1.
- From the mighty icefield of Ilullisat you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac.
entertainment, complimented by our exceptional local guides. Our long history working with the communities we visit ensures that we are welcomed into the small hamlets on our voyage – a visit from our ship is always a major community event. Our arctic voyages connect areas of great cultural, historical and natural significance.
Join Adventure Canada with the most coveted of Arctic itineraries, a journey through the Northwest Passage. Beginning on the west coast of Greenland, venture north, from the mighty icefield of Ilullisat where you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac. Tracing the route of fabled explorers westward to Baffin Island’s dramatic eastern shore, you explore the mountainous fjords and bays, before entering Lancaster Sound and Peel Sound.
The 118-passenger Clipper Adventurer offers the best-in-class small-ship experience. Finished in old-world mahogany and gleaming brass, she boasts a state-of-the-art stabilization system to help provide an exceptionally stable ride. Dinners are five-course affairs, yet there is no assigned seating, no dress code and no worries. She has a fleet of Zodiac inflatable landing craft, which help you explore virtually undiscovered corners of what is already a remote destination.
Arctic Voyages / Cruise North
1.
Arctic Voyages / Cruise North
Throughout the Canadian Arctic, history manifests itself as you pass straits, islands and peninsulas bearing the names of the men who charted this forbidden coastline. Names such as Franklin Strait, M’Clintock Channel, Gjoa Haven and Kent Peninsula conjure up century-old tales of tragedy, hardship, determination and the explorers who discovered them. Along the way, you will have chances to view muskox, polar bears and variety of marine life, including belugas, bowheads and narwhal. Over the past 25 years, Adventure Canada has become an expert in providing fun, educational and adventurous experiences in the Canadian Arctic and Greenland. Our onboard programming is the perfect balance between education and
08 www.travelbag.co.uk
Microsite
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THE
PUBLICATION A few years ago, “experts� said the printed travel brochure would no longer be relevant in a world increasingly dominated by the internet. However, it turns out that many people still prefer to lie back on the couch on a Sunday afternoon with a beautiful travel publication that inspires them to travel and helps them plan their trip. A brand-building publication is an incredibly powerful way to convert mere interest in a destination to an actual trip. Clients have an enduring relationship with publications. They use them as a springboard for discussing their planned or completed trip with friends, family and colleagues. Often, the publications have pride of place on the family coffee table. White Label Publications: The Ultimate To Do List is a highly customised significant marketing asset, presenting the branding requirements and capabilities of each tour operator partner. Partners include their unique itineraries and translated copy, this is not an over branded publication. Please take a moment to review the below web links of the 2012 version of The Ultimate To Do List Canada.
Please click web link to view the Jonview brochure http://bit.ly/koolivoo-tutdl_canada_2012 Please click web link to view the CRD brochure http://bitly.com/koolivoo_tutdl_canada_2012-14_crd
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TOUCHPOINTS
PUBLICATIONS
A fresh print presentation designed with inspirational images, authentic and extraordinary journeys. We compose this beautifully crafted brochure to captivate the client and showcase unique Canadian ultimate experiences. The publication is white labelled and customized by each of our tour operator partners for their specific markets.
TABLET BROCHURE
We create interactive digital versions of our printed publications that work on the web, iPads, iPhones and Android devices. Our team reworks the existing content to integrate. • video content • social media integration • web links bookmarking • animation and reader • audio content behaviour tracking • in-app browsing
MICROSITES
We have developed the XML technology to deliver the rich, quality product content to our partners’ web sites via white labelled microsites. These microsites complement the publication’s content and allow the reader to learn more about products and services in depth.
SOCIAL MEDIA
Most of our tour operator partners are using Facebook pages to share new product information, endorsements, offers and specials with clients. The content of which can be fed from our publications and micro sites to their Facebook pages.
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THE ULTIMATE TO DO LIST
GLOBAL PARTNERSHIPS The Ultimate To Do List Canada‘s global partnerships for 2014/ 2015 include some of the world’s best Canadian specialist tour operators, providing unrivalled distribution value for your unique product. With the continued buoyancy of the top end travel market even more tour operators are targeting your audience utilising the Ultimate To Do List as the supporting asset to achieve market growth and support the destination. Inclusion will strengthen your existing relationships and enable new relationships with these partners to be forged. Please take a moment to review the following pages detailing our Receptive partner Jonview and their global tour operator partners utilising the Ultimate To Do List.
