Emerging Managers
Ms. Shristi Sharma MBA Batch 2020 -2022 ICFAI Business School, Hyderabad
Psychographics “Observe your customers so closely that you get to Here demographics are the statistical study of know what they want before they realize it population and psychographics is building logic by examining human traits. Developing a marketing themselves” strategy is not at all an easy task and various factors Marketing is the combination of several processes need to be considered before planning and and it is much more than just selling if we look at executing them. A good marketer will always give the current trends. The latest emerging technologies importance to psychological traits to target the right have significantly affected the way to market audience. This is the era where consumers want products/services. Organizations need to have an customized services, the only possible way to accurate advertising strategy to hit the minds of the achieve that is psychological analysis. One should target audience, a considerable effect of advertising keep in mind every buyer is different and hence the should be seen by consumer’s responses. requirements and needs are different too. Consumer’s attitude acts as the intermediator between the purchase intentions and brand Buyer’s Persona = Demographics + attitudes, hence it’s the perception and preferences Psychographics that lead to the buying action of buyers. Importance of Psychographics Introduction to Psychographics If you know your buyer, you should know what Psychographics is the methodology based on a they exactly want and why they decide to buy. qualitative study that leads to the classification of People’s preferences affect their choices sometimes customers based on characteristics like values, directly indirectly. Combining these preferences desires, goals, interests, and lifestyle choices. It can with relevant demographics you can understand the be simply concluded that the buyer’s persona is a mental state of your buyer. For example, if you combination of psychographics and demographics. know the likes and dislikes of your customer you
KAIZEN’S OPERATIONS & RESEARCH ENTITY
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