Receptive Partner Jonview Canada
Italian Partnership Hotel Plan
UK Partnerships Travelbag Canadian Affair Premier Holidays Wexas Travel World Market Travel
Benelux Partnership Siel Canada
German Partnerships Explorer Fernreisen CRD International Swiss Partnership Knecht Reisen
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Brazilian Partnership Designer Tours Japanese Partnerships Maple Fun Tours ISM Japan Australian Partnership Freestyle Holidays French Partnership Auderney Travel
EXCLUSIVE RECEPTIVE PARTNER
JONVIEW
Jonview Canada is Canada’s leading receptive operator, providing a full range of travel products and services to the international Tour Operator community. For more than 30 years we have nurtured supplier relationships and developed strong global partnerships. Our goal for our industry colleagues and their high end customers, is to deliver authentic and inspired vacation planning tailored to meet individual needs. Our reputation for reliability, innovation and responsiveness is complemented by an in-depth knowledge of Canada as well as exceptional customer service and technical support. Jonview Canada offers services in English, French, German, Dutch, Spanish, Portuguese, Italian, Japanese and Mandarin. Annually, we welcome over 250,00 visitors to Canada. At Jonview we pride ourselves on our ability to seamlessly connect Canadian suppliers to a worldwide network of quality tour operators. Extending to the broadest possible audience our professional team is passionate about packaging, distributing and promoting Canadian product. Bill Knowlton Vice President of Marketing and Sales www.jonview.com
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GLOBAL PARTNERS
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Canadian Affair United Kingdom
Auderney Travel France
Explorer Fernreisen Germany
Knecht Reisen Switzerland
World Market Travel United Kingdom
Designer Tours Brazil
CRD International Germany
Siel Canada Luxemburg
Freestyle Holidays - Pinpoint Travel Australia
Maple Fun Tours Japan
Hotel Plan Italy Italy
Travelbag United Kingdom
Wexas Travel United Kingdom
ISM Japan
Premier Holidays United Kingdom
The Ultimate To Do List Canada showcases product based on experience inspired lifestyle categories. Please see below for a sample selection of exceptional experiences.
LANDSCAPES Glacier and Alpine Ranching and Prairies Wilderness Style
ACTIVE AND RELAXED ADVENTURES Float Planes and Helicopters Par Excellence Hike and Explore Mountain Escapes Adventures on Water Gone Fishing
EXPLORATIONS Scenic Drives and Rides Exploring by Rail Small Ship Cruising
WILDLIFE Wildlife Experiences Bear Viewing Whales and Marine Encounters Polar Bears
JOURNEYS A Sublime Mountain Adventure Canada’s Pacific Delights Quebec Canada’s Joie de Vivre Secrets of Ontario
CONNECTING WITH CANADIANS Community Festivals Heritage
THE ULTIMATE EXPERIENCE WINTER Skiing Heli Ski Snow and Ice Dog Sledding Snowmobiling Winter Journeys
LIFESTYLE Vibrant Cities Urban Chic Far From the Madding Crowd Log Cabin Chic Wine and Dine Family Time Spa and Wellness
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BRAND ALIGNMENT The Ultimate To Do List Canada marketing campaign and publication will be aligned with marketing activity in the UK and Ireland, Western Europe, the Americas, Asia, Australia. and New Zealand. Jonview Canada’s luxury travel specialist clients will distribute the branded publication and present its online content. Further brand alignment activity will include bi-annual sales calls, key agent site inspections (specialty event).
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BROCHURE DESIGN
This publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
Print Specifications Size: 304 x 242mm
Hotel Nelligan
1/8 Page Listing $ 650 CAD 60 words 1 image
Wine & Dine Prepare to be tantalized by rich icewines and smooth merlots, cedarplanked salmon and fiddlehead ferns, sugar pie and molecular gastronomy. From vineyard bistros to penthouse restaurants, Canada dines well.
Pages: 80 page plus 4pp cover
Hotel Nelligan invites you to indulge in European-style luxury. Housed in elegant 1850s buildings in the heart of Old Montreal, the Nelligan welcomes you to sumptuous rooms, warm professional service and fine dining. Its rooftop terrace overlooking the Old Port, the exquisite French cuisine at Verses Restaurant and the laid-back vibe at Méchant Boeuf BarBrasserie make the Nelligan the perfect centre for your Montreal experience.
Colour: Full colour gloss Finish: Perfect bound with matte lamination to cover
Arowhon Pines Arowhon Pines is located off the beaten track in the middle of the Algonquin Provincial Park woods. Stay in charming rustic cabins along Little Joe Lake, enjoy fresh local food in a heritage log dining room with a wraparound veranda, canoe a chain of lakes, hike trails to see moose and other wildlife, swim in the lake, sail, play tennis, relax. Savour peace and quiet in the wilderness.
Niagara Falls Winery Tour - You will experience breathtaking, up-close views of thundering, world-famous Niagara Falls.
1/4 Page
Shangri-La Hotel, Vancouver
Feature $ 1,300 CAD
- Shangri-La’s legendary hospitality has arrived in North America with the opening of Shangri-La Hotel, Vancouver.
100 words up to 2 images
This 119-room luxury hotel, located in vibrant downtown Vancouver, occupies the first 15 floors of a 61-storey landmark building, one of the tallest in the city.
07
Guests will find luxurious guest rooms and suites decorated in a contemporary Asian style, with many rooms featuring private balconies and stunning views of the city. Visitors can enjoy personalized spa treatments at CHI, The Spa at Shangri-La, or experience Vancouver fine dining.
After being picked up from your Toronto or Niagara Falls hotel, you will begin your deluxe sightseeing and winery tour with a leisurely horse-drawn carriage ride along the Niagara River Gorge, where you will experience breathtaking, up-close views of thundering, world-famous Niagara Falls. Next, board your luxury tour vehicle for an amazingly beautiful trip along the scenic Niagara Parkway. Stop for a delicious lunch featuring fresh local ingredients at the historic Queenston Heights restaurant, overlooking the Niagara River and the region’s verdant vineyards. With lunch, enjoy a flight of three world-class Niagara wines. Dessert is topped off with a flight of famous Niagara icewine.
1/2 Page Preferred $ 2,635 CAD 150 words up to 3 images
Relaxed and refreshed, travel a short distance to Konzelmann Estates, Niagara’s exclusive lakefront winery, for a tour and tasting. Then you are off to Niagara-on-theLake, one of Ontario’s prettiest towns. Enjoy some free time to sightsee and browse the unique boutiques and interesting shops before returning to your hotel.
www.travelbag.co.uk
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BROCHURE DESIGN
1.
- From the mighty icefield of Ilullisat you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac.
entertainment, complimented by our exceptional local guides. Our long history working with the communities we visit ensures that we are welcomed into the small hamlets on our voyage – a visit from our ship is always a major community event. Our arctic voyages connect areas of great cultural, historical and natural significance.
Join Adventure Canada with the most coveted of Arctic itineraries, a journey through the Northwest Passage. Beginning on the west coast of Greenland, venture north, from the mighty icefield of Ilullisat where you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac. Tracing the route of fabled explorers westward to Baffin Island’s dramatic eastern shore, you explore the mountainous fjords and bays, before entering Lancaster Sound and Peel Sound.
The 118-passenger Clipper Adventurer offers the best-in-class small-ship experience. Finished in old-world mahogany and gleaming brass, she boasts a state-of-the-art stabilization system to help provide an exceptionally stable ride. Dinners are five-course affairs, yet there is no assigned seating, no dress code and no worries. She has a fleet of Zodiac inflatable landing craft, which help you explore virtually undiscovered corners of what is already a remote destination.
Arctic Voyages / Cruise North
1 Page Elite $ 4,275 CAD 1.
Arctic Voyages / Cruise North
up to 4 images
Throughout the Canadian Arctic, history manifests itself as you pass straits, islands and peninsulas bearing the names of the men who charted this forbidden coastline. Names such as Franklin Strait, M’Clintock Channel, Gjoa Haven and Kent Peninsula conjure up century-old tales of tragedy, hardship, determination and the explorers who discovered them. Along the way, you will have chances to view muskox, polar bears and variety of marine life, including belugas, bowheads and narwhal. Over the past 25 years, Adventure Canada has become an expert in providing fun, educational and adventurous experiences in the Canadian Arctic and Greenland. Our onboard programming is the perfect balance between education and
08 www.travelbag.co.uk
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320 words
PARTICIPATION PRICES Rates CAD
2014-15
Elite Partnership 1 Page 320 words up to 4 images
$ 4, 275.00
Preferred Partnership 1/2 Page 150 words up to 3 images
$ 2, 635.00
Feature Partnership 1/4 Page 100 words up to 2 images
$ 1,300
Listing 1/8 Page 60 words 1 image
$ 650.00
Validity is for twelve months and covers product inclusion in all Tour Operator partners versions of The Ultimate To Do List Canada. Terms & Conditions: All prices are in CAD Dollars. Payment must be received in full by due date or Koolivoo reserves the right to replace your product positioning with another product.
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Q2, 2013 MAR
APR
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Q3, 2013 JUN
THE ULTIMATE TO DO LIST CANADA CONFIRMATION
PRODUCT CONTRIBUTIONS DESIGN CUSTOMISATION AND PROOF PRINTING AND DELIVERY
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AUG
Q4, 2013 SEP
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ABOUT
KOOLIVOO Worldwide it is believed that the next level of competitive advantage will come from alliance companies, which excel at interconnecting their resources to their joint business objectives, vision, strategy and performance. Koolivoo exclusively specializes in creating and implementing strategic alliances to target new evolving markets in tourism today. The art of the alliance is the strategy of maximising reach, servicing and satisfaction of target markets whilst minimising costs.
koolivoo
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MORE
INFORMATION To confirm your participation, please email or phone Julie Suehiro on the below details.
Julie Suehiro Product and Sales Manager North America 2686 Thornlodge Drive Mississauga, Ontario M5K 1L2 phone +905-823-5484 julie.suehiro@koolivoo.com.au www.koolivoo.com.au
Jonview Canada Bill Knowlton Vice President, Marketing and Sales 191 The West mall, Toronto Ontario M9C 5K8 Canada Phone (416) 323-9090 #7625 Fax (416) 323-3980 www.jonview.com
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